LG and Magna Sign Joint Venture Agreement and Announce Leadership Team

LG Magna e-Powertrain headquarters in Incheon, South Korea

New Company to Fuse Magna’s and LG’s Electric Powertrain
Strengths to Accelerate E-Drive Component Development

SEOUL, South Korea and AURORA, Ontario, Canada, July 28, 2021 – LG Electronics (LG) and Magna International Inc. (Magna) today signed the transaction agreement which establishes a joint venture between the two companies. The new company, to be called LG Magna e-Powertrain, is headquartered in Incheon, South Korea and will be led by a strong management team.

Leading the new company will be CEO Cheong Won-suk, a 20-year LG veteran who was most recently vice president and head of the LG Vehicle component Solutions Company’s Green Business. Prior to LG, Cheong spent nearly a decade with Daewoo Motors R&D.

Javier Perez, who has been with Magna since 2016, will be the new company’s COO. He will be responsible for overseeing the day-to-day operations of the joint venture. Perez brings nearly a quarter century of automotive manufacturing and quality control experience to LG Magna e-Powertrain, 18 of those years based in Asia.

The creation of the joint venture unifies Magna’s strength in electric powertrain systems and world-class automotive manufacturing with LG’s expertise in component development for e-motors and inverters. Announcing LG Magna e-Powertrain’s executive team marks a key milestone for the joint venture company, which will manufacture e-motors, inverters and on-board chargers and, for certain automakers, related e-drive systems.

The design, engineering and manufacturing synergies created by LG Magna e-Powertrain is expected to enable both companies to quickly react to market trends and capitalize on the growing global shift toward vehicle electrification. The new company will develop powertrain components that offer automakers a scalable portfolio, from complete solutions enabling electrification and functionality to integrating intelligent operating software and controls in new e-drive systems.

“Partnering with Magna enables LG to scale up its global production, provide additional business opportunities and offer synergies in procurement and technological innovation,” said CEO Cheong. “The integrated and collaborative approach is expected to deliver quickly for customers and capitalize on the rapid growth of the worldwide electric powertrain market.”

“The market for e-motors, inverters and electric drive systems is expected to have significant growth between now and 2030. Our joint venture company brings together experts from Magna and LG to deliver a world-class portfolio of electric solutions,” said COO Perez. “Leveraging existing technologies, engineering capabilities and global footprints, LG Magna e-Powertrain seeks to enable advancements that help automakers achieve some of the biggest challenges ahead in electrifying their full vehicle lineups.”

LG Magna e-Powertrain will be made up of more than 1,000 employees in the United States, South Korea and China.

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Sustainability Priorities at a Glance

An illustration displaying contrasting eco-friendly and eco-harmful societies with the phrase, "Life's good toward a better life for all"

[Graphics News] Sustainability Priorities at a Glance

It was in 2018 that LG Electronics announced its sustainable management objectives and its strategy to achieve these goals. Earlier this year, LG embarked on an ESG-based directives largely rooted in the sustainability goals. Then on July 21, LG published its 2021 Sustainability Report, a “report card” of its progress over the past three years since the announcement.

Here we take a look at some of LG’s key ESG priorities and future objectives.

Key among LG’s ESG efforts is to move toward having zero negative environmental impact from its business activities. Progress is achieving 95 percent in waste recycling rate at production sites and reducing emissions during production by half of its 2017 emission and most significantly, transitioning to 100 percent renewable energy by 2050.

LG is heavily invested in thoughtfully designing products and services that contribute to a sustainable future, with nearly 2,000 LG products recognized as environmentally responsible by third party certification bodies as of 2019. Last year, 432 products – from monitors and PCs to air conditioners and refrigerators – received the Energy Star certification from the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE).

To contribute to the creation of an inclusive society, LG pursues growth through diverse activities that promote the coexistence of society and business, with a heavy focus on empowering local communities. For example, more than 71,000 individuals are currently participating in LG’s Technology That Cares program to improve social welfare through LG technology and products and almost 2.8 million around the world are involved in the Trustworthy Partnership initiative to support the growth and independence of LG business partners.

Additionally, LG believes in the importance of creating social value by improving product accessibility so all customers can benefit from its products. Through the thoughtful application of its technologies and solutions at the beginning of the product development stage, LG is confident that it can make its products more convenient and accessible to the elderly, people with disabilities and other consumers with physical challenges.

