[Check out the previous episode of the 2021 Tech Trends series here.]

The third and final installment of Beyond News’ 2021 Tech Trends series focuses on how LG products can make working and entertaining at home more enjoyable and fulfilling.

Given the environment the world now finds itself in, devices and gadgets that offer better at-home productivity and entertainment solutions loomed large at this year’s CES. The biggest names in consumer tech offered up a multitude of innovations in their virtual showrooms geared toward making life better for the millions who now work and play primarily within the confines of their homes.

As a consumer electronics company, LG has always had its finger on the pulse of what customers want and need. With its latest innovations in monitors, laptops and projectors, LG is helping consumers optimize their lives at home, whether they’re partaking in a marathon video conference call, wrapping up a class project, mashing the keys of their favorite MMORPG or kicking back with a blockbuster movie or bingeworthy show.

A popular upgrade for working at home is a bigger monitor. LG UltraWide™ Monitor offers the best of two worlds, with an expansive 40-inch curved screen that displays more information so you can be even more productive, while also delivering a truly cinematic viewing experience once the work day is done. Boasting a Nano IPS display with 5K2K UltraWide (5,120 x 2,160) resolution and 21:9 aspect ratio, this multitasking powerhouse boasts 33 percent more screen real estate than a 16:9 aspect ratio sized monitor with picture quality that makes every movie and video more immersive to watch.

While also ideal for getting work done, LG UltraGear™ gaming monitors really excel when there is some serious fun to be had, with its blazing speed, sharp and smooth image quality, futuristic design, and a multitude of gaming-specific features. LG’s UltraGear series offer an ultra-fast Nano IPS 1 millisecond Gray-to-Gray (GTG) response time and reduced input latency, ensuring seamless visuals and gameplay around. Most importantly, minimal screen-tearing and stuttering makes games look and feel more realistic so you can play your very best.

For a more portable work option that can be easily transported from the living room to the dining room (and anywhere in between), one would do well to consider LG’s latest LG gram laptops. Available in 14-, 16- and 17-inch screen sizes, the 2021 gram models boast 16:10 aspect ratio displays that are perfect for laptop multitasking. Equipped with the latest Intel processors, speedy memory and responsive keyboards, LG grams deliver a performance befitting their sleek, premium designs.

Stylish, slim and very lightweight, the 2021 LG grams feature narrower bezels that make it possible for these devices to feature screens larger than their svelte cases might indicate.

Movie-going has been seriously curtailed in many countries due to social distancing measures. And while some might consider a TV, monitor or even a laptop adequate for movie night at home, real cinephiles would likely bristle at the prospect. LG’s new CineBeam 4K UHD Laser projector was designed for such consumers in mind, delivering an authentic movie theater-like experience that will please even ardent cinema buff.

The advanced projector provides optimal image quality regardless of the brightness of the room, thanks to LG’s proprietary Brightness Optimizer technology. What’s more, this portable 11 kilogram unit can transform wall or ceiling into a “silver screen” so audiences will get great picture quality whether seated or lying down.

With a wide range of choices to suit a wide variety of needs and preferences, LG’s latest innovations make it easy to work and have fun from the comforts of home.

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*  Images simulated to enhance features. May differ from actual use.

[Check out the first episode of the 2021 Tech Trends series here.]

This installment of Beyond News’ 2021 Tech Trends series focuses on how LG’s products are helping people stay healthier wherever they go.

Staying healthy goes hand in hand with practicing good hygiene both inside and outside the home. And if CES 2021 is anything to go by, appliances and devices that promote better hygiene will be one of the major trends in consumer electronics this year and quite probably for the foreseeable future. Always responsive to the needs and concerns of its global customers, LG showcased several products and technologies at its virtual CES exhibit that are designed to boost hygiene and protect people’s well-being. Let’s take a look at some of the company’s latest health-centric innovations and how they can make life better.

