LG's Eco-Conscious Initiatives for a Better Tomorrow

LG’s Eco-Conscious Initiatives for a Better Tomorrow

An illustration including LG's various home appliances

According to a study on global health and wellness conducted by NielsenIQ last year, people’s awareness of environmental issues, and the negative effects they can have on our collective health both now and in the future, are at an all-time high.¹

Recognizing the threat posed by climate change and global warming, more and more people have committed to recycling, reducing household waste and choosing products from brands that share their concern for the environment. LG, a company that continues to prioritize the health of the planet, is actively seeking solutions to the world’s climate-related problems, leveraging its state-of-the-art technologies to cut carbon and greenhouse gas emissions and increase energy efficiency at the same time.

Reducing Emissions from the Manufacturing Process

Global Carbon Emission Status and Targets (Korea + Overseas)

First announced in 2019, LG’s Zero Carbon 2030 initiative aims to cut the total amount of direct and indirect carbon emissions generated during the production process by 50 percent (compared to 2017 levels). In addition to its far-reaching 2030 initiative, LG last year became the first Korean company to join the Business Ambition for 1.5°C campaign, which unites corporates and government agencies in a global effort to reach ‘net zero.’ The campaign’s objectives are based on scientific data authored by the Science Based Targets initiative (SBTi) and include the reduction of greenhouse gas (GHG) emissions.

Aligned with this, LG has already made significant progress in cutting GHG emissions throughout the home appliance manufacturing process. LG Smart Park in Changwon, named a Lighthouse Factory by the World Economic Forum, is playing a major part in curbing GHG emissions during production, while also elevating energy efficiency by 30 percent compared to the company’s previous Changwon facility. Among the many innovations at LG Smart Park helping to shrink the company’s energy footprint are state-of-the-art energy management solutions such as the Energy Storage System (ESS) and Building Energy Control (BECON).²

Reducing Resource Usage with LG’s Inverter Technology

LG is also committed to helping consumers achieve a more eco-conscious lifestyle by limiting GHG emissions and improving energy efficiency during actual usage of its home appliances. LG refrigerators, washing machines, dryers and air conditioners adopting the company’s renowned Inverter technology optimize electricity consumption by delivering highly-efficient operations.

Using less power than conventional refrigerator compressors³, the company’s Inverter Linear Compressor has also been recognized by the ENERGY STAR Emerging Technology Award for reduced gas emissions.⁴

Eco-conscious Packaging and Recycled Plastics

Making environmentally responsible changes to product packaging can help to protect our planet, too. LG has developed its own packaging-design guidelines to reduce waste and move away from materials that can potentially harm the Earth and people’s health. The guidelines prescribe a more minimal use of packaging materials to reduce overall packaging volume and reveal the company’s increased focus on reusing and recycling. All LG home appliances will soon incorporate eco-conscious packaging. The company has already decreased its annual usage of polystyrene by 19 tons through the adoption of polypropylene packaging for the outdoor units of its system air conditioners.

Through diverse initiatives, solutions and cutting-edge technologies, LG will continue to reduce its environmental impact and help create a better tomorrow for all.

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¹ 61 percent of respondents in the US agreed that environmental issues are harming their current and future health. (Source: NielsenIQ Global Health & Wellness Study conducted in 17 markets, September 2021)
² Energy input per produced unit and greenhouse gas emissions per produced unit have decreased by 30 percent, comparing the figures from the year 2020 to 2021 according to the lighthouse site visit report by World Economic Forum.
³ Tested by VDE by comparing energy consumption between LG model GBB530NSCXE (LG Inverter Linear Compressor) and GBB530NSQWB (LG conventional reciprocating compressor). Energy consumption test based on ISO 15502 standard.
⁴ U.S. Environmental Protection Agency (EPTA) honored 43 refrigerator-freezer models feature Inverter Linear Compressor and use R-600a, a refrigerant with very low global-warming potential (below 15), bestowing the Energy Star Emerging Technology Award in April, 2022.

LG’s Software Testing Center Earns Accreditation From TÜV Rheinland

Kim Byoung-hoon, CTO of LG Electronics, and Frank Juettner, Representative Director & CEO of TÜV Rheinland Korea, posing together for a photo at the ceremony

Company’s Facility First to be Confirmed by Global Testing and Certification
Organization to Evaluate the Functional Safety of Automotive Software

SEOUL, June 2, 2022 — LG Electronics’ (LG) Software Testing Center has officially been designated a TÜV Rheinland Appointed Laboratory, meaning the facility can now conduct functional safety tests on any automotive software solution that falls under the ISO 26262-6 standard.^* World’s first of its kind to earn this status, LG’s Software Testing Center possesses the capabilities to independently assess and confirm the quality and functional safety of a wide range of automotive software products, from self-driving systems and in-vehicle networks to electric and electronic devices.

According to the ILAC Mutual Recognition Arrangement (ILAC MRA), reports issued by LG’s Software Testing Center will be recognized in 70 countries and territories, including the United States and Europe, and will carry the same credibility as those issued by a dedicated third-party testing agency.

In order to receive confirmation from TÜV Rheinland, one of the world’s leading global testing organizations, an institute or facility must meet a wide range of strict standards covering criteria such as test environment, equipment, capabilities and processes.

With its new status as a TÜV Rheinland Appointed Laboratory for automotive functional safety software, the lab is now able to meet growing auto industry demand by testing and providing TÜV Rheinland confirmation for companies’ vehicle software solutions. This latest accomplishment also provides LG with an opportunity to further strengthen its competitiveness in the rapidly expanding field of automotive software.

Last year, LG’s Software Testing Center received accreditation from the internationally respected Korea Laboratory Accreditation Scheme (KOLAS), becoming an ISO 26262-6 certified lab for evaluating autonomous vehicle software and measuring the quality of electric and electronic products (IEC 61508-3). LG is currently the only Korean manufacturer that can independently produce and issue a KOLAS-sanctioned report covering all these key areas.

