Even with talent and drive, a high percentage of youngsters seeking to enter the creative industry and share their unique gifts with the world rarely get the opportunity to do so. The reasons range from a lack of educational support as well as other factors completely beyond their control.

The LG team in the UK has long been passionate about giving youth the chance to reach their full potential. So, in collaboration with two experienced partners – creative agency Brand & Deliver (B&D) and The Liminality Group (TLG), a charitable organization committed to changing the trajectory of at-risk children and young people – the team developed a unique way to provide disadvantaged teens with a real taste of the creative industry.

During a three-week long virtual summer work experience program, LG and its partners selected 10 eager young people between the ages of 12-18 to provide them with a unique opportunity to network and lay the groundwork for their possible careers. As part of the program, LG UK provided every participant with a new LG gram 17 laptop that they could utilize for the duration of the project to connect to one another and the facilitators via video conference.

With their new tool at their disposal, participants were able to engage in regular video calls with B&D creatives and join workshops with TLG associates who provided advice, support and guidance to develop a campaign to launch the new LG CineBeam Laser 4K projector. Each week, the students learned a new marketing subject, knowledge that they could apply toward their task at hand. Topics ranged from creating a brand, developing a storyboard and editing videos, all skills that are crucial to succeed in today’s creative world.

Although the virtual program was something completely new and different for these students, everyone fully embraced the experience, absorbing as much as they could and supporting one another to realize their dreams.

“Thanks to the B&D team, LG and TLG for an incredible experience, I never thought I’d be working on marketing a product for LG,” said one participant. “We just don’t get taught this stuff at school, so it was amazing to be shown how it’s really done.”

The program culminated with the students pitching their work to the head of marketing for LG’s UK office, Carolyn Anderson. Congratulating everyone on a job well done, Anderson surprised the participants by informing them that they could keep the LG gram laptops that they had become attached to for the past three weeks. Each student also received a professionally designed portfolio to showcase all of their work, a glowing report to their school head and signed references from LG UK and B&D.

“We’re proud to have been part of something that we hope will have a positive impact on the lives of these young people, each of whom deserves a future as bright as anyone else’s,” said Anderson.

LG plans to make this Summer Work Experience Programme an annual event as part of its mission to ensure that “Life’s Good” for not only its customers, but for tomorrow’s creators and innovators as well. Because life can only get better if today’s youth have an opportunity share their unique gifts with the world.

By LG UK Staff

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Large-screen handsets together with on-demand streaming platforms and high-speed internet has changed the way people consume content, with many preferring to get their screen-time in while sitting on the train or eating lunch in the park, instead of at home in front of the living room TV. Today, the ubiquitous smartphone, now in its second decade of existence, provides the view-anywhere experience that TVs never could.

Say hello to LG WING.

LG WING is a different take on the larger screen concept. Out of the box, LG WING looks like a conventional, modern smartphone, albeit a very stylish one. But with a flick of the thumb, the front of the phone swivels up 90-degrees to reveal another screen, which opens up a whole host of new possibilities.

Let’s take a look at three different ways LG WING makes enjoying content better and expands the entire user experience.

1. Uninterrupted, Immersive Mobile Viewing Experience

Let’s admit it. Notifications have gotten out of hand. Nothing puts the brakes on an immersive viewing experience like a constant stream of notifications that appear every few seconds over your favorite program. With LG WING, you need never suffer from pop-ups blocking your view again, as all alerts can easily be shifted to the 3.9-inch Second Screen – keeping the spacious 6.8-inch FHD+ 20.5:9 aspect ratio Main Screen free for uninterrupted content enjoyment. What’s more, there’s no notch or punch hole thanks to a clever 32MP Pop Up Camera that remains hidden from sight until needed.

The Second Screen can also function as the Media Controller, a useful feature that prevents your fingers from obscuring the Main Screen when adjusting volume or brightness. And if you’d rather just see the time and date on the Second Screen while watching a movie or show, simply activate Grip Lock to ignore accidental screen taps. LG WING’s Swivel Mode was designed so that only one hand is needed to comfortably grip the device when watching content in landscape on the Main Screen.

2. Evolved Multitasking Capability ^*

LG WING expands the user experience by delivering next-level multitasking with the ability to run two apps simultaneously, one on each display. By accessing YouTube via the Naver Whale browser – customized specifically for LG WING – you can enjoy videos on the Main Screen while browsing or leaving comments on the Second Screen. Watch a live sports match in stunning full screen while simultaneously arguing over each play with friends and family.

