LG OLED Objet Collection Brings Home iF Gold Award for Design Excellence

LG OLED Objet Collection with the certificate that says the collection won the iF Gold Award

Accolades for LG OLED Objet Collection Along with Appliances That
Elevate Consumer Lifestyles From Product to Service Design

SEOUL, Apr. 12, 2022 — A jury panel of 132 high profile design experts from over 20 countries awarded LG with 20 recognitions, among them the iF Gold Award for the LG OLED Objet Collection (model 65Art90). Among the awarded LG products, 16 were for Product Design while 3 were for User Interface (UI). This year, out of approximately 11,000 entries received, 73 applicants received iF Gold Awards.

The award comprehensively evaluates products based on its criteria, which include differentiation and impact, in 9 disciplines and categories – Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

LG OLED Objet Collection, one of the Lifestyle TV lineup, secured the highest iF Gold Award for outstanding easel-like design that blends seamlessly into any room with its minimalist style and subtle use of neutral colors, bringing immediate sophistication and visual harmony to any indoor space. Users can lower the cover to reveal the full extent of the screen for the maximum viewing experience or partially cover the display to only see a curated selection of lifestyle functions.

In addition, LG OLED evo Gallery Edition (77G2), LG OLED evo (65C2) and LG XBOOM 360 were also recognized in the product design category for category-leading aesthetics, functionality and technological innovation.

In UX categories, both LG OLED Objet Collection and LG StanbyME (model 27Art10) were recognized for convenience and viewing comfort for delivering more usability. An intuitive touch screen allows StanbyME to be operated with ease. The user interface designed specifically for this product is unlike any TV UI and is tailored to the viewer’s personal viewing habit.

Since 1953, designers and manufacturers have endeavored to win the renowned iF label for design. Conferred by the iF International Forum Design GmbH based in Hanover, the iF Design Award is recognized as one of the top three design awards in the world, alongside the Red Dot Design Award and IDEA (International Design Excellence Award). Winning an iF Design Award is confirmation of quality for outstanding design and exceptional customer service and, for consumers and users, an iF Design Award is guarantee that the product displaying the mark is the best in its class.

“We are very honored to be recognized at the iF Design Award after being recognized at the Red Dot Design Award for design excellence,” said Lee Chul-bae, senior vice president and executive head of LG Electronics’ Life Innovation Design Center. “LG Electronics has always strived to offer the best user experiences and the highest aesthetic value, which is why it is very meaningful to have our efforts recognized by one of the top design award.”

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LG Introduces ‘Future Home Global Innovation Challenge’ at Alpha Wolves Summit

The poster image of ‘LG Future Home Global Innovation Challenge’ at ‘Alpha Wolves Summit’ in Warsaw, Poland.

In Partnership with Wolves Summit, Company Launches Competition to Discover
Innovative Technologies and Solutions for a Better Life at Home

SEOUL, Apr. 8, 2022 — LG Electronics (LG) announced LG Future Home Global Innovation Challenge at Alpha Wolves Summit in Warsaw, Poland. Targeting startups and fast-growing companies, the challenge seeks innovations and solutions for a more convenient, connected and healthier life at home.

Alpha Wolves Summit is a special event, held on April 7 and April 8, hosted by Wolves Summit, a hybrid platform for investors and technology companies in Central and Eastern Europe (CEE). It pursues connecting established tech industry players with fund managers and promising new ventures. LG and Wolves Summit have been working closely as partners for LG Future Home Global Innovation Challenge.

Expected to garner interest from around the globe, the challenge asks entrants to submit their best ideas for innovations that will improve quality of life and user experiences at home. Winners will work with LG Future Home, the company’s new venture client unit, and be given resources and funding to help further develop their concepts and take their businesses to the next stage. The newly launched initiative will also serve as an excellent opportunity for startups nearing the commercialization of their offerings to attract additional investment. What’s more, the top 10 finalists will be invited to present at Wolves Summit’s flagship annual conference held from May 24 to May 27 in Wroclaw, Poland.

Submissions for LG Future Home Global Innovation Challenge should focus on solutions relating to one of the four following categories: ‘New Features, Accessories or Services for LG Upgradeable Appliances,’ ‘Home Appliances Reflecting New Lifestyle Trends,’ ‘New Innovations in Home Appliance Materials, Components and Control’ and ‘Future Transformation of Home Appliances.’

