LG to Unveil IVI System Enabled by webOS Auto at IAA 2019

LG webOS Auto Integrates Microsoft Connected Vehicle Platform
to Enhance Vehicle Productivity

SEOUL, Sep. 11, 2019 — LG Electronics (LG) will demonstrate a new system that integrates LG’s webOS Auto In-Vehicle Infotainment (IVI) system with Microsoft Connected Vehicle Platform at this year’s Internationale Automobil-Ausstellung (IAA). Leveraging the combined strengths of webOS Auto and MCVP, IVI can collect and transmit a wide variety of information such as driver status, door status and app usage.

The new system is designed to transfer vehicle-generated data and audio, video and navigation (AVN) usage history to Microsoft Power BI via the cloud to provide OEMs with a comprehensive data set for enhancing user experience, safety and vehicle lifecycle. This cloud service will eventually be incorporated in the upcoming webOS Auto platform to aid in improving user experience inside the vehicle. Services from partners will also be showcased on the webOS Auto-based IVI system at this year’s IAA.

LG’s webOS Auto is a Linux-powered IVI platform for connected cars, providing productivity and flexibility to OEM’s and Tier 1’s for the next generation in-vehicle experience.

“Through this collaboration with Microsoft, we are aiming to strengthen LG’s automotive IVI platform and accelerate the arrival of connected vehicles by leveraging technologies provided by MCVP, ” said Helen Choi, vice president of the CTO division at LG Electronics. “We will continue to evolve the ecosystem of webOS Auto by providing a wide range of services with a growing list of partner companies.”

“In a rapidly expanding world of connected cars, the integration of LG’s webOS Auto with Microsoft Connected Vehicle Platform will provide significant benefits to automakers delivering differentiated value that is derived from the digital feedback loop that includes vehicle data,” said Tara Prakriya, Partner Group Program Manager of Microsoft Connected Vehicle Platform and Mobility at Microsoft. “Our collaboration with LG will expand our ecosystems and enable container based digital services in vehicles across entirely new AI based experiences and functionality.”

The world’s largest automotive exhibition, the IAA (also known as the International Motor Show Germany) will take place in Frankfurt, Germany from September 12-22.

# # #

LG UNVEILS FIRST OLED TVS TO SUPPORT NVIDIA G-SYNC FOR BIG SCREEN GAMING EXPERIENCE

A front view of LG OLED TV with NVIDIA G-SYNC

Combination of OLED Quality, HDMI 2.1 and Advanced Features
Takes Gaming on LG’s Latest TVs into a New Dimension

SEOUL, Sep. 10, 2019 — LG Electronics (LG) has joined forces with NVIDIA to make gamers’ dreams come true, adding support for NVIDIA G-SYNC^®Compatibility to its stunning 2019 OLED TVs (model 65/55E9, model 77/65/55C9). LG’s newest OLED products offer blazing speed and stunning color reproduction, their superior performance and image quality validated through NVIDIA G-SYNC Compatible testing to ensure a smooth and immersive gaming experience without flickering, tearing or stuttering.

With exceptional picture quality, low input lag and an ultra-fast response time, LG OLED TVs have already earned a reputation for delivering an optimized gaming performance. The addition of NVIDIA G-SYNC Compatibility raises the bar once more, guaranteeing even more immersive big-screen PC gaming on the company’s industry-leading 4K OLED models, available in 55- to 77-inch screen sizes.

LG’s self-emissive OLED technology takes users deeper into the pulsating action of their favorite games, employing the precision of individual pixel control to produce incredibly realistic images. Along with infinite contrast and highly accurate color reproduction, the TVs offer an ultra-fast response time with a refresh rate of up to 120Hz. Input lag – which can make the difference between victory and defeat – is barely perceptible at a 6 milliseconds range for 1440p content at 120 Hz and 13 milliseconds range for 4K content at 60 Hz. The minimal input lag of LG’s OLED TVs, of less than a frame, with no loss in picture quality, makes them the best displays for gaming.

What’s more, LG’s latest OLED TV models support a variety of popular HDR formats that further elevate the gaming experience. Users can play compatible titles in dynamic HDR10 or Dolby Vision (at up to 120 frames per second for Full HD content) taking advantage of HDMI 2.1 specifications such as auto low latency mode (ALLM), enhanced audio return channel (eARC), and variable refresh rate (VRR).

To heighten viewers’ sense of immersion when playing games or watching fast content, LG’s 2019 OLED TVs support cinematic audio formats including Dolby Atmos and groundbreaking Dolby TrueHD lossless sound technology. With the best premium audio and video format options covered, users can hear and see content as originally intended by its creators. These models also incorporate LG’s deep learning-based AI sound for captivating virtual 5.1 surround.

“It’s no secret LG OLED TVs are coveted by gamers world over and we are committed to optimizing the OLED gaming experience for them,” said Sam Kim, senior vice president of the TV product planning division of Home Entertainment Company at LG. “With NVIDIA G-SYNC adoption, we are showing that OLED TVs have the support and backing of the world’s top gaming hardware brand to make their products look their best.”

“We are excited to bring G-SYNC Compatible support to LG’s 2019 OLED TVs and HDMI Variable Refresh Rate support to our GeForce RTX 20-Series GPUs,” said Matt Wuebbling, head of GeForce marketing at NVIDIA. “Gamers will be blown away by the responsiveness and the lifelike visuals on these TVs when playing the latest PC games featuring real-time ray-tracing powered by GeForce.”

NVIDIA G-SYNC Compatible support for LG’s 2019 OLED TVs will become available in select markets via a firmware upgrade in the weeks to follow.

