Stronger Together, Supporting Families Affected by Autism

Justine Buisson, Franck Riboud, Ko Jin-young, Park Sung-hyun and Heaven Lee pose with a large check during the golf event to support online charity auction, Justine Buisson, Franck Riboud, Ko Jin-young, Park Sung-hyun and Heaven Lee

Even while the home-bound lifestyle has been an adjustment for everyone, it has proved particularly challenging for children with Autism Spectrum Disorders (ASD) and their families. Having to study and keep up with the required schoolwork without the help of professional educators and their usual classroom environments cannot by easy for any students. Providing round-the-clock care and support while working remotely has especially placed the parents of kids with ASD under considerable stress.

Since 2008, French organization Sur les bancs de l’école has dedicated itself to helping children with ASD and their families to overcome educational and life challenges. Currently it is supporting 200 affected youth and their loved ones in France. In recognition of Sur les bancs de l’école’s valuable work, LG SIGNATURE recently held an online charity auction ‘STRONGER TOGETHER’, for children with ASD in Paris from July 8 to July 18.

LG SIGNATURE OLED R displayed in a luxurious room at the golf course.

The auction highlighted the brand’s ongoing partnership as well with the Amundi Evian Championship, one of the most prestigious tournaments in women’s professional golf. Ko Jin-young and Park Sung-hyun, two of the world’s top golfers and global ambassadors for LG SIGNATURE, gave up their time and prized possessions to support the auction and raise awareness for the brand’s chosen cause. The auction received considerable interest with bids coming in from all over the globe. STRONGER TOGETHER brought in an impressive tally of USD 114,825, all of which will go to Sur les bancs de l’école for children and families affected by ASD.

Professional golfer Park Sung-hyun drinking a bottle of water from LG SIGNATURE Refrigerator.

The LG SIGNATURE OLED R, LG SIGNATURE Refrigerator and LG SIGNATURE Wine Cellar headlined the auction. Another popular item up for bid was a one-night stay at the luxurious Hotel Royal at the Evian Resort – the glamorous venue of the Amundi Evian Championship.

Participants in the online auction were also delighted to have the opportunity to interact with Ko and Park virtually, who both kindly donated tournament-used equipment and apparel. The exclusive items included Ko’s Epic Flash driver used during the 2020 LPGA tour, and Park’s TaylorMade P750 8 iron, which golf fans might recognize from the TaylorMade promotional video she filmed with Tiger Woods.

Professional golfer Ko Jin-young tees off in front of LG SIGNATURE signage.

An official sponsor of the Amundi Evian Championship since 2017, LG SIGNATURE has great respect for, and a natural affinity with the artistry and technique of, the game’s top players. The brand has hosted unique events and marketing activities at the Evian Resort Golf Club every year of its partnership, including a culinary challenge featuring Europe’s top chefs and the renaming the eighth hole to LG SIGNATURE Hole and appliance prizes for any player who could sink a hole-in-one.

 Professional golfer Park Sung-hyun tees off in front of LG SIGNATURE signage.

LG SIGNATURE, as a proud supporter of the Evian Championship and Sur les bancs de l’école, is grateful to all the fans who participated in the charity auction benefitting ASD-affected families, delivering the message to the world that we’re stronger together, especially during these challenging times.

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For Top Athletes, Breathing Clean, Pure Air While Training is Now a Reality

	
A woman wearing the newest LG PuriCare Wearable during a workout

In the past 16 months, the face mask has become a necessity – as well as an accessory – worn by billions of people across the globe. While effective, it’s no secret that face masks worn for extended periods of time can get uncomfortable. They fog up eyeglasses, make your jaw sweat more and can restrict airflow when breathing hard, such as during exercise. LG engineers experienced in air purification technologies looked into the challenge of staying safe while minimizing the inconveniences of face masks and have come up with a new personal air solution that is not only more effective than traditional masks, but looks stylish to boot.

A man protecting himself by wearing the newest LG PuriCare Wearable in a subway station

The latest iteration of LG PuriCare Wearable Air Purifier introduces a number of improvements to the earlier beta model. Employing LG’s unique air solution technology, the new PuriCare Wearable delivers enhanced all-around performance with a smaller, lighter, more efficient motor. What hasn’t changed are the reliable LG DUAL fans which control air flow automatically1 by sensing the user’s breathing patterns to make breathing easier and more natural.

An Instagram post from Thai badminton player Ratchanok Intanon showing her wearing the newest LG PuriCare Wearable
Photo Credit: Instagram (@ratchanokmay ) of Ratchanok Intanon, Thai badminton player

The new PuriCare Wearable’s lightweight design makes it easier to wear throughout the day. Weighing in at only 94 grams, the device can be worn comfortably up to 8 hours with its 1,000mA which recharges in two hours with the included Easy Charge USB cable.2 The PuriCare Wearable’s sleek, ergonomic design minimizes air leakage around the nose and chin to create a tight but comfortable seal for hours.

