By LG Spain Staff
　　
World over, consumers are showing a greater preference for home appliances that offer far more than just basic functionality. As tastes become more refined and technologies more advanced, the demand for more creative lifestyle options have grown, relegating the utilitarian beige boxes of yesteryear to the dustbin. Today’s elegant, refined home electronics and appliances prioritize design and convenience without ignoring the core basics: reliability and user-friendliness.

Steeped in art and culture, the people of Spain have long had an appreciation of quality and an eye for innovations that infuse daily life with ease and joy. In particular, the stylish and technologically superior appliances from LG SIGNATURE, LG Electronics’ premium brand, have struck a chord with local consumers.

Madrid Horse Week, one of the most important global equestrian programs and biggest sporting events in Spain, proved to be the ideal forum for showcasing LG’s latest offerings to a large and sophisticated audience. LG SIGNATURE’s cutting-edge products, including the new wine cellar, were on display during the week-long festivities, with the brand’s name emblazoned throughout the course as well as on the winning trophy.

Beyond sporting events, the Spanish have a collective love of art. So LG’s Spain team hosted an LG SIGNATURE gala event in November with Spanish celebrity and renowned luxury fashion designer Tamara Falcó taking on the role of master of ceremonies. Tamara is well familiar with LG’s premium collection, having been LG SIGNATURE’s brand ambassador in Spain since 2016. The highlight of the gala was a photo exhibition that celebrated the world of cinema where LG SIGNATURE products were artfully integrated into imaginary cinematic environments.

One of the more popular images at the exhibit drew its inspiration from the Mad Hatter’s tea party scene from Alice in Wonderland. The fresh strawberries and cakes displayed on the elaborately decorated table hinted at LG SIGNATURE refrigerator’s enhanced freshness features as model Tamara Falcó’s stunning pink gown is mirrored by the stainless steel and glass door.

In another striking piece, Tamara takes on a starring role in one of Alfred Hitchcock’s most iconic works, Rear Window. The scene captures her glancing out the window, as if spotting someone watching from afar. She’s dressed elegantly — in a style synonymous with the LG SIGNATURE brand — as a bright light emanates from inside the washing machine.

“The design and quality of LG SIGNATURE made it easy to seamlessly work the products into each of these cinematic-themed compositions,” said Falcó. “Just as they are in these images, LG SIGNATURE appliances are right at home in the most beautiful and well-curated apartments and houses.”

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When the quality lenses and features of LG G8X^ThinQ are combined with the versatility of LG Dual Screen, a variety of exciting, new possibilities open up. Double the screens, double the fun and double the ways to make the mobile camera experience easier and better than ever.

Featuring high quality lenses and advanced camera features, the LG G8X^ThinQ is the ideal smartphone for capturing beautiful natural scenery and once-in-a-lifetime shots. To show off its high-quality camera performance, LG selected an exclusive group of LG enthusiasts via social media for an all-expense week-long trip to Hawaii, armed with just the LG G8X^ThinQ and little more than their creativity.

Widest Camera Lens

Whether it’s a night scene of the skyline of Honolulu or a view of Waikiki Beach in all its splendid glory, you’ll want a good wide-angle lens to fully capture the scene. The pioneer of ultra wide-angle lenses for smartphones, LG has equipped the LG G8X^ThinQ with an impressive 136-degree angle lens. With such a wide field of view, recording breathtaking views in their panoramic entirety becomes second nature.

AI Action Shot

One of the joys of a Hawaiian vacation is heading down to the famous beaches and dipping your toes in the water. Thanks to AI Action Shot, blurry images of the kids splashing in the waves are a thing of the past. See individual droplets of water in amazing clarity as well as the joyful expressions of those doing the splashing. 

AI CAM

The LG G8X^ThinQ features AI CAM with the ability to recognize up to 19 different scenes such as the night sky, sandy beaches and glowing red sunsets with AI precision. AI CAM then recommends optimal filter settings and boosts color and contrast accordingly for every scenario. With optimal saturation and brightness, images enhanced with AI CAM stand out from the crowd and are perfect for reminding friends and family of the fun they could be having!

Manual Mode

When set to Manual Mode, LG G8X^ThinQ offers a DSLR-like experience where exposure, ISO, focus, white balance and more can be adjusted fit any situation, mood or preference. For professional-looking images, even in low light conditions, Manual Mode is a powerful tool in a traveler’s arsenal.