# # #

WHY UNDERSTANDING TV DISPLAY RESOLUTION MATTERS

LG’s 75-inch NanoCell 8K television seen from at a 15-degree angle

“Resolution is a measure of the ability to discriminate picture detail
i.e. the ability to distinguish two adjacent spots on the screen.” ¹

ㅤ

With the advent of larger screens and 8K display technology it’s more important for consumers to understand how resolution impacts the delivery of true-to-life viewing experience. There are some key concepts that need to be taken into consideration when evaluating the quality of high resolution displays and TVs, especially 8K TVs.

Resolution and Display Quality
8K is the highest definition for televisions available on the market today. 8K TV has four times the number of pixels as 4K TVs, also known as Ultra High Definition (Ultra HD). Consumers today have come to equate the number of pixels on a screen with display quality and typically assume that the more pixels a display has, the better the display will look.

But simply counting pixels fails to capture other important elements of modern display quality, including the resolution the viewer actually sees. Resolution is often confused with horizontal pixel count such 3,840 pixels (4K) and 7,680 pixels (8K). What’s certain is that a poorly designed display will have lower display quality (i.e. image or text blurriness) even with a high pixel count if adjacent pixels are not clearly distinguishable from one another.

“Resolution is the number of pixels (or lines) that can be
adequately distinguished across the screen.” ²

For this reason, the industry standards organization, the International Committee for Display Metrology (ICDM), established an international set of guidelines for resolution measurement that take such factors into consideration.

International Standard For Resolution
The work of the ICDM, comprised of scientists, engineers, corporate researchers and key members of the display industry, cannot be understated. Without TV measurement standards, it would be impossible for consumers to be able to distinguish one product from another because none of the marketing claims could be confirmed. That’s why major display manufacturers such as LG Electronics and Samsung Electronics are members of the ICDM and pledge to abide by the organization’s recommendations.

The ICDM states that Contrast Modulation (CM), rather than pixel count, most accurately and adequately measures true display resolution and recommends that manufacturers adopt CM when describing resolution quality. This standard of using Contrast Modulation has been adopted by other international standards setting bodies such as the ISO (International Organization for Standardization).

“Contrast modulation (Michelson contrast) is considered by some
to be the best and most complete single-metric description
of the ability of a display to exhibit information.” ³

ㅤ

Contrast Modulation measures the ability to distinguish a pattern of alternating white and black lines (representative of pixels) and is expressed as a percentage or ratio. Under the ICDM’s standard for measuring display performance (Information Display Measurements Standard 7.8), contrast modulation is calculated as follows:

Lw and Lk indicate the luminance of white and black lines. The higher the CM percentage, the clearer the images and text on a display will appear:

For industry consistency, the ICDM established minimum Contrast Modulation standards. For text and graphics, that threshold is 50 percent or more while for images, the minimum is 25 percent. Although the ICDM has different recommendations for text and graphics than for images, the generally accepted combined minimum is 50 percent. In other words, a TV with a width of 7,680 pixels is only truly 8K if it satisfies the 50 percent minimum Contrast Modulation threshold otherwise it cannot be called “real 8K”.

LG Satisfies The Standards
In tests run in accordance with display industry standards mentioned above, both LG SIGNATURE OLED 8K and LG 8K NanoCell TV recorded a CM in the 90 percent range, satisfying the industry standard by a wide margin. International testing and ratings agency Intertek tested LG’s 75-inch NanoCell 8K television and found that the unit easily met the CM standard set by ICDM using an 8K test pattern. According to Intertek, the LG TV measured 90 percent CM on the horizontal axis and 91 percent vertically. Another world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE) , tested the same LG TV model and reported similar results with CM measurements in the 90 percent range.

The Picture Is Clear
By using consistent display measurement methodologies, consumers no longer have to guess if the product description they’re reading is consistent from one model to the next. But for standards to work, industry members must commit. There is no debate that Contrast Modulation is the most honest and accurate method for measuring and reporting resolution. What’s critical now is for manufacturers to adhere to the standards that they have committed to follow.

# # #

¹IDMS, Information Display Measurements Standard, Section 7.8, page 131.
² IDMS, Information Display Measurements Standard, Glossary Appendix D, page 537.
³ IDMS, Information Display Measurements Standard, Section 7.8, page 131.

IFA 2019 : LG G8X THINQ

Three models are holding up the new LG G8X ThinQ smartphones with smiles on their faces.

LG G8X THINQ AND NEW LG DUAL SCREEN ENHANCE MOBILE MULTITASKING AND USER ENJOYMENT

Latest LG Dual Screen Innovation Offers Double the Fun, Twice the Productivity

BERLIN, Sep. 6, 2019 — LG Electronics (LG) today unveiled the LG G8X^ThinQ, its newest G series smartphone, and a more advanced LG Dual Screen at IFA 2019 in Berlin. Both the LG G8X^ThinQ and LG Dual Screen are designed to create a whole new way to multitask, enjoy content and socialize on mobile.

The first LG Dual Screen, introduced at MWC 2019 in Barcelona, established an innovative form factor and a new level of on-the-go multitasking excellence. For the new version, LG sought out consumer feedback and implemented a number of improvements including an additional 2.1-inch Cover Display. This handy extra display lets users check the time, date, battery charge, notifications and other useful information without opening the Dual Screen. What’s more, while the first Dual Screen offered viewing from two different angles, the new Dual Screen adopts a new 360 Freestop Hinge to allow for viewing at any angle, just like a laptop.