A man using his smartphone without removing LG PuriCare Wearable thanks to the clearness of VoiceOn technology.
What wearers will appreciate most is the built-in microphone and speaker employing VoiceON technology, no longer requiring users to pull down their mask or raise their voice to carry on a conversation. VoiceON automatically recognizes when users are talking and amplifies their voice through the built-in speaker so listeners don’t have to strain or lean in to hear every word.3

	
Thai athletes, coaches and staff wearing LG PuriCare Wearable while holding Thailand’s national flag at Bangkok’s Suvannabhumi Airport.

The newest LG PuriCare Wearable Air Purifier was worn by 120 Thai athletes, coaches and staff as they departed Suvannabhumi Airport Bangkok for the summer games in Tokyo. The device will officially launch in Thailand in August, with other markets to follow once approved by local regulators.

A group photo of the Thai athletes heading to the Olympics while everyone wears the LG Puricare Wearable.

Improved for better breathing with the most advanced wearable technology in the industry, the lighter, slimmer, more advanced PuriCare Wearable Air Purifier will satisfy the needs of everyone seeking maximum convenience and comfort without compromising style and clean air.

Take it from the best athletes in Thailand.

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1 Certified by Air Cleaning Association and observed by TÜV Rheinland for ability to adjust air flow automatically according to the breathing flow by testing automatic breathing interlock test through a breathing simulator under 10-40 LPM breathing test conditions at LG Electronics Gasan R&D Campus using test model AP551AWFA.
2 Weight not including accessories. Battery life varies by actual usage, and other external factors.
3 Certified by Korea Electronics Technology Institute, Next-Generation Sound Industry Support Center (NSSC) for obtaining over 0.75 (Excellent) on the STI (Sound Transmission Index) evaluation under the anechoic chamber and speaker test standards at Next Generation Sound Industry Support Center Test Lab using test model AP551AWFA.

TWS Earbuds for the Football Fan Who Has Everything

Ragnar Ache, who plays striker for the Bundesliga’s Eintracht Frankfurt football club, posing with the Eintracht Frankfurt TONE Free

As sports leagues around the world return to playing in front of spectators, global companies and brands are eager to be a part of the action. Well targeted sports marketing is a win for both sides; sports teams can give its fans a sense of belonging in their everyday lives with products featuring the team’s logo, and brands can promote the product’s benefits to the fans.

A closeup of the Eintracht Frankfurt TONE Free's charging case with the team's logo displayed on top

To give avid football fans even more to get excited about, LG is introducing a special edition of its true wireless stereo LG TONE Free FN6 in partnership with Germany’s beloved Eintracht Frankfurt football club of the Bundesliga. With the team’s logo prominently displayed on the box and charging cradle, there’s no doubt to the owner’s allegiance. The Eintracht Frankfurt TONE Free will only be available for sale at the club’s fan shop to accentuate its exclusivity.

Amin Younes, attacking midfielder for the Bundesliga’s Eintracht Frankfurt football club, posing with the Eintracht Frankfurt TONE Free

LG TONE Free is ideal for those who lead active lifestyles without worry about wires and tangles. The earbuds deliver a premium listening experience with tuning and technology by longtime LG partner, Meridian Audio. The realistic soundstage completely immerses listeners so they forget they’re even wearing earbuds at all. And just a simple tap lets in outside sounds for a quick conversation, when crossing the street or to hear a public transportation announcement without having to remove an earbud.

A closeup of the Eintracht Frankfurt TONE Free with its case open.

And when it comes to hygiene, no other TWS earbuds on the market today can match the LG TONE Free FN6. Its innovative UVnano charging case that harnesses the power of ultraviolet-C light to refresh the earbuds’ speaker mesh effectively kills pathogens such as bacteria during the powered charging cycle.1 In just minutes the speaker mesh is germ-free and fully powered for hours of listening pleasure. The eartips are made from soft, medical-grade ear gel that is both non-toxic and hypoallergenic for all-day comfort.2 And because these buds are rated IPX4, there’s no need to worry when working out or running through the rain.

 The charging case and earbuds of the limited-edition TONE Free model in partnership with the English National Football Team and the Football AssociationEarlier this year LG teamed up with The Football Association to offer limited edition TONE Free (model FA4) for English fans to show their support during the postponed Euro 2020. Through its support of football and its loyal fans, LG is making a name for itself when it comes to premium sound quality with hygienic benefits, features that no other pair of earbuds can claim.

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1 Independent testing shows that the UVnano charging case eliminates 99.9 percent of bacteria on the earbud speaker mesh in ten minutes while charging. UV LED operates only when the case is charging.
2 Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements.
Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions.

LG Pledges Transition to 100 Percent Renewable Energy by 2050

Commitment Expands Upon Promise of Zero Carbon by 2030

A graph showing LG's global renewable energy expansion goals from 2020 to 2050.

