LG's Most Compact Soundbar Delivers Room-filling Sound to Movie and Music Lovers Worldwide

LG’s Most Compact Soundbar Delivers Room-filling Sound to Movie and Music Lovers Worldwide

The black LG Éclair and subwoofer placed below a wall-mounted LG TV to effortlessly blend into a grey contemporary living space

Perfect for Small Spaces, LG Eclair Features Immersive
Dolby Atmos Sound and Robust Bass With Low-Vibration

SEOUL, July 19, 2021 — LG Electronics (LG) announces the rollout of LG Eclair (model QP5) soundbar, its most compact model to date, starting in North America followed by other regions around the world. A 2021 CES Innovation Award Honoree, this soundbar is a great fit for contemporary lifestyles thanks to its sleek, compact design that fits well in limited spaces while still being able to deliver immersive sound.

Despite its compact size, LG Eclair delivers powerful performance with Dolby Atmos^® and DTS:X support while still keeping peace with the neighbors with its low vibration, power bass subwoofer. Measuring only 296 x 59.9 x 126mm – only one-third the width of LG’s previously smallest 3.1.2 channel Atmos soundbar, SP8YA – LG Eclair features a chic oval design and jersey fabric in classic black or white that blend in seamlessly with any modern décor.

LG Eclair’s advanced, 3.1.2 channel system with wireless subwoofer employs Meridian Audio’s tuning and technology to deliver exceptional detail and spatiality. Meridian’s Horizon technology up-mixes two channel stereo content into immersive, multichannel audio to deliver a wider soundstage for a truly immersive listening experience with tonal balance that remains authentic to the original recording.

LG Eclair offers an enhanced viewing experience thanks to 4K pass-through support which allows viewers to enjoy stunning 4K and HDR content, including Dolby Vision, on their favorite streaming services. What’s more, adaptive LG AI Sound Pro analyzes the content being played and automatically applies the best sound settings, depending on which genre of content the user is enjoying, whether it’s news, music or cinema.

Not only does LG Eclair make sound come alive, it’s also designed with convenience in mind, requiring fewer cables without sacrificing sound quality. This is possible because enhanced audio return channel (eARC) support allows for the lossless transmission of 5.1-channel, 7.1-channel and immersive audio such as Dolby Atmos and DTS:X on compatible TVs. Owners of 2021 LG TVs will also benefit from authentic and clear sound with TV Sound Mode Share, which combines the processing power of LG’s latest α (Alpha) AI processors and AI Sound Pro to reveal rich nuances of the content source.¹

Beyond sound performance, LG designed the Eclair not only to elevate the home viewing experience but to reduce its impact on the environment. This effort has resulted in LG Eclair being recognized as an Eco-Product by SGS Société Générale de Surveillance SA of Switzerland.²

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¹ TV Sound Mode Share and AI processor version vary by TV model.
²SGS Eco-Product certification based on several categories including use of recycled materials in packaging. The soundbar ships in eco-conscious packaging with internal packing material made from recycled molded pulp, an alternative to polystyrene foam and plastic.

Taking Things Back Offline to Introduce the King of TVs

A wide view of the LG 2021 TV launch event in Israel with cubed green neon lighting hanging above a room full of people.

With one of the most aggressive vaccination campaigns on Earth, Israel has demonstrated the efficacy of the coronavirus vaccine as the country nears herd immunity. With the light emerging at the end of the tunnel for Israelis, LG in Israel saw an opportune moment to celebrate the citizenry’s efforts and the country’s cautious emergence from the darkness of the pandemic.

So with lockdown restrictions eased and more people returning to life as it used to be, LG Israel felt it was the perfect time for a real live event to celebrate the local launch of LG’s 2021 TV lineup. In cooperation with its exclusive home entertainment product distributor, H.Y.E. Group, LG Israel last month invited 1,100 special guests to see the newest LG TVs in all their vibrant glory.

Under the theme of LG OLED: The King of TVs, the venue showcased the complete lineup of LG’s newest OLED TVs – LG OLED G1, C1, B1 and A1 – as well as some of the company’s NanoCell and QNED MiniLED TV models. Here, the special guests could see for themselves the just how much better LG’s OLED technology is across various TV sizes, because sometimes you just have to see to believe.

As a part of the LG’s Light Up Your World campaign, the large space was separated into four distinct zones representing key TV segments: sports, cinema, design and gaming. Each interactive area was faithfully designed to emphasize the various elements and unique values the impressive TVs have to offer every kind of viewer.

With food and drinks galore, attendees sang passionately along during the concert of popular Israeli singer Itay Levi taking to the stage to make it an even more memorable night to remember.

