LG OLED Recognized for Decade of TV Innovation at 2021 EISA Awards

LG’s Innovative Home Entertainment Solutions Honored
Once Again by the World’s Foremost Experts in Consumer Electronics

SEOUL, Aug. 16, 2021 — LG Electronics (LG) has added to its impressive record of success at the EISA Awards, with five of its home entertainment innovations earning accolades for the 2021-2022 award season. Held annually by the Expert Imaging and Sound Association, the world’s largest consumer electronics editorial organization, the EISA Awards honored the following LG products for their outstanding performance and superior design: LG OLED TVs (models OLED65G1, OLED48C1), LG QNED Mini LED TV (model 75QNED99), LG Eclair Soundbar (model QP5) and LG TONE Free True Wireless Stereo (model FP8) earbuds.

LG’s 65-inch G1 OLED TV being named EISA BEST PREMIUM OLED TV 2021-2022, marks the 10^th consecutive year of accolades for LG OLED TV. LG 65G1 sets a new standard for picture quality and next-gen viewing experience with its ultra-bright OLED evo panel and powerful α (Alpha) 9 Gen 4 AI processor. Described as “a thrilling statement” by EISA judges, LG’s TV boasts support for both Dolby Vision IQ and Dolby Atmos, future-proofed HDMI connectivity and a wide range of smart features.

LG’s 48-inch C1 OLED TV earned EISA’s first-ever BEST GAMING TV award. Featuring LG’s own OLED panel and video-processing technologies with support for Dolby Vision HDR across all four of its HDMI inputs, the versatile 48-inch 4K 120Hz screen size is ideal for both living rooms and gaming dens. What’s more, LG’s Game Optimizer and Game Dashboard features delivers genre-specific presets and customizable display settings as well as variable refresh rate (VRR) and auto low latency mode (ALLM) for tear-free visuals and responsive control.

This year’s EISA 8K TV honor went to LG QNED Mini LED TV, which delivers greater details and more accurate colors with its combination Quantum Dot NanoCell color technology and mini LED backlight compared to conventional LCD TVs. LG’s Quantum Dot NanoCell panel offers enhanced brightness, deeper blacks and brilliant hues, its advanced backlight with unique dimming zones delivering precision illumination for an ultra-high contrast ratio.

In the soundbar category, LG Eclair brought home a win for EISA SOUNDBAR INNOVATION. LG’s most compact soundbar to date, the distinctive LG Eclair is especially suitable for smaller spaces, its chic, rounded design encased in a stylish fabric enclosure blending in with any decor. This small but powerful unit features a wireless subwoofer with twin 5.25-inch drivers and bipolar configuration that minimizes vibrations so users can enjoy satisfying audio performance with deep, rich bass without upsetting the neighbors.

A first for LG in the EISA IN-EAR HEADPHONES category, LG TONE Free earbuds earned a win for outstanding sound with advanced features not found in any other TWS product. Boasting LG’s new 3D Sound Stage technology, LG FP8 creates an authentic sense of space, aided by larger drivers and diaphragms for solid, distortion-free bass. For peace of mind, LG’s UVnano case with UV-C LED eliminates germs and bacteria from the eartips while recharging (wired or wirelessly). Its 10-hour battery life between charges, fast charging and IPX4 rating all contribute to excellent on-the-go convenience while LG’s ergonomic Arc Design ensures a perfect fit for an active lifestyle.

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Celebrating a Night of Luxury and Innovation

The Royal Philharmonic Orchestra’s string quartet playing at the UK’s LG OLED R launch event.

As a work of art designed to fit the most luxurious of lifestyles, LG SIGNATURE OLED R features an entirely unique form that transforms any space into a sight to behold. In celebration of its highly anticipated launch, LG UK held a star-studded event that gave the rollable marvel a welcome befitting of its cutting-edge technology and first-class design that so effortlessly intertwines.

With nearly 90 names on the guestlist, including those of media representatives and the movers and shakers of London, attention quickly shifted to Cromwell Place, South Kensington’s hub for the arts, which was host to the exclusive evening drinks reception that officially unveiled the world’s first rollable TV, LG SIGNATURE OLED R, to the British Isles.

The extravagant event also presented LG SIGNATURE with the perfect opportunity to touch on its status as Corporate Partner of the Royal Philharmonic Orchestra, and an announcement on how it was to become the official Digital Partner of Cromwell Place.

Peter Booth

Hosted in the ground’s Pavilion Gallery, attendees were able to listen to exclusive vignettes by members of the Royal Philharmonic Orchestra’s String Quartet as they enjoyed champagne and canapés. After the main reception, guests were ushered into the ‘hidden gallery’ where LG SIGNATURE OLED R was unveiled to the backdrop of a stunning light show and an elating performance by the Royal Philharmonic Orchestra’s Brass Quintet, followed by an introductory speech by LG Commercial Director, Peter Booth.

