There's Never Been a Better Time to Live More Responsibly, More Efficiently

There’s Never Been a Better Time to Live More Responsibly, More Efficiently

A family of three do the housework in a room filled with LG home appliances, including the LG AI DD Washing Machine

With people spending more time than ever at home this year, residential energy usage in the United States has skyrocketed by nearly 10 percent.¹ While this increase might not come as a surprise, that doesn’t make the monthly electricity bill any easier to swallow. So this might be a good time to evaluate the efficiency of our appliances as well as our lifestyles.

An essential part of our daily existence, home appliances can hold the key to how little, or how much, a household spends on utilities. Products bearing the ENERGY STAR^® certification mark can make the biggest difference in this area, as they’re proven to work without placing exorbitant demands on power. Named a 2020 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency (EPA), LG home appliances can go a long way toward living more responsibly during these challenging times.²

Both Energy and Space-efficient

For a household, washing and drying clothes is a weekly necessity that can cause the power – and water – meter to work overtime. LG WashTower, which combines a separate washer and dryer in a single unit, delivers maximum efficiency not only where electricity and water are concerned, but also with regards to space. Its Artificial Intelligence Direct Drive™ (AI DD™) detects the weight of clothing and fabric texture, then customizes the wash cycle and dry temperature accordingly to ensure the best results, effectively reducing wash time. And ENERGY STAR compliance helps consumers save money while helping the planet, using 25 percent less energy and 33 percent less water than traditional models.³

There’s also the benefit of time efficiency offered by the ThinQ app for smartphones, which lets users control and monitor their laundry from any room in and outside the home. No need to physically check if the wash is done, as the WashTower can send real-time status updates and notification via the app.

Keeping Cool Efficiently

With homes occupied around the clock, air conditioners in warmer climates are running overtime. LG’s DUAL Inverter Compressor™ Air Conditioner delivers a cooling performance that is as efficient as it is powerful, keeping residents cool without the accompanying huge electricity bill. The Dual Inverter Compressor constantly adjusts a compressor’s speed to maintain desired temperature levels without wasting electricity and operates at a lower speed with more stability. This innovative technology uses up to 70 percent less electricity and cools up to 40 percent faster than most non-inverter residential models.⁴

Thanks to LG Active Energy Control, users can adjust the energy consumption in three options – 40 percent, 60 percent, 80 percent with just a touch of a button on the remote control. What’s more, LG’s advanced compressor and a unique skew fan design ensure quiet operation that won’t distract or disturb those in the room, whether they’re working, studying or sleeping.

Lower Carbon and Water Footprint

In addition to being energy efficient, many of LG’s appliances have earned Carbon Trust Footprint Label and Water Footprint Certification, indicating that they can reduce household carbon dioxide (CO₂) emissions and water usage. LG CordZero A9 Stick Vacuum is the first vacuum cleaner in the world to carry the Carbon Trust Footprint Label. In addition to minimizing carbon emissions, it boasts a 5-step filtration system that eliminates 99.9 percent⁵ of the fine dust particles and dirt that typically escape during operation to ensure a cleaner, more hygienic home.

At the heart of the LG CordZero A9 is the energy efficient yet powerful Smart Inverter Motor™, which generates 140AW of suction to keep all types of floors free from dust, dirt and hair. The versatile product can even be transformed into a handheld vacuum and comes with various accessories including the crevice tool, Power Punch nozzle, Power Drive Mop™, and combination tool, which can be used as a brush, hard nozzle, or mop depending on what is needed.

ENERGY STAR recognition is proof of LG’s continued leadership in protecting the environment through high-performing, energy efficient products loved by millions of consumers across the country. With LG’s products, anyone can achieve significant energy savings while helping the planet… and one’s wallet.

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¹https://now.tufts.edu/articles/staying-home-covid-19-means-higher-electricity-bills
²https://www.epa.gov/newsreleases/us-epa-honors-2020-energy-starr-partners-year-new-jersey
³https://www.energystar.gov/products/appliances/clothes_washers
⁴Based on TÜV Rheinland testing according to internal test methods comparing cooling time and power consumption. Test conducted in a chamber of 69 m³ (4.3 x 7.0 x 2.3m) at a temperature of 33 degrees Celsius with a relative humidity of 60 percent using air conditioners DUAL Inverter Compressor (model US-Q242Kxy0) and constant speed compressor (model TS-H2465DA0). Energy savings is measured by comparing the power consumption of two models during 8 hours of operation. Faster cooling is measured by the time it takes to cool down the chamber from at a temperature of 33 degrees Celsius to 26.5 degrees.
⁵ Based on testing performed by SLG Prüf- und Zertifizierungs GmbH on April 24, 2018.

The “Untact” Ubiquitousness of LG WING

2020 is proving to be one of the most challenging years in our lifetimes yet we are finding new ways to connect, albeit with some differences. One of the biggest obstacles facing marketers is the inability to let consumers “experience” their brand up close. LG’s mobile arm, which has a long history of outside thinking, is up for the challenge.

Take the introduction of LG WING as an example.

For the smartphone’s launch in September, the company enlisted several high-profile influencers such as Unbox Therapy and Azzyland to demonstrate its main features and unique usability virtually. LG is also spreading the word about LG WING via partnerships with Ficto and NAVER Whale but this is just the beginning. Here are some other places you can expect to see LG WING in the weeks to come.

Songbird

The upcoming Michael Bay-produced movie Songbird, will be the first Hollywood movie released during a pandemic that deals with life in a pandemic. Set in 2022 Los Angeles, residents are facing a fourth year of lockdown and strict government control due to the ongoing outbreak of a future coronavirus.