Tilt View

LG Dual Screen is an incredibly useful second display, and as such, it can also act as a powerful and flexible viewfinder display that helps take shots from all kinds of interesting angles. Tilt View lets shooters see exactly what the lens is seeing, even if the subject is blocked by the extra tall person in front or over the edge of a bridge. Similar to a flip screen or articulating monitor screen on expensive DSLRs, Tilt View gives shutterbugs far more shooting angles than with one screen alone.

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At this year’s third annual North American AI & Big Data Expo in Silicon Valley, LG captivated the audience with insights into its AI blueprint connecting products to users through LG ThinQ, the company’s next generation AI-enabled products and services. 

The AI & Big Data Expo World Series is an industry-leading exhibition that showcases the next generation enterprise technologies and strategies from the world of artificial intelligence and big data that attracts more than 36,000 attendees. The event brings together forward thinking enterprise brands, market leaders, evangelists and start-ups to explore and discuss industry trends and opportunities across the whole enterprise ecosystem that includes IoT, blockchain, cloud and cybersecurity.

On the first day of the event, Samuel Chang, corporate vice president of the LG Silicon Valley Lab, took center stage to talk about Process Automation from IoT Data, explaining how data could be used to optimize processes that will open doors for everyday efficiencies. Chang detailed how LG was looking at practical implications of its LG ThinQ AI to enable the home to provide more individualized services based on product usages patterns.

VP Chang’s presentation highlighted Proactive Customer Care service which employs AI to intelligently alert LG appliance owners of issues before they happen. When needed, the service can expedite visits by repair technicians and offer guidance on how to keep the product functioning optimally. The innovative AI solution covers everything from installation to maintenance, determining if the customer’s appliance has been installed and is operating correctly upon activation of a smartphone app.

LG Proactive Customer Care demonstrates the company’s vision for a connected living experience in which LG’s AI innovations improve the quality of life for users so they can focus on what really matters. VP Chang detailed to the captive audience how LG ThinQ delivers the ultimate combination of personal solutions, maximum efficiency and intuitive control in pursuit of an elevated, more intelligent lifestyle.

On day two, Chang joined industry growth consultant Frost Li, Hitachi’s vice president of digital insights Mark Burnette and CTO of IoT World Labs Roxy Stimpson to discuss big data solutions for some of today’s greatest challenges. Focusing on the theme Data and the Customer, the panel discussed the most efficient ways to generate and analyze insightful data. Chang was able to share his unique experiences and knowledge, illustrating how important data was in delivering pioneering, integrated and personalized services to regular homeowners.

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Aligned with the rising trend of mobile games and esports, LG recently announced that it is the Official Smartphone for Season 3 of the ESL Mobile Open, a first of its kind mobile esports league.

Over 324,000 players across North America took part in the qualifications in Season 2 alone this year speaking to the growing importance of mobile gaming. The fierce competition continued with Season 3 to showcase the top players in Asphalt 9: Legends, PUBG Mobile and Clash of Clans.

During the live broadcast of the ESL Mobile Open playoffs, the hosts introduced the key features and benefits of the LG G8X^ThinQ and LG Dual Screen, highlighting some of the most innovative uses.

Finalists armed with LG smartphones competed in the ESL Mobile Open Season 3 finals at DreamHack Atlanta on November 15. The LG G8X^ThinQ with LG Dual Screen were featured during live broadcasts in the Hardware Highlight segment that showcased key features of the phone that make it the perfect gaming companion.

With an identical 6.4-inch detachable OLED display, the newest flagship with optional second screen is the ideal device for mobile gamers who take the concept of “mobile” seriously.

Having two screens means enhanced visibility for an optimal mobile gaming experience.

Users see a full, unobstructed view of the game on one display while controlling the action via the LG Game Pad on the other display. No longer do players have to put up with their thumbs blocking the action! Players can select from one of the 4 provider game controllers for racing, action and, of course, sports. For those looking for an extra edge, players can even build their own game controller based on their style of play and preference.

The LG Dual Screen is designed with a 360° Freestop Hinge that allows users to position the second display at any angle. Set it to 135° like a laptop, 180° for a flat tablet-like experience or 300° to enjoy a video in tent-mode.

Other innovations such as an ambient light sensor to brighten the dark and shadowy areas in games help players navigate their way out of any difficult situation.

Continuing LG’s legacy of providing industry-best smartphone audio, LG G8X^ThinQ boasts two balanced 1.2W stereo speakers to deliver spatial audio for heightened immersion. With the large-capacity 4,000mAh battery, users won’t have to worry about interrupting their game play to plug in.

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The global sports and entertainment community Topgolf Entertainment Group is enhancing the entertainment experience for millions of patrons with the installation of more than 10,000 advanced commercial displays from LG Electronics in more than 50 Topgolf venues in the United States.

