Through its unending quest to bringing about innovations that better people’s lives, LG has won over the hearts of consumers all around the world, especially in India where the brand has been loved for more than two decades. Such loyalty was confirmed by research group TRA when it named LG India’s Most Trusted Brand for washing machines, refrigerators and TVs in 2020. This year, LG was elated to learn that Indian consumers had elevated their opinion of LG, naming it India’s Most Desired Brand in the TV, washing machine and refrigerator categories.

The 7^th edition of the Most Desired Brands 2021 Report was developed by TRA Research, a brand intelligence and data insights firm dedicated to understanding and analyzing stakeholder behavior. The report includes the opinions of more than 2,000 consumer-influencers across 16 Indian cities who were asked about their favorite brands. The top 1,000 brands were ranked using four foundations of desire: aspirational appeal, rational appeal, emotional appeal and communication appeal.

In India, where LG has been operating for 24 years, the achievement is confirmation of LG’s long-standing commitment to putting customers first with services and products that deliver unmatched performance, quality and style. For example, LG India extended insurance coverage with purchases of LG home appliances as part of its COVID-19 Health Insurance Consumer Promotion to provide up to INR 50,000 to COVID-19 patients and INR 20,000 to customers affected by vector-borne diseases such as dengue and malaria. This effort was widely appreciated by Indian consumers during this critical time and reinforced LG’s reputation as a socially responsible and caring brand.

Another initiative that demonstrated LG’s commitment to Indians was its Life’s Good when we better it campaign featuring Bollywood movie star Kunal Kapoor. The film portrays’ India’s young creatives achieving their dreams and setting new benchmarks through advanced and smart technology most desired by this generation. And for tomorrow’s consumers, brands must be committed to running their businesses more sustainably and LG has been leading the market in e-waste management to ensure the responsible disposal of electronic wastes.

LG Electronics believes that the consumer experience is just as important as the products themselves when building brand trust and brand desire. This is why LG is more committed than ever to running its business responsibly, supporting local communities and continuing to innovate for better lives around the world, including India.

Contributed by LG India

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Adapting to a new lifestyle of working and learning from home, people are eager to experience new ways to feel more collaborative and connected. Recently, LG took this challenge to a whole new level by creating an entire virtual world for employees graduating from a professional training program.

For years LG Electronics and Carnegie Mellon University (CMU) have been partnering on a software certification program for LG employees. This year, with more than a hundred LG employees completing the program during the pandemic, LG invited employees and officials to a metaverse graduation ceremony.

Students were able to choose a personal avatar and interact with other avatars in the virtual world, participating in games and tours of LG headquarters and the CMU campus before the ceremony. At an event hall on the CMU campus, students’ avatars then received a certificate marking the completion of training. The festivities wrapped up with a party and virtual fireworks.

“Our first metaverse graduation ceremony provided an opportunity for employees who have completed software expertise training to share the joy of a job well done with one another,” said LG president and CTO I.P. Park.

To date, approximately 600 students have experienced the coursework with more than 1,000 professionals expected to graduate by 2023. Many graduates have taken on new roles in LG as AI specialists, software architects and software security specialists after completing the program. To further bolster its software expertise, LG is partnering with other globally renowned universities including New York University, University of Southern California, University of Toronto and Korea Advanced Institute of Science and Technology (KAIST) in addition to Carnegie Mellon University.

Matthew Bass, associate director at Carnegie Mellon University said, that this year’s graduates were “truly impressive… the teams worked incredibly hard and the results far exceeded our expectations when this project was initially put together.”

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It’s no longer news to say that innovations and advances in technology can have a profound change on lifestyles. While smart homes and smart products have clearly been embraced by mainstream consumers, what hasn’t been clear is what benefits users are actually getting in return for their investments. With this in mind, LG dug deeper into how homes of the new age are transforming everyday lives. By gathering the opinions of 857 U.S. smart homeowners, the LG ThinQ 2021 Smart Home Report reveals just how smart homes can be a win for everyone.