Starring Alexandra Daddario, KJ Apa and Demi Moore, the film also features a cameo by LG WING. Apa’s character is shown navigating on the Main Screen of LG WING and chatting via video the second screen while another character takes advantage of the two-screen format by watching the news and reading related articles simultaneously. The movie’s creaters felt that the multitasking device had a futuristic quality that made it the perfect tool for a tale set two years in the future.

Jimmy Kimmel Live!

As if a new movie appearance wasn’t enough, LG WING can now add Jimmy Kimmel Live! to its impressive showbiz resume. In an amusing sketch on the late night talkshow, Jimmy’s sidekick, Guillermo, finds himself alone on a deserted island with (initially) only LG WING for company.

Armed with a “cool phone and a positive attitude,” Guillermo eases into island life, using the phone’s Dual Recording feature and Gimbal Motion Camera to capture memories of life on the island while using the dual screens to quickly get up to speed on island romance.

Amber Liu on Ficto

At the launch of the phone, LG announced that it was teaming up Ficto, a first-of-its-kind streaming service that enables audience participation, as an Explorer Platform Partner. LG and Ficto expand upon the partnership with I’ll Ask The Stupid Questions, an original program on Ficto hosted by K-pop idol Amber Liu. Liu interacts with her fans using LG WING via the Ficto app, which is optimized for the handset, allowing her to participate in chats and check on the live results of audience polls.

SuperM’s One (Monster & Infinity) MV

The presence of LG WING in SuperM’s hit music video One (Monster & Infinity) did not go unnoticed by the millions of K-pop fans worldwide. The very definition of a supergroup, SuperM brings together seven talented performers from top Korean acts SHINee, Exo, NCT 127 and WayV. Despite being on screen for only a short time, LG WING plays a crucial yet mysterious role in the video’s narrative.

At the conclusion of the video, the symbol for the new girl group aespa who debuted with their first single Black Mamba on November 17, is teased to K-pop fans for the first time.

Stay tuned to see where LG WING, and other LG innovations, turn up virtually in 2021.

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LG and ASSA ABLOY to Develop Transparent OLED Automatic Door

A woman entering the departures terminal of an airport through a transparent OLED automatic door which is displaying a product advertisement

Companies Enter MOU to Develop the World’s First Door That’s Also a Digital Sign

SEOUL, Dec. 9, 2020 — LG Electronics (LG) is signing a memorandum of understanding (MOU) with ASSA ABLOY Entrance Systems, a global leader of automated pedestrian, industrial and residential doors and service, for the development of transparent OLED automatic doors. The innovative, first-of-its-kind customer experience solution will be unveiled this week with specialized commercial applications in mind.

The new product combines LG’s Transparent OLED Signage (model 55EW5G) and SuperSign software-based integrated content management solution with the automated glass sliding doors of the Swedish manufacturer ASSA ABLOY Entrance Systems to deliver a transparent product. In addition to providing convenient and touchless access to buildings and structures, the Transparent OLED Automatic Door will present new opportunities for greeting customers, communicating with employees and delivering advertising and marketing content unobtrusively to consumers.

Thanks to LG’s WRGB technology, the self-lighting OLED pixels reproduce accurate colors with exceptional brightness and high contrast. LG’s Transparent OLED technology is also expandable and can be easily customized for a variety of doors and entranceways. Additionally, its transparency means objects behind the display can be easily seen, enabling the solution to harmonize with its surroundings while providing useful information at the same time. With a robust design featuring tempered glass, the product offers excellent durability and improved safety when combined with ASSA ABLOY Entrance Systems’ automatic sliding doors.

“LG, the leader in next-generation digital signage, and ASSA ABLOY Entrance Systems, the global leader in automated sliding doors, are working together to create an exciting, new digital environment,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Our previous large-size transparent OLED displays, which can be found around the globe, proved that transparent OLEDs were a very effective medium and we’re now taking that to a whole new level.”

“Innovation is at the core of everything we do,” said Christopher Norbye, executive vice president and head of Entrance Systems Division at ASSA ABLOY. “I am really proud that we, together with LG, can offer our customers this ground-breaking product with the new transparent OLED automatic sliding door. It will put our customers in the forefront providing them with a fantastic new solution when it comes to customizing brand and customer experiences.”

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[LG SIGNATURE Inspirations] Seek Solace in Art, Ballet and Opera in the Comfort of Home

LG SIGNATURE OLED 8K TV stands on the stairway of the Pushkin State Museum of Fine Arts in Moscow, Russia, while displaying one of its famous paintings

With social distancing still in effect in many parts of the world, you might be worrying what you and your family can do for fun to end the year on a high note. Well, if you’re looking for some cultural diversions this holiday season, LG SIGNATURE has something for you that can be enjoyed during these challenging times from the cozy comfort of your own home.

In association with some of the biggest names in art and culture, LG is offering audiences worldwide the unique opportunity to experience Russia’s Pushkin State Museum of Fine Arts (Pushkin Museum), marvel at the world-class performance by the American Ballet Theater (ABT) and “visit” Italy’s exquisite La Scala opera house, all without ever having to step outside.

Pushkin Museum

The first stop in the virtual digital campaign takes viewers to historic Moscow where LG SIGNATURE and the Pushkin Museum will deliver an unforgettable experience for art lovers unable to visit the majestic venue in person. Working with the Russian government’s National Priorities organization, LG’s ultra-premium brand is lending a hand to a national project by helping them achieve their goal of digitizing the country’s rich cultural heritage.

