LG Announces Organizational Changes to Respond Faster to Unprecedented Business Environment

New Leadership in Appliances and Greater Focus on Quality and
Innovation Expected to Result in More Successes in 2021

SEOUL, Nov. 26, 2020 — LG Electronics (LG) announced a number of organizational commitments that are designed to faster transform the global consumer electronics and appliance brand into a company that will be able to better weather the coming year by turning challenges into opportunities. Initiatives such as promoting customer value innovation through LG’s digital transformation strategy, creating a cross-function Quality Management Center, establishing a North America Innovation Center, bolstering each company’s R&D function and giving the nascent Robot Business Division a new home in the Business Solutions Company are some of the changes in store for the new year and beyond.

A notable change will be the retirement of Dan Song, president and CEO of the Home Appliance & Air Solutions Company, who took on the role at the end of 2016 and leaves the company stronger than it has ever been. Under the leadership of the 37-year veteran of LG Electronics, LG’s H&A Company recorded the highest sales figures in the history of the company and is a key reason for LG’s strong performance this year despite the cloud of the pandemic. Taking over the reins of LG’s largest Company will be Lyu Jae-cheol, a 32-year veteran of LG and head of its Living Appliance Business since 2016.

In addition to focusing on customer value, quality control, innovation, R&D and robots, LG will be creating more opportunities to reinforce its competitiveness, encourage disruptive thinking and better prepare for future uncertainties. To give management and employees direct responsibility for growing categories, separate divisions will be established for refrigerators and dryers under the H&A Living Appliance Business while the Air Solutions Business will get a separate System Air Conditioner division. Other new initiatives include Disruptive Technology Innovation Lab and Disruptive Product Innovation Lab which combine elements of R&D with future product planning.

Under the CTO’s Materials & Devices Advanced Research Center will be the New Display Lab which will focus on accelerating Micro LED technology for faster business development. The CTO will also set up iLab to develop creative technologies utilizing startup methods that can be commercialized relatively quickly. In addition to opening a North America Innovation Center to discover and promote new business opportunities, LG’s Chief Strategy Office will also set up a new Business Incubation Center to adopt new ideas and help transform them into business opportunities.

And to better respond to changing consumer needs, LG will open a Customer eXperience (CX) Lab that reports directly to the CEO. The CX Lab will include aspects of the Advanced Design lab and will focus on studying the way design affects the way consumers interact with products.

All appointments are effective Dec. 1, 2020 with promotions taking effect Jan. 1, 2021.

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Collaboration Recognized by Europe’s Autobest Award

A member of staff giving out LG-sponsored uniforms to participants during the event

In an example of another industry accolade for LG’s fast-growing automotive component solutions division, European motoring organization AUTOBEST honored the Pivi Pro infotainment system as the best connected technology in the industry, awarding it with its SMARTBEST 2020 Award. This advanced vehicle infotainment system was jointly developed by Jaguar Land Rover (JLR) and LG.

The always on and always connected Pivi Pro infotainment system sits at the heart of many 2020 Jaguar, Land Rover and Range Rover vehicles. As a completely new approach for the automaker, the Pivi Pro touchscreen system offers seamless Human Machine Interface (HMI), allowing customers to make full use of Software-Over-The-Air (SOTA) without compromising its ability to stream music and connect to apps on the move.

Its high-resolution touchscreen embedded with exquisite quality GUI and UX co-developed by JLR and LG design teams, allows customers to control all aspects of the vehicle using the same processing hardware as the latest smartphones. In addition, customer can connect two mobile devices to the infotainment head unit at once using Bluetooth, so the driver and passenger can enjoy hands-free functionality concurrently without the need to swap connections.

“Pivi Pro is testament to the incredible work within our software engineering teams and we’re delighted to have been recognized with this award,” said Peter Virk, director of Connected Car and Future Technology for Jaguar Land Rover. “Developing this with LG Electronics allowed us to really focus on what our customers want in their infotainment system, something that is really important for us.”

“We feel extremely honored that Pivi Pro is recognized as a leader in the industry and Jaguar Land Rover should be commended for making such a visionary product a reality,” said Kim Jin-yong, president of the LG Vehicle Component Solutions Company. “LG will continue to strive to be a partner that understands the needs of our customers and grows with them.”

A long history of automotive innovation awards highlights the vital role LG plays in creating new standards for vehicles and a unique vision for the future. This vision not only means safer vehicles, but it also transforms the car into a home on wheels. Tomorrow’s vehicle cabin will inevitably become a second living space that lets drivers and passengers take the comfort of home with them.

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Fostering the Next Generation of Basketball Greats

For youngsters following their passion and hoping to one day play their favorite sport for a living, getting to meet and train with one of the greats of the game is undoubtedly a dream come true. In Greece, where basketball has arguably become the national sport, LG Greece offers talented, young athletes the chance to learn from one of the true legends of European basketball with its LG Athletes of Tomorrow program.

Running since 2018, the program is part of LG Greece’s Life Is Good When You Participate platform, aimed at encouraging children to get out and enjoy the healthy benefits of exercising, whether through team sports or individual pursuits.

