LG Electronics has, in recent years, gained a reputation for creating unique, high-quality solutions for the global auto industry. As such, the company was recently recognized at the Daimler Supplier Award 2020 for its exceptional in-vehicle touchscreen display technology.

LG’s achievement at the awards was noteworthy given Daimler’s partnership with hundreds of suppliers from all around the world. LG is supplying Mercedes-Benz AG and Daimler Truck AG with automotive displays and displays designed specifically for electric vehicles. Across the industry, LG is an advanced automotive solutions provider for next generation Human Machine Interface (HMI) technology.

Held every year in February at Daimler’s headquarters near Stuttgart, the Daimler Supplier Award celebrates the top achievements of hundreds of Daimler Group’s partners. A total of ten awards were bestowed across four categories: Quality, Innovation, and new for this year, Sustainability and Inspiration. It was in the new Inspiration category that LG Electronics was recognized for its in-vehicle touchscreen displays featured in both Mercedes-Benz Cars and Daimler Trucks.

By taking home the Inspiration award at the Daimler Supplier Award 2020, LG has reaffirmed its growing reputation as a provider of innovative and sophisticated auto solutions. Working successfully with quality partners such as Mercedes-Benz AG and Daimler Truck AG gives LG the determination and fortitude to aim even higher.

“Now professionals, cool minds and partnership-based collaboration are more in demand than ever. Especially during the transformation phase of the automotive industry, a close, partnership-based dialogue with our suppliers is crucial for success,” said Dr. Gunnar Güthenke, Vice President Procurement and Supplier Quality at Mercedes-Benz Cars. “Today we came together with our 450 top partners for an open and constructive dialogue. Thanks to the good performance of our suppliers, contributing that Mercedes-Benz Cars set a sales record for the ninth year in a row.”

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Without exaggeration, anyone who takes gaming seriously will tell you that a good monitor can mean the difference between winning and losing. To help players live their favorite games, monitor manufacturers have begun developing gaming displays that deliver smoother, more realistic visuals, increased speed and greater responsiveness specifically when gaming.

LG has been in the display business since its first TV came off the assembly line in 1966. Since then, it has developed some of the most innovative displays in the industry. LG’s specialty gaming monitors offer advanced technologies and specialized functions, the latest delivering amazing picture quality along with quick refresh rates and minimal lag. The company’s finely-tuned monitors and OLED TVs not only bring the best out of a game’s graphics, they can also bring out the best in the player; giving them a split-second advantage to help defeat their enemies.

In January, LG saw an opportunity to prove the might of the company’s new gaming-optimized displays at one of Greece’s most-popular gaming events, Gameathlon.

Attracting over 25,000 visitors, Gameathlon was bigger and better than ever this year, the ninth running of the annual event taking place at the Tae Kwon Do Stadium in Palio Faliro. A Gold Sponsor of Gameathlon 2020, LG wowed the enthusiastic crowd on hand with two booths that embodied the theme of this year’s show: Bring the Game to Life.

The LG OLED TV with NVIDIA G-SYNC^® exhibit and the LG UltraGear™ monitor showcase both highlighted a high-quality gaming experience that clearly made an impression with the show’s knowledgeable audience, which included many pro gamers and tech aficionados.

As the first TV manufacturer to offer NVIDIA G-SYNC Compatibility, LG designed its latest OLED TV models to take big-screen gaming to exhilarating new heights. With variable refresh rate (VRR) support and a response time unmatched in the TV industry, LG OLED delivers the smoothest, most vivid action around. Widely considered the best gaming TV on the market, “seamless” was a word uttered by many at Gameathlon when describing the gameplay and visuals of the titles demonstrated on LG displays.

Blurring the line between the real and the virtual, LG’s newest UltraGear monitors empower gamers to experience breathtaking immersion with hyper-realistic picture quality and incredible speed. Employing a 1ms Nano IPS display with wide color gamut and super-fast 144Hz refresh rate, these LG monitors are compatible with both G-SYNC and VESA DisplayHDR 600, making them more than capable of meeting the needs of the most demanding gamers.

LG’s dual exhibition booths attracted an excess of 11,000 visitors with more than 7,200 participating in a tournament that allowed them to experience first-hand the LG gaming advantage.

