LG And University of Alaska Anchorage Open Heat Pump Labs for Cold-Climate HVAC Research

Consortium’s Real-World Labs in Anchorage and Fairbanks
Aim to Optimize Heat Pump Performance in Tundra Conditions

A photo of Professor Getu Hailu (Associate Professor of UAA), Sangok Kweon (Director of LG Electronics research and development), Sean Parnell (UAA Chancellor), Steve Scarbrough (Senior Vice President of LG Electronics USA), Kenrick Mock (Dean of the College of Engineering of UAA), and Suzanne Rigdon (Marketing head of LG Electronics USA) cutting the ribbon

ANCHORAGE, Alaska, Dec. 12, 2024 — The Consortium for Advanced Heat Pump Research, the groundbreaking partnership between LG and the University of Alaska Anchorage (UAA), has opened state-of-the-art, real-world-simulated labs to conduct comprehensive studies on cold-climate heat pump HVAC solutions.

LG and university researchers will conduct studies in two dedicated cold climate heat pump labs located in Anchorage and Fairbanks. These facilities are configured to replicate home environments, enabling a realistic and practical approach to heat pump research. The labs will utilize a variety of LG’s cutting-edge HVAC solutions, including both ducted and duct-free indoor and outdoor units, to assist in the research.

The work of the Consortium for Advanced Heat Pump Research exemplifies Alaska Governor Mike Dunleavy’s focus on nurturing impactful technology initiatives built on strong public-private partnerships. “Together, researchers from the University of Alaska Anchorage and global innovator LG Electronics are advancing the state of the art in heat pump technology,” the governor said. “These advanced research labs show how new business and investment in Alaska can have a major impact on our nation and the world.”

“Heat pump technology is integral to HVAC-related decarbonization efforts, and the research conducted at these new labs will help to further drive progress,” said Chris Ahn, president of LG Eco Solutions USA. “This research into advancing progress in heat pump system technology supports the promotion of clean energy advances that are among the primary targets for IRA (Inflation Reduction Act) funding in most states, including those in colder climates.”

The Cold Climate Heat Pump Labs in Alaska will leverage LG’s cutting-edge heat pump technology to deliver region-specific comfort solutions designed to reduce dependence on fossil-fuel secondary heating sources. In fact, the Anchorage and Fairbanks labs are committed to further enhancing the capabilities of air-source heat pumps to be the primary source of heating in ambient temperatures as low as -40 degrees Fahrenheit.

The LG Residential Cold Climate Heat Pump, which was just awarded the 2025 AHR Innovation Award in the Sustainable Solutions category, underscores the company’s ongoing research and development efforts for products under cold conditions.

“The research conducted between LG Electronics and UAA will provide ground-breaking insight into heat pump technology to create the best performing, most energy efficient solutions possible,” said University of Alaska Anchorage Chancellor Sean Parnell. “We’re proud to bring this cornerstone of our university to the HVAC market with LG.”

The between LG and UAA, launched a year ago, brings together LG experts, university researchers, local industry and government agencies to drive market transformation through research on heat pump technology and electrification. The new labs christened this week will showcase the breadth of LG’s HVAC product capabilities in heating and cooling, setting new benchmarks for energy efficiency.

The Alaska consortium is an integral component of LG’s extensive network of heat pump research partnerships across Korea, Europe and China. These collaborations collectively form the Global Consortium for Advanced Heat Pump Research, demonstrating LG’s dedication to broadening its research and development programs. LG’s strategic formation of the consortiums has resulted in a robust, global R&D infrastructure, and the wide-reaching approach equips LG with the capability to develop technologies that cater to the unique climatic and housing conditions regionally.

For more information about LG’s U.S. air conditioning business, visit www.lghvac.com.

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LG Wins FinanceAsia’s Achievement Award for Best Bond Deal

Successful Issuance of USD 800 Million Global Public Bond
Recognized Amidst Market Volatility

SEOUL, Dec. 11, 2024 — LG Electronics (LG) has been honored with FinanceAsia’s prestigious Achievement Award for the “Best Bond Deal” in the North Asia region, which includes Taiwan, Japan and South Korea. This recognition comes in light of LG’s successful issuance of global bonds worth USD 800 million in April this year.

FinanceAsia commended LG for navigating heightened interest rate volatility, driven by geopolitical tensions in the Middle East, to successfully issue public bonds. The bonds, issued in U.S. dollars, attracted strong investor demand and were offered in two tranches: USD 500 million bonds with a three-year maturity and USD 300 million bonds with a five-year maturity, the latter being labeled as a Sustainability Bond.

FinanceAsia’s Achievement Awards are among the top three capital market awards in the Asia-Pacific region, recognizing excellence in Asia’s financial markets. These awards, evaluated by expert panels of investment and finance industry professionals, celebrate exceptional accomplishments in the capital markets, honoring issuers, investors and intermediaries.

The winners of the Achievement Awards are determined through a rigorous process involving nomination, voting and discussions among key stakeholders, arrangers and panels. The primary award categories include Deal Awards, House Awards and Dealmaker Poll.

The selection criteria for the awards are based on four equally weighted factors: delivering successful outcomes for all participants, achieving the funding objectives of the issuer, overcoming market challenges and risks and demonstrating innovation to expand the market.

