Aspiring Young Artists Make Beautiful Music Together with a Little Help from H.E.R.

The three winners of LG’s Life’s Good Music Project have released their collaborative song, created with guidance from Grammy Award-winning artist, H.E.R. The uplifting and inspirational song celebrates life and delivers a message of hope to the world during these difficult times.

Launched in August as part of LG’s Life’s Good campaign aimed at supporting and encouraging young voices, the Music Project drew over one thousand submissions from gifted musicians based in countries all over the globe. The contest also created significant buzz online and across social media, with related videos generating some 60 million views.

Winners Claire Ernst of Nashville, Tenn., Andrew Music Williams of Long Beach, Calif., and Jake Chapman of Los Angeles, Calif., won the chance to create a song coached by the acclaimed 23-year-old artist, H.E.R. During a series of virtual rehearsals, the youthful quartet shared their ideas and experiences, and used their collective talents as composers and performers to craft an inspirational new track with a universal message of positivity.

Unable to meet and collaborate in-person due to social distancing, the four quickly formed a strong bond, united by their passion for music and desire to encourage others through song. Even over video call, the excitement and energy were palpable, with the connection between the young performers obvious in the harmonies they created with their voices and instruments.

“Life may come with some obstacles, but don’t you give up,” they sing. “Just keep holding on, because I believe you will make it.” Just as the lyrics are uplifting, the new song itself is a soothing reminder to its listeners that life is still good, “living with the door wide open.”

“This campaign has given me motivation, hope and a desire to encourage the world one song at a time,” said Andrew Music Williams. “As a participant, I’ve realized the importance of believing wholeheartedly in the chances you take. As a winner, the response from H.E.R. along with the advice she gave me will forever be applied to my music career.”

“This experience with LG and H. E.R has been absolutely surreal and a dream come true,” echoed Claire Ernst. “I had a blast collaborating with the other artists and meeting the LG team. I’m incredibly honored to have been chosen for this one in a lifetime opportunity, life’s really good!”

“This campaign was so much fun! I had a great time making my entry, and I’m flattered that H.E.R. liked it so much that she chose me as one of the winners,” said Jake Chapman. “This is something I’ll never forget! Thanks LG and H.E.R.!”

“[The project] was a dope kind a thing to bring some joy to the musician world, I know that everybody else that participated in this had a great time doing it,” commented H.E.R., who acted as a mentor for the creation of the final song. “Everybody did a great job. Everybody made it their own.”

“We’re thrilled to release this fantastic song as a culmination of our global Life’s Good Music Project,” said Kim Jin-hong, head of LG global marketing. “The song by our three young winners guided by H.E.R. is full of strength and passion, and we’re awed by both the talent and determination they all possess.”

More information on the Life’s Good campaign can be found on the LG Global YouTube channel and Instagram page. Hear the Life’s Good Music Project song by Andrew, Claire and Jake, with guidance from H.E.R. here.

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Groupe Renault Latest Automaker to Recognize LG’s Vehicle Innovations

For 15 years Groupe Renault has been recognizing suppliers that have made an exceptional contribution during the year in the five categories of Design, Quality & Customer Satisfaction, Sustainable Purchasing, Best Innovation, and Best Service to Manufacturing. This year, the first-ever virtual 2020 Renault Supplier Awards took place on November 5 with partner companies being recognized for their contributions to the French automaker’s vehicles.

A total of 15 companies from 7 countries were recognized this year for their contributions to Renault’s success. Living up to its motto to make lives better, LG took home the Best Innovation Award trophy for its innovative Center Information Display (CID). LG’s 9.3-inch gapless curved CID creates a smooth design which matches the interior environment of the particular vehicle.

Photo Credit: Groupe Renault

“LG’s 9.3-inch display is a breakthrough in the European B-segment which is why it is one of the top innovations of 2020,” said Luca de Meo, CEO of Renault.

Located between the driver and the passenger, a CID provides various information and settings for the vehicle’s audio, video and navigation systems. Usually a touchscreen, much of the vehicle’s functions and features can be controlled and adjusted from the CID so it’s important for the display to have high visibility and be easy to use. LG supplies CIDs for a number of Renault vehicles sold globally, including Clio, Captur, Arkana as well as its electric vehicle Zoe.

Renault’s accolade is one of a number of awards LG’s Vehicle component Solutions business unit has accumulated in recent months. In February, LG was recognized at the Daimler Supplier Award 2020 for its advanced in-vehicle touchscreen display technology. LG was also honored at Hyundai’s Partnership Day in January for its audio, visual and navigation (AVN) system solutions. Most recently, LG received the coveted GM Innovation Award at General Motors’ 28th Annual Supplier of the Year Awards event in June for its revolutionary P-OLED cockpit technology featured in the 2021 Cadillac Escalade.

A long history of automotive innovation awards highlights the vital role LG plays in creating new standards for vehicles and a unique vision for the future. This vision not only means safer vehicles, it also makes the transformation of the car into a home on wheels a real possibility as the cabin morphs into a second living that let you take the comforts of home with you.

Because wherever you go, Life’s Good with LG.

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LG TURNS TO ZOOM TO LAUNCH NEWEST OLED TVS IN CENTRAL AMERICA

Among other milestones, 2020 has become the year of working from home, remote classes, live sporting events attended by cardboard cutouts with fake crowd noises and of course, the virtual event. Against this backdrop, LG’s Panama team recently launched the anticipated GX and CX series of OLED TVs in Central America in a way that would have seemed entirely bizarre only months ago.

