LG’s webOS 6.0 Smart TV Platform Designed for How Viewers Consume Content Today

New Home Screen, Magic Remote and Functionality Bring LG TV
Owners the Most Intuitive and Enjoyable User Experience Yet

SEOUL, Jan. 8, 2021 — LG Electronics (LG) today announces the introduction of webOS 6.0 for its 2021 OLED, QNED Mini LED, NanoCell and UHD smart TVs. Paired with the new Magic Remote, the latest version of the company’s acclaimed smart TV platform offers viewers a more enjoyable and intuitive content discovery experience. The upgraded LG ThinQ AI in webOS 6.0 supports new voice commands for both Google Assistant and Amazon Alexa, making TV management and searching across streaming services, internet and broadcast channels easier than ever before.

Users familiar with webOS will immediately notice the attractively updated home screen redesigned for enhanced usability and to meet the needs of viewers’ changing content consumption habits. The New Home screen provides faster access to the most frequently used apps and streamlines content discovery with recommendations based on the user’s preferences and viewing history. All displayed full-screen to show preferred content and related information at one glance, the New Home acts as a central hub for settings and the greater webOS ecosystem.

Beyond the new premium design, Magic Remote offers simpler controls when using voice recognition with LG’s multi-AI offerings of LG ThinQ, Amazon Alexa or Google Assistant. Simple to navigate, slick, easy to hold and use, the new Magic Remote offers more user-friendly features including faster connections between the TV and other devices and hot keys for accessing popular content providers such as Netflix and Amazon Prime Video. Magic Tap, a one-touch NFC function on the Magic Remote, provides instant access to a host of exciting viewing possibilities. By simply touching an NFC-enabled smartphone to the remote, viewers can share content from their phones to the TV or vice versa. Users can view content stored on their mobile phones on their LG TVs while continuing to use their favorite smartphone apps and features.

Leveraging the latest in AI technology, TV voice controls and Magic Remote, all viewers have to do to get the info they need is speak up. Magic Explorer, an enhanced version of LG’s Magic Link, delivers informative content related to what’s showing on screen so viewers can learn more about the actors, locations and other items of interest in the movies and shows they’re watching. The content dependent feature also delivers the easiest and friendliest shopping experience for products appearing across select broadcast channels and LG TV services including Live TV, Gallery, Settings and TV Guide by changing the color of the cursor whenever Magic Explorer has information to share.

What’s more, the new Next Picks feature analyzes viewers’ preferences to discover more content suited to their tastes. Using viewing history data, Next Picks recommends two live programs from broadcast or set-top box offerings as well as one VOD title or app that viewers will find most to their liking, saving viewers the time and hassle of finding what to watch next.

“The latest version of our user-friendly open TV platform webOS 6.0 represents the most significant update since we first introduced webOS in 2014,” said Park Hyoung-sei, president of LG Home Entertainment Company. “With the new edition of webOS, LG is demonstrating its commitment of offering services, products and technologies that respond to the needs and wants of our valued customers.”

LG’s newest TVs featuring webOS 6.0 will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.

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LG’s 2021 gram Laptops Stun with Large 16:10 Aspect Ratio Screens and Sleek New Design

Ultra-lightweight Laptops Deliver More Screen Real Estate and Stylish Design
While Maintaining Powerful Performance and Portability

LG gram's new lineup for 2021 in all three colors - silver, black and white

SEOUL, Jan. 7, 2021 — LG Electronics (LG) is bringing to the first all virtual CES 2021 its eagerly awaited lineup of new gram laptops. Ultra-light, ultra-portable and boasting exceptional performance and long battery life, the new models continue the brand’s legacy of go anywhere computing convenience. Stylish new designs and productivity-boosting 16:10 aspect ratio screens add even more value to the company’s versatile solutions.

The diverse lineup includes five exciting new models: LG gram 17 (model 17Z90P), LG gram 16 (model 16Z90P), LG gram 14 (model 14Z90P), LG gram 2-in-1 16 (model 16T90P) and LG gram 2-in-1 14 (model 14T90P) all with 16:10 aspect ratio screens designed around maximizing work efficiency. Offering more screen real estate than the 16:9 displays found on most laptops, the latest LG grams are able to show more information at any one time. The keyboard and touchpad have also been enlarged for faster, easier typing without compromising the portability of these compact devices.

High-resolution, covering 99 percent (typical) of DCI-P3 color space, the new displays are perfect for entertainment as well as work, delivering stellar picture quality with vibrant, accurate colors, excellent contrast and sharp details. New or 2021, the four-sided super-slim bezel design aids in viewer immersion and contributes to the premium products’ sleeker, more sophisticated look.

Able to meet the needs of the most demanding users, LG gram laptops are Intel® EvoTM Platform verified, powered by an 11th Gen Intel® CoreTM processor with Iris® Xe Graphics and speedy LPDDR4x memory. LG gram models 17Z90P, 16Z90P and 16T90P feature 80Wh high-density batteries to ensure longer periods of use between charges, freeing users from the need to carry a power adapter with them at all times.

Providing a big-screen experience without sacrificing portability, the flagship LG gram 17 boasts a large 17-inch screen while only weighing 1.35kg (2.98lbs). Equally transportable, the new LG gram 16 and 14 tip the scales at just 1.19kg (2.62lbs) and 999g (2.2lbs) respectively and are a scant 1.68cm (0.66 inch) thick. Thanks to LG’s ultra-narrow bezels and a hidden hinge design, all three models achieve an impressive screen-to-body ratio (STBR) of 90 percent.

Both the 16- and 14-inch versions of the new LG gram 2-in-1 deliver incredible freedom thanks to LG’s unique 360-degree hinge and their exceptional lightness. The LG gram 2-in-1 comes with a stylus pen compatible with Wacom AES 2.0 for enhanced navigation and control for a smooth, precise writing and drawing experience.

“Synonymous with unprecedented portability and first-class performance, the LG gram brand continues to raise the bar for the ultra-slim laptop market,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “With sleeker, more refined designs and 16:10 aspect ratio displays while maintaining light weight, our latest LG gram lineup gives consumers the ability to enjoy better productivity and more immersive viewing experiences wherever they go.”

Visitors to LG’s CES 2021 virtual showroom from January 11-14 will be able to experience first-hand the design, performance and portability of LG’s newest gram offerings. Follow other CES announcements from LG on social media using #LGCES2021.

