Commemorating “Energy Star Day” in the United States, LG Electronics partnered with leading home improvement retailer Lowe’s and non-profit partner “Rebuilding Together” to provide energy efficiency upgrades for local families in Charlotte, North Carolina earlier this week.

Employees from LG and Lowe’s were among the 100-plus volunteers from the local community who joined together in October on critical home repairs for four residents in Charlotte’s Druid Hills neighborhood. They replaced flooring, repaired roofs and insulated for weatherization, painted interiors and exteriors, attached smoke detectors and handicap-accessible features – and installed Energy Star certified LG appliances.

The Energy Star improvements will not only make life more convenient, they will also save the families money over time. According to the U.S. Environmental Protection Agency, on average a house equipped with Energy Star certified appliances will save nearly USD 630 over the products’ lifetime.

According to Beth Morrison, Executive Director of Rebuilding Together of Charlotte, this year’s Energy Star Day project is part of a long-term, multi-partner reinvestment initiative to prevent displacement of current residents in the neighborhood. She thanked LG, Lowe’s and the EPA “for bringing much-needed energy efficiency upgrades to families in this underserved Charlotte community.”

LG provided front-load clothes washers earning the Energy Star Most Efficient 2019 designation and companion Energy Star certified clothes dryers. Some homes received an Energy Star certified LG top-load washer and companion Energy Star LG dryer. In addition to installing Energy Star LG InstaView Door-in-Door refrigerators in the homes, volunteers completed the kitchen makeovers with new LG ranges and microwave ovens.

According to the EPA, the typical American household spends about USD 2,000 a year on energy bills. By choosing Energy Star, consumers can save 30 percent or about USD 575 in household energy costs. The EPA’s theme for Energy Star Day 2019 – “Save today. Save tomorrow. Save for good.” – represents not just the energy and money savings, but environmental benefits as well.

LG’s support of Energy Star Day 2019 “is consistent with our commitment to the environment and the community,” said Christine Ackerson, LG’s U.S. head of corporate social responsibility and sustainability. “This Energy Star Day and every day, LG and Energy Star help you save for good – for all the good things you want in your life and for a healthier planet for you and your family.”

In addition to being named 2019 Energy Star Partner of the Year-Sustained Excellence, LG earned the #1 rating in overall customer satisfaction across its home appliance portfolio that includes kitchen and laundry appliances, according to the 2019 American Customer Satisfaction Index® ratings. LG home appliances were rated second to none in overall product quality and value again this year and, for the second year in a row, LG took home the highest ACSI rankings in laundry for its Energy Star washers and dryers. What’s more, LG has earned more J.D. Power customer satisfaction awards in the United States for kitchen appliances than any other manufacturer for three straight years.

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In a survey of 3,000 youngsters between the ages of 8 and 12, more American and British kids said they wanted to be YouTube stars than astronauts or athletes.^*

In many ways, it’s hard to be surprised by this.

What most respondents don’t see, however, is the amount of effort and time that goes into making great videos that attract the most views. Being a successful content creator takes determination for sure, but also skill. Producing content that’s both distinctive and original is extremely challenging.

And there’s more.

Just as an auto mechanic needs reliable tools and a teacher needs desks, today’s most successful creators require prosumer-grade recording instruments. With the need to be mobile and ready to capture moments anywhere, anytime, today’s smartphone is often the creator’s backup device for never missing that important moment.

With many great smartphones with cameras available today, it’s a buyer’s market. But there is still nothing comparable to the combination of the LG G8X^ThinQ and LG Dual Screen for optimal content recording and creation.

Here are some reasons why…

Steady Cam for More Action, Less Nausea
One of the biggest challenges for content producers is shooting video on the move with a minimal amount of shake because no professional creator wants to induce nausea in the viewer. Most responsible creators use gimbals but unless that gimbal is pocket friendly, it may not be readily available. With Steady Cam in the rear 136-degree wide angle lens of the LG G8X^ThinQ, it’s now possible to minimize shake while delivering the action that today’s audiences demand.

