Cooking for the family on a daily basis can be a difficult proposition. With more families eating at home nowadays, creating something tasty and healthy that everyone will like is a daily challenge. To support stressed-out family cooks everywhere, LG partnered with popular Portuguese culinary blogger and YouTuber, Rui Marques, to present a number of nutritious, tasty meal options that can be whipped up in a jiffy using the LG NeoChef microwave oven.

Throughout this year, Marques is sharing delectable, family-friendly dishes on his popular A Pitada do Pai (A Father’s Special Culinary Touch) YouTube channel, blog, Facebook and Instagram. Aided by LG NeoChef, the always inventive chef Marques shows just how quick and easy it can be to prepare an incredibly diverse variety of scrumptious meals.

Not your average garden-variety microwave oven, LG NeoChef can be used to grill, bake or steam food, enabling a near-infinite range of mouth-watering possibilities that can be ready for the table in a matter of minutes. Thanks to the impressive heating power and precise temperature control of LG’s exclusive Smart Inverter technology, this microwave can cook and defrost any kind of food quickly and evenly. It also comes with the health-conscious Infrared Heating^TM feature, which helps to reduce fat content while bringing out the full flavor of every meal. LG NeoChef can even be used to make healthy probiotic yogurt!

Videos on A Pitada do Pai’s various platforms so far include homemade yogurt, a modern rendition of folar, a traditional Portuguese treat typically served on Easter and a Mother’s Day carrot cake. To mark the beginning of summer, two versions of a delicious local loaf known as “Bread of God” and a yummy vegetarian pizza were prepared. More great-tasting, nutritionally-balanced recipes ideal for busy families will be posted regularly throughout the year.

The Marques-LG NeoChef team has been well-received by Portuguese consumers with popular women’s lifestyle magazine Activa calling it “the tastiest partnership of the year”. The magazine republished the video tutorial of Marques’ microwavable fish roll recipe on its website, noting the dish’s ability to transport one to the island of Madeira where it is considered a local specialty.

Online publication Magazine Imobiliário raved about the healthy folar recipe, praising the Easter treat’s sweet, sticky goodness with the comment, “we won’t reveal all the secrets of this surprisingly easy microwave recipe, but the end result is just delicious.”

Making sure life’s good is LG’s mission and through the short, lively, easy-to-follow instructional videos courtesy of LG NeoChef and the gastronomic creativity of Rui Marques, LG is serving up a range of simple-to-make dishes to help take some of the stress out of cooking at home in Portugal.

So, if you’re seeking inspiration for food that is ready sooner rather than later, tune in to A Pitada do Pai and get cooking!

 

FISH AND BANANA ROLL

https://youtu.be/1RkK9KVqSO4

EASTER FOLAR (TRADITIONAL PORTUGUESE BREAD)

https://youtu.be/sYDa-YjioKk

CARROT AND ORANGE CAKE

https://youtu.be/PHRtfmyyFnM

HOMEMADE YOGURT

https://youtu.be/4cDIhdIai8w

 

By LG Portugal Staff

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There are two types of smartphone owners in the world: those who wish to be part of a bigger group and those who want to be different.

It’s safe to say that LG smartphones have always been aligned with the second group.

From its nature-inspired design language to its expressive colors and tactilely pleasing form, LG VELVET immediately stands out from the crowd, delivering something refreshingly new at a time when “same old same old” has become the smartphone space mantra.

In the past decade, consumers have seen very little change in smartphone designs. Now those same customers are expected to choose from among a number of “flagship” devices all sporting very similar components and “specs”, oftentimes having to part with more than a week’s wages for the privilege to do so. LG VELVET attempts to rewrite the formula for those who want the best a company has to offer but don’t want to pay for features that they will likely never use.

Even the name itself – LG VELVET – evokes a sense of luxury and a smoothness that feels as good as it looks. Combining colors and design elements that are as unique as the individual, LG’s latest smartphone is the embodiment of the company’s more user-centric philosophy and a hopefully refreshing departure from the status quo.

The VELVET’s different look starts with the intent of LG’s designers, who consciously set aside conventional wisdom and banished the use of familiar design touches to create a phone of distinctive beauty and exceptional usability. Let’s take a look at three key design features of the new LG VELVET. 

Colors

With compelling colors that change and shimmer depending on the angle they are seen from, LG VELVET is stunning to behold and ideal for expressing one’s individual style. The dancing colors reflect and refract light to mesmerizing effect, a feat made possible via the use of tiny, intricate Optical Patterns and advanced Nano-material Layered Film technology.