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LG and will.i.am Transform LG xboom’s Sound & Design Through “xboom by will.i.am”


SEOUL, Dec. 10, 2024 — LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “xboom by will.i.am.” The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience.

In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will play a pivotal role in carving out a new space for xboom in the audio industry. Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design and brand marketing. By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.

“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”

The 2025 line of “xboom by will.i.am” products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. The xboom Buds will be the first product available in the market.

All “xboom by will.i.am” products bear the mark of will.i.am, who took part in creating LG xboom’s signature sound that boasts a rich bass with a balanced and warm tones. It comes in two distinct modes for listening: one mode provides stimulating sounds that gets you moving with powerful bass while a second mode offers a soothing sound with harmonious tones. The overarching design for LG xboom aims to elevate music enjoyment. Speakers incorporate clever embellishments such as easy-to-hold straps and colorfully interactive lighting that is in sync with the beat of the music being played. Earbuds are designed ergonomically with ear tips and ear hooks for a comfortable fit that also delivers the best sound experience.

“This launch marks the integration of our wireless earbuds and Bluetooth speakers into one audio brand, LG xboom,” said Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division. “We are thrilled to announce this partnership with will.i.am that will play a critical role in solidifying LG xboom’s new identity.”

All “xboom by will.i.am” products will be integrated with will.i.am’s RAiDiO.FYI, an AI-powered interactive audio experience, to introduce a new generation of listeners to infotainment. RAiDiO.FYI empowers listeners with unique abilities to immerse, personalize and have a two-way real-time conversation with their favorite topic-based STAiTiONS. This conversational media platform transforms radio as we know it into a new dimension, connecting consumers deeper with the music, talk radio and cultural content they love.

LG and will.i.am will celebrate this new partnership with product showcases and tech demonstrations at CES 2025 (January 7-10). To know more about “xboom by will.i.am”, please visit www.lg.com/global/xboom/xboombywilliam.

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LG Elevates webOS Gaming Experience With LG Magic Remote-Optimized Games

First Games From Famobi Now Available,
Providing Family-Friendly Fun and Excitement

SEOUL, Dec. 9, 2024 — LG Electronics (LG) has joined forces with Famobi, a German HTML game development studio, to introduce the first games playable with the LG Magic Remote. This collaboration aims to enhance the gaming experience by providing greater ease and enjoyment. The newly introduced games are optimized for seamless play with the LG Magic Remote, offering an interactive experience that enhances enjoyment and connection for family and friends.

As part of this collaboration, LG Smart TV users can now play “Cut the Rope,”1 a mind-bending puzzle game packed with fun, using their LG Magic Remote for effortless and precise moves without the need for extra gaming controllers. Additionally, LG has recently brought the popular mobile game “Thief Puzzle”2 to its smart TVs, enabling users to enjoy various puzzle jigsaw challenges customized for the LG Magic Remote.

Through numerous partnerships, LG consistently introduces new titles to its webOS platform, demonstrating its commitment to delivering compelling big-screen entertainment for family and friends to enjoy, with a steadily growing collection of 600 casual game titles.

LG has been expanding its offerings with exciting games from Play.Works, which boasts the largest Connected TV (CTV) games catalog in the world. This includes popular titles such as “Wheel of Fortune,” “Tetris®” and “PAC-MAN.” The newly launched “SpongeBob SquarePants Bounce”3 allows players to embark on an underwater adventure with the beloved SpongeBob character, all from the comfort of their home on the big screen of an LG Smart TV.

Furthermore, LG has teamed up with Simulmedia, known for pioneering a digital approach to TV advertising, to introduce PlayerWON. This in-game advertising solution seamlessly integrates high-quality, non-intrusive ads into gameplay. LG aims to support its game partner companies in achieving sustainable growth through a vibrant and evolving game ecosystem, offering engaging and interactive solutions that add to the gaming experience.

With its exceptional technological prowess and a wide array of content from leading partners in the entertainment industry, LG’s webOS platform continues to expand and evolve, providing users with an elevated entertainment experience. Stay tuned to LG Newsroom for the latest news.

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1 Available on LG Smart TVs running webOS 22 and above. The availability of the app on LG smart TVs may differ by TV model and country.
2 Available on LG Smart TVs running webOS 6.0 and above. The availability of the app on LG smart TVs may differ by TV model and country.
3 Available on LG Smart TVs running webOS 1.0 and above. The availability of the app on LG smart TVs may differ by TV model and country. 

Celebrating “Life’s Good” Culinary Culture and Kitchen Life With Global Gourmets

LG NeoChef X Creator Recipe with gifs
Photo credit: @minyo_kki / LG NeoChef X Creator Recipe: Italian Slow Food ‘Riso, Cozze e Patate’

Sharing “kitchen moments” on social media has become a global trend, connecting people from all walks of life. A quick search of #kitchendesign on Instagram reveals over 18.5 million posts, while #lifestyle boasts around 374 million posts, showcasing the modern kitchen as a hub of creativity, care and connection. In line with this trend, LG operates the Life’s Good Kitchen channel, a platform dedicated to kitchen lifestyle enthusiasts.

