LG Releases Preliminary Earnings for Third-Quarter 2021

SEOUL, Oct. 12, 2021 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2021.

LG reported tentative consolidated revenues of KRW 18.8 trillion, an increase of 22 percent from the same quarter the previous year and the highest quarterly revenue in the company’s history. In line with current accounting standards, LG will include a provision of approximately KRW 480 billion in the third quarter for the recall of the Chevy Bolt EV. Operating profit of KRW 540.7 billion is expected to be 49.6 percent lower than the third quarter a year ago after reflecting the recall provision.

LG Electronics terminated its mobile phone business at the end of July and is treating the Mobile Communications Company’ performance as a discontinued operating loss. Earnings for the previous year and the same period the previous year have been restated for comparative purposes.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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LG Bringing More Stellar Content to Third-Party Smart TVs Powered by webOS

Doorway to Top-notch Programming with
Intuitive Controls and Tailored Viewing Recommendations

SEOUL, Oct. 12, 2021 — LG Electronics (LG) will substantially expand the availability of content streaming options for third-party TVs running its proprietary webOS platform. With the firmware update now rolling out, viewers with webOS TVs can enjoy an enriched viewing experience with even more popular services to choose from.¹

To expand access to its popular TV platform to more consumers worldwide and strengthen its presence in the TV industry, LG made its advanced webOS platform available to other TV brands starting this year. As both a manufacturer as well as an operating system developer, LG is now better able to deliver its vision for an easier, more streamlined content viewing experience to a wider audience.

From September through the end of this year, support will be added for a number of premium content services, including Disney+, Vudu, Pandora, HBO Max and SLING TV.² Disney+, which is quickly becoming a global favorite, will be available on TVs running webOS in every market where the service is currently offered.³

Disney+ is packed with family-friendly content ranging from beloved classics to original feature-length films, shows and documentaries from Disney, Pixar, Marvel, Star Wars and National Geographic. Disney+ is the exclusive home of Marvel Studios’ critically and commercially acclaimed original series including WandaVision, The Falcon and The Winter Soldier, Loki and its first animated series What If…?. Additional notable original programs on Disney+ this year include Billie Eilish’s cinematic concert experience Happier than Ever: A Love Letter to Los Angeles, Dug Days, a new series based on the 2009 Disney and Pixar hit film Up and the upcoming The Book of Boba Fett, a thrilling Star Wars adventure premiering on December 29.

Customers of Vudu on webOS-powered TVs will be able to enjoy over 10,000 free feature films without a subscription, as well as rent or buy the latest movies and TV shows.⁴ Vudu’s early access to new movies allows the service to offer many titles in 4K Ultra HD with support for Dolby image and audio enhancing technologies.

And on most TVs running webOS, LG’s popular Magic Remote enhances the exceptional convenience and usability of LG’s platform. With its point-and-click interface and intuitive controls, the user friendly LG Magic Remote also offers integrated voice recognition for even more convenient usability.

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¹Timing of firmware update varies by country and TV brand.
²Availability of channels to vary by region and country.
³ Available in markets and regions including but not limited to Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, India, Indonesia, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, United States and Latin America.
⁴ Available in the US.

Giving Customers a Taste of Luxury Living

LG OLED TV harmonizing with Molteni&C's luxurious living room furniture.

With many of us spending more time at home than ever before, it’s perhaps unsurprising that interest in interior renovation and redecoration is at an all-time high. Worldwide, homeowners are investing in making their living spaces more stylish, functional and comfortable, a trend that has also led to a boom in the premium home appliance and high-end furnishing markets.

To introduce a wider audience to their shared vision of luxury, LG SIGNATURE and Molteni&C S.p.A are again joining forces to showcase their specialized products for a more refined way of living. Expanding the partnership with the Italian premium lifestyle and furniture brand is a testimony to both brands’ commitment toward a common goal to make the good life accessible to even more consumers.

Last year’s collaboration culminated in LG SIGNATURE OLED TVs being showcased at the renowned Molteni Museum in Italy and Molteni&C flagship stores across Europe and North America. This year, the partnership will focus on activating a variety of initiatives promoting a premium lifestyle to an even larger audience.