Multitasking isn’t the only beneficiary of two screen. Imagine trying to follow directions when a call comes in. Normally the call screen would replace the map on your display leaving you stranded. With LG WING, the navigation screen stays open on the Main Screen, allowing you to answer the call on the Second Screen, keeping you on track to your appointment.

3. Unique Content Creation Features

The unique form factor of LG’s new smartphone enables exceptional, new content-creation tools for users who love to record all aspects of their lives with their smartphones. Available in Swivel Mode, the Gimbal Motion Camera utilizes six motion sensors in the phone to allow creators the ability to capture smoother, steadier videos and pictures. LG WING provides much of the functionality of an actual gimbal – including a joystick for controlling the camera angle without moving the phone – without the bulk or expense.

One setting, First Person View (FPV) Mode, is ideal for action type shots when you want to capture what a scene looks like from your perspective. Another setting, Follow Mode, forces the LG WING camera to follow your movements smoothly, staying level and turning more deliberately when you move your hand to point to another object.

As the first device from LG’s Explorer Project, LG WING represents a new step forward for the mobile viewing experience and a much overdue evolution of the smartphone user experience. And based on early reviews from tech pundits, it might be the best example of innovation, functional design and problem solving seen in the smartphone space in years.

Visit http://lgwing.me/Virtual_Unboxing to experience LG WING for yourself and if you’re an interested developer, go to http://mobile.developer.lge.com to learn more about creating unique applications for LG WING.

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^* Features may vary depending on the apps or browsers.

LG GALLERY DESIGN TV displaying Karim Rashid’s painting, DREAMSKAPE

For Karim Rashid, being able to enjoy his paintings at home means turning off the TV.

Widely considered one of the best industrial designers in the world, Karim is the winner of many prestigious industry awards, including this year’s Lifetime Achievement Award from the American Prize for Design, numerous IF Product Design awards and the Brooklyn Museum of Art’s Designer of the Year recognition in 1998. His work can be seen in the permanent collections of art galleries around the globe and his prolific and varied creations boasts many internationally-successful products such as the celebrated Woopy chair, Garbo trash can and Bobble water flask.

Karim’s work is at once familiar and refreshingly different, with the designer taking ordinary objects and reimagining them with his distinctive take on minimalism and signature use of bright colors. Affectionately called the “Prince of Plastic” by TIME magazine for his appreciation of man-made materials, Karim feels strongly that innovation and technology are essential to good design– a view that is shared by LG Electronics (LG).

18 IKONS

It is this combination of innovation and technology that Karim Rashid recognized in the company’s exquisite LG GALLERY DESIGN TVs, two which found a home in the designer’s ultra-modern Manhattan penthouse. With two bedrooms, two bathrooms, plus a private rooftop, the luxury apartment covers almost 1,340 square feet and has an aesthetic that is immediately recognizable as Karim’s.

In the spacious open-plan living/dining area hangs the designer’s wallcovering for Marburg, the German company famed for its high-end wallpaper and wall dressings, and a full-sized mirror he created for Belgium-based Deknudt. In the center of the wall hangs a 77-inch LG GALLERY DESIGN TV. Mounted flush to the wall, the TV functions as a large digital canvas when not in use, leveraging LG’s unrivalled self-lit OLED technology to bring the vibrant colors of Karim’s unique artworks – and those of his favorite artists – to life.

KOSMOS

“They are all very colorful works speaking about a digipop language, that makes me feel alive. The colors, in combination with the objects, give me a sense of minimalism and energy,” explained Karim.

With its self-lighting pixels, LG GALLERY DESIGN TV delivers incredibly lifelike images that look sublime from any viewing angle. Rich, accurate colors and exceptional contrast create an almost-palpable sense of three-dimensional space on screen and serve to make any content more compelling.

KARMA

The TV’s minimal, wall-friendly design also resonated with Karim, its sleekness complementing his living area’s curated collection of objects and furniture – including pieces from the likes of BoConcept, Tonelli and Slide – without intruding the space. Not content with just one, another 55-inch LG GALLERY DESIGN TV resides in the main bedroom, seamlessly blending with the room’s décor and again assuming the role of gallery frame when idle.

And because there’s no need for a TV cabinet, shelf or entertainment unit, Karim’s LG GALLERY DESIGN TVs maximize the potential of his living space, taking up even less room than most wall-mountable TVs because they don’t require separate connection boxes. Their slender frames cleverly house all the componentry, concealed in LG’s ingenious, integrated wall mount. The flawlessness of the flush-to-the-wall design instantly adds value to the rooms, improving flow and fitting in effortlessly with his lifestyle.

