LG's New Soundbar Lineup Brings Premium Audio Experience to Even More Consumers

LG’s New Soundbar Lineup Brings Premium Audio Experience to Even More Consumers

2020 Range Features Expanded Models with Meridian High-Resolution
Sound and Immersive Experience of Dolby Atmos and DTS:X

SEOUL, Dec. 27, 2019 — LG Electronics (LG) will introduce at CES 2020 an impressive lineup of soundbars featuring premium quality audio, easy connectivity, smart functionality and sleek designs that integrate perfectly with LG’s stunning TVs.

LG’s new soundbar models deliver rich, true-to-life sound that captivate with their accuracy and depth. The 2020 range again leverages the company’s long-standing partnership with Meridian Audio with more models featuring the company’s finely-tuned technologies such as Bass and Space, which boosts low-frequency reproduction and widens the soundstage and Image Elevation, which ensures a more lifelike listening experience by elevating the perceived height of lead instruments and vocals. Furthermore, the majority of the 2020 lineup supports Dolby Atmos and DTS:X for dynamic and thoroughly immersive audio.

New for LG premium soundbars, AI Room Calibration guarantees more optimized sound by automatically tailoring output to the specific characteristics of the room. These advanced models are self-calibrating, able to recognize and analyze tones to accurately assess the dimensions of a given space and adjusting accordingly. When playing content mastered with Dolby Atmos or DTS:X, this technology allows users to enjoy breathtakingly realistic surround sound with audio that appears to originate from multiple directions. What’s more, LG’s premium soundbars feature an advanced processing algorithm that can upscale conventional file formats to near-studio quality.

For the most vivid home theater experience possible, LG’s new soundbars offer 4K Pass-Through and more cinema-like audio with the optional SPK8 Wireless Rear Speaker Kit, compatible with most new LG soundbar models. And with Google Assistant built into more models for 2020, users can control compatible smart home devices from their LG soundbar with the comfort and ease of conversational voice commands. Connectivity will be easier than ever with the addition of enhanced audio return channel (eARC) so owners can plug external devices directly into their eARC compatible TVs and enjoy three-dimensional sound of high-resolution audio formats such as Dolby True HD or DTS Master Audio.¹

Among LG’s new entries in the soundbar category are two CES Innovation Award winners. Premium models SN9YG and SN11RG are recognized for their enhanced sound quality and usability while the flagship model SN11RG is a 7.1.4-channel system complete with two wireless rear speakers that deliver forward- and up-firing sound for 360 degrees of auditory bliss. With sleek, future-proof designs that match perfectly with the minimalist aesthetics of LG’s sleek 55- and 65-inch TVs, these stylish soundbars create seamless visual harmony that look splendid in any room.

“Our goal has always been to bring better sound to more people and by offering more great products that leverage our successful partnership with Meridian, our latest soundbars help achieve this,” said Park Hyung-woo, head of LG Home Entertainment Company’s audio and video business. “High-performance, convenient and very versatile, LG’s newest models will make the premium audio experience accessible to more customers worldwide.”

Visitors to LG’s CES booth in the Las Vegas Convention Center (Central Hall #11100) can experience the company’s latest soundbar innovations firsthand. Keep up on LG’s announcements at CES by following #LGCES2020 on social media.

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¹ For premium LG soundbar models SN11RG, SN10YG, SN9YG, and SN8YG.

LG Leverages Appliance Know-How to Develop First Indoor Vegetable Cultivator

The front view of LG Electronics’ indoor vegetable cultivator

Column Garden Uses Advanced Tech to Provide Convenient,
Automated Solution for Growing Wholesome Foods at Home

SEOUL, Dec. 26, 2019 — LG Electronics (LG) will unveil an indoor gardening appliance at CES^® 2020, its first foray into the booming indoor gardening movement. The revolutionary built-in column-type LG indoor gardening appliance employs advanced light, temperature and water control, convenient all-in-one seed packages and a growth-monitoring app to help users cultivate nutrient-rich and flavorful greens inside their own homes.

LG’s indoor gardening appliance lets even the complete novice experience the fun and joy of having a green thumb. Designed for the millions of consumers worldwide who want the peace of mind knowing exactly what’s in their food and where it comes from, the innovative indoor gardening appliance cultivate crisp, fresh herbs and vegetables all year-round, perfect for urban dwellers or anyone interested in pursuing a healthier lifestyle.

Utilizing flexible modules, the appliance replicates outdoor conditions by precisely matching the temperature inside the insulated cabinet with the time of day. LED lights, forced air circulation and wick-based water management allow seeds to transform quickly into ingredients for delicious recipes and dishes. The advanced gardening system is capable of holding up to 24 all-in-one seed packages, enough for a family of four to enjoy the healthful benefits and culinary delights of a wide range of home-grown edibles.*

LG’s leadership and know-how in appliance technologies is apparent in the indoor gardening cultivator. A key component of the automated gardening solution is LG’s non-circulating water supply technology, which evenly distributes the exact amount of water that plant packages require. This core technology prevents algae growth and inhibits unpleasant odors for a clean and hygienic environment where safe, natural herbs and leaf vegetables can grow. A companion smartphone app helps users manage and monitor their plants, offering useful guidance at each step along the way to ensure a successful harvest every time. The all-in-one seed packages containing seeds, peat moss and fertilizer, is designed for immediate planting. Initial packages will include 20 different varieties including romaine and other types of lettuce, arugula, chicory and basil.

“With more and more consumers these days living vegetarian and vegan lifestyles, it was important for us to contribute to this trend,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “Our first indoor gardening solution represents a new paradigm for LG in home appliances, offering a way for consumers to eat well while providing the joy of growing their own food, consistent with LG’s overall goal of making life better.”