“We’re deeply proud of the fact that our software lab has earned TÜV Rheinland confirmation and KOLAS accreditation in the span of less than one year,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “LG will continue to secure world-class automotive software capabilities to provide a differentiated customer experience based on a high level of safety.”

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^*An international standard for functional safety of electrical and electronic systems found in production road vehicles, as defined by the International Organization for Standardization (ISO).

LG to Unveil Latest LG OLED Objet Collection During Milan Design Week

LG Objet Collection, Posé, perfectly displaying an elegant piece of furniture as it harmonizes with the showroom’s interior design

LG’s Distinctive Lifestyle TVs and Extraordinary Interior Design from Moooi
Come Together in Sophisticated Showcase at Milan’s Annual Celebration of Creativity

SEOUL, June 1, 2022 — LG Electronics (LG) will unveil its latest lifestyle OLED TVs, the LG OLED Objet Collection, Easel (65Art90) and Posé (LX1), at Salone dei Tessuti during this year’s Milan Design Week. To create something special for the event, LG has teamed up with premium Dutch lifestyle brand, Moooi, to showcase a stylish, modern living solution. The resulting collaboration, which embraces Moooi’s signature ‘A Life Extraordinary’ exhibition theme, features the perfect pairing of LG’s latest lifestyle TVs and Moooi’s extraordinary design products. Representing an exciting new direction for TV, the LG OLED Objet Collection is sure to bolster LG’s growing reputation as a leading lifestyle innovator.

LG OLED Objet Collection, Easel (65Art90) offers the superior picture quality one would expect from an LG OLED TV as well as an effortlessly elegant design that can elevate any home interior. As its name suggests, the TV resembles an easel used for painting or displaying art; a fitting form factor for showcasing the magnificent colors and contrast of LG’s self-lit display tech. Easel also has a movable fabric cover that can be controlled with the TV’s remote. When set to Line View, the cover slides up – reducing the amount of screen visible and giving users access to useful features and modes such as Date & Clock and audio player.

Like LG’s other premium 2022 OLED TVs, the new, artistically-inspired model leverages LG OLED evo technology to deliver incredibly lifelike images and an immersive, cinematic viewing experience. Combined with LG’s cutting-edge picture algorithms and the α9 Gen5 AI Processor, LG OLED evo elevates the ability of the TV’s self-lit pixels to deliver superior clarity, detail, contrast and color, for images that practically jump off the screen. The sophisticated TV also provides rich, powerful audio with an 80W, 4.2-channel sound system that helps make the living room feel more like a movie theater. Employing fabric elements – including the movable cover – made by innovative Danish textile company, Kvadrat, LG’s unique, new product boasts a subtle, modern aesthetic that adds value to one’s living environment.

Also new to LG’s Lifestyle TV lineup is LG OLED Objet Collection, Posé (LX1), which features a slim, sleek design that blends seamlessly with any room’s décor and user’s lifestyle. Having been carefully designed to match customers’ wants and values, Posé is the perfect choice for those seeking a TV that takes their daily routine and experience into consideration.

Resembling a high-end furniture piece or art object, Posé has gently curved edges and comes in a soothing, muted beige color. And courtesy of its aesthetically-pleasing design that complements any décor, users can appreciate the striking beauty of Posé from every viewing point. The advanced model even eliminates the frustration of having to see or deal with messy cables thanks to an effective cable management system that minimizes clutter while promoting a clean and tidy space at all times.

In addition to looking stylish from any angle, the TV provides stunning OLED evo picture quality that remains perfectly consistent when viewed from practically any vantage point. And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery.

“Reflecting our leadership in the OLED TV market, unrivaled expertise in cutting-edge display and processing technologies and deep understanding of consumers’ needs, the new Lifestyle Screen lineup delivers extraordinary experiences and exquisite design,” said Park Hyoung-sei, president of the LG Home Entertainment Company.

“These distinctive TVs set themselves apart from conventional TVs with their unique form factors and finishes, and will likely appeal to consumers who understand and appreciate the value of genuine innovation.”

LG’s latest Lifestyle Screen products will be on display at the Salone dei Tessuti in Milan, Italy from June 7-12. Easel (65-inch screen size) and Posé (55-, 48-, and 42-inches) will be launching in Europe and other select markets from the third quarter of this year.

Visitors to the LG/Moooi exhibit can also expect to experience the great sound and unique designs of the LG Eclair soundbar (model QP5) and LG XBOOM 360 speaker (model RP4).

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Bringing Sustainable Growth and Better Life to All of the Highlands

Representatives of LG Vietnam and Habitat for Humanity Vietnam are posing with Ms. Bui Thi Chien and her family infront of their house

Under an overarching vision that sees entire societies working together to achieve a better life for all, LG promotes initiatives carefully designed to bring long-lasting benefits to various local communities.

(From left to right) Ms. Nguyen Thi Yen, Northern Program Manager of Habitat for Humanity Vietnam; Mr. Bui Van Hoang, Vice Chairman of Quyet Thang Commune People’s Committee; Ms. Bui Thi Ngoi, Chairwoman of Lac Son District Women’s Union; Mr. Sung Woo Nam, Managing Director of LG Electronics Vietnam; Ms. Bui Thi Chien and family; Mr. Chu Hoang Vu, Corporate Marketing of LG Electronics Vietnam

With a deep respect for understanding the local culture and its valued traditions, LG in Vietnam partnered with Habitat for Humanity (HFH) Vietnam in 2020 to establish its ongoing Life’s Good: Hope Village project in the county and bring long-overdue positive change to its incredible Muong population.

Native to northern Vietnam, the Muong people are one of the country’s most disadvantaged ethnic minorities who live in seriously underdeveloped housing while being held back by poor infrastructure. So, by promoting economic development as well as equality in home ownership for Muong households, LG is taking what it deems the most effective approach to nurturing these people in desperate need while laying a sustainable foundation for future generations.