For anyone who feels that a conventional face mask just doesn’t do enough to keep them safe, or is too uncomfortable to wear on a daily basis, LG presents the revolutionary LG PuriCare™ Wearable Air Purifier. The innovative device uses two H13 HEPA filters to prevent up to 99 percent of harmful particles from entering the wearer’s respiratory system,¹ and makes breathing easy (unlike your average face mask) with its DUAL Fans and the patented Respiratory Sensor, which syncs the fans with the user’s breathing cycle. And thanks to a design based on extensive facial analysis, the PuriCare Wearable Air Purifier also offers day-long comfort.

The LG PuriCare Wearable is just one of the company’s growing lineup of premium air-care solutions, which also includes residential models and a handy portable option that is great for cars, cafés or even a baby’s stroller! Fast becoming a must-have item in the home and office, air purifiers can rid the indoor environment of fine dust particles and other airborne matter that can be detrimental to one’s health.

LG PuriCare™ 360° Air Purifier boasts a distinctive 360-degree design and powerful fan that enables the device to send out fresh, filtered air in every direction and to all parts of the room. A great option for those who share their abode with furry friends, the LG PuriCare™ Pet eliminates pet-related odors up to 55 percent more effectively than the standard LG PuriCare 360° model.² With its specialized Pet Mode, it can draw in pet hair, as well as dust and other microscopic particles as small as 0.01 micrometers in size thanks to HEPA Filter³, to help keep the home free of sneeze- and itch-inducing allergens.

And then there is the PuriCare™ Mini Air Purifier, a model that provides supreme portability with a size and weight equivalent to that of a plastic, 500 milliliter bottle of water. Fitting easily on a desk, table or car seat, PuriCare Mini can refresh the user’s immediate environment for up to eight hours on a single charge and also collects dust from the air to ease allergy-related problems.⁴ What’s more, the Bluetooth-enabled device lets users monitor the quality of the air around them via the LG ThinQ app for smartphone.

In conjunction with effective air purification, a high-quality vacuum cleaner is essential to creating a healthy, hygienic place to live. Making its debut at CES 2021, LG’s latest cordless stick vacuum, the CordZero^ThinQ A9 Kompressor⁺, comes with a brand-new charging station that automatically empties the vacuum’s dustbin. This outstanding feature saves users from a messy job and prevents dust from escaping back into the environment.

Another excellent feature of the new CordZero model is its ability to transform from vacuum to mop (and back again) with its easy-change cleaning attachments. With the Power Mop attached, LG’s multifunctional cleaning solution sucks in dust while wetting and cleaning the floor. Conveniently, water is automatically dispensed into the mop head to keep it from getting dry, thereby ensuring optimal results and minimizing fuss for the user.

 

LG even provides a way to remove germs and bacteria as well as allergens⁵ from clothes while simultaneously delivering that freshly dry-cleaned look without any expensive, time-consuming trips to an actual dry cleaner. Introducing the amazing LG Styler.

From jackets to dresses, from business shirts to pants and winter coats, LG Styler can refresh and revitalize all kinds of clothing as well as items like teddy bears and backpacks. The Styler uses LG’s TrueSteam^® technology to ensure the hygiene of users’ garments, and moving hangers to shake out any unsightly wrinkles. It also has the Pants Press feature built into its door, which creates a sharp pants crease that helps users look good and frees them from the hassle of ironing.

Assisting consumers and their loved ones to stay healthy both inside and outside the home, the latest solutions from LG deliver impressive hygiene benefits and peace of mind. And during these trying times, those are two things that can really mean a lot.

Stay tuned for future installments of TECH TRENDS here at LG Beyond News.

