Hopeful and Optimistic, Young Creatives Share Their Life's Good Moments

Hopeful and Optimistic, Young Creatives Share Their Life’s Good Moments

A promotional image for LG’s Life's Good Music campaign with the four winners and Charlie Puth

As the first social generation to have grown up with access to the internet and digital technology from an early age, members of Generation Z have become today’s cultural opinion leaders all over the world. To connect with this demographic audience, LG launched the 2021 Life’s Good global campaign in May and called on young aspiring musicians and filmmakers to share their thoughts on what makes life special.

The second year of the campaign recruited the help of singer/songwriter Charlie Puth to spearhead the Life’s Good Music Project and director Jackson Tisi to headline the Life’s Good Film Project. The two-month campaign provided a platform for young talent to showcase their personal take on LG’s familiar theme and generated more than 100 million total views on various social media platforms. In total, the music and film campaigns attracted submissions from more than 1,600 entries from 48 countries, all conveying a sense of hope and optimism for the future.

Clockwise from top left: Sade Whittier, Dani Kim, Stacey Capers, Stacey Ryan

The Music Project alone showcased the unique artistic sensibilities of over a thousand participants from 36 countries. From this diverse group of creative talents, four lucky artists from different backgrounds united by their passion for music were chosen to represent the 2021 Life’s Good Music Project in collaboration with Charlie Puth: Stacey Capers and Sade Whittier of the USA, Stacey Ryan of Canada and Dani Kim of South Korea. The selected winners will get the opportunity to complete and perform the song in a music video with Puth as well as receive OLED TVs along with other LG products.

“In the collaborative process of bringing a song to life, it’s always beautiful to touch on the shared experience despite any differences in our personal experiences, history, culture, or where we grew up,” said Puth. “We can come together through the universal language of music and our shared belief that Life’s Good.”

Hundreds of burgeoning video auteurs from 33 countries captured the footage of their own diverse and inspiring Life’s Good moments and submitted their works to the Film Project. The submissions showed how places, spaces and happy moments held special meanings in their lives and in the lives of their loved ones. Related posts on social media have garnered over 44 million views total to date, reaching a truly global audience.

LG’s 2021 Life’s Good global campaign reminds us of the limitless possibilities we have to create our own lives as we wish. With inspiring submissions embodying the immense talent and enthusiasm of the next generation of artists, LG hopes to share the message of hope and togetherness with the world.

The inaugural 2021 Life’s Good Film will be unveiled on August 27 while the song and music video will drop next month. For more on the 2021 Life’s Good global campaign, stay tuned to LG’s Global YouTube channel and Instagram.

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Putting the Spotlight on Future Mobility

The homepage of LG's Future Mobility website with an image of an infotainment installed in a vehicle

According to the report Global EV Outlook 2021, sales of electric vehicles (EV) around the world grew 41 percent in 2019 and despite the downturn in overall car sales in 2020 due to the pandemic, EV sales still managed to increase 4.6 percent in 2020. It’s this USD 120 billion industry that LG had in mind when it launched its Vehicle component Solutions (VS) Company in 2013 to target the growing trend of electrified vehicles. Now eight years on, LG is seeing a very bright future for its EV-focused business unit, reporting a compound annual growth rate (CAGR) of 21.2 percent in period covering 2019 to 2020.

With such success follows much interest.

LG’s VS Company is proud to announce its new Future Mobility website to actively communicate with global partners and interested consumers about its current business and future innovation. This new site is completely dedicated to mobility and focuses on LG’s innovative technologies and products related to the fast-growing segment of electric vehicles.

The new Future Mobility website introduces EV-related information selectively so that the company’s business partners can find related information more conveniently. Business partners also can make use of the useful Inquiry menu option to get answers to various business-related questions. And other visitors including interested customers can find specific information they’re looking for more easily.

Upon entering the site, visitors are presented with four main menus – Cockpit Electronics, Connectivity, Automotive Vision System (AVS) and Future Innovation – in which LG’s main technological strengths in mobility are highlighted. Cockpit Electronics includes LG’s automotive display and cockpit domain controller innovations, Connectivity covers telematics and wireless charging, AVS includes information on vehicle cameras and Future Innovation focuses primarily on the digital cockpit.

In addition to the diverse content related to mobility technology, the website also includes news and a blog to tell LG’s mobility story to a new audience. In addition to this site, interested parties can also find more information on LG Vehicle component Solutions on social media at its LinkedIn page.