Starting this month, interested customers may visit designated Molteni&C showrooms to place an order for LG SIGNATURE products, making upgrading a living room or bedroom that much more convenient. LG OLED TV will also be featured in the 2021 Molteni&C collection catalog as part of the company’s 505 UP series, a modular wall shelving and multimedia system designed by Molteni&C artistic director Nicola Gallizia. The system’s sophisticated, refined design aligns with and completes the sense of unity and craftsmanship that comes with the exclusive offering.

The Molteni&C collaboration will also extend to Contract Atelier, a luxury housing renewal project led by Molteni&C in partnership with globally renowned architecture and home appliance brands. LG SIGNATURE products will be exhibited on digital displays inside a new showroom opening in Milan next month.

By forging strong partnerships with premium global brands such as Molteni&C, LG SIGNATURE is demonstrating to discerning consumers the benefits of combining cutting-edge technology with beautiful, modern aesthetics to create a more luxurious, refined living space. And for consumers who appreciate the finer aspects of life, creating a living environment where both beauty and functionality exist in harmony is a worthy aspiration.

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LG ADAS Camera Module Boosts Driver and Passenger Safety in New Mercedes-Benz C-Class

A Mercedes-Benz demonstrating how LG’s ADAS system works.

State-of-the-Art Driving Assistance System Leverages
AI and Deep Learning to Help Respond Faster, Smarter

SEOUL, Oct. 6, 2021 — LG Electronics (LG) announced that its innovative Advanced Driving Assistance System (ADAS) camera module is available in the new 2021 Mercedes-Benz C-Class now rolling out in markets around the world. LG’s ADAS leverages the latest in automotive technology and works in tandem with Mercedes-Benz AG’s precise engineering to keep the driver and passengers of the new C-Class safer.

LG’s sophisticated ADAS supports a variety of essential safety-oriented functions including Automatic Emergency Braking (AEB), Lane Departure Warning (LDW), Lane Keeping Assist (LKA), Traffic Sign Recognition (TSR), Intelligent Head-Light Control (IHC) and Adaptive Cruise Control (ACC) to not only ensure the safety of the vehicle’s occupants but other motorists and pedestrians as well. A number of features supported by LG’s ADAS system such as AEB and LDW will be mandatory for new vehicles in many countries by 2022.

The LG-designed ADAS system reflects the company’s many years of leadership in mobile communications, image recognition and connectivity. Advanced AI and deep learning, both key to LG’s business strategy, enable the camera to collect and process various traffic information to help drivers respond to road and traffic conditions in real-time. The system accurately recognizes surrounding environments, constantly analyzing the vehicle’s position relative to both moving and stationary objects and automatically applies the brakes if a collision is imminent. Data from the camera also enables the system to alert drivers if they inadvertently stray into the next lane or get too close to the vehicle in front.

LG’s fast-growing Vehicle component Solutions (VS) Company counts a number of global auto brands including Mercedes-Benz, Ford and Cadillac as customers. Its joint venture LG Magna e-Powertrain manufactures e-motors, inverters, on-board chargers and e-drive systems for the EV market. The VS Company has been recognized by TÜV Rheinland, a global testing and certification organization, for product safety, with the ADAS front camera module receiving ISO 26262 Functional Safety Product and Functional Safety Process certifications.

“LG has been collaborating with Mercedes-Benz AG/Daimler AG for nearly a decade in preparation of the future of mobility and autonomous vehicles,” said Kim Jin-yong, president of LG Electronics’ Vehicle components Solutions Company. “It’s our partnerships with auto industry leaders which enable us to bring our innovations to the vehicle space and help make the world’s roads safer for everyone.”

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LG gram Now Shipping With Windows 11

LG gram shows a screen with the lid open

All 2021 LG Laptops Compatible with New OS Requirements

SEOUL, Oct. 6, 2021 — Starting this month, all LG gram laptops will ship with Windows 11, Microsoft’s newest operating system and most significant upgrade in six years. Earlier compatible LG gram models can be upgraded by visiting Microsoft’s website.

With a new visual language, Windows 11 offers new features such as improved virtual desktop support, the ability to access widgets directly from the Taskbar, Xbox features to improve the PC gaming experience and easier multitasking with Snap Layouts and Snap Groups. And the new Chromium-based Edge integrated into Windows 11 offers improved performance, speed and efficiency-boosting features for a more satisfying browsing experience.