A photo of Life’s Good Kitchen “Special Goods”: apron, oven mitt, and eco bag setExamples of Life’s Good Kitchen “Special Goods”: apron, oven mitt, and eco bag set with embroidered patches for personalized style

The Life’s Good Kitchen channel is the ideal online destination for those passionate about the latest food and lifestyle trends. While embodying LG’s inspirational Life’s Good philosophy, it continues its mission of bringing people together, catering to individuals who may not be expert cooks but are keen on a simple and healthy lifestyle.

Instagram and TikTok, two of the most popular social media platforms, serve as a “global dining table” where users can explore diverse culinary cultures, seek cooking inspiration, and even make new friends. The Life’s Good Kitchen channel actively participates in this phenomenon, allowing gourmets worldwide to share their love for good food.

An illustration of 'LG Cooking Challenge 2024'

In October, the Life’s Good Kitchen channel launched the Cooking Challenge, an international campaign targeting TikTok users across Australia, Latin America, the Middle East and Asia. The campaign invites people to share their culinary experiences through two challenges: the Inspiration vs. Reality Cuisine Challenge (for beginners) and the LG Microwave Gourmet Cooking Challenge (for more experienced cooks). These challenges ensure that everyone, from novices to experts, can join in the fun. With over 5,000 participants so far, LG’s campaign has become a dynamic platform for food lovers to express their joy for cooking.

A photo showing The Life’s Good Kitchen channel full of global food enthusiasts' postings

The Cooking Challenge, part of an LG brand campaign promoting the benefits of home cooking, aims to discover talented culinary creators (as well as those who perhaps have more ambition than skill). LG’s campaign fosters a diverse community of food enthusiasts, driving engagement with the Life’s Good Kitchen channel and creating brand fans who may consider LG products when upgrading their kitchen appliances.

The Inspiration vs. Reality Cuisine Challenge encourages participants to upload photos of dishes that didn’t turn out as expected, offering a lighthearted test for home chefs. Meanwhile, the LG Microwave Gourmet Cooking Challenge allows seasoned cooks to share unique recipes made with the LG NeoChef™ microwave, using special GIF stickers and the hashtag #LGCookingChallenge2024. The NeoChef microwave, powered by LG’s Smart Inverter technology, enables fast, precise cooking and heating, making it perfect for both culinary experimentation and everyday meals.

The Life’s Good Kitchen channel is a sensory playground for global food enthusiasts that features great recipes, helpful household tips and more

Launched on Instagram in July 2021, the Life’s Good Kitchen channel has grown into a vibrant global community of over 6 million followers across Instagram, Facebook and TikTok. The channel celebrates cooking experiences, culinary cultures and sustainable living, aligning with global trends and the interests of Millennials and Generation Z.

gif showing  “LG InstaView™ miniature” and miniature cooking recipes offered by LG
LG offers unique experiences with “LG InstaView™ miniature” and miniature cooking
recipes

LG prioritizes customer-centered content, fostering meaningful interaction and engagement by avoiding direct product promotion and staying true to its Life’s Good philosophy. Initiatives like the Kreator program, which combines “kitchen” and “creator,” enhance LG’s ability to connect with people worldwide.

For years, LG has engaged customers through impactful campaigns. The 2021 Food of the Day campaign promoted health and well-being, while the 2022 Party Food with Playmobil challenge celebrated the joy of hosting gatherings post-pandemic. The 2023 Comfort Food Challenge allowed customers to share their favorite stress-relieving foods.

An illustration showing that through innovative TikTok challenges and curated lifestyle content, people are learning about LG's premium products in a fun, interactive wayLG’s annual Global Cooking Challenge continues to connect with Millennials and Generation Z thanks to its relatable and engaging culinary themes

Through innovative TikTok challenges and curated lifestyle content, LG enables people to experience its brand philosophy and learn about its premium products in a fun, interactive way. The company will continue to deliver enjoyable brand experiences through diverse campaigns centered around culinary and kitchen themes, upholding the belief that Life’s Good.

To join in and share culinary moments, visit Life’s Good Kitchen on Instagram, TikTok. and Facebook.

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*According to a study by Menu Tiger, 50 percent of diners report that social media influences their restaurant choices, highlighting the role platforms like Instagram and TikTok play in shaping culinary habits and trends. (www.menutiger.com/blog/social-media-food-trends)

 

LG and Ambarella Join Forces to Advance AI-Driven In-Cabin Vehicle Safety Solutions

LG Sets New Standard in Accuracy and Reliability for In-Cabin Solutions With
Ambarella-Powered Driver Monitoring System; Plans Demo During CES 2025

A semi-transparent sedan showcases a front view of a close-up image of a driver’s face from an AI's POV

SEOUL, Korea and SANTA CLARA, Calif., Dec. 5, 2024 — LG Electronics (LG), a mobility sector technology leader, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, today announced that LG will showcase its latest in-cabin solution, developed in partnership with Ambarella, during CES 2025. Ambarella worked in close cooperation with LG to integrate its CV25 AI system-on-chip (SoC) into LG’s Driver Monitoring System (DMS), which allows automotive OEMs to deliver safer vehicles. This DMS is already in production with a global automotive OEM.

