LG BRINGS AMAZON MUSIC APP TO WIDE RANGE OF SMART TVS

Latest Firmware Update Gives 2016-2020 LG TVs Access to 60 Million Songs to Enjoy

SEOUL, Sep. 11, 2020 — Starting this week, LG Electronics (LG) is launching an integrated Amazon Music app for its OLED, NanoCell and smart LCD TVs produced between 2016 and 2020 for LG TV owners in key countries of Asia, Europe and the Americas.

With Amazon Music, Prime members^* have access to two million hand-curated songs and over one thousand playlists and stations at no additional cost to their membership. Subscribers to Amazon Music Unlimited, the service’s premium subscription tier, have access to more than 60 million songs and thousands of playlists and stations.

For even more convenience, all compatible LG smart TV users can play their favorite music hands-free on their TVs using just their voice and the advanced LG Magic Remote. And with LG’s 2020 TVs also being Bluetooth Surround ready, customers with compatible LG TVs will be able to connect two Bluetooth speakers simultaneously to enjoy their favorite tunes in virtual 4.0 surround sound.

“Bringing Amazon Music support to LG TVs is another example of the added value benefits our customers receive after the initial purchase,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “LG’s smart TVs are designed to combine everything that the customer could possibly want in one single seamless experience, from live television and sports events to the streaming of TV shows, movies, music and more.”

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* Services vary per market.

FIRST MICRO LED DISPLAY FROM LG SETS NEW STANDARD FOR COMMERCIAL DISPLAY TECHNOLOGY

LG MAGNIT Delivers Astonishing Images with Deep Blacks and
Authentic Colors, Easy Setup, Enhanced Durability

SEOUL, Sep. 10, 2020 — Launching this week in key markets of the Americas, Europe, Asia and the Middle East, LG Electronics’ new Micro LED signage solution, LG MAGNIT, will deliver groundbreaking picture quality and durability with LG’s proprietary Black Coating display technology as well as streamlined installation with its clever block-assembly design.

An evolutionary step forward in display technology, Micro LED features self-emissive micrometer-scale pixels applied directly to the substrate board, to deliver sharper images with improved contrast and a wider viewing angle. And LG’s new Black Coating technology applied to the front of the displays is designed to improve contrast and color accuracy while helping to protect the tiny LED pixels from moisture, dust and external impact. Anti-glare and anti-fingerprint, LG Black Coating also minimizes distracting reflections and makes it easier to remove unsightly smudges.

The versatile LG MAGNIT is ideal for luxury consumers seeking a premium, large-scale display for the home with 163 inches of 4K resolution for enjoying favorite movies, series and sports. Featuring LG’s webOS smart signage platform for intuitive navigation and control of the many useful functions, including features and presets, LG MAGNIT’s superb picture quality is boosted by an AI-powered α (Alpha) image processor found in state-of-the-art LG TVs that intelligently analyzes content and source and automatically optimizes visual output in real-time.

In addition to spectacular images, LG MAGNIT offers the benefit of hassle-free installation and configuration. Each Micro LED cabinet measures only 600W x 337.5H x 44.9D mm and links seamlessly to other cabinets, allowing technicians to quickly and painlessly erect large-scale display on site. The ability to smoothly send and receive signals wirelessly is due to LG’s non-contact connector technology. LG’s block-assembly design allows power to be sent to each cabinet via pin connectors located on the edges of the LED cabinet hub. And LG MAGNIT cuts the time needed for cable management, with only a few wires on the back of the displays to link the cabinets to system controllers and power mains.

“It’s always exciting to present true innovation in LED signage and we are particularly thrilled to introduce our LG MAGNIT lineup at this time,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “With its combination of superior picture quality, expandability and convenient setup, LG MAGNIT is a great Micro LED signage solution for a wide variety of commercial and public spaces, including convention centers, corporate and hotel lobbies, luxury boutiques, broadcast studios, control rooms, exhibition halls and museums.”

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THE SECRET WEAPON OF TOP CREATIVE PROFESSIONALS

If multitasking and accuracy on your desktop are both necessities on the job and a way of life, then one of the new breed of 21:9 aspect ratio monitors might be worth considering. With more screen real estate than standard 16:9 displays and ultra-high resolutions as well as a range of productivity-enhancing features, this wider format continues to grow in popularity around the world.

One such display in the 21:9 display category that is turning heads is LG’s new UltraWide^TM monitor (model 38WN95C). Ideal for any profession but particularly well-suited for creative roles, this advanced monitor has earned considerable praise from some of the best computer animators and compositors in the movie business. To find out why LG UltraWide has become such a hit with the extraordinarily talented people behind the films we know and love, LG talked to two highly-respected creatives at the top of their respective games.