For all its challenges, LG’s leadership is committed to ESG compliance and developing an ESG management system to drive diversity, rationality and transparency by internalizing a culture of ESG within the company. The journey toward sustainable development by maximizing positive environmental values and pursuing inclusive growth for all is, at the end of the day, what LG’s Life’s Good philosophy is all about.

Click here to download the full report to learn more about LG’s comprehensive ESG initiatives.

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[Executive Corner] Putting Employee Well-Being Above All Else

Carlos Olave, LG Global HR Leader, having a discussion with another LG employee.

The last year and a half have been the ultimate test of resilience for everyone and HR at LG has been at the forefront of managing these difficult times. Throughout the pandemic, the HR team navigated new ways for employees and management to work as the company has been forced to rethink and adapt to the new environment.

Here at LG, the health and safety of our employees are our highest priorities. In this regard, we have always led by example such as the time we made the difficult decision to be the first multinational company to withdraw from Mobile World Congress, the largest trade show in the industry, at the start of the pandemic as we felt it was the only way of ensuring the safety of our employees, customers and partners.

Since early last year, LG’s HR teams across the globe have been reinforcing business and organization sustainability as well as continuous internal communication and transparency at all levels. It is this close alignment in direction that has allowed HR to act swiftly and provide invaluable support across the organization and to our valued employees since the very beginning.

To provide the best working environment possible, aligning LG’s HR leaders around the world immediately proved vital, with constantly open and transparent communication making this all possible. To guarantee that our global HR teams were on the same page, we created specific communication channels to deliver video presentations on the direction of our global HR strategy as well as employing more frequent virtual face-to-face discussions with HR leaders from around the globe.

As well as taking care of employees’ physical health, LG made an equal effort to support their psychological and mental health. In India, one of the countries hit particularly hard, we went above and beyond to support the physical and mental health of our staff. First step was to implement a Happy Calling system which involved our HR staff calling each employee every four to five days to check on their well-being and ensure that they and their families are safe and well looked after. This system allowed us to help employees from the privacy of their homes by accepting all questions and requests confidentially.

For global employees working from home, we wanted them to stay connected and collaborate as a team. To foster this, we hosted various online group activities including remote yoga classes, virtual lunches, happy hours and online cooking lessons for the whole family. We implemented various new programs because of our firm belief in the importance of human connections among employees. We have faith that these activities help our employees take on one of the most difficult times in modern history.

Our health and well-being initiatives are not entirely new as we have been carrying out such activities for some time. These activities were already in place to cultivate growth among employees all around the world, regardless of their location. As a purpose- and principle-oriented company, LG’s people management philosophy pursues personal and professional growth in every single aspect, including health and well-being.

As the global head of HR at LG, my focus has always been on supporting LG Electronics and its talented workers and preparing them for the future by transforming the way we work together, nurturing the talent and capabilities of our people so that we may succeed and grow together in a fast, innovative and highly competitive market.

The pandemic showed us the importance of this goal in all its clarity.

By Carlos Olave, LG Global HR Leader

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New Additions to LG TONE Free Lineup Deliver Enhanced Performance, Greater Convenience

LG TONE Free earbuds in Pearl White, Haze Gold, and Charcoal Black as they charge in their cases

LG’s Innovative Earbuds Offer Even More Features
Including Spatial Processing, 3D Sound Stage and Whispering Mode

SEOUL, July 26, 2021 — LG Electronics (LG) is updating its true wireless stereo listening experience with the announcement of the new 2021 LG TONE Free FP series earbuds. Ideal for those who lead active, high-energy lifestyles, the newest LG TONE Free models feature several enhancements to complement the already comfortable in-ear fit, advanced Meridian-tuned sound, powerful active noise cancellation and hygiene-boosting UVnano charging case offered in two of the three models.

With fit and comfort top priorities for the LG TONE Free lineup, LG collaborated with a leading ergonomic design technology lab to analyze hundreds of subjects’ ears, resulting in Arc Design with an earbud stem 4.4 millimeters shorter than on previous models to create the perfect balance and fit for an active lifestyle.¹ And because the FP series earbuds are IPX4 rated, the earbuds can be worn without worry during hard workout sessions or in the rain.

New to LG TONE Free lineup is Headphone Spatial Processing from Meridian Audio which envelops the listener with sound that seems to originate from all directions. Another new enhancement is 3D Sound Stage, which expands the sound stage via spatial up-mixing to bring users more lifelike audio for a more captivating listening experience. With larger, upgraded drivers and diaphragms featuring silicone edging allowing for more flexibility and movement, the new TONE Free models now deliver more powerful bass without compromising clarity or detail.