No Need For An Advanced Degree

Contrary to what many might think, less tech-savvy users are actually more satisfied with their smart homes with twice as many users between the ages of 50 and 54 (60 percent) responding that they were “very satisfied” compared to participants in the 25-29 age group. Satisfaction was higher for older homeowners as they spend more time at home with their families compared to other age groups, affording them more time to fully enjoy the benefits of their smart homes. The fact that smart homes provide adaptable, easy-to-use solutions was an added plus. Smart homes can be enjoyed by everyone regardless of tech fluency or age and they can play an important role in narrowing the digital divide.

 

Flexible Homes Adapt To Unique Lifestyles

While smart homes are designed to be universally beneficial, those benefits have the advantage of being unique to every individual. The survey revealed how smart spaces are providing flexible solutions that adapt to distinctive lifestyles based on users’ key values, interests and hobbies. For example, when it comes to leisure time, survey respondents with a passion for gardening named the remote control/voice command function of their smart TVs, refrigerators and washing machines among their top three most utilized features as they allow users to communicate with their products even when they’re busy in the garden.

Paving A Smart Way For Sustainable Living

Today’s smart homes are setting a new benchmark for environmentally-friendly living. Among the long list of smart home benefits, saving energy was mentioned most frequently by respondents. Through energy optimization features found in the latest connected products, smart homes help users achieve a more sustainable way of life while protecting consumers from hefty energy bills.

The LG ThinQ Smart Home Report presents an interesting look at how consumers’ lifestyles may change in the years ahead, a blueprint for those interested in incorporating smart technologies in their everyday lives. Click here for the full report.

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As anyone who has dealt with customer can attest, good service is one of the most important factors that determines customer satisfaction and loyalty, and a key component of a brand’s reputation especially in the last mile of a customer’s journey. But ensuring that existing customers are well taken care of is easier said than done, given the pressure to bring in new customers in today’s uber competitive world.

With this challenge in mind, LG in East Africa in partnership with Opalnet, its authorized local distributor, kicked off an enhanced customer service initiative to give customers a memorable experience from the point of sale until their next purchase of an LG product. The Last Mile program was developed to deliver high quality support to customers and enhance their after-sales experience through LG’s service centers in key towns across the region.

As part of the initiative, all products are delivered at no extra cost to customers, with free installation when applicable along with personal demonstrations of advanced features such as LG ThinQ. All customers are eligible for a 7-day trial program on all purchases along with support via a toll-free line, video call or in-home visit within 24 hours by qualified service technicians. Core components of home appliances are covered by LG’s generous 10-year warranty and for products no longer under warranty, affordable repair service and discounts on new product are offered.

To reach out to more customers who may not live a convenient distance from existing service centers, an additional 16 trucks and 3 motorbikes are employed to provide mobile service across the East African region. In Tanzania, more than 20 refurbishing shops will assist customers who are interested in repairing their own products that might otherwise end up in a landfill.

Throughout the customer’s entire journey, LG in Kenya is committed to providing the best experience possible with personalized customer care until the very last mile.

Contributed by LG Kenya

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As a work of art designed to fit the most luxurious of lifestyles, LG SIGNATURE OLED R features an entirely unique form that transforms any space into a sight to behold. In celebration of its highly anticipated launch, LG UK held a star-studded event that gave the rollable marvel a welcome befitting of its cutting-edge technology and first-class design that so effortlessly intertwines.

With nearly 90 names on the guestlist, including those of media representatives and the movers and shakers of London, attention quickly shifted to Cromwell Place, South Kensington’s hub for the arts, which was host to the exclusive evening drinks reception that officially unveiled the world’s first rollable TV, LG SIGNATURE OLED R, to the British Isles.

The extravagant event also presented LG SIGNATURE with the perfect opportunity to touch on its status as Corporate Partner of the Royal Philharmonic Orchestra, and an announcement on how it was to become the official Digital Partner of Cromwell Place.

