LG to Unveil Company’s First QNED Mini LED TV at Virtual CES 2021

With Up to Nearly 30K Tiny LEDs, Outstanding Peak Brightness and
Ultra-High Contrast, LG’s Latest Raises the Ante in LCD TVs

LG 8K QNED TV with Mini LED backlight delivers a range of colors on its screen with incredible accuracy and much deeper blacks

SEOUL, Dec. 29, 2020 — LG Electronics (LG) will introduce its first-ever QNED Mini LED TVs at the all virtual CES® 2021 as its top-of-the-line offering among LG’s 2021 premium LCD TV lineup. LG’s newest TVs represent a giant leap forward in LCD TV picture quality. Thanks to quantum dot and NanoCell technologies with Mini LEDs as the light source, brightness and contrast are far superior to that of conventional LCD televisions. The 2021 lineup includes 10 new 4K and 8K models covering a wide range of large screen sizes up to 86 inches.

With OLED at the pinnacle of LG’s TV offerings with its self-lit pixels and independent dimming control, the arrival of LG’s QNED Mini LED TVs offer a compelling option for consumers. Thanks to a new panel structure enhanced by LG’s advanced Mini LED backlighting, these TVs deliver a truly immersive viewing experience in the LCD space. As the first TVs to combine quantum dot and NanoCell in one product, LG QNED TVs produce incredibly accurate colors while the advanced LED backlight offers better contrast and deeper blacks for images of exceptional vibrancy and realism. And with a refresh rate of up to 120Hz, these TVs render motion smoothly and more naturally.

LG’s innovative Mini LED backlighting comprises up to almost 30,000 tiny LEDs that produce incredible peak brightness and a contrast ratio of 1,000,000:1 when paired with up to nearly 2,500 dimming zones and advanced local dimming technology.* This results in excellent HDR image quality with outstanding contrast and blacks, a wide color gamut and incredible color accuracy. For stunningly lifelike images that seem to shed the confines of the screen and enter the user’s space, it’s not hard to see why LG QNED Mini LED is the new LCD TV to beat.

“Our new QNED series is a premium home entertainment option that expands and improves the LCD TV space and gives consumers another terrific viewing choice,” said Nam Ho-jun, senior vice president of R&D at LG’s Home Entertainment Company. “These TVs deliver an experience that set them apart from other LCD TVs and speak to our commitment to innovation and pushing the standard forward.”

LG’s top-of-the-line 86-inch 8K QNED TV will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.

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 * For the 86-inch 8K QNED.

New LG InstaView Refrigerators Demonstrate Hygiene Innovation at CES 2021

With InstaView Door-in-Door and UVnano, Refrigerators Deliver
Better Hygiene, Impeccable Style and LG’s Proven Fresh Food Technologies

Someone is knocking on the glass panel of InstaView to see what is inside

SEOUL, Dec. 28, 2020 — At next month’s first virtual CES, LG Electronics (LG) will unveil new InstaView® Door-in-Door® refrigerators that boast upgraded features and design innovations for improved user convenience. The sleek refrigerator sports a larger glass panel for its InstaView Door-in-Door system while UVnano™ technology is featured in the built-in water dispenser for enhanced hygiene while InstaView voice recognition takes hands-free convenience to a whole new level in the kitchen.

Loved by consumers around the world for its ability to enhance user convenience, LG InstaView Door-in-Door has been further refined for 2021. LG InstaView illuminates the refrigerator’s interior with just two quick knocks on the transparent glass while Door-in-Door reduces interior cold air loss by providing a convenient space to keep frequently accessed items handy. With a more immersive tinted glass panel in the 2021 refrigerator, the new design complements the seamless InstaView Door-in-Door refrigerator’s flat stainless steel design and elegant aesthetic. And because the InstaView window is 23 percent larger than previous models, seeing what’s inside is easier than ever.

LG’s new InstaView refrigerators now incorporate LG’s UVnano technology which harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. First introduced in 2017 on the company’s most premium water dispenser products, UVnano operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap.1 For additional peace of mind, users can also activate the UVnano feature with the press of a button.

A CES 2021 Innovation Awards Best of Innovation winner, the LG InstaView refrigerator with voice recognition makes time spent in the kitchen more productive and more convenient. No longer will shoppers have to struggle to open the refrigerator door with arms full of groceries when they can simply say, “open the refrigerator door” by voice. LG’s interactive voice technology also makes it possible to ask the refrigerator for today’s agenda or check the status of the ice and water dispensers.2 And with Amazon Dash Replenishment, homeowners can order consumables such as replacement water filters automatically by linking one’s Amazon account with the LG ThinQ app.

Every new InstaView product in the lineup incorporate LG’s proven freshness-enhancing systems, LINEARCooling™ and DoorCooling+™. LINEARCooling minimizes temperature fluctuations, the main cause of food spoilage.3 Simultaneously, DoorCooling+ cools the entire refrigerator compartment evenly by distributing powerful airflow from a strategically positioned vent.4

Debuting in InstaView French-Door refrigerators last year, LG Craft Ice™ is now coming to Side-by-Side InstaView refrigerators in 2021. The two-inch, slow melting ice balls generated by the LG Craft Ice system makes drinks look great while keeping them cool longer.

“The popularity of LG appliances during this difficult year came as quite a surprise to us,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We have leveraged the increase in consumer interest and pushed the boundaries of appliance innovation to deliver exciting products in 2021.”

The 2021 LG InstaView refrigerator lineup will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.

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1  Assessed by TÜV Rheinland in 2020 using LG testing method measuring reduction of Escherichia coli, Staphylococcus aureus, Pseudomonas aeruginosa in distilled water samples after exposure to product’s UV LED for 10 minutes per hour after total of 24 hours in normal household use setting. Actual results may vary depending on environmental conditions and usage. Product does not treat or cure health-related conditions and does not guarantee that water filtered by product will be free from contaminants such as microbiological particles. 

2  Voice assistant feature requires connection of LG ThinQ app via Wi-Fi. Voice assistant results may vary based on volume of user’s voice, intonation as well as ambient noise.

3  Based on UL test results using LG’s internal testing method measuring average peak to peak temperature flunctuation in fresh food compartment between LG models Bottom Freezer GBB72NSDFN (±0.5C°), French Door GF-L570PL (±0.5C°), Side-by-Side J811NS35 (±0.5C°), Top Freezer B607S (±0.5C°) and Top Freezer B606S (±1.0C°), on no load and normal temperature setting. Results may vary in actual usage. 

4  Based on UL test results using LG’s internal testing method comparing time needed for temperature of water in top basket to drop between Door Cooling+ and Non-Door Cooling+ models. DoorCooling+ pauses when door is opened.

