THREE WAYS LG WING MAKES YOUR MOBILE USER EXPERIENCE BETTER

Large-screen handsets together with on-demand streaming platforms and high-speed internet has changed the way people consume content, with many preferring to get their screen-time in while sitting on the train or eating lunch in the park, instead of at home in front of the living room TV. Today, the ubiquitous smartphone, now in its second decade of existence, provides the view-anywhere experience that TVs never could.

Say hello to LG WING.

LG WING is a different take on the larger screen concept. Out of the box, LG WING looks like a conventional, modern smartphone, albeit a very stylish one. But with a flick of the thumb, the front of the phone swivels up 90-degrees to reveal another screen, which opens up a whole host of new possibilities.

Let’s take a look at three different ways LG WING makes enjoying content better and expands the entire user experience.

1. Uninterrupted, Immersive Mobile Viewing Experience

Let’s admit it. Notifications have gotten out of hand. Nothing puts the brakes on an immersive viewing experience like a constant stream of notifications that appear every few seconds over your favorite program. With LG WING, you need never suffer from pop-ups blocking your view again, as all alerts can easily be shifted to the 3.9-inch Second Screen – keeping the spacious 6.8-inch FHD+ 20.5:9 aspect ratio Main Screen free for uninterrupted content enjoyment. What’s more, there’s no notch or punch hole thanks to a clever 32MP Pop Up Camera that remains hidden from sight until needed.

The Second Screen can also function as the Media Controller, a useful feature that prevents your fingers from obscuring the Main Screen when adjusting volume or brightness. And if you’d rather just see the time and date on the Second Screen while watching a movie or show, simply activate Grip Lock to ignore accidental screen taps. LG WING’s Swivel Mode was designed so that only one hand is needed to comfortably grip the device when watching content in landscape on the Main Screen.

2. Evolved Multitasking Capability ^*

LG WING expands the user experience by delivering next-level multitasking with the ability to run two apps simultaneously, one on each display. By accessing YouTube via the Naver Whale browser – customized specifically for LG WING – you can enjoy videos on the Main Screen while browsing or leaving comments on the Second Screen. Watch a live sports match in stunning full screen while simultaneously arguing over each play with friends and family.

Multitasking isn’t the only beneficiary of two screen. Imagine trying to follow directions when a call comes in. Normally the call screen would replace the map on your display leaving you stranded. With LG WING, the navigation screen stays open on the Main Screen, allowing you to answer the call on the Second Screen, keeping you on track to your appointment.

3. Unique Content Creation Features

The unique form factor of LG’s new smartphone enables exceptional, new content-creation tools for users who love to record all aspects of their lives with their smartphones. Available in Swivel Mode, the Gimbal Motion Camera utilizes six motion sensors in the phone to allow creators the ability to capture smoother, steadier videos and pictures. LG WING provides much of the functionality of an actual gimbal – including a joystick for controlling the camera angle without moving the phone – without the bulk or expense.

One setting, First Person View (FPV) Mode, is ideal for action type shots when you want to capture what a scene looks like from your perspective. Another setting, Follow Mode, forces the LG WING camera to follow your movements smoothly, staying level and turning more deliberately when you move your hand to point to another object.

As the first device from LG’s Explorer Project, LG WING represents a new step forward for the mobile viewing experience and a much overdue evolution of the smartphone user experience. And based on early reviews from tech pundits, it might be the best example of innovation, functional design and problem solving seen in the smartphone space in years.

Visit http://lgwing.me/Virtual_Unboxing to experience LG WING for yourself and if you’re an interested developer, go to http://mobile.developer.lge.com to learn more about creating unique applications for LG WING.

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^*Features may vary depending on the apps or browsers.

LG RELEASES PRELIMINARY EARNINGS FOR THIRD-QUARTER 2020

SEOUL, Oct. 8, 2020 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2020.

LG reported tentative consolidated revenues of KRW 16.9 trillion in the third quarter of 2020 with an operating profit of KRW 959 billion, both the highest third-quarter figures in the company’s history. Revenue and operating profit increased 7.8 percent and 22.7 percent, respectively, from the same quarter the previous year.

These figures are the tentative consolidated earnings based on K-IFRS and are provided as a service to investors prior to LG Electronics’ final earnings results. Details will be officially announced later this month.

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Two TVs Exquisite Enough For One of America’s Most Celebrated Designers

Karim Rashid sits next to the LG GALLERY DESIGN TV which is displaying his painting, DREAMSKAPE

LG GALLERY DESIGN TV displaying Karim Rashid’s painting, DREAMSKAPE

For Karim Rashid, being able to enjoy his paintings at home means turning off the TV.

Widely considered one of the best industrial designers in the world, Karim is the winner of many prestigious industry awards, including this year’s Lifetime Achievement Award from the American Prize for Design, numerous IF Product Design awards and the Brooklyn Museum of Art’s Designer of the Year recognition in 1998. His work can be seen in the permanent collections of art galleries around the globe and his prolific and varied creations boasts many internationally-successful products such as the celebrated Woopy chair, Garbo trash can and Bobble water flask.

Karim’s work is at once familiar and refreshingly different, with the designer taking ordinary objects and reimagining them with his distinctive take on minimalism and signature use of bright colors. Affectionately called the “Prince of Plastic” by TIME magazine for his appreciation of man-made materials, Karim feels strongly that innovation and technology are essential to good design– a view that is shared by LG Electronics (LG).

18 IKONS

It is this combination of innovation and technology that Karim Rashid recognized in the company’s exquisite LG GALLERY DESIGN TVs, two which found a home in the designer’s ultra-modern Manhattan penthouse. With two bedrooms, two bathrooms, plus a private rooftop, the luxury apartment covers almost 1,340 square feet and has an aesthetic that is immediately recognizable as Karim’s.

In the spacious open-plan living/dining area hangs the designer’s wallcovering for Marburg, the German company famed for its high-end wallpaper and wall dressings, and a full-sized mirror he created for Belgium-based Deknudt. In the center of the wall hangs a 77-inch LG GALLERY DESIGN TV. Mounted flush to the wall, the TV functions as a large digital canvas when not in use, leveraging LG’s unrivalled self-lit OLED technology to bring the vibrant colors of Karim’s unique artworks – and those of his favorite artists – to life.

KOSMOS

“They are all very colorful works speaking about a digipop language, that makes me feel alive. The colors, in combination with the objects, give me a sense of minimalism and energy,” explained Karim.

With its self-lighting pixels, LG GALLERY DESIGN TV delivers incredibly lifelike images that look sublime from any viewing angle. Rich, accurate colors and exceptional contrast create an almost-palpable sense of three-dimensional space on screen and serve to make any content more compelling.