“We are excited to launch LG Future Home Global Innovation Challenge in partnership with Wolves Summit and look forward to working closely with the winners to create intelligent, convenient solutions for the future home,” said Oh Sai-kee, executive vice president and head of LG Electronics Home Appliance & Air Solution Company’s R&D center. “We will continue to foster open innovation and seek out like-minded partners to deliver compelling customer experiences and a better life for all.”

Submissions for the Future Home Global Innovation Challenge will be accepted from April 8 to May 9. To submit an entry or learn more about the challenge, visit challenges.wolvessummit.com/lg.

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LG Releases Preliminary Earnings for First-Quarter 2022

SEOUL, Apr. 7, 2022 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2022.

LG reported revenues of KRW 21.1 trillion in the first quarter of 2022, 18.5 percent higher than the same quarter the previous year. Operating profit for the first quarter was KRW 1.9 trillion, 6.4 percent higher than the same quarter the previous year.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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Expanding the Personal Living Space to the Road

With electric cars well established as the future of the auto industry and autonomous vehicles just around the corner, the concept of mobility is changing at a furious pace. In fact, the auto industry is expected to change more in the next five years than it has in the last fifty, according to experts.

Today’s cars are already computers on wheels so it makes sense that automobiles and technology would follow similar trajectories. The OMNIPOD concept car announced at CES 2022 is an example of LG’s vision for the future, where transportation, technology and smart living all overlap in one product.

LG OMNIPOD is a fully autonomous vehicle that acts as an extension of the home with an onboard living space that adapts to the passenger’s unique needs. This could mean anything from serving as office space, a recording studio, video editing workroom or even a lounge. OMNIPOD’s expansive tunnel screen (Meta-environment Screen) that stretches from the floor to the ceiling is key to achieving the effect of different environments.

Before entering OMNIPOD, passengers first pass through the Air Shower which gently blows negatively ionized air over the individual to carry away dust and germs. Passengers can place their coats, jackets and shoes in the LG Styler which utilizes ionizing technology to ensure that everything is fresh and wrinkle-free on arrival at the destination, ideal for events or meetings.

Once inside the vehicle cabin, Reah adjusts the multimedia screen to create the optimal environment for productivity: the smallest screen dimension can be used as a center dashboard providing essential information such as weather, time and schedule, the mid height screen can be used as a dual monitor or the full size for Cinema mode.

The cabin’s monitoring system scans actions and commands to provide a personalized service that adjusts temperature and lighting accordingly. The interior is equipped with a refrigerator that delivers cooling in a compact space through the Peltier effect^*^. Designed to be modular, the shelves in the refrigerator can be rearranged to hold items of different sizes from soft drinks to bottles of wine as well as foodstuff. And with an induction range on top, cooking is also possible without taking up any of the cabin’s precious space.

Watching various content on the move is already a good tip to enjoy travel. By connecting OMNIPOD’s tunnel and multimedia screens, passengers can feel like they’ve virtually entered the movie they’re watching. And when the time comes for some much-needed shut-eye, OMNIPOD turns into the perfect sleeping environment by switching lights and screens off, reclining the seat and returning the screen to its original position. The cabin even monitors quality of sleep with its thermal camera and sensors to measure heart rates and body temperatures.

As an autonomous vehicle, on top of enjoying various content on the move, passengers can still monitor the outside environment in real time via exterior cameras. And those who still like driving can use driving mode and, with the MR Navi – a real-time map reflecting accurate topography and real buildings created by LG’s R&D lab and digital map specialist HERE Technologies – shown on the multimedia screen, one never has to worry about getting lost again.

Finally, once everyone has disembarked, Reah can manage the entire vehicle and ensure it remains in tiptop condition for the next trip, such as utilizing UV lighting and robot vacuums to prevent germs and dust from accumulating.

Not just a concept car, LG Vision OMNIPOD represents the company’s vision for future mobility, so watch this space to find out how you’ll be getting around in the next few years.

