REAL 8K OLED AND NANOCELL TVS FROM LG BEGIN GLOBAL ROLLOUT

Three models admiring the LG SIGNATURE OLED 8K TV while it displays an enormous tree

LG’s 8K TVs Satisfy and Exceed Industry Standards for Measurement of Real 8K Resolution

SEOUL, Sep. 3, 2019 — LG Electronics (LG) begins rolling out the world’s first 8K OLED TV (model 88Z9) and its LG 8K NanoCell TV (model 75SM99) this month in global markets starting in Australia, Germany, France, the United Kingdom and the United States. As an emerging leader in 8K technology, LG’s 8K TVs also have the distinction of surpassing the resolution measurement criteria as set forth in the Information Display Measurements Standard (IDMS) established by the respected International Committee for Display Metrology (ICDM) which says that the stated resolution of a display does not depend on only meeting or exceeding a specific number of pixels, but also on whether those pixels can be adequately distinguished from one another in order to deliver the stated resolution.

The ICDM has defined the Contrast Modulation (CM) measurement which describes accurately and quantitatively how distinguishable the neighboring pixels are from each another. For any TV display to deliver the resolution indicated by its pixel count, the ICDM requires the minimum CM value to exceed a threshold of 25 percent for images and 50 percent for text. An 8K TV with a CM value that is lower than these required thresholds does not deliver real 8K, even though the TV may in fact have the sufficient number (7,680 x 4,320) of pixels. Tests performed in accordance with these universally-referenced industry standards resulted in both LG SIGNATURE OLED 8K and LG 8K NanoCell TVs achieving CM values in the 90 percent range, guaranteeing that viewers will be able to actually experience all of the additional detail in the 8K content when viewed on their LG 8K televisions.

LG’s 8K TVs stun with lavish detail and vibrant, lifelike colors that stand as testament to LG’s unrivalled display technology. As the world’s first 8K OLED TV not to mention LG’s largest OLED TV to date, the 88-inch LG SIGNATURE OLED 8K TV (model 88Z9) delivers 8K Ultra HD resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a UHD TV. A winner of this year’s iF Design Award and Red Dot Award, LG SIGNATURE OLED 8K boasts a sophisticated, minimalist design that features a brushed aluminum stand and a virtually bezel-less display, and comes with an integrated 80W speaker system for powerful sound.

LG’s 75-inch 8K NanoCell TV also delivers a total immersive experience thanks to an 8K picture with impressive color, contrast and detail. LG’s Nano Display technology renders stunningly sharp images on a truly grand scale. Nano Color filters out impurities to enhance color reproduction and Nano Black – advanced Full Array Local Dimming Pro technology optimized for 8K – precisely controls the TV’s backlighting for deeper blacks and greater contrast.

Both 8K TVs boast effective 8K upscaling and improved noise reduction, upgraded from four- to up to six-steps. The result is a seamless 8K picture when converting content from native 4K (3,840 x 2,160) or Full HD (1,920 x 1,080). This first-class performance is enhanced by LG’s second-generation α (Alpha) 9 Gen 2 8K intelligent processor. LG’s advanced chip elevates picture and sound quality using deep learning technology and access to an extensive database, enabling it to recognize source quality and optimize any kind of content. The α9 Gen 2 8K also analyzes ambient conditions to achieve the perfect level of screen brightness at all times.

Rich, resonant audio complements the stellar visual output of the TVs to further enhance viewer immersion. An intelligent algorithm can up-mix two-channel audio to virtual 5.1 surround sound, supplying a three-dimensional soundscape that brings movies, music and sporting events roaring to life. The TVs are also WiSA Ready for wireless home theater with uncompressed 16-bit audio on up to 5.1 channels; an outstanding way to experience the dynamic, crystal-clear sound of Dolby Atmos.

To guarantee memorable, cinematic viewing sessions, LG 8K OLED TV and 8K NanoCell TV feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolor up to 4K and HLG and HDR10 up to 8K.

LG has also future-proofed its 8K TVs by providing four ports that support HDMI 2.1 specifications, which will allow viewers to enjoy 8K content at 60 frames per second. LG 8K TVs are also compatible with automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

For even greater convenience, both the 88Z9 and 75SM99 models will support Apple AirPlay 2 and HomeKit, and be available in over 140 markets.

In select markets these TVs offer built-in versions of the Google Assistant and Amazon Alexa, providing easy voice control of the TV and connected smart devices and making it simple for users to get the information they want.

“The new 8K TVs show that LG is deeply committed to providing consumers with real 8K as defined by established display industry standards,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. “LG 8K OLED and NanoCell TVs aren’t just TVs with more pixels, they also deliver all of our latest display technologies.”

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LG WASHING MACHINES WITH ARTIFICIAL INTELLIGENCE AND DIRECT DRIVE MOTOR ROLL OUT REGION-WIDE

LG washing machine with AI DD™ in a laundry room

By Making a Great Front-Loader Even Smarter,
LG Delivers a New Level of Consumer Convenience to Europeans

SEOUL, Sep. 2, 2019 — LG Electronics (LG) is expanding the availability of its innovative front-loader washing machines with ThinQ AI powered by the company’s proprietary Direct Drive™ to most European markets by the end of the year. With the benefits of AI DD™ the new washers are able to deliver thorough yet gentle cleaning by determining the weight and fabric characteristics of each load to deliver faster and better laundry results.

