LG UltraGear to Take Center Stage at Major European Gaming Events

Company’s Premium Gaming Monitors Deliver the Image Quality and
Responsiveness That Professional Gamers Demand

SEOUL, Aug. 21, 2024 — LG Electronics (LG) is set to showcase its industry-leading UltraGear^™ gaming monitors at two of Europe’s biggest gaming events this summer: Gamescom 2024 and the League of Legends EMEA Championship (LEC 2024). The company will also be hosting LG Gaming Weeks, a promotional event offering customers in several European countries special discounts on LG UltraGear gaming monitors, and the chance to receive exclusive gifts.

Gamescom 2024
LG UltraGear will be operating a brand experience booth at Gamescom 2024, Europe’s largest video game tradeshow, taking place in Cologne, Germany, from August 21 to 25. Attracting around 370,000 participants annually, Gamescom is one of the most significant events on the gaming industry calendar, with game developers and hardware manufacturers from around the world unveil their latest offerings.

Visitors to LG UltraGear’s booth will have the opportunity to experience the unmatched immersion delivered by the brand’s stunning OLED gaming monitors. Available in screen sizes of 45-, 39-, 34-, 32- and 27-inches, LG UltraGear OLED gaming monitors feature cutting edge Micro Lens Array Plus (MLA+) technology, are VESA DisplayHDR^™ True Black 400-certified, and boast a peak brightness of 1300 nits. Notably, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) is the world’s first VESA-certified dual-mode display, allowing users to switch seamlessly between 4K UHD 240Hz and FHD 480Hz.

LEC 2024
LG UltraGear gaming monitors have also been named the Official Gaming Monitor for the LEC 2024 summer season. At the tournament’s fiercely-contested final rounds in Munich, Germany (August 31 to September 1), the top-ranked teams will be playing for victory using LG UltraGear gaming monitors.

Throughout the LEC 2024 finals, LG’s UltraGear gaming monitors will be on show at a pop-up operated by Riot Games, the developer of League of Legends. Located on Odeonsplatz, in the heart of downtown Munich, the pop-up will give visitors the chance to play some of Riot Games’ latest titles on LG’s premium gaming displays. These include the stellar 27-inch LG UltraGear OLED gaming monitor (model 27GS95QE), which provides smooth, responsive gameplay with its 240Hz refresh rate and 0.03ms Gray-to-Gray response time. Gaming fans and curious passersby can drop by the pop-up to see first-hand why LG UltraGear is the preferred choice of many of the world’s top gamers.

LG Gaming Weeks
Starting in the third week of August, LG Gaming Weeks will present exclusive deals and gifts along with special discounts on UltraGear products that will have gamers from across Europe heading to LG.com. For more information on LG Gaming Weeks, including activity schedules and participating countries, visit LG.com.

“We look forward to connecting with Europe’s gaming community through special encounters at these large-scale offline activities of Gamescom 2024 and LEC 2024, as well as LG Gaming Weeks,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Through both online and offline events, the LG UltraGear brand will continue to raise its profile by showcasing its impressive OLED gaming monitors at major gaming industry events, and by supporting premier esports tournaments with the best ‘Gear’ around.”

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LG CEO William Cho Highlights Consistent Progress Towards Future Vision 2030

An image of LG CEO William Cho talking on stage at the investor forum

Driving Business Portfolio Innovation to Maximize the Potential of Key Business Areas
and Advance B2B, Platform-Based and Emerging Ventures

SEOUL, Aug. 21, 2024 — LG Electronics (LG) is rapidly evolving into a “Smart Life Solution Company” by leveraging its decades of customer insight, manufacturing expertise and technological prowess as a leader in home appliances. As part of its mid- to long-term strategy, “Future Vision 2030,” LG is committed to ongoing transformation and growth.

On August 21, LG hosted an investor forum at LG Sciencepark in Seoul, bringing together domestic and international investors and analysts. During the event, CEO William Cho outlined the company’s progress and strategic direction since the announcement of Future Vision 2030 last year, emphasizing key achievements. The forum was also streamed live on LG’s YouTube channel.

In addition to CEO William Cho, the event was attended by CFO Kim Chang-tae, CSO Lee Sam-soo and other top executives responsible for key business areas such as heating, ventilation and air conditioning (HVAC), webOS content & services and subscription business. The event aimed to communicate the progress and plans of LG’s mid- to long-term strategy directly to the market, ensuring greater transparency.

Following the announcement of the 2030 Future Vision and the shareholders’ meeting, LG continues to engage with the market and stakeholders through direct communication from the CEO and key business leaders, as demonstrated in this investor forum.

Under the Future Vision 2030 plan, LG aims to become a “Smart Life Solution Company” by connecting and enhancing customer experiences across various living spaces, including homes, commercial environments, mobility and virtual platforms. To achieve this, the company plans to accelerate the transformation of its business portfolio towards a more future-oriented model. The goal is to achieve the “Triple Seven” targets: a 7 percent average growth rate, 7 percent operating profit and an enterprise multiple (EV/EBITDA) of 7.

At the event, LG shared its interim financial progress under Future Vision 2030, revealing an 8 percent increase in revenue, a 6 percent operating profit and a fourfold growth in EV/EBITDA compared to the previous year, based on the first half of this year’s business performance (excluding LG Innotek).

“Over the past year, we have been steadily laying the foundation for achieving our future vision, and we take pride in creating ‘structural changes’ and ‘sustainable outcomes’ in various areas,” said CEO Cho. “With strong confidence and a sense of responsibility, we will continue to advance towards our goals.”

Four Strategic Directions for Business Portfolio Innovation
CEO Cho detailed LG’s approach to business portfolio innovation, focusing on four key directions: maximizing the full potential of existing key businesses, expanding platform-based service models, accelerating the growth of B2B and fostering New-to-LGE businesses.

The first direction of maximizing the full potential of current businesses involves a strategy to overcome the limitations of mature core businesses, such as home appliances and TVs. This includes integrating subscription services into its home appliance offerings and expanding direct-to-consumer (D2C) sales channels, providing customers with more choices and enhanced experiences.

CEO Cho explained that these efforts are leading to steady growth and profit generation in core businesses, which serve as cash cows for the company. Despite a double-digit decline in the Korean home appliance market, LG’s domestic appliance sales are on the rise, driven by the creation of new demand through subscription services. In addition, overseas home appliance sales have grown more than 1.5 times faster than the market average over the past three years, driven by expanded product and price lines and D2C sales.

Second, expanding platform-based service models focuses on leveraging the hundreds of millions of LG products sold worldwide as a platform to generate revenue from content, advertising and services. A prime example is LG Home Entertainment Company’s TV business, which aims to accelerate the webOS advertising and content business with the goal of transforming the company into a media and entertainment platform powerhouse. Since 2018, the annual growth rate of the webOS platform-based advertising and content business has reached 64 percent.

In terms of accelerating the growth of B2B businesses, LG is achieving significant results in areas such as vehicle components, HVAC and smart factories. These advancements are closely aligned with market inflection points like digitalization and electrification. LG aims to increase the B2B share of its total revenue to over 45 percent by 2030. The B2B share, which was 27 percent in 2021, has already risen to 35 percent in the first half of this year.