SEOUL, July 21, 2021 — LG Electronics (LG) today made public its commitment to transition completely to renewable energy by 2050 as a key component of its sustainability strategy. The announcement in the just released LG Electronics Sustainability Report comes on top of its earlier promise to achieve carbon neutrality by 2030 through the Zero Carbon 2030 initiative in which LG pledged to reduce carbon emissions in the production stage to 50 percent of 2017 standards by 2030.

The transformation will be implemented region by region starting in North America where every office and manufacturing site will be powered by renewable energy within the year. LG manufacturing facilities outside of Korea are on target to convert 50 percent of their electricity needs to renewable energy in the next four years.

Achieving this objective globally will require a diverse strategy, including installing high-efficiency LG solar panels on its buildings, utilizing power purchase agreements that allow companies to purchase electricity directly from suppliers, utilizing Renewable Energy Credit (REC) certificates and participating in the Green Premium program in Korea, LG’s home market to purchase clean energy directly from the Korea Electric Power Corporation (KEPCO).

Currently LG is installing solar modules with a capacity of 3.2 MW on a manufacturing site in Noida, India, generating electricity to power LG’s administrative office as well. This project will be expanded as a part of the Clean Development Mechanism (CDM), allowing LG to secure carbon reduction certificates from the United Nations Framework Convention on Climate Change (UNFCCC).*

“Our commitment to creating a better life for all can best be actualized by LG transition to renewable energy and achieving carbon neutrality,” said Park Pyung-gu, senior vice president at LG Electronics Safety & Environment Division. “In today’s world, innovation doesn’t just happen in the lab, they must also happen in our factories and plants. Today’s manufacturers have a once-in-a-lifetime opportunity to give the next generation a world worth inheriting and at LG, we take this responsibility very seriously.”

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* CDM project allows companies to earn certified emission reduction (CER) credits when investing projects in developing countries. CER can be traded, sold and used to meet a part of the emission reduction targets under the Kyoto Protocol.

 

Masters of Colors: BVLGARI’s Exquisite Jewelry and Self-Lit OLED

LG Electronics’ SELF-LIT campaign kicks off with a collaboration with Italian luxury brand BVLGARI for its exhibition in Seoul, BVLGARI Colors. Established in Rome in 1884, BVLGARI is revered worldwide for its exclusive collections of watches, fragrances and accessories. But arguably it is jewelry that the design house is best known for. Featuring beautiful, precision-cut gemstones, precious metals of the highest grade and BVLGARI’s iconic, bold style, the prestige pieces are a gorgeous interplay of colors and textures.

For a work of art to truly be appreciated, it must be presented in the exact color or effect the creator intended. LG’s self-lit OLED technology has been deemed by BVLGARI as the only display capable of capturing the vibrancy and exquisite detail of the brand’s jewelry in all its glory. With their ability to convey immaculate color reproduction and infinite contrast, the self-lit pixels deliver exceptionally lifelike colors as well as deep blacks and a contrast ratio that provides an incredible sense of weight and three-dimensionality.

To truly showcase the mesmerizing beauty and variety of BVLGARI’s masterpieces, intriguing digital works of art by top Korean artists are displayed alongside the jewelry on LG self-lit based OLED screens. Divided into four themes titled Red, Blue, Green and Multicolored, the exhibition promises to offer an exhilarating experience that combines the best of traditional craftsmanship and the epitome of technological innovation from LG and BVLGARI, the two masters of colors.

BVLGARI Colors is the first in LG’s SELF-LIT Art project series of global exhibits celebrating the heritage and history of OLED technology. LG will again partner with BVLGARI in Milan to turn premium shopping destinations including the Galleria Vittorio Emanuele II and BVLGARI’s flagship Serpenti Gallery in Rome into SELF-LIT Streets during Milan Design Week.

What’s more, LG’s SELF-LIT Museum will see LG’s stunning OLED TVs displaying art at the world’s best-known museums while SELF-LIT Masterpiece will focus on the creativity of contemporary artists at renowned international art galleries. The self-lit technology of LG’s next-generation TVs boasts the accuracy and the color palette required to convey artists’ intentions without any compromise. Back in Seoul at the end of the year, LG’s SELF-LIT Bridge project will express the unique value of LG OLED and LG’s determination to bring consumers the best viewing experiences possible.

It’s rare for a technology to be called a work of art and yet, there is perhaps no better way to describe LG OLED. Stay tuned to see how LG OLED continues to redefine the definition of art in a way no other technology can.