In fact, a unique optical pattern was created for Illusion Sunset, Aurora Green, Aurora White, Aurora Grey and Aurora Silver, with colors varying depending on the market and carrier. Nano-material Layered Films are created using hundreds of thin layers of microscopic materials, each with a different refractive index. The layers of material reflect light from different angles to produce the diverse hues, so Illusion Sunset transforms the VELVET into a magnificent canvas with notes of coral, orange and yellow that appear to move and flicker organically.

3D Arc Design

Making its debut on LG VELVET, LG’s 3D Arc Design delivers a satisfying sense of balance, imbuing the handset with its perfectly symmetrical front and rear edges. Not only are front and back symmetrical edges pleasing to the eye, the gentle curves are also pleasing to touch, helping to ensure a comfortable, secure grip in the user’s hand.

The irony of good design is that so much effort is taken to create something that appears so completely effortless. It took a great deal of deliberation and many mockups and trials before LG’s designers were able to perfect the phone’s signature curves – which are actually comprised of four different arcs that together produce a more natural feeling when holding the device. 

Raindrop

Bulky, square “stovetop” cameras that protrude from the rear of the smartphone have somehow become trendy. The LG VELVET design team opted to ignore this evolution for a sleeker option, keeping with the handset’s elegant, nature-inspired aesthetic.

Located at the upper right of the rear case, the “Raindrop” camera features three high-quality lenses and an LED flash, positioned one above the other to resemble falling rain drops. This graceful touch shows a keen attention to detail, while the lenses themselves pair with LG’s innovative content creation features to deliver an outstanding camera experience.

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When LG Electronics introduced its jaw-dropping “wallpaper” OLED TV in 2017, it was hard to imagine how LG engineers and designers could top this product. This year, that’s exactly what they did.

Introducing LG GX Gallery series OLED TV.

Available in 55-, 65-, and 77-inch screen sizes, LG’s GX Gallery series TVs deliver everything that was cutting-edge about the wallpaper TV without the need for a separate soundbar to house all the electronics. So what owners see is only the stunning OLED picture quality, bringing instant sophistication and improved spatial integration to viewers’ living environments.

The company’s success in creating a product that fuses together form and function so seamlessly has earned recognition from the world’s most prestigious design award programs, its 65-inch GX Gallery series OLED TV winning the Best of the Best title at this year’s Red Dot Design Award and top honors at the iF Design Award 2020.

This advanced TV’s perfectly executed minimalist aesthetic and integrated bracket that allows for flush-to-the-wall mounting are the outcome of LG’s peerless gallery design. A triumph of human-centered industrial design, the GX Gallery lineup would not look out of place in an art gallery exhibit, displayed as a series of understated, ultra-modern sculptures. It is this refined, artistic quality that the TVs bring to consumers’ homes and what enables them to complement and augment practically any existing décor.

At the core of the gallery design is the creation of a complete TV that can fit harmoniously within a given space – a concept LG’s designers refer to as “adding spatial value.” The team behind the GX Gallery stayed true to its original vision throughout the entire development process, working closely with LG engineers to deliver a new kind of TV. The results speak for themselves: an advanced OLED TV with a thickness of less than 20 millimeters and a built-in, ultra-slim bracket that hugs the wall and is completely hidden from view.

The gallery design would not have been possible without OLED, a technology which LG’s expertise remains unmatched. OLED’s inherent thinness enabled the designers to pursue the unique and elegantly slender form factor they envisioned and see it become a reality. LG’s OLED technology is also what enables the TVs to provide such unforgettable viewing experiences, with phenomenal color expression, infinite contrast and a wide viewing angle.

Kim Yoon-soo                                        Kim Hyung-won

LG Electronics senior design researchers Kim Yoon-soo and Kim Hyung-won led the development of the new gallery design. “Like all great designs, the design of the GX Gallery series feels completely natural and entirely unforced,” said Kim Hyung-won. “Yet, arriving at the finished product wasn’t at all easy.”

“At the very outset, the team spent a significant amount of time looking through an enormous amount of consumer research to see what people actually want in a TV, and to discover where they could add value,” added Kim Yoon-soo. “Then for the next two years, LG’s designers and engineers worked tirelessly to overcome the many technical and design challenges that presented themselves, before finally delivering what can accurately be described as a true masterpiece.”

Creating a sense of harmony wherever they’re installed, LG’s GX Gallery series TVs are designed to effortlessly fit in with modern consumers’ lifestyles, providing more possibilities to curate their living spaces and more room to enjoy life.

With its latest TVs, LG has once again proven that when it comes to making daily life better through technological innovation and design “done right,” the company is in a league of its own.