LG’s vehicle component solutions business has secured an order backlog exceeding KRW 100 trillion (USD 74 billion), with sales of high-value products like digital cockpits growing rapidly. The company is also expanding its global production footprint to support this growth. In the HVAC sector, LG leads the high-efficiency market with its advanced inverter and heat pump technologies, and it is actively targeting the cooling systems market for AI data centers, where demand is surging. LG also has plans to expand its smart factory business into industries with rising factory automation needs, such as semiconductors, pharmaceuticals, biotechnology and food & beverages.

The company continues to invest in promising new business areas that will serve as the foundation for future growth. In the commercial robotics sector, LG is focusing on securing AI-driven, software-defined robotics capabilities. For the electric vehicle charging business, LG is collaborating with leading global partners to seize business opportunities.

Portfolio Innovation Yields Emerging Unicorn Ventures
LG also highlighted the success and growth potential of key businesses that have become core engines of the company’s future growth, showcasing significant results from its portfolio innovation.

“Inspired by the term ‘unicorn’ used to describe ventures valued at over KRW 1 trillion (USD 740 million) in the market, we refer to new business models generating annual sales of over KRW 1 trillion (USD 740 million) as ‘unicorn businesses,’” said CEO Cho. “Our home appliance subscription service surpassed KRW 1 trillion (USD 740 million) in annual sales last year, securing its status as a ‘unicorn business.’ Additionally, several seed businesses, which are expected to become the next unicorns in the near future, are accelerating their growth.”

Home Appliance Subscription Business Achieves Unicorn Status
LG is pioneering a paradigm shift in the home appliance business by combining services with its home appliances through a subscription model. Unlike traditional product-centric models that generate one-time sales, the subscription model maintains ongoing customer relationships, offering optimized care services post-purchase, thereby generating continuous revenue.

Last year, the subscription business achieved KRW 1.134 trillion (approximately USD 840 million) in annual revenue, marking a 33 percent growth over the previous year and securing its place as a unicorn business. This growth is accelerating, with revenue expected to rise by nearly 60 percent this year to exceed KRW 1.8 trillion (USD 1.3 billion).

The rapid growth of LG’s home appliance subscription business is driven by its ability to meet diverse customer needs. Customers can lower their initial purchase burden and maintain their appliances in top condition with expert care services for the desired duration, with free services provided during the subscription period. Customer responses highlight the high value of the subscription business, with its share of LG’s domestic home appliance sales rising from 15 percent last year to over 20 percent this year.

webOS-Based Advertising & Content Business Set to Become the Next Unicorn
LG’s webOS-based advertising and content business leverages millions of devices worldwide as a platform to generate additional revenue streams. This year, revenue is expected to exceed KRW 1 trillion (USD 740 million), a fourfold increase compared to 2021. To sustain this rapid growth, LG is focusing on expanding its customer base, diversifying revenue models and strengthening business capabilities.

In platform businesses, the more devices that use the platform, the larger the business scale becomes. LG has sold approximately 220 million smart TVs over the past decade. In addition, LG licenses its webOS to external companies lacking their own operating systems, with non-LG brands having sold over 10 million webOS TVs. The webOS platform is also expanding beyond TVs to include automotive infotainment and smart appliances, with the company securing leading global OEMs as clients for its in-vehicle infotainment systems.

LG provides a variety of content via webOS, operating revenue models based on advertising and services. A prime example is LG Channels, a free, ad-supported streaming service offering over 3,800 channels in 29 countries. LG plans to diversify its services into high-growth areas such as gaming, personalized shopping and Transactional Video On Demand.

To bolster its webOS platform capabilities, LG plans to invest over KRW 1 trillion (USD 740 million) by 2027. The company will continue collaborating with more than 4,000 global content partners and expand tailored advertising solutions through its data analytics subsidiary, Alphonso.

Chiller Business Targets AI Data Center Cooling Market: On Track to Become a Unicorn in Three Years
LG’s HVAC business offers a broad portfolio, ranging from residential air conditioners to commercial systems for large buildings, schools, public institutions and industrial facilities. This is one of LG’s fastest-growing core businesses, driven by market trends like decarbonization and electrification.

The chiller business, which provides cooling solutions for large buildings, has seen new opportunities as global tech giants increase demand for data centers amid the AI boom. Over the past three years, LG’s chiller business has achieved an average annual growth rate of over 15 percent, with overseas sales more than doubling during the same period.

LG plans to leverage its extensive experience in supplying chillers to power plants, data centers and other facilities, along with its high-efficiency core technologies, to actively target the data center cooling market. In addition, LG is preparing to commercialize new solutions, such as liquid immersion cooling, which are gaining traction in the market.

“By 2030, 50 Percent of Total Sales and 75 Percent of Operating Profit Will Come from B2B, Platform-Based and New Businesses”
To achieve its mid- to long-term goals outlined in Future Vision 2030, LG will consistently drive business portfolio innovation. The company aims to generate 50 percent of total sales and 75 percent of operating profit from three key focus areas: expanding platform-based services, accelerating the growth of B2B and nurturing New-to-LGE businesses.

“These goals are rapidly becoming a reality,” said CEO Cho. “We will ensure that LG’s new value proposition is recognized by all stakeholders, securing sustainable growth and profitability over the long term.”

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^*Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate for the six-month period of the year 2024 — KRW 1,349.55 per USD.

Explore a World of Life-Enriching Innovations and Interior Design Trends at CASACOR 2024

A picture of a living room-like setting with LG OLED M3

For the seventh consecutive year, LG served as the exclusive technology partner of CASACOR SP, the Americas’ leading cultural platform for architecture, landscaping, art and interior design. The 37th edition of CASACOR was held in São Paulo, where LG showcased an impressive array of 180 products across 45 inspiring spaces. Reaching record attendance with an estimated 128,000 visitors, CASCOR 2024 was hosted in one of the most important architectural landmarks in the city. Designed 63 years ago by architect David Libeskind, the venue features more than 10,000 square meters of built area.

To mark the occasion, over 80 journalists and influencers were invited to Casa Ñe’é LG, the company’s launch event house, which featured the most innovative creations in the market today. Designed by respected architect Nildo José, the 377-square-meter brand space offered a profound reflection on what makes us human. The Né’é in Casa Ñe’é LG is Guarani – a language of the indigenous group of South America (Brazil, Argentina, Paraguay, Uruguay and Bolivia) – meaning “soul,” representing the vital spirit that sustains life and the essence of everything.

The hall’s welcoming atmosphere came in large part from the company’s stylish ARTCOOL™ Gallery air conditioner and expansive screen, which is comprised of four Transparent OLED displays that leverage several million self-illuminating pixels to illustrate the project’s story in unprecedented detail.

The living room featured LG OLED M3, the world’s first-ever wireless TV. This stunning 97-inch TV comes with the Zero Connect Box, which wirelessly transmits video and audio signals at 4K 120Hz via a fast Wi-Fi connection. The M3 also boasts LG’s One Wall Design, allowing it to mount flush to the wall for a heightened sense of sophistication.