LG’s AI DD technology leverages big data on twenty thousand pieces of information related to washer usage and applies settings based on the volume and delicateness of the garments in each load of laundry to provide the enhanced washing cycle. This guarantees exceptionally clean laundry every time with the added benefit of an 18 percent reduction in damage to the clothes, prolonging the life of every wardrobe.^*

LG’s TurboWash™ 360 feature delivers the convenience of a shorter laundry day without compromising cleanliness, requiring just 39 minutes to complete a full wash cycle. And 3D Multi Spray also helps get clothes clean in less time by shooting jets of water in four different directions simultaneously for more stain-fighting coverage. Customers can save even more time by pairing the LG AI DD washing machine with LG MiniWash which fits directly underneath to create a TWINWash™ system to handle two loads of laundry at once.

Boasting the durability and efficiency that European consumers demand, LG AI DD washing machines deliver an efficient energy rating of A+++-50 percent in no small part due to LG’s inverter technology, guaranteed by a 10-year warranty. For additional user convenience, LG AI DD washers can be managed using voice commands from a connected AI speaker as well as controlled and monitored with the ThinQ mobile app.

“The combination of ThinQ AI with LG’s proven Direct Drive technology delivers customer benefits that are more significant than anything in the evolution of washing machines in the past century,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “It is this kind of innovation that is required to win the hearts and minds of European consumers who expect nothing but the best in their home appliances.”

At LG’s booth in Hall 18 of Messe Berlin during IFA 2019 (September 6-11), LG will offer an interactive experience with a game that showcases the power of AI DD and demonstrates how it delivers an optimized washing performance in a fun and entertaining way. Learn more by following LG’s IFA activities on social media at #LGIFA2019.

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^* On Cotton cycle setting with 2kg of laundry compared to conventional LG washing machine model FC1450S2W. Tested by Intertek in March 2019, results may differ depending on load composition and environmental factors.

LG INTRODUCES AI-POWERED CUSTOMER CARE SERVICE TO EUROPE

Hand reaching out to a smartphone displaying Device Usage History featuring an LG bottom-freezer refrigerator and TWINWash™ washing machine in the lower left corner

Proactive Customer Care Delivers Human Understanding with AI Efficiency

SEOUL, Aug. 29, 2019 — IFA 2019 will be the European launching pad for LG Electronics’ (LG) innovative AI-infused customer service solution, Proactive Customer Care. The service leverages the company’s advanced ThinQ AI to provide personalized support, alerting users to issues with their LG appliance and offering helpful tips and solutions for performance and long product life. The service will initially support LG’s newest front-load washing machines and bottom-freezer refrigerators in France, Germany, Italy, Spain and the United Kingdom this year to be followed by other key markets in Europe and North America in 2020.

Using the latest in AI technology, LG Proactive Customer Care is designed to inform LG smart appliance owners of potential problems before they even occur. It can expedite technician visits, if needed, and offer guidance on how to keep LG’s products functioning. Users can take advantage of the service by registering and connecting their appliances via the free LG ThinQ™ app (for Android and iOS).

LG’s innovative AI customer care solution covers everything from installation to maintenance, determining if the customer’s appliance has been installed and is operating correctly upon activation of the app. Customers are greeted with a newsletter upon activation and alerted if a problem is detected, with detailed instructions on how to resolve the issue. Designed to increase customer satisfaction, LG Proactive Customer care is a one-stop service for all questions about the supported LG product.

For example, Proactive Customer Care continuously monitors the bottom-freezer refrigerator’s temperature and offers guidance on the course of action if a fluctuation in temperature exceeding 3°C is detected. The service looks for issues that could potentially cause increases in energy usage and water consumption and provides corrective guidance to improve efficiency and save money. Owners receive regular email reports detailing their appliance’s performance, notification history and current status with reminders for the time to perform routine maintenance.

“LG Proactive Customer Care is a new paradigm in customer service, one that ensures greater value and peace of mind for owners of our smart home appliances,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop innovative smart home solutions for the European market and deliver new ways to enhance convenience for LG appliance owners.”

Visitors to IFA 2019 from September 6-11 can learn more about LG smart appliances with Proactive Customer Care in Hall 18 of Messe Berlin. Follow LG’s IFA activities on social media using #LGIFA2019.

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LG CINEBEAM 4K BRINGS IMPRESSIVE PICTURE QUALITY AND SMART CONVENIENCE TO EUROPEANS

A view of LG CineBeam 4K UHD projector model HU85L producing incredible natural landscapes in a modern, low-lit living room

Newest Projector Lineup From LG Delivers Superb Cinematic
Viewing Experience Via Advanced Color Technologies

SEOUL, Aug. 28, 2019 — The new CineBeam 4K UHD projector lineup from LG Electronics (LG) being unveiled for the first time to Europeans at IFA 2019 was developed to meet the growing demand for versatile, smart home cinema solutions. Able to produce amazingly sharp, large-scale images, LG’s first Ultra Short Throw (UST) 4K UHD CineBeam Laser projector (model HU85L) and the LG 4K UHD CineBeam LED projector (model HU70L) will be available in Europe starting next month.

Thanks to LG’s innovative Wheel-less Laser and LED technology, both 4K UHD projectors deliver excellent viewing experiences with incredible color accuracy. The new tech helps each model to produce clearer, more distinct images than traditional Digital Light Processing (DLP) projectors with color wheels, and practically eliminates distracting visual artifacts such as the rainbow effect, clouding and color distortion.

