Jackson Tisi's Life's Good Film Project Debuts

Jackson Tisi’s Life’s Good Film Project Debuts

Life’s Good Film on New York City Times Square.

LG’s Cinematic Ode to the Possibilities of Life
Showcases the Vision of Tomorrow’s Creative Artists

SEOUL, Aug. 27, 2021 — The Life’s Good Film, helmed by the up-and-coming director Jackson Tisi with support from LG Electronics (LG), debuts today on LG’s YouTube channel. Woven together from videos submitted by hundreds of young filmmakers from around the world, the Tisi-produced work delivers a beautiful and touching meditation on life as interpreted by young creatives.

A key component of LG’s Life’s Good campaign which kicked off in May, the Life’s Good Film Project invited 531 young auteurs from 33 countries to share their creative submissions with Jackson. Using the best footage, Tisi produced a 20-minute story showcasing the world’s budding visual storytellers’ distinctive voices, fresh perspectives and undeniable talent. The project generated considerable interest online, garnering over 140 million impressions and more than 44 million total views of related posts on social media platforms during the production process.

“I wanted to share the emotions we all have and feel in life no matter what corner of the world we come from,” explained Tisi. “Empathy is the key to communication with one another, especially when we’re getting through tough days.” At previews earlier this month, Tisi’s short was praised for its uplifting message and Tisi’s unique vision.

“An exploration through many eyes around the world, Life’s Good, is a truly singular experiment,” said Diva Vélez of New York Film Critics Online. “The film demonstrates the beautiful differences of the human diaspora and our various environments, while also revealing how completely tied in soul and spirit we are and have further become due to the global COVID-19 pandemic.”

The 20-minute short explores different aspects of a good life in six chapters: Life’s Beautiful, Life’s Community, Life’s Lonely, Life’s In Motion, Life’s an Adventure and Life’s Good. The first five chapters visualize a wide range of subject matter, from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close.

Starting today, LG will also screen the trailer of Life’s Good Film on LG’s digital billboards in Times Square in New York City and Piccadilly Circus in London. The short will make an appearance at select film festivals as well in the weeks ahead. The Life’s Good Film is now available for viewing on the LG Global YouTube channel. Additional information on LG’s 2021 Life’s Good campaign can be found here on Instagram.

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LG’s Video Conferencing Platform Delivers Real-Time Cloud-Based Telemedicine Solution

An image of video patient round - A screen displaying a X-ray result and a doctor

LG’s Proprietary Platform Integrated with ezCaretech’s Application
Offers Healthcare Providers Fast, Accurate Patient Information

SEOUL, Aug. 25, 2021 — LG Electronics’ Video Conferencing Platform is being integrated with the new ezOntheCall telemedicine service to provide medical professionals with an advanced tool for remote delivery of outpatient support. Leveraging advanced cloud computing technology, ezOntheCall offers real-time access to medical records and clinical test results stored in hospital information systems (HIS) to enable healthcare professionals to quickly and easily retrieve the most up-to-date data on patients for immediate sharing over video calls.^*

LG collaborated with healthcare technology provider, ezCaretech, to develop the telemedicine solution, adapting its Video Conferencing Platform to ensure a seamless user experience. Combining LG’s WebRTC-based Video Conferencing Platform with ezCaretech’s EMR-based telemedicine application, the solution enables medical center and hospital staff to handle administrative processes and update relevant records while communicating with patients remotely. ezOntheCall also covers outpatient services with a portal that allows patients to conveniently book follow-up appointments or consultations as well as get prescriptions refilled without having to visit their healthcare providers in person.

LG’s Video Conferencing Platform is designed to meet the growing demand of the healthcare sector for effective tools for non face-to-face diagnosis and medical consultation. Delivering high-quality audio and video, the platform works seamlessly within PC web browsers, mobile devices and Internet of Things (IoT), allowing direct peer-to-peer communication without the need for additional plugins or apps.

Selected by Saudi Arabia’s Ministry of National Guard – Health Affairs (MNGHA), LG’s latest telemedicine solution is being implemented in six major hospitals throughout the Kingdom of Saudi Arabia, including King Abdulaziz Medical City in Riyadh and approximately 70 primary healthcare centers, starting this month. Following this initial rollout, the solution will be available in the United States and other key markets later this year.

