Few innovations of the past two centuries have done as much to keep consumers safe and healthy than the refrigerator. From keeping food safe to increasing their freshness, the refrigerator plays a vital role in today’s home, especially when the cooking begins. To demonstrate the unique, innovative features of LG’s unique InstaView® Door-in-Door® refrigerator, the LG team in Austria kicked off its LG KitchenLife Stories campaign which brings five popular influencers together for a challenge of skill and precision.

The campaign’s five part video series covers a different influencer in each episode, showing them cook a favorite personal dish with a little help from the show’s host, Jakob Glanzner, so expect plenty of chatter, a whole lot of fun and hopefully some splendid cooking in between the laughs. The influencers stepping up to the plate are travel and fashion influencer Irina, food blogger cookingCatrin, cake artist Sophie Agnella Anita, interior designer Katerina and DJ Mosaken.

While tackling each guest’s special recipe, key features of the InstaView Door-in-Door refrigerator will be on full display, such as the handy transparent glass window that displays the inside contents with just two quick knocks so you don’t have to open the door letting cold air and energy escape. The InstaView Door-in-Door refrigerator is just one popular LG product making life better and easier every single day for so many people.

And it’s not as simple as making a dish they adore, because each guest will have to complete a unique challenge before the show is over. In one episode, the host and the guest will decorate a cake and viewers will be able to vote and decide who completed the challenge better. All five LG KitchenLife Stories will be available on LG Austria’s YouTube channel.

For more information on the campaign, click here.

Contributed by LG Austria

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Actress Glafira Tarkhanova

Over most of 2020 and 2021, billions of consumers became much more familiar with their homes. As expected, interior redecorating has become a top priority for many homeowners as well as renters. According to a study conducted by Sberbank Insurance, a subsidiary of Russia’s largest bank, nearly 85 percent of older apartments were renovated to some extent during 2020. Designer home appliances that integrate seamlessly with Russian consumers’ living space and offer maximum convenience and versatility have been in hot demand. Against this backdrop, LG leveraged the opportunity to introduce its stylish range of furniture concept appliances in Russia.

TV personalities Ekaterina Odintsova and Yulia Baranovskaya

The chic LG Objet Collection along with LG’s vision for a more unified and stylish home with more convenience were showcased at an exclusive event held in Moscow. Under the theme LG at New Heights, the occasion focused on the global trend of personalized living, accelerated by a global reset that forced consumers to reevaluate their priorities.

LG invited a diverse range of guest speakers to share their insight into new and emerging lifestyle trends and to tell their own personal stories about how certain lifestyle solutions made their homes more usable and their lives far easier. Famous TV personality, Ekaterina Odintsova, who recently moved into a beautiful house in the country, noted that LG’s appliances and high-tech gadgets have given her and her family more time and freedom, while also allowing her to create the interior design she had always dreamed of.

TV host Yulia Baranovskaya

At the heart of the event, the LG Objet Collection impressed attendees with its effortless chic style. LG’s exquisite designs boast premium materials, understated aesthetics and ultimate usability, providing the elegance and flexibility Russian consumers look for when planning the perfect living environment.

Chef Marco Prazzoli

The event also offered guests the opportunity to experience some of LG’s latest top-notch kitchen appliances in action. Russia-based Italian chef Marco Prazzoli whipped up and demonstrated faster and more efficient cooking methods using LG’s oven, built-in cook-top and microwave, preparing and serving delicious dishes that delighted the taste buds at the show.

Interior designer Anna Muravina

With an eye-catching yet subtle mint-pastel finish, the Objet cooking appliances matched perfectly with the kitchen counters and the adjacent dining tables, which featured place-settings inspired by interior designer Anna Muravina and her popular home decorating book, Happy Interiors Recipes.

Actress Nonna Grishaeva

The LG Objet Collection on display at the recent Moscow event demonstrated LG’s continuing ability to adapt to consumers’ ever-changing lifestyle trends. Bringing instant sophistication to any interior design, the company’s alluring appliances are ready to elevate any space in Russia and beyond.

Contributed by LG Russia

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The wait is finally over for avid racing game fans and true Forza Fanatics as Forza Horizon 5 finally hits the shelves of online game shops everywhere. To celebrate the November 9 arrival of the highly-anticipated title, LG Electronics is teaming up with Xbox to host an innovative and exhilarating pre-launch event. Brought to life by the immersive power of LG OLED, LG-Microsoft’s bespoke Dream Gaming Setup unveiled the new game in full glory for the first time in England as a virtual racing experience without equal.

Taking place over two days from November 6-7 at Dunsfold Aerodrome in Surrey Hills, UK, the LG OLED-powered action-packed affair let invitees take on several Forza Horizon 5 driving challenges to experience a variety of different cars, driving modes and environments all set in Mexico. Challenges, such as Drift Lab for mastering the difficult art of drifting, were designed specifically for the event to help players hone their virtual driving skills and prepare them for the dream gaming experience. Prizes and bragging rights were at stake for those unafraid to push the accelerator to the floor, and their cars to the limit.

