How Many Lives Can a Gadget Have?

An image of the panel discussion at the e-Waste Summit: Sustainable Technology in the Digital Age

Question: What do a smartphone, a laptop and a microwave have in common?

Answer: The last chapter of their lives.

Once obsolete or damaged, these devices are typically confined to a drawer or attic, where they end up dusty and forgotten. But their lives don’t have to end this way – every long-serving device deserves a second chance at life.

But for this to happen, they just need to be recycled correctly and the parts dismantled and dispersed by experts. Despite the large number of recycling centers across the world, very few appliances are reborn and reused, and countless research conducted by reputable global institutions point to a lack of recycling awareness and a significant rise in e-waste in the coming years.

Conscious of this reality and concerned about the impact that e-waste has on the lives of every one of us, LG is taking action, driven by the belief that technology can be truly sustainable. LG Electronics continues to invest in a wide range of innovations designed to neutralize some of the major environmental threats and is even changing its manufacturing processes in a concerted effort to curb the production of greenhouse gases.

To help Portugal in its fight against e-waste, LG Electronics Portugal hosted the e-Waste Summit: Sustainable Technology in the Digital Age – Reality and Challenges summit on May 22 in a joint effort with European Recycling Platform (ERP) Portugal, aimed at encouraging Portuguese society to rethink current attitudes and change its behavior toward recycling.

The summit brought together several experts in the field, from academics and environmentalists to business leaders and government decision-makers including the Secretary for the Environment. LG Portugal managing director Mr. Ruy Conde delivered inspiring remarks on the role of companies and the challenges they faced and the introduction of new technologies that will shape the future of recycling. LG Portugal marketing director Mr. Hugo Jorge, Nova University researcher Dr. Graça Martinho and Portuguese Environment Agency president Dr. Nuno Lacasta shared valuable insight and analyses on the topic e-waste.

The e-Waste Summit was organized by LG Portugal as part of its Corporate and Social Responsibility (CSR) strategy to raise awareness of a very important issue in cooperation with environmental and electronic waste management organizations. The company’s ultimate objective is to create a management system and portfolio that ensure a better environment and future for our planet.

With this initiative and countless others across the world, LG seeks to improve lives within the communities where it operates, making a positive and lasting difference. And in the case of Portugal, LG is also giving mobile phones, laptops and microwaves a much-deserved and much-needed second chance at life.

Contributed by LG Portugal

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A NEW HERO FOR THE 5G ERA LG DUAL SCREEN

ALL ABOUT LG V50 THINQ 5G & DUAL SCREEN

This infographic titled, “All about the LG V50 ThinQ 5G,” introduces the key benefits and specs of the smartphone including its 5G compatibility, stable system operation, Penta camera, DTS:X-enabled speaker and minimalist design.

At InfoComm LG Impresses With New Business Solutions Innovations Led by Micro LED Signage

A model poses with the Micro LED signage.

LG’s B2B Technology Wows Show Attendees with
Wide Range of Innovative OLED to LED Solutions

ORLANDO, Fla., June 12, 2019 — LG Electronics (LG) is showcasing its newest exciting business solutions in Orlando, Florida (USA) this week at InfoComm 2019. From Micro LED Signage, Transparent OLED Signage, Open Frame OLED displays to a diverse lineup of LED products, LG is bringing to the largest professional audiovisual trade show in North America a wide range of commercial display products that is sure to capture the imagination of show attendees.

Welcoming visitors to LG’s sprawling InfoComm booth is the immense LG OLED Falls exhibit that offers a unique, immersive installation of eye-popping Open Frame commercial OLED displays. Open Frame LG OLED displays enable a complete new approach for innovative and flexible digital signage designs. With no separate light source, the displays are extremely thin and lightweight, and flexible enough to be bent.

Making its world debut at InfoComm 2019 is LG’s one-of-a-kind Micro LED Signage in all its colorful glory. Portending the future of digital signage, LG’s Micro LED technology relies on arrays of microscopic LEDs that form individual pixels that work independently to express image detail. At less than 50 micrometers, each LED is about the size of a speck of dust or approximately half the width of a human hair.

LG’s new LAPE series uses a specially designed flexible LED display module that supports true concave and convex curvature up to 1000R for virtually limitless design flexibility. The fine-pitch LAPE series delivers vivid images thanks to the Dynamic Contrast Algorithm, LG-exclusive technology for a wide range of color and deep contrast.