LG and Magna Enter Joint Venture Agreement to Expand in Powertrain Electrification Market

Combines Strengths of Two Major Players in the Electric Powertrain
Space to Accelerate Time to Market and Capitalize on Electrification Emergence

Illustration of a see-through electric vehicle cruising past the city skyline of Chongqing during the day, with the logos of LG and Magna below

SEOUL, Korea and AURORA, Ontario, Canada, Dec. 23, 2020 – LG Electronics (“LG”) and Magna International Inc. (“Magna”) announced a joint venture (JV) to manufacture e-motors, inverters and on board chargers and, for certain automakers, related e-drive systems to support the growing global shift toward vehicle electrification. The new company, tentatively called LG Magna e-Powertrain, marries Magna’s strength in electric powertrain systems and world class automotive manufacturing with LG’s expertise in component development for e-motors and inverters, accelerating both partners’ growth in the electric powertrain market.

The JV enables the two companies to continue to grow their electric powertrain product offerings by leveraging existing technologies, engineering capabilities and global footprints. The market for e-motors, inverters and electric drive systems is expected to have significant growth between now and 2030, and the JV will target this fast-growing global market with a world-class portfolio.

LG has established experience in the development of electric vehicle components most notably for the Chevrolet Bolt EV and Jaguar I-PACE. LG will help accelerate Magna’s time to market and scale of manufacturing for electrification components, while software and systems integration are competencies that Magna brings to this venture. This JV will allow customers to select from a portfolio of reliable components through to integration of an entire electrified powertrain.

“This partnership fully aligns with our strategy of being at the forefront of electrification and supporting automakers with a diverse and world-class portfolio,” said Magna president and incoming CEO Swamy Kotagiri. “By combining our strengthens, we expect to gain investment efficiency and speed to market with synergies to achieve more, all while continuing to capitalize on the acceleration of the electrified powertrain market.”

“Manufacturers need to be disruptive to maintain leadership positions in electrification and, through this deal, LG is entering a new phase in its automotive components business, a growth opportunity with enormous potential,” said Dr. Kim Jin-yong, president of the LG Electronics Vehicle component Solutions Company. “We believe that the combination of our in-house prowess and the experience and extensive history of Magna will transform the EV powertrain space faster than if we proceed alone.”

The JV will include more than 1,000 employees located at LG locations in the United States, South Korea and China.

The transaction is expected to close in July of 2021, subject to a number of conditions including obtaining LG shareholder approval and all necessary regulatory approvals.

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The Perfect Smartphone for You

An image of LG V60ThinQ 5G and LG Dual Screen, LG WING, LG VELVET, and a LG K Series device

When choosing a new smartphone, there are many factors that contribute to one’s purchase decision with price, specs and design being the most commonly cited factors. But with so many reasonable, capable phones available today, how does one go about making that final decision?

LG’s current crop of offerings has something for everyone, boasting form factors and feature sets that provide differentiated value and unique user experiences. So, no matter what your taste, needs or budget, LG has you covered. Below is a guide to choosing the best LG smartphone for you.

 

The many different colors of LG VELVET

LG VELVET: All About Design

For the design-conscious, the aesthetics of a phone are a very important consideration. A handset that stands out from the black-slab brigade with it unique, shimmering color finishes, pleasingly symmetrical 3D Arc Design and water droplet-inspired camera array, LG VELVET is the epitome of refined, modern style.

A close-up of LG VELVET's water droplet-inspired rear camera lenses

Taking its cue from nature, the rear “Raindrop” camera offers understated elegance, a sense of calm and a welcome change from the protruding, square arrangements found on many smartphones nowadays. For a balanced look and a balanced feel in the hand, LG has applied its 3D Arc Design, which gives the phone its evenly curved front and rear edges. LG VELVET comes in six distinctive colors such as the popular Illusion Sunset to suit a wide variety of stylistic sensibilities.

A person using LG VELVET's ASMR recording feature and Voice Bokeh to record a campfire during a trip with friends

But not just for the design-lovers, LG VELVET is ideal for those who demand great sound from their mobile companion. For starters, it integrates the LG 3D Sound Engine, which employs the company’s advanced AI to recognize the genre of music playing and apply the optimal settings to bring every track fully to life. In addition to stereo speakers and the disappearing 3.5mm headphone jack, it comes with LG’s popular ASMR recording feature for capturing even the quietest of sounds in stunning clarity, and Voice Bokeh, which makes voices clearer against background noises when recording videos.

 

Image of a half-folded LG V60ThinQ 5G made possible by LG Dual Screen 

LG V60ThinQ 5G and Dual Screen: Because Two is Better Than One

People often assume that the bigger the smartphone screen, the better the user experience. Regardless of how big the display, it’s hard to beat the multitasking and entertainment possibilities rendered by having two screens at your disposal. For double the fun and double the productivity, LG presents the seamless combination of LG V60ThinQ 5G and LG Dual Screen – a pairing that can simultaneously run two apps in full screen and so much more.

 LG V60ThinQ 5G and LG Dual Screen being used to play a racing game with its second screen displaying a steering wheel and other game controls

On the duo’s two 6.8-inch high-quality displays, you can watch videos on one while sending an email on the other, or edit an image at the same time as viewing pictures from your photo albums. You can experience mobile gaming in a whole new way, playing full screen while also enjoying the precision of using a dedicated and customizable touch controller on the other display.

Equipped with the Qualcomm® Snapdragon™ 865 mobile platform, LG V60ThinQ 5G provides outstanding 5G connectivity and performance. With its super-large 5,000 mAh battery, the device can be used for extended periods without charging, and even supports 8K video recording for capturing memorable moments in detail.

 

Rear view of LG WING beside a front view of the device in Swivel Mode

LG WING: A Compelling New Mobile Experience

Recognizing that tired, staid design delivers a tired, staid mobile experience, LG set out to discover new usability – a path that led to the creation of LG WING. With its unique, swiveling form factor, LG WING refreshes the mobile experience in entirely new ways; making it just the thing for those who, like LG, are unafraid to try something different.

Someone uses LG WING's joystick feature in Swivel Mode to film two kids skateboarding on a vert ramp

Rotating the Main Screen 90 degrees to reveal a secondary display underneath, LG WING in Swivel Mode provides new content creation and consumption possibilities. Viewing videos is far more immersive as there is nothing to get in the way of the action onscreen. This is because any alerts and notifications pop up on the smaller Second Screen, which can also be used as a media controller or convenient hand grip.

Shooting videos is also better in Swivel Mode. LG WING’s remarkable Gimbal Motion Camera makes it easy to take smooth, stable footage when on the move, with the Second Screen taking on the role of a thumb joystick to digitally change camera angles. Dual Recording lets users shoot video with the front and rear cameras simultaneously, while the phone’s swiveling, dual-screen configuration enables easier editing as well. With LG WING, the creative possibilities – and the fun – are practically endless.

 

A front view of LG K Series' K62, K52 and K42 devices displaying vivid images on the lock screen

LG K Series: Full Featured with Friendly Price Tag

LG has been delivering a premium user experience to a wider audience with its K series smartphones since 2016. New for 2020, the K62, K52 and K42 all boast 6.6-inch HD+ FullVision displays with 20:9 aspect ratio, along with quality cameras, solid processors and fantastic audio. The company also added its first 5G model to the K series this year in the form of LG K92 5G to give consumers a more affordable entry point into the 5G market. The well-balanced handset has higher specifications than its 4G cousins, including a generous 128GB of storage and a larger 6.6-inch FHD+ FullVision display.