For the official launch program, LG held a socially-responsible virtual event utilizing the platform that before the pandemic was unknown to all but the most devoted remote worker: Zoom. Hosted in Panama using the strictest of safety protocols, the OLED launch event was “attended” by some 200 content creators and tech and lifestyle journalists from the entire region: Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, the Dominican Republic and of course, Panama.

Popular Panamanian actor and musician Arian Abadi, known across Central America for leading a luxurious lifestyle, co-hosted the event with Luis Gálvez of LG and Martin Prera of Cliente Grupo DISTELSA, owner of Guatemalan high-end retail chain, Tiendas MAX, a long-time enthusiast of LG OLED TVs. The trio introduced the new GX and CX OLED TVs by highlighting the new models’ many enhancements including their exceptional picture quality. LG’s product expert then demonstrated several key features that make watching sports, movies and playing the latest video games so much better before fielding questions from the audience.

Commenting on the online format of the launch event, Dionisio Guerra, a freelance journalist from Panama, said “Although I would rather have actually been there, I really enjoyed the event and learned everything I wanted to know about LG’s new OLED TVs. And on a personal note, it was great to chat with colleagues whom I rarely get the opportunity to see these days due to travel and other restrictions.”

After participants of LG’s Zoom launch were sufficiently briefed on the newest LG OLED TVs to arrive in Central America, their names were entered into a drawing to win an LG OLED B9. Iveth Aceituno from the Honduran online publication, Hondudiario, was selected randomly to be the proud owner of a new 65-inch OLED TV. Another proud winner was Panamanian journalist Sassha Fuenmayor from Capital Financiero newspaper who received a brand-new 65-inch NanoCell TV for generating the most social media mentions of #LGOLEDTV and @lgelectronicsca.

LG’s Panama team proved once again that when given a lemon, they can make lemonade with their successful Zoom launch event to content creators across the diverse region of Central America. Still, everyone involved expressed hope that the next big product launch would be an in-person affair.

By LGEPS Staff

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LG Begins Global Rollout of Breathtaking LG PuriCare Wearable Air Purifier

A man on a street wearing LG PuriCare™ wearable Air Purifier

LG’s Advanced Air Solution Devices Makes Clean, Healthy Air Personal

SEOUL, Nov. 4, 2020 — LG Electronics (LG) announced the launch of its revolutionary wearable personal air solution which has captivated the public since its unveiling last month at IFA 2020. Starting this month, LG PuriCare™ Wearable Air Purifier will begin rolling out in key regions including Asia and the Middle East, among others.

Embodying the company’s vision to bring greater convenience and health benefits to consumers’ daily lives, the new device joins LG’s growing PuriCare lineup which includes products for the home, solutions for larger commercial spaces as well as portable battery-operated models. The latest addition to the company’s comprehensive air care solution family employs high-performance filters and sensor-controlled fans to ensure clean air and optimal breathing comfort anywhere, any time.

To deliver this new level of personal protection, LG PuriCare Wearable Air Purifier utilizes two H13 HEPA filters, similar to the filters found in the company’s residential air purifiers, to prevent up to 99.95 percent of harmful airborne matter such as viruses, bacteria and common allergens from entering the respiratory system.¹This is made possible through DUAL Fans and a patented Respiratory Sensor which allows users to effortlessly breathe pure, filtered air in almost any environment. The sensor detects the cycle and volume of the wearer’s breathing and automatically adjusts the three-speed DUAL Fans accordingly, speeding up when inhaling and slowing down to reduce resistance when exhaling.

Designed after extensive ergonomic facial analysis to fit snugly on most adult faces, LG PuriCare Wearable Air Purifier minimizes air leakage around the nose and chin and is comfortable to wear for extended periods of time. The built-in rechargeable 820mAh battery delivers up to eight hours of operation at low speed and two hours on the highest setting.² And because key components such as filters, inner cover, face guard, ear straps and strap extenders are easy to remove or replace, the PuriCare Wearable Air Purifier is easy to keep hygienically clean.

LG’s advanced personal air solution comes with the PuriCare Wearable Air Purifier Case featuring LG’s UVnano sanitization technology to eliminate 99.99 percent of harmful germs in just 30 minutes using UV-C LED lights. The case can also remove moisture from internal components caused by the wearer’s breath, charge the device from empty to full in just two hours and even send a notification to a smartphone via the LG ThinQ™ app when filters need replacing.

“PuriCare Wearable Air Purifier was developed to address the growing demand worldwide for products that can improve personal hygiene at a time when it’s needed most,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “This groundbreaking device offers a new level of portable protection, making it possible for consumers to comfortably breathe clean air on-the-go so they have one less thing to worry about.”

Key Specifications:

Size: 156 x 110 x 63 mm
Weight: 126g
Filter: H13 HEPA Filter (2 EA)
Battery: Rechargeable 820mAh
Recharge Time: 2 hours
Usage Time: 4 hours (min.) – 8 hours (max.)
Fan: Dual Inverter Motor
Fan Speed: 3 Steps
Sensor: Respiratory Sensor
Connectivity: USB C Type
Color: White

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¹ Blocks 99.95% of harmful particles with 99.95% elimination rate H13 HEPA filters, removing micro particles such as dust, virus, bacteria and allergen. Certified by TÜV Rheinland for ability to. eliminate 97.3 percent of viruses, 93.5 percent of bacteria in a room size of 8 m³and 99.1 percent of pollen in a room size of 3 m³ at an ambient temperature of 25±2 degrees Celsius and a relative humidity of 50±10 percent. Product specifications may vary depending on regions, and the performance results may vary depending on environmental conditions and other external factors.