(From left) Zara Martin, Mariano Vivanco and Tallia Storm

The VIP guests in attendance included DJ and model Zara Martin, renowned fashion photographer Mariano Vivanco, singer Tallia Storm, DJ Twiggy Garcia and producer Juliette Larthe.

Twiggy Garcia and Juliette Larthe

After the unveiling, guests were invited to take a closer look at the ground-breaking device’s unmatched craftsmanship and completely unique design that help the TV redefine the meaning of innovation. The event proved to be a resounding success, generating buzz on social media as well as coverage across top news platforms. The celebration of luxury and exceptional technology undoubtedly made the launch of LG SIGNATURE OLED R a night to remember.

Contributed by LG UK

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LG Commits to Most Aggressive Target for Reducing GHG Emissions

By Aligning With Business Ambition for 1.5°C
LG Joins Movement to Support Science Based Target Initiative

SEOUL, Aug. 11, 2021 — LG Electronics (LG) today announced its commitment to set targets to follow science-based targets with the goal of cutting greenhouse gas (GHG) emissions in the use phase of major LG products by 2030, making LG the first Korean company to participate in the net zero global campaign, Business Ambition for 1.5°C. The campaign, led by the Science Based Targets initiative (SBTi) with support of the CDP, United Nations Global Compact (UNGC), World Resources Institute (WRI) and World Wide Fund for Nature (WWF), has commitments of participation from nearly 700 global companies.

LG announced its Zero Carbon 2030 initiative in 2019, committing to reduce the total amount of direct carbon emissions and indirect emissions generated during the production process by 50 percent compared to the 2017 baseline. With its commitment to Business Ambition for 1.5°C, LG is setting a new target to also reduce GHG emissions generated during the use phase of products such as refrigerators, washing machines and residential air conditioners, a far greater challenge. In fact, LG’s report to the CDP this year showed that the use phase of major products accounted for more than 80 percent of its greenhouse gas emissions.

Science-based targets as promoted by SBTi are in line with the latest research and what is deemed necessary to meet the stretch goal of the Paris Agreement to limit global warming to 1.5 degrees Celsius. LG’s carbon emission reduction target to reduce emissions in the entire manufacturing process from production to use by 2030 will be reviewed and validated by SBTi based on scientific data.

“LG’s current activities are in line with our mid- to long-term ESG strategy to produce eco-friendly products and services for future generations,” said Kim Joon-ho, executive vice president and head of LG Electronics’ Quality Management Center. “LG is actively working on environmental solutions focusing on the themes of net zero and circular economy so that future generations can enjoy a better life and contribute to a better tomorrow.”

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Enhanced LG Channels Features New UX and Expanded Selection of Free, Premium Content

A wall-mounted LG TV in a modern living room displaying LG Channels with the movie 'In Time' on its Watch Now page

Redesigned Interface and Popular K-Content Makes the Viewing
Experience Even More Enjoyable And Engaging on LG Smart TVs

SEOUL, Aug. 10, 2021 — LG Electronics (LG) is upgrading its free, premium content streaming service, LG Channels, to provide an enhanced viewing experience for LG smart TV customers. In addition to the redesigned UI, the upgrade introduces more channels and a wider range of content for viewers to enjoy, including popular K-content, movies, sports, music and news, increasing its current 1,600+ channels to 1,900 channels.^*

With viewership and viewing time of LG Channels doubling compared to last year, LG is expanding LG Channels’ global availability from 14 to 25 countries, tripling its European coverage by the end of the year. LG Channels will also be coming to more than 30 brands of smart TVs powered by LG’s own webOS TV platform, including Motorola, JVC, Polaroid and MASTER-G.

LG Channels’ new UI is designed to help users navigate more intuitively and easily with an enhanced content recommendation function that analyzes viewing preferences to suggest the most relevant offerings from its broad library of free content. The new UI is available for LG smart TV models running webOS versions 5.0 and newer, with a version for webOS 3.0 through 4.5 coming soon. The LG Channels app for smartphones will launch later this year starting in North America, giving users another convenient way to enjoy the content.

With LG’s partnership with the South Korean digital media platform company, NEW ID, LG Channels has been adding fresh, compelling K-content to the LG Channels library since 2020. As part of its service expansion, LG is set to launch more channels and expand availability to more countries. The premium Korean movie channel, NEW K.MOVIES, launched in Europe and will soon be available in North America and Mexico where interest in Korean entertainment is at an all time high.

And LG will continue to expand its collaboration with leading global and local content providers to enrich the viewing experience on LG TVs, further diversifying its programming for new audiences with channels such as Rakuten Viki, OnDemandChina, BABY SHARK TV and Kids Pang TV. Rakuten TV, already featured on LG Channels in major European markets, offers the best selection of curated content from different categories including comedy, action, drama and Rakuten Stories. The Rakuten TV app can be quickly and conveniently accessed via a dedicated hot key on the latest LG Magic Remote.