4K Time-lapse For Making Long Stories Less Boring
Time-lapse on a smartphone may not be new but in 4K, that’s a different story. The ability to shoot time-lapse videos on the LG G8X^ThinQ in stunning 4K detail takes on a whole new dimension. With a minimum of post-processing, show in minutes how you built that treehouse out of toothpicks (and a glue gun) or how you grew an avocado tree from a seed.

ASMR For The Masses
OK, ASMR may not be for everyone. ASMR, for those who haven’t run across this bizarre concept, stands for autonomous sensory meridian response. In other words, it’s sound that causes a good feeling accompanied (sometimes) by a tingly sensation on the skin. To create ASMR content, many creators use microphones calibrated specifically for ASMR quality sounds. The LG G8X^ThinQ is equipped with a highly-sensitive microphone that allows users to produce ASMR recordings without a separate recording device or attachments. This feature evolved from the High Acoustic Overload Point microphone which was first introduced on LG V10 and V20, far ahead of their time. An example of the high quality recording capability of the new LG G8X^ThinQ is available on LG Mobile’s Instagram page for real ASMR fans:

Advanced Front Camera Delivers Glorious Selfies
Any good photographer will tell you that the best images always start with great originals. In other words, there is so much one can do in post-process if the original image is low quality. The LG G8X^ThinQ sports a 32MP front shooter with an upgraded sensor that rivals its impressive rear cameras. Less time with Photoshop means more time to create Instagram-worthy selfies! Check out this Dual Mirror Mode from LG Mobile Global’s YouTube page.

One Take, One Shot with Dual Mirror Mode
When someone takes your picture, wouldn’t it be great if you could see what it’s going to look like before they press “shoot”? With the Dual Mirror mode of LG G8X^ThinQ and LG Dual Screen, you can. The Dual Screen provides a full-screen preview so you can adjust your pose and make sure your best angle is captured.

Reflector Mode for Portraits That Look Studio-Quality
Studio lighting might look beautiful, but it’s expensive and unsuitable for the on-the-go content creator. For well-lit portraits in any conditions, the LG G8X^ThinQ with Reflector Mode is the take-anywhere, use-anywhere solution. For shots that pop, the Dual Screen turns into a full-screen light source that’s color-adjustable, letting users select a custom hue to illuminate their composition and express their mood.

The LG G8X^ThinQ is the first LG phone to allow switching between front and rear cameras while recording video. And Tilt View is perfect for taking low- and high-angle shots, enabling users to see exactly what they’re capturing via the Dual Screen. For those yearning to become influential creators, the LG G8X^ThinQ and Dual Screen may be just what’s needed to turn dreams into reality, vision into actual images that captivate.

 

LG G8X THINQ & DUAL SCREEN: DUAL MIRROR MODE

https://www.youtube.com/watch?v=1vvV5JCNkGM&feature=emb_title

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^* https://www.businessinsider.sg/american-kids-youtube-star-astronauts-survey-2019-7/

By LG India Staff 

Whether it’s religion, language, or cultural traditions and attire, India is a land of great diversity. Perhaps, nowhere is this more apparent than in the country’s multitude of cuisines. The existence of many regional styles can be attributed to different climates, crops grown and spices used, among other factors. One thing about food that remains the same across India is that all household cooking is done by women.

But cooking the time-consuming traditional way is no longer possible for the millions of women who have joined the workforce in recent years. As such, many have turned to a proven solution for getting meals ready in a hurry: the trusty microwave oven.

Though increasingly popular in India, microwave ovens are still considered by some Indians to be unhealthy and only useful for reheating leftovers. LG India launched the LG Mallika-E-Kitchen contest to prove these beliefs to be outdated. Running for eight years and still going strong today, the competition continues to inspire many women to explore the healthy possibilities offered by LG’s microwave ovens while also educating Indians about the importance of eating well. But most importantly, the event offers a unique opportunity for participants to exhibit their culinary flair!

