By LG Gulf Staff

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Scorching temperatures are the norm across much of the Middle East and Africa, with temperatures of 50^o C (122^o F) being the rule rather than the exception. The importance of reliable air conditioning takes on a whole new dimension when it’s hot enough to fry an egg on the hood of a car or burn your hand attempting to open its door.

But dependence on heating ventilation and air conditioning (HVAC) is also a major concern across the region due to rising energy consumption due to growing populations and greater industrial demand. To counter this trend, local governments are putting more eco-conscious energy management policies in place with a view to ensuring greater sustainability in the long term.

A company that has long understood the need to conserve energy resources, Dubai-based LG Gulf has amassed a full suite of high-efficiency solutions tailored to cope with the region’s challenging climate, fully capable of meeting current and future demand for the region’s cooling needs.

To showcase its advanced commercial HVAC systems, LG recently hosted an LG Air Solution tour in the United Arab Emirates (UAE) – a nation that shares LG’s forward-thinking outlook and is currently working toward meeting the United Nation’s sustainable development goals.

To kick-off the tour, LG showed how its highly efficient HVAC solutions are implemented across many areas, such as hospitality, healthcare and district cooling. The company demonstrated how its industry-leading solutions are helping businesses worldwide achieve their green targets and new levels of energy efficiency. Guests were given a rare opportunity to venture into a hotel’s chiller plant to witness how LG’s unique oil-free magnetic chillers deliver energy-efficient performance to a 130,000 square meter hotel.

The audience also paid a visit to LG’s Dubai Air Conditioning Academy where the company trains technicians, dealers and contractors in the finer points of its HVAC systems to raise the bar for customer service and after-sales assistance. Experts at LG educated public officials on how an Energy Management System (EMS) optimizes power delivery and consumption for microgrid environments.

Then it was onto the Sustainable City, a fully functioning property built by Dubai-based Diamond Developers to illustrate how urban centers can embrace environmentally friendly living without sacrificing modern conveniences. Guests were shown the important role LG plays in facilitating this smart city with its proprietary HVAC solutions, anchored by LG’s Multi V 5 VRF system. With industry-leading energy efficiency and advanced features such as Auto Dust Removal, LG’s HVAC technology is implemented across the Sustainable City.

Through the event, LG clearly demonstrated how it is aligned with the initiatives of the region to promote sustainability through advanced HVAC technologies and involvement in creating a more efficient infrastructure. Around the world, LG is helping to make businesses and homes more comfortable and cost-effective while easing the burden on cities and the environment.

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“Just like grandma used to make.”

It’s a phrase many of us are familiar with – the warm joy that comes with a delicious, comforting recipe. A recipe that reminds you of home, of your family’s dinner table, of late-night conversations and quality time spent together.

To better understand Canadians’ cooking and eating habits in the 21^st century, LG Canada commissioned a nationwide survey as the starting point of its LG Kitchen Memory Rescue Campaign. The survey of 1,000 adult participants found that while Canadians are longing for opportunities to cook and eat together and create meaningful memories over food, like consumers in many other developed countries, they are spending less time doing so because of busy schedules and the ease of convenient meal options.

Most notably, the proliferation of delivery services like Uber Eats and Foodora have drastically altered our eating culture with one recent study finding that 29 percent of all Canadians have used a food delivery app at least once.*

However, more than three-quarters of those responding to LG Canada’s survey reported they are worried about missing out on valuable family time as a result of not cooking and eating together, and more than 40 percent are concerned they may lose a piece of their heritage by not recreating beloved recipes passed down from previous generations.

Through the Kitchen Memory Rescue Campaign, LG Canada is inspiring Canadians to cook together more often, to embrace new memories and keep cherished family traditions alive. As part of the campaign, LG showed how its range of advanced, user-centric kitchen appliances makes it easy to create mouth-watering meals – and treasured moments – in the warmth and comfort of home.

To encourage and educate Canadians, LG partnered with celebrity author, baker and chef Anna Olson – the popular host of Food Network shows Bake with Anna Olson, Fresh with Anna Olson, and Sugar. Working with Anna, the ambassador for the LG Kitchen Memory Rescue Campaign, LG demonstrated how the power of food connects people and fosters a sense of community.

To generate awareness of the campaign, and consideration for the LG appliances, LG collaborated with Anna in a two-day media tour across Canada. Throughout the tour, Anna shared her four exclusive seasonal recipes with media and weaved in the survey findings while highlighting the exceptional quality of LG’s kitchen appliances. The recipes incorporated key product messaging, focusing on the LG ProBake Convection^® oven, while also incorporating the LG InstaView Door-in-Door^® refrigerator and QuadWash^® dishwasher.