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^* The electrical current flowing through the junction connecting two materials will emit or absorb heat per unit time at the junction to balance the difference in the chemical potential of the two materials

LG Smart Park Named ‘Lighthouse Factory’ for Futuristic Manufacturing Technology

The foreground photograph of LG Smart Park, LG Electronics’ home appliances factory in Changwon, Republic of Korea

World Economic Forum Recognizes LG for Innovative Digital Transformation of
Its Home Appliance Manufacturing Facility in South Korea

SEOUL, Mar. 31, 2022 — LG Smart Park, a production base of LG Electronics (LG), has been selected as a Lighthouse Factory by the World Economic Forum (WEF).

Shaping the future of manufacturing, WEF “Lighthouse” facilities implement Fourth Industrial Revolution technologies, such as the Internet of Things, big data, artificial intelligence and robots, into manufacturing and supply chain operations to deliver a wide range of benefits, from increased production efficiency to enhanced environmental sustainability.

“As the world grapples with many challenges, it is remarkable to see how Lighthouses are yielding sustainability benefits while achieving business goals, which we call eco-efficiency,” said Francisco Betti, Head of Shaping the Future of Advanced Manufacturing and Value Chains, World Economic Forum. “We need them to continue illuminating the way forward for the global manufacturing community by shaping a responsible future of manufacturing that works for people, society and the environment.”

Over the past five years, LG has transformed its factory complex in Changwon, South Korea into LG Smart Park, a futuristic hub of home appliance manufacturing. The key elements of the transformation are a digitally-enabled end-to-end three-dimensional logistics system, an advanced analytics system based on edge computing technology and machine learning that predicts defects, and state-of-the-art facilities that can mass-produce multiple models to respond flexibly to customer requirements.

The newly implemented “digital twin” technology enables the operation system to analyze production processes in virtual reality. It can predict if any issues will occur within the next 10 minutes and provide exact parts and materials for the assembling of each appliance with an accurate, up-to-the-minute status of the facility’s logistics operations. Sensors utilizing deep learning technology are installed throughout the factory to monitor each phase of production in real-time, helping factory workers to preemptively identify and resolve any possible issues. As a result, the cost of defective product returns dropped by 70 percent from 2020 to 2021 while overall quality competitiveness¹ and production efficiency² were both significantly strengthened.

Floors one, two and three at LG Smart Park employ an overhead conveyor system that quickly transports boxes containing refrigerator parts to the required production lines. Attached to each line is an intelligent warehouse that monitors inventory in real-time, enabling automated materials management, including the request of additional parts and supplies.

On the ground, automated guided vehicles (AGVs) leveraging stable 5G network connectivity transport parts and materials to wherever they are needed on site. Through its three-dimensional logistics automation system, the company can minimize the amount of warehouse space needed by 30 percent compared to conventional logistics systems, and shorten the time required for hourly materials transportation by 25 percent.¹

LG Smart Park has also adopted the use of robots featuring an AI engine and camera to make the home appliance production process faster and safer. The robots undertake dangerous and complicated tasks, such as welding and the lifting of heavy parts and equipment.

LG plans to apply the innovative, smart production technologies pioneered at LG Smart Park to a total of 26 LG production facilities in 13 countries, accelerating the digital transformation of its global manufacturing network by 2025.

“LG Smart Park illustrates our strong commitment to adopting the revolutionary technologies as the leader of the global premium home appliance market,” said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company. “We are presenting a blueprint for the future of manufacturing, one that delivers better outcomes across environmental, economic and employment aspects.”

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¹Comparing the figures from the year 2020 to 2021 according to the lighthouse site visit report by World Economic Forum.
² Units produced per hour has increased by 17 percent, comparing the figures from the year 2020 to 2021 according to the lighthouse site visit report by World Economic Forum.

5 Tech Keywords You Need to Know in 2022

The cover image of the graphic news article with the title, "2022 5 TECH KEYWORDS"

Starting the year off with CES 2022, the innovations unveiled provided a preview of technologies that are likely to dominate the news this year. Here are five keywords that are sure to influence our lives in 2022 and beyond:

The global pandemic has shown us that there is nothing more important than health and wellness. In a McKinsey survey, 79 percent of respondents said they believe that wellness is important while 42 percent consider it a top priority. LG, along with other companies, will continue developing technologies and devices that promote hygiene and improve health inside the home. At CES 2022, LG unveiled products aimed at enhancing health and nutrition, including the new LG PuriCare AeroTower for cleaner indoor air and LG tiiun to grow fresh, nutritional greens even without a garden.