Additionally, more than 100 Pluto TV channels will be coming to LG Channels later this year in select countries in Europe and Latin America. Pluto TV offers a curated selection of unique channels with local and international fare for all interests and ages, such as Pluto TV Action, Masterchef, Pluto TV Cinema, Pluto TV Telenovelas and Pluto TV Anime.

And thanks to LG’s distribution partnership with Amagi, renowned producer Quincy Jones’ global hub for music and culture Qwest TV will be launching on LG TVs in France, Germany, Spain, Italy, Brazil and Mexico by the end of 2021. As an added bonus local services such as Hollywire will be coming to Brazil and Mexico while Spanish viewers will be able to enjoy TV UP.

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^* Availability of channels to vary by region and country.

New Eye-Catching LED Signage at London’s Wembley Stadium Welcomes Spectators Back

An image of new LED facade erected at the Wembley stadium (Night/Front view)

Growing Demand for Large-scale LED Digital Signage
Solutions at Major Venues as Live Spectator Sports Return

SEOUL, Aug. 9, 2021 — Fans of UEFA Euro 2020 in London were the first to experience LG Electronics’ LED High Brightness digital signage installed in time for the eagerly awaited games. Visible above the main entrance of Wembley Stadium connected by EE, one of the most iconic sporting and entertainment venues in the world, LG’s advanced digital signage was the stadium’s most significant upgrade in decades as it welcomed sports fans back as a host of key matches and the FA Community Shield, the traditional curtain-raiser to the English football season.

The new signages at Wembley include a 424.5 square meter LED façade erected at the venue’s Great Hall and two accompanying 207.9 square meter units flanking the larger LED. LG’s LED High Brightness are ideal for announcements – whether they be in the form of video, image or text – through the day and night. The system boasts a structure and cabinet design that still allows people inside the Great Hall to enjoy the vista outside, even when content is being displayed. Moreover, due to their size, brightness and picture quality, LG’s digital signages provide venues such as Wembley with an effective as well as attention-grabbing means of communicating with guests as well as the general public.

Other outdoor LED signage solutions to debut this sports season at Wembley include LG’s signages with various formats and different types as well as one indoor LED signage. Strategically positioned on the parapet, letterbox, gantry, and within two of the lift shafts, LG’s solutions will not only provide information and entertainment but seating directions as well.

LG’s advanced signage solutions are ideal for showing live footage, replays, announcements and more, expanding and adding value to the spectator’s overall entertainment experience. By leveraging its expertise in display technology and know-how in providing versatile solutions suitable for a wide range of sectors, LG is strengthening its status as a key player in the commercial signage sector.

“It’s an honor to have our LED High Brightness greet visitors to London’s Wembley Stadium,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “By showcasing our solutions at international landmarks, we’re able to demonstrate the advantages of our advanced LED technology to a global audience.”

“Wembley Stadium is an iconic venue which plays host to some of the world’s biggest sporting events and entertainment acts,” said Liam Boylan, Wembley Stadium Director. “We’re always looking to improve the audience experience and that’s why we’re excited to add LG’s LED High Brightness signage to our facility.”

In addition to Wembley, LG digital signage solutions can be found at other major stadiums in the UK including Etihad Stadium, home to Manchester City F.C., and Tottenham Hotspur Stadium, home to North London’s Tottenham Hotspur.

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Haute Couture Lit

Influencer Eliana Chrysikopoulou pictured with LG G1 OLED at Koudounaris’s showroom

LG OLED TVs are one the most powerful mediums for contemporary fine arts and high fashion thanks to its impeccable display, unique design and premium aesthetics that set it apart from the conventional. To prove this, LG Electronics recently collaborated with talented artists from all around the world.

“Effect of Spring at Giverny” by Claude Monet

In Greece, LG worked with the country’s most gifted fashion designers, Vassilis Zoulias and Stelios Koudounaris, who have deemed highly of LG’s self-lit OLED technology to feature exquisite detail of high fashion and have LG OLED G1 TVs proudly displayed in their ateliers to bring inspirations to their artwork.

Vassilis Zoulias (right) with “Self-Portrait” by Paul Cézanne

Vassilis Zoulias has been shaping fashion trends in Europe. He’s especially loved by movie stars, celebrities and politicians, who love his elegant garments that bring powerful emotions to life in various shapes and patterns. Zoulias pursues a sophisticated and contemporary style that is easy to wear and fits comfortably for all body types. And, while working with LG, Zoulias found that the sleek and minimal LG OLED G1 TV blends seamlessly into his atelier and, thanks to its special Gallery stand, could be placed wherever he felt the art-like device best complemented his latest work.