LG’s first home gardening cultivator will be on display during CES 2020 from January 7-10 at booth #11100 in Central Hall of the Las Vegas Convention Center. Follow all of LG’s CES activities and announcements on social media using #LGCES2020.

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* Capacity depends on the variety of seed packages.

PREVENTING FOOD WASTE WITH NATUREFRESH

Food waste is a huge but invisible problem with global ramifications. By some estimates, almost half of the food made or grown in the world ends up being thrown out rather than consumed. As the Earth’s population continues to grow, so does the importance of minimizing waste in all of its forms, and this is especially true of what we eat. The good news is that reducing the problem is something all of us can play a part in.

Families can drastically cut what they throw away by shopping smarter and carefully planning out their weekly meals. Food storage is also a key factor in making more efficient use of ingredients, and the cornerstone of this is a good household refrigerator.

Refrigerators aren’t for convenience anymore. In a developed world, refrigerators are necessary to stave off food spoilage, keeping illness and food poisoning at bay.

To show consumers how to minimize food waste at home, LG in Romania conducted a nationwide campaign, collaborating with six local social media personalities with a focus on food, family and sustainable living. The team offered up helpful tips and tricks on how to be greener and save money by using every last scrap of food in the house. The star of the event was the freshness-keeping capabilities of LG V+ refrigerator.

In addition to sharing their personal secrets for shopping and cooking smarter, all the content creators believed that most consumers don’t think enough about the quality of their food storage solution, thinking that cooling is the same for all refrigerators. Creating the perfect conditions to seal in goodness and flavor, the LG V+ is ideal for preserving leftovers – a key component in reducing the amount of food we throw away.

With the NatureFRESH system, LG’s V+ refrigerator features both Fresh Balancer, a drawer that offers different temperature and humidity settings for various types of fruits and vegetables, as well as Fresh Converter, a dedicated drawer for keeping meat, fish or vegetables market-fresh until needed.

“With NatureFRESH and Fresh Balancer, you don’t have to worry about rushing to make use of all your produce – a constant temperature and the right level of humidity means there’s no wilting or freezing and importantly, no unnecessary waste,” said green lifestyle blogger, Ramona Constantinescu.

By extending the lifespan of ingredients, LG’s fridge supports culinary creativity, helping families to concoct delicious meals and snacks with leftover items.

“The NatureFRESH system keeps food fresh for longer, which lets you combine unused produce and remnants of previous meals in all sorts of imaginative ways,” said Prăjiturela, whose food blog and Instagram have amassed tens of thousands of avid followers. “A few remaining berries, what’s left of a can of tinned peaches, some old amaretti biscuits from the cupboard and a spoonful of honey, and you’ve got yourself a tasty treat.”

Each of the influencers involved in the campaign featured the LG V+ refrigerator in their Instagram, Facebook, YouTube channels and blogs, generating over one million views and thousands of posts across social media. LG Romania’s efforts boosted local awareness of and interest in reducing food waste while highlighting how the company’s impressive new fridge can be an important part of the solution.

A company concerned with the well-being of the planet and its citizens, LG is a firm believer in taking action locally to effect change globally. Among the company’s many other efforts to make a positive difference are the responsible disposal and recycling of electronics components in every country it operates, programs to improve the availability of safe drinking water in developing regions, and a commitment to using sustainable manufacturing processes at all of its production facilities worldwide.

By LG Romania Staff

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LG 2020 Ultra Monitors Ideal For Professionals and Gamers Alike

Side view of LG UltraFine Monitor 32UN880 fixed to the desk with the help of its clamp

New Ergo Design for Unbeatable Comfort and Productivity;
Latest 1ms (GTG) IPS Displays Deliver Top 4K Gaming Performance

SEOUL, Dec. 19, 2019 — LG Electronics’ new generation of Ultra monitors to be unveiled at CES^® 2020 is designed to dramatically improve the user experience with superior design and cutting-edge performance. A leading innovator in the premium monitor segment, LG’s 2020 UltraFine,™ UltraGear™ and UltraWide™ models have been honored as CES Innovation Award winners.

2020 LG UltraFine Ergo Display
The 2020 CES Innovation Award-winning 32-inch UltraFine Ergo 4K UHD monitor (model 32UN880) is an innovative ergonomic solution that delivers differentiated value. The unique LG Ergo concept brings together the three key elements of image fidelity, ergonomic design and USB-C One Cable solution for a monitor that delivers unbeatable performance, user comfort and a cleaner desk setup at home or at the office. The UltraFine 4K UHD Display Ergo inherits the stunning picture quality the UltraFine series is renowned for and more than meets the needs of most professionals thanks to its ability to produce high resolution images with excellent detail, color reproduction and color accuracy.

The LG Ergo was developed for working professionals and anyone who spends a significant amount of time at a desk. The technologically and ergonomically advanced arm-type stand with its high degree of adjustability enables users to create perfectly customized workstations. The LG Ergo stand can extend outward or positioned close to the wall, moved up to eye-level or lowered to the desk. It can even swivel to face the opposite direction for convenient sharing of information with an office colleague. The Ergo a monitor can be positioned at the perfect height, distance and angle for a far more comfortable and more sustainable user experience.

This unit’s USB-C One Cable solution provides 4K imaging, fast data transfer and power for laptop charging through a single, convenient cable. The LG Ergo also replaces the conventional monitor stand-base with a desk clamp to free up more room, while the One Click mount-system makes setting up the display a quick and simple affair.

2020 LG UltraGear Gaming Monitors
LG’s new UltraGear gaming monitors (models 27GN950, 34GN850, 38GN950) expand on the lineup’s strong reputation for blistering speed and excellent picture quality. Demonstrated earlier this year by LG’s first 1 millisecond Gray-to-Gray (GTG) IPS display, LG’s gaming monitors raise the bar for speedy performance and gorgeous visuals.

