A Showroom for Africa in the Era of Social Distancing

A customer browsing products on a screen at Africa's first-ever digital showroom.

LG Electronics is redefined consumer innovation once again, this time with the opening of Africa’s first-ever digital showroom. The LG “e-Showroom” unveiled in western Kenya’s Kisumu City allows customers to interact with and conveniently purchase home electronics and appliances in a safe space. The digital showroom is the first-of-its-kind for LG in Africa and integrates LG’s online brand shop with a physical browsing environment to enable online purchases through screens installed in the e-Showroom for delivery within 24 hours.

The futuristic LG e-Showroom in Kisumu showcases many of the company’s latest innovative products such as market-leading OLED TVs, InstaView™ Door-in-Door^® refrigerators, LG TWIN Wash™ washing machines and DUALCOOL air conditioners, in an environment that puts the health of employees and consumers first. Visitors get access to LG products so that they can learn more about them and make a purchase without having to visit an actual retail store. Trained LG personnel are on hand to provide expert guidance on each product’s unique features in an environment where strict COVID-19 safety protocols are strictly observed.

Africa’s first e-Showroom in Kisumu, Kenya

Following the successful launch of the e-Showroom in Kisumu, a second location was opened in the heart of Kenya in Nanyuki at the end of 2020, just in time for the holidays. The LG e-Showrooms come at a time when Kenyans are embracing the benefits of online shopping, with over 73 percent saying e-shopping is a better value for money since the start of the pandemic. ^*

Second e-Showroom in Nanyuki, Kenya

“We are conscious of our customers’ evolving needs and are constantly reviewing our services to come up with new and creative ways of meeting these growing expectations,” said Kim Sa-nyoung, managing director of LG Electronics East Africa. “One of these ways was to create the LG e-Showroom and give customers an alternative way of purchasing our products while ensuring their safety at the same time.”

As the first to be launched in Africa, LG Kenya’s innovative digital solution brings LG products closer to the people without compromising their health. Through the e-Showrooms, potential and current LG customers can see a real-world example of how LG is making life better… and safer.

By LG Kenya Staff

# # #

^*Source: Master Card Study (2020), https://newsroom.mastercard.com/mea/press-releases/73-of-consumers-in-middle-east-and-africa-are-shopping-more-online-since-the-start-of-pandemic-reveals-mastercard-study

Wunderbar! Challenging Gamers and Creators to Immerse Themselves

The complete gaming setup boasting an LG UltraGear™ gaming monitor which is displaying a futuristic shooting title, a controller for console play, speakers, headphones and a keyboard.

Lightning-fast reactions, fantastic detail and that super-immersive feeling of being in the game – these are just a few features serious gamers have come to expect from their monitors. But a gaming display’s specs only tell half the story, the other half from the usage experience. So LG in Germany teamed up with five established YouTubers to test LG UltraGear™ gaming monitor’s knack for play… and work.

Instead of creating standardized product reviews solely focusing on what’s under the hood, LG’s new recruits integrated LG UltraGear model 27GN950^* into their streaming and gaming lives. Popular YouTuber Ungespielt creates engaging reaction videos to funny gaming content created by others. To test LG UltraGear’s true capabilities, he endured an 11-hour-long live stream playing the new World of Warcraft expansion pack, Shadowlands, demonstrating clearly just how fast the monitor reacts to gameplay and how detailed the world can be. Through the UltraGear monitor’s slim bezels and crystal-clear UHD 4K resolution, Ungespielt delivered to fans a truly stunning and immersive gaming experience, remarking at one point, “this monitor is wild!”

Another big influencer, German Let’s Play, is famous for content focusing on gameplay and storylines. The mysterious YouTuber (who has yet to reveal his face) heaped praise on the monitor’s superb 1ms response time while exploring Minecraft’s massive open world. Known for his honest approach, this YouTuber commented, “Nice, I already had an eye on this monitor. I’m so impressed, I even bought two more.”

Few things beat the experience of a new product being unveiled. Hamburg-based YouTuber M00sician created an unboxing video of the monitor highlighting its features and optimal setup. M00sician found the UltraGear monitor’s rotation function extremely smooth and easy to use, which isn’t at all surprising since the screen was designed to remain incredibly stable when making adjustments thanks to its sturdy stand and ergonomic design.

LG UltraGear monitors aren’t designed simply for gaming, they’re just as ideal for creative types. With a professional graphic drawing tablet, gamer-turned-artist Honeyball shows how LG UltraGear perfectly fits her lifestyle, enabling her to draw without the limitations set by conventional monitors. Thanks to its 27-inch Nano IPS display, the artist is able to focus on her digital creations and nothing else. That’s immersion.

“I really didn’t understand how much a monitor could change my life before UltraGear,” said Honeyball. “This monitor perfectly reflects the colors I use on my drawing tablet to make my designs and artwork so much more vivid and alive.”

Any YouTuber would agree that the unsung hero of content creation is the editor. Tim Jacken has mastered this skill by utilizing LG UltraGear’s high resolution for editing on Adobe Premiere Pro and Adobe Photoshop. Delivering unmatched color accuracy with 10-bit color, LG’s cutting-edge monitor supports Jacken as he works on high-resolution images and videos. Jacken says he is able to concentrate more on his work and less on the monitor due to UltraGear’s ability to adjust to any height or angle.

Already a respected member of the gaming community, LG UltraGear continues to impress with its high quality features that sets it apart and keeps gamers’ expectations high. The German YouTube community is proof positive of this, based on the comments section of these YouTube videos.

By LG Germany Staff

# # #

* Energy efficiency class B (energy efficiency scale A+++ to D).

Footballers Inspire and Improve Educational Opportunities at Mount Kilimanjaro

Members of FC Cambounet pose for a group photo at the peak of Mount Kilimanjaro.

“Education is not a privilege; it is a birth right,” says former UN Secretary-General Ban Ki-moon.

But for millions of children around the world, this simply isn’t the case. Educational technology is hard to come by in some of the world’s poorest regions and this is amplified during this time of distance learning. Technology can have an overwhelming impact on learning and 87 percent of teachers and head teachers believe it has a positive influence on a student’s ability to learn.^*

So in the small French village of Cambounet-Sur-le-Sor, LG and the local football team, FC Cambounet, are trying to make a difference through their humanitarian project, Education for Kilimanjaro, with the aim of getting children in Africa a better education with better technology. After claiming victory in the 2019 Tarn Cup, FC Cambounet footballers took their well-earned trophy across five continents, to the neediest people on their journeys. Donated equipment included computers, notebooks, books, pens and games, among others.