Stelios Koudounaris

Representing the new generation of Greek fashion, Stelios Koudounaris has run 24 women and 13 men’s collections to his name. Since introducing his very first collection in 2008 when he was only 27 years old with his own unique aesthetic identity, Koudounaris has risen as one of the most prominent and influential designers among a new generation of Greek fashion. At his showroom, LG OLED G1 TV’s Gallery Mode displays his collections and fashion shows with lifelike details of the unique textures and fabrics of his pieces, so visitors can experience his whole collection vividly on LG OLED G1 TV.

Thanks to its advanced self-lit pixels, LG OLED TV opens up new possibilities in various fields of arts including fashion design, providing outstanding picture quality along with a touch of sophistication and elegance to any room on top of the latest cutting-edge technologies that come together for a completely unique viewing experience.

What’s more, to give consumers around the globe complete access to selected art works through the flawless screen of LG OLED TVs, LG Greece has collaborated with the Basil & Elise Goulandris Foundation. This magnificent collection focuses on new and contemporary art as well as masterpieces by Cézanne, Vincent van Gogh and Monet.

Stay tuned for LG’s continuous effort to delve into unique spheres to shed light on its innovative products that offer both high quality and aesthetic appeal.

Contributed by LG Greece

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Hopeful and Optimistic, Young Creatives Share Their Life’s Good Moments

A promotional image for LG’s Life's Good Music campaign with the four winners and Charlie Puth

As the first social generation to have grown up with access to the internet and digital technology from an early age, members of Generation Z have become today’s cultural opinion leaders all over the world. To connect with this demographic audience, LG launched the 2021 Life’s Good global campaign in May and called on young aspiring musicians and filmmakers to share their thoughts on what makes life special.

The second year of the campaign recruited the help of singer/songwriter Charlie Puth to spearhead the Life’s Good Music Project and director Jackson Tisi to headline the Life’s Good Film Project. The two-month campaign provided a platform for young talent to showcase their personal take on LG’s familiar theme and generated more than 100 million total views on various social media platforms. In total, the music and film campaigns attracted submissions from more than 1,600 entries from 48 countries, all conveying a sense of hope and optimism for the future.

Clockwise from top left: Sade Whittier, Dani Kim, Stacey Capers, Stacey Ryan

The Music Project alone showcased the unique artistic sensibilities of over a thousand participants from 36 countries. From this diverse group of creative talents, four lucky artists from different backgrounds united by their passion for music were chosen to represent the 2021 Life’s Good Music Project in collaboration with Charlie Puth: Stacey Capers and Sade Whittier of the USA, Stacey Ryan of Canada and Dani Kim of South Korea. The selected winners will get the opportunity to complete and perform the song in a music video with Puth as well as receive OLED TVs along with other LG products.

“In the collaborative process of bringing a song to life, it’s always beautiful to touch on the shared experience despite any differences in our personal experiences, history, culture, or where we grew up,” said Puth. “We can come together through the universal language of music and our shared belief that Life’s Good.”

Hundreds of burgeoning video auteurs from 33 countries captured the footage of their own diverse and inspiring Life’s Good moments and submitted their works to the Film Project. The submissions showed how places, spaces and happy moments held special meanings in their lives and in the lives of their loved ones. Related posts on social media have garnered over 44 million views total to date, reaching a truly global audience.

LG’s 2021 Life’s Good global campaign reminds us of the limitless possibilities we have to create our own lives as we wish. With inspiring submissions embodying the immense talent and enthusiasm of the next generation of artists, LG hopes to share the message of hope and togetherness with the world.

The inaugural 2021 Life’s Good Film will be unveiled on August 27 while the song and music video will drop next month. For more on the 2021 Life’s Good global campaign, stay tuned to LG’s Global YouTube channel and Instagram.

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Putting the Spotlight on Future Mobility

The homepage of LG's Future Mobility website with an image of an infotainment installed in a vehicle

According to the report Global EV Outlook 2021, sales of electric vehicles (EV) around the world grew 41 percent in 2019 and despite the downturn in overall car sales in 2020 due to the pandemic, EV sales still managed to increase 4.6 percent in 2020. It’s this USD 120 billion industry that LG had in mind when it launched its Vehicle component Solutions (VS) Company in 2013 to target the growing trend of electrified vehicles. Now eight years on, LG is seeing a very bright future for its EV-focused business unit, reporting a compound annual growth rate (CAGR) of 21.2 percent in period covering 2019 to 2020.

With such success follows much interest.

LG’s VS Company is proud to announce its new Future Mobility website to actively communicate with global partners and interested consumers about its current business and future innovation. This new site is completely dedicated to mobility and focuses on LG’s innovative technologies and products related to the fast-growing segment of electric vehicles.

The new Future Mobility website introduces EV-related information selectively so that the company’s business partners can find related information more conveniently. Business partners also can make use of the useful Inquiry menu option to get answers to various business-related questions. And other visitors including interested customers can find specific information they’re looking for more easily.

