LG INTRODUCES WORLD'S FIRST 4K IPS 1MS GTG MONITOR FOR UNSURPASSED GAMING

LG INTRODUCES WORLD’S FIRST 4K IPS 1MS GTG MONITOR FOR UNSURPASSED GAMING

Uncompromising and Bold, New UltraGear Model Has It All: 4K Resolution,
Lightning Speed, Superior Color Reproduction, and NVIDIA^® G-SYNC™ Compatible

SEOUL, July 21, 2020 — LG Electronics (LG) is bringing new meaning to immersive gaming with its new UltraGear™ (model 27GN950), the world’s first 4K IPS 1 millisecond Gray-to-Gray (GTG)¹ gaming monitor.

A 2020 CES Innovation Award and Red Dot Design Award winner, the 27-inch model more than lives up to UltraGear’s name and reputation for gaming excellence and is a worthy successor to the brand’s first 1ms GTG IPS gaming monitor (model 27GL850) introduced last year. Featuring advanced IPS displays, LG UltraGear monitors achieve stunning speed without compromising picture quality, contributing to the brand being named the top gaming-designed monitor in the United States.²

The new UltraGear monitor builds on the fast, accurate colors of its predecessor to deliver 4K resolution for maximum gaming impact. A combination of speed, high resolution and 98 percent coverage of the DCI-P3 color space ³ gives gamers a total sense of immersion. And thanks to VESA^® Display Stream Compression (DSC) technology, the 27GN950 can deliver virtually lossless 4K UHD images in 10-bit color with a 144Hz refresh rate via just a single DisplayPort cable.⁴

LG’s one-of-a-kind monitor supports hardware calibration enabling the company’s proprietary Nano IPS display to offer the most precise color reproduction possible. And with VESA DisplayHDR™ 600 certification_,⁵the UltraGear 27GN950 guarantees a certain level of quality in the form of outstanding color accuracy, dynamic contrast, high luminance and a wide color gamut. NVIDIA G-SYNC Compatible and support for HDR ensures enhanced image quality with reduced screen tearing and minimized stutter that works seamlessly with VESA DSC for an incredibly realistic and exhilarating gaming experience.

“We are excited to bring NVIDIA G-SYNC Compatible support to LG’s most advanced UltraGear model yet,” said Kaustubh Sanghani, vice president and general manager, GeForce OEM at NVIDIA. “Gamers will be blown away by the responsiveness and the lifelike visuals when playing the latest PC games that feature real-time ray-tracing powered by GeForce technology.”

LG’s new UltraGear is the ideal all-in-one solution for those who live stream their gaming sessions thanks to its expansive 4K-resolution screen. The generously proportioned display can also be a big advantage for creative professionals when editing high-resolution files or accessing multiple applications simultaneously. What’s more, support for 10-bit color depth and hardware calibration gives the monitor the level of color accuracy needed for professional-level video production work.

“Our latest gaming monitor delivers the unrivalled performance consumers have come to expect from LG UltraGear,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “UltraGear monitors will continue to push the boundaries of monitor technology, leveraging our advanced IPS 1ms GTG display technology to take gaming to even greater heights.”

The 27GN950 will be the first LG UltraGear monitor to sport the new “wings” emblem designed specifically with victory in gaming in mind. Fans can expect to see the new LG UltraGear starting today in key markets of Europe, North America, Asia and other regions. Check local retailers for price and exact date of availability.

Key Specifications:

Display Type: Nano IPS
Screen Size: 27-inch
Resolution: 4K UHD (3,840 x 2,160)
Brightness: 400 nits (Typical)
Color Gamut: DCI-P3 98 percent
Color Bit: 1.07B
Refresh Rate: 144Hz
Response Time: 1ms GTG
HDR: VESA DisplayHDR™ 600
Adaptive Sync: NVIDIA G-SYNC Compatible
Stand: Height Adjustable / Pivot / Tilt
Connectivity: HDMI x 2 / DP x 1 / USB 3.0 / H/P out (Maxx Audio)

# # #

¹Tested by LG internal lab March 2020 based on iBoson’s GRT-100 at room temperature of 25°C. Average value of GTG measured the rising/falling response time every 16 steps, available in Faster Mode setup.

²Based on dollar, May 2019 to April 2020, NPD Group Inc., U.S. Retail Tracking Service, Monitors, Gaming Designed.

³Tested by LG internal lab March 2020 based on CIE 1976.

⁴NVIDIA GeForce RTX 16/20 series, AMD Radeon RX 5500 or higher graphics card required for UHD 4K 10 bit at 144Hz with DSC.

⁵Certified by VESA May 2020 based on VESA DisplayHDR CTS version 1.1.

LEAVE NO DIRT OR DUST BEHIND FOR HEALTHIER HOME LIVING

These days, with more people working and studying from home, it’s no wonder the house seems messier and dirtier. But being stuck at home doesn’t mean there’s more time for housework. With no one to help lighten the workload and the umpteenth Zoom team call of the day, imagining this to be the “new normal” can be a disheartening thought.