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Makes Driving and Riding Safer With In-Vehicle Cabin Camera

A promotional image of LG's ADAS camera with an image of a black car sending out signals from its front windshield

According to a latest report by the World Health Organization (WHO), approximately 1.3 million lives are cut short by traffic accidents every year.¹ In an effort to lower this alarming figure and make vehicle travel safer for everyone, governments and manufacturers around the globe continue to look to technology for solutions. Self-driving cars may be the answer but wide acceptance of such technology is still years, maybe decades away. In the meantime, technology companies such as LG are creating solutions today that could potentially save thousands of lives if these solutions are widely implemented.

DMS and IMS

Among LG’s next-generation in-vehicle cabin camera solutions are the driver monitoring system (DMS) and interior monitoring system (IMS). These state-of-the-art solutions leverage sophisticated technologies including high-performance cameras and artificial intelligence to prevent driver error, by far the most common cause of traffic accidents and the loss of life.

Face mask detection

LG’s cabin camera solution detects the occupants of a vehicle with an innovative micro camera and AI to learn multiple drivers’ behavior patterns, optimizing the Human Machine Interface (HMI). The DMS is even able to monitor and interpret the driver’s face even if he or she is wearing a face mask.

Driver identification and spoofing detection

Advanced driver identification and spoofing detection can be enabled to prevent unauthorized drivers from accessing the vehicle. These features will become mandatory for highly automated driving and will provide drivers and passengers a fully personalized experience in a vehicle.

Object detection

In the United States alone, nearly a 1,000 children have died since 1990 from being left unattended in hot cars.²LG’s IMS is intelligent enough to determine if an object in the car is a purse, package or child, alerting the driver if a child is left in the vehicle inadvertently.

LG’s cabin camera solutions are already being mass produced and are currently being supplied to global automakers. LG’s solutions can easily be integrated in in-vehicle infotainment (IVI) systems found in many new vehicles and are key building blocks for a safer future on the world’s roads.

As an Innovation Partner for Future Mobility, LG’s is delivering differentiated in-vehicle experiences while helping automakers meet and surpass current and upcoming government regulations and global NCAP. By providing solutions that may mean the difference between life and death, LG is utilizing its technological know-how to provide immeasurable value to its industry partners so they can focus on making vehicles as safe and enjoyable as possible.

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¹ https://www.who.int/news-room/fact-sheets/detail/road-traffic-injuries
² https://www.usatoday.com/story/news/health/2019/08/02/hot-car-deaths-why-they-keep-happening-and-how-stop-them/1861389001/

LG Announces Second-Quarter 2021 Financial Results

A picture of LG Twin Towers in the daytime

Highest Quarterly Sales Ever As Mobile Division Officially Winds Down

SEOUL, July 29, 2021 — LG Electronics Inc. (LG) announced its highest quarterly revenues ever as the company continued to expand its market share for premium home appliances and consumer electronics outside of South Korea. Worldwide consolidated revenues of KRW 17.11 trillion (USD 15.26 billion) rose 48.4 percent from the second quarter a year ago. Second-quarter 2021 operating profit increased 65.5 percent from last year to KRW 1.11 trillion (USD 992.08 million). Results for the LG Mobile Communications Company, which officially winds down at the end of July, are considered discontinued operations and are no longer included in quarterly earnings reports.

The LG Home Appliance & Air Solution Company reported revenues in the second-quarter of KRW 6.81 trillion (USD 6.08 billion), a healthy increase of 32.1 percent from the second quarter a year ago. Operating profit grew 6.8 percent from last year’s second quarter to KRW 653.60 billion (USD 582.75 million), mainly driven by stronger sales in markets outside of South Korea and improved resource management, although costs are expected to increase as raw materials become scarcer while the pandemic-impacted world begins to return to normal. Product competitiveness and operational efficiencies are expected to help LG maintain sales and profit momentum for major appliances in key markets.

The LG Home Entertainment Company grew its revenues to KRW 4.04 trillion (USD 3.60 billion) in the second quarter, a substantial 79.1 percent increase compared to the same period last year. Operating profit soared to KRW 333.50 billion (USD 297.35 million), an increase of 216.4 percent year-on-year thanks to the growing popularity of premium OLED TV products and the recovery of the global TV market, which was negatively affected last year due to retail store shutdowns. With the price of TV panels continuing to rise, LG’s Home Entertainment strategy will center on growing the premium TV segment and nimble inventory management.