LG’s exhibits were also graced by special guests GRamers, a team of Greek gamers and esports experts with a widely-followed YouTube channel. The members of GRamers spent time with their fans, posing for selfies and even took part in mini Fortnite tournaments where the winners were awarded special prizes from LG.

Through active involvement in Greece’s Gameathlon, LG demonstrated what more and more gamers worldwide have come to understand – that the company is as serious about gaming as they are. The latest UltraGear™ monitors and OLED TV lineup from LG are engineered for unforgettable gaming experiences. 

 

LG @ GAMEATHLON WINTER 2020
https://youtu.be/DZXNfLUEZSY

 

By LG Greece Staff

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[Check out the first and second episodes of the FIRST TO MARKET series.]

The final stop on our tour of LG “firsts” the past decade brings us to the world of mobile where LG has routinely found new ways to break through technological barriers and propel the user experience forward.

A decade ago finds LG at Mobile World Congress (MWC) 2011 in Barcelona making waves with the unveiling of the LG Optimus 3D. The eagerly-awaited smartphone ushered in a new era, offering consumers the world’s first full 3D experience on a mobile platform, complete with the ability to shoot, view and share 3D content without cumbersome glasses.

2011 was also the year LG pushed the envelope with the international launch of the world’s first dual-core smartphone, LG Optimus 2X. Powered by the NVIDIA^® Tegra™ 2 mobile dual-core processor, the LG Optimus 2X offered key advantages over its single-core competitors, including speedier web browsing and gaming performance.

Jumping forward to 2011, LG wowed visitors to MWC that year with the first-ever demonstration of voice-to-video conversion over an LTE network. This groundbreaking tech enabled users to switch seamlessly between high-quality voice call and high-resolution video call in real time. The company also showed off a new service that made it possible to share videos while recording.

That same year, LG set the benchmark for the premium mobile market with the LG Optimus G, the first handset in the world to boast Qualcomm’s legendary Snapdragon™ S4 Pro Quad-Core processor. With the fastest processor in the industry, a polished design and an array of unique UX features, the Optimus G became an instant LG classic.

Always staying ahead of the curve, LG unveiled the LG G Flex in 2013, the first curved smartphone designed to follow the contour of the user’s face. Leveraging a flexible P-OLED display and the industry’s first curved smartphone battery, the G Flex was a genuine innovation and a worthy addition to the company’s popular G series.

2013 also saw LG reveal its Wireless Ultra High Definition (Ultra HD) Transmission technology at MWC in Barcelona. This exciting, new tech gave users the ability to display games and other content from their smartphones on an Ultra HD TV via wireless connection with minimal loss of data or lag. Automatically adjusting any content for optimal quality on the TV’s high-resolution screen, LG’s mobile innovation ensured flawless pictures and immersive fun on a grander scale.

The company’s leadership in display technology was highlighted in 2014 with the unveiling of LG G3. Packing a Quad HD display (1,440 x 2,560 pixels), LG’s most popular smartphone to date introduced the world to the sharpest picture quality yet seen on a mobile device. LG G3 also added a unique twist to the standard selfie by incorporating gestures into the process. Pressing the shutter button when taking a selfie became infinitely easier with the LG G3, which triggered a three-second shutter timer when it sensed the presence of a clenching hand in the picture frame.

In 2015, LG continued to push the envelope when it introduced the first global flagship phone with a wide angle lens. The LG V10, with its 5MP dual front cameras, could capture normal 80^o selfies or 120^o wide angle shots. The wide selfie lens allowed for larger groups and more background without the need of a selfie stick.

LG has associated with delivering the very best in mobile audio technology longer than any other smartphone brand. This reputation was enhanced in 2016 with LG Stylus 2, the very first smartphone to feature the DAB+ standard for digital radio broadcasting. LG Stylis 2 with DAB+ granted users access to a huge number of channels, each one offering audio clarity far beyond that of traditional FM.

In 2017, LG gave consumers the cinematic experience many had been waiting for with the announcement of LG G6 with Dolby Vision and HDR10 support. The only mobile device at the time to offer Dolby’s dynamic video format, the G6 provided movie theater-quality visuals that could be enjoyed anywhere, any time.