“The ezOntheCall telemedicine solution featuring LG’s Video Conferencing Platform will usher in a new era of remote patient services,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG is focusing on the changing needs of the market and in partnership with key players across diverse sectors such as healthcare, we continue to invest heavily in the next generation of remote cloud-based service solutions.”

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^*Meets requirements of the U.S. Office of the National Coordinator for Health Information Technology and complies with the Health Insurance Portability and Accountability Act.

From Brand Trust to Consumer Desire

Through its unending quest to bringing about innovations that better people’s lives, LG has won over the hearts of consumers all around the world, especially in India where the brand has been loved for more than two decades. Such loyalty was confirmed by research group TRA when it named LG India’s Most Trusted Brand for washing machines, refrigerators and TVs in 2020. This year, LG was elated to learn that Indian consumers had elevated their opinion of LG, naming it India’s Most Desired Brand in the TV, washing machine and refrigerator categories.

The 7^th edition of the Most Desired Brands 2021 Report was developed by TRA Research, a brand intelligence and data insights firm dedicated to understanding and analyzing stakeholder behavior. The report includes the opinions of more than 2,000 consumer-influencers across 16 Indian cities who were asked about their favorite brands. The top 1,000 brands were ranked using four foundations of desire: aspirational appeal, rational appeal, emotional appeal and communication appeal.

In India, where LG has been operating for 24 years, the achievement is confirmation of LG’s long-standing commitment to putting customers first with services and products that deliver unmatched performance, quality and style. For example, LG India extended insurance coverage with purchases of LG home appliances as part of its COVID-19 Health Insurance Consumer Promotion to provide up to INR 50,000 to COVID-19 patients and INR 20,000 to customers affected by vector-borne diseases such as dengue and malaria. This effort was widely appreciated by Indian consumers during this critical time and reinforced LG’s reputation as a socially responsible and caring brand.

Another initiative that demonstrated LG’s commitment to Indians was its Life’s Good when we better it campaign featuring Bollywood movie star Kunal Kapoor. The film portrays’ India’s young creatives achieving their dreams and setting new benchmarks through advanced and smart technology most desired by this generation. And for tomorrow’s consumers, brands must be committed to running their businesses more sustainably and LG has been leading the market in e-waste management to ensure the responsible disposal of electronic wastes.

LG Electronics believes that the consumer experience is just as important as the products themselves when building brand trust and brand desire. This is why LG is more committed than ever to running its business responsibly, supporting local communities and continuing to innovate for better lives around the world, including India.

Contributed by LG India

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Creating Unforgettable Memories in the Metaverse

Employees’ virtual avatars throwing their hats in the air to celebrate graduation during LG’s online metaverse ceremony.

Adapting to a new lifestyle of working and learning from home, people are eager to experience new ways to feel more collaborative and connected. Recently, LG took this challenge to a whole new level by creating an entire virtual world for employees graduating from a professional training program.

For years LG Electronics and Carnegie Mellon University (CMU) have been partnering on a software certification program for LG employees. This year, with more than a hundred LG employees completing the program during the pandemic, LG invited employees and officials to a metaverse graduation ceremony.

Students were able to choose a personal avatar and interact with other avatars in the virtual world, participating in games and tours of LG headquarters and the CMU campus before the ceremony. At an event hall on the CMU campus, students’ avatars then received a certificate marking the completion of training. The festivities wrapped up with a party and virtual fireworks.

“Our first metaverse graduation ceremony provided an opportunity for employees who have completed software expertise training to share the joy of a job well done with one another,” said LG president and CTO I.P. Park.

To date, approximately 600 students have experienced the coursework with more than 1,000 professionals expected to graduate by 2023. Many graduates have taken on new roles in LG as AI specialists, software architects and software security specialists after completing the program. To further bolster its software expertise, LG is partnering with other globally renowned universities including New York University, University of Southern California, University of Toronto and Korea Advanced Institute of Science and Technology (KAIST) in addition to Carnegie Mellon University.