Son Wonrak, Compositor (https://youtu.be/tA5NadVx8DE)

As the head of the composition team at Dexter Studios in South Korea, Wonrak Son led the 2D CGI composition work on Parasite, the hit Korean-made movie that won four Oscars at the 2020 Academy Awards. Widely regarded in Korea as one of the best in his field, Son is a big fan of the new LG UltraWide. He loves that its 38-inch curved screen with LG’s Nano IPS display technology and UltraWide QHD+ (3,840 x 1,600) resolution enables him to handle several jobs at the same time. Son also notes improved focus since switching from a two-monitor setup to LG’s widescreen solution, which provides just as much workspace without any unsightly bezels obstructing his view.

The monitor’s ability to cover 98 percent of the DCI-P3 color space is another key selling-point for Son as it allows him to achieve greater realism in his work. Additionally, he feels the monitor’s 21:9 aspect ratio can enhance productivity for video and sound editors, or for anyone who needs to use multiple software programs simultaneously. And Son isn’t shy about saying that “LG UltraWide is the king of the 21:9 monitors.”

Erick Oh, Animator (https://youtu.be/rCnkuQwyeWo)

Erick Oh, a former Pixar animator who has worked on many world-famous computer animated films including Inside Out and Coco, knew the LG 38WN95C was something special from the very first time he laid eyes on it. He says the UltraWide monitor instantly upgraded his work environment and increased his productivity. Its expansive, high-resolution screen lets him display all the files and programs he needs at once, meaning he doesn’t have to waste any time or effort constantly switching between tabs or scrolling up and down.

The UltraWide’s pixel density and accurate color reproduction are well-suited to Oh’s work as an animator, allowing him to get all the little details and every single hue exactly how he wants them. Nano particles spayed directly onto the VESA DisplayHDR™ 600 certified^* monitor’s backlight absorb unnecessary light wavelengths to ensure the purest colors possible as well as enhanced brightness. Oh describes LG UltraWide as “a revolution” and feels there is no way he could ever go back to a conventional 16:9 monitor.

Leading the 21:9 aspect ratio monitor category since its launch in 2012, the UltraWide brand is synonymous with quality and has consistently earned top honors at international awards programs including the TIPA World Awards and CES Innovation Award with LG 38WN95C added yet another CES Innovation Award to the brand’s impressive tally earlier this year.

The secret weapon of top creative professionals around the globe, LG UltraWide is the monitor that lets you get more done with greater ease.

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^* Certified by VESA based on VESA DisplayHDR CTS version 1.1, April 2020.

EXPLORE THE NEWEST DIGITAL SIGNAGE TECHNOLOGY WITH LG DIGITAL CONNECT 2020

Online showrooms are nothing new, but with the unique circumstances of 2020, their value and importance to both consumer brands and business-to-business concerns – not to mention customers – have grown. Online showrooms allow brands to easily communicate the benefits of what they offer without the need for in-person visits, a critical tool for helping customers to make informed purchasing decisions.

In order to show its commercial display lineup in the best light under current conditions, the LG Electronics Business Solutions Company created the LG Digital Connect (DC) 2020 virtual showcase. Launched in August, the integrated marketing and sales platform provides engaging, easy-to-navigate virtual tours that take visitors through the company’s diverse range of solutions with clear explanations of industry-leading core technologies and user-centric product features along the way. LG DC 2020 offers existing and new clients valuable information to help them determine which products are best suited to their specific business requirements.

Designed with convenience of LG’s global customers in mind, the virtual showcase presents simple-to-follow product and technology walkthroughs accompanied by user-friendly sales consultation. Visitors can select the Product Showroom Tour to learn about LG’s latest LED signage in a virtual exhibition hall environment or choose the Vertical Showroom Tour if they want to experience various digital signage usage scenarios. And with just a few clicks, they can view detailed product specifications.

LG offers a wide selection of commercial display products, from Micro LED and cable-less LED Series models to LED Cinema, all of which are on display in the Product Showroom Tour. The Vertical Showroom Tour illustrates how the company’s cutting-edge digital signage options can be easily installed and adapted for use in almost any situation, including public spaces, corporate or government offices, retail stores, schools and hospitality settings. The site also lets visitors browse LG’s latest B2B display installation case studies as well as news related to the high-tech world of digital signage.

To take a virtual tour and try out the LG Digital Connect 2020 experience for yourself, please visit https://lg-informationdisplay.com/dc2020.