With its experience, breadth of expertise and technological capabilities, LG is set to continue its pioneering ways in 2020 and beyond. The company’s stellar record of product “firsts” is matched only by its ingenuity, creativity and passion for making life better with every innovation.

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In the initial installment of this series on “LG firsts,” we highlighted the company’s industry-leading home appliances. Now we turn the spotlight to the company’s pioneering achievements in display and audio technologies. From living room TVs to retail digital signs to wireless party speakers, LG has consistently demonstrated its ability to lead from the front with products that refuse to fit neatly into a particular expectation or category.

Let’s take a look at LG’s firsts in display and audio innovations over the past decade.

In 2012, LG wowed consumers with the first-ever 84-inch 4K 3D TV. Pushing eight million pixels or four times the resolution of existing Full HD TVs, the groundbreaking TV produced astonishingly clear and thrillingly real 3D images – adding a new dimension to home entertainment.

Photo Credit: iTers News

2012 saw LG announce LG TONE+™, the very first behind-the-neck Bluetooth stereo headset with Voice over LTE (VoLTE) support. With this patented design, LG was able to include convenient and intuitive controls to enable calls and listen to music without to take one’s phone out of the pocket. All this with battery life that was unmatched in the wireless headset category at the time.

Photo Credit: Bluetooth Koptelefoon

A year after introducing its first OLED TV, LG ushered in a new chapter in the history of television when it became the first company in the industry to commercialize 4K OLED TV. The most advanced TV technology of its time, the 65-inch and 77-inch models delivered an unbeatable combination of lifelike colors, infinite contrast and 4K resolution all within an ergonomically curved screen.

LG has also raised the bar for audio performance with unique products and specialized technologies that enhance the listening experience. TONE Studio, for example, was the first wearable audio device to deliver 3D surround sound on-the-go when it arrived in stores in 2017. LG TONE Studio was specifically designed to provide high quality, realistic 3D sound while still allowing wearers to stay safe by hearing what was going on around them.

At IFA 2018 in Berlin, LG stunned with another first: 8K OLED TV. Featuring an imposing yet incredibly slim 88-inch screen, the 33 million pixel TV showcases the superiority of OLED on a grand scale and illustrates how LG continues to pull out all the stops to ensure the most compelling viewing experience.

LG’s ever-lengthening list of industry firsts also grew recently when the company added support for NVIDIA G-SYNC^® to its OLED TVs, giving gamers the big-screen experience they’ve always dreamed of. Offering blazing speed and stunning color reproduction, LG’s latest OLED models have been validated through NVIDIA G-SYNC Compatible testing for their ability to ensure smooth, thoroughly immersive gaming without any distracting flickering, tearing or stuttering.

Which brings us to this year’s first – the world’s first rollable TV, thanks again to OLED technology. An unprecedented creation that redefined the television category and captured the imagination of the world, this one-of-a-kind product will roll out this year boasting a whole new level of spatial integration. Not only does the TV’s unmatched thin screen roll up on command, it delivers the same perfect, immersive picture quality that LG OLED is known for.

Through fearless innovation and a dogged determination to create more value for consumers, LG has given life to many revolutionary products and never-before-seen technologies. Stay tuned for the third and final installment of FIRST TO MARKET here at LG Beyond News.

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Frequent trips to the dry cleaners are not only expensive, but time consuming and often difficult to fit into our busy schedules. The ubiquitous doorknob or chair becomes a holding place for clothes that you want to take to get cleaned but put off until you have the time.

Fret no more because LG has created a clever solution to this common problem with the new LG Styler.

Ahead of the Styler launch in the U.K., LG hosted an event to introduce the British public to this unique product. Representing a new way to care for clothes and other accessories, the Styler boasts many practical uses and thoughtful features. Content creators and influencers from all over London attended the invite-only event, held at an exclusive club, to learn more about LG’s premium wardrobe management product.

Research into British consumer behavior and clothing care revealed strong interest in a product that could clean, dry and disinfect clothes. In the demonstration that followed, the Styler showed off its many capabilities beyond just refreshing clothes, such as sterilizing handbags and even children’s toys. Using powerful steam, items of various types and materials from suits and hats were cleaned, disinfected, deodorized, pressed and dried in a matter of minutes.