Also on display was the newest LG OLED evo C4, equipped with the AI α9 Gen 7 that significantly enhances performance. In line with LG’s renowned lineup of OLED TVs, this model also features the ultra-slim One Wall Design for a minimalist look and feel.

Casa Ñe’é LG was fully equipped with all the essential appliances: LG InstaView Side by Side smart refrigerator with Craft Ice, LG NeoChef microwave with exclusive Scan to Cook feature, LG Studio electric oven and the InstaView stove.

Top architect Leticia Nannetti was tasked with designing the laundry room with functionality at its core. She delivered this by beautifully integrating the LG WashTower, a premium appliance that fosters moments of interaction, into the interior design to harmonize with the ambiance, evoke sentimental memories and celebrate diversity.

In Isabela Akkari’s healthy café, Flávia Burin and Bruna Monetti of Studio HA sought to answer the question: ‘What ancestors do we want to be?’ With this reflection, the exceptionally talented architects created a space that values beauty and offers hope, using warm shades of pink, fluid forms, fabric ceilings and settings that encourage closeness between people.

Led by chef Isabela Akkari, the cafe not only promoted healthy eating but also featured all of LG’s cutting-edge technology. This includes the Smart LG Inverter Inverse Refrigerator, one of the most economical inverse refrigerators on the market; the LG Grill NeoChef microwave, the only microwave with connectivity; and the LG InstaView Stove, which lights up the interior with just two touches.

Sonah Lee, LG Brazil’s head of marketing, at LG Day

Open to visitors until July 28 at São Paulo’s Conjunto Nacional, Casa Ñe’é LG was a great demonstration of how LG’s innovative products can be incorporated into beautiful spaces, providing technological solutions that make daily life simpler and even more efficient.

Contributed by LG Brazil

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LG Expands Investment in AI and Deep Tech Startups

Company Joins SBVA’s AI Fund and Continues Efforts to
Nurture Future Businesses Through Open Innovation Activities

SEOUL, Aug. 19, 2024 — LG Electronics (LG) is making significant investments in startups specializing in artificial intelligence (AI) and deep tech. LG has committed USD 10 million as a key limited partner in the newly established USD 130 million “Alpha Intelligence Fund (AIF)” by SBVA.

SBVA will curate a portfolio for AIF by selecting startups with high growth potential in AI, deep tech and robotics. The firm aims to leverage its global networks and resources to support the growth and meaningful achievements of these startups.

For over 20 years, SBVA has been investing in global startups, enhancing its expertise in ICT technology and strengthening its international network. By participating in the SBVA fund, LG plans to engage in the sharing of information on rapidly changing innovative technology trends and reflect these global market changes in its management strategies.

Through this investment, LG aims to expand cooperation with innovative startups and continue efforts to secure future technologies, ultimately seeking qualitative growth. The company plans to strengthen its networking with leading global companies and startups, discover additional opportunities for strategic investments and secure technological capabilities for future businesses.

LG intends to accelerate its transformation into a “Smart Life Solutions” company by securing innovative technologies for its key growth engines, including platform-based service businesses, B2B businesses and other new ventures. The company plans to continue efforts to secure future core technologies and expand its business areas beyond the home to business spaces, mobility and more.

Previously, in July, LG acquired an 80 percent stake in Athom, a smart home platform company headquartered in Enschede, Netherlands, and signed a contract to acquire the remaining 20 percent within the next three years. In March, LG invested USD 60 million in Bear Robotics – an AI-based autonomous service robot startup headquartered in Redwood City, Silicon Valley, USA – through a new stock acquisition agreement to acquire a stake in Bear Robotics.

In addition, through LG NOVA – the company’s Silicon Valley-based innovation center – LG has been conducting annual contests since 2021 to discover and nurture startups with innovative ideas and support their commercialization, thereby seeking new business opportunities. LG NOVA is particularly focused on building sustainable growth and nurturing systems for future innovative industries such as digital healthcare, clean tech and AI.

“By participating in the AIF, we aim to secure AI capabilities through active open innovation activities and strengthen our position within the AI value chain,” said Eugene Yoo, vice president and leader of the Open Innovation Task at LG. “We plan to discover and collaborate with capable startups to explore future business opportunities.”

“We will continue to make investments that accelerate technological innovation, leveraging our differentiated technical expertise, global network and investment experience. We plan to maximize the growth potential of these companies by supporting the establishment of joint ventures with startups and major investors, and by promoting collaborative business projects,” said SBVA CEO JP Lee.

Meanwhile, SBVA, established as SoftBank Ventures Asia under the SoftBank Group, was acquired last year by The Edgeof, an investment company led by Taizo Son, chairman of the global investment firm Mistletoe, and became independent. SBVA manages assets totaling approximately USD 2 billion AUM and has offices in San Francisco, Israel, Singapore and Seoul. It is investing in over 100 companies. SBVA plans to conduct a second closing within the year to increase the size of the AIF.

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Witness LG’s Transformation Into Smart Life Solutions Company With New Video Campaign

An illustrative image of five people looking at the sky with words 'Smart Life Solution' in the center

Since CEO William Cho announced the company’s vision of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far.

Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and more.

This marks the first LG video campaign to focus on the company as a whole since ‘Digitally Yours’ in 2000. The new video content seeks to underscore LG’s mobility solutions and the unique experiences they offer, as well as AI smart home solutions that provide personalized environments, webOS solutions that connect various devices on a single platform, and the core technologies including HVAC solutions that will drive future industries.

The mobility solutions video illustrates LG’s efforts to expand home experiences onto the road and deliver unique customer experiences based on three main themes: Transformable, Explorable and Relaxable. It also features the company’s emerging electric vehicle (EV) charging business. The video on its air solutions highlights excellent HVAC technology, including chillers and heat pumps, and a commitment to innovating global solutions that enhance customers’ lives in every space, from residential to commercial.

This event is in line with LG’s desire to showcase its innovative efforts beyond the home appliance space. By highlighting other categories and sectors it pioneers, LG aims to resonate with younger audiences and establish a youthful, dynamic brand image.

On the first anniversary of the announcement of its ‘Smart Life Solutions’ transformation, LG is expanding its achievements across three new pillars of growth: accelerating B2B (including vehicle components and HVAC), pursuing platform-based services (subscriptions, webOS-based advertising and content, etc.) and exploring new business areas such as EV charging.

Notably, after surpassing KRW 10 trillion in sales last year, LG’s vehicle components business carried on in the same form this year by achieving a record-high performance in the second quarter. The company’s commercial HVAC business, which is also growing rapidly, is further diversifying its business portfolio. LG is continuously leveraging its globally competitive HVAC solutions across the entire value chain, from products, technology, production and services, while actively targeting backend industries supporting AI infrastructure, such as data centers.

Starting this year, LG launched its smart factory solutions business, integrating AI and digital transformation with the company’s manufacturing and production data. This business undertakes production consulting, develops production methods, equipment and operation systems, and trains production technology personnel. Furthermore, the company expects to secure orders worth approximately KRW 300 billion in supplying smart factory solutions to business clients. Meanwhile, the company is actively expanding its webOS-based advertising and content business from TVs to automotive infotainment, with sales set to exceed KRW 1 trillion this year.