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Whether at home, in a shopping mall or out on the street, big screens always attract a lot of attention. A prime example of this comes from LG Electronics’ Business Solutions Company, which recently installed its new extra-large, high-definition LED digital signage on one of Seoul’s most bustling streets in Gangnam.

Running through the center of the iconic district, Teheran-ro (“ro” meaning “street” in Korean) is often referred to as the local version of Times Square due to the abundance of state-of-the-art screens displaying advertisements of every brand imaginable. Designated as a free outdoor advertisement zone by the government, the street acts as something of a public arena where major entertainment houses, clothing brands and corporations vie for the attention of the estimated 100,000 pedestrians who traverse its sidewalks every day of the week.

LG’s eye-catching LED digital signage solution is hard to miss. Two strikingly vibrant 10,000 nit displays – 21.8 meters tall by 12 meters wide – are embedded in a structure that measures an imposing 26 meters in height. The custom-built dual-sided display featuring pixels only 8.3mm apart is located in front of the one of the most well-known landmarks on Teheran-ro, the Grand InterContinental Seoul Parnas Hotel.

LG’s customized sign is a freestanding double-sided billboard, a rarity even in a city as fast to adopt new technology as Seoul. LG oversaw the entire project from start to finish, including the design and construction of the entire structure. And consistent with LG’s many other display products such as TVs, monitors and laptops, LG’s Gangnam LED digital signage features  extremely small bezels so that passersbys see only the stunning images displayed on the screen.

With the company’s outstanding display technology in the heart of famous Gangnam, LG’s immense commercial signage project is definitely hard to miss and hard to take one’s eyes off of.

 

SEOUL PARNAS LG LED SIGNAGE, KOREA

https://www.youtube.com/watch?time_continue=4&v=UHqQdnrrqAY&feature=emb_title

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Like many trends that were once popular, cooking at home is making a big resurgence worldwide, but with today’s busy lifestyles, spending hours preparing meals is beyond the reach of many. Although LG offers advanced microwave ovens that make it quick and easy to prepare delicious and healthy dishes, the fact is that many consumers think a microwave is only to heat food, not to cook with.

To educate and demonstrate that microwaves can do far more than just reheat or defrost food, LG Brazil teamed up with Micro Sobrevivência, a YouTube channel dedicated entirely to microwave cooking, LG Brazil produced a series of videos called “Eat well, eat at home,” created to teach people how to cook tasty, high-quality food in their own kitchens using just a microwave.

In each episode, chef Filipe Nascimento, the star and founder of Micro Sobrevivência, uses the LG EasyClean microwave oven as he takes viewers through a different recipe – each one made, incidentally, with ingredients kept perfectly fresh in his LG top-freezer refrigerator.

For this year’s Easter celebrations, Nascimento shared two mouth-watering recipes. First, a main course consisting of the simple yet scrumptious pairing of fish and fresh vegetables, and for dessert, a chocolate Easter egg featuring paçoca, a popular peanut candy from Brazil. Then, for Mother’s Day, the chef cooked up his own personal take on Paella – a rice-based dish originating from Spain’s Valencia province – in only 20 minutes.

Enabling viewers to recreate a fine-dining experience at home, LG Brazil and chef Nascimento selected a restaurant-quality dish combining fettuccine and shrimp. After a little prep and just 15 minutes in the LG EasyClean microwave – the ultra-fast cooking time made possible by the Quartz Grill – the food was cooked to perfection and ready to be enjoyed.

Photo Credit: Flickr

To mark National Coffee Day in Brazil (May 24), Filipe Nascimento revealed how to effortlessly fashion a dessert that is best enjoyed with a good cup (or two) of coffee, arguably Brazil’s national drink. Requiring only a little mixing, five minutes in LG’s microwave (compared to 90 minutes in a conventional oven) and then a few hours to chill in the fridge, the delectable cappuccino pudding is a yummy treat when eaten by itself, but tastes even better when complemented by a fresh brew made with freshly-ground beans.

For the last video in the series, LG Brazil and Micro Sobrevivência celebrated World Burger Day with some easy, microwave-friendly burger recipes that are fun for parents and kids to make together.

With the help of Filipe Nascimento, LG Brazil demonstrated the incredible culinary possibilities that can be quickly cooked up right in one’s home, no matter how busy one’s schedule. All that’s needed is 15-20 minutes to spare, the right ingredients and an efficient, reliable kitchen companion like the LG EasyClean microwave oven. And with less time preparing, there’s more time for savoring the food, the company and a life made easier.

Bom apetite!

By LG Brazil Staff

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