As one of the region’s first major offline events in more than a year, the electricity in the atmosphere was palpable. Israelis who had been patiently waiting for the end of social distancing were finally able to release all their pent-up energies in one fell swoop. And they had good reason to be hopeful. With one of the highest vaccination rates in the world, Israelis had good reason to start enjoying life again.

In the meanwhile, LG will continue to pursue unique and safe ways to introduce its innovative products to consumers around the globe.

Contributed by LG Israel

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Making Greener Choices in Everyday Life

The outlines of LG air conditioner and air purifier with photos of a living room and a forest as the background.

The recognition of environmental issues has come a long way in the past six decades since the publication of Rachel Carson’s book Silent Spring. Today, nations, international organizations and even brands are working to alleviate greenhouse gases, save plants and animals on the brink of extinction and enrich the biodiversity of our lands. For average people without billion dollar budgets, simply taking a reusable shopping bag to the grocery store, eating more environmentally-friendly foods or factoring the environment into purchasing decisions can make a difference.

With the well-being of our planet in mind, LG Electronics (LG) has been helping consumers make smarter, greener choices for years. With a long history of innovation in home appliances, residential heating and cooling systems, LG has been setting an example for consumer electronics companies to follow by developing world-class sustainable technologies that take care of chores and keep homes fresh and comfortable without leaving a large environmental footprint.

Natural Power of Steam

The TrueSteam™ technology featured in LG’s dishwasher, dryer and Styler harnesses the natural power of steam to cut through dirt and food debris and eliminate the fabric stains you can see – and the bacteria and odors you can’t.^* The high-temperature steam is created by boiling water inside the appliance, which means less harmful detergent finds its way into our wastewater systems.

Next-Generation Refrigerant

By adopting a low global warming potential (GWP) refrigerant, LG is taking its ecological responsibility to the next level by presenting solutions that pose less threat to the environment. R32, the industry’s next-generation refrigerant, has 70 percent lower GWP and requires 20 percent less gas than R410A, making the company’s heating and hot water system, Therma V, and air conditioning system, Multi V S, more environment friendly.

What’s more, LG upgraded its DUAL Inverter Heat Pump dryer lineup by switching refrigerants from R314A to R290 – one of the lowest-GWP refrigerants currently available. LG dryers meet the high standards of TÜV Rheinland required for Green Product certification thanks to their sustainable use of resources and climate change mitigation.

The restoration of our ecosystem is everyone’s responsibility. Governments, businesses, communities and individuals across the world all have a vital part to play and there’s no better time to begin our eco-friendly mission than today. It’s time to make those small, smarter changes to everyday life that will help make a better tomorrow possible.

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^* Availability of TrueSteam™ on dryer products vary by region.
Dishwasher certified by Korea Testing & Research Institute for reducing 99.9 percent of Escherichia coli, Listeria monocytogenes and Salmonella Typhimurium operating on Sanitizing Wash cycle (3-4 times final rinsing and steam emission) for 39 minutes.
Dryer tested by Korean Apparel Testing and Research Institute (KATRI) showing Steam Hygiene option sanitizes 99.99 percent of harmful bacteria including Staphylococcus aureus, Pseudomonas aeruginosa, Pneumococcal bacillus in 6.4 kilograms load (international test standard).
Styler endorsed by the British Allergy Foundation (BAF) for reducing live house dust mite and bacteria with Sanitary Normal cycle, and viruses (H3N2, H1N1, PEV, IBRV, ICHV, PEDV, MHV, and hCoV-229E) with Sanitary Heavy Duty cycle. Certified as an asthma and allergy friendly^® appliance by the Asthma and Allergy Foundation of America (AAFA).
Certified by Korea Apparel Testing & Research Institute (KATRI) comparing results using Refresh cycle.

Convenience of Amazon Alexa Comes to Third-Party Smart TVs Powered by LG webOS

Alexa Delivers User-friendly Features and
Seamless Voice Control Via LG’s Magic Remote

SEOUL, July 14, 2021 — For the first time, Amazon Alexa will be coming to a wide range of third-party TVs powered by webOS, LG Electronics’ proprietary TV platform. TV brands such as Advance, Blaupunkt, Eko, JSW, Manta, Polaroid, RCA, Seiki and Skytech as well as original design manufacturers Ayonz, Dualshine, Konka, Silicon Player, Skyworth and Xianyou, among others, will soon be offering this capability in their compatible webOS-powered TVs with Magic Remote so even more consumers can enjoy the intelligent voice recognition capabilities of Alexa.