LG is accelerating its shift from a traditional product-centric business model to a recurring model that continuously generates revenue through intangible, non-hardware businesses such as subscriptions, content and services.

Stay tuned to LG Newsroom to discover LG’s vision in greater detail and get the latest updates on the company’s ongoing transformation into a Smart Life Solutions company.

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LG Introduces New All-in-One Vacuum Cleaning Solutions With Next-Level Versatility at IFA 2024

A picture of the LG CordZero™ All-In-One Tower Combi set up in a living space

Company Unveils Powerful and Efficient CordZero All-in-One Tower Combi and
Latest Robot Vacuum With Simultaneous Wet and Dust Cleaning Capabilities

SEOUL, Aug. 15, 2024 — LG Electronics (LG) is introducing its brand-new stick vacuum cleaning solution, LG CordZero™ All-in-One Tower Combi, alongside its newest ‘all-in-one’ robot vacuum and mop at IFA 2024. The All-In-One Tower Combi redefines storage, charging and style while making everyday cleaning simpler and more efficient by combining the CordZero A9X stick vacuum with the CordZero R5 robot vacuum. The company’s latest robot vacuum and mop features a comprehensive system that handles floor cleaning, mopping, dust emptying, water refilling and automatic mop washing.

Streamlined Cleaning with the All-in-One Tower Combi

The innovative All-in-One Tower Combi solution features the Dual Auto Empty function, which automatically empties the dustbins of both the stick and robot vacuums. When docked, both devices are charged to ensure they are always ready to clean. The sleek, compact docking station serves as a central hub for all vacuuming needs, taking up minimal space and even featuring a UVC LED to help prevent bacteria from growing inside the disposable dust bag.¹

The CordZero A9X incorporates LG’s Smart Inverter Motor, designed to provide powerful and reliable cleaning performance every time. The motor’s rapid spinning action generates a strong suction that picks up dirt, dust and debris with ease. Moreover, the stick vacuum uses KOMPRESSOR™ technology, which compresses dirt and debris to increase bin capacity and reduce the frequency of emptying the dustbin. The vacuum also features Spray Mop for efficient mopping on hard floors.

For a thorough and efficient cleaning experience, the LG CordZero R5 robot vacuum is equipped with a mop that allows it to vacuum and mop simultaneously. This is facilitated by an automatic water supply system from the embedded water tank that keeps the mop wet, eliminating the need for frequent trips to a water source. What’s more, the robot vacuum employs a 360 LiDAR sensor to navigate obstacles and furniture, potentially preventing accidents like a fall down the stairs.²

Next-Generation Robot Vacuum with Extensive Cleaning Capabilities

LG is also bringing its ‘all-in-one’ robot vacuum and mop to the IFA show floor. This cutting-edge vacuum employs automatic mop cleaning and drying to reduce maintenance work and an automatic water supply system that fills and empties the water tank without user intervention.³ To ensure the vacuum stays clean and fresh without any hassle, the vacuum automatically dispenses the cleanser when washing the mop.

The advanced robot vacuum uses LiDAR to precisely map out routes and a front camera that works in unison with 3D and several other sensors, which recognize up to 96 objects, making obstacle navigation effortless. The robot vacuum effectively cleans dust with a powerful motor that delivers strong vacuum power of up to 10,000 pascals (Pa),⁴ while its rotating mop ensures thorough mopping by spinning at 180 revolutions per minute (rpm). The intelligent vacuum can even detect carpets, increasing suction power and lifting its mop to clean more effectively over these rougher surfaces.

To help consumers minimize odors from the product, LG has developed all-in-one robot vacuums that combat unpleasant odors from the wastewater after mop cleaning. This comprehensive cleaning solution automatically dispenses cleaner when washing the mop and dries it with hot air. This process reduces the formation of foul-smelling compounds, such as methyl mercaptan and dimethyl disulfide, in the water container storing used water after mopping by approximately 30 percent.⁵ Additionally, LG’s Secure Development Lifecycle (LG SDL) predicts and addresses security risks checked throughout every stage of product development.

“We have merged the cleaning and maintenance process into one to deliver the convenient and effortless user experience consumer’s desire,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We are fully committed to introducing a steady stream of innovative home appliances that exceed all expectations, with a strong focus on constantly redefining the seamless user experience.”

LG’s latest cleaning solutions, including the A9X All-in-One Tower Combi and robot vacuum and mop, among other home appliance solutions will be on display at the company’s IFA 2024 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 6-10.

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¹Tested by KRIBS (Korea Research Institute of Bio Science) in accordance with LG protocol comparing the number of live bacteria in the All-in-One Tower’s dust bag after operating the UVC LED for two hours (Model number: VDS-ST**U**) at 23.0 degrees Celsius (±2.0 degrees Celsius) with a relative humidity of 45 percent (±5 percent). The All-in-One Tower’s dust bag was filled with simulated household dust (specified in IEC TS 62885-1 5.1) and bacteria (staphylococcus aureus, pseudomonas aeruginosa, pneumonia bacilli, escherichia coli-about 10⁷ CFU per ㎖ for each test bacteria) that was cultivated in a petri dish. The tested bacteria are located in nine representative locations on top of the dust. After operating the UVC LED for 2 hours, a comparison was made between the number of live bacteria with the un-treated chalet. The inhibition rate of bacterial growth may vary depending on actual environmental conditions.
²360 LiDAR sensor scans the surroundings 6 times per second up to a radius of 8 meters. Depending on the actual environment and usage conditions, actual surroundings and the map may differ.
³ Automatic water filling and emptying feature is only available with the addition and the installation of the automatic water supply kit, which is sold separately. The installation type can be changed to automatic water supply with the addition of the automatic water supply kit. The installation service may require additional fees or services depending on the region.
⁴ According to tests conducted by the Korea Testing Laboratory (KTL) on the all-in-one robot vacuum and mop (Model: R83*******) following Section 5.11 of the international standard IEC 62885-4:2020/AMD1:2023, the product was evaluated with an empty dustbin and a fully charged new battery. Using a specially manufactured adapter to connect the vacuum cleaner to the air data test equipment, the maximum suction power was measured under Turbo mode with direct drive movements, and the suction motor’s maximum vacuum level was recorded with the motor directly connected to the air data test equipment. Suction power (measured in watts) is calculated as the product of the observed vacuum (in kilopascal, kPa) and the airflow (in liters per second, ℓ/s) from the air data test equipment. The maximum vacuum level of 10,000 Pa for the suction motor refers to a sealed condition with an airflow of 0 ℓ/s. Suction power may vary depending on whether the rotating brush is attached and the testing environment, while the vacuum level may differ based on the measurement conditions.
⁵ According to tests conducted by accredited certification agency Intertek using LG’s specified criteria, the amount of methyl mercaptan and dimethyl sulfide odors was compared with and without the use of the company’s robot vacuum cleaner maintenance solution. The test involved applying a solution of E. coli (approximately 104 colony-forming units per milliliter, CFU/ml) and approximately 12 milliliters of instant coffee dilution to the floor and then 10 minutes of mopping. Afterwards, the mop automatically washed and dried for 3 hours and the resulting wastewater was left in a 33-degree Celsius chamber for 7 days. Methyl mercaptan and dimethyl sulfide are sulfur compounds with strong odors. The automatic mop cleaning function only operates after a robot vacuum, which has cleaned for more than 10 minutes, returns to its charging dock, with the cleaner then automatically dispensed during the final cleaning process. The frequency of the cleaner replenishment and sulfur compound odor alleviation effect may vary depending on the usage environment.