² Certified by TÜV Rheinland for ability to eliminate 99.99 percent of Staphylococcus aureus, Escherichia coli, Staphylococcus epidermidis, Klebsiella pneumoniae, and Pseudomonas aeruginosa based on product usage at a temperature of 25 degrees Celsius. Results may vary depending on environmental conditions and other external factors.

LG and NET-A-PORTER Launch Sustainable Clothing Collection

Part of #CareForWhatYouWear Campaign, New Initiative
Helping Consumers Achieve Wardrobe Sustainability

SEOUL, Nov. 3, 2020 — LG Electronics (LG) is joining hands with NET-A-PORTER, a leading online luxury fashion retailer, to offer a limited-edition line of gorgeous, environmentally responsible clothing made from high-quality, natural materials developed to last for years. Presented by LG and available exclusively at NET-A-PORTER, the capsule collections will be part of the NET SUSTAIN platform designed to help consumers live more sustainably and reduce the global problem of fashion waste, which the World Economic Forum estimates costing countries USD 400 billion a year. ¹

The initiative is part of LG’s #CareForWhatYouWear campaign, the home appliance and consumer electronics company’s ongoing commitment to reducing its global carbon footprint in order to ensure a better tomorrow. LG’s multinational campaign invites consumers to help combat clothing waste by reducing fabric damage through proper washing² and highlights the environmental benefits of buying durable, eco-friendly clothes, repurposing garments and passing on unwanted item to those who will wear and appreciate them. To this end, LG and NET-A-PORTER teamed up with three brands committed to fashion sustainability: Mara Hoffman, Le Kasha and Bondi Born, to create fashion using 100 percent long-lasting machine washable materials for easy management without dry cleaning.

Last year, LG announced its aggressive Zero Carbon initiative, committing to achieving net-zero carbon emissions from its global operations by 2030. And as the world’s largest name when it comes to clothing care solutions, LG knows a thing or two about laundry efficiency and fabric care. With LG’s advanced clothing care trio – washing machine with AI DD™, DUAL Inverter Heat Pump dryer and Styler – customers can extend the lifespan of their favorite clothes while minimizing the impact on the planet through more efficient use of electricity. ³

“As a world leader in wardrobe care solutions we feel we have a responsibility when it comes to environmental sustainability and partnering with NET-A-PORTER raises our credibility exponentially,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “Through innovative products and initiatives LG is demonstrating its deep commitment to making the world a better place and ensuring that life’s good now and long into the future.”

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¹ https://www.weforum.org/agenda/2019/01/by-the-numbers-the-economic-social-and-environmental-impacts-of-fast-fashion
² Fabric damage reduced by 18 percent with AI DD™ when tested by Intertek on Cotton cycle with load comprising 2kg of underwear in conventional LG washer model FC1450S2W and LG AI DD washer model F4V9RWP2W. Results may differ depending on load composition and environmental factors.
³ Washer tested by Intertek based on IEC 60456 Edition 5.0 on TurboWash39 cycle with 5kg of IEC load compared to conventional Cotton dycle (F4V9RWP2W vs. FC1450S2W). Results may differ depending on load composition and environmental factors. Dryer tested in energy efficiency classes from A+++ to D according to IEC standards, Cotton cycle and Energy Mode. LG DUAL Inverter Heat Pump dryer models offer A+++ energy efficiency. Results may differ depending on product models within the region. Styler removed 92 percent of Perchloroethylene generated during dry cleaning when tested by Intertek in Sanitary–Normal mode.

LG ANNOUNCES THIRD-QUARTER 2020 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Record High Third-Quarter Revenue and Operating Income Margin
Reflect Strong Home Appliance, Consumer Electronics Growth

SEOUL, Oct. 30, 2020 — LG Electronics Inc. (LG) today announced third-quarter 2020 consolidated revenue of KRW 16.92 trillion (USD 14.24 billion) and operating profit of KRW 959 billion (USD 807.14 million). Both sales and profits were the highest for a third quarter in 62-year history of LG Electronics. Led by strong growth in home appliances and home entertainment, overall sales increased 7.8 percent and operating income improved by 22.7 percent compared with the same period last year.

The LG Home Appliance & Air Solution Company reported third-quarter revenues of KRW 6.16 trillion (USD 5.18 billion), an increase of 15.5 percent from the same quarter last year and the highest quarterly sales in the company’s history thanks to a growth in demand for steam-capable appliances such as washing machines and Stylers. The company also recorded its highest ever third-quarter operating profit of KRW 671.5 billion (USD 565.2 million) an increase of 56.6 percent from the same quarter last year. Profit margin of 10.9 percent marked the third consecutive double-digit quarter for the company, which expects to maintain this momentum in the fourth quarter with plans to grow profitability even more through better cost optimization.

The LG Home Entertainment Company posted sales in the third quarter of KRW 3.67 trillion (USD 3.09 billion), 14.3 percent higher than the same period last year driven primarily by the resurgence in demand of premium products such as OLED and large screen TVs in mature markets of North America and Europe. Operating income of KRW 326.6 billion (USD 274.88 million) increased 13.2 percent from the same period of 2019 as a result of more strategic marketing investments despite higher LCD panel prices. The company aims to continue its success by increasing the proportion of premium TVs and to grow online sales.