KARMA

The TV’s minimal, wall-friendly design also resonated with Karim, its sleekness complementing his living area’s curated collection of objects and furniture – including pieces from the likes of BoConcept, Tonelli and Slide – without intruding the space. Not content with just one, another 55-inch LG GALLERY DESIGN TV resides in the main bedroom, seamlessly blending with the room’s décor and again assuming the role of gallery frame when idle.

And because there’s no need for a TV cabinet, shelf or entertainment unit, Karim’s LG GALLERY DESIGN TVs maximize the potential of his living space, taking up even less room than most wall-mountable TVs because they don’t require separate connection boxes. Their slender frames cleverly house all the componentry, concealed in LG’s ingenious, integrated wall mount. The flawlessness of the flush-to-the-wall design instantly adds value to the rooms, improving flow and fitting in effortlessly with his lifestyle.

Karim and INTROVERT

“Innovation and technology are symbiotic with design, they’re inseparable,” said Karim. “LG GALLERY DESIGN TV is quite beautiful… it feels less like television, it doesn’t have that kind of intrusion into my living room like a big object.”

If an endorsement by one of the world’s preeminent industrial designers is anything to go on, LG GALLERY DESIGN TV is just as much an art-object as it is a TV. With its scant depth, whisper thin frame and gapless mount, the TV integrates with its surroundings as no other can. Much like the work of Karim Rashid, LG’s TV is a modern-classic, presenting a unique take on the familiar to provide consumers with a whole new level of functionality and enjoyment.

Check out www.youtube.com/watch?v=15v-tIte7Nk to tour Karim’s stylish Manhattan apartment.

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LG ULTRAGEAR™ FACE-OFF TOURNAMENT TO DECIDE BEST VALORANT PLAYER

Poster for the LG UltraGear FACE-OFF tournament airing live on October 3 with popular Twitch streamers, TimTheTatman, xQcOW, Greekgodx, and ChicaLive

World’s Best Teams to Face Off in Tournament
Equipped with First 4K IPS 1ms GTG Gaming Displays

SEOUL, Sep. 29, 2020 — LG Electronics (LG) will name the best player of the popular free-to-play multiplayer tactical first-person shooter (FPS) from Riot Games, Valorant, at the first ever LG UltraGear^TM FACE-OFF tournament. The esport event kicks off on October 3 at 16:00 (EDT) with the matchups airing live on LG’s official Twitch channel (www.twitch.tv/ultrageargaming).

Since its launch earlier this year, Riot Games’ follow-up to the insanely popular League of Legends has generated a huge following due to its addictive team play, earning the game a historical first day, breaking Twitch viewership records with 34 million hours-watched in a single day and second only to the 2019 League of Legends World Championship Finals in concurrent viewership.

Officially released in June 2020, Riot Games’ Valorant pits teams of five against one another in a frenetic battle that requires both skill and strategy. A total of 20 popular gamers – each specializing in one particular multiplayer FPS genre including Overwatch (shooter), Fortnite (survival), Call of Duty and CS:GO (tactical) – will compete for the title of Valorant winner.

LG UltraGear^TM FACE-OFF gives the world’s best FPS players a platform to showcase their skills while also demonstrating the speed, responsiveness and spectacular picture quality of LG’s premium monitor. Helping the competitors to perform at the highest level will be the world’s first 4K 1 millisecond Gray-to-Gray (GTG) ¹ IPS gaming monitor, LG UltraGear model 27GN950. The 27-inch UltraGear is designed for immersive gaming experiences, featuring LG’s 4K Nano IPS display technology and offering 98 percent coverage of the DCI-P3 color space ² and a lightning-fast response time. When playing the latest 4K HDR titles on UltraGear, the action is smoother, the responsiveness faster, and the picture quality nothing short of breathtaking with its 144Hz refresh rate.

“LG UltraGear checks all the boxes for a superb gaming experience, boasting the picture quality, features and 1ms response time that serious gamers demand,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG UltraGear FACE-OFF tournament is an opportunity to bring together players and fans from around the world simultaneously showcasing the impressive technology that makes esports even more enjoyable.”

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¹ Tested by LG internal lab in March, 2020, based on iBoson’s GRT-100 at room temperature of 25 degrees Celsius. Average value of GTG measured the rising/falling response time every 16 steps, available in Faster Mode setup.
² Tested by LG internal lab in March, 2020, based on CIE 1976.

[Executive Corner] Untact Marketing: The Importance of Experience and Authenticity

These unprecedented times have forced businesses to seek new and inventive ways of speaking to customers. Marketing finds itself in the position of maintaining genuine connections with real people at a time when priorities are no longer focused on consumption and spending. As nations enforce strict social distancing and companies promote remote working and virtual meetings over face-to-face interactions, the lines between home and office are blurring. Instead of “home away from home,” it may be more accurate nowadays to say “work away from work.” A recent study even showed that over 40 percent^* of those surveyed would be more than happy to work from home permanently – an example of the changing attitude toward face-to-face interactions.

Source: Arirang News

One of the changes LG has begun adopting is the forward-thinking concept of untact marketing, a term coined in South Korea to refer to non-face-to-face interactions. Untact marketing shouldn’t be mistaken for online marketing because it isn’t simply about conducting business activities online. Untact marketing is more about connecting with consumers at the same level as in real life but in a safer, more convenient and era-appropriate manner.

For example, for industry insiders unable to physically attend this year’s IFA trade show Berlin, they were treated to more than just an online website with descriptions of products. Instead, LG created a hybrid experience that combined an actual residence set up as a smart showroom in a suburb of Seoul and a virtual exhibition to demonstrate how LG’s intelligent products work seamlessly together to deliver the best home experience possible.

Celebrity partners were invited to take a virtual tour of the LG ThinQ Home while consumers, journalists and industry personnel were able to experience via their TVs, computers or smartphones LG’s latest innovations without having to step one foot outside the front door. Guests also had the opportunity to experience actually living LG ThinQ Home via an interactive video that they could personalize.

In another example of untact marketing, LG invited renowned wine critic and global brand ambassador James Suckling to host an intimate virtual wine tasting event to mark the launch of the new LG SIGNATURE wine cellar where he shared his top tips for tasting and enjoying some of his favorite wine varieties. To enhance this experience even further by creating a sense of realism, LG delivered wine sets participants so could they, too, could enjoy the same glass of wine being enjoyed by Mr. Suckling. This untact marketing program had the added advantage of giving audiences from both sides of the pond the same experience without anyone needing to board a flight.

LG’s nascent experience with untact marketing offered us many insights, the most important being that global marketers must not merely speak to consumers through a screen but give them as close to an in-person experience as possible. It’s only when events and social gatherings are no longer possible that we realize how much we took experiencing life together for granted.