The project is a series of virtual tours of Pushkin Museum that is accessible on Russia’s leading online video streaming service, IVI. Subscribers and non-subscribers alike can enjoy the wide selection of original art pieces on its website and mobile app completely free of charge, starting with Claude Monet’s famous Luncheon on the Grass series. The cutting-edge LG SIGNATURE OLED 8K TV is on exhibition at the museum, displaying some of the world’s greatest masterpieces down to the finest of brushstrokes thanks to the TV’s stunning 8K clarity. For those who miss the exhibition this time around, the comprehensive collection of digital content will be available on LG SIGNATURE’s social media channels in the near future.

American Ballet Theatre (ABT)

Next on stage is LG’s partnership with the American Ballet Theatre (ABT) that allows audiences to experience Alexei Ratmansky’s The Nutcracker even with social distancing in effect. This comes in the form of a highlights video of the world-renowned ballet performed by ABT principal dancers Isabella Boylston and James Whiteside, who showcase their undeniable talent inside the magically festive hall of New York City’s High Line Hotel.

With the cinematic 8K experience provided by LG SIGNATURE OLED 8K, audiences across the globe are just a click away from witnessing one of performing arts’ most iconic ballet routines. Viewed on the colorful, crystal-clear display of LG SIGNATURE OLED 8K, the dancers’ enchanting choreography and movements are set to come to life starting December 4 on the official ABT and LG SIGNATURE YouTube channels.

La Scala

Together with the world-renowned La Scala opera house, LG SIGNATURE is showcasing a captivating performance of the famed Giuseppe Verdi’s greatest opera, Rigoletto, on its global website in mid-December. Opera aficionados can expect more to come from this partnership with even more first-rate performances coming soon to a TV near you.

This three-part online series perfectly embodies the LG SIGNATURE philosophy of Art Inspires Technology, Technology Completes Art. By combining the inspiring worlds of art and culture with today’s state-of-the-art technologies, LG hopes its premium brand helps make the transition to the new year as enjoyable and healthy as possible.

By LG SIGNATURE

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Celebrating World Class Food and Wine Down Under

Chef Darren Robertson and members of his staff preparing fresh Australian dishes for LG’s Connecting Australia campaign

The Australian wine industry has faced some extremely difficult circumstances this year. But despite drought, bushfires and the pandemic, the nation’s winemakers are getting help from their fellow Aussies, who are showing their support by buying more local wine than ever.

Always ready to do its part, LG Electronics Australia has been running its Connecting Australia campaign to help highlight local producers and their world-class fare, and showcase the best way to store it all – with LG SIGNATURE Wine Cellar.

A celebration of Aussie food and wine culture, and the joy of togetherness, Connecting Australia has seen some of the country’s top wine and culinary experts provide tips on entertaining at home and demonstrate how LG Wine Cellar (available early 2021) will store, protect and preserve both wine and food items to keep them at their mouthwatering best.

To kick things off, LG Australia transformed a luxury Sydney property into the LG SIGNATURE Home (take a tour the LG SIGNATURE Home here) furnishing the sophisticated space with the brand’s latest lifestyle innovations. With gorgeous views of the Sydney Opera House and Harbor Bridge, the home proved the perfect setting for LG SIGNATURE’s aesthetically stunning appliances.

Over the course of three days, Australian key influencers, retailers and media were invited to both in-person and virtual events to learn about the new Wine Cellar and other LG SIGNATURE products, and to enjoy a uniquely Australian food and wine tasting curated by Good Pair Days, Australia’s fastest growing wine distributor, and Darren Robertson, chef and co-owner of several celebrated Sydney dining establishments.

Good Pair Days’ sommelier, Alex Anderson, together with chef Robertson created a menu featuring foods sourced from across Australia, complemented by wines from renowned Australian vineyards. Along with a deliciously decadent taste experience, the two advised the guests on how to create their own perfect pairings at home, and on the importance of proper wine storage.

“We are excited to be partnering with LG as they enter the wine cellar market – it’s a game-changer in any modern Australian home,” said Banjo Harris-Plane, co-founder and wine buyer at Good Pair Days. “We are working together on this launch to highlight the importance of storing wines, so they can be experienced the way the winemaker intended.”

On the partnership with LG and the current situation in Australia, chef Robertson commented, “The Australian food and wine industry needs our support more than ever, so I’m absolutely thrilled to be partnering with LG and Good Pair Days to showcase locally sourced Australian food and wines. Together we are showing how matching exciting food and wines can be easily achieved by the home cook.”

With interstate travel and border restrictions in place, a virtual experience was held to enable content creators and important retailers from across the country to join in and raise a glass to the LG SIGNATURE Wine Cellar ahead of its Australian launch.

In advance of the live streamed event, guests received a Good Pair Days box containing selected wines, and artisan cheeses – made by Australian farmers – from the Mould Cheese Collective.

The event drew great reviews from virtual attendees as well. Geoff Quattromani, a tech journalist and commentator said, “It was so, so, so good. I loved the format, the quality of the live stream, and the wine tasting was a lot of fun.”

Food, travel and lifestyle influencer, Dhanya Samuel noted “If you are passionate about wines, then the new LG SIGNATURE Wine Cellar is the perfect buy for you.”

Meanwhile, influencer and digital creator, @crrystalised had this to say of LG’s advanced wine storage solution, “I had a little Alice through the looking glass moment last week with this inspired masterpiece. The LG SIGNATURE Wine Cellar truly embodies the essence of art.”

In the same way that wine is carefully blended to achieve unique flavors and aromas, LG Electronics Australia used a careful combination of online and physical activities to show off the strengths of the LG SIGNATURE Wine Cellar, and to support and celebrate all of the Aussie businesses working hard to create the wines and foods that make life better.

Submitted by LG Australia Staff

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A Distinctive Device for a New Generation of Content Creators

As everyone knows, Millennials and Zoomers (i.e. Generation Z) are extremely comfortable using social media to tell stories, convey ideas and opinions, or just to share details of their daily lives. Unsurprisingly, this makes them among the most prolific creators – and consumers – of mobile content.