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LG WING CONFIRMED TO TAKE FLIGHT AS FIRST EXPLORER PROJECT DEVICE

LG Electronics (LG) confirms LG WING will be the first product to be launched under the Explorer Project, LG’s new mobile category aimed at discovering new ways to interact with mobile devices, focusing on the evolving and ever-changing needs of today’s consumers and challenging established user norms. LG’s boldest, newest smartphone will deliver a new and different form factor and mobile experience that would be impossible to create with conventional smartphones.

LG WING will be unveiled September 14 at 10:00 (EDT) on LG Mobile’s official YouTube channel (https://www.youtube.com/LGMobile) and Facebook page (https://www.facebook.com/LGMobile).

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LG SELECTED AS OFFICIAL TECHNOLOGY PROVIDER FOR 2020 U.S. POLITICAL CONVENTIONS

LG Electronics USA was selected as Official Technology Provider for the 2020 Democratic National Convention and 2020 Republican National Convention this summer. LG also was named the “Official 4K UHD Display” of both of this year’s unconventional conventions.

Under its agreement with the Democratic National Convention Committee, LG supplied 4K Ultra HD displays to support the Milwaukee, Wisconsin-based video production of live speeches and pre-recorded segments from across the country throughout the Aug. 17-20 convention.

Photo Credit: ProVideo Coalition

The 43-, 55- and 65- inch LG screens were at the heart of the convention’s multimedia control center in the Wisconsin Center, the convention’s nerve center for hundreds of feeds from all 50 states and the virtual hub for media coverage worldwide.

As Official Technology Provider for the Aug. 24-27 Republican National Convention, LG supplied 4K Ultra HD displays to support convention operations in the Charlotte (North Carolina) Convention Center, where delegates gathered for the nomination roll call and for various meetings.

Complementing onsite activities, the 65- and 75-inch LG screens installed in VIP viewing areas and greenrooms showed live speeches from Washington as well as pre-recorded segments from around the country.

“Innovation is non-partisan, but it plays a critical role in political conventions, especially this year due to the pandemic. As official provider, LG is proud to help make this year’s reimagined digital conventions a reality. Our role as a key technology partner underscores LG’s position as a technology and policy leader in the United States,” said John I. Taylor, senior vice president, LG Electronics USA.

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LG Presents “Life’s Good From Home” Vision for the Future of Home Living

Showcasing Next-Generation Innovations for Home and Beyond at IFA 2020

BERLIN, Sep. 3, 2020 — At IFA 2020, LG Electronics (LG) presented a new consumer experience unlike any previous IFA show. LG CTO Dr. I.P. Park took to the stage in hologram form to talk about Life’s Good from Home, the company’s vision for the future. LG’s future vision maximizes three core home values of care, convenience and entertainment.

“These unprecedented times have made us more uncertain about the future,” remarked Dr. Park. “LG believes this presents a unique opportunity to make real change in the world by realizing a new potential for the home. As a leading lifestyle innovator, we’ve doubled-down on our commitment to develop new and improved products and services that provide a good life for consumers the world over.”

LG’s AI platform, LG ThinQ, continues to evolve and innovate to create new services, solutions and business models to lead change. “LG ThinQ is the beating heart of our life-enriching innovative experiences,” Dr. Park said when demonstrating how the updated LG ThinQ app delivers a user-centric experience that extends from customer support to purchasing supplies. Using the app, the AI-based Proactive Customer Care (PCC) can analyze and report back the operational status of appliances and even provide maintenance or repair advice.

LG has spearheaded innovation that transcends the home, investing in wide-ranging technologies as it pursues improving everyday life. LG’s CLOi line of robots can provide a safe, socially distant way to deliver services in restaurants and hospitals and since July 2020 LG CLOi ServeBots have been deployed in commercial locations throughout Korea. As a pioneer in robotics, LG has set its sights on expanding the robot ecosystem through its CLOi platform, focusing on automated driving, situation analysis, and movement control by reducing the time it takes to develop cutting edge products, a driving force for the industry’s growth. Dr. Park highlighted how CLOi 2.0 could serve as an efficient substitute for human interaction, compatible with the open source Robot Operating System (ROS) 2.

LG is also developing technology for remote healthcare management as part of its digital transformation efforts. “Through AI, we can easily and more precisely monitor the health of consumers 24/7,” said Dr. Park. “Recently in Korea we successfully administered a pilot project with Seoul National University in using AI to improve the monitoring and care of patients with chronic conditions.”