As part of the partnership, Anna also appears in two campaign videos in which she helps families rescue and revive old family recipes (https://bit.ly/2XMiaY5). The videos have inspired Canadians to get back in the kitchen, cook up almost-forgotten favorites and forge meaningful memories together. Both videos also star LG’s innovative kitchen appliances, including the LG InstaView Door-in-Door refrigerator, LG QuadWash dishwasher, and LG ProBake Convection range.

Together, LG and Anna are helping Canadians reconnect with their heritage and come together through celebrating the ritual of preparing and enjoying meals “just like grandma used to make.” Life is good when we take the time to savor it and acknowledge the things that make us feel special and provide a sense of belonging. Anchored by LG’s appliances, the kitchen can truly be a space for sharing our love for each other and for good food, just as it has been throughout Canada’s history.

By LG Canada Staff

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* According to a survey conducted by Angus Reid Global in partnership with the Agri-Food Analytics Lab at Dalhousie University. Data was collected across Canada from May 17 to 19; 1,500 Canadians were surveyed.

By LG Mexico Staff

In just a few short years, the smartphone camera has become the de facto killer feature for many consumers. To take great pictures, a camera needs a good lens to gather light and a high-quality sensor. Cutting corners on either can mean the difference between simply stunning, and simply another snapshot.

The pioneer of wide-angle cameras for smartphones, LG Mexico invited editors from twenty of Mexico’s most popular publications to Mexico City to meet its new, competitively-priced LG Q60 smartphone, and to experience something a little different.

Five days before the announcement of the launch of LG Q60 in Mexico, the VIPs received a kit containing the smartphone, background information, a mysterious ticket and instructions to wait for a chauffeur to pick them up at a designated time on the special day. None of the guests envisioned they would be spending the day taking wide angle shots of their beloved city… from a helicopter!

With a rear camera module featuring three lenses, the versatile camera is a key selling point of the LG Q60. From high above, stunning images of some of Mexico City’s most famous landmarks were enjoyed and captured from a completely new angle. Chapultepec Castle, the Mexican Revolution Monument, Azteca Stadium, the skyscrapers lining Paseo de la Reforma Avenue, and other historical sites were on the helicopter’s flight path that day.

Estadio Azteca

Flying hundreds of meters above the largest Spanish-speaking city in the world, the LG Q60 captured crystal-clear images leveraging its cutting-edge AI and array of rear lenses to produce depth and clarity that few mid-range smartphones could match. According to one of the passengers, “The quality of the lenses is just brilliant, and the three-camera setup is something no one else is offering at such a wallet-friendly price.”

Monument to the Revolution

Many participants agreed, applauding LG for delivering impressive camera features at an extremely competitive price. Another wrote, “As an avid picture-taker who can’t afford to pay a premium, I will definitely be making the LG Q60 my next smartphone.” More than 2.5 million readers have followed the VIPs’ accounts of their high-altitude experience.

Sura Mexico

By including premium camera features and functions in its more competitively priced mobile devices, LG is making the best user experience available to a wider audience. Being able to experience a smartphone such as the LG Q60 in a helicopter flying high above the largest metropolitan area in the western hemisphere made the experience that much more memorable.

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By LG Spain Staff

A few years ago, Spain suffered one of the worst wildfires in its history when a powerful blaze decimated a large part of Alto Tajo Natural Park in Guadalajara Province. The recovery effort to reforest the park would be a monumental task involving many organizations and individuals across the country. LG Spain stepped in to play its part, employing its ingenuity and advanced products to give back to nature, and help the park and the nation to heal.

Last year, LG Spain kicked off its LG Smart Green project with a key objective to bring Alto Tajo Natural Park to its former glory by using technology to help in the reforestation effort. Not only do trees beautify the landscape, they constitute an entire ecosystem for many species and soak up excess CO₂ in the atmosphere. Since March of this year, LG has planted approximately 2 million seeds throughout the vast park, from which 1.5 million trees are expected to develop. Another 500,000 trees were planted by organizations and individuals involved in the LG Smart Green project.

The reforestation effort was carried out with the help of LG technology. Working in partnership with CO2 Revolution, a local startup, LG devised a plan involving a high-tech drone, an LG G8S^ThinQ smartphone (dubbed LG G8 Smart Green) and an LG gram laptop. The innovative process employed by LG and CO2 Revolution consisted of three steps. First, the smartphone captured information collected during the drone’s scanning flights. Next, the data and images were uploaded to the LG gram laptop which used advanced software and a specially designed algorithm to identify optimal locations to disperse the seeds. Then a CO2 Revolution pilot flew the drone to the target sites using the phone and laptop to plant the seeds.

The reforestation project gave LG Spain an opportunity to help the environment recover, earning the team respect and thanks from the local communities most affected by the devastating fire. The project also captivated national news media and gained significant attention across social platforms, leading to much needed conversations and interest in caring for nature.