The champion footballers wanted to leverage their win by sharing their passion for football and helping locals they met during their world tour, a project that links their passion to their value of sharing. For example, on their first trip, the team donated items of basic necessities and served soup on Christmas to children in the favelas of Brazil.

Last month, the team made its way to Tanzania in east Africa. In collaboration with organizations Education for Kilimanjaro and Human’ISA XX, the group arranged a visit to an elementary school in the village of Mbokomu, near the base of Mount Kilimanjaro, the tallest peak on the African continent in the northern part of Tanzania. Here, the footballers donated educational, technological and sporting equipment, among the donated educational equipment being LG’s most advanced CineBeam LED projector so the students of Mbokomu could benefit from the same technology used in the best schools in France.

“Our trip was a resounding success, helping the children of Tanzania is something we’ll never forget,” said teammate Pierre Trantoul. “Thanks to LG donating one of its advanced projectors, we were able to support a class of underprivileged students by making the learning process so much more fun and interesting.”

The entire journey from the south of France to the east African nation was documented by France’s biggest television channel, TF1, for its program Grands Reportages which reports on the remarkable exploits of French citizens around the world. But the story doesn’t end there, as this journey was just one of many to come for both a group of champion athletes and the LG team in France, who are always in search of ways to make lives better through technology and innovation.

By LG France Staff

# # #

^* Source: Bett Innovation Index (2018), http://www.edtech.events/bett-innovation-index

2021 Tech Trends: Robot Revolution at Your Service

Only a few years ago, outside of sprawling factories, robots were the realm of science fiction. Today, automatons are making their way into our daily lives, in no short part due to social distancing requirements, as robots don’t need to breathe. It may not be far off in the future when robot-led services become essential to keeping the world moving while human overlords remain at a safe distance!

At CES 2021, LG’s CLOi family of robots led by GuideBot, ServeBot, ChefBot and UV robot demonstrated capabilities that go beyond welding car sheet metal and playing chess. These high-tech robots are intended to be deployed in public spaces such as restaurants, hospitals and office buildings to assistant humans without requiring human-to-human interaction.

LG CLOi ServeBot

LG CLOi ServeBot comes in two helpful variants – drawer and shelf – to deliver goods inside hotels, hospitals and restaurants. Whether it’s transporting medicine and drugs from one hospital floor to another or navigating tables at a posh Italian restaurant with plates of pasta, this smart robot can take multiple instructions at once to deliver stuff in the correct order following the most efficient route possible.

LG CLOi ServeBots are hard at work in a convenience store located on the LG Sciencepark research campus to deliver snacks and beverages to employees in nearby offices, even on different floors accessible only by elevators. Items being delivered are kept secure under lock and key which can only be unlocked once the robot reaches its destination.

LG CLOi ChefBot and GuideBot

LG CLOi ChefBot is a six-axis multi joint robot that can prepare delicious noodle-based dishes for customers at restaurants with machine-like consistency.

LG CLOi GuideBot was designed as an approachable information desk for destinations such as airports, shopping malls and exhibition halls. The helpful guide boasts an expansive touchscreen that houses a variety of information to help people get where they’re going easily.

LG CLOi UV Robot

The 1.6 meter tall LG CLOi UV (ultraviolet C) robot turned plenty of heads at CES 2021. With large UV lamps on its front and back, this mobile hygiene machine has been proven to disinfect 99.9 percent^* of colon bacillus within a distance of 50 centimeters.^*

Through its human motion sensor, this robot can be operated via mobile app to minimize human operators’ exposure to ultraviolet light. LG’s UV robot will make its way first in the U.S. later this year.

LG CLOi BaristaBot

LG CLOi BaristaBot is offering its future-inspired expertise at select cafes in Seoul, South Korea to lend a helping hand during a time of prolonged social distancing. Designed with the ability to consistently deliver a delicious serving of coffee, this supercharged barista utilizes its vast database of type of beans, water temperature and brewing time to create a perfect cup every time.

LG’s CLOi is presenting humans with a world where interacting with robots, even on an emotional level, isn’t only possible, but desirable as well. And who doesn’t want more time to focus on the things that really matter and make life so good?

Stay tuned for future installments of TECH TRENDS here at LG Beyond News.

# # #

^* Test performed by Korea Conformity Laboratories in July 2020.

LG Announces 2020 Financial Results

A picture of LG Twin Towers in the daytime

Highest Fourth-Quarter Sales and Operating Profit in LG’s History,
2020 Profit Also Sets New Company Record

SEOUL, Jan. 29, 2021 — LG Electronics Inc. (LG) announced a strong year with 2020 revenues of KRW 63.26 trillion (USD 53.59 billion) and record-setting operating profit of KRW 3.20 trillion (USD 2.71 billion), an increase of 31.1 percent over 2019, driven primarily by higher sales of premium home appliances and OLED TVs as well as strong growth in vehicle component solutions.

Sales in the fourth quarter of KRW 18.78 trillion (USD 16.76 billion) grew 16.9 percent from the same period of 2019 and were 11 percent higher than the previous quarter. Despite the impact of COVID-19, the quarter’s operating profit of KRW 650.20 billion (USD 580.19 million) increased significantly by 539 percent compared to the fourth quarter of 2019.

While COVID-19 and slow economic recovery remain concerns for 2021, LG expects the global economy to normalize under the sound fiscal policies of world governments and the successful implementation of vaccinations. In 2021, core technologies such as AI, 5G, IoT and mobility will be widely applied to various LG business areas.

The LG Home Appliance & Air Solution Company ended another healthy year with record 2020 revenues of KRW 22.27 trillion (USD 18.86 billion), an increase of 3.5 percent increase from the previous year, and operating profit of KRW 2.35 trillion (USD 1.99 billion), another record. Results reflect increased sales of new appliance categories and the home appliance rental business in South Korea. Fourth-quarter revenue of KRW 5.54 trillion (USD 4.94 billion) was the highest fourth quarter in the company’s history, an increase of 20 percent year-on-year with double digit growth in South Korea, North America and Europe.

The LG Home Entertainment Company reported 2020 revenues of KRW 13.18 trillion (USD 11.16 billion) and operating profit of KRW 969.70 billion (USD 821.40 million), a 22.9 percent increase over the previous year. Sales in the quarter of KRW 4.28 trillion (USD 3.82 billion) were 7.9 percent higher than the fourth quarter of 2019 and up 16.7 percent from the previous quarter. Quarterly operating profit of KRW 204.50 billion (USD 182.48 million) reflected increased sales in North America and Europe.

