By LG Hungary Staff 

At a time when movie theaters and studios are trying everything to get audiences off their couches and back into cinemas, investing millions in reclining seats, high-end concessions, IMAX screens and even 4D – complete with wind and rain – there’s another movie trend taking place in Hungary, one that favors simplicity. With little more than an inflatable screen set up on a patch of grass, locals are coming together to enjoy a unique cinematic experience that is creating a sense of community that can’t be experienced in a dark theater or at home with Netflix.

Recently, over 250 Hungarian movie lovers enjoyed a fun outdoor movie event when LG transformed a local park into LG Sunset Cinema for one night with its CineBeam 4K projector. Set by the banks of the city’s iconic river, LG screened A Star is Born, with all the free tickets being snapped up in a single day.

The 150-inch screen was easily visible to every ticket holder and the spacious outdoor setting was no obstacle for LG’s powerful projector even in twilight, thanks to 2,500 lumens of brightness. The ambiance was truly memorable. Many viewers got comfortable on blankets and enjoyed a picnic under the stars while fans of the movie sang along with Lady Gaga and Bradley Cooper.

Traditional projectors that support 4K images are bulky, heavy and difficult to set up. Thanks to its portable size and flexible design, LG CineBeam 4K projector can be transported and quickly set up virtually anywhere. Many participants were surprised that an outdoor cinema experience of this quality could be delivered by such a portable, consumer product.

The LG Sunset Cinema was inspired by LG’s mission to free the home cinema experience from within the walls of the living room. Just as a city park can be turned into an outdoor cinema where hundreds of locals can enjoy a great movie together, a unique cinematic environment can be created in any space, indoor or out, thanks to the innovation that brought the LG CineBeam 4K projector to life.

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By LG Gulf Staff

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Scorching temperatures are the norm across much of the Middle East and Africa, with temperatures of 50^o C (122^o F) being the rule rather than the exception. The importance of reliable air conditioning takes on a whole new dimension when it’s hot enough to fry an egg on the hood of a car or burn your hand attempting to open its door.

But dependence on heating ventilation and air conditioning (HVAC) is also a major concern across the region due to rising energy consumption due to growing populations and greater industrial demand. To counter this trend, local governments are putting more eco-conscious energy management policies in place with a view to ensuring greater sustainability in the long term.

A company that has long understood the need to conserve energy resources, Dubai-based LG Gulf has amassed a full suite of high-efficiency solutions tailored to cope with the region’s challenging climate, fully capable of meeting current and future demand for the region’s cooling needs.

To showcase its advanced commercial HVAC systems, LG recently hosted an LG Air Solution tour in the United Arab Emirates (UAE) – a nation that shares LG’s forward-thinking outlook and is currently working toward meeting the United Nation’s sustainable development goals.

To kick-off the tour, LG showed how its highly efficient HVAC solutions are implemented across many areas, such as hospitality, healthcare and district cooling. The company demonstrated how its industry-leading solutions are helping businesses worldwide achieve their green targets and new levels of energy efficiency. Guests were given a rare opportunity to venture into a hotel’s chiller plant to witness how LG’s unique oil-free magnetic chillers deliver energy-efficient performance to a 130,000 square meter hotel.

The audience also paid a visit to LG’s Dubai Air Conditioning Academy where the company trains technicians, dealers and contractors in the finer points of its HVAC systems to raise the bar for customer service and after-sales assistance. Experts at LG educated public officials on how an Energy Management System (EMS) optimizes power delivery and consumption for microgrid environments.

Then it was onto the Sustainable City, a fully functioning property built by Dubai-based Diamond Developers to illustrate how urban centers can embrace environmentally friendly living without sacrificing modern conveniences. Guests were shown the important role LG plays in facilitating this smart city with its proprietary HVAC solutions, anchored by LG’s Multi V 5 VRF system. With industry-leading energy efficiency and advanced features such as Auto Dust Removal, LG’s HVAC technology is implemented across the Sustainable City.

Through the event, LG clearly demonstrated how it is aligned with the initiatives of the region to promote sustainability through advanced HVAC technologies and involvement in creating a more efficient infrastructure. Around the world, LG is helping to make businesses and homes more comfortable and cost-effective while easing the burden on cities and the environment.

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“Just like grandma used to make.”

It’s a phrase many of us are familiar with – the warm joy that comes with a delicious, comforting recipe. A recipe that reminds you of home, of your family’s dinner table, of late-night conversations and quality time spent together.