A nationwide event takes place over three rounds in three months. The first round involves more than 8,000 participants from 66 cities across India. The winners then go on to the regional stage and then the grand finale in late September. This year’s 12 finalists were challenged to cook a main course dish within 90 minutes using only LG’s Charcoal Microwave Oven to make the magic happen.

Contestants showed off their culinary skills, presenting sumptuous dishes such as sweet dessert pastry, baklava, jowar and bajra pancakes as well as an Indian rotini pasta, khandvi lasagna. “The whole experience has changed my mind about preparing meals with a microwave – LG’s charcoal model in particular lets you create dishes that taste great and are nutritionally well-balanced,” said one of the finalists.

The competition proved beyond a doubt that LG’s Charcoal Microwave Oven is ideal for cooking any style of Indian cuisine. The Charcoal Lighting Heater^TM preserves natural flavors and cooks food in less time, preventing the loss of nutrients common with conventional ovens. And LG’s Lightwave technology helps reduce fats in food through features such as Diet Fry^TM which offers a healthier way to prepare delicious fried treats with minimal use of oil, requiring almost 90 percent less oil than conventional frying methods.

At the grand finale, LG India made a commitment to Akshaya Patra, a non-governmental organization (NGO) that runs school meal programs across India, to help provide 2,200 children with healthy lunches over the next year. This promise is consistent with LG’s efforts on behalf of the Hunger-free India campaign to combat child malnutrition.

The Mallika-E-Kitchen contest has become something of an institution in the country, highlighting the lifestyle and health benefits of LG’s cooking appliances and the company’s genuine concern for the health of Indian women and their families. LG India’s efforts to reduce waste and improve the quality and availability of food for those in need exemplify what the company stands for – making life truly better for all.

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By LG Brazil Staff
　

Since the beginning of the Industrial Revolution, what has never been in dispute is the fact that the more powerful a machine, the more power it requires. This has held true since the first light bulb and the first gasoline-powered vehicle. With petroleum reserves running dry and consumers’ focus on cleaner living, many are willing to accept lower performance for more energy savings. But when it comes to cooling a home, comfort always wins out over efficiency.

To communicate both the performance and energy efficiency of LG’s DUAL Inverter Compressor-powered air conditioners in Brazil’s sweltering climate, LG came up with the most creative solution.

In the middle of the busy Iguatemi Shopping Mall in the southern city of Porto Alegre, LG held a biking challenge featuring two teams of seven popular social media celebrities to deliver the message that today’s technology is capable of delivering both maximum comfort as well as energy savings. The bicycles were hooked up to sensors that measured how much energy could be produced through pedal power, represented by colors on a digital display.

But LG added a twist.

The two teams were separated by a curtain with one team pedaling a tandem bicycle, representing the dual rotors of LG’s super-efficient, low noise DUAL Inverter Compressor. Just as LG’s twin rotor design helps its air conditioners cool 40 percent faster than single inverter compressor units, the tandem bike was designed to be more efficient by spreading the input energy over two riders.

Fast cooling is not the only advantage offered by LG’s compressor, it also excels in reducing energy consumption, using up to 70 percent less electricity than a single inverter system while simultaneously providing 40 percent faster cooling than non-inverter residential air conditioners.^* This means users can save as much as USD 570 per year on energy bills while enjoying a blissfully cool home. On top of that, the compressor is also a super-silent performer, ensuring peace as well as supreme comfort.

Even the riders learned something new about air conditioning.

“I was surprised by the challenge’s clever twist and amazed at the incredible power and value the DUAL Inverter Compressor brings to LG air conditioners,” said Brazilian singer and actress Sophia Abrahão, one of the riders. Another participant, a respected financial expert and educator Mirna Borges, was impressed by how much one could actually save with higher air conditioning efficiency.