LG believes that Life’s Good when you have good choices, and with its diverse portfolio of high-quality, user-centric smartphones, there’s a great LG option for everyone.

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LG Water Heater Delivers Ultra Efficient, Eco-Friendly Performance with Award-Winning Design

Inverter Compressor Boosts Heating Performance and Lowers
Energy Consumption While Smart Features Deliver Enhanced Convenience

A mother and little daughter are waiting for hot water to be filled in tube with LG Inverter Heat Pump Water Heater mounted in the wall

SEOUL, Dec. 18, 2020LG Electronics (LG) will be presenting its advanced, energy-saving Inverter Heat Pump Water Heater at CES® 2021. A CES Innovation Award-winner, the new model is powered by LG’s renowned DUAL Inverter Compressor, which promotes fast and effective water heating, all the while delivering lower electricity consumption and running costs. What’s more, the highly efficient and durable smart appliance is compatible with the LG ThinQ™ app for convenient control from inside or outside the home.

LG’s DUAL Inverter Compressor heats water using condensation heat generated in the process of compressing and circulating refrigerant. The result is a water heater that uses up to 74 percent less energy to operate annually than a conventional electric water heater.1 The new product will be available in 200-liter and 270-liter capacity versions, featuring impressive energy efficiency ratings of A+ and A++, respectively.2 What’s more, the highly durable compressor and water tank are covered by a 10-year warranty. LG’s efficient system utilizes heat from the air to further reduce electricity usage, while its two internal heat sources – heat pump and heater – ensure that users will never have to go without hot water even in times of heavy use.

The smart Inverter Heat Pump Water Heater is Wi-Fi-enabled, allowing it to work seamlessly with LG’s mobile ThinQ app, available on both Android and iOS devices.3 With the app, homeowners can manage and monitor the system remotely, receive regular maintenance reminders and diagnose certain issues without having to call customer service. Users can also check the water temperature in real-time and use the scheduling function to set the time and duration of operation.

“The new LG Inverter Heat Pump Water Heater reflects our commitment to offering high- performance products that have less impact on household energy expenses and on the planet,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to develop environmentally-responsible solutions that make daily life more comfortable for consumers worldwide.”

A winner of every major product design award – iF Design, Red Dot, IDEA – this product has a sleek, modern style in line with LG’s latest premium home appliances and is easy to install as well. The LG Inverter Heat Pump Water Heater will be available in markets throughout Europe and North America beginning in the first quarter of 2021 and will be on display in LG’s CES 2021 virtual exhibition booth starting January 11.

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1 Based on internal simulation data of daily electricity consumption under EU-average climate conditions, annual electricity consumption was 74 percent lower with the 270-liter LG Inverter Heat Pump Water Heater when compared to a C-class general electric water heater.
2 Energy efficiency was tested in a non-heated space at 15 degrees Celsius according to EN16147 with load profile L.
3 LG ThinQ app compatibility not available in all markets.

LG Honored With 2021 CES Innovation Awards

Official CTA Industry Recognition Program Distinguishes LG OLED TV
and LG InstaView Refrigerator with ‘Best of Innovation’ Awards

CES 2021 Best of Innovation Awards Products

SEOUL, Dec. 16, 2020 ― The Consumer Technology Association (CTA®) is recognizing LG Electronics (LG) for groundbreaking innovations in technology and design with a number of 2021 CES® Innovation Awards. Led by two Best of Innovation Awards for its LG OLED TV technology and LG InstaView® Door-in-Door® Refrigerator technology, LG will be receive dozens of CES Innovation Awards, the most awards ever for LG.

CES 2021 marks the eighth consecutive year that LG OLED TVs, soundbars, home appliances, premium smartphones and more have all received CES Innovation Awards, the official industry recognition for the most innovative products introduced at CES, the global stage for innovation.

CES Best of Innovation: For CES 2021, LG’s OLED TV technology is again being recognized with the CES Best of Innovation Award, this time in the gaming category. LG, the undisputed world leader in OLED TVs, has created an unrivaled home entertainment experience, delivering the deepest blacks, most realistic colors and an infinite contrast. For the first time, LG Home Appliances received the CES Best of Innovation Award distinction for the LG InstaView Door-in-Door Refrigerator technology pioneered by LG to let users see inside while keeping food fresh, striking the perfect balance between form and function. The refrigerator is also equipped with the company’s innovative voice recognition technology so opening the door with arms full of groceries is just a voice command away.

LG Home Entertainment: Particularly noteworthy for 2021 are LG’s latest entertainment products including LG OLED, LG NanoCell, NEXTGEN TVs and TONE Free earbuds. More details on specific LG Home Entertainment products honored will be announced at CES 2021 in January.

LG Home Appliances: CES 2021 Innovation Awards will go to new LG home appliances anchored by several LG InstaView Door-in-Door refrigerators, the WashTower™ single-unit laundry solution that takes up half the floor space while tackling ultra-large loads, the LG CordZeroThinQ Vacuum, and other laundry and air care solutions including PuriCare Wearable Air Purifier to be announced at CES.

LG Mobile Phones: Leading LG’s multiple CES Innovation Awards for mobile devices is the groundbreaking LG WING, the world’s first 5G swivel smartphone. Featuring a 6.8-inch P-OLED FullVision edge-to-edge screen that swivels clockwise to rotate 90 degrees and reveal a second 3.9-inch OLED display, the first smartphone in LG’s Explorer Project delivers a compelling, new multi-screen experience on the latest 5G networks. Also earning the CES 2021 Innovation Award is the LG VELVET, packed with a 6.8-inch OLED Cinematic FullVision display, versatile cameras and powerful 5G speeds at an exceptional value.

LG Business Solutions: LG IT business solutions innovations are being recognized at CES 2021 for products that are ideal for both work and play. LG’s popular UltraGear gaming and UltraWide monitors are CES 2021 honorees, as are the LG gram 17 laptop and CineBeam Laser 4K projector.

CES Innovation Awards: The CES Innovation Awards program is an annual CTA-produced competition honoring outstanding design and engineering in consumer technology products across 28 product categories. The program recognizes honorees in a multitude of consumer technology product categories and distinguishes the highest rated in each. An elite panel of industry expert judges, including members of the media, designers, engineers and more, reviewed submissions based on engineering qualities, aesthetic and design, functionality and consumer appeal.

The full list of LG’s CES 2021 Innovation Awards will be announced in conjunction with LG’s CES press conference at 08:00 EST on Jan. 11, 2021 and viewable at the CES website. For 2021, industry leaders and rising stars will come together virtually Jan. 11-14 to pioneer future innovation driving the ever-evolving tech industry. The first all-digital CES 2021 will be a platform to launch products, engage with global brands and define the future of the industry, enabling the tech community to safely share ideas and introduce the products that will shape our future.

