Photo Credit:Andreea Cel Mare, www.e-zeppelin.ro

According to a study by Yale University’s School of Public Health, air pollution not only adversely affects people’s physical health, it also negatively affects their mental health, contributing to higher levels of depression.¹ In most industrialized countries, people spend as much as 85-90 percent of their lives indoors, making it difficult to overstate the importance of having clean air in the spaces we live and work in. The bad news is that the air inside a building can be up to twice as polluted as the air outside.

   

High quality air purifiers can help combat airborne contaminants indoors, making it safer and easier for everyone to breathe. In Romania, a country where air quality continues to be an issue,² LG leveraged the launch of its new LG DUALCOOL air conditioners featuring advanced air purification technologies to raise awareness of the dangers of pollution and the pressing need for cleaner air, especially in the home.

Aided by local content creators and influencers, LG Romania engaged a wide audience across multiple channels, highlighting its clean air message and its air conditioner’s ability to deliver powerful cooling in summer, effective heating in winter, and refreshingly healthy air all year round. DUALCOOL utilizes LG’s most advanced filtering and purifying technology to remove harmful particles from the air, a welcome feature given that the average household accumulates approximately 80 kilograms of dust every year.³

The LG DUALCOOL’s comprehensive air purification system uses a cutting-edge sensor to detect particulates as small as PM 1.0 and removing them by attaching negative ions which are drawn to the positively charged filter. DUALCOOL also monitors air quality in real-time, giving residents an accurate indication of the particulate level in the home.

Popular Romanian interior design website, Designist, wrote “The LG DUALCOOL air conditioner with built-in air purifier has a simple and sleek design…encapsulating the power of air conditioning and the comfort of air purification in one system.”

Popular news site Zona IT was impressed by DUALCOOL’s versatility in controlling indoor climate, writing that “it can heat effectively when the outdoor temperature is as low as -10 degrees Celsius and can also keep things cool in temperatures as high as 48 degrees Celsius.”

Leading Romanian content creators involved in the campaign generated hundreds of interactions, comments, reposts and likes, building local interest in the DUALCOOL and boosting awareness of the important global issue of pollution in the country.

 

LG DUALCOOL WITH AIR PURIFICATION SYSTEM

https://www.youtube.com/watch?v=TpL5GQRlF6g&feature=emb_title

 

By LG Romania Staff

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¹https://medicine.yale.edu/news-article/14877

²https://www.romania-insider.com/air-pollution-above-maximum-bucharest

³https://www.wall-street.ro/articol/IT-C-Tehnologie/249994/85-din-timp-il-petrecem-in-interior-o-solutie-pentru-aer-sanatos.html#gref

As the season changes from winter to spring and the weather starts to warm, outdoor events become more popular, bringing fun and excitement and a break from the winter chill. Festivals and carnivals begin rolling into town, with games, rides, food and colorful entertainment in abundance. The carnival gives kids of all ages the chance to experience something unique and magical.

LG gram laptops were designed with portability in mind for creativity, productivity and fun on the go, delivering easy access to all kinds of entertainment and exhilarating experiences. To celebrate the launch of the LG gram laptop series in Canada, LG Electronics Canada created the LG gram Carnival to give media and influencers a unique opportunity to discover the features of one of the lightest, 17-inch laptops on the market today.

Held recently in a chic, downtown Toronto location, the LG gram Carnival showcased the svelte yet powerful laptop’s many advantages in a memorably whimsical way. Key product benefits such as ultra-light weight, durability, impressive graphics capabilities, and flexibility, were introduced through creative vignettes centered on traditional carnival games and performances.

Getting into the spirit of the event, media and influencers took turns estimating the weight of various laptops in an updated version of the eternally popular (and perennially frustrating) weight guessing game. LG gram products are a feat of engineering and design, providing the ease of portability without sacrificing one gram of performance. The incredible LG gram 17 model manages to squeeze a 17-inch display, 10th Generation Intel^®Core™ processor, 80Wh battery and up to 24GB of memory in a package that only weighs 1,350 grams.

A hold-your-breath juggling demonstration served as compelling proof that the LG gram is lighter than ever, and sacrifices nothing in reliability, boasting a high-quality build that easily meets the U.S. military’s MIL-STD-810G standardfor durability.

