Commitment to Advancing Green Building

The LEED Platinum Certified LG North American headquarters campus in Englewood Cliffs, New Jersey

LG Electronics was honored by the U.S. Green Building Council with the 2021 USGBC Leadership Award for the company’s LEED Platinum Certified LG North American headquarters campus in Englewood Cliffs, New Jersey. The USD 300 million project is a showcase for environmentally friendly design, having achieved Leadership in Energy and Environmental Design (LEED) Platinum New Construction certification, the highest-level rating that distinguishes buildings that promote employee well-being, are energy and water efficient, and preserve open space and ecosystems.

LG increased green space on the 27-acre site by 50 percent, maintained woodlands and wetlands and planted more than 1,500 new trees native to New Jersey. Incorporating the company’s own green-building technologies, the facility features highly efficient LG HVAC technologies to maximize energy conservation and an 7,900 square meter rooftop array of LG solar modules to generate clean electricity on-site and help reduce carbon emissions. Other award-winning technologies and systems from LG – including digital signage displays and smart appliances – also are integrated throughout the property.

The campus is one of only 10 new construction buildings in the state of New Jersey and one of 894 projects in the United States to earn the coveted LEED Platinum distinction. The 32,516 square meter building’s design has been applauded by conservation groups for protecting the iconic vistas and integrity of the nearby Palisades Park, a national natural and historic landmark.

As one of the newest, most state-of-the-art office facilities in the region, the LG campus can be considered a post-COVID-19 model for companies looking to move from urban centers to more suburbs, into more affordable space closer to where their employees live. The spacious floor plans will allow LG’s employees to spread out in the open-plan office environment.

Direct connections with the outdoors are emphasized. The architectural design of the building, which contrasts a well-crafted, high-tech machine with nature, distinguishes it in the local market. Designed by global design, architecture, engineering and planning firm HOK in collaboration with LG, the project has also garnered attention for its innovative and thoughtful design including multiple sustainability awards from regional chapters of the American Institute of Architects.

Ken Drucker, HOK’s design principal, said, “The resilient design of the building supports the health and well-being of LG staff while also respecting and supporting the invaluable Palisades ecosystem and wider community.”

Presented at the USGBC Live virtual event, the 2021 USGBC Leadership Awards recognize the best of USGBC’s 10,000 member organizations, a network of committed professionals with more than 106,000 LEED commercial projects in more than 180 countries and territories around the world. The efforts of the honorees such as LG stand out as exceptional examples of sustainability leadership among a strong and growing network of projects, companies and individuals.

Contributed by LG USA

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LG Playing Key Role in 6G Development

LG Selected to Lead Next G Alliance’s Applications Working Group

SEOUL, June 15, 2021 – LG Electronics (LG) announces the election of Dr. Lee Ki-dong, principal research engineer at the Research and Standards Lab in LG USA, as chairperson of the Applications Working Group of the Next G Alliance until 2023, the industry initiative of the Alliance for Telecommunications Industry Solutions (ATIS) to advance mobile technology leadership in 6G for the next decade and beyond in North America.

Setting the stage for the eventual commercialization of 6G, the Next G Alliance, a collaboration of about 50 leading information and communications companies all working toward the common objective of advancing 6G technology, will influence and encompass the full lifecycle of research and development, manufacturing, standardization and market readiness. Within the Next G Alliance, the Applications Working Group is responsible for identification, assessment and steering the landscape of 6G technology use case scenarios, coordinating with other Next G Alliance groups to advance the 6G roadmap in North America.

Spearheading LG’s leadership in the Next G Alliance is Dr. Lee, who has been actively involved for over 20 years in research and standardization of mobile and satellite communications systems in various organizations, including IEEE and 3GPP. He previously served as Vice Chairman at as 3GPP System Architecture Working Group 1 from 2015 to 2019 and extended his specialty to the automotive industry. Dr. Lee received his Ph.D. in Operations Research, Industrial and Systems Engineering from the Korea Advanced Institute of Science and Technology (KAIST).

“The work of the Next G Alliance is paving the way for 6G, and the Applications Working Group will play a key role in defining the future of telecommunications,” said Dr. Lee. “LG has a long and storied history as a leader in the wireless technology space and it’s an honor to be able to represent LG in this important initiative.”

As a pioneer in vehicle-to-everything (V2X) innovations, LG sees the importance of 6G for the future of mobility. A mobile system that transmits information at high speed via ultra-responsive, ultra-reliable and ultra-low latency connection is essential to the success of next-generation autonomous vehicles. Low latency is critical when cars are travelling at high speeds and communication from vehicle to vehicle, vehicle to infrastructure or vehicle to pedestrian through 6G can help prevent accidents for a safer driving experience.

LG Electronics has been active in 6G research for some time, launching the LG-KAIST 6G Research Center in South Korea in 2019 as well as partnering with the Korea Research Institute of Standards and Science to study emerging 6G technologies. Earlier this year, LG and KAIST brought on board Keysight Technologies Inc., a global manufacturer of wireless telecommunication testing and measuring equipment, to take the collaboration to the next level.

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The Ultimate Challenge From the Lowest Point on Earth

A runner using the Run Jordan VR smartphone app to run the LG Dead Sea Half Marathon Virtual Race.

During social distancing, running continues to be one of the most popular ways to stay in shape. But running with others has been more challenging. To bring the feeling of running a marathon to the lives of Jordanians, LG Electronics organized one of the region’s most popular events without putting any runner’s health at risk.

