INTRODUCING ACTIVE NOISE CANCELLATION TO LG TONE FREE LINEUP WITH UVNANO CASE

With Meridian Sound and UV Light Case, New HBS-FN7 Delivers
Enhanced Personal Audio Experience with Unmatched Usability

SEOUL, Oct. 26, 2020 — LG Electronics (LG) is expanding its LG TONE Free lineup with the introduction of its most advanced true wireless earbuds yet. LG HBS-FN7 offers all the benefits of its LG HBS-FN6 sibling – intuitive user experience, incredibly comfortable in-ear fit and noise isolation performance, Meridian-tuned premium sound, hygienic UVnano charging case – and adds Active Noise Cancellation (ANC) to provide even greater listening pleasure and enhanced personal audio experience.

LG TONE Free FN7 builds on the already great passive noise isolation of LG TONE Free FN6 by neutralizing external sounds using three microphones in each earbud that monitor soundwaves coming from all directions. Adjustable ear gels with patented twist-fit Vortex Ribs design deliver a tighter in-ear seal to minimize outside noise seepage. With ANC activated, environmental noises are now almost completely neutralized, making every note and voice sound clearer, more natural, without losing the details from turning up the volume to maximum. Whether you’re in an airplane, at an outdoor café or on a noisy street, everything sounds as though you’re in the quiet comfort of your personal space.

Like all LG TONE Free earbuds, the HBS-FN7 features technology from Meridian Audio, the renowned British audio technology company and LG’s trusted partner in delivering superior sound. Powered by Digital Signal Processing, a technology that Meridian has been perfecting for over 25 years, the LG TONE Free FN7 can recreate a realistic soundstage that simulates the experience of listening to real loudspeakers while also delivering vocals with pristine clarity, completely immersing the listener. Accessible through the LG TONE Free app available for both Android and iOS devices, Meridian’s EQ sound settings provide an elevated listening experience via four customized presets: Natural for a clean, balanced sound, Immersive for a more three-dimensional performance, Bass Boost for extra power and depth and Treble Boost to bring greater clarity to vocals. The LG TONE Free FN7 also delivers fuller, richer bass with high quality silicone-infused drivers, dome featuring a stronger metal layer and denser texture dampers for better resolution of mid-high frequencies.

The HBS-FN7 also includes LG’s innovative UVnano charging case, first introduced with LG TONE Free FN6. Using ultraviolet light, the case helps to keep the wearer’s ears cleaner by eliminating 99.9 percent of E. coli and S. aureus bacteria on the earbuds’ inner mesh.^* New for LG TONE Free FN7, LED lighting on the top of the case makes it easy to monitor charging level and UVnano status.

“LG has always striven to deliver more options to consumers and with our newest TONE Free earbuds we are expanding our lineup to audiophiles who desire the very best that audio technology has to offer,” said Park Hyung-woo, head of LG Home Entertainment Company’s audio and video division.

Launching today in South Korea, the LG TONE Free FN7 will also be available in key markets of North America, Europe and Asia starting in the fourth quarter.

Key Specifications:

Earbud Size: 16.2 x 32.7 x 26.8 mm
Charging Case Size: 54.5 x 54.5 x 27.6 mm
Earbud Size: 16.2 x 32.7 x 26.9 mm
Battery Capacity
– Earbuds: 55mAh x 2
– Case: 390mAh
Fast Charging Time: 5 minutes for 1 hour of play
Battery Life
– Play: 7 hours (ANC off), 5 hours (ANC on)
– Earbuds + Case: 21 hours (ANC off), 15 hours (ANC on)
Connectivity: Bluetooth 5.1 (Single Device Connection)
Speaker: 2 Layered Dynamic
Microphones: 2 Outer, 1 Inner
Compatibility: Android / iOS
Bluetooth Audio Codec: SBC / AAC
Colors: Stylish Black / Modern White

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*2019 tests conducted by TÜV SÜD and Underwriters Laboratories (UL).
Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions.

LG WING IS THE “ONE” TO WATCH IN LATEST VIDEO FROM K-POP SENSATION SUPERM

A person holding LG WING in Swivel Mode which makes it useful for multitasking

For an ever-growing number of people, picking up a smartphone and watching videos on YouTube, TikTok or IGTV is just as natural as sitting down in front of the TV and flipping through channels. In the social media and viral video era, the mobile user experience must be more than just about making calls and browsing the internet. Enter LG WING, a revolutionary device that offers what no others can claim – a swiveling form factor that redefines smartphone design and usability.

Consistent with its focus on content consumption, the distinctive device even makes a cameo in the hit music video, One (Monster & Infinity) music video from K-pop supergroup, SuperM. Managed by South Korea’s hit-making factory, SM Entertainment, the group consists of seven members from chart-topping acts SHINee, Exo, NCT 127 and WayV.

SuperM made a huge splash when they arrived on the global stage in October 2019 with their EP that entered Billboard 200 at number one, making SuperM the first Asian group in history to top the U.S. album chart with a debut release. Their first full-length album, Super One, was released last month, debuting at number two on the Billboard 200. One (Monster & Infinity), the lead single from the album, has already recorded over 17 million views after just three weeks on SMTOWN, the official YouTube channel of SM Entertainment. Showing off LG WING’s unique capabilities prior to launch to millions of fans via SuperM’s biggest music video of 2020 was rare opportunity.

At the beginning of the highly stylized and energetically choreographed music video, Taeyong is seen swiveling an LG WING to view directions to some unknown destination. At the end of the video, Taemin, standing alone on a hillside in a mist-shrouded wilderness, glances down at his LG WING to reveal a mysterious symbol as the video draws to a close.