 

 Specifications:

  LG gram 17
(17Z90P)
LG gram 16
(16Z90P)
LG gram 14
(14Z90P)
LG gram 16
(16T90P)
LG gram 14 2-in-1
(14T90P)
Display Size 17-inch
16-inch 14-inch 16-inch 14-inch
LCD WQXGA (2560 x 1600) IPS, DCI-P3 99 percent (Typical) WQXGA (2560 x 1600) IPS, DCI-P3 99 percent (Typical) WQXGA (1920 x 1200) IPS, DCI-P3 99 percent (Typical) WQXGA (2560 x 1600), Touch IPS Display, Corning® Gorilla® Glass 6 WUXGA (1920 x 1200), Touch IPS Display, Corning® Gorilla® Glass 6
Aspect Ratio 16:10  16:10 16:10 16:10 16:10
Weight 1350g (2.98lbs) 1190g (2.62lbs) 999g (2.2lbs) 1480g (3.26lbs) 1250g (2.76lbs)
Size 380.2 x 260.1 x 17.8mm
(14.97 x 10.24 x 0.70 inches)
355.9 x 243.4 x 16.8mm
(14.01 x 9.58 x 0.66 inches)
313.4 x 215.2 x 16.8mm
(12.34 x 8.47 x 0.66 inches)
356.6 x 248.3 x 16.95mm
(14.04 x 9.78 x 0.67 inches)
314 x 219.5 x 16.75mm
(12.36 x 8.64 x 0.66 inches)
Battery 80Wh 80Wh 72Wh 80Wh 72Wh
CPU 11th Gen

Intel® Core™ Processor 

11th Gen

Intel® Core™ Processor 

11th Gen

Intel® Core™ Processor 

11th Gen

Intel® Core™ Processor 

11th Gen

Intel® Core™ Processor 

GPU  Intel® Iris® Xe Graphics
Intel® UHD
Graphics 
Intel® Iris® Xe Graphics
Intel® UHD
Graphics 
Intel® Iris® Xe Graphics
Intel® UHD
Graphics 
Intel® Iris® Xe Graphics
Intel® UHD
Graphics 
Intel® Iris® Xe Graphics
Intel® UHD
Graphics 
Memory 8/16GB

(LPDDR4x)

8/16GB

(LPDDR4x)

8/16GB

(LPDDR4x)

8/16GB

(LPDDR4x)

8/16GB

(LPDDR4x)

Storage M.2 Dual SSD slots

(NVMeTM)

M.2 Dual SSD slots

(NVMeTM)

M.2 Dual SSD slots

(NVMeTM)

M.2 Dual SSD slots

(NVMeTM)

M.2 Dual SSD slots

(NVMeTM)

Color White, Silver, Black White, Silver, Black White, Silver, Black Silver, Black, Green Silver, Black, Green
Keyboard Backlit Backlit Backlit Backlit Backlit
I/O Port USB 4 Gen3x2(x2, USB PD, ThunderboltTM 4), USB 3.2 Gen2x1(x2), HDMI, microSD/UFS,
HP-Out
USB 4 Gen3x2(x2, USB PD, ThunderboltTM 4), USB 3.2 Gen2x1(x2), HDMI, microSD/UFS,
HP-Out
USB 4 Gen3x2(x2, USB PD, ThunderboltTM 4), USB 3.2 Gen2x1(x2), HDMI, microSD/UFS,
HP-Out
USB 4 Gen3x2(x2, USB PD, ThunderboltTM 4), USB 3.2 Gen2x1, HDMI, microSD/UFS,
HP-Out
USB 4 Gen3x2(x2, USB PD, ThunderboltTM 4), USB 3.2 Gen2x1, HDMI, microSD/UFS,
HP-Out
USP Fingerprint Reader,
US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6
Fingerprint Reader,
US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6
Fingerprint Reader,
US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6
Fingerprint Reader, Stylus Pen (Wacom AES 2.0), US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6 Fingerprint Reader, Stylus Pen (Wacom AES 2.0), US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6

 

For more product information, visit https://www.lg.com/global/exhibition/it.

 

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LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso

LG to Utilize Video AI-Powered Solutions to Grow
Global Smart TV Software and Content Service Business
An image of LG OLED TV with a logo of LG and alphonso

SEOUL and MOUNTAIN VIEW, CALIF. Jan. 7, 2021 — LG Electronics (LG) and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this investment of nearly USD 80 million, LG will become Alphonso’s largest investor with a controlling stake of more than 50 percent.

LG has made understanding customer tastes and consumer trends one of its highest priorities as part of its digital transformation strategy to deliver better customized services. LG plans to utilize Alphonso software and services – including Alphonso’s data analytics, media planning and activation, and Video AI capabilities – with its broad range of home entertainment products. Alphonso’s combined offerings will enrich consumer services including content recommendations and LG’s own streaming service, LG Channels, to create a robust owned and operated first-screen, cross-device advertising platform with integrated analytics platform for LG TVs and the smart TV marketplace as a whole.

This is Alphonso’s first investment round since its Series A financing of USD 5.6 million in 2017, led by Manifest Investment Partners. Alphonso will continue to operate as an independent business under its current brand and leadership based in Silicon Valley.

“Our investment in Alphonso is a key component of our digital transformation strategy focusing on AI, big data and cloud to fundamentally change how consumers interact with their devices,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “With Alphonso’s TV data analysis capabilities, LG will be able to better fulfill consumers’ needs by providing even more customized services and content to consumers. We are proud to welcome Alphonso to the LG family.”

“LG and Alphonso have a shared vision for advancing the smart TV ecosystem through innovative software and services oriented toward modern new consumer experiences on one end, and highly flexible, lucrative advertising, planning, and measurement offerings for brands, agencies, and broadcasters on the other,” said Ashish Chordia, founder and CEO of Alphonso. “Becoming part of LG Electronics gives Alphonso the backing of one of the world’s leaders in home entertainment products, with access to a massive global inventory of connected TV screens. We can now maximize our mutual impact on the TV marketplace as we bring our products together and deliver immense value for the ecosystem.”

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Newest LG CordZeroThinQ Vac with New Charging Station Delivers Hassle-Free Cleaning Experience

Convenient Charging and Storage Stand Automatically
Takes Care of Messy, Dusty Work So You Don’t Have To

CordZero A9 Kompressor+ is placed on a charging station in the livingroom

SEOUL, Jan. 6, 2021 — LG Electronics (LG) will introduce its latest cordless stick vacuum – LG CordZeroThinQ A9 Kompressor+ – at the first all-virtual CES® 2021. The new upgraded model delivers impressive cleaning results for all types of flooring and features a new charging station stand which automatically cleans out the dustbin and recharges the vacuum after use, maximizing user convenience and minimizing exposure to dust.