LG Channels Expands Owned-and-Operated Exclusive Movie and TV Channel

A picture of 'LG Channels Showcase' appears on a wall-mounted TV in a living room

LG 1 Extends its Reach to Wider Audience With
Premium Free Content and Launch of Rerun Channel in Europe

SEOUL, Aug. 14, 2024 — LG Electronics (LG) is set to expand availability of LG 1, the company’s free ad-supported owned and operated channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s exclusive free streaming service. Thanks to notable content partnerships including Lionsgate, Filmrise, NBCUniversal and Fremantle, LG has curated owned-and-operated channels to deliver a wide range of popular and premium content, demonstrating the company’s commitment to elevating the viewing experience for users in European markets.

Since its launch in the UK and Germany, LG 1 has rapidly climbed the LG Channels rankings to claim one of the top spots in viewing hours. The channel leads the way with titles such as the exclusive first-window premieres of Paul T. Goldman and Wong & Winchester as well as hit shows Nashville, Boss, Graves, The Royals, Houdini, The Girlfriend Experience, Sliders, Quantum Leap, Twelve Monkeys, New York Undercover, Mutant X, Relic Hunter, Andromeda and Anna Pihl.*

Following the success of the recent launch, LG is ensuring that LG viewers don’t miss a thing with the launch of the LG 1 time shifted channel, now live in the UK and Germany, enabling viewers to watch the channel one hour after the original broadcast.

LG is also building on the momentum of LG 1 in the UK and Germany by extending the flagship owned-and-operated channel to other regions in Europe, including France, Spain and Italy. The channel will greatly enhance the quality of viewing in these regions with a broader selection of premium content.

What’s more, LG Channels has introduced a dedicated Kids & Family tab in the UK, Germany, France, Italy and Spain, allowing families to easily explore channels specifically tailored to children, including Beano TV, Narrative and Wildbrain.*

In addition to expanded content in Europe, LG recently launched a curated premium owned-and-operated channel in the US called LG Channels Showcase, which is powered by partnerships with a wide range of film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment.

LG Channels Showcase also boasts original content such as award-winning series LG Presents: The Rivalries, The Taste of Tennessee and the recently announced Estate of Survival, the company’s first reality competition series, which will be available on LG Channels in more than nine countries, including the U.S., Canada, Australia, Korea and markets in Latin America.

The series now also streams on LG Channels Showcase, with two episodes to be released back-to-back weekly.

LG is dedicated to elevating the viewing experience for users around the world, expanding investment in partnerships and UI enhancements to deliver a more intuitive and personalized experience that aligns with viewers’ interests.

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* Titles vary by market.

LG’s ‘Estate of Survival’ to Launch on Prime Video via Prime Video Direct and LG Channels

The poster of the LG original series Estate of Survival on Prime Video

New Reality Competition Series Introduces a Smarter Home Lifestyle With
LG Electronics, the Most Reliable Line of Home Appliances in the United States

SEOUL, Aug. 13, 2024 — LG Electronics (LG) is set to launch its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct in nine countries, including the U.S., Canada, Argentina and Chile¹ as well as LG Channels.

This brand-new series, which features six exciting episodes, follows the residents of the Estate of Survival mansion as they compete against each other in a variety of challenging missions. By completing these missions, contestants earn home appliances and other items to furnish the spacious abode and, just as importantly, avoid elimination. The last resident standing wins the Estate of Survival ultimate prize: USD $100,000.

In Estate of Survival, contestants compete to acquire household goods, including LG ThinQ™-enabled appliances. LG’s appliances are designed to provide exceptional customer experiences and deliver the next-level convenience of the company’s smart lifestyle vision – the Zero Labor Home. Trusted by consumers worldwide, LG has been named the most reliable appliance brand in the U.S. by a leading consumer publication.²

“An engaging and highly-entertaining new reality competition show with a unique premise, Estate of Survival is the ideal platform for showcasing the latest lifestyle innovations from LG, America’s most reliable line of home appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.

The new series will introduce viewers to a wide range of sophisticated LG home appliances, including the InstaView™ refrigerator with LG’s exclusive Craft Ice™ (slow -melting, round ice), the wall oven and induction cooktop range featuring the Scan-to-Cook function, the Smart Top Control Dishwasher with 1-Hour Wash & Dry, QuadWash® Pro, TrueSteam® and Dynamic Heat Dry™, the CordZero™ stick vacuum and the PuriCare™ air purifier.

Once appliances are installed, contestants enjoy a multitude of time-saving benefits, from washing and drying a load of laundry in under two hours with the LG WashCombo™ All-in-One laundry solution, to faster cooking and clean up with LG ovens’ Scan-to-Cook and EasyClean™ features. Scan-to-Cook allows users to send the optimal cooking settings for select frozen meals straight to the oven simply by scanning the barcode on the product packaging.

Always seeking new ways to make the home appliance customer experience even better, LG developed ThinQ Care™, which provides helpful alerts to prevent incorrect appliance usage and smart diagnosis to reduce the need for costly and inconvenient service technician visits.

The first two episodes of Estate of Survival will arrive on Prime Video via Prime Video Direct in the U.S. on August 12 and in several other countries soon after. LG TV owners will be able to enjoy the series for free on-demand via LG Channels – the company’s free, premium streaming service – in more than 9 countries, including the U.S., Canada, Mexico and Australia.³

The series will also stream on LG Channels Showcase (Channel #999), LG’s first curated channel featuring fan-favorite movies and LG exclusives. Two episodes will premiere back-to-back weekly on Monday nights, starting Monday, August 12 at 8pm EST.

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¹ Estate of Survival is set to launch on Prime Video in the following countries: Argentina, Brazil, Canada, Chile, Ecuador, Mexico, Panama, Peru and the U.S.
²Consumer Reports evaluates the reliability of home appliances, including refrigerators, dishwashers, over-the-range microwaves, ranges, cooktops, wall ovens, washing machines and dryers, based on the failure rate of approximately 528,800 appliances over a five-year period. LG Electronics received the highest score among all manufacturers producing all eight products under evaluation, from 2012 to 2022 in “the most reliable appliances brand”.
³Estate of Survival will be available to watch on LG Channels in Argentina, Australia, Canada, Chile, Colombia, Republic of Korea, Mexico, Peru and the U.S.

Bridging the Cultures of Saudi Arabia and Korea Through the Transcendent Power of K-Pop

An image of three girls performing on stage

Imagine a world where every moment is savored and each experience deeply cherished. This life of fulfillment is no longer a distant dream but a reality, thanks to LG’s bold optimism and relentless drive to innovate. The company’s goal is to shape a future where it’s easy to appreciate the smaller things in life and where Life’s Good for everyone, no matter where they live.