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¹ Blocks 99.95 percent of harmful particles with 99.95 percent elimination rate H13 HEPA filters, removing micro particles such as dust, virus, bacteria and allergen. Certified by TÜV Rheinland for eliminating 97.3 percent of viruses and 93.5 percent of bacteria in 8m³ room and 99.1 percent of pollen in 3m³ room with ambient temperature of 25°C (± 2°) and relative humidity of 50 (±10) percent. Product specifications may vary depending on regions and performance results may vary depending on environmental conditions and other external factors.
² Test conducted by TÜV Rheinland comparing maximum suction of PuriCare Pet (model AS190DNPA) and standard PuriCare (model AS199DWA) in 8m³ lab at temperature of 23.0° C (± 5.0°) with a relative humidity of 55 percent (± 15 percent). Results may vary depending on environmental conditions and other external factors.
³ Test conducted by Korea Institute of Machinery and Materials (KIMM). Based on internal testing methods using PuriCare 360° (AS281DAW) in a chamber of 30m³. Results demonstrated that, on average, LG PuriCare is at least 95 percent effective at deodorizing ammonia, acetaldehyde, acetic acid, toluene and formaldehyde. It is also 100 percent effective at removing toluene, and formaldehyde from an enclosed environment (KIMM standard test conditions: 4m², substances used in test: SO2, NO2). Results may vary depending on environmental conditions and other external factors),
⁴ Test conducted by Intertek for clearing 99% of 0.3㎛ particulate matter at the High Speed Mode(H) within 155 minutes in the space of 8m³. Results may vary on depending on the environment and use of the unit.
⁵ Test conducted by Korean Apparel Testing and Research Institute (KATRI). Steam Hygiene option sanitizes 99.99 percent of harmful bacteria including Staphylococcus aureus, Pseudomonas aeruginosa, Pneumococcal bacillus, for 6.4 kilograms load, the international standard test load. Also, certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens and Esche-richia coli and Staphylococcus aureus bacteria. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA).

In the Korea press, readers will often run across the term MZ Generation. No, this isn’t a new K-Pop group but a forced pairing of two groups – Millennials and Gen Z – which the rest of the world views as separate and distinct demographic cohorts. Separating consumers into different generations is useful for researchers and social scientists, who measure and document differences in attitudes and behaviors.

Similar to how the term untact marketing was coined in South Korea to refer to connecting with consumers intimately but in a safer, more convenient and era-appropriate manner, MZ Generation is meant to more effectively describe the new consumer target that has quickly become the focus of many brands. Millennials (born 1981-1996) and Gen Z (born 1997-2012) cohorts may be distinctly separate in age but there are many similarities in the two groups as well, and this is the point that Koreans seem to find more compelling. After all, according to the Pew Research Center, “generational cutoff points aren’t an exact science.”

Photo Credit: Life’s Good Film

What makes Millennials and Z Gen similar – and what Koreans find more relevant, it seems – are that both demographics are digitally fluent, come from diverse backgrounds, care about social justice and climate change, and tend to be more educated than previous generations. When entering adulthood, both have been impacted by economic downturns and uncertainty, such as the 2008 financial crisis and the current COVID-19 pandemic. On a deeper level, MZ share common characteristics in their relationship with brands – it’s all about transparency and authenticity. Both want brands to mirror their values and dynamically cater to their preferences. Such values and preferences can range from beauty/fashion brands featuring ‘real’ women of various colors/shapes/sizes in their campaigns (i.e. Dove), to food/beverage brands becoming more health-centric/using natural ingredients (i.e. Chipotle), to automotive brands making conscious efforts towards conserving the environment via expansion into renewable energy (i.e. Tesla), and so on. Note that all of the reference brands are some of MZ’s favorites.

Photo Credit: UNICEF

Where does this obsession with transparency and authenticity come from? It’s fair to assume that such values developed in the post-modern, digital world – as MZers have increasingly grown up with social media, often facing challenges of maintaining their online personas and real-world-selves, as well as discovering truths in seas of misinformation/fake news, they are in constant pursuit of discovering authentic and transparent initiatives.