(Shot on LG WING)

But in order to produce compelling content for sharing with friends, family and followers on popular platforms such as Instagram, YouTube, Snapchat and TikTok, one needs the right tools for the job. For many, a smartphone is a great all-in-one solution so long as it can make pictures and videos look professional and provide features that allow each creator’s uniqueness to shine through.

Exactly what the one-of-a-kind LG WING was designed for.

For starters, LG WING is the first-ever smartphone to offer a built-in gimbal feature which becomes available in Swivel Mode when the main screen is rotated horizontally. A gimbal is a device that professional videographers use to ensure the footage they record is stable without the bumps and shakes that lessen viewing enjoyment.

LG WING’s Gimbal Motion Camera, the world’s first in a smartphone, provides the stability needed to capture clearer shots and smooth video footage in horizontal mode with one hand. When employed, it offers an on-screen joystick function for adjusting the lens angle digitally. So, whether you’re filming yourself as you walk down the street, or capturing the sights of a travel destination that’s long been on your bucket list, the resulting footage is both incredibly smooth and incredibly watchable.

One of the LG WING’s star feature is 4K Timelapse Control which allows you to capture the magnificence of night transforming into day (or vice versa), record the rhythm of the city from your window or scape as foot and vehicle traffic ebbs and flows of passing time. Speed can be automatically adjusted according to the target and environment and even zoom in and out while recording.

(Shot on LG WING)

Getting great nighttime content with LG WING and new Night View Mode is a breeze. LG WING improves low-light imaging quality using Multi-Frame Image Fusion Processing technology which reduces noise while improving edge details and light saturation. The low-light assist capture feature uses AI to optimize camera settings, allowing the device to excel at taking clear, detailed shots and videos long after the sun has gone down. And LG WING can capture it all in astonishingly vibrant color with blur reduction, bringing your cherished memories to life in stunning 8.3 million pixels.

Conventional Timelapse with Wide Angle

LG WING 4K Timelapse with Ultra Wide Angle

With LG WING’s 117-degree 13MP Ultra Wide lens, you could even take a picture of Seoul’s tallest (and the world’s fifth tallest) building, the 555-meter Lotte World Tower, keeping the entire structure in frame. Even 4K resolution is possible with Ultra Wide view for immersive, breathtaking videos and images of landscapes and crowds.

(Simulated screen images)

After capturing the footage you want, LG WING provides a range of easy-to-use editing tools to customize whatever you’ve recorded before sharing or posting. The second screen can be used as an editing palette in Swivel Mode, allowing you to see the results of your work in full screen without the controls or fingers getting in the way.

(Simulated screen images)

And if that wasn’t enough, design your own fun making content on LG WING using the comprehensive Creator’s Kit, which includes a variety of features such as 2x Zoom Bokeh, 2x Crop Zoom and Slow Motion. This selection provides near endless possibilities for creating your own distinctive visual language and crafting attention-grabbing posts.

At 6.8 inches without a notch or punch hole in sight thanks to the cleverly hidden Pop Up Camera, LG WING’s P-OLED FullVision main display is perfect for viewing any kind of content. Simply swivel the screen to match the format of whatever you’re watching to enjoy one of the most immersive mobile experiences around.

(Simulated screen images)

Commenting and replying to comments are as much a part of social media as posting content. Here, LG WING also offers a better way to do things. With the integrated NAVER Whale browser, you’ll be able to watch a YouTube clip on the main screen while browsing and leaving comments on the second display You’ll wonder how you ever got along with only one display!

A new category smartphone with an unconventional form factor, LG WING provides the tools and the freedom to create and consume content in entirely different ways. Not just for Millennials and Generation Z, LG’s shape-shifting device is ideal for everyone who enjoys sharing their lives with the world.

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The Perfect Social Distancing Cinema Experience

While many lament the lack of social and entertainment options during this pandemic, one group of consumers that haven’t been very visible is the cinephile. This might be because social distancing offers the perfect opportunity to dim the lights and recline back with a good movie on Netflix. But as many are discovering, the TV experience leaves much to be desired when it comes to recreating that actual cinema experience which many are beginning to crave.

Leave it to LG to come up with the perfect solution.

With its latest CineBeam projector, LG Electronics has created a compelling, compact alternative to the big-screen TV, one that offers impressive picture quality, access to thousands of movie choices through popular streaming apps, and an image size that can genuinely be called “cinematic.” LG CineBeam 4K is also the simplest way to turn a living room – or any room in the house for that matter – into a movie theater, its relatively compact size and exceptionally convenient setup making it one of the easiest projection systems to install and use ever designed.

Able to project sharp, vivid 4K (3,840 x 2,160) images up to 300 inches in diagonal, this projector can transform almost a whole wall into a movie screen, or the ceiling if you prefer to watch from bed. At that scale, you can see every detail in every scene and enjoy watching your favorite actors and actresses in near-life size. But unlike a movie theater, this innovative home solution boasts picture quality that looks just as great with the lights on thanks to LG’s Brightness Optimizer technology and 2,700 ANSI lumens of brightness.

Cinephiles might point out that for a truly authentic movie theater-like experience, it takes more than just a wall-size picture. With Real Cinema Mode turned on, LG CineBeam fully preserves directors’ creative intentions by projecting , the same rate of the original source and how it’s shown in actual cinemas. Meanwhile, LG’s TruMotion ensures movement is rendered fluidly without blur, making action fight scenes and dizzying car chases all the more realistic.