Matthew Bass, associate director at Carnegie Mellon University said, that this year’s graduates were “truly impressive… the teams worked incredibly hard and the results far exceeded our expectations when this project was initially put together.”

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LG Records 6G THz Band Milestone

The power amplifier developed by LG and Fraunhofer HHI and Fraunhofer IAF demonstrating the transmission and reception of wireless 6G THz data.

Successfully Transfers Data Over 100 Meters on 6G THz Band,
Leads Development of 6G Communication Technology

SEOUL, Aug. 19, 2021 — LG Electronics (LG) successfully demonstrated the transmission and reception of wireless 6G terahertz (THz) data over 100 meters in an outdoor setting. This milestone was achieved in collaboration with Fraunhofer-Gesellschaft, Europe’s largest applied research lab, on August 13 with the data traveling between Fraunhofer Heinrich Hertz Institute (HHI) and the Berlin Institute of Technology in Germany.

As 6G THz has short range and experiences power loss during transmission and reception between antennas, one of the biggest challenges in the evolution of wireless 6G has been the need of power amplification to generate a stable signal across ultra-wideband frequencies. The power amplifier developed by LG, Fraunhofer HHI and Fraunhofer Institute for Applied Solid State Physics (IAF) was crucial to the success of this latest test.

The power amplifier is capable of generating stable signal output up to 15 dBm in the frequency range between 155 to 175 GHz. LG was also successful in demonstrating adaptive beamforming technology which alters the signal’s direction in accordance with changes to the channel and receiver position as well as high gain antenna switching which combines output signals of multiple power amplifiers and transmits them to specific antennas.

With global standardization targeted for 2025 and commercialization within four years thereafter, 6G networks will be able to support faster wireless transmission and communication speeds with low-latency and high-reliability. 6G will be a key component of Ambient Internet of Everything, the emerging technology that aims to improve living and business environments by making them more sensitive, adaptive, autonomous and personalized to consumers’ needs by recognizing human presence and preferences.

LG Electronics is leading the way in securing 6G core technologies through a number of early-mover initiatives. In 2019 LG established the LG-KAIST 6G Research Center in partnership with the Korea Advanced Institute of Science and Technology, the country’s foremost research university. Earlier this year, LG and KAIST brought on board Keysight Technologies Inc., a global manufacturer of wireless telecommunication testing and measuring equipment, to take the collaboration to the next level. In June, LG was elected chair of the Applications Working Group of the Next G Alliance, the industry initiative of the Alliance for Telecommunications Industry Solutions (ATIS) to advance mobile technology leadership in 6G for the next decade and beyond in North America.

“The success of this test demonstrates that we are ever closer to the successful application of terahertz radio communication spectrum in the upcoming 6G era,” said Dr. I.P. Park, president and CTO of LG Electronics. “Our successful partnerships with local and global research institutions and organizations to advance the development of 6G capabilities have been very rewarding.”

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LG Electronics Launches Innovation Center to Accelerate New Business Creation

LG NOVA to Partner with Startups and Entrepreneurs to Innovate,
Improve Quality of Life

SEOUL and SANTA CLARA, Calif., Aug. 18, 2021 — LG Electronics has formed LG NOVA, its new Silicon Valley-based innovation center, tasked with creating a collaborative ecosystem to accelerate the growth of new ideas that embody LG’s innovation for a better life philosophy. Powered by the LG brand and resources, LG NOVA will partner with startup and entrepreneur communities to scale up ideas and concepts to its next stage of development, working with them to build new businesses.

LG NOVA will engage with innovators in North America and around the world who are creating accessible, socially impactful solutions that push the envelope of the technologically advanced lifestyle. The innovation center is focused on catalyzing solutions that improve accessibility, mobility, usability and connectivity – for home, work, school and life, as well as ideas and approaches for carbon reduction and renewable energy.

“Innovation can be sparked in many ways, and the best innovations happen through collaboration,” said Dr.Sokwoo Rhee, corporate senior vice president for innovation at LG Electronics and head of LG NOVA. “That’s why we created this philosophy of outside-in innovation, and that’s the guiding principle behind LG NOVA.”