Karim and INTROVERT

“Innovation and technology are symbiotic with design, they’re inseparable,” said Karim. “LG GALLERY DESIGN TV is quite beautiful… it feels less like television, it doesn’t have that kind of intrusion into my living room like a big object.”

If an endorsement by one of the world’s preeminent industrial designers is anything to go on, LG GALLERY DESIGN TV is just as much an art-object as it is a TV. With its scant depth, whisper thin frame and gapless mount, the TV integrates with its surroundings as no other can. Much like the work of Karim Rashid, LG’s TV is a modern-classic, presenting a unique take on the familiar to provide consumers with a whole new level of functionality and enjoyment.

Check out www.youtube.com/watch?v=15v-tIte7Nk to tour Karim’s stylish Manhattan apartment.

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Photo Credit: casenews

According to the United Nations, about 1.3 billion tonnes of food is wasted each year globally, equivalent to one third of all the food produced for human consumption. The amount of food wasted is more than enough food to feed all the hungry people in the world, more than 800 million mouths! ¹

It is a sad fact that so much food is wasted rather than enjoyed due to the limitations of getting food from where it is to where it needs to be. But individuals can do their part to reduce the amount of food that goes bad. In fact, there is a technology that can help you be a part of the solution and not part of the problem.

Introducing the specialty refrigerator, more familiarly called a “kimchi” refrigerator in Korea, its country of origin.

Some may scoff at the idea of an appliance dedicated to just one type of food but to many Koreans, a kimchi refrigerator is no different than a bread maker, toaster or rice cooker.

Just bigger.

To understand the popularity of a specialty refrigerator originally designed for kimchi requires an understanding of kimchi in Korean’s culture. Kimchi, like sauerkraut and french fries, is a side dish and not meant to be eaten without a main rice or noodle dish. Most non-Koreans may not be aware that there are many different kinds of kimchi. In fact, kimchi can be any fermented vegetable with seasoning and was a way for Koreans to enjoy vegetables year-round before the appearance of refrigerators. Kimchi goes back 3,000 years ago but the type that most people think of when they hear “kimchi” is made of cabbage and was popularized in the early 1600s, with the commercialization of peppers. Back then, kimchi was dipped in salt inside a pottery jar, then buried underground for more thorough fermentation.

When Koreans began to urbanize, there was nowhere to bury and store homemade kimchi for all-year consumption (traditional Koreans today still make kimchi just before winter when cabbage is freshest and most plentiful). Storing kimchi in the family refrigerator meant there was little space for anything else. Hence the need for a separate kimchi refrigerator.

Here are three great reasons why everyone should consider an LG specialty refrigerator for their kitchen:

1. Preserved Foods Taste Better

Not everybody likes kimchi. But if you do, the compartments of the refrigerator feature the company’s exclusive Kimchi L mode, which is great for storing fermented foods but is also excellent at preserving the texture, taste and distinctive flavors of both dry- and wet-aged meat products such as salted pork, cured ham, prime beef and even a fillet.

While conventional refrigerators might be adequate for keeping kimchi edible for a few months, regular fridges were not designed with fermented foods in mind. Invoking Kimchi⁺ mode in LG’s specialty refrigerators increases the production of lactic acid bacteria (of which Leuconostoc ² and the right amount of Lactobacillus are believed to be the key players in kimchi fermentation) by 57 times compared to normal storage mode. ³ This refrigerator can store cheese, pickles, yogurt and sauerkraut perfectly, separately in different compartments.

2. Longer Freshness

Kimchi refrigerators aren’t just about kimchi anymore. In fact, sales of specialty kimchi refrigerators in Korea continue to increase every year even though more Koreans are buying kimchi from the supermarket, negating the need for year-long kimchi storage. This is because Korean families have discovered how good specialty refrigerators are for storing other foods longer than in a typical refrigerator without having to freeze them. Whether it’s vegetables, fruits, cheeses, eggs or bread, a specialty refrigerator does a better job keeping stuff fresher longer.

Case in point, LG’s specialty refrigerator, is 32 percent more efficient than a conventional reciprocating compressor ⁴ due to LG Inverter Linear Compressor’s more precise temperature control. Specially designed Fresh Covers and Fresh Lock Covers seal in cool air, while thicker insulation further aids in minimizing temperature fluctuations. What’s more, LG’s Cooling Care supplies cold air every 6 minutes through 20 air vents located throughout the refrigerator to keep the internal temperature consistent and reduce fluctuation. 