LG’s proprietary ThinQ AI and voice recognition technologies allow webOS TV owners to simply speak into the advanced Magic Remote to get things done or get the information they need. With its point and click capability, LG Magic Remote is extremely intuitive to use and automatically recognizes and connects to set-top boxes and other compatible devices such as soundbars.

Simply long pressing the Amazon Prime Video button and speaking into the Magic Remote opens up a whole new level of convenience, enabling webOS TV owners to adjust the TV volume, change channels, play music, read news, control a smart home, tell a joke and more. For example, simply say “Alexa, open YouTube” or “Alexa, suggest comedy movies” into the remote and Alexa will respond immediately, displaying viewing options on the screen for one’s enjoyment.

“The addition of Amazon Alexa to the long list of webOS features will enhance the user experience and boost the value of our growing smart TV ecosystem,” said Jung Sung-hyun, head of content services at LG Home Entertainment Company. “Bringing together the capabilities of Alexa with the convenience of webOS to third-party TVs is a win-win-win for TV brands, customers and developers.”

The built-in Alexa feature will be activated over-the-air starting in the third quarter in North America followed by other regions including Europe and Asia.

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Taking to the Runway During Fashion Week

From newly designed street wear, injections of color and wearable art, it was clearly out with the old and in with the new at Australia’s highly anticipated fashion event of the year last month. Afterpay Australian Fashion Week (AAFW) provided Australian designers with the opportunity to launch their latest fashion lines to influential industry members and technology was at the forefront of this year’s longstanding fashion event, enhancing show formats and experiences both on the runway and behind the scenes.

And who better than LG Electronics in Australia to educate guests about technological advancements in garment care? So it made perfect sense for LG to team up with AAFW as the official laundry appliance partner at this year’s event.

Not only did LG Electronics get to introduce the large capacity LG Styler and LG WashTower to the Australian market for the first time, the sponsorship also provided an opportunity to connect with new consumer segments and collaborate with influential fashion industry personalities.

Right in the heart of the central hall at AAFW where some of Australia’s most iconic designers and personalities wandered in between shows, LG Electronics had its brand activation set up with its Styler and WashTower products. The space known as the LG Refresh Zone mimicked the design of a luxury walk-in wardrobe. Guests had the opportunity to experience the unique benefits of the LG Styler, whereby they could refresh their coats, jackets and other garments by checking them in between shows.

Adhering to COVID-19 local government requirements and to ensure the safety of all attendees at AAFW and those who entered the LG Refresh Zone, guests were required to check-in using the Service NSW app and have their temperatures checked upon entry. Guests were furthermore encouraged to wear face masks during the shows and whilst visiting the LG Refresh Zone. At the same time, capacity was monitored and hand sanitizer was readily available throughout the venue.

The activation saw several high-profile guests stop by, including well-known bohemian-inspired Australian fashion designer, Camilla Franks. In addition, LG Electronics partnered with style icon and E! Online Australia host, Tammy White, who utilized her strong social presence to create content around “a week in the life of AAFW with the LG Styler”. This partnership created online traction and buzz about the new LG Styler and the company’s affiliation with AAFW.

During the same week, LG Electronics Australia collaborated with sought-after Australian designer to the stars, Michael Lo Sordo, whose looks were previously worn by Kourtney Kardashian, Sarah Hellen, Solange Knowles and Jeffree Star, to launch his Resort ‘22 collection.

As a leading sponsor of Michael’s exclusive and intimate dinner and presentation, One Night in Paris, the LG Styler was used backstage to refresh his new line made of textures and fabrications including wools, cottons, leathers and silks. Simultaneously, LG gram laptops were integrated into the presentation to demonstrate how seamlessly the device could integrate with modern luxury designs as an accessory.

Michael Lo Sordo’s Resort ’22 collection represents a fusion of casual glamour and modernity that can be worn from day to night. The LG gram range was integrated effortlessly in Michael’s presentation, as the laptop boasts the same flexibility to suit a range of lifestyles, delivering a simple yet stylish design whilst enhancing productivity.

Contributed by LG Australia

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[AI Experience] The Future of Human-AI Relationship

An illustration of a man being influenced by artificial intelligence with images representing Human-AI relationships

In this final episode of our six-part AI Experience series, we examine the dynamics of the human-AI relationship and what that will mean for the evolution of the technology.

Throughout history, humans have always been masters of the technologies and machines they have created. But with artificial intelligence, the dynamics of this relationship may change. Distinct from other technologies in that it can learn from interactions and usages, AI is perhaps most recognizable today as the virtual assistants we call by name when we want something, whether that be information or the kitchen lights to turn off. As AI continues to evolve, it is expected to outgrow this role as helper to become more of a companion.