The LG Mobile Communications Company announced full-year 2020 revenues of KRW 5.22 trillion (USD 4.42 billion). Fourth-quarter sales of KRW 1.39 trillion (USD 1.24 billion) were 4.9 percent higher than the same quarter of 2019 but 9.2 percent lower than the previous quarter due to shortages of 4G chipsets and sluggish sales of premium smartphones in overseas markets. The full-year operating loss totaled KRW 841.20 billion (USD 712.55 million), reflecting increased marketing investments to support flagship devices, partially offset by fixed cost reductions due to manufacturing efficiencies.

The LG Vehicle component Solutions Company reported sales in 2020 of KRW 5.80 trillion (USD 4.91 billion), growth of 6.1 percent over 2019. Revenues in the fourth quarter of KRW 1.91 trillion (USD 1.71 billion) were 41.3 percent higher than the same quarter the previous year driven in large part by the recovery of demand in key automotive markets including North America and Europe and higher sales from new projects. The modest fourth-quarter operating loss of KRW 2 billion (USD 1.78 million) improved year-on-year and quarter-on-quarter due to sales increases aligned with the recovery of market demand in the second half, as well as improved cost management.

The LG Business Solutions Company achieved 2020 revenues of KRW 6.01 trillion (USD 5.09 billion) with an operating profit of KRW 457.80 billion (USD 387.79 million) due to demand growth for IT products related to remote working and online learning. Fourth-quarter sales of KRW 1.51 trillion (USD 1.35 billion) were 4.8 percent higher than the same period of 2019, while quarterly operating profit was KRW 70.30 billion (USD 62.73 million), lower than the previous year due higher prices for major components and global logistic costs. The market for information displays is expected to improve as global demand recovers while demand for IT products continues to grow. The company’s solar module business is expected to improve with increased demand for renewable energy in major developed markets.

2020 Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending December 31, 2020. For 2020 4Q revenues and operating profit, amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,120.66 per USD.

LG Electronics’ unaudited annual earnings results are based on IFRS (International Financial Reporting Standards) for the twelve-month period ending December 31, 2020. For 2020 annual revenues and operating profit, amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the twelve-month period of 2020 — KRW 1,180.55 per USD.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on January 29, 2020 at 16:00 Korea Standard Time (07:00 GMT/UTC). Participants for the conference call are instructed to call +82 31 810 3130 and enter the passcode 6418#. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. The corresponding presentation file will be available for download at the LG Electronics website before the call.

# # #

LG OLED TV Honored at 72nd Annual Technology & Engineering Emmy® Awards

Side-by-side images showing LG OLED TV with its two new honorable titles Technology & Engineering Emmy Award Winner and Hollywood Reference Display on the left, and the Emmy trophy on the right.

Self-lit Pixels, Accurate Color Reproduction and Unique Features
Loved by Creators Make LG OLED TV the Director’s Choice in Hollywood

SEOUL, Jan. 27, 2021 — LG OLED was honored at the 72^nd Annual Technology & Engineering Emmy^® Awards for its consumer OLED TV. Established by the National Academy of Television Arts & Sciences in 1948, the Technology & Engineering Emmy Awards honor development and innovation in broadcast technology and recognize innovators for their contribution to television engineering.

The recognition highlights LG’s continuing innovations to enhance and evolve the television to meet reference studio specifications. LG OLED TVs are highly valued by many of the world’s top production studios and renowned creators for their exceptionally accurate color reproduction, and unsurpassed contrast. LG OLED TVs deliver optimized video processing, best in class calibration, high degree of interoperability with support for a large number of video and audio formats, and various other features developed specifically to meet the needs of professional content creators. LG OLED TVs are widely employed as reference displays by major Hollywood movie studios and by content developers and distributors worldwide.

Able to faithfully replicate a director’s creative intent, revealing every detail and nuance with the precision of its self-lit pixels, LG OLED is popular as a reference display thanks to its capacity to meet the high quality standards of the creative content community. By being able to render motion as precisely as they reproduce colors, LG OLED TVs are also a common sight in live sports production facilities around the world.

Praised by consumers and industry experts, LG OLED TV delivers superior image quality with its self-emissive pixel technology, backlight-free structure, and independent pixel-dimming control. Impressive contrast ratio, deeper blacks, wide viewing angle and fast response times are just some of the reasons why LG OLED continues to lead the premium TV category.

“We are extremely proud that LG OLED TV has been acknowledged with one of the TV and broadcasting industry’s most iconic awards,” said Nam Ho-jun, senior vice president of R&D at LG Electronics Home Entertainment Company. “This accolade is a testament to the fact that our OLED TVs deliver the best home viewing experiences, allowing customers to enjoy the shows they love just as their creators intended them to be seen.”

This recognition comes on the heels of other award-winning LG innovations in the rapidly evolving field of smart, connected, ultra-high definition televisions. Recently, LG Electronics received a Technical Emmy for developing and deploying HTML5 for a full TV experience as well as an Engineering Excellence Award from the Hollywood Professional Association (HPA) for developing and deploying 1D & 3D LUT based hardware level CalMAN calibration with its OLED TVs. Previously, LG’s U.S. R&D subsidiary, Zenith Electronics LLC, earned Technical Emmy Awards for such pioneering developments as the first wireless TV remote control, industry standards for HDTV and stereo TV, and flat-screen displays.

For more information on LG OLED TVs, visit www.lg.com.

# # #

LG Receives Record Number of Awards During First-Ever All-Digital CES

LG’s renowned OLED TV, which brought the evolution of OLED TV technology, has been awarded several times by various media.

More than 190 Accolades Include 7^th Consecutive Recognition
for Market-leading LG OLED TV

SEOUL, Jan. 22, 2021 – LG Electronics (LG) took home the most CES^® awards ever at the 2021 all-digital event – a pivotal moment in history for the technology industry – earning more than 190 honors across its home appliance, home entertainment, IT and mobile categories.

This recognition was led by Engadget’s Best of CES Award (the official award program of CES) in the TV category to LG OLED for a seventh consecutive year; in 2021 the acclaimed LG C1 series OLED TV was singled out from the thousands of new TVs shown at CES 2021. Also receiving Engadget’s Best of CES Award was the LG Rollable smartphone, grabbing the win for Best Phone/Mobile Device after it was previewed during LG’s CES 2021 press announcement.