With its fully-automated dust removal system, the charging station makes emptying the vacuum painless and more hygienic. When CordZeroThinQ A9 Kompressor+ is docked in the stand, the contents of the dustbin container are automatically sucked into the charging station and collected in an attached dust bag. When the emptying process is complete, the vacuum cleaner continues to recharge while docked in the charging station.

The charging station provides exceptional space efficiency, designed to accommodate the CordZeroThinQ A9 Kompressor+ and its set of six accessories and nozzles. The 2-in-1 Combination Tool, Crevice Tool and Pet Nozzle can be stored inside the multi-functional stand for a neat, tidy appearance. Settings on the charging station can be adjusted easily via its full touch display. The charging station also includes a switch to initiate the dustbin cleaning mode manually.

With its interchangeable nozzles, LG CordZeroThinQ A9 Kompressor+ can be easily switched from a vacuum to mop and back again in mere seconds by changing the attachments. The Power Carpet Nozzle removes dust from carpets using powerful suction while the Power Mop attachment delivers spotless hard floors. One-touch controls, two quick-change battery packs and removable washable filters elevate the ease-of-use, hygiene and effectiveness of LG’s dual-function cleaner. Owners of the original CordZeroThinQ A9 series can enjoy the same two-in-one convenience with the Power Mop upgrade kit, sold separately.

“The CordZeroThinQ A9 Kompressor+ and groundbreaking charging station take cleanliness and convenience to new heights,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “This impressive cleaning solution is a part of LG’s ongoing mission to protect consumers and their families by making the home more hygienic.”

The CordZeroThinQ A9 Kompressor+ and new charging station will make its global debut at LG’s CES 2021 virtual exhibition booth on January 11.

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LG Introduces Designer Appliances at CES 2021

Variety of Colors and Materials Cater to Different Tastes,
Blend Seamlessly with Any Home Interior

A picture of the virtual showroom to simulate selection of color and finish type of InstaView® and Fridge and Freezer pair from LG Furniture Concept Appliance

SEOUL, Jan. 4, 2021 — LG Electronics’ Furniture Concept Appliances are making their anticipated global debut at CES® 2021 with an interactive experience that lets attendees design a virtual living space with appliances that can be customized to their liking. These new products from the world’s leading home appliance company blur the line between state-of-the-art home appliances and designer furnishings. Included in the collection are InstaView® Door-in-Door® refrigerator, Fridge and Freezer pair, microwave, dishwasher, water purifier, WashTower™ and Styler.

The ability of these products to integrate effortlessly in any environment is enhanced by the diversity of luxurious materials and modern, understated colors that can be mixed and matched to order. The suite of LG’s Furniture Concept Appliances offers multiple combinations of materials and colors to choose from, enabling customers to customize each product to suit their personal tastes and the décor of any room in their home.

The premium look of the Furniture Concept Appliances is further achieved through the use of various finishes including stainless steel, glass, metal, and FENIX, an innovative material with advanced coating technology designed by Arpa Industriale of Italy. Opaque, fingerprint-resistant and pleasing to the touch, FENIX1 offers excellent durability and has a timeless yet distinctly modern appearance.2

Through the innovative experience provided by the virtual showroom at CES 2021, LG is providing visitors with an opportunity to experience the collection’s remarkable versatility online. Guests will be able to design their dream interior and fill it with LG Furniture Concept Appliances in the colors and finishes of their choice.

“LG Furniture Concept Appliances are multipurpose products that provide the best of both form and function,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A stylish amalgamation of furniture and high-performance home solutions, we developed this collection to help pave the way to a more unified, spatially integrated home.”

Visit LG’s virtual exhibition booth at CES 2021 starting on January 11 to experience LG Furniture Concept Appliances in a virtual living space.

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1 www.arpaindustriale.com/en/products

2 Product and color availability may vary by region.

LG’s InstaView® Range with Air Sous Vide Is the Oven Home-Gourmands Have Been Waiting For

New Cooking Mode in LG’s Newest Premium Kitchen Appliance
Makes It Easier Than Ever to Create Delectable, Gourmet Meals at Home

A woman is knocking on the glass window of the oven of InstaView® Range to see inside

SEOUL, Dec. 30, 2020Coming to CES® 2021, the new InstaView® Range with Air Sous Vide from LG Electronics (LG) will change home cooking as we know it today. The complete cooking solution also features LG’s Air Fry mode, InstaView oven door and a range of smart functions for a healthy and convenient culinary life at home.

With the company’s innovative Air Sous Vide mode, the stylish range cooks food perfectly every time for meals that look and taste like they’ve been prepared by a professional every time. With precise low temperature and airflow control, vacuum sealed foods are able to lock in maximum flavor and aroma to elevate dishes to succulent new heights. LG Air Sous Vide can consistently maintain any temperature between 100 to 205 degrees Fahrenheit (38 to 96 degrees Celsius) for up to 48 hours without water, which results in more consistent dishes that take up less counter space to prepare.

With LG InstaView technology, tapping twice on the oven’s glass door automatically turns on an interior light to make visually checking the progress inside a cinch. And thanks to EasyClean®, users can maintain the cleanliness of the oven and the cooktop* with no effort, no chemicals in just 10 minutes using only the power of pure water. The range also features LG’s ProBake® Convection technology for quick and thorough cooking without preheating while Air Fry delivers flavorful fried treats using significantly less oil than deep frying.

For even more convenience, the LG range can be controlled and monitored using the ThinQ™ app connected to Google Assistant and Amazon Alexa smart speakers. And LG partners SideChef, Innit, Drop, and Tovala offer helpful culinary inspiration through the hundreds of easy-to-follow recipes on their apps. Once the user has selected a recipe, cooking instructions are sent to the oven which then sets the appropriate cooking mode and temperature. With Drop and a smart Thermomix, making pizza at home is a no-brainer with ThinQ controlling the mixer settings and LG InstaView Range preheating automatically so as soon as the dough is rolled and toppings topped, the oven is good to go. And heating frozen meals from brands such as Nestlé and Kraft Heinz is as simple as scanning a barcode with Scan to Cook.

