LG'S EXPANDED PURICARE LINEUP DELIVERS COMPLETE FRESH AIR COVERAGE TO ANY SPACE

LG’S EXPANDED PURICARE LINEUP DELIVERS COMPLETE FRESH AIR COVERAGE TO ANY SPACE

Air Care Solution for Any Situation, Any Setting, Any Size

SEOUL, July 3, 2020 — Responding to growing consumer interest in the benefits of clean, fresh indoor air, LG Electronics (LG) is introducing an expanded lineup of PuriCare™ air care solutions to the global market. The full range offers much-needed relief from poor indoor air conditions caused by industrial pollution or local weather phenomena such as dust and sand storms. With portable battery-operated models, residential models for homes and solutions designed for larger, commercial spaces, LG’s comprehensive PuriCare series can help create a healthier atmosphere in any setting, any time.

“LG’s 2020 lineup of PuriCare air purifiers was designed to provide consumers world over with clean, healthy air whenever and wherever they need it,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “With today’s heightened awareness of the importance of clean, fresh air, consumers will look to LG to provide trustworthy, credible solutions for their families and I’m confident we are up to the challenge.”

LG’s flagship consumer model, LG PuriCare 360° Air Purifier, is instantly recognizable by its 360-degree fan design which enables the device to refresh and revitalize the air across large areas. The air purifier effortlessly pushes filtered airflow up to a distance of 7.5 meters via the Clean Booster feature ¹ which when powered on, rises and rotates to distribute filtered air throughout the entire room.

New for 2020 is LG PuriCare Air Purifier Pet, featuring a Photocatalytic Deodorization Filter to eliminate unpleasant odors – even pet odors – up to 55 percent more effectively than LG PuriCare 360°. ² What’s more, Pet Mode feature delivers a boost of up to 35 percent to better collect dust and stubborn strands of allergy-inducing fur and hair.³ In addition, the company’s latest air purifier features the hassle-free Easy Change Pre-Filter, which can be quickly detached and replaced for effortless management and added convenience.

LG’s PuriCare lineup also includes the compact yet highly effective PuriCare Mini, a portable solution for clean air anywhere, anytime. Similar in size and weighing about the same as a half-liter plastic bottle of water, the wireless portable air purifier goes anywhere you go, freshening the environment for up to eight hours on a single charge.⁴

Further expanded on its lineup of quality air care solutions is a new commercial model that can easily cover interiors of up to 158 square meters.⁵ Perfect for large workspaces, lounges, conference rooms and cafeterias, this impressive workhorse utilizes two powerful fans to quickly and consistently deliver clean air up to a distance of 12 meters.⁶

LG PuriCare 360° and PuriCare Mini are available in key markets of Asia, North America and the Middle East while PuriCare Pet and Commercial PuriCare are available in target countries in Asia and the Middle East.

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¹ Tested by LG internal lab in an enclosed area of 259m³ (9.8 x 9.8 x 2.7m) using PuriCare 360° (model AS309DWA) with Clean Booster turned on, measuring the speed of the air at height of 1.5m and distance of 7.5m.

² Test conducted by TÜV Rheinland comparing maximum suction of PuriCare Pet (model AS190DNPA) and standard PuriCare (model AS199DWA) in a lab of 8m³at a temperature of 23.0° C (± 5.0°) with a relative humidity of 55 percent (± 15 percent). Results may vary depending on environmental conditions and other external factors.

³ Tested by LG internal lab at a pet café in an enclosed area of 132m³using PuriCare Pet (model AS309DNP) on Pet Mode and PuriCare 360° (model AS309DWA) on Auto Mode, measuring the weight of dust and hair collected from the bottom filter on both devices. Results may vary depending on environmental conditions and other external factors.

⁴ Based on usage at Low Speed Mode (two hours for continued usage at High Speed Mode). Results may vary depending on environmental conditions and other external factors.

⁵ Tested by LG internal lab and CA (Korea Air Cleaning Association) in an enclosed area of 30m³ using Commercial PuriCare (model AS488BWA) on High Speed Mode based on CA testing methods (SPS-KACA 002-132). Results may vary depending on environmental conditions and other external factors.

⁶ Tested by LG internal lab in an enclosed area of 128m³ (1.7 x 29.0 x 2.6m) using Commercial PuriCare (model AS488BWA), measuring the speed of the air at height of 2.4m and distance of 15.55m. Results may differ depending on external conditions.

LG NAMED GM INNOVATOR OF THE YEAR

Automotive Leader General Motors Recognizes LG Electronics for
Innovative Technologies Including Cadillac’s P-OLED Digital Cockpit Solution

SEOUL, July 1, 2020 — LG Electronics (LG) received the coveted GM Innovation Award announced at General Motors’ 28^th Annual Supplier of the Year Awards event last week, the automotive leader’s first ever virtual ceremony. Among other innovations, the award recognizes LG’s development (together with sister company LG Display) of the revolutionary P-OLED cockpit technology in the 2021 Cadillac Escalade.

This year, more than 100 companies from 15 countries were recognized as top GM suppliers with only five suppliers receiving the prestigious Innovation Award. LG Electronics and LG Display were praised for delivering cutting-edge automotive technology and vehicle components that furthered vehicle capabilities and the driving experience. This is the second time LG Electronics has been recognized by GM as a valued partner, having received the Innovation Award in 2016 with LG Chem for supplying innovative automotive technologies and components toward GM’s electric vehicle (EV) efforts.

The P-OLED cockpit technology in the 2021 Cadillac Escalade not only acts as an impressive centerpiece inside the iconic SUV, it also represents the first time LG’s advanced Digital Cockpit Solution is featured in a commercial vehicle. The 38-inch display is composed of three separate P-OLED display panels, the largest measuring 16.9 inches diagonally. The three curved screens make up the Instrument Panel Cluster for displaying basic vehicle-related information and an Integrated Central Stack that serves as an infotainment display for audio, video and easy navigation. LG’s futuristic integrated display system offers a wide viewing angle, unmatched design flexibility and a much improved Human Machine Interface (HMI).