The LG Vehicle component Solutions Company achieved second-quarter sales of KRW 1.88 trillion (USD 1.68 billion), a significant increase of 106.5 percent from the same period of 2020 as a result of the recovering automotive sector and increase in demand for electric vehicle (xEV) parts. The company experienced an operating loss of KRW 103.20 billion (USD 92.01 million) as the price of automotive semiconductors increased dramatically during the quarter. Leveraging its expertise in advanced electric vehicle components, LG’s previously announced joint venture with Magna International, a new company called LG Magna e-Powertrain, was officially launched this week.

The LG Business Solutions Company recorded second-quarter revenues of KRW 1.69 trillion (USD 1.50 billion), a solid increase of 28.9 percent from a year ago largely driven by continued strong demand for PCs, monitors and gradual recovery of digital signage and hotel TVs. However, operating profit declined to KRW 61.70 billion (USD 55.01 million) because of higher price of key components such as LCD panels and solar wafers. Second-half plans for profitable growth hinge on continued B2B market recovery, coupled with stabilizing supply of major components and actively reducing costs.

2021 2Q Exchange Rates Explained
LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2021. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,121.58 per USD.

Earnings Conference and Conference Call
LG Electronics will hold a Korean / English conference call on July 29, 2021 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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LG and Magna Sign Joint Venture Agreement and Announce Leadership Team

LG Magna e-Powertrain headquarters in Incheon, South Korea

New Company to Fuse Magna’s and LG’s Electric Powertrain
Strengths to Accelerate E-Drive Component Development

SEOUL, South Korea and AURORA, Ontario, Canada, July 28, 2021 – LG Electronics (LG) and Magna International Inc. (Magna) today signed the transaction agreement which establishes a joint venture between the two companies. The new company, to be called LG Magna e-Powertrain, is headquartered in Incheon, South Korea and will be led by a strong management team.

Leading the new company will be CEO Cheong Won-suk, a 20-year LG veteran who was most recently vice president and head of the LG Vehicle component Solutions Company’s Green Business. Prior to LG, Cheong spent nearly a decade with Daewoo Motors R&D.

Javier Perez, who has been with Magna since 2016, will be the new company’s COO. He will be responsible for overseeing the day-to-day operations of the joint venture. Perez brings nearly a quarter century of automotive manufacturing and quality control experience to LG Magna e-Powertrain, 18 of those years based in Asia.

The creation of the joint venture unifies Magna’s strength in electric powertrain systems and world-class automotive manufacturing with LG’s expertise in component development for e-motors and inverters. Announcing LG Magna e-Powertrain’s executive team marks a key milestone for the joint venture company, which will manufacture e-motors, inverters and on-board chargers and, for certain automakers, related e-drive systems.

The design, engineering and manufacturing synergies created by LG Magna e-Powertrain is expected to enable both companies to quickly react to market trends and capitalize on the growing global shift toward vehicle electrification. The new company will develop powertrain components that offer automakers a scalable portfolio, from complete solutions enabling electrification and functionality to integrating intelligent operating software and controls in new e-drive systems.

“Partnering with Magna enables LG to scale up its global production, provide additional business opportunities and offer synergies in procurement and technological innovation,” said CEO Cheong. “The integrated and collaborative approach is expected to deliver quickly for customers and capitalize on the rapid growth of the worldwide electric powertrain market.”

“The market for e-motors, inverters and electric drive systems is expected to have significant growth between now and 2030. Our joint venture company brings together experts from Magna and LG to deliver a world-class portfolio of electric solutions,” said COO Perez. “Leveraging existing technologies, engineering capabilities and global footprints, LG Magna e-Powertrain seeks to enable advancements that help automakers achieve some of the biggest challenges ahead in electrifying their full vehicle lineups.”

LG Magna e-Powertrain will be made up of more than 1,000 employees in the United States, South Korea and China.

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Sustainability Priorities at a Glance

An illustration displaying contrasting eco-friendly and eco-harmful societies with the phrase, "Life's good toward a better life for all"

[Graphics News] Sustainability Priorities at a Glance

It was in 2018 that LG Electronics announced its sustainable management objectives and its strategy to achieve these goals. Earlier this year, LG embarked on an ESG-based directives largely rooted in the sustainability goals. Then on July 21, LG published its 2021 Sustainability Report, a “report card” of its progress over the past three years since the announcement.

Here we take a look at some of LG’s key ESG priorities and future objectives.

Key among LG’s ESG efforts is to move toward having zero negative environmental impact from its business activities. Progress is achieving 95 percent in waste recycling rate at production sites and reducing emissions during production by half of its 2017 emission and most significantly, transitioning to 100 percent renewable energy by 2050.