We learned that companies and organizations must differentiate their strategies by giving consumers authentic experiences through technology and creative thinking and by inventing new ways to engage with them. Because once that all-important emotional connection is lost, the contact-less era won’t disappear with the end of the pandemic.

By Kim Jin-hong, Head of LG Electronics Global Marketing Center

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* Source: GWI Coronavirus Research, July 2020. Countries included: Australia, Belgium, Brazil, China, France, Germany, India, Italy, Japan, New Zealand, Philippines, Poland, Romania, Singapore, South Africa, Spain, United Kingdom, USA

LG and Hyundai Collaborate to Bring Home Convenience to Electric Vehicles

IONIQ Concept Cabin Offers Many of Home’s Comforts for the Road

SEOUL, Sep. 24, 2020 — LG Electronics (LG) and Hyundai Motor today unveiled the IONIQ Concept Cabin, a collaborative effort that combines both companies’ expertise in consumer lifestyle convenience and personal electric vehicles to deliver a concept that takes maximum advantage of the more spacious interiors made possible by EVs not encumbered by internal combustion powerplants and mechanical components.

The IONIQ Concept Cabin is equipped with a number of amenities that truly makes this space a home away from home. For example, a capsule coffee machine makes and delivers the perfect cup for the morning commute, a compartment under the seat dries and refreshes wet or stale shoes before reaching one’s destination, a wardrobe manager keeps clothes neat and wrinkle free during the drive and a mini refrigerator keeps beverages chilled for those hot summer drives.

Beyond comfort and convenience, the most eye-catching feature of the IONIQ Concept Cabin is the flexible OLED display that covers much of the ceiling of the vehicle’s interior. Rear passengers can adjust the degree of curvature of the display with intuitive hand gestures for the optimal viewing angle. The large 77-inch OLED screen can be split to allow both rear passengers to enjoy different content simultaneously. The speakers in the headrests create a personal sound zone that doesn’t intrude on the other passenger.

But the innovation isn’t only visible when seated inside the vehicle. Once the vehicle is empty, a sliding bar wipes the floor clean, picking up crumbs and wiping up spills. At the same time, overhead UV LED lights come to life to disinfect the interior of the vehicle of all germs and other microorganisms.

“LG has been very involved in connected car solutions and at CES 2020 we demonstrated a personalized in-car experience that allows drivers and passengers to take a piece of home on the road with them,” said Lee Chul-bae, head of LG Electronics’ Corporate Design Management Center. “With IONIQ Concept Cabin, we are taking that experience to the next level by partnering with Hyundai, who brings real mobility expertise to the table.”

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EXPANDED K SERIES LINEUP TO BRING PREMIUM PERFORMANCE AND DESIGN TO EVEN MORE CONSUMERS

With Upgraded Features and Elegant, Modern Styling, LG’s Competitively-priced
Series Delivers Enjoyable Mobile Experiences and Exceptional Value

SEOUL, Sep. 24, 2020 — LG Electronics (LG) is expanding its 2020 K series lineup to offer premium design with upgraded features and functionality at price points everyone can appreciate. The new LG K series models – LG K62, LG K52, and LG K42 – will be available starting next month in Europe followed by key markets in Asia, Latin America and the Middle East.

All three new K series models represent exceptional value and boast stylish designs that are sure to appeal to both LG fans and new users alike. The rear of the K42 sports a unique wave pattern that appears to change colors while a UV coating adds to the device’s premium aesthetic and protects against marks and scratches. The modern matte finish on both LG K62 and LG K52 creates a unique optical pattern that is fingerprint-resistant and all three phones come in a range of compelling colors that complement their stylish designs.

These new K series devices offer upgraded displays that elevate the entire user experience with each model featuring a 6.6-inch HD+ FullVision display in 20:9 aspect ratio. The front camera peeks out through a minimal punch hole and the entire front of the phones is surrounded by slim, unobtrusive bezels. On the audio side, LG 3D Sound Engine adds a greater sense of immersion, delivering authentic, detailed sounds optimized for the content being played.

With four high-quality rear lenses (Standard, Ultra Wide, Depth and Macro) in addition to the front-facing camera, the new K series devices deliver a content creation experience on par with much more expensive smartphones. Both K62 and K52 feature 48MP main cameras that capture brighter and sharper photos and videos, with the K42 featuring a superb 13MP primary lens. The 28MP selfie camera of the K62 allows for the ability to take great looking selfies with artistic blurring effects while the macro lens on all three models can capture superbly detailed close-ups without zooming.

Unique camera features add to the creative possibilities offered by these new K series phones. Flash Jump Cut takes four pictures at preset intervals to create an amusing stop-motion effect and AI CAM recommends the optimal settings based on the subject matter that the camera sees. And with YouTube Live built into the camera’s interface, users can instantly share their lives with friends and followers any time.

The superior performance of LG’s latest K series models is built on solid, reliable fundamentals. A 4,000mAh battery provides long-lasting power for more time creating and consuming content on the go, while the build strength of LG’s smartphones ensures the durability needed for daily use, meeting the strict U.S. military’s MIL-STD-810G standards. ¹

“Attractive in both design and price, these new K series models represent exceptional value for the performance,” said Johan Chung, executive vice president of overseas sales and marketing at LG Electronics Mobile Communications Company. “With these newest K series devices sporting quad-camera arrays, immersive large-screen displays and cutting-edge features, even more consumers around the world will be able to enjoy the premium LG user experience.”

Key Specifications:

LG K62
• Chipset: 2.3 GHz Octa-core
• Display: 6.6-inch 20:9 HD+ FullVision Display
• Memory: 4GB RAM / 128 ROM / microSD (up to 2TB)
• Camera:
_– Rear: 48MP ² Standard / 5MP Ultra Wide (115°) / 2MP Depth / 2MP Macro
_– Front: 28MP Standard
• Battery: 4,000mAh
• Operating System: Android 10.0 (Q OS)
• Size: 165.0 x 76.7 x 8.4 mm
• Weight: 186g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi / Bluetooth 5.0 / NFC / USB Type-C (USB 3.1 Gen 1 Compatible)
• Colors: White / Sky Blue
• Others: Google Assistant Button / Google Lens / AI CAM / AR Sticker / LG 3D Sound Engine / Side-mounted Fingerprint Sensor / MIL-STD 810G Compliance