The LG gram Carnival also provided an opportunity to show off the speedy performance and stunning visuals of the sleek and slender laptops. With Iris^®Plus graphics onboard, the LG gram delivers crisp, clear images without flickering, blurring or stuttering. Whether you’re playing an intense, fast-paced game or editing 4K video, everything is sublimely smooth when displayed on these take-anywhere solutions.

For the event finale, to demonstrate the flexibility offered by LG gram – to do whatever you want, wherever you want – a Lollipop Lyra aerialist performed a series of mesmerizing acrobatics whilst deftly balancing one of LG’s light-as-air laptops as part of the act.

Recreating the amusing atmosphere of a Carnival as a springboard to launch the LG gram laptop series in Canada, the LG gram Carnival delighted and amazed all who attended and proved that LG gram has what it takes to meet the needs of the user who is on-the-go. The combination of power, portability and strength boost productivity and ensure an enhanced entertainment experience on the LG gram, wherever it goes.

Juggler not included.

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According to Britannica, a home appliance is “any of numerous and varied electric, electromechanical, or gas-powered devices introduced mainly in the 20th century to save labor and time in the household.”

By this definition, domestic appliances that require a lot of care would not be very effective appliances. There’s nothing worst than dust and grease build-up for keeping your air conditioner or oven working their best. To ensure that its home appliances maintain optimal performance and over a span of many years, LG is introducing a number of products that are smart enough to take care of themselves. 

Air Conditioner with Robot Inside

Most homeowners never think about how their air conditioner works. Press a button and cold air blows. When there’s no cold air, that’s when they realize that something is wrong. That something is often a dirty filter. A filter caked with dust simply won’t be able to draw warm air out and exchange it for cooler air.

Enter LG Filter CleanBot. This robotic cleaner built into LG’s newest premium air conditioners in Korea^* employs the same technology as LG’s CordZeroThinQ Robotic Vacuum R9 to keep the filter’s surface free of dust. Switching on at 56-hour intervals, the Filter CleanBot allows LG’s air conditioners to keep performing at their best while also saving users from the messy task of manual dust removal.

Safer Drinking Water with Self-sanitizing Purifier

With stories in the news of unsafe tap water, it’s no surprise water purifier sales are picking up all over. But in order to generate the fresh, hygienically-safe supply of drinking water they were designed to deliver, water purification systems need to be well maintained. LG PuriCare™ takes the worry out with a built-in UV LED light that activates automatically every hour to prevent the build-up of contaminants, cleaning and sanitizing the tap to eliminate 99.9 percent of harmful germs. Users can also activate the five-minute sanitizing process manually by pressing the Self Care button.

The Worst Chore in the World

According to this survey of Brits, cleaning an oven was named the least liked household chore, even ahead of cleaning the toilet. While many ovens today have self-cleaning functions, LG’s smart ovens take this to the next level by advising homeowners through the ThinQ app when to clean and which cleaning cycle (Self Clean or Easy Clean) will be most effective in a particular situation. What’s more, LG’s new cooktops provide helpful tips on how to remove cooking debris from its surface, while LG’s latest dishwashers offer no-fuss Machine Clean cycle to eliminate stubborn water spots and grime from the interior.

AI Customer Service for Peace of Mind

LG’s new Proactive Customer Care service is an AI-based solution that assists LG appliance owners in maintaining the health of their compatible product. The service can provide helpful tips on everything from installation to basic maintenance, expedite a technician visit if required, and alert users by smartphone if their appliance is not functioning as expected.

True to its consumer-oriented vision for a better life, LG is always seeking out new and innovative ways to lessen the burden of appliance upkeep. LG understands that designing great home appliances isn’t enough – they have to be easy to care for as well so customers can focus on more enjoyable pursuits such as spending quality time with loved ones. While completely self-maintaining, self-cleaning home appliances may still be years away, LG is working to ensure that its appliances require as little thought as possible to operate and maintain.

And that’s a good thing.