Even now, AI-enabled devices are able to provide some degree of companionship. For the elderly or others living on their own, products such as smart speakers can offer a valuable sense of connection, responding verbally to queries in more conversational ways. Beyond the comfort of another voice and the feeling of a sympathetic (and synthetic) ear, AI machines can also provide a degree of safety by connecting users to relevant services when needed. If we take that one step further, AI systems will in the future be able to perceive changes in our behavior to determine our moods and respond appropriately, making it easy for humans to forget that they’re still communicating with a machine.

Below, we take a look at five different areas concerning the constantly evolving relationship between humans and AI.

Collaboration

Human-AI collaboration is already having an impact on how we perform tasks and make decisions, although its scope is somewhat limited at this time. Once the technology has reached a certain point where we can better understand context, motivation and non-verbal cues, AI will then be able to contribute to genuinely collaborative endeavors, meaningfully helping us to increase our capabilities and knowledge in almost every arena imaginable.

“We are all interesting creatures, not because we exist in a vacuum and we can just think on ourselves, we’re interesting because we interact with others,” said Charles Lee Isbell Jr., dean of computing at Georgia Institute of Technology. “We learn by interacting with others, they get transferred knowledge generation to generation. And I think that is sort of where the sweet spot is around AI.”

Learning

Collection of data is crucial to machine learning and its continuing improvement. Going forward, it’s critical that what AI learns should be made as transparent as possible. Experts from a diverse range of disciplines should be actively involved throughout AI’s development to ensure the learning process itself is robust, representative and ethically sound. Learning about AI and its implications is something everyone – not just those directly involved in its creation – should invest time in, as education may help us to predict and avert future challenges and threats.

Professor Zafiroglu of 3A Institute advocates a multidisciplinary approach, urging the next generation of AI practitioners to “go out into the world and work in a variety of settings, from policy and industry to academia and education at the non-university level to think tanks as well as product and strategy teams.” Incorporating different perspectives and learnings into AI will help to forge intelligent systems that can work with, as well as for us.

Empathy

Having empathy means the ability to understand and share someone else’s feelings, a distinctly human trait. For AI to be able to detect the emotional state of a user and respond appropriately, it will need the capacity to recognize body language, tone of voice and most probably, physiological changes. Once it can do all of these things, and accurately interpret the demands of the specific context, AI will become immeasurably more helpful. For instance, recognizing an individual’s concern about a job interview, an empathetic AI could help alleviate this concern by generating a list of interview questions, providing feedback on answers or recommending the optimal route to the interview venue.

With the obvious benefits of an AI with high emotional quotient also come considerable risks with regards to privacy so a safety net should be put in place to prevent its misuse. The European Union and many governments worldwide are currently addressing the question of how to ensure effective oversight for high risk AI technologies. At the same time, the companies providing these technologies will need to demonstrate that next to delivering value, user safety is their main concern.

Fallibility

As with any relationship, the human-AI relationship will require time and effort to develop properly. Humans must accept that AI will take a certain amount of time to learn from and adapt to their behaviors and preferences and to acquire new skills. Users should also understand that fallibility is not a one way street as AI is learning from them. Users also have to contend with any biases, preconceptions or misconceptions they may have, which can affect the nature or outcome of an interaction.

Whether AI incorporates bias purposefully or not, we must consider the consequential nature of decisions that AI systems are making. Either way, our relationship with AI will be just like our relationship with each other. In other words, it’s going to take time and effort.

Interface

The way we interact with an AI solution is directly influenced by the design of its interface. Some forms of AI are more collaborative in nature, requiring frequent human input to deliver maximum value, while others run quietly in the background, automating our lives and supporting us with infrequent interaction. Different types of systems obviously necessitate different kinds of interfaces but it must ultimately be intuitive to use if it is to gain greater acceptance and wider adoption. Along with ease of use, interoperability is something that companies must work towards if AI is to flow seamlessly from one area of our lives to another.

“There are no standards of interoperability,” states Gabi Zijdervel, chief marketing officer and head of product strategy at Affectiva. “I believe a consortium of industry will have to come together to solve this, cross-vertical and cross-use cases.”

Although some still fear that AI will replace actual humans, the more likely future is one companionship and partnership. With the foundation already in place, we can look forward to a more equal and rewarding relationship with AI, not to mention a shining new chapter in the history of humankind.

For more on this topic, visit www.AIXexchange.com. Developers and potential partners interested in LG’s ThinQ Platform should check out thinq.developer.lge.com.