To better understand Canadians’ cooking and eating habits in the 21^st century, LG Canada commissioned a nationwide survey as the starting point of its LG Kitchen Memory Rescue Campaign. The survey of 1,000 adult participants found that while Canadians are longing for opportunities to cook and eat together and create meaningful memories over food, like consumers in many other developed countries, they are spending less time doing so because of busy schedules and the ease of convenient meal options.

Most notably, the proliferation of delivery services like Uber Eats and Foodora have drastically altered our eating culture with one recent study finding that 29 percent of all Canadians have used a food delivery app at least once.*

However, more than three-quarters of those responding to LG Canada’s survey reported they are worried about missing out on valuable family time as a result of not cooking and eating together, and more than 40 percent are concerned they may lose a piece of their heritage by not recreating beloved recipes passed down from previous generations.

Through the Kitchen Memory Rescue Campaign, LG Canada is inspiring Canadians to cook together more often, to embrace new memories and keep cherished family traditions alive. As part of the campaign, LG showed how its range of advanced, user-centric kitchen appliances makes it easy to create mouth-watering meals – and treasured moments – in the warmth and comfort of home.

To encourage and educate Canadians, LG partnered with celebrity author, baker and chef Anna Olson – the popular host of Food Network shows Bake with Anna Olson, Fresh with Anna Olson, and Sugar. Working with Anna, the ambassador for the LG Kitchen Memory Rescue Campaign, LG demonstrated how the power of food connects people and fosters a sense of community.

To generate awareness of the campaign, and consideration for the LG appliances, LG collaborated with Anna in a two-day media tour across Canada. Throughout the tour, Anna shared her four exclusive seasonal recipes with media and weaved in the survey findings while highlighting the exceptional quality of LG’s kitchen appliances. The recipes incorporated key product messaging, focusing on the LG ProBake Convection^® oven, while also incorporating the LG InstaView Door-in-Door^® refrigerator and QuadWash^® dishwasher.

As part of the partnership, Anna also appears in two campaign videos in which she helps families rescue and revive old family recipes (https://bit.ly/2XMiaY5). The videos have inspired Canadians to get back in the kitchen, cook up almost-forgotten favorites and forge meaningful memories together. Both videos also star LG’s innovative kitchen appliances, including the LG InstaView Door-in-Door refrigerator, LG QuadWash dishwasher, and LG ProBake Convection range.

Together, LG and Anna are helping Canadians reconnect with their heritage and come together through celebrating the ritual of preparing and enjoying meals “just like grandma used to make.” Life is good when we take the time to savor it and acknowledge the things that make us feel special and provide a sense of belonging. Anchored by LG’s appliances, the kitchen can truly be a space for sharing our love for each other and for good food, just as it has been throughout Canada’s history.

By LG Canada Staff

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* According to a survey conducted by Angus Reid Global in partnership with the Agri-Food Analytics Lab at Dalhousie University. Data was collected across Canada from May 17 to 19; 1,500 Canadians were surveyed.

By LG Mexico Staff

In just a few short years, the smartphone camera has become the de facto killer feature for many consumers. To take great pictures, a camera needs a good lens to gather light and a high-quality sensor. Cutting corners on either can mean the difference between simply stunning, and simply another snapshot.

The pioneer of wide-angle cameras for smartphones, LG Mexico invited editors from twenty of Mexico’s most popular publications to Mexico City to meet its new, competitively-priced LG Q60 smartphone, and to experience something a little different.

Five days before the announcement of the launch of LG Q60 in Mexico, the VIPs received a kit containing the smartphone, background information, a mysterious ticket and instructions to wait for a chauffeur to pick them up at a designated time on the special day. None of the guests envisioned they would be spending the day taking wide angle shots of their beloved city… from a helicopter!

With a rear camera module featuring three lenses, the versatile camera is a key selling point of the LG Q60. From high above, stunning images of some of Mexico City’s most famous landmarks were enjoyed and captured from a completely new angle. Chapultepec Castle, the Mexican Revolution Monument, Azteca Stadium, the skyscrapers lining Paseo de la Reforma Avenue, and other historical sites were on the helicopter’s flight path that day.

Estadio Azteca

Flying hundreds of meters above the largest Spanish-speaking city in the world, the LG Q60 captured crystal-clear images leveraging its cutting-edge AI and array of rear lenses to produce depth and clarity that few mid-range smartphones could match. According to one of the passengers, “The quality of the lenses is just brilliant, and the three-camera setup is something no one else is offering at such a wallet-friendly price.”

Monument to the Revolution

Many participants agreed, applauding LG for delivering impressive camera features at an extremely competitive price. Another wrote, “As an avid picture-taker who can’t afford to pay a premium, I will definitely be making the LG Q60 my next smartphone.” More than 2.5 million readers have followed the VIPs’ accounts of their high-altitude experience.