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^* Various models in different capacities and colors including FQ20PADRQN.AKOR

Listening to music, an afternoon spent in the company of friends and family, or a quiet evening alone with a good book or movie are all pastimes that pair nicely with a glass of wine; a drink that has delighted for thousands of years. Those who appreciate a perfectly chilled bottle of wine will appreciate the ability to uncork a bottle that has been perfectly maintained, chilled and aged.

For these oenophiles, LG SIGNATURE Wine Cellar is the perfect companion.

Cellar Door

LG SIGNATURE Wine Cellar is a premium solution boasting precision temperature control, timeless style and a door that swings open with a simple voice command. In advance of its April launch in the UK, LG invited local content creators and lifestyle influencers to its “Cellar Door” event to enjoy one of three immersive activities – each one paired with exclusive wine tasting sessions.

The Old Sessions House, a beautifully restored classical building on Clerkenwell Green in London, was the meeting place for Cellar Door guests. There, the participants were introduced to a selection of fine wines curated by Corney & Barrow, a renowned wine merchant with 240 years’ experience and a long history of serving the British royal family.

Rise & Wine

The first group enjoyed a luxurious morning routine consisting of a 30-minute sound bath and meditation arranged by one of London’s leading sound healers. Sound and sensory healing – the concept of achieving relaxation through a combination of sound and fragrance – has become big news in the world of wellness and has found a very receptive audience in the UK. Following the soothing session, the group was served a delicious, healthy breakfast, perfectly paired with a biodynamic, low-alcohol sparkling wine.

High Notes

The sublime morning experience was followed by an exclusive performance by Benji B, one of the most-respected DJs in the UK and a favorite musical-collaborator of top fashion houses, including Louis Vuitton. The unmistakable sounds of Benji B were complemented by varieties and vintages hand-picked by Corney & Barrow to match the mood of each track.

“I need one of these in my studio!” – Benji B

Just as good music elevates mood, the LG SIGNATURE Wine Cellar enhances ease-of-use with the inclusion of the Auto Lift Draw, InstaView^TM and Auto Open Door features.

The SIGNATURE Salon

To round out the day, LG brought together writer and founder of London’s foremost literary salon Damian Barr, celebrated novelist David Nicholls, and Corney & Barrow’s head buyer Rebecca Palmer, for an intimate discussion on life, literature and wine. As the conversation weaved its way through David’s widely acclaimed novel Us, guests were served with wines and canapés selected to reflect certain passages from the story, matching the personalities of the book’s central characters.

“The Wine Cellar has appeared from the future. It does everything for you except drink the wine.” – Damian Barr

Across each of the unique Cellar Door events, the LG SIGNATURE Wine Cellar showcased its ability to maintain the optimal environment for storing wine.

But, perhaps most importantly, the LG SIGNATURE Wine Cellar supports the creation of a convivial atmosphere, and that can help make the best things in life even better.

By LG U.K. Staff

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The recent Australian bushfires have impacted the lives of thousands of people, businesses and dozens of towns throughout the country. An estimated one billion native animals were also killed during the bushfires and more than 11 million hectares of habitat has been impacted – an area comparable to the size of countries such as, Iceland, Hungary or South Korea.

In response to these inconceivable events, LG Electronics Australia teamed up with Korean baseball team, the LG Twins to host a special exhibition match for LG employees and the local community in Blacktown, New South Wales. The LG Twins, in Australia for summer practice camp, were happy to join efforts with LG Electronics Australia in support of the company’s bushfire appeal.

At the game, LG Electronics Australia Managing Director, Mr. Dan Lim presented a cheque of AUD 500,000 to WIRES, an Australian wildlife rescue organization. Special guests at the fundraiser included WIRES Australia representatives; the CEO of Baseball New South Wales, Mark Marino and the MP Member for Blacktown, Stephen Bali.

LG Twins fans had an opportunity to meet the players, snap photos and collect signatures. Attendees also participated in a raffle draw to win prizes including an LG 65-inch B9 OLED TV, LG CordZero A9 Ultimate vacuum cleaners and signed LG Twins baseballs and caps, adding another AUD 6,500 to LG’s donation to the wildlife charity.

