By LG India Staff

More and more, water scarcity is becoming a very serious global issue. No less than four billion humans are faced with a lack of clean, safe drinking water at least one month of every year while more than half a billion worldwide live with the challenges of extreme water scarcity year round. The proliferation of single-use plastic items such as bottles, straws and bags, is only making matters worse, being a significant cause of the water pollution that ultimately restricts people’s access to drinkable, contaminate-free water.

To address the problem and help effect lasting, positive change, LG India initiated the LG Eco Agents of Change campaign focusing on teaching the nation’s youth about the importance of water conservation, the need to improve access to safe drinking water and the dangers of single-use plastics. The program aims to empower tomorrow’s leaders with an important message to spread to a wider audience and future generations.

LG India teamed up with a total of 50 schools from 10 cities nationwide, nominating more than 350 teachers with backgrounds in science and environmental studies to receive training kits and online support from LG’s Eco Agents of Change NGO partner, Forum for Organized Resource Conservation and Enhancement (FORCE). With this new-found knowledge, students were empowered to become Eco Warriors.

As part of the campaign, these students were encouraged to develop presentations to demonstrate water conservation and the importance of safe drinking water. Creative exhibits included rain harvesting, drip irrigation systems and water filtration using sand, gravel and charcoal. The youngsters also presented various creative solutions to reuse and repurpose disposable plastics into shopping bags, planters, even a chandelier!

Participating students also held rallies and put on performances, encouraging all members of the community to do their part in combating the issues of water scarcity and plastic pollution. The involvement of local VIPs and government officials helped to spread the campaign’s important message to a national audience. Currently, the program is engaging approximately 2,800 students and more than 250 teachers.

As part of the campaign, LG India donated and installed 20 LG water purifiers (model LG WW182EP) in the schools participating in the campaign in Kolkata, Bangalore, Chandigarh and Lucknow. LG’s water purifiers deliver True Filtration through an advanced multi-stage reverse osmosis (RO) system that removes contaminants as small as 0.0001-micrometer in size and employ stainless steel tanks to ensure greater hygiene where clean, reliable drinking water is not always available.

LG Eco Agents of Change is an ongoing project that fits in with LG’s global program of working collaboratively with locals to make life better. In this particular instance, LG has enlisted the help of India’s young to change people’s behaviors and pave the way to a healthier environment with increased access to one of Earth’s most precious resources: clean water.

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Consumers have always coveted the ability to communicate on the run, untethered by wires or cables. But who could have predicted that the smartphone of 2019 would also be the ultimate entertainment device, surpassing the desktop PC, the laptop and even the living room TV for entertainment value? What’s more, who could have imagined five years ago that the mobile phone could one day compete with dedicated gaming consoles as a gaming platform? After all, the global electronic game market is expected to grow to more than USD 180 billion by 2021 with mobile games making up the majority of this growth.^*

So it should come as no surprise that device makers are looking at this segment as a huge opportunity.

The upcoming LG G8X^ThinQ is the successor to the LG V50^ThinQ and carries over its unique feature – a removable second display. In the V50^ThinQ, LG Dual Screen provides a new level of on-the-go multitasking excellence while offering gamers the perfect platform for an enhanced user experience in mobile gaming. But with LG V50 only offered in 5G, the majority of the world never got a chance to experience LG Dual Screen.

With the LTE-capable LG G8X^ThinQ and Dual Screen consumers no longer have to be content gaming on PCs or consoles. Here are six reasons why the LG G8X^ThinQ is the perfect gaming device for today’s mobile generation:

1. Customizable LG Game Pad

As one of the most compelling uses of the second display for gamers, the LG Dual Screen comes with a full-sized touchscreen controller. Users can take advantage of the LG Game Pad with any mobile game that supports an external controller in order to enjoy an unobstructed view of the main display and the action taking place on it. Users can choose from a range of configurations specialized for shooting, racing, action and sports or they can design their own game pad in minutes.

2. Video Gaming Tips

With the extra screen real estate and enhanced level of multitasking provided by the LG Dual Screen, gamers in need of tips to get through tough levels can pull up hint videos without missing a beat. With two displays, users can level up their gaming skills by keep the game in play on one screen while picking up tips from other players on the other screen. The Game Launcher app on the LG Dual Screen even includes a shortcut to YouTube’s Gaming Channel for faster access.

3. Keep Connected in Real Time

Users can stay in the gaming action even while chatting with friends or fellow gamers. Whether communicating with your team or texting friends or family, multitasking on LG Dual Screen is as easy as can be. No need to interrupt the game to respond to an urgent message. As far as your friends and family are concerned, you’re always connected!

4. See Better, See More

For gamers, details can mean the difference between glory and death. LG G8X^ThinQ offers the ability to make gamma correction on the display, which brightens the dark and shadowed areas in games and video without washing out the rest of the screen. So when your FPS character is navigating a pitch dark tunnel in the middle of the night, you won’t get caught off-guard by the enemy around the corner!