Upon entering the site, visitors are presented with four main menus – Cockpit Electronics, Connectivity, Automotive Vision System (AVS) and Future Innovation – in which LG’s main technological strengths in mobility are highlighted. Cockpit Electronics includes LG’s automotive display and cockpit domain controller innovations, Connectivity covers telematics and wireless charging, AVS includes information on vehicle cameras and Future Innovation focuses primarily on the digital cockpit.

In addition to the diverse content related to mobility technology, the website also includes news and a blog to tell LG’s mobility story to a new audience. In addition to this site, interested parties can also find more information on LG Vehicle component Solutions on social media at its LinkedIn page.

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Makes Driving and Riding Safer With In-Vehicle Cabin Camera

A promotional image of LG's ADAS camera with an image of a black car sending out signals from its front windshield

According to a latest report by the World Health Organization (WHO), approximately 1.3 million lives are cut short by traffic accidents every year.¹ In an effort to lower this alarming figure and make vehicle travel safer for everyone, governments and manufacturers around the globe continue to look to technology for solutions. Self-driving cars may be the answer but wide acceptance of such technology is still years, maybe decades away. In the meantime, technology companies such as LG are creating solutions today that could potentially save thousands of lives if these solutions are widely implemented.

DMS and IMS

Among LG’s next-generation in-vehicle cabin camera solutions are the driver monitoring system (DMS) and interior monitoring system (IMS). These state-of-the-art solutions leverage sophisticated technologies including high-performance cameras and artificial intelligence to prevent driver error, by far the most common cause of traffic accidents and the loss of life.

Face mask detection

LG’s cabin camera solution detects the occupants of a vehicle with an innovative micro camera and AI to learn multiple drivers’ behavior patterns, optimizing the Human Machine Interface (HMI). The DMS is even able to monitor and interpret the driver’s face even if he or she is wearing a face mask.

Driver identification and spoofing detection

Advanced driver identification and spoofing detection can be enabled to prevent unauthorized drivers from accessing the vehicle. These features will become mandatory for highly automated driving and will provide drivers and passengers a fully personalized experience in a vehicle.

Object detection

In the United States alone, nearly a 1,000 children have died since 1990 from being left unattended in hot cars.²LG’s IMS is intelligent enough to determine if an object in the car is a purse, package or child, alerting the driver if a child is left in the vehicle inadvertently.

LG’s cabin camera solutions are already being mass produced and are currently being supplied to global automakers. LG’s solutions can easily be integrated in in-vehicle infotainment (IVI) systems found in many new vehicles and are key building blocks for a safer future on the world’s roads.

As an Innovation Partner for Future Mobility, LG’s is delivering differentiated in-vehicle experiences while helping automakers meet and surpass current and upcoming government regulations and global NCAP. By providing solutions that may mean the difference between life and death, LG is utilizing its technological know-how to provide immeasurable value to its industry partners so they can focus on making vehicles as safe and enjoyable as possible.

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¹ https://www.who.int/news-room/fact-sheets/detail/road-traffic-injuries
² https://www.usatoday.com/story/news/health/2019/08/02/hot-car-deaths-why-they-keep-happening-and-how-stop-them/1861389001/

LG Announces Second-Quarter 2021 Financial Results

A picture of LG Twin Towers in the daytime

Highest Quarterly Sales Ever As Mobile Division Officially Winds Down

SEOUL, July 29, 2021 — LG Electronics Inc. (LG) announced its highest quarterly revenues ever as the company continued to expand its market share for premium home appliances and consumer electronics outside of South Korea. Worldwide consolidated revenues of KRW 17.11 trillion (USD 15.26 billion) rose 48.4 percent from the second quarter a year ago. Second-quarter 2021 operating profit increased 65.5 percent from last year to KRW 1.11 trillion (USD 992.08 million). Results for the LG Mobile Communications Company, which officially winds down at the end of July, are considered discontinued operations and are no longer included in quarterly earnings reports.

The LG Home Appliance & Air Solution Company reported revenues in the second-quarter of KRW 6.81 trillion (USD 6.08 billion), a healthy increase of 32.1 percent from the second quarter a year ago. Operating profit grew 6.8 percent from last year’s second quarter to KRW 653.60 billion (USD 582.75 million), mainly driven by stronger sales in markets outside of South Korea and improved resource management, although costs are expected to increase as raw materials become scarcer while the pandemic-impacted world begins to return to normal. Product competitiveness and operational efficiencies are expected to help LG maintain sales and profit momentum for major appliances in key markets.