In line with this dedication to creating a happier, more connected future for all, LG Saudi Arabia organized its first-ever K-POP World Festival on August 3 at JAX District’s Cultural and Art zone in Riyadh. To foster cultural unity and mutual respect, LG invited the nation’s biggest K-pop enthusiasts to promote a special and vibrant cultural exchange between Saudi Arabia and South Korea.

The warehouse was packed with excited fans, who created an incredibly energetic atmosphere as each act performed. The local fan base’s devotion to the world’s fastest-growing music genre was demonstrated by the hundreds of people outside who couldn’t get inside, decked out in traditional clothes like hijabs and abayas while singing and dancing to their favorite Korean songs. The festival was a perfect picture of how K-pop has found a special place in Saudi hearts, harmonizing with the local culture.

With 30 teams from across Saudi Arabia competing in the preliminaries, the best 10 progressed to the final. After a fiercely contested final showdown, the coveted title was awarded to the Saudi female trio dance group, Everlast, who captivated the audience with a dynamic performance and their undeniable talent. This victory qualifies Everlast for the K-pop festival finals which will be held in Changwon, South Korea, in October.

The winners each received a premium LG product, such as an XBOOM speaker, CineBeam Q projector, LG InstaView Refrigerator or LG OLED Posé TV. These high-end prizes, which reflect LG’s dedication to recognizing top talent and promoting technological innovation, were also showcased during the festival to let attendees interact with and experience the company’s latest offerings in person.

Under the partnership of the Korean Embassy in Saudi Arabia, the Ministry of Culture of Saudi Arabia, the Saudi Entertainment Academy (SEA) and LG, this vibrant celebration of two unique cultures underscored the strengthening cultural and diplomatic relations between the two nations.

For further updates on the company’s ongoing endeavors to foster distinctive cultural exchanges and support innovation across the world, stay tuned to LG Newsroom.

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Electrifying Your Home, Creating A Better World

An illustrated image of a house with visualizations of electricity flow

Home is where the heart is, and it’s also often the best place to start when you’re seeking to make a positive difference in the world. A prime example is the ‘home electrification’ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones.

Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further – empowering homeowners with energy independence and the ability to power their homes during outages.

According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.¹ To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. government’s Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.²

Electrifying your home with LG brings the compelling advantages of the company’s industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LG’s innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances.

The company also provides the seamless connectivity and easy energy management with ThinQ™ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances.

Many of LG’s products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STAR^® certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo™ washer-dryer with Inverter HeatPump™.

Embracing home electrification is an investment in a cleaner, healthier future. With LG’s energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode – shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world.

To learn more about LG’s solutions with energy efficiency for home electrification, stay tuned to LG Newsroom and White Paper on Home Electrification at LG HVAC Blog.

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¹ www.cell.com/joule/abstract/S2542-4351(24)00049-7
²www.energy.gov/scep/home-energy-rebates-programs

LG Unveils New Therma V™ R290 Monobloc Models With Advanced Compressor at IFA 2024

A picture of the LG Therma V™ R290 Monobloc 7 and 9 kilowatt(kW) air-to-water heat pump (AWHP) set up in a residential outdoor space

Company Expands the High-Efficiency Small-to-Medium Capacity Lineup to
Provide Stable Heating Performance to More European Households

SEOUL, Aug. 8, 2024 — LG Electronics (LG) is unveiling its all-new Therma V™ R290 Monobloc 7- and 9-kilowatt (kW) air-to-water heat pumps (AWHP) at IFA 2024 in Berlin, Germany, from September 6-10. Following the successful launch of the large capacity models (12, 14, 16kW) at last year’s IFA, the new Therma V models come with an advanced compressor that unlocks greater efficiency and a more sophisticated design that blends seamlessly into the surroundings.

With the mandatory implementation of Nearly-Zero Energy Buildings (NZEB) standards across Europe,¹ AWHPs are gaining popularity for their ability to reduce carbon emissions and handle energy supply uncertainties. For new constructions, medium- and small-capacity models are more suitable, making LG’s new 7- and 9 kW models ideal for the European market. Additionally, LG is establishing an Air Solution Research and Development (R&D) Lab in Frankfurt, Germany, to develop high-efficiency heating, ventilation and air conditioning (HVAC) solutions tailored to Europe’s diverse local climates.

Highly Efficient Operation
Proactively responding to tighter F-gas regulations² and Europe’s preference shifting from traditional boilers to AWHPs, LG has adopted the R290 refrigerant for its Therma V R290 Monobloc. This natural refrigerant boasts a Global Warming Potential (GWP) of 3, far lower than the refrigerants commonly used in heating solutions. With an energy rating of A+++,³ this advanced solution reduces carbon emissions by up to 79 percent compared to conventional boilers by sourcing its energy from heat in the air.⁴ Customers upgrading to the Therma V can expect to increase their household energy efficiency significantly.⁵

The latest Therma V AWHP leverages LG’s advanced compressor to unlock new levels of energy efficiency and performance in colder climates. The lower positioning of the compression process helps ensure a more stable operation and smaller energy bills, while the system enables a water output of up to 75 degrees Celsius, even when it is minus 15 degrees Celsius outside.

Courtesy of the all-new compressor, both AWHP models operate at a quiet 49 dB(A) at 7kW and 50 dB(A) at 9kW.^6,7 LG’s Shaft Through structure enhances stability and reduces friction, thereby minimizing noise and vibration, particularly during low-load operation. What’s more, the upgraded biomimetic innovations all contribute to the fan’s quiet operation.

A More Sophisticated Design
Therma V R290 Monobloc features a sleek one-fan design that effortlessly harmonizes with various home designs and building exteriors. The outer casing of LG’s latest AWHP solution uses a sophisticated black tone that complements any color, while the unit’s grille features a distinctive wave pattern and understated dark grey finish. Its compact design allows it to fit under most windows without obstructing the view, making it a practical, aesthetically pleasing addition to any property.

Smart and Simple Integration
LG’s new AWHPs are designed to seamlessly integrate with various indoor units through simplified installations, enhanced flexibility and customized options – control, hydro and combi units – that cater to different installation environments. The streamlined design guarantees a more efficient, hassle-free set up, while the company’s Building Energy Control (BECON) cloud lets the installer or service partner update its firmware remotely, saving time and effort.⁸ Additionally, the new models offer easy and convenient control and energy monitoring through LG’s ThinQ™, creating an integrated Home Energy Platform with Energy Storage System (ESS).

“LG’s latest Therma V R290 Monobloc offers Europeans a broader range of capacity options while delivering enhanced performance and user comfort,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue leveraging its differentiated competitiveness in high-efficiency energy technologies and key component solutions to offer a product lineup tailored to regional needs.”

Attendees can visit LG’s booth (Hall 18, Messe Berlin) between September 6 and 10, where they can explore the company’s latest energy-efficient innovations for a better life.