Just as impressive as its picture quality is the sheer convenience and flexibility that CineBeam offers. An ultra-short throw projector, this model can be positioned near the wall or projection screen or anywhere else in the room due to its horizontal and vertical lens shift and 1.6X zoom. And because this LG CineBeam is so easy to transport from room to room and set up in a flash, there’s no need to spend any money or time installing this projector in the ceiling.

The content you love to watch is never far away on LG CineBeam. LG’s user-friendly webOS smart platform provides quick access to major streaming service apps such as Netflix, Disney+, Amazon Prime Video and Hulu, as well as popular sites such as YouTube via the browser.^* And there’s always screencasting and wireless mirroring from a laptop or smartphone for more convenient viewing options.

The innovative, portable and extremely easy-to-use LG CineBeam is like having your own personal theater in your home. The difference being that you have the best seat, picture quality is second to none, intermission is any time you like and most importantly, there’s never a line for popcorn.

With LG CineBeam, movie night just got a whole lot better.

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Images simulated to enhance features, may differ from actual use.

^* Services may vary depending on models.

Helpful Culinary Partners Make Home Cooked Meals Virtually Hassle-Free

On the bright side, 2020 has given many of us more time to perfect our culinary skills. What’s more, cooking at home made a dramatic comeback this year, evident by the booming success of meal kit delivery services such as Blue Apron in North America, Hello Chef in the Middle East, Mindful Chef in Europe, iFood in Latin America and Deliveroo in Asia. In fact, the pandemic is helping drive the meal kit market to grow by 13 percent (CAGR). ¹

The biggest benefit of meal kit subscription services is that they deliver a solution to the biggest chore when it comes to cooking at home – shopping for ingredients. And or those without extra large pantries or cupboards at home, going out frequently to replenish one’s inventory of ingredients is probably not going to be anyone’s favorite chore during the pandemic.

To encourage and inspire even more cooking at home, LG Electronics (LG) has introduced a new digital campaign named the Pantry Dish Challenge. Running throughout Europe, Latin America, the Middle East and Africa until the end of December, the delightfully delicious campaign challenges consumers to create culinary magic using only the ingredients they have on hand in their pantries and refrigerators, and then share their recipes for others to recreate and relish.

With its complete range of innovative kitchen appliances, LG makes it easy to cook delicious and nutritious food in the comfort of your home. The company’s appliance lineup helps ensure the entire process, from food storage right through to cleanup and everything in between, is both efficient and pain-free. Here are some tips from LG that can help you get the most out of the home cooking experience, whether you’re joining in the fun of the Pantry Dish Challenge or simply looking to get better results in the kitchen.

#1: Keep it Fresh

Since making frequent trips to the grocery store is not recommended during these times, it’s important to have a refrigerator that can keep all of your ingredients fresher for longer. LG refrigerators feature advanced technologies that create the ideal conditions for preserving the taste and texture of food; HygieneFRESH⁺™ eliminates bacteria and odors² while LINEARCooling™ keeps temperature fluctuations within ±0.5 degrees Celsius to boost food freshness³and energy efficiency at the same time.

#2: Enjoy Cooking Made Easy

Once you’ve chosen a recipe and prepped all the ingredients, LG’s cooking appliances are ready to help give your culinary creation that professional quality that will have your family or roommates savoring every bite.

More than just a microwave, LG NeoChef™ can cook, reheat or defrost all types of food with ease, while the company’s InstaView™ oven range with Air Fry can cook up yummy fried treats that taste great, but are much healthier than the deep-fried fare offered at most takeout restaurants.

And for those who don’t have the time or inclination to invent their own dishes, LG and foodie partners Innit,SideChef, and Drop can help take all the stress out of figuring out what to make. Seamlessly integrated with LG smart ovens and ranges, the Innit, SideChef, and Drop apps provide access to thousands of recipes with simple to follow step-by-step instructions. LG’s appliances can even set the right temperature and function settings based on the selected recipe, helping you on your way to a deliciously easy cooking experience.

#3: Let LG’s Appliances Do the Cleaning Up

After enjoying the fruits of your labor, it’s time for the inevitable cleanup, and that’s where the LG QuadWash™ dishwasher shines. Featuring LG’s outstanding steam technology, it not only removes stains and food debris with ease, but also effectively reduces the presence of germs and contaminants. ⁴So, sit and relax while the company’s hygiene-enhancing, high-performance dishwasher delivers a thorough yet gentle cleansing that ensures spotless dishes and gleaming glassware every time.

Removing food residue from LG’s oven or microwave post-cooking is also a cinch thanks to the company’s chemical-free EasyClean™ feature. Just spray with water, wait 10 minutes while EasyClean generates high pressure steam, then simply wipe the oven walls down with a damp cloth.

#4: Share Your Pantry Dish Challenge Creation with the World

If you’ve decided to get inventive and want to take up the LG Pantry Dish Challenge, all you have to do is post a photo of your masterpiece on Instagram accompanied by the hashtags #LGCookingChallenge, #LGPantryDishChallenge, #LGOven and #LGNeoChef. And don’t forget to present your dish in a visually appealing way to help your chances of winning great prizes, including LG kitchen appliances!

Cooking at home is more than just a way to feed ourselves in the absence of being able to dine out. It is an opportunity to come together, create shared memories and enjoy the warmth and healthfulness of delicious food prepared with love and care.

To join in the fun of LG’s Pantry Dish Challenge, follow LG social accounts in your country or click here.

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¹https://www.grandviewresearch.com/industry-analysis/meal-kit-delivery-services-market?utm_source=prnewswire&utm_medium=referral&utm_campaign=cg_04-jun-20&utm_term=meal-kit-delivery-services-market&utm_content=rd1

²Certified by Intertek for removing up to 99.999 percent of bacteria and minimizing odors. Tests conducted on LG’s photocatalytic antibacterial filter with UV LED module (LG HygieneFresh+™) following ISO 27447 test methods.