The LG Mobile Communications Company generated KRW 1.52 trillion (USD 1.28 billion) in sales in the third quarter, virtually unchanged from last year, and 16.5 percent higher than in the previous quarter. Third-quarter operating loss narrowed from a year ago to KRW 148.4 billion (USD 124.9 million) due in large part to increased efficiency in production, cost savings from increased ODM (original design manufacturing) and stronger demand for mass-tier models. The company plans to strengthen its mass-tier lineup in North America and Latin America as well as continuing to improve operational efficiency.

The LG Vehicle Component Solutions Company recorded quarterly revenues of KRW 1.66 trillion (USD 1.39 billion), a 23.5 percent increase from the same period the previous year while an operating loss of KRW 66.2 billion (USD 55.7 million) narrowed significantly from the previous quarter as the main OEMs in North America and Europe resumed production and cost management efforts took effect. In the fourth quarter the company plans to maximize sales through intense supply chain management and further improve profitability with better cost management.

The LG Business Solutions Company generated third-quarter sales of KRW 1.48 trillion (USD 1.25 billion), an increase of 13.4 percent from the previous quarter and 1.9 percent lower than last year. Operating profit of KRW 77.0 billion (USD 64.8 million) declined 31.1 percent from the same period a year earlier and 22 percent lower than the previous quarter. To improve business-to-business performance in the final quarter of the year, the company is planning to more aggressively target non face-to-face sales opportunities, improve product competitiveness and strengthen online marketing activities.

2020 3Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending September 30, 2020. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,188.15 per USD.

Earnings Conference and Conference Call

LG Electronics will hold an English language conference call on October 30, 2020 at 16:00 Korea Standard Time (07:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3130 and enter the passcode 6418#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 15:00 on October 30, 2020. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. The webcast replay will be available at https://irsvc.teletogether.com/lge/lge2020Q3_kor.php.

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CREATING A MORE SUSTAINABLE WARDROBE

It was bound to happen.

The ease with which consumers today buy clothes online has resulted in a rise of “disposable” fashion. A sharp increase in the volume of clothes being thrown away after very little use – an alarming 5.8 million tons of it a year – equivalent to the weight of the Great Pyramid of Giza!¹

Encouraging people to take small steps to help tackle the global problem of fashion waste and achieve a more sustainable lifestyle, LG Electronics is sponsoring a digital campaign, #CareForWhatYouWear, to educate consumers on how to make clothes last longer. Named numerous times as one of the most sustainably managed companies in the world, LG believes that everyone can make a difference by choosing quality, environmentally friendly clothes, repurposing what we already own and passing on unwanted items to those who will wear and appreciate them.

The campaign features LG’s industry-leading clothing care solutions to help consumers develop a more sustainable wardrobe. Leveraging the latest technologies to make clothes last longer, the company’s state-of-the-art washing machine, advanced low-temperature dryer and the clothing management system can effectively clean, refresh and protect favorite garments.

For example, LG’s latest front-loader washing machine featuring TurboWash™ 360 can power away dirt, grime, sweat and grease to keep clothes looking great and feeling fresh year after year. Spraying jets of water and laundry detergent in four different directions at once, the washer easily removes soiling from ruining the pieces you love to wear.

What’s more, the washer’s Artificial Intelligence Direct Drive™ (AI DD™) draws on more than twenty thousand pieces of laundry information amassed by LG to produce washing patterns tailored to the weight and fabric softness of each load. The washer also automatically selects the optimal settings for each load and reduces fabric damage by an impressive 18 percent, removing any worry about choosing the wrong cycle and ensuring that clothes won’t age prematurely.²

LG’s dryer with DUAL Inverter Heat Pump™ is also kind to fabrics. Unlike conventional heater dryer models, this dryer utilizes lower temperatures to achieve desired results, revitalizing and softening laundry without causing more wear than necessary.

Rounding out LG’s effective lineup of laundry solution is the Styler, a unique wardrobe management system that is ideal for refreshing clothing in an eco-friendly way. Uses TrueSteam™ technology powered by pure water, Styler takes care of smells, reduces visible wrinkles and removes over 99.9 percent of germs and bacteria as well as allergens. ³

While Refresh cycle works well for items made from nylon, polyester and other synthetic textiles, Gentle Dry cycle is designed for natural fabrics such as wool, alpaca, cashmere and linen. Download the Air Fresh cycle ⁴ to the ThinQ smartphone app for a convenient home alternative to caring for leather jackets and fur coats without having to resort to professional dry cleaners and harsh chemicals.

With outstanding fabric care, fine-tuned washing cycles and proven allergy and bacteria removing properties, LG’s convenient and effective end-to-end clothing management trio can help to make clothes last longer and contribute to a more sustainable lifestyle.

LG’s #CareForWhatYouWear digital campaign invites consumers to help combat the issue of fashion waste and share their personal experiences of keeping favorite items of clothing looking great season after season. To learn more about #CareForWhatYouWear, check out https://youtu.be/ft1_E33UUQI.

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¹ “Textiles and the environment in a circular economy.” European Environment Agency, 2019.

2 Tested by Intertek on Cotton cycle with load comprising 2kg of underwear in conventional LG washer model FC1450S2W and LG AI DD washer model F4V9RWP2W. Results may differ depending on load composition and environmental factors.

3 Certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens and Esche-richia coli and Staphylococcus aureus bacteria. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA).