And Alto Tajo Natural Park is just the beginning. LG hopes to see every Spanish citizen plant one tree and engage their friends and family online using the hashtag #UnaPersonaUnÁrbol (One Person, One Tree) with the goal of seeing 47 million new trees by 2030.

LG Spain is setting an example for others to follow, bettering the environment through technology and using its influence to raise awareness of how each Spaniard can contribute to a good cause. And across the globe, LG is leveraging its technology, resources and unreserved optimism to ensure a greener, healthier planet for current generations and those yet to come.

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By LG Russia Staff

The availability of blood can mean the difference between life and death. Blood donation is a noble act that saves the lives of millions around the world every year. In Russia, LG is inspiring citizens to roll up their sleeves and become regular donors through a celebrity-infused blood donation campaign.

Since LG Russia initiated its blood donation campaign in 2009, more than 18,000 lives have been saved with the thousands of liters of blood collected. Last month, in conjunction with the World Health Organization’s World Blood Donor Day, LG Russia hosted its 32nd Annual CSR Day in partnership with Eldorado, Russia’s biggest retailer. To appeal to a wider range of people and ultimately attract more donors, LG Russia teamed up with athletes and celebrities to highlight the importance of donating blood.

Yulia Baranovskya, an influential Instagram celebrity with more than 1.7 million followers, recalled how a blood donation during her pregnancy kept her second child alive. Vladislav Manucharov, an accomplished actor, described an on-set incident that almost claimed the life of a colleague, who survived only because of an emergency transfusion. Prominent businesswoman Ekaterina Odintsova told the moving story of a car accident she suffered in her 20s. She credited the blood received from an unknown donor for saving her and allowing her the opportunity to raise a family.

The compelling stories from some of Russia’s most high-profile citizens encouraged many to share their own experiences, creating much buzz on social media with over 650,000 views, likes and comments generated within the first three days.

FC Lokomotiv Moscow, the reigning Russian Premier League champion, and the FC Rostov football team also did their part, with players and training staff giving blood and inspiring their legions of supporters to get involved.

A joint lecture hosted by LG and Eldorado, featuring fashion and lifestyle entrepreneur Polina Kitsenko, captivated the 200 students from Krasnoyarsk University in attendance.

Engaging influencers and celebrities helped LG Russia effectively spread its blood donation message. The campaign underscored the important role citizens can play in Russia’s healthcare system, prompting discussion online and persuading more people to willingly join the cause. Through this initiative, and countless other efforts around the globe, LG is giving back in meaningful ways; changing lives for the better and encouraging all of us to care about one another and the planet we call home.

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Since 2018, LG Electronics’ CLOi GuideBot has been providing a differentiated experience and a new level of convenience at Incheon International Airport, the largest airport in South Korea and primary gateway to the nation’s capital, Seoul. Successfully helping and endearing itself to travelers from all over the world, and becoming something of an airport ambassador, LG CLOi GuideBot is showcasing its intelligence and winning personality in a brand new setting that involves wheels instead of wings.

As a result of a partnership between LG and the Hyundai Motor Company, visitors to the Hyundai Motor Studio Goyang brand experience studio will be greeted and assisted by the facility’s latest employee, LG CLOi GuideBot. The personable robot is available to answer questions and offer useful information about the studio, such as opening hours to current promotions and, of course, facts about the latest Hyundai vehicles.

An expert at helping people get where they want to go, GuideBot delivers timely, tailored assistance whenever it’s needed. Customers can interact with CLOi GuideBot via voice or the built in touchscreen. Ask GuideBot for directions to the exhibition space and the robot will display a map on its display and offer to escort the guest to the location.

Designed to also communicate with visitors to Korea, guests can select their preferred language (English, Korea or Chinese) and take a selfie with GuideBot to memorialize their friendship with the intelligent ambassador. With LG’s advanced Robot Service Delivery Platform on board, an administrator can easily control the robot, update content, manage schedules, and perform status checks. Hyundai will use data collected by GuideBot to analyze visitor preferences to create tailored promotions and services in the future.

This collaboration with Hyundai is expected to bolster LG’s growing reputation as a leading innovator in the robotics space. Since the advanced version of LG CLOi GuideBot made its debut earlier this year on stage at CES, LG has been exploring more opportunities to let consumers experience its cutting-edge robots.

With the introduction of LG CLOi GuideBot, Hyundai is providing a unique interactive experience for those checking out its flagship studio. There is currently one CLOi GuideBot on site at the Hyundai Motor Studio Goyang, with plans to increase that number following the conclusion of the pilot phase next month.