The silver lining is that social distancing also means you’re less likely to get an unannounced visitor so if the weekend’s dishes are still in the sink, don’t sweat it. What you should be worried about is the dirt and dust that seems to be EVERYWHERE. Not only can dust make your home look and feel dirty, it can also impact your health in the form of particulates that clog your nose and lungs as well as bacteria that exist within them. One study found that the average shoe sole is covered with more than 400,000 bacteria, with 90 percent of those germs transferring directly to a clean tile floor on first contact.¹

With LG CordZero A9 Stick Vacuum, you can start ridding your home of dust and other unwanted guests that settle on your floor. By switching from vacuum to mop – and back again – with ease, LG’s vacuum/mop combo allows you to remove dust from all types of floors as well as sofas and chairs. With its interchangeable nozzles, every corner of the room – including tall ceilings – is within easy reach. A 5-Step Filtration System filters 99.99 percent of particulates measuring as small as 0.5-4.2㎛ in size ² to reduce the presence of dust mites, dog and cat allergen to achieve better home hygiene for your nearest and dearest.³

With LG CordZero ThinQ R9 robotic vacuum at your assistance, anyone can achieve optimal hygiene whether you’re working at home or office. The intelligent robot is equipped with deep learning technology and 3D DUAL Eye^TM technology that utilizes a 3D View Sensor^TM and a 3D Laser Sensor^TM to read the environment and categorize obstacles to perfectly map out any room for accurate navigation.

Though you’ll never be able to get rid of dust and germs completely, you can take steps to minimize your family’s exposure to them. With regular, thorough cleaning with help from LG products, you’ll improve the air quality in your home, keeping yourself and your family healthier.

# # #

¹ Study conducted by University of Arizona, https://www.ciriscience.org/a_96-Study-Reveals-High-Bacteria-Levels-on-Footwear.

²Based on filtration efficiency testing on the basis of IEC 62885-2:2016, 5.11 performed by SLG- Prüf- und Zertifizierungs GmbH. Results may vary in real use conditions.

³ Using Slim Head on hard floor, certified by the British Allergy Foundation.

MAKING THE THINGS WE LOVE LAST LONGER

Most of us have a favorite piece of clothing that we couldn’t bear to part with. It might be a pair of jeans that is extremely comfortable, a classic jacket that has never gone out of style, maybe a concert t-shirt that brings back fond memories. Regardless of the item or the reason for keeping it around, if you want to make it last, you have to look after it.

To celebrate the garments that make us feel great whenever we put them on, LG hosted an Instagram campaign, Care for Your Favorites, in the Nordic countries of Sweden, Norway, Finland, Denmark and Iceland. The goals of the campaign were to highlight the gentle yet thorough care offered by LG’s innovative washing machines and to start a conversation about the importance of sustainability.

Instagram users in these countries were encouraged to share pictures of themselves wearing a favorite item of clothing and to share tips on how they kept it looking great year after year. To help spread the word on Instagram, LG engaged 22 lifestyle influencers from across the region, all known for their strong sense of personal style and advocacy for sustainable living.

As expected, closely following the manufacturer’s care instructions on the label was the most popular advice given. Washing favorite items separately was also popular, while others recommended that any buttons or zippers be done up prior to washing. Linda Lundqvist, one of LG’s Instagram ambassadors for the campaign, shared her unique secret to longer-lasting clothes – a recipe she’d perfected for home-made, natural laundry detergent!

In keeping with the theme of sustainability, prizes for the best tips will take the form of gift vouchers that can be used at select vintage clothing boutiques or at Laundry Society, a brand that develops eco-friendly laundry products. In addition to creating a forum for consumers throughout the region to share clothing care tips with one another, LG in Nordic succeeded in starting an honest, open dialogue about the topic of living sustainably.

LG uses technology to help clothes last longer and its state-of-the-art washing machines are equipped with features that give them the ability to handle different types of garments and fabrics with the utmost of care. Its washer with Artificial Intelligence Direct Drive^TM (AI DD) draws on a vast repository of laundry data to ensure the optimal cycle for each load. And many LG machines come with the Steam Refresh and Steam wash cycles to get clothes hygienically clean and smelling fresh while using less water and detergent.

“I’m thrilled to have been a part of LG’s campaign as the underlying message of sustainability really resonates with me,” said Maria Sundberg Holm, a popular Swedish Instagrammer known for her relaxed fashion and decorating style. “It also made me realize that if I take good care of my favorite piece of clothing – a summer dress given to me by my mother – I will be able to pass it onto my own daughter when she’s grown up.”

Photo Credit: imagetoday, www.imagetoday.co.kr

Through advanced laundry solutions like the washing machine with AI DD, LG is helping people everywhere to achieve a better, more sustainable lifestyle and, of course, keep old and new favorites looking and smelling great. By looking after the clothes we love, be it a skirt, shirt or even cargo pants, we get to wear and enjoy them longer.

And that’s good for both consumers and the environment.

By LG Nordic Staff

# # #

FAMILY MEALS AT HOME MADE EASIER, FASTER AND HEALTHIER WITH “A PITADA DO PAI”

Cooking for the family on a daily basis can be a difficult proposition. With more families eating at home nowadays, creating something tasty and healthy that everyone will like is a daily challenge. To support stressed-out family cooks everywhere, LG partnered with popular Portuguese culinary blogger and YouTuber, Rui Marques, to present a number of nutritious, tasty meal options that can be whipped up in a jiffy using the LG NeoChef microwave oven.