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¹According to the European Commission, all new buildings in the EU are required to be ‘nearly-zero energy buildings’ since 2020 (energy.ec.europa.eu/topics/energy-efficiency/energy-efficient-buildings/nearly-zero-energy-and-zero-emission-buildings_en).
² The R290 refrigerant aligns with the revised F-gas regulations, which ban the use of HFC refrigerants with a GWP of 150 or more starting from 2027.
³ Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU).
⁴ This simulation result is based on conditions under average climate & Low temperature (35 degrees Celsius) and may differ from actual values since various assumptions have been used. Carbon emission rates are calculated for space heating only of LG THERMA V R290 Monobloc 9kW. Compared boiler is general condensing boiler irrelevant specific brand and Annual Energy Consumption is assumed to cover same annual heating demand with LG THERMA V R290 Monobloc 9 kW. Annual CO2 emission is simulated based on Annual Energy consumption and the Carbon intensity of the power sector in the EU in 2023 and 56.1 t-CO2/TJ is considered for calculation of CO2 emission of gas boiler.
⁵ The new Therma V Monobloc boasts a Seasonal Coefficient of Performance (SCOP) up to 5.2. based on conditions under average climate & low temperature (35 degrees Celsius). SCOP is based on EN14825 and actual efficiency may vary depending on specific installation and operating conditions.
⁶ A noise level of 49-50 dB(A) is generally considered quiet. For reference, a whisper is around 25 dB(A), a normal conversation is about 60 dB(A) and a household refrigerator typically operates at approximately 50 dB(A) (noiseawareness.org/info-center/common-noise-levels/).
⁷Actual noise levels may vary depending on the usage environment.
⁸ Products that form the Home Energy Platform, such as the Energy Storage System, solar panels and Building Energy Control (BECON) clouds, are sold separately. Product availability may differ by region.

LG to Introduce Its Vision for the ‘Next Chapter of the AI Home’ at IFA 2024

A picture about LG IFA 2024 taking place from September 6-10

With the Theme of ‘Experience, Affectionate Intelligence Home,’
LG’s IFA Exhibit to Highlight Company’s ‘AI Home’ Vision and AI-Powered Appliances

SEOUL, Aug. 7, 2024 — LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2024, taking place from September 6-10. Under the theme Experience, Affectionate Intelligence Home, the company will present its comprehensive and inspiring vision for the next chapter of the AI home.

At LG’s large-scale booth, located in Hall 18 at Messe Berlin, visitors can experience the elevated quality of life made possible by the company’s diverse lineup of AI home solutions. In addition to introducing its newest offerings powered by Affectionate Intelligence, LG will demonstrate its considerable progress in realizing the AI home of the future and reaffirm its strong commitment to leading a new era of AI innovation.

Those unable to attend IFA in person can still learn all about LG’s AI home appliance showcase through the LG Booth video, which will be available on the LG Global YouTube channel (www.youtube.com/@LGGlobal) starting September 6.

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LG Attains Top 1% Status in S&P Global’s Sustainability Yearbook 2024

An picture describing that LG received the highest among 109 companies, earning it a place in the prestigious ‘Top 1%’

As a global corporate citizen, LG has long been committed to shaping a sustainable and equitable future for all. These efforts have not gone unnoticed, with S&P Global recently recognizing the company’s dedication to a greener future in this year’s Sustainability Yearbook.

Photo credit: S&P Global

The annual S&P Global’s Sustainability Yearbook is based on the S&P Global Corporate Sustainability Assessment (CSA) from the previous year, which comprehensively evaluates each company’s sustainability practices. The CSA has been comparing companies across 62 industries via industry-specific questionnaires for 25 years.

LG received high scores in this year’s assessment, particularly in the areas of environment and governance. In the environmental sector, LG achieved perfect scores in resource circularity, including energy, waste and water management, and scored major points for its systematic climate strategy. On July 18, LG attended the 2023 S&P Global Sustainability Awards Ceremony held in Seoul to accept the highly sought-after accolade in person.

In the ‘Leisure Equipment & Products and Consumer Electronics Industry category, LG received a score of 71 out of 100, the highest among 109 companies, earning it a place in the prestigious ‘Top 1%’. Out of the 9,400 companies across 62 industries evaluated, only 66 companies made the ‘Top 1%’, and only 6 of them are from South Korea.

Since announcing its target in 2019 to achieve net-zero carbon neutrality at the manufacturing stage by 2030, LG has been actively addressing the climate crisis. It became the first domestic appliance company to have its greenhouse gas reduction targets verified by the Science Based Targets initiative (SBTi). In the 2023-2024 Sustainability Report, LG disclosed its greenhouse gas emissions by calculating all 15 scope 3 emission categories. The company is also expanding its use of recycled plastics and developing paper cushioning materials for packaging, aligning with its efforts to accelerate plastic reduction initiatives.

Regarding corporate governance, LG’s corporate ethics, innovative management and transparent disclosures have been commended. To foster an environment where every employee worldwide can uphold its corporate ethics, LG has distributed its Code of Ethics and Code of Conduct in over 10 languages globally. This year, it introduced a unified Human Rights Principle to establish a consistent policy across borders, demonstrating the company’s respect for human rights and commitment to international standards. Moreover, following the designation of LG Smart Park in Changwon as a Lighthouse Factory by the World Economic Forum in 2022, the company’s Tennessee plant in the US achieved the same recognition last year, establishing a track record of successful innovative management practices.

To realize its Better Life For All vision, LG established six strategic tasks for ESG management last year, focusing on two key areas: the ‘3Cs’ for the planet (carbon neutrality, circularity and clean technology), and the ‘3Ds’ for the people (design for all, decent workplace and diversity & inclusion).

To address the ‘3Cs,’ LG has been working on its transition to renewable energy, expanding waste recycling, developing highly efficient products and utilizing more eco-friendly materials. The ‘3Ds’ focus on ensuring the highest standards of safety, health, labor rights and human rights across the entire supply chain, while promoting the recruitment and development of women and people with disabilities, all the while improving the accessibility of its products and services.

To honor its commitment to realizing a Better Life for All, LG remains steadfast in its dedication to creating value for society. Recognized globally for its outstanding achievements in ESG management, the company will continue to fulfill its responsibilities and roles in the economic, environmental and social sectors. Stay tuned to LG Newsroom and discover more ways LG is promoting sustainability worldwide.

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[Executive Corner] Strengthening the Software Supply Chain With SBOM

Approximately 70 percent of South Korean companies involved in software development use open-source software (OSS), according to the Korea National IT Industry Promotion Agency. OSS is easily accessible and can be utilized by users worldwide through online platforms like GitHub, enabling developers to create, develop, manage and share code. While OSS offers numerous benefits – from cost effectiveness to customizability and flexibility – it also presents significant drawbacks, including the prevalence of malicious code and security vulnerabilities that can spread rapidly.

The global use of OSS has increased, not only on the web and in various applications but also in software embedded in home appliances and telecommunications equipment. As its adoption has spread, new threats to digital products and online services have emerged and multiplied. Cybersecurity incidents now occur daily, with the software supply chain being a common target for cyberattacks. According to PwC’s 2024 Global Digital Trust Insights survey, the proportion of companies experiencing data breaches costing more than USD one million has risen from 27 percent to 36 percent year-over-year.*

To prevent and defend against cyberattacks, various efforts are being made to ramp up software supply chain security, particularly in the U.S. and Europe. The U.S. government has mandated that any company contracted to supply software to a federal agency must submit a self-attestation form confirming compliance with safe software development practices. Similarly, the European Union has proposed a bill mandating the submission of a “software bill of materials” (SBOM). An SBOM is a comprehensive list of the components within a software resource and has emerged as an effective means to enhance supply chain security.