It all started in 2020 in the highlands of Quyet Thang – located in the Lac Son district of Hoa Binh province – and by the end of 2021, LG can confirm that more than 11,000 people residing here have received support in the form of housing upgrades, household appliance donations or training on the topics of gender equality and financial management.

Continuing in 2022, the project will focus on improving local facilities such as building new community toilets, repairing houses and donating books to the local library. Training sessions are also being organized to educate on natural disaster responses for nearly 16,500 residents. This project hopes to support the construction of new houses and toilets for more than 20 households living in extremely difficult circumstances.

At the project’s opening ceremony, LG announced the first round of donated household appliances including washing machines, refrigerators and air conditioners worth a total of approximately USD 13,000. The representatives of local authorities, LG and HFH Vietnam in attendance also paid a visit to Muong houses to get a better idea of their living conditions and learn how the project would improve their daily lives.

“All thanks to LG and Habitat for Humanity, after all these years, my dream of living in a house I can feel safe in is finally coming true,” said Bui Thi Luc, a 57-year-old Muong resident whose home is being rebuilt through the Hope Village project.

For 26 years and counting, LG Vietnam has put great importance on social contribution activities that inspire sustainable growth in the region. And with its unwavering belief that everyone deserves to feel that ‘Life’s Good,’ LG will continue to support initiatives designed to improve not only the lives of Vietnamese people, but everyone around the world, from all walks of life.

Contributed by LG Vietnam

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Gear up for Next-Level Gaming Experiences With New LG UltraGear Gaming Monitors

New UltraGear monitor lineup - 32GQ850, 48GQ950, and 32GQ950

UltraGear Promises Advanced Gaming Immersion by Adding Nano IPS with
ATW Polarizer Technology, 48-inch OLEDs and 260Hz Refresh Rates to Latest Lineup

SEOUL, May 25, 2022 — LG Electronics (LG) has announced the launch of its new UltraGear™ gaming monitor lineup (models 32GQ950, 32GQ850 and 48GQ900). With an all-new design language, the latest display tech and a range of gaming and connectivity features, the 2022 UltraGear gaming monitors have what it takes to satisfy gamers’ needs.

Offering elite visual performance and speed, the flagship 32GQ950 comes equipped with a 4K Nano IPS display that features realistic color with Advanced True Wide (ATW) Polarizer technology, while the 32GQ850 has a QHD Nano IPS display with ATW and an ultra-high 240Hz refresh rate, overclocked (O/C) up to 260Hz. The new lineup also welcomes the 48GQ900, the UltraGear brand’s much-anticipated first entry into the OLED gaming monitor category.

This year’s LG UltraGear models sport an even sleeker gaming aesthetic with sharp, angular stands and the new Hexagon Lighting. Along with the new design identity, LG’s 2022 monitors bring the latest HDMI 2.1 connectivity, enabling features such as variable refresh rate (VRR) and support for fast 4K gaming on PCs and the latest consoles. And, as one would expect, the new UltraGear lineup delivers beautiful, vivid picture quality and lightning-quick response time – the two 32-inchers courtesy of LG’s advanced Nano IPS 1 millisecond Gray-to-Gray (GTG) display technology and the 48GQ900 via a premium, 48-inch, 0.1 millisecond LG OLED panel.

UltraGear 32GQ950 is a 4K resolution (3,840 x 2,160) gaming powerhouse that is sure to find a place on many gamers’ wish lists. The Nano IPS 1ms gaming display is LG’s first 4K model to implement ATW Polarizer technology, which improves the panel’s ability to ensure lively, accurate colors and deep, dark blacks across a wide viewing angle. VESA DisplayHDR™1000 certified, LG’s 32-inch monitor also offers high peak brightness (1,000 nits) and 98 percent coverage of the DCI-P3 color space, as well as easy connection to PCs and consoles with two HDMI 2.1 ports.

With the highest refresh rate of the new lineup – 240Hz, O/C 260Hz – and a 1ms response time, the 32-inch UltraGear 32GQ850 provides the smooth, speedy performance that the latest games demand. LG’s VESA AdaptiveSync Display-certified monitor has a QHD (2,560 x 1,440) Nano IPS panel with ATW Polarizer technology that guarantees seamless visuals and consistent colors from almost any vantage point. The 32GQ850 also comes with VESA DisplayHDR^TM600 certification, covers 98 percent of DCI-P3 and has a three-sided borderless design that helps to draw gamers deeper into the action of their favorite titles.

Notably, 2022 sees the arrival of LG UltraGear’s first OLED gaming monitor, the 48GQ900. A Red Dot and iF Design Award-winning product, the self-emissive, 48-inch 4K display boasts a 120Hz (O/C 138Hz) refresh rate, a 0.1ms response time, impeccable color accuracy and a fully-borderless design. Perfect for PC and console gaming, the new model offers the superb color reproduction and contrast of OLED and features LG’s anti-glare low reflection (AGLR) coating, which reduces visual distractions so that users can focus their attention fully on the gameplay. What’s more, the 48GQ900 comes with a remote control specially designed for enhanced gaming convenience and a stylish stand that provides optimal stability without intruding into the user’s desk or table space.

To complete the gaming experience, LG’s latest UltraGear gaming monitors incorporate a 4-pole headphone jack that allows users to plug in a gaming headset and chat as they play. The 2022 models also offer the superior surround sound of DTS Headphone:X^®, which reproduces every sound in the game with stunning clarity.

Additionally, LG UltraGear is introducing its first-ever gaming pad and gaming mouse^* this year. Supporting the precise control needed for fast-paced gaming, the comfortable-to-use UltraGear gaming pad is large enough to accommodate a mouse and keyboard, and even has customizable RGB lighting. The reversible pad is suitable for any genre of game or style of play, featuring a smooth, hard surface for maximum glide and a rougher fabric surface for better braking.

“The latest LG UltraGear gaming monitors apply cutting-edge technology and design to raise the bar for the gaming display category,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Ideal for both PC and console gaming, our new monitors offer features and capabilities that take the entire gaming experience to the next level. We will continue to solidify the UltraGear brand’s strong reputation with innovative products that put the needs of gamers first.”