LG Dead Sea Half Marathon 2019

In partnership with the Jordanian Association for Charitable Marathons, LG Electronics sponsored the LG Dead Sea Half Marathon Virtual Race. Since 1993, the annual Dead Sea Marathon has been held in Jordan at 418 meters below sea level, giving it the fitting motto, “From The Lowest Point on Earth, WE RUN ANYWHERE.”

From May 28 to June 6, this year’s marathon was held virtually to ensure the safety of the runners. For eight days runners could track their progress on the Run Jordan VR smartphone app. Once the race started, the action was all on the app itself. Runners were able to run and compete with each other for the first time in over a year.

Those willing to challenge themselves selected one of three goals: 5km, 10km and 21km. During the race runners were able to track their own goals using their smartphones. Regardless of records and numbers, all runners who completed the race were awarded with medals for their effort because the most important objective was participation.

“It’s been one of our greatest achievements supporting the LG Dead Sea Half Marathon Virtual Race,” said Lina Al-Kurd, director general of the Jordanian Association for Marathons. “With the help of LG we were able to mobilize our global community to run a marathon from anywhere around the world. We look forward to racing side-by-side again soon.”

“Even during these difficult times LG has kept faith in the spirit of sports and in our partnership with the Jordanian Association for Charitable Marathons,” said Jeong Young-hak, managing director of LG Electronics Jordan. “We will continue to support the local community and encourage them to live life to the fullest until we can return to normality.”

LG will continue to support local communities in new and inventive ways until we can come together again in good health, and this year’s virtual marathon shows the unlimited possibilities with LG.

Contributed by LG Jordan

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Stars Align in Nollywood

The Hollywood sign with the ‘H’ replaced with ‘N’ to spell out Nollywood

Photo Credit: The Daily Times

Over the past three decades, the Nigerian film industry has built up a remarkable reputation for not only producing some of the most exciting films in the region but also for inspiring new film industries across the entire Africa continent on its way to becoming the world’s second largest film producer.¹ Nollywood, as it’s better known, is one of the best ways to showcase and experience the diverse cultures of Nigeria and Africa.

With the rise of the African cinema industry, more Nigerians and fellow Africans have been able to discover and appreciate blockbuster films that feel much closer to home. A recent study even showed that Nigerians are spending much of their free time getting together with friends and family to watch domestic films instead of foreign imports.²

As one of the world’s most familiar consumer electronics and home appliance brands, LG Electronics is investing in African consumers’ love of great entertainment and its power to bring people and cultures together by partnering with big screen superstars Richard Mofe-Damijo and Rita Dominic who were named LG Brand Ambassadors. As the celebrity spokesperson for LG OLED TVs, Mofe-Damijo is involved in events and social engagement activities to introduce consumers to the advantages of LG OLED TV technology. As the new face for LG home appliances, Dominic will be featured in advertising campaigns as well as participate in product launches and social media influencer activities on behalf of the company.

Richard Mofe-Damijo, better known as RMD, is a Nigerian actor, writer, producer and lawyer who even represented the country’s Delta State as Commissioner for Culture and Tourism. In 2005, he won the Africa Movie Academy Award for Best Actor in a leading role and later went on to receive the ceremony’s Lifetime Achievement Award in 2016.

A beloved actress, producer and the co-founder of The Audrey Silva Company, Rita Dominic got her first starring role in Nollywood hit A Time to Kill, and has starred in over 100 Nollywood movies since, earning several prestigious awards in the process. Rita is the only actress to have won AMVCA’s Best Actress award in both the drama and comedy categories and remains the only West African actress to have won at Kenya’s Kalasha Awards. Undisputedly one of Africa’s finest leading ladies, CNN has described her as a “silver screen icon” capable of “embodying a range of colorful characters.”

“Richard Mofe-Damijo’s undeniable style resonates with the essence of our OLED TVs, while Rita Dominic is a woman of the people, hugely popular because of her graceful poise and powerful brand identity. This is why we wanted both as our newest ambassadors,” said Kim Dong-youn, managing director of LG Electronics West Africa.

“The brand’s state-of-the-art living solutions seamlessly combine the best designs with the most advanced technologies to achieve ultimate performances,” said Dominic. “They’re never willing to settle for second-best particularly in a time when most people around the world are either working or learning from home.”

Much like how films and the cinema experience not only bring people together but also connect on a deeper emotional level, LG Electronics is committed to making life better for consumers around the globe with its various innovations that have been endorsed by inspiring ambassadors that consumers can resonate with.

Contributed by LG Nigeria

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¹ https://www.pwc.com/ng/en/publications/spotlight-the-nigerian-film-industry.html
² https://www.academia.edu/41894744/Language_and_identity_Nigerian_video_films_and_diasporic_communities

LG and Highbrow Deliver Expertly-Curated Educational TV Content to Young Learners

The Highbrow app displayed on LG TV with various options each with different topic

Popular Videos from Highbrow Expand Education Options for Children on LG TVs

SEOUL, June 7, 2021 — LG Electronics (LG) and Highbrow, the popular ad-free video-on-demand education platform for children, is coming to LG TV customers in 145 countries via the LG Content Store. LG’s Smart TVs running webOS versions 4.0 and higher will be the first to provide children up to 11 years of age, parents and educators with Highbrow’s wide selection of age-appropriate educational content to suit the needs of every young learner.

The Highbrow app delivers an engaging assortment of educational videos that have been carefully hand-curated and matched to each learner’s age and interest using proprietary technology for a personalized viewing experience. Highbrow makes recommendations from its library of more than 10,000 videos covering topics ranging from science, humanities, mathematics, music, art, languages and more. To deliver its fresh and engaging content, Highbrow works with over 200 global creators including Pinkfong, best known for its megahit Baby Shark song and video. As a globally trusted online learning platform, Highbrow is already being used in more than a hundred schools around the world.