In one of the world’s biggest and most impactful integrations of digital signage technology, key technology partners brought to life a flexible new platform that is changing the face of automated technology in large entertainment venues.

To transition Topgolf venues worldwide from simple consumer TVs to immersive commercial displays, LG Business Solutions USA joined forces with AV control software leader SAVI Controls and Topgolf’s systems integrator Diem Digital.

Complementing the advanced LG screens is a new solution called SAVI Canvas, which gives Topgolf a unique tri-pane video solution to display broadcast and satellite programs, Topgolf TV, marketing messaging and custom content from its gaming systems, including Toptracer.

The system combines the power of SAVI with LG’s award-winning webOS platform to enable Topgolf to control, manage and deliver content to displays over a single network cable. Integration of the LG displays and SAVI Canvas enables Topgolf to manage displays remotely, significantly reduce the failure rate of previous consumer displays and decrease the amount of labor time required for support.

“This is a game-changer for the digital experience at Topgolf venues,” says Topgolf Chief Technology Officer Andrew Macaulay. “Our special blend of technology and entertainment connects communities of fans, allowing them to experience the best our technology has to offer. This platform will enable Topgolf to meet business goals while also achieving high standards of performance and aesthetics.”

Enhancements like this tie back to Topgolf’s overall goal of creating moments that matter for guests with the best entertainment options, says Macaulay, adding: “Topgolf continues to expand to new games that are currently in beta testing and development thanks to the innovation brought about collectively by LG, SAVI Controls and others.”

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Disney+ App Available on Nearly 900 LG TV Models

DID YOU KNOW that Disney+ is coming to smart TVs from LG Electronics? The highly anticipated new Disney+ app is now available on nearly 900 LG TV models produced 2016 through 2019 running the webOS smart TV platform. That means LG customers in certain countries can subscribe to Disney+ and start streaming its incredible content – all accessible in one convenient place – including movies and shows from:

• Disney
• Pixar
• Marvel
• Star Wars
• National Geographic and more

In fact, the Disney+ app is available now on compatible LG TVs in the United States, Canada and the Netherlands. LG customers in Australia and New Zealand will receive the service next week with other markets to follow.

TREASURE TROVE: Smoothly integrated into LG’s webOS smart TV platform, Disney+ can easily be accessed through the Disney+ icon on the LG Home Launcher on compatible devices. Subscribers can choose from a treasure trove of high-quality on-demand content with unprecedented access to Disney’s incredible library of film and television entertainment as well as exclusive originals including feature films, shows, short-form content and documentaries – including the first live-action Star War series The Mandalorian – now streaming only on Disney+.

The wealth of Disney+ content includes popular films, documentaries and new-and-exclusive series. With over 35 Disney+ originals planned in the first year. Disney+ brings subscribers a plethora of compelling choices such as The Mandalorian, High School Musical: The Musical – The Series, The World According to Jeff Goldblum and the live-action remake of Lady and the Tramp, all available now to only Disney+ subscribers.

HDR AND MORE: With support for all major high dynamic range (HDR) formats, LG TVs provide optimal HDR picture quality complete with outstanding color, greater depth and stunning detail. Compatible with both Dolby Vision and Dolby Atmos, LG TVs deliver a cinematic viewing experience never before available for the home. The Disney+ app also works seamlessly with LG’s smart TV features including the platform-wide LG universal search and ThinQ AI. Further functionality and integration will be added in the near future to ensure a more comprehensive user experience for LG TV owners and Disney+ subscribers.

“The arrival of Disney+ to the streaming marketplace is an exciting opportunity for LG customers,” said Lee Sang-woo, vice president of corporate business strategy and content business at the LG Home Entertainment Company. “Both Disney and LG TVs support Dolby Vision and Dolby Atmos, so our customers can enjoy the very best content as they were intended to be seen and heard.”

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As most of us have already learned, balancing work and life takes more than just a commitment or a promise. Technology has enabled us to “take work with us” with the help of a laptop or the cloud but even these solutions can be limiting. Inevitably you’ll find yourself outside without your trusty notebook or far from an internet café.

Luckily, technology continues to march forward, offering new solutions to old problems. One of these solutions is to make your smartphone – which is with you all the time – into a more productive work tool. Let’s take a look at how LG tackled this age-old dilemma.

Designed to be the ultimate multitasking tool, LG G8X^ThinQ with its Dual Screen is a device where fun and productivity happily coexist. Even when work intrudes on your personal time, you can still be productive even if you leave your bulky laptop behind. Sometimes work simply can’t be avoided. With LG Dual Screen, that urgent call from the office can be made less annoying. 