LG Electronics continues to work closely with GM across various sectors, and since 2015, has been supplying 11 important vehicle parts, including infotainment systems, instrument clusters and driving components, for GM’s leading electric vehicle, the Chevrolet Bolt EV.

“We are honored to be recognized by an industry leader such as General Motors, and LG will continue to strive to be a partner that understands the needs of our customers and grows with them,” said Kim Jin-yong, president of the LG Vehicle Component Solutions Company. “GM and LG share a vision of the vehicle cabin as a complete state-of-the-art system that lets drivers take the comforts of home with them.”

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LG’S LED SIGNAGE FEATURING NON-CONTACT CONNECTORS DELIVERS BETTER IMAGES, EASIER INSTALLATION

A man demonstrating how easy LG LED SIGNAGE is to install as he fits one of the final LED panels to complete a colorful display

Latest LED Signage Solution Leverages Innovative Design with Industry-leading
Display Technology for Even More Performance, Customer Value

SEOUL, June 26, 2020 — LG Electronics (LG) is introducing its most advanced digital signage solution yet, the innovative LG LED Signage (model LSAA), the latest in display technology and design. The LSAA offers even better image quality and easier installation¹ than its popular predecessors which propelled LG into one of the leading digital signage solution providers in the industry.

The LSAA features a block-assembly design that makes constructing large displays a cinch. LG designed its solution around a single LED cabinet hub (600W x 337.5H x 44.9D mm) to provide power and signal to the entire signage without additional cabling between cabinets to save time, hassle and costs while delivering up to 4K UHD resolution and 16:9 aspect ratio. The ability to smoothly send and receive signals wirelessly is due to LG’s non-contact connector technology with power being sent to each display via pin connectors located on the edges of the LED cabinet hub.

What’s more, the LED cabinet allows installers to connect multiple displays to achieve the desired size. With straightforward installation and expandability, the LSAA can be set up or reconfigured onsite in a fraction of the time it takes other LED displays. Wall-mounts and frame-type accessories offer a number of installation options to meet the diverse requirements of different site conditions and customers’ needs.

LG LSAA with the same AI-powered Image Processor found in LG’s popular high-end TVs delivers vibrant images² via its self-emissive display technology and narrow 1.2mm distance between pixels, with gaps to narrow even further to less than 1mm in the second half of the year. To ensure better efficiency, the product employs the common cathode method where the cathodes of the LEDs are common and connected to a single pin to prevent unnecessary power consumption, delivering only the required voltage to each sub-pixel.

“Our LSAA series sets a new standard for LED signage solutions in the commercial display market,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Innovation in products such as the LSAA enables LG to lead the LED signage industry with superb picture quality, enhanced ease of installation and unbeatable value.”

LG’s newest LED signage will be available this month starting in North America and Europe with subsequent rollouts taking place in Latin America and Asia.

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¹ Compared to LG’s LAS-V Series, cabling number is reduced by one-eighth based on UHD 16:9 screen. Cabling may vary depending on the actual installation environment.

² AI image processing may result in differences in picture quality.

NEWEST LG TRUE WIRELESS EARBUDS SELF-CLEAN, SOUND GREAT WITH MERIDIAN AUDIO

TONE Free Model HBS-FN6 with UVnano Case Removes Germs While Charging

SEOUL, June 25, 2020 — LG Electronics (LG) revealed two new LG TONE Free true wireless earbuds (models HBS-FN6 and HBS-FN4), both delivering exceptional listening experience with lifelike audio thanks to Meridian Audio technology. LG HBS-FN6 features LG’s industry-first UVnano case which eliminates bacteria and germs on the earbuds as they charge. The new canal-type design delivers a more comfortable fit and comes in two colors: matte Stylish Black and glossy Modern White.

The earbuds deliver an extra dimension courtesy of HSP (Headphone Spatial Processing) technology from Meridian – LG’s long-standing audio partner in delivering superior sound – powered by Digital Signal Processing, a technology that Meridian has been perfecting for over 25 years. DSP not only recreates a realistic soundstage that simulates the experience of listening to real loudspeakers, it also delivers vocals with pristine clarity, completely immersing the listener.

Both TONE Free models feature customized EQ sound settings developed by Meridian with each mode offering four unique presets to deliver a perfectly tailored listening experience: Natural for authentic and balanced sound, Immersive for an expanded sense of space, Bass Boost for that extra punch and Treble Boost for greater clarity to vocal performances. Noise isolation provided by the snug-fitting eartips provide a tight seal that blocks out most distracting exterior noise while Ambient Sound Mode lets wearers hear what’s going on around them with the press of a button.

The higher end HBS-FN6 includes LG’s innovative UVnano charging case for protected storage, hassle-free charging and enhanced hygiene. Several studies have shown that earbuds can harbor more bacteria than a kitchen cutting board, leading to potential ear infections.¹ Utilizing built-in ultraviolet light, LG’s slim charging case keeps listeners’ ears cleaner by eliminating 99.9 percent of E. coli and S. aureus ² from the non-toxic, hypoallergenic silicone ear gel ³ and inner mesh. The compact charging case provides up to an hour of listening time after a five minute charge. Fully charged, both models provide six hours of usage with the UVnano case delivering three full charges for a total of 18 hours of listening enjoyment.

“LG has always striven to deliver better sound to more consumers and with our new TONE Free earbuds we are expanding on our successful partnership with Meridian Audio,” said Park Hyung-woo, head of LG Home Entertainment Company’s audio and video division. “On top of great sound, TONE Free brings something new to the table that is also very practical.”

The new LG TONE Free boasts enhanced usability and durability with both models rated IPX4 for protection against splashing water, rain and perspiration while working out. Both HBS-FN6 and HBS-FN4 also feature Voice Command for convenient voice access to Google Assistant or Siri on a connected smartphone. Intuitive touch commands built into each earbud allows the listener to play, pause, skip and control the volume level without reaching for the phone.

“We poured all of our accumulated expertise into creating the sound identity for this new range of LG TONE Free products,” commented John Buchanan, CEO at Meridian Audio. “Whether you’re at home, in the car, commuting or at the gym, the new LG TONE models are a clear step forward in audio innovation and performance for consumers worldwide, meeting the demand for convenient high quality listening experiences, anywhere.”