LG is heavily invested in thoughtfully designing products and services that contribute to a sustainable future, with nearly 2,000 LG products recognized as environmentally responsible by third party certification bodies as of 2019. Last year, 432 products – from monitors and PCs to air conditioners and refrigerators – received the Energy Star certification from the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE).

To contribute to the creation of an inclusive society, LG pursues growth through diverse activities that promote the coexistence of society and business, with a heavy focus on empowering local communities. For example, more than 71,000 individuals are currently participating in LG’s Technology That Cares program to improve social welfare through LG technology and products and almost 2.8 million around the world are involved in the Trustworthy Partnership initiative to support the growth and independence of LG business partners.

Additionally, LG believes in the importance of creating social value by improving product accessibility so all customers can benefit from its products. Through the thoughtful application of its technologies and solutions at the beginning of the product development stage, LG is confident that it can make its products more convenient and accessible to the elderly, people with disabilities and other consumers with physical challenges.

For all its challenges, LG’s leadership is committed to ESG compliance and developing an ESG management system to drive diversity, rationality and transparency by internalizing a culture of ESG within the company. The journey toward sustainable development by maximizing positive environmental values and pursuing inclusive growth for all is, at the end of the day, what LG’s Life’s Good philosophy is all about.

Click here to download the full report to learn more about LG’s comprehensive ESG initiatives.

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[Executive Corner] Putting Employee Well-Being Above All Else

Carlos Olave, LG Global HR Leader, having a discussion with another LG employee.

The last year and a half have been the ultimate test of resilience for everyone and HR at LG has been at the forefront of managing these difficult times. Throughout the pandemic, the HR team navigated new ways for employees and management to work as the company has been forced to rethink and adapt to the new environment.

Here at LG, the health and safety of our employees are our highest priorities. In this regard, we have always led by example such as the time we made the difficult decision to be the first multinational company to withdraw from Mobile World Congress, the largest trade show in the industry, at the start of the pandemic as we felt it was the only way of ensuring the safety of our employees, customers and partners.

Since early last year, LG’s HR teams across the globe have been reinforcing business and organization sustainability as well as continuous internal communication and transparency at all levels. It is this close alignment in direction that has allowed HR to act swiftly and provide invaluable support across the organization and to our valued employees since the very beginning.

To provide the best working environment possible, aligning LG’s HR leaders around the world immediately proved vital, with constantly open and transparent communication making this all possible. To guarantee that our global HR teams were on the same page, we created specific communication channels to deliver video presentations on the direction of our global HR strategy as well as employing more frequent virtual face-to-face discussions with HR leaders from around the globe.

As well as taking care of employees’ physical health, LG made an equal effort to support their psychological and mental health. In India, one of the countries hit particularly hard, we went above and beyond to support the physical and mental health of our staff. First step was to implement a Happy Calling system which involved our HR staff calling each employee every four to five days to check on their well-being and ensure that they and their families are safe and well looked after. This system allowed us to help employees from the privacy of their homes by accepting all questions and requests confidentially.

For global employees working from home, we wanted them to stay connected and collaborate as a team. To foster this, we hosted various online group activities including remote yoga classes, virtual lunches, happy hours and online cooking lessons for the whole family. We implemented various new programs because of our firm belief in the importance of human connections among employees. We have faith that these activities help our employees take on one of the most difficult times in modern history.

Our health and well-being initiatives are not entirely new as we have been carrying out such activities for some time. These activities were already in place to cultivate growth among employees all around the world, regardless of their location. As a purpose- and principle-oriented company, LG’s people management philosophy pursues personal and professional growth in every single aspect, including health and well-being.

As the global head of HR at LG, my focus has always been on supporting LG Electronics and its talented workers and preparing them for the future by transforming the way we work together, nurturing the talent and capabilities of our people so that we may succeed and grow together in a fast, innovative and highly competitive market.

The pandemic showed us the importance of this goal in all its clarity.

By Carlos Olave, LG Global HR Leader

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New Additions to LG TONE Free Lineup Deliver Enhanced Performance, Greater Convenience

LG TONE Free earbuds in Pearl White, Haze Gold, and Charcoal Black as they charge in their cases

LG’s Innovative Earbuds Offer Even More Features
Including Spatial Processing, 3D Sound Stage and Whispering Mode

SEOUL, July 26, 2021 — LG Electronics (LG) is updating its true wireless stereo listening experience with the announcement of the new 2021 LG TONE Free FP series earbuds. Ideal for those who lead active, high-energy lifestyles, the newest LG TONE Free models feature several enhancements to complement the already comfortable in-ear fit, advanced Meridian-tuned sound, powerful active noise cancellation and hygiene-boosting UVnano charging case offered in two of the three models.