A collaborative effort with the Eurohoops Academy of basketball, LG Athletes of Tomorrow offers 20 training scholarships to the young hoop hopefuls between the ages of 7 and 14 who come out on top in the LG Skills & Drills Contest.

Those that make the grade then get to take their game to the next level under the tute-lage of Thodoris Papaloukas, who helped put Greek basketball on the map and inspired the likes of current NBA superstar Giannis Antetokounmpo and his now NBA champion brother, Kostas Antetokounmpo. Papaloukas was named to the EuroLeague 2000-2010 All-Decade Team and was known for his creativity, poise and leadership on the basketball court.

The skills contest, in September attracted 60 participants – less than previous years but still very positive – and was followed widely online with the competition page netting more than 25,000 visitors.

All necessary health and safety precautions were taken, with courts, balls and all equipment sanitized at regular intervals, while the kids themselves were divided into smaller-than-usual groups for each drill. This year’s winners have since begun training with Papaloukas and his top coaching staff at the Eurohoops Academy and will continue to learn there until June 2021.

Established in 2017, the Eurohoops Academy represents the personal vision of Papaloukas and the fruition of his goal to create a “home” for basketball in his native Greece. Thanks to the passion and knowledge of its founder and his staff, the Academy has quickly gained a reputation as the place for gifted young players to hone their skills and develop their craft on the court.

During the first training session, LG’s budding basketball stars met with the director of the Academy and LG representatives who delivered an overview of the program and informed them of all the special rules and protocols put in place to help keep them safe during this period of social distancing.

“This is unreal!”

A new member of the LG Athletes of Tomorrow team couldn’t hold back his excite-ment when he learned he had earned a spot in the Academy. “I can’t wait to develop my skills and meet new friends… and still can’t believe I met Thodoris Papaloukas, who’s my dad’s all-time favorite player!”

More than just a dream come true for the 20 Greek youngsters now training with a living basketball legend, LG’s program is also a timely reminder to everyone that Life’s Good when you participate, stay active and follow your passions.

By LG Greece Staff

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Futuristic Robots Making Life Better Today

Robots have been a normal part of our lives for several decades already, especially in manufacturing. But in consumers’ lives, robots have yet to become as ubiquitous as in movies, where they are often portrayed as humanoid with many of the benefits and disadvantages that come with being human. But one area where NOT being human is an advantage for robots is their inability to catch a virus, something that has many service workers nervous these days.

In South Korea, LG is making significant inroads in areas where its intelligent service robots are actively assisting people in real-life settings such as hospitals, restaurants and hotels. And while these robots may not resemble human beings, they do have some very human characteristics, most notably the way they can interact with people, even being able to express emotions on their display “facial” expressions. But more importantly, these robots are helping to perform work without increasing the risk of virus transmission.

LG CLOi ServeBot can carry up to 15 kilograms of items in its three drawers and deliver them efficiently and hygienically to its destination without remote control. This summer, a robot assistant was deployed at Seoul National University Hospital, one of the country’s oldest and largest medical facilities, where it has been tasked with picking up and delivering equipment, blood samples, prescription drugs and other items, freeing up busy staff to concentrate on patients.

Robot servers in restaurants and cafés may become a familiar sight if current social distancing guidelines continue well into the future. Equipped with four shelves able to support a maximum of 20 kilograms, LG CLOi ServeBot effortlessly navigates its way between tables, chairs and customers to bring diners their meals as well as return dirty dishes and utensils to the kitchen. CLOi ServeBot isn’t designed to replace wait staff but to complement them, helping to keep interaction between staff and customers to a minimum.

LG CLOi ServeBot equipped with drawers can deliver supplies to guest rooms without the need for human-to-human interaction. The service has been well-received by both customers and staff at the luxurious Konjiam Resort less than an hour’s drive southeast of Seoul. At Konjiam, guests have the peace of mind that they can relax for a few days away from home without having to abandon social distancing.

LG CLOi robots aren’t just good at delivering things but can also help out in the kitchen. LG ChefBot is cooking up delicious noodle-based dishes for customers at restaurants in South Korea run by CJ Foodville. In the noodle line, diners can choose their favorite ingredients which ChefBot then whips up into a delicious noodle dish in less than a minute as the customer waits.

From hospitality to healthcare and beyond, LG is successfully demonstrating that its futuristic robots are ready to help make life better, today. The company’s service featuring CLOi ServeBot and other advanced systems are providing a tantalizing preview of how robotic solutions may soon become a familiar and highly-visible part of our daily lives, during and after the pandemic.

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Inside the One-And-Only LG Wing

Being able to distinguish one smartphone from another these days can be challenging, to say the least. Outside the number and placement of camera lenses and whether the front camera peeps through a notch or punch hole, the basic form and functionality of most smartphones remains largely the same. Unfortunately, so is the user experience they offer.

Luckily for consumers, 2020 saw the arrival of LG WING, a smartphone that breaks with convention to deliver a new form factor and exciting, new usability opportunities. At the core of LG WING’s uniqueness is a screen that rotates 90 degrees to reveal a second display underneath – a design configuration that presents mobile users with a dramatically different experience and a near-infinite range of multitasking opportunities.

So how did LG Electronics (LG) come up with its latest and arguably most transformative mobile innovation? Let’s hear from some of the creative and highly skilled people who took the LG WING from concept to reality.