Microsoft’s new OS enhances the unrivaled user experience already provided by LG gram which are incredibly lightweight with impressively large screen to body ratios compared to competing models. The Intel Evo platform-verified 2021 gram laptops feature productivity enhancing 16:10 aspect ratio displays, Intel 11th generation CPUs and excellent battery life.

“By shipping LG gram laptops with Windows 11 immediately after the OS launch is an example of our commitment to give LG gram customers the latest that our partners have to offer,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “While it’s still possible for most laptop owners to install Microsoft’s latest OS on their own, the out of the box experience is still important to many of our customers who want to get working right away.”

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When Art and Technology Collide

An overall look inside the LG Experience Museum in Hong Kong.

On the occasion of the local debut of LG’s new LG QNED Mini LED TV series, LG’s team in Hong Kong was determined to create an experience that was memorable and elegant without exposing the audience to unnecessary risk.

The result, LG Experience Museum, merged LG’s diverse lifestyle products with works of art. As the star of the show, LG QNED Mini LED TV offered a stunning and immersive viewing experience with deeper blacks and more accurate colors, inviting visitors to a unique and dynamic experience.

But LG Experience Museum had even more to offer.

After pre-registering online, visitors were treated to a special tour of LG Experience Museum and its three unique experience zones – Vintage Zone, Artistic Zone and Black Addict Zone – each offering an exploratory journey into the history of LG’s many innovations.

Adorned with a geometric-patterned backdrop and trimmings reminiscent of the ‘60s and ‘70s, Vintage Zone offered a look back in time to witness the evolution of LG TVs. In this space, the LG Serie 1 Retro Classic TV with its primitive cathode ray tube (CRT) technology set the mood.

The theme of Artistic Zone alluded to the minimalistic and timeless design of LG’s products, with LG PuriCare Wearable Air Purifier and LG TONE Free TWS earbuds posing with historical sculptures. Here, visitors could get up close to both the 4K and 8K versions of LG QNED Mini LED TVs, with their bright, vivid colors on flawless display.

And in stark contrast to Artistic Zone, Black Addict Zone communicated a darker, more luxurious look and feel. Here, LG OLED TV and LG UltraFine Display OLED PRO took center stage against the black backdrop, illuminating the space with their self-lit displays.

In this zone, visitors could experience together for the first time LG’s “The Black Range” of appliances consisting of LG InstaView Door-In-Door^® refrigerator, LG Vivace washing machine, LG Styler and LG CordZero wireless vacuum cleaner, representing state-of-the-art designs in classy, chic black.

Throughout the exhibition, guests were given the opportunity to engage with their social media circles to win concert tickets. All fun and informative time for all, LG Experience Museum not only introduced LG’s newest product innovations in style but also demonstrated how they were making Hong Kong lives better.

Contributed by LG Hong Kong

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Clothing Care Tips That Help Memories Last a Lifetime

A mom playing with her daughter in the laundry room with LG washer running behind.

Pursuing a more sustainable life can be challenging. Like every lifestyle change, it’s easiest when done in small steps. Take today’s fast fashion as an example. Consumers are buying more clothes and wearing them less. The aim of the second phase of LG’s #CareForWhatYouWear campaign is to convince consumers to do just the opposite.

The first phase of the campaign in 2020 introduced audiences to the issue of “disposable” fashion and how thrown-away clothing was impacting the Earth. The campaign’s goal was to educate consumers on how to reduce clothing waste by choosing quality, environmentally friendly clothes, repurposing what we already own and passing on unwanted items to those who will wear and appreciate them.

Following the success of the first campaign which gathered 130 million cumulative views on LG’s YouTube channel and inspired LG’s partnership with online luxury fashion retailer NET-A-PORTER, LG is introducing a three-episode video series titled, “Care For What You Wear” to show the love affair we have with our clothes. In the second phase of its #CareForWhatYouWear online campaign, LG is inviting fans to share their most cherished clothes and the stories behind them with the hashtags #MyCherishedClothes and #CareForWhatYouWear.

LG’s advanced, energy-efficient clothing management products help extend the lifespan of all clothing types by minimizing fabric damage reducing fashion waste. LG is doing its part for fashion sustainability with its comprehensive laundry management system that makes it easier to manage garments properly.