An immersive custom-built driving pod located on one of the aerodrome’s runways, the LG Dream Gaming Setup brought all the excitement of Forza Horizon 5’s open-world racing roaring to life in a real outdoor setting. The pod delivered a true 4D experience, surrounding drivers inside three large LG OLED screens to fill their field of vision. Pre-recorded environmental sounds, smells and sensations added to the sense of realistic immersiveness. Once buckled in, guests took the wheel and competed with one another to finish atop of the leaderboard, all while enjoying the unrivalled responsiveness and immaculate image quality of LG OLED.

In addition to offering all attendees a sought-after opportunity to play Forza Horizon 5 ahead of its global release, the high-octane event showcased all the qualities that make LG OLED a favorite with serious gamers worldwide, including stunning picture quality, fast response times, low input lag and support for the latest HDMI 2.1 features.

A gamer’s delight, LG OLED TV is perfect for playing all the latest PC and console titles, its self-lit pixels and large screens delivering infinite contrast and vivid colors on an impressive scale. In addition to being the world’s first OLED TVs to support Dolby Vision^® HDR gaming at 4K 120Hz, LG’s next-gen displays boast a 1 millisecond response time and support for advanced HDMI 2.1 features, including variable refresh rate (VRR) and auto low latency mode (ALLM). They’re also G-SYNC^® Compatible and AMD FreeSync™ Premium certified, and come with LG’s Game Optimizer and Game Dashboard.

Whether it’s racing simulations, first-person shooters, RPGs or anything in between, LG OLED unleashes the best gaming experiences imaginable with picture quality and gaming features that no other TV can match. For more information on gaming on LG OLED TVs, click here.

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In keeping with LG’s philosophy Art Inspires Technology, Technology Completes Art, LG recently took on the challenge of bringing together an artist with advanced OLED TVs so that masterpieces can be experienced exactly as intended thanks to the true-to-life colors and deep blacks of OLED technology. To mark the launch of LG G1 series OLED TV featuring Gallery Design in France, LG teamed up with pop street artist Jisbar, renowned for his talent for reinterpreting classic masterpieces by the likes of Leonardo Da Vinci, Frida Kahlo, Gustav Klimt and Andy Warhol.

One of the most creative artists of his generation, Jisbar made history in 2019 by becoming the first artist to combine aspects of art, engineering and physics to send his Punk Mona painting into Earth’s orbit. In fact, his passion for pushing the limits is exactly why he was LG’s partner of choice to create vibrant art for LG’s most advanced OLED TVs.

This talented young artist created three pieces specifically for the LG OLED Gallery, each one boasting a different theme: Sport, Game, Design. One of Jisbar’s three works will be donated to the Téléthon, the 30-hour French charity event that takes place in early December every year to raise funds for neuromuscular diseases research.

In addition to his own unique style and technique, Jisbar is keen to honor the artists who have contributed to the art world over the years. Jisbar frequently paints with the International Klein Blue (IKB) pigment, a signature ultramarine patented by French artist Yves Klein in 1957 that is difficult to recreate. As seen in Jisbar’s work, Sport, the color takes on a whole new level of dynamism and depth on LG OLED TV.

In a demonstration in front of a live audience, Jisbar added finishing touches to Sport, depicting the Greek Titan Atlas carrying the world on his back beside basketball legend Lebron James. Jisbar used a sport-themed color palette of yellow, orange, brown and green to paint an interpretation of Superman to represent athletes’ superhuman athleticism and strength.

Jisbar’s Game painting brings the realms of gaming and television together through gold coins and LEGO bricks. In this explosion of creativity, the dominant presence is a classic reinterpretation of René Magritte’s The Son of Man, the well-known overcoat, bowler hat and green apple revisited with a twist.

For his final work, Jisbar took its inspiration from The Mona Lisa.

“I diverted from the original masterpiece with several patchworks for her iconic face to bring a more modern and chicer look,” Jisbar explained. “To match the design and premium aspects of LG G1 series OLED TV, I chose to depict the hands from Michelangelo’s The Creation of Adam and sketches of iconic chair designs including the Eames Lounge Chair and Ottoman, to express how design is constantly evolving. And to add my trademark touch to the piece, I used the spray tips I often use in my paintings.”

“I’m delighted to have collaborated with LG for this project,” added Jisbar.

Contributed by LG France

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The living room has become the de facto dance floor for people all around the world, a venue for many impromptu solo dance parties or brave attempts at mastering the latest TikTok dance challenge. LG SIGNATURE, a proud supporter of the arts and a brand that delights in bringing consumers artistic, joyful moments, recently partnered with one of the world’s most celebrated contemporary dance companies to deliver a moving experience in the home.