The recipient of multiple accolades including the 2019 CES Innovation Award, Red Dot Design Award and iF Design Award, the HU85L uses a three-channel laser system to generate colors with individual red and blue laser light sources with green created by LG’s exclusive Wheel-less Laser and LED technology and another blue light source. This unique configuration results in amazingly accurate colors, achieving 97 percent of the DCI-P3 color space and up to 12-bit color processing for incredibly detailed and vibrant images of up to 2,700 ANSI lumens. And with UST technology, LG HU85L can be set a mere 5.6 centimeters from the wall to project a 90-inch diagonal image or placed 18 centimeters away for a massive 120-inch picture.

The more compact HU70L projector provides an impressive home theater experience with a deep and rich picture up to 140 inches diagonal and brightness of an impressive 1500 ANSI lumens that covers 92 percent of the DCI-P3 color space. The projector employs four LEDs to generate red, green and blue, with the addition of the fourth LED boosting image brightness, contrast and generating more vivid colors with more nuanced tonality (compared to conventional LED projectors) by dynamically adjusting green levels.

With support for HDR10, LG’s new projectors will enthrall viewers with realistic images featuring deeper blacks and brighter colors. TruMotion technology makes pictures even more lifelike, ensuring all on-screen motion is rendered smoothly and naturally. What’s more, the inclusion of LG’s six-step 4K upscaler allows users to view Full HD content in ultra-sharp 4K. Both CineBeam projectors also deliver a plethora of streaming content options as well as various connectivity options including USB, HDMI, Ethernet and wireless mirroring (Android and iOS). Featuring LG’s acclaimed webOS 4.5, users can directly access popular streaming apps including Netflix, Amazon, YouTube and more using the company’s intuitive Magic Remote with backlit buttons for ease of use even in the darkest rooms.

“Our new 4K projectors versatile enough to perform equally well in the home or office,” said Jang Ik-hwan, head of LG’s IT business division. “Featuring new innovations that elevate picture quality and user convenience to a whole new level, LG is redefining the modern projector and continuing to push the boundaries of what’s possible.”

Both LG 4K UHD CineBeam Laser and LG 4K UHD CineBeam LED projectors will be unveiled at the Ellington Hotel in Berlin during IFA 2019. Those interested in experiencing these projectors for themselves are encouraged to contact ym.ko@lge.com for an appointment.

Key Specifications:

		HU85L	HU70L
Projection System		DLP	DLP
Native Resolution		4K UHD (3840 x 2160)	4K UHD (3840 x 2160)
HDR		HDR10	HDR10
Light Source Type		3Ch Laser (Based on Dual Laser – R/B/B(G))	4Ch LED
Life High Brightness		20,000 hours	30,000 hours
Brightness (ANSI Lumen)		2,700	1,500
Contrast Ratio (Full On / Full Off)		2,000,000:1	150,000:1 1
Noise (Typical)	High / Mid / Low	30 / 28 / 26 dB	30 / 28 / 25 dB
Projection Lens	Focus (Auto / Manual)	Manual	Remote Focus (Motorized Focus)
Projection Lens	Zoom	Fixed	1.25x
Projection Image	Screen Size	90-120 inches	60-140 inches
	Set to Wall Lens to Wall	Set to Wall: 100 inches @10cm Lens to Wall: 100 inches @ 42cm	Lens to Wall: 100 inches @ 2.7-3.4m
	Throw Ratio	0.19	1.2-1.5
Sound	Output	5W + 5W Stereo	3W + 3W Stereo
	Dolby Surround Audio	Yes	Yes
	Dolby TMOS Compatible	Yes	Yes
Net Size (W x D x H)		680 x 347 x 128mm	314 x 210 x 95mm
Weight		12.2kg	3.2kg
HDMI		2EA (HDMI 2.0)	2EA (HDMI 2.0)
USB Type-A		2EA (USB 2.0)	2EA (USB 2.0)
USB Type-C (Display, Charging)		1EA (USB 2.0, Display, Power: 5V/1A Out)	1EA (USB 2.0, Display, Power: 5V/1A Out)
Platform (OS, UI)		webOS 4.5 (Smart)	webOS 4.5 (Smart)
Premium Content Provider		Netflix, YouTube, Amazon, Google Play Movie, etc.	Netflix, YouTube, Amazon, Google Play Movie, etc.
Digital Keystone Correction		Advanced Edge Adjustment (12 Point Warping)	Vertical Auto Keystone

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LG AND NAVER TEAM UP TO MAXIMIZE SMARTPHONE DUAL SCREEN WITH “OMNITASKING” BROWSER

Designed with Multiple Screens in Mind, NAVER’s Whale
Optimized to be Perfectly Compatible with Dual Screen

SEOUL, Aug. 27 2019 — LG Electronics (LG) and NAVER, South Korea’s largest search engine provider, developed Whale, a browser optimized for use on LG Dual Screen that takes multitasking to a whole new level.

Whale, based on Google’s open-source Chromium browser, supports what NAVER calls omnitasking, the ability to carry out several tasks simultaneously on one screen. Whale supports split screen mode with adjustable divider to enable browsing two sites in the same tab. Paired with LG Dual Screen, Whale takes on a whole new dimension with the ability to move between two browsing screens quickly and effortlessly. Those who enjoy online shopping will be able to select from a site’s main category menus on one screen while reading product descriptions on the other. Bilingual users can search and read their favorite news sites in two different languages simultaneously with Whale.

LG has been looking at new and creative ways consumers can maximize the usefulness of its Dual Screen technology first introduced with the LG V50^ThinQ 5G. Plans for more devices that support LG Dual Screen are on the horizon, starting with IFA Berlin, where LG will unveil its newest phones that support the LG Dual Screen and come with NAVER Whale preinstalled.