To extend the life of hand-me-downs, vintage clothing and other beloved fashion items, the advanced LG washer with AI Direct Drive™ (AI DD™) automatically sets up the optimal wash pattern for far less fabric damage.¹ And thanks to ezDispense™ technology and TurboWash 360™ feature, just the right amount of detergent is used in the process of achieving Energy A-rated energy efficiency.²

As many already know, dryers are hard on clothes. LG’s DUAL Inverter Heat Pump dryer, however, reduces wrinkles, shrinkage and is gentler on delicate garments. Unlike a traditional dryer, LG’s DUAL Inverter Heat Pump dryer utilizes lower temperatures to achieve desired results, revitalizing and softening laundry without causing more wear than necessary. For clothes that simply can’t be washed, the one-of-a-kind LG Styler wardrobe management appliance employs TrueSteam™ technology to gently remove wrinkles while also sanitizing.³

LG believes that anyone can achieve a more sustainable lifestyle with small steps, starting with the desire to take better care of clothes. To learn more about LG’s #CareForWhatYouWear digital campaign and to receive sustainable clothing tips on managing your clothes along with information to get the most out of LG’s washing machine, dryer and Styler, click here.

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¹AI DD provides 18 percent more fabric protection to help extend the lifespan of clothing. Tested by Intertek in March 2019, comparing Cotton cycle with 2kg of underwear to LG’s conventional Cotton cycle (F4V9RWP2W vs. FC1450S2W). AI DD available for three cycles (Cotton, Mixed Fabric and Easy Care). Results may differ depending on product models.
²Washer tested by Intertek based on IEC 60456 Edition 5.0 on TurboWash39 cycle with 5kg of IEC load compared to conventional Cotton cycle (F4V9RWP2W vs. FC1450S2W). Results may differ depending on load composition and environmental factors.
³Certified by Korea Apparel Testing & Research Institute (KATRI) comparing results using Refresh cycle. Endorsed by the British Allergy Foundation (BAF) for reducing live house dust mite and bacteria with Sanitary Normal cycle, and viruses (H3N2, H1N1, PEV, IBRV, ICHV, PEDV, MHV, and hCoV-229E) with Sanitary Heavy Duty cycle. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA).

Breathing New Life Into a Van Gogh Masterpiece

“The Red Vineyards at Arles” painting being taken down from the museum's wall to be restored.

As a brand built on the philosophy, Art Inspires Technology, Technology Completes Art, LG SIGNATURE is closely aligned with the values of cultural heritage, having invested significant resources and time to bring the fine arts to wider audiences. Recently, LG partnered with Russia’s Pushkin State Museum of Fine Arts to announce a project to restore Red Vineyard at Arles, the only work thought to have been sold by Vincent Van Gogh during his lifetime.

Known for its intensity in color and the anxious emotional state reflected in the work, the painting attracted the attention of many when it was first unveiled in Belgium in 1890 and immediately purchased by artist Anna Boch for a price equal to about USD 2,000 today. Considered one of the most valuable paintings among 19^th and 20^th century European works, the painting now calls Moscow’s Pushkin Museum home.

With financial support from LG SIGNATURE, the painting will undergo a thorough examination for the first time in its 130-year history. With the help of current scientific methods, the conservators and experts at Pushkin Museum will examine the painting using advanced X-ray fluorescence spectroscopy and electron microscopy techniques involving energy dispersion analysis. Through this process, the researchers hope to find answers to some long-held questions about the painting such as the paints used, how they were mixed, how the painting has changed due to age and which parts were changed by Van Gogh himself.

Since the partnership was initiated, LG and Pushkin State Museum of Fine Arts have worked together on many collaborative projects such as Pushkin Museum x LG SIGNATURE Wednesdays, a series of discussions with art historians, psychologists, collectors and philosophers to discuss topics related to the human ability to see and contemplate.

Roh Young-nam, president of LG Electronics Russia and CIS

Attracting over 500,000 online participants at its opening, program presenters helped broaden the public’s appreciation of art, aided by LG SIGNATURE OLED 8K TV as the backdrop, boasting exceptional quality and impressive brightness, demonstrating the importance of visual perception.