With people now spending more time at home, consumers are getting more creative in utilizing their personal space. Developed for today’s home-centric lifestyle, LG Objet TV and LG StanbyME feature differentiated designs that make everyday living more enjoyable. LG’s newest lifestyle TVs look beautiful in any room, seamlessly blending in with any interior. Now anyone can relax with a movie or get in a quick YouTube workout without having to visit a movie theater or gym.

Metaverse, a portmanteau combining meta (meaning beyond) and universe, has become a popular part of our lexicon. What many tech innovators are theorizing will be the future of the internet, the metaverse may one day allow everyone to connect online for work, travel or entertainment via their digital avatars.

As more consumers embrace this new concept, LG products and devices such as the UltraGear Gaming Laptop, UltraFine Display and UltraGear Gaming Speaker will help users navigate the virtual universe more realistically by enhancing the sense of immersion for the ultimate metaverse experience.

LG shared its vision for future mobility at CES 2022 with OMNIPOD, the company’s future mobility concept cabin that blurs the line between home and vehicle. Featuring advanced modular in-vehicle appliances, adaptive interior environment utilizing a moving Meta Environment Screen and AI concierge service, OMNIPOD demonstrates what LG envisions for the future of mobility.

As consumers around the globe push companies to conduct business more responsibly, it’s crucial that businesses create products and services that prioritize the planet. LG is leveraging its R&D knowhow to develop technologies that do just that. LG’s newest array of home appliances and air solutions such as WashTower, InstaView™ Door-in-Door™ refrigerator and Therma V air-to-water heat pump ensure that minimal energy is wasted to reduce the environmental impact when running home appliances. And, also designed with the environment in mind, the 2022 LG Soundbar lineup has a lower carbon footprint throughout the entire product lifecycle, shipping with 100 percent paper packaging, using recycled plastic resin for its outer case and also saving energy during usage with relatively modest power consumption.

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Wellness, above all: McKinsey&Company “Feeling good: The future of the $1.5 trillion wellness market” Report (2021), https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market
New Experience in Travel: Research and Markets “Global and China In-Vehicle Infotainment (IVI) Industry Report” (2020), https://www.researchandmarkets.com/reports/5116175/global-and-china-in-vehicle-infotainment-ivi
Research and Markets “Automotive Cockpit Electronics – Global Market Trajectory & Analytics” Analytics (2022), https://www.researchandmarkets.com/reports/4804248/automotive-cockpit-electronics-global-market
Sustainable Future: PwC “A time for hope: Consumers’ outlook brightens despite headwinds” Survey (2021), https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html

5 Tech Keywords You Need to Know in 2022

Welcome to UltraCity, the New Creative Map in Fortnite

Over the past two years, the virtual space has become increasingly important for brands seeking to engage with consumers and spread the word about their latest and greatest offerings. Rather than create an online showroom or virtual exhibition to highlight the virtues of its growing lineup of LG UltraGear™ gaming monitors, LG went for something a little more…explosive.

Fortnite, for those who don’t know, is the globally popular and free-to-play battle royale game developed and published by Epic Games. And it is here, within Fortnite Creative^*– the game’s sandbox mode – that LG has launched the ‘UltraCity’ LG UltraGear brand map. The exhilarating new map will soon play host to a special, action-packed competition event. Fortnite users can experience the fun and excitement of LG’s UltraCity by entering island code 7006-5966-2409 in Fortnite’s Creative mode.

LG’s UltraCity map in Fortnite puts players to the test as they battle their opponents for control of the UltraGear Port, Gaming Monitor Factory and UltraGear Brand Lounge. To bring a sense of realism to the map, many buildings and sites in the virtual space are based on actual LG Electronics facilities and locations. Those with eyes sharp enough to capture the carefully hidden LG UltraGear brand slogan – ‘Be the Game Changer’ – and complete certain tasks within the allotted time can earn a special weapon to help defeat their enemies and finish the map in victory.