With distance learning still dominating students’ lives, TVs have become the go-to education tool in many countries. With already more than a dozen education apps, LG TVs with webOS gives young learners access to a wide selection of educational content while the improved web browser delivers a convenient user experience for all ages.

With the screen mirroring features of LG TVs, content from compatible smartphones, tablets and PCs can be replicated on the TV screen using LG Magic Tap on Android or Airplay for Apple devices. Magic Tap also allows compatible smartphones to connect via NFC to LG’s Magic Remote on 2021 LG TVs, enabling learners to hear the TV’s audio through headphones or earbuds for more privacy and immersiveness.

Because protecting the eyes of viewers during learning is just as important as delivering outstanding picture quality, the displays in all 2021 LG OLED TVs are verified as being flicker-free and discomfort glare-free by UL.^* And because LG OLED TVs are TÜV Rheinland Eyesafe^® certified, parents can be assured that the health of their little ones’ eyes is not at risk.

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^*Flicker-free feature optimized with default setting.

Observing World Environment Day With a Little Less Plastic

LG's TV displays a beautiful mountain, forest and lake inside a living room.

Tomorrow, June 5, is World Environment Day. The United Nations created this day in 1972 in recognition of the need for there to be a coordinated global focus to begin to make conserving the environment and our natural resources a priority. While World Environment Day and Earth Day (April 22) may have similar goals and objectives, they have different origins and initiatives. To celebrate this year’s World Environment Day, let’s look at the role of plastic in today’s world and what LG is doing to lessen its environmental impact.

Plastic is an intrinsic part of modern life, found in almost every consumer product that isn’t crafted by hand. The issue with plastic is when it has outlived its usefulness, most of it ends up contributing to the increasing global problem of plastic pollution. In 2019 alone, more than 130 million metric tons of single-use plastics were discarded, with much of that thrown into landfills, burned or dumped into the world’s waterways.¹

Photo Credit: WWF

Produced primarily from fossil fuel-based chemicals, plastics can release harmful toxins throughout their lifecycle, damaging the environment and presenting a significant health risk at the same time. Without significant changes in production, consumption and waste management, the amount of plastic material entering the world’s oceans each year will increase to almost 30 million metric tons by 2040.² System-wide changes in our relationship with plastic are long overdue. But for this to happen, governments, corporations and consumers will all have to play their part.

LG Electronics is already on board.

LG’s 18 OLED TV models for 2021 require fewer components than conventional LCD TVs thanks to their unique backlight-less structure, meaning less plastic is required in the manufacturing process. For example, LG’s 65-inch model 65G1 OLED TV requires just 30 percent of the plastic used in the same-size LCD TV (model 65UP75). With a lineup featuring more OLED than LCD models, LG expects to reduce its plastic usage by approximately 10,000 tons this year.

LG is also increasing its use of recycled and recyclable materials, such as more metal in the outer casings of 2021 OLED TV models. And unlike LCD, OLED panels don’t require harmful materials such as cadmium and indium, making OLED the natural choice for environmentally-conscious customers. Even at the end of their lifecycle, LG OLED TVs offer excellent resource efficiency and a high recycling rate compared to LCD TVs, which are more complex and more resource-intensive to manufacture. What’s more, LG is planning to expand the use of recycled plastics in certain models of 2021 LCD TVs such as QNED Mini LED, using up to 750 tons of recycled plastic this year alone.

The increased use of recycled materials extends to LG’s 2021 soundbars as well. The exterior cases of all 2021 soundbar models are manufactured with attractive yet durable recycled plastics.³ By the end of the year the company expects to have reduced approximately 300 tons of plastic waste from landfills, repurposing them in LG soundbars. Certain soundbars will also incorporate Global Recycled Standard certified polyester jersey fabric made from recycled PET bottles, resulting in the removal of 1.5 million half-liter PET bottles from the trash this year alone.⁴ Furthermore, LG has adopted cleaner and greener packaging for its entire soundbar lineup by using recycled, molded pulp and significantly reducing the use of EPS (polystyrene) foam and plastics.

And by designing soundbar boxes in the shape of the letter L, LG was able to create a smaller footprint when shipping, saving on fuel and reducing emissions. The unique packaging enables a typical delivery truck to accommodate 58 percent more boxes.⁵ And because the L-shape reduces the empty space between boxes, less fillers are required, meaning less trash in the owner’s garbage bin. LG’s OLED TV and soundbar are the first OLED TV and audio products to receive SGS Eco-Product recognition from SGS Société Générale de Surveillance SA of Switzerland.⁶

Full video: LG Global Youtube channel

By doing its part to help reduce the problem of plastic pollution, LG is honoring its commitment to the planet and consumers and helping to pave the way to a more sustainable future.

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¹Plastic Waste Makers Index, Minderoo Foundation, https://www.minderoo.org/plastic-waste-makers-index
²PEW, https://t.ly/nLBD
³Recycled plastic used in LG soundbar models SP11RA, SP9YA, SP8YA, SP7Y, SPD7Y, SP2, G1 evaluated per UL 2809 Environmental Claim Validation Procedure (ECVP) for Recycled Content
⁴Models SP7Y, SP2/2W, G1
⁵Based on model SP8YA
⁶ SGS Eco-Product certification received for 2021 LG OLED TV models Z1,G1,C1,B1, A1 and 2021 LG soundbar models SP11RA, SP9YA , SP8YA, SP7Y, SPD7Y , G1, QP5

The Future of Mobility

The mobility landscape has been completely reshaped over the last few years with landmark achievements being made in electrification, connectivity and autonomous driving.¹ With next-generation electric vehicles and intelligent driving fast approaching, LG Electronics also has been hard at work developing future-enabling technologies to accelerate the electric vehicle industry to the next level.