Sponsoring the restoration project was not only based on LG SIGNATURE’s cultural mission to study and conserve the masterpiece but the belief that preservation of the world’s heritage could lead to inspirations in technology. Red Vineyard at Arles has never left its exhibition space since its arrival at Pushkin Museum in 1951 so the opportunity to examine and record this work in detail for posterity was invaluable not only for Pushkin Museum, but for art lovers the world over.

Contributed by LG Russia

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Building a More Inclusive Society Through IT

Qualifying round of 2021 GITC being held at E-room Center in Seoul, with students participating in the eCreative challenge via Zoom

As an organization engaged fully in making a positive impact on society, LG understands its responsibility as a corporate citizen. To make its products and services more accessible to all individuals, LG established an advisory group comprised of experts and persons with disabilities to make LG home appliances accessible to a more diverse audience.

As a key component of its social contribution framework, LG is investing heavily in future generations with programs specifically designed to assist and support tomorrow’s leaders by strengthening their skills and capabilities in the real world. Since 2011, LG has hosted the Global IT Challenge for Youth with Disabilities (GITC) program to provide youth with disabilities useful IT skills for today’s workforce.

The first GITC to be held entirely online, this year’s new format was designed to enable as many participants as possible from all over the world to participate using whatever connected device they had access to: laptop, PC, smartphone or tablet. In June, nearly 500 participants from 14 countries came together online to participate in the preliminary round, with almost 80 percent returning for the finals in October.

Programming a remote model car to navigate a track for the eCreative challenge

Attendees competed across four challenges designed to test their computer skills: advanced text and image search (eLifeMap), Microsoft PowerPoint and Excel (eTool), creating and editing videos (eContent) and coding/ programming (eCreative).

GITC participants at Mongolian University of Science and Technology

What’s more, to address the digital information gap in the fourth industrial revolution, LG will host the virtual Innovation & Inclusion Forum in November. Participants will include representatives from Korea’s Ministry of Health and Welfare and the international NGO Save the Children who will come together to discuss issues and challenges faced by persons with disabilities in low and middle-income countries in accessing economic opportunities.

Students from Indonesia participating in the eTool challenge

By helping youth with disabilities unlock their full potential and develop new skills for today’s workforce, LG is hopeful that GITC participants will feel that they’re a little closer to achieving their life’s dreams

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[On the Job] The Lab Where Clean Air is Made

Three researchers at Seoul’s LG Air Science Research Center carrying out tests with the help of LG gram.

In this installment of On the Job, we go inside LG’s Air Science Research Center to get a close and personal look at how researchers are helping to bring better air quality to the home.

What do smoke detectors, smart doorbells and security systems all have in common? They are all ways to make our homes safer. But few consumers think about the safety of the air we breathe at home. Clean air is more important to our health and well-being today, with people and families spending more time at home than before social distancing became the status quo. But cooking, cleaning, heating and pets all affect the air we breathe. Consider nearby construction activity, the changing of seasons and passing cars and there are even more factors outside of our control that affect family health. With this in mind, LG is investing even more in research to increase its technological capabilities and to better understand the science behind indoor air quality.

Established in 2018, the LG Air Science Research Center in Seoul is dedicated to the research and development of next-generation core technologies for use in the company’s air care products including air purifiers, air conditioners and dehumidifiers. By analyzing the properties of dust particles, toxic gases and microorganisms that accumulate under different conditions, the lab’s researchers are able to develop more effective methods of cleaning and making the air throughout the home safer for its occupants to breathe.

The Air Science Research Center is divided into three main sections: Home Environment Test Facility, Microorganism Test Facility and Dust and Odor Test Facility. In the Home Environment Test Facility, researchers recreate real-life environments to assess the effectiveness of new air care technologies. The facility houses an enclosed area where the ceiling height and floor space can be adjusted to mimic the interior dimensions of various buildings, from small apartments to large commercial spaces.

The Microorganism Test Facility is where the performance of LG’s air purifiers are put to the test. Here, various microorganisms are dispersed and the effectiveness of each air purifier model’s performance is recorded. At the Dust and Odor Test Facility, the speed and efficacy of the company’s advanced filters on fine dust is measured by introducing dust or gas particles into a sealed test space. The deodorizing capability of LG’s air quality technologies is also tested here. In recognition of its high standards and reliability of its methodology, the LG Air Science Research Center was officially accredited as a national microbiological and fine dust tester by the Korea Laboratory Accreditation Scheme (KOLAS) this February.