Another CES Innovation Award winner, the 27-inch UltraGear 4K UHD monitor (model 27GN950), boasts a 1ms Nano IPS display with a refresh rate of 144Hz, overclockable to 160Hz. The unit also offers hardware calibration to maximize the ability of LG’s IPS technology to realize precise color reproduction.

A single DisplayPort cable provides support for VESA Display Stream Compression (DSC) technology for virtually lossless performance when handling 4K UHD images.¹ In addition to delivering rich, vivid pictures and remarkable speed, VESA DSC is HDR compatible and is NVIDIA G-SYNC^® Compatible, offering variable rate refresh and adaptive sync technology.

Designed to expand gamers’ sense of immersion, UltraGear models 34GN850 and 38GN950 feature large 1ms IPS displays and a 160Hz refresh rate.² For the ultimate gaming experience, models 27GN950 and 38GN950 are VESA DisplayHDR™ 600-certified, while the 34GN850 supports VESA DisplayHDR 400. Both monitors incorporate an upgraded stand that not only looks sleek but is also stronger and more stable.

2020 LG UltraWide Monitor
A longtime leader in widescreen monitors, LG leveraged its expertise in advanced display technologies to develop the 38-inch Curved UltraWide QHD+ monitor (model 38WN95C). Another CES Innovation Award winner, this curved 3,840 x 1,600 model features a 1ms Nano IPS display with a 144Hz refresh rate and is validated as NVIDIA G-SYNC Compatible.

Boasting Thunderbolt™ 3 connectivity, this monitor is a great addition to any workstation. LG’s newest UltraWide has three times the screen real estate of a 16:9 Full HD (1,920 x 1,080) monitor, providing ample scope for simultaneously writing code, editing and reviewing all content. Moreover, the monitor’s Nano IPS display covers 98 percent of the DCI P3 color space for incredibly natural and realistic images. Certified as VESA DisplayHDR 600, this monitor delivers a truly dynamic HDR experience on its mammoth 38-inch display.

“Our 2020 monitor lineup surpasses expectations with professional-level performance, picture quality and speed,” said Jang Ik-hwan, head of LG’s IT business division. “The LG Ergo brings new value to users, ensuring comfort and well-being with its uniquely adjustable stand while the 27-inch UltraGear 4K model offers superior picture quality for the ultimate gaming experience and the 38-inch UltraWide builds on LG’s legacy of excellence in 21:9 displays.”

CES 2020 visitors will be able to experience first-hand the ultimate user convenience, remarkable picture quality and blazing speed of LG’s 2020 Ultra monitors in booth #11100 of Central Hall in the Las Vegas Convention Center. See other LG announcements at CES by following #LGCES2020 on social media.

Specifications:

		UltraFine Ergo^TM	UltraGear^TM	UltraWide^TM
		32UN880	27GN950	38WN95C
Picture Quality	Display	IPS	Nano IPS	Nano IPS
	Size	31.5-inch	27-inch	37.5-inch
	Resolution	4K UHD (3840 x 2160)	4K UHD (3840 x 2160)	UltraWide QHD+ (3840 x 1600)
	Brightness	350 nits (Typical)	450 nits (Typical)	450 nits (Typical)
	Color Gamut	DCI-P3 95 percent	DCI-P3 98 percent	DCI-P3 98 percent
	Color Bit	1.07B	1.07B	1.07B
	Refresh Rate	60Hz	144Hz (160Hz OC)	144Hz
	Response Time	5ms	1ms	1ms
	HDR	HDR10	VESA DisplayHDR™ 600	VESA DisplayHDR™ 600
Variable Refresh		AMD Radeon™ FreeSync	DisplayPort Adaptive-Sync G-SYNC^® Compatible	DisplayPort Adaptive-Sync G-SYNC^® Compatible
Ergonomics		Extend / Retract, Pivot, Swivel, Height, Tilt Adjustable with C-Clamp & Grommet	Height, Pivot, Tilt Adjustable	Height, Swivel, Tilt Adjustable
Connectivity	Thunderbolt 3	–	–	x 1
	USB-C	x 1	–	–
	HDMI	x 2	x 2	x 2
	DP	x 1	x 1	x 1
	Headphone Out	O	O	O
	USB	2 down	1 up / 2 down	2 down

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¹ In 10-bit color at 144Hz.

²With overclocking.

Why LG Brought ASMR Mode to the LG G8X ThinQ

A concept image visualizing the notion of Autonomous Sensory Meridian Response (ASMR), with a woman speaking directly into LG’s smartphone.

What does whispering into a microphone, tapping fingernails on a hard surface and wind blowing through trees have in common? They’re all part of an odd collection of activities that fall under the term Autonomous Sensory Meridian Response. Most people, of course, just call it ASMR and it’s of the most viewed content categories on YouTube.

LG, no stranger to smartphone audio innovation, decided that its LG G8X^ThinQ just might be a more interesting smartphone with ASMR recording capability. So after months of hard work and dedication, LG engineers were able to transform a forward-thinking idea into a working prototype, as the vision for pushing the boundaries of sound recording on a phone became a reality.

With the LG G8X^ThinQ, users can maximize the sensitivity of the microphone with the press of a button while filming a video. The phone’s ASMR feature then digitizes the analog sounds to minimize errors from the original source. The result is audio content that’s so clear, so clean… purer than anything recorded on a smartphone to date.

Behind the scenes, it took LG audio engineers over six months of recording, listening, tweaking, re-recording hundreds of objects from sticky slime to a loofah sponge in numerous environments before being satisfied with the quality of the ASMR technology they were introducing to a smartphone, an industry first.