For even more added value, the new range supports Proactive Customer Care, LG’s AI service solution. With just a smartphone and the ThinQ app, users can maintain the optimal performance and efficiency of compatible LG appliances for years to come.

“The 2021 LG InstaView Range integrates our most innovative cooking technologies which we’re excited to introduce at next month’s CES,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We’re confident customers will find Air Sous Vide easier and more convenient to use than traditional water sous vide but the real vote of confidence will be in how much better the food tastes.”

The 2021 LG InstaView Range with Air Sous Vide will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.

# # #

* EasyClean for the cooktop available in gas-type models only.

Mini LED TV: The Ongoing Evolution of LCD TV Technology

Until recently, the term “Mini LED” would have been unfamiliar to all but the most ardent of TV technology buffs. Although talked about in tech circles for years, the term has only just started to enter the wider public consciousness, spurred by the fact that several TV manufacturers are now either showcasing, rolling out or communicating their intention to launch TV products with this feature.

In this article, we will take a look at what’s behind this growing interest in Mini LED TVs.

An image showing LG's TVs by structure, from CRT TVs to backlit LCD TVs and then self-lit OLED TVs

OLED’s dominance in the premium TV category is primarily due to its self-lighting pixels, independent dimming control and lack of backlighting for an incredibly thin profile unmatched by any other high-end TV technology. The LED-backlit LCD TV space, however, remains more competitive. Within this more accessibly-priced market, LG and other TV makers continue to develop a variety of technologies in an effort to bring consumers TVs with better picture quality primarily focusing on improving contrast and color reproduction. The emergence of Mini LED as the next step in the evolution of LCD TV is a direct consequence of this R&D effort.

Next Level Contrast: The Evolution of Backlight

The two directions of evolution for LCD TVs, one being via backlight and the other via LCD Cell

Backlight TVs have been evolving their light source technologies with advancements like CCFL (Cold-Cathode Fluorescent Lamp), Edge LED or Direct LED, offering improved performance. Also, technologies like Local Dimming and FALD (Full Array Local Dimming) are increasingly more advanced ways to express better contrast.

Mini LED technology “miniaturizes” the TV’s light source, making it much smaller. The smaller size allows manufacturers to pack more LEDs in the same TV screen size for increased brightness compared to regular LCD TVs. Also, having more dimming zones allows for more precise control of that brightness. As such, a Mini LED TV can achieve deeper blacks and a higher contrast ratio than other types of LED TV. Scenes both light and dark, benefit greatly from these performance upgrades, appearing more real.

LCD Cell: The Evolution of Color

As LCD technology evolved, it offered better and higher resolution and color. Quantum dot and NanoCell technologies are examples of ways to increase color performance. By developing the combined Quantum Dot NanoCell Technology, LG has taken the best of both quantum dot and NanoCell to further enhance the ability to represent and create outstanding color in an LCD TV.

And LG combined the best LCD light source with the best color enhancement technologies, by creating LG QNED Mini LED TV.

An image showing LG's most advanced LCD TVs with the new backlit LG QNED Mini LED TV second to only LG's self-lit OLED TVs

LG’s new, flagship 86-inch 8K model featuring Mini LED technology comes with a backlight unit composed of almost 30,000 tiny LEDs and nearly 2,500 dimming blocks, for outstanding brightness and an impressive 1,000,000:1 contrast ratio, unheard of performance for an LCD TV.1

With 8K OLED offering self-lit pixels that provide perfect black, infinite contrast over 100 million subpixels, no current display technology is the equal of OLED.2 However, Mini LED offers the best picture quality of any LCD TV to date and represents a compelling new option for consumers seeking to upgrade their viewing experience.

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1 Measurement based on 86-inch 8K QNED TV.

2 Measurement based on 88-inch 8K OLED TV.

All images are simulated for illustrative purposes only.

LG to Unveil Company’s First QNED Mini LED TV at Virtual CES 2021

With Up to Nearly 30K Tiny LEDs, Outstanding Peak Brightness and
Ultra-High Contrast, LG’s Latest Raises the Ante in LCD TVs

LG 8K QNED TV with Mini LED backlight delivers a range of colors on its screen with incredible accuracy and much deeper blacks

SEOUL, Dec. 29, 2020 — LG Electronics (LG) will introduce its first-ever QNED Mini LED TVs at the all virtual CES® 2021 as its top-of-the-line offering among LG’s 2021 premium LCD TV lineup. LG’s newest TVs represent a giant leap forward in LCD TV picture quality. Thanks to quantum dot and NanoCell technologies with Mini LEDs as the light source, brightness and contrast are far superior to that of conventional LCD televisions. The 2021 lineup includes 10 new 4K and 8K models covering a wide range of large screen sizes up to 86 inches.

With OLED at the pinnacle of LG’s TV offerings with its self-lit pixels and independent dimming control, the arrival of LG’s QNED Mini LED TVs offer a compelling option for consumers. Thanks to a new panel structure enhanced by LG’s advanced Mini LED backlighting, these TVs deliver a truly immersive viewing experience in the LCD space. As the first TVs to combine quantum dot and NanoCell in one product, LG QNED TVs produce incredibly accurate colors while the advanced LED backlight offers better contrast and deeper blacks for images of exceptional vibrancy and realism. And with a refresh rate of up to 120Hz, these TVs render motion smoothly and more naturally.

LG’s innovative Mini LED backlighting comprises up to almost 30,000 tiny LEDs that produce incredible peak brightness and a contrast ratio of 1,000,000:1 when paired with up to nearly 2,500 dimming zones and advanced local dimming technology.* This results in excellent HDR image quality with outstanding contrast and blacks, a wide color gamut and incredible color accuracy. For stunningly lifelike images that seem to shed the confines of the screen and enter the user’s space, it’s not hard to see why LG QNED Mini LED is the new LCD TV to beat.

“Our new QNED series is a premium home entertainment option that expands and improves the LCD TV space and gives consumers another terrific viewing choice,” said Nam Ho-jun, senior vice president of R&D at LG’s Home Entertainment Company. “These TVs deliver an experience that set them apart from other LCD TVs and speak to our commitment to innovation and pushing the standard forward.”

LG’s top-of-the-line 86-inch 8K QNED TV will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.

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 * For the 86-inch 8K QNED.