Both LG TONE Free models will begin rolling out in key European and American markets starting next month, with availability in other regions to follow.

Key Specifications:

Earbud Size: 16.1 x 32.77 x 25.0 mm
Charging Case Size: 54.6 x 54.6 x 27.5 mm
Battery Capacity
– Earbuds: 55mAh x 2
– Case: 390mAh
Fast Charging Time: 5 minutes for 1 hour of play
Battery Life:
– Talk: 5 hours
– Play: 6 hours
– Earbuds + Case: 18 hours
Connectivity: Bluetooth 5.0 (Single Device Connection)
Speaker: 2 Layered Dynamic
Microphones: 2 Outer
Compatibility: Android / iOS
Bluetooth Audio Codec: SBC / AAC
Colors: Stylish Black / Modern White

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¹https://www.cnet.com/how-to/how-to-clean-earbuds

²2019 test conducted by TÜV SÜD.

³Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements.

Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions.

LG GX Gallery Series OLED TV Is Design Done Right

When LG Electronics introduced its jaw-dropping “wallpaper” OLED TV in 2017, it was hard to imagine how LG engineers and designers could top this product. This year, that’s exactly what they did.

Introducing LG GX Gallery series OLED TV.

Available in 55-, 65-, and 77-inch screen sizes, LG’s GX Gallery series TVs deliver everything that was cutting-edge about the wallpaper TV without the need for a separate soundbar to house all the electronics. So what owners see is only the stunning OLED picture quality, bringing instant sophistication and improved spatial integration to viewers’ living environments.

The company’s success in creating a product that fuses together form and function so seamlessly has earned recognition from the world’s most prestigious design award programs, its 65-inch GX Gallery series OLED TV winning the Best of the Best title at this year’s Red Dot Design Award and top honors at the iF Design Award 2020.

This advanced TV’s perfectly executed minimalist aesthetic and integrated bracket that allows for flush-to-the-wall mounting are the outcome of LG’s peerless gallery design. A triumph of human-centered industrial design, the GX Gallery lineup would not look out of place in an art gallery exhibit, displayed as a series of understated, ultra-modern sculptures. It is this refined, artistic quality that the TVs bring to consumers’ homes and what enables them to complement and augment practically any existing décor.

At the core of the gallery design is the creation of a complete TV that can fit harmoniously within a given space – a concept LG’s designers refer to as “adding spatial value.” The team behind the GX Gallery stayed true to its original vision throughout the entire development process, working closely with LG engineers to deliver a new kind of TV. The results speak for themselves: an advanced OLED TV with a thickness of less than 20 millimeters and a built-in, ultra-slim bracket that hugs the wall and is completely hidden from view.

The gallery design would not have been possible without OLED, a technology which LG’s expertise remains unmatched. OLED’s inherent thinness enabled the designers to pursue the unique and elegantly slender form factor they envisioned and see it become a reality. LG’s OLED technology is also what enables the TVs to provide such unforgettable viewing experiences, with phenomenal color expression, infinite contrast and a wide viewing angle.

Kim Yoon-soo Kim Hyung-won

LG Electronics senior design researchers Kim Yoon-soo and Kim Hyung-won led the development of the new gallery design. “Like all great designs, the design of the GX Gallery series feels completely natural and entirely unforced,” said Kim Hyung-won. “Yet, arriving at the finished product wasn’t at all easy.”

“At the very outset, the team spent a significant amount of time looking through an enormous amount of consumer research to see what people actually want in a TV, and to discover where they could add value,” added Kim Yoon-soo. “Then for the next two years, LG’s designers and engineers worked tirelessly to overcome the many technical and design challenges that presented themselves, before finally delivering what can accurately be described as a true masterpiece.”

Creating a sense of harmony wherever they’re installed, LG’s GX Gallery series TVs are designed to effortlessly fit in with modern consumers’ lifestyles, providing more possibilities to curate their living spaces and more room to enjoy life.

With its latest TVs, LG has once again proven that when it comes to making daily life better through technological innovation and design “done right,” the company is in a league of its own.

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GERMAN COURT FINDS IN FAVOR OF LG ELECTRONICS IN IP SUIT AGAINST BEKO, GRUNDIG

SEOUL, June 23, 2020 — LG Electronics Inc. (LG) has prevailed in a decision by the the Munich (Ger.) District Court I ruling that Turkish-based home appliance companies Beko Deutschland GmbH and Grundig Intermedia GmbH had infringed LG’s patent. The lawsuits centered on the unlicensed implementation of LG’s freezer door-ice making technology.

LG will now seek an injunction on the sale of infringing refrigerators produced by Ar-çelik A.Ş. in Turkey and imported and sold by Beko and Grundig. LG’s freezer door-ice making technology was originally developed by LG for its Side-by-Side refrigerator models and is included in a portfolio of more than 400 patents specifically relating to door-ice making technology.

“LG Electronics is pleased with the court’s decision that Turkish companies should not be allowed to continue using technology developed by many LG engineers over thousands of hours without due compensation,” said Jeon Saeng-gyu, executive vice president of LG’s Intellectual Property Center. “On behalf of innovators and creators world over, LG will continue to challenge the practice of intellectual property theft by companies that believe they can benefit from the hard work of others.”

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LG’s Iconic InstaView Refrigerator Hits Sales Milestone of One Million Units Worldwide

Customer-focused Innovation Underscores Technological Leadership
and Strong Position in the Global Refrigerator Market

SEOUL, June 23, 2020 — LG Electronics’ premium InstaView Door-in-Door™ refrigerator hit a milestone this month when it reached one million in sales worldwide since its introduction in 2016. With an average of more than 700 units sold every day, this large-capacity refrigerator from LG is now available in approximately 150 countries in six continents.

LG Electronics’ premium InstaView Door-in-Door™ refrigerator is designed to deliver an elevated culinary lifestyle, striking the perfect balance between form and function. It boasts stylish aesthetics and practical features that have won recognition from some of the world’s most prestigious design awards such as Red Dot Design Award and iF Design Award.