LG Australia’s donation will go towards the emergency WIRES Wildlife Relief Fund for frontline wildlife rescue and volunteer groups. The fund provides assistance to cover the costs associated with the rescue and care of animals affected by fire, drought and extreme weather conditions. Licensed rescue groups and carers licensed as individuals can apply for assistance from the fund to cover the costs of animal food, medical supplies, veterinary needs and equipment.

Mr. Dan Lim, Managing Director of LG Electronics Australia said, “The Australian bushfires were an unprecedented disaster and one that has deeply affected LG Electronics, our staff and partners. The work being undertaken by WIRES is extremely important to us. It pains us to see the devastation that has occurred.

“LG Electronics is also looking at other ways in which we can actively and positively help groups such as WIRES and these communities affected by bushfires. We hope to make further announcements about the program in the near future.”

Since January, LG employees in Australia have been supporting the disastrous bushfires that impacted the country and its wildlife earlier this year. As part of LG’s ongoing commitment to this cause and employee engagement program, the company also announced last week that it will match staff donations to WIRES dollar-for-dollar.

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LG Electronics has, in recent years, gained a reputation for creating unique, high-quality solutions for the global auto industry. As such, the company was recently recognized at the Daimler Supplier Award 2020 for its exceptional in-vehicle touchscreen display technology.

LG’s achievement at the awards was noteworthy given Daimler’s partnership with hundreds of suppliers from all around the world. LG is supplying Mercedes-Benz AG and Daimler Truck AG with automotive displays and displays designed specifically for electric vehicles. Across the industry, LG is an advanced automotive solutions provider for next generation Human Machine Interface (HMI) technology.

Held every year in February at Daimler’s headquarters near Stuttgart, the Daimler Supplier Award celebrates the top achievements of hundreds of Daimler Group’s partners. A total of ten awards were bestowed across four categories: Quality, Innovation, and new for this year, Sustainability and Inspiration. It was in the new Inspiration category that LG Electronics was recognized for its in-vehicle touchscreen displays featured in both Mercedes-Benz Cars and Daimler Trucks.

By taking home the Inspiration award at the Daimler Supplier Award 2020, LG has reaffirmed its growing reputation as a provider of innovative and sophisticated auto solutions. Working successfully with quality partners such as Mercedes-Benz AG and Daimler Truck AG gives LG the determination and fortitude to aim even higher.

“Now professionals, cool minds and partnership-based collaboration are more in demand than ever. Especially during the transformation phase of the automotive industry, a close, partnership-based dialogue with our suppliers is crucial for success,” said Dr. Gunnar Güthenke, Vice President Procurement and Supplier Quality at Mercedes-Benz Cars. “Today we came together with our 450 top partners for an open and constructive dialogue. Thanks to the good performance of our suppliers, contributing that Mercedes-Benz Cars set a sales record for the ninth year in a row.”

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Without exaggeration, anyone who takes gaming seriously will tell you that a good monitor can mean the difference between winning and losing. To help players live their favorite games, monitor manufacturers have begun developing gaming displays that deliver smoother, more realistic visuals, increased speed and greater responsiveness specifically when gaming.

LG has been in the display business since its first TV came off the assembly line in 1966. Since then, it has developed some of the most innovative displays in the industry. LG’s specialty gaming monitors offer advanced technologies and specialized functions, the latest delivering amazing picture quality along with quick refresh rates and minimal lag. The company’s finely-tuned monitors and OLED TVs not only bring the best out of a game’s graphics, they can also bring out the best in the player; giving them a split-second advantage to help defeat their enemies.

In January, LG saw an opportunity to prove the might of the company’s new gaming-optimized displays at one of Greece’s most-popular gaming events, Gameathlon.

Attracting over 25,000 visitors, Gameathlon was bigger and better than ever this year, the ninth running of the annual event taking place at the Tae Kwon Do Stadium in Palio Faliro. A Gold Sponsor of Gameathlon 2020, LG wowed the enthusiastic crowd on hand with two booths that embodied the theme of this year’s show: Bring the Game to Life.

The LG OLED TV with NVIDIA G-SYNC^® exhibit and the LG UltraGear™ monitor showcase both highlighted a high-quality gaming experience that clearly made an impression with the show’s knowledgeable audience, which included many pro gamers and tech aficionados.