The team also took its ASMR Mode outside, where the LG G8X^ThinQ was used to capture the satisfying and relaxing natural sounds of rustling grass and leaves, falling raindrops and crunching pebbles. What makes ASMR Mode on the LG G8X^ThinQ unique is the fact that it doesn’t just record sounds clearly, it does so in high quality without introducing any more noise.

LG engineers tasked with sampling all kinds of foods and drinks to determine how well the LG G8X^ThinQ captured the most mundane sounds. Normally healthy senior research engineer Song Ho-sung found himself guzzling nearly a dozen cans of soda in about an hour in order to capture the sounds of gulping and carbonated bubbles rising.

“Despite gaining a few pounds, I’m delighted with the results,” Song said between burps.

Top ASMR YouTubers in Korea were also consulted as part of the development process. And as most YouTubers already know, Korean content creators aren’t shy about latching onto the next big social media trend and taking it to a whole new level. So hearing what this group had to say about LG’s ASMR feature was most illuminating.

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LG TVs FIRST TO EXCEED OFFICIAL INDUSTRY DEFINITION FOR 8K ULTRA HD TVS

Real 8K 2020 LG SIGNATURE OLED and
LG NanoCell TVs Deliver True-to-Life Viewing Experience

SEOUL, Dec. 16, 2019 – LG Electronics (LG) announced that its TVs are the first in the world to exceed the strict requirements established by the Consumer Technology Association to define the new generation of 8K Ultra HD products and services delivering four times more detail than 4K TV and 16 times more than HDTV.

The official industry 8K Ultra HD designation and logo were developed by the U.S.-based CTA to set a clear definition for retailers and consumers to help better identify products that meet key 8K Ultra HD requirements. LG’s Real 8K TVs, which will make their debut at CES^® 2020, are the first to exceed CTA’s specific requirements including those related to resolution, digital inputs¹, high dynamic range, upscaling², bit depth and measurement methodology.

The CTA based its 8K definition on the threshold specified by the International Committee for Display Metrology.³ The measurement guidelines based on contrast modulation (CM) state that resolution must meet a 50 percent minimum CM threshold along with at least 33 million active pixels in order to qualify as 8K UHD. Other industry standard-setting bodies such as the International Organization for Standardization also use Contrast Modulation as the industry benchmark.

Starting in January 2020, every LG 8K TV will display CTA’s 8K UHD logo. New 2020 models build on LG’s leadership position as the only manufacturer offering Real 8K TVs in two categories – OLED (LG SIGNATURE OLED 8K) and LCD (LG 8K NanoCell TV) – all delivering CM values in the 90 percent range, while some other models in the industry remain in the low double digits.

Third-party testing by the global product testing and certification organization Intertek verified that the 75-inch LG NanoCell 8K TV far surpasses the CM measurement requirement set by ICDM, with the unit returning an impressive 90 percent CM horizontally and 91 percent CM vertically. Another leading international testing firm, VDE (Verband Deutscher Elektrotechniker) reported nearly identical CM results.

“CTA is the consumer technology industry authority, and LG’s use of the CTA 8K UHD logo communicates a clear message to consumers that a Real 8K TV from LG will deliver the viewing experience they expect,” said Nam Ho-jun, senior vice president of R&D at LG’s Home Entertainment Company. “We expect LG’s 2020 8K TV lineup to set a new standard for the TV industry.”

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1 Digital inputs: LG TVs are compatible with the widest selection of 8K content formats, including HEVC, YouTube’s AV1, VP9s and also HDMI, USB and network connection.

2 Upscaling: LG TVs offer AI upscaling, based on deep learning network.

3 Among other things, to earn the CTA 8K Ultra HD logo, a display must meet a minimum of 50 percent contrast modulation using a 1×1 grill pattern measured in accordance with the established guidelines for measurement of visible resolution specified in version 1.03c, section 7.8, of the International Display Measurement Standard by the International Committee for Display Metrology.

LG Introduces Air Fry and Knock-On InstaView Technology to Connected Ovens

New Cooking Innovations Make Food Preparation Easier, Faster and Healthier

SEOUL, Dec. 12, 2019 — LG Electronics (LG) is delivering a better cooking experience at home with its new LG InstaView ThinQ™ Range with Air Fry. The complete cooking solution integrates air frying and the company’s popular InstaView™ technology with AI-powered advanced customer service and connectivity to smart cooking platforms in a seamless package that inspires users to create nutritious meals in the comfort of their own homes.

With the 2020 LG InstaView ThinQ Range’s new Air Fry feature, users can create delicious, guilt-free dishes right in their oven. With up to 6.3-cubic feet of oven capacity, there’s no need for separate air fry appliances that contribute to kitchen clutter and help create healthier dishes with significantly less oil compared to traditional deep frying. LG’s True Convection technology circulates hot air at high speeds for crunchy-on-the-outside, juicy-on-the-inside goodness that’s evenly cooked throughout. And because this means no preheating is required, meals go from fridge to table faster than conventional ovens.

With InstaView technology, tapping twice on the oven’s glass window turns on the interior oven light for easy visual monitoring of the dish as it’s cooking – no need to open the oven door, which slows down the cooking process, or fumble for the oven light button. What’s more, EasyClean and Self Clean help to maintain a cleaner oven for outstanding performance. Without the use of any chemicals, EasyClean removes light food residue with the power of steam in only 10 minutes while Self Clean employs high heat to eliminate tougher splatter from the oven’s interior.

The advanced range works with the LG ThinQ app so users can cook like a professional right at home with access to hundreds of thousands of recipes from smart cooking partners such as SideChef, Innit and Tovala. Sending step-by-step cooking instructions from a smartphone to the oven allows cooking mode and temperature to be set automatically for dishes that come out every time.

The new range supports LG’s AI service solution, Proactive Customer Care, to alert users of potential problems and offering personalized support. And by connecting to the Google Assistant and Amazon Alexa smart speakers, LG InstaView ThinQ Range can be controlled and monitored from any room in the house.