Dr. Kim Kyung-ho, executive vice president of the LG’s Business Solutions Europe, followed Dr. Park on stage to introduce LG ThinQ Home. An actual living space and complete home solution in the South Korean city of Pangyo known as Korea’s Silicon Valley, ThinQ Home is a real demonstration of LG’s Life’s Good from Home vision as the ideal future residence designed to deliver a safer, more convenient lifestyle through the company’s latest appliances and IT technologies.

In Korea, the flesh and blood Dr. Park guided the IFA audience through LG ThinQ Home and demonstrated Home Concierge, a smart mirror that allows easy and complete home control by monitoring appliances and home energy usage through a state-of-the-art energy panel. Connected to the home’s electric car charging station, the high-tech panel lets homeowners charge and monitor their electric car remotely.

In addition to its holographic media event, LG’s videos illustrate its vision for accelerating everyday innovation, one featuring a special guest appearance by K-pop star Henry Lau touring the LG ThinQ Home. This video and more can be enjoyed on the LG Global YouTube channel (www.youtube.com/GlobalLG) while LG’s virtual exhibition (http://Exhibition.LG.com) provides a vivid experience of LG’s innovative products and services at IFA 2020.

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LG EMBARKS ON NEW MOBILE INITIATIVE TO EXPLORE THE UNKNOWN

LG Teams Up with Platform Partners and Industry Innovators to
Develop Unique Smartphones That Behave Like No Other

SEOUL, Sep. 2, 2020 — LG Electronics (LG) is kicking off the Explorer Project with a 30-second invitation video hinting at the first smartphone under this new lineup. Explorer Project is both an initiative and a category and will include devices that deliver distinctive and yet unexplored usability experiences, a strategy that tackles uncharted territory in the industry. Details of the Explorer Project will be officially announced September 14 at 10:00 (EDT) on LG Mobile’s official YouTube channel and Facebook page.

LG created the Explorer Project in response to the diverse usage needs of today’s smartphone customers and to deliver much-needed curiosity and excitement to the mobile sector. The initiative aims to “explore” and inject new life into untapped areas and reshape and expand the current user experience, with assistance from its trusted platform partners.

Explorer Project also marks a new direction in the alignment strategy of LG’s smartphones. The Explorer Project will focus solely on new usability that is discovered with innovative designs while LG’s new Universal Line will be the company’s lineup of competitive devices that focus on consumer lifestyles, such as LG VELVET.

LG is collaborating with industry partners Rave, Ficto, Tubi and NAVER to develop unique features that will elevate the mobile viewing experience on Explorer Project devices. Qualcomm Technologies is again contributing its industry-leading processing technology and know-how to drive the outstanding performance of LG’s differentiated lineup.

Rave gives users wherever they may be the ability to communicate and enjoy streaming content together while Ficto, which pioneered revenue sharing for mobile content, aligned the global launch of its streaming service with the Explorer Project. Tubi, the largest ad-supported free streaming service is also an early partner of the Explorer Project. South Korean search leader NAVER, which worked in close partnership with LG on the LG Dual Screen, is developing a version of its Whale browser with unique browsing features for Explorer Project devices.

“LG and platform partners feel it is vitally important to demonstrate to consumers new and differentiated user experiences in the smartphone space,” said Morris Lee, president of LG’s Mobile Communications Company. “LG has always been a pioneer in pushing the envelope of smartphone form factors, the only way to bring about much needed innovation in the mobile market.”

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LG’S 8K OLED TVS TAKE PC ENTERTAINMENT TO NEW HEIGHTS WITH MOST ADVANCED GAMING CAPABILITY

Real 8K Action Powered by Powerful NVIDIA GeForce RTX 30
Series GPU Now a Reality on Ultra Large LG OLED TVs

SEOUL, Sep. 2, 2020 — LG Electronics (LG), the first TV manufacturer to commercialize 8K OLED TVs, again set an industry benchmark with the world’s first 8K TVs to support the powerful new NVIDIA^® GeForce RTX™ 30 Series GPU.^* Powered by the company’s α (Alpha) 9 Gen 3 AI processor capable of delivering 8K full bandwidth support, LG’s 8K OLED TV steps up its game to offer avid gamers across the globe the most compelling and mesmerizing gameplay on glorious displays with over 33 million self-lit pixels.

LG OLED TVs have long been considered among the most advanced gaming TVs in the world because of their self-lit pixel technology and support for the latest HDMI specifications such as Variable Refresh Rate (VRR), ultra-fast response rate and Auto Low Latency Mode (ALLM). Because LG OLED TVs are NVIDIA G-SYNC^® Compatible, LG customers have been able to enjoy their favorite games with GeForce RTX 20 Series and GTX 16 Series GPUs for a smooth, immersive gaming experience without the flicker, tearing or stuttering common to most common displays.