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LG Announces Autonomous Robot With Disinfecting UV Light For Various B2B Applications

Newest Addition to LG’s CLOi Family of Robots Will Help
Hotels, Schools, Offices, Restaurants and Retailers Deliver Peace of Mind

Side view of LG UV Robot

SEOUL, Dec. 15, 2020 — Combining its core competencies in robotics, artificial intelligence and autonomous vehicles with a deep understanding of customer needs, LG Electronics announced that it is developing an autonomous robot that will use ultraviolet C (UV-C)1 light to disinfect high-touch, high-traffic areas. LG plans to offer the UV robot to hospitality, retail, corporate and education customers in the United States in early 2021.

“This autonomous UV robot comes at a time when hygiene is of the highest priority for hotel guests, students and restaurant customers,” said vice president Roh Kyu-chan, head of the robot business division in LG’s Business Solutions Company. “Consumers can have the peace of mind that the LG UV robot will help reduce their exposure to potentially harmful germs.”

To be officially unveiled at Digital CES® 2021, LG’s new robot is expected to enable a new standard of hygiene by helping to disinfect high-touch, high-traffic areas. Because of its autonomous design, the robot will be able to move easily around tables, chairs and other furniture, generally irradiating a room’s touchable surfaces in 15 to 30 minutes, disinfecting multiple areas on a single battery charge.2

Engineered to be easy to operate, LG’s robot can be integrated into established cleaning routines without requiring extensive staff training or specialists to operate. Staff will be able to monitor progress via remote updates to mobile phones or tablets. Employee exposure to UV rays will be minimized through a built-in safety lock activated by human motion detection sensors,3 pressing of an emergency stop button or via the mobile application.

“A higher level of hygiene will be expected by customers in the contactless ecosystem which we are now facing,” Roh said. “LG is committed to leveraging its diverse expertise in robotics, artificial intelligence and autonomous driving to develop creative solutions to tackle tomorrow’s challenges.”

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1 Covers wavelength spectrum between 100-280nm.
2 Actual time based on room size.
3 Motion detection sensors effective up to 5 meters radius.

There’s Never Been a Better Time to Live More Responsibly, More Efficiently

A family of three do the housework in a room filled with LG home appliances, including the LG AI DD Washing Machine

With people spending more time than ever at home this year, residential energy usage in the United States has skyrocketed by nearly 10 percent.1 While this increase might not come as a surprise, that doesn’t make the monthly electricity bill any easier to swallow. So this might be a good time to evaluate the efficiency of our appliances as well as our lifestyles.

An essential part of our daily existence, home appliances can hold the key to how little, or how much, a household spends on utilities. Products bearing the ENERGY STAR® certification mark can make the biggest difference in this area, as they’re proven to work without placing exorbitant demands on power. Named a 2020 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency (EPA), LG home appliances can go a long way toward living more responsibly during these challenging times.2

A woman interacts with her dog as she opens the door of her LG WashTower

Both Energy and Space-efficient

For a household, washing and drying clothes is a weekly necessity that can cause the power – and water – meter to work overtime. LG WashTower, which combines a separate washer and dryer in a single unit, delivers maximum efficiency not only where electricity and water are concerned, but also with regards to space. Its Artificial Intelligence Direct Drive™ (AI DD™) detects the weight of clothing and fabric texture, then customizes the wash cycle and dry temperature accordingly to ensure the best results, effectively reducing wash time. And ENERGY STAR compliance helps consumers save money while helping the planet, using 25 percent less energy and 33 percent less water than traditional models.3

 A close-up of someone using the LG ThinQ app to control and monitor the LG WashTower shown in the background

There’s also the benefit of time efficiency offered by the ThinQ app for smartphones, which lets users control and monitor their laundry from any room in and outside the home. No need to physically check if the wash is done, as the WashTower can send real-time status updates and notification via the app.

LG’s DUAL Inverter Compressor™ Air Conditioner saving up to 70% of energy consumption

Keeping Cool Efficiently

With homes occupied around the clock, air conditioners in warmer climates are running overtime. LG’s DUAL Inverter Compressor™ Air Conditioner delivers a cooling performance that is as efficient as it is powerful, keeping residents cool without the accompanying huge electricity bill. The Dual Inverter Compressor constantly adjusts a compressor’s speed to maintain desired temperature levels without wasting electricity and operates at a lower speed with more stability. This innovative technology uses up to 70 percent less electricity and cools up to 40 percent faster than most non-inverter residential models.4

 An image of the LG Dual Inverter Compressor inside LG's air conditioners which helps them cool faster, last longer, and run quieter

Thanks to LG Active Energy Control, users can adjust the energy consumption in three options – 40 percent, 60 percent, 80 percent with just a touch of a button on the remote control. What’s more, LG’s advanced compressor and a unique skew fan design ensure quiet operation that won’t distract or disturb those in the room, whether they’re working, studying or sleeping.

 A mother watches on as her daughter uses LG CordZero A9 to vacuum the living room sofa

Lower Carbon and Water Footprint

In addition to being energy efficient, many of LG’s appliances have earned Carbon Trust Footprint Label and Water Footprint Certification, indicating that they can reduce household carbon dioxide (CO2) emissions and water usage. LG CordZero A9 Stick Vacuum is the first vacuum cleaner in the world to carry the Carbon Trust Footprint Label. In addition to minimizing carbon emissions, it boasts a 5-step filtration system that eliminates 99.9 percent5 of the fine dust particles and dirt that typically escape during operation to ensure a cleaner, more hygienic home.

An image showing the innovative parts of LG CordZero A9, which enable its filtered 5-step fine dust blocking system, coming together to form a whole

At the heart of the LG CordZero A9 is the energy efficient yet powerful Smart Inverter Motor™, which generates 140AW of suction to keep all types of floors free from dust, dirt and hair. The versatile product can even be transformed into a handheld vacuum and comes with various accessories including the crevice tool, Power Punch nozzle, Power Drive Mop™, and combination tool, which can be used as a brush, hard nozzle, or mop depending on what is needed.

The logos of LG and ENERGY STAR’s award for 2020 Partner of the Year through sustained excellence

ENERGY STAR recognition is proof of LG’s continued leadership in protecting the environment through high-performing, energy efficient products loved by millions of consumers across the country. With LG’s products, anyone can achieve significant energy savings while helping the planet… and one’s wallet.

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1 https://now.tufts.edu/articles/staying-home-covid-19-means-higher-electricity-bills
2 https://www.epa.gov/newsreleases/us-epa-honors-2020-energy-starr-partners-year-new-jersey
3 https://www.energystar.gov/products/appliances/clothes_washers
4 Based on TÜV Rheinland testing according to internal test methods comparing cooling time and power consumption. Test conducted in a chamber of 69 m3 (4.3 x 7.0 x 2.3m) at a temperature of 33 degrees Celsius with a relative humidity of 60 percent using air conditioners DUAL Inverter Compressor (model US-Q242Kxy0) and constant speed compressor (model TS-H2465DA0). Energy savings is measured by comparing the power consumption of two models during 8 hours of operation. Faster cooling is measured by the time it takes to cool down the chamber from at a temperature of 33 degrees Celsius to 26.5 degrees.
5 Based on testing performed by SLG Prüf- und Zertifizierungs GmbH on April 24, 2018.