“The idea for the WING first came to me on the subway,” recalls Hong Shin-tae, a senior product planner at LG Mobile’s head office in Seoul. “I observed a passenger repeatedly rotating his smartphone while playing a game and texting at the same time. So I thought having separate displays would offer many different possibilities for using two apps at once.”

The team behind LG WING were forced to come up with creative solutions on their own since a device like this had never been developed before in the industry. Even from the very beginning the team recognized that the key to success would be in designing a hinge that would perform reliably over thousands of rotations.

“The solution was to incorporate a hydraulic damper inside the hinge to reduce friction when rotating the screen back and forth thousands of times,” said Jeong Min-yong, a member of the LG WING development team. “And we employed a dual lock mechanism to disperse the force generated when swiveling the screen helping to ensure that the hinge will be stabile over a longer period of use.”

The time and energy LG invested in refining the hinge mechanism has resulted in a swiveling motion that feels both smooth and secure. In internal testing, the main display of LG WING was rotated 90 degrees over 200,000 times* – equivalent to 100 swivels per day everyday for five and a half years – far longer than the ownership period of most smartphones today. That’s equivalent to one swivel every ten minutes in an 18-hour day.

Another challenge the designers had to overcome was how to keep the thickness and weight of the two-screen device to their bare minimum without sacrificing durability. “Luckily, there was a product in a different division of LG to turn to for reference,” said senior director Kim Jae-geun.

That reference product was the LG gram, a thin and light laptop.

“LG’s laptops use lightweight materials and have an optimized internal structure so following this formula, we managed to reduce the weight of LG WING by 54 grams and its thickness by 2 to 3 millimeters by its final design.”

An innovation that may initially go unnoticed is the first pop-up camera on an LG phone. The front-facing camera is hidden from sight, popping into view when needed for taking selfies or when using the Dual Recording function. And because it sits inside the phone in its own housing, there’s no cut-out, notch or other opening to disrupt the flow of the display.

Speaking of Dual Recording, LG WING can record footage using both the front and rear cameras simultaneously, a perfect way to capture the action and one’s reaction in the same shot. Hwang Yong-rak, an engineer in LG Mobile’s camera division says this is a must-have feature for today’s content creators, “The creative possibilities are nearly endless and the convenience of being able to cross-edit two videos and save them together or separately is something I’m sure creators will love as much as we think they will.”

New form factor, new experiences, new usability – LG WING is a smartphone that differentiates itself from every other competitor in so many compelling ways. If initial reactions are anything to go by, LG WING is breathing new life into the mobile space and pushing the industry forward by offering new benefits and capabilities that are only a swivel away.

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* Figure based on LG Electronics internal quality testing. Actual hardware durability will vary depending on usage habits and conditions.

LG OLED TV AND XBOX SERIES X UNLEASH NEXT-GEN CONSOLE GAMING EXPERIENCE

With Superb Picture, Ultimate Sound and Latest Gaming Features,
LG and Xbox Make Gamers’ Dreams Come True

SEOUL, Nov. 18, 2020 — LG Electronics (LG) and Xbox have entered into an exclusive marketing partnership to highlight the phenomenal gaming experience of the widely-anticipated Xbox Series X console and LG OLED TV in key markets across Europe, Africa, Middle East and Asia-Pacific. ¹ LG OLED TV becomes the official TV partner of Microsoft’s new console in these regions with special events held at participating retail locations to provide consumers the opportunity to experience for themselves the sheer exhilaration of gaming on LG’s 2020 OLED TV models and Xbox’s latest console.

The combination of LG’s most advanced TV and Xbox’s most powerful console ever allow both casual and serious gamers alike to enjoy next-generation gaming today. With features such as an ultra-fast 1ms response time with low input lag and support for the latest HDMI specifications including Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and enhanced return audio channel (eARC), games not only look and sound better, they’re more responsive. With four ports ready to support these features, LG’s OLED TVs offer all the advantages of simultaneous connections for multiple gear set-up from consoles to PCs.

The advanced combined processing power of the duo enables players to enjoy 4K gaming at up to 120 frames per second to take advantage of the latest advancement in real-time ray tracing graphics technology. LG’s 2020 OLED TVs are the first to support the new HGiG profile and as founding members of the HDR Gaming Interest Group, LG and Microsoft are confident that the latest HDR titles will look exactly as their developers intended.

With its self-lit pixel technology, LG OLED TV boasts superior picture quality with vibrant, natural colors and infinite contrast. And as the first TV and the first game console to support Dolby Vision and Dolby Atmos, LG OLED TV and Xbox Series X will draw gamers even deeper into the action with dynamic images and sounds.²

And because eye fatigue from gaming is a real thing, all of LG’s 2020 TV models feature OLED panels that are Eye Comfort Display certified by TÜV Rhineland, meeting every one of the high criteria set by the international testing firm. The certification indicates that the TVs are flicker-free, emit the minimal of blue light and deliver a wide color gamut, excellent HDR performance and consistent picture quality when viewed from a wide angle. For even more eye comfort assurance, LG OLED TVs are also verified by Underwriters Laboratories (UL) as flicker-free and low blue light emitting, posing no photobiological hazard.