“To help create a better home environment as most of the world was sheltering at home, we introduced PuriCare Air Purifier with special features for coping with pet hair and odors,” said Noh Jin-hee, a specialist at the Air Science Research Center. “We visited pet shops, pet cafes and homes to study the air conditions which we captured as data. We analyzed and used the information to develop the most effective filter and filtration settings for managing the air when living with furry companions.”

To expand the knowledge base and refine research methods related to indoor air quality, LG cooperates and shares its information with other experts and specialists in related fields. Through the efforts of its dedicated researchers and investment in a world-class R&D and testing facility, LG is better able to live up to its reputation as a global air care solution provider to create a more comfortable, pleasant and healthier home for both consumers and their four-legged friends.

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LG Brings Unique Experience to Virtual Realms for Good Cause

A photo of the LG Home Island landscape in the game ‘Animal Crossing the Horizon’.

Virtual Worlds in Popular Online Games Allow Players to
Join With LG and Habitat Korea to Help Communities in Need

SEOUL, Sep. 27, 2021 — For its 2021 LG Healthy Home Solutions Campaign, LG Electronics (LG) is inviting fans of Animal Crossing the Horizon and Fortnite to virtually experience its latest healthy home solutions and make a positive difference in people’s lives. By uploading gameplay screenshots to social media, players can make a donation to Habitat for Humanity South Korea courtesy of LG.

LG Home Island in Animal Crossing the Horizon features three themed zones where players can explore the company’s state-of-the-art appliances and engage in fun missions. In the Cleaning Maze Clothing Care Zone, fans will see LG’s washing machine, dryer and Styler wardrobe management system while guiding their avatar through the maze course challenge. Juicy Fresh Kitchen Zone allows visitors to experience LG’s refrigerator, range and dishwasher while Cool Breeze Air Zone is where they can experience the healthy air and advanced cooling capabilities of the company’s air solution products.

Players who complete the LG Healthy Home mission by unlocking all of the home appliances in LG’s map in Fortnite, the free-to-play Battle Royale game played by millions worldwide, can gain valuable healing items. After the completion of the mission, players can claim victory by being the first to seize the LG Battle Square.

LG will make a donation to Habitat Korea on behalf of players who take a screenshot at the Habitat Korea Photo Zone and post it to their Facebook, Instagram or Twitter accounts with the hashtag #LGHome. Donations will go toward Habitat Korea’s projects in Kenya, India and Vietnam and to further support communities in need, LG will provide refrigerators, washing machines and other appliances to public facilities such as schools and libraries.

“The LG Healthy Home Solutions campaign offers a unique virtual experience and a fun, interactive way to support a truly worthy cause both safely and responsibly,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Our successful campaign last year resulted in over 200 new home appliances being placed in new homes and improving the lives of hundreds of families.”

To join in LG’s campaign, enter the Dream Address DA-0265-8322-0996 in Animal Crossing the Horizon or the island code 0850-7901-9021 in Fortnite. Full details can be found at www.lg.com/in/healthy-home-solution.

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Hosting Inaugural Arts Festival at London’s Historic Hurlingham Club

British presenter and DJ Zara Martin posing in front of LG SIGNATURE OLED R.

On September 1, LG sponsored the inaugural Hurlingham Club Arts Festival, where guests were invited to enjoy one of the luxury brand’s exclusive “LG SIGNATURE Hosts” experiences, a unique opportunity for customers to get unique access to some of the UK’s top society events.

Guests were invited to enjoy a day of performing arts including drama, opera, music, comedy and cabaret, held at The Hurlingham Club, one of London’s most exclusive members clubs. As an official partner of the festival, LG hosted the Broom House Bar, with drinks and refreshments served from the LG SIGNATURE Wine Cellar and LG SIGNATURE Refrigerator.

Attendees were provided first-hand access to the world’s first rollable television, the recently launched LG SIGNATURE OLED R. The midday picnic lunch was followed by an exclusive wine tasting served from the LG SIGNATURE Wine Cellar with a sommelier from wine club Honest Grapes.

VIP guests included television personality and entrepreneur Jo Wood and her model daughter Leah Wood as well as DJ and model Zara Martin. Significant social media coverage was generated by guests promoting the event on their Instagram accounts.