With fit and comfort top priorities for the LG TONE Free lineup, LG collaborated with a leading ergonomic design technology lab to analyze hundreds of subjects’ ears, resulting in Arc Design with an earbud stem 4.4 millimeters shorter than on previous models to create the perfect balance and fit for an active lifestyle.¹ And because the FP series earbuds are IPX4 rated, the earbuds can be worn without worry during hard workout sessions or in the rain.

New to LG TONE Free lineup is Headphone Spatial Processing from Meridian Audio which envelops the listener with sound that seems to originate from all directions. Another new enhancement is 3D Sound Stage, which expands the sound stage via spatial up-mixing to bring users more lifelike audio for a more captivating listening experience. With larger, upgraded drivers and diaphragms featuring silicone edging allowing for more flexibility and movement, the new TONE Free models now deliver more powerful bass without compromising clarity or detail.

With three microphones in each earbud, the new FP series earbuds offer a better calling experience by making the user’s voice clearer and with less intrusive ambient noise getting in the way. New Whispering Mode allows for greater call privacy and clarity, allowing users to hold the right earbud close to their mouths as a dedicated microphone, the perfect solution for making and taking calls in environments such as a library or crowded subway.

Active noise cancelling on both new TONE Free earbuds eliminate low-frequency sounds that can’t be completely blocked by the passive noise cancellation eartips. The microphones on the earbuds listen for ambient noises and neutralize them by producing identical sound waves that are inaudible to the listener, leaving just soundwaves from the music or podcast to enjoy.

Again with the industry’s only auto-cleaning UVnano charging case to keep the eartips clean to reduce the chance of inner ear infections, the UV-C LED built into the TONE Free cases is tested to reduce bacteria on the earbuds’ speaker mesh by 99.9 percent in just five minutes when charging wired or wirelessly.² For additional hygiene, both new models also feature medical-grade, hypoallergenic ear gels to reduce the risk of skin irritations in the ear canal.³

LG’s newest TWS earbuds now deliver greater user convenience with wider compatibility, simpler connectivity and maximum durability. LG earbuds quickly and easily pair with a wide range of devices including Windows PCs and laptops while FP9 with Plug & Wireless enables the charging case to double as a wireless dongle, especially handy on airplanes. By plugging the case into a smartphone, gaming console, or other compatible device via USB-C to AUX cable, users can experience both complete freedom and low-latency sound.⁴

For longer enjoyment and extended on-the-go convenience, LG’s new earbuds guarantee exceptional battery life, delivering up to 10 hours of playback time between charges for a total of 24 hours of usage when used with the charging case. And with quick charge, five minutes in the case equates to one full hour of listening, perfect for those times when you forget to charge the night before. For listeners who want wireless charging, LG TONE Free FP8 has that covered.

Paired with the TONE Free app, LG’s newest earbuds deliver even more capabilities with access to an equalizer, Ambient Sound mode, touch control customization and Find My Earbuds to help locate either earbud when lost or misplaced. The app also features LAB, where users can access special settings such as Whispering Mode and Game Mode.

The new LG TONE Free FP series will be available starting this month in key markets in a range of sophisticated colors such as Charcoal Black, Pearl White with FP8 and FP9 also offered in Haze Gold.

Specifications:

	FP9	FP8	FP5

Active Noise Cancelling	O	O	O
UVnano	O (during wired charging)	O (during wired & wireless charging)	X
Medical-grade Ear Gels	O	O	O
Sound Solution	Meridian	Meridian	Meridian
3D Sound Stage	O	O	O
Plug & Wireless	O	X	X
Microphones	3 mics	3 mics	3 mics
Ambient Mode / Chat Mode	O	O	O
Multi Pairing	O	O	O
Swift Paring	O	O	O
Wireless Charging	X	O	X
Battery Life (ANC off)	Up to 24hrs (earbuds 10hrs)	Up to 24hrs (earbuds 10hrs)	Up to 22hrs (earbuds 8hrs)
IP Rating	IPX4	IPX4	IPX4
OS Compatibility	Android / iOS	Android / iOS	Android / iOS
Colors	Charcoal Black / Pearl White / Haze Gold	Charcoal Black / Pearl White / Haze Gold	Charcoal Black / Pearl White