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LG’s Most Compact Soundbar Delivers Room-filling Sound to Movie and Music Lovers Worldwide

Perfect for Small Spaces, LG Eclair Features Immersive
Dolby Atmos Sound and Robust Bass With Low-Vibration

The black LG Éclair and subwoofer placed below a wall-mounted LG TV to effortlessly blend into a grey contemporary living space

SEOUL, July 19, 2021 — LG Electronics (LG) announces the rollout of LG Eclair (model QP5) soundbar, its most compact model to date, starting in North America followed by other regions around the world. A 2021 CES Innovation Award Honoree, this soundbar is a great fit for contemporary lifestyles thanks to its sleek, compact design that fits well in limited spaces while still being able to deliver immersive sound.

Despite its compact size, LG Eclair delivers powerful performance with Dolby Atmos® and DTS:X support while still keeping peace with the neighbors with its low vibration, power bass subwoofer. Measuring only 296 x 59.9 x 126mm – only one-third the width of LG’s previously smallest 3.1.2 channel Atmos soundbar, SP8YA – LG Eclair features a chic oval design and jersey fabric in classic black or white that blend in seamlessly with any modern décor.

LG Eclair’s advanced, 3.1.2 channel system with wireless subwoofer employs Meridian Audio’s tuning and technology to deliver exceptional detail and spatiality. Meridian’s Horizon technology up-mixes two channel stereo content into immersive, multichannel audio to deliver a wider soundstage for a truly immersive listening experience with tonal balance that remains authentic to the original recording.

LG Eclair offers an enhanced viewing experience thanks to 4K pass-through support which allows viewers to enjoy stunning 4K and HDR content, including Dolby Vision, on their favorite streaming services. What’s more, adaptive LG AI Sound Pro analyzes the content being played and automatically applies the best sound settings, depending on which genre of content the user is enjoying, whether it’s news, music or cinema.

Not only does LG Eclair make sound come alive, it’s also designed with convenience in mind, requiring fewer cables without sacrificing sound quality. This is possible because enhanced audio return channel (eARC) support allows for the lossless transmission of 5.1-channel, 7.1-channel and immersive audio such as Dolby Atmos and DTS:X on compatible TVs. Owners of 2021 LG TVs will also benefit from authentic and clear sound with TV Sound Mode Share, which combines the processing power of LG’s latest α (Alpha) AI processors and AI Sound Pro to reveal rich nuances of the content source.1

Beyond sound performance, LG designed the Eclair not only to elevate the home viewing experience but to reduce its impact on the environment. This effort has resulted in LG Eclair being recognized as an Eco-Product by SGS Société Générale de Surveillance SA of Switzerland.2

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1 TV Sound Mode Share and AI processor version vary by TV model.
2 SGS Eco-Product certification based on several categories including use of recycled materials in packaging. The soundbar ships in eco-conscious packaging with internal packing material made from recycled molded pulp, an alternative to polystyrene foam and plastic.

Taking Things Back Offline to Introduce the King of TVs

A wide view of the LG 2021 TV launch event in Israel with cubed green neon lighting hanging above a room full of people.

With one of the most aggressive vaccination campaigns on Earth, Israel has demonstrated the efficacy of the coronavirus vaccine as the country nears herd immunity. With the light emerging at the end of the tunnel for Israelis, LG in Israel saw an opportune moment to celebrate the citizenry’s efforts and the country’s cautious emergence from the darkness of the pandemic.

	
Several promotional banners for LG OLED event hanging outside the venue.

So with lockdown restrictions eased and more people returning to life as it used to be, LG Israel felt it was the perfect time for a real live event to celebrate the local launch of LG’s 2021 TV lineup. In cooperation with its exclusive home entertainment product distributor, H.Y.E. Group, LG Israel last month invited 1,100 special guests to see the newest LG TVs in all their vibrant glory.

The empty hall used for the launch of LG’s 2021 TV lineup in Israel, with LG’s TVs in the background and neon lighting hanging above.

Under the theme of LG OLED: The King of TVs, the venue showcased the complete lineup of LG’s newest OLED TVs – LG OLED G1, C1, B1 and A1 – as well as some of the company’s NanoCell and QNED MiniLED TV models. Here, the special guests could see for themselves the just how much better LG’s OLED technology is across various TV sizes, because sometimes you just have to see to believe.

	
A group of people sitting on a sofa at the LG OLED TV launch in Israel with LG’s TVs displaying content on the wall behind them.

As a part of the LG’s Light Up Your World campaign, the large space was separated into four distinct zones representing key TV segments: sports, cinema, design and gaming. Each interactive area was faithfully designed to emphasize the various elements and unique values the impressive TVs have to offer every kind of viewer.

Israeli singer Itay Levi performing with his band at the LG OLED TV launch event

With food and drinks galore, attendees sang passionately along during the concert of popular Israeli singer Itay Levi taking to the stage to make it an even more memorable night to remember.

A packed crowd watching Israeli singer Itay Levi perform as part of the region’s LG OLED TV launch event

As one of the region’s first major offline events in more than a year, the electricity in the atmosphere was palpable. Israelis who had been patiently waiting for the end of social distancing were finally able to release all their pent-up energies in one fell swoop. And they had good reason to be hopeful. With one of the highest vaccination rates in the world, Israelis had good reason to start enjoying life again.