“Eating healthier meals with added convenience is at the heart of the new LG InstaView ThinQ Range with Air Fry,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “And faster cooking time with less cleaning means less time spent in the kitchen and more time for family and leisure. This is what we mean by innovation for a better life.”

The new 2020 LG InstaView ThinQ™ Range with Air Fry will make its debut at CES^® 2020 on January 7 in booth #11100 of the Las Vegas Convention Center. Follow other exciting CES announcements from LG on social media using #LGCES2020.

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LG CONNECTS TO SPANISH CONSUMERS THROUGH EQUINE AND ART

By LG Spain Staff
　　
World over, consumers are showing a greater preference for home appliances that offer far more than just basic functionality. As tastes become more refined and technologies more advanced, the demand for more creative lifestyle options have grown, relegating the utilitarian beige boxes of yesteryear to the dustbin. Today’s elegant, refined home electronics and appliances prioritize design and convenience without ignoring the core basics: reliability and user-friendliness.

Steeped in art and culture, the people of Spain have long had an appreciation of quality and an eye for innovations that infuse daily life with ease and joy. In particular, the stylish and technologically superior appliances from LG SIGNATURE, LG Electronics’ premium brand, have struck a chord with local consumers.

Madrid Horse Week, one of the most important global equestrian programs and biggest sporting events in Spain, proved to be the ideal forum for showcasing LG’s latest offerings to a large and sophisticated audience. LG SIGNATURE’s cutting-edge products, including the new wine cellar, were on display during the week-long festivities, with the brand’s name emblazoned throughout the course as well as on the winning trophy.

Beyond sporting events, the Spanish have a collective love of art. So LG’s Spain team hosted an LG SIGNATURE gala event in November with Spanish celebrity and renowned luxury fashion designer Tamara Falcó taking on the role of master of ceremonies. Tamara is well familiar with LG’s premium collection, having been LG SIGNATURE’s brand ambassador in Spain since 2016. The highlight of the gala was a photo exhibition that celebrated the world of cinema where LG SIGNATURE products were artfully integrated into imaginary cinematic environments.

One of the more popular images at the exhibit drew its inspiration from the Mad Hatter’s tea party scene from Alice in Wonderland. The fresh strawberries and cakes displayed on the elaborately decorated table hinted at LG SIGNATURE refrigerator’s enhanced freshness features as model Tamara Falcó’s stunning pink gown is mirrored by the stainless steel and glass door.

In another striking piece, Tamara takes on a starring role in one of Alfred Hitchcock’s most iconic works, Rear Window. The scene captures her glancing out the window, as if spotting someone watching from afar. She’s dressed elegantly — in a style synonymous with the LG SIGNATURE brand — as a bright light emanates from inside the washing machine.

“The design and quality of LG SIGNATURE made it easy to seamlessly work the products into each of these cinematic-themed compositions,” said Falcó. “Just as they are in these images, LG SIGNATURE appliances are right at home in the most beautiful and well-curated apartments and houses.”

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New LG gram Lineup Proves That Portability, Performance and Battery Life Can Coexist

A woman searching for recipes on her LG gram model 17Z90N as she begins preparing food in her kitchen without the need for a charger

2020 Portable Computing Solutions from LG Designed with Every User in Mind

SEOUL, Dec. 11, 2019 — LG Electronics’ newest gram laptop computer series – the LG gram 17 (model 17Z90N), LG gram 15 (model 15Z90N), LG gram 14 (model 14Z90N) and 14-inch LG gram 2-in-1 (model 14T90N) – is designed to set a new standard for portable computing and will satisfy the needs of the most demanding users. The 2020 lineup of LG gram laptops stick to the company’s winning formula – lightweight, compact, long battery life – while adding even more performance.

At the heart of the new series is the 10th Generation Intel^® Core™ processor with Iris^® Plus graphics and up to 24GB of dual-channel DDR4 memory. With double the graphics processing power of last year’s models, content creators will love having the speed and power to edit 4K video on-the-go and users will marvel at how smooth games can be with Iris Plus built-in.

With a larger 80Wh battery in both the 17Z90N and 15Z90N, users can still enjoy hours and hours of use away from an outlet with no sacrifice in portability. The new LG grams also come with Wi-Fi 6 ensuring enhanced wireless connectivity, better efficiency and lower battery consumption. The new LG grams feature Mega Cooling System to keep the devices running cool and quiet under all usage scenarios.

A CES^® 2020 Innovation Award winner, the flagship LG gram 17 is the ultimate solution for anyone looking for maximum productivity in a portable form factor. The expansive 17-inch Wide Quad Extended Graphics Array (WQXGA) IPS display delivers highly detailed images with incredibly precise colors. The device’s 16:10 display provides more room to work when editing videos, photos and documents.

Redesigned for 2020, the new lineup delivers more features and a minimalist design for a seamless, premium look. The new LG gram 15 and LG gram 14 continue the brand’s legacy of providing long usage times for less charging and more convenience. LG’s svelte laptops are industry benchmarks in its ability to fit a 15-inch display in a 14-inch body and a 14-inch screen in a chassis designed for a 13.3-inch computer.

LG’s ultra-portable convertible laptop, the LG gram 2-in-1 (model 14T90N), returns this year with greater functionality and the addition of Thunderbolt^TM 3. Giving users the power to be more productive no matter where they are, this versatile device retains its core DNA, delivering more than 20 hours of worktime in a package that tips the scale at only 1,145 grams.

“The LG gram series continues to lead the industry in delivering beyond expectations when it comes to portability without sacrifice,” said Jang Ik-hwan, head of LG’s IT business division. “Historically, customers had to choose one feature among performance, portability and battery life. LG gram is proof that this adage is no longer true.”