Below, we take a look at some of those trends and LG’s response to them.

Telematics, or vehicle connectivity, is poised to explode on the back of 5G and advanced vehicle-to-everything (V2X) technology, the system that transmits information at high speed via high-bandwidth, low-latency connection. LG’s In-Vehicle Infotainment (IVI) system, which leverages the combined strengths of webOS Auto and Microsoft Connected Vehicle Platform (MCVP), can collect and transmit a wide variety of information such as driver status, door status and app usage seamlessly.

LG Electronics is dedicated to developing highly competitive infotainment innovations including AVN, display systems, telematics and monitoring systems that account for more than 50 percent of the company’s total sales.

Infotainment systems provide drivers and passengers with helpful information, such as directions and weather forecasts, on top of in-vehicle entertainment that lets them listen to podcasts, make hands-free calls and check messages. The fast-growing global vehicle infotainment market is projected to increase from USD 24.3 billion in 2019 to USD 54.8 billion in 2027 (CAGR of 10.7 percent).² And with the increase in demand for more safety and security solutions, in-vehicle communication features and technologies will only become more important.

According to the Boston Consulting Group, the market for partially and fully autonomous cars will make up approximately 25 percent of new-vehicle sales by 2035.³ With the advancement in self-driving vehicles, one of the biggest concerns for car companies is safety which may explain why the global driving assist market is expected to grow from USD 1.9 billion in 2019 to USD 10.7 billion in 2027 (CAGR of 23.9 percent).⁴

LG Electronics is also actively developing components for driver assistance, such as the LG-designed ADAS (Advanced Driver Assistance Systems) which utilizes a front camera to collect traffic information so drivers can make better decisions and roads can be made safer. ADAS can also recognize and respond to surrounding environments – even through busy intersections.

According to IHS Markit, global sales of electric vehicles hit 10 million units in 2020 and is expected to exceed 20 million units in 2022 and 40 million vehicles in 2025. Along with the growth of electric vehicles, relevant components such as motors and inverters are naturally expected to grow as well.

LG Electronics is working closely with Magna to develop cutting-edge technologies for components of electric vehicles. Under a new joint venture to launch next month, LG Magna e-Powertrain will produce EV components that benefit from Magna’s strength in electric powertrain systems and world-class automotive manufacturing as well as LG’s expertise in developing components for e-motors and inverters.

To respond to the rapidly changing automotive industry, LG is pursuing a strategy of strategic alliances and partnerships to develop industry-leading innovations for global automakers. In addition to LG Magna e-Powertain, LG and Luxoft created Alluto to drive the commercialization of production-ready digital cockpit, infotainment and ride-hailing systems based on LG’s webOS Auto platform. And in 2018, LG brought on board leading automotive lighting and headlight systems provider ZKW Group in a deal worth more than EUR 1.1 billion.

With vehicles of tomorrow just a few years away from becoming commonplace, LG is well positioned to be a leading provider of technologies for future mobility.

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¹https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/the-future-of-mobility-is-at-our-doorstep#
²https://www.marketsandmarkets.com/Market-Reports/in-car-vehicle-infotainment-ici-systems-market-538.html
³ https://www.bcg.com/publications/2015/automotive-consumer-insight-revolution-drivers-seat-road-autonomous-vehicles
⁴ https://www.marketsandmarkets.com/PressReleases/highway-driving-assist.asp

The Future of Mobility

[AI Experience] Inspiring Trust in AI

An illustration of a man learning about the fundamental structure of AI in terms of transparency

In part three of the AI Experience series, we discuss the importance of transparency in the evolution of artificial intelligence.

Trust is the foundation of any good relationship. It is what allows us to feel confident that we can rely upon someone, or something, without reservation. When it comes to our relationships with government institutions, companies and other individuals, what’s crucial in developing trust is knowing that any personal information they know about us remains confidential. This is especially important in creating public acceptance of AI.

Trust takes years to build, seconds to break.

Data breaches and the misuse of sensitive information in the name of business has eroded consumers’ trust in AI solutions as the nascent industry attempts to find its footing.^* In a recent study published by Capgemini, 75 percent of respondents surveyed said they wanted more transparency from services powered by AI and 76 percent felt there should be more regulation on how companies use AI. It goes without saying that the challenge for AI developers is how to secure and further improve consumers’ trust, not only in the technology itself, but in their own intentions, motivations and policies.

According to Dr. Christina J. Colclough who advocates for global workers’ rights in the digital age, AI developers have an obligation to “introduce or enable trust in these systems.” The way to do that, she says, “is by having demands for transparency, fairness, and auditability, so that humans don’t feel that they are controlled by this algorithmic system, which knows more about me than I do.”

Transparency in AI can be broken down into five key areas – explainability, communication, purpose, data privacy and interface, all which we’ll take a closer look at below.

Explainability

With machines now making more and more decisions that affect human lives, it’s important to be able to understand the process by which such decisions are reached. For this to happen, AI developers must be more open about their systems so that consumers and regulators can have a better understanding of what’s going on under the hood. This will allow users and other key stakeholders to decide whether or not they think the recommendations or findings of AI-based systems come from processes that reliably prioritize fairness and accuracy.