With three microphones in each earbud, the new FP series earbuds offer a better calling experience by making the user’s voice clearer and with less intrusive ambient noise getting in the way. New Whispering Mode allows for greater call privacy and clarity, allowing users to hold the right earbud close to their mouths as a dedicated microphone, the perfect solution for making and taking calls in environments such as a library or crowded subway.

Active noise cancelling on both new TONE Free earbuds eliminate low-frequency sounds that can’t be completely blocked by the passive noise cancellation eartips. The microphones on the earbuds listen for ambient noises and neutralize them by producing identical sound waves that are inaudible to the listener, leaving just soundwaves from the music or podcast to enjoy.

Again with the industry’s only auto-cleaning UVnano charging case to keep the eartips clean to reduce the chance of inner ear infections, the UV-C LED built into the TONE Free cases is tested to reduce bacteria on the earbuds’ speaker mesh by 99.9 percent in just five minutes when charging wired or wirelessly.² For additional hygiene, both new models also feature medical-grade, hypoallergenic ear gels to reduce the risk of skin irritations in the ear canal.³

LG’s newest TWS earbuds now deliver greater user convenience with wider compatibility, simpler connectivity and maximum durability. LG earbuds quickly and easily pair with a wide range of devices including Windows PCs and laptops while FP9 with Plug & Wireless enables the charging case to double as a wireless dongle, especially handy on airplanes. By plugging the case into a smartphone, gaming console, or other compatible device via USB-C to AUX cable, users can experience both complete freedom and low-latency sound.⁴

For longer enjoyment and extended on-the-go convenience, LG’s new earbuds guarantee exceptional battery life, delivering up to 10 hours of playback time between charges for a total of 24 hours of usage when used with the charging case. And with quick charge, five minutes in the case equates to one full hour of listening, perfect for those times when you forget to charge the night before. For listeners who want wireless charging, LG TONE Free FP8 has that covered.

Paired with the TONE Free app, LG’s newest earbuds deliver even more capabilities with access to an equalizer, Ambient Sound mode, touch control customization and Find My Earbuds to help locate either earbud when lost or misplaced. The app also features LAB, where users can access special settings such as Whispering Mode and Game Mode.

The new LG TONE Free FP series will be available starting this month in key markets in a range of sophisticated colors such as Charcoal Black, Pearl White with FP8 and FP9 also offered in Haze Gold.

Specifications:

	FP9	FP8	FP5

Active Noise Cancelling	O	O	O
UVnano	O (during wired charging)	O (during wired & wireless charging)	X
Medical-grade Ear Gels	O	O	O
Sound Solution	Meridian	Meridian	Meridian
3D Sound Stage	O	O	O
Plug & Wireless	O	X	X
Microphones	3 mics	3 mics	3 mics
Ambient Mode / Chat Mode	O	O	O
Multi Pairing	O	O	O
Swift Paring	O	O	O
Wireless Charging	X	O	X
Battery Life (ANC off)	Up to 24hrs (earbuds 10hrs)	Up to 24hrs (earbuds 10hrs)	Up to 22hrs (earbuds 8hrs)
IP Rating	IPX4	IPX4	IPX4
OS Compatibility	Android / iOS	Android / iOS	Android / iOS
Colors	Charcoal Black / Pearl White / Haze Gold	Charcoal Black / Pearl White / Haze Gold	Charcoal Black / Pearl White

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¹Collaboration with the Ergonomic Design Technology Lab at POSTECH, one of Asia’s leading science and technology universities.
²Independent testing shows UVnano charging case eliminates 99.9 percent of Escherichia coli, Staphylococcus aureus and Klebsiella pneumonia bacteria on earbuds within five minutes during charging. UV LED function works only during charging and the FP9 case must be connected to external power source.
³Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements.
⁴Plug & Wireless feature not compatible with all gaming consoles.
Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions

Stronger Together, Supporting Families Affected by Autism

Justine Buisson, Franck Riboud, Ko Jin-young, Park Sung-hyun and Heaven Lee

Even while the home-bound lifestyle has been an adjustment for everyone, it has proved particularly challenging for children with Autism Spectrum Disorders (ASD) and their families. Having to study and keep up with the required schoolwork without the help of professional educators and their usual classroom environments cannot by easy for any students. Providing round-the-clock care and support while working remotely has especially placed the parents of kids with ASD under considerable stress.