“A new form factor for mobile, LG Dual Screen is highly regarded by consumers for its exceptional usability,” said Chang Ma, senior vice president of product strategy group at LG Electronics Mobile Communications Company. “Our partnership with NAVER is just the beginning of a more expansive Dual Screen ecosystem and another sign of our commitment to providing users with an enriched, differentiated mobile experience.”

“A seamless omnitasking experience is something consumers everywhere want and value, which is why we are eyeing the global market for NAVER Whale,” said Hyo Kim, head of the NAVER Whale team. “Strategic partners like LG will help us reach more global users with Whale, which will support more languages by the end of the year.”

Join LG at IFA 2019 in Berlin, Germany from September 6-11 where LG’s newest smartphones featuring optimized NAVER Whale will be unveiled. Follow LG’s IFA activities on social media using #LGIFA2019.

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HIGH-TECH BEAUTY ARRIVES IN SINGAPORE

The LG Pra.L lineup including Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care and Derma LED Mask

By LG Singapore Staff

Over the past several years the home beauty care market has grown exponentially across the entire Asia Pacific region with the biggest names in consumer electronics leveraging their technological expertise to create a new generation of home beauty solutions. Korean brands in particular continue to be a driving force of the at-home skin care trend, pairing innovative, effective products with endorsements from internationally recognized Korean influencers proving to be a recipe for success. Against this backdrop, LG recently introduced its premium home beauty brand, LG Pra.L, in Singapore to an eager audience.

Photo Credit: Clozette

LG’s Pra.L (pronounced PRA-EL) represents a new product category that demonstrates the company’s strong brand loyalty in the region. Consisting of four products – Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care and Derma LED Mask – the lineup complements users’ existing skincare routines to improve skin tone and elasticity.

To communicate the value of Pra.L and what differentiates it from the competition, LG Singapore organized a press tour for Singaporean journalists and social media influencers to LG’s headquarters in South Korea prior to the products’ Singapore launch.

The opportunity to learn about LG Pra.L’s Total Lift Up Care for youthful skin and Derma LED Mask for more radiant skin directly from the people responsible for developing the products was especially helpful in better understanding the strategy behind LG Pra.L.

Photo Credit: Geek Culture

Mandy How, lifestyle assistant editor at Mothership Singapore, noted the enhanced hygiene provided by the Dual Cleanser’s anti-bacterial UV light. Kersie Koh, co-founder and creative director of fashion and beauty website Clozette, focused on the safety-conscious design of the Derma LED Mask with eye-shields “made of body-safe silicone to protect eyes from any glare from the LED lights” and “proximity sensors to ensure the mask only activates when worn correctly.”

Since hitting stores in Singapore, the Derma LED Mask has been a best-seller, with consumers’ interest piqued by the stories and images shared from the tour and subsequent launch event. With Singapore’s appetite for new technology and Korean-made beauty products, Pra.L is poised to capture locals’ imagination. And make their skin glow like their favorite Korean celebrities at the same time.

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LG MAKES CONNECTING TO SMART HOME APPLIANCES EVEN MORE CONVENIENT WITH NEW VOICE CAPABLE APP

Woman sitting in her kitchen looking at a phone displaying the ThinQ™ app screen showing the device status of the washer, refrigerator and range

Voice Recognition in New ThinQ^™ App Gives Users the Power to
Control and Monitor LG Products Using Natural Language

SEOUL, Aug. 23, 2019 — LG Electronics (LG) is bringing voice recognition to customers via its ThinQ™ (formerly SmartThinQ™) mobile app, giving users maximum convenience to connect to their LG ThinQ™ appliances from anywhere at any time. The first mobile application for smart home appliance management to support English leverages the Google Assistant’s voice recognition technology to manage all Wi-Fi enabled LG appliances including washing machines, dryers, refrigerators, ovens, dishwashers, vacuum cleaners, air conditioners, air purifiers and more.

Users will enjoy the incredible ease of controlling and monitoring their appliances via conversational voice commands via the ThinQ app. For smart home convenience, the app provides real-time status updates for all connected LG devices with just one command. Users can verbally ask the ThinQ app to check the time remaining on the washer machine cycle from the office or adjust the temperature of the air conditioner while driving home without having to stop what they’re doing to look at their phones.

The ThinQ app provides helpful information on product features and functions and alerts the user with suggestions for maintenance and troubleshooting problems. Ask “How does the air purifier auto function work?” or “What does the yellow light on the refrigerator mean?” and receive a prompt reply right in the app. The ThinQ app can not only offer answers for most of the common questions related to product usage, it can also generate a summary of recent usage activity and deliver useful home living tips.*

“Creating a smart home experience that actually makes our customers’ lives measurably more convenient is what drives us daily,” said Alice Ryu, head of LG Home Appliance & Air Solution Company’s smart home business. “With the voice capable mobile app, we have created a better smart home ecosystem that puts convenience first.”

The enhanced ThinQ app will be available starting in Korea this month followed by North America in the fourth quarter and key markets of Europe next year. Visitors to IFA 2019 are invited to experience LG’s complete lineup of smart home solutions from September 6-11 in Hall 18 of Messe Berlin and encouraged to follow LG’s IFA activities on social media using #LGIFA2019.

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* Living tips currently available only in Korea.