LG’s newest G series smartphone shares the identical 6.4-inch display of LG Dual Screen for double the productivity and fun. An in-display fingerprint sensor makes locking and unlocking the LG G8X^ThinQ easier than ever, even with the Dual Screen folded back. While automatic adjustment of a smartphone display’s brightness using sensors is nothing new, in the G8X^ThinQ, an ambient light sensor also adjusts the contrast to maximize image details and reduce eye strain. And the phone’s front-facing camera sits within an unobtrusive Waterdrop lens cutoutappreciate the 6.4-inch FullVision display to the maximum.

And when it comes to the camera, the LG G8X^ThinQ is a shutterbug’s dream come true, sporting a 32MP front shooter with a 1.6μm sensor that rivals the impressive cameras on the back for stellar shots whichever way the phone is facing. Also, for the perfect selfie, Reflector Mode ensures clearer, sharper portraits even in dark environments letting users adjust the lighting color to match their mood or preference. AI Action Shot in the new LG G8X^ThinQrecognizes and compensates for movement with a shutter speed of 1/480 of a second to keep subjects fully in focus; ideal for taking memorable shots of kids or pets playing. 4K Time-lapse lets users create artistic time lapse videos in stunning 4K resolution while LG Steady Cam provides enhanced image stability for footage that looks more polished and professional. Available for the first time, switching between front and rear cameras while recording video is possible with LG G8X^ThinQ.

A proven leader in smartphone audio, LG doesn’t disappoint with its G8X^ThinQ. Two 1.2W speakers deliver bold, perfectly balanced stereo sound while the 32-bit Hi-Fi Quad DAC tuned by Meridian Audio continues to make LG the benchmark for exceptional smartphone sound. On the recording end, the LG G8X^ThinQ features a microphone sensitive enough for the most captivating ASMR recordings.

And when it comes to looks, the LG G8X^ThinQ shares much of the DNA of previous LG phones while forging its own identify. Connecting the phone to the Dual Screen is now achieved via USB instead of Pogo Pins for a sleeker, cleaner looking phone when used without the case. LG G8X^ThinQ features an improved user interface with a cleaner design, refreshed icons and tabs such as Dial, Call logs, and Contacts moving to the bottom of the display so that users can get even more done with only one hand.

“LG Dual Screen is now a proven form factor, highly regarded for its practicality and the world of multitasking possibilities it opens up,” said Brian Kwon, president of LG’s Mobile Communications and Home Entertainment companies. “We’ll continue to expand the LG Dual Screen ecosystem through strategic partnerships and upgrade our innovation in meaningful ways to bring consumers a differentiated user experience.”

LG G8X^ThinQ and upgraded LG Dual Screen will be available in key markets in the fourth quarter. From September 6-11, visitors to IFA 2019 can be the first to experience the new LG G8X^ThinQ and LG Dual Screen for themselves in Hall 18 of Messe Berlin.

Key Specifications:*

LG G8X^ThinQ

Chipset: Qualcomm^® Snapdragon™ 855 Mobile Platform
Display: 6.4-inch 19.5:9 FHD + OLED FullVision (2,340 x 1,080 / 403ppi)
Memory: 6GB RAM / 128GB / microSD (up to 2TB)
Camera:
– Rear: 12MP Standard (F1.8 / 1.4μm / 78˚) / 13MP Super Wide (F2.4 / 1.0μm / 136˚)
– Front: 32MP Standard (F1.9 / 0.8μm / 79˚)
Battery: 4,000mAh
Operating System: Android 9.0 Pie
Size: 159.3 x 75.8 x 8.4mm
Weight: 192g
Network: 3G / 4G LTE-A
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5 / NFC / USB Type-C (USB 3.1 Compatible)
Biometrics: In-Display Fingerprint Sensor
Color: Aurora Black
Others: Stereo Speaker / AI CAM / Google Lens / Google Assistant / 32-bit Hi-Fi Quad DAC / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Qualcomm Quick Charge™ 3.0 Technology / MIL-STD 810G Compliance / FM Radio

LG Dual Screen

Display: 6.4-inch 19.5:9 FHD + OLED FullVision (2,340 x 1,080 / 403ppi)
Cover Display: 2.1-inch Mono
Size: 165.96 x 84.63 x 14.99mm
Weight: 134g
Contact Type: USB Type-C
Folding Type: 360 Freestop Hinge
Color: Aurora Black

# # #

* Specifications/features may vary depending on the market.

At LG Future Talk Powered by IFA LG Shows How AI Can Make Anywhere Feel Like Home

Dr. I.P. Park, president and chief technology officer of LG Electronics, delivers a speech at a panel talk event to kick off IFA 2019.

Offering a New Vision of Transformation Through
“Evolve, Connect and Open” Strategy

BERLIN, Sep. 5, 2019 — At a panel talk event to kick off IFA 2019 in Berlin, Dr. I.P. Park, president and Chief Technology Officer of LG Electronics, shared the company’s vision for an AI-powered future where Anywhere is Home. Addressing the three pillars of LG’s AI strategy Evolve, Connect and Open, Dr. Park and the expert guest panelists discussed how innovations in AI and connectivity will expand the notion of home to every domain of living beyond the front door.

At the heart of today’s discussion was the role of LG ThinQ, the company’s brand for intelligent devices, which now brings together AI products and services as well as those with Wi-Fi and IoT capabilities under a unified vision for an AI-based ecosystem. To illustrate the evolution of LG ThinQ, Dr. Park introduced a intelligent learning concept which enables robot vacuum cleaners to avoid getting stuck in corners and obstacles. Facilitating such innovations will be LG’s proprietary AI chip for appliances, launched earlier this year, which uses LG Neural Engine for on-device AI.