Peter Booth

Hosted in the ground’s Pavilion Gallery, attendees were able to listen to exclusive vignettes by members of the Royal Philharmonic Orchestra’s String Quartet as they enjoyed champagne and canapés. After the main reception, guests were ushered into the ‘hidden gallery’ where LG SIGNATURE OLED R was unveiled to the backdrop of a stunning light show and an elating performance by the Royal Philharmonic Orchestra’s Brass Quintet, followed by an introductory speech by LG Commercial Director, Peter Booth.

(From left) Zara Martin, Mariano Vivanco and Tallia Storm

The VIP guests in attendance included DJ and model Zara Martin, renowned fashion photographer Mariano Vivanco, singer Tallia Storm, DJ Twiggy Garcia and producer Juliette Larthe.

Twiggy Garcia and Juliette Larthe

After the unveiling, guests were invited to take a closer look at the ground-breaking device’s unmatched craftsmanship and completely unique design that help the TV redefine the meaning of innovation. The event proved to be a resounding success, generating buzz on social media as well as coverage across top news platforms. The celebration of luxury and exceptional technology undoubtedly made the launch of LG SIGNATURE OLED R a night to remember.

Contributed by LG UK

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LG OLED TVs are one the most powerful mediums for contemporary fine arts and high fashion thanks to its impeccable display, unique design and premium aesthetics that set it apart from the conventional. To prove this, LG Electronics recently collaborated with talented artists from all around the world.

“Effect of Spring at Giverny” by Claude Monet

In Greece, LG worked with the country’s most gifted fashion designers, Vassilis Zoulias and Stelios Koudounaris, who have deemed highly of LG’s self-lit OLED technology to feature exquisite detail of high fashion and have LG OLED G1 TVs proudly displayed in their ateliers to bring inspirations to their artwork.

Vassilis Zoulias (right) with “Self-Portrait” by Paul Cézanne 

Vassilis Zoulias has been shaping fashion trends in Europe. He’s especially loved by movie stars, celebrities and politicians, who love his elegant garments that bring powerful emotions to life in various shapes and patterns. Zoulias pursues a sophisticated and contemporary style that is easy to wear and fits comfortably for all body types. And, while working with LG, Zoulias found that the sleek and minimal LG OLED G1 TV blends seamlessly into his atelier and, thanks to its special Gallery stand, could be placed wherever he felt the art-like device best complemented his latest work.

Stelios Koudounaris

Representing the new generation of Greek fashion, Stelios Koudounaris has run 24 women and 13 men’s collections to his name. Since introducing his very first collection in 2008 when he was only 27 years old with his own unique aesthetic identity, Koudounaris has risen as one of the most prominent and influential designers among a new generation of Greek fashion. At his showroom, LG OLED G1 TV’s Gallery Mode displays his collections and fashion shows with lifelike details of the unique textures and fabrics of his pieces, so visitors can experience his whole collection vividly on LG OLED G1 TV.

Thanks to its advanced self-lit pixels, LG OLED TV opens up new possibilities in various fields of arts including fashion design, providing outstanding picture quality along with a touch of sophistication and elegance to any room on top of the latest cutting-edge technologies that come together for a completely unique viewing experience.

What’s more, to give consumers around the globe complete access to selected art works through the flawless screen of LG OLED TVs, LG Greece has collaborated with the Basil & Elise Goulandris Foundation. This magnificent collection focuses on new and contemporary art as well as masterpieces by Cézanne, Vincent van Gogh and Monet.

Stay tuned for LG’s continuous effort to delve into unique spheres to shed light on its innovative products that offer both high quality and aesthetic appeal.

Contributed by LG Greece

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As the first social generation to have grown up with access to the internet and digital technology from an early age, members of Generation Z have become today’s cultural opinion leaders all over the world. To connect with this demographic audience, LG launched the 2021 Life’s Good global campaign in May and called on young aspiring musicians and filmmakers to share their thoughts on what makes life special.