If a brand promotes a CSR initiative in a developing country, MZ want to know about it. A brand pledges to become carbon neutral by 2025? They want to know about that as well. MZers are attracted to activities that reflect their values, especially in the context of the brands’ missions – a quality uniquely distinct from any prior generation.

Photo Credit: Bloomberg

MZ also strive to become the best versions of themselves, expecting brands to play an active role in that journey. Whether by helping them live more sustainably by providing reusable packaging with their foods/beverages, or educating them on how to participate in social justice campaigns by providing resources on how to donate to particular causes, or building platforms via social media channels where MZ can have a voice and make creative contributions. Through such intentional initiatives, supporting MZ in terms of their self-improvement and yet providing them autonomy, brands can become the young generation’s ally and work together to make life truly good.

In that vein, LG has launched the MZ Project aimed at handing the content and creative power over to the young generation, thereby empowering them to craft their own stories and personal brands – be it through music or film. As LG “encourages their diverse and limitless possibilities,” MZ is encouraged to continue their creative and positive contributions to the world, especially in times of such incredible uncertainty.

At the cusp of major milestones in life, MZers are still exploring and learning to understand the complicated nuances of the world – and to have a brand helping them engage with their peers/inspirations, as well as get closer to achieving their dreams, makes their lives a bit easier to navigate. And that’s exactly what LG wants to communicate to MZ – that no matter what they do and where they are, LG is there to support their creative endeavors and ensure that ultimately… Life’s Good.

By Jamie Waltzer, LG Brand Strategy Task

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It’s the time of year when the world of home appliances turns its full attention to one of the biggest consumer appliance exhibitions of them all, the Kitchen & Bath Industry Show (KBIS). In line with every tradeshow in recent memory, this year’s edition of KBIS was held in an entirely virtual world last week, from February 9 to 11. LG Electronics was there to share its latest premium home and kitchen appliances to builders, interior designers and industry professional alike with its broad portfolio of differentiated brands – from its luxury Signature Kitchen Suite appliance line to its design and innovation-driven LG STUDIO offering, as well as iconic air care and vacuum cleaner products.

For the first time, LG STUDIO is adding laundry solutions to its portfolio with the unveiling of LG STUDIO WashTower^™ and LG STUDIO Styler^™ at KBIS 2021. LG STUDIO WashTower^™ is an industry-first, single-unit, vertical laundry solution that takes up half the floor space, while the LG STUDIO Styler refreshes, deodorizes and sanitizes clothing with the gentle power of steam. Designed to work hard and look good, LG STUDIO models offer exclusive features such as expanded capacity and elevated finishes like Noble Steel. The LG STUDIO WashTower^™ also captured the coveted “Design Bites” distinction which recognizes top innovations unveiled at the show.

Signature Kitchen Suite is LG’s brand driving innovation in the luxury, built-in kitchen appliance market. New for this year is the expansion of its award-winning line of wine column refrigerators with an advanced new undercounter model unveiled at KBIS 2021. LG’s exclusive Wine Cave™ Technology maintains the perfect conditions for storage, minimizing vibrations and temperature fluctuations while limiting light exposure and optimizing humidity. The companion Signature Sommelier™ app helps wine connoisseurs manage entire collections and is the first smart software that learns preferences and makes wine recommendations, including food and wine pairings, based on the wines stored in the user’s cellar.

LG’s lasted innovations, including its InstaView^® slide-in ranges and AirFry ProBake^™ and Air Sous Vide cooking features, will be found in the LG Core Zone. First unveiled at CES^® 2021, see these products come to life in artfully designed home renderings. See LG’s ultra-large capacity InstaView French Door refrigerators and side-by-side refrigerators with an expanded InstaView window and flat panel doors, all featuring the company’s exclusive slow-melting Craft Ice^™ spheres along with cubed and crushed ice options.

See LG WashTower^™ and Styler steam closets take laundry to the next level while LG PuriCare^™ air purifiers and CordZero^™ vacuums with all-new auto-empty charging station help make keeping a healthier home easier than ever.