To celebrate the UltraCity launch and competition, LG is holding a variety of events, including the livestreaming on Twitch of famous ‘Fortniters’ playing their way through the new map. On April 15, Fortnite users can get involved in the action themselves by joining teams led by popular Fortnite influencers from North America and Europe. These battles will be broadcasted live on each influencer’s channel and on LG UltraGear’s official Twitch channel. Users on the winning squads can claim prizes after verifying their participation by uploading a screenshot of their UltraCity gameplay on LG UltraGear’s official Twitter account @UltraGearGaming.

The UltraCity map in Fortnite is best experienced on one of LG’s premium LG UltraGear gaming monitors. Designed with serious gamers in mind, the brand’s IPS displays are the ‘Right Gear for Victory,’ delivering the gorgeous picture quality, high refresh rates and one millisecond Gray-to-Gray (GTG) response times needed for immersive gaming.

LG UltraGear has built a stellar reputation among the global gaming community since its establishment in 2018. In addition to providing exceptional gaming experiences with its superior monitors, LG UltraGear has been an active supporter of esports, engaging in collaborations, sponsorships and activations that have brought the brand closer to its audience. As a part of these ongoing efforts, the new Fortnite map and upcoming competition event will give LG yet another valuable opportunity to interact with gamers, while also delivering an ‘explosive’ outside-the-square brand experience.

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^* About Fortnite and Fortnite Creative: Fortnite Creative is a mode in Fortnite, developed by Epic Games, that offers a wide range of tools to empower anyone to design games and experiences. In Creative, anyone can build their own online experience for free and share it with Fortnite’s audience around the world. Fortnite is one of the world’s most popular games and social entertainment destinations, with more than 400 million registered accounts. Hundreds of thousands of unique experiences can be accessed in Creative, all built and published by community members. This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.

LG a Big Winner at This Year’s Red Dot Award

Company Earns 25 Awards for Product Design Excellence,
Including Three “Best of the Best” Accolades

SEOUL, March 21, 2022 — LG Electronics (LG) has taken home 25 honors from this year’s Red Dot Award, continuing its success at the prestigious annual design awards program. Among the company’s impressive haul were three Best of the Best accolades for the LG washer and dryer with an upgradability option, a new LG lifestyle OLED TV and the LG DualUp Monitor Ergo.

The LG washer and dryer pairs offers outstanding performance, a minimalist ‘flat’ design and can even be upgraded to meet the unique and changing needs of each customer. Another Best of the Best recipient is the new LG lifestyle OLED TV model, a product scheduled to be released this year. A part of LG’s Lifestyle OLED TV lineup, this stunning innovation offers maximum versatility, stylish spatial integration and more convenient ways to get things done.

LG’s third Best of the Best Red Dot honoree this year, the LG DualUp Monitor Ergo is designed to deliver a superior display experience with greater ergonomic comfort. Boasting a 16:18 aspect ratio, 2,560 x 2,880 resolution screen, a sleek, practical design and enhanced connectivity, the DualUp Monitor Ergo elevates user comfort with the ultra-adjustable and space-efficient LG Ergo stand, which clamps securely to most desks and tables.

In addition, the LG PuriCare AeroTower air purifier and the LG tiiun were recognized in the Innovative Product category. Other LG products honored at this year’s awards include the LG One:Quick Flex all-in-one display solution, LG UltraGear^TM gaming laptop, LG OLED evo Gallery Edition and other OLED evo TV models, all lauded for their aesthetically pleasing and user-centric designs.

The Red Dot Award is one of the most prestigious competitions for product design, communication design and design concepts, with the distinctive Red Dot winner logo seen as a respected mark of quality around the world. This year, approximately 7,800 products were submitted for the jury’s consideration.

“We’re delighted to have so many of our innovations acknowledged by Red Dot again this year,” said Lee Chul-bae, senior vice president and executive head of LG Electronics’ Life Innovation Design Center. “Design that offers the best user experiences and the most aesthetic value is something we always strive for, so it is very meaningful to have our efforts recognized by one of the top design award programs in the world.”

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LG Suspends Shipments to Russia

SEOUL, Mar. 19, 2022

LG Electronics is suspending all shipments to Russia and will continue to keep a close watch on the situation as it unfolds.

We are deeply concerned for the health and safety of all people, and LG remains committed to supporting humanitarian relief efforts.