LG’s new 130-inch LED screen is designed to be easy to specify, order and install. Considered the ideal replacement for conference-room projectors, this LAAF series screen features embedded speakers and AV connections to meet a host of business needs. In addition to compatibility with leading partners such as Crestron, the screen will be supported by LG Signage 365Care for real-time device monitoring and diagnostics.

Another crowd pleaser, LG’s Transparent OLED display is designed to offer a unique customer experience in specialized commercial applications, particularly retail and hospitality. The versatile 55-inch class display (model 55EW5F) delivers LG OLED’s superior picture quality, meaning customers will be able to view video on the screen and simultaneously see objects behind the screen.

New to LG’s wide-ranging large-format display portfolio for 2019 are advanced IPS In-cell Touch Interactive Digital Boards (IDBs). The 86-inch model in the LG TN3F series is designed to enhance the user experience in meeting rooms, classrooms and other collaborative spaces with easy and reliable touch performance. These IDBs feature intuitive In-cell Touch technology that employs an innovative direct bonding process to eliminate the gap between the LCD panel and protective glass. This combination delivers a faster response time for a realistic writing experience that is perfect for corporate conference rooms and university lecture halls.

“Advances in B2B technologies are opening up new opportunities for digital signage, exemplified by the diverse OLED and LED portfolio LG is featuring at InfoComm,” said Lee Choong-hwoan, head of the Information Display business unit of LG Electronics Business Solutions Company. “Our knowledge and expertise in both OLED and LED displays allows us the privilege of being the only company that can deliver this wide collection of signage solutions to our customers.”

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LG Unveils World’s First One Millisecond IPS Gaming Monitor

A right-side view of LG UltraGear Nano IPS G-SYNC Gaming Monitor model 38GL950G and a left-side view of model 27GL850

Newest LG UltraGear^TM with Nano IPS Technology and NVIDIA G-SYNC^®
Delivers Lightning-fast Response Time for Serious Gaming

SEOUL, June 12, 2019 — At this year’s E3, LG Electronics (LG) is unveiling the new LG UltraGear^TM Nano IPS NVIDIA G-SYNC gaming monitor, the world’s first 1 millisecond (ms)¹ IPS display. The UltraGear^TMis a gamer’s dream come true, employing Nano IPS technology to achieve phenomenal color reproduction, ultra-fast response time and a refresh rate of 144Hz, overclockable to 175Hz. With blazing speed and stunning picture quality, LG’s monitor is the complete package, enabling players to enjoy the most immersive gaming experience yet.

Available in 38- (model 38GL950G) and 27-inch (model 27GL850) screen sizes, both UltraGear Nano IPS monitors feature fast 144Hz refresh rate, high screen resolutions (38GL950G: 3840 x 1600, 27GL850: 2560 x 1440) and wide color gamut (DCI-P3 98 percent) for incredibly vibrant, flicker-free detailed images. The larger monitor is designed to increase gamers’ sense of immersion with its 21:9 aspect ratio, curved screen, virtually borderless design and the upgraded Sphere Lighting 2.0, RGB lights on the back of the monitor that heighten the ambience when gaming by altering the colors of the lights to match the on-screen action.

The 27-inch UltraGear^TM is NVIDIA G-SYNC compatible^** and supports HDR10 while the larger 38-inch model supports both NVIDIA G-SYNC processor, VESA DisplayHDR™ 400 and is certified by NVIDIA through over 300 tests for performance and image quality to provide a great gaming experience. Both monitors deliver smooth motion without tearing or stuttering and include gamer-specific settings such as Dynamic Action Sync mode, Black Stabilizer and Crosshair for ultimate accuracy, especially in FPS games.

LG UltraGear Nano IPS gaming monitors are set to roll out next month, with pre-orders for model 27GL850 commencing in the United States on July 1 with availability in key European markets in the third quarter of this year.

Both models will be unveiled at a private event at the NVIDIA exhibit space at E3, the world’s largest annual gaming expo taking place at the Los Angeles Convention Center from June 11-13. Parties interested in experiencing LG’s exciting new gaming monitors for themselves should contact bdelrizzo@nvidia.com to book an appointment.