NEW LG K SERIES DESIGNED FOR ENHANCED MULTIMEDIA EXPERIENCE

Next Generation K50S and K40S Continue Strategy of
Flagship Features with Friendlier Prices

SEOUL, Aug. 22, 2019 — LG Electronics (LG) will unveil its new K50S and K40S smartphones at IFA 2019 in Berlin, Germany to complement its competitive line of attractively-priced smartphones. These upgraded K series models are equipped with improved cameras, better displays and larger batteries among other improvements for a more premium multimedia experience without the premium price.

Like LG’s flagship G and V series, LG K50S sports three rear cameras: 13MP with PDAF, 5MP Super Wide Angle, and 2MP lens with Depth Sensor. The Depth Sensor produces clearer separation between subject and background when shooting portraits for more realistic depth of field. LG K40S offer two rear cameras: 13MP lens with PDAF and 5MP Super Wide Angle. As the first K series devices to offer Super Wide Angle, both smartphones are now perfect for large group photos and immersive landscapes. Delivering 13 million pixels with both the front and the rear cameras, scenes and subjects shot with either the LG K50S or LG K40S look fantastic cropped or zoomed in.

These attractively-priced handsets were designed for a superior gaming and content consumption experience, boasting displays more typical of premium handsets. The K50S comes with an immense 6.5-inch FullVision display while the K40S offers an equally generous 6.1-inch HD+ screen. With minimal bezels interrupted only by an attractive, unobtrusive front camera opening, both devices deliver subtle, modern styling and a more immersive user experience. And because great content can only be truly enjoyed with great sound,both smartphones deliver realistic and dynamic audio with DTS:X 3D Surround Sound.

The enhanced features of LG’s latest K models are backed by the solid fundamentals common to all LG smartphones. Guaranteed to stand up to the rigors of daily use, both K50S and K40S are to meet the U.S. military MIL-STD-810G standard for durability and come equipped with optimized batteries that ensure lengthy sessions of multimedia enjoyment between charges. And the helpful Google Assistant is only a single button press away.

“These new K series devices offer an optimized multimedia experience that are competitive with the best smartphones in the price range,” said Morris Lee, senior vice president at LG Electronics Mobile Communications Company. “With enhanced screens and more versatile cameras, the K50S and K40S represent exceptional value that demonstrate LG’s commitment to putting consumers’ needs first.”

The new K series will be available in Europe, Latin America and Asia starting this October in two signature colors – New Aurora Black and New Moroccan Blue. Visitors to IFA 2019 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin to be the first to experience the new K series smartphones. Follow LG’s IFA activities on social media with the hashtag #LGIFA2019.

Key Specifications:

LG K50S

Chipset: 2.0 GHz Octa-Core
Display: 6.5-inch 19.5:9 HD+ FullVision Display
Memory: 3GB RAM / 32GB ROM / microSD (up to 2TB)
Camera:
– Rear: 13MP with PDAF / 2MP with Depth Sensor / 5MP with Super Wide Angle
– Front: 13MP
Battery: 4,000mAh
Operating System: Android 9.0 Pie
Size: 165.8 x 77.5 x 8.2mm
Network: LTE / 3G / 2G
Colors: New Aurora Black / New Moroccan Blue
Others: DTS:X 3D Surround Sound / AI CAM / MIL-STD 810G Compliance / Fingerprint Sensor / Google Assistant Button

LG K40S

Chipset: 2.0 GHz Octa-Core
Display: 6.1-inch 19.5:9 HD+ FullVision Display
Memory: 2GB, 3GB RAM^* / 32GB ROM / microSD (up to 2TB)
Camera:
– Rear: 13MP with PDAF / 5MP with Super Wide Angle
– Front: 13MP Standard
Battery: 3,500mAh
Operating System: Android 9.0 Pie
Size: 156.3 x 73.9 x 8.6mm
Network: LTE / 3G / 2G
Colors: New Aurora Black / New Moroccan Blue
Others: DTS:X 3D Surround Sound / AI CAM / MIL-STD 810G Compliance / Fingerprint Sensor / Google Assistant Button

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* Specifications/features may vary depending on the market.

LG THINQ WITH AMAZON DASH REPLENISHMENT TAKES HOME CONVENIENCE TO THE NEXT LEVEL AT IFA 2019

A woman holds a laundry basket while looking at her phone in front of LG laundry appliances, with a close-up of the smartphone displaying the remaining wash time and an option to set up Amazon Dash Replenishment.

LG’s Intelligent Appliances and Amazon’s Convenient Service
Make Life Easier and Homes Smarter for Europeans

SEOUL, Aug. 21, 2019 — LG Electronics (LG) will introduce its ThinQ™ home appliance lineup with integrated Amazon Dash Replenishment for the European market at IFA 2019, bringing the benefits of a fully automated smart home powered by LG’s AI platform augmented by Amazon’s smart supply-reordering and delivery system.

LG ThinQ appliances with Dash Replenishment save users the chore of repeatedly reordering essential supplies, allowing them to set up smart reordering of detergent and laundry supplies from Amazon when supplies run low so they never run out of essentials. The convenient service will initially be available on LG ThinQ washing machines and dishwashers in Europe including France, Germany, Italy, Spain and the United Kingdom starting this fall.

Users can enable Dash Replenishment on LG smart laundry and dishwasher appliances via the LG ThinQ™ (formerly SmartThinQ™) mobile app, which links to customers’ Amazon accounts. Once enabled, LG smart appliances and Dash Replenishment work together to automatically reorder and deliver pre-selected supplies such as dishwasher soap, laundry detergent or fabric softener right to the door when more are needed, based on how much supply is used. Amazon Dash Replenishment service for LG ThinQ refrigerators and air purifiers will be added in the near future.