“We take the needs of gamers very seriously when developing our OLED TVs so to be able to be an official partner to Xbox Series X is a partnership that is very meaningful to us,” said S.P. Baik, head of the TV product planning division of LG’s Home Entertainment Company. “We’re confident that the heightened visual quality from combining LG OLED TV and Xbox Series X will blow gamers away.”

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¹ Participating countries include: Australia, Austria, Belgium, Czech, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates and United Kingdom.

²Xbox Series X supports Dolby Atmos at time of launch with Dolby Vision coming soon.

Statement Regarding LG Electronics’ Patent Settlement Agreement With Arçelik A.Ş.

SEOUL, Nov. 13, 2020 – LG Electronics Inc. and Arçelik A.Ş. recently settled all patent disputes related to refrigerator ice making and washing machine technologies. Accordingly, lawsuits in Germany, France and Spain have been terminated. Both parties are pleased the settlement brings the lawsuits to a conclusion in order to allow the parties to focus on their businesses. Detailed terms and conditions of the settlement remain confidential.

Aspiring Young Artists Make Beautiful Music Together with a Little Help from H.E.R.

The three winners of LG’s Life’s Good Music Project have released their collaborative song, created with guidance from Grammy Award-winning artist, H.E.R. The uplifting and inspirational song celebrates life and delivers a message of hope to the world during these difficult times.

Launched in August as part of LG’s Life’s Good campaign aimed at supporting and encouraging young voices, the Music Project drew over one thousand submissions from gifted musicians based in countries all over the globe. The contest also created significant buzz online and across social media, with related videos generating some 60 million views.

Winners Claire Ernst of Nashville, Tenn., Andrew Music Williams of Long Beach, Calif., and Jake Chapman of Los Angeles, Calif., won the chance to create a song coached by the acclaimed 23-year-old artist, H.E.R. During a series of virtual rehearsals, the youthful quartet shared their ideas and experiences, and used their collective talents as composers and performers to craft an inspirational new track with a universal message of positivity.

Unable to meet and collaborate in-person due to social distancing, the four quickly formed a strong bond, united by their passion for music and desire to encourage others through song. Even over video call, the excitement and energy were palpable, with the connection between the young performers obvious in the harmonies they created with their voices and instruments.

“Life may come with some obstacles, but don’t you give up,” they sing. “Just keep holding on, because I believe you will make it.” Just as the lyrics are uplifting, the new song itself is a soothing reminder to its listeners that life is still good, “living with the door wide open.”

“This campaign has given me motivation, hope and a desire to encourage the world one song at a time,” said Andrew Music Williams. “As a participant, I’ve realized the importance of believing wholeheartedly in the chances you take. As a winner, the response from H.E.R. along with the advice she gave me will forever be applied to my music career.”

“This experience with LG and H. E.R has been absolutely surreal and a dream come true,” echoed Claire Ernst. “I had a blast collaborating with the other artists and meeting the LG team. I’m incredibly honored to have been chosen for this one in a lifetime opportunity, life’s really good!”

“This campaign was so much fun! I had a great time making my entry, and I’m flattered that H.E.R. liked it so much that she chose me as one of the winners,” said Jake Chapman. “This is something I’ll never forget! Thanks LG and H.E.R.!”

“[The project] was a dope kind a thing to bring some joy to the musician world, I know that everybody else that participated in this had a great time doing it,” commented H.E.R., who acted as a mentor for the creation of the final song. “Everybody did a great job. Everybody made it their own.”

“We’re thrilled to release this fantastic song as a culmination of our global Life’s Good Music Project,” said Kim Jin-hong, head of LG global marketing. “The song by our three young winners guided by H.E.R. is full of strength and passion, and we’re awed by both the talent and determination they all possess.”

More information on the Life’s Good campaign can be found on the LG Global YouTube channel and Instagram page. Hear the Life’s Good Music Project song by Andrew, Claire and Jake, with guidance from H.E.R. here.

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Groupe Renault Latest Automaker to Recognize LG’s Vehicle Innovations

For 15 years Groupe Renault has been recognizing suppliers that have made an exceptional contribution during the year in the five categories of Design, Quality & Customer Satisfaction, Sustainable Purchasing, Best Innovation, and Best Service to Manufacturing. This year, the first-ever virtual 2020 Renault Supplier Awards took place on November 5 with partner companies being recognized for their contributions to the French automaker’s vehicles.

A total of 15 companies from 7 countries were recognized this year for their contributions to Renault’s success. Living up to its motto to make lives better, LG took home the Best Innovation Award trophy for its innovative Center Information Display (CID). LG’s 9.3-inch gapless curved CID creates a smooth design which matches the interior environment of the particular vehicle.

Photo Credit: Groupe Renault

“LG’s 9.3-inch display is a breakthrough in the European B-segment which is why it is one of the top innovations of 2020,” said Luca de Meo, CEO of Renault.

Located between the driver and the passenger, a CID provides various information and settings for the vehicle’s audio, video and navigation systems. Usually a touchscreen, much of the vehicle’s functions and features can be controlled and adjusted from the CID so it’s important for the display to have high visibility and be easy to use. LG supplies CIDs for a number of Renault vehicles sold globally, including Clio, Captur, Arkana as well as its electric vehicle Zoe.