For participating and giving the audience their best effort, each influencer received an LG DUAL Inverter ARTCOOL air conditioner. The stories and images they subsequently uploaded to their Instagram accounts resulted in more than two million views and helped generate over 300 posts and comments on the topic of LG and air conditioning.

LG Brazil’s unique event was an inventive means of conveying the benefits of DUAL Inverter compressor-powered air conditioners but more importantly, it allowed LG to educate the public and social influencers of the importance of energy efficiency in the home. With products that exemplify such efficiency, it’s no surprise that LG products represent almost half of the residential air conditioning market in Brazil.

For LG, it doesn’t get any cooler than that.

 

VIDEOCASE BATALHABIKES

https://www.youtube.com/watch?v=qQC5IEJs1jM&feature=emb_title

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* Based on LG Electronics internal test methods, air conditioner models (US-Q242K series) with DUAL Inverter Compressors™ were tested next to air conditioner model TS-H2465DA0 with constant-speed compressor.

By LG India Staff

More and more, water scarcity is becoming a very serious global issue. No less than four billion humans are faced with a lack of clean, safe drinking water at least one month of every year while more than half a billion worldwide live with the challenges of extreme water scarcity year round. The proliferation of single-use plastic items such as bottles, straws and bags, is only making matters worse, being a significant cause of the water pollution that ultimately restricts people’s access to drinkable, contaminate-free water.

To address the problem and help effect lasting, positive change, LG India initiated the LG Eco Agents of Change campaign focusing on teaching the nation’s youth about the importance of water conservation, the need to improve access to safe drinking water and the dangers of single-use plastics. The program aims to empower tomorrow’s leaders with an important message to spread to a wider audience and future generations.

LG India teamed up with a total of 50 schools from 10 cities nationwide, nominating more than 350 teachers with backgrounds in science and environmental studies to receive training kits and online support from LG’s Eco Agents of Change NGO partner, Forum for Organized Resource Conservation and Enhancement (FORCE). With this new-found knowledge, students were empowered to become Eco Warriors.

As part of the campaign, these students were encouraged to develop presentations to demonstrate water conservation and the importance of safe drinking water. Creative exhibits included rain harvesting, drip irrigation systems and water filtration using sand, gravel and charcoal. The youngsters also presented various creative solutions to reuse and repurpose disposable plastics into shopping bags, planters, even a chandelier!

Participating students also held rallies and put on performances, encouraging all members of the community to do their part in combating the issues of water scarcity and plastic pollution. The involvement of local VIPs and government officials helped to spread the campaign’s important message to a national audience. Currently, the program is engaging approximately 2,800 students and more than 250 teachers.

As part of the campaign, LG India donated and installed 20 LG water purifiers (model LG WW182EP) in the schools participating in the campaign in Kolkata, Bangalore, Chandigarh and Lucknow. LG’s water purifiers deliver True Filtration through an advanced multi-stage reverse osmosis (RO) system that removes contaminants as small as 0.0001-micrometer in size and employ stainless steel tanks to ensure greater hygiene where clean, reliable drinking water is not always available.

LG Eco Agents of Change is an ongoing project that fits in with LG’s global program of working collaboratively with locals to make life better. In this particular instance, LG has enlisted the help of India’s young to change people’s behaviors and pave the way to a healthier environment with increased access to one of Earth’s most precious resources: clean water.

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Consumers have always coveted the ability to communicate on the run, untethered by wires or cables. But who could have predicted that the smartphone of 2019 would also be the ultimate entertainment device, surpassing the desktop PC, the laptop and even the living room TV for entertainment value? What’s more, who could have imagined five years ago that the mobile phone could one day compete with dedicated gaming consoles as a gaming platform? After all, the global electronic game market is expected to grow to more than USD 180 billion by 2021 with mobile games making up the majority of this growth.^*

So it should come as no surprise that device makers are looking at this segment as a huge opportunity.