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¹Collaboration with the Ergonomic Design Technology Lab at POSTECH, one of Asia’s leading science and technology universities.
²Independent testing shows UVnano charging case eliminates 99.9 percent of Escherichia coli, Staphylococcus aureus and Klebsiella pneumonia bacteria on earbuds within five minutes during charging. UV LED function works only during charging and the FP9 case must be connected to external power source.
³Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements.
⁴Plug & Wireless feature not compatible with all gaming consoles.
Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions

Stronger Together, Supporting Families Affected by Autism

Justine Buisson, Franck Riboud, Ko Jin-young, Park Sung-hyun and Heaven Lee

Even while the home-bound lifestyle has been an adjustment for everyone, it has proved particularly challenging for children with Autism Spectrum Disorders (ASD) and their families. Having to study and keep up with the required schoolwork without the help of professional educators and their usual classroom environments cannot by easy for any students. Providing round-the-clock care and support while working remotely has especially placed the parents of kids with ASD under considerable stress.

Since 2008, French organization Sur les bancs de l’école has dedicated itself to helping children with ASD and their families to overcome educational and life challenges. Currently it is supporting 200 affected youth and their loved ones in France. In recognition of Sur les bancs de l’école’s valuable work, LG SIGNATURE recently held an online charity auction ‘STRONGER TOGETHER’, for children with ASD in Paris from July 8 to July 18.

The auction highlighted the brand’s ongoing partnership as well with the Amundi Evian Championship, one of the most prestigious tournaments in women’s professional golf. Ko Jin-young and Park Sung-hyun, two of the world’s top golfers and global ambassadors for LG SIGNATURE, gave up their time and prized possessions to support the auction and raise awareness for the brand’s chosen cause. The auction received considerable interest with bids coming in from all over the globe. STRONGER TOGETHER brought in an impressive tally of USD 114,825, all of which will go to Sur les bancs de l’école for children and families affected by ASD.

The LG SIGNATURE OLED R, LG SIGNATURE Refrigerator and LG SIGNATURE Wine Cellar headlined the auction. Another popular item up for bid was a one-night stay at the luxurious Hotel Royal at the Evian Resort – the glamorous venue of the Amundi Evian Championship.

Participants in the online auction were also delighted to have the opportunity to interact with Ko and Park virtually, who both kindly donated tournament-used equipment and apparel. The exclusive items included Ko’s Epic Flash driver used during the 2020 LPGA tour, and Park’s TaylorMade P750 8 iron, which golf fans might recognize from the TaylorMade promotional video she filmed with Tiger Woods.

An official sponsor of the Amundi Evian Championship since 2017, LG SIGNATURE has great respect for, and a natural affinity with the artistry and technique of, the game’s top players. The brand has hosted unique events and marketing activities at the Evian Resort Golf Club every year of its partnership, including a culinary challenge featuring Europe’s top chefs and the renaming the eighth hole to LG SIGNATURE Hole and appliance prizes for any player who could sink a hole-in-one.

LG SIGNATURE, as a proud supporter of the Evian Championship and Sur les bancs de l’école, is grateful to all the fans who participated in the charity auction benefitting ASD-affected families, delivering the message to the world that we’re stronger together, especially during these challenging times.

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For Top Athletes, Breathing Clean, Pure Air While Training is Now a Reality

A woman wearing the newest LG PuriCare Wearable during a workout

In the past 16 months, the face mask has become a necessity – as well as an accessory – worn by billions of people across the globe. While effective, it’s no secret that face masks worn for extended periods of time can get uncomfortable. They fog up eyeglasses, make your jaw sweat more and can restrict airflow when breathing hard, such as during exercise. LG engineers experienced in air purification technologies looked into the challenge of staying safe while minimizing the inconveniences of face masks and have come up with a new personal air solution that is not only more effective than traditional masks, but looks stylish to boot.

The latest iteration of LG PuriCare^™ Wearable Air Purifier introduces a number of improvements to the earlier beta model. Employing LG’s unique air solution technology, the new PuriCare Wearable delivers enhanced all-around performance with a smaller, lighter, more efficient motor. What hasn’t changed are the reliable LG DUAL fans which control air flow automatically¹ by sensing the user’s breathing patterns to make breathing easier and more natural.