Renault’s accolade is one of a number of awards LG’s Vehicle component Solutions business unit has accumulated in recent months. In February, LG was recognized at the Daimler Supplier Award 2020 for its advanced in-vehicle touchscreen display technology. LG was also honored at Hyundai’s Partnership Day in January for its audio, visual and navigation (AVN) system solutions. Most recently, LG received the coveted GM Innovation Award at General Motors’ 28th Annual Supplier of the Year Awards event in June for its revolutionary P-OLED cockpit technology featured in the 2021 Cadillac Escalade.

A long history of automotive innovation awards highlights the vital role LG plays in creating new standards for vehicles and a unique vision for the future. This vision not only means safer vehicles, it also makes the transformation of the car into a home on wheels a real possibility as the cabin morphs into a second living that let you take the comforts of home with you.

Because wherever you go, Life’s Good with LG.

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LG TURNS TO ZOOM TO LAUNCH NEWEST OLED TVS IN CENTRAL AMERICA

Among other milestones, 2020 has become the year of working from home, remote classes, live sporting events attended by cardboard cutouts with fake crowd noises and of course, the virtual event. Against this backdrop, LG’s Panama team recently launched the anticipated GX and CX series of OLED TVs in Central America in a way that would have seemed entirely bizarre only months ago.

For the official launch program, LG held a socially-responsible virtual event utilizing the platform that before the pandemic was unknown to all but the most devoted remote worker: Zoom. Hosted in Panama using the strictest of safety protocols, the OLED launch event was “attended” by some 200 content creators and tech and lifestyle journalists from the entire region: Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, the Dominican Republic and of course, Panama.

Popular Panamanian actor and musician Arian Abadi, known across Central America for leading a luxurious lifestyle, co-hosted the event with Luis Gálvez of LG and Martin Prera of Cliente Grupo DISTELSA, owner of Guatemalan high-end retail chain, Tiendas MAX, a long-time enthusiast of LG OLED TVs. The trio introduced the new GX and CX OLED TVs by highlighting the new models’ many enhancements including their exceptional picture quality. LG’s product expert then demonstrated several key features that make watching sports, movies and playing the latest video games so much better before fielding questions from the audience.

Commenting on the online format of the launch event, Dionisio Guerra, a freelance journalist from Panama, said “Although I would rather have actually been there, I really enjoyed the event and learned everything I wanted to know about LG’s new OLED TVs. And on a personal note, it was great to chat with colleagues whom I rarely get the opportunity to see these days due to travel and other restrictions.”

After participants of LG’s Zoom launch were sufficiently briefed on the newest LG OLED TVs to arrive in Central America, their names were entered into a drawing to win an LG OLED B9. Iveth Aceituno from the Honduran online publication, Hondudiario, was selected randomly to be the proud owner of a new 65-inch OLED TV. Another proud winner was Panamanian journalist Sassha Fuenmayor from Capital Financiero newspaper who received a brand-new 65-inch NanoCell TV for generating the most social media mentions of #LGOLEDTV and @lgelectronicsca.

LG’s Panama team proved once again that when given a lemon, they can make lemonade with their successful Zoom launch event to content creators across the diverse region of Central America. Still, everyone involved expressed hope that the next big product launch would be an in-person affair.

By LGEPS Staff

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LG Begins Global Rollout of Breathtaking LG PuriCare Wearable Air Purifier

A man on a street wearing LG PuriCare™ wearable Air Purifier

LG’s Advanced Air Solution Devices Makes Clean, Healthy Air Personal

SEOUL, Nov. 4, 2020 — LG Electronics (LG) announced the launch of its revolutionary wearable personal air solution which has captivated the public since its unveiling last month at IFA 2020. Starting this month, LG PuriCare™ Wearable Air Purifier will begin rolling out in key regions including Asia and the Middle East, among others.

Embodying the company’s vision to bring greater convenience and health benefits to consumers’ daily lives, the new device joins LG’s growing PuriCare lineup which includes products for the home, solutions for larger commercial spaces as well as portable battery-operated models. The latest addition to the company’s comprehensive air care solution family employs high-performance filters and sensor-controlled fans to ensure clean air and optimal breathing comfort anywhere, any time.

To deliver this new level of personal protection, LG PuriCare Wearable Air Purifier utilizes two H13 HEPA filters, similar to the filters found in the company’s residential air purifiers, to prevent up to 99.95 percent of harmful airborne matter such as viruses, bacteria and common allergens from entering the respiratory system.¹This is made possible through DUAL Fans and a patented Respiratory Sensor which allows users to effortlessly breathe pure, filtered air in almost any environment. The sensor detects the cycle and volume of the wearer’s breathing and automatically adjusts the three-speed DUAL Fans accordingly, speeding up when inhaling and slowing down to reduce resistance when exhaling.

Designed after extensive ergonomic facial analysis to fit snugly on most adult faces, LG PuriCare Wearable Air Purifier minimizes air leakage around the nose and chin and is comfortable to wear for extended periods of time. The built-in rechargeable 820mAh battery delivers up to eight hours of operation at low speed and two hours on the highest setting.² And because key components such as filters, inner cover, face guard, ear straps and strap extenders are easy to remove or replace, the PuriCare Wearable Air Purifier is easy to keep hygienically clean.