In the meanwhile, LG will continue to pursue unique and safe ways to introduce its innovative products to consumers around the globe.

Contributed by LG Israel

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Making Greener Choices in Everyday Life

The outline of LG refrigerator and microwave with photos of a kitchen and nature as the background.

The recognition of environmental issues has come a long way in the past six decades since the publication of Rachel Carson’s book Silent Spring. Today, nations, international organizations and even brands are working to alleviate greenhouse gases, save plants and animals on the brink of extinction and enrich the biodiversity of our lands. For average people without billion dollar budgets, simply taking a reusable shopping bag to the grocery store, eating more environmentally-friendly foods or factoring the environment into purchasing decisions can make a difference.

The outlines of LG air conditioner and air purifier with photos of a living room and a forest as the background.

With the well-being of our planet in mind, LG Electronics (LG) has been helping consumers make smarter, greener choices for years. With a long history of innovation in home appliances, residential heating and cooling systems, LG has been setting an example for consumer electronics companies to follow by developing world-class sustainable technologies that take care of chores and keep homes fresh and comfortable without leaving a large environmental footprint.

Natural Power of Steam

 Close-up pictures of the outside and inside of LG’s Styler, washer and dishwasher.

The TrueSteam™ technology featured in LG’s dishwasher, dryer and Styler harnesses the natural power of steam to cut through dirt and food debris and eliminate the fabric stains you can see – and the bacteria and odors you can’t.* The high-temperature steam is created by boiling water inside the appliance, which means less harmful detergent finds its way into our wastewater systems.

Next-Generation Refrigerant

An illustration showing the inside of a three-story house with LG's MULTI V S applied in every room.

By adopting a low global warming potential (GWP) refrigerant, LG is taking its ecological responsibility to the next level by presenting solutions that pose less threat to the environment. R32, the industry’s next-generation refrigerant, has 70 percent lower GWP and requires 20 percent less gas than R410A, making the company’s heating and hot water system, Therma V, and air conditioning system, Multi V S, more environment friendly.

Illustrations of the LG MULTI V system and its R32 refrigerant.

What’s more, LG upgraded its DUAL Inverter Heat Pump dryer lineup by switching refrigerants from R314A to R290 – one of the lowest-GWP refrigerants currently available. LG dryers meet the high standards of TÜV Rheinland required for Green Product certification thanks to their sustainable use of resources and climate change mitigation.

The restoration of our ecosystem is everyone’s responsibility. Governments, businesses, communities and individuals across the world all have a vital part to play and there’s no better time to begin our eco-friendly mission than today. It’s time to make those small, smarter changes to everyday life that will help make a better tomorrow possible.

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* Availability of TrueSteam™ on dryer products vary by region.
Dishwasher certified by Korea Testing & Research Institute for reducing 99.9 percent of Escherichia coli, Listeria monocytogenes and Salmonella Typhimurium operating on Sanitizing Wash cycle (3-4 times final rinsing and steam emission) for 39 minutes.
Dryer tested by Korean Apparel Testing and Research Institute (KATRI) showing Steam Hygiene option sanitizes 99.99 percent of harmful bacteria including Staphylococcus aureus, Pseudomonas aeruginosa, Pneumococcal bacillus in 6.4 kilograms load (international test standard).
Styler endorsed by the British Allergy Foundation (BAF) for reducing live house dust mite and bacteria with Sanitary Normal cycle, and viruses (H3N2, H1N1, PEV, IBRV, ICHV, PEDV, MHV, and hCoV-229E) with Sanitary Heavy Duty cycle. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA).
Certified by Korea Apparel Testing & Research Institute (KATRI) comparing results using Refresh cycle.

Convenience of Amazon Alexa Comes to Third-Party Smart TVs Powered by LG webOS

Alexa Delivers User-friendly Features and
Seamless Voice Control Via LG’s Magic Remote

A black TV screen displaying the 'powered by weboOS TV' tag in the center and the Alexa Built-in logo in the bottom left corner

SEOUL, July 14, 2021 — For the first time, Amazon Alexa will be coming to a wide range of third-party TVs powered by webOS, LG Electronics’ proprietary TV platform. TV brands such as Advance, Blaupunkt, Eko, JSW, Manta, Polaroid, RCA, Seiki and Skytech as well as original design manufacturers Ayonz, Dualshine, Konka, Silicon Player, Skyworth and Xianyou, among others, will soon be offering this capability in their compatible webOS-powered TVs with Magic Remote so even more consumers can enjoy the intelligent voice recognition capabilities of Alexa.

LG’s proprietary ThinQ AI and voice recognition technologies allow webOS TV owners to simply speak into the advanced Magic Remote to get things done or get the information they need. With its point and click capability, LG Magic Remote is extremely intuitive to use and automatically recognizes and connects to set-top boxes and other compatible devices such as soundbars.