The “Untact” Ubiquitousness of LG WING

A billboard advertisement displaying the front and rear view of LG WING in Michael Bay’s upcoming film, Songbird

2020 is proving to be one of the most challenging years in our lifetimes yet we are finding new ways to connect, albeit with some differences. One of the biggest obstacles facing marketers is the inability to let consumers “experience” their brand up close. LG’s mobile arm, which has a long history of outside thinking, is up for the challenge.

Popular YouTubers Unbox Therapy and Azzyland talking about and showing off LG WING in their online videos

Take the introduction of LG WING as an example.

For the smartphone’s launch in September, the company enlisted several high-profile influencers such as Unbox Therapy and Azzyland to demonstrate its main features and unique usability virtually. LG is also spreading the word about LG WING via partnerships with Ficto and NAVER Whale but this is just the beginning. Here are some other places you can expect to see LG WING in the weeks to come.

Songbird

An actor using LG WING in Swivel Mode in the upcoming movie Songbird

The upcoming Michael Bay-produced movie Songbird, will be the first Hollywood movie released during a pandemic that deals with life in a pandemic. Set in 2022 Los Angeles, residents are facing a fourth year of lockdown and strict government control due to the ongoing outbreak of a future coronavirus.

 An actor carefully looking at the screen of LG Wing in Swivel Mode

Starring Alexandra Daddario, KJ Apa and Demi Moore, the film also features a cameo by LG WING. Apa’s character is shown navigating on the Main Screen of LG WING and chatting via video the second screen while another character takes advantage of the two-screen format by watching the news and reading related articles simultaneously. The movie’s creaters felt that the multitasking device had a futuristic quality that made it the perfect tool for a tale set two years in the future.

Jimmy Kimmel Live!

Guillermo of famous American talk show Jimmy Kimmel Live! uses LG WING’s Dual Recording feature during a comedy sketch

As if a new movie appearance wasn’t enough, LG WING can now add Jimmy Kimmel Live! to its impressive showbiz resume. In an amusing sketch on the late night talkshow, Jimmy’s sidekick, Guillermo, finds himself alone on a deserted island with (initially) only LG WING for company.

Guillermo of famous American talk show Jimmy Kimmel Live! uses LG WING’s ability to watch videos and surf the web simultaneously during a comedy sketch

Armed with a “cool phone and a positive attitude,” Guillermo eases into island life, using the phone’s Dual Recording feature and Gimbal Motion Camera to capture memories of life on the island while using the dual screens to quickly get up to speed on island romance.

Amber Liu on Ficto

K-pop star Amber Liu chatting with her fans via LG WING and the Ficto app

At the launch of the phone, LG announced that it was teaming up Ficto, a first-of-its-kind streaming service that enables audience participation, as an Explorer Platform Partner. LG and Ficto expand upon the partnership with I’ll Ask The Stupid Questions, an original program on Ficto hosted by K-pop idol Amber Liu. Liu interacts with her fans using LG WING via the Ficto app, which is optimized for the handset, allowing her to participate in chats and check on the live results of audience polls.

SuperM’s One (Monster & Infinity) MV

Taeyong, member of K-pop supergroup SuperM, checking the map on his LG WING in Swivel Mode during SuperM's music video

The presence of LG WING in SuperM’s hit music video One (Monster & Infinity) did not go unnoticed by the millions of K-pop fans worldwide. The very definition of a supergroup, SuperM brings together seven talented performers from top Korean acts SHINee, Exo, NCT 127 and WayV. Despite being on screen for only a short time, LG WING plays a crucial yet mysterious role in the video’s narrative.

Taemin, another member of SuperM, looks at a symbol displayed on LG WING in Swivel Mode during SuperM's music video

At the conclusion of the video, the symbol for the new girl group aespa who debuted with their first single Black Mamba on November 17, is teased to K-pop fans for the first time.

Stay tuned to see where LG WING, and other LG innovations, turn up virtually in 2021.

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LG and ASSA ABLOY to Develop Transparent OLED Automatic Door

Companies Enter MOU to Develop the World’s First Door That’s Also a Digital Sign

A woman entering the departures terminal of an airport through a transparent OLED automatic door which is displaying a product advertisement

SEOUL, Dec. 9, 2020 — LG Electronics (LG) is signing a memorandum of understanding (MOU) with ASSA ABLOY Entrance Systems, a global leader of automated pedestrian, industrial and residential doors and service, for the development of transparent OLED automatic doors. The innovative, first-of-its-kind customer experience solution will be unveiled this week with specialized commercial applications in mind.

The new product combines LG’s Transparent OLED Signage (model 55EW5G) and SuperSign software-based integrated content management solution with the automated glass sliding doors of the Swedish manufacturer ASSA ABLOY Entrance Systems to deliver a transparent product. In addition to providing convenient and touchless access to buildings and structures, the Transparent OLED Automatic Door will present new opportunities for greeting customers, communicating with employees and delivering advertising and marketing content unobtrusively to consumers.

Thanks to LG’s WRGB technology, the self-lighting OLED pixels reproduce accurate colors with exceptional brightness and high contrast. LG’s Transparent OLED technology is also expandable and can be easily customized for a variety of doors and entranceways. Additionally, its transparency means objects behind the display can be easily seen, enabling the solution to harmonize with its surroundings while providing useful information at the same time. With a robust design featuring tempered glass, the product offers excellent durability and improved safety when combined with ASSA ABLOY Entrance Systems’ automatic sliding doors.

“LG, the leader in next-generation digital signage, and ASSA ABLOY Entrance Systems, the global leader in automated sliding doors, are working together to create an exciting, new digital environment,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Our previous large-size transparent OLED displays, which can be found around the globe, proved that transparent OLEDs were a very effective medium and we’re now taking that to a whole new level.”

“Innovation is at the core of everything we do,” said Christopher Norbye, executive vice president and head of Entrance Systems Division at ASSA ABLOY. “I am really proud that we, together with LG, can offer our customers this ground-breaking product with the new transparent OLED automatic sliding door. It will put our customers in the forefront providing them with a fantastic new solution when it comes to customizing brand and customer experiences.”

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[LG SIGNATURE Inspirations] Seek Solace in Art, Ballet and Opera in the Comfort of Home

With social distancing still in effect in many parts of the world, you might be worrying what you and your family can do for fun to end the year on a high note. Well, if you’re looking for some cultural diversions this holiday season, LG SIGNATURE has something for you that can be enjoyed during these challenging times from the cozy comfort of your own home.

​ LG SIGNATURE OLED 8K TV stands on the stairway of the Pushkin State Museum of Fine Arts in Moscow, Russia, while displaying one of its famous paintings

In association with some of the biggest names in art and culture, LG is offering audiences worldwide the unique opportunity to experience Russia’s Pushkin State Museum of Fine Arts (Pushkin Museum), marvel at the world-class performance by the American Ballet Theater (ABT) and “visit” Italy’s exquisite La Scala opera house, all without ever having to step outside.