Photo Credit: Instagram (@ratchanokmay ) of Ratchanok Intanon, Thai badminton player

The new PuriCare Wearable’s lightweight design makes it easier to wear throughout the day. Weighing in at only 94 grams, the device can be worn comfortably up to 8 hours with its 1,000mA which recharges in two hours with the included Easy Charge USB cable.² The PuriCare Wearable’s sleek, ergonomic design minimizes air leakage around the nose and chin to create a tight but comfortable seal for hours.

What wearers will appreciate most is the built-in microphone and speaker employing VoiceON technology, no longer requiring users to pull down their mask or raise their voice to carry on a conversation. VoiceON automatically recognizes when users are talking and amplifies their voice through the built-in speaker so listeners don’t have to strain or lean in to hear every word.³

The newest LG PuriCare Wearable Air Purifier was worn by 120 Thai athletes, coaches and staff as they departed Suvannabhumi Airport Bangkok for the summer games in Tokyo. The device will officially launch in Thailand in August, with other markets to follow once approved by local regulators.

Improved for better breathing with the most advanced wearable technology in the industry, the lighter, slimmer, more advanced PuriCare Wearable Air Purifier will satisfy the needs of everyone seeking maximum convenience and comfort without compromising style and clean air.

Take it from the best athletes in Thailand.

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¹ Certified by Air Cleaning Association and observed by TÜV Rheinland for ability to adjust air flow automatically according to the breathing flow by testing automatic breathing interlock test through a breathing simulator under 10-40 LPM breathing test conditions at LG Electronics Gasan R&D Campus using test model AP551AWFA.
² Weight not including accessories. Battery life varies by actual usage, and other external factors.
³ Certified by Korea Electronics Technology Institute, Next-Generation Sound Industry Support Center (NSSC) for obtaining over 0.75 (Excellent) on the STI (Sound Transmission Index) evaluation under the anechoic chamber and speaker test standards at Next Generation Sound Industry Support Center Test Lab using test model AP551AWFA.

TWS Earbuds for the Football Fan Who Has Everything

Ragnar Ache, who plays striker for the Bundesliga’s Eintracht Frankfurt football club, posing with the Eintracht Frankfurt TONE Free

As sports leagues around the world return to playing in front of spectators, global companies and brands are eager to be a part of the action. Well targeted sports marketing is a win for both sides; sports teams can give its fans a sense of belonging in their everyday lives with products featuring the team’s logo, and brands can promote the product’s benefits to the fans.

To give avid football fans even more to get excited about, LG is introducing a special edition of its true wireless stereo LG TONE Free FN6 in partnership with Germany’s beloved Eintracht Frankfurt football club of the Bundesliga. With the team’s logo prominently displayed on the box and charging cradle, there’s no doubt to the owner’s allegiance. The Eintracht Frankfurt TONE Free will only be available for sale at the club’s fan shop to accentuate its exclusivity.

LG TONE Free is ideal for those who lead active lifestyles without worry about wires and tangles. The earbuds deliver a premium listening experience with tuning and technology by longtime LG partner, Meridian Audio. The realistic soundstage completely immerses listeners so they forget they’re even wearing earbuds at all. And just a simple tap lets in outside sounds for a quick conversation, when crossing the street or to hear a public transportation announcement without having to remove an earbud.

And when it comes to hygiene, no other TWS earbuds on the market today can match the LG TONE Free FN6. Its innovative UVnano charging case that harnesses the power of ultraviolet-C light to refresh the earbuds’ speaker mesh effectively kills pathogens such as bacteria during the powered charging cycle.¹ In just minutes the speaker mesh is germ-free and fully powered for hours of listening pleasure. The eartips are made from soft, medical-grade ear gel that is both non-toxic and hypoallergenic for all-day comfort.² And because these buds are rated IPX4, there’s no need to worry when working out or running through the rain.

Earlier this year LG teamed up with The Football Association to offer limited edition TONE Free (model FA4) for English fans to show their support during the postponed Euro 2020. Through its support of football and its loyal fans, LG is making a name for itself when it comes to premium sound quality with hygienic benefits, features that no other pair of earbuds can claim.

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¹Independent testing shows that the UVnano charging case eliminates 99.9 percent of bacteria on the earbud speaker mesh in ten minutes while charging. UV LED operates only when the case is charging.
²Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements.
Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions.

LG Pledges Transition to 100 Percent Renewable Energy by 2050

A graph showing LG's global renewable energy expansion goals from 2020 to 2050.