Sura Mexico

By including premium camera features and functions in its more competitively priced mobile devices, LG is making the best user experience available to a wider audience. Being able to experience a smartphone such as the LG Q60 in a helicopter flying high above the largest metropolitan area in the western hemisphere made the experience that much more memorable.

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By LG Spain Staff

A few years ago, Spain suffered one of the worst wildfires in its history when a powerful blaze decimated a large part of Alto Tajo Natural Park in Guadalajara Province. The recovery effort to reforest the park would be a monumental task involving many organizations and individuals across the country. LG Spain stepped in to play its part, employing its ingenuity and advanced products to give back to nature, and help the park and the nation to heal.

Last year, LG Spain kicked off its LG Smart Green project with a key objective to bring Alto Tajo Natural Park to its former glory by using technology to help in the reforestation effort. Not only do trees beautify the landscape, they constitute an entire ecosystem for many species and soak up excess CO₂ in the atmosphere. Since March of this year, LG has planted approximately 2 million seeds throughout the vast park, from which 1.5 million trees are expected to develop. Another 500,000 trees were planted by organizations and individuals involved in the LG Smart Green project.

The reforestation effort was carried out with the help of LG technology. Working in partnership with CO2 Revolution, a local startup, LG devised a plan involving a high-tech drone, an LG G8S^ThinQ smartphone (dubbed LG G8 Smart Green) and an LG gram laptop. The innovative process employed by LG and CO2 Revolution consisted of three steps. First, the smartphone captured information collected during the drone’s scanning flights. Next, the data and images were uploaded to the LG gram laptop which used advanced software and a specially designed algorithm to identify optimal locations to disperse the seeds. Then a CO2 Revolution pilot flew the drone to the target sites using the phone and laptop to plant the seeds.

The reforestation project gave LG Spain an opportunity to help the environment recover, earning the team respect and thanks from the local communities most affected by the devastating fire. The project also captivated national news media and gained significant attention across social platforms, leading to much needed conversations and interest in caring for nature.

And Alto Tajo Natural Park is just the beginning. LG hopes to see every Spanish citizen plant one tree and engage their friends and family online using the hashtag #UnaPersonaUnÁrbol (One Person, One Tree) with the goal of seeing 47 million new trees by 2030.

LG Spain is setting an example for others to follow, bettering the environment through technology and using its influence to raise awareness of how each Spaniard can contribute to a good cause. And across the globe, LG is leveraging its technology, resources and unreserved optimism to ensure a greener, healthier planet for current generations and those yet to come.

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By LG Russia Staff

The availability of blood can mean the difference between life and death. Blood donation is a noble act that saves the lives of millions around the world every year. In Russia, LG is inspiring citizens to roll up their sleeves and become regular donors through a celebrity-infused blood donation campaign.

Since LG Russia initiated its blood donation campaign in 2009, more than 18,000 lives have been saved with the thousands of liters of blood collected. Last month, in conjunction with the World Health Organization’s World Blood Donor Day, LG Russia hosted its 32nd Annual CSR Day in partnership with Eldorado, Russia’s biggest retailer. To appeal to a wider range of people and ultimately attract more donors, LG Russia teamed up with athletes and celebrities to highlight the importance of donating blood.

Yulia Baranovskya, an influential Instagram celebrity with more than 1.7 million followers, recalled how a blood donation during her pregnancy kept her second child alive. Vladislav Manucharov, an accomplished actor, described an on-set incident that almost claimed the life of a colleague, who survived only because of an emergency transfusion. Prominent businesswoman Ekaterina Odintsova told the moving story of a car accident she suffered in her 20s. She credited the blood received from an unknown donor for saving her and allowing her the opportunity to raise a family.

The compelling stories from some of Russia’s most high-profile citizens encouraged many to share their own experiences, creating much buzz on social media with over 650,000 views, likes and comments generated within the first three days.

FC Lokomotiv Moscow, the reigning Russian Premier League champion, and the FC Rostov football team also did their part, with players and training staff giving blood and inspiring their legions of supporters to get involved.

A joint lecture hosted by LG and Eldorado, featuring fashion and lifestyle entrepreneur Polina Kitsenko, captivated the 200 students from Krasnoyarsk University in attendance.

Engaging influencers and celebrities helped LG Russia effectively spread its blood donation message. The campaign underscored the important role citizens can play in Russia’s healthcare system, prompting discussion online and persuading more people to willingly join the cause. Through this initiative, and countless other efforts around the globe, LG is giving back in meaningful ways; changing lives for the better and encouraging all of us to care about one another and the planet we call home.

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