With its industry-leading AI performance per watt, Ambarella’s CV25 chipset enables LG’s DMS to perform real time analysis of high-resolution video from in-vehicle cameras. In addition to accurate object recognition, this AI SoC supports smooth high-definition video processing and achieves high energy efficiency, making it ideal for integration with various in-vehicle sensors. The CV25, which is manufactured using 10-nanometer process technology, also facilitates high-quality, detailed imaging in low-light and over a high dynamic range, ensuring stable monitoring regardless of environment, weather or time of day.

Leveraging LG’s VisionWare, a key part of the company’s AlphaWare portfolio of mobility software, this new DMS can accurately detect subtle eye and head movements of the driver. The system employs AI to determine whether the driver is distracted or drowsy based on these movements. Equipped with the CV25, the DMS can recognize these cues irrespective of the driver’s race, gender or age, and provides precise detection and analysis even if the driver is wearing sunglasses, a hat or other accessories.

LG’s DMS solution is designed to fit seamlessly into a variety of software and hardware configurations, offering automotive OEMs considerable flexibility when developing new vehicle models. This flexibility extends to other Ambarella-based LG in-cabin solutions, including its Interior Monitoring System and its Driver and Interior Monitoring System. Additionally, LG is committed to expanding its partnership with Ambarella, as part of its efforts to continuously increase performance for the broad range of LG in-cabin solutions while taking the mobility experience to new heights.

LG and Ambarella are both dedicated to improving vehicle safety, and plan to continue working together and delivering solutions that enable OEMs to meet the New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards. Additionally, LG is an active partner in Ambarella’s innovation ecosystem; bringing its considerable experience and expertise to this network of industry leaders in AI-based perception, fusion and planning for automotive systems.

“The combination of LG’s highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of our CVflow® SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels,” said Fermi Wang, President and CEO of Ambarella. “Our CV25 SoC combines high performance for processing LG’s AI perception stack, along with great efficiency for low power consumption and reduced thermal management, resulting in compact, flexible form factors for vehicle interiors.”

“Our collaboration with Ambarella represents a major step forward in the use of AI-driven technology to advance vehicle safety,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “By combining LG’s in-cabin monitoring expertise with Ambarella’s cutting-edge AI chipset, we’re setting a new standard for in-cabin solutions and actively enhancing road safety.”

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LG Business Monitors: Sophisticated Solutions for More Sustainable Workspaces

A picture of man sitting down on the desk, using LG Full HD Monitor (model 27BA560)LG Full HD Monitor (model 27BA560)1

Recent trends show that a lot of people prefer companies that take social and environmental responsibility seriously,2 and this holds true whether they’re working for them, or simply buying their products. This trend underscores the importance of Environmental, Social and Governance (ESG) principles, driving businesses worldwide to adopt more eco-friendly technologies, build low-impact facilities and design greener office spaces that are better for their employees and the planet.

Creating a more environmentally friendly office can involve a variety of measures, from using sustainable materials and installing solar panels to integrating low-carbon features. One of the simplest and fastest ways, however, is upgrading to energy-efficient IT equipment. Among the essential tools in a modern office, computer monitors stand out due to their constant use and significant influence on workplace productivity. Opting for energy-efficient monitors can significantly reduce an office’s overall energy footprint.

For businesses seeking a greener office setup, LG’s latest lineup of business monitors is an excellent choice. Featuring 20 newly launched B2B models, LG showcases its commitment to responsible product design and concern for the wellbeing of users and the environment. This isn’t just empty “marketing talk” – it’s backed by certifications from globally recognized energy and environmental standards. For example, the 27BA560 and 24BA560 models have earned the sought-after EPEAT Gold rating, while many others in the lineup boast EPEAT Silver or Bronze ratings.3 The majority of LG’s new business monitors are TCO Certified, indicating they are both energy efficient and ergonomically designed. Additionally, every model in the lineup is ENERGY STAR-certified. Beyond certifications, LG plans to calculate, manage and report on the greenhouse gas emissions associated with the lifecycle of its new monitor products.

A product image of LG Full HD Monitor (model 27BA560)LG Full HD Monitor (model 27BA560)1

Along with sustainability, LG’s business monitors take user comfort and productivity into consideration. The company’s versatile and efficient workplace solutions come with adjustable stands that promote good ergonomics, and eye-friendly features like Reader Mode. Designed to meet the diverse needs of professional environments, the expansive lineup offers a variety of aspect ratios (16:9 and 21:9) and screen resolutions (from Full HD to QHD) to choose from. With various ports, including USB-C, and built-in speakers and webcams,4 LG’s business monitors enable seamless video conferencing and enhanced multitasking, allowing users to charge their devices and efficiently manage their work at the same time.

With the introduction of its business monitor lineup, LG is not only supporting global businesses in their ESG efforts, but also reinforcing its own commitment to ESG-driven management and sustainable product design. The company will continue to deliver premium workspace innovations that simultaneously boost productivity, support the health of users and put less strain on the environment.

To learn more about LG’s business monitor lineup, visit the LG IT digital showroom.