The Korean government is also actively responding to the rise in advanced cyberattacks targeting software supply chains. Earlier this year, Korea’s Digital Platform Government Committee, along with the Ministry of Science and ICT and the National Intelligence Service, created the ‘Software Supply Chain Security Guidelines 1.0.’

These guidelines contain detailed information on minimum SBOM requirements, software security vulnerability inspection criteria, the use of government-supported test beds, and how to specify and utilize software components. Easy to use and follow, the guidelines also include cases verified through last year’s demonstration project for field application, organized by the Korean government.

Large companies, including LG Electronics, are addressing software security vulnerabilities with their own SBOM tools and management procedures. In today’s business environment, software development typically involves the use of OSS and a collaborative system involving multiple partner companies. To ensure the security of the entire software supply chain, it is crucial that each participant plays their role well – taking all necessary steps and using all available tools to prevent security breaches.

For this reason, LG is helping other companies to effectively manage SBOM by releasing the source code of FOSSLight – LG’s in-house developed SBOM tool. FOSSLight can accurately detect a specific piece of OSS, monitor it for security vulnerabilities and retrieve any associated licenses. As the project for open source governance, FOSSLight consists of FOSSLight Hub, an integrated system that can manage open source, and FOSSLight Scanner, which can analyze open source.

LG’s commitment to ensuring security isn’t anything new. At CES 2024, LG CEO William Cho redefined AI as ‘Affectionate Intelligence’ and shared the company’s aspiration to pursue Responsible Intelligence. LG Shield, the company’s AI-based security system, will be applied to every aspect of customer-data collection, storage and usage, and will also be used to protect the software supply chain.

Ultimately, SBOM enhances an organization’s ability to identify and respond to software security vulnerabilities in advance. In addition to preventing organizational information, digital infrastructure, and customer data from being compromised, SBOM can also improve the overall quality of the software used by companies. Furthermore, because it promotes greater transparency in the software supply chain, SBOM is expected to play an important role in strengthening reliability in overseas markets.

This effort was prominently featured in a panel discussion at the OECD Global Forum on Digital Security for Prosperity in July. The panel, titled “Open-source software and vulnerability treatment,” delved into the specific challenges and solutions related to open source software vulnerabilities. The discussion highlighted how both proprietary and open-source software are affected by the reality that increased code complexity often results in more vulnerabilities. The session provided an in-depth exploration of the unique aspects of open-source software and its ecosystem in addressing these issues.

In the future, we hope that the adoption of SBOM will increase throughout the ICT industry, bringing about a safer and more transparent OSS ecosystem that benefits all companies.

By Kim Kyoung-ae, Open Source Task Leader of Software Engineering R&D Lab. at LG Electronics

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* www.pwc.com/bm/en/press-releases/pwc-2024-global-digital-trust-insights.html

LG OLED TV: Delivering the Ultimate Theater Experience at Home

A picture of a man talking with his hand in front of his face

LG OLED TV had a rendezvous with Hollywood experts. The meeting took place at Picture Shop, a post-production company located on Sunset Boulevard in Los Angeles. Since its establishment in 2016, Picture Shop has been responsible for the post-production of not only films but also original series for major streaming platforms. Through collaborations with colorists and sound engineers operating primarily in North America and the U.K., Picture Shop has cemented its position as a global leader in the industry.

The reason for LG OLED TV’s visit to Picture Shop in the fourth week of May was clear. Professionals in the field no longer limit themselves to theatrical settings. With audiences increasingly seeking comfortable viewing experiences at home, it is essential to ensure that images are refined for television as well. For these experts, LG OLED TV is the ultimate partner. Thanks to its vivid picture quality, supported by “Perfect Black,” many color grading studios already use LG OLED TV as their standard review monitor during post-production. With keen anticipation, colorists Walter Volpatto and John Daro; cinematographer and ASC associate member Tim Kang; Edu Grau, ASC, AEC; cinematographer Christopher Blauvelt; and Amy Vincent, ASC visited Picture Shop to review the new 2024 LG OLED TV.

The feature that undoubtedly captured the experts’ attention was “Dynamic Tone Mapping Pro.” This feature allows viewers adjust settings for screen brightness and detail to their preference using the remote control. LG’s proprietary “Affectionate Intelligence” (Affectionate AI) technology identifies the peak luminance of HDR content being played and preserves the brightness within the display’s maximum luminance limit according to the viewer’s preference. This allows viewers to customize the preservation details of the high grayscale (around of highlight), creating the desired picture quality. This way, LG OLED TV not only offers a better viewing environment but also provides the convenience of displaying the desired picture according to the user’s needs.

Cinematographer Edu Grau was impressed, noting, “Its precision and adjustability will be a significant benefit for viewers.”

Another aspect of the LG OLED TV panel that captivated the attendees was its reduction of light reflection and perfect black. Being a self-emissive display without the need for additional light sources, LG OLED TV maintains contrast under any lighting condition. With each self-lit pixel, the Pixel Dimming technology enables perfect black levels and detailed color expression. Colorist John Daro expressed satisfaction, saying, “I could experience very dark and extreme black,” with cinematographer Tim Kang agreeing, “LG is the best at rendering blacks.”

Delighted by the LG OLED TV panels’ ability to display brighter bright areas and darker dark areas, the attendees unanimously remarked, “It’s great to have a TV that allows us to enjoy the visuals as filmmakers intended, right in our homes.”

Now, let’s hear from the experts themselves, with interviews with cinematographer Christopher Blauvelt and colorist Walter Volpatto.

LG OLED TV: Satisfactorily Expressing Content as Intended by the Creator
Interview with Christopher Blauvelt, cinematographer of May December and First Cow

How did you feel about attending the roadshow?
I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated.

What did you like about the Dynamic Tone Mapping Pro feature?
It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with.

Do you have any recommendations for LG OLED TV settings for viewers watching movies at home?
I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended.

Which films would you recommend watching on LG OLED TVs?
Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen.

LG OLED TV: Home Entertainment with Theater-Quality Viewing
Walter Volpatto, colorist for Megalopolis and Star Wars: Episode VIII — The Last Jedi

What are the strengths of LG OLED TV that you experienced at the roadshow?
One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience.

How did the screen look with Dynamic Tone Mapping Pro applied?
As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it.

Is there another feature of LG OLED TV that you recommend for users?
Above all, I would recommend using Filmmaker Mode. It ensures the screen is well-calibrated, delivering images as the creators intended. Also, when watching movies on TV, instead of complete darkness, I suggest having a faint light to reduce eye strain. Enjoy LG OLED TV with an 80% dark gray background and a 5.1 surround system.

Which films would you recommend watching on LG OLED TVs?
I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV.

For more immersive movie watching experience, visit the LG OLED Movie Club.

This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung.

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