LG K52
• Chipset: 2.3 GHz Octa-core
• Display: 6.6-inch 20:9 HD+ FullVision Display
• Memory: 4GB RAM / 64GB ROM / microSD (up to 2TB)
• Camera:
_– Rear: 48MP 2 Standard / 5MP Ultra Wide (115°) / 2MP Depth / 2MP Macro
_– Front: 13MP Standard
• Battery: 4,000mAh
• Operating System: Android 10.0 (Q OS)
• Size: 165.0 x 76.7 x 8.4 mm
• Weight: 186g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi / Bluetooth 5.0 / NFC / USB Type-C (USB 3.1 Gen 1 Compatible)
• Colors: White / Blue / Red
• Others: Google Assistant Button / Google Lens / AI CAM / AR Sticker / LG 3D Sound Engine / Side-mounted Fingerprint Sensor / MIL-STD 810G Compliance

LG K42
• Chipset: 2.0 GHz Octa-core
• Display: 6.6-inch 20:9 HD+ FullVision Display
• Memory: 3GB RAM / 32 or 64GB ROM / microSD (up to 2TB)
• Camera:
_– Rear: 13MP Standard / 5MP Ultra Wide (115°) / 2MP Depth / 2MP Macro
_– Front: 8MP Standard
• Battery: 4,000mAh
• Operating System: Android 10.0 (Q OS)
• Size: 165.0 x 76.7 x 8.4 mm
• Weight: 182g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi / Bluetooth 5.0 / NFC / USB Type-C (USB 3.1 Gen 1 Compatible)
• Colors: Green / Gray / Red / Sky Blue
• Others: Google Assistant Button / Google Lens / AI CAM / AR Sticker / LG 3D Sound Engine / Side-mounted Fingerprint Sensor / MIL-STD 810G Compliance

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¹ Passed 8 categories of tests including high/low temperature (storage/operation), temperature shock, vibration, shock and humidity.
² Pixel Binning to 12MP.

[Executive Corner] Our Commitment to “Life’s Good From Home”

A few weeks ago, I had the honor of representing LG Electronics at IFA 2020 in Germany. What was different this time was that it was my hologram on the stage in Berlin.

Our virtual participation at a major industry event is only one of many firsts that the pandemic has forced upon us. In just about every domain of our lives, from nationwide lockdown and social distancing to an unprecedented scale of remote working and learning, we’re having to try new things, learn new ways of living. Now it is our job to turn these changes into lasting innovations for a better life because in this time of crisis, our mission as a lifestyle innovator resonates louder than ever before.

First and foremost, LG is committed, more than ever, to providing products and services which help create a perfect nest of safety, both at home and beyond. The COVID19 has created an especially heightened awareness of personal and environmental safety that we believe will stay with us for long after the pandemic. We’ve been able to respond to this urgent need by drawing on LG’s wealth of innovative technology and expertise:

As its name suggests, LG PuriCare Wearable Air Purifier adapts LG’s decades of experience in market-leading air purifiers to this wearable portable air purifier with H13 HEPA filters and respiratory sensors.

Our optics research team worked tirelessly to develop a smart thermal camera which is capable of temperature detection and facial recognition, both simultaneously and autonomously, so as to eliminate the need for costly and risky staffing.

There’s also been a tremendous amount of interest in LG Styler, our wardrobe management product, which utilizes steam technology to reduce 99.9 percent of house dust mite allergens as well as germs and bacteria typically found on clothing.

And as we’re all trying to keep physical interaction to an absolute minimum these days, fleets of LG CLOi robots have been deployed throughout South Korea to do all sorts of tasks, from supporting medical staff at hospitals to cooking and serving delicious meals at restaurants.

These are all examples of LG once again leading the way in delivering that all-important peace of mind for our customers.

Entertainment is another domain in which LG has much experience. With theaters and theme parks shut down during this pandemic there’s been greater demand on home entertainment as consumers have sought ways to pass the time. LG’s OLED TV continues to lead the industry for providing the perfect picture for a wide variety of content. From true cinematic experience with Dolby Vision IQ and UHD Alliance’s Filmmaker Mode to picture-perfect NVIDIA G-SYNC^® Compatible gaming, LG OLED TV is true to every detail.

We’re also doubling down on our efforts to make our living spaces much smarter, much more multifunctional. This drive for intelligent versatility is accelerated during social distancing as most of us are forced to do more from home. ThinQ Fit, for example, can allow us to shop for clothes whenever and wherever we are. Soon to be available for mobiles, this virtual fitting solution will radically transform how millions of consumers shop for clothes.

Improved connectivity and the power of AI are also giving us healthier options, as virtual appointments and remote clinic solutions replace the need for hospital queues. Our recent pilot project using AI to monitor patients with chronic conditions is just one of the examples where LG is innovating healthcare with digital transformation. In the home, smart kitchen appliances are helping us eat healthier. Intelligent refrigerators will soon be able to identify the food inside and advise us on the best recipes based on our nutritional needs. And by connecting the refrigerator to the oven and the dishwasher, the entire process of preparing the meal and cleaning up afterwards because a whole lot easier because a fresh and healthy diet shouldn’t have to be a chore.

So these are just some of the ways LG is leading the way in this new environment to provide a safe, entertaining and intelligent sanctuary and shape the way we live and work. Most crucially, all these amazing innovations converge on one central idea, our vision for the future – LG ThinQ. ThinQ represents our constantly evolving process of digital transformation, our ceaseless endeavor to turn all our devices and appliances into connected platforms where we can create new services and solutions as well as new business models.

The new version of ThinQ app, for example, is an integrated platform for all our products and services. Through this app, devices can now work together to achieve desired conditions much more efficiently, tailored to user’s personal profile. Also connecting LG’s enterprise solutions to this digital platform will open up new possibilities for our relationship with our customers, as we have demonstrated with the phenomenal success of Proactive Customer Care service.

The newly completed LG ThinQ Home in Pangyo, South Korea, is another example of this kind of platform approach. The real brick-and-mortar four-story house will serve as a testbed for LG’s innovations in a real-life setting, centered around the state-of-the-art home solution which connects all the digital touchpoints around the house into an intelligent system for a truly smart home.

So, for all the hardships we’ve been through this year, there is no doubt that we are also presented with an unprecedented opportunity for change. But lasting change is never a given. We will have to make it happen by providing our customers with innovative alternatives which are both intuitive and affordable. Which is why “Life’s Good from Home,” our theme for IFA 2020, is both a celebration of our achievements so far as well as a bold promise for the future.