Specifications:

		27GL850	38GL950G
Picture Quality	Display	Nano IPS	Nano IPS
	Size	27-inch	37.5-inch
	Resolution	QHD (2560 x 1440)	WQHD (3840 x 1600)
	Brightness	350 nits (Typical)	450 nits (Typical)
	Color Gamut	DCI-P3 98 percent (sRGB 135 percent)	DCI-P3 98 percent (sRGB 135 percent)
	Color Bit	1.07B	1.07B
	Refresh Rate	144Hz	175Hz (OC)
	Response Time	1ms GTG	1ms GTG
	HDR	HDR10	VESA DisplayHDR 400
Adaptive Sync		NVIDIA G-SYNC Compatible **	NVIDIA G-SYNC
Connectivity	HDMI	x 2	x 1
	DP	x 1	x 1
	Headphone Out	O	O
	USB3.0 Hub	1 up / 2 down	1 up / 2 down
Feature (Bias Lighting)		–	Sphere Lighting 2.0

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* UL tested gray-to-gray (GTG) response time of LG monitors 38LG950G and 27GL850.

^** Validated by NVIDIA as being free from flicker and artifacts.

LG FOCUSES ON CONNECTIVITY, SUSTAINABILITY AT CASACOR SÃO PAULO 2019

The nameplate of LG’s Casa Sume, another name of LG’s Planet Home

By LG Brazil Staff

While luxury and ultra-modern aesthetics are still priorities at this year’s CASACOR, so is highlighting new ways to make Latin American consumers’ lives greener and more connected. An official partner of CASACOR São Paulo 2019, LG Electronics Brazil is making its presence felt, showcasing the latest in intelligent devices and delivering the message that technology can be a part of a sustainable future.

CASACOR, the largest architecture and design fair in the Americas, allows visitors to experience the latest in exterior and interior innovations. Running from late May to early August, the 2019 event extends beyond the main São Paulo site, across the year, to twelve additional locations throughout Brazil and four international sites: Santa Cruz de la Sierra, the largest city in Bolivia; Lima, the capital of Peru; Asunción, the capital of Paraguay; and Miami, Florida, in the United States.

The fair’s central concept this year is Connected House. Known for providing convenience through greater connectivity, LG is presenting many of its latest products at CASACOR 2019 including air conditioners, smartphones, TVs and fridges. All the devices employ LG’s exclusive ThinQ AI (Artificial Intelligence) to facilitate inter-device communication and simpler control for users.

In tune with the Millennial generation that grew up with technology at home, LG’s Planet Home exhibit demonstrates futuristic living at its convenient and relaxing best. Highlighting LG’s goal of comfortable, sustainable living and an abiding concern for the environment, the exhibition space is constructed around the two central pillars of sustainability and connectivity. LG’s Planet Home space, named Casa Sume, was designed in collaboration with influential Brazilian architect, Gustavo Neves, and is the perfect forum for LG’s eco-conscious products and ThinQ AI.

In Planet Home, visitors can see how LG’s 77-inch OLED TV – presented for the first time in Brazil – seamlessly connects with the other LG products through ThinQ AI, which gives users the ability to control LG devices using conversational voice commands. Guests can also witness how LG TWINWash^TM with TrueSteam^TM technology gets clothes hygienically clean and saves time with its ability to wash two loads at once. Thanks to ThinQ AI, it’s easy to select a wash cycle or check on the progress from the TV or use the ThinQ app to “talk” to TWINWash from outside the home with a smartphone.

A popular attraction at CASACOR 2019, Casa Sume is where LG’s advanced, connected technologies harmoniously combine with the warm, natural elements architect Neves is known for. The creative collaboration also shows how Neves and LG are perfectly aligned in the quest to promote a more sustainable lifestyle.

LG and CASACOR 2019 are a natural fit. The company’s beautiful yet functional products are currently featuring in many social media conversations about the architecture, décor and design on display at this year’s show. More importantly, LG’s leadership in eco-friendly, convenience-enhancing technology is now getting the attention it deserves.

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LG ANNOUNCES START OF SALES OF WORLD’S FIRST 8K OLED TV

LG 8K OLED TV showing a road in the woods is placed in a spacious room with a spectacular view

Highly Anticipated 88-inch 8K OLED TV Offers Breathtaking
Viewing Experience with LG’s Industry-leading OLED Technology

SEOUL, June 3, 2019 — LG Electronics (LG) announced today the start of sales of the world’s first 8K OLED TV (model 88Z9) with pre-orders for the 88-inch set starting this week in South Korea. Availability in key markets of North America and Europe will follow in the third quarter of the year.