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1 The image is staged to enhance the reader’s understanding.
2 Source: Deloitte’s 2024 Gen Z and Millennial Survey
3 EPEAT (managed by the Global Electronics Council) assesses IT products for lifecycle sustainability. Models 27BA850, 24BA850, 27BA750, 24BA750, 27BA650 and 24BA650 have all earned a Silver rating from EPEAT, while models 27BA550, 24BA550, 27BA450, 24BA450, 27BA400 and 24BA400 earned a Bronze rating.
4 Features may vary by model.

 

 

LG Secures Advanced Vehicle Cybersecurity Certification

Level 3 CSMS Certification Demonstrates Company’s Capability
to Ensure Digital Safety of Its Innovative Mobility Solutions

SEOUL, Dec. 3, 2024 — LG Electronics (LG) continues to bolster its cybersecurity capabilities in automotive technologies, reinforcing its position as a prominent tier-1 mobility solution supplier. The company recently earned Cybersecurity Management Systems (CSMS) certification at Level 3 from TÜV Rheinland, a global testing and certification agency. Recognized as the highest level of certification, this milestone reflects LG’s dedication to ensuring security throughout product development, manufacturing and real-world application.

The CSMS certification, which confirms compliance with the ISO/SAE 21434 standard and UN R155 regulation, is now a mandatory requirement for automakers in 56 markets. The certification involves comprehensive evaluations, including simulated cyberattacks designed to identify vulnerabilities in security measures and processes. LG’s advancement from Level 2 to Level 3 certification underscores its commitment to meeting increasingly strict cybersecurity criteria, achieved through rigorous testing of both its CSMS standard and manufactured products.

In line with industry best practices, LG adheres to the Automotive Software Process Improvement and Capability Determination framework, widely known as Automotive SPICE® (ASPICE). Developed by the Automotive Special Interest Group, which includes many well-known European automakers, ASPICE provides a systematic approach to evaluating and improving vehicle software development processes. LG has received recognition for its implementation of ASPICE for Cybersecurity, an extension of ASPICE that includes a number of additional cybersecurity assessments.

As the automotive industry transitions toward software-defined vehicles, LG remains at the forefront of addressing evolving cybersecurity challenges. In addition to obtaining globally recognized certifications including CSMS and adopting ASPICE framework, LG has strengthened its capabilities through strategic initiatives, such as the acquisition of Cybellum, an Israeli automotive cybersecurity company, in 2021.

“LG is at the forefront of employing cutting-edge security technologies and processes to deliver safer and more reliable solutions for automakers and end users,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “We will continue to refine our security systems to stay ahead of increasingly sophisticated cyberthreats targeting the mobility sector.”

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LG to Showcase “Life’s Good 24/7 With Affectionate Intelligence” at CES 2025

Company to Transform Everyday Life With Personalized, AI-Powered Experiences 

SEOUL, Dec. 3, 2024 — LG Electronics (LG) invites consumers worldwide to join the LG World Premiere press conference, starting at 08:00 (PST) on January 6 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Under the theme “Life’s Good 24/7 with Affectionate Intelligence,” the event will showcase LG’s vision for a better life and preview the company’s latest smart solutions ahead of CES 2025, scheduled for January 7-10. 

With a global media audience, LG will highlight its commitment to delivering personalized, AI-driven experiences enabled by its Affectionate Intelligence. As a company evolving into a smart life solutions provider, LG is set to present a future blueprint that connects and expands diverse customer experiences and spaces, transforming everyday life through AI technology innovation. 

The cutting-edge products and services revealed during the press conference will be showcased at LG’s booth throughout CES 2025, where attendees can experience a fully integrated AI-driven environment that enriches every moment and connects various aspects of daily life.  

LG World Premiere will be livestreamed on the LG website, LG Global YouTube channel and LG Global X channel. 

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LG Empowers Vietnam’s Youth With Dynamic Learning Experiences in IT

As the IT industry expands in an era defined by software innovation, the demand for skilled programmers is at an all-time high. LG is responding to this need by investing in the next generation of global IT talent, providing students worldwide with meaningful learning and development opportunities. This commitment not only aligns with LG’s “Optimism your feed” campaign but also embodies the broader Life’s Good brand promise, as it fosters positive change and inspires progress across communities.

A photo of students sitting in chairs and participating in the LG Dream Code 2024 program event

In line with this mission, LG Electronics Development Vietnam (LGEDV), an R&D subsidiary of LG Electronics, recently celebrated the success of its LG Dream Code 2024 program, which concluded with finals held in Hanoi and Da Nang on October 19.

A photo of Vietnamese students sit in a computer lab as they complete the LG Dream Code 2024 program

LG Dream Code 2024 provided an engaging platform where students tackled programming challenges designed by LG’s expert developers. More than just a competition, this initiative connects LG with young talent, nurturing the next generation of IT professionals in Southeast Asia. This investment in Vietnam’s tech-savvy youth not only aims to strengthen LG’s workforce but also to support the country’s growing digital economy.

A photo of LG Dream Code program page shown on the screen of a number of computers in an empty computer lab

The competition saw an enthusiastic turnout, with 677 applications submitted by university students nationwide between September 9-30. This response underscores the pivotal role companies like LG play in developing young talent eager to begin their careers in tech.

A photo of students sitting in a computer lab as they compete in the final round of The national competition

The national competition’s final round was held at two esteemed institutions: the National University of Technology in Hanoi, where 30 students participated, and Duy Tan University in Da Nang, hosting 22 students.