LG’s advanced personal air solution comes with the PuriCare Wearable Air Purifier Case featuring LG’s UVnano sanitization technology to eliminate 99.99 percent of harmful germs in just 30 minutes using UV-C LED lights. The case can also remove moisture from internal components caused by the wearer’s breath, charge the device from empty to full in just two hours and even send a notification to a smartphone via the LG ThinQ™ app when filters need replacing.

“PuriCare Wearable Air Purifier was developed to address the growing demand worldwide for products that can improve personal hygiene at a time when it’s needed most,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “This groundbreaking device offers a new level of portable protection, making it possible for consumers to comfortably breathe clean air on-the-go so they have one less thing to worry about.”

Key Specifications:

Size: 156 x 110 x 63 mm
Weight: 126g
Filter: H13 HEPA Filter (2 EA)
Battery: Rechargeable 820mAh
Recharge Time: 2 hours
Usage Time: 4 hours (min.) – 8 hours (max.)
Fan: Dual Inverter Motor
Fan Speed: 3 Steps
Sensor: Respiratory Sensor
Connectivity: USB C Type
Color: White

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¹ Blocks 99.95% of harmful particles with 99.95% elimination rate H13 HEPA filters, removing micro particles such as dust, virus, bacteria and allergen. Certified by TÜV Rheinland for ability to. eliminate 97.3 percent of viruses, 93.5 percent of bacteria in a room size of 8 m³and 99.1 percent of pollen in a room size of 3 m³ at an ambient temperature of 25±2 degrees Celsius and a relative humidity of 50±10 percent. Product specifications may vary depending on regions, and the performance results may vary depending on environmental conditions and other external factors.

² Certified by TÜV Rheinland for ability to eliminate 99.99 percent of Staphylococcus aureus, Escherichia coli, Staphylococcus epidermidis, Klebsiella pneumoniae, and Pseudomonas aeruginosa based on product usage at a temperature of 25 degrees Celsius. Results may vary depending on environmental conditions and other external factors.

LG and NET-A-PORTER Launch Sustainable Clothing Collection

Part of #CareForWhatYouWear Campaign, New Initiative
Helping Consumers Achieve Wardrobe Sustainability

SEOUL, Nov. 3, 2020 — LG Electronics (LG) is joining hands with NET-A-PORTER, a leading online luxury fashion retailer, to offer a limited-edition line of gorgeous, environmentally responsible clothing made from high-quality, natural materials developed to last for years. Presented by LG and available exclusively at NET-A-PORTER, the capsule collections will be part of the NET SUSTAIN platform designed to help consumers live more sustainably and reduce the global problem of fashion waste, which the World Economic Forum estimates costing countries USD 400 billion a year. ¹

The initiative is part of LG’s #CareForWhatYouWear campaign, the home appliance and consumer electronics company’s ongoing commitment to reducing its global carbon footprint in order to ensure a better tomorrow. LG’s multinational campaign invites consumers to help combat clothing waste by reducing fabric damage through proper washing² and highlights the environmental benefits of buying durable, eco-friendly clothes, repurposing garments and passing on unwanted item to those who will wear and appreciate them. To this end, LG and NET-A-PORTER teamed up with three brands committed to fashion sustainability: Mara Hoffman, Le Kasha and Bondi Born, to create fashion using 100 percent long-lasting machine washable materials for easy management without dry cleaning.

Last year, LG announced its aggressive Zero Carbon initiative, committing to achieving net-zero carbon emissions from its global operations by 2030. And as the world’s largest name when it comes to clothing care solutions, LG knows a thing or two about laundry efficiency and fabric care. With LG’s advanced clothing care trio – washing machine with AI DD™, DUAL Inverter Heat Pump dryer and Styler – customers can extend the lifespan of their favorite clothes while minimizing the impact on the planet through more efficient use of electricity. ³

“As a world leader in wardrobe care solutions we feel we have a responsibility when it comes to environmental sustainability and partnering with NET-A-PORTER raises our credibility exponentially,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “Through innovative products and initiatives LG is demonstrating its deep commitment to making the world a better place and ensuring that life’s good now and long into the future.”

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¹ https://www.weforum.org/agenda/2019/01/by-the-numbers-the-economic-social-and-environmental-impacts-of-fast-fashion
² Fabric damage reduced by 18 percent with AI DD™ when tested by Intertek on Cotton cycle with load comprising 2kg of underwear in conventional LG washer model FC1450S2W and LG AI DD washer model F4V9RWP2W. Results may differ depending on load composition and environmental factors.
³ Washer tested by Intertek based on IEC 60456 Edition 5.0 on TurboWash39 cycle with 5kg of IEC load compared to conventional Cotton dycle (F4V9RWP2W vs. FC1450S2W). Results may differ depending on load composition and environmental factors. Dryer tested in energy efficiency classes from A+++ to D according to IEC standards, Cotton cycle and Energy Mode. LG DUAL Inverter Heat Pump dryer models offer A+++ energy efficiency. Results may differ depending on product models within the region. Styler removed 92 percent of Perchloroethylene generated during dry cleaning when tested by Intertek in Sanitary–Normal mode.