“This milestone is a testament to LG’s ability to develop differentiated, high-quality products that have propelled us to the top of the ranks in many home appliance categories,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “Today’s appliances include as much technology as a computer or smartphone and our customers have high expectations of them. Our advanced technology and customer-first approach is resonating with consumers who have made InstaView one of the fastest-selling refrigerator brands as long as refrigerators have existed.”

LG InstaView gets its name from the refrigerator’s chameleon-like panel in the door that can be transformed into a transparent window with just two knocks on the glass. This allows users to see what’s inside without opening the door, reducing cold air loss. Along with InstaView, Door-in-Door™ provides easy access to favorite drinks and snacks while reducing exposure of the main refrigerator compartment to room temperature air, helping to decrease cold air loss by more than 41 percent.^*

To satisfy growing global demand of InstaView refrigerators, LG has added the convenience-enhancing feature to more refrigerators in its lineup, including French-Door and Side-by-Side, among others. What’s more, the popular InstaView technology can now be found in other LG appliances such as the LG SIGNATURE Wine Cellar and ThinQ™ Range.

LG’s never-ending quest to add value to its refrigerators through useful innovations has led to the development of more technologies designed to create a more efficient and more pleasant culinary life. For example, Smart Care⁺ utilizes LG ThinQ™ AI to keep food fresh longer, lower energy costs and deliver a more personalized service. By analyzing data collected over several weeks, the intelligent appliance can detect usage patterns allowing it to lower its temperature prior to times of heavy use in order to better maintain its set target temperature. Smart Care⁺ leverages the same data to reduce energy waste, automatically putting the refrigerator in Save Mode during periods of infrequent usage. And with Craft Ice™, dinner hosts can pretend to be experienced bartenders, mixing drinks with round ice to liven up any cocktail.

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^* Based on Intertek testing of models SX5534WB, GR-S632GLRC, and LFX31945ST/02 in accordance with LG internal testing methodology measuring percentage reduction in exchange rate of air when opening Door-in-Door™ compared to the refrigerator door for 10 seconds. Results may vary by models and duration of door opening.

First Movie Theater With LG LED Cinema Display and Dolby Atmos Makes Movies Even More Magical

Advanced Projector-less LED Movie Theater Features
Full Dolby Atmos for Breathtaking Immersive Audio

SEOUL, June 16, 2020 — LG Electronics (LG) is wowing moviegoers in Taiwan with the opening of the world’s first movie theater equipped with LG LED Cinema display technology featuring Dolby’s cinema server solution and Dolby Atmos immersive audio. In collaboration with Taiwan’s leading theater chain, Showtime Cinemas, the futuristic theater is also the first in the market to completely replace the projector with LED technology.

LG and Dolby Laboratories closely collaborated to integrate Dolby’s Integrated Media Server (IMS3000) with LG’s innovative LED Cinema. Dolby’s IMS3000 allows movies to play in full Dolby Atmos to produce a wide soundstage that surrounds the audience by projecting sounds corresponding to the movement and position of objects on the screen. Pairing Dolby Atmos with the vibrant, lifelike images of LG’s LED Cinema creates a more immersive experience that makes going to the movies even more memorable and magical.

At 14 meters wide and seven meters high, the dazzling LG screen produces finely-detailed 4K images on a scale rarely seen. Unlike conventional digital projectors, LG’s system ensures excellent picture quality across the entire surface without any distortion. Due to its ability to control each individual pixel, LG LED Cinema guarantees a superior contrast ratio and amazingly accurate color reproduction. Furthermore, LG LED Cinema meets the highest standards for content security and Digital Cinema Initiatives (DCI) certification.

“Our intent is to elevate the movie-going experience beyond what consumers have become accustomed to,” said Paik Ki-mun, head of the Information Display business unit of LG Electronics Business Solutions Company. “We’re confident that the advanced technologies behind LG LED Cinema and Dolby solutions will grow our share of the growing LED cinema market.”

“We are excited about our collaboration with LG Electronics to bring our combined expertise to movie goers in Taiwan,” said Jed Harmsen, vice president of Cinema & Content Solutions at Dolby Laboratories, Inc. “With the lifelike images created by LG’s LED Cinema and the immersive audio delivered by Dolby Atmos, moviegoers will be able to enjoy an elevated and thoroughly captivating cinematic experience.”

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Era of New Elegance Starts With LG VELVET

Visually and Tactilely Pleasing, New Design Language and
User-Centric Features Deliver a Fresh Mobile Experience

SEOUL, June 15, 2020 — On the heels of its South Korea launch, the new LG VELVET smartphone will begin rolling out in key European markets this month. LG VELVET arrives in Germany, Italy, Spain, Hungary and Poland first, followed by various countries in North America, Asia, Middle East, Africa and Latin America in the weeks ahead.

LG VELVET’s new design, characterized by flowing lines, curved corners and symmetrical front and rear edges are all implementations of the new 3D Arc Design language. Smooth, polished surfaces, shimmering colors and elegant touches such as the “Raindrop” camera that evokes imagery of falling rain set LG VELVET apart from its peers. This new, nature-inspired design language makes LG VELVET visually striking and comfortable to hold.

Key to the design is LG VELVET’s thin 7.9 millimeter profile, only made possible with its 6.8-inch P-OLED Cinematic FullVision display and Qualcomm Snapdragon 765G, the first mobile platform from the company to integrate an application processor and 5G modem for superb performance in a smaller package that requires less power. Compatible with the enhanced LG Dual Screen (sold separately), both the VELVET and Dual Screen displays work with compatible active stylus pens.

“Powered by the Snapdragon 765G, the LG VELVET is equipped to deliver exceptional performance to meet even the most demanding 5G use cases, while also enabling intelligent multi-camera capture, high-speed gaming and all-day battery life,” said Alex Katouzian, senior vice president and general manager of the Mobile Business Unit, Qualcomm Technologies, Inc. “We’re excited to continue working with LG to help deliver 5G to more consumers with this truly global device.”