4 Cycle name may vary depending on regions and product models.

[Executive Corner] Creating New Lifestyle Possibilities by Innovating in TV Design

In consumer electronics, form factor refers to the physical size and shape of a particular product. In the TV industry, form factor is mainly driven by advances in display technology. All trends indicate that flexible displays will lead the way forward in the TV space, presenting consumers with new alternatives to the rigid, rectangular boxes that have occupied living rooms since after the second world war.

The main reason for the importance of form factor innovation in today’s TV market is to address the concern that stagnation in a technology industry usually means irrelevance. In other words, a technology that doesn’t innovate will soon be overtaken by something that does. And a landscape that has been dominated by the same rigid LCD display for more than two decades does not bode well for the future of the industry.

There are, mind you, other reasons for the need to innovate the TV form factor: increased mobility of consumers, convergence among devices, evolution toward smart devices to name a few. These factors have set the stage for a TV with a form factor to complement consumers’ lifestyles, suited for any space or environment.

LG SIGNATURE OLED R is LG’s response to the call from both industry and consumers alike for an innovative, new form factor in TVs. Delivering an entirely new paradigm in the TV space, an early version of this futuristic product caused much excitement and many jaws to drop when it was initially unveiled to the world early last year.

Until now, TVs were seen as just another home appliance, i.e. a single function box that took up a lot of space. LG SIGNATURE OLED R was the company’s attempt to rewrite the rule book and to change the perception of what a TV is and could be. LG SIGNATURE OLED R is an enabler of a lifestyle that speaks to a new kind of user experience that emphasizes spatial value.

LG’s rollable TV allows customers to curate their space without restrictions as the disappearing screen enables use of the full room when the TV is not in use. A typical TV is difficult to ignore as the the expansive black display is impossible to ignore when not in use. Solutions which include projectors with screens that disappear into the ceiling and TVs behind sliding panels come with their own set of downsides such as the time and carpentry expertise required. Unlike these other options, LG SIGNATURE OLED R comes with the ability to change the size of the screen depending on the content desired: Full View for immersive watching, Line View for news, weather or time and Zero View to hide the screen entirely with the option to use the base as a premium soundbar.

OLED display technology is central to creating this innovative form factor as the light-emitting diodes in OLED don’t require the thick backlight required in conventional LCD – including quantum dot – TVs. The flexible and bendable characteristics of OLED allow for a variety of interesting and slimmer TV designs. All these benefits come without a sacrifice in picture quality. Thanks to its near-infinite contrast ratio, rich colors and deep blacks with a wide viewing angle are inherent to all OLED TVs.

For a TV manufacturer, innovating form factor can offer a competitive edge and an effective means to differentiate itself in a crowded TV market. A product that delivers new spatial value to customers in the form of a rollable display is a benefit that no LCD TV could ever match. Because to be successful in today’s market, form factor innovation must offer more than just a different design. In the case of LG SIGNATURE OLED R, the real consumer benefits come in the form of an intuitive interface, exclusive content and unique user experience.

LG understands that technology makes innovation such as LG SIGNATURE OLED R possible, but imagination is what will drive the TV market forward with the next generation of displays.

By Baik Seon-pill, LG TV Product Strategy Team Leader

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INTRODUCING ACTIVE NOISE CANCELLATION TO LG TONE FREE LINEUP WITH UVNANO CASE

With Meridian Sound and UV Light Case, New HBS-FN7 Delivers
Enhanced Personal Audio Experience with Unmatched Usability

SEOUL, Oct. 26, 2020 — LG Electronics (LG) is expanding its LG TONE Free lineup with the introduction of its most advanced true wireless earbuds yet. LG HBS-FN7 offers all the benefits of its LG HBS-FN6 sibling – intuitive user experience, incredibly comfortable in-ear fit and noise isolation performance, Meridian-tuned premium sound, hygienic UVnano charging case – and adds Active Noise Cancellation (ANC) to provide even greater listening pleasure and enhanced personal audio experience.

LG TONE Free FN7 builds on the already great passive noise isolation of LG TONE Free FN6 by neutralizing external sounds using three microphones in each earbud that monitor soundwaves coming from all directions. Adjustable ear gels with patented twist-fit Vortex Ribs design deliver a tighter in-ear seal to minimize outside noise seepage. With ANC activated, environmental noises are now almost completely neutralized, making every note and voice sound clearer, more natural, without losing the details from turning up the volume to maximum. Whether you’re in an airplane, at an outdoor café or on a noisy street, everything sounds as though you’re in the quiet comfort of your personal space.

Like all LG TONE Free earbuds, the HBS-FN7 features technology from Meridian Audio, the renowned British audio technology company and LG’s trusted partner in delivering superior sound. Powered by Digital Signal Processing, a technology that Meridian has been perfecting for over 25 years, the LG TONE Free FN7 can recreate a realistic soundstage that simulates the experience of listening to real loudspeakers while also delivering vocals with pristine clarity, completely immersing the listener. Accessible through the LG TONE Free app available for both Android and iOS devices, Meridian’s EQ sound settings provide an elevated listening experience via four customized presets: Natural for a clean, balanced sound, Immersive for a more three-dimensional performance, Bass Boost for extra power and depth and Treble Boost to bring greater clarity to vocals. The LG TONE Free FN7 also delivers fuller, richer bass with high quality silicone-infused drivers, dome featuring a stronger metal layer and denser texture dampers for better resolution of mid-high frequencies.