A photo of one of the winners from the final round of LG Dream Code 2024 and two LG officials smiling with their medals and prizes in front of the photo zone

In these rigorous finals, 52 contestants faced challenging exams crafted by LG’s top programmers. The event honored the top five contestants in each city, with the top three receiving cash prizes: VND 15 million (USD 600) for first place, VND 10 million (USD 400) for second and VND 5 million (USD 200) for third.

A photo of two winners from the final round of LG Dream Code 2024 and two LG officials smiling with their medals and prizes in front of the photo zone

In Hanoi, Nguyen Duc Thang from the National Economics University took home the grand prize, with second place awarded to Lai Minh Quang from the National University of Economics and Tran Hoang Son from Hanoi FPT University. Nguyen Tan Nguyen from Hanoi National University of Technology and Phung Danh Chi Vi from Hanoi University of Science and Technology claimed third place.

A photo of one winner holding his prize money while LG officials smiling with a bouquet of roses

In Da Nang, Le Ngoc Bao Anh from Da Nang University of Technology took first place. Second place went to Le Tang Phu Quy from Vietnam University of Information and Communication Technology and Ngo Van Hai from Hue University’s University of Science and Technology, with Vo Dac Bao An and Luu Duy Quang from Da Nang University of Technology finishing in third.

A group photo of students and experts who participated in LG Dream Code with LG employees at the photo zone

“LG’s commitment to offering exceptional learning and growth opportunities extends beyond our employees to bright students who may one day shape LG’s future,” said Jung Seung-min, president of LGEDV. “Alongside the LG Track Scholarship, awarded annually to outstanding graduates, this year’s LG Dream Code competition was organized by LGEDV with challenges designed by our top experts at LG HQ.”

A group photo with students and experts who participated in LG Dream Code and LG officials at the red-carpeted photo zone

Through the success of its inaugural LG Dream Code competition, LGEDV has shown its dedication to empowering Vietnam’s youth, particularly in the field of information technology. LG Dream Code aspires to continue as a premier, high-quality competition for young programming enthusiasts in the years to come.

In addition to this initiative, LG actively promotes various activities and programs designed to enhance the quality of life for the Vietnamese people, embodying the spirit of Life’s Good. To explore more inspiring stories and initiatives, visit the LG Newsroom.

Contributed by LG Vietnam

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Effortless Personalized Laundry Solutions to Create “Better Life for All”

At the heart of LG appliances lies its powerful Core-Tech, now enhanced with AI capabilities. This technology enables intelligent control of key components, enhancing energy efficiency, ensuring delicate performance and delivering tailored solutions that embody LG’s vision of a Better Life for All.

A product image of AI DD™, LG washing machine with AI Core-Tech

For instance, LG washing machines feature AI DD™, which combines deep learning technology with the company’s 6 Motion Direct Drive technology. This system analyzes fabric types and optimizes washing cycles, utilizing six unique drum motions to provide tailored care for all kinds of fabrics. This not only enhances washing efficiency but also minimizes damage to clothing. However, LG’s commitment to enriching lives extends beyond products. LG offices worldwide actively utilize the company’s laundry solutions to benefit l
ocal communities.

A photo of a red truck with the LG logo and 'Life's Good' on it

In September, Typhoon Yagi ravaged large parts of Southeast Asia including Vietnam. In response, LG Vietnam took action to help the residents of Nam Định and Yên Bái by operating mobile and stationary laundry stations free of charge. This initiative allowed nearly 425 locals to clean approximately 3.5 tons of clothing and blankets.

A photo of a red truck with the LG logo fully equipped with washers and dryers

To handle this significant volume of laundry, LG deployed over 60 employees to operate the washing stations, which were fully equipped with advanced washers and dryers. This ensured that every item was thoroughly cleaned and deodorized after exposure to contaminated floodwater.

A photo of various blankets folded up and organized in an open storage cabinet

This initiative builds on LG’s previous efforts to assist communities in central Vietnam affected by natural disasters in 2020, where free laundry stations across the Quang Binh and Quang Tri provinces cleaned nearly 1,000 kilograms of laundry.

An illustration of explaining the theme of the user-friendly “Laundry Crew” application

Once this vital campaign concludes, LG Vietnam plans to donate the washing appliances used to educational and medical institutions in Yen Bai and Nam Định, ensuring they continue to serve the community. In addition, the company provided residents in 24 northern provinces with a special warranty from September 12 to October 10, covering repairs for LG appliances and electronics damaged by the typhoon.

An illustration of five students walking in front of a campus building, with a text above them promoting Laundry Crew

In India, LG has embarked on a new business venture with the launch of LG Laundry Crew, a self-laundry service designed for college and university hostels, starting at Galgotias University in Greater Noida this February.

A photo of LG LaundryCrew event with a large Life's Good logo, filled with LG Laundry products

This service delivers the convenience of LG’s washers via the user-friendly “Laundry Crew” application, which facilitates reservations, operations and payments. This first-of-its-kind IoT-enabled laundromat system alleviates one of the biggest challenges of campus life, allowing students to save time for their studies.