As LG’s largest OLED TV to date, the 8K OLED TV is innovation made possible by LG’s unrivaled display technology. This awe inspiring new model highlights the superiority of OLED over conventional LED displays and provides a viewing experience that is second to none. The TV employs an advanced panel with over 33 million self-emitting pixels to deliver LG OLED TV’s iconic picture quality, ensuring the most lifelike colors in a wide viewing angle, an infinite contrast ratio and true blacks. Images are exceptionally sharp on the 88-inch TV thanks to 8K Ultra HD resolution (7,680 x 4,320) equivalent to 16 times the number of pixels in full HD and four times that of UHD.

The superior performance of LG’s 8K OLED panel is enhanced by the company’s second-generation α (Alpha) 9 Gen 2 8K intelligent processor. The processor elevates picture and sound quality with deep learning technology and access to an extensive database of visual information. This allows the chip to optimize content by recognizing source quality and implementing the best algorithm guaranteeing stunningly real images. With the α9 Gen 2 8K processor, LG’s 8K 88-inch 8K OLED TV boasts enhanced processing capabilities with effective 8K upscaling and improved noise reduction to 6-steps from 4-steps in the 4K version, resulting in the most lifelike 8K picture when upgrading from 4K (3,840 x 2,160) or 2K (1,920 x 1,080) content. The processor also analyzes ambient conditions to achieve the perfect level of screen brightness.

The LG 88Z9 increases viewer immersion with its impressive audio performance. Sound quality is boosted by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. Deep learning significantly improves output by analyzing source content to produce enhanced sound effects in movies, deeper bass in music and clearer voices in sporting events. Users can adjust the sound to suit viewing conditions or let the TV set the best sound levels based on the environment.

To ensure an outstanding HDR experience the LG 8K OLED TV comes with Dolby Atmos for incredibly realistic sound and intelligently fine-tunes content compatible with Dolby Vision. The TV supports HDMI 2.1, allowing viewers the opportunity to enjoy 8K content at a fast 60 frames per second. The TV also supports automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

In some markets the LG 8K OLED TV will offer built-in versions of both the Google Assistant and Amazon Alexa for maximum flexibility, convenience and control of the TV and connected smart devices.

“Being the first to market with the world’s first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. “LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-art TV technologies that push the boundaries of what’s possible in home entertainment.”

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LG KICKS OFF FIVE CITY 2019 LG TECHTOUR USA

A looking inside the 2019 LG TechTour’s venue, with attendees browsing and discussing LG’s B2B products

LG Electronics Business Solutions is taking its show on the road – launching its 2019 LG TechTour, a six-city innovation roadshow in the United States where business-to-business customers experience first-hand LG’s broad portfolio of digital signage displays, renewable energy systems, enterprise mobile solutions and more.

The U.S. Nation’s Capital, Washington, D.C., was the first stop on the coast-to-coast 2019 LG TechTour. The event is designed to educate partners, resellers, installers and end users about B2B technologies and trends.

Each stop on the LG TechTour will feature the industry’s broadest portfolio of commercial displays, led by a preview of the new Transparent LG OLED display, ideal for retail and museum applications. Attendees marveled at how this advanced transparent panel harnesses LG OLED technology to showcase stunning images on the screen while revealing objects behind at the same time.

Other commercial display innovations featured on the 2019 LG TechTour include brand new Direct View LED displays, advanced LG video walls, impactful Ultra Stretch digital signage monitors and groundbreaking transparent color LED film displays.

Renewable energy solutions, led by LG’s flagship 60- and 72-cell LG NeON2 high-efficiency solar panels and LG’s new energy storage systems (7.6kW DC-coupled and a 5kW AC-coupled solutions), also are showcased on the LG TechTour.

“The LG TechTour is designed to bring together partners, customers, prospects and LG representatives,” said Garry Wicka, vice president of marketing for LG Electronics USA Business Solutions. “Most importantly, unlike at a traditional trade show, customers from coast-to-coast will have the opportunity for a deep-dive, hands-on experience with our game-changing innovations.”

At each stop along the way, LG executives will be onsite to discuss product innovations, partner technologies and industry trends. Attendees can enjoy a hands-on experience with LG’s latest and greatest commercial display technologies, while enjoying food and beverages, unique experiences, exciting giveaways and more.