Simply long pressing the Amazon Prime Video button and speaking into the Magic Remote opens up a whole new level of convenience, enabling webOS TV owners to adjust the TV volume, change channels, play music, read news, control a smart home, tell a joke and more. For example, simply say “Alexa, open YouTube” or “Alexa, suggest comedy movies” into the remote and Alexa will respond immediately, displaying viewing options on the screen for one’s enjoyment.

“The addition of Amazon Alexa to the long list of webOS features will enhance the user experience and boost the value of our growing smart TV ecosystem,” said Jung Sung-hyun, head of content services at LG Home Entertainment Company. “Bringing together the capabilities of Alexa with the convenience of webOS to third-party TVs is a win-win-win for TV brands, customers and developers.”

The built-in Alexa feature will be activated over-the-air starting in the third quarter in North America followed by other regions including Europe and Asia.

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Taking to the Runway During Fashion Week

Female models drinking a glass of wine at AAFW with LG gram displayed on their table.

From newly designed street wear, injections of color and wearable art, it was clearly out with the old and in with the new at Australia’s highly anticipated fashion event of the year last month. Afterpay Australian Fashion Week (AAFW) provided Australian designers with the opportunity to launch their latest fashion lines to influential industry members and technology was at the forefront of this year’s longstanding fashion event, enhancing show formats and experiences both on the runway and behind the scenes.

 An influencer’s Instagram post showing her hanging clothes inside LG Styler.

And who better than LG Electronics in Australia to educate guests about technological advancements in garment care? So it made perfect sense for LG to team up with AAFW as the official laundry appliance partner at this year’s event.

Not only did LG Electronics get to introduce the large capacity LG Styler and LG WashTower to the Australian market for the first time, the sponsorship also provided an opportunity to connect with new consumer segments and collaborate with influential fashion industry personalities.

Entrance of the LG Refresh Zone located in the center hall at AAFW

Right in the heart of the central hall at AAFW where some of Australia’s most iconic designers and personalities wandered in between shows, LG Electronics had its brand activation set up with its Styler and WashTower products. The space known as the LG Refresh Zone mimicked the design of a luxury walk-in wardrobe. Guests had the opportunity to experience the unique benefits of the LG Styler, whereby they could refresh their coats, jackets and other garments by checking them in between shows.

Adhering to COVID-19 local government requirements and to ensure the safety of all attendees at AAFW and those who entered the LG Refresh Zone, guests were required to check-in using the Service NSW app and have their temperatures checked upon entry. Guests were furthermore encouraged to wear face masks during the shows and whilst visiting the LG Refresh Zone. At the same time, capacity was monitored and hand sanitizer was readily available throughout the venue.

A close-up of a dining table featuring a greetings card with LG gram’s and Michael Lo Sordo’s names displayed.

The activation saw several high-profile guests stop by, including well-known bohemian-inspired Australian fashion designer, Camilla Franks. In addition, LG Electronics partnered with style icon and E! Online Australia host, Tammy White, who utilized her strong social presence to create content around “a week in the life of AAFW with the LG Styler”. This partnership created online traction and buzz about the new LG Styler and the company’s affiliation with AAFW.

During the same week, LG Electronics Australia collaborated with sought-after Australian designer to the stars, Michael Lo Sordo, whose looks were previously worn by Kourtney Kardashian, Sarah Hellen, Solange Knowles and Jeffree Star, to launch his Resort ‘22 collection.

Two models posing with the LG Styler fitted backstage at the fashion show.

As a leading sponsor of Michael’s exclusive and intimate dinner and presentation, One Night in Paris, the LG Styler was used backstage to refresh his new line made of textures and fabrications including wools, cottons, leathers and silks. Simultaneously, LG gram laptops were integrated into the presentation to demonstrate how seamlessly the device could integrate with modern luxury designs as an accessory.

A female model posing while carrying LG gram in one hand.

Michael Lo Sordo’s Resort ’22 collection represents a fusion of casual glamour and modernity that can be worn from day to night. The LG gram range was integrated effortlessly in Michael’s presentation, as the laptop boasts the same flexibility to suit a range of lifestyles, delivering a simple yet stylish design whilst enhancing productivity.

Contributed by LG Australia 

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[AI Experience] The Future of Human-AI Relationship

Six core themes introduced in the AIX Exchange report are displayed with an image of a robot in the background.

In this final episode of our six-part AI Experience series, we examine the dynamics of the human-AI relationship and what that will mean for the evolution of the technology.

Throughout history, humans have always been masters of the technologies and machines they have created. But with artificial intelligence, the dynamics of this relationship may change. Distinct from other technologies in that it can learn from interactions and usages, AI is perhaps most recognizable today as the virtual assistants we call by name when we want something, whether that be information or the kitchen lights to turn off. As AI continues to evolve, it is expected to outgrow this role as helper to become more of a companion.