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The LG V50^ThinQ 5G is off to a flying start. The new 5G smartphone from LG saw an impressive 100,000 units snapped up by eager South Korean early adopters in its first week of availability, quadruple the sales of its predecessor, V40^ThinQ. While most customers are interested in the speed benefits of 5G, the phone’s smooth rear glass design and performance enhancement (thanks to improved cooling) certainly adds to its appeal factor.

With the burgeoning success of its first-ever 5G handset, LG is leveraging this opportunity to ensure that consumers world-over recognize and understand the importance of 5G in their lives and the extent to which LG has contributed to this technology.

The original rollout date of the LG V50^ThinQ 5G in Korea was delayed for a few days to allow the carriers to work out some early network jitters but this is to be expected for such new tech. With all three South Korean operators offering the LG V50^ThinQ 5G with their 5G service launch, consumers have been inundated with a crash course on all things 5G which the local media have helped to disseminate in an effort to make Koreans some of the most 5G-literate consumers in the world. 

The V50^ThinQ also made its public debut in the United Kingdom at a London event hosted by carrier EE at the end of May. LG’s 5G phone is now running on the first 5G network in the UK starting in the cities of London, Birmingham, Cardiff, Manchester, Edinburgh and Belfast. V50^ThinQ is also available in Australia as of earlier this month on the country’s leading mobile operator, Telstra.

But LG’s first-move status in 5G shouldn’t be surprising. According to TechIPm, a leading U.S. patent analysis agency, LG maintained a definite edge over its competitors in the 4G (LTE / LTE-A) standard patent category, ranking first in each of the past five years. And according to patent law firm WISPRO, LG looks to be the early leader in 5G patents as well. Through its research, WISPRO found that LG currently has the highest number of 5G-related patents registered with the United States Patents and Trademark Office. With its continuous drive to develop new technologies and meaningful innovations, LG appears well placed to retain its mantle of “patent king” in the 5G era.

“Already with a significant advantage in 5G patents, LG has an excellent opportunity to remind the global smartphone market of the strength of its technology and ability to innovate,” said Park Won-jae, an analyst at Mirae Asset Daewoo.

LG cemented its name as a leader in 5G with the launch of the LG V50^ThinQ 5G in the United States, the world’s largest premium smartphone market where LG has maintained a double-digit share of the smartphone market for the last five years. Launched on May 31, LG V50^ThinQ 5G works on Sprint’s 5G network in Atlanta, Dallas, Houston and Kansas City with Los Angeles, New York, Phoenix and Washington D.C. to join the network later this year.

 

LG V50 THINQ: UNDER GLASS DESIGN

https://www.youtube.com/watch?v=LixKg5dqemE&feature=emb_title

LG V50 THINQ: ADVANCED COOLING PIPE SYSTEM

https://www.youtube.com/watch?v=2LSJzHy8AI4&feature=emb_title

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LG Business Solutions and Amazon are bringing Alexa for Hospitality to LG’s industry-leading hotel TVs, the companies announced in the United States at the Hospitality Industry Technology Exposition and Conference, billed as the world’s largest hospitality technology trade show.

Guests will now be able to use the Echo device installed in their hotel room to experience a new set of Alexa voice features on LG Hotel TVs for the first time. Guests will have the option to temporarily and securely connect their Amazon account to the Alexa-enabled device in their room so they can listen to their personal music from services such as Amazon Music, Spotify and Pandora.

What’s more, guests can ask Alexa to find a show from their favorite genre, or browse the TV guide – all just by using their voice without pressing any buttons. Guests will be able to ask Alexa for hotel-specific information like pool hours, fitness center location or request hotel services such as room service or housekeeping. The LG TV will inform guests about activities and encourage them to ask Alexa for more information about activities they may enjoy, like happy hour, or to book services such as a car to the airport before their flight home.

Adding to its industry-leading smart hotel TV solutions, LG delivers further voice recognition assistance to the guest room with its award-winning Pro:Centric smart TV platform. LG’s Pro:Centric-enabled hotel TVs continue to offer hoteliers and AV managers the ability to supply more content options and greater connectivity than ever before.

The intuitive LG Pro:Centric platform makes switching between content options – including broadcast TV, streaming services, external devices and today’s most popular entertainment providers – simple and fast. With the Pro:Centric custom application, users can easily dive into and enjoy a limitless world of premium content – including 4K streaming and HDR – from the most popular entertainment providers. Pro:Centric also empowers users with its Smart Share feature, which makes connecting to personal devices in order to access photos, music or movies a breeze.

Major hotel operators are planning to begin rolling out the Alexa for Hospitality integration with LG Hotel TVs later this year with full deployment expected in the first half of 2020. The new Alexa guest features on the LG Pro:Centric Direct platform are being demonstrated in LG’s booth at HITEC 2019, June 17-20, in Minneapolis, Minnesota, USA.

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