Commitment Expands Upon Promise of Zero Carbon by 2030

SEOUL, July 21, 2021 — LG Electronics (LG) today made public its commitment to transition completely to renewable energy by 2050 as a key component of its sustainability strategy. The announcement in the just released LG Electronics Sustainability Report comes on top of its earlier promise to achieve carbon neutrality by 2030 through the Zero Carbon 2030 initiative in which LG pledged to reduce carbon emissions in the production stage to 50 percent of 2017 standards by 2030.

The transformation will be implemented region by region starting in North America where every office and manufacturing site will be powered by renewable energy within the year. LG manufacturing facilities outside of Korea are on target to convert 50 percent of their electricity needs to renewable energy in the next four years.

Achieving this objective globally will require a diverse strategy, including installing high-efficiency LG solar panels on its buildings, utilizing power purchase agreements that allow companies to purchase electricity directly from suppliers, utilizing Renewable Energy Credit (REC) certificates and participating in the Green Premium program in Korea, LG’s home market to purchase clean energy directly from the Korea Electric Power Corporation (KEPCO).

Currently LG is installing solar modules with a capacity of 3.2 MW on a manufacturing site in Noida, India, generating electricity to power LG’s administrative office as well. This project will be expanded as a part of the Clean Development Mechanism (CDM), allowing LG to secure carbon reduction certificates from the United Nations Framework Convention on Climate Change (UNFCCC).^*

“Our commitment to creating a better life for all can best be actualized by LG transition to renewable energy and achieving carbon neutrality,” said Park Pyung-gu, senior vice president at LG Electronics Safety & Environment Division. “In today’s world, innovation doesn’t just happen in the lab, they must also happen in our factories and plants. Today’s manufacturers have a once-in-a-lifetime opportunity to give the next generation a world worth inheriting and at LG, we take this responsibility very seriously.”

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* CDM project allows companies to earn certified emission reduction (CER) credits when investing projects in developing countries. CER can be traded, sold and used to meet a part of the emission reduction targets under the Kyoto Protocol.

Masters of Colors: BVLGARI’s Exquisite Jewelry on LG’s Self-Lit OLED

Masters of Colors: BVLGARI’s Exquisite Jewelry and Self-Lit OLED

LG Electronics’ SELF-LIT campaign kicks off with a collaboration with Italian luxury brand BVLGARI for its exhibition in Seoul, BVLGARI Colors. Established in Rome in 1884, BVLGARI is revered worldwide for its exclusive collections of watches, fragrances and accessories. But arguably it is jewelry that the design house is best known for. Featuring beautiful, precision-cut gemstones, precious metals of the highest grade and BVLGARI’s iconic, bold style, the prestige pieces are a gorgeous interplay of colors and textures.

For a work of art to truly be appreciated, it must be presented in the exact color or effect the creator intended. LG’s self-lit OLED technology has been deemed by BVLGARI as the only display capable of capturing the vibrancy and exquisite detail of the brand’s jewelry in all its glory. With their ability to convey immaculate color reproduction and infinite contrast, the self-lit pixels deliver exceptionally lifelike colors as well as deep blacks and a contrast ratio that provides an incredible sense of weight and three-dimensionality.

To truly showcase the mesmerizing beauty and variety of BVLGARI’s masterpieces, intriguing digital works of art by top Korean artists are displayed alongside the jewelry on LG self-lit based OLED screens. Divided into four themes titled Red, Blue, Green and Multicolored, the exhibition promises to offer an exhilarating experience that combines the best of traditional craftsmanship and the epitome of technological innovation from LG and BVLGARI, the two masters of colors.

BVLGARI Colors is the first in LG’s SELF-LIT Art project series of global exhibits celebrating the heritage and history of OLED technology. LG will again partner with BVLGARI in Milan to turn premium shopping destinations including the Galleria Vittorio Emanuele II and BVLGARI’s flagship Serpenti Gallery in Rome into SELF-LIT Streets during Milan Design Week.

What’s more, LG’s SELF-LIT Museum will see LG’s stunning OLED TVs displaying art at the world’s best-known museums while SELF-LIT Masterpiece will focus on the creativity of contemporary artists at renowned international art galleries. The self-lit technology of LG’s next-generation TVs boasts the accuracy and the color palette required to convey artists’ intentions without any compromise. Back in Seoul at the end of the year, LG’s SELF-LIT Bridge project will express the unique value of LG OLED and LG’s determination to bring consumers the best viewing experiences possible.

It’s rare for a technology to be called a work of art and yet, there is perhaps no better way to describe LG OLED. Stay tuned to see how LG OLED continues to redefine the definition of art in a way no other technology can.

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LG Newsroom