The 2019 LG TechTour continues this summer and runs into the fall:

July 24, Dallas, Texas
August 22, Irvine, California
September 12, San Jose, California
Early October, Chicago, Illinois
Late October, New York City, New York

Featured technology and service partners at the LG TechTours (which vary by location) include Agosto Skikit, Milestone/Chief, TSITouch, Hughes, IGEL America, Userful, Peerless, Barco, Datapath, Omnivex, TriplePlay, PingHD and Intuiface, among others.

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LG Showcases Self-Sufficient Smart Home in Spain

An outside view of LG LG Hanok ThinQ & Passivhaus

Technology and innovation can be great allies to our precious planet. To demonstrate this point, LG Spain constructed a passive, connected house in Madrid, attracting a variety of different personalities and enlisting them in the Smart Green cause.

LG Hanok ThinQ & Passivhaus is based on the well-known architectural style of traditional Korean homes. South Korea’s rich cultural heritage, Hanok, has always been important to LG’s business philosophy, informing its long-standing commitment to innovation, growth and protecting the environment. Hanok combined with ThinQ is the coming together of the traditional and the new. Passivhaus, also Passive House, is a voluntary standard for energy efficiency in a structure that maintains ideal interior conditions while using 70-90 percent less energy compared to a conventional building.

The efficient LG products inside are all powered with energy collected by solar panels integrated into the house. Among other things, the solar panels supply enough energy to charge an electric vehicle and operate LG’s Therma V Air to Water Heat Pump System, which provides heating and hot water supply four times more efficiently than a conventional boiler. Any surplus energy collected is stored in connected batteries for later use.

Through this forward-thinking project, LG Spain is effectively demonstrating a viable way for home owners to make efficient use of clean energy without having to sacrifice everyday conveniences. In the future, this non-polluting method of powering the home could provide additional income, with the surplus energy captured by the solar panels sold to local electricity providers.

In addition to eco-friendly appliances, there is another factor that can help achieve a more efficient home: connectivity. Utilizing LG ThinQ, LG Hanok shows how enhanced connectivity can optimize energy usage throughout the house. LG’s advanced technology tracks the energy consumption of each organically-connected device – TV, monitors, washing machine, smart speaker and refrigerator – in real-time and automatically supplies the ideal amount of electricity, conserving power and the planet’s resources. With ThinQ, users also have the convenience of voice control via the Google Assistant, enabling them to control the lights, oven, blinds and more with simple voice commands.

The LG Hanok also has a garden with over 50 plant species that will absorb more and more carbon dioxide as they grow. LG encourages all visitors to plant a tree, and expects the total number of plants in the garden to surpass 1,000 within the next few months. Located at LG Spain’s headquarters, The LG Hanok ThinQ & Passivhaus has already received important visitors including Chun Hong-jo, South Korea’s ambassador to Spain.

The Spanish population is very aware of the problems facing the planet, with more than 50 percent expressing concern about green issues. However, Spain needs to do more as a country to counter threats to the environment. In its Smart Green strategy, LG Spain proposes to change things for the better by taking action rather than waiting for local government or other entities to lead the way.

Contributed by LG Spain

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2019 LG AI THINQ TVS ADD AMAZON ALEXA SUPPORT

A man is watching LG TV supporting Amazon Alexa while holding the remote in one hand at home

Popular AI Voice Service Brings Greater Choice,
Convenience and Control to LG TV Owners

SEOUL, May 23, 2019 — LG Electronics (LG) will begin rolling out Amazon Alexa support in 14 countries^* to the company’s 2019 TV models featuring artificial intelligence. The update will be implemented through the Alexa app on 2019 TVs featuring ThinQ AI including LG UHD TVs, NanoCell TVs and OLED TVs. Customers in North America will begin receiving the update this month, followed by customers in Europe and Asia in the weeks to come.

Following the introduction of Google Assistant on 2018 LG TVs with ThinQ AI, LG is delivering more choices and options with the addition of Amazon Alexa capabilities to its 2019 TVs with ThinQ AI. With the Alexa app, owners of compatible LG TVs can ask questions, control smart home products, access over 90,000 Alexa Skills and more, all without the need for a separate external device. And LG’s 2019 TVs can understand hundreds of voice commands and handle requests of greater complexity than ever before thanks to more advanced LG ThinQ AI conversational voice recognition technology.