To see more of LG at KBIS, go to www.lgvirtualshowroom.com/enter/core.

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The world endured drastic changes last year with everyone doing their best to adjust to the new environment. One thing businesses, families and society in general had in common was the greater reliance on technology to get them through this crisis. Innovation and the advancement of technology never ceases but the pandemic has accelerated this evolution. Below are five hot topic keywords culled from leading research institution’s trend reports that are likely to dominate and heavily influence our lives in 2021:

#virtual #VirtualInfluencer

#AI #AIXExchange

#LGCLOi #Robots #GuideBot #ServeBot #ChefBot #BaristaBot #UVrobot

#LGPuriCare #LGPuriCareWearableAirPurifier #LGCordZero
#LGPuriCare360AirPurifier #LGdishwasher #LGStyler
#LGgram #LGUltraWide #LGUltraGear #LGUltraFine #LGTransparentOLED #LGOLEDSignage

#mobility #LGOLEDAutomotiveDisplay #LGMagnaJointVenture
#LGHyundaiIONIQConceptCabin

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The Shape of Reality is Changing: PwC “Seeing Is believing” Report (2019), https://www.pwc.com/gx/en/technology/ publications/assets/how-virtual-reality-and-augmented-reality.pdf
Robotics: IFR “Service Robots” Record (2020), https://ifr.org/news/service-robots-record-sales-worldwide-up-32
Hygiene: Study conducted by University of Arizona, https://www.ciriscience.org/a_96-Study-Reveals-High-Bacteria-Levels-on-Footwear
Evolution of Home: PwC “US Remote Work” Survey (2021), https://www.pwc.com/us/en/library/covid-19/us-remote-work-survey.html/
Mobility: IHS Markit “Car of the Future” Infographic (2019), https://cdn.ihsmarkit.com/www/pdf/1219/414806070-1019-YJ-AUT-CarOfTheFuture-Infographic-LoRes.pdf

With everyone spending more time at home these days, as expected interest in improving one’s interior environment has soared. But what exactly makes a space more inviting, comfortable and usable? Interestingly, home appliances play a big role in renewing and revitalizing one’s living space and can make even the most humdrum of interiors look and feel new again.

Today, consumers want to put their own stamp on all aspects of their personal space. As a company always with an eye on the latest lifestyle trends, it should to no surprise that LG has a home living solutions for these times. LG’s Furniture Concept Appliances not only fit seamlessly with any kind of décor but are designed with the flow of daily life and the way we live now in mind.

With a wide selection of modern yet timeless colors and premium materials to choose from, LG’s Furniture Concept Appliances seamlessly blend technologically advanced home appliances with design elements more commonly found on luxury furniture pieces. A bold reimagining of what appliances can be, this new lineup includes French-door type InstaView™ Door-in-Door™ refrigerators, fridge and freezer, dishwashers, a microwave oven, water purifier, WashTower, and the Styler, with more products in the pipeline.¹

The idea for this collection originated from a desire to move past the concept of appliances as bulky, unstylish necessities, and arrive at a place where spatial, neutral, and stylistic integration are built into the DNA of each product without sacrificing functionality. LG Furniture Concept Appliances are the embodiment of this idea, able to coexist in harmony with any interior design aesthetic and, just as importantly, with the needs of today’s diverse lifestyles.

While each product is designed to effortlessly blend in with its immediate surroundings, the collection as a whole is capable of bringing harmony to the entire living space. Some of the products even offer replaceable front panels with different color and material options² so they will always match their environments regardless of which room they’re in.

With choice comes freedom and with Furniture Concept Appliances LG is providing consumers with the freedom to curate their space exactly as they want it. LG’s Color, Material & Finish (CMF) designers are responsible for the gorgeous colors found on LG’s award-winning home appliances. LG’s Design Management Center then went the extra mile, consulting with color experts at the Pantone Color Research Institute to present a color palette in Furniture Concept Appliances that is both classical and consistent with the latest trends in interior design.