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LG Teams up With Renowned Roboticist Dr. Dennis Hong

Robots have moved far beyond the ‘proof of concept’ prototypes to become indispensable solutions for a broad range of sectors. Able to provide reliable – and contactless – support in settings from healthcare to hospitality, LG’s family of CLOi service robots, which includes GuideBot, ServeBot, ChefBot and UV robot, is a fine example of how diverse, and how useful, autonomous innovations can be. To help push the capabilities of its cutting-edge robots even further, the company’s Advanced Robotics Lab last year joined forces with eminent roboticist, Dr. Dennis Hong.

Dr. Hong is the founding director of the Robotics & Mechanisms Laboratory (RoMeLa) of the Mechanical & Aerospace Engineering Department at the University of California, Los Angeles (UCLA). His research focuses on robot locomotion and manipulation, autonomous vehicles and humanoid robots, which has won him global notoriety and prestigious accolades including the National Science Foundation’s CAREER Award, SAE International’s Ralph R. Teetor Educational Award and the Freudenstein/General Motors Young Investigator Award from the American Society of Mechanical Engineers (ASME).

LG and Dr. Hong have been working closely together to develop more advanced and integrated robotic solution for the logistics sector that can manage every step of the order delivery process – from the warehouse to the customer’s front door. In addition to producing an efficient, high-tech system that will add immense value to the logistics industry locally and globally, LG hopes the collaboration with Dr. Hong will serve to promote advances in robotics technology to a wider audience. Moreover, the insight and guidance Dr. Hong has shared with the Advanced Robotics Lab is expected to have a lasting, positive impact on LG’s robot business.

In recent years, to grow its competitiveness in the fast-moving field of robotics, LG has actively engaged in several educational initiatives designed to enhance the knowledge and expertise of its dedicated team of researchers. In 2021, the company even helped to establish a program at RoMeLa that is already helping to develop the next generation of robotics research talent.

Its teaming up with Dr. Hong isn’t the first time LG has collaborated with a leading robotics expert. In 2020, the company began a partnership with Kim Sang-bae, a renowned robot scientist and professor at the Massachusetts Institute of Technology (MIT). Together, LG and Dr. Kim conducted research into methods for enhancing robots’ manipulation abilities, such as picking up and setting down of objects.

LG has also been working with its sister companies to accelerate the development of robot solutions, sharing knowhow and technologies to drive further innovation. Last year, LG Electronics partnered with LG Uplus, a South Korea-based mobile carrier, for an autonomous driving demonstration with a robot utilizing mobile edge computing (MEC) and a 5G core network based on Amazon Web Services’ cloud system. The demonstration formed part of the two companies’ efforts to commercialize 5G cloud robots, which are designed to perform a wide variety of tasks, including delivery and guidance, while lowering associated costs and energy usage.

Just one year ago, LG unveiled a four-wheeled delivery robot that can adjust the distance between its wheels in response to the type of terrain its traversing. LG’s delivery robot is also equipped with a 5G SA industrial terminal allowing for the transmission of high-resolution images to the MEC platform in real-time.

Through collaboration and the tireless pursuit of customer-driven innovation, LG will continue to develop diverse robots for industry and consumers that help make life easier.

Stay tuned to Beyond News to find out what else LG has in store!

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The Importance of Protecting the Planet in 3D

The gigantic LG ultra-high-definition digital billboard at New York’s Times Square is showcasing eye-popping 3D content that conveys the message that life is better when we take care of our environment. The mesmerizing digital show not only highlights the importance of LG’s Zero Carbon 2030 pledge but also the family friendly brand’s Life’s Good for All Lives message reminding audiences that climate change isn’t just a human problem, it affects every living organism on Earth.

Displayed in “forced perspective” 3D popping off the billboard located on the northeast corner of 45th Street and 7th Avenue is LG’s message welcoming in the new year for all living things, including polar bears. With its distinctive 90-degree curved design, the high-resolution electronic display delivers unforgettable visuals that bring LG’s Life’s Good philosophy to life, inspiring all who pass to take a more active role in protecting the Earth. The environmentally-themed 3D content will continue throughout the year with fresh content every half year.

Since the Zero Carbon 2030 pledge in 2019, LG has been implementing various initiatives in line with its promise to meet its commitments by the target date. By 2030, LG is on track to reduce carbon emissions generated at its worldwide business sites by 50 percent compared to 2017 figures, while simultaneously expanding its use of renewable energy.