SuperM’s fans also got a chance to interact with their idols and see more of LG WING at a recent event on V LIVE, the live video-streaming service operated by NAVER, South Korea’s largest online platform. Throughout the light-hearted session, SuperM members introduced some of the LG WING’s unique features in an actual setting, such as filming each other using the Gimbal Motion Camera feature and viewing content on the Main Screen while commenting and chatting with other users on the Second Screen.

The industry’s first Gimbal Motion Camera feature enables users to capture smoother footage and easily adjust lens angle with its on-screen joystick, very much like an actual gimbal. And, as SuperM demonstrated, the two screens of LG’s boundary-pushing device present myriad possibilities for multitasking.

Making it easier and more fun to keep up with the latest dances, memes and crazes on social media, LG’s inspired creation delivers a seamless and much-expanded viewing and user experience – one that has already won over some of K-pop’s hottest performers.

Visit https://youtu.be/-MyvZMiRGvE to view the SuperM’s One music video on YouTube and and www.vlive.tv/video/214838 to experience LG WING with SuperM on V LIVE.

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LG and Luxury Italian Lifestyle Brand Molteni&C Agree to Develop Future Joint Projects

Coming Together to Showcase the Art of Luxury Living,
Timeless Aesthetics and Advanced Technology

SEOUL, Oct. 20, 2020 — LG Electronics (LG) and premium Italian designer furniture and lifestyle brand Molteni&C S.p.A have agreed to pursue a variety of joint projects including exhibitions and events on behalf of the LG SIGNATURE brand. The collaboration will give consumers the opportunity to experience the refinement and convenience of luxury living by showcasing the craftsmanship of Molteni&C and the technological and design leadership of LG SIGNATURE.

LG’s flagship LG SIGNATURE OLED 8K TV on display at the Molteni Museum in Giussano outside of Milan, Italy, is the first collaboration and a testament to the two companies’ shared vision and philosophy. A second LG SIGNATURE OLED 8K will be showcased at the new Molteni&C flagship store opening in Paris, France later this year with other LG SIGNATURE products to be displayed at Molteni&C stores in Europe and North America.

The Molteni Group was founded by Angelo Molteni in 1934 and quickly gained a reputation for exquisitely crafted, high-quality furniture pieces – a reputation that has only grown stronger over the years. Today, the distinguished brand has found a new audience, as the timeless appeal and effortless elegance of the brand’s gorgeous collections resonate with design-conscious millennials worldwide. Molteni&C’s The Art of Living philosophy resonates closely with LG SIGNATURE’s belief in The Art of Essence as both the pursuit of stylish, functional design and the use of the latest technologies and techniques further unite these two premium brands.

“Collaborating with Molteni&C, a company that shares our vision and is aligned with our core values, is a win-win for everyone, especially consumers who appreciate the finer aspects of life,” said Kim Jin-hong, head of LG Electronics’ Global Marketing Center. “Through this joint effort we hope to demonstrate how combining cutting-edge technologies with beautiful, modern aesthetics can create a more luxurious, refined living space.”

“It is a pleasure to be collaborating with LG SIGNATURE and we look forward to bringing consumers an experience that demonstrates the immeasurable value of good design,” said Giulia Molteni, director of marketing and communications at the Molteni Group. “Through our furniture and LG SIGNATURE’s products, it is possible to achieve a living environment where both beauty and functionality exist in perfect harmony.”

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LAUNCH OF LG’S LONG-AWAITED ROLLABLE OLED TV MARKS TURNING POINT IN TV HISTORY

Left-side view of LG SIGNATURE OLED R inside a modern bedroom in Full View mode, its on-screen image blending into the night skyline seen from the large window behind

The Most Innovative Development in Television Technology in Decades,
LG’s One-of-a-Kind TV Now Available in South Korea

SEOUL, Oct. 20, 2020 — LG Electronics (LG) today announced the launch of the world’s first rollable TV, LG SIGNATURE OLED R (model RX), in South Korea at seven premium consumer electronics stores located in major centers throughout the country. The groundbreaking TV will be available for purchase at a retail price of KRW 100 million (USD 87,000).

LG SIGNATURE OLED R is the very definition of exclusive; a masterpiece that will be appreciated by customers who demand the very best and can recognize the true value of game-changing innovation. Not just an exceptional feat of engineering and user-centric design, this TV is a work of art that will enhance any space and complement any lifestyle.

This groundbreaking TV, which mesmerizes with its elegant aesthetic and the smooth movement of its beautiful rollable OLED screen, is the ultimate aspirational product with each unit built to order for the most discerning customers. Manufactured in LG’s advanced Gumi facility in South Korea, each TV is painstakingly assembled with craftsman-like skill with attention to every detail.

This artisan-level of care will be apparent throughout the LG SIGNATURE OLED R, from the brushed aluminum casing to the stylish and modern wool speaker cover by Kvadrat of Denmark. Customers can have their choice of four exquisite shades of covering – Signature Black, Moon Gray, Topaz Blue or Toffee Brown – and further personalize their unit with an engraving of a name or message on the aluminum base.

LG SIGNATURE OLED R boasts a liquid smooth 65-inch flexible OLED display that leverages self-lighting pixel technology and individual dimming control to deliver supreme picture quality. But beyond the advanced hardware, the new TV represents LG’s unrivalled ability to innovate and create new possibilities that directly contribute to consumer benefits. The R in the name not only signifies that the TV is rollable but that the TV is also revolutionary in the home entertainment space, redefining the relationship between a TV that can disappear from view at the touch of a button and the surrounding space.

LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on. With the ability transform into three different viewing formats – Full View, Line View and Zero View – LG SIGNATURE OLED R expands the user experience in exciting, new ways thanks in no small part to the company’s mastery of OLED technology.

“The seamless marriage of technological and design innovation demonstrated in LG SIGNATURE OLED R is an unprecedented feat that genuinely deserves to be called a work of art,” said Park Hyoung-sei, president of LG Home Entertainment Company. “This is a true luxury product that reimagines what television can be, this unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG’s leadership in the premium TV market.”

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SIX-TIME FORMULA ONE™ WORLD CHAMPION LEWIS HAMILTON NAMED LG SIGNATURE BRAND AMBASSADOR

World Champion Lewis Hamilton, who has been appointed as a global ambassador for LG SIGNATURE, sitting in front of LG OLED TV as he poses for the camera

Legendary Sports Figure Embodies the Technology and Dedication to Quality,
Both Key to the Success of LG SIGNATURE’s Advanced Home Solutions

SEOUL, Oct. 16, 2020 — LG Electronics (LG) announced that Six-Time Formula One™ World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the brand’s philosophy, “Art Inspires Technology, Technology Completes Art.”

In the new campaign, Hamilton will share with audiences his thoughts on how to lead a stylish, sophisticated life, what motivates him to be the best in his field and how LG SIGNATURE embodies his lifestyle. The collaboration celebrates the elegance and joy of living a good life, with Hamilton and LG SIGNATURE demonstrating that being at the top of one’s game takes hard work and effort.

As a man of many talents with an eye for detail and design, Hamilton is the epitome of skill, style and precision. Hamilton’s role as an LG SIGNATURE Performance Endorser will highlight the peerless performance of the brand’s premium lifestyle solutions.

“LG SIGNATURE is a brand that strives to be the best in everything it does, which is what appealed to me in the first place,” said Hamilton, “Its state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best.”

“Tireless in his quest for perfection in all areas, Lewis Hamilton is the embodiment of what LG SIGNATURE stands for,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Influential in both sports and fashion, Lewis represents an aspirational figure who exudes both artistry and technology. We’re incredibly proud to have him on board.”

LG SIGNATURE offers a diverse and growing lineup that includes new 88- and 77-inch 8K OLED TVs, Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine and more. Uncompromising quality and a focus on the essentials are built into every one of the brand’s innovative products. To learn more about LG SIGNATURE, please visit www.LGSIGNATURE.com.

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LG CHANNELS EXPANDS PREMIUM K-CONTENT OFFERING

Upgraded Service to Provide LG OLED and NanoCell TV Owners with
More Diverse Array of Content That’s Easy to Access and Enjoy

SEOUL, Oct. 15, 2020 — LG Electronics (LG) is expanding its free content streaming service, LG Channels, to provide owners of its smart TVs in key markets with even more premium entertainment to enjoy at home. The expanded service will offer an impressive selection of viewing options to choose from, including a wealth of new, free content covering all things Korean (“K-content”) via LG’s partnership with digital content and platform distribution company, NEW ID, a subsidiary of NEXT ENTERTAINMENT WORLD (NEW), a major entertainment, media, and sports powerhouse in South Korea.

Starting this month, LG Smart TV owners in Europe will be the first to enjoy free channels such as YG TV with exclusive content from YG Entertainment, home to many big-name musical talents such as Blackpink, G-Dragon, Taeyang and Winner. Foodies can watch mouthwatering South Korean content on muKbang TV, Mubeat offers up endless music videos and karaoke while Billiards TV will keep fans of the sport wanting more. As the one-stop shop for all K-content, LG Channels’ expanded offerings will be coming to even more regions and customers in the months ahead.

“We are proud to bring the newest and highest quality Korean content to the European audience via the frontrunner in the current global TV market, LG Smart TV,” said Kim Woo-taek, chairman and CEO of NEW. “As the only entertainment provider in Asia that is integrating K-content with an innovative free ad-supported streaming TV platform, NEW ID is planning to actively expand its services and digital channels to more continents.”

The new K-content will begin rolling out in select markets to LG 2019 TVs with webOS 4.5 beginning this month. Customers with LG smart TVs running webOS versions 3.0 through 4.0 will see the service before the end of the year while webOS 5.0 TVs and LG TV owners in even more countries will receive the service in 2021.

“LG Channels offers premium digital content and multi-broadcast channels together with a diverse array of quality content choices available free-of-charge on LG Smart TVs in US, Canada, Europe and Latin America,” said Lee Sang-woo, senior vice president of content service business at LG Electronics Home Entertainment Company. “Easy to access and discover, the newly expanded content to European markets builds on LG’s objective to diversify content based on evolving trends.”

LG is growing its premium content service in response to the recent increase in TV viewership and the rapid rise in LG Channels’ audience worldwide. Launched last year in Europe, LG Channels was initially rolled out in Korea, the U.S. and Canada and later expanded to countries throughout Europe and South America.

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GIVING AT-RISK YOUTH AN OPPORTUNITY TO LET THEIR CREATIVE LIGHT SHINE

Even with talent and drive, a high percentage of youngsters seeking to enter the creative industry and share their unique gifts with the world rarely get the opportunity to do so. The reasons range from a lack of educational support as well as other factors completely beyond their control.

The LG team in the UK has long been passionate about giving youth the chance to reach their full potential. So, in collaboration with two experienced partners – creative agency Brand & Deliver (B&D) and The Liminality Group (TLG), a charitable organization committed to changing the trajectory of at-risk children and young people – the team developed a unique way to provide disadvantaged teens with a real taste of the creative industry.