Visitors to LG’s CES 2020 booth (#11100, Central Hall, Las Vegas Convention Center) will be able to experience first-hand the power, performance, and portability LG’s newest gram offerings from Jan. 7-10, 2020. Follow other CES announcements from LG on social media using #LGCES2020.

Specifications:

	LG gram 17 (17Z90N)	LG gram 15 (15Z90N)	LG gram 14 (14Z90N)	LG gram 2-in-1 (14T90N)
Display Size	17-inch	15.6-inch	14-inch	14-inch
LCD	WQXGA (2560 x 1600) IPS, Over sRGB 96 percent	Full HD (1920 x 1080) IPS, Over sRGB 96 percent	Full HD (1920 x 1080) IPS, Over sRGB 96 percent	Full HD (1920 x 1080) IPS with Touch, Corning^® Gorilla^® Glass 6
Aspect Ratio	16:10	16:9	16:9	16:9
Weight	1350g (2.98lbs)	1120g (2.47lbs)	999g (2.2lbs)	1145g (2.52lbs)
Size	380.6 x 262.6 x 17.4mm (14.98 x 10.34 x 0.69 inches)	357.6 x 225.3 x 16.8mm (14.08 x 8.87 x 0.66 inches)	323.4 x 209.8 x 16.8mm (12.73 x 8.26 x 0.66 inches)	324.6 x 210.8 x 17.9mm (12.78 x 8.3 x 0.7 inches)
Battery	80Wh	80Wh	72Wh	72Wh
CPU	10th Gen Intel^® Core™ Processor	10th Gen Intel^® Core™ Processor	10th Gen Intel^® Core™ Processor	10th Gen Intel^® Core™ Processor
GPU	Intel^® Iris^® Plus Graphics Intel^® UHD Graphics	Intel^® Iris^® Plus Graphics Intel^® UHD Graphics	Intel^® Iris^® Plus Graphics Intel^® UHD Graphics	Intel^® UHD Graphics
Memory	Up to 24GB (DDR4 3200MHz, 1 on board + 1 slot)	Up to 24GB (DDR4 3200MHz, 1 on board + 1 slot)	Up to 24GB (DDR4 3200MHz, 1 on board + 1 slot)	Up to 16 GB (DDR4 2666MHz, 1 on board + 1 slot)
Storage	M.2 Dual SSD slots (NVMe^TM)	M.2 Dual SSD slots (NVMe^TM)	M.2 Dual SSD slots (NVMe^TM)	M.2 Dual SSD slots (NVMe^TM)
Color	White, Dark Silver	White, Dark Silver	White, Dark Silver	White, Dark Silver
Keyboard	Backlit	Backlit	Backlit	Backlit
I/O Port	Thunderbolt^TM 3 (USB Type-C), USB 3.1 x 3, HDMI, microSD/UFS, DC-In HP/Mic Out (Combo)	Thunderbolt^TM 3 (USB Type-C), USB 3.1 x 3, HDMI, microSD/UFS, DC-In HP/Mic Out (Combo)	Thunderbolt^TM 3 (USB Type-C), USB 3.1 x 2, HDMI, microSD/UFS, DC-In HP/Mic Out (Combo)	Thunderbolt^TM 3 (USB Type-C), USB 3.1 x 2, HDMI, microSD, DC-In HP/Mic Out (Combo)
USP	Fingerprint Reader, US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6	Fingerprint Reader, US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6	Fingerprint Reader, US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6	Fingerprint Reader, US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6

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REDISCOVERING THE BEAUTY OF HAWAII WITH LG G8X THINQ

When the quality lenses and features of LG G8X^ThinQ are combined with the versatility of LG Dual Screen, a variety of exciting, new possibilities open up. Double the screens, double the fun and double the ways to make the mobile camera experience easier and better than ever.

Featuring high quality lenses and advanced camera features, the LG G8X^ThinQ is the ideal smartphone for capturing beautiful natural scenery and once-in-a-lifetime shots. To show off its high-quality camera performance, LG selected an exclusive group of LG enthusiasts via social media for an all-expense week-long trip to Hawaii, armed with just the LG G8X^ThinQand little more than their creativity.

Widest Camera Lens

Whether it’s a night scene of the skyline of Honolulu or a view of Waikiki Beach in all its splendid glory, you’ll want a good wide-angle lens to fully capture the scene. The pioneer of ultra wide-angle lenses for smartphones, LG has equipped the LG G8X^ThinQ with an impressive 136-degree angle lens. With such a wide field of view, recording breathtaking views in their panoramic entirety becomes second nature.

AI Action Shot

One of the joys of a Hawaiian vacation is heading down to the famous beaches and dipping your toes in the water. Thanks to AI Action Shot, blurry images of the kids splashing in the waves are a thing of the past. See individual droplets of water in amazing clarity as well as the joyful expressions of those doing the splashing.

AI CAM

The LG G8X^ThinQ features AI CAM with the ability to recognize up to 19 different scenes such as the night sky, sandy beaches and glowing red sunsets with AI precision. AI CAM then recommends optimal filter settings and boosts color and contrast accordingly for every scenario. With optimal saturation and brightness, images enhanced with AI CAM stand out from the crowd and are perfect for reminding friends and family of the fun they could be having!

Manual Mode

When set to Manual Mode, LG G8X^ThinQ offers a DSLR-like experience where exposure, ISO, focus, white balance and more can be adjusted fit any situation, mood or preference. For professional-looking images, even in low light conditions, Manual Mode is a powerful tool in a traveler’s arsenal.