“We need to build explainability into the process,” said Sri Shivananda, senior vice president and CTO of PayPal. “A customer should be able to see why something happened on a product or an experience and platforms need to be able to explain why any choice was made.”

Communication

End users will place more trust in AI – and have more realistic expectations for the technology – when they have a better understanding how it works, making clear, accessible communications essential. AI developers have a responsibility to accurately portray how their products do what they do, being upfront about any and all uses of personal data and addressing potential concerns customers might have in a straight-forward, factual manner.

“You have to have an honest, authentic conversation with your consumers so that they know exactly what’s going on,” said Jeff Poggi, Co-CEO of the McIntosh Group, who sees simpler, more forthright communications as being critical to the wider adoption of AI.

Purpose

A clearly defined purpose is also essential, both for the AI system in question and any personal information the user must provide to take advantage of its features. This is so users can be sure their data and habits aren’t being used for unapproved reasons or to provide recommendations or functionalities that serve commercial interests rather than their own.

A full disclosure of purpose helps consumers assess if they’re comfortable or not sharing their information, allowing them to determine whether it is being used to enhance the capabilities of AI, or merely as a means to gather data about their behaviors and preferences for marketing purposes. Developers must also enact effective oversight to ensure that the AI systems and services they develop continue to operate on the premise of providing value to the customer.

Data Privacy

For over a decade now consumers have provided their personal data in exchange for access to apps and online services, and more recently, to make use of AI solutions. So, probably many aren’t fully aware of the potential consequences of having their information stolen by bad actors. In fact, in a recent survey by PwC, 55 percent of respondents said they would continue to use or buy services from companies even after a breach.

“I think the majority of ordinary citizens and ordinary workers cannot even imagine the power and potential of these technologies,” said Dr. Colclough. “We don’t know what the threats to our privacy and human rights are.”

As AI systems become more prevalent in all areas of daily life, the opportunity for sensitive information to be compromised increases. Companies will need to invest ever more resources in data security if they are to foster trust and ensure the future success of AI technology. But, equally, investment is also needed to educate consumers about the inherent risks of sharing their personal information.

Interface

Making user-AI interactions as intuitive and seamless as possible will help companies boost the uptake of their intelligent offerings. A system that can read and interpret one’s behaviors and predict actions ahead of time could potentially be viewed as more invasive than helpful, preventing people from sharing accurate data or enabling all recognition and learning features. The development of interfaces that can speak and comprehend conversational language and recognize needs without being asked will introduce a human-machine relationship that is more personal and natural, helping to bring about the next level of the AI experience.

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* https://www.edelman.com/news-awards/trust-technology-continues-erode-2020

Experience Your Favorite Sports Like Never Before

A screenshot from LG's ‘Light the game up’ YouTube video which displays a man playing soccer with the phrase ‘2021 LG OLEDevo Sports’

Summer is on its way, bringing with it the promise of better weather and a golden time of year for sports fans everywhere. And while some major sporting events have been cancelled or delayed, there’s plenty of first-class action to be had with football leagues up and running, basketball playoffs just around the corner, baseball in full swing, as well as tennis and auto racing. With so much to look forward to as we approach the second half or the year, now is the ideal moment to upgrade to a new TV – one that can light your game up and make you feel like you’re right there to witness all the exhilarating contests and mind-blowing plays as they unfold.

Video Light the game up

When it comes to shopping for a TV that’s great for watching sports, there’s more to consider than just screen size and color expression. To deliver that realistic stadium/arena feel, high-quality motion control handling is crucial. Because to keep up with the blink-and-you’ll-miss-it movements of the world’s top athletes, you’ll need a TV that can handle it all without any motion blur or drop off in detail. Let’s face it, there’s nothing more frustrating than trying to follow a flickering, blurry soccer ball stuttering its way across the screen, or watching a titanic battle between two star players reduced to a fuzzy, indistinct mess.

Luckily for sports fans, LG offers a variety of “premier league” TVs that can capture all the blistering action in absolute clarity. From multi-award-winning OLED TVs to the soon-to-launch QNED Mini LED TVs, and the more affordable yet highly capable NanoCell TVs; the company has all of your sports-viewing needs covered. With an advanced TV from one of LG’s championship 2021 lineups in the living room, you can watch live as sporting history is made, review the must-see highlights from every game or replay those legendary goals from classic matches.

Conveniently available on LG TVs, Sports Alert keeps you effortlessly up to date on your favorite teams.¹ Receive notifications when their games are about to begin, real-time scoring alerts and final results even while you’re watching other content. You can also easily check out your teams’ upcoming matches and other key information so you’re always in the know. Setting up Sports Alert is as easy as can be. Just press the Speak button on the LG Magic Remote and say “Sports Alert” and ThinQ instantly launches the app so you can select the sports leagues and teams you want to follow. After the initial setup, you can sit back, relax, and let LG’s customizable feature keep you abreast of the sports that matter most to you.

The company’s TVs deliver memorable sports-viewing experiences thanks to a combination of outstanding picture quality, large screen sizes, and superb surround sound via Dolby Atmos and LG’s exceptional sound engine, as well as compatibility with a range of external audio solutions. Along with realistic, three-dimensional images and sound, you can enjoy unique features created specifically for sports fans such as Sports Alert.

LG’s advanced motion handling technology allows its TVs to display action with incredible smoothness, even during the fastest periods of play. So the fuzziness, stuttering and juddering that detracts enjoyment of the game on other TVs won’t be an issue when you team up with LG. LG TVs also boast excellent contrast and the ability to make details sharper in every scene, ensuring every score or stat shown on screen and the names and numbers on players’ jerseys can be easy to read at all times.