LG’s enviable electronic billboard in Times Square, one of the world’s most visited tourist attractions, is unique because of its ability to reach 50 million people every year. Very few outdoor platforms can claim to reach as many pairs of captive eyes. And to keep things interesting, LG is adding fresh content more frequently so anyone in the area is encouraged to stop by to check out all the interesting things LG is doing in Times Square.

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A Greener Soundbar Lifecycle for a More Sustainable Tomorrow

An image of a soundbar with the phrase 'Thinking Bigger To Help the Planet' and 'Soundbars with Eco-minded Design'

Today’s enlightened consumers are far more likely to shop brands that share their desire to help protect the planet and create a sustainable future. LG Electronics, long at the forefront of adopting environmentally responsible practices, continues to innovate for better lifestyle today and a better world tomorrow.

Most representative of these efforts are the company’s soundbars. Greener at every stage of the product lifecycle, LG’s premium sound solutions employ reused and easily recyclable materials, consume less power during usage than many competing products and have been shipping in innovative, eco-conscious packaging since last year.

Every 2021 LG Soundbar product features a durable, sturdy inner casing constructed from recycled plastic with some models sporting an attractive jersey fabric covering made from recycled PET bottles.¹ LG uses an estimated total of 1.5 million 500 millimeter PET bottles per year to create the chic fabric for its soundbars, a stylish way to repurpose what is often discarded.²

For the packaging of its eco-minded soundbars, LG uses molded pulp made with recycled paper and cardboard instead of EPS foam and plastic which are difficult to break down and can further pollute the environment by off-gassing. By switching to molded pulp, LG is reinforcing its commitment to the planet and lowering the use of EPS foam by 250 tons annually. Using recycled plastics in every 2021 LG Soundbar allows the company to reduce plastic waste to the tune of approximately 300 tons per year.

Thanks to LG’s thoughtful design and advanced manufacturing processes, these soundbars deliver a minimized carbon footprint with the benefit of easier recycling and less CO₂ emissions. As such, LG’s 2021 soundbars recently received the Product Champion Award from the U.S. Environmental Protection Agency (EPA), a special accolade bestowed on the company for demonstrating significant environmental, social and economic outcomes that surpass the requirements of the EPA’s Sustainable Materials Management (SMM) Electronics Challenge.³

The 2022 LG Soundbar lineup boasts an even greater focus on sustainability than last year’s impressive range. Most new soundbars from LG have earned SGS Eco-Product recognition for their minimal environmental impact, confirmation that LG Soundbars are the responsible choice when it comes to high quality audio solutions. What’s more, the newest soundbars contain parts fabricated from recycled plastic resin and has been validated by UL’s Environmental Claim Validation Procedure (ECVP), while featuring polyester jersey fabric made from recycled materials that meets the Global Recycled Standard (GRS).⁴

LG’s 2022 soundbars are also ENERGY STAR^® certified thanks to their minimal and efficient use of power. By maximizing energy efficiency, products bearing the ENERGY STAR logo can help consumers play a part in protecting the environment.

So whether it’s soundbars, TVs, washing machines or ovens, consumers can be confident that LG is fully dedicated to delivering sustainable innovations that make life better now and well into the future.

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¹ Models SP7Y and QP5 contain recycled fabric.
² Approximately 6.5 half-liter PET bottles are used to make the jersey fabric for each SP7Y model.
³ EPA SMM Product Champion Award recipients include LG Soundbar models SP11RA, SP9YA, SP8YA, SP7Y, SPD7Y, QP5.
⁴Materials certified by UL 2809 Environmental Claim Validation Procedure (ECVP) for recycled content applies to 2022 LG Soundbar models S95QR, S90QY, S80QR, S80QY, S75Q, S65Q, S60Q, S40Q, SH7Q, SPQ8-S. Amount of recycled fabric varies by model and LG Soundbar models, which come with polyester jersey fabric made from recyled material that meets Global Recycled Standard, are S95QR, S90QY, S80QR, S80QY, S65Q, S60Q, S40Q, SH7Q.