Throughout this year, Marques is sharing delectable, family-friendly dishes on his popular A Pitada do Pai (A Father’s Special Culinary Touch) YouTube channel, blog, Facebook and Instagram. Aided by LG NeoChef, the always inventive chef Marques shows just how quick and easy it can be to prepare an incredibly diverse variety of scrumptious meals.

Not your average garden-variety microwave oven, LG NeoChef can be used to grill, bake or steam food, enabling a near-infinite range of mouth-watering possibilities that can be ready for the table in a matter of minutes. Thanks to the impressive heating power and precise temperature control of LG’s exclusive Smart Inverter technology, this microwave can cook and defrost any kind of food quickly and evenly. It also comes with the health-conscious Infrared Heating^TM feature, which helps to reduce fat content while bringing out the full flavor of every meal. LG NeoChef can even be used to make healthy probiotic yogurt!

Videos on A Pitada do Pai’s various platforms so far include homemade yogurt, a modern rendition of folar, a traditional Portuguese treat typically served on Easter and a Mother’s Day carrot cake. To mark the beginning of summer, two versions of a delicious local loaf known as “Bread of God” and a yummy vegetarian pizza were prepared. More great-tasting, nutritionally-balanced recipes ideal for busy families will be posted regularly throughout the year.

The Marques-LG NeoChef team has been well-received by Portuguese consumers with popular women’s lifestyle magazine Activa calling it “the tastiest partnership of the year”. The magazine republished the video tutorial of Marques’ microwavable fish roll recipe on its website, noting the dish’s ability to transport one to the island of Madeira where it is considered a local specialty.

Online publication Magazine Imobiliário raved about the healthy folar recipe, praising the Easter treat’s sweet, sticky goodness with the comment, “we won’t reveal all the secrets of this surprisingly easy microwave recipe, but the end result is just delicious.”

Making sure life’s good is LG’s mission and through the short, lively, easy-to-follow instructional videos courtesy of LG NeoChef and the gastronomic creativity of Rui Marques, LG is serving up a range of simple-to-make dishes to help take some of the stress out of cooking at home in Portugal.

So, if you’re seeking inspiration for food that is ready sooner rather than later, tune in to A Pitada do Pai and get cooking!

FISH AND BANANA ROLL

https://youtu.be/1RkK9KVqSO4

EASTER FOLAR (TRADITIONAL PORTUGUESE BREAD)

https://youtu.be/sYDa-YjioKk

CARROT AND ORANGE CAKE

https://youtu.be/PHRtfmyyFnM

HOMEMADE YOGURT

https://youtu.be/4cDIhdIai8w

By LG Portugal Staff

# # #

LG’S NEW SOUNDBAR DELIVERS SUPERIOR SOUND, PAIRS PERFECTLY WITH GX GALLERY OLED TVS

Pleasing to Both Ears and Eyes, GX Soundbar Features Super-slim,
Flush-to-Wall Design and Advanced Audio Technologies with Dolby Atmos

SEOUL, July 8, 2020 — LG Electronics (LG) today announced its newest soundbar designed to deliver an exceptional home entertainment experience as well as a new level of spatial and stylistic integration with the company’s premium TVs. The LG GX soundbar boasts excellent sound, advanced features and sophisticated aesthetics designed to complement LG’s award-winning GX Gallery OLED series TVs.

The GX soundbar is the perfect visual companion to LG’s artistically-inspired Gallery series OLED TVs. To offer maximum flexibility, the soundbar can be mounted either flush on the wall directly under the TV or supported using the included sturdy steel stand. Measuring 15H x 144.6W x 3.25D cm, the GX soundbar is identical in width and finish to the 65-inch LG GX Gallery series TV. At the core of LG’s gallery design is the philosophy of a complete TV system that can fit harmoniously within a given space – a concept LG’s designers refer to as “adding spatial value.”

LG GX soundbar delivers superior sound thanks to Dolby Atmos and DTX:S for remarkable three-dimensional audio. The speaker is Dolby Vision compatible via 4K pass-through, enabling the best possible picture and sound quality for truly cinematic home viewing. The included subwoofer connects wirelessly to the soundbar to deliver low-frequency bass from anywhere in the room and adding LG’s wireless rear speaker kit (model SPK8, sold separately) delivers even more power and a greater sense of immersion.

The soundbar delivers upgraded user convenience and easy connectivity options including enhanced audio return channel (eARC) and Bluetooth. With its higher bandwidth, eARC provides the full richness of high-resolution audio formats such as Dolby True HD and DTS Master Audio while Bluetooth facilitates effortless, ultra quality streaming from a smartphone or tablet.

What’s more, the LG GX soundbar is Hi-Res Audio certified, offering lossless playback at 24bit/96kHz with greater vibrancy and nuance. The speaker produces detailed, natural sound when playing high-resolution audio files or when up-converting conventional audio formats. The built-in LG AI Sound Pro feature analyzes and automatically applies the best sound settings regardless of the content, ensuring maximum listening enjoyment every time.

The new LG GX soundbar will roll out starting this month in Europe, North America, Asia as well as other key markets. Check local retailers for price and exact date of availability.