Since 2008, French organization Sur les bancs de l’école has dedicated itself to helping children with ASD and their families to overcome educational and life challenges. Currently it is supporting 200 affected youth and their loved ones in France. In recognition of Sur les bancs de l’école’s valuable work, LG SIGNATURE recently held an online charity auction ‘STRONGER TOGETHER’, for children with ASD in Paris from July 8 to July 18.

The auction highlighted the brand’s ongoing partnership as well with the Amundi Evian Championship, one of the most prestigious tournaments in women’s professional golf. Ko Jin-young and Park Sung-hyun, two of the world’s top golfers and global ambassadors for LG SIGNATURE, gave up their time and prized possessions to support the auction and raise awareness for the brand’s chosen cause. The auction received considerable interest with bids coming in from all over the globe. STRONGER TOGETHER brought in an impressive tally of USD 114,825, all of which will go to Sur les bancs de l’école for children and families affected by ASD.

The LG SIGNATURE OLED R, LG SIGNATURE Refrigerator and LG SIGNATURE Wine Cellar headlined the auction. Another popular item up for bid was a one-night stay at the luxurious Hotel Royal at the Evian Resort – the glamorous venue of the Amundi Evian Championship.

Participants in the online auction were also delighted to have the opportunity to interact with Ko and Park virtually, who both kindly donated tournament-used equipment and apparel. The exclusive items included Ko’s Epic Flash driver used during the 2020 LPGA tour, and Park’s TaylorMade P750 8 iron, which golf fans might recognize from the TaylorMade promotional video she filmed with Tiger Woods.

An official sponsor of the Amundi Evian Championship since 2017, LG SIGNATURE has great respect for, and a natural affinity with the artistry and technique of, the game’s top players. The brand has hosted unique events and marketing activities at the Evian Resort Golf Club every year of its partnership, including a culinary challenge featuring Europe’s top chefs and the renaming the eighth hole to LG SIGNATURE Hole and appliance prizes for any player who could sink a hole-in-one.

LG SIGNATURE, as a proud supporter of the Evian Championship and Sur les bancs de l’école, is grateful to all the fans who participated in the charity auction benefitting ASD-affected families, delivering the message to the world that we’re stronger together, especially during these challenging times.

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For Top Athletes, Breathing Clean, Pure Air While Training is Now a Reality

A woman wearing the newest LG PuriCare Wearable during a workout

In the past 16 months, the face mask has become a necessity – as well as an accessory – worn by billions of people across the globe. While effective, it’s no secret that face masks worn for extended periods of time can get uncomfortable. They fog up eyeglasses, make your jaw sweat more and can restrict airflow when breathing hard, such as during exercise. LG engineers experienced in air purification technologies looked into the challenge of staying safe while minimizing the inconveniences of face masks and have come up with a new personal air solution that is not only more effective than traditional masks, but looks stylish to boot.

The latest iteration of LG PuriCare^™ Wearable Air Purifier introduces a number of improvements to the earlier beta model. Employing LG’s unique air solution technology, the new PuriCare Wearable delivers enhanced all-around performance with a smaller, lighter, more efficient motor. What hasn’t changed are the reliable LG DUAL fans which control air flow automatically¹ by sensing the user’s breathing patterns to make breathing easier and more natural.

Photo Credit: Instagram (@ratchanokmay ) of Ratchanok Intanon, Thai badminton player

The new PuriCare Wearable’s lightweight design makes it easier to wear throughout the day. Weighing in at only 94 grams, the device can be worn comfortably up to 8 hours with its 1,000mA which recharges in two hours with the included Easy Charge USB cable.² The PuriCare Wearable’s sleek, ergonomic design minimizes air leakage around the nose and chin to create a tight but comfortable seal for hours.

What wearers will appreciate most is the built-in microphone and speaker employing VoiceON technology, no longer requiring users to pull down their mask or raise their voice to carry on a conversation. VoiceON automatically recognizes when users are talking and amplifies their voice through the built-in speaker so listeners don’t have to strain or lean in to hear every word.³

The newest LG PuriCare Wearable Air Purifier was worn by 120 Thai athletes, coaches and staff as they departed Suvannabhumi Airport Bangkok for the summer games in Tokyo. The device will officially launch in Thailand in August, with other markets to follow once approved by local regulators.

Improved for better breathing with the most advanced wearable technology in the industry, the lighter, slimmer, more advanced PuriCare Wearable Air Purifier will satisfy the needs of everyone seeking maximum convenience and comfort without compromising style and clean air.

Take it from the best athletes in Thailand.