The HBS-FN7 also includes LG’s innovative UVnano charging case, first introduced with LG TONE Free FN6. Using ultraviolet light, the case helps to keep the wearer’s ears cleaner by eliminating 99.9 percent of E. coli and S. aureus bacteria on the earbuds’ inner mesh.^* New for LG TONE Free FN7, LED lighting on the top of the case makes it easy to monitor charging level and UVnano status.

“LG has always striven to deliver more options to consumers and with our newest TONE Free earbuds we are expanding our lineup to audiophiles who desire the very best that audio technology has to offer,” said Park Hyung-woo, head of LG Home Entertainment Company’s audio and video division.

Launching today in South Korea, the LG TONE Free FN7 will also be available in key markets of North America, Europe and Asia starting in the fourth quarter.

Key Specifications:

Earbud Size: 16.2 x 32.7 x 26.8 mm
Charging Case Size: 54.5 x 54.5 x 27.6 mm
Earbud Size: 16.2 x 32.7 x 26.9 mm
Battery Capacity
– Earbuds: 55mAh x 2
– Case: 390mAh
Fast Charging Time: 5 minutes for 1 hour of play
Battery Life
– Play: 7 hours (ANC off), 5 hours (ANC on)
– Earbuds + Case: 21 hours (ANC off), 15 hours (ANC on)
Connectivity: Bluetooth 5.1 (Single Device Connection)
Speaker: 2 Layered Dynamic
Microphones: 2 Outer, 1 Inner
Compatibility: Android / iOS
Bluetooth Audio Codec: SBC / AAC
Colors: Stylish Black / Modern White

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*2019 tests conducted by TÜV SÜD and Underwriters Laboratories (UL).
Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions.

LG WING IS THE “ONE” TO WATCH IN LATEST VIDEO FROM K-POP SENSATION SUPERM

A person holding LG WING in Swivel Mode which makes it useful for multitasking

For an ever-growing number of people, picking up a smartphone and watching videos on YouTube, TikTok or IGTV is just as natural as sitting down in front of the TV and flipping through channels. In the social media and viral video era, the mobile user experience must be more than just about making calls and browsing the internet. Enter LG WING, a revolutionary device that offers what no others can claim – a swiveling form factor that redefines smartphone design and usability.

Consistent with its focus on content consumption, the distinctive device even makes a cameo in the hit music video, One (Monster & Infinity) music video from K-pop supergroup, SuperM. Managed by South Korea’s hit-making factory, SM Entertainment, the group consists of seven members from chart-topping acts SHINee, Exo, NCT 127 and WayV.

SuperM made a huge splash when they arrived on the global stage in October 2019 with their EP that entered Billboard 200 at number one, making SuperM the first Asian group in history to top the U.S. album chart with a debut release. Their first full-length album, Super One, was released last month, debuting at number two on the Billboard 200. One (Monster & Infinity), the lead single from the album, has already recorded over 17 million views after just three weeks on SMTOWN, the official YouTube channel of SM Entertainment. Showing off LG WING’s unique capabilities prior to launch to millions of fans via SuperM’s biggest music video of 2020 was rare opportunity.

At the beginning of the highly stylized and energetically choreographed music video, Taeyong is seen swiveling an LG WING to view directions to some unknown destination. At the end of the video, Taemin, standing alone on a hillside in a mist-shrouded wilderness, glances down at his LG WING to reveal a mysterious symbol as the video draws to a close.

SuperM’s fans also got a chance to interact with their idols and see more of LG WING at a recent event on V LIVE, the live video-streaming service operated by NAVER, South Korea’s largest online platform. Throughout the light-hearted session, SuperM members introduced some of the LG WING’s unique features in an actual setting, such as filming each other using the Gimbal Motion Camera feature and viewing content on the Main Screen while commenting and chatting with other users on the Second Screen.

The industry’s first Gimbal Motion Camera feature enables users to capture smoother footage and easily adjust lens angle with its on-screen joystick, very much like an actual gimbal. And, as SuperM demonstrated, the two screens of LG’s boundary-pushing device present myriad possibilities for multitasking.

Making it easier and more fun to keep up with the latest dances, memes and crazes on social media, LG’s inspired creation delivers a seamless and much-expanded viewing and user experience – one that has already won over some of K-pop’s hottest performers.

Visit https://youtu.be/-MyvZMiRGvE to view the SuperM’s One music video on YouTube and and www.vlive.tv/video/214838 to experience LG WING with SuperM on V LIVE.

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LG and Luxury Italian Lifestyle Brand Molteni&C Agree to Develop Future Joint Projects

Coming Together to Showcase the Art of Luxury Living,
Timeless Aesthetics and Advanced Technology

SEOUL, Oct. 20, 2020 — LG Electronics (LG) and premium Italian designer furniture and lifestyle brand Molteni&C S.p.A have agreed to pursue a variety of joint projects including exhibitions and events on behalf of the LG SIGNATURE brand. The collaboration will give consumers the opportunity to experience the refinement and convenience of luxury living by showcasing the craftsmanship of Molteni&C and the technological and design leadership of LG SIGNATURE.

LG’s flagship LG SIGNATURE OLED 8K TV on display at the Molteni Museum in Giussano outside of Milan, Italy, is the first collaboration and a testament to the two companies’ shared vision and philosophy. A second LG SIGNATURE OLED 8K will be showcased at the new Molteni&C flagship store opening in Paris, France later this year with other LG SIGNATURE products to be displayed at Molteni&C stores in Europe and North America.