The upcoming LG G8X^ThinQ is the successor to the LG V50^ThinQ and carries over its unique feature – a removable second display. In the V50^ThinQ, LG Dual Screen provides a new level of on-the-go multitasking excellence while offering gamers the perfect platform for an enhanced user experience in mobile gaming. But with LG V50 only offered in 5G, the majority of the world never got a chance to experience LG Dual Screen.

With the LTE-capable LG G8X^ThinQ and Dual Screen consumers no longer have to be content gaming on PCs or consoles. Here are six reasons why the LG G8X^ThinQ is the perfect gaming device for today’s mobile generation:

1. Customizable LG Game Pad

As one of the most compelling uses of the second display for gamers, the LG Dual Screen comes with a full-sized touchscreen controller. Users can take advantage of the LG Game Pad with any mobile game that supports an external controller in order to enjoy an unobstructed view of the main display and the action taking place on it. Users can choose from a range of configurations specialized for shooting, racing, action and sports or they can design their own game pad in minutes.

2. Video Gaming Tips

With the extra screen real estate and enhanced level of multitasking provided by the LG Dual Screen, gamers in need of tips to get through tough levels can pull up hint videos without missing a beat. With two displays, users can level up their gaming skills by keep the game in play on one screen while picking up tips from other players on the other screen. The Game Launcher app on the LG Dual Screen even includes a shortcut to YouTube’s Gaming Channel for faster access.

3. Keep Connected in Real Time

Users can stay in the gaming action even while chatting with friends or fellow gamers. Whether communicating with your team or texting friends or family, multitasking on LG Dual Screen is as easy as can be. No need to interrupt the game to respond to an urgent message. As far as your friends and family are concerned, you’re always connected!

4. See Better, See More

For gamers, details can mean the difference between glory and death. LG G8X^ThinQ offers the ability to make gamma correction on the display, which brightens the dark and shadowed areas in games and video without washing out the rest of the screen. So when your FPS character is navigating a pitch dark tunnel in the middle of the night, you won’t get caught off-guard by the enemy around the corner!

5. Audio Immersion with Vivid Stereo Sound

Long recognized for its high quality smartphone audio, LG doesn’t disappoint with its newest flagship device. With two 1.2W speakers on both ends of the display and 32-bit Hi-Fi Quad DAC tuned by Meridian Audio, LG G8X^ThinQ produces crisp audio that with a mesmerizing 3D effect. When gaming on LG G8X^ThinQ, spatial audio allows players to sense which direction the enemy is approaching from.

6. High Performance Gaming Chipset

A great gaming smartphone needs the best chipset for seamless performance. The LG G8X^ThinQ is powered by the Qualcomm^® Snapdragon™ 855 Mobile Platform, a high-performance processor that enables fast data transfer without latency or lag for streaming high quality content and for running multiple applications simultaneously on the LG Dual Screen. With the high practicality of the LG Dual Screen optimized for multitasking and backed by excellent hardware, the LG G8X^ThinQ is a smartphone that’s perfect for gaming.

 

LG G8X THINQ & DUAL SCREEN: LG GAME PAD

https://www.youtube.com/watch?v=dg-D5k4ERjo&feature=emb_title

 

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*According to Newzoo, a leading analytics firm focused on games, esports and mobile.

LG threw the ultimate home entertainment-themed party with a multi-room pop-up bar in New York City last week and invited guests to raise a glass to the industry’s first-ever refrigerator to produce large, slow-melting ice – LG InstaView™ Door-in-Door^® Refrigerators with Craft Ice.™

Throughout the weekend, more than 2,000 guests made themselves at home and enjoyed artfully crafted libations by top mixologists like Pernod Ricard’s national mixologist, Jane Danger (Mother of Pearl beverage director), Elliot Clark (Apartment Bartender founder), Stacie Grissom (Garden Cocktail blogger) and Rael Petit (Tribeca Grand Hotel food and beverage manager).