When it comes to immersive sports viewing, sound quality is just as important as image quality. LG TV’s AI Sound Pro offers a dedicated mode for sports that lets you hear all the sounds of the game. Whether it’s the coach shouting orders, players directing their teammates or the ball flying off the boot, bat or racket, you won’t miss a sound. Dolby Atmos support means you can experience dynamic 3D audio at its best, while Bluetooth Surround Ready offers easy connection with LG’s powerful XBOOM speakers and wide selection of soundbars.

And with multiple AI assistants to choose from, including Google Assistant and Amazon Alexa, you can control the entire viewing experience using just your voice so you’ll never again miss a key moment of the big match searching for the remote. The 2021 TVs even offer support for Apple AirPlay 2.²

The wealth of sports streaming apps available on LG’s webOS-based smart TVs makes it easy to keep up with all the leagues you love. Along with a significant number of local options, there are globally-popular services such as Fubo TV, BBC iPlayer, CBS All Access, ESPN and many, many more to choose from.

For the ultimate in realistic picture quality, LG OLED is your go-to option. Thanks to LG OLED’s self-lit pixels which can turn on and off independently, LG 2021 OLED TVs can display fast-moving sports with outstanding detail, color and contrast, no matter how hectic the action gets. OLED Motion Pro further enhances the impressive motion handling performance of LG’s next-gen TVs, allowing viewers to see the most subtle of details in every split-second play in every type of sport.³ And with screen options ranging from 48- to 88-inches, there’s an LG OLED for every space and every preference.

If you’re looking for a big screen that offers balanced light control along with great contrast, brightness and deeper blacks, QNED Mini LED TV is an excellent choice. LG’s pioneering TV combines Mini LED backlighting with Quantum Dot NanoCell color technology to deliver brighter, clearer images, while a larger number of dimming zones ensures precise backlight control and an ultra-high contrast ratio. The end result is a greater level of detail and more accurate color reproduction than other LG LCD TVs can provide.

Video introducing Sports Alert

The QNED Mini LED TV lineup also offers compelling large screen choices – 65-, 75-, and 86-inches – each working in harmony with LG’s latest audio products. Once you’ve paired an LG soundbar with the TV, you can use the TV’s Magic Remote to control the soundbar’s volume and sound modes.⁴

A solid all-rounder, LG NanoCell shouldn’t be overlooked in the ideal for watching sports TV stakes. In addition to providing all of LG’s sports-centric features and ultralarge screen sizes, LG NanoCell produces incredibly pure colors, leveraging 1nm nanoparticles to filter out color impurities and enhance color expression. With 100 percent color consistency, the TVs display colors with accuracy and vibrancy, making you feel as though you’re seated in the stands, witnessing the skill and passion of your sporting heroes in person.⁵The LG NanoCell range offers a wide selection of screen sizes, starting from a space-friendly 43 inches, and going all the way up to a mammoth 86 inches.

To learn more about why LG TVs are a sports fan’s dream, click here for OLED and here for NanoCell.

(Images simulated to enhance features. May differ from actual use.)

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¹ Available on 2020 and 2021 models. Sports and sports leagues supported may differ by country. Functionality and EPG limitations vary by country.
² Google Assistant and Amazon Alexa support varies by country.
³ OLED Motion Pro available in G1, C1 and B1 models.
⁴ Soundbar Mode Control only available with LG soundbar models SP11, SP9, SP8 and SP7.
⁵ Certified by Intertek for 100 percent color consistency measured to CIE DE2000 using 18-color Macbeth patterns with viewing angle ±30°.

Expanding Production to Create More Opportunities in Brazil

LG employees assembling electronics at the company’s Manaus plant

Steel Workers’ Union of Taubaté

The past year has been one of the most challenging periods in recent history for many businesses. So it’s especially meaningful that in Brazil, LG Electronics is accelerating efforts to expand its production facilities, creating much-needed work for local contractors and ultimately lead to many new roles within the company itself.

On May 11, the Brazilian government approved LG’s plan to expand its Manaus plant, located in the northwestern state of Amazonas, by 12,000 square meters. The BRL 325 million (USD 62 million) project is expected to commence operations in July and will see the establishment of new production lines for LG laptops and monitors even as LG winds down its smartphone operations. Once work has been completed and the new facilities fully operational, LG will become the fourth largest employer in Amazonas, adding 150 jobs and growing its local workforce to 2,200 members.

“The plant will create more than twice as many employment opportunities as originally projected and will help stimulate economic growth in the region, making it a win-win for everyone,” said Wilson Lima, governor of Amazonas.

After the announcement in April that LG would be exiting the mobile industry, the decision was made to relocate the monitor and laptop manufacturing lines from Taubaté on the east coast to Manaus. While the company will continue to operate its customer call center from Taubaté, all of LG’s Brazilian manufacturing will be consolidated in Manaus going forward.

“We will continue to provide local employment opportunities and ensure uninterrupted service to our customers and partners across South and Central America,” said Seo Young-moo, senior vice president of LG Brazil Manaus production. “The Manaus expansion allows us to achieve both goals and we are extremely grateful to the Brazilian government and the state of Amazonas for supporting the project and recognizing its value to the local economy and community.”

Established in 1995, the Manaus plant was originally established to manufacture TVs, microwave ovens and DVD players, with air conditioners added in 2001. In 2005, the Taubaté site went into operation, producing mobile phones, laptops and monitors. With the expansion of its Manaus site, LG is helping to stimulate the local economy in Amazonas while demonstrating its commitment to keeping as much production as possible in Brazil. By staying strong during challenging times and working together with the communities it serves, LG is continuing to ensure that life’s good.