Using Alexa Routines, users can link together a series of actions such as providing traffic information, reporting the weather and listing the day’s agenda items simply by saying “Alexa, start my morning.” They can also play music or audio books and take advantage of the numerous skills already available on the Alexa platform. And because Alexa is built-in, new updates and features for the voice service will continue to be available to LG AI TV users moving forward.

What’s more, LG 2019 OLED and select NanoCell TVs will receive AirPlay 2 and HomeKit support via a mid-year update. With AirPlay 2 support, owners of this year’s ThinQ AI TVs will be able to watch videos on the Apple TV app and other video apps as well as enjoy photos music on compatible LG TVs connected to an Apple device. And with Apple HomeKit, customers will be able to control the newest LG TVs with ThinQ AI by interacting with Siri or the Home app.

“The addition of Alexa support is another example of LG’s commitment to simplifying our customers’ lives,” said Brian Kwon, president of Mobile Communications and Home Entertainment companies at LG. “We will continue to enrich the user experience going forward with a diverse range of convenient AI services and features.”

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^* Supported countries at the time of this announcement include Austria, Australia, Canada, France, Germany, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain, United Kingdom and United States.

LG TO AGGRESSIVELY EXPAND MARKET REACH OF ADVANCED DRYER IN 2019

Features DUAL Inverter Heat Pump™ and Auto Cleaning
Condenser System for Optimal Efficiency, Performance and Convenience

SEOUL, May 22, 2019 — As a key component of its aggressive strategy to expand its share of the global clothing care market, LG Electronics (LG) is committed to expanding the reach of its advanced DUAL Inverter Heat Pump dryer to 50 markets this year, greatly increasing availability of this popular appliance worldwide.

With energy efficiency and airborne particulate management becoming more and more important world over, new dryer technologies are being embraced by consumers in both developed as well as emerging markets. LG’s new DUAL Inverter Heat Pump dryer with Auto Cleaning Condenser are expected to meet and exceed the expectations of consumers in North America, Asia, Europe and the Middle East, regions where LG home appliance products already have strong brand recognition.

LG’s advanced dryer incorporates the company’s industry-leading DUAL Inverter Heat Pump to deliver efficient and effective drying that today’s consumers desire. The pump employs two cylinders that work simultaneously to compress the refrigerant, enabling the appliance to achieve faster drying times, enhanced performance and a stellar energy efficiency rating of A+++-10 percent. And because the DUAL Inverter Heat Pump dryer operates at a lower temperature than most, it is gentler on clothes and reduces shrinkage.

In addition to greater efficiency and results, the LG dryer offers more convenience with its Auto Cleaning Condenser feature. One of the most annoying aspects of today’s dryers is the amount of lint, dust and fibers that accumulate on the condenser, blocking proper air circulation and increasing energy consumption. The LG DUAL Inverter Heat Pump dryer uses powerful jets of water to remove lint and dust from the condenser automatically, making regular manual cleaning a thing of the past.

“Busy consumers in both developed and emerging markets show that they’re willing to pay for appliances that are more efficient and save them time,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “Our DUAL Inverter Heat Pump dryer is a clear customer favorite in the markets where it’s available and we are confident that new customers will embrace the benefits of this dryer as well.”

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LG Commits to Carbon Neutrality by 2030

Company Plans Further Reductions in Greenhouse Gas Emissions
and Expansion of Carbon Offset Projects

SEOUL, May 20, 2019 ― LG Electronics (LG) has launched its aggressive Zero Carbon 2030 initiative, committing to achieving net-zero carbon emissions from its global operations within 12 years.

In line with its larger sustainable business strategy, LG will look to reduce carbon emissions from its global operations by 50 percent compared to a 2017 baseline by implementing various carbon reduction and renewable energy initiatives. This effort will help bring LG closer to reaching its ultimate goal of carbon neutrality, achieving a net-zero carbon emissions footprint by balancing carbon emissions with carbon removal.

Through a variety of strategic initiatives, the company will cut carbon emissions across its global production sites from nearly 2 million tons recorded in 2017 to 960,000 tons by the end of 2030. LG is looking to expand its high-efficiency facilities and technologies targeting greenhouse gas reduction, alleviating the creation of carbon emissions during the production process.