³Based on UL test results using LG’s internal testing method of measuring average peak to peak temperature fluctuation in the fresh food compartment in refrigerator models GBB72NSDFN and B607S. No load and normal temperature setting. Results may vary by model and in actual usage.

4 Tested by NSF International using LG model LDT7797ST based on NSF/ANSI 184 standard. Standard confirms that residential dishwasher can achieve minimum 99.999 percent or 5-log reduction of bacteria when operated on sanitizing cycle.

LG Announces Organizational Changes to Respond Faster to Unprecedented Business Environment

New Leadership in Appliances and Greater Focus on Quality and
Innovation Expected to Result in More Successes in 2021

SEOUL, Nov. 26, 2020 — LG Electronics (LG) announced a number of organizational commitments that are designed to faster transform the global consumer electronics and appliance brand into a company that will be able to better weather the coming year by turning challenges into opportunities. Initiatives such as promoting customer value innovation through LG’s digital transformation strategy, creating a cross-function Quality Management Center, establishing a North America Innovation Center, bolstering each company’s R&D function and giving the nascent Robot Business Division a new home in the Business Solutions Company are some of the changes in store for the new year and beyond.

A notable change will be the retirement of Dan Song, president and CEO of the Home Appliance & Air Solutions Company, who took on the role at the end of 2016 and leaves the company stronger than it has ever been. Under the leadership of the 37-year veteran of LG Electronics, LG’s H&A Company recorded the highest sales figures in the history of the company and is a key reason for LG’s strong performance this year despite the cloud of the pandemic. Taking over the reins of LG’s largest Company will be Lyu Jae-cheol, a 32-year veteran of LG and head of its Living Appliance Business since 2016.

In addition to focusing on customer value, quality control, innovation, R&D and robots, LG will be creating more opportunities to reinforce its competitiveness, encourage disruptive thinking and better prepare for future uncertainties. To give management and employees direct responsibility for growing categories, separate divisions will be established for refrigerators and dryers under the H&A Living Appliance Business while the Air Solutions Business will get a separate System Air Conditioner division. Other new initiatives include Disruptive Technology Innovation Lab and Disruptive Product Innovation Lab which combine elements of R&D with future product planning.

Under the CTO’s Materials & Devices Advanced Research Center will be the New Display Lab which will focus on accelerating Micro LED technology for faster business development. The CTO will also set up iLab to develop creative technologies utilizing startup methods that can be commercialized relatively quickly. In addition to opening a North America Innovation Center to discover and promote new business opportunities, LG’s Chief Strategy Office will also set up a new Business Incubation Center to adopt new ideas and help transform them into business opportunities.

And to better respond to changing consumer needs, LG will open a Customer eXperience (CX) Lab that reports directly to the CEO. The CX Lab will include aspects of the Advanced Design lab and will focus on studying the way design affects the way consumers interact with products.

All appointments are effective Dec. 1, 2020 with promotions taking effect Jan. 1, 2021.

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Collaboration Recognized by Europe’s Autobest Award

A member of staff giving out LG-sponsored uniforms to participants during the event

In an example of another industry accolade for LG’s fast-growing automotive component solutions division, European motoring organization AUTOBEST honored the Pivi Pro infotainment system as the best connected technology in the industry, awarding it with its SMARTBEST 2020 Award. This advanced vehicle infotainment system was jointly developed by Jaguar Land Rover (JLR) and LG.

The always on and always connected Pivi Pro infotainment system sits at the heart of many 2020 Jaguar, Land Rover and Range Rover vehicles. As a completely new approach for the automaker, the Pivi Pro touchscreen system offers seamless Human Machine Interface (HMI), allowing customers to make full use of Software-Over-The-Air (SOTA) without compromising its ability to stream music and connect to apps on the move.

Its high-resolution touchscreen embedded with exquisite quality GUI and UX co-developed by JLR and LG design teams, allows customers to control all aspects of the vehicle using the same processing hardware as the latest smartphones. In addition, customer can connect two mobile devices to the infotainment head unit at once using Bluetooth, so the driver and passenger can enjoy hands-free functionality concurrently without the need to swap connections.

“Pivi Pro is testament to the incredible work within our software engineering teams and we’re delighted to have been recognized with this award,” said Peter Virk, director of Connected Car and Future Technology for Jaguar Land Rover. “Developing this with LG Electronics allowed us to really focus on what our customers want in their infotainment system, something that is really important for us.”

“We feel extremely honored that Pivi Pro is recognized as a leader in the industry and Jaguar Land Rover should be commended for making such a visionary product a reality,” said Kim Jin-yong, president of the LG Vehicle Component Solutions Company. “LG will continue to strive to be a partner that understands the needs of our customers and grows with them.”

A long history of automotive innovation awards highlights the vital role LG plays in creating new standards for vehicles and a unique vision for the future. This vision not only means safer vehicles, but it also transforms the car into a home on wheels. Tomorrow’s vehicle cabin will inevitably become a second living space that lets drivers and passengers take the comfort of home with them.

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Fostering the Next Generation of Basketball Greats

For youngsters following their passion and hoping to one day play their favorite sport for a living, getting to meet and train with one of the greats of the game is undoubtedly a dream come true. In Greece, where basketball has arguably become the national sport, LG Greece offers talented, young athletes the chance to learn from one of the true legends of European basketball with its LG Athletes of Tomorrow program.

Running since 2018, the program is part of LG Greece’s Life Is Good When You Participate platform, aimed at encouraging children to get out and enjoy the healthy benefits of exercising, whether through team sports or individual pursuits.

A collaborative effort with the Eurohoops Academy of basketball, LG Athletes of Tomorrow offers 20 training scholarships to the young hoop hopefuls between the ages of 7 and 14 who come out on top in the LG Skills & Drills Contest.