A photo of multiple washing and drying machines specifically designed for laundromats displayed in the LG Laundry Crew

To enhance students’ lives, LG India had opened around 100 self-laundry service centers in various college campuses across India and plans to further expand this service to reach 200 self-laundry service centers.

A photo of laundromat franchise venture in Thailand

LG is equally committed to enhancing convenience for its commercial business partners. In Thailand, the company has expanded into commercial washing machines with the launch of its first LG Laundry Crew laundromat in February, coinciding with its launch in India. This expansion highlights three key strengths: strong consumer trust in the brand, specialized commercial washing machines and dryers tailored for laundromats and comprehensive after-sales services for store owners.

A photo of multiple washing and drying machines specifically designed for laundromats displayed in the LG Laundry Crew

With Thailand’s flourishing laundromat industry showing significant growth potential, combined with LG’s 35-year market leadership in the washing machine segment, LG Thailand was inspired to introduce the LG Laundry Crew—a pioneering laundromat franchise prototype. As the first official LG-branded laundromat franchise in Thailand, LG stands as the sole provider of commercial washing and drying machines specifically designed for laundromats, enabling entrepreneurs to optimize their investments and reduce operational costs by avoiding oversized equipment.

A photo of laundromat franchise venture in Thailand

LG’s established consumer trust and efficient after-sales support system underscore the company’s confidence in the success of this laundromat franchise venture. LG Thailand offers franchise owners an extensive range of benefits, including comprehensive after-sales support featuring complimentary monthly maintenance services for the first two years and bi-annual drum cleaning services to ensure consistent cleanliness and odor-free operation.

A photo of “#LGFreeLaundryService” initiative that LG Thailand launched full of washing and drying machines

More importantly, in response to the recent devastating floods in northern Thailand that particularly affected Chiang Rai and Phayao provinces, LG Thailand launched the “#LGFreeLaundryService” initiative between September 19-30, providing the free laundry service to assist over 1,300 flood victims across three strategic locations in both provinces, helping communities cope with the aftermath of flood-damaged belongings and mud-soaked materials. This initiative exemplifies LG’s core brand promise of “Life’s Good,” demonstrating our commitment to delivering innovation for a better life that extends beyond mere service provision to meaningful community support.

Stay tuned to LG Newsroom to see what other aspects of life the company is revolutionizing around the globe.

Contributed by LG Vietnam, LG India and LG Thailand

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LG Partners With Artlume to Elevate Digital Art Experience on LG Smart TVs

Discover a World of Art on LG Smart TVs With Artlume’s Rich Collection of
15,000 Artworks, From Iconic Classics to Unique AI Creations

SEOUL, Nov. 28, 2024 — LG Electronics (LG) has announced a new partnership with Artlume, a pioneering digital art and AI platform, to bring inspiring art experiences to the comfort of home through LG Smart TVs. LG TV owners will be the first to enjoy this extensive catalogue on the big screen. With a shared vision to make art accessible at scale, this new collaboration transforms over 200 million LG Smart TVs worldwide into virtual art galleries, offering a broad selection of artworks that enrich the ambiance of living spaces.

Available globally on LG TVs running webOS 6.0 (2020 TV models) and above, Artlume’s expansive collection includes classic masterpieces, contemporary photography, AI art and works from renowned institutions like the National Portrait Gallery in London and the Ashmolean Museum. With over 15,000 artworks available to explore and stream, users can curate personalized playlists via the mobile app to display their favorite art on their LG Smart TVs.

Artlume’s user-friendly features allow instant changes to displayed artworks for enhanced creative control. The platform also integrates AI art generation, empowering users to create and publish unique art with simple word prompts, which can then be proudly shared through the screen.

“LG is the perfect partner for us, aligned with our goal to bring love, beauty and passion to people’s lives through the universal language of art,” said Patrick Ashworth, founder & CEO of Artlume. “We are committed to leaving a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”

“LG is dedicated to transforming how people experience art,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “Through this partnership with Artlume, we are bringing a wide array of incredible art to LG Smart TVs, enriching living spaces.”

As LG expands its collaborations with leading partners in the arts segment, users are invited to explore a diverse range of artistic expressions from around the globe, all from the comfort of home.

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Smart City Innovations: LG’s Impact on Nokia Arena and Beyond

As digital transformation reshapes daily life, large public venues are evolving into hubs of digital interaction, becoming smarter and more connected to offer experiences beyond traditional entertainment. By integrating advanced digital signage and technologies, modern arenas showcase the potential of smart infrastructure in elevating visitor experiences. LG’s state-of-the-art LED signage at Nokia Arena serves as a prime example of how technology can enhance both the functionality and allure of public spaces.

On October 10, 2024, the World Smart Sustainable Cities Organization (WeGo) and the Seoul Metropolitan Government hosted the 2024 Seoul Smart City Prize Ceremony in Seoul, Korea. This event aimed to promote smart city models that prioritize human well-being alongside technological progress. LG and Nokia Arena received the Seoul Smart City Prize in the Human-CentriCity category for their implementation of cutting-edge digital solutions at the venue in Finland, demonstrating the company’s dedication to enriching event experiences with innovative technology.