The latest UltraGear gaming monitors will be available starting this month in Japan with key markets in North America, Europe and Asia to follow.

Specifications:

	48GQ900	32GQ950	32GQ850
Display Type	OLED	Nano IPS with ATW Polarizer	Nano IPS with ATW Polarizer
Screen Size	47.5-inch	31.5-inch	31.5-inch
Resolution	4K UHD (3,840 x 2,160)	4K UHD (3,840 x 2,160)	QHD (2,560 x 1,440)
Color Gamut	DCI-P3 98.5%	DCI-P3 98%	DCI-P3 98%
Refresh Rate	120Hz / 138Hz (O/C)	144Hz / 160Hz (O/C)	240Hz / 260Hz (O/C)
Response Time	0.1ms GTG	1ms GTG	1ms GTG
HDR	HDR10	VESA DisplayHDR™ 1000	VESA DisplayHDR™ 600
Adaptive Sync	NVIDIA^® G-SYNC Compatible AMD FreeSync^™ Premium	NVIDIA^® G-SYNC Compatible AMD FreeSync^™ Premium Pro	NVIDIA^® G-SYNC Compatible AMD FreeSync^™ Premium Pro VESA Adaptive Sync
Connectivity	HDMI x 3 Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X)	HDMI x 2 Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X)	HDMI x 2 Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X)
Speaker	20W x 2	–	–
Stand	Yes	Yes (Pivot / Height / Tilt Adjustable)	Yes (Pivot / Height / Tilt Adjustable)

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^*Gaming pad and gaming mouse sold separately in some markets.

LG UltraGear Gaming Monitors First in the World to be Certified as VESA AdaptiveSync Display

Superb Gaming Monitors Boast the High Refresh Rates, Fast Response Times and Low Latency,
Meeting Demands of Today’s Gamers and VESA’s New Display Standard

SEOUL, May 23, 2022 — LG Electronics’ (LG) UltraGear™ gaming monitors (models 27GP950 and 27GP850) are the first in the world to earn VESA^® AdaptiveSync Display certification, launched by the Video Electronics Standards Association (VESA). The new VESA^® AdaptiveSync Display logo helps consumers to easily identify and compare the variable refresh rate (VRR) performance of gaming displays supporting VESA’s Adaptive-Sync protocol before they buy.

To be certified as the VESA AdaptiveSync Display, LG’s elite gaming monitors had to meet the exhaustive and rigorous requirements of the VESA Adaptive-Sync Display Compliance Test Specification (Adaptive-Sync Display CTS), which uses more than 50 test criteria to establish clear benchmarks for assessing monitors’ and laptops’ VRR capabilities. With high refresh rates, fast Gray-to-Gray (GTG) response times and low latency, the two UltraGear gaming monitors met or exceeded the test scores specified in VESA’s new open standard.

LG’s AdaptiveSync Display-certified monitors, LG UltraGear 27GP950 and 27GP850, provide the level of visual performance needed for seamless gaming experiences. Both models met required scores across VESA’s Adaptive-Sync Display CTS, including in several key measurements such as refresh rate, screen-flicker and response time. The two 27-inch gaming monitors feature advanced LG Nano IPS panels offering high refresh rates and a 1 millisecond GTG response time, allowing fluid gaming play and sharp, clean images for both PC and console games.

“The VESA Adaptive-Sync Display CTS creates a clear, consistent standard for display performance of gaming monitors and helps consumers to make informed purchasing decisions,” said Jim Choate, compliance program manager at VESA. “World’s first products to wear the new AdaptiveSync Display logo, LG’s UltraGear gaming monitors performed remarkably well in all applicable tests.”

“We are proud the LG UltraGear became the first-ever monitors to receive VESA AdaptiveSync Display certification” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “With upcoming 2022 models including UltraGear 27GP95R, we will not only meet the high standards of VESA’s performance tests, but also satisfy the expectations and diverse needs of today’s consumers.”

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2022 LG CineBeam Premium Projector Sets New Standard for the Home Cinema Experience

Use scenario of LG CineBeam – Two people are watching the projected screen in a living room

New 4K Ultra Short Throw Model Delivers Immersive Cinematic Experiences
with Sharp, Vibrant Images and Boasts Stylish, Modern Design

SEOUL, May 20, 2022 — LG Electronics (LG) is expanding its premium CineBeam 4K laser projector lineup with the remarkable, new Ultra Short Throw (UST) laser projector (model HU915QE), the follow up to the HU715Q released earlier this year. Designed with serious movie lovers in mind, LG’s latest flagship home cinema solution can produce a stunningly sharp 90-inch image when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters.¹

Thanks to the HU915QE’s combination of advanced projection technology, users no longer need a large, dedicated space to enjoy sublime cinematic experiences at home. Boasting 3,700 ANSI lumens and an impressive 2,000,000:1 contrast ratio, LG’s latest projector delivers vibrant, realistic pictures that ensure maximum viewing immersion. By adopting LG’s evolved, three-channel laser technology, which employs a separate light source for each primary (RGB) color, this new model is able to offer more vivid images even during the day compared to other conventional products with the single light source technology.²

An excellent all-rounder, the HU915QE really excels when playing movies and streaming content in 4K HDR, using HDR Dynamic Tone Mapping to analyze and adjust image brightness every single frame. LG’s Brightness Optimizer II further elevates the new CineBeam projector’s performance, automatically adjusting brightness levels according to ambient light conditions so that users can enjoy clear, vivid picture quality whether the room is well lit or as dark as a movie theater. Additionally, Adaptive Contrast adjusts the projector’s light sources to provide a superb contrast for each individual scene.