LG VELVET offers a fully immersive mobile viewing and gaming experience thanks to an easy-to-hold 6.8-inch P-OLED Cinematic FullVision display with a 20.5:9 aspect ratio. To limit accidental touches on the bright, slightly curved display, LG developed the Grip Suppression algorithm that identifies deliberate versus unintentional screen touches. To match the sumptuous visuals, VELVET delivers realistic and detailed audio through its stereo speakers enhanced by LG 3D Sound Engine. And with the headphone jack nearly extinct on today’s smartphones, it is reassuring for audiophiles to know that LG VELVET has their backs.

LG VELVET offers a suite of advanced imaging solutions called LG Creator’s Kit that takes maximum advantage of the phone’s 48MP main camera, other high-quality lenses and unique camera software. Timelapse Control lets users adjust exactly how fast they want their videos to look, while ASMR Recording employs the two high-sensitivity microphones to capture the faintest of sounds in all their magnificent detail. Voice Bokeh minimizes background noise in videos to keep the focus on the subject while 3D AR Sticker and 3D Photo Effect make taking portraits of friends and family a whole new experience.

To meet the diverse tastes of consumers, LG VELVET comes in a range of expressive, nature-inspired colors – Illusion Sunset, Aurora Green, Aurora White and Aurora Gray – with more colors such as Aurora Silver, New Black and others coming soon. Illusion Sunset is particularly unique in that it is the first phone from LG to utilize a customized optical pattern repeated in intervals of less than one micron, or one-hundredth the width of a human hair. This pattern is covered in a special film created with nano-stacked lamination technology to reflect and refract light for a shimmering effect.

“We think today’s smartphone customers want and deserve more than cookie-cutter designs and tried-and-true features,” said Johan Chung, executive vice president of overseas sales and marketing at the LG Mobile Communications Company. “In LG VELVET, we’ve created a differentiated smartphone with a design that can’t be confused for anything else and features with unique propositions that provide considerable value. We’re confident in the message LG VELVET communicates and believe that there are customers out there who agree it’s time for a change in the way smartphones are developed and marketed.”

Key Specifications:

LG VELVET

Chipset:¹ Qualcomm^®Snapdragon™ 765G 5G Mobile Platform
Display: 6.8-inch 20.5:9 FHD+ P-OLED Cinematic FullVision (2,460 x 1,080 / 395ppi)
Memory: 6GB RAM / 128GB ROM / microSD (up to 2TB)
Camera:
– Rear: 48MP ² Standard (F1.8 / 0.8μm / 79˚) / 8MP Wide (F2.2 / 1.12μm / 120˚) /5MP Depth (F2.4 / 1. 12μm / 81˚)
– Front: 16MP Standard (F1.9 / 1.0μm / 73˚)
Battery: 4,300mAh
Operating System: Android 10
Size: ³167. 2 x 74.1 x 7.9mm
Weight: ³ 180g
Network: 5G / LTE / 3G / 2G
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.1 / NFC /USB Type-C (USB 3.1 Compatible)
Biometrics: In-Display Fingerprint Sensor
Colors: Illusion Sunset / Aurora White / Aurora Gray / Aurora Green / Aurora Silver ⁴ / New Black ⁴
Others: Stereo Speaker / AI CAM / Google Lens / Google Assistant / LG 3D Sound Engine / IP68 Water and Dust Resistance / HDR10 / Qualcomm Quick Charge™ 4+ Technology / MIL-STD 810G Compliance / LG Pay / FM Radio

LG Dual Screen

Display: 6.8-inch 20.5:9 FHD + P-OLED Cinematic FullVision (2,460 x 1,080 / 395ppi)
Cover Display: 2.1-inch Mono
Size: 174.4 x 84.6 x 14.4mm
Weight: 129g
Display Contact Type: USB Type-C
Folding Type: 360 Freestop Hinge
Colors: White / Gray / Silver

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¹ Chipset may vary depending on the market and carrier.
²Pixel Binning to 12MP. Quality of full 48MP image may vary slightly depending on the chipset.
³ Specifications may vary depending on the market and carrier.
⁴ 4G only.

LG’S IMMENSE LED DIGITAL SIGNAGE PROJECT IS TURNING HEADS IN BUSY GANGNAM

Whether at home, in a shopping mall or out on the street, big screens always attract a lot of attention. A prime example of this comes from LG Electronics’ Business Solutions Company, which recently installed its new extra-large, high-definition LED digital signage on one of Seoul’s most bustling streets in Gangnam.

Running through the center of the iconic district, Teheran-ro (“ro” meaning “street” in Korean) is often referred to as the local version of Times Square due to the abundance of state-of-the-art screens displaying advertisements of every brand imaginable. Designated as a free outdoor advertisement zone by the government, the street acts as something of a public arena where major entertainment houses, clothing brands and corporations vie for the attention of the estimated 100,000 pedestrians who traverse its sidewalks every day of the week.

LG’s eye-catching LED digital signage solution is hard to miss. Two strikingly vibrant 10,000 nit displays – 21.8 meters tall by 12 meters wide – are embedded in a structure that measures an imposing 26 meters in height. The custom-built dual-sided display featuring pixels only 8.3mm apart is located in front of the one of the most well-known landmarks on Teheran-ro, the Grand InterContinental Seoul Parnas Hotel.

LG’s customized sign is a freestanding double-sided billboard, a rarity even in a city as fast to adopt new technology as Seoul. LG oversaw the entire project from start to finish, including the design and construction of the entire structure. And consistent with LG’s many other display products such as TVs, monitors and laptops, LG’s Gangnam LED digital signage features extremely small bezels so that passersbys see only the stunning images displayed on the screen.

With the company’s outstanding display technology in the heart of famous Gangnam, LG’s immense commercial signage project is definitely hard to miss and hard to take one’s eyes off of.