Pushkin Museum

LG SIGNATURE OLED 8K TV displaying a painting in front of the majestic Pushkin Museum building

The first stop in the virtual digital campaign takes viewers to historic Moscow where LG SIGNATURE and the Pushkin Museum will deliver an unforgettable experience for art lovers unable to visit the majestic venue in person. Working with the Russian government’s National Priorities organization, LG’s ultra-premium brand is lending a hand to a national project by helping them achieve their goal of digitizing the country’s rich cultural heritage.

 LG SIGNATURE OLED 8K TV positioned inside one of the Pushkin Museum’s painting galleries as it displays one of its artworks

The project is a series of virtual tours of Pushkin Museum that is accessible on Russia’s leading online video streaming service, IVI. Subscribers and non-subscribers alike can enjoy the wide selection of original art pieces on its website and mobile app completely free of charge, starting with Claude Monet’s famous Luncheon on the Grass series. The cutting-edge LG SIGNATURE OLED 8K TV is on exhibition at the museum, displaying some of the world’s greatest masterpieces down to the finest of brushstrokes thanks to the TV’s stunning 8K clarity. For those who miss the exhibition this time around, the comprehensive collection of digital content will be available on LG SIGNATURE’s social media channels in the near future.

American Ballet Theatre (ABT)An up-close shot of LG SIGNATURE OLED 8K TV playing the special highlights video of the American Ballet Theater’s portrayal of The Nutcracker

Next on stage is LG’s partnership with the American Ballet Theatre (ABT) that allows audiences to experience Alexei Ratmansky’s The Nutcracker even with social distancing in effect. This comes in the form of a highlights video of the world-renowned ballet performed by ABT principal dancers Isabella Boylston and James Whiteside, who showcase their undeniable talent inside the magically festive hall of New York City’s High Line Hotel.

 LG SIGNATURE OLED 8K TV showcases the American Ballet Theater’s performance of The Nutcracker inside a bright modern living room with a beautiful view of the city

With the cinematic 8K experience provided by LG SIGNATURE OLED 8K, audiences across the globe are just a click away from witnessing one of performing arts’ most iconic ballet routines. Viewed on the colorful, crystal-clear display of LG SIGNATURE OLED 8K, the dancers’ enchanting choreography and movements are set to come to life starting December 4 on the official ABT and LG SIGNATURE YouTube channels.

La Scala

A picture of the stage and empty seating of the La Scala opera house taken from the back of the hall

Together with the world-renowned La Scala opera house, LG SIGNATURE is showcasing a captivating performance of the famed Giuseppe Verdi’s greatest opera, Rigoletto, on its global website in mid-December. Opera aficionados can expect more to come from this partnership with even more first-rate performances coming soon to a TV near you.

 The LG SIGNATURE OLED 8K TV standing next to a statue of Giuseppe Verdi in La Scala displays a musician playing the violin during Rigoletto

This three-part online series perfectly embodies the LG SIGNATURE philosophy of Art Inspires Technology, Technology Completes Art. By combining the inspiring worlds of art and culture with today’s state-of-the-art technologies, LG hopes its premium brand helps make the transition to the new year as enjoyable and healthy as possible.

By LG SIGNATURE

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Celebrating World Class Food and Wine Down Under

Chef Darren Robertson and members of his staff preparing fresh Australian dishes for LG’s Connecting Australia campaign

The Australian wine industry has faced some extremely difficult circumstances this year. But despite drought, bushfires and the pandemic, the nation’s winemakers are getting help from their fellow Aussies, who are showing their support by buying more local wine than ever.

A promotional image showing an Australian vineyard to celebrate LG SIGNATURE’s Connecting Australia campaign with Good Pair Days

Always ready to do its part, LG Electronics Australia has been running its Connecting Australia campaign to help highlight local producers and their world-class fare, and showcase the best way to store it all – with LG SIGNATURE Wine Cellar.

A celebration of Aussie food and wine culture, and the joy of togetherness, Connecting Australia has seen some of the country’s top wine and culinary experts provide tips on entertaining at home and demonstrate how LG Wine Cellar (available early 2021) will store, protect and preserve both wine and food items to keep them at their mouthwatering best.

Friends take photos during the LG SIGNATURE Home tour with the gorgeous Sydney skyline behind

To kick things off, LG Australia transformed a luxury Sydney property into the LG SIGNATURE Home (take a tour the LG SIGNATURE Home here) furnishing the sophisticated space with the brand’s latest lifestyle innovations. With gorgeous views of the Sydney Opera House and Harbor Bridge, the home proved the perfect setting for LG SIGNATURE’s aesthetically stunning appliances.

Over the course of three days, Australian key influencers, retailers and media were invited to both in-person and virtual events to learn about the new Wine Cellar and other LG SIGNATURE products, and to enjoy a uniquely Australian food and wine tasting curated by Good Pair Days, Australia’s fastest growing wine distributor, and Darren Robertson, chef and co-owner of several celebrated Sydney dining establishments.

Guests watch on with a glass of wine as the new Wine Cellar and other LG SIGNATURE products are introduced to them

Good Pair Days’ sommelier, Alex Anderson, together with chef Robertson created a menu featuring foods sourced from across Australia, complemented by wines from renowned Australian vineyards. Along with a deliciously decadent taste experience, the two advised the guests on how to create their own perfect pairings at home, and on the importance of proper wine storage.

Chef Darren Robertson and Alex Anderson, Good Pair Days’ sommelier, meet guests at their table during LG’s Connecting Australia campaign

“We are excited to be partnering with LG as they enter the wine cellar market – it’s a game-changer in any modern Australian home,” said Banjo Harris-Plane, co-founder and wine buyer at Good Pair Days. “We are working together on this launch to highlight the importance of storing wines, so they can be experienced the way the winemaker intended.”

Chef Darren Robertson making the finishing touches to his dishes at Australia’s LG SIGNATURE Home

On the partnership with LG and the current situation in Australia, chef Robertson commented, “The Australian food and wine industry needs our support more than ever, so I’m absolutely thrilled to be partnering with LG and Good Pair Days to showcase locally sourced Australian food and wines. Together we are showing how matching exciting food and wines can be easily achieved by the home cook.”

 

With interstate travel and border restrictions in place, a virtual experience was held to enable content creators and important retailers from across the country to join in and raise a glass to the LG SIGNATURE Wine Cellar ahead of its Australian launch.

Images of guests setting up their Good Pair Days box of selected wines and artisan cheeses at home, as they watch the event through their TVs and laptops

In advance of the live streamed event, guests received a Good Pair Days box containing selected wines, and artisan cheeses – made by Australian farmers – from the Mould Cheese Collective.

The event drew great reviews from virtual attendees as well. Geoff Quattromani, a tech journalist and commentator said, “It was so, so, so good. I loved the format, the quality of the live stream, and the wine tasting was a lot of fun.”

Food, travel and lifestyle influencer, Dhanya Samuel noted “If you are passionate about wines, then the new LG SIGNATURE Wine Cellar is the perfect buy for you.”