LG Bolsters Leadership in 5G Vehicle Connectivity

Global Leader in Advanced Connectivity to Supply Premium
European Carmaker with Next-generation Telematics

SEOUL, Feb. 25, 2022 — LG Electronics (LG) continues to raise the ante in the automotive connectivity market with recent deals to supply 5G telematics solutions to premium European automaker. Already an established player in telematics, a field that combines several disciplines including telecommunications and vehicle parts technologies, LG’s Vehicle component Solutions (VS) Company has proven that it has the technological knowhow and experience to lead the auto industry in the 5G era.

According to market research firm Strategy Analytics, by 2026 approximately 67 million new vehicles worldwide will be equipped with telematics capabilities. 5G telematics communications modules, introduced only last year, are expected to account for more than 25 percent of the total vehicle telematics market by 2026. With its highly-evolved and wide-ranging core technologies, LG has already secured a competitive advantage in 5G standards, accounting for about 10 percent of global 5G standard patent approvals and ranked second globally.

From vehicle-to-everything (V2X) systems to integrated hardware and software packages and in-vehicle communications gateways, LG’s cutting-edge 5G telematics innovations deliver a new level of on-road connectivity and safety. An essential component in autonomous vehicles, V2X enables vehicles to communicate in real-time with other vehicles, nearby pedestrians and infrastructure to create a safer environment for all. Fast approaching the threshold for Society of Autonomous Engineer (SAE)’s Level 4 in which autonomous vehicles no longer require human interaction for operation, LG’s 5G-V2X technology delivers more consistent vehicle data transmission speeds. Faster, more stable communications means vehicles can recognize and respond to a variety of road conditions and driving situations instantaneously while the high-precision positioning technology, known as Advanced Global Navigation Satellite System (GNSS), can pinpoint a vehicle’s exact location to within 40 centimeters even when traveling at high speeds.

Utilizing Dual SIM Dual Active (DSDA) technology, LG’s solutions simultaneously support connected car and autonomous driving functionalities, enabling vehicle occupants to enjoy entertainment services, convenient functions and enhanced safety. The 3rd Generation Partnership Project (3GPP) Release 16^* 5G module boasts significantly improved performance and more reliable connections. What’s more, the smart, flat antenna allows automakers to maintain the aerodynamic lines of their original designs which would have been impossible with traditional “shark fin” antennas.

“Thanks to our experience and expertise in vehicle telematics, LG has been successful in winning a number of new contracts with established global automakers,” said Eun Seok-hyun, president of the LG Vehicle component Solutions Company. “With solutions that are extremely easy to implement in various vehicle models thanks to our embedded modular design, LG’s telematics hardware and software systems offer an unmatched level of flexibility for manufacturers and diverse services for end-users. A trusted partner to automakers worldwide, LG is helping to create a safer, better future on the world’s roads with its growing portfolio of advanced mobility innovations.”

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* 3GPP Release 16 enables more advanced features for autonomous vehicle, brings about smart city capabilities through advancements in industrial IoT and enhances wireless speeds and data rate transmission for millions of devices. Source: www.3gpp.org/release-16.

LG to Close Solar Panel Business

Company Ending Solar Panel Production and Sales,
Committing More Resources to Growth Business Areas

SEOUL, Feb. 23, 2022 – LG Electronics Inc. (LG) is closing the solar panel business. The decision was approved by the board of directors last night. The decision comes as uncertainties in the global solar panel business continue to increase due to a variety of contributing factors, including the intensification of price competition and the rising cost of raw materials.

LG will continue to stand behind its brand and the company will maintain support for customers of existing LG solar panels for a period of time after the business’s closure has been completed. Solar panel production itself will continue until the second quarter this year to maintain adequate inventory for future service support.

LG’s Business Solutions (BS) Company, which operates the solar panel business, will reorganize its portfolio around the key pillars: Information Technology (IT) and Information Display (ID). The company aims to accelerate growth with its diverse lineups of advanced products and tailored services.

Going forward, LG will leverage its renewable energy expertise to unlock value for its customers. The company will concentrate on growth sectors and plug into a new era of sustainability through rapidly evolving products and solutions including Energy Storage System (ESS), energy management solutions and other yet-to-be-announced advancements.

Employees who will not be continuing with LG will be offered transition support and severance packages commensurate with their tenure with the company.

The closure of the solar panel business is expected to be completed by June 30.

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LG Newsroom