With LG’s intuitive webOS smart platform onboard, the HU915QE lets users watch all their favorite shows from streaming services³ such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth.⁴ On top of that, its built-in 2.2 Channel, 40W speaker system enhances the viewing experience with strong, rich audio. For more powerful, theater-like surround sound, users can effortlessly connect up to two LG Bluetooth speakers at once.⁵

The new CineBeam projector also makes a stylish addition to any room with its eco-friendly ‘Re-wool’ designed by renowned Danish textile company, Kvadrat. Made from 45 percent recycled wool, this material has become a favorite of design- and sustainability-conscious companies worldwide, used in products as diverse as furniture and premium audio solutions. Thanks to its muted, natural color and clean design, the HU915QE blends in well with luxurious home interiors.

“Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentically cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.”

LG CineBeam 4K laser projector (model HU915QE) with the latest UST technology will be available in the first half of 2022, starting with key markets in North America, Europe and the Middle East, with Latin America and Asia markets to follow.

Specifications:

	HU915QE
Resolution	4K UHD (3,840 x 2,160)
Brightness	3,700 ANSI Lumens
Light Source	3 Channel Laser
Lamp Life	20,000 hours
Brightness Optimizer II	Auto Brightness + Adaptive Contrast + Iris Mode
Throw Ratio	0.19 (100 inches @ 9.8cm)
Screen Size	90-120 inches
Keystone Correction	4/9/15 Point Warping
webOS	Yes (Global)
Wireless	Android / iOS
Integrated Speaker	2.2 Channel, 40W
Inputs	HDMI x 3 with eARC / USB 2.0 x 2
Size (W x D x H)	680 x 347 x 128 mm

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¹Model HU915QE projects images ranging from 90 to 120 inches in size (measured diagonally).
² Compared to model HU715Q in result of internal testing.
³Internet connection and subscription to streaming services required. Supported services may differ by country.
⁴Streaming and mirroring content from iOS devices available via Apple AirPlay 2 and Apple HomeKit. iOS devices require software version 12.3 and above (macOS version 10.14.5 and above for Apple products) and must be on the same Wi-Fi network as LG CineBeam projector.
⁵Compatibility guaranteed with LG Bluetooth speakers only. Needs to purchase LG Bluetooth speakers to use this function.

Artistic Innovation on Display: Kevin McCoy Finds Perfect Digital Canvas in LG OLED

Two visitors viewing Kevin McCoy's work of art displayed on LG OLED TV

Innovation leads to new creations, new experiences and, sometimes, new ways of looking at the world. Encompassing all of these outcomes is the generative art of envelope-pushing artist and NFT pioneer, Kevin McCoy, who is presenting new works at the Frieze New York 2022 art fair in Manhattan from May 18-22. His ever-evolving works, which autonomously grow and change through the use of algorithms and other advanced tech, have found the perfect digital canvas in the form of the latest OLED TVs from the lifestyle innovator, LG.

McCoy’s thought-provoking and visually-stunning new pieces are on show at the ‘LG OLED Lounge,’ located on level eight of Frieze New York’s official venue, The Shed. A selection of his groundbreaking works are displayed on state-of-the-art LG OLED TVs, including new LG OLED evo models, which use millions of self-lit pixels to deliver the deepest blacks, incredibly natural colors and an infinite contrast ratio.

The centerpiece of the exhibit, Quantum Leap: Primordial Star 3 (2022), is an NFT, or non-fungible token, co-created by McCoy and his wife, Jennifer. Inspired by Kevin McCoy’s 2014 work Quantum – which was the first artwork ever to be tokenized on a blockchain – Quantum Leap: Primordial Star 3 employs code-based, interacting systems that produce mandalas that change form and color as they ‘age,’ echoing the lifespan of stars.

Displayed alongside Primordial Star 3 in the LG OLED Lounge are Quantum Leap 3: Dark Star (2022) and Quantum Entanglement (2022), both also created by the celebrated husband-and-wife duo. The ‘star’ in Dark Star slowly loses its color over the course of its life before being reborn with a new central shape and vivid palette, generated autonomously via programming. Quantum Entanglement is a hybrid of drawings and NFTs that explores the nature of drawing, which is at once a performative act and a physical document that recalls or points to the existence of that act. Featuring physical drawings and digital animations made using software and a robotic drawing machine, Quantum Entanglement fuses physical with virtual elements in a way that is sure to delight and intrigue audiences.

The shifting colors and forms of McCoy’s new works at Frieze New York are expressed with precision and vibrancy thanks to the next-generation display and processing technologies of LG OLED evo. LG’s new OLED evo Gallery Edition TVs offer higher brightness, clarity and detail for lifelike images that almost jump off the screen – with the 77- and 65-inch models used at the exhibit proving themselves as adept at showcasing digital art as they are at delivering outstanding viewing experiences.

Complementing LG OLED evo TV models, the LG OLED Lounge at Frieze New York also features the 55-inch Transparent OLED signage displays. Boasting vivid colors and high transparency, the advanced screen presents digital artists like McCoy with exciting, new creative opportunities to explore. What’s more, McCoy’s artwork is demonstrated on a LG OLED Objet Collection, an artistically inspired and distinctive lifestyle TV model.

LG was named Global Partner of the Frieze art fair, and this exhibit in New York exemplifies LG’s commitment to innovation within the arts and supporting artists to push their creative boundaries.

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Artistic Innovation on Display: Kevin McCoy Finds Perfect Digital Canvas in LG OLED

Building an Inclusive World with Tech

A group of people putting their hands together showing unity

A long-standing commitment to bettering people’s lives – regardless of their age, understanding of technology or any physical challenges they may face – serves as the foundation for LG’s consumer innovations. LG continues to work hard to maximize the usability of its advanced home appliances, consulting with diverse users and leveraging its tech and design knowhow to ensure that all of its solutions are as accessible as possible.

Global Accessibility Awareness Day, which is held every year on the third Thursday of May, is an excellent opportunity to learn more about the importance of ‘inclusive technology’ and the positive difference it can make in the lives of people with disabilities and impairments. As May 19 approaches, let’s take a look at some of the innovative ways that LG is fostering greater accessibility and allowing all consumers, no matter their circumstances, to experience the full convenience and value of its cutting-edge products.