LG’s renowned OLED TVs took home the industry’s top awards and honors, continuing its CES dominance. Among the newly announced LG TV models highly favored among industry experts is the LG G1 series’ OLED evo, the next step in the evolution of OLED TV technology that garnered honors from The Verge, Rolling Stone and Gear Patrol. The new LG A1 series OLED TV was honored by Digital Trends for Top Tech of CES 2021 Award: Best in Show, touting it a “pragmatic product” and “manna from heaven” given its combination of high caliber and attractive pricing for the masses.

LG’s new InstaView™ Door-in-Door^® refrigerators also won big in the home appliance space, garnering accolades from the likes of Tom’s Guide, WIRED, Newsweek and PCMag. LG WashTower™ – the sleek, single-unit laundry solution that takes up half the floor space while tackling ultra-large loads – was recognized by leading lifestyle publications such as House Beautiful and Best Products.

From the CTA’s official award program alone, LG won 24 CES Innovation Awards including two Best of Innovation Awards given to LG’s C1 OLED TV and LG’s InstaView ThinQ refrigerator with voice recognition. LG accolades were received this year from tech experts at major media such as USA Today/Reviewed, CNET, CNN, The Wall Street Journal, The Verge, Women’s Health, Business Insider and much more.

Top awards earned by LG at CES 2021 include:

LG C1 4K OLED TVs

Engadget: Best of CES 2021
CNET: Best TVs of CES 2021
Gear Patrol: Best and Wildest TVs of CES 2021
USA Today/Reviewed.com CES Editors’ Choice Award
Techlicious: Top Picks of CES 2021 Awards

LG G1 Gallery Series “evo” 4K OLED TVs

Business Insider: The Best TVs of CES 2021
CNET: Best TVs of CES 2021
Digital Trends: Best TVs of CES 2021
HD Guru: Best OLED TV Design
IGN: CES 2021 – Biggest and Best Reveals

LG A1 4K OLED TVs

Digital Trends: Top Tech of CES 2021 Awards
USA Today/Reviewed.com CES Editors’ Choice Award
T3: CES 2021’s Best TVs
Wirecutter: What We’re Most Looking Forward To

LG QNED Mini LED TV

CNET: Best TVs of CES 2021
TWICE Picks Awards 2021
Tom’s Guide: Best TVs of CES 2021
Gizmodo: All The Best New TVs Announced at CES 2021

LG UltraFine OLED Pro Monitor

Android Authority: CES 2021 Top Picks Awards
Digital Trends: Best Monitors of CES 2021
Gear Patrol: Best Things We’ve Seen Out of CES 2021
Newsweek: Best of CES 2021

LG Rollable Smartphone

CNN: The Best Tech of CES 2021
Digital Trends: The 15 Coolest Gadgets at CES 2021
Engadget: Best of CES 2021
FOX News: Best of CES
Robb Report: The 10 Best Gadgets and Gear at CES 2021
Wall Street Journal: Best of CES 2021

LG WashTower

T3: Best Smart Home Kit of CES 2021
House Beautiful: Best of CES
CTA Innovation Award
Best Products: CES 2021’s Absolute Best
Android Authority: CES 2021 Top Picks Awards

LG InstaView Door-in-Door Refrigerator

Residential Systems Picks Award
Tom’s Guide: CES 2021 Awards
PCMag: TechX Awards
Newsweek: Best of CES 2021
Business Insider: The 15 Best New Products Revealed at CES 2021

LG InstaView Range with Air Sous Vide

Reviewed.com: CES Editor’s Choice Awards 2021
T3: Best of CES 2021 Awards
Techlicious: Top Picks of CES 2021 Awards

LG CordZeroThinQ A9 Kompressor+

Business Insider: 11 Best Home Appliances and Fixtures of CES 2021
CTA Innovation Award
Reviewed.com: CES Editor’s Choice Awards 2021
Women’s Health: The Best New Technology at CES 2021

For more information on LG’s CES 2021 awards and honors and additional information about LG’s products announced at CES, please visit www.LGnewsroom.com.

# # #

When Fone Meets Fashion

Famous Canadian rapper Sean Leon hosting the virtual LG VELVET 5G showcase by demonstrating its brilliant camera and user-friendly features.

Smooth, sleek, elegant, and refined.

Such might be used to describe a beautifully designed gown, a modern work of art or even a limited-edition luxury sports car. But in this case, the words describe LG VELVET^TM 5G, a smartphone that boasts flowing lines, pleasing symmetry and undeniably artful touches. To mark the local launch of the exquisite device, the LG team in Canada turned to the world of fashion to help it put on an appropriately stylish event.

Filmed using LG VELVET and broadcast on LG Canada’s Instagram Live channel, the chic event brought together the best of couture, culture and technology but no actual in-person audience members due to social distancing guidelines. After the virtual product showcase demonstrating LG VELVET’s excellent cameras and user-friendly features, LG revealed an inspired by the modern yet timeless design of the smartphone and 90’s hip hop fashion.

George Sully Hayley Elsaesser Beurd

In collaboration with George Sully, Hayley Elsaesser and Beurd – edgy local streetwear brands that have develop a loyal following both in Canada and internationally – the collection proved as distinctive and as innovative as LG’s 5G device. Hosted by popular Canadian rapper Sean Leon, the singer shared his in-depth knowledge of streetwear trends while also commenting on LG’s stylish handset.

Each of the three fashion labels put its own signature spin on the pieces designed for the fashion-forward LG VELVET Collection. Notable items include a tie-dye tracksuit from Beurd, a charming and playful LG VELVET-themed print by Hayley Elsaesser and a waterproof backpack from George Sully. Some of the pieces even feature large, clear pockets ideal for securing and displaying the phone on the go!

During the online event, LG took the opportunity to give back to the community in what has been a very challenging time for many Canadians. Every time a fan on Instagram Live liked and shared a post of one of the pieces from the collection, LG made a donation to a local charity designated by that designer.

The event generated tens of millions of impressions and resulted in extensive buzz across a wide range of media, from Canadian pop culture site Complex to the country’s most widely-read newspaper, The Globe and Mail. And with its stunning 3D Arc Design, rear “Raindrop” camera array, large display, long-lasting battery and excellent feature set, LG’s 5G-ready device has garnered plenty of coverage itself since the launch.

Dean Daley of smartphone news and reviews website Mobile Syrup said that LG VELVET has the “best-looking and most elegant shooter setup available on any handset.” Quebec-based editor Genevieve Corriveau of Geekbecois was similarly impressed, stating “LG has succeeded where several other manufacturers have failed, delivering a device with a flawless design.”