The LG Home Entertainment Company grew its revenues to KRW 4.04 trillion (USD 3.60 billion) in the second quarter, a substantial 79.1 percent increase compared to the same period last year. Operating profit soared to KRW 333.50 billion (USD 297.35 million), an increase of 216.4 percent year-on-year thanks to the growing popularity of premium OLED TV products and the recovery of the global TV market, which was negatively affected last year due to retail store shutdowns. With the price of TV panels continuing to rise, LG’s Home Entertainment strategy will center on growing the premium TV segment and nimble inventory management.

The LG Vehicle component Solutions Company achieved second-quarter sales of KRW 1.88 trillion (USD 1.68 billion), a significant increase of 106.5 percent from the same period of 2020 as a result of the recovering automotive sector and increase in demand for electric vehicle (xEV) parts. The company experienced an operating loss of KRW 103.20 billion (USD 92.01 million) as the price of automotive semiconductors increased dramatically during the quarter. Leveraging its expertise in advanced electric vehicle components, LG’s previously announced joint venture with Magna International, a new company called LG Magna e-Powertrain, was officially launched this week.

The LG Business Solutions Company recorded second-quarter revenues of KRW 1.69 trillion (USD 1.50 billion), a solid increase of 28.9 percent from a year ago largely driven by continued strong demand for PCs, monitors and gradual recovery of digital signage and hotel TVs. However, operating profit declined to KRW 61.70 billion (USD 55.01 million) because of higher price of key components such as LCD panels and solar wafers. Second-half plans for profitable growth hinge on continued B2B market recovery, coupled with stabilizing supply of major components and actively reducing costs.

2021 2Q Exchange Rates Explained
LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2021. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,121.58 per USD.

Earnings Conference and Conference Call
LG Electronics will hold a Korean / English conference call on July 29, 2021 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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LG and Magna Sign Joint Venture Agreement and Announce Leadership Team

LG Magna e-Powertrain headquarters in Incheon, South Korea

New Company to Fuse Magna’s and LG’s Electric Powertrain
Strengths to Accelerate E-Drive Component Development

SEOUL, South Korea and AURORA, Ontario, Canada, July 28, 2021 – LG Electronics (LG) and Magna International Inc. (Magna) today signed the transaction agreement which establishes a joint venture between the two companies. The new company, to be called LG Magna e-Powertrain, is headquartered in Incheon, South Korea and will be led by a strong management team.

Leading the new company will be CEO Cheong Won-suk, a 20-year LG veteran who was most recently vice president and head of the LG Vehicle component Solutions Company’s Green Business. Prior to LG, Cheong spent nearly a decade with Daewoo Motors R&D.

Javier Perez, who has been with Magna since 2016, will be the new company’s COO. He will be responsible for overseeing the day-to-day operations of the joint venture. Perez brings nearly a quarter century of automotive manufacturing and quality control experience to LG Magna e-Powertrain, 18 of those years based in Asia.

The creation of the joint venture unifies Magna’s strength in electric powertrain systems and world-class automotive manufacturing with LG’s expertise in component development for e-motors and inverters. Announcing LG Magna e-Powertrain’s executive team marks a key milestone for the joint venture company, which will manufacture e-motors, inverters and on-board chargers and, for certain automakers, related e-drive systems.

The design, engineering and manufacturing synergies created by LG Magna e-Powertrain is expected to enable both companies to quickly react to market trends and capitalize on the growing global shift toward vehicle electrification. The new company will develop powertrain components that offer automakers a scalable portfolio, from complete solutions enabling electrification and functionality to integrating intelligent operating software and controls in new e-drive systems.

“Partnering with Magna enables LG to scale up its global production, provide additional business opportunities and offer synergies in procurement and technological innovation,” said CEO Cheong. “The integrated and collaborative approach is expected to deliver quickly for customers and capitalize on the rapid growth of the worldwide electric powertrain market.”

“The market for e-motors, inverters and electric drive systems is expected to have significant growth between now and 2030. Our joint venture company brings together experts from Magna and LG to deliver a world-class portfolio of electric solutions,” said COO Perez. “Leveraging existing technologies, engineering capabilities and global footprints, LG Magna e-Powertrain seeks to enable advancements that help automakers achieve some of the biggest challenges ahead in electrifying their full vehicle lineups.”

LG Magna e-Powertrain will be made up of more than 1,000 employees in the United States, South Korea and China.

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Sustainability Priorities at a Glance

An illustration displaying contrasting eco-friendly and eco-harmful societies with the phrase, "Life's good toward a better life for all"

[Graphics News] Sustainability Priorities at a Glance

It was in 2018 that LG Electronics announced its sustainable management objectives and its strategy to achieve these goals. Earlier this year, LG embarked on an ESG-based directives largely rooted in the sustainability goals. Then on July 21, LG published its 2021 Sustainability Report, a “report card” of its progress over the past three years since the announcement.

Here we take a look at some of LG’s key ESG priorities and future objectives.