During a three-week long virtual summer work experience program, LG and its partners selected 10 eager young people between the ages of 12-18 to provide them with a unique opportunity to network and lay the groundwork for their possible careers. As part of the program, LG UK provided every participant with a new LG gram 17 laptop that they could utilize for the duration of the project to connect to one another and the facilitators via video conference.

With their new tool at their disposal, participants were able to engage in regular video calls with B&D creatives and join workshops with TLG associates who provided advice, support and guidance to develop a campaign to launch the new LG CineBeam Laser 4K projector. Each week, the students learned a new marketing subject, knowledge that they could apply toward their task at hand. Topics ranged from creating a brand, developing a storyboard and editing videos, all skills that are crucial to succeed in today’s creative world.

Although the virtual program was something completely new and different for these students, everyone fully embraced the experience, absorbing as much as they could and supporting one another to realize their dreams.

“Thanks to the B&D team, LG and TLG for an incredible experience, I never thought I’d be working on marketing a product for LG,” said one participant. “We just don’t get taught this stuff at school, so it was amazing to be shown how it’s really done.”

The program culminated with the students pitching their work to the head of marketing for LG’s UK office, Carolyn Anderson. Congratulating everyone on a job well done, Anderson surprised the participants by informing them that they could keep the LG gram laptops that they had become attached to for the past three weeks. Each student also received a professionally designed portfolio to showcase all of their work, a glowing report to their school head and signed references from LG UK and B&D.

“We’re proud to have been part of something that we hope will have a positive impact on the lives of these young people, each of whom deserves a future as bright as anyone else’s,” said Anderson.

LG plans to make this Summer Work Experience Programme an annual event as part of its mission to ensure that “Life’s Good” for not only its customers, but for tomorrow’s creators and innovators as well. Because life can only get better if today’s youth have an opportunity share their unique gifts with the world.

By LG UK Staff

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THREE WAYS LG WING MAKES YOUR MOBILE USER EXPERIENCE BETTER

Large-screen handsets together with on-demand streaming platforms and high-speed internet has changed the way people consume content, with many preferring to get their screen-time in while sitting on the train or eating lunch in the park, instead of at home in front of the living room TV. Today, the ubiquitous smartphone, now in its second decade of existence, provides the view-anywhere experience that TVs never could.

Say hello to LG WING.

LG WING is a different take on the larger screen concept. Out of the box, LG WING looks like a conventional, modern smartphone, albeit a very stylish one. But with a flick of the thumb, the front of the phone swivels up 90-degrees to reveal another screen, which opens up a whole host of new possibilities.

Let’s take a look at three different ways LG WING makes enjoying content better and expands the entire user experience.

1. Uninterrupted, Immersive Mobile Viewing Experience

Let’s admit it. Notifications have gotten out of hand. Nothing puts the brakes on an immersive viewing experience like a constant stream of notifications that appear every few seconds over your favorite program. With LG WING, you need never suffer from pop-ups blocking your view again, as all alerts can easily be shifted to the 3.9-inch Second Screen – keeping the spacious 6.8-inch FHD+ 20.5:9 aspect ratio Main Screen free for uninterrupted content enjoyment. What’s more, there’s no notch or punch hole thanks to a clever 32MP Pop Up Camera that remains hidden from sight until needed.

The Second Screen can also function as the Media Controller, a useful feature that prevents your fingers from obscuring the Main Screen when adjusting volume or brightness. And if you’d rather just see the time and date on the Second Screen while watching a movie or show, simply activate Grip Lock to ignore accidental screen taps. LG WING’s Swivel Mode was designed so that only one hand is needed to comfortably grip the device when watching content in landscape on the Main Screen.

2. Evolved Multitasking Capability ^*

LG WING expands the user experience by delivering next-level multitasking with the ability to run two apps simultaneously, one on each display. By accessing YouTube via the Naver Whale browser – customized specifically for LG WING – you can enjoy videos on the Main Screen while browsing or leaving comments on the Second Screen. Watch a live sports match in stunning full screen while simultaneously arguing over each play with friends and family.

Multitasking isn’t the only beneficiary of two screen. Imagine trying to follow directions when a call comes in. Normally the call screen would replace the map on your display leaving you stranded. With LG WING, the navigation screen stays open on the Main Screen, allowing you to answer the call on the Second Screen, keeping you on track to your appointment.

3. Unique Content Creation Features

The unique form factor of LG’s new smartphone enables exceptional, new content-creation tools for users who love to record all aspects of their lives with their smartphones. Available in Swivel Mode, the Gimbal Motion Camera utilizes six motion sensors in the phone to allow creators the ability to capture smoother, steadier videos and pictures. LG WING provides much of the functionality of an actual gimbal – including a joystick for controlling the camera angle without moving the phone – without the bulk or expense.

One setting, First Person View (FPV) Mode, is ideal for action type shots when you want to capture what a scene looks like from your perspective. Another setting, Follow Mode, forces the LG WING camera to follow your movements smoothly, staying level and turning more deliberately when you move your hand to point to another object.

As the first device from LG’s Explorer Project, LG WING represents a new step forward for the mobile viewing experience and a much overdue evolution of the smartphone user experience. And based on early reviews from tech pundits, it might be the best example of innovation, functional design and problem solving seen in the smartphone space in years.

Visit http://lgwing.me/Virtual_Unboxing to experience LG WING for yourself and if you’re an interested developer, go to http://mobile.developer.lge.com to learn more about creating unique applications for LG WING.

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^*Features may vary depending on the apps or browsers.

LG RELEASES PRELIMINARY EARNINGS FOR THIRD-QUARTER 2020

SEOUL, Oct. 8, 2020 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2020.