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¹ Certified by Air Cleaning Association and observed by TÜV Rheinland for ability to adjust air flow automatically according to the breathing flow by testing automatic breathing interlock test through a breathing simulator under 10-40 LPM breathing test conditions at LG Electronics Gasan R&D Campus using test model AP551AWFA.
² Weight not including accessories. Battery life varies by actual usage, and other external factors.
³ Certified by Korea Electronics Technology Institute, Next-Generation Sound Industry Support Center (NSSC) for obtaining over 0.75 (Excellent) on the STI (Sound Transmission Index) evaluation under the anechoic chamber and speaker test standards at Next Generation Sound Industry Support Center Test Lab using test model AP551AWFA.

TWS Earbuds for the Football Fan Who Has Everything

Ragnar Ache, who plays striker for the Bundesliga’s Eintracht Frankfurt football club, posing with the Eintracht Frankfurt TONE Free

As sports leagues around the world return to playing in front of spectators, global companies and brands are eager to be a part of the action. Well targeted sports marketing is a win for both sides; sports teams can give its fans a sense of belonging in their everyday lives with products featuring the team’s logo, and brands can promote the product’s benefits to the fans.

To give avid football fans even more to get excited about, LG is introducing a special edition of its true wireless stereo LG TONE Free FN6 in partnership with Germany’s beloved Eintracht Frankfurt football club of the Bundesliga. With the team’s logo prominently displayed on the box and charging cradle, there’s no doubt to the owner’s allegiance. The Eintracht Frankfurt TONE Free will only be available for sale at the club’s fan shop to accentuate its exclusivity.

LG TONE Free is ideal for those who lead active lifestyles without worry about wires and tangles. The earbuds deliver a premium listening experience with tuning and technology by longtime LG partner, Meridian Audio. The realistic soundstage completely immerses listeners so they forget they’re even wearing earbuds at all. And just a simple tap lets in outside sounds for a quick conversation, when crossing the street or to hear a public transportation announcement without having to remove an earbud.

And when it comes to hygiene, no other TWS earbuds on the market today can match the LG TONE Free FN6. Its innovative UVnano charging case that harnesses the power of ultraviolet-C light to refresh the earbuds’ speaker mesh effectively kills pathogens such as bacteria during the powered charging cycle.¹ In just minutes the speaker mesh is germ-free and fully powered for hours of listening pleasure. The eartips are made from soft, medical-grade ear gel that is both non-toxic and hypoallergenic for all-day comfort.² And because these buds are rated IPX4, there’s no need to worry when working out or running through the rain.

Earlier this year LG teamed up with The Football Association to offer limited edition TONE Free (model FA4) for English fans to show their support during the postponed Euro 2020. Through its support of football and its loyal fans, LG is making a name for itself when it comes to premium sound quality with hygienic benefits, features that no other pair of earbuds can claim.

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¹Independent testing shows that the UVnano charging case eliminates 99.9 percent of bacteria on the earbud speaker mesh in ten minutes while charging. UV LED operates only when the case is charging.
²Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements.
Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions.

LG Pledges Transition to 100 Percent Renewable Energy by 2050

A graph showing LG's global renewable energy expansion goals from 2020 to 2050.

Commitment Expands Upon Promise of Zero Carbon by 2030

SEOUL, July 21, 2021 — LG Electronics (LG) today made public its commitment to transition completely to renewable energy by 2050 as a key component of its sustainability strategy. The announcement in the just released LG Electronics Sustainability Report comes on top of its earlier promise to achieve carbon neutrality by 2030 through the Zero Carbon 2030 initiative in which LG pledged to reduce carbon emissions in the production stage to 50 percent of 2017 standards by 2030.

The transformation will be implemented region by region starting in North America where every office and manufacturing site will be powered by renewable energy within the year. LG manufacturing facilities outside of Korea are on target to convert 50 percent of their electricity needs to renewable energy in the next four years.

Achieving this objective globally will require a diverse strategy, including installing high-efficiency LG solar panels on its buildings, utilizing power purchase agreements that allow companies to purchase electricity directly from suppliers, utilizing Renewable Energy Credit (REC) certificates and participating in the Green Premium program in Korea, LG’s home market to purchase clean energy directly from the Korea Electric Power Corporation (KEPCO).