As the newest major partner of Australia’s Sydney Dance Company, LG SIGNATURE will be supporting upcoming performances and events as well as Classes Livestream, an exciting new format of hybrid dance class. Allowing people at home to practice along with the Company’s professional dancers, the interactive online classes will be a major draw for all dance enthusiasts and especially those whose studios have been closed through the pandemic.

LG SIGNATURE and Sydney Dance Company will also be marking their new partnership by offering free eight-week subscriptions to Sydney Dance Company’s Livestream Plus+ (which includes Classes Livestream) to 250 lucky Australian fans. With dynamic, expert teachers, and delivering the same energy as a real in-studio dance class, Classes Livestream brings home the joy of movement and provides an exceptional workout!

Misty Copeland

A global brand that lives by the philosophy, Art Inspires Technology, Technology Completes Art, LG SIGNATURE is a long-standing partner to the famed American Ballet Theatre (ABT). At this year’s ABT Fall Gala, LG SIGNATURE showcased its revolutionary OLED R TV and unveiled a unique, interactive art installation, named See Beyond after the brand’s OLED R marketing campaign. In attendance at the elegant gala was acclaimed ballerina Misty Copeland, the first African American woman to be promoted to the position of principal dancer in the ABT’s 75-year history. Along with style icon Olivia Palermo, both women are brand ambassadors for the LG SIGNATURE brand.

Olivia Palermo

Eliciting wonder and audible gasps at the exclusive event, the See Beyond installation employed LG CineBeam 4K UHD Laser Projectors to create a 360-degree 3D video capturing the graceful movements of ABT principal dancer, Skylar Brandt. The advanced 3D mapping enabled by LG’s cutting-edge projectors even provided attendees with the unique experience of being transformed via the magic of technology into an effortlessly elegant dancer.

A pair of LG SIGNATURE OLED R TVs displayed in beautiful clarity, memorable ABT ballet performances such as The Nutcracker and Desire in stunning 4K. Brought to life by the color, contrast and smooth motion that only OLED can offer, ABT dancers moved seamlessly from one screen to the other.

Recognizing that life is movement, LG SIGNATURE – the brand that unites artistry and technology as no other can – will continue to support the world’s leading proponents of dance and find new ways to enrich people’s lives in the pandemic era and beyond.

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According to a survey conducted by the career website Indeed, 73 percent of respondents replied that they missed socializing with colleagues while working remotely. Given that some aspects of remote working may be around for the long term, LG and Gen.G Esports came up with a creative way to bring remote LG workers – as well as friends and family – together to promote teamwork and camaraderie in the spirit of healthy competition.

The LG UltraGear LoL Cup tournament invited LG Electronics’ employees and their families to battle it out in the globally popular online multiplayer game, League of Legends. The event gave LG employees of all ages and locations the opportunity to connect with one another and experience the culture of esports. The event included free coaching sessions courtesy of Gen.G Global Academy and gave all gamers the opportunity to experience LG’s latest UltraGear gaming products.

The tournament ran from August to October, attracting a total of 68 teams consisting of 340 players. Winners received gaming-related prizes including UltraGear laptops, monitors and speakers. The event included a “family camp” with the purpose of creating lasting memories with gaming as the backdrop. Gaming and non-gaming staff alike could take part in a number of activities, such as League of Legends classes for kids, lively talk shows and live broadcasts featuring eports legends.

As long-time supporter of esports, the tournament was another creative way for LG to introduce more people to the exciting world of gaming. Through its partnership with Gen.G, one of the most influential esports organizations in the world, LG has been able to connect to the top gamers in the world to get their valued input on new UltraGear gaming products under development. The respect LG has for its gaming fans is reciprocated in kind.

Esports are no longer just for serious gamers or a hobby for only Millennials and Gen Z. The growing esports audience is expected to reach approximately 580 million globally by 2024. With dedicated TV channels and platforms such as Twitch, Periscope and Smashcast, gaming content has already surpassed many traditional sports in terms of popularity.

“Through esports, we’re able to bring coworkers together and experience teamwork in more creative ways,” said Kim Jung-jin, a member of the winning team. “We have new opportunities to meet colleagues from different departments across all strata of the company. Fostering that sense of unity is very important for everyone’s well-being.”

“I particularly loved the education sessions, where my son and I learned the basics of League of Legends,” said Woo Jung-ho, another participant. “The tournament has really sparked my interest in gaming and changed my perception to gaming culture. I used to think gaming was just for the younger generations. I think other organizations could benefit from this kind of outside the box activity.”

The LG UltraGear LoL Cup tournament for employees demonstrated that technology isn’t just useful for remote working but for remote family fun as well. Through this experience, LG is convinced that there are more untapped opportunities for creating lasting memories during these transformational times.

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