Tilt View

LG Dual Screen is an incredibly useful second display, and as such, it can also act as a powerful and flexible viewfinder display that helps take shots from all kinds of interesting angles. Tilt View lets shooters see exactly what the lens is seeing, even if the subject is blocked by the extra tall person in front or over the edge of a bridge. Similar to a flip screen or articulating monitor screen on expensive DSLRs, Tilt View gives shutterbugs far more shooting angles than with one screen alone.

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THE IMPACT OF AI AND BIG DATA FOR AVERAGE HOMEOWNERS

At this year’s third annual North American AI & Big Data Expo in Silicon Valley, LG captivated the audience with insights into its AI blueprint connecting products to users through LG ThinQ, the company’s next generation AI-enabled products and services.

The AI & Big Data Expo World Series is an industry-leading exhibition that showcases the next generation enterprise technologies and strategies from the world of artificial intelligence and big data that attracts more than 36,000 attendees. The event brings together forward thinking enterprise brands, market leaders, evangelists and start-ups to explore and discuss industry trends and opportunities across the whole enterprise ecosystem that includes IoT, blockchain, cloud and cybersecurity.

On the first day of the event, Samuel Chang, corporate vice president of the LG Silicon Valley Lab, took center stage to talk about Process Automation from IoT Data, explaining how data could be used to optimize processes that will open doors for everyday efficiencies. Chang detailed how LG was looking at practical implications of its LG ThinQ AI to enable the home to provide more individualized services based on product usages patterns.

VP Chang’s presentation highlighted Proactive Customer Care service which employs AI to intelligently alert LG appliance owners of issues before they happen. When needed, the service can expedite visits by repair technicians and offer guidance on how to keep the product functioning optimally. The innovative AI solution covers everything from installation to maintenance, determining if the customer’s appliance has been installed and is operating correctly upon activation of a smartphone app.

LG Proactive Customer Care demonstrates the company’s vision for a connected living experience in which LG’s AI innovations improve the quality of life for users so they can focus on what really matters. VP Chang detailed to the captive audience how LG ThinQ delivers the ultimate combination of personal solutions, maximum efficiency and intuitive control in pursuit of an elevated, more intelligent lifestyle.

On day two, Chang joined industry growth consultant Frost Li, Hitachi’s vice president of digital insights Mark Burnette and CTO of IoT World Labs Roxy Stimpson to discuss big data solutions for some of today’s greatest challenges. Focusing on the theme Data and the Customer, the panel discussed the most efficient ways to generate and analyze insightful data. Chang was able to share his unique experiences and knowledge, illustrating how important data was in delivering pioneering, integrated and personalized services to regular homeowners.

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LG ELECTRONICS ANNOUNCES LEADERSHIP AND OPERATIONAL CHANGES AHEAD OF 2020

New CEO, CFO, CSO, Heads of Home Entertainment,
Mobile Communications Tapped to Lead Company

SEOUL, Nov. 28, 2019 — LG Electronics (LG) today announced that Brian Kwon, currently head of LG’s Mobile Communications and Home Entertainment companies, has been named to take the helm as Chief Executive Officer effective December 1. Other changes announced for 2020 include: Park Hyoung-sei as president of the Home Entertainment Company, new Mobile Communications Company president Morris Lee, William Cho in the newly created position of Chief Strategy Officer and Chief Financial Officer Bae Doo-yong.

Brian Kwon has played an important role at LG in his more than three decades at the company. Mr. Kwon (56), joined Goldstar in 1987 and has held a variety of positions including business planning at LG Wales and head of the monitor division before being promoted to oversee the Home Entertainment Company in 2014. Mr. Kwon is a native of Busan, receiving his bachelor’s degree from Seoul National University and MBA from Aalto University in Finland.

Executive vice president Park Hyoung-sei takes the helm of the Home Entertainment Company after 25 years in the business unit with experience in TVs, PCs and monitors, the majority of that time focusing on the US market. Mr. Park is a graduate of the University of Michigan and received his master’s from Indiana University both in the USA.

Senior vice president Morris Lee joined Goldstar in 1988 and has held various positions in LG’s mobile, TV and IT businesses as well as five years in parent company LG Corp. as vice president. A native of Seoul, Mr. Lee graduated from Korea University with a degree in business administration.

Executive vice president Bae Doo-yong assumes the role of CFO after seven years as head of LG’s tax and trade division. A veteran with 30 years industry experience, Mr. Bae joined LG in 2005. A graduate of Seoul National University, Mr. Bae also studied at George Washington University in the United States.

The new leadership team will focus much effort in the years ahead to accelerating LG’s “digital transformation” across all operations to be more data-centric. To this end, the Chief Strategy Office has been re-established to work across all business units as well as sister LG companies. The CSO will be headed by William Cho, who will return to headquarters after leading LG’s North America operations for the past six years.

Going forward, LG will expand its focus on future core and common technologies with the establishment of the Future Technology Center to support the existing Artificial Intelligence Lab, Advanced Robotics Lab and Software Business Project Management Office under the CTO division. Future businesses with strong potential, such as smart home, content partnerships and beauty care will be bolstered and broadened. Other organizational changes to speed up decision-making in critical areas will be implemented with some overseas responsibilities for research and development, production, purchasing and design transferred to headquarters.

All appointments are effective Dec. 1, 2019 with promotions taking effect Jan. 1, 2020.

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MOBILE GAMING TAKES CENTER STAGE WITH LG AND ESL

Two male announcers introduce the LG G8X ThinQ with Dual Screen as the official phone of the ESL Mobile Open.

Aligned with the rising trend of mobile games and esports, LG recently announced that it is the Official Smartphone for Season 3 of the ESL Mobile Open, a first of its kind mobile esports league.

Over 324,000 players across North America took part in the qualifications in Season 2 alone this year speaking to the growing importance of mobile gaming. The fierce competition continued with Season 3 to showcase the top players in Asphalt 9: Legends, PUBG Mobile and Clash of Clans.