Currently LG is installing solar modules with a capacity of 3.2 MW on a manufacturing site in Noida, India, generating electricity to power LG’s administrative office as well. This project will be expanded as a part of the Clean Development Mechanism (CDM), allowing LG to secure carbon reduction certificates from the United Nations Framework Convention on Climate Change (UNFCCC).^*

“Our commitment to creating a better life for all can best be actualized by LG transition to renewable energy and achieving carbon neutrality,” said Park Pyung-gu, senior vice president at LG Electronics Safety & Environment Division. “In today’s world, innovation doesn’t just happen in the lab, they must also happen in our factories and plants. Today’s manufacturers have a once-in-a-lifetime opportunity to give the next generation a world worth inheriting and at LG, we take this responsibility very seriously.”

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* CDM project allows companies to earn certified emission reduction (CER) credits when investing projects in developing countries. CER can be traded, sold and used to meet a part of the emission reduction targets under the Kyoto Protocol.

Masters of Colors: BVLGARI’s Exquisite Jewelry on LG’s Self-Lit OLED

Masters of Colors: BVLGARI’s Exquisite Jewelry and Self-Lit OLED

LG Electronics’ SELF-LIT campaign kicks off with a collaboration with Italian luxury brand BVLGARI for its exhibition in Seoul, BVLGARI Colors. Established in Rome in 1884, BVLGARI is revered worldwide for its exclusive collections of watches, fragrances and accessories. But arguably it is jewelry that the design house is best known for. Featuring beautiful, precision-cut gemstones, precious metals of the highest grade and BVLGARI’s iconic, bold style, the prestige pieces are a gorgeous interplay of colors and textures.

For a work of art to truly be appreciated, it must be presented in the exact color or effect the creator intended. LG’s self-lit OLED technology has been deemed by BVLGARI as the only display capable of capturing the vibrancy and exquisite detail of the brand’s jewelry in all its glory. With their ability to convey immaculate color reproduction and infinite contrast, the self-lit pixels deliver exceptionally lifelike colors as well as deep blacks and a contrast ratio that provides an incredible sense of weight and three-dimensionality.

To truly showcase the mesmerizing beauty and variety of BVLGARI’s masterpieces, intriguing digital works of art by top Korean artists are displayed alongside the jewelry on LG self-lit based OLED screens. Divided into four themes titled Red, Blue, Green and Multicolored, the exhibition promises to offer an exhilarating experience that combines the best of traditional craftsmanship and the epitome of technological innovation from LG and BVLGARI, the two masters of colors.

BVLGARI Colors is the first in LG’s SELF-LIT Art project series of global exhibits celebrating the heritage and history of OLED technology. LG will again partner with BVLGARI in Milan to turn premium shopping destinations including the Galleria Vittorio Emanuele II and BVLGARI’s flagship Serpenti Gallery in Rome into SELF-LIT Streets during Milan Design Week.

What’s more, LG’s SELF-LIT Museum will see LG’s stunning OLED TVs displaying art at the world’s best-known museums while SELF-LIT Masterpiece will focus on the creativity of contemporary artists at renowned international art galleries. The self-lit technology of LG’s next-generation TVs boasts the accuracy and the color palette required to convey artists’ intentions without any compromise. Back in Seoul at the end of the year, LG’s SELF-LIT Bridge project will express the unique value of LG OLED and LG’s determination to bring consumers the best viewing experiences possible.

It’s rare for a technology to be called a work of art and yet, there is perhaps no better way to describe LG OLED. Stay tuned to see how LG OLED continues to redefine the definition of art in a way no other technology can.

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LG’s Most Compact Soundbar Delivers Room-filling Sound to Movie and Music Lovers Worldwide

The black LG Éclair and subwoofer placed below a wall-mounted LG TV to effortlessly blend into a grey contemporary living space

Perfect for Small Spaces, LG Eclair Features Immersive
Dolby Atmos Sound and Robust Bass With Low-Vibration

SEOUL, July 19, 2021 — LG Electronics (LG) announces the rollout of LG Eclair (model QP5) soundbar, its most compact model to date, starting in North America followed by other regions around the world. A 2021 CES Innovation Award Honoree, this soundbar is a great fit for contemporary lifestyles thanks to its sleek, compact design that fits well in limited spaces while still being able to deliver immersive sound.

Despite its compact size, LG Eclair delivers powerful performance with Dolby Atmos^® and DTS:X support while still keeping peace with the neighbors with its low vibration, power bass subwoofer. Measuring only 296 x 59.9 x 126mm – only one-third the width of LG’s previously smallest 3.1.2 channel Atmos soundbar, SP8YA – LG Eclair features a chic oval design and jersey fabric in classic black or white that blend in seamlessly with any modern décor.