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2021 Life’s Good Campaign Kicks Off with Charlie Puth and Jackson Tisi

Life's Good Music Project with Charlie Puth

LG Calls on Young Musicians and Creators
to Express Their Own “Life’s Good” Message

SEOUL, May 27, 2021 — LG Electronics (LG) today announced that its 2021 Life’s Good campaign will consist of two exciting components: Life’s Good Music Project in collaboration with acclaimed singer, songwriter and producer Charlie Puth and the Life’s Good Film, to be directed by rising star Jackson Tisi.

LG’s Life’s Good campaign gives young people around the world the opportunity to let their creativity and talent shine. First launched last year, the Life’s Good Music Project calls on aspiring, young performers to share their own compositions expressing LG’s uplifting Life’s Good message. Anyone who loves music and can hum a tune is invited to submit an original accompaniment based on the 2021 version of the Life’s Good song, produced by Charlie Puth. The talent behind the winning entries will receive OLED TVs along with other LG products and the opportunity to complete and perform the song with Puth.

Submissions to the Life’s Good Music Project can be made by posting to Instagram or YouTube with the hashtag #LifeisGoodMusic_LG until June 27. Full entry details can be found here.

“I can’t wait to listen to everyone’s submissions and hear their take on the melody and chorus,” said Puth. “Music has always been a source of healing and empowerment for me, and I know this is going to be a memorable experience for everyone.”

This year’s Life’s Good Film will be directed by Jackson Tisi, who won Gold at the Young Director Award 2020 for his moving short documentary, LEON. LG is further challenging the next generation of filmmakers to visually capture the moments and places that have meaning in their lives and how they interpret LG’s Life’s Good philosophy.

The accompanying Life’s Good Film Project is intended to convey a universal message of hope and celebrate the diversity of experiences and viewpoints of young auteurs from all over the globe through their inspiring, unique stories. Submissions can be made by posting to Instagram or YouTube with the hashtag #LifeisGoodFilm_LG until June 27. Details for participation in the Life’s Good Film Project can be seen here.

“I believe there’s something profound in our everyday thoughts and the places we go to seek inspiration or solace,” said Tisi. “By sharing what we find in our everyday, this film will convey a resonating message of what life still holds.”

To accompany the 2021 Life’s Good campaign, LG has also created a brand channel on GIPHY offering a variety of cheerful GIF stickers – including those from both the Life’s Good Music Project and Life’s Good Film Project – for use on Instagram, TikTok, Snapchat and other social platforms.

For more on the 2021 Life’s Good campaign, stay tuned to LG’s Global YouTube channel and Instagram.

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LG Objet Collection Heralds Global Era of Tailored Home Appliances

LG Objet Collection convertible fridge and freezer become point item with pink color in simple kitchen.

Diverse Material and Color Choices to Match Any Décor;
Comes with LG’s Renowned Performance and Quality

SEOUL, May 26, 2021 — LG Electronics (LG) announces the commencement of the international launch of LG Objet Collection, designed to meet the growing consumer demand for personalized, stylish and functional home appliances. Debuting as Furniture Concept Appliances at CES 2021, the LG Objet Collection’s Fridge and Freezer pair will debut in China, a market with already robust demand for LG premium appliances. Availability in key markets of Asia and Europe will follow soon thereafter.

Blurring the line between state-of-the-art home appliances and designer furnishings, the LG Objet Collection boasts a modern, minimalist design language that elevates and blends in effortlessly in any indoor environment. With a range of luxurious materials and subtle, sophisticated colors that can be mixed and matched according to preference, the collection provides a compelling way for customers to express their unique personalities tailored to suit personal tastes and the existing décor.

The LG Objet Collection Fridge and Freezer offer a chic, understated aesthetic that complements any style of kitchen, as well as outstanding performance with LG’s industry-leading refrigeration technologies. The pair presents consumers with a selection of timeless, high-quality finishes, including stainless steel and glass.

The stainless steel option offers three color variations (green, silver and matte black) for a chic, modern look, while the glass finish comes in four elegant tints (mint, pink, beige and silver) that allow the appliances to fit in seamlessly with any kitchen design.¹With LG’s proven refrigeration system, LINEARCooling™, the Fridge guarantees outstanding cooling performance. LINEARCooling helps maintain a precise, even internal temperature with minimal fluctuations (±0.5 degrees Celsius), helping to keep food items, such as fruits and vegetables, fresh for up to seven days.^2,3

LG plans to expand its LG Objet Collection of premium kitchen appliances with more striking products such as InstaView™ refrigerator and Styler wardrobe management system to achieve a unified, visually-harmonious living environment.

“The launch of the LG Objet Collection in international markets marks the beginning of an era of the personalized appliance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Offering understated design and different options of materials and colors to choose from, LG’s stylish innovations help make it possible for consumers to create a space that truly reflects their unique sensibilities.”

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¹ Color and material options may vary by country and market.
² Based on TÜV Rheinland test results using LG’s internal testing method measuring average peak to peak temperature fluctuation in fresh food compartment of LG refrigerator model GLT51PZGSZ. No load and normal temperature setting. Results may vary in actual usage.
³ Based on TÜV Rheinland test results using LG’s internal testing method measuring the time required for specific food stored in the fresh food compartment of LG refrigerator model GLT51PZGSZ to decrease in weight by five percent. Results may vary in actual usage.