New LG InstaView Refrigerators Demonstrate Hygiene Innovation at CES 2021

With InstaView Door-in-Door and UVnano, Refrigerators Deliver
Better Hygiene, Impeccable Style and LG’s Proven Fresh Food Technologies

Someone is knocking on the glass panel of InstaView to see what is inside

SEOUL, Dec. 28, 2020 — At next month’s first virtual CES, LG Electronics (LG) will unveil new InstaView® Door-in-Door® refrigerators that boast upgraded features and design innovations for improved user convenience. The sleek refrigerator sports a larger glass panel for its InstaView Door-in-Door system while UVnano™ technology is featured in the built-in water dispenser for enhanced hygiene while InstaView voice recognition takes hands-free convenience to a whole new level in the kitchen.

Loved by consumers around the world for its ability to enhance user convenience, LG InstaView Door-in-Door has been further refined for 2021. LG InstaView illuminates the refrigerator’s interior with just two quick knocks on the transparent glass while Door-in-Door reduces interior cold air loss by providing a convenient space to keep frequently accessed items handy. With a more immersive tinted glass panel in the 2021 refrigerator, the new design complements the seamless InstaView Door-in-Door refrigerator’s flat stainless steel design and elegant aesthetic. And because the InstaView window is 23 percent larger than previous models, seeing what’s inside is easier than ever.

LG’s new InstaView refrigerators now incorporate LG’s UVnano technology which harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. First introduced in 2017 on the company’s most premium water dispenser products, UVnano operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap.1 For additional peace of mind, users can also activate the UVnano feature with the press of a button.

A CES 2021 Innovation Awards Best of Innovation winner, the LG InstaView refrigerator with voice recognition makes time spent in the kitchen more productive and more convenient. No longer will shoppers have to struggle to open the refrigerator door with arms full of groceries when they can simply say, “open the refrigerator door” by voice. LG’s interactive voice technology also makes it possible to ask the refrigerator for today’s agenda or check the status of the ice and water dispensers.2 And with Amazon Dash Replenishment, homeowners can order consumables such as replacement water filters automatically by linking one’s Amazon account with the LG ThinQ app.

Every new InstaView product in the lineup incorporate LG’s proven freshness-enhancing systems, LINEARCooling™ and DoorCooling+™. LINEARCooling minimizes temperature fluctuations, the main cause of food spoilage.3 Simultaneously, DoorCooling+ cools the entire refrigerator compartment evenly by distributing powerful airflow from a strategically positioned vent.4

Debuting in InstaView French-Door refrigerators last year, LG Craft Ice™ is now coming to Side-by-Side InstaView refrigerators in 2021. The two-inch, slow melting ice balls generated by the LG Craft Ice system makes drinks look great while keeping them cool longer.

“The popularity of LG appliances during this difficult year came as quite a surprise to us,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We have leveraged the increase in consumer interest and pushed the boundaries of appliance innovation to deliver exciting products in 2021.”

The 2021 LG InstaView refrigerator lineup will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.

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1  Assessed by TÜV Rheinland in 2020 using LG testing method measuring reduction of Escherichia coli, Staphylococcus aureus, Pseudomonas aeruginosa in distilled water samples after exposure to product’s UV LED for 10 minutes per hour after total of 24 hours in normal household use setting. Actual results may vary depending on environmental conditions and usage. Product does not treat or cure health-related conditions and does not guarantee that water filtered by product will be free from contaminants such as microbiological particles. 

2  Voice assistant feature requires connection of LG ThinQ app via Wi-Fi. Voice assistant results may vary based on volume of user’s voice, intonation as well as ambient noise.

3  Based on UL test results using LG’s internal testing method measuring average peak to peak temperature flunctuation in fresh food compartment between LG models Bottom Freezer GBB72NSDFN (±0.5C°), French Door GF-L570PL (±0.5C°), Side-by-Side J811NS35 (±0.5C°), Top Freezer B607S (±0.5C°) and Top Freezer B606S (±1.0C°), on no load and normal temperature setting. Results may vary in actual usage. 

4  Based on UL test results using LG’s internal testing method comparing time needed for temperature of water in top basket to drop between Door Cooling+ and Non-Door Cooling+ models. DoorCooling+ pauses when door is opened.

LG and Magna Enter Joint Venture Agreement to Expand in Powertrain Electrification Market

Combines Strengths of Two Major Players in the Electric Powertrain
Space to Accelerate Time to Market and Capitalize on Electrification Emergence

Illustration of a see-through electric vehicle cruising past the city skyline of Chongqing during the day, with the logos of LG and Magna below

SEOUL, Korea and AURORA, Ontario, Canada, Dec. 23, 2020 – LG Electronics (“LG”) and Magna International Inc. (“Magna”) announced a joint venture (JV) to manufacture e-motors, inverters and on board chargers and, for certain automakers, related e-drive systems to support the growing global shift toward vehicle electrification. The new company, tentatively called LG Magna e-Powertrain, marries Magna’s strength in electric powertrain systems and world class automotive manufacturing with LG’s expertise in component development for e-motors and inverters, accelerating both partners’ growth in the electric powertrain market.

The JV enables the two companies to continue to grow their electric powertrain product offerings by leveraging existing technologies, engineering capabilities and global footprints. The market for e-motors, inverters and electric drive systems is expected to have significant growth between now and 2030, and the JV will target this fast-growing global market with a world-class portfolio.

LG has established experience in the development of electric vehicle components most notably for the Chevrolet Bolt EV and Jaguar I-PACE. LG will help accelerate Magna’s time to market and scale of manufacturing for electrification components, while software and systems integration are competencies that Magna brings to this venture. This JV will allow customers to select from a portfolio of reliable components through to integration of an entire electrified powertrain.

“This partnership fully aligns with our strategy of being at the forefront of electrification and supporting automakers with a diverse and world-class portfolio,” said Magna president and incoming CEO Swamy Kotagiri. “By combining our strengthens, we expect to gain investment efficiency and speed to market with synergies to achieve more, all while continuing to capitalize on the acceleration of the electrified powertrain market.”

“Manufacturers need to be disruptive to maintain leadership positions in electrification and, through this deal, LG is entering a new phase in its automotive components business, a growth opportunity with enormous potential,” said Dr. Kim Jin-yong, president of the LG Electronics Vehicle component Solutions Company. “We believe that the combination of our in-house prowess and the experience and extensive history of Magna will transform the EV powertrain space faster than if we proceed alone.”

The JV will include more than 1,000 employees located at LG locations in the United States, South Korea and China.

The transaction is expected to close in July of 2021, subject to a number of conditions including obtaining LG shareholder approval and all necessary regulatory approvals.