The carefully selected materials selected for this premium lineup of appliances further exemplify the collection’s distinctiveness and refinement. FENIX, stainless steel and glass are combined in various ways to achieve a subtle sophistication and, as elements favored by many architects and interior designers, they can also help to unify the appliances with the indoor environment. Extremely durable and available in a variety of colors, FENIX is a new material with a super-matte surface and special coating technology. Developed by Arpa Industriale, an Italian maker of furniture and interior materials, FENIX is eco-friendly and soft to the touch,³ while the stainless steel and glass used for the products’ exteriors are finished with a high-density matte surface treatment that enhances the beauty of the appliances and their ability to melt unobtrusively into the home interior.

LG understands that good design is key to achieving balance in the home where so much of our time is now spent. This is why during the design process, the company not only considers the appearance and functionality of the product itself, but also how it will fit within the user’s space and their lifestyle. The LG Furniture Concept Appliances collection represents a new direction in home appliance design, one where convenience, style and spatial integration are seamlessly unified for a better life at home.

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¹ Product availability varies by region.
² Color and material may vary by region.
³ Source: www.arpaindustriale.com/en/products

Valentine’s Day is just around the corner, and fanfare and frivolities aside, the essence of this special occassion is to express true love, which can be accomplished without expensive restaurants or romantic getaways. There are plenty of ways to celebrate the special day at home, and with the LG ThinQ taking role as a lifestyle platform, it can help make your Valentine’s Day more memorable without sacrificing safety. It can help you express love in a variety of ways from the perfect meal to fun-filled activities with your loved ones.

Turn Your Home into Cupid’s Safe Bubble
With LG ThinQ, create the perfect environment for this special day is easier than you might think. The Routine feature on the LG ThinQ app  remembers your settings on different appliances to make cleaning easier every time.¹ Customize your own modes, such as a “Fresh Air Mode” which could start the robot vacuum cleaner and the LG air purifier simultaneously to keep dust to a minimum while cleaning. With LG Styler, you can freshen up that flattering dress or elegant suit from the back of the closet.² For everything else, use LG’s washing machine with steam that sanitizes while cleaning.³

Gifts of Love Hand-Picked from Home
Valentine’s Day is also about gift giving and you can even shop for LG products for your loved ones via the ThinQ app and avoid the mall altogether. For music lovers, there’s LG TONE Free earbuds or LG XBOOM GO Bluetooth speakers while a portable LG PuriCare^TM Mini Air Purifier might be ideal for those who spend much time in the car or for new mothers.

Transform Your Home into a Safe-Haven Bistro
Valentine’s Day wouldn’t be complete without a romantic candlelit dinner. While the idea of preparing and cleaning up after a four-course meal at home may not seem very romantic, LG ThinQ makes the entire process much easier and more convenient. As for what dish to prepare, LG ThinQ offers services compatible with recipe management apps such as Drop, Innit and SideChef that provide access to thousands of recipes to find an appropriate dish. Find the perfect recipe, click it and it’ll send the recipe to your LG oven, preheating it to the right temperature and setting it on adequate functions while you focus on preparing the ingredients. Even if you’re not a professional chef, the apps will provide you with step-by-step instructions to help you on your way to a deliciously easy cooking experience. Clean-up is also not an issue, as the ThinQ app lets you control and monitor your dishwasher and robot vacuum for a convenient and pleasant meal from start to finish.