William Cho, global chief strategy officer for LG Electronics, added, “LG has had a longstanding commitment to innovation for a better life, and LG NOVA is a testament to how we will help fuel and promote new ideas to build a better future and ultimately, better quality of life for all.”

The LG NOVA ecosystem serves as the median network to connect fresh ideas from startups to businesses. What’s more, its community focus helps foster cross-pollination of innovative thinking and conversations that can result in corporate collaborations, joint ventures and business initiatives between small and medium-sized businesses and enterprises.

With a world-class team of experienced leaders, industry veterans, former White House Presidential Innovation Fellows, entrepreneurs-in-residences, and leading challenge and innovation program executives, LG NOVA offers startups and innovators opportunities for mentorship and resources to help them achieve optimal growth. LG NOVA’s innovation-growth approach combines strategic partnerships, incubation, investment and industry collaborations to create a strong network to support founders, startups and entrepreneurs.

Learn more about LG NOVA at www.lgnova.com.

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Navigating the Future of Connected Living

The title page of the LG ThinQ 2021 Smart Home Report with several illustrations of its smart products

Navigating the Future of Connected Living

It’s no longer news to say that innovations and advances in technology can have a profound change on lifestyles. While smart homes and smart products have clearly been embraced by mainstream consumers, what hasn’t been clear is what benefits users are actually getting in return for their investments. With this in mind, LG dug deeper into how homes of the new age are transforming everyday lives. By gathering the opinions of 857 U.S. smart homeowners, the LG ThinQ 2021 Smart Home Report reveals just how smart homes can be a win for everyone.

No Need For An Advanced Degree

Contrary to what many might think, less tech-savvy users are actually more satisfied with their smart homes with twice as many users between the ages of 50 and 54 (60 percent) responding that they were “very satisfied” compared to participants in the 25-29 age group. Satisfaction was higher for older homeowners as they spend more time at home with their families compared to other age groups, affording them more time to fully enjoy the benefits of their smart homes. The fact that smart homes provide adaptable, easy-to-use solutions was an added plus. Smart homes can be enjoyed by everyone regardless of tech fluency or age and they can play an important role in narrowing the digital divide.

Flexible Homes Adapt To Unique Lifestyles

While smart homes are designed to be universally beneficial, those benefits have the advantage of being unique to every individual. The survey revealed how smart spaces are providing flexible solutions that adapt to distinctive lifestyles based on users’ key values, interests and hobbies. For example, when it comes to leisure time, survey respondents with a passion for gardening named the remote control/voice command function of their smart TVs, refrigerators and washing machines among their top three most utilized features as they allow users to communicate with their products even when they’re busy in the garden.

Paving A Smart Way For Sustainable Living

Today’s smart homes are setting a new benchmark for environmentally-friendly living. Among the long list of smart home benefits, saving energy was mentioned most frequently by respondents. Through energy optimization features found in the latest connected products, smart homes help users achieve a more sustainable way of life while protecting consumers from hefty energy bills.

The LG ThinQ Smart Home Report presents an interesting look at how consumers’ lifestyles may change in the years ahead, a blueprint for those interested in incorporating smart technologies in their everyday lives. Click here for the full report.

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Going the Extra Mile for Customer Service

LG's qualified technicians holding flowers at an event commemorating the LG and Opalnet partnership.

As anyone who has dealt with customer can attest, good service is one of the most important factors that determines customer satisfaction and loyalty, and a key component of a brand’s reputation especially in the last mile of a customer’s journey. But ensuring that existing customers are well taken care of is easier said than done, given the pressure to bring in new customers in today’s uber competitive world.

With this challenge in mind, LG in East Africa in partnership with Opalnet, its authorized local distributor, kicked off an enhanced customer service initiative to give customers a memorable experience from the point of sale until their next purchase of an LG product. The Last Mile program was developed to deliver high quality support to customers and enhance their after-sales experience through LG’s service centers in key towns across the region.