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The Perfect Smartphone for You

An image of LG V60ThinQ 5G and LG Dual Screen, LG WING, LG VELVET, and a LG K Series device

When choosing a new smartphone, there are many factors that contribute to one’s purchase decision with price, specs and design being the most commonly cited factors. But with so many reasonable, capable phones available today, how does one go about making that final decision?

LG’s current crop of offerings has something for everyone, boasting form factors and feature sets that provide differentiated value and unique user experiences. So, no matter what your taste, needs or budget, LG has you covered. Below is a guide to choosing the best LG smartphone for you.

 

The many different colors of LG VELVET

LG VELVET: All About Design

For the design-conscious, the aesthetics of a phone are a very important consideration. A handset that stands out from the black-slab brigade with it unique, shimmering color finishes, pleasingly symmetrical 3D Arc Design and water droplet-inspired camera array, LG VELVET is the epitome of refined, modern style.

A close-up of LG VELVET's water droplet-inspired rear camera lenses

Taking its cue from nature, the rear “Raindrop” camera offers understated elegance, a sense of calm and a welcome change from the protruding, square arrangements found on many smartphones nowadays. For a balanced look and a balanced feel in the hand, LG has applied its 3D Arc Design, which gives the phone its evenly curved front and rear edges. LG VELVET comes in six distinctive colors such as the popular Illusion Sunset to suit a wide variety of stylistic sensibilities.

A person using LG VELVET's ASMR recording feature and Voice Bokeh to record a campfire during a trip with friends

But not just for the design-lovers, LG VELVET is ideal for those who demand great sound from their mobile companion. For starters, it integrates the LG 3D Sound Engine, which employs the company’s advanced AI to recognize the genre of music playing and apply the optimal settings to bring every track fully to life. In addition to stereo speakers and the disappearing 3.5mm headphone jack, it comes with LG’s popular ASMR recording feature for capturing even the quietest of sounds in stunning clarity, and Voice Bokeh, which makes voices clearer against background noises when recording videos.

 

Image of a half-folded LG V60ThinQ 5G made possible by LG Dual Screen 

LG V60ThinQ 5G and Dual Screen: Because Two is Better Than One

People often assume that the bigger the smartphone screen, the better the user experience. Regardless of how big the display, it’s hard to beat the multitasking and entertainment possibilities rendered by having two screens at your disposal. For double the fun and double the productivity, LG presents the seamless combination of LG V60ThinQ 5G and LG Dual Screen – a pairing that can simultaneously run two apps in full screen and so much more.

 LG V60ThinQ 5G and LG Dual Screen being used to play a racing game with its second screen displaying a steering wheel and other game controls

On the duo’s two 6.8-inch high-quality displays, you can watch videos on one while sending an email on the other, or edit an image at the same time as viewing pictures from your photo albums. You can experience mobile gaming in a whole new way, playing full screen while also enjoying the precision of using a dedicated and customizable touch controller on the other display.

Equipped with the Qualcomm® Snapdragon™ 865 mobile platform, LG V60ThinQ 5G provides outstanding 5G connectivity and performance. With its super-large 5,000 mAh battery, the device can be used for extended periods without charging, and even supports 8K video recording for capturing memorable moments in detail.

 

Rear view of LG WING beside a front view of the device in Swivel Mode

LG WING: A Compelling New Mobile Experience

Recognizing that tired, staid design delivers a tired, staid mobile experience, LG set out to discover new usability – a path that led to the creation of LG WING. With its unique, swiveling form factor, LG WING refreshes the mobile experience in entirely new ways; making it just the thing for those who, like LG, are unafraid to try something different.

Someone uses LG WING's joystick feature in Swivel Mode to film two kids skateboarding on a vert ramp

Rotating the Main Screen 90 degrees to reveal a secondary display underneath, LG WING in Swivel Mode provides new content creation and consumption possibilities. Viewing videos is far more immersive as there is nothing to get in the way of the action onscreen. This is because any alerts and notifications pop up on the smaller Second Screen, which can also be used as a media controller or convenient hand grip.

Shooting videos is also better in Swivel Mode. LG WING’s remarkable Gimbal Motion Camera makes it easy to take smooth, stable footage when on the move, with the Second Screen taking on the role of a thumb joystick to digitally change camera angles. Dual Recording lets users shoot video with the front and rear cameras simultaneously, while the phone’s swiveling, dual-screen configuration enables easier editing as well. With LG WING, the creative possibilities – and the fun – are practically endless.

 

A front view of LG K Series' K62, K52 and K42 devices displaying vivid images on the lock screen

LG K Series: Full Featured with Friendly Price Tag

LG has been delivering a premium user experience to a wider audience with its K series smartphones since 2016. New for 2020, the K62, K52 and K42 all boast 6.6-inch HD+ FullVision displays with 20:9 aspect ratio, along with quality cameras, solid processors and fantastic audio. The company also added its first 5G model to the K series this year in the form of LG K92 5G to give consumers a more affordable entry point into the 5G market. The well-balanced handset has higher specifications than its 4G cousins, including a generous 128GB of storage and a larger 6.6-inch FHD+ FullVision display.

LG believes that Life’s Good when you have good choices, and with its diverse portfolio of high-quality, user-centric smartphones, there’s a great LG option for everyone.

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LG Water Heater Delivers Ultra Efficient, Eco-Friendly Performance with Award-Winning Design

Inverter Compressor Boosts Heating Performance and Lowers
Energy Consumption While Smart Features Deliver Enhanced Convenience

A mother and little daughter are waiting for hot water to be filled in tube with LG Inverter Heat Pump Water Heater mounted in the wall

SEOUL, Dec. 18, 2020LG Electronics (LG) will be presenting its advanced, energy-saving Inverter Heat Pump Water Heater at CES® 2021. A CES Innovation Award-winner, the new model is powered by LG’s renowned DUAL Inverter Compressor, which promotes fast and effective water heating, all the while delivering lower electricity consumption and running costs. What’s more, the highly efficient and durable smart appliance is compatible with the LG ThinQ™ app for convenient control from inside or outside the home.

LG’s DUAL Inverter Compressor heats water using condensation heat generated in the process of compressing and circulating refrigerant. The result is a water heater that uses up to 74 percent less energy to operate annually than a conventional electric water heater.1 The new product will be available in 200-liter and 270-liter capacity versions, featuring impressive energy efficiency ratings of A+ and A++, respectively.2 What’s more, the highly durable compressor and water tank are covered by a 10-year warranty. LG’s efficient system utilizes heat from the air to further reduce electricity usage, while its two internal heat sources – heat pump and heater – ensure that users will never have to go without hot water even in times of heavy use.