LG Eclair’s advanced, 3.1.2 channel system with wireless subwoofer employs Meridian Audio’s tuning and technology to deliver exceptional detail and spatiality. Meridian’s Horizon technology up-mixes two channel stereo content into immersive, multichannel audio to deliver a wider soundstage for a truly immersive listening experience with tonal balance that remains authentic to the original recording.

LG Eclair offers an enhanced viewing experience thanks to 4K pass-through support which allows viewers to enjoy stunning 4K and HDR content, including Dolby Vision, on their favorite streaming services. What’s more, adaptive LG AI Sound Pro analyzes the content being played and automatically applies the best sound settings, depending on which genre of content the user is enjoying, whether it’s news, music or cinema.

Not only does LG Eclair make sound come alive, it’s also designed with convenience in mind, requiring fewer cables without sacrificing sound quality. This is possible because enhanced audio return channel (eARC) support allows for the lossless transmission of 5.1-channel, 7.1-channel and immersive audio such as Dolby Atmos and DTS:X on compatible TVs. Owners of 2021 LG TVs will also benefit from authentic and clear sound with TV Sound Mode Share, which combines the processing power of LG’s latest α (Alpha) AI processors and AI Sound Pro to reveal rich nuances of the content source.¹

Beyond sound performance, LG designed the Eclair not only to elevate the home viewing experience but to reduce its impact on the environment. This effort has resulted in LG Eclair being recognized as an Eco-Product by SGS Société Générale de Surveillance SA of Switzerland.²

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¹ TV Sound Mode Share and AI processor version vary by TV model.
²SGS Eco-Product certification based on several categories including use of recycled materials in packaging. The soundbar ships in eco-conscious packaging with internal packing material made from recycled molded pulp, an alternative to polystyrene foam and plastic.

Taking Things Back Offline to Introduce the King of TVs

A wide view of the LG 2021 TV launch event in Israel with cubed green neon lighting hanging above a room full of people.

With one of the most aggressive vaccination campaigns on Earth, Israel has demonstrated the efficacy of the coronavirus vaccine as the country nears herd immunity. With the light emerging at the end of the tunnel for Israelis, LG in Israel saw an opportune moment to celebrate the citizenry’s efforts and the country’s cautious emergence from the darkness of the pandemic.

So with lockdown restrictions eased and more people returning to life as it used to be, LG Israel felt it was the perfect time for a real live event to celebrate the local launch of LG’s 2021 TV lineup. In cooperation with its exclusive home entertainment product distributor, H.Y.E. Group, LG Israel last month invited 1,100 special guests to see the newest LG TVs in all their vibrant glory.

Under the theme of LG OLED: The King of TVs, the venue showcased the complete lineup of LG’s newest OLED TVs – LG OLED G1, C1, B1 and A1 – as well as some of the company’s NanoCell and QNED MiniLED TV models. Here, the special guests could see for themselves the just how much better LG’s OLED technology is across various TV sizes, because sometimes you just have to see to believe.

As a part of the LG’s Light Up Your World campaign, the large space was separated into four distinct zones representing key TV segments: sports, cinema, design and gaming. Each interactive area was faithfully designed to emphasize the various elements and unique values the impressive TVs have to offer every kind of viewer.

With food and drinks galore, attendees sang passionately along during the concert of popular Israeli singer Itay Levi taking to the stage to make it an even more memorable night to remember.

As one of the region’s first major offline events in more than a year, the electricity in the atmosphere was palpable. Israelis who had been patiently waiting for the end of social distancing were finally able to release all their pent-up energies in one fell swoop. And they had good reason to be hopeful. With one of the highest vaccination rates in the world, Israelis had good reason to start enjoying life again.

In the meanwhile, LG will continue to pursue unique and safe ways to introduce its innovative products to consumers around the globe.

Contributed by LG Israel

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Making Greener Choices in Everyday Life

The outlines of LG air conditioner and air purifier with photos of a living room and a forest as the background.

The recognition of environmental issues has come a long way in the past six decades since the publication of Rachel Carson’s book Silent Spring. Today, nations, international organizations and even brands are working to alleviate greenhouse gases, save plants and animals on the brink of extinction and enrich the biodiversity of our lands. For average people without billion dollar budgets, simply taking a reusable shopping bag to the grocery store, eating more environmentally-friendly foods or factoring the environment into purchasing decisions can make a difference.

With the well-being of our planet in mind, LG Electronics (LG) has been helping consumers make smarter, greener choices for years. With a long history of innovation in home appliances, residential heating and cooling systems, LG has been setting an example for consumer electronics companies to follow by developing world-class sustainable technologies that take care of chores and keep homes fresh and comfortable without leaving a large environmental footprint.