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LG SIGNATURE Supports Worthy Cause with “STRONGER TOGETHER” Charity Auction

An introduction image of STRONGER TOGETHER Charity Auction

10-Day Online Event Highlights Partnership with
Amundi Evian Championship and World’s Top Golfers

SEOUL, July 9, 2021 — LG Electronics (LG) announces the start of its 10-day online charity auction STRONGER TOGETHER to benefit Sur les bancs de l’école, a French organization that supports families of children with Autism Spectrum Disorders (ASD). The auction highlights LG SIGNATURE’s partnership with the Amundi Evian Championship 2021, one of the most renowned major tournaments in women’s golf played at the Evian Resort Golf Club in France.

In addition to benefiting a worthy cause, the auction will provide fans the opportunity to interact virtually with two of the biggest names in women’s golf. All proceeds from the auction will be donated to Sur les bancs de l’école, which was founded in 2008 and currently supports 200 families daily. The pandemic and studying at home affected autistic students especially hard and LG is proud to support the work of the organization as it helps affected families begin the long journey back to normal life.

Running until July 18 at 14:59 (GMT), the STRONGER TOGETHER charity auction will feature top female golfers Ko Jin-young and Park Sung-hyun of South Korea, who LG has sponsored since 2020 and 2016, respectively. Golf fans can participate in the auction and bid on exclusive items, highlighted by the Amundi Evian Championship Package featuring LG SIGNATURE OLED R, the world’s only rollable TV complete with custom engraving option and a fabric speaker covering available in four exclusive colors, and three tickets to the Pro-Am event during next year’s the Amundi Evian Championship. LG SIGNATURE Refrigerator and LG SIGNATURE Wine Cellar will also be auctioned off during the 10-day event.

Also available for bid are items donated by defending champion Ko who is donating her Epic Flash Driver used in 2020 after the pandemic hiatus while Park is donating autographed shirts and gloves. All auction items will be framed, authenticated and ready for winners to display as enviable additions to any golf aficionado’s collection.

“Like the very best in women’s golf, LG SIGNATURE products are known for delivering unparalleled performance,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Run in partnership with the Amundi Evian Championship, the STRONGER TOGETHER charity auction will bring fans closer to some of the game’s brightest stars but more importantly, help support the important work of Sur les bancs de l’école.”

More information can be found at LG SIGNATURE.com and official Instagram and Facebook accounts.

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LG Elevates Its Digital Transformation With Opening of New Cloud Call Center

Delivering Efficient, Responsive Cloud-based Customer Service
Solution With the Help of Amazon Connect and Genesys Cloud

SEOUL, July 8, 2021 — LG Electronics (LG) announced the opening of its new Cloud Call Center in the United States, elevating the company’s rapid digital transformation while further improving the quality and efficiency of its customer service. Following North America, LG plans to open Cloud Call Centers in a dozen additional countries including Australia, Brazil, Canada, France, Italy and Vietnam this year and in its home market of South Korea in early 2022.

Implementation of the cloud-based system will create a better customer experience and more positive outcome. The system allows LG’s customer service representatives to work collaboratively and effectively from different locations, eliminating the need to be in the same physical space, reducing the likelihood of a quarantine situation. And with new speech to text (STT) capability that quickly and accurately converts voice calls into written text, customer service representatives can easily and quickly research and respond to reoccurring issues and repeat questions.

If there is a backlog due to a high call volume, the Cloud Call Center suggests an alternative faster option, such as “talking” to a chatbot on LG’s customer service site or another social media platform. An accurate estimate of the wait time will be available in the near future. The system is powered by either Amazon Connect or Genesys Cloud.

“LG’s new Cloud Call Center actively upgrades and refines our service delivery and helps us to ensure the best possible customer outcomes,” said Yoo Kyu-moon, executive director of the Customer Service Management Center at LG Electronics. “With more helpful options to choose from, LG customers can receive the support they need in the way they prefer to receive it.”

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LG Releases Preliminary Earnings for Second-Quarter 2021

SEOUL, July 7, 2021 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2021.

LG reported tentative consolidated revenues of KRW 17.1 trillion, an increase of 48.4 percent from the same quarter the previous year and the highest quarterly revenue in the company’s history. Operating profit of KRW 1.1 trillion is expected to be 65.5 percent higher than the second quarter a year ago.

With the official closure of the LG Mobile Communications Company at the end of the month, the unit’s earnings will not be reflected in this quarter’s earnings report and will be treated as discontinued operating losses. Earnings for the first quarter of 2021 will also be adjusted to reflect this change, to KRW 17.8 trillion in revenues and KRW 1.8 trillion in operating profit.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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Experiencing Indoor Environmental Comfort Without Actually Being There

Is it possible to experience “comfort” virtually?