5. Audio Immersion with Vivid Stereo Sound

Long recognized for its high quality smartphone audio, LG doesn’t disappoint with its newest flagship device. With two 1.2W speakers on both ends of the display and 32-bit Hi-Fi Quad DAC tuned by Meridian Audio, LG G8X^ThinQ produces crisp audio that with a mesmerizing 3D effect. When gaming on LG G8X^ThinQ, spatial audio allows players to sense which direction the enemy is approaching from.

6. High Performance Gaming Chipset

A great gaming smartphone needs the best chipset for seamless performance. The LG G8X^ThinQ is powered by the Qualcomm^® Snapdragon™ 855 Mobile Platform, a high-performance processor that enables fast data transfer without latency or lag for streaming high quality content and for running multiple applications simultaneously on the LG Dual Screen. With the high practicality of the LG Dual Screen optimized for multitasking and backed by excellent hardware, the LG G8X^ThinQ is a smartphone that’s perfect for gaming.

 

LG G8X THINQ & DUAL SCREEN: LG GAME PAD

https://www.youtube.com/watch?v=dg-D5k4ERjo&feature=emb_title

 

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*According to Newzoo, a leading analytics firm focused on games, esports and mobile.

LG threw the ultimate home entertainment-themed party with a multi-room pop-up bar in New York City last week and invited guests to raise a glass to the industry’s first-ever refrigerator to produce large, slow-melting ice – LG InstaView™ Door-in-Door^® Refrigerators with Craft Ice.™

Throughout the weekend, more than 2,000 guests made themselves at home and enjoyed artfully crafted libations by top mixologists like Pernod Ricard’s national mixologist, Jane Danger (Mother of Pearl beverage director), Elliot Clark (Apartment Bartender founder), Stacie Grissom (Garden Cocktail blogger) and Rael Petit (Tribeca Grand Hotel food and beverage manager).

Along with cooling and styling upgrades, the new LG InstaView Refrigerators are the first and only to produce automatically three custom types of ice: slow-melting, round LG Craft Ice in the freezer drawer, and cubed and crushed ice in the door. And with LG’s new measured water dispenser, consumers can expertly create the perfect drink right at home – from craft cocktails and whiskey to lemonade and iced coffee.

At the The Craft Ice House by LG, guests experienced first-hand how LG InstaView Refrigerators with Craft Ice take home entertaining to the next level while enjoying artfully crafted (and complimentary) cocktails and mocktails created by leading local mixologists featuring LG’s exclusive Craft Ice, along with live music, games and an epic cocktail competition between two iconic ices: Vanilla Ice and Ice-T.

The Craft Ice House features four distinct home settings – a family room, garden patio, whiskey library and game room – with each demonstrating how LG InstaView Refrigerators are the ultimate home entertaining advantage. LG QuadWash™ dishwashers with TrueSteam^® were on hand to handle the cleanup all the while eliminating water spots on glassware by up to 60 percent.*

More information on LG InstaView Refrigerators with Craft Ice can be found at www.LGCraftIce.com.

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*    Percent in water spot reduction compared to comparable LG non-steam dishwasher on Delicate Wash cycle. Results may vary by model. Results based on test with LG LDF7774ST as of Feb. 2018.

As a first time participant of London Design Festival, the team behind LG SIGNATURE wanted to clearly communicate the uncompromising design and advanced functionality behind the premium home appliance and consumer electronics brand and generate healthy, fun conversation in the process. For ten days before the festival, LG featured a 30-second promotional video for LG SIGNATURE on its outdoor billboards in Piccadilly Circus that reached more than million Londoners every day.

LG SIGNATURE’s exhibition space was designed in collaboration with Wallpaper, the U.K. based design, fashion and lifestyle magazine. Held in historic Somerset House, the exclusive event was attended by over 100 guests that included media, high society VIPs and prominent members of the design and luxury world. The bustling venue became the place for in-depth discussions about design and technology.

Visitors were able to experience the latest range of LG SIGNATURE products alongside a series of stunning sculptures sharing the ultra-premium brand’s minimalist aesthetic. The latest range of LG SIGNATURE products includes the OLED TV W, French Door Refrigerator and Bottom-freezer Refrigerator, Wine Cellar, Washer & Dryer, Air Purifier and Air Conditioner.

But the main highlight was Masters’ Talk, an exclusive lecture and a panel discussion highlighting the close relationship between art and technology. Led by Massimiliano and Doriana Fuksas, the husband-and-wife team behind renowned architecture firm, Studio Fuksas, the lecture shed light on the couple’s design philosophy and their distinctive architectural creations.

A panel discussion followed the informative talk session with Massimiliano Fuksas joined by the respected independent watchmaker Antoine Preziuso, visual artist and founder Matt Clark of London-based collective United Visual Artists (UVA) and Chung Wook-jun, head of Home Appliance & Air Solution Design Lab at LG Electronics.