Local Initiatives, Global Benefits

Young and eager Ethiopian trainees learning how to repair appliances under the teacher's guidance

For global companies like LG Electronics which operates in more than 100 locations worldwide, it is crucial that they participate in initiatives to promote mutual growth with local communities and have a robust strategy in place to demonstrate socially responsible behavior. And under an overarching vision that sees various aspects of society working together to achieve a better life for all, LG is committed to social contribution activities that deliver sustainable growth to local communities.

LG has three main goals: to help solve social problems through its products and technologies, establish a foundation for growth and ensure the independence of stakeholders through trusted partnerships, and encourage employee volunteering to promote a sharing culture. Let’s look at some of LG’s global social contribution activities aiming to bolster vulnerable communities while nurturing talents and promoting innovative technologies that care.

Global LG Ambassador Challenge
The LG Electronics Ambassador Program is an annual social initiative founded in Bangladesh in 2017 which was expanded regionally last year. Individuals and organizations are invited to submit solution ideas for local issues and, with help from local NGOs, the best ideas are awarded LG Ambassador status and provided with grants and donations to implement their work even further.

In the capital city of Nairobi, Kenya, one winning project focused on supporting needy students at Kilimani Primary School, an integrated primary school with a unit that caters for visually impaired students. LG donated 10 braille machines to the school, enabling more students to read and enhancing their learning experience.

Another winning project focused on empowering young women to break the poverty cycle. Based in rural Kajiado County in Kenya, Beula Girls Empowerment reaches out to vulnerable girls across the region to give them a new chance in life through mentorships, education programs and training workshops to develop trade skills. LG is supporting this valuable cause by donating various essentials, such as tents, chairs, audio systems and projectors.

Last but not least, offering various activities, including soccer training, competitions and community work, to keep at-risk youth engaged, the Limuru Soccer Academy was selected as the third winning project in Kenya. LG donated a van to help the academy drive kids to and from activities as well as generate income when not in use at the academy, through integration into the public transport system. The remainder of the monetary aid went towards purchasing sports equipment and football kits.

LG-KOICA Hope TVET College

As a part of LG’s youth support program and in collaboration with the local Ethiopian government, the Korean International Cooperation Agency (KOICA) and several NGOs, LG established the LG-KOICA Hope TVET (Technical and Vocational Education and Training) College in the Ethiopian capital of Addis Ababa.

Since 2014, the program has provided young, eager Ethiopians with vocational training to teach them how to repair electronics and home appliances as well as information and communication technologies. This year, the initiative produced 57 bright graduates with some receiving internships and full-time jobs at LG’s Dubai service center.

LG Inverter Class in Bangladesh

In Bangladesh, youth unemployment has been rising for years, reaching a high of 11.9 percent in 2019.^* To help address this issue, LG partnered with KOICA and Bangladesh’s BMET (Bureau of Manpower Employment and Training) to establish LG Inverter Class, a job training program held at the Korea-Bangladesh Vocational Training Center in the city of Dhaka.

Due to Bangladesh’s high temperatures and humid climate, air conditioners and related services are always in high demand. With this in mind, the educational course was created to train 40 highly motivated locals each year on repairing and servicing LG’s air solution products based on a comprehensive curriculum and textbooks developed directly by LG as well as work experiences interning at service centers in Bangladesh.

These are just some of the ESG activities that LG is engaged in needy communities to ensure a better life.

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* Tackling the COVID-19 youth employment crisis in Asia and the Pacific: International Labour Organization, Bangkok (Thailand), and Asian Development Bank, Manila (Philippines), 2020

Ginormous 3D Artwork Celebrates the Intersection of Art and Technology

A passerby taking a picture of LG's massive, high-definition digital billboard in Time Square, New York displaying the artwork of David McLeod

New Yorkers and Londoners in Times Square and Piccadilly Circus are being treated to an immersive 3D art experience displayed on LG’s massive, high-definition digital billboards in the two international cities. The 75-second video showcase is a stunning 3D work of art that celebrates the relationship between art and technology, the connection that lies at the heart of LG SIGNATURE’s core philosophy, Art Inspires Technology, Technology Completes Art.

Titled Art Revolution, the exclusive artwork by David McLeod represents the ongoing evolution of LG SIGNATURE products and the seamless convergence of advanced technology and striking design that has come to define the premium brand. Designed to captivate all passersby, the electronic billboards fill up with animated, three-dimensional bubbles that flow playfully through LG SIGNATURE’s premium products before escaping the constraints of the gigantic screens and floating weightlessly into the sky.

The innovative artwork draws inspiration from each of the brand’s distinctive products, expressing their unique advantages through dynamic, abstract images. For example, the animation for LG SIGNATURE Refrigerator symbolizes the product’s connection to fresh foods and the art for LG Washing Machine focuses on clothing and fabric care. Plump grapes illustrate the function of the Wine Cellar while LG’s brilliant OLED TV is represented by infinite, rich colors.

Photo Credit: David McLeod

The visually arresting art is the work of Australian artist and 3D illustrator, David McLeod. Known for his multi-disciplinary approach, McLeod began his career designing websites and digital ad campaigns before becoming an in-demand 3D artist. Art and technology played a key role in this transition, as the rapid development of technology in the 3D space enabling David to take his art to a whole new level. Throughout his career, McLeod has always focused on his audience’s emotional response to texture and motion, translating these elements into his own visual language.

By seamlessly bringing together art and technology, LG SIGNATURE continues to break new ground with its innovative, luxury lifestyle solutions, embodying the brand’s Art of Essence vision.

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LG Newsroom