As part of the initiative, all products are delivered at no extra cost to customers, with free installation when applicable along with personal demonstrations of advanced features such as LG ThinQ. All customers are eligible for a 7-day trial program on all purchases along with support via a toll-free line, video call or in-home visit within 24 hours by qualified service technicians. Core components of home appliances are covered by LG’s generous 10-year warranty and for products no longer under warranty, affordable repair service and discounts on new product are offered.

To reach out to more customers who may not live a convenient distance from existing service centers, an additional 16 trucks and 3 motorbikes are employed to provide mobile service across the East African region. In Tanzania, more than 20 refurbishing shops will assist customers who are interested in repairing their own products that might otherwise end up in a landfill.

Throughout the customer’s entire journey, LG in Kenya is committed to providing the best experience possible with personalized customer care until the very last mile.

Contributed by LG Kenya

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LG OLED Recognized for Decade of TV Innovation at 2021 EISA Awards

LG’s Innovative Home Entertainment Solutions Honored
Once Again by the World’s Foremost Experts in Consumer Electronics

SEOUL, Aug. 16, 2021 — LG Electronics (LG) has added to its impressive record of success at the EISA Awards, with five of its home entertainment innovations earning accolades for the 2021-2022 award season. Held annually by the Expert Imaging and Sound Association, the world’s largest consumer electronics editorial organization, the EISA Awards honored the following LG products for their outstanding performance and superior design: LG OLED TVs (models OLED65G1, OLED48C1), LG QNED Mini LED TV (model 75QNED99), LG Eclair Soundbar (model QP5) and LG TONE Free True Wireless Stereo (model FP8) earbuds.

LG’s 65-inch G1 OLED TV being named EISA BEST PREMIUM OLED TV 2021-2022, marks the 10^th consecutive year of accolades for LG OLED TV. LG 65G1 sets a new standard for picture quality and next-gen viewing experience with its ultra-bright OLED evo panel and powerful α (Alpha) 9 Gen 4 AI processor. Described as “a thrilling statement” by EISA judges, LG’s TV boasts support for both Dolby Vision IQ and Dolby Atmos, future-proofed HDMI connectivity and a wide range of smart features.

LG’s 48-inch C1 OLED TV earned EISA’s first-ever BEST GAMING TV award. Featuring LG’s own OLED panel and video-processing technologies with support for Dolby Vision HDR across all four of its HDMI inputs, the versatile 48-inch 4K 120Hz screen size is ideal for both living rooms and gaming dens. What’s more, LG’s Game Optimizer and Game Dashboard features delivers genre-specific presets and customizable display settings as well as variable refresh rate (VRR) and auto low latency mode (ALLM) for tear-free visuals and responsive control.

This year’s EISA 8K TV honor went to LG QNED Mini LED TV, which delivers greater details and more accurate colors with its combination Quantum Dot NanoCell color technology and mini LED backlight compared to conventional LCD TVs. LG’s Quantum Dot NanoCell panel offers enhanced brightness, deeper blacks and brilliant hues, its advanced backlight with unique dimming zones delivering precision illumination for an ultra-high contrast ratio.

In the soundbar category, LG Eclair brought home a win for EISA SOUNDBAR INNOVATION. LG’s most compact soundbar to date, the distinctive LG Eclair is especially suitable for smaller spaces, its chic, rounded design encased in a stylish fabric enclosure blending in with any decor. This small but powerful unit features a wireless subwoofer with twin 5.25-inch drivers and bipolar configuration that minimizes vibrations so users can enjoy satisfying audio performance with deep, rich bass without upsetting the neighbors.

A first for LG in the EISA IN-EAR HEADPHONES category, LG TONE Free earbuds earned a win for outstanding sound with advanced features not found in any other TWS product. Boasting LG’s new 3D Sound Stage technology, LG FP8 creates an authentic sense of space, aided by larger drivers and diaphragms for solid, distortion-free bass. For peace of mind, LG’s UVnano case with UV-C LED eliminates germs and bacteria from the eartips while recharging (wired or wirelessly). Its 10-hour battery life between charges, fast charging and IPX4 rating all contribute to excellent on-the-go convenience while LG’s ergonomic Arc Design ensures a perfect fit for an active lifestyle.