The smart Inverter Heat Pump Water Heater is Wi-Fi-enabled, allowing it to work seamlessly with LG’s mobile ThinQ app, available on both Android and iOS devices.3 With the app, homeowners can manage and monitor the system remotely, receive regular maintenance reminders and diagnose certain issues without having to call customer service. Users can also check the water temperature in real-time and use the scheduling function to set the time and duration of operation.

“The new LG Inverter Heat Pump Water Heater reflects our commitment to offering high- performance products that have less impact on household energy expenses and on the planet,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to develop environmentally-responsible solutions that make daily life more comfortable for consumers worldwide.”

A winner of every major product design award – iF Design, Red Dot, IDEA – this product has a sleek, modern style in line with LG’s latest premium home appliances and is easy to install as well. The LG Inverter Heat Pump Water Heater will be available in markets throughout Europe and North America beginning in the first quarter of 2021 and will be on display in LG’s CES 2021 virtual exhibition booth starting January 11.

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1 Based on internal simulation data of daily electricity consumption under EU-average climate conditions, annual electricity consumption was 74 percent lower with the 270-liter LG Inverter Heat Pump Water Heater when compared to a C-class general electric water heater.
2 Energy efficiency was tested in a non-heated space at 15 degrees Celsius according to EN16147 with load profile L.
3 LG ThinQ app compatibility not available in all markets.

LG Honored With 2021 CES Innovation Awards

Official CTA Industry Recognition Program Distinguishes LG OLED TV
and LG InstaView Refrigerator with ‘Best of Innovation’ Awards

CES 2021 Best of Innovation Awards Products

SEOUL, Dec. 16, 2020 ― The Consumer Technology Association (CTA®) is recognizing LG Electronics (LG) for groundbreaking innovations in technology and design with a number of 2021 CES® Innovation Awards. Led by two Best of Innovation Awards for its LG OLED TV technology and LG InstaView® Door-in-Door® Refrigerator technology, LG will be receive dozens of CES Innovation Awards, the most awards ever for LG.

CES 2021 marks the eighth consecutive year that LG OLED TVs, soundbars, home appliances, premium smartphones and more have all received CES Innovation Awards, the official industry recognition for the most innovative products introduced at CES, the global stage for innovation.

CES Best of Innovation: For CES 2021, LG’s OLED TV technology is again being recognized with the CES Best of Innovation Award, this time in the gaming category. LG, the undisputed world leader in OLED TVs, has created an unrivaled home entertainment experience, delivering the deepest blacks, most realistic colors and an infinite contrast. For the first time, LG Home Appliances received the CES Best of Innovation Award distinction for the LG InstaView Door-in-Door Refrigerator technology pioneered by LG to let users see inside while keeping food fresh, striking the perfect balance between form and function. The refrigerator is also equipped with the company’s innovative voice recognition technology so opening the door with arms full of groceries is just a voice command away.

LG Home Entertainment: Particularly noteworthy for 2021 are LG’s latest entertainment products including LG OLED, LG NanoCell, NEXTGEN TVs and TONE Free earbuds. More details on specific LG Home Entertainment products honored will be announced at CES 2021 in January.

LG Home Appliances: CES 2021 Innovation Awards will go to new LG home appliances anchored by several LG InstaView Door-in-Door refrigerators, the WashTower™ single-unit laundry solution that takes up half the floor space while tackling ultra-large loads, the LG CordZeroThinQ Vacuum, and other laundry and air care solutions including PuriCare Wearable Air Purifier to be announced at CES.

LG Mobile Phones: Leading LG’s multiple CES Innovation Awards for mobile devices is the groundbreaking LG WING, the world’s first 5G swivel smartphone. Featuring a 6.8-inch P-OLED FullVision edge-to-edge screen that swivels clockwise to rotate 90 degrees and reveal a second 3.9-inch OLED display, the first smartphone in LG’s Explorer Project delivers a compelling, new multi-screen experience on the latest 5G networks. Also earning the CES 2021 Innovation Award is the LG VELVET, packed with a 6.8-inch OLED Cinematic FullVision display, versatile cameras and powerful 5G speeds at an exceptional value.

LG Business Solutions: LG IT business solutions innovations are being recognized at CES 2021 for products that are ideal for both work and play. LG’s popular UltraGear gaming and UltraWide monitors are CES 2021 honorees, as are the LG gram 17 laptop and CineBeam Laser 4K projector.

CES Innovation Awards: The CES Innovation Awards program is an annual CTA-produced competition honoring outstanding design and engineering in consumer technology products across 28 product categories. The program recognizes honorees in a multitude of consumer technology product categories and distinguishes the highest rated in each. An elite panel of industry expert judges, including members of the media, designers, engineers and more, reviewed submissions based on engineering qualities, aesthetic and design, functionality and consumer appeal.

The full list of LG’s CES 2021 Innovation Awards will be announced in conjunction with LG’s CES press conference at 08:00 EST on Jan. 11, 2021 and viewable at the CES website. For 2021, industry leaders and rising stars will come together virtually Jan. 11-14 to pioneer future innovation driving the ever-evolving tech industry. The first all-digital CES 2021 will be a platform to launch products, engage with global brands and define the future of the industry, enabling the tech community to safely share ideas and introduce the products that will shape our future.

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LG Announces Autonomous Robot With Disinfecting UV Light For Various B2B Applications

Newest Addition to LG’s CLOi Family of Robots Will Help
Hotels, Schools, Offices, Restaurants and Retailers Deliver Peace of Mind

Side view of LG UV Robot

SEOUL, Dec. 15, 2020 — Combining its core competencies in robotics, artificial intelligence and autonomous vehicles with a deep understanding of customer needs, LG Electronics announced that it is developing an autonomous robot that will use ultraviolet C (UV-C)1 light to disinfect high-touch, high-traffic areas. LG plans to offer the UV robot to hospitality, retail, corporate and education customers in the United States in early 2021.

“This autonomous UV robot comes at a time when hygiene is of the highest priority for hotel guests, students and restaurant customers,” said vice president Roh Kyu-chan, head of the robot business division in LG’s Business Solutions Company. “Consumers can have the peace of mind that the LG UV robot will help reduce their exposure to potentially harmful germs.”