# # #

LG RELEASES PRELIMINARY EARNINGS FOR SECOND-QUARTER 2020

SEOUL, July 7, 2020 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2020.

LG reported tentative consolidated revenues of KRW 12.8 trillion in the second quarter of 2020 with an operating profit of KRW 493.1 billion. Sales are expected to be 17.9 percent lower and operating income down 24.4 percent from the same quarter the previous year.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

# # #

ANYTHING BUT ORDINARY: THE DESIGN OF LG VELVET

There are two types of smartphone owners in the world: those who wish to be part of a bigger group and those who want to be different.

It’s safe to say that LG smartphones have always been aligned with the second group.

From its nature-inspired design language to its expressive colors and tactilely pleasing form, LG VELVET immediately stands out from the crowd, delivering something refreshingly new at a time when “same old same old” has become the smartphone space mantra.

In the past decade, consumers have seen very little change in smartphone designs. Now those same customers are expected to choose from among a number of “flagship” devices all sporting very similar components and “specs”, oftentimes having to part with more than a week’s wages for the privilege to do so. LG VELVET attempts to rewrite the formula for those who want the best a company has to offer but don’t want to pay for features that they will likely never use.

Even the name itself – LG VELVET – evokes a sense of luxury and a smoothness that feels as good as it looks. Combining colors and design elements that are as unique as the individual, LG’s latest smartphone is the embodiment of the company’s more user-centric philosophy and a hopefully refreshing departure from the status quo.

The VELVET’s different look starts with the intent of LG’s designers, who consciously set aside conventional wisdom and banished the use of familiar design touches to create a phone of distinctive beauty and exceptional usability. Let’s take a look at three key design features of the new LG VELVET.

Colors

With compelling colors that change and shimmer depending on the angle they are seen from, LG VELVET is stunning to behold and ideal for expressing one’s individual style. The dancing colors reflect and refract light to mesmerizing effect, a feat made possible via the use of tiny, intricate Optical Patterns and advanced Nano-material Layered Film technology.

In fact, a unique optical pattern was created for Illusion Sunset, Aurora Green, Aurora White, Aurora Grey and Aurora Silver, with colors varying depending on the market and carrier. Nano-material Layered Films are created using hundreds of thin layers of microscopic materials, each with a different refractive index. The layers of material reflect light from different angles to produce the diverse hues, so Illusion Sunset transforms the VELVET into a magnificent canvas with notes of coral, orange and yellow that appear to move and flicker organically.

3D Arc Design

Making its debut on LG VELVET, LG’s 3D Arc Design delivers a satisfying sense of balance, imbuing the handset with its perfectly symmetrical front and rear edges. Not only are front and back symmetrical edges pleasing to the eye, the gentle curves are also pleasing to touch, helping to ensure a comfortable, secure grip in the user’s hand.

The irony of good design is that so much effort is taken to create something that appears so completely effortless. It took a great deal of deliberation and many mockups and trials before LG’s designers were able to perfect the phone’s signature curves – which are actually comprised of four different arcs that together produce a more natural feeling when holding the device.

Raindrop

Bulky, square “stovetop” cameras that protrude from the rear of the smartphone have somehow become trendy. The LG VELVET design team opted to ignore this evolution for a sleeker option, keeping with the handset’s elegant, nature-inspired aesthetic.

Located at the upper right of the rear case, the “Raindrop” camera features three high-quality lenses and an LED flash, positioned one above the other to resemble falling rain drops. This graceful touch shows a keen attention to detail, while the lenses themselves pair with LG’s innovative content creation features to deliver an outstanding camera experience.

# # #

LG’S EXPANDED PURICARE LINEUP DELIVERS COMPLETE FRESH AIR COVERAGE TO ANY SPACE

Air Care Solution for Any Situation, Any Setting, Any Size

SEOUL, July 3, 2020 — Responding to growing consumer interest in the benefits of clean, fresh indoor air, LG Electronics (LG) is introducing an expanded lineup of PuriCare™ air care solutions to the global market. The full range offers much-needed relief from poor indoor air conditions caused by industrial pollution or local weather phenomena such as dust and sand storms. With portable battery-operated models, residential models for homes and solutions designed for larger, commercial spaces, LG’s comprehensive PuriCare series can help create a healthier atmosphere in any setting, any time.

“LG’s 2020 lineup of PuriCare air purifiers was designed to provide consumers world over with clean, healthy air whenever and wherever they need it,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “With today’s heightened awareness of the importance of clean, fresh air, consumers will look to LG to provide trustworthy, credible solutions for their families and I’m confident we are up to the challenge.”

LG’s flagship consumer model, LG PuriCare 360° Air Purifier, is instantly recognizable by its 360-degree fan design which enables the device to refresh and revitalize the air across large areas. The air purifier effortlessly pushes filtered airflow up to a distance of 7.5 meters via the Clean Booster feature ¹ which when powered on, rises and rotates to distribute filtered air throughout the entire room.

New for 2020 is LG PuriCare Air Purifier Pet, featuring a Photocatalytic Deodorization Filter to eliminate unpleasant odors – even pet odors – up to 55 percent more effectively than LG PuriCare 360°. ² What’s more, Pet Mode feature delivers a boost of up to 35 percent to better collect dust and stubborn strands of allergy-inducing fur and hair.³ In addition, the company’s latest air purifier features the hassle-free Easy Change Pre-Filter, which can be quickly detached and replaced for effortless management and added convenience.