A highly creative and engaging response to the ongoing restrictions on in-person gatherings, LG Canada’s creative online event introduced Canadians to the stylish LG VELVET, while the trendsetting clothing collaboration with local streetwear brands highlighted the innovative and open spirit that LG is known for.

By LG Canada Staff

# # #

Getting Real with Virtual Influencer Reah Keem

Last year, “virtual” became a part of our reality like never before. Meetings, classes, family reunions, celebrations and even graduations suddenly all became virtual and today, it feels almost normal.

Now virtual humans are becoming an example of how extended reality (XR), or the blending of the virtual and the real, are entering our daily digital lives. As the next evolutionary step forward from purely voice recognition-based AI systems, virtual humans bring a more “personal” element to human-AI interactions. As a company rushing head first into the AI challenge, LG enlisted the help of its very own virtual influencer, Reah Keem, at CES 2021.

At LG’s press event during the first all-digital CES 2021, Reah’s natural, nuanced presentation, distinctive personality and honest charm impressed audiences. Keep reading to find out more about this virtual star, who she is, what she’s thinking and what she has planned for the future.

Q: Hi Reah! Please introduce yourself to our readers.

Hi, happy to have a chance to introduce myself to everyone. I am an artist living in the beautiful, dynamic city of Seoul and making music and having real conversations with people.

Q: You recently gave a presentation at CES 2021, how did you feel about debuting on the global stage with so many people watching you from all around the world?

It was an honor to be invited and I really enjoyed the experience. It was my privilege to introduce LG’s advanced CLOi robots and talk about all the things they’re capable of. And, of course, I also got to introduce me – Reah Keem – to the world, which was a little nerve-racking but amazing at the same time!

Q: Can you tell our readers when you developed your online presence?

I started my Instagram account in May 2020. I wanted people could get to know me – from my music to my daily life, to my tastes in fashion and other things. I’m a bit overwhelmed that over 6,000 people are already following me but at the same time, I’m glad to have every one of them along for the journey. Also, last summer, I released my very first song, Comino Drive. The song is about the beautiful, clear-blue beaches of Malta. It’s all based on my own imagination and videos and images, as sadly I had to cancel a planned tour with my friends due to the pandemic.

Q: It says on your Instagram account (@reahkeem) that you’re looking for a voice.

The voice you heard at the press conference is an evolution of my journey to a final destination. My voice will continue to evolve as I evolve, I’m looking for my own unique voice by exploring different sounds, listening to others and learning. I hope you’ll stay tuned while I discover my own voice, and my own identity.

Q: What are your plans for 2021?

I want to expand my creative output beyond just music and hope to collaborate with forward-thinking and socially-conscious individuals and brands in the visual arts and the fashion world. I see 2021 as a great opportunity to grow and deliver a message of inclusivity and hope for people everywhere in the world.

To see where the talented, ambitious, young influencer’s journey takes her next, follow Reah on Instagram.

# # #

Making a Difference One Laundry Load at a Time

Members of LG Greece and non-profit organization Ithaca with their van that holds two LG washers and dryers to help homeless individuals with their personal hygiene.

Homelessness is a serious issue that continues to exist in almost every society exasperated by the unique circumstances of 2020, rendering more people unable to provide shelter for themselves and their loved ones. Thankfully, there are organizations and individuals who selflessly dedicate their time, skills and resources to help. In Athens alone where 18,500 people are without a fixed abode, the Greece office of LG teamed up with a local not-for-profit to make a positive difference.

As part of its Life Is Good When You Participate platform which encompasses a broad range of community-focused initiatives, LG supports the good work of Ithaca, an Athens-based organization that assists homeless individuals maintain their personal hygiene. LG has supported Ithaca since its establishment in 2016, donating washing machines and dryers for the organization’s mobile laundry van.

Ithaca’s van contains two washing machines and two dryers that operate simultaneously with all water and electricity expenses covered by Ithaca’s corporate and private sponsors. Individuals in need of the service can simply bring their clothes to one of the van’s scheduled stops in the Attica and Piraeus areas then return to pick them up at a scheduled time. Carefully tending to the laundry and always ready to offer a friendly smile and words of comfort, Ithaca’s employees and community volunteers are warmly welcomed wherever they go.

In December, LG Greece extended its homeless assistance program with a donation of five washers and five dryers to the Multipurpose Homeless Center of the Municipality of Athens. Created during the pandemic to afford protection to the city’s growing homeless population, the center can accommodate up to 150 residents and is expected to become a permanent shelter after the pandemic ends.

The advanced appliances with their efficient and reduced wash cycle times enable the center to provide all its guests with the physical and emotional benefits of hygienically-clean, fresh-looking clothes. Ithaca applauded the partnership of LG, noting that its involvement is a much-needed boost for the well-being of the homeless community.

“LG shares our vision and desire to assist the homeless and was the first company to put its hand up to help,” said Dimitra Kountourioti, Ithaca’s director of operations. “Thanks to its contribution we’ve managed to carry out important initiatives and reach more people in need. We are very happy for LG’s support and cooperation, which continues to enhance our efforts and the lives of those we strive to help.”

“It is important that we in the corporate community participate in and give back to society,” said Georgia Stavropoulou, senior marketing manager at LG Greece. “We are proud to play our part and hope that our efforts will raise awareness of this important issue and inspire others to get involved.”

With assistance from LG’s appliances, Ithaca has so far helped more than 6,400 individuals in need and washed approximately 83,000 kilograms of clothes over the course of some 16,000 wash cycles. Ithaca’s tireless work has also created two new jobs, both filled by Athenians who had previously benefited from Ithaca’s service.

Showing that a little help can make a big difference in the lives of those who are struggling, LG in Greece continues to support worthy causes and lend a hand when needed.

By LG Greece Staff

# # #

LG and Element AI Collaborate on Content Hub for AI Experience Exchange

World-leading Researchers, Policymakers, Designers, Companies Share Diverse
Perspectives On Topics Such As Human-machine Collaboration and Diversity

SEOUL, Jan. 13, 2021 — At CES^® 2021, LG Electronics (LG) president and CTO Dr. I.P. Park and Element AI CEO Jean-François Gagné will unveil AIX Exchange: The Future of AI and Human Experience, a multifaceted digital report that includes in-depth interviews with leading experts in AI, consumer advocacy, design and business. AIX Exchange builds on the Levels of Artificial Intelligence Experience (AIX) Framework which launched at CES in 2020 and proposes a shared definition for advancements in consumer AI while maintaining a focus on human-centric design.