The European region follows the successful rollout of Amazon Dash Replenishment on LG appliances earlier this year in the United States. Beyond Amazon, LG is teaming up with other AI-service providers such as Google and Yandex to expand the capabilities and convenience of its smart products in Europe, Asia and North America.

“We are thrilled to present our ThinQ lineup with Amazon Dash Replenishment for the European market at IFA 2019,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “Combining our industry-leading products with value-added services continues to be a strategic priority in order to create a smart home that allows customers to spend less time on chores and more time on what they enjoy.”

Attendees of IFA 2019 from September 6-11 are encouraged to visit LG’s booth in Hall 18 of Messe Berlin to see LG ThinQ products with integrated Amazon Dash Replenishment for themselves. All of LG’s IFA activities will be shared on social media under #LGIFA2019.

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LG SIGNATURE TO COLLABORATE WITH STUDIO FUKSAS FOR IFA 2019 AND BEYOND

Image of the SIGNATURE booth at IFA 2019 created by LG and international architectural firm Studio Fuksas under the theme of Infinity.

Renowned Architects Massimiliano and Doriana Fuksas
to Present “Infinity” at LG’s IFA Exhibition

SEOUL, Aug. 20, 2019 — To give due credit to the importance of design in the creation and evolution of LG SIGNATURE, LG and international architectural firm Studio Fuksas have teamed up to present Infinity at next month’s IFA 2019 in Berlin. The Infinity installation in LG’s stand will highlight the LG SIGNATURE brand’s design DNA as the Fuksas-curated exhibition space reflects the infinite style and possibilities that LG’s ultra-premium products represent.

Under the philosophy of “Art Inspires Technology, Technology Completes Art,” the collaborative effort will communicate to visitors the symbiotic relationship between art and technology and how the two areas have long been intertwined. Studio Fuksas, led by Massimiliano and Doriana Fuksas, is an international award-winning architectural firm whose distinctive, contemporary works can be seen around the world in airports, museums, cultural centers, churches and building interiors. Possibly its most iconic creation is the new Roma Convention Center and Hotel, a glass and steel structure that hosts an enormous translucent sculpture, the Cloud, covered in 15,000 square meters of membrane.

For the IFA exhibition Infinity, Fuksas introduces a kaleidoscope pattern and combines it with the elegant yet simple hexagon – a familiar shape in Fuksas’ works – to express the essential quality and endless possibilities of LG SIGNATURE technology and design. The perfect geometry serves as a bridge between the kaleidoscope motif and LG SIGNATURE products, further emphasizing the quality and futuristic modernity that the brand embodies.

“To me, luxury is an unconstrained, minimalistic place where people can breathe freely, rest, eat and love,” said Massimiliano Fuksas. “LG SIGNATURE embodies this, which is why I’m proud to be partnering with LG at IFA 2019. LG SIGNATURE is the interaction of art and technology in its purest form and has come to define luxury and premium in the home.”

“We’re excited to present this unique collaboration which captures the essence of LG SIGNATURE through the language of one of architecture’s most respected names,” said Brian Na, vice president and head of LG Europe. “Infinity highlights the uncompromising aesthetics and cutting-edge technology of our products in a way that I believe will resonate with IFA visitors.”

From September 6-11, visitors to LG’s IFA 2019 booth of Messe Berlin Hall 18 will be able to experience the Infinity installation featuring the full LG SIGNATURE lineup of OLED TV R and OLED TV W, Refrigerator and Bottom-freezer Refrigerator, Wine Cellar, TWINWash Pair, Air Purifier and Air Conditioner. Follow LG’s IFA activities on social media with the hashtag #LGIFA2019.

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LG TRANSFORMS BUDAPEST PARK INTO OUTDOOR CINEMA IN 4K GLORY

A distant view of the picture projected by LG’s CineBeam 4K projector at the LG Sunset Cinema event

By LG Hungary Staff

At a time when movie theaters and studios are trying everything to get audiences off their couches and back into cinemas, investing millions in reclining seats, high-end concessions, IMAX screens and even 4D – complete with wind and rain – there’s another movie trend taking place in Hungary, one that favors simplicity. With little more than an inflatable screen set up on a patch of grass, locals are coming together to enjoy a unique cinematic experience that is creating a sense of community that can’t be experienced in a dark theater or at home with Netflix.

Recently, over 250 Hungarian movie lovers enjoyed a fun outdoor movie event when LG transformed a local park into LG Sunset Cinema for one night with its CineBeam 4K projector. Set by the banks of the city’s iconic river, LG screened A Star is Born, with all the free tickets being snapped up in a single day.

The 150-inch screen was easily visible to every ticket holder and the spacious outdoor setting was no obstacle for LG’s powerful projector even in twilight, thanks to 2,500 lumens of brightness. The ambiance was truly memorable. Many viewers got comfortable on blankets and enjoyed a picnic under the stars while fans of the movie sang along with Lady Gaga and Bradley Cooper.

Traditional projectors that support 4K images are bulky, heavy and difficult to set up. Thanks to its portable size and flexible design, LG CineBeam 4K projector can be transported and quickly set up virtually anywhere. Many participants were surprised that an outdoor cinema experience of this quality could be delivered by such a portable, consumer product.