LG’s PuriCare lineup also includes the compact yet highly effective PuriCare Mini, a portable solution for clean air anywhere, anytime. Similar in size and weighing about the same as a half-liter plastic bottle of water, the wireless portable air purifier goes anywhere you go, freshening the environment for up to eight hours on a single charge.⁴

Further expanded on its lineup of quality air care solutions is a new commercial model that can easily cover interiors of up to 158 square meters.⁵ Perfect for large workspaces, lounges, conference rooms and cafeterias, this impressive workhorse utilizes two powerful fans to quickly and consistently deliver clean air up to a distance of 12 meters.⁶

LG PuriCare 360° and PuriCare Mini are available in key markets of Asia, North America and the Middle East while PuriCare Pet and Commercial PuriCare are available in target countries in Asia and the Middle East.

# # #

¹ Tested by LG internal lab in an enclosed area of 259m³ (9.8 x 9.8 x 2.7m) using PuriCare 360° (model AS309DWA) with Clean Booster turned on, measuring the speed of the air at height of 1.5m and distance of 7.5m.

² Test conducted by TÜV Rheinland comparing maximum suction of PuriCare Pet (model AS190DNPA) and standard PuriCare (model AS199DWA) in a lab of 8m³at a temperature of 23.0° C (± 5.0°) with a relative humidity of 55 percent (± 15 percent). Results may vary depending on environmental conditions and other external factors.

³ Tested by LG internal lab at a pet café in an enclosed area of 132m³using PuriCare Pet (model AS309DNP) on Pet Mode and PuriCare 360° (model AS309DWA) on Auto Mode, measuring the weight of dust and hair collected from the bottom filter on both devices. Results may vary depending on environmental conditions and other external factors.

⁴ Based on usage at Low Speed Mode (two hours for continued usage at High Speed Mode). Results may vary depending on environmental conditions and other external factors.

⁵ Tested by LG internal lab and CA (Korea Air Cleaning Association) in an enclosed area of 30m³ using Commercial PuriCare (model AS488BWA) on High Speed Mode based on CA testing methods (SPS-KACA 002-132). Results may vary depending on environmental conditions and other external factors.

⁶ Tested by LG internal lab in an enclosed area of 128m³ (1.7 x 29.0 x 2.6m) using Commercial PuriCare (model AS488BWA), measuring the speed of the air at height of 2.4m and distance of 15.55m. Results may differ depending on external conditions.

LG NAMED GM INNOVATOR OF THE YEAR

Automotive Leader General Motors Recognizes LG Electronics for
Innovative Technologies Including Cadillac’s P-OLED Digital Cockpit Solution

SEOUL, July 1, 2020 — LG Electronics (LG) received the coveted GM Innovation Award announced at General Motors’ 28^th Annual Supplier of the Year Awards event last week, the automotive leader’s first ever virtual ceremony. Among other innovations, the award recognizes LG’s development (together with sister company LG Display) of the revolutionary P-OLED cockpit technology in the 2021 Cadillac Escalade.

This year, more than 100 companies from 15 countries were recognized as top GM suppliers with only five suppliers receiving the prestigious Innovation Award. LG Electronics and LG Display were praised for delivering cutting-edge automotive technology and vehicle components that furthered vehicle capabilities and the driving experience. This is the second time LG Electronics has been recognized by GM as a valued partner, having received the Innovation Award in 2016 with LG Chem for supplying innovative automotive technologies and components toward GM’s electric vehicle (EV) efforts.

The P-OLED cockpit technology in the 2021 Cadillac Escalade not only acts as an impressive centerpiece inside the iconic SUV, it also represents the first time LG’s advanced Digital Cockpit Solution is featured in a commercial vehicle. The 38-inch display is composed of three separate P-OLED display panels, the largest measuring 16.9 inches diagonally. The three curved screens make up the Instrument Panel Cluster for displaying basic vehicle-related information and an Integrated Central Stack that serves as an infotainment display for audio, video and easy navigation. LG’s futuristic integrated display system offers a wide viewing angle, unmatched design flexibility and a much improved Human Machine Interface (HMI).

LG Electronics continues to work closely with GM across various sectors, and since 2015, has been supplying 11 important vehicle parts, including infotainment systems, instrument clusters and driving components, for GM’s leading electric vehicle, the Chevrolet Bolt EV.

“We are honored to be recognized by an industry leader such as General Motors, and LG will continue to strive to be a partner that understands the needs of our customers and grows with them,” said Kim Jin-yong, president of the LG Vehicle Component Solutions Company. “GM and LG share a vision of the vehicle cabin as a complete state-of-the-art system that lets drivers take the comforts of home with them.”

# # #

LG’S LED SIGNAGE FEATURING NON-CONTACT CONNECTORS DELIVERS BETTER IMAGES, EASIER INSTALLATION

A man demonstrating how easy LG LED SIGNAGE is to install as he fits one of the final LED panels to complete a colorful display

Latest LED Signage Solution Leverages Innovative Design with Industry-leading
Display Technology for Even More Performance, Customer Value

SEOUL, June 26, 2020 — LG Electronics (LG) is introducing its most advanced digital signage solution yet, the innovative LG LED Signage (model LSAA), the latest in display technology and design. The LSAA offers even better image quality and easier installation¹ than its popular predecessors which propelled LG into one of the leading digital signage solution providers in the industry.