Home Entertainment for Everyone

LG believes that everyone should be able to enjoy first-class home entertainment and has developed assistive technologies to lower any barriers that may get in the way. The company’s diverse lineup of TVs now carries a variety of accessibility features, including audio guides for those with visual impairments and closed-captioning for those with hearing impairments, as well as simplified control (including voice command support) via the Magic Remote to make the whole experience easier – from adjusting the volume to accessing content services.

Removing Barriers from Household Chores

While some LG solutions offer customized assistance for users with certain disadvantages, others offer elevated convenience that can benefit everyone. One such product is the LG SideKick™ Pedestal Washer, a mini-washing machine designed to sit discretely below an LG front-load washer. The SideKick is ideal for small loads that need frequent washing, such as workout gear, and makes it possible to clean two loads of laundry at once. And because it raises the height of the main washer, it makes the task of loading and unloading laundry from the front-loader less taxing for most users.

Diverse Voices Guiding Way to ‘Barrier-Free’ Solutions

To develop home appliances that are accessible to the widest range of users, LG proactively seeks input from its customers and consults with experts in the field of disability inclusion. Since 2013, LGE US has been operating the LG Accessibility Advisory Board, which is made up of accessibility specialists, disability organizations and law firms. Through annual meetings and in-depth discussions, the council is helping LG to create barrier-free solutions that will enable more people to take advantage of all that its latest tech has to offer.

At the same time, in South Korea, LG last year established an accessibility council consisting of accessibility experts and advisory group of disabled people. LG and the council’s experts are working together to formulate a measurement standard that will evaluate the accessibility of the company’s home appliances. The accessibility indicator will initially be used to assess the accessibility of LG TVs, washers, air conditioners and air purifiers, with other product categories to follow soon afterward. The advisory group of disabled people will actively join the creation of the measurement standard by directly experiencing and giving feedback on LG products under development.

With its comprehensive, considered approach to addressing the needs of all users, LG is helping to bring greater inclusivity to the consumer tech space, presenting thoughtful innovations that make daily life easier for everyone.

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LG Introduces its Innovative Smart Mobility and 6G Tech at IEEE ICC

LG Omnipod displayed at the IEEE International Conference on Communications

Company Showcases Breadth of Technological Capabilities at
Global Communications Conference in Seoul

SEOUL, May 17, 2022 — LG Electronics (LG) is showcasing a diverse range of innovative, new mobility technologies, including connected vehicle solutions leveraging 6G and AI, at the IEEE International Conference on Communications (ICC) 2022. Open from May 16-20 at COEX Convention & Exhibition Center in Seoul, South Korea, this year’s ICC adopts the theme of ‘Intelligent Connectivity for Smart World’ and features a hybrid format combining physical exhibits and in-person attendance with virtual content and online participation.

One of the IEEE Communications Society’s two flagship conferences, ICC typically attracts around 2,000 attendees from over 70 countries. The annual event offers exciting keynotes and robust technical paper sessions as well as informative and engaging tutorials, workshops and industry discussions.

In keeping with ICC 2022’s intelligent connectivity theme, LG is showcasing its OMNIPOD concept car; a fully autonomous, connected vehicle that can act as an extension of one’s living or workspace. LG OMNIPOD employs the unique, floor-to-ceiling Meta-environment Screen and a host of other advanced technologies to adapt to passengers’ unique needs. Able to serve as practically any kind of space, from an office or recording studio to a video-editing workroom or even a lounge, the OMNIPOD is a future mobility solution that completely reimagines the in-vehicle experience.

Additionally, LG is displaying its world-class 6G communications technologies, including Full Duplex Radio transmission and reception tech that maximizes frequency efficiency, and a power amplifier device, jointly developed with the Fraunhofer Heinrich Hertz Institute (HHI), for the wireless transmission and reception of 6G THz data. The company is also demonstrating its Soft V2X (with V2X standing for “vehicle to everything”) smartphone solution, which enables a vehicle to communicate in real-time with nearby vehicles, pedestrians and infrastructure to create a safer driving environment. The company is also presenting its on-device AI chip, which can be applied to various home appliances providing a smart life experience.

“As the automotive industry is transitioning to a software-enabled ecosystem, LG is proactively developing next-generation technologies,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “Based on its advanced 6G and AI tech, LG will continue to strengthen its capabilities in various fields such as 6G communications, smart mobility, metaverse and robotics to take the customer experience to new heights.”

Named an IEEE Fellow last year in recognition of his research achievements and expertise in the field of communications, the CTO will be delivering a keynote titled ‘Technology Advances in Connectivity and Software Defined Architecture for Smart Mobility’ at ICC on May 17. Mr. Kim will introduce the company’s direction regarding the transition to the software defined vehicle (SDV), as well as its latest solutions and services based on SDV and smart mobility technology.

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LG Laundry Solutions First in Industry to Receive UL’s AI Algorithm Reproducibility Verification

LG’s laundry appliances equipped with Artificial Intelligence Direct Drive (AI DDTM) technology received AI Algorithm Reproducibility Process Verification from UL.

Advanced Capabilities of LG’s Deep Learning based AI DD Technology Confirmed
by Respected Third-party Organization

SEOUL, May 11, 2022 — LG Electronics (LG) announces that the AI technology applied to its upgradable appliance laundry solutions has received AI Algorithm Reproducibility Process Verification from UL, a global safety science leader.^* A first for the home appliance industry, the verification confirms the advanced capabilities of LG’s Artificial Intelligence Algorithm Reproducibility Process Verified Deep Learning AI DD technology which uses deep learning to detect the types of fabrics being washed, or dried, and select the optimal cycle and settings for each load.

Performing as advertised, LG’s AI DD is the first AI solution used in a laundry appliance to be validated by UL. The company’s state-of-the-art technology was put through a comprehensive assessment to verify its abilities, with UL measuring several criteria such as the suitability of the ‘learning’ data used by LG and the performance of its algorithm in actual usage.