That’s what LG’s Home Appliance & Air Solution Company hopes with the opening of its new online showroom, LG HVAC Virtual Experience. Utilizing the latest in digital technology, this interactive online showroom lets visitors get to know LG’s diverse range of residential and commercial indoor environmental solutions from the comfort and safety of their homes.

The showroom delivers an intuitive, virtual experience that lets visitors view the company’s latest solutions in a variety of virtual environments to learn about the benefits they provide, such as greater comfort, improved indoor air quality and seamless control, all important in helping customers make informed and important decisions for the family or employees.

Upon entering LG HVAC Virtual Experience, visitors can choose from a range of business and living space categories: Residential Apartment, Residential Villa, Office General, Office High-Rise, Retail and Hotel. Customers can roam the 3D environments freely using their mouse or touchscreen. Menus offer additional information on every model, including specifications, features, product videos and case studies. Simple to use and navigate, LG’s new virtual platform is a great tool for consumers, industry professionals and partners looking to create healthier and more comfortable indoor spaces.

What’s more, the virtual showroom allows visitors to see the behind-the-scenes details and technologies. Press the onscreen Airflow and Piping buttons to see how air travels in an air conditioner or air purifier and how pipes direct water and refrigerant through a system. Virtually switch operational modes and observe how airflow changes from one air conditioner to another. Beyond the technology and science, the showroom is also a great place to check out all the products’ stylish designs to see how they match various virtual interiors.

LG HVAC Virtual Experience is an open, engaging online resource that will give visitors a thorough understanding of LG’s latest, optimized HVAC solutions for all kinds of spaces, helping them figure out which products are best suited to their specific needs. Visit LG Virtual HVAC Experience to discover the company’s latest indoor environmental comfort technologies on your PC or smartphone.

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What’s More Brazilian Than Futebol?

A group photo of São Paulo FC’s players and coaches after winning the 2021 Paulista Championship final

Sports have always been a way to bring people together from around the world. And when it comes to soccer, saying that it is more than just a sport is an understatement in Brazil, which is often referred to as ‘o País do Futebol’ – the country of football.

Understanding the value of soccer to connect with Brazilians, LG in Brazil is proud to again partner with São Paulo Futebol Clube (SPFC), continuing a nearly decade-long relationship. From 2001 to 2010, LG Brazil was the main jersey sponsor of the São Paulo team and the two organizations rekindled their partnership in time for the Paulista Championship final in May on its home pitch, Morumbi Stadium.

The partnership with LG was a trophy-laden period for the club, with São Paulo winning important national and international football titles such as the World Championship and the Copa Libertadores da América in 2005. The club went on to becoming the champion of Brasileirão for three consecutive years from 2006 to 2008, in addition to victories in the 2002 Super Championship and the 2005 Paulista Championship.

The return of the LG logo on the SPFC jersey sparked nostalgia among fans, generating phenomenon buzz online with more than 60,000 organic reactions. On social media, LG supported the team along with its fans with more than 18,000 impressions on LinkedIn. In addition, the brand has attracted more than 70,000 new followers across its various social media pages, including Instagram, Facebook and Twitter. Also, the fan-created hashtag #ficaLG for “stay LG” had more than three thousand mentions and became a trending topic on Twitter Brazil.

Fans were not the only ones excited about the reunion of LG Brazil and SPFC. Players were also happy to be reunited, especially before such an important match. The club claimed a 2-0 victory, bringing back its first Paulista title since 2005 and proving once again that this partnership is truly a match made in heaven.

LG and the São Paulo club have a very successful history, which is still remembered fondly by LG fans. And it’s with that faith in sportsmanship that LG will continue to support the teams and players to make everyone’s life better in Brazil.

Contributed by LG Brazil

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Perfect Screens for Contemporary Art

“Terraferma” by María Leyba and Mikaela Martínez displayed on LG OLED TV with decorative cubes and neon lighting surrounding the exhibit

Today’s technology has influenced all aspects of the art process, from its creation to appreciation. For a work of art to be appreciated, it must impeccably present the exact color or effect the creator intended in order to evoke the desired emotion in viewers.

Unifying artistic talent and cutting-edge technologies, LG in Spain and Madrid’s University School of Design Innovation and Technology (ESNE) recently opened a space for artists at the school to bring digital creations to life. From June 11 to 18, gifted young artists who graduated from ESNE were given the opportunity to showcase their avant-garde artwork on LG’s 2021 TVs at the first Digital Art Museum.

After month of online-only living, LG Spain and ESNE partnered to open a live art gallery with LG TVs to provide art lovers with a better way to enjoy the university’s best works in person on LG’s state-of-art TVs. And being one of the first offline events in Spain, LG and ESNE implemented the necessary precautions to ensure the safety of visitors including temperature checks and setting a limit on the number of guests.