Hurlingham Club Arts Festival 2021, the club’s first ever Family Festival of the Performing Arts, is deeply rooted in the tradition of excellence and family. The festival celebrates a selection of leading artists who appeal to all age groups and to whole families together.

As an official partner of The Hurlingham Club Arts Festival, visitors to the club were able to experience in person the excellence of LG SIGNATURE’s craftsmanship, cutting edge design and forward-thinking technology, not to mention the chance to win an exclusive LG SIGNATURE Wine Cellar of their own!

Contributed by LG UK

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LG to Acquire Israeli Vehicle Cybersecurity Risk Assessment Solution Provider Cybellum

Deal Helps LG Develop More Secure Auto Software, Enhance Growing Vehicle Components
Business and Allows Cybellum to Expand Security Solutions to Global Customers

SEOUL, Sep. 23, 2021 — LG Electronics’ (LG) board of directors has approved the acquisition of Cybellum, a leading vehicle cybersecurity risk assessment solution provider. The deal allows LG to assume an approximate 64 percent stake in the tech company valued at USD 140 million, a strategic move that will enhance LG’s cybersecurity capabilities and accelerate its efforts to become an Innovation Partner for Future Mobility.

Remaining shares will be acquired in the near future with the final valuation and total investment amount to be confirmed at that time. On top of this initial investment, LG committed to a simple agreement for future equity (SAFE) to invest an additional USD 20 million in Cybellum upon conclusion of the trading process in the fourth quarter.

Founded in 2016 in Tel Aviv, Cybellum is a leading vehicle cybersecurity company with about 50 employees and is currently collaborating with key industry players, successfully delivering its products to vehicle manufacturers and suppliers worldwide. In addition to Israel, Cybellum has operations in Japan, Germany and North America. Cybellum will remain an independent entity and brand, continuing to grow and support its customers and partners with the same commitment level and standards to which Cybellum customers have become accustomed.

With the number and type of cybersecurity threats on the rise and the global automobile industry transitioning to the connected car era where secure connectivity is essential, the need for better vehicle cybersecurity that meets international standards has never been greater. Vehicle cybersecurity will only become more important over time as cars evolve into organically connected systems with complex interrelationships between their various components. Cybellum will enable LG to preemptively secure a sustainable growth engine in the rapidly growing automotive cybersecurity industry and deliver more value in key areas such as parts design, development and operation by optimizing software security.

One of Cybellum’s most advanced solutions to protect vehicles from cybersecurity threats is its Cyber Digital Twins platform. Cyber Digital Twins creates a detailed representation of a vehicle’s software components without accessing the source code and automatically exposes any risks that could potentially be exploited. The platform relies on real-time threat intelligence feed to check for vulnerabilities and delivers a full assessment of those vulnerabilities as well as providing recommended solutions.

The first acquisition for LG in Israel and the cybersecurity domain, this investment underscores the importance of this growing category and is a key part of LG’s strategy to strengthen its business portfolio through strategic acquisitions, alliances and partnerships, with a strong focus on its vehicle components business. In August 2018, LG acquired Austria’s ZKW Group, a leading player in the automotive lighting market. In July, LG launched a joint venture with Magna International, the world’s third largest auto supplier, to create LG Magna e-Powertrain, boosting the competitiveness and future growth potential of both partners.

“We’re excited about this partnership with LG and the great return we’ve been able to deliver to our stakeholders,” said Slava Bronfman, CEO of Cybellum. “Cybellum has developed the most comprehensive product security management offering in the industry and joining forces with LG will enable us to further accelerate the realization of our vision. We expect to grow significantly in the near future.”

“It’s no secret the critical role software plays in the automotive industry and with it comes the need for effective cybersecurity solutions,” said Dr. Kim Jin-yong, president of the LG Electronics Vehicle component Solutions Company. “This latest deal will further strengthen LG’s solid foundation in cybersecurity, enabling us to be even more prepared for the era of connected cars.”

Founded in 2013, LG’s VS Company recorded sales of USD 5.18 billion in 2020, a 6.1 percent increase over 2019. Through its investment in vehicle cybersecurity, LG is committing to increasing the competitiveness of its infotainment systems, electric vehicle powertrains and vehicle lighting capabilities, the three pillars of the automotive component industry.