SEOUL PARNAS LG LED SIGNAGE, KOREA

https://www.youtube.com/watch?time_continue=4&v=UHqQdnrrqAY&feature=emb_title

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COOK FAST, EAT WELL

Like many trends that were once popular, cooking at home is making a big resurgence worldwide, but with today’s busy lifestyles, spending hours preparing meals is beyond the reach of many. Although LG offers advanced microwave ovens that make it quick and easy to prepare delicious and healthy dishes, the fact is that many consumers think a microwave is only to heat food, not to cook with.

To educate and demonstrate that microwaves can do far more than just reheat or defrost food, LG Brazil teamed up with Micro Sobrevivência, a YouTube channel dedicated entirely to microwave cooking, LG Brazil produced a series of videos called “Eat well, eat at home,” created to teach people how to cook tasty, high-quality food in their own kitchens using just a microwave.

In each episode, chef Filipe Nascimento, the star and founder of Micro Sobrevivência, uses the LG EasyClean microwave oven as he takes viewers through a different recipe – each one made, incidentally, with ingredients kept perfectly fresh in his LG top-freezer refrigerator.

For this year’s Easter celebrations, Nascimento shared two mouth-watering recipes. First, a main course consisting of the simple yet scrumptious pairing of fish and fresh vegetables, and for dessert, a chocolate Easter egg featuring paçoca, a popular peanut candy from Brazil. Then, for Mother’s Day, the chef cooked up his own personal take on Paella – a rice-based dish originating from Spain’s Valencia province – in only 20 minutes.

Enabling viewers to recreate a fine-dining experience at home, LG Brazil and chef Nascimento selected a restaurant-quality dish combining fettuccine and shrimp. After a little prep and just 15 minutes in the LG EasyClean microwave – the ultra-fast cooking time made possible by the Quartz Grill – the food was cooked to perfection and ready to be enjoyed.

Photo Credit: Flickr

To mark National Coffee Day in Brazil (May 24), Filipe Nascimento revealed how to effortlessly fashion a dessert that is best enjoyed with a good cup (or two) of coffee, arguably Brazil’s national drink. Requiring only a little mixing, five minutes in LG’s microwave (compared to 90 minutes in a conventional oven) and then a few hours to chill in the fridge, the delectable cappuccino pudding is a yummy treat when eaten by itself, but tastes even better when complemented by a fresh brew made with freshly-ground beans.

For the last video in the series, LG Brazil and Micro Sobrevivência celebrated World Burger Day with some easy, microwave-friendly burger recipes that are fun for parents and kids to make together.

With the help of Filipe Nascimento, LG Brazil demonstrated the incredible culinary possibilities that can be quickly cooked up right in one’s home, no matter how busy one’s schedule. All that’s needed is 15-20 minutes to spare, the right ingredients and an efficient, reliable kitchen companion like the LG EasyClean microwave oven. And with less time preparing, there’s more time for savoring the food, the company and a life made easier.

Bom apetite!

By LG Brazil Staff

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HOME APPLIANCE MANAGEMENT IN A TIME OF SOCIAL DISTANCING

Most people would agree that going to the dentist ranks as one of their least favorite experiences. Having to deal with customer service wouldn’t be too far behind. Customer service centers are always: 1) too far away, 2) keep inconvenient hours or 3) are always busy. Or all three. And for large household appliances that won’t fit in the trunk of a car, it’s a whole different level of frustration.

Hearing the angst of millions, many companies have migrated their customer service operations to online channels in an effort to provide around-the-clock support without the need to keep a physical service center open 24 hours. Via chatbots or instructional videos on companies’ social media channels or websites, customers can get most of the answers they need without ever waiting in line or being put on hold.

LG is no exception and over the years it has developed and deployed a large library of online content across multiple platforms for its customers to access and understand. LG’s US customer support channel on YouTube alone is host to over 300 videos that cover diverse topics such as cleaning a dehumidifier to the proper way to load a dishwasher.

Do it yourself videos have been popular around the world for some time now, offering easy-to-follow tutorials and step-by-step guides on almost every topic imaginable. To help users get the most out of their LG products, LG offers a wealth of DIY content on its YouTube channels, with instructions covering various topics from how to change the hinge position of a dryer door to registering an LG Magic Remote.

And because there are many customers who prefer an instructional video to flipping through a thick product manual, LG doesn’t limit its online content to just repairs and maintenance. For example, to help users quickly learn the basic features of its over-the-range microwave oven, LG covers in this two-minute video what would normally take an entire chapter in the owner’s manual.

LG also offers a number of chat services in over 40 countries in 30 languages. Whether the interface of choice is Facebook Messenger, WhatsApp or another popular messenger app, customers can connect easily with a trained service professional to identify and resolve an issue or receive answers to questions about a specific product feature or function.

In Colombia, where onsite installation service is currently unavailable due to social distancing, LG is providing remote assistance through its LG Telepresence service. Over a video call, technicians working from home can talk customers through the installation of a new LG washer or refrigerator. The service has proven to be very popular and highly effective, with many customers commenting at the ease of the DIY installation.

In Brazil, LG has added new functionality to its customer service app for smartphones, enabling customers to see a list of all the service centers near their location, browse online products manuals or connect with a call center agent to book a service visit.

And just last year, LG launched Proactive Customer Care, an AI-based customer service solution that helps to prevent many issues from occurring in the first place. Currently available in key markets of North America and Europe, the service alerts users if the appliance is functioning unusually, offering suggestions for maintaining optimal performance and extending the product’s operational lifespan. Proactive Customer Care communicates with users via the LG ThinQ™ app, which connects seamlessly with the company’s compatible appliances.

By leveraging today’s most popular tools and technologies, LG is making it easier than ever for its customers to get the answers they need, when they need them. And during a pandemic, getting things done without having to leave the comfort and safety of one’s home is a very good thing.

LG WEBOS TV: HOW TO REGISTER AND DE-REGISTER LG MAGIC REMOTE CONTROL
https://youtu.be/saJerXB-p-A

HOW TO USE BASIC FEATURES: LG OTR MICROWAVE OVEN
https://youtu.be/FA9N3TgjrtA

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SUPPORTING LOCAL HEROES ON THE FRONT LINE

While the current global health crisis has brought much of the world’s trade and commerce to a standstill, it has also had a very serious impact on some of society’s more vulnerable groups, leaving them faced with a daily struggle to get by. Hospitals are under immense strain as they seek to tend to the needy under the most challenging of circumstances. When the pandemic struck, local LG teams in Spain, India and Thailand sprang into action to support local NGOs and frontline workers to get the appropriate assistance to where it was needed most.