The LG Sunset Cinema was inspired by LG’s mission to free the home cinema experience from within the walls of the living room. Just as a city park can be turned into an outdoor cinema where hundreds of locals can enjoy a great movie together, a unique cinematic environment can be created in any space, indoor or out, thanks to the innovation that brought the LG CineBeam 4K projector to life.

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LG’S LATEST AI-ENABLED TV AND AUDIO INNOVATIONS EARN TOP ACCOLADES AT ANNUAL EISA AWARDS

Continuing Long Record of Success in Garnering Recognition from
World’s Largest Collaboration of Consumer Electronics Publications

SEOUL, Aug. 15, 2019 — LG Electronics (LG) has again been recognized for its superb home entertainment products by the Expert Imaging and Sound Association (EISA), the world’s largest consumer electronics editorial organization represented by 55 publications across 29 countries. At this year’s EISA Awards, four LG products – LG OLED TV (model OLED65E9), LG NanoCell TV (model 65SM9000), LG Soundbar (model SL8YG), LG XBOOM Go (model PK7) – were singled out for their outstanding performance, innovative design and consumer value.

The LG OLED TV AI ThinQ was named EISA BEST PREMIUM OLED TV 2019-2020, making this the eighth straight year that an LG OLED TV has earned the top spot in this category. A winner of the coveted iF Design Award’s Gold Award earlier this year, the 65-inch E series TV is powered by LG’s own second-generation α (Alpha) 9 Gen 2 intelligent processor. The advanced chip offers upgraded picture and sound quality enhanced by AI, building upon the infinite contrast and accurate color expression for which LG’s OLED technology is renowned. EISA judges praised the immaculate design of the OLED 65E9 which incorporates transparent glass to create the illusion of a screen floating on air, making the TV an attractive addition to any space.

The LG NanoCell TV AI ThinQ took the top EISA SMART HOME TV 2019-2020 recongition for its stunning visual and audio performance thanks to its NanoCell display technology, Full Array Local Dimming (FALD) and α7 Gen 2 processor. The EISA panel was impressed by the enhanced user experience and sheer convenience delivered by LG’s AI ThinQ platform and smooth incorporation of Google Assistant and Amazon Alexa.

LG Soundbar and the LG XBOOM Go portable speaker won the categories EISA SOUNDBAR 2019-2020 and EISA MOBILE SPEAKER 2019-2020 for exceptional sound quality resulting from LG’s collaboration with Meridian, the renowned British purveyors of high-end audio.

“We are honored to have our innovative visual and audio products recognized by an organization as respected and trusted as EISA,” said Brian Kwon, president of LG’s Mobile Communications and Home Entertainment companies. “We will continue to grow and leverage our continuous investment in innovations to present consumers with intelligent home entertainment solutions that make life better.”

Visitors to LG’s IFA booth in Hall 18 of Messe Berlin from September 6-11 will have a chance to see all the EISA-recognized products on display.

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LG AND LUMI PARTNER ON SMARTER HOME ECOSYSTEM

Advancing the Connected Home, LG’s Industry-leading Smart Appliances
and LUMI’s IoT Technology Point to an Exciting Future at IFA 2019

SEOUL, Aug. 14, 2019 — LG Electronics (LG) and LUMI United Technology, an Internet of Things (IoT) and smart home solution provider, have signed a memorandum of understanding to develop an ecosystem that goes beyond basic appliance management to deliver a more complete IoT solution for the home. The partnership will focus on developing innovations using AI and advanced sensors that can detect changes in indoor environments such as humidity level, temperature and movement of doors.

LG products embedded with LUMI’s advanced Aqara sensor technology will save energy and increase convenience as well as enhance safety and comfort in the home. An Aqara sensor in the home set to the preferred temperature will enable an LG air conditioner to operate automatically. With a connected Aqara sensor attached to a window, the user will receive a notification when the window is opened while the LG appliance is in operation.

Real-life demonstrations of the LG and LUMI partnership will be on display at IFA 2019 in Berlin next month. At LG’s exhibition stand, an LG dehumidifier employing LUMI technology will be shown maintaining clothes by automatically regulating the humidity level. Also demonstrated will be LG’s WK7 intelligent speaker connected to an Aqara LED Light Bulb that changes the lighting in the room when it hears the words “Cinema Mode”.

“We are very excited to partner with LUMI and to share our latest smart home living solutions with visitors to IFA 2019,” said Ryu Hye-jung, executive director of LG Home Appliance & Air Solution Company’s Smart Home Business. “Through this strategic partnership LG will evolve the connected home ecosystem in ways that will matter to consumers, expanding our smart home solutions to include smart buildings as well as smart cities.”

LG and LUMI’s vision for the connected home of the future will be on display at IFA 2019 from September 6-11 in Hall 18 of Messe Berlin.

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LG INTRODUCES NEW ULTRAFINE 5K DISPLAY

A right-side view of the UltraFine 5K models side-by-side

With Powerful All-Around Performance, New 5K Monitor Offers Extended
Usability and Seamless Connectivity with Mac and iPad Pro

SEOUL, July 31, 2019 — LG Electronics (LG) today introduced a new 27-inch UltraFine^TM5K Display (model 27MD5KL) which, along with the company’s 24-inch UltraFine 4K Display (model 24MD4KL), gives consumers two high-quality monitors that are designed specifically for the latest Apple products.