LG reported tentative consolidated revenues of KRW 16.9 trillion in the third quarter of 2020 with an operating profit of KRW 959 billion, both the highest third-quarter figures in the company’s history. Revenue and operating profit increased 7.8 percent and 22.7 percent, respectively, from the same quarter the previous year.

These figures are the tentative consolidated earnings based on K-IFRS and are provided as a service to investors prior to LG Electronics’ final earnings results. Details will be officially announced later this month.

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Two TVs Exquisite Enough For One of America’s Most Celebrated Designers

Karim Rashid sits next to the LG GALLERY DESIGN TV which is displaying his painting, DREAMSKAPE

LG GALLERY DESIGN TV displaying Karim Rashid’s painting, DREAMSKAPE

For Karim Rashid, being able to enjoy his paintings at home means turning off the TV.

Widely considered one of the best industrial designers in the world, Karim is the winner of many prestigious industry awards, including this year’s Lifetime Achievement Award from the American Prize for Design, numerous IF Product Design awards and the Brooklyn Museum of Art’s Designer of the Year recognition in 1998. His work can be seen in the permanent collections of art galleries around the globe and his prolific and varied creations boasts many internationally-successful products such as the celebrated Woopy chair, Garbo trash can and Bobble water flask.

Karim’s work is at once familiar and refreshingly different, with the designer taking ordinary objects and reimagining them with his distinctive take on minimalism and signature use of bright colors. Affectionately called the “Prince of Plastic” by TIME magazine for his appreciation of man-made materials, Karim feels strongly that innovation and technology are essential to good design– a view that is shared by LG Electronics (LG).

18 IKONS

It is this combination of innovation and technology that Karim Rashid recognized in the company’s exquisite LG GALLERY DESIGN TVs, two which found a home in the designer’s ultra-modern Manhattan penthouse. With two bedrooms, two bathrooms, plus a private rooftop, the luxury apartment covers almost 1,340 square feet and has an aesthetic that is immediately recognizable as Karim’s.

In the spacious open-plan living/dining area hangs the designer’s wallcovering for Marburg, the German company famed for its high-end wallpaper and wall dressings, and a full-sized mirror he created for Belgium-based Deknudt. In the center of the wall hangs a 77-inch LG GALLERY DESIGN TV. Mounted flush to the wall, the TV functions as a large digital canvas when not in use, leveraging LG’s unrivalled self-lit OLED technology to bring the vibrant colors of Karim’s unique artworks – and those of his favorite artists – to life.

KOSMOS

“They are all very colorful works speaking about a digipop language, that makes me feel alive. The colors, in combination with the objects, give me a sense of minimalism and energy,” explained Karim.

With its self-lighting pixels, LG GALLERY DESIGN TV delivers incredibly lifelike images that look sublime from any viewing angle. Rich, accurate colors and exceptional contrast create an almost-palpable sense of three-dimensional space on screen and serve to make any content more compelling.

KARMA

The TV’s minimal, wall-friendly design also resonated with Karim, its sleekness complementing his living area’s curated collection of objects and furniture – including pieces from the likes of BoConcept, Tonelli and Slide – without intruding the space. Not content with just one, another 55-inch LG GALLERY DESIGN TV resides in the main bedroom, seamlessly blending with the room’s décor and again assuming the role of gallery frame when idle.

And because there’s no need for a TV cabinet, shelf or entertainment unit, Karim’s LG GALLERY DESIGN TVs maximize the potential of his living space, taking up even less room than most wall-mountable TVs because they don’t require separate connection boxes. Their slender frames cleverly house all the componentry, concealed in LG’s ingenious, integrated wall mount. The flawlessness of the flush-to-the-wall design instantly adds value to the rooms, improving flow and fitting in effortlessly with his lifestyle.

Karim and INTROVERT

“Innovation and technology are symbiotic with design, they’re inseparable,” said Karim. “LG GALLERY DESIGN TV is quite beautiful… it feels less like television, it doesn’t have that kind of intrusion into my living room like a big object.”

If an endorsement by one of the world’s preeminent industrial designers is anything to go on, LG GALLERY DESIGN TV is just as much an art-object as it is a TV. With its scant depth, whisper thin frame and gapless mount, the TV integrates with its surroundings as no other can. Much like the work of Karim Rashid, LG’s TV is a modern-classic, presenting a unique take on the familiar to provide consumers with a whole new level of functionality and enjoyment.

Check out www.youtube.com/watch?v=15v-tIte7Nk to tour Karim’s stylish Manhattan apartment.

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LG ULTRAGEAR™ FACE-OFF TOURNAMENT TO DECIDE BEST VALORANT PLAYER

Poster for the LG UltraGear FACE-OFF tournament airing live on October 3 with popular Twitch streamers, TimTheTatman, xQcOW, Greekgodx, and ChicaLive

World’s Best Teams to Face Off in Tournament
Equipped with First 4K IPS 1ms GTG Gaming Displays

SEOUL, Sep. 29, 2020 — LG Electronics (LG) will name the best player of the popular free-to-play multiplayer tactical first-person shooter (FPS) from Riot Games, Valorant, at the first ever LG UltraGear^TM FACE-OFF tournament. The esport event kicks off on October 3 at 16:00 (EDT) with the matchups airing live on LG’s official Twitch channel (www.twitch.tv/ultrageargaming).

Since its launch earlier this year, Riot Games’ follow-up to the insanely popular League of Legends has generated a huge following due to its addictive team play, earning the game a historical first day, breaking Twitch viewership records with 34 million hours-watched in a single day and second only to the 2019 League of Legends World Championship Finals in concurrent viewership.