As the first TV manufacturer to offer NVIDIA G-SYNC Compatibility, LG designed its latest OLED TV models to take big-screen gaming to exhilarating new heights. With variable refresh rate (VRR) support and a response time unmatched in the TV industry, LG OLED delivers the smoothest, most vivid action around. Widely considered the best gaming TV on the market, “seamless” was a word uttered by many at Gameathlon when describing the gameplay and visuals of the titles demonstrated on LG displays.

Blurring the line between the real and the virtual, LG’s newest UltraGear monitors empower gamers to experience breathtaking immersion with hyper-realistic picture quality and incredible speed. Employing a 1ms Nano IPS display with wide color gamut and super-fast 144Hz refresh rate, these LG monitors are compatible with both G-SYNC and VESA DisplayHDR 600, making them more than capable of meeting the needs of the most demanding gamers.

LG’s dual exhibition booths attracted an excess of 11,000 visitors with more than 7,200 participating in a tournament that allowed them to experience first-hand the LG gaming advantage.

LG’s exhibits were also graced by special guests GRamers, a team of Greek gamers and esports experts with a widely-followed YouTube channel. The members of GRamers spent time with their fans, posing for selfies and even took part in mini Fortnite tournaments where the winners were awarded special prizes from LG.

Through active involvement in Greece’s Gameathlon, LG demonstrated what more and more gamers worldwide have come to understand – that the company is as serious about gaming as they are. The latest UltraGear™ monitors and OLED TV lineup from LG are engineered for unforgettable gaming experiences. 

 

LG @ GAMEATHLON WINTER 2020
https://youtu.be/DZXNfLUEZSY

 

By LG Greece Staff

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[Check out the first and second episodes of the FIRST TO MARKET series.]

The final stop on our tour of LG “firsts” the past decade brings us to the world of mobile where LG has routinely found new ways to break through technological barriers and propel the user experience forward.

A decade ago finds LG at Mobile World Congress (MWC) 2011 in Barcelona making waves with the unveiling of the LG Optimus 3D. The eagerly-awaited smartphone ushered in a new era, offering consumers the world’s first full 3D experience on a mobile platform, complete with the ability to shoot, view and share 3D content without cumbersome glasses.

2011 was also the year LG pushed the envelope with the international launch of the world’s first dual-core smartphone, LG Optimus 2X. Powered by the NVIDIA^® Tegra™ 2 mobile dual-core processor, the LG Optimus 2X offered key advantages over its single-core competitors, including speedier web browsing and gaming performance.

Jumping forward to 2011, LG wowed visitors to MWC that year with the first-ever demonstration of voice-to-video conversion over an LTE network. This groundbreaking tech enabled users to switch seamlessly between high-quality voice call and high-resolution video call in real time. The company also showed off a new service that made it possible to share videos while recording.

That same year, LG set the benchmark for the premium mobile market with the LG Optimus G, the first handset in the world to boast Qualcomm’s legendary Snapdragon™ S4 Pro Quad-Core processor. With the fastest processor in the industry, a polished design and an array of unique UX features, the Optimus G became an instant LG classic.

Always staying ahead of the curve, LG unveiled the LG G Flex in 2013, the first curved smartphone designed to follow the contour of the user’s face. Leveraging a flexible P-OLED display and the industry’s first curved smartphone battery, the G Flex was a genuine innovation and a worthy addition to the company’s popular G series.

2013 also saw LG reveal its Wireless Ultra High Definition (Ultra HD) Transmission technology at MWC in Barcelona. This exciting, new tech gave users the ability to display games and other content from their smartphones on an Ultra HD TV via wireless connection with minimal loss of data or lag. Automatically adjusting any content for optimal quality on the TV’s high-resolution screen, LG’s mobile innovation ensured flawless pictures and immersive fun on a grander scale.

The company’s leadership in display technology was highlighted in 2014 with the unveiling of LG G3. Packing a Quad HD display (1,440 x 2,560 pixels), LG’s most popular smartphone to date introduced the world to the sharpest picture quality yet seen on a mobile device. LG G3 also added a unique twist to the standard selfie by incorporating gestures into the process. Pressing the shutter button when taking a selfie became infinitely easier with the LG G3, which triggered a three-second shutter timer when it sensed the presence of a clenching hand in the picture frame.