To be officially unveiled at Digital CES® 2021, LG’s new robot is expected to enable a new standard of hygiene by helping to disinfect high-touch, high-traffic areas. Because of its autonomous design, the robot will be able to move easily around tables, chairs and other furniture, generally irradiating a room’s touchable surfaces in 15 to 30 minutes, disinfecting multiple areas on a single battery charge.2

Engineered to be easy to operate, LG’s robot can be integrated into established cleaning routines without requiring extensive staff training or specialists to operate. Staff will be able to monitor progress via remote updates to mobile phones or tablets. Employee exposure to UV rays will be minimized through a built-in safety lock activated by human motion detection sensors,3 pressing of an emergency stop button or via the mobile application.

“A higher level of hygiene will be expected by customers in the contactless ecosystem which we are now facing,” Roh said. “LG is committed to leveraging its diverse expertise in robotics, artificial intelligence and autonomous driving to develop creative solutions to tackle tomorrow’s challenges.”

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1 Covers wavelength spectrum between 100-280nm.
2 Actual time based on room size.
3 Motion detection sensors effective up to 5 meters radius.

There’s Never Been a Better Time to Live More Responsibly, More Efficiently

A family of three do the housework in a room filled with LG home appliances, including the LG AI DD Washing Machine

With people spending more time than ever at home this year, residential energy usage in the United States has skyrocketed by nearly 10 percent.1 While this increase might not come as a surprise, that doesn’t make the monthly electricity bill any easier to swallow. So this might be a good time to evaluate the efficiency of our appliances as well as our lifestyles.

An essential part of our daily existence, home appliances can hold the key to how little, or how much, a household spends on utilities. Products bearing the ENERGY STAR® certification mark can make the biggest difference in this area, as they’re proven to work without placing exorbitant demands on power. Named a 2020 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency (EPA), LG home appliances can go a long way toward living more responsibly during these challenging times.2

A woman interacts with her dog as she opens the door of her LG WashTower

Both Energy and Space-efficient

For a household, washing and drying clothes is a weekly necessity that can cause the power – and water – meter to work overtime. LG WashTower, which combines a separate washer and dryer in a single unit, delivers maximum efficiency not only where electricity and water are concerned, but also with regards to space. Its Artificial Intelligence Direct Drive™ (AI DD™) detects the weight of clothing and fabric texture, then customizes the wash cycle and dry temperature accordingly to ensure the best results, effectively reducing wash time. And ENERGY STAR compliance helps consumers save money while helping the planet, using 25 percent less energy and 33 percent less water than traditional models.3

 A close-up of someone using the LG ThinQ app to control and monitor the LG WashTower shown in the background

There’s also the benefit of time efficiency offered by the ThinQ app for smartphones, which lets users control and monitor their laundry from any room in and outside the home. No need to physically check if the wash is done, as the WashTower can send real-time status updates and notification via the app.

LG’s DUAL Inverter Compressor™ Air Conditioner saving up to 70% of energy consumption

Keeping Cool Efficiently

With homes occupied around the clock, air conditioners in warmer climates are running overtime. LG’s DUAL Inverter Compressor™ Air Conditioner delivers a cooling performance that is as efficient as it is powerful, keeping residents cool without the accompanying huge electricity bill. The Dual Inverter Compressor constantly adjusts a compressor’s speed to maintain desired temperature levels without wasting electricity and operates at a lower speed with more stability. This innovative technology uses up to 70 percent less electricity and cools up to 40 percent faster than most non-inverter residential models.4

 An image of the LG Dual Inverter Compressor inside LG's air conditioners which helps them cool faster, last longer, and run quieter

Thanks to LG Active Energy Control, users can adjust the energy consumption in three options – 40 percent, 60 percent, 80 percent with just a touch of a button on the remote control. What’s more, LG’s advanced compressor and a unique skew fan design ensure quiet operation that won’t distract or disturb those in the room, whether they’re working, studying or sleeping.

 A mother watches on as her daughter uses LG CordZero A9 to vacuum the living room sofa

Lower Carbon and Water Footprint

In addition to being energy efficient, many of LG’s appliances have earned Carbon Trust Footprint Label and Water Footprint Certification, indicating that they can reduce household carbon dioxide (CO2) emissions and water usage. LG CordZero A9 Stick Vacuum is the first vacuum cleaner in the world to carry the Carbon Trust Footprint Label. In addition to minimizing carbon emissions, it boasts a 5-step filtration system that eliminates 99.9 percent5 of the fine dust particles and dirt that typically escape during operation to ensure a cleaner, more hygienic home.

An image showing the innovative parts of LG CordZero A9, which enable its filtered 5-step fine dust blocking system, coming together to form a whole

At the heart of the LG CordZero A9 is the energy efficient yet powerful Smart Inverter Motor™, which generates 140AW of suction to keep all types of floors free from dust, dirt and hair. The versatile product can even be transformed into a handheld vacuum and comes with various accessories including the crevice tool, Power Punch nozzle, Power Drive Mop™, and combination tool, which can be used as a brush, hard nozzle, or mop depending on what is needed.

The logos of LG and ENERGY STAR’s award for 2020 Partner of the Year through sustained excellence

ENERGY STAR recognition is proof of LG’s continued leadership in protecting the environment through high-performing, energy efficient products loved by millions of consumers across the country. With LG’s products, anyone can achieve significant energy savings while helping the planet… and one’s wallet.

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1 https://now.tufts.edu/articles/staying-home-covid-19-means-higher-electricity-bills
2 https://www.epa.gov/newsreleases/us-epa-honors-2020-energy-starr-partners-year-new-jersey
3 https://www.energystar.gov/products/appliances/clothes_washers
4 Based on TÜV Rheinland testing according to internal test methods comparing cooling time and power consumption. Test conducted in a chamber of 69 m3 (4.3 x 7.0 x 2.3m) at a temperature of 33 degrees Celsius with a relative humidity of 60 percent using air conditioners DUAL Inverter Compressor (model US-Q242Kxy0) and constant speed compressor (model TS-H2465DA0). Energy savings is measured by comparing the power consumption of two models during 8 hours of operation. Faster cooling is measured by the time it takes to cool down the chamber from at a temperature of 33 degrees Celsius to 26.5 degrees.
5 Based on testing performed by SLG Prüf- und Zertifizierungs GmbH on April 24, 2018.

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