Key among LG’s ESG efforts is to move toward having zero negative environmental impact from its business activities. Progress is achieving 95 percent in waste recycling rate at production sites and reducing emissions during production by half of its 2017 emission and most significantly, transitioning to 100 percent renewable energy by 2050.

LG is heavily invested in thoughtfully designing products and services that contribute to a sustainable future, with nearly 2,000 LG products recognized as environmentally responsible by third party certification bodies as of 2019. Last year, 432 products – from monitors and PCs to air conditioners and refrigerators – received the Energy Star certification from the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE).

To contribute to the creation of an inclusive society, LG pursues growth through diverse activities that promote the coexistence of society and business, with a heavy focus on empowering local communities. For example, more than 71,000 individuals are currently participating in LG’s Technology That Cares program to improve social welfare through LG technology and products and almost 2.8 million around the world are involved in the Trustworthy Partnership initiative to support the growth and independence of LG business partners.

Additionally, LG believes in the importance of creating social value by improving product accessibility so all customers can benefit from its products. Through the thoughtful application of its technologies and solutions at the beginning of the product development stage, LG is confident that it can make its products more convenient and accessible to the elderly, people with disabilities and other consumers with physical challenges.

For all its challenges, LG’s leadership is committed to ESG compliance and developing an ESG management system to drive diversity, rationality and transparency by internalizing a culture of ESG within the company. The journey toward sustainable development by maximizing positive environmental values and pursuing inclusive growth for all is, at the end of the day, what LG’s Life’s Good philosophy is all about.

Click here to download the full report to learn more about LG’s comprehensive ESG initiatives.

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[Executive Corner] Putting Employee Well-Being Above All Else

Carlos Olave, LG Global HR Leader, having a discussion with another LG employee.

The last year and a half have been the ultimate test of resilience for everyone and HR at LG has been at the forefront of managing these difficult times. Throughout the pandemic, the HR team navigated new ways for employees and management to work as the company has been forced to rethink and adapt to the new environment.

Here at LG, the health and safety of our employees are our highest priorities. In this regard, we have always led by example such as the time we made the difficult decision to be the first multinational company to withdraw from Mobile World Congress, the largest trade show in the industry, at the start of the pandemic as we felt it was the only way of ensuring the safety of our employees, customers and partners.

Since early last year, LG’s HR teams across the globe have been reinforcing business and organization sustainability as well as continuous internal communication and transparency at all levels. It is this close alignment in direction that has allowed HR to act swiftly and provide invaluable support across the organization and to our valued employees since the very beginning.

To provide the best working environment possible, aligning LG’s HR leaders around the world immediately proved vital, with constantly open and transparent communication making this all possible. To guarantee that our global HR teams were on the same page, we created specific communication channels to deliver video presentations on the direction of our global HR strategy as well as employing more frequent virtual face-to-face discussions with HR leaders from around the globe.

As well as taking care of employees’ physical health, LG made an equal effort to support their psychological and mental health. In India, one of the countries hit particularly hard, we went above and beyond to support the physical and mental health of our staff. First step was to implement a Happy Calling system which involved our HR staff calling each employee every four to five days to check on their well-being and ensure that they and their families are safe and well looked after. This system allowed us to help employees from the privacy of their homes by accepting all questions and requests confidentially.

For global employees working from home, we wanted them to stay connected and collaborate as a team. To foster this, we hosted various online group activities including remote yoga classes, virtual lunches, happy hours and online cooking lessons for the whole family. We implemented various new programs because of our firm belief in the importance of human connections among employees. We have faith that these activities help our employees take on one of the most difficult times in modern history.

Our health and well-being initiatives are not entirely new as we have been carrying out such activities for some time. These activities were already in place to cultivate growth among employees all around the world, regardless of their location. As a purpose- and principle-oriented company, LG’s people management philosophy pursues personal and professional growth in every single aspect, including health and well-being.

As the global head of HR at LG, my focus has always been on supporting LG Electronics and its talented workers and preparing them for the future by transforming the way we work together, nurturing the talent and capabilities of our people so that we may succeed and grow together in a fast, innovative and highly competitive market.

The pandemic showed us the importance of this goal in all its clarity.

By Carlos Olave, LG Global HR Leader

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New Additions to LG TONE Free Lineup Deliver Enhanced Performance, Greater Convenience

LG TONE Free earbuds in Pearl White, Haze Gold, and Charcoal Black as they charge in their cases

LG’s Innovative Earbuds Offer Even More Features
Including Spatial Processing, 3D Sound Stage and Whispering Mode

SEOUL, July 26, 2021 — LG Electronics (LG) is updating its true wireless stereo listening experience with the announcement of the new 2021 LG TONE Free FP series earbuds. Ideal for those who lead active, high-energy lifestyles, the newest LG TONE Free models feature several enhancements to complement the already comfortable in-ear fit, advanced Meridian-tuned sound, powerful active noise cancellation and hygiene-boosting UVnano charging case offered in two of the three models.