Chef Darren Robertson and co-hosts in the process of filming Australia’s virtual LG SIGNATURE experienceChef Darren Robertson and co-hosts in the process of filming Australia’s virtual LG SIGNATURE experience

Meanwhile, influencer and digital creator, @crrystalised had this to say of LG’s advanced wine storage solution, “I had a little Alice through the looking glass moment last week with this inspired masterpiece. The LG SIGNATURE Wine Cellar truly embodies the essence of art.”

Guests make a toast during the Connecting Australia event

In the same way that wine is carefully blended to achieve unique flavors and aromas, LG Electronics Australia used a careful combination of online and physical activities to show off the strengths of the LG SIGNATURE Wine Cellar, and to support and celebrate all of the Aussie businesses working hard to create the wines and foods that make life better.

Submitted by LG Australia Staff

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A Distinctive Device for a New Generation of Content Creators

Someone taking a video of their friend doing parkour using LG Wing’s Gimbal Motion Camera to stabilize the picture

As everyone knows, Millennials and Zoomers (i.e. Generation Z) are extremely comfortable using social media to tell stories, convey ideas and opinions, or just to share details of their daily lives. Unsurprisingly, this makes them among the most prolific creators – and consumers – of mobile content.

A night view of Seoul’s Han River taken by LG WING

A picture of a colorful Seoul sunset skyline taken by LG WING

(Shot on LG WING)

But in order to produce compelling content for sharing with friends, family and followers on popular platforms such as Instagram, YouTube, Snapchat and TikTok, one needs the right tools for the job. For many, a smartphone is a great all-in-one solution so long as it can make pictures and videos look professional and provide features that allow each creator’s uniqueness to shine through.

Exactly what the one-of-a-kind LG WING was designed for.

 For starters, LG WING is the first-ever smartphone to offer a built-in gimbal feature which becomes available in Swivel Mode when the main screen is rotated horizontally. A gimbal is a device that professional videographers use to ensure the footage they record is stable without the bumps and shakes that lessen viewing enjoyment.

Four friends ride scooters in front of the Colosseum while a passenger uses LG WING’s unique camera capabilities to capture the action perfectly

LG WING’s Gimbal Motion Camera, the world’s first in a smartphone, provides the stability needed to capture clearer shots and smooth video footage in horizontal mode with one hand. When employed, it offers an on-screen joystick function for adjusting the lens angle digitally. So, whether you’re filming yourself as you walk down the street, or capturing the sights of a travel destination that’s long been on your bucket list, the resulting footage is both incredibly smooth and incredibly watchable.

One of the LG WING’s star feature is 4K Timelapse Control which allows you to capture the magnificence of night transforming into day (or vice versa), record the rhythm of the city from your window or scape as foot and vehicle traffic ebbs and flows of passing time. Speed can be automatically adjusted according to the target and environment and even zoom in and out while recording.

A picture of one of Korea’s most famous palaces taken with LG WING’s new Night View Mode

(Shot on LG WING)

Getting great nighttime content with LG WING and new Night View Mode is a breeze. LG WING improves low-light imaging quality using Multi-Frame Image Fusion Processing technology which reduces noise while improving edge details and light saturation. The low-light assist capture feature uses AI to optimize camera settings, allowing the device to excel at taking clear, detailed shots and videos long after the sun has gone down. And LG WING can capture it all in astonishingly vibrant color with blur reduction, bringing your cherished memories to life in stunning 8.3 million pixels.

Conventional Timelapse with Wide Angle

LG WING 4K Timelapse with Ultra Wide Angle

With LG WING’s 117-degree 13MP Ultra Wide lens, you could even take a picture of Seoul’s tallest (and the world’s fifth tallest) building, the 555-meter Lotte World Tower, keeping the entire structure in frame. Even 4K resolution is possible with Ultra Wide view for immersive, breathtaking videos and images of landscapes and crowds.

LG WING in its Swivel Mode makes editing action-packed videos so much easier thanks to its handy Second Screen

 (Simulated screen images)

After capturing the footage you want, LG WING provides a range of easy-to-use editing tools to customize whatever you’ve recorded before sharing or posting. The second screen can be used as an editing palette in Swivel Mode, allowing you to see the results of your work in full screen without the controls or fingers getting in the way.

Ten images of LG WING’s front to highlight ten of its unique camera functions

 (Simulated screen images)

And if that wasn’t enough, design your own fun making content on LG WING using the comprehensive Creator’s Kit, which includes a variety of features such as 2x Zoom Bokeh, 2x Crop Zoom and Slow Motion. This selection provides near endless possibilities for creating your own distinctive visual language and crafting attention-grabbing posts.

At 6.8 inches without a notch or punch hole in sight thanks to the cleverly hidden Pop Up Camera, LG WING’s P-OLED FullVision main display is perfect for viewing any kind of content. Simply swivel the screen to match the format of whatever you’re watching to enjoy one of the most immersive mobile experiences around.

LG WING in its Swivel Mode allows users to send text messages on the Second Screen while simultaneously watching a video on the main display

(Simulated screen images)

Commenting and replying to comments are as much a part of social media as posting content. Here, LG WING also offers a better way to do things. With the integrated NAVER Whale browser, you’ll be able to watch a YouTube clip on the main screen while browsing and leaving comments on the second display You’ll wonder how you ever got along with only one display!

A new category smartphone with an unconventional form factor, LG WING provides the tools and the freedom to create and consume content in entirely different ways. Not just for Millennials and Generation Z, LG’s shape-shifting device is ideal for everyone who enjoys sharing their lives with the world.

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The Perfect Social Distancing Cinema Experience

While many lament the lack of social and entertainment options during this pandemic, one group of consumers that haven’t been very visible is the cinephile. This might be because social distancing offers the perfect opportunity to dim the lights and recline back with a good movie on Netflix. But as many are discovering, the TV experience leaves much to be desired when it comes to recreating that actual cinema experience which many are beginning to crave.

Leave it to LG to come up with the perfect solution.

With its latest CineBeam projector, LG Electronics has created a compelling, compact alternative to the big-screen TV, one that offers impressive picture quality, access to thousands of movie choices through popular streaming apps, and an image size that can genuinely be called “cinematic.” LG CineBeam 4K is also the simplest way to turn a living room – or any room in the house for that matter – into a movie theater, its relatively compact size and exceptionally convenient setup making it one of the easiest projection systems to install and use ever designed.

Able to project sharp, vivid 4K (3,840 x 2,160) images up to 300 inches in diagonal, this projector can transform almost a whole wall into a movie screen, or the ceiling if you prefer to watch from bed. At that scale, you can see every detail in every scene and enjoy watching your favorite actors and actresses in near-life size. But unlike a movie theater, this innovative home solution boasts picture quality that looks just as great with the lights on thanks to LG’s Brightness Optimizer technology and 2,700 ANSI lumens of brightness.

Cinephiles might point out that for a truly authentic movie theater-like experience, it takes more than just a wall-size picture. With Real Cinema Mode turned on, LG CineBeam fully preserves directors’ creative intentions by projecting , the same rate of the original source and how it’s shown in actual cinemas. Meanwhile, LG’s TruMotion ensures movement is rendered fluidly without blur, making action fight scenes and dizzying car chases all the more realistic.