The multimedia report explores AIX design across six core themes titled Public Perception, Ethics, Transparency, User Experience, Context and Relationships, each with multiple sub themes that interlink, such as the importance of user interface for building transparency and how a clear purpose for AI products can support adoption by end users. To ensure it appeals to all stakeholders, there is also an Understanding AI section that helps public audiences follow along with some of the technical aspects of the discussion.

“We felt like there were many different discussions happening from different stakeholders across different platforms and we wanted to create an accessible way for the industry to explore these important topics in one place,” explains LG’s Dr. Park. “This effort isn’t about answering questions but to ask them in the frame of the end user. We hope that by raising the issues and opportunities presented by AI, we can better understand what is at stake and help shape the future through collaboration.”

The report comes at an important time for a technology that is increasingly finding itself in our homes, our cars and our pockets. McKinsey estimates AI techniques have the potential to create between USD 3.5 trillion and USD 5.8 trillion¹ in value annually while PwC estimates that 30 percent of jobs are at potential risk of automation by mid-2030s.²

“AIX Exchange was created to bring together a wide range of expert perspectives on the future of AI and its application for human spaces, such as in the home, the car, at work and in public,” says Gagné. “Many in the industry see the overwhelming potential of the technology but also the perils and the need to come together to help shape and safeguard our future.”

Interviews were conducted and captured over Zoom between September and November, 2020 and included talks with:

Yoshua Bengio, Scientific Director of Mila and recent Turing Award winner
Rodney Brooks, robotics entrepreneur who founded iRobot Corp., inventor of the Roomba robot vacuum
Christina J. Colclough, global policymaker focused on workers’ rights and the impact of technology
David Foster, Head of Lyft Transit, Bikes and Scooters
Yuko Harayama, who helped develop Japan’s Society 5.0 roadmap as Executive Member of Japan’s Council for Science, Technology and Innovation
Charles Lee Isbell Jr., Dean of Computing at Georgia Tech
Helena Leurent, Director General of global consumer rights group, Consumers International
Bo Peng, Portfolio Director at renowned design agency IDEO
Jeff Poggi, Co-CEO of the McIntosh Group
Sri Shivananda, SVP and CTO at PayPal
Max Welling, VP Technologies at Qualcomm Netherlands and research chair in Machine Learning, University of Amsterdam
Alex Zafiroglu, Deputy Director at the 3A Institute (3Ai, Australian National University)

Interviews can be watched or listened to through the AIX Exchange YouTube channel or through the report itself, which also includes references to recent developments in the industry, sharable consumer-friendly content such as an infographic on the History of AI and even an AI-generated conversational research report that uses natural language processing and deep learning to observe the different ways stakeholder groups are talking about AI.

Customers or researchers are encouraged to visit www.AIXexchange.com to discover the perspective of AI experts and leaders in various fields such as design, anthropology, policy, consumer and employee advocacy. Visit LG’s virtual CES 2021 exhibition to see LG’s CTO speak about the importance of open innovation and partnerships at LG Future Talk.

# # #

¹ www.mckinsey.com/featured-insights/artificial-intelligence/notes-from-the-ai-frontier-applications-and-value-of-deep-learning

² www.pwc.co.uk/services/economics/insights/the-impact-of-automation-on-jobs.html

Enhanced and Upgraded for 2021, LG’s Newest Ultra Series Monitors Exceed All Expectations

LG UltraWide monitor 40WP95C, a CES Innovation Award Honoree, displaying every video and picture editing tool on one screen

With Premium Display Technology and a Host of Productivity-enhancing
Features, New Lineup Meets the Needs of Even the Most Demanding Professionals

SEOUL, Jan. 12, 2021 — LG Electronics (LG) aims to strengthen its already solid position in the premium monitor segment with its new Ultra monitors at CES^® 2021. Designed with gamers, digital artists and technology professionals in mind, the latest UltraGear™, UltraWide™ and UltraFine™ series monitors deliver superior productivity and entertainment experiences and are perfect for both home and office use.

2021 LG UltraGear Gaming Monitors

Boasting Nano IPS 1 millisecond Gray-to-Gray (GTG) displays, LG’s new UltraGear gaming monitors (models 27GP950, 32GP850 and 34GP950G) deliver the ultimate gaming experiences. All three 2021 models instantly make games of any genre more immersive via the brand’s vaunted speed and picture quality, high screen resolutions and a wide color gamut (DCI-P3 98 percent).

The 27-inch UltraGear 4K UHD monitor (model 27GP950) facilitates fast, fluid gameplay with a rapid refresh rate of 144Hz, overclockable to 160Hz. It also supports HDMI 2.1 Variable Refresh Rate (VRR) for fluid images and enables users to enjoy exhilarating 4K gaming at up to 120Hz on both PCs and the latest generation of consoles. Adding to the premier gaming performance of 27GP950 is LG’s hardware calibration, which allows the monitor’s Nano IPS display to reproduce colors that are both exceptionally accurate and incredibly vibrant.

The LG 32GP850 monitor is a worthy successor to last year’s acclaimed model 27GL850. The 31.5-inch Quad High Definition (QHD) Nano IPS monitor delivers next-level gaming with an ultra-high speed 165Hz refresh rate liquid crystal panel, overclockable to 180Hz. NVIDIA G-SYNC^® Compatible, this UltraGear takes gamers deeper into their favorite titles, producing rich, vivid images without the worry of tearing or stuttering.

A 2021 CES Innovation Award-winner, the LG 34GP950G brings a cinematic quality to games courtesy of its 34-inch, 21:9 aspect ratio UltraWide QHD Nano IPS display with 144Hz refresh rate (overclockable to 180Hz). This monitor features NVIDIA G-SYNC ULTIMATE, the highest tier of G-SYNC performance officially certified by NVIDIA, to provide the best picture quality with minimized visual stuttering and tearing as well as a more immersive gaming experience.

Additionally, models 27GP950 and 34GP950G are VESA DisplayHDR 600-certified, while the 32GP850 monitor supports HDR10 for dynamic gaming at its best. Each model features a screen with a matte finish to reduce reflections and an attractive circular design on its rear casing that forms part of LG UltraGear’s distinctive, futuristic look.

2021 LG UltraWide Monitor

Another CES Innovation Award honoree, LG UltraWide monitor 40WP95C, is a multitasking powerhouse that features a 40-inch curved Nano IPS display with 5K2K UltraWide (5,120 x 2,160) resolution and 21:9 aspect ratio. With its generous screen real estate, this monitor can help boost users’ productivity, letting them view and do more on-screen at any one time. This makes the display a great choice for digital content creators and developers or for anyone who multitasks on a regular basis. Stunningly sharp image quality with 98 percent (typical) coverage of the DCI-P3 color space and 135 percent of the sRGB color space provides the precision needed for the most detailed work, while support for HDR 10 guarantees impeccable HDR performance. LG UltraWide also meets the connectivity needs of the modern professional with a host of options including Thunderbolt™ 4, which simultaneously provides fast data transfer and power delivery via a single cable. This monitor is ergonomically designed with full tilt, height and swivel adjustability, ensuring complete comfort for every type and shape of user.