The α (Alpha) 9 Gen 3 AI processor in LG’s OLED and NanoCell 8K TVs take real-time ray-tracing performance to a new level and set a new standard for gaming-optimized picture and performance. With LG 8K OLED TVs able to deliver 8K content at 60 frames per second and handling staggering 48Gbps speeds, playing 8K games on LG OLED TVs and a NVIDIA^® GeForce RTX™ 30 Series GPU has never looked so good.

“We are excited to bring GeForce RTX 30-Series GPU support to LG’s 2020 8K OLED TVs,” said Matt Wuebbling, vice president of global GeForce marketing at NVIDIA. “Gamers will be blown away by the performance on these TVs when playing the latest 8K PC games featuring the most realistic ray-tracing and cutting-edge AI features powered by the GeForce RTX 3090 GPU.”

To heighten gamers’ sense of immersion, LG 8K OLED TVs also support Dolby Atmos and LG’s deep learning-based AI Acoustic Tuning, which measures the acoustic environment and adjusts the sound for greater accuracy. The TVs are also BT Surround ready to allow two LG Bluetooth speakers to be connected simultaneously, up-mixing 2.0 channel sound to virtual 4.0 surround sound for more immersion in favorite games. And with LG ThinQ capability built-in, hands-free voice control is possible for those moments when reaching for the remote is not an option.

“The combination of LG OLED TV’s awe-inspiring picture quality and NVIDIA’s technological prowess offers next-level gaming experience in unbelievable 8K,” said S.P. Baik, vice president of the TV product planning division of LG’s Home Entertainment Company. “Following last year’s successful partnership with the world’s top gaming hardware brand, we look forward to expanding our relationship with NVIDIA.”

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* HDMI DSC (Display Stream Compression) functionality to be added via firmware upgrade later this year.

IFA 2020: LG Virtual Exhibition

LG Virtual Exhibition Opens to Virtual Applause

Vision for Seamless, Evolved Home Living Showcased in Explorable Online IFA Booth

SEOUL, Sep. 1, 2020 — For this year’s IFA trade show, LG Electronics (LG) is sharing its vision of an ideal home that would maximize convenience and comfort for families and individuals who are spending more time at home. Throughout the month of September, LG’s first-ever virtual exhibition is providing a compelling experience complete with real life scenarios and demonstrations of how the company is making home life more relaxing, efficient and rewarding.

Under the theme Experience LG Like Never Before, a realistic rendering of Hall 18 of Messe Berlin (down to the local time and local weather) gives visitors a chance to explore the company’s latest innovations as if they were actually in Berlin from the comfort and safety of their own homes. Upon entering LG’s online exhibit, visitors can sit back and enjoy a curated tour led by a helpful virtual guide or view a tutorial that explains how to navigate the booth using the Mini Map. Guests can click a product to try it out or view technical specifications and features.

The exhibition was designed as a fun, interactive experience where people could freely explore the exhibit as if in a game. This is possible thanks to the collaboration with Unity Technologies’ Korea office and the video game company’s Unity engine, the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content. The engine provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

The highlight of the digital exhibit is OLED New Wave, an installation featuring an array of flexible screens that delivers a dramatic demonstration of LG OLED’s unrivaled picture quality and ability to assume unique form factors which captivated audiences at CES in Las Vegas earlier this year. Visitors can enjoy LG’s home entertainment offering in the Home Cinema Zone, where they can experience LG OLED TV’s outstanding picture and sound or immerse themselves in the ideal gaming environment in the Gaming Zone. The virtual Sports Bar is optimized for enjoying sporting content while the Lifestyle Zone invites visitors to enjoy the realm of possibilities made real by OLED – from Wallpaper to Gallery to Rollable.

The viewing experience in the home entertainment zones is designed to deliver the key OLED TV attributes known as 4S: sharp, swift, smooth and slim. Virtual technology allows guests to compare LG’s self-lit displays against conventional LED LCD TVs using incredibly detailed footage of a starry night. Visitors can then enjoy the rich, three-dimensional audio generated by the company’s advanced soundbars and speakers, all thanks to Meridian Audio technology.

The benefits of LG’s comprehensive range of smart home appliances and integrated services can be seen in seven dedicated zones. Organized around the three themes of Health, Hygiene, and Convenience, the aptly named Reimagine Your Life @ Home with LG zones demonstrate how a home can be made even more relieving and hygienic with technology. LG technology is shown improving the air we breathe, ensuring the hygiene of clothing and dishes, creating a more healthy, convenient culinary life and providing proactive, personalized customer service care.