“Terraferma” by María Leyba and Mikaela Martínez was created to raise awareness of the need for clothing sustainability in today’s fashion world.

Every artwork displayed on LG TVs were rigorously selected by LG and ESNE based on their artistic value and how they harmonized with the unique features of LG’s pioneering TV technology. LG OLED evo, LG OLED, LG QNED Mini LED and LG NanoCell TVs were employed to display the students’ artwork in maximum detail and accuracy, which they handled with ease thanks to their ability to handle pure blacks, smooth dynamics, high contrast ratio and bright colors.

“Deux” by Miguel Checa is a short film about discovering the limits of the universe.

LG OLED TVs were specifically chosen for their ability to retain the artist’s originality through perfectly accurate colors. Every LG OLED TV displays perfect black and has been certified for 100 percent color fidelity from global product testing agency Intertek.

New for 2021, LG OLED evo delivers even clearer and brighter image quality thanks to its upgraded image processing technology and next-generation TV panel with increased efficiency. On top of its exceptional picture quality, the 65-inch LG OLED evo features LG’s breathtaking Gallery Design with its 20mm slim bezels, setting a new standard in displays.

“Fission Fantasy” by Alberto Luango is a colorful trip that pays tribute to different music genres.

What’s more, the room’s aesthetic was complemented with the excellent use of vivid neon lighting which gave the art space a more futuristic look and feel, the well-matched backdrop to express LG’s newest OLED TV lineup.

“Ánima” by Fátima Tamayo, a dark-inked film about the challenges of growing old.

LG TVs have long been recognized in Spain for their outstanding visual performance. LG OLED TVs overwhelmed the competition by occupying the top 10 spots in a ranking of the best TVs by Spanish magazine OCU Compra Maestra which also gave LG OLED evo the highest score among 142 TV models, awarding it the title Mejor Del Análisis or Best of Analysis.

LG has for long been a proponent of the melding of art and technology, evident in the sleek designs of its consumer electronics and appliances. The opportunity to participate in a project that shares this belief with tomorrow’s visionaries was meaningful to both LG and the young artists involved.

Contributed by LG Spain

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Now Rolling Out Worldwide, LG QNED Mini LED TV Sets New Standard for LCD Picture Quality

New TVs Boast Exclusive Quantum Dot NanoCell Color Technology for
Authentic Color Reproduction and Maximum Viewer Immersion

SEOUL, June 30, 2021 — LG Electronics (LG) will begin rolling out its newest and most premium LCD TV lineup in markets worldwide starting in July. Thanks to LG’s state-of-the-art Quantum Dot NanoCell color and Mini LED backlight technologies, the 2021 TVs deliver a stunning viewing experience with deeper blacks, more accurate color reproduction with greater contrast and brightness.¹ The lineup consists of 8K QNED99 and QNED95 series models along with 4K QNED90 series models in screen sizes ranging from a spacious 65 inches to a colossal 86 inches.²

Featuring the company’s very own Quantum Dot NanoCell color technology, LG QNED Mini LED ushers in a whole new era in LCD TV picture quality with rich and accurate colors for immersive viewing. Certified by international product testing agency Intertek for providing 100 percent color volume and color consistency, LG QNED Mini LED TVs also eliminate color distortion across a wide viewing angle, ensuring everyone in the room can enjoy the ultimate in LCD picture quality.³

The bigger the screen, the smaller the details need to be. LG QNED Mini LED TV packs smaller LEDs into the backlight compared to other similarly-sized TV screens, increasing brightness and dimming zones. For example, LG’s 86-inch 8K TV (model 86QNED99UPA) is backlit by approximately 30,000 LED lights arranged to create about 2,500 local dimming zones to deliver 10 times better contrast ratio than conventional LCD TVs. Deeper blacks and greater details within dark areas create a heightened sense of depth that makes images seem more realistic.

LG’s commitment to a better tomorrow is evident in its newest TV products. LG QNED Mini LED TVs have received Eco-Product certification from SGS Société Générale de Surveillance SA of Switzerland. This certification is only awarded to products that fulfill SGS requirements to standards that include low environmental impact or recyclability.⁴

“LG QNED Mini LED TV represents an evolutionary leap forward, leveraging LG’s unique color reproduction technology and mini LED backlighting to achieve the pinnacle of LCD picture quality,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Our newest lineup is testament to LG’s technological leadership in the premium TV market made possible by continuously improving and refining our innovative OLED and QNED Mini LED TVs.”

LG QNED Mini LED TV will initially be available in North America followed by additional regions around the world in the weeks ahead.