LG ELECTRONICS SPAIN

In Spain, doctors and nurses working hard at Madrid’s hospitals to help those that have fallen ill recognized a problem: most elderly patients affected by the virus had no means of connecting with their families. Just 48 hours after the healthcare workers put out a call for help, LG Spain responded, delivering 500 disinfected, fully-charged and call-ready LG smartphones to the city’s hospitals, enabling many thankful patients to talk with their children, grandchildren and friends for the first time in weeks.

LG Spain also outfitted an emergency mobile hospital – established by the Ministry of Health to help cope with the high number of cases in Madrid – with several LG OLED TVs so those isolated there could keep up with the news and updates from government health officials.

What’s more, LG Spain donated a number of new LG gram laptops to the Save the Children organization to enable staff to stay connected via video calls with at-risk youngsters to assist them with schoolwork and other matters during the lockdown.

LG ELECTRONICS INDIA

In India, due to the national lockdown, a large number of migrant laborers and daily-wage workers have been forced to survive without their regular employment to sustain them. Teaming up with Akshaya Patra Foundation, a prominent Indian NGO, LG India has been helping to get them the nutritious meals they are currently unable to afford. To date, LG has served over one million meals throughout the country.

LG has also donated 32,050 kilograms of dry rations to a community kitchen located near the company’s Greater Noida manufacturing plant, helping to feed many local families who are attempting to cope with the loss of their livelihoods.

What’s more, LG India is gifting 2,369 water purifiers, air conditioners, refrigerators, microwave ovens, medical monitors and TVs to more than 326 hospitals nationwide to support medical staff and patients dealing with the very real effects of the pandemic. Other frontline responders who have been critical in not only keeping people safe but in helping to distribute resources are India’s police, the recipients of 85,000 new face shields courtesy of LG India.

LG ELECTRONICS THAILAND

In Thailand, LG presented a generous quantity of LG PuriCare air purifiers (LG PuriCare 360° Single, Double and Mini models) to the Bamrasnaradura Infectious Diseases Institute and Siriraj Hospital. Employing cutting-edge filters, the air purifiers are helping to keep the air inside both facilities clean, removing certain potentially harmful substances from the air including minute particulate matter.

In Spain, India, Thailand, and in many other countries around the world, LG is doing what it can to give back to the community it serves. Whether it’s feeding the hungry, connecting children to parents or supporting the medical workers who put themselves in harm’s way every day, LG is proud to do its small part for the global community to illustrate what it has always done – put people first.

By LG Spain, India and Thailand Staff

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A Home That Takes Care of Your Life and Nature

In 1974, even before climate change was a thing, the United Nations designated June 5 World Environment Day. With “biodiversity” as its 2020 theme, the UN is stressing the importance of acting now as more and more plants and animals make the growing endangered species list. Average consumers can help the UN in its mission to boost worldwide awareness and inspire powerful action to protect our one and only planet by reducing household waste and energy usage.

Less Food Waste Through Better Food Preservation

An overwhelming 70 percent of food waste generated worldwide each year comes directly from our homes. This includes old food, leftovers and partially eaten food. Two-thirds of food waste is food that has been allowed to go bad, a huge problem as landfill food waste generates methane gas, one of the catalysts of climate change.

By far the easiest and best method for slowing food spoilage is through effective refrigeration. To keep ingredients fresher longer, a refrigerator must be able to maintain a constant internal temperature and circulate perfectly chilled air evenly. LG NatureFRESH™ technology with LinearCooling™ keeps temperature fluctuation to within ±0.5°C degrees¹ while DoorCooling+™ enables even cooling of items in the door compartments. By minimizing cold air from spilling out, LG’s advanced kitchen appliances provide unparalleled storage space for your next nutritious meal.

A refrigerator’s job isn’t an easy one. Not only must it keep food fresh, it has to do so while running 24/7 and using as little electricity as possible. Luckily there are LG refrigerators with Inverter Linear Compressor that use 32 percent less energy compared to conventional compressors.² Over the life of the refrigerator, this could mean hundreds of dollars saved in your electricity bill, not to mention the smaller carbon footprint.

Help the Planet, Wear Clothes Longer

The easiest way to limit the amount of clothes thrown out is to wear them longer, which requires that they’re in good enough shape to remain in your wardrobe. LG’s AI DD™ washing machine with artificial intelligence can help extend the life of your clothes by identifying the softness of the fabrics in the laundry load and using big data to set the correct wash cycle to reduce fabric damage by up to 18 percent.³ Less damage means garments last longer, which is good news for our planet.

LG’s TurboWash™ 360 feature saves energy courtesy of its shorter cycle times.⁴

Cool and Fresh Air with Greener Technology

With the arrival of summer in the northern hemisphere and most of the world’s population spending more time at home, the use of residential air conditioners will likely increase over the next several months. In fact, air conditioning is expected to represent 12.7 percent of electricity demand by the middle of the century, up from 9 percent last year.⁵

LG believes energy efficiency of its air conditioners is the most important feature. LG DUALCOOL air conditioners with Dual Inverter Compressor™ delivers powerful cooling performance while requiring less energy. This innovative technology saves up to 70 percent less electricity while providing up to 40 percent faster cooling than other non-inverter residential air conditioners.⁶

From the kitchen to the laundry room and spaces in between, LG is bringing the convenient life to consumers in environment-friendly ways with energy-efficient products that help make life easier at home on World Environment Day 2020 and beyond.