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Celebrating a Night of Luxury and Innovation

The Royal Philharmonic Orchestra’s string quartet playing at the UK’s LG OLED R launch event.

As a work of art designed to fit the most luxurious of lifestyles, LG SIGNATURE OLED R features an entirely unique form that transforms any space into a sight to behold. In celebration of its highly anticipated launch, LG UK held a star-studded event that gave the rollable marvel a welcome befitting of its cutting-edge technology and first-class design that so effortlessly intertwines.

With nearly 90 names on the guestlist, including those of media representatives and the movers and shakers of London, attention quickly shifted to Cromwell Place, South Kensington’s hub for the arts, which was host to the exclusive evening drinks reception that officially unveiled the world’s first rollable TV, LG SIGNATURE OLED R, to the British Isles.

The extravagant event also presented LG SIGNATURE with the perfect opportunity to touch on its status as Corporate Partner of the Royal Philharmonic Orchestra, and an announcement on how it was to become the official Digital Partner of Cromwell Place.

Peter Booth

Hosted in the ground’s Pavilion Gallery, attendees were able to listen to exclusive vignettes by members of the Royal Philharmonic Orchestra’s String Quartet as they enjoyed champagne and canapés. After the main reception, guests were ushered into the ‘hidden gallery’ where LG SIGNATURE OLED R was unveiled to the backdrop of a stunning light show and an elating performance by the Royal Philharmonic Orchestra’s Brass Quintet, followed by an introductory speech by LG Commercial Director, Peter Booth.

(From left) Zara Martin, Mariano Vivanco and Tallia Storm

The VIP guests in attendance included DJ and model Zara Martin, renowned fashion photographer Mariano Vivanco, singer Tallia Storm, DJ Twiggy Garcia and producer Juliette Larthe.

Twiggy Garcia and Juliette Larthe

After the unveiling, guests were invited to take a closer look at the ground-breaking device’s unmatched craftsmanship and completely unique design that help the TV redefine the meaning of innovation. The event proved to be a resounding success, generating buzz on social media as well as coverage across top news platforms. The celebration of luxury and exceptional technology undoubtedly made the launch of LG SIGNATURE OLED R a night to remember.

Contributed by LG UK

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LG Commits to Most Aggressive Target for Reducing GHG Emissions

By Aligning With Business Ambition for 1.5°C
LG Joins Movement to Support Science Based Target Initiative

SEOUL, Aug. 11, 2021 — LG Electronics (LG) today announced its commitment to set targets to follow science-based targets with the goal of cutting greenhouse gas (GHG) emissions in the use phase of major LG products by 2030, making LG the first Korean company to participate in the net zero global campaign, Business Ambition for 1.5°C. The campaign, led by the Science Based Targets initiative (SBTi) with support of the CDP, United Nations Global Compact (UNGC), World Resources Institute (WRI) and World Wide Fund for Nature (WWF), has commitments of participation from nearly 700 global companies.

LG announced its Zero Carbon 2030 initiative in 2019, committing to reduce the total amount of direct carbon emissions and indirect emissions generated during the production process by 50 percent compared to the 2017 baseline. With its commitment to Business Ambition for 1.5°C, LG is setting a new target to also reduce GHG emissions generated during the use phase of products such as refrigerators, washing machines and residential air conditioners, a far greater challenge. In fact, LG’s report to the CDP this year showed that the use phase of major products accounted for more than 80 percent of its greenhouse gas emissions.

Science-based targets as promoted by SBTi are in line with the latest research and what is deemed necessary to meet the stretch goal of the Paris Agreement to limit global warming to 1.5 degrees Celsius. LG’s carbon emission reduction target to reduce emissions in the entire manufacturing process from production to use by 2030 will be reviewed and validated by SBTi based on scientific data.

“LG’s current activities are in line with our mid- to long-term ESG strategy to produce eco-friendly products and services for future generations,” said Kim Joon-ho, executive vice president and head of LG Electronics’ Quality Management Center. “LG is actively working on environmental solutions focusing on the themes of net zero and circular economy so that future generations can enjoy a better life and contribute to a better tomorrow.”