The Styler fully refreshed the coat of a guest who was caught in the rain prior to the event, highlighting Gentle Dry mode and LG’s efficient Heat Pump technology. (Rain in London… who knew!?) And to showcase the innovative device’s powerful sanitizing feature, a plush toy was gently and completely refreshed in almost no time at all. “I didn’t expect such an item to have so many uses in the home,” remarked one impressed guest.

What’s more, with LG’s patented TrueSteam™ technology, the Styler eliminates over 99.9 percent of germs and bacteria found in clothing and toys. The one-of-a-kind appliance can effectively prolong the life of not only clothes but a whole variety of household items.

The Styler continues LG’s tradition of discovering and fulfilling the needs of consumers through technology. As Shelby Deering from Good Housekeeping put it, the Styler is “one of those products that’ll make you wonder how you ever lived without it.”

Writing for Ideal Home, Tamara Kelly noted that, although the premium product doesn’t come cheap, it is hard to “put a price on perfectly pressed clothes with minimal effort,” concluding that “It’s time to step away from the ironing board folks.”

The private event allowed LG to communicate the benefits of the Styler to an educated audience that clearly saw the role such a product could play in the home. A new concept in clothing management, the Styler speaks to LG’s ceaseless innovation and ongoing ability to find ingenious ways to solve everyday problems and make life better. 

LG Styler will be available in the U.K. starting this month.

By LG U.K. Staff

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To be the first to introduce something new to the world is an achievement worth celebrating.
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The creation of a never-before-seen product or technology requires a spirit of innovation as well as hard work and determination, among other traits. In an industry such as consumer electronics where many global competitors vie to be first to market with new products and technologies, the ability to introduce something truly unique before anyone else is becoming more difficult. And the ability do so year after year… this is a rare and exceptional feat.
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Yet that is exactly what LG does.

LG has made it a tradition to announce significant “firsts” at industry trade shows. Innovations that LG has unveiled at shows such as CES and IFA in Berlin are already finding their way into customers’ homes to make their lives better. As we enter a new decade, let’s take a look at some of the industry-first home appliances LG has introduced over the past ten years.

Announced at CES 2020 earlier this month, LG’s AI DD washing machine represents 20 years of upgrades and refinements to the company’s pioneering Direct Drive motor and is an industry first for its ability to incorporate artificial intelligence in its operation. With AI, the washer can detect the volume and weight of a load of laundry, identifying the different fabrics comprising each load to determine the optimal wash cycle to ensure the best results.

 

Another first announced at CES 2020 is LG InstaView™ with Craft Ice™, the first-ever refrigerator to produce spherical ice. Because round ice melts slower than cubed ice, LG’s Craft Ice helps drinks keep their flavor longer and makes you the best bartender on the block.

The first-of-its-kind capsule-based craft beer maker, LG HomeBrew streamlines the home-brewing process and produces delicious, thirst-quenching beer. Winner of a CES 2019 Innovation Award, the system uses an optimized fermentation algorithm and offers the effortless convenience of self-cleaning.

Another first in refrigerator technology is the InstaView Door-in-Door™ feature which was initially introduced in the LG SIGNATURE refrigerator in 2016. Knocking on the glass instantly turns the tinted outer window of the refrigerator or oven transparent, allowing users to view the interior without letting the cold or heat escape.

In 2015, LG unveiled a disruptive new product in the washing machine category. Its front loading washer’s revolutionary TWIN Wash™ System, the first of its kind, enables two separate loads to be washed simultaneously. With a space-efficient mini washer in the pedestal, overall cycle times are reduced with fewer loads required.

LG Styler continues to be an outlier in home appliances ever since its appearance in 2011. Using TrueSteam™ in place of water to sterilize and refresh garments by eliminating wrinkles and unpleasant odors, this clothing management system continues to set the industry bar for convenience and effectiveness when it comes to caring for clothes that until now, had to be dry cleaned.

LG has made “doing it first” something of a tradition and will never cease seeking out new and better ways to make life good. Stay tuned for part two where the focus will turn to LG “firsts” in display and audio technologies.

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