A landmark of Tampere, Finland, Nokia Arena is a multi-leisure complex featuring a massive state-of-the-art sports arena that accommodates up to 15,000 spectators, alongside tourism facilities such as hotels, restaurants and casinos.

Throughout Nokia Arena, LG’s LED signage solutions cover a total of 1,245 square-meters, comprising 456 monitor signage units that seamlessly integrate into the venue, significantly enhancing the fan experience. LG has partnered with various developers to bring its smart technologies to life, focusing on promoting digital inclusion. This includes a range of LG digital signage solutions, including video walls, Transparent OLED Signage and commercial TVs tailored for retail spaces and guest rooms.

Upon arrival, visitors are greeted by a massive 180-square-meter LED cube that immerses audiences in stunning visuals, featuring curved round edges that offer a vibrant viewing experience from any angle. A 550-meter Outdoor Ribbon Board LED display surrounds the seating area, adding dynamic motion to the stadium atmosphere. In addition, LG Ultra Stretch signage further enhances the experience by providing helpful information, such as digital advertisements and path guidance

As the demand for digital signage grows across various sectors, LG’s innovative LED signage solutions are transforming how businesses connect with their audiences in complex leisure spaces, including stadiums, shopping malls and restaurants. With a human-centered approach, LG is set to lead the future of display technology by delivering intuitive, user-friendly solutions that elevate the overall user experience.

To learn more about how LG LED displays are revolutionizing the customer experience around the world, visit LG Digital Connect.

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LG’s Marketing VP Talks About “Life’s Good” Brand Promise on Forbes BrandVoice

Kim Hyo-eun, vice president of Brand Management Devision, Overseas Sales and Marketing Company at LG Electronics, recently shared compelling insights into the LG brand through Forbes BrandVoice. She discussed how LG is spearheading a meaningful business transformation, evolving into a “Smart Life Solution Company” and redefining its brand identity through a bold brand reinvention. Thanks to these efforts, LG was recognized as one of Interbrand’s Best Global 100 Brands for 2024.

VP Kim highlighted LG’s unwavering commitment to its brand promise, Life’s Good, and the ethos of “brave optimism” that lies at the heart of the company’s DNA. These principles guide LG’s mission to deliver innovative solutions that enhance everyday living while inspiring confidence in a brighter future.

Visit Forbes.com to hear VP Kim talk about LG’s transformative journey and its commitment to serving customers.

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Harnessing the Power of Optimism Across Mexico

At LG, the philosophy of Life’s Good revolves around promoting positivity and encouraging individuals to adopt an optimistic outlook on life. In alignment with this mission, the company launched the “Optimism your feed” campaign earlier this year. This initiative aims to break the cycle of negativity often perpetuated by social media algorithms, infusing online spaces with a refreshing wave of lighthearted cheer.

The “Optimism your feed” playlist features a wide collection of original content aimed at uplifting spirits and spreading hope. By engaging with this playlist, users can teach the algorithm to curate their feeds with similar positive material. Within just three weeks of its launch, the playlist amassed over 1.2 billion views across various social media platforms, demonstrating its widespread appeal and resonance with audiences around the globe.

While this campaign seeks to inject positivity into social media, traditional broadcast news often focuses on more serious narratives. In Mexico, for instance, news outlets frequently spotlight stories of violence and organized crime, fostering an atmosphere of sadness and anger that can overshadow positive messages. To counter this trend and promote the brand promise of Life’s Good through traditional media, LG Mexico partnered with Milenio Television, the country’s largest TV news network, to launch a local campaign series titled “Good News Is Also News.”

To date, the series has showcased eight true stories of resilience and hope, reminding viewers that there is more to life than negative headlines. Good news exists – and it deserves to be shared. Filled with optimism and love, this initiative has resonated with the public, garnering views and positive feedback across social media and the network’s streaming platforms.

The premiere episode features the inspiring journey of two members of the “Pinche Gringo BBQ” team, illustrating how passion and determination can turn dreams into reality. The second installment highlights a street juggler from Mexico City, known as “Corbatín,” who shares his own uplifting story.

The third episode introduces Violeta, a teacher at the LG-supported NGO “Villa de las Niñas,” who, despite facing personal loss and hardship, bravely confronts challenges and embraces the future. Following this, the fourth story, “Just Good News,” emphasizes the power individuals have to fill their social media feeds with positivity and joy. This episode aligns with the global “Optimism your feed” campaign, focusing on how algorithms can be trained to deliver uplifting stories when viewers choose to engage with positive content.

The fifth episode, titled “Seres Libres,” spotlights an animal sanctuary in Mexico City dedicated to rescuing and caring for abandoned and mistreated animals. This story illustrates how the Life’s Good message extends to all living beings, underscoring the importance of compassion and care for the natural world.

The sixth and latest installment tells the story of Litine, a Haitian migrant who arrives in Mexico in search of a better life. His journey exemplifies how brave optimism can help overcome obstacles, as he continues to pursue his dreams with a positive mindset while working at a convenience store.

Through nationwide broadcasts, Milenio Television has shared the optimistic message of Life’s Good with over 350 million people. This partnership encourages locals to embrace a positive outlook and apply the “Optimism your feed” initiative to all aspects of life – because, indeed, Life’s Good.

Contributed by LG Mexico

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