LG’s AI DD-equipped laundry solutions provide customers with more convenience and gentle fabric care. The revolutionary technology that leverages deep learning allows computers to think and learn by themselves, to automatically determine the optimal washing pattern for each fabric-type. Detecting the weight and softness of laundry in each load, LG’s intelligent washers and dryers deliver excellent results every time, getting clothes and linen fresh and clean while also reducing fabric damage.

LG’s differentiated AI technology has also been recognized by various organizations including the Korea Testing Laboratory (AI safety certification) and the Korean Standards Association (AI+ certification).

This year, LG has taken home appliance innovation even further with the introduction of its upgradable appliance concept. Boosting user convenience and value, LG upgradable appliances can add new features and functions via software and hardware upgrades available through the ThinQ app.

“Being the first in the industry to have our cutting-edge AI technology validated by UL is a testament to our leadership in the global home appliance market,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to take the customer experience to new heights, and make daily life easier, with innovative home appliances leveraging our latest AI and unique laundry technologies.”

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^* Verified products are currently available in Korean region only.

LG Presents Its Life-Enhancing Display Technology at the In-Person Return of ISE

LG MAGNIT and a woman sitting next to the display

Company’s Eye-Catching Solutions Showcase Next-Level Imagery as Well as
Added Convenience That Makes People’s Day-to-day Business Run Smoothly

SEOUL, May 10, 2022 — LG Electronics (LG) is showcasing its ground-breaking information display technology at Integrated Systems Europe (ISE) 2022, Barcelona, as anticipation grows after its two-year hiatus. At this year’s ISE, LG is promoting its Move Daily Life Forward theme which builds on the company’s Innovation for a Better Life slogan. Ranging from Transparent OLED Signage, Micro LED to full lineups of LED signage products, LG will be showcasing its latest business offerings which combine digital signage solutions with useful application tools to elevate post-pandemic communications and move us a step closer to life without limits.

With people spending more time at home, activities typically undertaken outside are now taking place in the comfort of home. Consumers are now going online to work (WFH), take classes, attend doctor appointments and carry out hobbies at home. In line with this trend, LG is showcasing LG MAGNIT and LG One:Quick Flex which leverage the company’s commercial display expertise to create next-gen home displays.

LG MAGNIT, which has already infiltrated several commercial areas since its 2020 debut, is now setting its sights on redefining the premium home cinema by providing a next-level viewing experience, aesthetically-pleasing design and gigantic 136-inch 4K UHD (3,840 x 2,160) screen. The jaw-dropping picture quality created by its several million self-emissive LED pixels lets people enjoy their favorite movies, TV shows, sports events and artwork in privacy at home. And to make watching content easier and more enjoyable, several popular streaming apps are accessible via LG’s webOS 6.0 smart TV platform. Additionally, when paired with Bang & Olufsen’s flagship Beolab 90 home speaker, LG MAGNIT delivers an even more immersive home cinema experience.

The One:Quick Flex is another innovative solution transforming home entertainment. The all-in-one display combines a built-in microphone, camera and speakers with a 43-inch 4K UHD (3,840 x 2,160) screen and optional movable stand. With its simple touch-based setup and user-friendly Windows OS, it is not only suitable for WFH, but for distance learning, video conferencing, remote training and entertainment as well. In addition, the larger 55-inch One:Quick Works, which combines built-in touch capabilities with intuitive video conferencing tools, is popular in educational and corporate environments, since its easy UX and added convenience let multiple users instantly connect and dive right into work or lesson plans.

On the other end of the spectrum, high-end executive offices are placing Transparent OLED on glass walls to create bright and futuristic imaging and useful meeting tools. Transparent OLED is also being utilized in the transportation sector as advertising or information displays on station windows. It has even made its way into museums, greeting visitors at the door and overlaying objects with context for a more extraordinary experience. Transparent OLED Touch has also gained popularity as interactive displays.

The Technology and Engineering Award-winning 65-inch UltraFine™ Display OLED Pro was built with studio professionals in mind. It supports pro-grade interfaces, such as SDI and SFP, and can render the source’s original, high-quality resolution without scaling down. What’s more, for colorists spending countless hours behind a screen, the UltraFine Display OLED Pro meets Eyesafe Standards and helps protect their eyes from blue light. LG UltraFine OLED Pro can be used in post-production companies as well as OTT companies when screening.

LG is also exhibiting several innovations centered around mission critical environments. Fine-pitch LED’s high definition and bezel-less design displays every fine detail clearly, while the bezel-less 54-inch LED Bloc allows customers to use it like a 55-inch LCD video wall display with easy installation – it even fits the brackets of existing LCD video wall models.^* These features have made them useful in corporate control rooms, auditoriums and virtual classrooms.

In retail, LG’s Content Management Solution, SuperSign QSR, delivers customers a dynamic menu board while behind the scenes it streamlines the kitchen display system and integrates with the PoS system. Another featured product for outdoor customer interactions is the 21.5-inch high brightness touch display. Whether it’s at a drive-thru kiosk, gas pump or EV charger, this durable signage is useful as it stands up to harsh weather conditions and dust with a brightness that makes information easy to read.

Amidst all the cross-sector synergy, LG is also presenting cloud solutions specifically designed for specific industries or use cases. For example, Pro:Centric Cloud has been engineered to transform hospitality management by taking Pro:Centric, LG’s flexible and intuitive content management system for hospitality, and expanding it across multiple properties via cloud-based architecture. Now, hotels can offer personalized services, maintain consistent imaging and collect behavioral data across multiple branches, all centralized in one place.

“At this year’s ISE, we are excited to demonstrate the life-enhancing solutions that have been developed to change people’s lives for the better. Our sharp and seamless imagery stands out, especially in a crowded setting like this, and what’s more our vertical solutions are creating new possibilities,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We’re finding new ways to make it easier to make a positive impact, no matter the field.”

These revolutionary business solutions will be on display in Hall 3 of Fira Barcelona’s Gran Via from May 10-13. For those unable to attend, LG has a dedicated ISE page at www.lg-informationdisplay.com/ise2022 which includes videos of the zones and content to be added live during the event.