Romance the Evening with Safe and Sound Entertainment
To wind down the perfect day, cuddle with your loved one for a movie and search classic romance films or rom-coms starring your favorite actors. Using the ThinQ AI in LG’s AI TVs and the platform-wide LG universal search function, simply ask the LG Magic Remote to “find a romantic comedy film” to track down content you’ll enjoy with incredible ease.⁴ If you’re in the mood for something more exciting, turn your living room into a dance floor or ballroom and let loose with your loved one by saying “play love-themed ballads” into the Magic Remote. Whether it be romantic, party, or maybe just some lo-fi beats, or ask the LG XBOOM GO Bluetooth speaker to find music that fits the atmosphere or play your favorite playlist with a simple voice command.

So this Valentine’s Day, add your own twist to create a satisfyingly romantic experience in the safety of your home. Learn more about LG smart products at www.LGThinQ.com.

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¹ LG ThinQ app compatible product models and available features may vary depending on region.
² Features and usage requirements may vary depending on fabric of clothing.
³ Certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens and Esche-richia coli and Staphylococcus aureus bacteria. Certified as an asthma and allergy friendly^® appliance by the Asthma and Allergy Foundation of America (AAFA).
⁴ Services and features may vary depending on region and product models.

The YouTube Originals documentary Life In A Day 2020 received its offline debut this week on LG’s massive high definition digital billboard in New York’s iconic Times Square. The feature-length documentary, which premiered on YouTube over the weekend, is directed by Academy Award winner Kevin Macdonald and executive produced by the prolific Ridley Scott.

Life In A Day 2020 debuted on YouTube on February 6, when it also became available on the YouTube app on smart TVs including LG’s award-winning LG OLED TVs. The feature-length documentary is a collaboration between YouTube and LG Electronics and is composed entirely of selected contributions from people around the world who filmed their day on July 25, 2020.

Ten years after the original Life In A Day, YouTube and the filmmakers asked people all over the world to record their lives to tell the story of a single day on Earth. The filmmakers received more than 300,000 submissions, nearly four times the number of submissions to the previous film, which includes thousands of hours of footage from 192 different countries, in more than 65 languages.

Directed by Academy Award-winning director Kevin MacDonald (The Mauritanian, One Day in September, The Last King of Scotland), and executive produced by Ridley Scott (The Martian, Gladiator) and Kai Hsiung (Lords of Chaos), Life In A Day 2020 aims to showcase just how extraordinary life can be on an ordinary day.

“We are proud to collaborate with YouTube to feature this incredible and moving documentary live in Times Square on our LG digital billboard,’ said Peggy Ang, head of marketing at LG USA. “We hope visitors to Times Square will take a moment in their own daily life on February 8 to watch a part of Life In A Day and then enjoy its full impact at home with their families on an LG OLED TV.”

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LG Electronics is redefined consumer innovation once again, this time with the opening of Africa’s first-ever digital showroom. The LG “e-Showroom” unveiled in western Kenya’s Kisumu City allows customers to interact with and conveniently purchase home electronics and appliances in a safe space. The digital showroom is the first-of-its-kind for LG in Africa and integrates LG’s online brand shop with a physical browsing environment to enable online purchases through screens installed in the e-Showroom for delivery within 24 hours.

The futuristic LG e-Showroom in Kisumu showcases many of the company’s latest innovative products such as market-leading OLED TVs, InstaView™ Door-in-Door^® refrigerators, LG TWIN Wash™ washing machines and DUALCOOL air conditioners, in an environment that puts the health of employees and consumers first. Visitors get access to LG products so that they can learn more about them and make a purchase without having to visit an actual retail store. Trained LG personnel are on hand to provide expert guidance on each product’s unique features in an environment where strict COVID-19 safety protocols are strictly observed.

Africa’s first e-Showroom in Kisumu, Kenya

Following the successful launch of the e-Showroom in Kisumu, a second location was opened in the heart of Kenya in Nanyuki at the end of 2020, just in time for the holidays. The LG e-Showrooms come at a time when Kenyans are embracing the benefits of online shopping, with over 73 percent saying e-shopping is a better value for money since the start of the pandemic. ^*

Second e-Showroom in Nanyuki, Kenya

“We are conscious of our customers’ evolving needs and are constantly reviewing our services to come up with new and creative ways of meeting these growing expectations,” said Kim Sa-nyoung, managing director of LG Electronics East Africa. “One of these ways was to create the LG e-Showroom and give customers an alternative way of purchasing our products while ensuring their safety at the same time.”