The LSAA features a block-assembly design that makes constructing large displays a cinch. LG designed its solution around a single LED cabinet hub (600W x 337.5H x 44.9D mm) to provide power and signal to the entire signage without additional cabling between cabinets to save time, hassle and costs while delivering up to 4K UHD resolution and 16:9 aspect ratio. The ability to smoothly send and receive signals wirelessly is due to LG’s non-contact connector technology with power being sent to each display via pin connectors located on the edges of the LED cabinet hub.

What’s more, the LED cabinet allows installers to connect multiple displays to achieve the desired size. With straightforward installation and expandability, the LSAA can be set up or reconfigured onsite in a fraction of the time it takes other LED displays. Wall-mounts and frame-type accessories offer a number of installation options to meet the diverse requirements of different site conditions and customers’ needs.

LG LSAA with the same AI-powered Image Processor found in LG’s popular high-end TVs delivers vibrant images² via its self-emissive display technology and narrow 1.2mm distance between pixels, with gaps to narrow even further to less than 1mm in the second half of the year. To ensure better efficiency, the product employs the common cathode method where the cathodes of the LEDs are common and connected to a single pin to prevent unnecessary power consumption, delivering only the required voltage to each sub-pixel.

“Our LSAA series sets a new standard for LED signage solutions in the commercial display market,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Innovation in products such as the LSAA enables LG to lead the LED signage industry with superb picture quality, enhanced ease of installation and unbeatable value.”

LG’s newest LED signage will be available this month starting in North America and Europe with subsequent rollouts taking place in Latin America and Asia.

# # #

¹ Compared to LG’s LAS-V Series, cabling number is reduced by one-eighth based on UHD 16:9 screen. Cabling may vary depending on the actual installation environment.

² AI image processing may result in differences in picture quality.

NEWEST LG TRUE WIRELESS EARBUDS SELF-CLEAN, SOUND GREAT WITH MERIDIAN AUDIO

TONE Free Model HBS-FN6 with UVnano Case Removes Germs While Charging

SEOUL, June 25, 2020 — LG Electronics (LG) revealed two new LG TONE Free true wireless earbuds (models HBS-FN6 and HBS-FN4), both delivering exceptional listening experience with lifelike audio thanks to Meridian Audio technology. LG HBS-FN6 features LG’s industry-first UVnano case which eliminates bacteria and germs on the earbuds as they charge. The new canal-type design delivers a more comfortable fit and comes in two colors: matte Stylish Black and glossy Modern White.

The earbuds deliver an extra dimension courtesy of HSP (Headphone Spatial Processing) technology from Meridian – LG’s long-standing audio partner in delivering superior sound – powered by Digital Signal Processing, a technology that Meridian has been perfecting for over 25 years. DSP not only recreates a realistic soundstage that simulates the experience of listening to real loudspeakers, it also delivers vocals with pristine clarity, completely immersing the listener.

Both TONE Free models feature customized EQ sound settings developed by Meridian with each mode offering four unique presets to deliver a perfectly tailored listening experience: Natural for authentic and balanced sound, Immersive for an expanded sense of space, Bass Boost for that extra punch and Treble Boost for greater clarity to vocal performances. Noise isolation provided by the snug-fitting eartips provide a tight seal that blocks out most distracting exterior noise while Ambient Sound Mode lets wearers hear what’s going on around them with the press of a button.

The higher end HBS-FN6 includes LG’s innovative UVnano charging case for protected storage, hassle-free charging and enhanced hygiene. Several studies have shown that earbuds can harbor more bacteria than a kitchen cutting board, leading to potential ear infections.¹ Utilizing built-in ultraviolet light, LG’s slim charging case keeps listeners’ ears cleaner by eliminating 99.9 percent of E. coli and S. aureus ² from the non-toxic, hypoallergenic silicone ear gel ³ and inner mesh. The compact charging case provides up to an hour of listening time after a five minute charge. Fully charged, both models provide six hours of usage with the UVnano case delivering three full charges for a total of 18 hours of listening enjoyment.

“LG has always striven to deliver better sound to more consumers and with our new TONE Free earbuds we are expanding on our successful partnership with Meridian Audio,” said Park Hyung-woo, head of LG Home Entertainment Company’s audio and video division. “On top of great sound, TONE Free brings something new to the table that is also very practical.”

The new LG TONE Free boasts enhanced usability and durability with both models rated IPX4 for protection against splashing water, rain and perspiration while working out. Both HBS-FN6 and HBS-FN4 also feature Voice Command for convenient voice access to Google Assistant or Siri on a connected smartphone. Intuitive touch commands built into each earbud allows the listener to play, pause, skip and control the volume level without reaching for the phone.

“We poured all of our accumulated expertise into creating the sound identity for this new range of LG TONE Free products,” commented John Buchanan, CEO at Meridian Audio. “Whether you’re at home, in the car, commuting or at the gym, the new LG TONE models are a clear step forward in audio innovation and performance for consumers worldwide, meeting the demand for convenient high quality listening experiences, anywhere.”