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^*54-inch LED Bloc can be installed using VESA wall-mount (600×400) and screws.

Leading the Future of Mobility

The future of mobility is just around the corner, with vehicle electrification underway and fully autonomous vehicles getting closer by the day. For some, it may come as a surprise to learn that LG Electronics develops and manufactures many of the core components and technologies now reshaping the automotive experience. In a relatively short space of time, the company has become a major player in the vehicle component business and is doing all that it can to accelerate the arrival of mobility’s exciting future.

Photo Credit: The MBUX Hyperscreen inside Mercedes-Benz EQS

The company provides solutions – both seen and unseen – to some of the biggest names in the auto industry. One of LG’s more visible innovations is to the vehicle cockpit, where it has helped reimagine the entire dashboard and how the driver and front-seat passenger interact with their car.

Photo Credit: The MBUX Hyperscreen inside Mercedes-Benz EQS

A perfect example of this is the infotainment (or IVI, a portmanteau of information and entertainment) system LG jointly developed with German luxury car brand, Mercedes-Benz. Featured in the 2022 Mercedes-Benz EQS EV sedan, LG’s IVI replaces the conventional mix of a few, small displays and physical knob and buttons with a wide expanse of vibrant, responsive touch-screens offering easy access to a variety of helpful car and on-road information and top-notch entertainment options.

In addition to the LG Vehicle component Solutions (VS) Company, which is the official name of LG’s dedicated vehicle parts business, a number of companies from across the LG Group are actively engaged in driving auto innovation forward. LG Innotek and LG Display work collaboratively to produce telematics and driver assistance systems, as well as IVI systems, while LG Energy Solution and LG Innotek have joined forces to deliver battery packs, battery cells and charging communication controllers. Advanced vehicle headlamps and rear lights are provided through ZKW Group, acquired by LG in 2018, and driving units – including motors, inverters and in-vehicle chargers – are being developed by LG Magna e-Powertrain and LG Innotek.

Primarily known as a leading consumer electronics maker, LG recognized early on that its broad range of core competencies – including innovative home appliances and home entertainment technologies – would enable it to compete in the emerging autonomous driving and electric vehicle markets. Its vast experience and know-how in diverse product and tech fields have given LG a strong advantage in the wider future mobility sector, and allowed it to meet rising demand from global automakers.

Photo Credit: Jaguar Land Rover

Despite being in the components business for less than a decade, LG has already earned the trust and respect of many of the auto industry’s top players. Its state-of-the-art vehicle solutions, including sleek and ultra-intuitive IVI systems, can now be found in the latest premium models from the likes of Renault, Cadillac and Jaguar Land Rover.

Stay tuned to Beyond News for more on how LG is ushering in the future of mobility.

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[LG SIGNATURE Inspirations] A Legendary Evening With John Legend at Napa Valley

John Legend in suit posing in front of LG Wine Cellar

Some things just go together. Like bagels and cream cheese, or a warm summer’s evening and a chilled glass of wine. Another perfect pairing is LG SIGNATURE and award-winning artist, John Legend. The premium brand and its world-famous ambassador recently teamed up for a memorable night complete with a special guest list and the unveiling of a special, limited-edition wine from Legend’s own LVE label.

The invite-only occasion, themed Timeless Moments with Loved Ones, took place on May 3 at Wappo Hill, the sprawling and elegantly-appointed private residence of Jean-Charles Boisset, the celebrated vintner and co-founder of LVE.

Among the evening’s special guests were international style authority, Olivia Palermo, and noted wine critic James Suckling, both of whom also serve as LG SIGNATURE global brand ambassadors. Other VIP attendees included LG SIGNATURE premium customers, retail partners and local and international wine reviewers.

To set the scene, Legend and Boisset were joined by an LG SIGNATURE representative to share the story of the exclusive wine – from the original idea for their collaboration to an inviting description of the full-bodied Cabernet Sauvignon’s rich, complex flavors. Guests were then treated to a private concert from Legend himself, with the GRAMMY Award-winning artist performing fan-favorites including “All of Me,” and giving a soulful rendition of “You Deserve It All,” the song he penned for LG SIGNATURE in 2021.

Legend then turned the proceedings over to James Suckling, who hosted a special session on wine preservation, offering practical tips and outlining the impressive features and benefits of the LG SIGNATURE Wine Cellar. And, to finish things off with a flourish, Boisset’s head chef Rafael Molina served up a gourmet three-course meal, which was artfully paired with LVE’s delectable wines.

The limited-edition Legend X SIGNATURE wine is a 2018-vintage cabernet sauvignon crafted at Napa Valley’s renowned Raymond Vineyards. As one of the finest Cabernet Sauvignons, this wine was carefully selected and produced by Stephanie Putnam, director of winemaking at Raymond Vineyards. A delight to drink, the wine has a full, well-rounded flavor profile that owes much to 2018’s superb growing season. Offering the precise temperature- and humidity-controlled conditions needed for optimal preservation, the LG SIGNATURE Wine Cellar is the ideal home solution for keeping wines of all types at their best.

Complementing the Legend X SIGNATURE wine’s superb taste is a simple label design and sophisticated black bottle that speak to the timeless quality and premium nature of LG’s luxury brand. The bottle echoes the look and feel of the minimal Black Diamond Glass used for the LG SIGNATURE Refrigerator, while the premium Textured Steel™ Finish of the LG SIGNATURE Wine Cellar is expressed through the silver font etched into the label. Only 300 bottles of the LVE cabernet sauvignon have been produced, with 50 served at the Wappo Hill event and the remainder set aside for customers purchasing an LG SIGNATURE Wine Cellar.

Regarding the exclusive evening of wine, food and music, Legend noted, “It was a pleasure to celebrate our limited-edition wine with music in such an intimate environment for people to truly experience the magic of LG SIGNATURE and LVE.”

The perfect pairing of LG SIGNATURE and John Legend will be back with more exciting collaborations in the future – and you can learn all about them right here on Beyond News.

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LG Newsroom