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Enhanced LG Channels Features New UX and Expanded Selection of Free, Premium Content

A wall-mounted LG TV in a modern living room displaying LG Channels with the movie 'In Time' on its Watch Now page

Redesigned Interface and Popular K-Content Makes the Viewing
Experience Even More Enjoyable And Engaging on LG Smart TVs

SEOUL, Aug. 10, 2021 — LG Electronics (LG) is upgrading its free, premium content streaming service, LG Channels, to provide an enhanced viewing experience for LG smart TV customers. In addition to the redesigned UI, the upgrade introduces more channels and a wider range of content for viewers to enjoy, including popular K-content, movies, sports, music and news, increasing its current 1,600+ channels to 1,900 channels.^*

With viewership and viewing time of LG Channels doubling compared to last year, LG is expanding LG Channels’ global availability from 14 to 25 countries, tripling its European coverage by the end of the year. LG Channels will also be coming to more than 30 brands of smart TVs powered by LG’s own webOS TV platform, including Motorola, JVC, Polaroid and MASTER-G.

LG Channels’ new UI is designed to help users navigate more intuitively and easily with an enhanced content recommendation function that analyzes viewing preferences to suggest the most relevant offerings from its broad library of free content. The new UI is available for LG smart TV models running webOS versions 5.0 and newer, with a version for webOS 3.0 through 4.5 coming soon. The LG Channels app for smartphones will launch later this year starting in North America, giving users another convenient way to enjoy the content.

With LG’s partnership with the South Korean digital media platform company, NEW ID, LG Channels has been adding fresh, compelling K-content to the LG Channels library since 2020. As part of its service expansion, LG is set to launch more channels and expand availability to more countries. The premium Korean movie channel, NEW K.MOVIES, launched in Europe and will soon be available in North America and Mexico where interest in Korean entertainment is at an all time high.

And LG will continue to expand its collaboration with leading global and local content providers to enrich the viewing experience on LG TVs, further diversifying its programming for new audiences with channels such as Rakuten Viki, OnDemandChina, BABY SHARK TV and Kids Pang TV. Rakuten TV, already featured on LG Channels in major European markets, offers the best selection of curated content from different categories including comedy, action, drama and Rakuten Stories. The Rakuten TV app can be quickly and conveniently accessed via a dedicated hot key on the latest LG Magic Remote.

Additionally, more than 100 Pluto TV channels will be coming to LG Channels later this year in select countries in Europe and Latin America. Pluto TV offers a curated selection of unique channels with local and international fare for all interests and ages, such as Pluto TV Action, Masterchef, Pluto TV Cinema, Pluto TV Telenovelas and Pluto TV Anime.

And thanks to LG’s distribution partnership with Amagi, renowned producer Quincy Jones’ global hub for music and culture Qwest TV will be launching on LG TVs in France, Germany, Spain, Italy, Brazil and Mexico by the end of 2021. As an added bonus local services such as Hollywire will be coming to Brazil and Mexico while Spanish viewers will be able to enjoy TV UP.

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^* Availability of channels to vary by region and country.

New Eye-Catching LED Signage at London’s Wembley Stadium Welcomes Spectators Back

An image of new LED facade erected at the Wembley stadium (Night/Front view)

Growing Demand for Large-scale LED Digital Signage
Solutions at Major Venues as Live Spectator Sports Return

SEOUL, Aug. 9, 2021 — Fans of UEFA Euro 2020 in London were the first to experience LG Electronics’ LED High Brightness digital signage installed in time for the eagerly awaited games. Visible above the main entrance of Wembley Stadium connected by EE, one of the most iconic sporting and entertainment venues in the world, LG’s advanced digital signage was the stadium’s most significant upgrade in decades as it welcomed sports fans back as a host of key matches and the FA Community Shield, the traditional curtain-raiser to the English football season.

The new signages at Wembley include a 424.5 square meter LED façade erected at the venue’s Great Hall and two accompanying 207.9 square meter units flanking the larger LED. LG’s LED High Brightness are ideal for announcements – whether they be in the form of video, image or text – through the day and night. The system boasts a structure and cabinet design that still allows people inside the Great Hall to enjoy the vista outside, even when content is being displayed. Moreover, due to their size, brightness and picture quality, LG’s digital signages provide venues such as Wembley with an effective as well as attention-grabbing means of communicating with guests as well as the general public.