With fit and comfort top priorities for the LG TONE Free lineup, LG collaborated with a leading ergonomic design technology lab to analyze hundreds of subjects’ ears, resulting in Arc Design with an earbud stem 4.4 millimeters shorter than on previous models to create the perfect balance and fit for an active lifestyle.¹ And because the FP series earbuds are IPX4 rated, the earbuds can be worn without worry during hard workout sessions or in the rain.

New to LG TONE Free lineup is Headphone Spatial Processing from Meridian Audio which envelops the listener with sound that seems to originate from all directions. Another new enhancement is 3D Sound Stage, which expands the sound stage via spatial up-mixing to bring users more lifelike audio for a more captivating listening experience. With larger, upgraded drivers and diaphragms featuring silicone edging allowing for more flexibility and movement, the new TONE Free models now deliver more powerful bass without compromising clarity or detail.

With three microphones in each earbud, the new FP series earbuds offer a better calling experience by making the user’s voice clearer and with less intrusive ambient noise getting in the way. New Whispering Mode allows for greater call privacy and clarity, allowing users to hold the right earbud close to their mouths as a dedicated microphone, the perfect solution for making and taking calls in environments such as a library or crowded subway.

Active noise cancelling on both new TONE Free earbuds eliminate low-frequency sounds that can’t be completely blocked by the passive noise cancellation eartips. The microphones on the earbuds listen for ambient noises and neutralize them by producing identical sound waves that are inaudible to the listener, leaving just soundwaves from the music or podcast to enjoy.

Again with the industry’s only auto-cleaning UVnano charging case to keep the eartips clean to reduce the chance of inner ear infections, the UV-C LED built into the TONE Free cases is tested to reduce bacteria on the earbuds’ speaker mesh by 99.9 percent in just five minutes when charging wired or wirelessly.² For additional hygiene, both new models also feature medical-grade, hypoallergenic ear gels to reduce the risk of skin irritations in the ear canal.³

LG’s newest TWS earbuds now deliver greater user convenience with wider compatibility, simpler connectivity and maximum durability. LG earbuds quickly and easily pair with a wide range of devices including Windows PCs and laptops while FP9 with Plug & Wireless enables the charging case to double as a wireless dongle, especially handy on airplanes. By plugging the case into a smartphone, gaming console, or other compatible device via USB-C to AUX cable, users can experience both complete freedom and low-latency sound.⁴

For longer enjoyment and extended on-the-go convenience, LG’s new earbuds guarantee exceptional battery life, delivering up to 10 hours of playback time between charges for a total of 24 hours of usage when used with the charging case. And with quick charge, five minutes in the case equates to one full hour of listening, perfect for those times when you forget to charge the night before. For listeners who want wireless charging, LG TONE Free FP8 has that covered.

Paired with the TONE Free app, LG’s newest earbuds deliver even more capabilities with access to an equalizer, Ambient Sound mode, touch control customization and Find My Earbuds to help locate either earbud when lost or misplaced. The app also features LAB, where users can access special settings such as Whispering Mode and Game Mode.

The new LG TONE Free FP series will be available starting this month in key markets in a range of sophisticated colors such as Charcoal Black, Pearl White with FP8 and FP9 also offered in Haze Gold.

Specifications:

	FP9	FP8	FP5

Active Noise Cancelling	O	O	O
UVnano	O (during wired charging)	O (during wired & wireless charging)	X
Medical-grade Ear Gels	O	O	O
Sound Solution	Meridian	Meridian	Meridian
3D Sound Stage	O	O	O
Plug & Wireless	O	X	X
Microphones	3 mics	3 mics	3 mics
Ambient Mode / Chat Mode	O	O	O
Multi Pairing	O	O	O
Swift Paring	O	O	O
Wireless Charging	X	O	X
Battery Life (ANC off)	Up to 24hrs (earbuds 10hrs)	Up to 24hrs (earbuds 10hrs)	Up to 22hrs (earbuds 8hrs)
IP Rating	IPX4	IPX4	IPX4
OS Compatibility	Android / iOS	Android / iOS	Android / iOS
Colors	Charcoal Black / Pearl White / Haze Gold	Charcoal Black / Pearl White / Haze Gold	Charcoal Black / Pearl White

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¹Collaboration with the Ergonomic Design Technology Lab at POSTECH, one of Asia’s leading science and technology universities.
²Independent testing shows UVnano charging case eliminates 99.9 percent of Escherichia coli, Staphylococcus aureus and Klebsiella pneumonia bacteria on earbuds within five minutes during charging. UV LED function works only during charging and the FP9 case must be connected to external power source.
³Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements.
⁴Plug & Wireless feature not compatible with all gaming consoles.
Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions

LG Newsroom