LG ANNOUNCES THIRD-QUARTER 2020 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Record High Third-Quarter Revenue and Operating Income Margin
Reflect Strong Home Appliance, Consumer Electronics Growth

SEOUL, Oct. 30, 2020 — LG Electronics Inc. (LG) today announced third-quarter 2020 consolidated revenue of KRW 16.92 trillion (USD 14.24 billion) and operating profit of KRW 959 billion (USD 807.14 million). Both sales and profits were the highest for a third quarter in 62-year history of LG Electronics. Led by strong growth in home appliances and home entertainment, overall sales increased 7.8 percent and operating income improved by 22.7 percent compared with the same period last year.

The LG Home Appliance & Air Solution Company reported third-quarter revenues of KRW 6.16 trillion (USD 5.18 billion), an increase of 15.5 percent from the same quarter last year and the highest quarterly sales in the company’s history thanks to a growth in demand for steam-capable appliances such as washing machines and Stylers. The company also recorded its highest ever third-quarter operating profit of KRW 671.5 billion (USD 565.2 million) an increase of 56.6 percent from the same quarter last year. Profit margin of 10.9 percent marked the third consecutive double-digit quarter for the company, which expects to maintain this momentum in the fourth quarter with plans to grow profitability even more through better cost optimization.

The LG Home Entertainment Company posted sales in the third quarter of KRW 3.67 trillion (USD 3.09 billion), 14.3 percent higher than the same period last year driven primarily by the resurgence in demand of premium products such as OLED and large screen TVs in mature markets of North America and Europe. Operating income of KRW 326.6 billion (USD 274.88 million) increased 13.2 percent from the same period of 2019 as a result of more strategic marketing investments despite higher LCD panel prices. The company aims to continue its success by increasing the proportion of premium TVs and to grow online sales.

The LG Mobile Communications Company generated KRW 1.52 trillion (USD 1.28 billion) in sales in the third quarter, virtually unchanged from last year, and 16.5 percent higher than in the previous quarter. Third-quarter operating loss narrowed from a year ago to KRW 148.4 billion (USD 124.9 million) due in large part to increased efficiency in production, cost savings from increased ODM (original design manufacturing) and stronger demand for mass-tier models. The company plans to strengthen its mass-tier lineup in North America and Latin America as well as continuing to improve operational efficiency.

The LG Vehicle Component Solutions Company recorded quarterly revenues of KRW 1.66 trillion (USD 1.39 billion), a 23.5 percent increase from the same period the previous year while an operating loss of KRW 66.2 billion (USD 55.7 million) narrowed significantly from the previous quarter as the main OEMs in North America and Europe resumed production and cost management efforts took effect. In the fourth quarter the company plans to maximize sales through intense supply chain management and further improve profitability with better cost management.

The LG Business Solutions Company generated third-quarter sales of KRW 1.48 trillion (USD 1.25 billion), an increase of 13.4 percent from the previous quarter and 1.9 percent lower than last year. Operating profit of KRW 77.0 billion (USD 64.8 million) declined 31.1 percent from the same period a year earlier and 22 percent lower than the previous quarter. To improve business-to-business performance in the final quarter of the year, the company is planning to more aggressively target non face-to-face sales opportunities, improve product competitiveness and strengthen online marketing activities.

2020 3Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending September 30, 2020. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,188.15 per USD.

Earnings Conference and Conference Call

LG Electronics will hold an English language conference call on October 30, 2020 at 16:00 Korea Standard Time (07:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3130 and enter the passcode 6418#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 15:00 on October 30, 2020. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. The webcast replay will be available at https://irsvc.teletogether.com/lge/lge2020Q3_kor.php.

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CREATING A MORE SUSTAINABLE WARDROBE

It was bound to happen.

The ease with which consumers today buy clothes online has resulted in a rise of “disposable” fashion. A sharp increase in the volume of clothes being thrown away after very little use – an alarming 5.8 million tons of it a year – equivalent to the weight of the Great Pyramid of Giza!¹

Encouraging people to take small steps to help tackle the global problem of fashion waste and achieve a more sustainable lifestyle, LG Electronics is sponsoring a digital campaign, #CareForWhatYouWear, to educate consumers on how to make clothes last longer. Named numerous times as one of the most sustainably managed companies in the world, LG believes that everyone can make a difference by choosing quality, environmentally friendly clothes, repurposing what we already own and passing on unwanted items to those who will wear and appreciate them.

The campaign features LG’s industry-leading clothing care solutions to help consumers develop a more sustainable wardrobe. Leveraging the latest technologies to make clothes last longer, the company’s state-of-the-art washing machine, advanced low-temperature dryer and the clothing management system can effectively clean, refresh and protect favorite garments.

For example, LG’s latest front-loader washing machine featuring TurboWash™ 360 can power away dirt, grime, sweat and grease to keep clothes looking great and feeling fresh year after year. Spraying jets of water and laundry detergent in four different directions at once, the washer easily removes soiling from ruining the pieces you love to wear.