In 2015, LG continued to push the envelope when it introduced the first global flagship phone with a wide angle lens. The LG V10, with its 5MP dual front cameras, could capture normal 80^o selfies or 120^o wide angle shots. The wide selfie lens allowed for larger groups and more background without the need of a selfie stick.

LG has associated with delivering the very best in mobile audio technology longer than any other smartphone brand. This reputation was enhanced in 2016 with LG Stylus 2, the very first smartphone to feature the DAB+ standard for digital radio broadcasting. LG Stylis 2 with DAB+ granted users access to a huge number of channels, each one offering audio clarity far beyond that of traditional FM.

In 2017, LG gave consumers the cinematic experience many had been waiting for with the announcement of LG G6 with Dolby Vision and HDR10 support. The only mobile device at the time to offer Dolby’s dynamic video format, the G6 provided movie theater-quality visuals that could be enjoyed anywhere, any time.

With its experience, breadth of expertise and technological capabilities, LG is set to continue its pioneering ways in 2020 and beyond. The company’s stellar record of product “firsts” is matched only by its ingenuity, creativity and passion for making life better with every innovation.

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In the initial installment of this series on “LG firsts,” we highlighted the company’s industry-leading home appliances. Now we turn the spotlight to the company’s pioneering achievements in display and audio technologies. From living room TVs to retail digital signs to wireless party speakers, LG has consistently demonstrated its ability to lead from the front with products that refuse to fit neatly into a particular expectation or category.

Let’s take a look at LG’s firsts in display and audio innovations over the past decade.

In 2012, LG wowed consumers with the first-ever 84-inch 4K 3D TV. Pushing eight million pixels or four times the resolution of existing Full HD TVs, the groundbreaking TV produced astonishingly clear and thrillingly real 3D images – adding a new dimension to home entertainment.

Photo Credit: iTers News

2012 saw LG announce LG TONE+™, the very first behind-the-neck Bluetooth stereo headset with Voice over LTE (VoLTE) support. With this patented design, LG was able to include convenient and intuitive controls to enable calls and listen to music without to take one’s phone out of the pocket. All this with battery life that was unmatched in the wireless headset category at the time.

Photo Credit: Bluetooth Koptelefoon

A year after introducing its first OLED TV, LG ushered in a new chapter in the history of television when it became the first company in the industry to commercialize 4K OLED TV. The most advanced TV technology of its time, the 65-inch and 77-inch models delivered an unbeatable combination of lifelike colors, infinite contrast and 4K resolution all within an ergonomically curved screen.

LG has also raised the bar for audio performance with unique products and specialized technologies that enhance the listening experience. TONE Studio, for example, was the first wearable audio device to deliver 3D surround sound on-the-go when it arrived in stores in 2017. LG TONE Studio was specifically designed to provide high quality, realistic 3D sound while still allowing wearers to stay safe by hearing what was going on around them.

At IFA 2018 in Berlin, LG stunned with another first: 8K OLED TV. Featuring an imposing yet incredibly slim 88-inch screen, the 33 million pixel TV showcases the superiority of OLED on a grand scale and illustrates how LG continues to pull out all the stops to ensure the most compelling viewing experience.

LG’s ever-lengthening list of industry firsts also grew recently when the company added support for NVIDIA G-SYNC^® to its OLED TVs, giving gamers the big-screen experience they’ve always dreamed of. Offering blazing speed and stunning color reproduction, LG’s latest OLED models have been validated through NVIDIA G-SYNC Compatible testing for their ability to ensure smooth, thoroughly immersive gaming without any distracting flickering, tearing or stuttering.

Which brings us to this year’s first – the world’s first rollable TV, thanks again to OLED technology. An unprecedented creation that redefined the television category and captured the imagination of the world, this one-of-a-kind product will roll out this year boasting a whole new level of spatial integration. Not only does the TV’s unmatched thin screen roll up on command, it delivers the same perfect, immersive picture quality that LG OLED is known for.

Through fearless innovation and a dogged determination to create more value for consumers, LG has given life to many revolutionary products and never-before-seen technologies. Stay tuned for the third and final installment of FIRST TO MARKET here at LG Beyond News.

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