Other outdoor LED signage solutions to debut this sports season at Wembley include LG’s signages with various formats and different types as well as one indoor LED signage. Strategically positioned on the parapet, letterbox, gantry, and within two of the lift shafts, LG’s solutions will not only provide information and entertainment but seating directions as well.

LG’s advanced signage solutions are ideal for showing live footage, replays, announcements and more, expanding and adding value to the spectator’s overall entertainment experience. By leveraging its expertise in display technology and know-how in providing versatile solutions suitable for a wide range of sectors, LG is strengthening its status as a key player in the commercial signage sector.

“It’s an honor to have our LED High Brightness greet visitors to London’s Wembley Stadium,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “By showcasing our solutions at international landmarks, we’re able to demonstrate the advantages of our advanced LED technology to a global audience.”

“Wembley Stadium is an iconic venue which plays host to some of the world’s biggest sporting events and entertainment acts,” said Liam Boylan, Wembley Stadium Director. “We’re always looking to improve the audience experience and that’s why we’re excited to add LG’s LED High Brightness signage to our facility.”

In addition to Wembley, LG digital signage solutions can be found at other major stadiums in the UK including Etihad Stadium, home to Manchester City F.C., and Tottenham Hotspur Stadium, home to North London’s Tottenham Hotspur.

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Haute Couture Lit

Influencer Eliana Chrysikopoulou pictured with LG G1 OLED at Koudounaris’s showroom

LG OLED TVs are one the most powerful mediums for contemporary fine arts and high fashion thanks to its impeccable display, unique design and premium aesthetics that set it apart from the conventional. To prove this, LG Electronics recently collaborated with talented artists from all around the world.

“Effect of Spring at Giverny” by Claude Monet

In Greece, LG worked with the country’s most gifted fashion designers, Vassilis Zoulias and Stelios Koudounaris, who have deemed highly of LG’s self-lit OLED technology to feature exquisite detail of high fashion and have LG OLED G1 TVs proudly displayed in their ateliers to bring inspirations to their artwork.

Vassilis Zoulias (right) with “Self-Portrait” by Paul Cézanne

Vassilis Zoulias has been shaping fashion trends in Europe. He’s especially loved by movie stars, celebrities and politicians, who love his elegant garments that bring powerful emotions to life in various shapes and patterns. Zoulias pursues a sophisticated and contemporary style that is easy to wear and fits comfortably for all body types. And, while working with LG, Zoulias found that the sleek and minimal LG OLED G1 TV blends seamlessly into his atelier and, thanks to its special Gallery stand, could be placed wherever he felt the art-like device best complemented his latest work.

Stelios Koudounaris

Representing the new generation of Greek fashion, Stelios Koudounaris has run 24 women and 13 men’s collections to his name. Since introducing his very first collection in 2008 when he was only 27 years old with his own unique aesthetic identity, Koudounaris has risen as one of the most prominent and influential designers among a new generation of Greek fashion. At his showroom, LG OLED G1 TV’s Gallery Mode displays his collections and fashion shows with lifelike details of the unique textures and fabrics of his pieces, so visitors can experience his whole collection vividly on LG OLED G1 TV.

Thanks to its advanced self-lit pixels, LG OLED TV opens up new possibilities in various fields of arts including fashion design, providing outstanding picture quality along with a touch of sophistication and elegance to any room on top of the latest cutting-edge technologies that come together for a completely unique viewing experience.

What’s more, to give consumers around the globe complete access to selected art works through the flawless screen of LG OLED TVs, LG Greece has collaborated with the Basil & Elise Goulandris Foundation. This magnificent collection focuses on new and contemporary art as well as masterpieces by Cézanne, Vincent van Gogh and Monet.

Stay tuned for LG’s continuous effort to delve into unique spheres to shed light on its innovative products that offer both high quality and aesthetic appeal.

Contributed by LG Greece

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