Officially released in June 2020, Riot Games’ Valorant pits teams of five against one another in a frenetic battle that requires both skill and strategy. A total of 20 popular gamers – each specializing in one particular multiplayer FPS genre including Overwatch (shooter), Fortnite (survival), Call of Duty and CS:GO (tactical) – will compete for the title of Valorant winner.

LG UltraGear^TM FACE-OFF gives the world’s best FPS players a platform to showcase their skills while also demonstrating the speed, responsiveness and spectacular picture quality of LG’s premium monitor. Helping the competitors to perform at the highest level will be the world’s first 4K 1 millisecond Gray-to-Gray (GTG) ¹ IPS gaming monitor, LG UltraGear model 27GN950. The 27-inch UltraGear is designed for immersive gaming experiences, featuring LG’s 4K Nano IPS display technology and offering 98 percent coverage of the DCI-P3 color space ² and a lightning-fast response time. When playing the latest 4K HDR titles on UltraGear, the action is smoother, the responsiveness faster, and the picture quality nothing short of breathtaking with its 144Hz refresh rate.

“LG UltraGear checks all the boxes for a superb gaming experience, boasting the picture quality, features and 1ms response time that serious gamers demand,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG UltraGear FACE-OFF tournament is an opportunity to bring together players and fans from around the world simultaneously showcasing the impressive technology that makes esports even more enjoyable.”

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¹ Tested by LG internal lab in March, 2020, based on iBoson’s GRT-100 at room temperature of 25 degrees Celsius. Average value of GTG measured the rising/falling response time every 16 steps, available in Faster Mode setup.
² Tested by LG internal lab in March, 2020, based on CIE 1976.

[Executive Corner] Untact Marketing: The Importance of Experience and Authenticity

These unprecedented times have forced businesses to seek new and inventive ways of speaking to customers. Marketing finds itself in the position of maintaining genuine connections with real people at a time when priorities are no longer focused on consumption and spending. As nations enforce strict social distancing and companies promote remote working and virtual meetings over face-to-face interactions, the lines between home and office are blurring. Instead of “home away from home,” it may be more accurate nowadays to say “work away from work.” A recent study even showed that over 40 percent^* of those surveyed would be more than happy to work from home permanently – an example of the changing attitude toward face-to-face interactions.

Source: Arirang News

One of the changes LG has begun adopting is the forward-thinking concept of untact marketing, a term coined in South Korea to refer to non-face-to-face interactions. Untact marketing shouldn’t be mistaken for online marketing because it isn’t simply about conducting business activities online. Untact marketing is more about connecting with consumers at the same level as in real life but in a safer, more convenient and era-appropriate manner.

For example, for industry insiders unable to physically attend this year’s IFA trade show Berlin, they were treated to more than just an online website with descriptions of products. Instead, LG created a hybrid experience that combined an actual residence set up as a smart showroom in a suburb of Seoul and a virtual exhibition to demonstrate how LG’s intelligent products work seamlessly together to deliver the best home experience possible.

Celebrity partners were invited to take a virtual tour of the LG ThinQ Home while consumers, journalists and industry personnel were able to experience via their TVs, computers or smartphones LG’s latest innovations without having to step one foot outside the front door. Guests also had the opportunity to experience actually living LG ThinQ Home via an interactive video that they could personalize.

In another example of untact marketing, LG invited renowned wine critic and global brand ambassador James Suckling to host an intimate virtual wine tasting event to mark the launch of the new LG SIGNATURE wine cellar where he shared his top tips for tasting and enjoying some of his favorite wine varieties. To enhance this experience even further by creating a sense of realism, LG delivered wine sets participants so could they, too, could enjoy the same glass of wine being enjoyed by Mr. Suckling. This untact marketing program had the added advantage of giving audiences from both sides of the pond the same experience without anyone needing to board a flight.

LG’s nascent experience with untact marketing offered us many insights, the most important being that global marketers must not merely speak to consumers through a screen but give them as close to an in-person experience as possible. It’s only when events and social gatherings are no longer possible that we realize how much we took experiencing life together for granted.

We learned that companies and organizations must differentiate their strategies by giving consumers authentic experiences through technology and creative thinking and by inventing new ways to engage with them. Because once that all-important emotional connection is lost, the contact-less era won’t disappear with the end of the pandemic.

By Kim Jin-hong, Head of LG Electronics Global Marketing Center

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* Source: GWI Coronavirus Research, July 2020. Countries included: Australia, Belgium, Brazil, China, France, Germany, India, Italy, Japan, New Zealand, Philippines, Poland, Romania, Singapore, South Africa, Spain, United Kingdom, USA

LG and Hyundai Collaborate to Bring Home Convenience to Electric Vehicles

IONIQ Concept Cabin Offers Many of Home’s Comforts for the Road

SEOUL, Sep. 24, 2020 — LG Electronics (LG) and Hyundai Motor today unveiled the IONIQ Concept Cabin, a collaborative effort that combines both companies’ expertise in consumer lifestyle convenience and personal electric vehicles to deliver a concept that takes maximum advantage of the more spacious interiors made possible by EVs not encumbered by internal combustion powerplants and mechanical components.

The IONIQ Concept Cabin is equipped with a number of amenities that truly makes this space a home away from home. For example, a capsule coffee machine makes and delivers the perfect cup for the morning commute, a compartment under the seat dries and refreshes wet or stale shoes before reaching one’s destination, a wardrobe manager keeps clothes neat and wrinkle free during the drive and a mini refrigerator keeps beverages chilled for those hot summer drives.