Along with cooling and styling upgrades, the new LG InstaView Refrigerators are the first and only to produce automatically three custom types of ice: slow-melting, round LG Craft Ice in the freezer drawer, and cubed and crushed ice in the door. And with LG’s new measured water dispenser, consumers can expertly create the perfect drink right at home – from craft cocktails and whiskey to lemonade and iced coffee.

At the The Craft Ice House by LG, guests experienced first-hand how LG InstaView Refrigerators with Craft Ice take home entertaining to the next level while enjoying artfully crafted (and complimentary) cocktails and mocktails created by leading local mixologists featuring LG’s exclusive Craft Ice, along with live music, games and an epic cocktail competition between two iconic ices: Vanilla Ice and Ice-T.

The Craft Ice House features four distinct home settings – a family room, garden patio, whiskey library and game room – with each demonstrating how LG InstaView Refrigerators are the ultimate home entertaining advantage. LG QuadWash™ dishwashers with TrueSteam^® were on hand to handle the cleanup all the while eliminating water spots on glassware by up to 60 percent.*

More information on LG InstaView Refrigerators with Craft Ice can be found at www.LGCraftIce.com.

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*    Percent in water spot reduction compared to comparable LG non-steam dishwasher on Delicate Wash cycle. Results may vary by model. Results based on test with LG LDF7774ST as of Feb. 2018.

As a first time participant of London Design Festival, the team behind LG SIGNATURE wanted to clearly communicate the uncompromising design and advanced functionality behind the premium home appliance and consumer electronics brand and generate healthy, fun conversation in the process. For ten days before the festival, LG featured a 30-second promotional video for LG SIGNATURE on its outdoor billboards in Piccadilly Circus that reached more than million Londoners every day.

LG SIGNATURE’s exhibition space was designed in collaboration with Wallpaper, the U.K. based design, fashion and lifestyle magazine. Held in historic Somerset House, the exclusive event was attended by over 100 guests that included media, high society VIPs and prominent members of the design and luxury world. The bustling venue became the place for in-depth discussions about design and technology.

Visitors were able to experience the latest range of LG SIGNATURE products alongside a series of stunning sculptures sharing the ultra-premium brand’s minimalist aesthetic. The latest range of LG SIGNATURE products includes the OLED TV W, French Door Refrigerator and Bottom-freezer Refrigerator, Wine Cellar, Washer & Dryer, Air Purifier and Air Conditioner.

But the main highlight was Masters’ Talk, an exclusive lecture and a panel discussion highlighting the close relationship between art and technology. Led by Massimiliano and Doriana Fuksas, the husband-and-wife team behind renowned architecture firm, Studio Fuksas, the lecture shed light on the couple’s design philosophy and their distinctive architectural creations.

A panel discussion followed the informative talk session with Massimiliano Fuksas joined by the respected independent watchmaker Antoine Preziuso, visual artist and founder Matt Clark of London-based collective United Visual Artists (UVA) and Chung Wook-jun, head of Home Appliance & Air Solution Design Lab at LG Electronics.

“Technology, especially when it reaches a certain level that cannot be imitated, becomes a part of the beauty and the value,” said Antoine Preziuso, the bespoke timepiece maker who is highly revered for his revolutionary triple tourbillon design. “LG SIGNATURE products, the integration of most advanced technology and design, are of great beauty and beauty is a promise of happiness.”

The Studio Fuksas team stressed the value of architecture that combines beauty with advanced technology. “True masterpieces are about perfect harmony between the beauty you want to create and technology that was carefully measured to capture that moment of art, giving people a glimpse of something that it truly great, better than that they ever imagined,” said Massimiliano Fuksas.

Visual artist Matt Clark emphasized the importance of essence in design. “Just like LG SIGNATURE OLED TV can be used as a kind of light-emitting canvas, art and technology will continue to work together, opening up a whole new area of potential,” he said. “Although the technology constantly changes, the most important thing is the concept, essence that’s meant to be communicated.”

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