The second year of the campaign recruited the help of singer/songwriter Charlie Puth to spearhead the Life’s Good Music Project and director Jackson Tisi to headline the Life’s Good Film Project. The two-month campaign provided a platform for young talent to showcase their personal take on LG’s familiar theme and generated more than 100 million total views on various social media platforms. In total, the music and film campaigns attracted submissions from more than 1,600 entries from 48 countries, all conveying a sense of hope and optimism for the future.

Clockwise from top left: Sade Whittier, Dani Kim, Stacey Capers, Stacey Ryan 

The Music Project alone showcased the unique artistic sensibilities of over a thousand participants from 36 countries. From this diverse group of creative talents, four lucky artists from different backgrounds united by their passion for music were chosen to represent the 2021 Life’s Good Music Project in collaboration with Charlie Puth: Stacey Capers and Sade Whittier of the USA, Stacey Ryan of Canada and Dani Kim of South Korea. The selected winners will get the opportunity to complete and perform the song in a music video with Puth as well as receive OLED TVs along with other LG products.

“In the collaborative process of bringing a song to life, it’s always beautiful to touch on the shared experience despite any differences in our personal experiences, history, culture, or where we grew up,” said Puth. “We can come together through the universal language of music and our shared belief that Life’s Good.”

Hundreds of burgeoning video auteurs from 33 countries captured the footage of their own diverse and inspiring Life’s Good moments and submitted their works to the Film Project. The submissions showed how places, spaces and happy moments held special meanings in their lives and in the lives of their loved ones. Related posts on social media have garnered over 44 million views total to date, reaching a truly global audience.

LG’s 2021 Life’s Good global campaign reminds us of the limitless possibilities we have to create our own lives as we wish. With inspiring submissions embodying the immense talent and enthusiasm of the next generation of artists, LG hopes to share the message of hope and togetherness with the world.

The inaugural 2021 Life’s Good Film will be unveiled on August 27 while the song and music video will drop next month. For more on the 2021 Life’s Good global campaign, stay tuned to LG’s Global YouTube channel and Instagram.

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According to the report Global EV Outlook 2021, sales of electric vehicles (EV) around the world grew 41 percent in 2019 and despite the downturn in overall car sales in 2020 due to the pandemic, EV sales still managed to increase 4.6 percent in 2020. It’s this USD 120 billion industry that LG had in mind when it launched its Vehicle component Solutions (VS) Company in 2013 to target the growing trend of electrified vehicles. Now eight years on, LG is seeing a very bright future for its EV-focused business unit, reporting a compound annual growth rate (CAGR) of 21.2 percent in period covering 2019 to 2020.

With such success follows much interest.

LG’s VS Company is proud to announce its new Future Mobility website to actively communicate with global partners and interested consumers about its current business and future innovation. This new site is completely dedicated to mobility and focuses on LG’s innovative technologies and products related to the fast-growing segment of electric vehicles.

The new Future Mobility website introduces EV-related information selectively so that the company’s business partners can find related information more conveniently. Business partners also can make use of the useful Inquiry menu option to get answers to various business-related questions. And other visitors including interested customers can find specific information they’re looking for more easily.

Upon entering the site, visitors are presented with four main menus – Cockpit Electronics, Connectivity, Automotive Vision System (AVS) and Future Innovation – in which LG’s main technological strengths in mobility are highlighted. Cockpit Electronics includes LG’s automotive display and cockpit domain controller innovations, Connectivity covers telematics and wireless charging, AVS includes information on vehicle cameras and Future Innovation focuses primarily on the digital cockpit.

In addition to the diverse content related to mobility technology, the website also includes news and a blog to tell LG’s mobility story to a new audience. In addition to this site, interested parties can also find more information on LG Vehicle component Solutions on social media at its LinkedIn page.

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