Both LG TONE Free models will begin rolling out in key European and American markets starting next month, with availability in other regions to follow.

Key Specifications:

Earbud Size: 16.1 x 32.77 x 25.0 mm
Charging Case Size: 54.6 x 54.6 x 27.5 mm
Battery Capacity
– Earbuds: 55mAh x 2
– Case: 390mAh
Fast Charging Time: 5 minutes for 1 hour of play
Battery Life:
– Talk: 5 hours
– Play: 6 hours
– Earbuds + Case: 18 hours
Connectivity: Bluetooth 5.0 (Single Device Connection)
Speaker: 2 Layered Dynamic
Microphones: 2 Outer
Compatibility: Android / iOS
Bluetooth Audio Codec: SBC / AAC
Colors: Stylish Black / Modern White

# # #

¹https://www.cnet.com/how-to/how-to-clean-earbuds

²2019 test conducted by TÜV SÜD.

³Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements.

Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions.

LG GX Gallery Series OLED TV Is Design Done Right

When LG Electronics introduced its jaw-dropping “wallpaper” OLED TV in 2017, it was hard to imagine how LG engineers and designers could top this product. This year, that’s exactly what they did.

Introducing LG GX Gallery series OLED TV.

Available in 55-, 65-, and 77-inch screen sizes, LG’s GX Gallery series TVs deliver everything that was cutting-edge about the wallpaper TV without the need for a separate soundbar to house all the electronics. So what owners see is only the stunning OLED picture quality, bringing instant sophistication and improved spatial integration to viewers’ living environments.

The company’s success in creating a product that fuses together form and function so seamlessly has earned recognition from the world’s most prestigious design award programs, its 65-inch GX Gallery series OLED TV winning the Best of the Best title at this year’s Red Dot Design Award and top honors at the iF Design Award 2020.

This advanced TV’s perfectly executed minimalist aesthetic and integrated bracket that allows for flush-to-the-wall mounting are the outcome of LG’s peerless gallery design. A triumph of human-centered industrial design, the GX Gallery lineup would not look out of place in an art gallery exhibit, displayed as a series of understated, ultra-modern sculptures. It is this refined, artistic quality that the TVs bring to consumers’ homes and what enables them to complement and augment practically any existing décor.

At the core of the gallery design is the creation of a complete TV that can fit harmoniously within a given space – a concept LG’s designers refer to as “adding spatial value.” The team behind the GX Gallery stayed true to its original vision throughout the entire development process, working closely with LG engineers to deliver a new kind of TV. The results speak for themselves: an advanced OLED TV with a thickness of less than 20 millimeters and a built-in, ultra-slim bracket that hugs the wall and is completely hidden from view.

The gallery design would not have been possible without OLED, a technology which LG’s expertise remains unmatched. OLED’s inherent thinness enabled the designers to pursue the unique and elegantly slender form factor they envisioned and see it become a reality. LG’s OLED technology is also what enables the TVs to provide such unforgettable viewing experiences, with phenomenal color expression, infinite contrast and a wide viewing angle.

Kim Yoon-soo Kim Hyung-won

LG Electronics senior design researchers Kim Yoon-soo and Kim Hyung-won led the development of the new gallery design. “Like all great designs, the design of the GX Gallery series feels completely natural and entirely unforced,” said Kim Hyung-won. “Yet, arriving at the finished product wasn’t at all easy.”

“At the very outset, the team spent a significant amount of time looking through an enormous amount of consumer research to see what people actually want in a TV, and to discover where they could add value,” added Kim Yoon-soo. “Then for the next two years, LG’s designers and engineers worked tirelessly to overcome the many technical and design challenges that presented themselves, before finally delivering what can accurately be described as a true masterpiece.”

Creating a sense of harmony wherever they’re installed, LG’s GX Gallery series TVs are designed to effortlessly fit in with modern consumers’ lifestyles, providing more possibilities to curate their living spaces and more room to enjoy life.

With its latest TVs, LG has once again proven that when it comes to making daily life better through technological innovation and design “done right,” the company is in a league of its own.

# # #

GERMAN COURT FINDS IN FAVOR OF LG ELECTRONICS IN IP SUIT AGAINST BEKO, GRUNDIG

SEOUL, June 23, 2020 — LG Electronics Inc. (LG) has prevailed in a decision by the the Munich (Ger.) District Court I ruling that Turkish-based home appliance companies Beko Deutschland GmbH and Grundig Intermedia GmbH had infringed LG’s patent. The lawsuits centered on the unlicensed implementation of LG’s freezer door-ice making technology.

LG will now seek an injunction on the sale of infringing refrigerators produced by Ar-çelik A.Ş. in Turkey and imported and sold by Beko and Grundig. LG’s freezer door-ice making technology was originally developed by LG for its Side-by-Side refrigerator models and is included in a portfolio of more than 400 patents specifically relating to door-ice making technology.

“LG Electronics is pleased with the court’s decision that Turkish companies should not be allowed to continue using technology developed by many LG engineers over thousands of hours without due compensation,” said Jeon Saeng-gyu, executive vice president of LG’s Intellectual Property Center. “On behalf of innovators and creators world over, LG will continue to challenge the practice of intellectual property theft by companies that believe they can benefit from the hard work of others.”