During the live broadcast of the ESL Mobile Open playoffs, the hosts introduced the key features and benefits of the LG G8X^ThinQ and LG Dual Screen, highlighting some of the most innovative uses.

Finalists armed with LG smartphones competed in the ESL Mobile Open Season 3 finals at DreamHack Atlanta on November 15. The LG G8X^ThinQ with LG Dual Screen were featured during live broadcasts in the Hardware Highlight segment that showcased key features of the phone that make it the perfect gaming companion.

With an identical 6.4-inch detachable OLED display, the newest flagship with optional second screen is the ideal device for mobile gamers who take the concept of “mobile” seriously.

Having two screens means enhanced visibility for an optimal mobile gaming experience.

Users see a full, unobstructed view of the game on one display while controlling the action via the LG Game Pad on the other display. No longer do players have to put up with their thumbs blocking the action! Players can select from one of the 4 provider game controllers for racing, action and, of course, sports. For those looking for an extra edge, players can even build their own game controller based on their style of play and preference.

The LG Dual Screen is designed with a 360° Freestop Hinge that allows users to position the second display at any angle. Set it to 135° like a laptop, 180° for a flat tablet-like experience or 300° to enjoy a video in tent-mode.

Other innovations such as an ambient light sensor to brighten the dark and shadowy areas in games help players navigate their way out of any difficult situation.

Continuing LG’s legacy of providing industry-best smartphone audio, LG G8X^ThinQ boasts two balanced 1.2W stereo speakers to deliver spatial audio for heightened immersion. With the large-capacity 4,000mAh battery, users won’t have to worry about interrupting their game play to plug in.

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TOPGOLF TRANSFORMS FACE OF LARGE-VENUE ENTERTAINMENT WITH LG COMMERCIAL DISPLAYS

The global sports and entertainment community Topgolf Entertainment Group is enhancing the entertainment experience for millions of patrons with the installation of more than 10,000 advanced commercial displays from LG Electronics in more than 50 Topgolf venues in the United States.

In one of the world’s biggest and most impactful integrations of digital signage technology, key technology partners brought to life a flexible new platform that is changing the face of automated technology in large entertainment venues.

To transition Topgolf venues worldwide from simple consumer TVs to immersive commercial displays, LG Business Solutions USA joined forces with AV control software leader SAVI Controls and Topgolf’s systems integrator Diem Digital.

Complementing the advanced LG screens is a new solution called SAVI Canvas, which gives Topgolf a unique tri-pane video solution to display broadcast and satellite programs, Topgolf TV, marketing messaging and custom content from its gaming systems, including Toptracer.

The system combines the power of SAVI with LG’s award-winning webOS platform to enable Topgolf to control, manage and deliver content to displays over a single network cable. Integration of the LG displays and SAVI Canvas enables Topgolf to manage displays remotely, significantly reduce the failure rate of previous consumer displays and decrease the amount of labor time required for support.

“This is a game-changer for the digital experience at Topgolf venues,” says Topgolf Chief Technology Officer Andrew Macaulay. “Our special blend of technology and entertainment connects communities of fans, allowing them to experience the best our technology has to offer. This platform will enable Topgolf to meet business goals while also achieving high standards of performance and aesthetics.”

Enhancements like this tie back to Topgolf’s overall goal of creating moments that matter for guests with the best entertainment options, says Macaulay, adding: “Topgolf continues to expand to new games that are currently in beta testing and development thanks to the innovation brought about collectively by LG, SAVI Controls and others.”

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EVOLVED LG THINQ™ EXPANDS AND STREAMLINES SMART HOME MANAGEMENT FOR BETTER LIVING

In Addition to Easy Control and Monitoring of LG’s Connected
Smart Home Appliances, Enhanced Mobile App Saves Time and Effort

SEOUL, Nov. 13, 2019 — LG Electronics (LG) is introducing an enhanced ThinQ™ app to present consumers with a more enriching smart home experience. Embodying the company’s “evolve, connect and open” AI strategy, the LG ThinQ now provides more seamless management of LG smart home appliances and expanded services to customers in more than 150 countries.

LG ThinQ leverages Google Assistant voice recognition technology to deliver a convenient way to connect users to their ThinQ appliances. Originally introduced as SmartThinQ™, the LG ThinQ app is the first mobile app for smart home appliances to offer voice recognition, allowing users the freedom to control and monitor their appliances via conversational voice commands.

What’s more, this advanced AI-based app provides personalized support in the form of Proactive Customer Care to inform users of potential problems before they even occur, facilitating faster technician visits if necessary. Proactive Customer Care helps increase product performance and operational lifespan with detailed guidance and advice for keeping one’s appliances functioning.

Via the app, customers can connect their LG smart appliances to their Amazon accounts for automatic reordering and delivery with Amazon Dash Replenishment. Frequently used supplies such as dishwasher soap, laundry detergent or fabric softener can be pre-selected to be delivered automatically to one’s door when more are needed.

LG ThinQ enables customized operation through features such as Smart Care⁺ and Smart Pairing. A refrigerator with Smart Care⁺ powered by LG ThinQ analyzes usage patterns to deliver more personalized service, lowering energy costs and keeping food fresh longer by automatically setting the ideal temperature and entering power-saving mode. With Smart Pairing, LG’s newest dryers can connect wirelessly to LG washing machines to offer the drying cycle based on the wash cycle. Thanks to such innovations from LG, customers never need to worry about ruining clothes ever again.

“LG ThinQ is an example of our vision to deliver a more convenient smart home experience without the steep learning curve that advanced products often demands,” said Ryu Hye-jung, executive director of LG’s Smart Home Business. “LG has always been about putting the user first, not the technology, and the evolution of our smart home ecosystem clearly demonstrates this commitment.”

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LG Newsroom