Whenever Work Calls

Imagine this nightmare. The boss is on an important business trip and just called requesting your participation in a last-minute conference call. On your vacation! Without missing a beat, you sit in your study, open your LG G8X^ThinQ and Dual Screen and initiate a video call on one screen while scanning a report on the other. A half hour later, your clients are happy and so is your boss and you managed all this without your work laptop. Now you can get back to checking out what to do in the evening or posting your day’s adventures on Instagram.

Double Your Efficiency

With two generously proportioned screens, there are so many ways to be more efficient. For instance, when participating in a video call with Dual Screen, you can simultaneously collaborate with colleagues on a presentation while responding to urgent e-mails on the other display. Read restaurant reviews on one display while sending venue directions to a dinner date on the other. Two screens mean you can be twice as productive without spending twice the time.

Shortcut To Being a Polyglot

In today’s connected world, it’s not unusual to come across an interesting website or news article in a foreign language. With LG G8X^ThinQ and Dual Screen, understanding another language is no longer a challenge with the built-in Whale browser. Simply tap on the Space Translator button and Whale shows the original and translated content side by side. LG Dual Screen makes it easy to look like a polyglot.

Two Search Engines At Once

Use two search engines at the same time with Dual Search on Whale browser, born of the cooperation between LG and Naver. Harness the power of two to get the best answers to burning questions or to seek insight and information on a pair of topics by comparing the results from two search engines simultaneously. No more switching between tabs, no need to split one screen in two and most importantly, no more wasted time.

Your Thumbs Will Thank You

Still struggling to peck out a coherent message on your smartphone? Upgrade to the LG G8X^ThinQ and Dual Screen combo and experience the expansive full-screen LG Smart Keyboard. With the comfortable 12cm wide keyboard, you can text and email with far less errors and typos. You’ll be able to rely less on that annoying autocorrect and your speed and accuracy will go through the roof!

Become A Scheduling Maestro 

On a hectic day, scheduling can be a challenging whether you’re a salesperson or a full-time parent. With LG G8X^ThinQ and Dual Screen that challenge just got easier with My Pick App. Just set up your favorite application to automatically launch on the second screen when you open the phone for fast, easy access to your schedule, contact list or music playlists.

Blending your work and life has never been easier. At home, on the road or in the office, do more and do it better with the exciting new form factor from LG!

 

LG G8X THINQ & DUAL SCREEN: MOVIE & CHILL

https://www.youtube.com/watch?v=BGsfMkt-ZTQ&feature=emb_title

LG G8X THINQ & DUAL SCREEN:SEAMLESS WEB BROWSING

https://www.youtube.com/watch?v=tS2ytvsCoaI&feature=emb_title

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The joy and wonder of life can be witnessed all around us every day. With big moments and rare events often capturing the world’s attention, sometimes it’s easy to miss the magnificence of the commonplace. A company that creates meaningful innovation by studying daily life and all of its intricacies, LG Mobile is helping people tell their own personal stories and celebrate the small moments we sometimes take for granted.

LG assembled 65 influential Instagram personalities from Spain, Italy, Mexico and Brazil to let them share their unique stories and perspectives and discuss LG’s innovative mobile products, including LG V50^ThinQ, LG G8S^ThinQ and LG Q60 which all boast powerful multimedia performance.

Starting June 2019 when the LG Q60 first launched in Mexico and Spain, the creators have been delivering a host of fascinating videos and showcasing the ability of LG smartphones to record their daily lives in incredible clarity. Through this series of videos, LG smartphones has been proven to be the ideal tools for creating and consuming content on social media platforms. As of October 2019, more than 100 videos have been posted on Instagram by these creators.

The campaign covered a range of popular social media topics such as travel, outdoors, style and cuisine, with every video clip reflecting the unique style of the personality in front or behind the LG smartphone camera. Whether exploring new locations, leading adrenaline-fueled adventures in the wild or preparing and enjoying scrumptious meals, these creators embodied the diversity and quality of life inherent in every LG product.

In Mexico, the creators all headed to the ancient city of Teotihuacan, located northeast of Mexico City. Travelling by hot air balloon at an altitude of 1,000 feet, the 15 creators put the LG Q60 and LG G8S^ThinQ through their paces, capturing stunning aerial shots and videos on their journey to the archaeological site.

The campaign wasn’t about individuals but all about bringing people together to share their stories and in the process, create a new community. To that end, LG hosted a variety of activities to enable participating content creators to meet in face-to-face their diversity, creativity and love of connecting with others via LG’s innovative devices.

View the videos on Instagram using the hashtag #LiveonLG.

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