At the same time, in order to connect more digital touchpoints in consumers’ lives, LG is researching ways to diversify the modes of user-device interaction beyond voice recognition. This encompasses innovations such as the add-on vision intelligence module Vision Pack, a vision sensor connected to the cloud. Dr. Park demonstrated the LG Styler with Vision Pack that can visually recognize items of clothing and make recommendations accordingly. Dr. Park also introduced LG ThinQ Fit, an evolution of the Smart Mirror concept where 3D cameras accurately measure the user’s body size to generate a realistic avatar for virtual fittings.

Dr. Park highlighted the importance of openness in terms of partnership and collaboration. LG’s investment in opening up its platforms to others is key to broader compatibility and diversity of innovation. Consistent with this philosophy, LG recently made the LG ThinQ platform (http://deepthinq.developer.lge.com) available to external partners and developers to accelerate the development of its AI technology.

Dr. Park’s panel of guests included luminaries from all corners of the tech sector who engaged in an in-depth exploration of AI technology, its development, and how it can be applied to improve the quality of life. Guest speakers included Dino Flore, vice president of technology at Qualcomm responsible for the company’s 5G strategy across EMEA; Maurice Conti, a renowned futurist and Chief Innovation Officer of Telefonica’s moonshot factory Alpha, and Ralph Wiegmann, CEO of iF International Forum Design.

“Evolve, Connect and Open are our standards for a kind of AI which will make life measurably better,” said Dr. I.P. Park of LG. “It’s not just about improving what we’re doing now, but fundamentally transforming how we live and think.”

“We’re fortunate to have LG addressing again one of the most important developments in consumer technology,” said Jens Heithecker, Messe Berlin Group executive vice president and IFA executive director. “The IFA audience is incredibly interested in all things AI and it’s important that they understand what’s down the road from one of AI’s strongest advocates.”

Visitors to the LG booth in Hall 18 at Messe Berlin this week will be able to experience LG’s most advanced consumer application of AI in LG ThinQ Home, designed with a range of intelligent, connected lifestyle solutions for a better tomorrow.

# # #

LG INTRODUCES EXPANDED 1MS ULTRAGEAR IPS GAMING MONITOR LINEUP AT IFA 2019

A right-side view of the LG UltraGear Monitor model 27GN750 displaying life-like images of space with rich colors in a dark setting

Advanced Monitors Bring Next-Gen Gaming Speed to IPS with 240Hz Refresh Rate

SEOUL, Sep. 4, 2019 — At IFA 2019, Europeans will get their first look at LG Electronics’ (LG) expanded lineup of UltraGear™ 1 millisecond IPS NVIDIA^® G-SYNC^® gaming monitors designed specifically with serious gamers in mind. The latest addition to LG’s industry-leading lineup of ultra-fast IPS gaming displays will be unveiled for the first time in Berlin from September 6-11 followed by commercial availability in the fourth quarter in key markets of Europe and North America.

All LG UltraGear monitors are fine-tuned to deliver an exhilarating gaming experience with their incredible picture quality now matched by astonishing response times. The newest UltraGear 1ms IPS Gray-to-Gray (GTG) monitor (model 27GN750) boasts the fastest refresh rate (240Hz) in the lineup, delivering the speed essential for victory in today’s fast-paced games.

This 27-inch monitor impresses with the excellent picture quality LG’s advanced IPS displays are well known for, producing lifelike Full HD images with rich, natural colors and consistent contrast across a wide viewing angle. With HDR10 support and smooth visuals free from tearing or stuttering thanks to NVIDIA G-SYNC Compatible* and Adaptive-Sync, this monitor delivers a great balance of performance and price for serious gamers.

LG’s 27GN750 monitor joins existing models 38GL950G and 27GL850 which both employ Nano IPS technology to deliver accurate color reproduction and a wide color gamut that covers 98 percent of the DCI-P3 color space. With flicker-free, high-resolution images and an ultra-fast response time with a refresh rate of 144Hz (overclockable to 175Hz in model 38GL950G), the UltraGear Nano IPS monitors provide the performance and features that let gamers live the action. Model 27GL850 is NVIDIA G-SYNC Compatible and supports HDR10 while model 38GL950G supports NVIDIA G-SYNC processors and VESA DisplayHDR™ 400 and also comes NVIDIA-certified.

All three UltraGear™ monitors include gaming-specific options such as Dynamic Action Sync mode, Black Stabilizer and Crosshair, the latter designed to enhance accuracy in FPS games.

From September 6-11, visitors to LG’s IFA booth in Hall 18 at Messe Berlin can see for themselves what makes LG’s lightning-fast monitors a must-have for serious gamers. Follow LG’s IFA activities on social media using #LGIFA2019.

Specifications:

		27GN750	27GL850	38GL950G
Picture Quality	Display	IPS	Nano IPS	Nano IPS
	Size	27-inch	27-inch	37.5-inch
	Resolution	FHD (1920 x 1080)	QHD (2560 x 1440)	WQHD+ (3840 x 1600)
	Brightness	400 nits (Typical)	350 nits (Typical)	450 nits (Typical)
	Color Gamut	sRGB 99 percent	DCI-P3 98 percent (sRGB 135 percent)	DCI-P3 98 percent (sRGB 135 percent)
	Color Bit	16.7M	1.07B	1.07B
	Refresh Rate	240Hz	144Hz	175Hz (OC)
	Response Time	1ms GTG	1ms GTG	1ms GTG
	HDR	HDR10	HDR10	VESA DisplayHDR 400
Adaptive Sync		NVIDIA G-SYNC Compatible	NVIDIA G-SYNC Compatible	NVIDIA G-SYNC
Connectivity	HDMI	x 2	x 2	x 1
	DP	x 1	x 1	x 1
	Headphone Out	O	O	O
	USB 3.0 Hub	1 up / 2 down	1 up / 2 down	1 up / 2 down
Feature (Bias Lighting)		–	–	Sphere Lighting 2.0

# # #

^* Validated by NVIDIA as being free from flicker and artifacts.