The Molteni Group was founded by Angelo Molteni in 1934 and quickly gained a reputation for exquisitely crafted, high-quality furniture pieces – a reputation that has only grown stronger over the years. Today, the distinguished brand has found a new audience, as the timeless appeal and effortless elegance of the brand’s gorgeous collections resonate with design-conscious millennials worldwide. Molteni&C’s The Art of Living philosophy resonates closely with LG SIGNATURE’s belief in The Art of Essence as both the pursuit of stylish, functional design and the use of the latest technologies and techniques further unite these two premium brands.

“Collaborating with Molteni&C, a company that shares our vision and is aligned with our core values, is a win-win for everyone, especially consumers who appreciate the finer aspects of life,” said Kim Jin-hong, head of LG Electronics’ Global Marketing Center. “Through this joint effort we hope to demonstrate how combining cutting-edge technologies with beautiful, modern aesthetics can create a more luxurious, refined living space.”

“It is a pleasure to be collaborating with LG SIGNATURE and we look forward to bringing consumers an experience that demonstrates the immeasurable value of good design,” said Giulia Molteni, director of marketing and communications at the Molteni Group. “Through our furniture and LG SIGNATURE’s products, it is possible to achieve a living environment where both beauty and functionality exist in perfect harmony.”

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LAUNCH OF LG’S LONG-AWAITED ROLLABLE OLED TV MARKS TURNING POINT IN TV HISTORY

Left-side view of LG SIGNATURE OLED R inside a modern bedroom in Full View mode, its on-screen image blending into the night skyline seen from the large window behind

The Most Innovative Development in Television Technology in Decades,
LG’s One-of-a-Kind TV Now Available in South Korea

SEOUL, Oct. 20, 2020 — LG Electronics (LG) today announced the launch of the world’s first rollable TV, LG SIGNATURE OLED R (model RX), in South Korea at seven premium consumer electronics stores located in major centers throughout the country. The groundbreaking TV will be available for purchase at a retail price of KRW 100 million (USD 87,000).

LG SIGNATURE OLED R is the very definition of exclusive; a masterpiece that will be appreciated by customers who demand the very best and can recognize the true value of game-changing innovation. Not just an exceptional feat of engineering and user-centric design, this TV is a work of art that will enhance any space and complement any lifestyle.

This groundbreaking TV, which mesmerizes with its elegant aesthetic and the smooth movement of its beautiful rollable OLED screen, is the ultimate aspirational product with each unit built to order for the most discerning customers. Manufactured in LG’s advanced Gumi facility in South Korea, each TV is painstakingly assembled with craftsman-like skill with attention to every detail.

This artisan-level of care will be apparent throughout the LG SIGNATURE OLED R, from the brushed aluminum casing to the stylish and modern wool speaker cover by Kvadrat of Denmark. Customers can have their choice of four exquisite shades of covering – Signature Black, Moon Gray, Topaz Blue or Toffee Brown – and further personalize their unit with an engraving of a name or message on the aluminum base.

LG SIGNATURE OLED R boasts a liquid smooth 65-inch flexible OLED display that leverages self-lighting pixel technology and individual dimming control to deliver supreme picture quality. But beyond the advanced hardware, the new TV represents LG’s unrivalled ability to innovate and create new possibilities that directly contribute to consumer benefits. The R in the name not only signifies that the TV is rollable but that the TV is also revolutionary in the home entertainment space, redefining the relationship between a TV that can disappear from view at the touch of a button and the surrounding space.

LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on. With the ability transform into three different viewing formats – Full View, Line View and Zero View – LG SIGNATURE OLED R expands the user experience in exciting, new ways thanks in no small part to the company’s mastery of OLED technology.

“The seamless marriage of technological and design innovation demonstrated in LG SIGNATURE OLED R is an unprecedented feat that genuinely deserves to be called a work of art,” said Park Hyoung-sei, president of LG Home Entertainment Company. “This is a true luxury product that reimagines what television can be, this unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG’s leadership in the premium TV market.”

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SIX-TIME FORMULA ONE™ WORLD CHAMPION LEWIS HAMILTON NAMED LG SIGNATURE BRAND AMBASSADOR

World Champion Lewis Hamilton, who has been appointed as a global ambassador for LG SIGNATURE, sitting in front of LG OLED TV as he poses for the camera

Legendary Sports Figure Embodies the Technology and Dedication to Quality,
Both Key to the Success of LG SIGNATURE’s Advanced Home Solutions

SEOUL, Oct. 16, 2020 — LG Electronics (LG) announced that Six-Time Formula One™ World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the brand’s philosophy, “Art Inspires Technology, Technology Completes Art.”

In the new campaign, Hamilton will share with audiences his thoughts on how to lead a stylish, sophisticated life, what motivates him to be the best in his field and how LG SIGNATURE embodies his lifestyle. The collaboration celebrates the elegance and joy of living a good life, with Hamilton and LG SIGNATURE demonstrating that being at the top of one’s game takes hard work and effort.

As a man of many talents with an eye for detail and design, Hamilton is the epitome of skill, style and precision. Hamilton’s role as an LG SIGNATURE Performance Endorser will highlight the peerless performance of the brand’s premium lifestyle solutions.

“LG SIGNATURE is a brand that strives to be the best in everything it does, which is what appealed to me in the first place,” said Hamilton, “Its state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best.”

“Tireless in his quest for perfection in all areas, Lewis Hamilton is the embodiment of what LG SIGNATURE stands for,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Influential in both sports and fashion, Lewis represents an aspirational figure who exudes both artistry and technology. We’re incredibly proud to have him on board.”