LG will expand renewable energy installations using solar energy products and actively utilize its own business-to-business technology solutions such as high-efficiency chillers and Energy Management Systems (EMS) to reduce carbon emissions.

Additionally, through the expansion of its Clean Development Mechanism (CDM) projects, LG plans to secure Certified Emission Reduction (CER) credits. Such forward-thinking CDM initiatives promote clean development in emerging nations by allowing businesses with carbon reduction commitments to implement emissions reduction projects in developing countries using their own capital and technologies. Such projects are critical to earning CER credits, which are issued by the United Nations Framework Convention on Climate Change (UNFCC) after a thorough evaluation process.

As the first household appliance manufacturer to acquire CER credits in 2015, LG paved the way by utilizing highly efficient home appliances and cementing its status as a pioneering environmentally-conscious company. By the end of 2018, LG had secured a total of 340,000 tons of CER through its CDM initiatives.

“Our commitment to combating global climate change is unwavering. LG’s progressive steps in reducing carbon emissions at workplaces the world over, with many more UN CDM projects in the works, exemplify the company’s unwavering commitment to environmental sustainability leadership,” said Lee Young-jae, vice president of environmental safety at LG Electronics.

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LG TO ACCELERATE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE WITH OWN AI CHIP

New AI Processor with LG Neural Engine Designed for Use in Various Products
Including Robot Vacuum Cleaners, Washing Machines and Refrigerators

SEOUL, May 17, 2019 — As part of its strategy to accelerate the development of AI devices for the home, LG has developed its own artificial intelligence chip (AI Chip) with proprietary LG Neural Engine to better mimic the neural network of the human brain to greatly improve the processing of deep learning algorithms.

The AI Chip incorporates visual intelligence to better recognize and distinguish space, location, objects and users while voice intelligence accurately recognizes voice and noise characteristics while product intelligence enhances the capabilities of the device by detecting physical and chemical changes in the environment. The chip also makes it possible to implement customized AI services by processing and learning from video and audio data in order to enhance recognition of the user’s emotions and behaviors and the situational context.

Products utilizing the LG AI Chip take advantage of the On-Device AI to operate even without a network connection. What’s more, LG’s AI Chip employs a powerful security engine to better protect personal data from external hacking. Processing that does not require high security is designed to run in a general zone and jobs that require higher security run in a separate hardware-implemented security zone.

LG’s AI Chip is designed to enhance the recognition performance in the products it powers such as an advanced image recognition engine for simultaneous localization and mapping (SLAM). For example, its powerful image processing function corrects for distortion caused by wide angle lenses and generates brighter and clearer images in dark environments. LG Electronics plans to include the new AI Chip in future robot vacuum cleaners, washing machines, refrigerator and even air conditioners. In addition, LG will expand the reach of its artificial intelligence solutions through collaborations with outside companies, universities and research laboratories.

“Our AI Chip is designed to provide optimized artificial intelligence solutions for future LG products,” said I.P. Park, president and CTO of LG Electronics. “This will further enhance the three key pillars of our artificial intelligence strategy – evolve, connect and open – and provide customers with an improved experience for a better life.”

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LG BRINGS SOLAR TECH EXPERTISE TO EAGER EUROPEAN AUDIENCE

An outside view of LG’s booth at Intersolar Europe 2019

Few would believe that the world’s leading home appliance and television brand would also be a market leader in solar panel solutions. But at Intersolar Europe 2019, LG Electronics made attendees into believers.

Intersolar provides an opportunity for LG to discuss products with partners and customers all over Europe. This week in Munich, LG is showing off advanced, efficient solar panels such as its NeON 2, NeON 2 BiFacial and Neon R of the V5 series. LG is also demonstrating the ESS Home 8 and Home 10 variants, as well as its LG Smart Energy Package which consists of LG’s top of the line solar panels, ESS storage system and the heat pump.

Earlier this year LG introduced its new V5 series module for its LG NeON 2 and LG NeON 2 Black, replacing the A5 series, improving both the performance of weight of the modules. The improved V5 series of the LG NeON R high performance panel is being showcased at Intersolar Europe 2019 for the first time. Like its NeON 2 brethren, the new LG NeON R module is guaranteed to deliver linear performance of at least 90.8 percent performance even after 25 years. What’s more, LG has successfully improved the output of its solar panels with the bifacial V5 modules delivering 400 Wp.