LG AT IFA 2019

REAL 8K OLED AND NANOCELL TVS FROM LG BEGIN GLOBAL ROLLOUT

Three models admiring the LG SIGNATURE OLED 8K TV while it displays an enormous tree

LG’s 8K TVs Satisfy and Exceed Industry Standards for Measurement of Real 8K Resolution

SEOUL, Sep. 3, 2019 — LG Electronics (LG) begins rolling out the world’s first 8K OLED TV (model 88Z9) and its LG 8K NanoCell TV (model 75SM99) this month in global markets starting in Australia, Germany, France, the United Kingdom and the United States. As an emerging leader in 8K technology, LG’s 8K TVs also have the distinction of surpassing the resolution measurement criteria as set forth in the Information Display Measurements Standard (IDMS) established by the respected International Committee for Display Metrology (ICDM) which says that the stated resolution of a display does not depend on only meeting or exceeding a specific number of pixels, but also on whether those pixels can be adequately distinguished from one another in order to deliver the stated resolution.

The ICDM has defined the Contrast Modulation (CM) measurement which describes accurately and quantitatively how distinguishable the neighboring pixels are from each another. For any TV display to deliver the resolution indicated by its pixel count, the ICDM requires the minimum CM value to exceed a threshold of 25 percent for images and 50 percent for text. An 8K TV with a CM value that is lower than these required thresholds does not deliver real 8K, even though the TV may in fact have the sufficient number (7,680 x 4,320) of pixels. Tests performed in accordance with these universally-referenced industry standards resulted in both LG SIGNATURE OLED 8K and LG 8K NanoCell TVs achieving CM values in the 90 percent range, guaranteeing that viewers will be able to actually experience all of the additional detail in the 8K content when viewed on their LG 8K televisions.

LG’s 8K TVs stun with lavish detail and vibrant, lifelike colors that stand as testament to LG’s unrivalled display technology. As the world’s first 8K OLED TV not to mention LG’s largest OLED TV to date, the 88-inch LG SIGNATURE OLED 8K TV (model 88Z9) delivers 8K Ultra HD resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a UHD TV. A winner of this year’s iF Design Award and Red Dot Award, LG SIGNATURE OLED 8K boasts a sophisticated, minimalist design that features a brushed aluminum stand and a virtually bezel-less display, and comes with an integrated 80W speaker system for powerful sound.

LG’s 75-inch 8K NanoCell TV also delivers a total immersive experience thanks to an 8K picture with impressive color, contrast and detail. LG’s Nano Display technology renders stunningly sharp images on a truly grand scale. Nano Color filters out impurities to enhance color reproduction and Nano Black – advanced Full Array Local Dimming Pro technology optimized for 8K – precisely controls the TV’s backlighting for deeper blacks and greater contrast.

Both 8K TVs boast effective 8K upscaling and improved noise reduction, upgraded from four- to up to six-steps. The result is a seamless 8K picture when converting content from native 4K (3,840 x 2,160) or Full HD (1,920 x 1,080). This first-class performance is enhanced by LG’s second-generation α (Alpha) 9 Gen 2 8K intelligent processor. LG’s advanced chip elevates picture and sound quality using deep learning technology and access to an extensive database, enabling it to recognize source quality and optimize any kind of content. The α9 Gen 2 8K also analyzes ambient conditions to achieve the perfect level of screen brightness at all times.

Rich, resonant audio complements the stellar visual output of the TVs to further enhance viewer immersion. An intelligent algorithm can up-mix two-channel audio to virtual 5.1 surround sound, supplying a three-dimensional soundscape that brings movies, music and sporting events roaring to life. The TVs are also WiSA Ready for wireless home theater with uncompressed 16-bit audio on up to 5.1 channels; an outstanding way to experience the dynamic, crystal-clear sound of Dolby Atmos.

To guarantee memorable, cinematic viewing sessions, LG 8K OLED TV and 8K NanoCell TV feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolor up to 4K and HLG and HDR10 up to 8K.

LG has also future-proofed its 8K TVs by providing four ports that support HDMI 2.1 specifications, which will allow viewers to enjoy 8K content at 60 frames per second. LG 8K TVs are also compatible with automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

For even greater convenience, both the 88Z9 and 75SM99 models will support Apple AirPlay 2 and HomeKit, and be available in over 140 markets.

In select markets these TVs offer built-in versions of the Google Assistant and Amazon Alexa, providing easy voice control of the TV and connected smart devices and making it simple for users to get the information they want.

“The new 8K TVs show that LG is deeply committed to providing consumers with real 8K as defined by established display industry standards,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. “LG 8K OLED and NanoCell TVs aren’t just TVs with more pixels, they also deliver all of our latest display technologies.”

# # #

LG WASHING MACHINES WITH ARTIFICIAL INTELLIGENCE AND DIRECT DRIVE MOTOR ROLL OUT REGION-WIDE

LG washing machine with AI DD™ in a laundry room

By Making a Great Front-Loader Even Smarter,
LG Delivers a New Level of Consumer Convenience to Europeans

SEOUL, Sep. 2, 2019 — LG Electronics (LG) is expanding the availability of its innovative front-loader washing machines with ThinQ AI powered by the company’s proprietary Direct Drive™ to most European markets by the end of the year. With the benefits of AI DD™ the new washers are able to deliver thorough yet gentle cleaning by determining the weight and fabric characteristics of each load to deliver faster and better laundry results.