By I.P. Park, LG Electronics CTO

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THREE REASONS YOU NEED A SPECIALTY (KIMCHI) REFRIGERATOR IN YOUR LIFE

A photo collage of all the different kinds of kimchi – a Korean traditional side dish made from salted, fermented vegetables

Photo Credit: casenews

According to the United Nations, about 1.3 billion tonnes of food is wasted each year globally, equivalent to one third of all the food produced for human consumption. The amount of food wasted is more than enough food to feed all the hungry people in the world, more than 800 million mouths! ¹

It is a sad fact that so much food is wasted rather than enjoyed due to the limitations of getting food from where it is to where it needs to be. But individuals can do their part to reduce the amount of food that goes bad. In fact, there is a technology that can help you be a part of the solution and not part of the problem.

Introducing the specialty refrigerator, more familiarly called a “kimchi” refrigerator in Korea, its country of origin.

Some may scoff at the idea of an appliance dedicated to just one type of food but to many Koreans, a kimchi refrigerator is no different than a bread maker, toaster or rice cooker.

Just bigger.

To understand the popularity of a specialty refrigerator originally designed for kimchi requires an understanding of kimchi in Korean’s culture. Kimchi, like sauerkraut and french fries, is a side dish and not meant to be eaten without a main rice or noodle dish. Most non-Koreans may not be aware that there are many different kinds of kimchi. In fact, kimchi can be any fermented vegetable with seasoning and was a way for Koreans to enjoy vegetables year-round before the appearance of refrigerators. Kimchi goes back 3,000 years ago but the type that most people think of when they hear “kimchi” is made of cabbage and was popularized in the early 1600s, with the commercialization of peppers. Back then, kimchi was dipped in salt inside a pottery jar, then buried underground for more thorough fermentation.

When Koreans began to urbanize, there was nowhere to bury and store homemade kimchi for all-year consumption (traditional Koreans today still make kimchi just before winter when cabbage is freshest and most plentiful). Storing kimchi in the family refrigerator meant there was little space for anything else. Hence the need for a separate kimchi refrigerator.

Here are three great reasons why everyone should consider an LG specialty refrigerator for their kitchen:

1. Preserved Foods Taste Better

Not everybody likes kimchi. But if you do, the compartments of the refrigerator feature the company’s exclusive Kimchi L mode, which is great for storing fermented foods but is also excellent at preserving the texture, taste and distinctive flavors of both dry- and wet-aged meat products such as salted pork, cured ham, prime beef and even a fillet.

While conventional refrigerators might be adequate for keeping kimchi edible for a few months, regular fridges were not designed with fermented foods in mind. Invoking Kimchi⁺ mode in LG’s specialty refrigerators increases the production of lactic acid bacteria (of which Leuconostoc ² and the right amount of Lactobacillus are believed to be the key players in kimchi fermentation) by 57 times compared to normal storage mode. ³ This refrigerator can store cheese, pickles, yogurt and sauerkraut perfectly, separately in different compartments.

2. Longer Freshness

Kimchi refrigerators aren’t just about kimchi anymore. In fact, sales of specialty kimchi refrigerators in Korea continue to increase every year even though more Koreans are buying kimchi from the supermarket, negating the need for year-long kimchi storage. This is because Korean families have discovered how good specialty refrigerators are for storing other foods longer than in a typical refrigerator without having to freeze them. Whether it’s vegetables, fruits, cheeses, eggs or bread, a specialty refrigerator does a better job keeping stuff fresher longer.

Case in point, LG’s specialty refrigerator, is 32 percent more efficient than a conventional reciprocating compressor ⁴ due to LG Inverter Linear Compressor’s more precise temperature control. Specially designed Fresh Covers and Fresh Lock Covers seal in cool air, while thicker insulation further aids in minimizing temperature fluctuations. What’s more, LG’s Cooling Care supplies cold air every 6 minutes through 20 air vents located throughout the refrigerator to keep the internal temperature consistent and reduce fluctuation.

3. Adjustable for Everyone

Each CustomChill^TM Section in LG’s fridge can be individually controlled and comes with various temperature presets for user convenience. With this sort of flexibility, families can designate one section for mom and dad, another for the kids’ snacks, and keep the remaining compartments free for different types of foods. Separate compartments also mean you can keep fruits and vegetables separate to prevent premature riping due to the release of ethylene gas, which speeds up ripening. And each compartment features a deodorizing filter to minimize the mixing of food odors.

With LG’s ingenious specialty refrigerator, you can worry less about that expiration date and enjoy your meals more knowing that your food has been well taken care of in storage.

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¹ Source: https://en.reset.org/knowledge/global-food-waste-and-its-environmental-impact-09122018

² As certified by World Institute of Kimchi.

³ Based on tests conducted at Chosun University comparing the amount of Leuconostoc present in kimchi stored at 25 degrees Celsius (77 degrees Fahrenheit) for a period of 14 days on Kimchi+ and Kimchi M modes. Further tests conducted at Chosun University comparing the amount of Leuconostoc present in kimchi stored at 25 degrees Celsius (77 degrees Fahrenheit) for a period of 14 days on Kimchi+ and Kimchi M modes. Results may vary in actual usage.

⁴ Compared to a refrigerator with conventional LG reciprocating compressor. Based on VDE testing comparing energy consumption between LG model GBB530NSCXE (Recipro Compressor) and GBB530NSQWB (Inverter Linear Compressor). Energy consumption test based on ISO 15502 standar

LG WING REPRESENTS A NEW DEFINITION OF USABILITY NEVER SEEN BEFORE IN A SMARTPHONE

Unique Smartphone Embodies LG’s Efforts to Explore the
Unknown and Introduce Compelling, New Mobile Experiences

SEOUL, Sep. 14, 2020 — LG Electronics (LG) unveiled its first Explorer Project device, LG WING, at an online launch event live streamed around the world from its Seoul headquarters. Embodying the Explorer Project’s aim to discover yet unexplored usability concepts in an effort to expand the mobile industry, LG WING boasts a unique form factor that presents consumers with new and compellingly different mobile experiences.

Hidden Second Screen Offers Next-level User Experience

LG WING is completely different from any other smartphone on the market. Users can switch seamlessly between Basic Mode and Swivel Mode any time to enjoy an expanded and truly differentiated user experience. In Swivel Mode, the entire front of the phone rotates clockwise 90 degrees, orienting the Main Screen in landscape mode to reveal a 3.9 inch Second Screen that unlocks new usability and new possibilities to explore – a single application can be expanded to both screens or two applications can be displayed simultaneously, one on each display.

Viewing video-sharing and streaming platforms in Swivel Mode allows users to interact with the Second Screen while content plays uninterrupted on the Main Screen. To take advantage of LG WING’s unique form factor, LG collaborated with industry-leading platform partners. When viewing YouTube or Tubi on the preinstalled NAVER Whale browser, the video plays on the Main Screen while the Second Screen displays comments or the search bar. LG’s partnerships with other streaming platforms such as Rave and Ficto means that LG WING owners can enjoy videos full screen while simultaneously interacting with other viewers via the Second Screen.