2021 LG UltraFine Display OLED Pro

With its accurate color reproduction and outstanding HDR and SDR picture quality, LG’s UltraFine Display OLED Pro (model 32EP950) is an ideal solution for creative industry professionals such as visual effects artists and producers working in film or animation studios. The self-emissive OLED display gives the 31.5-inch 4K monitor a contrast ratio of 1,000,000:1 while independent dimming control of its more than eight million pixels helps eliminate the distracting halo effect common to HDR LCD displays. UltraFine Display OLED Pro also provides superb color accuracy, covering 99 percent (typical) of both the DCI-P3 and the Adobe RGB color space.

LG UltraFine Display OLED Pro achieves the color fidelity digital artists’ demand thanks to its 10-bit 4K OLED display and LG Calibration Studio. LG’s hardware calibration solution allows users to make direct adjustments to ensure the highest degree of color accuracy and consistency. And for convenient connection with a wide range of devices, the monitor features a plethora of ports: one USB Type-C with 90W charging, two DisplayPort, one HDMI and three USB.

“From immersive gaming to professional-level productivity and performance, LG’s cutting-edge Ultra monitors have what it takes to satisfy the needs of today’s most discerning consumers,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Our leadership position in the premium monitor segment is only sustainable if we continue innovate with diverse new offerings designed for current and new customers alike.”

LG’s 2021 Ultra monitors will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11. Keep up with all LG news at CES by following #LGCES2021 on social media.

Specifications:

		UltraGear*	UltraGear*	UltraGear*	UltraWide	UltraFine
		34GP950G	27GP950	32GP850	40WP95C	32EP950
Picture Quality	Display	Nano IPS	Nano IPS	Nano IPS	Nano IPS	OLED
	Size	34-inch	27-inch	31.5-inch	40-inch	31.5-inch
	Resolution	UltraWide QHD (3440 x 1440)	4K UHD (3840 x 2160)	QHD (2560 x 1440)	5K2K UltraWide (5120 x 2160)	4K UHD (3840 x 2160)
	Color Gamut (Typ.)	DCI-P3 98 percent	DCI-P3 98 percent	DCI-P3 98 percent	DCI-P3 98 percent	DCI-P3 99 percent
	Refresh Rate	144Hz (180Hz OC)	144Hz (160Hz OC)	165Hz (180Hz OC)	72Hz	60Hz
	Response Time (G2G)	1ms	1ms	1ms	5ms	1ms
	HDR	VESA DisplayHDR^TM 600	VESA DisplayHDR^TM 600	HDR10	HDR10	1M:1 C/R Pixel Dimming HDR VESA DisplayHDR^TM 400 True Black
Features		NVIDIA^® G-SYNC^® ULTIMATE DP Adaptive-Sync	NVIDIA^® G-SYNC^® Compatible AMD FreeSync^TM Premium Pro HDMI 2.1 VRR	NVIDIA^®G-SYNC^® Compatible AMD FreeSync^TM Premium	AMD Radeon^TM FreeSync^TM Thunderbolt^TM 4	USB-C

# # #

* UltraGear product design subject to change.

LG Hosts Tech Leaders in Virtual “Future Talk” on the Value of Open Innovation in a New Era

LG CTO Discusses Company’s Open Innovation Strategy and the Importance
of Working Together Towards a United Goal to Make Life Good for All

SEOUL, Jan. 12, 2021 — Dr. I.P. Park, president and CTO of LG Electronics (LG), took to the virtual stage at the all-digital CES^® 2021 to share the company’s inspiring vision for open innovation in the era of social distancing. As the host of LG Future Talk, Dr. Park explained and demonstrated how open innovation has been the underlying principle of the company’s latest technological breakthroughs.

In a year of unprecedented change, LG’s unwavering commitment to making life better has remained firm, as has its ability to meet the changing needs of consumers worldwide. To illustrate this point, Dr. Park highlighted groundbreaking products such as the LG PuriCare Wearable Air Purifier and LG Smart Thermal Camera which effortlessly help to ensure consumers’ well-being and safety. LG is also adapting its CLOi robots for various environments and tasks – from disinfecting high-traffic areas in public and commercial spaces to making door-to-door deliveries and serving food in restaurants – to improve hygiene and minimize health risks for both employees and customers.

The core of today’s talk centered around open innovation, where Dr. Park was joined by Gary Shapiro, president and CEO of the Consumer Technology Association, to talk about the growing power of partnership across disciplines and industries to deliver what is right for consumers. The LG Innovation Council is a prime example of LG’s many collaborative initiatives, bringing together a group of experts from a broad range of tech sector companies to learn, cooperate, discover new opportunities and find new ways to improve people’s lives.

“Technologies and disciplines are converging to facilitate a host of digital innovations – AI, 5G connectivity, IoT, cloud, sensors, navigation, batteries – and they are transforming mobility which is a huge part of our lives,” remarked Shapiro. “And we’re seeing that sort of change in so many other areas too: transport, logistics, agriculture, healthcare and even food.”

This open approach to innovation provides the basis for everything that LG is working towards, especially under its LG ThinQ brand, which encompasses the company’s AI and IoT-enabled devices. Dr. Park outlined exciting plans to develop an ecosystem by connecting all products and services across categories, providing consumers with a fulfilling user experience and unsurpassed convenience. “It’s not just about individual appliances and devices that have AI capacity and connectivity, it’s more about building an ecosystem where LG and partners work together to expand, enhance and enrich what we offer to those we serve,” said Dr. Park.

Joined by David Rabie, CEO of Tovala, whose oven-ready meal kits will soon be available for purchase in the LG ThinQ Store, Dr. Park envisioned an evolved ThinQ app that goes beyond control and monitoring functionality to become a full digital lifestyle platform. Through diverse partnerships and by implementing new features such as Scan-to-Cook, which lets users instantly apply the right oven settings for select pre-prepared meals by simply scanning the packaging’s barcode, LG makes home management effortless so customers can focus more on the things that matter to them most.