# # #

LG’s Iconic InstaView Refrigerator Hits Sales Milestone of One Million Units Worldwide

Customer-focused Innovation Underscores Technological Leadership
and Strong Position in the Global Refrigerator Market

SEOUL, June 23, 2020 — LG Electronics’ premium InstaView Door-in-Door™ refrigerator hit a milestone this month when it reached one million in sales worldwide since its introduction in 2016. With an average of more than 700 units sold every day, this large-capacity refrigerator from LG is now available in approximately 150 countries in six continents.

LG Electronics’ premium InstaView Door-in-Door™ refrigerator is designed to deliver an elevated culinary lifestyle, striking the perfect balance between form and function. It boasts stylish aesthetics and practical features that have won recognition from some of the world’s most prestigious design awards such as Red Dot Design Award and iF Design Award.

“This milestone is a testament to LG’s ability to develop differentiated, high-quality products that have propelled us to the top of the ranks in many home appliance categories,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “Today’s appliances include as much technology as a computer or smartphone and our customers have high expectations of them. Our advanced technology and customer-first approach is resonating with consumers who have made InstaView one of the fastest-selling refrigerator brands as long as refrigerators have existed.”

LG InstaView gets its name from the refrigerator’s chameleon-like panel in the door that can be transformed into a transparent window with just two knocks on the glass. This allows users to see what’s inside without opening the door, reducing cold air loss. Along with InstaView, Door-in-Door™ provides easy access to favorite drinks and snacks while reducing exposure of the main refrigerator compartment to room temperature air, helping to decrease cold air loss by more than 41 percent.^*

To satisfy growing global demand of InstaView refrigerators, LG has added the convenience-enhancing feature to more refrigerators in its lineup, including French-Door and Side-by-Side, among others. What’s more, the popular InstaView technology can now be found in other LG appliances such as the LG SIGNATURE Wine Cellar and ThinQ™ Range.

LG’s never-ending quest to add value to its refrigerators through useful innovations has led to the development of more technologies designed to create a more efficient and more pleasant culinary life. For example, Smart Care⁺ utilizes LG ThinQ™ AI to keep food fresh longer, lower energy costs and deliver a more personalized service. By analyzing data collected over several weeks, the intelligent appliance can detect usage patterns allowing it to lower its temperature prior to times of heavy use in order to better maintain its set target temperature. Smart Care⁺ leverages the same data to reduce energy waste, automatically putting the refrigerator in Save Mode during periods of infrequent usage. And with Craft Ice™, dinner hosts can pretend to be experienced bartenders, mixing drinks with round ice to liven up any cocktail.

# # #

^* Based on Intertek testing of models SX5534WB, GR-S632GLRC, and LFX31945ST/02 in accordance with LG internal testing methodology measuring percentage reduction in exchange rate of air when opening Door-in-Door™ compared to the refrigerator door for 10 seconds. Results may vary by models and duration of door opening.

First Movie Theater With LG LED Cinema Display and Dolby Atmos Makes Movies Even More Magical

Advanced Projector-less LED Movie Theater Features
Full Dolby Atmos for Breathtaking Immersive Audio

SEOUL, June 16, 2020 — LG Electronics (LG) is wowing moviegoers in Taiwan with the opening of the world’s first movie theater equipped with LG LED Cinema display technology featuring Dolby’s cinema server solution and Dolby Atmos immersive audio. In collaboration with Taiwan’s leading theater chain, Showtime Cinemas, the futuristic theater is also the first in the market to completely replace the projector with LED technology.

LG and Dolby Laboratories closely collaborated to integrate Dolby’s Integrated Media Server (IMS3000) with LG’s innovative LED Cinema. Dolby’s IMS3000 allows movies to play in full Dolby Atmos to produce a wide soundstage that surrounds the audience by projecting sounds corresponding to the movement and position of objects on the screen. Pairing Dolby Atmos with the vibrant, lifelike images of LG’s LED Cinema creates a more immersive experience that makes going to the movies even more memorable and magical.

At 14 meters wide and seven meters high, the dazzling LG screen produces finely-detailed 4K images on a scale rarely seen. Unlike conventional digital projectors, LG’s system ensures excellent picture quality across the entire surface without any distortion. Due to its ability to control each individual pixel, LG LED Cinema guarantees a superior contrast ratio and amazingly accurate color reproduction. Furthermore, LG LED Cinema meets the highest standards for content security and Digital Cinema Initiatives (DCI) certification.

“Our intent is to elevate the movie-going experience beyond what consumers have become accustomed to,” said Paik Ki-mun, head of the Information Display business unit of LG Electronics Business Solutions Company. “We’re confident that the advanced technologies behind LG LED Cinema and Dolby solutions will grow our share of the growing LED cinema market.”

“We are excited about our collaboration with LG Electronics to bring our combined expertise to movie goers in Taiwan,” said Jed Harmsen, vice president of Cinema & Content Solutions at Dolby Laboratories, Inc. “With the lifelike images created by LG’s LED Cinema and the immersive audio delivered by Dolby Atmos, moviegoers will be able to enjoy an elevated and thoroughly captivating cinematic experience.”

# # #

LG Newsroom