What’s more, the washer’s Artificial Intelligence Direct Drive™ (AI DD™) draws on more than twenty thousand pieces of laundry information amassed by LG to produce washing patterns tailored to the weight and fabric softness of each load. The washer also automatically selects the optimal settings for each load and reduces fabric damage by an impressive 18 percent, removing any worry about choosing the wrong cycle and ensuring that clothes won’t age prematurely.²

LG’s dryer with DUAL Inverter Heat Pump™ is also kind to fabrics. Unlike conventional heater dryer models, this dryer utilizes lower temperatures to achieve desired results, revitalizing and softening laundry without causing more wear than necessary.

Rounding out LG’s effective lineup of laundry solution is the Styler, a unique wardrobe management system that is ideal for refreshing clothing in an eco-friendly way. Uses TrueSteam™ technology powered by pure water, Styler takes care of smells, reduces visible wrinkles and removes over 99.9 percent of germs and bacteria as well as allergens. ³

While Refresh cycle works well for items made from nylon, polyester and other synthetic textiles, Gentle Dry cycle is designed for natural fabrics such as wool, alpaca, cashmere and linen. Download the Air Fresh cycle ⁴ to the ThinQ smartphone app for a convenient home alternative to caring for leather jackets and fur coats without having to resort to professional dry cleaners and harsh chemicals.

With outstanding fabric care, fine-tuned washing cycles and proven allergy and bacteria removing properties, LG’s convenient and effective end-to-end clothing management trio can help to make clothes last longer and contribute to a more sustainable lifestyle.

LG’s #CareForWhatYouWear digital campaign invites consumers to help combat the issue of fashion waste and share their personal experiences of keeping favorite items of clothing looking great season after season. To learn more about #CareForWhatYouWear, check out https://youtu.be/ft1_E33UUQI.

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¹ “Textiles and the environment in a circular economy.” European Environment Agency, 2019.

2 Tested by Intertek on Cotton cycle with load comprising 2kg of underwear in conventional LG washer model FC1450S2W and LG AI DD washer model F4V9RWP2W. Results may differ depending on load composition and environmental factors.

3 Certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens and Esche-richia coli and Staphylococcus aureus bacteria. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA).

4 Cycle name may vary depending on regions and product models.

[Executive Corner] Creating New Lifestyle Possibilities by Innovating in TV Design

In consumer electronics, form factor refers to the physical size and shape of a particular product. In the TV industry, form factor is mainly driven by advances in display technology. All trends indicate that flexible displays will lead the way forward in the TV space, presenting consumers with new alternatives to the rigid, rectangular boxes that have occupied living rooms since after the second world war.

The main reason for the importance of form factor innovation in today’s TV market is to address the concern that stagnation in a technology industry usually means irrelevance. In other words, a technology that doesn’t innovate will soon be overtaken by something that does. And a landscape that has been dominated by the same rigid LCD display for more than two decades does not bode well for the future of the industry.

There are, mind you, other reasons for the need to innovate the TV form factor: increased mobility of consumers, convergence among devices, evolution toward smart devices to name a few. These factors have set the stage for a TV with a form factor to complement consumers’ lifestyles, suited for any space or environment.

LG SIGNATURE OLED R is LG’s response to the call from both industry and consumers alike for an innovative, new form factor in TVs. Delivering an entirely new paradigm in the TV space, an early version of this futuristic product caused much excitement and many jaws to drop when it was initially unveiled to the world early last year.

Until now, TVs were seen as just another home appliance, i.e. a single function box that took up a lot of space. LG SIGNATURE OLED R was the company’s attempt to rewrite the rule book and to change the perception of what a TV is and could be. LG SIGNATURE OLED R is an enabler of a lifestyle that speaks to a new kind of user experience that emphasizes spatial value.

LG’s rollable TV allows customers to curate their space without restrictions as the disappearing screen enables use of the full room when the TV is not in use. A typical TV is difficult to ignore as the the expansive black display is impossible to ignore when not in use. Solutions which include projectors with screens that disappear into the ceiling and TVs behind sliding panels come with their own set of downsides such as the time and carpentry expertise required. Unlike these other options, LG SIGNATURE OLED R comes with the ability to change the size of the screen depending on the content desired: Full View for immersive watching, Line View for news, weather or time and Zero View to hide the screen entirely with the option to use the base as a premium soundbar.

OLED display technology is central to creating this innovative form factor as the light-emitting diodes in OLED don’t require the thick backlight required in conventional LCD – including quantum dot – TVs. The flexible and bendable characteristics of OLED allow for a variety of interesting and slimmer TV designs. All these benefits come without a sacrifice in picture quality. Thanks to its near-infinite contrast ratio, rich colors and deep blacks with a wide viewing angle are inherent to all OLED TVs.

For a TV manufacturer, innovating form factor can offer a competitive edge and an effective means to differentiate itself in a crowded TV market. A product that delivers new spatial value to customers in the form of a rollable display is a benefit that no LCD TV could ever match. Because to be successful in today’s market, form factor innovation must offer more than just a different design. In the case of LG SIGNATURE OLED R, the real consumer benefits come in the form of an intuitive interface, exclusive content and unique user experience.

LG understands that technology makes innovation such as LG SIGNATURE OLED R possible, but imagination is what will drive the TV market forward with the next generation of displays.

By Baik Seon-pill, LG TV Product Strategy Team Leader

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LG Newsroom