LG’s AI DD technology leverages big data on twenty thousand pieces of information related to washer usage and applies settings based on the volume and delicateness of the garments in each load of laundry to provide the enhanced washing cycle. This guarantees exceptionally clean laundry every time with the added benefit of an 18 percent reduction in damage to the clothes, prolonging the life of every wardrobe.^*

LG’s TurboWash™ 360 feature delivers the convenience of a shorter laundry day without compromising cleanliness, requiring just 39 minutes to complete a full wash cycle. And 3D Multi Spray also helps get clothes clean in less time by shooting jets of water in four different directions simultaneously for more stain-fighting coverage. Customers can save even more time by pairing the LG AI DD washing machine with LG MiniWash which fits directly underneath to create a TWINWash™ system to handle two loads of laundry at once.

Boasting the durability and efficiency that European consumers demand, LG AI DD washing machines deliver an efficient energy rating of A+++-50 percent in no small part due to LG’s inverter technology, guaranteed by a 10-year warranty. For additional user convenience, LG AI DD washers can be managed using voice commands from a connected AI speaker as well as controlled and monitored with the ThinQ mobile app.

“The combination of ThinQ AI with LG’s proven Direct Drive technology delivers customer benefits that are more significant than anything in the evolution of washing machines in the past century,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “It is this kind of innovation that is required to win the hearts and minds of European consumers who expect nothing but the best in their home appliances.”

At LG’s booth in Hall 18 of Messe Berlin during IFA 2019 (September 6-11), LG will offer an interactive experience with a game that showcases the power of AI DD and demonstrates how it delivers an optimized washing performance in a fun and entertaining way. Learn more by following LG’s IFA activities on social media at #LGIFA2019.

# # #

^* On Cotton cycle setting with 2kg of laundry compared to conventional LG washing machine model FC1450S2W. Tested by Intertek in March 2019, results may differ depending on load composition and environmental factors.

LG INTRODUCES AI-POWERED CUSTOMER CARE SERVICE TO EUROPE

Hand reaching out to a smartphone displaying Device Usage History featuring an LG bottom-freezer refrigerator and TWINWash™ washing machine in the lower left corner

Proactive Customer Care Delivers Human Understanding with AI Efficiency

SEOUL, Aug. 29, 2019 — IFA 2019 will be the European launching pad for LG Electronics’ (LG) innovative AI-infused customer service solution, Proactive Customer Care. The service leverages the company’s advanced ThinQ AI to provide personalized support, alerting users to issues with their LG appliance and offering helpful tips and solutions for performance and long product life. The service will initially support LG’s newest front-load washing machines and bottom-freezer refrigerators in France, Germany, Italy, Spain and the United Kingdom this year to be followed by other key markets in Europe and North America in 2020.

Using the latest in AI technology, LG Proactive Customer Care is designed to inform LG smart appliance owners of potential problems before they even occur. It can expedite technician visits, if needed, and offer guidance on how to keep LG’s products functioning. Users can take advantage of the service by registering and connecting their appliances via the free LG ThinQ™ app (for Android and iOS).

LG’s innovative AI customer care solution covers everything from installation to maintenance, determining if the customer’s appliance has been installed and is operating correctly upon activation of the app. Customers are greeted with a newsletter upon activation and alerted if a problem is detected, with detailed instructions on how to resolve the issue. Designed to increase customer satisfaction, LG Proactive Customer care is a one-stop service for all questions about the supported LG product.

For example, Proactive Customer Care continuously monitors the bottom-freezer refrigerator’s temperature and offers guidance on the course of action if a fluctuation in temperature exceeding 3°C is detected. The service looks for issues that could potentially cause increases in energy usage and water consumption and provides corrective guidance to improve efficiency and save money. Owners receive regular email reports detailing their appliance’s performance, notification history and current status with reminders for the time to perform routine maintenance.

“LG Proactive Customer Care is a new paradigm in customer service, one that ensures greater value and peace of mind for owners of our smart home appliances,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop innovative smart home solutions for the European market and deliver new ways to enhance convenience for LG appliance owners.”

Visitors to IFA 2019 from September 6-11 can learn more about LG smart appliances with Proactive Customer Care in Hall 18 of Messe Berlin. Follow LG’s IFA activities on social media using #LGIFA2019.

# # #

LG CINEBEAM 4K BRINGS IMPRESSIVE PICTURE QUALITY AND SMART CONVENIENCE TO EUROPEANS

A view of LG CineBeam 4K UHD projector model HU85L producing incredible natural landscapes in a modern, low-lit living room

Newest Projector Lineup From LG Delivers Superb Cinematic
Viewing Experience Via Advanced Color Technologies

SEOUL, Aug. 28, 2019 — The new CineBeam 4K UHD projector lineup from LG Electronics (LG) being unveiled for the first time to Europeans at IFA 2019 was developed to meet the growing demand for versatile, smart home cinema solutions. Able to produce amazingly sharp, large-scale images, LG’s first Ultra Short Throw (UST) 4K UHD CineBeam Laser projector (model HU85L) and the LG 4K UHD CineBeam LED projector (model HU70L) will be available in Europe starting next month.

Thanks to LG’s innovative Wheel-less Laser and LED technology, both 4K UHD projectors deliver excellent viewing experiences with incredible color accuracy. The new tech helps each model to produce clearer, more distinct images than traditional Digital Light Processing (DLP) projectors with color wheels, and practically eliminates distracting visual artifacts such as the rainbow effect, clouding and color distortion.