Beyond comfort and convenience, the most eye-catching feature of the IONIQ Concept Cabin is the flexible OLED display that covers much of the ceiling of the vehicle’s interior. Rear passengers can adjust the degree of curvature of the display with intuitive hand gestures for the optimal viewing angle. The large 77-inch OLED screen can be split to allow both rear passengers to enjoy different content simultaneously. The speakers in the headrests create a personal sound zone that doesn’t intrude on the other passenger.

But the innovation isn’t only visible when seated inside the vehicle. Once the vehicle is empty, a sliding bar wipes the floor clean, picking up crumbs and wiping up spills. At the same time, overhead UV LED lights come to life to disinfect the interior of the vehicle of all germs and other microorganisms.

“LG has been very involved in connected car solutions and at CES 2020 we demonstrated a personalized in-car experience that allows drivers and passengers to take a piece of home on the road with them,” said Lee Chul-bae, head of LG Electronics’ Corporate Design Management Center. “With IONIQ Concept Cabin, we are taking that experience to the next level by partnering with Hyundai, who brings real mobility expertise to the table.”

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EXPANDED K SERIES LINEUP TO BRING PREMIUM PERFORMANCE AND DESIGN TO EVEN MORE CONSUMERS

With Upgraded Features and Elegant, Modern Styling, LG’s Competitively-priced
Series Delivers Enjoyable Mobile Experiences and Exceptional Value

SEOUL, Sep. 24, 2020 — LG Electronics (LG) is expanding its 2020 K series lineup to offer premium design with upgraded features and functionality at price points everyone can appreciate. The new LG K series models – LG K62, LG K52, and LG K42 – will be available starting next month in Europe followed by key markets in Asia, Latin America and the Middle East.

All three new K series models represent exceptional value and boast stylish designs that are sure to appeal to both LG fans and new users alike. The rear of the K42 sports a unique wave pattern that appears to change colors while a UV coating adds to the device’s premium aesthetic and protects against marks and scratches. The modern matte finish on both LG K62 and LG K52 creates a unique optical pattern that is fingerprint-resistant and all three phones come in a range of compelling colors that complement their stylish designs.

These new K series devices offer upgraded displays that elevate the entire user experience with each model featuring a 6.6-inch HD+ FullVision display in 20:9 aspect ratio. The front camera peeks out through a minimal punch hole and the entire front of the phones is surrounded by slim, unobtrusive bezels. On the audio side, LG 3D Sound Engine adds a greater sense of immersion, delivering authentic, detailed sounds optimized for the content being played.

With four high-quality rear lenses (Standard, Ultra Wide, Depth and Macro) in addition to the front-facing camera, the new K series devices deliver a content creation experience on par with much more expensive smartphones. Both K62 and K52 feature 48MP main cameras that capture brighter and sharper photos and videos, with the K42 featuring a superb 13MP primary lens. The 28MP selfie camera of the K62 allows for the ability to take great looking selfies with artistic blurring effects while the macro lens on all three models can capture superbly detailed close-ups without zooming.

Unique camera features add to the creative possibilities offered by these new K series phones. Flash Jump Cut takes four pictures at preset intervals to create an amusing stop-motion effect and AI CAM recommends the optimal settings based on the subject matter that the camera sees. And with YouTube Live built into the camera’s interface, users can instantly share their lives with friends and followers any time.

The superior performance of LG’s latest K series models is built on solid, reliable fundamentals. A 4,000mAh battery provides long-lasting power for more time creating and consuming content on the go, while the build strength of LG’s smartphones ensures the durability needed for daily use, meeting the strict U.S. military’s MIL-STD-810G standards. ¹

“Attractive in both design and price, these new K series models represent exceptional value for the performance,” said Johan Chung, executive vice president of overseas sales and marketing at LG Electronics Mobile Communications Company. “With these newest K series devices sporting quad-camera arrays, immersive large-screen displays and cutting-edge features, even more consumers around the world will be able to enjoy the premium LG user experience.”

Key Specifications:

LG K62
• Chipset: 2.3 GHz Octa-core
• Display: 6.6-inch 20:9 HD+ FullVision Display
• Memory: 4GB RAM / 128 ROM / microSD (up to 2TB)
• Camera:
_– Rear: 48MP ² Standard / 5MP Ultra Wide (115°) / 2MP Depth / 2MP Macro
_– Front: 28MP Standard
• Battery: 4,000mAh
• Operating System: Android 10.0 (Q OS)
• Size: 165.0 x 76.7 x 8.4 mm
• Weight: 186g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi / Bluetooth 5.0 / NFC / USB Type-C (USB 3.1 Gen 1 Compatible)
• Colors: White / Sky Blue
• Others: Google Assistant Button / Google Lens / AI CAM / AR Sticker / LG 3D Sound Engine / Side-mounted Fingerprint Sensor / MIL-STD 810G Compliance

LG K52
• Chipset: 2.3 GHz Octa-core
• Display: 6.6-inch 20:9 HD+ FullVision Display
• Memory: 4GB RAM / 64GB ROM / microSD (up to 2TB)
• Camera:
_– Rear: 48MP 2 Standard / 5MP Ultra Wide (115°) / 2MP Depth / 2MP Macro
_– Front: 13MP Standard
• Battery: 4,000mAh
• Operating System: Android 10.0 (Q OS)
• Size: 165.0 x 76.7 x 8.4 mm
• Weight: 186g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi / Bluetooth 5.0 / NFC / USB Type-C (USB 3.1 Gen 1 Compatible)
• Colors: White / Blue / Red
• Others: Google Assistant Button / Google Lens / AI CAM / AR Sticker / LG 3D Sound Engine / Side-mounted Fingerprint Sensor / MIL-STD 810G Compliance