LG WING’s two displays and revolutionary form factor facilitate new ways to engage with certain apps and features, making it far easier to multitask. Users can watch their favorite movies in all their widescreen glory while searching for information about their favorite actors or discussing the movie via chat with friends. For extra convenience, the Multi App feature allows users to create shortcuts for pairs of apps they typically use together. Swivel Mode can also prove handy when driving, allowing users to follow map directions on the Main Screen reserving the Second Screen for calls, which on other phones would cover the map. Changing the orientation of LG WING creates all kinds of new possibilities for multitasking and enjoying content.

Immersive Viewing Experience Without Distractions

With more consumers watching content on their smartphones than ever before, LG is introducing various features in WING to improve the mobile viewing experience. The Main Screen of LG WING is a flawless 6.8-inch P-OLED FullVision display with 20.5:9 aspect ratio to deliver an exceptional viewing and gaming experience. Not only does the Second Screen expand the viewable real estate of the device, it also doubles as a grip when the Main Screen is in landscape mode. With Grip Lock activated, the Second Screen displays useful information such as time and date and ignores accidental touches.

In video platform apps optimized for its unique form factor, LG WING’s Second Screen acts as the Media Controller. When activated, a floating icon appears in the upper-right corner of the Second Screen, giving users the ability to change video and sound settings without having to pause the video or switch to another window. And to eliminate any potential visual distractions that might get in the way of viewer immersion, LG has implemented a 32MP Pop Up Camera that emerges from the body of the device when needed to preserve the device’s screen real estate.

World’s First Gimbal Feature in a Phone with Superb Video Recording

For users who usually record and share their daily lives using smartphones, LG equipped its groundbreaking handset with advanced camera features and technologies exclusive to the new form factor. LG WING boasts three rear cameras – a 64MP Ultra High Resolution OIS Wide, 12MP Ultra Wide Big Pixel and 13MP Wide. Enable Dual Recording in Swivel Mode by using the 32MP pop-up camera and one of the phone’s rear cameras simultaneously. The results can be saved together in a single file, or in two separate files with the aspect ratio set to either 1:1 or 16:9. What’s more, the Second Screen can be used as a dedicated editing palette while the video or photo is displayed on the Main Screen. LG WING also comes with LG Creator’s Kit, a collection of advanced imaging solutions including Timelapse Control, Voice Bokeh and ASMR Recording.

The Gimbal Motion Camera, the world’s first in a smartphone, turns the LG WING’s Second Screen into a convenient grip, providing the stability needed to capture clearer shots and smooth video footage in horizontal mode with one hand, normally difficult to accomplish with conventional bar-type smartphones. LG WING offers functions typically found only on a real gimbal, just as a joystick for controlling the camera angle, a lock to reduce shakes and blurring, a follow mode for smoother videos when moving, pan follow for horizontal movement with minimal up and down shake, and first person view mode for capturing rhythmic and dynamic movements.

Lighter Yet Durable for Reliable Usability

Even with two screens, LG WING maintains a relatively light, making it easy to hold and convenient to carry. Using slim but tough composite materials and a special perforation technique, LG engineers were able to keep the weight to just 260 grams, making LG WING no heavier than many of today’s large-display smartphones. And the ergonomic design of the device ensures a comfortable stress-free grip whether in Swivel Mode or Basic Mode.

LG WING engineers took into consideration the additional moving parts to employ features to enhance its durability and reliability. When taking a selfie, the accelerometer recognizes if the phone has been dropped and instantaneously retracts the pop-up camera lens to prevent any damage. Another example of quality engineering is the hinge module with Hydraulic Damper, which reduces stress on mechanism when the Main Screen is rotated. Thermoplastic polyoxymethylene is applied to the back of the Main Screen to facilitate smoother swiveling and to prevent scratches on the Second Screen. The hinge mechanism in LG WING has proven to be perfectly reliable even after 200,000 swivels.

To meet customers’ expectation of 5G services, engineers equipped LG WING with Qualcomm^® Snapdragon™ 765G 5G Mobile Platform with the Snapdragon X52 5G Modem-RF System. As Qualcomm’s first mobile platform to integrate an application processor and 5G Modem-RF system, this chipset brings best-in-class AI performance, lightning-fast 5G connectivity and intelligent multi-camera capabilities while also preserving battery life. Thanks in part to Qualcomm’s Snapdragon Elite Gaming™ features, LG WING delivers a truly unique entertainment experience with instantaneous response times, cinema-quality graphics and incredible audio.

“Congratulations to the entire LG team on the announcement of the LG WING, a truly innovative device powered by the Snapdragon 765G 5G Mobile Platform that perfectly encapsulates the vision of LG’s new Explorer Project,” said Jim Tran, senior vice president and general manager, mobile handsets, Qualcomm Technologies, Inc. “Qualcomm Technologies actively collaborated with LG Mobile on ways to optimize the performance of the products of the Explorer Project that will bring new and different experiences to consumers.”

“LG WING ushers in a new era of mobile discovery and is an exciting beginning to our Explorer Project initiative,” said Morris Lee, president of LG’s Mobile Communications Company. “Different than anything else on the market today, this innovative device challenges the industry status quo and provides consumers with a new mobile experience that will open up new ways to think about the smartphone.”

LG WING will initially launch in South Korea starting next month to be followed by key markets in North America and Europe.

Consumers are encouraged to visit http://lgwing.me/Virtual_Unboxing to experience LG WING for themselves. Interested developers can go to http://mobile.developer.lge.com to learn more about creating unique applications for LG WING.

Key Specifications: ¹

LG WING

Chipset: Qualcomm^®Snapdragon™ 765G 5G Mobile Platform integrated with Snapdragon X52 5G Modem-RF System
Display:
– Main Screen: 6.8-inch 20.5:9 FHD+ P-OLED FullVision (2,460 x 1,080 / 395ppi)
– Second Screen: 3.9-inch 1.15:1 G-OLED (1,240 x 1,080 / 419ppi)
Memory: 8GB RAM / 128 or 256GB ROM / microSD (up to 2TB)
Camera:
– Rear: Ultra High Resolution (64MP Standard ² (F1.8 / 78°/ 0.8µm) / 13MP Ultra Wide (F1.9 / 117° / 1.0µm) / 12MP Ultra Wide Big Pixel (F2.2 / 120° / 1.4µm)
– Front: 32MP Standard 3 (F1.9 / 79.6° / 0.8µm)
Battery: 4,000mAh
Operating System: Android 10.0 (Q OS)
Size: 169.5 x 74.5 x 10.9 mm
Weight: 260g
Network: 3G / 4G LTE-A / 5G
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.1 / NFC / USB Type-C (USB 3.1 Gen 1 Compatible)
Colors: Aurora Gray / Illusion Sky
Others: Gimbal Motion Camera / Front Pop Up Camera / Hexa Motion Stabilizer / AI CAM / Google Lens / Google Assistant / Q Lens / Dual Recording / LG Creator’s Kit / Black Stabilizer / LG 3D Sound Engine / In-Display Fingerprint Sensor / IP54 Water and Dust Resistance / Qualcomm^® Quick Charge™ 4.0+ Technology / Wireless Charging / MIL-STD 810G Compliance⁴/ LG Pay