In LG’s AI Connect Air Care Mode demonstration, visitors get to experience the joy and convenience of connected appliances that make spending more time at home so much easier. In the Laundry & Styling Room, visitors can see LG’s latest lineup of washing machines such as LG WashTower with AI technology to deliver optimal washing performance. Prep Station & Dining Room is where guests can simulate scanning groceries for perfectly prepared meals using LG smart appliances, while AI Connect Cooking Mode makes cooking even easier with less planning and thinking. Visitors can also experience the expanded range of Proactive Customer Care service, LG’s AI-based offering that alerts customers of potential issues before they occur, expedites repairs when they are needed and offers useful maintenance tips to keep LG appliances performing their best.

Guests are encouraged to visit http://Exhibition.LG.com to experience LG’s IFA exhibition in all its virtual glory or to download the LG Virtual Studio interactive mobile app for either Android or iOS devices.

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MORE IMAGES AVAILABLE AT www.lgnewsroom.com/2020/09/ifa-2020-lg-virtual-exhibition

NEW LG CINEBEAM PROJECTOR ELEVATES HOME MOVIE VIEWING TO NEW HEIGHTS

Regardless of How Bright the Room or Dark the Scene, LG CineBeam 4K
UHD Laser Projector Delivers the Ultimate Home Cinematic Experience

SEOUL, Aug. 31, 2020 — The newest LG CineBeam 4K UHD Laser projector (model HU810P) from LG Electronics (LG) is designed to deliver an authentic movie theater experience to consumers in the comfort of their own homes. The latest innovation in LG’s popular high-resolution projector lineup, this projector offers features and technologies that make it the perfect choice for movie lovers and families who are entertaining at home. In addition to its cinematic quality picture, this model offers easy and convenient access to movies released direct to streaming services via compatibility with popular content streaming apps.

LG CineBeam 4K UHD Laser projector delivers sumptuous, 4K (3,840 x 2,160) resolution up to 300 inches (diagonally) with a dazzling 2,700 ANSI lumens of brightness, covering 97 percent of the DCI-P3 color space with its dual laser system. The projector’s laser light source is extremely reliable and durable, with a lifespan of approximately 20,000 hours of brilliance.

No matter how bright the room, how dark the scene, the projector delivers vibrant, crystal clear images via LG’s new Adaptive Picture Pro technology. Iris Mode offers two presets – Bright Room Mode and Dark Room Mode – that detects the amount of light in the room to deliver the best picture possible, even delivering a true movie theater environment if desired. And Adaptive Contrast automatically adjusts each frame to achieve the optimal contrast ratio in darker scenes.

With support for Real Cinema Mode and TruMotion Mode, the new LG CineBeam can show movies as their directors originally intended by adjusting the frame rate of the projected image to match the original source at 24Hz. LG’s TruMotion is especially well-suited for action movies, rendering quick movements and fast scenes smoothly and naturally. The projector supports a variety of popular HDR formats, including HDR10 and HLG, as well as Dynamic Tone Mapping.

For maximum convenience, LG CineBeam 4K UHD Laser projector features wireless connectivity with home theater audio systems via WiSA and Bluetooth. When connecting via HDMI 2.1 with enhanced audio return channel (eARC), the projector delivers 4K images in 10-bit color with nearly lossless audio quality. Positioning the CineBeam anywhere in the room is a cinch thanks to its 1.6X zoom and horizontal and vertical lens shift.

The projector runs LG’s newest webOS 5.0 platform for intuitive control and navigation as well as quick access to popular streaming services such as and Disney+ and YouTube. It is compatible with Apple AirPlay 2 and Screen Share, giving viewers the ability to share content from smartphones and tablets at cinematic scale. And with Auto Calibration II software, owners can get results that were previously only possible with professional picture calibration.

“Our new CineBeam projector performs equally well with bright or dark scenes, elevating picture quality and enhancing the viewing experience to a whole new level,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “There is currently no other product like it on the market today, a demonstration of how LG continues to deliver innovation that improve lives.”

At IFA 2020, LG will present a virtual exhibition throughout the month of September featuring its latest innovations including LG CineBeam 4K UHD Laser projector. Visit http://Exhibition.LG.com for more information.