LG K42
• Chipset: 2.0 GHz Octa-core
• Display: 6.6-inch 20:9 HD+ FullVision Display
• Memory: 3GB RAM / 32 or 64GB ROM / microSD (up to 2TB)
• Camera:
_– Rear: 13MP Standard / 5MP Ultra Wide (115°) / 2MP Depth / 2MP Macro
_– Front: 8MP Standard
• Battery: 4,000mAh
• Operating System: Android 10.0 (Q OS)
• Size: 165.0 x 76.7 x 8.4 mm
• Weight: 182g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi / Bluetooth 5.0 / NFC / USB Type-C (USB 3.1 Gen 1 Compatible)
• Colors: Green / Gray / Red / Sky Blue
• Others: Google Assistant Button / Google Lens / AI CAM / AR Sticker / LG 3D Sound Engine / Side-mounted Fingerprint Sensor / MIL-STD 810G Compliance

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¹ Passed 8 categories of tests including high/low temperature (storage/operation), temperature shock, vibration, shock and humidity.
² Pixel Binning to 12MP.

[Executive Corner] Our Commitment to “Life’s Good From Home”

A few weeks ago, I had the honor of representing LG Electronics at IFA 2020 in Germany. What was different this time was that it was my hologram on the stage in Berlin.

Our virtual participation at a major industry event is only one of many firsts that the pandemic has forced upon us. In just about every domain of our lives, from nationwide lockdown and social distancing to an unprecedented scale of remote working and learning, we’re having to try new things, learn new ways of living. Now it is our job to turn these changes into lasting innovations for a better life because in this time of crisis, our mission as a lifestyle innovator resonates louder than ever before.

First and foremost, LG is committed, more than ever, to providing products and services which help create a perfect nest of safety, both at home and beyond. The COVID19 has created an especially heightened awareness of personal and environmental safety that we believe will stay with us for long after the pandemic. We’ve been able to respond to this urgent need by drawing on LG’s wealth of innovative technology and expertise:

As its name suggests, LG PuriCare Wearable Air Purifier adapts LG’s decades of experience in market-leading air purifiers to this wearable portable air purifier with H13 HEPA filters and respiratory sensors.

Our optics research team worked tirelessly to develop a smart thermal camera which is capable of temperature detection and facial recognition, both simultaneously and autonomously, so as to eliminate the need for costly and risky staffing.

There’s also been a tremendous amount of interest in LG Styler, our wardrobe management product, which utilizes steam technology to reduce 99.9 percent of house dust mite allergens as well as germs and bacteria typically found on clothing.

And as we’re all trying to keep physical interaction to an absolute minimum these days, fleets of LG CLOi robots have been deployed throughout South Korea to do all sorts of tasks, from supporting medical staff at hospitals to cooking and serving delicious meals at restaurants.

These are all examples of LG once again leading the way in delivering that all-important peace of mind for our customers.

Entertainment is another domain in which LG has much experience. With theaters and theme parks shut down during this pandemic there’s been greater demand on home entertainment as consumers have sought ways to pass the time. LG’s OLED TV continues to lead the industry for providing the perfect picture for a wide variety of content. From true cinematic experience with Dolby Vision IQ and UHD Alliance’s Filmmaker Mode to picture-perfect NVIDIA G-SYNC^® Compatible gaming, LG OLED TV is true to every detail.

We’re also doubling down on our efforts to make our living spaces much smarter, much more multifunctional. This drive for intelligent versatility is accelerated during social distancing as most of us are forced to do more from home. ThinQ Fit, for example, can allow us to shop for clothes whenever and wherever we are. Soon to be available for mobiles, this virtual fitting solution will radically transform how millions of consumers shop for clothes.

Improved connectivity and the power of AI are also giving us healthier options, as virtual appointments and remote clinic solutions replace the need for hospital queues. Our recent pilot project using AI to monitor patients with chronic conditions is just one of the examples where LG is innovating healthcare with digital transformation. In the home, smart kitchen appliances are helping us eat healthier. Intelligent refrigerators will soon be able to identify the food inside and advise us on the best recipes based on our nutritional needs. And by connecting the refrigerator to the oven and the dishwasher, the entire process of preparing the meal and cleaning up afterwards because a whole lot easier because a fresh and healthy diet shouldn’t have to be a chore.

So these are just some of the ways LG is leading the way in this new environment to provide a safe, entertaining and intelligent sanctuary and shape the way we live and work. Most crucially, all these amazing innovations converge on one central idea, our vision for the future – LG ThinQ. ThinQ represents our constantly evolving process of digital transformation, our ceaseless endeavor to turn all our devices and appliances into connected platforms where we can create new services and solutions as well as new business models.

The new version of ThinQ app, for example, is an integrated platform for all our products and services. Through this app, devices can now work together to achieve desired conditions much more efficiently, tailored to user’s personal profile. Also connecting LG’s enterprise solutions to this digital platform will open up new possibilities for our relationship with our customers, as we have demonstrated with the phenomenal success of Proactive Customer Care service.

The newly completed LG ThinQ Home in Pangyo, South Korea, is another example of this kind of platform approach. The real brick-and-mortar four-story house will serve as a testbed for LG’s innovations in a real-life setting, centered around the state-of-the-art home solution which connects all the digital touchpoints around the house into an intelligent system for a truly smart home.

So, for all the hardships we’ve been through this year, there is no doubt that we are also presented with an unprecedented opportunity for change. But lasting change is never a given. We will have to make it happen by providing our customers with innovative alternatives which are both intuitive and affordable. Which is why “Life’s Good from Home,” our theme for IFA 2020, is both a celebration of our achievements so far as well as a bold promise for the future.

By I.P. Park, LG Electronics CTO

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LG Newsroom