An illustration of a man being influenced by artificial intelligence with images representing Human-AI relationships

Even now, AI-enabled devices are able to provide some degree of companionship. For the elderly or others living on their own, products such as smart speakers can offer a valuable sense of connection, responding verbally to queries in more conversational ways. Beyond the comfort of another voice and the feeling of a sympathetic (and synthetic) ear, AI machines can also provide a degree of safety by connecting users to relevant services when needed. If we take that one step further, AI systems will in the future be able to perceive changes in our behavior to determine our moods and respond appropriately, making it easy for humans to forget that they’re still communicating with a machine.

Below, we take a look at five different areas concerning the constantly evolving relationship between humans and AI. 

An illustration of a brain with someone writing on paper over a laptop.

Collaboration

Human-AI collaboration is already having an impact on how we perform tasks and make decisions, although its scope is somewhat limited at this time. Once the technology has reached a certain point where we can better understand context, motivation and non-verbal cues, AI will then be able to contribute to genuinely collaborative endeavors, meaningfully helping us to increase our capabilities and knowledge in almost every arena imaginable.

“We are all interesting creatures, not because we exist in a vacuum and we can just think on ourselves, we’re interesting because we interact with others,” said Charles Lee Isbell Jr., dean of computing at Georgia Institute of Technology. “We learn by interacting with others, they get transferred knowledge generation to generation. And I think that is sort of where the sweet spot is around AI.”

A silhouette of a human head with mechanical gears inside it to represent AI.

Learning

Collection of data is crucial to machine learning and its continuing improvement. Going forward, it’s critical that what AI learns should be made as transparent as possible. Experts from a diverse range of disciplines should be actively involved throughout AI’s development to ensure the learning process itself is robust, representative and ethically sound. Learning about AI and its implications is something everyone – not just those directly involved in its creation – should invest time in, as education may help us to predict and avert future challenges and threats.

Professor Zafiroglu of 3A Institute advocates a multidisciplinary approach, urging the next generation of AI practitioners to “go out into the world and work in a variety of settings, from policy and industry to academia and education at the non-university level to think tanks as well as product and strategy teams.” Incorporating different perspectives and learnings into AI will help to forge intelligent systems that can work with, as well as for us. 

A hand pointing at a semiconductor inscribed with the image of a brain in the middle of a circuit

Empathy

Having empathy means the ability to understand and share someone else’s feelings, a distinctly human trait. For AI to be able to detect the emotional state of a user and respond appropriately, it will need the capacity to recognize body language, tone of voice and most probably, physiological changes. Once it can do all of these things, and accurately interpret the demands of the specific context, AI will become immeasurably more helpful. For instance, recognizing an individual’s concern about a job interview, an empathetic AI could help alleviate this concern by generating a list of interview questions, providing feedback on answers or recommending the optimal route to the interview venue.

With the obvious benefits of an AI with high emotional quotient also come considerable risks with regards to privacy so a safety net should be put in place to prevent its misuse. The European Union and many governments worldwide are currently addressing the question of how to ensure effective oversight for high risk AI technologies. At the same time, the companies providing these technologies will need to demonstrate that next to delivering value, user safety is their main concern. 

Two circuit patterns resembling two human heads face-to-face to represent artificial intelligence.

Fallibility

As with any relationship, the human-AI relationship will require time and effort to develop properly. Humans must accept that AI will take a certain amount of time to learn from and adapt to their behaviors and preferences and to acquire new skills. Users should also understand that fallibility is not a one way street as AI is learning from them. Users also have to contend with any biases, preconceptions or misconceptions they may have, which can affect the nature or outcome of an interaction.

Whether AI incorporates bias purposefully or not, we must consider the consequential nature of decisions that AI systems are making. Either way, our relationship with AI will be just like our relationship with each other. In other words, it’s going to take time and effort.

An illustration of a human brain surrounded by several icons, with a woman using her smartphone in the background.

Interface

The way we interact with an AI solution is directly influenced by the design of its interface. Some forms of AI are more collaborative in nature, requiring frequent human input to deliver maximum value, while others run quietly in the background, automating our lives and supporting us with infrequent interaction. Different types of systems obviously necessitate different kinds of interfaces but it must ultimately be intuitive to use if it is to gain greater acceptance and wider adoption. Along with ease of use, interoperability is something that companies must work towards if AI is to flow seamlessly from one area of our lives to another.

An illustration of a human brain that is linked to various icons representing different industries.

“There are no standards of interoperability,” states Gabi Zijdervel, chief marketing officer and head of product strategy at Affectiva. “I believe a consortium of industry will have to come together to solve this, cross-vertical and cross-use cases.”

Although some still fear that AI will replace actual humans, the more likely future is one companionship and partnership. With the foundation already in place, we can look forward to a more equal and rewarding relationship with AI, not to mention a shining new chapter in the history of humankind.