“Technology, especially when it reaches a certain level that cannot be imitated, becomes a part of the beauty and the value,” said Antoine Preziuso, the bespoke timepiece maker who is highly revered for his revolutionary triple tourbillon design. “LG SIGNATURE products, the integration of most advanced technology and design, are of great beauty and beauty is a promise of happiness.”

The Studio Fuksas team stressed the value of architecture that combines beauty with advanced technology. “True masterpieces are about perfect harmony between the beauty you want to create and technology that was carefully measured to capture that moment of art, giving people a glimpse of something that it truly great, better than that they ever imagined,” said Massimiliano Fuksas.

Visual artist Matt Clark emphasized the importance of essence in design. “Just like LG SIGNATURE OLED TV can be used as a kind of light-emitting canvas, art and technology will continue to work together, opening up a whole new area of potential,” he said. “Although the technology constantly changes, the most important thing is the concept, essence that’s meant to be communicated.”

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“Resolution is a measure of the ability to discriminate picture detail
i.e. the ability to distinguish two adjacent spots on the screen.” ¹ 

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With the advent of larger screens and 8K display technology it’s more important for consumers to understand how resolution impacts the delivery of true-to-life viewing experience. There are some key concepts that need to be taken into consideration when evaluating the quality of high resolution displays and TVs, especially 8K TVs.

Resolution and Display Quality
8K is the highest definition for televisions available on the market today. 8K TV has four times the number of pixels as 4K TVs, also known as Ultra High Definition (Ultra HD). Consumers today have come to equate the number of pixels on a screen with display quality and typically assume that the more pixels a display has, the better the display will look.

But simply counting pixels fails to capture other important elements of modern display quality, including the resolution the viewer actually sees. Resolution is often confused with horizontal pixel count such 3,840 pixels (4K) and 7,680 pixels (8K). What’s certain is that a poorly designed display will have lower display quality (i.e. image or text blurriness) even with a high pixel count if adjacent pixels are not clearly distinguishable from one another.

“Resolution is the number of pixels (or lines) that can be
adequately distinguished across the screen.” ²

For this reason, the industry standards organization, the International Committee for Display Metrology (ICDM), established an international set of guidelines for resolution measurement that take such factors into consideration.

International Standard For Resolution
The work of the ICDM, comprised of scientists, engineers, corporate researchers and key members of the display industry, cannot be understated. Without TV measurement standards, it would be impossible for consumers to be able to distinguish one product from another because none of the marketing claims could be confirmed. That’s why major display manufacturers such as LG Electronics and Samsung Electronics are members of the ICDM and pledge to abide by the organization’s recommendations.

The ICDM states that Contrast Modulation (CM), rather than pixel count, most accurately and adequately measures true display resolution and recommends that manufacturers adopt CM when describing resolution quality. This standard of using Contrast Modulation has been adopted by other international standards setting bodies such as the ISO (International Organization for Standardization).

“Contrast modulation (Michelson contrast) is considered by some
to be the best and most complete single-metric description
of the ability of a display to exhibit information.” ³

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Contrast Modulation measures the ability to distinguish a pattern of alternating white and black lines (representative of pixels) and is expressed as a percentage or ratio. Under the ICDM’s standard for measuring display performance (Information Display Measurements Standard 7.8), contrast modulation is calculated as follows:

Lw and Lk indicate the luminance of white and black lines. The higher the CM percentage, the clearer the images and text on a display will appear:

For industry consistency, the ICDM established minimum Contrast Modulation standards. For text and graphics, that threshold is 50 percent or more while for images, the minimum is 25 percent. Although the ICDM has different recommendations for text and graphics than for images, the generally accepted combined minimum is 50 percent. In other words, a TV with a width of 7,680 pixels is only truly 8K if it satisfies the 50 percent minimum Contrast Modulation threshold otherwise it cannot be called “real 8K”.

LG Satisfies The Standards
In tests run in accordance with display industry standards mentioned above, both LG SIGNATURE OLED 8K and LG 8K NanoCell TV recorded a CM in the 90 percent range, satisfying the industry standard by a wide margin. International testing and ratings agency Intertek tested LG’s 75-inch NanoCell 8K television and found that the unit easily met the CM standard set by ICDM using an 8K test pattern. According to Intertek, the LG TV measured 90 percent CM on the horizontal axis and 91 percent vertically. Another world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE) , tested the same LG TV model and reported similar results with CM measurements in the 90 percent range.

The Picture Is Clear
By using consistent display measurement methodologies, consumers no longer have to guess if the product description they’re reading is consistent from one model to the next. But for standards to work, industry members must commit. There is no debate that Contrast Modulation is the most honest and accurate method for measuring and reporting resolution. What’s critical now is for manufacturers to adhere to the standards that they have committed to follow.

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¹ IDMS, Information Display Measurements Standard, Section 7.8, page 131.
² IDMS, Information Display Measurements Standard, Glossary Appendix D, page 537.
³ IDMS, Information Display Measurements Standard, Section 7.8, page 131.