As the first to be launched in Africa, LG Kenya’s innovative digital solution brings LG products closer to the people without compromising their health. Through the e-Showrooms, potential and current LG customers can see a real-world example of how LG is making life better… and safer.

By LG Kenya Staff

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^* Source: Master Card Study (2020), https://newsroom.mastercard.com/mea/press-releases/73-of-consumers-in-middle-east-and-africa-are-shopping-more-online-since-the-start-of-pandemic-reveals-mastercard-study

Lightning-fast reactions, fantastic detail and that super-immersive feeling of being in the game – these are just a few features serious gamers have come to expect from their monitors. But a gaming display’s specs only tell half the story, the other half from the usage experience. So LG in Germany teamed up with five established YouTubers to test LG UltraGear™ gaming monitor’s knack for play… and work.

Instead of creating standardized product reviews solely focusing on what’s under the hood, LG’s new recruits integrated LG UltraGear model 27GN950^* into their streaming and gaming lives. Popular YouTuber Ungespielt creates engaging reaction videos to funny gaming content created by others. To test LG UltraGear’s true capabilities, he endured an 11-hour-long live stream playing the new World of Warcraft expansion pack, Shadowlands, demonstrating clearly just how fast the monitor reacts to gameplay and how detailed the world can be. Through the UltraGear monitor’s slim bezels and crystal-clear UHD 4K resolution, Ungespielt delivered to fans a truly stunning and immersive gaming experience, remarking at one point, “this monitor is wild!”

Another big influencer, German Let’s Play, is famous for content focusing on gameplay and storylines. The mysterious YouTuber (who has yet to reveal his face) heaped praise on the monitor’s superb 1ms response time while exploring Minecraft’s massive open world. Known for his honest approach, this YouTuber commented, “Nice, I already had an eye on this monitor. I’m so impressed, I even bought two more.”

Few things beat the experience of a new product being unveiled. Hamburg-based YouTuber M00sician created an unboxing video of the monitor highlighting its features and optimal setup. M00sician found the UltraGear monitor’s rotation function extremely smooth and easy to use, which isn’t at all surprising since the screen was designed to remain incredibly stable when making adjustments thanks to its sturdy stand and ergonomic design.

LG UltraGear monitors aren’t designed simply for gaming, they’re just as ideal for creative types. With a professional graphic drawing tablet, gamer-turned-artist Honeyball shows how LG UltraGear perfectly fits her lifestyle, enabling her to draw without the limitations set by conventional monitors. Thanks to its 27-inch Nano IPS display, the artist is able to focus on her digital creations and nothing else. That’s immersion.

“I really didn’t understand how much a monitor could change my life before UltraGear,” said Honeyball. “This monitor perfectly reflects the colors I use on my drawing tablet to make my designs and artwork so much more vivid and alive.”

Any YouTuber would agree that the unsung hero of content creation is the editor. Tim Jacken has mastered this skill by utilizing LG UltraGear’s high resolution for editing on Adobe Premiere Pro and Adobe Photoshop. Delivering unmatched color accuracy with 10-bit color, LG’s cutting-edge monitor supports Jacken as he works on high-resolution images and videos. Jacken says he is able to concentrate more on his work and less on the monitor due to UltraGear’s ability to adjust to any height or angle.

Already a respected member of the gaming community, LG UltraGear continues to impress with its high quality features that sets it apart and keeps gamers’ expectations high. The German YouTube community is proof positive of this, based on the comments section of these YouTube videos.

By LG Germany Staff

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* Energy efficiency class B (energy efficiency scale A+++ to D).