 A man and a humanoid robot representing artificial intelligence shaking hands.

For more on this topic, visit www.AIXexchange.com. Developers and potential partners interested in LG’s ThinQ Platform should check out thinq.developer.lge.com.

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LG SIGNATURE Supports Worthy Cause with “STRONGER TOGETHER” Charity Auction

10-Day Online Event Highlights Partnership with
Amundi Evian Championship and World’s Top Golfers

An introduction image of STRONGER TOGETHER Charity Auction

SEOUL, July 9, 2021 — LG Electronics (LG) announces the start of its 10-day online charity auction STRONGER TOGETHER to benefit Sur les bancs de l’école, a French organization that supports families of children with Autism Spectrum Disorders (ASD). The auction highlights LG SIGNATURE’s partnership with the Amundi Evian Championship 2021, one of the most renowned major tournaments in women’s golf played at the Evian Resort Golf Club in France.

In addition to benefiting a worthy cause, the auction will provide fans the opportunity to interact virtually with two of the biggest names in women’s golf. All proceeds from the auction will be donated to Sur les bancs de l’école, which was founded in 2008 and currently supports 200 families daily. The pandemic and studying at home affected autistic students especially hard and LG is proud to support the work of the organization as it helps affected families begin the long journey back to normal life.

Running until July 18 at 14:59 (GMT), the STRONGER TOGETHER charity auction will feature top female golfers Ko Jin-young and Park Sung-hyun of South Korea, who LG has sponsored since 2020 and 2016, respectively. Golf fans can participate in the auction and bid on exclusive items, highlighted by the Amundi Evian Championship Package featuring LG SIGNATURE OLED R, the world’s only rollable TV complete with custom engraving option and a fabric speaker covering available in four exclusive colors, and three tickets to the Pro-Am event during next year’s the Amundi Evian Championship. LG SIGNATURE Refrigerator and LG SIGNATURE Wine Cellar will also be auctioned off during the 10-day event.

Also available for bid are items donated by defending champion Ko who is donating her Epic Flash Driver used in 2020 after the pandemic hiatus while Park is donating autographed shirts and gloves. All auction items will be framed, authenticated and ready for winners to display as enviable additions to any golf aficionado’s collection.

“Like the very best in women’s golf, LG SIGNATURE products are known for delivering unparalleled performance,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Run in partnership with the Amundi Evian Championship, the STRONGER TOGETHER charity auction will bring fans closer to some of the game’s brightest stars but more importantly, help support the important work of Sur les bancs de l’école.”

More information can be found at LG SIGNATURE.com and official Instagram and Facebook accounts.

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LG Elevates Its Digital Transformation With Opening of New Cloud Call Center

Delivering Efficient, Responsive Cloud-based Customer Service
Solution With the Help of Amazon Connect and Genesys Cloud

SEOUL, July 8, 2021 — LG Electronics (LG) announced the opening of its new Cloud Call Center in the United States, elevating the company’s rapid digital transformation while further improving the quality and efficiency of its customer service. Following North America, LG plans to open Cloud Call Centers in a dozen additional countries including Australia, Brazil, Canada, France, Italy and Vietnam this year and in its home market of South Korea in early 2022.

Implementation of the cloud-based system will create a better customer experience and more positive outcome. The system allows LG’s customer service representatives to work collaboratively and effectively from different locations, eliminating the need to be in the same physical space, reducing the likelihood of a quarantine situation. And with new speech to text (STT) capability that quickly and accurately converts voice calls into written text, customer service representatives can easily and quickly research and respond to reoccurring issues and repeat questions.

If there is a backlog due to a high call volume, the Cloud Call Center suggests an alternative faster option, such as “talking” to a chatbot on LG’s customer service site or another social media platform. An accurate estimate of the wait time will be available in the near future. The system is powered by either Amazon Connect or Genesys Cloud.

“LG’s new Cloud Call Center actively upgrades and refines our service delivery and helps us to ensure the best possible customer outcomes,” said Yoo Kyu-moon, executive director of the Customer Service Management Center at LG Electronics. “With more helpful options to choose from, LG customers can receive the support they need in the way they prefer to receive it.”

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LG Releases Preliminary Earnings for Second-Quarter 2021

The image of LG Twin Towers at night

SEOUL, July 7, 2021 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2021.

LG reported tentative consolidated revenues of KRW 17.1 trillion, an increase of 48.4 percent from the same quarter the previous year and the highest quarterly revenue in the company’s history. Operating profit of KRW 1.1 trillion is expected to be 65.5 percent higher than the second quarter a year ago.

With the official closure of the LG Mobile Communications Company at the end of the month, the unit’s earnings will not be reflected in this quarter’s earnings report and will be treated as discontinued operating losses. Earnings for the first quarter of 2021 will also be adjusted to reflect this change, to KRW 17.8 trillion in revenues and KRW 1.8 trillion in operating profit.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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