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¹Based on UL test results using LG’s internal testing method of measuring average peak to peak temperature fluctuation in the fresh food compartment in refrigerator models GBB72NSDFN, GF-L570PL, J811NS35 and B607S. No load and normal temperature setting. Result may vary in actual usage.
² Compared to the refrigerator with LG conventional reciprocating compressor. Based on VDE testing comparing energy consumption between LG model GBB530NSCXE and GBB530NSQWB. Energy consumption test based on ISO 15502 standard.
³ On Cotton cycle setting with 2kg of underwear compared to conventional LG washing machine model FC1450S2W. Tested by Intertek in March 2019, results may differ depending on load composition and environmental factors.
⁴ Tested by Intertek based on IEC 60456: Edition 5.0. TurboWash39 cycle with 5kg of IEC load compared to Conventional Cotton cycle with TurboWash (F4V9RWP2W vs. FC1450S2W). Results may differ depending on the environment.
⁵ www.iea.org/news/air-conditioning-use-emerges-as-one-of-the-key-drivers-of-global-electricity-demand-growth
⁶Based on TÜV Rheinland testing according to internal test methods comparing cooling time and power consumption. Test conducted in a chamber of 69 meters³ (4.3 x 7.0 x 2.3m) at a temperature of 33^o C with a relative humidity of 60 percent using air conditioners DUAL Inverter Compressor (model US-Q242Kxy0) and constant speed compressor (model TS-H2465DA0). Energy savings is measured by comparing the power consumption of two models during 8 hours of operation. Faster cooling is measured by the time it takes to cool down the chamber from at a temperature of 33^o C to 26.5^o C.

LG AUSTRALIA HELPS SUPERCAR RACER COMPETE IN A VIRTUAL WORLD

A complete view from the back of someone using the immersive racing simulator

As the impact of the coronavirus continues to be felt around the world, both people and organizations alike are having to adapt and transform traditional ways of operating to exist in a virtual world. Even sporting events have gone virtual, with athletes playing in empty stadiums to an online audience. Until now, athletes have not been able to practice social distancing while playing due to the fact that sports by their very nature, are a form of physical activity where players compete with one another.

But this year’s BP Supercars All Stars Eseries is about to change the definition of competitive sports during a pandemic.

The season is currently in a 10-week online simulation, with Supercar drivers competing in the races from their respective homes. Asking an athlete to relearn his sport online is no easy feat, especially for supercar drivers who may have little to no experience with racing simulation. Supercar racing is the premier motorsport category in Australasia and one of Australia’s biggest and most exhilarating sports.

Rick Kelly, team principal, co-owner and driver for the Kelly Racing organization especially felt the challenges adjusting to this new way of racing off-track. But with the support of LG Electronics Australia, the proud official partner of Kelly Racing Supercars team for the 2020 season, Rick had an enthusiastic supporter to help create an enhanced simulation experience at home.

LG provided Kelly Racing with leading home entertainment technology, including three 55-inch C9 LG OLED televisions specially calibrated for racing simulations. Using the OLED televisions, Rick was able to build a simulator that allowed him to create a familiar driving experience to being in a supercar, inclusive of front and side views of the track. And what’s more, LG OLED technology allows fast-paced track action to be seen in outstanding detail, with a 100Hz refresh rate and incredibly low input lag.

LG sat down with Rick, the 2006 V8 Supercar champion and dual Bathurst winner and now 2020 LG Electronics Australia ambassador, to ask how he is adapting to this new way of racing and his experience as a virtual supercar driver.

LG: Did you ever think you would be racing in a virtual Supercars season?

RK: Definitely not! Virtual racing is not something I have really had much interest in and haven’t dedicated any time to it up until the last three months – so I’ve had to learn on my feet!

LG: What has been the hardest part of adjusting to the at-home simulation style of racing?

RK: Learning how to use a simulator. It might not seem that complex initially, but it is definitely harder than it looks, especially trying to figure out how to use the simulation software and then choosing the right hardware to complement it. There are so many different elements to get the hang of before you even start racing, and overall the experience of virtual racing is unlike anything I’ve done before.

LG: How does the use of the three LG OLED TV screens add value to the simulation experience?

RK: When I first started, I was using one small screen whilst the LG OLED TVs screens were en route to my house. At this stage, the simulation was very basic, as you would expect from a standard one-screen set-up. Once we added the three LG OLED screens, it completely changed the simulation experience. Firstly, it increased my competitiveness because the reaction time was instant and with almost no lag-time. Secondly, the best part was that I felt completely immersed in the simulation, making virtual racing feel as real as it could ever be.

LG: Do you think virtual racing will be something you will continue taking part in?

RK: The Eseries has been a challenge for me, as I am not used to being so far out of my comfort zone when I am racing, and because of that I haven’t been as competitive as usual. There are a lot of eyes on the iRacing series, including the fans and the team partners, which can be extremely daunting, especially with my lack of experience in simulation racing. However, having the chance to learn this skill has been a bit of fun and to continue racing other cars through this period has become enjoyable, so I might try my hand at it for fun going forward.

LG: Has this experience changed your perception of esports? What is your favourite part about becoming a virtual supercar driver, do you feel that this experience will help you improve your skills once you are back on the track?

RK: iRacing is certainly more complex than I had expected it to be, and I’m grateful to have had the experience to learn and improve my skills in this area. My favourite part of the Eseries has been building the simulators and sharing that experience with the fan base, who are really enjoying this new style of competing. Driving the simulator is very different from driving a race car, however the simulation would definitely be useful for practicing different techniques before trying them on the track, as well as learning how to navigate new tracks if we are faced with that in the future.

LG has since set up the LG OLED simulation experience for Kelly Racing teammate, Andre Heimgartner.

“I never thought I would be racing in a virtual supercars season, it has definitely been a big change for us and we have had a lot to learn,” Heimgartner said. “The LG OLED screens have made the experience easier, as the low input lag, vivid colors and high frame rate technology have really helped me be precise and consistent when racing.”

LG Electronics Australia’s commitment to innovation and leading TV technology has meant that the team can take their skills and use them in the most realistic at-home simulation setting.

RICK KELLY’S SIM CHASSIS, KELLY RACING
https://youtu.be/HoDgsHH6hjw

ANDRE’S RACE SIMULATOR TV UPGRADE AND COMPUTER SPECS!
https://youtu.be/c8GYEy4T8cI

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LG Newsroom