Natural Power of Steam

The TrueSteam™ technology featured in LG’s dishwasher, dryer and Styler harnesses the natural power of steam to cut through dirt and food debris and eliminate the fabric stains you can see – and the bacteria and odors you can’t.^* The high-temperature steam is created by boiling water inside the appliance, which means less harmful detergent finds its way into our wastewater systems.

Next-Generation Refrigerant

By adopting a low global warming potential (GWP) refrigerant, LG is taking its ecological responsibility to the next level by presenting solutions that pose less threat to the environment. R32, the industry’s next-generation refrigerant, has 70 percent lower GWP and requires 20 percent less gas than R410A, making the company’s heating and hot water system, Therma V, and air conditioning system, Multi V S, more environment friendly.

What’s more, LG upgraded its DUAL Inverter Heat Pump dryer lineup by switching refrigerants from R314A to R290 – one of the lowest-GWP refrigerants currently available. LG dryers meet the high standards of TÜV Rheinland required for Green Product certification thanks to their sustainable use of resources and climate change mitigation.

The restoration of our ecosystem is everyone’s responsibility. Governments, businesses, communities and individuals across the world all have a vital part to play and there’s no better time to begin our eco-friendly mission than today. It’s time to make those small, smarter changes to everyday life that will help make a better tomorrow possible.

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^* Availability of TrueSteam™ on dryer products vary by region.
Dishwasher certified by Korea Testing & Research Institute for reducing 99.9 percent of Escherichia coli, Listeria monocytogenes and Salmonella Typhimurium operating on Sanitizing Wash cycle (3-4 times final rinsing and steam emission) for 39 minutes.
Dryer tested by Korean Apparel Testing and Research Institute (KATRI) showing Steam Hygiene option sanitizes 99.99 percent of harmful bacteria including Staphylococcus aureus, Pseudomonas aeruginosa, Pneumococcal bacillus in 6.4 kilograms load (international test standard).
Styler endorsed by the British Allergy Foundation (BAF) for reducing live house dust mite and bacteria with Sanitary Normal cycle, and viruses (H3N2, H1N1, PEV, IBRV, ICHV, PEDV, MHV, and hCoV-229E) with Sanitary Heavy Duty cycle. Certified as an asthma and allergy friendly^® appliance by the Asthma and Allergy Foundation of America (AAFA).
Certified by Korea Apparel Testing & Research Institute (KATRI) comparing results using Refresh cycle.

Convenience of Amazon Alexa Comes to Third-Party Smart TVs Powered by LG webOS

Alexa Delivers User-friendly Features and
Seamless Voice Control Via LG’s Magic Remote

SEOUL, July 14, 2021 — For the first time, Amazon Alexa will be coming to a wide range of third-party TVs powered by webOS, LG Electronics’ proprietary TV platform. TV brands such as Advance, Blaupunkt, Eko, JSW, Manta, Polaroid, RCA, Seiki and Skytech as well as original design manufacturers Ayonz, Dualshine, Konka, Silicon Player, Skyworth and Xianyou, among others, will soon be offering this capability in their compatible webOS-powered TVs with Magic Remote so even more consumers can enjoy the intelligent voice recognition capabilities of Alexa.

LG’s proprietary ThinQ AI and voice recognition technologies allow webOS TV owners to simply speak into the advanced Magic Remote to get things done or get the information they need. With its point and click capability, LG Magic Remote is extremely intuitive to use and automatically recognizes and connects to set-top boxes and other compatible devices such as soundbars.

Simply long pressing the Amazon Prime Video button and speaking into the Magic Remote opens up a whole new level of convenience, enabling webOS TV owners to adjust the TV volume, change channels, play music, read news, control a smart home, tell a joke and more. For example, simply say “Alexa, open YouTube” or “Alexa, suggest comedy movies” into the remote and Alexa will respond immediately, displaying viewing options on the screen for one’s enjoyment.

“The addition of Amazon Alexa to the long list of webOS features will enhance the user experience and boost the value of our growing smart TV ecosystem,” said Jung Sung-hyun, head of content services at LG Home Entertainment Company. “Bringing together the capabilities of Alexa with the convenience of webOS to third-party TVs is a win-win-win for TV brands, customers and developers.”

The built-in Alexa feature will be activated over-the-air starting in the third quarter in North America followed by other regions including Europe and Asia.

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LG Newsroom