Key Specifications:

Projection System		DLP
Native Resolution		4K UHD (3,840 x 2,160)
HDR		HDR10, HLG, Dynamic Tone Mapping
Light Source Type		Dual Laser (R/B)
Light Source Life Time (High Brightness)		20,000 hours
Brightness		2,700 ANSI Lumens
Contrast Ratio (Full On / Full Off)		1,000,000:1
Noise (Typical)	High / Mid / Low	30 / 28 / 26 dB
Projection Lens	Lens Shift	Vertical + – 55%, Horizontal + – 22%
	Zoom	x 1.6
	Screen Size	40-300 inches
	Throw Ratio	1.3 – 2.08
Sound	Speaker Output	5W + 5W Stereo
	WiSA Ready	Yes
	Bluetooth	Yes
	Dolby ATMOS Compatible	Yes
Net Size (W x D x H)		337 x 410 x 145mm
Weight		11kg
HDMI		1 HDMI 2.1 / 2 HDMI 2.0
USB Type-A		2 USB 2.0
Platform		webOS 5.0

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LG’S ADVANCED REFRIGERATORS DELIVER SMARTER CULINARY LIFE AND MORE HYGIENIC FOOD MANAGEMENT

New Units Being Unveiled at IFA 2020 Keep Groceries Fresher
Even Longer Meaning Fewer Trips to the Supermarket

SEOUL, Aug. 28, 2020 — LG Electronics (LG) is helping consumers realize their dream kitchens with the unveiling of new refrigerator models at IFA 2020: improved InstaView™ Door-in-Door™ refrigerator with UVnano, updated LG Fridge and Freezer pair and latest InstaView ThinQ™ refrigerator. Adding to an already comprehensive list of features, these new kitchen appliance models demonstrate LG’s commitment to giving consumers more choice and helping them to live their best hygienic, culinary lives.

LG’s newest kitchen innovation uses the power of light to improve health and hygiene. LG InstaView Door-in-Door refrigerator with UVnano utilizes ultraviolet LED light technology to disinfect the water dispenser outlets once every hour (or anytime manually) to remove up to 99.99 percent of bacteria and viruses.¹ Featuring LINEAR Cooling™ and DoorCooling+™, the InstaView creates optimal conditions for fresher food. LINEAR Cooling minimizes temperature fluctuations – the primary culprit of food spoilage²– for more precise control, while DoorCooling+ evenly cools the entire refrigerator by distributing powerful airflow from strategically placed vents.³ An ice maker located in the freezer drawer produces Craft Ice™, two-inch spherical ice balls that melt slowly to keep beverages cooler longer while making drinks look great.

Updated for 2020, LG Fridge and Freezer pair are designed to fit easily into standard kitchen cabinetry for a clean, minimalist look. Their flat door design and zero-clearance hinges are ideal for installing right next to a wall for a seamless, built-in appearance. These units also feature LINEAR Cooling and DoorCooling+ as well as Metal Fresh™, a metallic finish applied to the rear interior wall to add a touch of premium elegance.

Featuring LG’s newest consumer-centric AI platform, the latest LG InstaView ThinQ refrigerator makes ingredient management, food shopping, cooking and even cleaning up a whole lot simpler. Any item placed inside or removed from the refrigerator is automatically tracked via LG’s advanced vision recognition technology. Powered by AI Connect, it can offer owners tasty meal suggestions based on the inventory of the food items, inform the water purifier how much water is required to prepare a meal, set a connected oven to the right cooking temperature based on the recipe, and even choose the optimal wash cycle for the dishwasher based on the meal. LG InstaView ThinQ also features LINEAR Cooling, DoorCooling+ and Metal Fresh.

“Our newest refrigerators deliver extended food freshness and unmatched convenience allowing consumers to enjoy the culinary life they deserve,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “We are expanding options for customers in order that they can find the best kitchen solution to match their needs and lifestyles.”

Throughout the month of September LG will host its IFA Virtual Exhibition at http://Exhibition.LG.com featuring all its latest kitchen innovations. LG Fridge and Freezer and LG InstaView Door-in-Door will be featured in the Prep Station while the InstaView ThinQ refrigerator will be exhibited in the Dining Room.

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¹Assessed by TÜV Rheinland in 2020 using LG testing method measuring reduction of Escherichia coli, Staphylococcus aureus, Pseudomonas aeruginosa in distilled water samples after exposure to product’s UV LED for 10 minutes per hour after a total of 24 hours in normal household use setting. Actual results may vary depending on environmental conditions and usage. The product does not treat or cure health-related conditions and does not guarantee that water filtered by the product will be free from contaminants such as microbiological particles.

² Average temperature of peak to peak in fresh food compartment. Based on UL test result of temperature fluctuation in time of LGE model GF-V706MBL, according to LG internal test method.