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Elegant LG Products Honored for Distinctive and Original Design by Industry Experts

10 Appliances and Consumer Electronics from LG Recognized at
2021 International Design Excellence Awards

SEOUL, Sep. 22, 2021 — LG Electronics (LG) has been recognized once again for excellence in product design at the 2021 International Design Excellence Awards (IDEA), receiving 10 accolades in total. Among the winners, LG StanbyME, a unique wireless display designed for a new kind of content-consuming audience, received the coveted Gold distinction.

LG StanbyME is a new interpretation of the content-consumption device for a new generation of viewers. A 27-inch LED display connected to a movable stand with fabric covering on the back radiates a feeling of premiumness that looks beautiful in every room, blending in with any interior. In addition to the IDEA Gold award, LG StanbyME has been honored with other prestigious international design recognitions this year including the iF Design Award 2021 and the Red Dot Award: Product Design 2021.

Four of LG’s premium products received Bronze awards for originality: LG OLED evo TV gallery stand for its artistic slim design, LG Eclair Soundbar for its unique curved look that breaks with traditional soundbars, LG WashTower™ for its unified one-body and smart technologies and LG PuriCare Air Purifier for its sleek look and powerful performance.

The five remaining LG products were named Finalists at this year’s competition in recognition of their design brilliance:

LG Styler Objet Collection
LG CordZero ThinQ™ A9 Kompressor and All-in-One Tower™
LG PuriCare Dual Water Purifier
LG InstaView™ Slide-in Oven Range
LG UltraGear™ Gaming Speaker

“Design helps consumers realize their desired lifestyle and express their individuality,” said Lee Chul-bae, head of LG Electronics’ corporate design center. “LG is committed to meeting customers’ aspirations to enhance their quality of life and will do so by continuing to demonstrate designs that embody the lifestyles our customers want.”

Sponsored every year by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s most prestigious design awards, honoring products with notable and ingenious designs that have highly contributed to the field of industrial design.

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Celebrating the Arrival of Football Season Only on OLED

Image of Travis Kelce, Kansas City Chiefs’ tight end, celebrating a touchdown displayed on an LG OLED TV.

LG USA’s latest collaboration in their year-long Only on OLED content campaign is a three-part content series featuring popular Kansas City Chiefs football tight end Travis Kelce and a look at his ambitions not only for the upcoming football season which kicked off this past week but also off the field as a fashion brand founder, business owner, and philanthropist.

The three-part series is airing on LG’s YouTube channel with special cut downs from the episodes available on Kelce’s social media channels and promoted across the Kansas City Chiefs’ channels.

Episode 1 of “Travis Kelce, Only on OLED” which debuted last week, answers the question, “What’s next for Travis Kelce?” Accompanied by his close friends, the series chronicles Kelce’s next big idea, “365 Days of Travis,” a calendar allowing his fans to get more of him every day of the year. Throughout the series, viewers will see the calendar come to life from concept to photo shoot, and ultimately the big unveil.

“Partnering with LG in the lead up to my season was a natural fit,” said Kelce. “There is no better way to watch football or any sport than on an LG OLED TV. I was stunned by the picture quality, its ability to capture the speed of sports in intense, crisp detail and deliver an experience that made you feel like you were at the game. Working with them on this series also let me show people who I am off the field. I appreciate LG giving me the opportunity to share that with others.”

“To highlight LG OLED’s ability to deliver an unrivaled sports viewing experience at home, it was only fitting that our next Only on OLED collaboration be with one of football’s biggest champions as the pro and college football seasons get underway,” said Peggy Ang, LG’s Senior Vice President of Marketing. “With our Only on OLED activations, we are bringing to our consumers unique content that goes beyond the game and highlights the stories behind today’s biggest athletes off the field.”

The Only on OLED campaign focuses on key consumer passions in sports, movies and gaming that are drivers for TV purchases. To reach consumers, the campaign features unparalleled access to unique events and moments best enjoyed on LG OLED TVs. Earlier this summer, LG released Hangin’ With Kuz, a social media series featuring basketball star Kyle Kuzma which offered fans a glimpse into his new home and off-court passions. The program kicked off earlier this year with a live celebrity gaming showdown between multi-platinum-selling music mogul DJ Khaled and world-renowned actor Megan Fox.

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LG Newsroom