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¹Measured against LG UHD TVs which do not employ NanoCell technology.² Availability of sizes may vary by market.
³Certified by Intertek, LG’s QNED Mini LED TVs deliver a high color consistency recorded as 100 percent by CIE DE2000 across 18 color patterns with a viewing angle of ±30°. Certified by Intertek, LG’s QNED Mini LED TVs can express 100 percent of the DCI-P3 spectrum across a 3D color space that covers the TVs’ full luminance range.
⁴QNED Mini LED TVs are recognized as Eco-Products according to SGS Eco-Product certification ECO/21/CEBEC/00016 and ECO/21/CEBEC/00017.

Gaming on LG Premium TVs Reach New Heights With Latest Dolby Vision Update

A gamer being completely immersed in a video game at home thanks to LG OLED TV’s Dolby Vision at 4K 120Hz

LG OLED TVs Offer Next-level Enjoyment as First with
Dolby Vision for Gaming at 4K 120Hz Capability

SEOUL, June 29, 2021 — LG Electronics (LG) is proud to announce that it is the first TV manufacturer to offer the ability to support coveted Dolby Vision^® HDR at 4K 120Hz for gaming on compatible platforms, reaffirming its commitment to providing the best big-screen gaming experience. With enhanced gaming capabilities and convenient, user-friendly controls, LG’s premium TVs are ready to deliver sublime next-gen gaming experiences.

Firmware version 03.15.27, now rolling out, makes LG’s C1 and G1 series OLED TVs the first in the world capable of supporting incredible Dolby Vision^® HDR at 4K 120Hz on compatible platforms. Additional premium models in LG’s 2021 TV lineup such as OLED Z1 series, QNED Mini LED QNED99 series and NanoCell NANO99 series TVs will also receive the update in July. Additional 2021 and 2020 TV models are also being tested for Dolby Vision gaming in either 60Hz or 120Hz.

The firmware introduces another new feature to elevate the gaming experience to a new level of convenience. Available on all 2021 LG TVs equipped with Game Optimizer, Game Dashboard is a floating onscreen menu similar to the head-up display (HUD) found in many games. The feature lets users quickly see the TV’s settings and allows them to switch between different genres – Standard, FPS, RPG or RTS – without pausing the action. The dashboard also shows the status of other modes such as black stabilizer, low latency and variable refresh rate (VRR) are activated. To access more options, users can launch the Game Optimizer directly from the Game Dashboard.

Recognized as the best TVs for gaming by trusted publications and avid gamers world over, LG OLED TVs boast features that make games of any genre look incredibly smooth and play fast. With minimal lag, LG TVs deliver amazing gameplay with a level of responsiveness that can help users climb to the top of the leaderboards in their favorite next-gen console and PC challenges.

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Video Calling From the Couch With Support for Portal TV From Facebook

A TV screen displaying various apps and the icon confirming a successful connection with Portal TV

Video calling from the couch is coming to LG TV owners thanks to a firmware upgrade that optimizes the interface on LG TVs to access Portal TV from Facebook.^* Rolling out worldwide on LG Smart TVs with webOS version 6.0, the firmware offers more convenience for LG TV owners when connecting and using Portal TV to keep in close contact with family, friends, even coworkers.

LG TV users will benefit from Portal TV’s smooth integration that includes extremely easy setup and LG Magic Remote compatibility. Initial setup is hassle-free, requiring only plugging the Portal TV HDMI cable into the LG Smart TV. The Portal TV device will be detected immediately and display a pop-up notice on the screen, providing quick access from the webOS home screen or Home Dashboard. Video call functionality can be controlled directly from the LG Magic Remote, its four-directional keys acting as command keys allowing users to control it similarly as the dedicated Portal TV remote control.

Photo Credit: Portal

Once connected, users can make video calls to family and friends on Messenger and WhatsApp. Portal TV also supports Messenger Rooms, as well as Zoom, Workplace and GoToMeeting, which are useful when working from home. Portal TV also features Story Time, which brings stories to life during video calls with animations, music and AR effects.

Photo Credit: Portal

Portal’s Smart Camera automatically pans and zooms so users can talk and move freely. Smart Camera widens the view automatically when a new participant steps into the frame. Smart Sound enhances the speaker’s voice during video calls while minimizing background noise.

Portal was created with privacy, safety and security in mind with clear and simple settings, so users stay in control. When not in use, LG TV owners can disable the camera and microphone on Portal with the sliding switch. A red light on the front of Portal TV indicates when the microphone and camera are turned off. Users can also use the included camera cover to block Portal TV’s camera when not in use.

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^* Portal TV from Facebook is a separate purchase from LG TV.

LG Newsroom