Dr. Park was again joined by Jean-François Gagné, CEO of Element AI, who last year helped Dr. Park announce the Levels of AI Experience framework at CES 2020. The two companies along with other partners are developing a new innovative platform, AIX Exchange, that will enable industry leaders, researchers, policymakers and consumers to engage directly with one another to discuss how to best implement AI for the good of all. Dr. Park also revealed some of the intelligent technologies LG has been working on, including Vision Pack, which will augment the existing AI capabilities of the company’s ThinQ refrigerators and smart mirrors.

Another key point of the talk centered on LG’s vision for creating a consistent and connected user experience that extends to all areas of consumers’ lives. Together with Dmitry Loschinin, executive vice president of DXC Technology and president and CEO of Luxoft, Dr. Park unveiled LG and DXC Luxoft’s new joint venture named Alluto, which will reimagine the in-vehicle experience, leveraging LG’s webOS Auto to seamlessly connect car to home and office. As an illustration of the potential of webOS, Dr. Park presented a new smart cabin concept that will offer immersive interactive experiences for passengers as well as the possibility of a cloud-based mobility ecosystem suitable for a variety of commercial and public applications, including intelligent fleet management in tomorrow’s smart cities.

“We come back to the importance of working together across industries because building and expanding this kind of ecosystem is absolutely a multidisciplinary effort,” emphasized Dr. Park. “It’s all about teamwork, collaboration and partnership when it comes to innovation for a better life in the age of digital transformation.”

The LG Future Talk and all of LG’s latest innovations can be viewed at the company’s virtual CES 2021 exhibition.

# # #

LG UltraGear Expands Global Esports Presence with Gen.G

Gen.G’s elite players using the lightspeed UltraGearTM gaming monitors provided via the team's partnership with LG.

LG Commits to Fostering Worldwide Expansion of the Esports Industry
and Reputation of Acclaimed UltraGear^TM Gaming Monitors

SEOUL, Jan. 11, 2021 — LG Electronics (LG) is once again making its presence known in the fast-growing global esports industry with a partnership with Gen.G Esports (Gen.G), one of the biggest esports organizations in the world. Gen.G and LG will collaborate to further develop the esports scene internationally with the help of LG’s category-leading UltraGear^TM gaming monitors.

Ranked sixth in Forbes’ list of The Most Valuable Esports Companies 2020, Gen.G owns and operates eight professional teams from the United States, South Korea and China – widely considered important esports markets in the world – with each team specializing in a massively popular multiplayer game such as League of Legends, Overwatch and PlayerUnknown’s Battlegrounds. Gen.G also runs the Gen.G Global Academy that provides innovative esports education programs and fosters the development of future gaming and esports industry leaders through the Gen.G Foundation.

LG has already garnered a strong reputation among gamers for its impressive line of UltraGear gaming monitors. The partnership with Gen.G allows LG to demonstrate its support for the gaming community, especially among Millennials and Generation Z. LG’s market-leading UltraGear monitors offer the picture quality, speed and features needed to get the most out of the latest PC and console titles with the world’s first 4K resolution display and Nano IPS display technology with a Gray-to-Gray (GTG) response time of 1ms.^*

“With a young and dynamic brand such as LG UltraGear as our partner, we look forward to providing the ultimate gaming experience to not just professional players but to gaming fans across the globe,” said Chris Park, CEO of Gen.G Esports. “Based on our common objectives and values, I’m excited about the diverse possibilities this collaboration will deliver to our fans and customers.”

“This partnership gives LG the opportunity to actively supporting the gaming community while our stellar 2021 LG UltraGear lineup will allow Gen.G’s elite players to perform at their very best,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “We’re proud to play a role in fueling the growth of the exciting world of esports and delivering the ultimate gaming experience through our exceptional gaming monitors.”

The 2021 lineup of LG UltraGear gaming monitors will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.

# # #

* Model 27GN950

LG Smart TVs to Get Stadia Cloud Gaming in Late 2021

Front view of LG 48 inch OLED TV C1 displaying motorcycle gameplay from hit video game Cyberpunk 2077, which is enabled by Google Stadia

LG Smart TVs to Offer Amazing Stadia Gaming Experience Complete with Immersive
5.1 Surround Sound for Stadia Pro Gamers in the Second Half of the Year

SEOUL, Jan. 11, 2021 — LG Electronics (LG) announces a planned partnership with Google to bring Stadia to its latest webOS smart TVs in the second half of this year. After Stadia comes to Google TV, LG will be the first TV manufacturer to natively support Stadia gameplay via webOS.

LG is demonstrating its commitment to supporting premium gaming on its state-of-the-art displays, made even more compelling with support for 4k and 5.1 surround sound for Stadia Pro users. Stadia on LG TVs will allow customers to instantly play hit Stadia games such as Cyberpunk 2077, NBA 2K21, Assassin’s Creed: Valhalla and Watch Dogs: Legion with just a Stadia controller and no additional hardware or game downloads required.

LG plans to have the new service launched within the second half of 2021 on LG Smart TVs as a downloadable app from the LG Content Store in countries where Stadia is available. Stadia already offers more than 130 games with more being added regularly. Games can be purchased individually or gamers can claim a regular cadence of games to be played for free with a subscription to Stadia Pro, which includes exclusive discounts and up to 4K resolution. Exhilarating gaming with immersive 5.1 channel surround sound and support for up to 4K HDR and 60 FPS makes the Stadia platform a compelling choice for anyone looking for a great gaming experience without the need for an expensive, dedicated gaming console.

And when it comes to gaming, it’s hard to beat the advanced combination of Stadia and LG OLED TVs. LG OLED’s self-lighting pixels ensure best-in-class HDR picture quality with deep blacks and extremely accurate colors. LG became the first company to launch HDR-capable 4K OLED TVs in 2015 and content on LG OLED TVs – both streaming and externally stored – benefit from the display’s fast 1ms response time, outstandingly low input lag without experiencing any loss in picture quality.

“Supporting Stadia on LG TVs is our commitment to customers that gaming is an increasingly important feature expected by LG TV owners,” said Lee Sang-woo, senior vice president of corporate business strategy at LG Electronics Home Entertainment Company. “Stadia is changing how people access their favorite games and by providing webOS compatibility, we’re making an early commitment to the platform.”

LG’s perfect-for-gaming LG OLED TVs, new LG QNED Mini LED TVs (with the company’s propriety Quantum Dot NanoCell Technology and mini LED backlighting) and upgraded LG NanoCell TVs will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.

# # #

* At time of launch, Stadia available only on LG smart TVs running webOS 6.0. LG webOS 5.0 TVs will receive the service later this year.

LG Newsroom