Those that make the grade then get to take their game to the next level under the tute-lage of Thodoris Papaloukas, who helped put Greek basketball on the map and inspired the likes of current NBA superstar Giannis Antetokounmpo and his now NBA champion brother, Kostas Antetokounmpo. Papaloukas was named to the EuroLeague 2000-2010 All-Decade Team and was known for his creativity, poise and leadership on the basketball court.

The skills contest, in September attracted 60 participants – less than previous years but still very positive – and was followed widely online with the competition page netting more than 25,000 visitors.

All necessary health and safety precautions were taken, with courts, balls and all equipment sanitized at regular intervals, while the kids themselves were divided into smaller-than-usual groups for each drill. This year’s winners have since begun training with Papaloukas and his top coaching staff at the Eurohoops Academy and will continue to learn there until June 2021.

Established in 2017, the Eurohoops Academy represents the personal vision of Papaloukas and the fruition of his goal to create a “home” for basketball in his native Greece. Thanks to the passion and knowledge of its founder and his staff, the Academy has quickly gained a reputation as the place for gifted young players to hone their skills and develop their craft on the court.

During the first training session, LG’s budding basketball stars met with the director of the Academy and LG representatives who delivered an overview of the program and informed them of all the special rules and protocols put in place to help keep them safe during this period of social distancing.

“This is unreal!”

A new member of the LG Athletes of Tomorrow team couldn’t hold back his excite-ment when he learned he had earned a spot in the Academy. “I can’t wait to develop my skills and meet new friends… and still can’t believe I met Thodoris Papaloukas, who’s my dad’s all-time favorite player!”

More than just a dream come true for the 20 Greek youngsters now training with a living basketball legend, LG’s program is also a timely reminder to everyone that Life’s Good when you participate, stay active and follow your passions.

By LG Greece Staff

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Futuristic Robots Making Life Better Today

Robots have been a normal part of our lives for several decades already, especially in manufacturing. But in consumers’ lives, robots have yet to become as ubiquitous as in movies, where they are often portrayed as humanoid with many of the benefits and disadvantages that come with being human. But one area where NOT being human is an advantage for robots is their inability to catch a virus, something that has many service workers nervous these days.

In South Korea, LG is making significant inroads in areas where its intelligent service robots are actively assisting people in real-life settings such as hospitals, restaurants and hotels. And while these robots may not resemble human beings, they do have some very human characteristics, most notably the way they can interact with people, even being able to express emotions on their display “facial” expressions. But more importantly, these robots are helping to perform work without increasing the risk of virus transmission.

LG CLOi ServeBot can carry up to 15 kilograms of items in its three drawers and deliver them efficiently and hygienically to its destination without remote control. This summer, a robot assistant was deployed at Seoul National University Hospital, one of the country’s oldest and largest medical facilities, where it has been tasked with picking up and delivering equipment, blood samples, prescription drugs and other items, freeing up busy staff to concentrate on patients.

Robot servers in restaurants and cafés may become a familiar sight if current social distancing guidelines continue well into the future. Equipped with four shelves able to support a maximum of 20 kilograms, LG CLOi ServeBot effortlessly navigates its way between tables, chairs and customers to bring diners their meals as well as return dirty dishes and utensils to the kitchen. CLOi ServeBot isn’t designed to replace wait staff but to complement them, helping to keep interaction between staff and customers to a minimum.

LG CLOi ServeBot equipped with drawers can deliver supplies to guest rooms without the need for human-to-human interaction. The service has been well-received by both customers and staff at the luxurious Konjiam Resort less than an hour’s drive southeast of Seoul. At Konjiam, guests have the peace of mind that they can relax for a few days away from home without having to abandon social distancing.

LG CLOi robots aren’t just good at delivering things but can also help out in the kitchen. LG ChefBot is cooking up delicious noodle-based dishes for customers at restaurants in South Korea run by CJ Foodville. In the noodle line, diners can choose their favorite ingredients which ChefBot then whips up into a delicious noodle dish in less than a minute as the customer waits.

From hospitality to healthcare and beyond, LG is successfully demonstrating that its futuristic robots are ready to help make life better, today. The company’s service featuring CLOi ServeBot and other advanced systems are providing a tantalizing preview of how robotic solutions may soon become a familiar and highly-visible part of our daily lives, during and after the pandemic.

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Inside the One-And-Only LG Wing

Being able to distinguish one smartphone from another these days can be challenging, to say the least. Outside the number and placement of camera lenses and whether the front camera peeps through a notch or punch hole, the basic form and functionality of most smartphones remains largely the same. Unfortunately, so is the user experience they offer.

Luckily for consumers, 2020 saw the arrival of LG WING, a smartphone that breaks with convention to deliver a new form factor and exciting, new usability opportunities. At the core of LG WING’s uniqueness is a screen that rotates 90 degrees to reveal a second display underneath – a design configuration that presents mobile users with a dramatically different experience and a near-infinite range of multitasking opportunities.

So how did LG Electronics (LG) come up with its latest and arguably most transformative mobile innovation? Let’s hear from some of the creative and highly skilled people who took the LG WING from concept to reality.

“The idea for the WING first came to me on the subway,” recalls Hong Shin-tae, a senior product planner at LG Mobile’s head office in Seoul. “I observed a passenger repeatedly rotating his smartphone while playing a game and texting at the same time. So I thought having separate displays would offer many different possibilities for using two apps at once.”

The team behind LG WING were forced to come up with creative solutions on their own since a device like this had never been developed before in the industry. Even from the very beginning the team recognized that the key to success would be in designing a hinge that would perform reliably over thousands of rotations.