The recipient of multiple accolades including the 2019 CES Innovation Award, Red Dot Design Award and iF Design Award, the HU85L uses a three-channel laser system to generate colors with individual red and blue laser light sources with green created by LG’s exclusive Wheel-less Laser and LED technology and another blue light source. This unique configuration results in amazingly accurate colors, achieving 97 percent of the DCI-P3 color space and up to 12-bit color processing for incredibly detailed and vibrant images of up to 2,700 ANSI lumens. And with UST technology, LG HU85L can be set a mere 5.6 centimeters from the wall to project a 90-inch diagonal image or placed 18 centimeters away for a massive 120-inch picture.

The more compact HU70L projector provides an impressive home theater experience with a deep and rich picture up to 140 inches diagonal and brightness of an impressive 1500 ANSI lumens that covers 92 percent of the DCI-P3 color space. The projector employs four LEDs to generate red, green and blue, with the addition of the fourth LED boosting image brightness, contrast and generating more vivid colors with more nuanced tonality (compared to conventional LED projectors) by dynamically adjusting green levels.

With support for HDR10, LG’s new projectors will enthrall viewers with realistic images featuring deeper blacks and brighter colors. TruMotion technology makes pictures even more lifelike, ensuring all on-screen motion is rendered smoothly and naturally. What’s more, the inclusion of LG’s six-step 4K upscaler allows users to view Full HD content in ultra-sharp 4K. Both CineBeam projectors also deliver a plethora of streaming content options as well as various connectivity options including USB, HDMI, Ethernet and wireless mirroring (Android and iOS). Featuring LG’s acclaimed webOS 4.5, users can directly access popular streaming apps including Netflix, Amazon, YouTube and more using the company’s intuitive Magic Remote with backlit buttons for ease of use even in the darkest rooms.

“Our new 4K projectors versatile enough to perform equally well in the home or office,” said Jang Ik-hwan, head of LG’s IT business division. “Featuring new innovations that elevate picture quality and user convenience to a whole new level, LG is redefining the modern projector and continuing to push the boundaries of what’s possible.”

Both LG 4K UHD CineBeam Laser and LG 4K UHD CineBeam LED projectors will be unveiled at the Ellington Hotel in Berlin during IFA 2019. Those interested in experiencing these projectors for themselves are encouraged to contact ym.ko@lge.com for an appointment.

Key Specifications:

		HU85L	HU70L
Projection System		DLP	DLP
Native Resolution		4K UHD (3840 x 2160)	4K UHD (3840 x 2160)
HDR		HDR10	HDR10
Light Source Type		3Ch Laser (Based on Dual Laser – R/B/B(G))	4Ch LED
Life High Brightness		20,000 hours	30,000 hours
Brightness (ANSI Lumen)		2,700	1,500
Contrast Ratio (Full On / Full Off)		2,000,000:1	150,000:1 1
Noise (Typical)	High / Mid / Low	30 / 28 / 26 dB	30 / 28 / 25 dB
Projection Lens	Focus (Auto / Manual)	Manual	Remote Focus (Motorized Focus)
Projection Lens	Zoom	Fixed	1.25x
Projection Image	Screen Size	90-120 inches	60-140 inches
	Set to Wall Lens to Wall	Set to Wall: 100 inches @10cm Lens to Wall: 100 inches @ 42cm	Lens to Wall: 100 inches @ 2.7-3.4m
	Throw Ratio	0.19	1.2-1.5
Sound	Output	5W + 5W Stereo	3W + 3W Stereo
	Dolby Surround Audio	Yes	Yes
	Dolby TMOS Compatible	Yes	Yes
Net Size (W x D x H)		680 x 347 x 128mm	314 x 210 x 95mm
Weight		12.2kg	3.2kg
HDMI		2EA (HDMI 2.0)	2EA (HDMI 2.0)
USB Type-A		2EA (USB 2.0)	2EA (USB 2.0)
USB Type-C (Display, Charging)		1EA (USB 2.0, Display, Power: 5V/1A Out)	1EA (USB 2.0, Display, Power: 5V/1A Out)
Platform (OS, UI)		webOS 4.5 (Smart)	webOS 4.5 (Smart)
Premium Content Provider		Netflix, YouTube, Amazon, Google Play Movie, etc.	Netflix, YouTube, Amazon, Google Play Movie, etc.
Digital Keystone Correction		Advanced Edge Adjustment (12 Point Warping)	Vertical Auto Keystone

# # #

LG AND NAVER TEAM UP TO MAXIMIZE SMARTPHONE DUAL SCREEN WITH “OMNITASKING” BROWSER

Designed with Multiple Screens in Mind, NAVER’s Whale
Optimized to be Perfectly Compatible with Dual Screen

SEOUL, Aug. 27 2019 — LG Electronics (LG) and NAVER, South Korea’s largest search engine provider, developed Whale, a browser optimized for use on LG Dual Screen that takes multitasking to a whole new level.

Whale, based on Google’s open-source Chromium browser, supports what NAVER calls omnitasking, the ability to carry out several tasks simultaneously on one screen. Whale supports split screen mode with adjustable divider to enable browsing two sites in the same tab. Paired with LG Dual Screen, Whale takes on a whole new dimension with the ability to move between two browsing screens quickly and effortlessly. Those who enjoy online shopping will be able to select from a site’s main category menus on one screen while reading product descriptions on the other. Bilingual users can search and read their favorite news sites in two different languages simultaneously with Whale.