LG SIGNATURE offers a diverse and growing lineup that includes new 88- and 77-inch 8K OLED TVs, Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine and more. Uncompromising quality and a focus on the essentials are built into every one of the brand’s innovative products. To learn more about LG SIGNATURE, please visit www.LGSIGNATURE.com.

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LG CHANNELS EXPANDS PREMIUM K-CONTENT OFFERING

Upgraded Service to Provide LG OLED and NanoCell TV Owners with
More Diverse Array of Content That’s Easy to Access and Enjoy

SEOUL, Oct. 15, 2020 — LG Electronics (LG) is expanding its free content streaming service, LG Channels, to provide owners of its smart TVs in key markets with even more premium entertainment to enjoy at home. The expanded service will offer an impressive selection of viewing options to choose from, including a wealth of new, free content covering all things Korean (“K-content”) via LG’s partnership with digital content and platform distribution company, NEW ID, a subsidiary of NEXT ENTERTAINMENT WORLD (NEW), a major entertainment, media, and sports powerhouse in South Korea.

Starting this month, LG Smart TV owners in Europe will be the first to enjoy free channels such as YG TV with exclusive content from YG Entertainment, home to many big-name musical talents such as Blackpink, G-Dragon, Taeyang and Winner. Foodies can watch mouthwatering South Korean content on muKbang TV, Mubeat offers up endless music videos and karaoke while Billiards TV will keep fans of the sport wanting more. As the one-stop shop for all K-content, LG Channels’ expanded offerings will be coming to even more regions and customers in the months ahead.

“We are proud to bring the newest and highest quality Korean content to the European audience via the frontrunner in the current global TV market, LG Smart TV,” said Kim Woo-taek, chairman and CEO of NEW. “As the only entertainment provider in Asia that is integrating K-content with an innovative free ad-supported streaming TV platform, NEW ID is planning to actively expand its services and digital channels to more continents.”

The new K-content will begin rolling out in select markets to LG 2019 TVs with webOS 4.5 beginning this month. Customers with LG smart TVs running webOS versions 3.0 through 4.0 will see the service before the end of the year while webOS 5.0 TVs and LG TV owners in even more countries will receive the service in 2021.

“LG Channels offers premium digital content and multi-broadcast channels together with a diverse array of quality content choices available free-of-charge on LG Smart TVs in US, Canada, Europe and Latin America,” said Lee Sang-woo, senior vice president of content service business at LG Electronics Home Entertainment Company. “Easy to access and discover, the newly expanded content to European markets builds on LG’s objective to diversify content based on evolving trends.”

LG is growing its premium content service in response to the recent increase in TV viewership and the rapid rise in LG Channels’ audience worldwide. Launched last year in Europe, LG Channels was initially rolled out in Korea, the U.S. and Canada and later expanded to countries throughout Europe and South America.

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GIVING AT-RISK YOUTH AN OPPORTUNITY TO LET THEIR CREATIVE LIGHT SHINE

Even with talent and drive, a high percentage of youngsters seeking to enter the creative industry and share their unique gifts with the world rarely get the opportunity to do so. The reasons range from a lack of educational support as well as other factors completely beyond their control.

The LG team in the UK has long been passionate about giving youth the chance to reach their full potential. So, in collaboration with two experienced partners – creative agency Brand & Deliver (B&D) and The Liminality Group (TLG), a charitable organization committed to changing the trajectory of at-risk children and young people – the team developed a unique way to provide disadvantaged teens with a real taste of the creative industry.

During a three-week long virtual summer work experience program, LG and its partners selected 10 eager young people between the ages of 12-18 to provide them with a unique opportunity to network and lay the groundwork for their possible careers. As part of the program, LG UK provided every participant with a new LG gram 17 laptop that they could utilize for the duration of the project to connect to one another and the facilitators via video conference.

With their new tool at their disposal, participants were able to engage in regular video calls with B&D creatives and join workshops with TLG associates who provided advice, support and guidance to develop a campaign to launch the new LG CineBeam Laser 4K projector. Each week, the students learned a new marketing subject, knowledge that they could apply toward their task at hand. Topics ranged from creating a brand, developing a storyboard and editing videos, all skills that are crucial to succeed in today’s creative world.

Although the virtual program was something completely new and different for these students, everyone fully embraced the experience, absorbing as much as they could and supporting one another to realize their dreams.

“Thanks to the B&D team, LG and TLG for an incredible experience, I never thought I’d be working on marketing a product for LG,” said one participant. “We just don’t get taught this stuff at school, so it was amazing to be shown how it’s really done.”

The program culminated with the students pitching their work to the head of marketing for LG’s UK office, Carolyn Anderson. Congratulating everyone on a job well done, Anderson surprised the participants by informing them that they could keep the LG gram laptops that they had become attached to for the past three weeks. Each student also received a professionally designed portfolio to showcase all of their work, a glowing report to their school head and signed references from LG UK and B&D.

“We’re proud to have been part of something that we hope will have a positive impact on the lives of these young people, each of whom deserves a future as bright as anyone else’s,” said Anderson.

LG plans to make this Summer Work Experience Programme an annual event as part of its mission to ensure that “Life’s Good” for not only its customers, but for tomorrow’s creators and innovators as well. Because life can only get better if today’s youth have an opportunity share their unique gifts with the world.

By LG UK Staff

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LG Newsroom