Just as impressive as its picture quality is the sheer convenience and flexibility that CineBeam offers. An ultra-short throw projector, this model can be positioned near the wall or projection screen or anywhere else in the room due to its horizontal and vertical lens shift and 1.6X zoom. And because this LG CineBeam is so easy to transport from room to room and set up in a flash, there’s no need to spend any money or time installing this projector in the ceiling.

The content you love to watch is never far away on LG CineBeam. LG’s user-friendly webOS smart platform provides quick access to major streaming service apps such as Netflix, Disney+, Amazon Prime Video and Hulu, as well as popular sites such as YouTube via the browser.* And there’s always screencasting and wireless mirroring from a laptop or smartphone for more convenient viewing options.

The innovative, portable and extremely easy-to-use LG CineBeam is like having your own personal theater in your home. The difference being that you have the best seat, picture quality is second to none, intermission is any time you like and most importantly, there’s never a line for popcorn.

With LG CineBeam, movie night just got a whole lot better.

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Images simulated to enhance features, may differ from actual use. 

* Services may vary depending on models.

Helpful Culinary Partners Make Home Cooked Meals Virtually Hassle-Free

On the bright side, 2020 has given many of us more time to perfect our culinary skills. What’s more, cooking at home made a dramatic comeback this year, evident by the booming success of meal kit delivery services such as Blue Apron in North America, Hello Chef in the Middle East, Mindful Chef in Europe, iFood in Latin America and Deliveroo in Asia. In fact, the pandemic is helping drive the meal kit market to grow by 13 percent (CAGR). 1

A screenshot of LG Home Appliances’ Pantry Dish Challenge post on Instagram which shows four gourmet foods you can make at home

The biggest benefit of meal kit subscription services is that they deliver a solution to the biggest chore when it comes to cooking at home – shopping for ingredients. And or those without extra large pantries or cupboards at home, going out frequently to replenish one’s inventory of ingredients is probably not going to be anyone’s favorite chore during the pandemic.

To encourage and inspire even more cooking at home, LG Electronics (LG) has introduced a new digital campaign named the Pantry Dish Challenge. Running throughout Europe, Latin America, the Middle East and Africa until the end of December, the delightfully delicious campaign challenges consumers to create culinary magic using only the ingredients they have on hand in their pantries and refrigerators, and then share their recipes for others to recreate and relish.

An image comparing a dull fast food meal with a fresh grilled shish kebab mixed with colorful, healthy fruit and vegetables

With its complete range of innovative kitchen appliances, LG makes it easy to cook delicious and nutritious food in the comfort of your home. The company’s appliance lineup helps ensure the entire process, from food storage right through to cleanup and everything in between, is both efficient and pain-free. Here are some tips from LG that can help you get the most out of the home cooking experience, whether you’re joining in the fun of the Pantry Dish Challenge or simply looking to get better results in the kitchen.

A woman takes an apple from her fruit and vegetable-filled LG refrigerator that keeps ingredients fresher for longer with HygieneFRESH+™ and LINEARCooling™ technology

 #1: Keep it Fresh

Since making frequent trips to the grocery store is not recommended during these times, it’s important to have a refrigerator that can keep all of your ingredients fresher for longer. LG refrigerators feature advanced technologies that create the ideal conditions for preserving the taste and texture of food; HygieneFRESH+™ eliminates bacteria and odors2 while LINEARCooling™ keeps temperature fluctuations within ±0.5 degrees Celsius to boost food freshness3 and energy efficiency at the same time.

The LG NeoChef™ microwave, which provides various cooking options, below the caption, ‘Using a microwave!’

#2: Enjoy Cooking Made Easy

Once you’ve chosen a recipe and prepped all the ingredients, LG’s cooking appliances are ready to help give your culinary creation that professional quality that will have your family or roommates savoring every bite.

More than just a microwave, LG NeoChef™ can cook, reheat or defrost all types of food with ease, while the company’s InstaView™ oven range with Air Fry can cook up yummy fried treats that taste great, but are much healthier than the deep-fried fare offered at most takeout restaurants.

A woman knocks on the door of her LG smart oven via InstaView to check on her meal’s cooking progression

And for those who don’t have the time or inclination to invent their own dishes, LG and foodie partners Innit,SideChef, and Drop can help take all the stress out of figuring out what to make. Seamlessly integrated with LG smart ovens and ranges, the Innit, SideChef, and Drop apps provide access to thousands of recipes with simple to follow step-by-step instructions. LG’s appliances can even set the right temperature and function settings based on the selected recipe, helping you on your way to a deliciously easy cooking experience.

LG QuadWash™ dishwasher seamlessly blending into a modern kitchen décor

#3: Let LG’s Appliances Do the Cleaning Up

After enjoying the fruits of your labor, it’s time for the inevitable cleanup, and that’s where the LG QuadWash™ dishwasher shines. Featuring LG’s outstanding steam technology, it not only removes stains and food debris with ease, but also effectively reduces the presence of germs and contaminants. 4 So, sit and relax while the company’s hygiene-enhancing, high-performance dishwasher delivers a thorough yet gentle cleansing that ensures spotless dishes and gleaming glassware every time.

Dishes being washed inside the LG QuadWash™ dishwasher via LG's chemical-free EasyClean™ system

Removing food residue from LG’s oven or microwave post-cooking is also a cinch thanks to the company’s chemical-free EasyClean™ feature. Just spray with water, wait 10 minutes while EasyClean generates high pressure steam, then simply wipe the oven walls down with a damp cloth.

#4: Share Your Pantry Dish Challenge Creation with the World

If you’ve decided to get inventive and want to take up the LG Pantry Dish Challenge, all you have to do is post a photo of your masterpiece on Instagram accompanied by the hashtags #LGCookingChallenge, #LGPantryDishChallenge, #LGOven and #LGNeoChef. And don’t forget to present your dish in a visually appealing way to help your chances of winning great prizes, including LG kitchen appliances!

Cooking at home is more than just a way to feed ourselves in the absence of being able to dine out. It is an opportunity to come together, create shared memories and enjoy the warmth and healthfulness of delicious food prepared with love and care.

To join in the fun of LG’s Pantry Dish Challenge, follow LG social accounts in your country or click here.

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1 https://www.grandviewresearch.com/industry-analysis/meal-kit-delivery-services-market?utm_source=prnewswire&utm_medium=referral&utm_campaign=cg_04-jun-20&utm_term=meal-kit-delivery-services-market&utm_content=rd1

2 Certified by Intertek for removing up to 99.999 percent of bacteria and minimizing odors. Tests conducted on LG’s photocatalytic antibacterial filter with UV LED module (LG HygieneFresh+™) following ISO 27447 test methods.

3 Based on UL test results using LG’s internal testing method of measuring average peak to peak temperature fluctuation in the fresh food compartment in refrigerator models GBB72NSDFN and B607S. No load and normal temperature setting. Results may vary by model and in actual usage. 

4 Tested by NSF International using LG model LDT7797ST based on NSF/ANSI 184 standard. Standard confirms that residential dishwasher can achieve minimum 99.999 percent or 5-log reduction of bacteria when operated on sanitizing cycle.

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