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¹ Specifications, features and accessories may vary depending on the particular market and carrier.
² Pixel Binning to 16MP. Quality of full 64MP image may vary slightly depending on the chipset.
³ Pixel Binning to 8MP. Quality of full 32MP image may vary slightly depending on the chipset.
⁴ Passed 9 categories of tests conducted on LG WING in conventional configuration, not Swivel Mode.

Qualcomm, Snapdragon and Quick Charge are trademarks or registered trademarks of Qualcomm Incorporated. Qualcomm Snapdragon and Qualcomm Quick Charge are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

A DAY AT THE RACES, BRITISH STYLE

Horses racing at the Qatar Goodwood Festival, which was held in the south of England

Photo Credit: Daily Mail, https://rb.gy/i9dauj

Horse racing is an English tradition that goes back much further than the British people’s love of tea and crumpets. The first race likely took place on English soil as early as 200 AD, during the Roman era. Today, horse racing is as popular in England as it ever was but the unusual circumstances of 2020 have forced the sport to undergo some changes.

This year’s Qatar Goodwood Festival, an annual summer horse race in the south of England, took place without live spectators for the first time in its storied history. To recreate some of the fun and excitement of the track without actually being there, LG SIGNATURE hosted a special event for a select group of storytellers. The exclusive affair was held in a private lounge at The Kennels, a sporting club on the Goodwood Estate, and offered a unique, fully-catered experience with a backdrop of LG’s most premium appliances.

Guests included British actress Naomie Harris, chef and model Isaac Carew and influencer Hermione Olivia, each hosting a day with LG SIGNATURE. In the refined surroundings of The Kennels, attendees watched the races live on a breathtaking LG SIGNATURE 77-inch OLED TV while enjoying fine wine chilled to perfection in LG’s Wine Cellar and canapés served fresh from the LG SIGNATURE Refrigerator. Goodwood’s very own tipster was on hand to help the guests place bets on the races, with all winnings donated to Shooting Star Children’s Hospices.

With the track closed to all but jockeys, trainers, essential staff and broadcasting personnel, LG SIGNATURE was a very visible presence at the prestigious event. On the final day of the meet, the LG SIGNATURE Apprentice Handicap Stakes was broadcast live on Racing TV, LG’s prominent branding and all.

LG SIGNATURE also arranged a private tour of Goodwood House, seat of the Duke of Richmond, with guests partaking in the traditional race week portrait on the front steps of the historic estate, socially distanced, of course. The tradition dates back to the 1800s, with photos regularly featuring royalty such as King Edward VII and other notables of English society. On the third day of this year’s event, LG guests were joined by the Duke of Richmond himself for a truly unforgettable group portrait.

Laura Normanton, executive editor at House & Garden magazine, enjoyed the entire experience provided by LG SIGNATURE and was extremely enamored of the Wine Cellar, calling it “the chicest thing ever” while host Hermione Olivia admitted to having eyes for the ZX OLED TV: “I need it for my dream home one day!”

Sophia Charalambous from the Mayfair Times commented, “COVID-19 tried its best to scupper an exciting day at the races, but thanks to LG SIGNATURE, that didn’t happen. We were able to watch all the races from the comfort of The Kennels. Recreating an old photograph on the steps of Goodwood House with fellow guests topped off a fantastic day.”

At a time when most sports clubs are struggling to stay relevant, LG’s support for a celebrated English tradition during trying times delivered an experience to remember for lucky guests. Not only were LG SIGNATURE products perfectly at home in the premium environs of the Goodwood Estate, the special guests who were invited experienced something quite special while staying safe.

By LG UK Staff

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LG BRINGS AMAZON MUSIC APP TO WIDE RANGE OF SMART TVS

Latest Firmware Update Gives 2016-2020 LG TVs Access to 60 Million Songs to Enjoy

SEOUL, Sep. 11, 2020 — Starting this week, LG Electronics (LG) is launching an integrated Amazon Music app for its OLED, NanoCell and smart LCD TVs produced between 2016 and 2020 for LG TV owners in key countries of Asia, Europe and the Americas.

With Amazon Music, Prime members^* have access to two million hand-curated songs and over one thousand playlists and stations at no additional cost to their membership. Subscribers to Amazon Music Unlimited, the service’s premium subscription tier, have access to more than 60 million songs and thousands of playlists and stations.

For even more convenience, all compatible LG smart TV users can play their favorite music hands-free on their TVs using just their voice and the advanced LG Magic Remote. And with LG’s 2020 TVs also being Bluetooth Surround ready, customers with compatible LG TVs will be able to connect two Bluetooth speakers simultaneously to enjoy their favorite tunes in virtual 4.0 surround sound.

“Bringing Amazon Music support to LG TVs is another example of the added value benefits our customers receive after the initial purchase,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “LG’s smart TVs are designed to combine everything that the customer could possibly want in one single seamless experience, from live television and sports events to the streaming of TV shows, movies, music and more.”

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* Services vary per market.

FIRST MICRO LED DISPLAY FROM LG SETS NEW STANDARD FOR COMMERCIAL DISPLAY TECHNOLOGY

LG MAGNIT Delivers Astonishing Images with Deep Blacks and
Authentic Colors, Easy Setup, Enhanced Durability

SEOUL, Sep. 10, 2020 — Launching this week in key markets of the Americas, Europe, Asia and the Middle East, LG Electronics’ new Micro LED signage solution, LG MAGNIT, will deliver groundbreaking picture quality and durability with LG’s proprietary Black Coating display technology as well as streamlined installation with its clever block-assembly design.

An evolutionary step forward in display technology, Micro LED features self-emissive micrometer-scale pixels applied directly to the substrate board, to deliver sharper images with improved contrast and a wider viewing angle. And LG’s new Black Coating technology applied to the front of the displays is designed to improve contrast and color accuracy while helping to protect the tiny LED pixels from moisture, dust and external impact. Anti-glare and anti-fingerprint, LG Black Coating also minimizes distracting reflections and makes it easier to remove unsightly smudges.