³ Assessed by UL using LG testing method comparing door basket cooling time from 25 degrees Celsius to 7 degrees Celsius between LG non-DoorCooling+ model GF-V708BSL and DoorCooling+ model GF-V706MBL.

LG REVOLUTIONIZES PERSONAL CLEAN AIR WITH PURICARE™ WEARABLE AIR PURIFIER

LG Unveils the Future of Healthy Respiration at IFA Berlin

SEOUL, Aug. 27, 2020 — LG Electronics (LG) will give new meaning to clean, personal air with the introduction PuriCare™ Wearable Air Purifier at IFA 2020. As a global leader in clean air solutions, LG has long been associated with healthy, hygienic life and this reputation has resulted in the creation of an entire new category of wearable air purifier technology to deliver a new level of portable protection. LG PuriCare Wearable Air Purifier will be available starting in the fourth quarter in select markets.

LG PuriCare Wearable Air Purifier resolves the dilemma of homemade masks being of inconsistent quality and disposal masks being in short supply. The PuriCare Wearable Air Purifier employs two H13 HEPA filters, similar to the filters used in the company’s home air purifier products.

Employing LG’s latest advancements in air purification, high-performance replaceable filters enable PuriCare Wearable to supply fresh, clean air indoor and out. With its Dual Fans and patented Respiratory Sensor, LG’s wearable air purifier allows users to take in clean, filtered air while the Respiratory Sensor detects the cycle and volume of the wearer’s breath and adjusts the dual three-speed fans accordingly. The fans automatically speed up to assist air intake and slow down to reduce resistance when exhaling to make breathing effortless.

Ergonomically designed based on extensive facial shape analysis, LG PuriCare Wearable fits snugly on the user’s face to minimize air leakage around the nose and chin. The design also makes it possible to wear the unit comfortably for hours on end. The efficient and lightweight 820mAh battery offers up to eight hours of operation in low mode and two hours on high.^*

What’s more, LG’s innovative personal air solution comes with a case that helps maintain hygiene between uses. Equipped with UV-LED lights that kills harmful germs, the one-of-a-kind case can even charge the mask and sends a notification to the LG ThinQ mobile app (Android/iOS) when the filters need to be replaced for peak performance. And because every component of LG PuriCare Wearable – from the filters to the ear straps – is replaceable and recyclable, it’s an environmentally responsible solution as well.

“The PuriCare Wearable Air Purifier is an exciting addition to our growing lineup of products designed to deliver meaningful health and hygiene benefits,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “At a time when consumers are seeking ways to make life safer and more convenient, it’s important that we’re able to offer solutions that add measureable value.”

For IFA 2020, LG will present a virtual exhibition throughout the month of September featuring its latest innovations including LG PuriCare Wearable Air Purifier. Visit http://Exhibition.LG.com for more information.

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^* Based on product usage at a temperature of 25 degrees Celsius. Results may vary depending on environmental conditions and other external factors.

LG’S IFA 2020 INFORMATION PORTAL OPENS TO PUBLIC

LG Electronics (LG) today unveiled its IFA 2020 information portal at http://Exhibition.LG.com to provide the most up-to-date information on LG’s exciting products and services to be announced at the annual trade show. Taking place virtually for the first time in its 96 year history, IFA this year will be completely virtual and accessible to anyone with an internet connection.

On September 1 prior to the start of IFA (September 3-5), LG will publicly open its Virtual Exhibition to showcase the company’s home living concept, with the help of its latest home innovations, audiences will be able to experience LG like never before in the history of IFA.

Even before the Virtual Exhibition doors open, five preview videos will tell the back story of LG and IFA with a hint of what the audience can expect to experience at this year’s show. The first clip captures highlights of LG’s most iconic innovations unveiled over the past several years at Europe’s biggest technology show. “Teaser” videos will be posted regularly until the Virtual Exhibition opens at the start of the month.

Beyond the videos, audiences will be amazed by LG’s iconic show stopping immersive displays such as OLED Tunnel, OLED Canyon and OLED Falls, highlighting the company’s leadership in display innovations.

Innovative products and services ranging from LG Electronics’ acclaimed OLED TVs NanoCell TVs, ultra-premium home appliances LG SIGNATURE, built-in Signature Kitchen Suite, intelligent AI DD washing machine, InstaView™ Door-in-Door™ refrigerator and smart home solutions will entice visitors to stick around and browse the virtual showroom from the comfort and of their homes.

To receive an official invitation when the LG Virtual Exhibition goes live, interested individuals are encouraged to register now at http://Exhibition.LG.com.

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LG Newsroom