“The solution was to incorporate a hydraulic damper inside the hinge to reduce friction when rotating the screen back and forth thousands of times,” said Jeong Min-yong, a member of the LG WING development team. “And we employed a dual lock mechanism to disperse the force generated when swiveling the screen helping to ensure that the hinge will be stabile over a longer period of use.”

The time and energy LG invested in refining the hinge mechanism has resulted in a swiveling motion that feels both smooth and secure. In internal testing, the main display of LG WING was rotated 90 degrees over 200,000 times* – equivalent to 100 swivels per day everyday for five and a half years – far longer than the ownership period of most smartphones today. That’s equivalent to one swivel every ten minutes in an 18-hour day.

Another challenge the designers had to overcome was how to keep the thickness and weight of the two-screen device to their bare minimum without sacrificing durability. “Luckily, there was a product in a different division of LG to turn to for reference,” said senior director Kim Jae-geun.

That reference product was the LG gram, a thin and light laptop.

“LG’s laptops use lightweight materials and have an optimized internal structure so following this formula, we managed to reduce the weight of LG WING by 54 grams and its thickness by 2 to 3 millimeters by its final design.”

An innovation that may initially go unnoticed is the first pop-up camera on an LG phone. The front-facing camera is hidden from sight, popping into view when needed for taking selfies or when using the Dual Recording function. And because it sits inside the phone in its own housing, there’s no cut-out, notch or other opening to disrupt the flow of the display.

Speaking of Dual Recording, LG WING can record footage using both the front and rear cameras simultaneously, a perfect way to capture the action and one’s reaction in the same shot. Hwang Yong-rak, an engineer in LG Mobile’s camera division says this is a must-have feature for today’s content creators, “The creative possibilities are nearly endless and the convenience of being able to cross-edit two videos and save them together or separately is something I’m sure creators will love as much as we think they will.”

New form factor, new experiences, new usability – LG WING is a smartphone that differentiates itself from every other competitor in so many compelling ways. If initial reactions are anything to go by, LG WING is breathing new life into the mobile space and pushing the industry forward by offering new benefits and capabilities that are only a swivel away.

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* Figure based on LG Electronics internal quality testing. Actual hardware durability will vary depending on usage habits and conditions.

LG OLED TV AND XBOX SERIES X UNLEASH NEXT-GEN CONSOLE GAMING EXPERIENCE

With Superb Picture, Ultimate Sound and Latest Gaming Features,
LG and Xbox Make Gamers’ Dreams Come True

SEOUL, Nov. 18, 2020 — LG Electronics (LG) and Xbox have entered into an exclusive marketing partnership to highlight the phenomenal gaming experience of the widely-anticipated Xbox Series X console and LG OLED TV in key markets across Europe, Africa, Middle East and Asia-Pacific. ¹ LG OLED TV becomes the official TV partner of Microsoft’s new console in these regions with special events held at participating retail locations to provide consumers the opportunity to experience for themselves the sheer exhilaration of gaming on LG’s 2020 OLED TV models and Xbox’s latest console.

The combination of LG’s most advanced TV and Xbox’s most powerful console ever allow both casual and serious gamers alike to enjoy next-generation gaming today. With features such as an ultra-fast 1ms response time with low input lag and support for the latest HDMI specifications including Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and enhanced return audio channel (eARC), games not only look and sound better, they’re more responsive. With four ports ready to support these features, LG’s OLED TVs offer all the advantages of simultaneous connections for multiple gear set-up from consoles to PCs.

The advanced combined processing power of the duo enables players to enjoy 4K gaming at up to 120 frames per second to take advantage of the latest advancement in real-time ray tracing graphics technology. LG’s 2020 OLED TVs are the first to support the new HGiG profile and as founding members of the HDR Gaming Interest Group, LG and Microsoft are confident that the latest HDR titles will look exactly as their developers intended.

With its self-lit pixel technology, LG OLED TV boasts superior picture quality with vibrant, natural colors and infinite contrast. And as the first TV and the first game console to support Dolby Vision and Dolby Atmos, LG OLED TV and Xbox Series X will draw gamers even deeper into the action with dynamic images and sounds.²

And because eye fatigue from gaming is a real thing, all of LG’s 2020 TV models feature OLED panels that are Eye Comfort Display certified by TÜV Rhineland, meeting every one of the high criteria set by the international testing firm. The certification indicates that the TVs are flicker-free, emit the minimal of blue light and deliver a wide color gamut, excellent HDR performance and consistent picture quality when viewed from a wide angle. For even more eye comfort assurance, LG OLED TVs are also verified by Underwriters Laboratories (UL) as flicker-free and low blue light emitting, posing no photobiological hazard.

“We take the needs of gamers very seriously when developing our OLED TVs so to be able to be an official partner to Xbox Series X is a partnership that is very meaningful to us,” said S.P. Baik, head of the TV product planning division of LG’s Home Entertainment Company. “We’re confident that the heightened visual quality from combining LG OLED TV and Xbox Series X will blow gamers away.”

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¹ Participating countries include: Australia, Austria, Belgium, Czech, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates and United Kingdom.

²Xbox Series X supports Dolby Atmos at time of launch with Dolby Vision coming soon.

Statement Regarding LG Electronics’ Patent Settlement Agreement With Arçelik A.Ş.

SEOUL, Nov. 13, 2020 – LG Electronics Inc. and Arçelik A.Ş. recently settled all patent disputes related to refrigerator ice making and washing machine technologies. Accordingly, lawsuits in Germany, France and Spain have been terminated. Both parties are pleased the settlement brings the lawsuits to a conclusion in order to allow the parties to focus on their businesses. Detailed terms and conditions of the settlement remain confidential.

LG Newsroom