The versatile LG MAGNIT is ideal for luxury consumers seeking a premium, large-scale display for the home with 163 inches of 4K resolution for enjoying favorite movies, series and sports. Featuring LG’s webOS smart signage platform for intuitive navigation and control of the many useful functions, including features and presets, LG MAGNIT’s superb picture quality is boosted by an AI-powered α (Alpha) image processor found in state-of-the-art LG TVs that intelligently analyzes content and source and automatically optimizes visual output in real-time.

In addition to spectacular images, LG MAGNIT offers the benefit of hassle-free installation and configuration. Each Micro LED cabinet measures only 600W x 337.5H x 44.9D mm and links seamlessly to other cabinets, allowing technicians to quickly and painlessly erect large-scale display on site. The ability to smoothly send and receive signals wirelessly is due to LG’s non-contact connector technology. LG’s block-assembly design allows power to be sent to each cabinet via pin connectors located on the edges of the LED cabinet hub. And LG MAGNIT cuts the time needed for cable management, with only a few wires on the back of the displays to link the cabinets to system controllers and power mains.

“It’s always exciting to present true innovation in LED signage and we are particularly thrilled to introduce our LG MAGNIT lineup at this time,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “With its combination of superior picture quality, expandability and convenient setup, LG MAGNIT is a great Micro LED signage solution for a wide variety of commercial and public spaces, including convention centers, corporate and hotel lobbies, luxury boutiques, broadcast studios, control rooms, exhibition halls and museums.”

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THE SECRET WEAPON OF TOP CREATIVE PROFESSIONALS

If multitasking and accuracy on your desktop are both necessities on the job and a way of life, then one of the new breed of 21:9 aspect ratio monitors might be worth considering. With more screen real estate than standard 16:9 displays and ultra-high resolutions as well as a range of productivity-enhancing features, this wider format continues to grow in popularity around the world.

One such display in the 21:9 display category that is turning heads is LG’s new UltraWide^TM monitor (model 38WN95C). Ideal for any profession but particularly well-suited for creative roles, this advanced monitor has earned considerable praise from some of the best computer animators and compositors in the movie business. To find out why LG UltraWide has become such a hit with the extraordinarily talented people behind the films we know and love, LG talked to two highly-respected creatives at the top of their respective games.

Son Wonrak, Compositor (https://youtu.be/tA5NadVx8DE)

As the head of the composition team at Dexter Studios in South Korea, Wonrak Son led the 2D CGI composition work on Parasite, the hit Korean-made movie that won four Oscars at the 2020 Academy Awards. Widely regarded in Korea as one of the best in his field, Son is a big fan of the new LG UltraWide. He loves that its 38-inch curved screen with LG’s Nano IPS display technology and UltraWide QHD+ (3,840 x 1,600) resolution enables him to handle several jobs at the same time. Son also notes improved focus since switching from a two-monitor setup to LG’s widescreen solution, which provides just as much workspace without any unsightly bezels obstructing his view.

The monitor’s ability to cover 98 percent of the DCI-P3 color space is another key selling-point for Son as it allows him to achieve greater realism in his work. Additionally, he feels the monitor’s 21:9 aspect ratio can enhance productivity for video and sound editors, or for anyone who needs to use multiple software programs simultaneously. And Son isn’t shy about saying that “LG UltraWide is the king of the 21:9 monitors.”

Erick Oh, Animator (https://youtu.be/rCnkuQwyeWo)

Erick Oh, a former Pixar animator who has worked on many world-famous computer animated films including Inside Out and Coco, knew the LG 38WN95C was something special from the very first time he laid eyes on it. He says the UltraWide monitor instantly upgraded his work environment and increased his productivity. Its expansive, high-resolution screen lets him display all the files and programs he needs at once, meaning he doesn’t have to waste any time or effort constantly switching between tabs or scrolling up and down.

The UltraWide’s pixel density and accurate color reproduction are well-suited to Oh’s work as an animator, allowing him to get all the little details and every single hue exactly how he wants them. Nano particles spayed directly onto the VESA DisplayHDR™ 600 certified^* monitor’s backlight absorb unnecessary light wavelengths to ensure the purest colors possible as well as enhanced brightness. Oh describes LG UltraWide as “a revolution” and feels there is no way he could ever go back to a conventional 16:9 monitor.

Leading the 21:9 aspect ratio monitor category since its launch in 2012, the UltraWide brand is synonymous with quality and has consistently earned top honors at international awards programs including the TIPA World Awards and CES Innovation Award with LG 38WN95C added yet another CES Innovation Award to the brand’s impressive tally earlier this year.

The secret weapon of top creative professionals around the globe, LG UltraWide is the monitor that lets you get more done with greater ease.

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^* Certified by VESA based on VESA DisplayHDR CTS version 1.1, April 2020.

EXPLORE THE NEWEST DIGITAL SIGNAGE TECHNOLOGY WITH LG DIGITAL CONNECT 2020

Online showrooms are nothing new, but with the unique circumstances of 2020, their value and importance to both consumer brands and business-to-business concerns – not to mention customers – have grown. Online showrooms allow brands to easily communicate the benefits of what they offer without the need for in-person visits, a critical tool for helping customers to make informed purchasing decisions.

In order to show its commercial display lineup in the best light under current conditions, the LG Electronics Business Solutions Company created the LG Digital Connect (DC) 2020 virtual showcase. Launched in August, the integrated marketing and sales platform provides engaging, easy-to-navigate virtual tours that take visitors through the company’s diverse range of solutions with clear explanations of industry-leading core technologies and user-centric product features along the way. LG DC 2020 offers existing and new clients valuable information to help them determine which products are best suited to their specific business requirements.

Designed with convenience of LG’s global customers in mind, the virtual showcase presents simple-to-follow product and technology walkthroughs accompanied by user-friendly sales consultation. Visitors can select the Product Showroom Tour to learn about LG’s latest LED signage in a virtual exhibition hall environment or choose the Vertical Showroom Tour if they want to experience various digital signage usage scenarios. And with just a few clicks, they can view detailed product specifications.

LG offers a wide selection of commercial display products, from Micro LED and cable-less LED Series models to LED Cinema, all of which are on display in the Product Showroom Tour. The Vertical Showroom Tour illustrates how the company’s cutting-edge digital signage options can be easily installed and adapted for use in almost any situation, including public spaces, corporate or government offices, retail stores, schools and hospitality settings. The site also lets visitors browse LG’s latest B2B display installation case studies as well as news related to the high-tech world of digital signage.

To take a virtual tour and try out the LG Digital Connect 2020 experience for yourself, please visit https://lg-informationdisplay.com/dc2020.

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LG Newsroom