3. Adjustable for Everyone

Each CustomChill^TM Section in LG’s fridge can be individually controlled and comes with various temperature presets for user convenience. With this sort of flexibility, families can designate one section for mom and dad, another for the kids’ snacks, and keep the remaining compartments free for different types of foods. Separate compartments also mean you can keep fruits and vegetables separate to prevent premature riping due to the release of ethylene gas, which speeds up ripening. And each compartment features a deodorizing filter to minimize the mixing of food odors.

With LG’s ingenious specialty refrigerator, you can worry less about that expiration date and enjoy your meals more knowing that your food has been well taken care of in storage.

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¹  Source: https://en.reset.org/knowledge/global-food-waste-and-its-environmental-impact-09122018

² As certified by World Institute of Kimchi.

³ Based on tests conducted at Chosun University comparing the amount of Leuconostoc present in kimchi stored at 25 degrees Celsius (77 degrees Fahrenheit) for a period of 14 days on Kimchi+ and Kimchi M modes. Further tests conducted at Chosun University comparing the amount of Leuconostoc present in kimchi stored at 25 degrees Celsius (77 degrees Fahrenheit) for a period of 14 days on Kimchi+ and Kimchi M modes. Results may vary in actual usage.

⁴ Compared to a refrigerator with conventional LG reciprocating compressor. Based on VDE testing comparing energy consumption between LG model GBB530NSCXE (Recipro Compressor) and GBB530NSQWB (Inverter Linear Compressor). Energy consumption test based on ISO 15502 standar

Photo Credit: Daily Mail, https://rb.gy/i9dauj

Horse racing is an English tradition that goes back much further than the British people’s love of tea and crumpets. The first race likely took place on English soil as early as 200 AD, during the Roman era. Today, horse racing is as popular in England as it ever was but the unusual circumstances of 2020 have forced the sport to undergo some changes.

This year’s Qatar Goodwood Festival, an annual summer horse race in the south of England, took place without live spectators for the first time in its storied history. To recreate some of the fun and excitement of the track without actually being there, LG SIGNATURE hosted a special event for a select group of storytellers. The exclusive affair was held in a private lounge at The Kennels, a sporting club on the Goodwood Estate, and offered a unique, fully-catered experience with a backdrop of LG’s most premium appliances.

Guests included British actress Naomie Harris, chef and model Isaac Carew and influencer Hermione Olivia, each hosting a day with LG SIGNATURE. In the refined surroundings of The Kennels, attendees watched the races live on a breathtaking LG SIGNATURE 77-inch OLED TV while enjoying fine wine chilled to perfection in LG’s Wine Cellar and canapés served fresh from the LG SIGNATURE Refrigerator. Goodwood’s very own tipster was on hand to help the guests place bets on the races, with all winnings donated to Shooting Star Children’s Hospices.

With the track closed to all but jockeys, trainers, essential staff and broadcasting personnel, LG SIGNATURE was a very visible presence at the prestigious event. On the final day of the meet, the LG SIGNATURE Apprentice Handicap Stakes was broadcast live on Racing TV, LG’s prominent branding and all.

LG SIGNATURE also arranged a private tour of Goodwood House, seat of the Duke of Richmond, with guests partaking in the traditional race week portrait on the front steps of the historic estate, socially distanced, of course. The tradition dates back to the 1800s, with photos regularly featuring royalty such as King Edward VII and other notables of English society. On the third day of this year’s event, LG guests were joined by the Duke of Richmond himself for a truly unforgettable group portrait.

Laura Normanton, executive editor at House & Garden magazine, enjoyed the entire experience provided by LG SIGNATURE and was extremely enamored of the Wine Cellar, calling it “the chicest thing ever” while host Hermione Olivia admitted to having eyes for the ZX OLED TV: “I need it for my dream home one day!”

Sophia Charalambous from the Mayfair Times commented, “COVID-19 tried its best to scupper an exciting day at the races, but thanks to LG SIGNATURE, that didn’t happen. We were able to watch all the races from the comfort of The Kennels. Recreating an old photograph on the steps of Goodwood House with fellow guests topped off a fantastic day.”

At a time when most sports clubs are struggling to stay relevant, LG’s support for a celebrated English tradition during trying times delivered an experience to remember for lucky guests. Not only were LG SIGNATURE products perfectly at home in the premium environs of the Goodwood Estate, the special guests who were invited experienced something quite special while staying safe. 

By LG UK Staff

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