LG has been looking at new and creative ways consumers can maximize the usefulness of its Dual Screen technology first introduced with the LG V50^ThinQ 5G. Plans for more devices that support LG Dual Screen are on the horizon, starting with IFA Berlin, where LG will unveil its newest phones that support the LG Dual Screen and come with NAVER Whale preinstalled.

“A new form factor for mobile, LG Dual Screen is highly regarded by consumers for its exceptional usability,” said Chang Ma, senior vice president of product strategy group at LG Electronics Mobile Communications Company. “Our partnership with NAVER is just the beginning of a more expansive Dual Screen ecosystem and another sign of our commitment to providing users with an enriched, differentiated mobile experience.”

“A seamless omnitasking experience is something consumers everywhere want and value, which is why we are eyeing the global market for NAVER Whale,” said Hyo Kim, head of the NAVER Whale team. “Strategic partners like LG will help us reach more global users with Whale, which will support more languages by the end of the year.”

Join LG at IFA 2019 in Berlin, Germany from September 6-11 where LG’s newest smartphones featuring optimized NAVER Whale will be unveiled. Follow LG’s IFA activities on social media using #LGIFA2019.

# # #

HIGH-TECH BEAUTY ARRIVES IN SINGAPORE

The LG Pra.L lineup including Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care and Derma LED Mask

By LG Singapore Staff

Over the past several years the home beauty care market has grown exponentially across the entire Asia Pacific region with the biggest names in consumer electronics leveraging their technological expertise to create a new generation of home beauty solutions. Korean brands in particular continue to be a driving force of the at-home skin care trend, pairing innovative, effective products with endorsements from internationally recognized Korean influencers proving to be a recipe for success. Against this backdrop, LG recently introduced its premium home beauty brand, LG Pra.L, in Singapore to an eager audience.

Photo Credit: Clozette

LG’s Pra.L (pronounced PRA-EL) represents a new product category that demonstrates the company’s strong brand loyalty in the region. Consisting of four products – Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care and Derma LED Mask – the lineup complements users’ existing skincare routines to improve skin tone and elasticity.

To communicate the value of Pra.L and what differentiates it from the competition, LG Singapore organized a press tour for Singaporean journalists and social media influencers to LG’s headquarters in South Korea prior to the products’ Singapore launch.

The opportunity to learn about LG Pra.L’s Total Lift Up Care for youthful skin and Derma LED Mask for more radiant skin directly from the people responsible for developing the products was especially helpful in better understanding the strategy behind LG Pra.L.

Photo Credit: Geek Culture

Mandy How, lifestyle assistant editor at Mothership Singapore, noted the enhanced hygiene provided by the Dual Cleanser’s anti-bacterial UV light. Kersie Koh, co-founder and creative director of fashion and beauty website Clozette, focused on the safety-conscious design of the Derma LED Mask with eye-shields “made of body-safe silicone to protect eyes from any glare from the LED lights” and “proximity sensors to ensure the mask only activates when worn correctly.”

Since hitting stores in Singapore, the Derma LED Mask has been a best-seller, with consumers’ interest piqued by the stories and images shared from the tour and subsequent launch event. With Singapore’s appetite for new technology and Korean-made beauty products, Pra.L is poised to capture locals’ imagination. And make their skin glow like their favorite Korean celebrities at the same time.

# # #

LG MAKES CONNECTING TO SMART HOME APPLIANCES EVEN MORE CONVENIENT WITH NEW VOICE CAPABLE APP

Woman sitting in her kitchen looking at a phone displaying the ThinQ™ app screen showing the device status of the washer, refrigerator and range

Voice Recognition in New ThinQ^™ App Gives Users the Power to
Control and Monitor LG Products Using Natural Language

SEOUL, Aug. 23, 2019 — LG Electronics (LG) is bringing voice recognition to customers via its ThinQ™ (formerly SmartThinQ™) mobile app, giving users maximum convenience to connect to their LG ThinQ™ appliances from anywhere at any time. The first mobile application for smart home appliance management to support English leverages the Google Assistant’s voice recognition technology to manage all Wi-Fi enabled LG appliances including washing machines, dryers, refrigerators, ovens, dishwashers, vacuum cleaners, air conditioners, air purifiers and more.

Users will enjoy the incredible ease of controlling and monitoring their appliances via conversational voice commands via the ThinQ app. For smart home convenience, the app provides real-time status updates for all connected LG devices with just one command. Users can verbally ask the ThinQ app to check the time remaining on the washer machine cycle from the office or adjust the temperature of the air conditioner while driving home without having to stop what they’re doing to look at their phones.

The ThinQ app provides helpful information on product features and functions and alerts the user with suggestions for maintenance and troubleshooting problems. Ask “How does the air purifier auto function work?” or “What does the yellow light on the refrigerator mean?” and receive a prompt reply right in the app. The ThinQ app can not only offer answers for most of the common questions related to product usage, it can also generate a summary of recent usage activity and deliver useful home living tips.*

“Creating a smart home experience that actually makes our customers’ lives measurably more convenient is what drives us daily,” said Alice Ryu, head of LG Home Appliance & Air Solution Company’s smart home business. “With the voice capable mobile app, we have created a better smart home ecosystem that puts convenience first.”

The enhanced ThinQ app will be available starting in Korea this month followed by North America in the fourth quarter and key markets of Europe next year. Visitors to IFA 2019 are invited to experience LG’s complete lineup of smart home solutions from September 6-11 in Hall 18 of Messe Berlin and encouraged to follow LG’s IFA activities on social media using #LGIFA2019.

# # #

* Living tips currently available only in Korea.

LG Newsroom