Along with the new solar panels, LG’s new Home 8 and Home 10 energy storage systems will be presented alongside the company’s existing LG ESS Home 5. LG’s DC-coupled ESS stores electricity more efficiently than AC-type ESS units, increasing effectiveness. And LG ESS is equipped with 3 MPP trackers which generate three-phase alternating current so no unbalanced loads occur. There is also an optional switch which can be installed to ensure that the storage system can maintain its power supply even in the event of a power outage. Solar energy can also be stored in batteries of 7, 9.8, 14, 16.8 or 19.6 kWh, all covered by the system’s 10-year warranty.

The third new release is the LG Home Energy Package. This latest release in the generation of LG Solar combines the LG ESS storage system with the LG Therma V air-to-water heat pump, opening the possibility of a holistic system for generating electricity and heat from a single source.

“Our new product portfolio is designed to meet the demand of our customers who are eager to invest in advanced and durable technologies,” said Michael Harre, vice president of the EU Solar Business Group at LG Electronics Germany. “We are constantly working to provide the market with well thought-out, reliable and powerful technology for our astute European clients.”

LG’s complete lineup of solar solutions will be available to view at the LG Electronics stand in Hall A2, stand 280.

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WITH LG G8 THINQ LESS IS ACTUALLY MORE

One of the initial candidates for LG G8 ThinQ’s rear design

“Less is more.”

With these words, German-born architect Ludwig Mies van der Rohe defied the conventional wisdom of his time and began what was to become a powerful trend in the design industry.

Functionally, the LG G8^ThinQ, LG bring interesting new features like Hand ID to the table. But that’s not the only aspects people like best about the phone. Consumers and focus group participants say what stands out most in the LG G8^ThinQ is its simple design. No camera bump, no receiver hall, nothing to deter its sleek form and minimalist aesthetic to create the perfect physical embodiment of the less is more design philosophy.

Death to the Camera Bump

As cameras have become the main feature on mobile phones, companies have spared no expense in squeezing in the best camera hardware they can get. This has resulted in smartphones with ugly protrusion and bumps to accommodate the biggest and the best performing cameras.

Over the years this bump has become an inevitable part of modern smartphone designs. Beyond the unpleasant aesthetics, this bump causes the camera glass lens to scratch more easily and the phone to wobble uncomfortably when set down on a table.

Advanced camera features in the LG G8^ThinQ such as the larger camera sensor, Time-of-Flight Z Camera and super wide angle lens, meant removing the camera bump proved to be no easy task. But with a firm focus on the ultimate design philosophy of less being more, LG designers and engineers were able to work together to mount the camera in the LG G8^ThinQ completely under the glass, creating a sleek look without sacrificing any consumer benefit. After considering over 30 different design ideas, the look of the G8^ThinQ was finalized.

A smooth, polished device, the LG G8^ThinQ solved a long-standing problem without sacrificing beauty. Engineered from concept stage to reflect the needs of consumers, it effortlessly combines good design with simplicity and a premium finish.

Four-side Bending Glass for a Smooth, Soft Grip

Consumers usually point out size, weight, width and ease-of-use with one hand when asked what makes a smartphone comfortable to use. The LG G8^ThinQ was designed with every one of these touchpoints in mind.

The LG G8^ThinQ is a compact handset with a 6.1-inch OLED display that’s 151.9 millimeters tall, 71.8 millimeters wide and 8.4 millimeters thick and feels smaller in the hand than its predecessor. The four-sided glass exterior creates a smoother curve and makes it hard to distinguish where the glass ends and the metal begins.

Perfecting Minimalism with Crystal Sound OLED

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,” said the late poet and writer Antoine de Saint-Exupéry. The LG G8^ThinQ has done just that, discarding everything that’s non-essential – including the ubiquitous receiver speaker – in its quest for perfect minimalism.

Instead of a speaker for the ear, the LG G8^ThinQ uses physics to create sound without a conventional smartphone receiver. By attaching a piezoelectric speaker to the display, the G8^ThinQ is able to generate great sound through Crystal Sound OLED technology. What’s more, when used in conjunction with the bottom-firing speaker in the G8^ThinQ, stereo output is achieved.

The appealing LG G8^ThinQ is a triumph of minimalist design. It does away with all but the most necessary elements of a smartphone while taking user convenience to the next level. The LG G8^ThinQ: definitive proof that you can go minimal without sacrificing form or function.

LG Newsroom