LG’s UltraFine displays deliver amazing image quality when connected to a Mac or iPad Pro. Designed to enhance productivity, the LG UltraFine 5K delivers powerful all-around performance and the latest connectivity options. With Thunderbolt 3 and USB Type-C support, the monitor is an ideal companion for the latest Mac notebooks and desktops, as well as iPad Pro. LG’s 5K monitor allows users to configure a versatile Mac workstation with video, audio and data transfer through a single cable. And thanks to 94 watts of power, the UltraFine 5K can also charge any USB-C compliant host such as Mac or iPad.

Designed to meet the needs of creative designers, photographers and videographers, LG UltraFine 5K is a superior wide-screen solution that delivers precise detail and color. It boasts P3 wide color gamut and 500-nit brightness for optimized images, no calibration required. The monitor’s 218 pixels per inch (PPI) results in more than 14.7 million pixels that render incredibly lifelike images and razor-sharp text for viewing multiple windows and tools simultaneously. The built-in camera, microphone, and stereo speakers provide a rich multimedia experience.

LG UltraFine 5K is designed for next-level convenience, with adjustable height and tilt for maximum user comfort. Compatibility with macOS Mojave 10.14.6 and iOS 12.4 enables users to control brightness and volume directly from the Touch Bar or keyboard on MacBook Pro. And the monitor’s ambient light sensor automatically adjusts screen brightness when connected to a Mac.

With the LG UltraFine 4K monitor with 23.7-inch screen, which is ten percent larger than the previous version, users can experience similarly realistic colors and the full coverage of the P3 wide color gamut and 500-nit brightness. The monitor’s quality build and design and easy connectivity give users maximum ability to explore their creativity. With a Mac, the Thunderbolt 3 ports can be used to daisy chain two 4K displays.

“The first LG UltraFine series was well received by creative professionals for its exceptional performance and convenience,” said Jang Ik-hwan, head of LG’s IT business division. “Ease of use, seamless integration, and stunning screen quality make LG UltraFine monitors a great choice for Apple users.”

LG UltraFine 5K is now available at apple.com and select Apple Stores.

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LG ANNOUNCES SECOND-QUARTER 2019 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Record-High Sales for Home Appliance Unit, Strong B2B Profitability

SEOUL, July 30, 2019 — LG Electronics Inc. (LG) today announced record second quarter and first half revenues with consolidated sales of KRW 15.63 trillion (USD 13.40 billion) and operating profit of KRW 652.3 billion (USD 559.4 million) for the period covering April-June 2019. Compared to the same period last year, sales were 4.1 percent higher with operating income down 15.4 percent. Record home appliance profits and strong business solutions profitability offset smaller operating income for home entertainment products and losses from vehicle components and mobile communications.

The LG Home Appliance & Air Solution Company reported record sales of KRW 6.10 trillion (USD 5.23 billion) in the second quarter, the highest for the business unit in the history of LG Electronics. Revenue growth was especially strong in Korea and regions such as North America, Europe and the Middle East, increasing 16.1 percent from the second quarter of 2018. Operating income of KRW 717.5 billion (USD 615.3 million) was the highest ever for the April-June period. The business unit recorded strong profitability on the back of stable growth, increased sales of high demand products such as air conditioners and continuous cost reduction activities.

The LG Home Entertainment Company generated second-quarter revenues of KRW 3.67 trillion (USD 3.15 billion), a decrease of 4.5 percent from the same period the previous year due to a decline in demand in regions such as Europe and Latin America where major sporting events in the second quarter of 2018 generated strong sales. Operating income of KRW 205.6 billion (USD 176.3 million) declined from the previous quarter due to higher investments in light of greater competition in key markets and exchange rate depreciation. The business unit expects to see a growth in demand in premium products such as OLED TVs, NanoCell TVs and large-screen Ultra HD TVs next quarter.

The LG Mobile Communications Company recorded second-quarter 2019 sales of KRW 1.61 trillion (USD 1.38 billion), 21.3 percent lower than the same period last year due to stagnant demand in the smartphone market and continued aggressive pricing by Chinese brands. Sales increased 6.8 percent from the first quarter but the business united reported an operating loss of KRW 313 billion (USD 268.4 million) as a result of higher marketing investment to support the launch of new models and additional costs related to relocating smartphone production to Vietnam. The introduction of competitive mass-tier smartphones and growing demand for 5G products are expected to contribute to improved performance in the third quarter.

The LG Vehicle Component Solutions Company posted quarterly revenues of KRW 1.42 trillion (USD 1.22 billion), an increase of 63 percent from the second quarter last year. Strong sales of infotainment products and an increase in demand for electric vehicle components resulted in the stronger sales. An operating loss of KRW 55.80 billion (USD 47.8 million) was primarily due to initial production expenditures related to the ramp up of new projects and delays in setting up manufacturing of new applications such as center information displays (CID). In the quarters ahead, the company will focus on stabilizing the supply of components to major customers and prioritizing cost reductions related to new projects.

The LG Business Solutions Company reported second-quarter sales of KRW 675.5 billion (USD 579.29 million), 14.8 percent higher than the same quarter the previous year and 8 percent higher than the previous quarter due to greater demand for LED and OLED commercial display products and solar panels in Europe and the United States. Operating income of KRW 58.1 billion (USD 49.82 million) was 49 percent higher year-on-year and 4.7 percent higher quarter-on-quarter mostly through improved efficiencies in cost and productivity. Going forward, growth in both information displays and solar modules are expected to remain strong.

2019 2Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2019. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,166.09 per USD.

Earnings Conference and Conference Call

LG Electronics will hold an English language conference call on July 31, 2019 at 09:00 Korea Standard Time (00:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3061 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 16:00 on July 30, 2019. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142950# when prompted.

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LG Newsroom