Most people would agree that going to the dentist ranks as one of their least favorite experiences. Having to deal with customer service wouldn’t be too far behind. Customer service centers are always: 1) too far away, 2) keep inconvenient hours or 3) are always busy. Or all three. And for large household appliances that won’t fit in the trunk of a car, it’s a whole different level of frustration.

Hearing the angst of millions, many companies have migrated their customer service operations to online channels in an effort to provide around-the-clock support without the need to keep a physical service center open 24 hours. Via chatbots or instructional videos on companies’ social media channels or websites, customers can get most of the answers they need without ever waiting in line or being put on hold.

LG is no exception and over the years it has developed and deployed a large library of online content across multiple platforms for its customers to access and understand. LG’s US customer support channel on YouTube alone is host to over 300 videos that cover diverse topics such as cleaning a dehumidifier to the proper way to load a dishwasher.

Do it yourself videos have been popular around the world for some time now, offering easy-to-follow tutorials and step-by-step guides on almost every topic imaginable. To help users get the most out of their LG products, LG offers a wealth of DIY content on its YouTube channels, with instructions covering various topics from how to change the hinge position of a dryer door to registering an LG Magic Remote.

And because there are many customers who prefer an instructional video to flipping through a thick product manual, LG doesn’t limit its online content to just repairs and maintenance. For example, to help users quickly learn the basic features of its over-the-range microwave oven, LG covers in this two-minute video what would normally take an entire chapter in the owner’s manual.

LG also offers a number of chat services in over 40 countries in 30 languages. Whether the interface of choice is Facebook Messenger, WhatsApp or another popular messenger app, customers can connect easily with a trained service professional to identify and resolve an issue or receive answers to questions about a specific product feature or function.

In Colombia, where onsite installation service is currently unavailable due to social distancing, LG is providing remote assistance through its LG Telepresence service. Over a video call, technicians working from home can talk customers through the installation of a new LG washer or refrigerator. The service has proven to be very popular and highly effective, with many customers commenting at the ease of the DIY installation.

In Brazil, LG has added new functionality to its customer service app for smartphones, enabling customers to see a list of all the service centers near their location, browse online products manuals or connect with a call center agent to book a service visit.

And just last year, LG launched Proactive Customer Care, an AI-based customer service solution that helps to prevent many issues from occurring in the first place. Currently available in key markets of North America and Europe, the service alerts users if the appliance is functioning unusually, offering suggestions for maintaining optimal performance and extending the product’s operational lifespan. Proactive Customer Care communicates with users via the LG ThinQ™ app, which connects seamlessly with the company’s compatible appliances.

By leveraging today’s most popular tools and technologies, LG is making it easier than ever for its customers to get the answers they need, when they need them. And during a pandemic, getting things done without having to leave the comfort and safety of one’s home is a very good thing.

 

LG WEBOS TV: HOW TO REGISTER AND DE-REGISTER LG MAGIC REMOTE CONTROL
https://youtu.be/saJerXB-p-A

HOW TO USE BASIC FEATURES: LG OTR MICROWAVE OVEN
https://youtu.be/FA9N3TgjrtA

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While the current global health crisis has brought much of the world’s trade and commerce to a standstill, it has also had a very serious impact on some of society’s more vulnerable groups, leaving them faced with a daily struggle to get by. Hospitals are under immense strain as they seek to tend to the needy under the most challenging of circumstances. When the pandemic struck, local LG teams in Spain, India and Thailand sprang into action to support local NGOs and frontline workers to get the appropriate assistance to where it was needed most. 

LG ELECTRONICS SPAIN 

In Spain, doctors and nurses working hard at Madrid’s hospitals to help those that have fallen ill recognized a problem: most elderly patients affected by the virus had no means of connecting with their families. Just 48 hours after the healthcare workers put out a call for help, LG Spain responded, delivering 500 disinfected, fully-charged and call-ready LG smartphones to the city’s hospitals, enabling many thankful patients to talk with their children, grandchildren and friends for the first time in weeks.

LG Spain also outfitted an emergency mobile hospital – established by the Ministry of Health to help cope with the high number of cases in Madrid – with several LG OLED TVs so those isolated there could keep up with the news and updates from government health officials.

What’s more, LG Spain donated a number of new LG gram laptops to the Save the Children organization to enable staff to stay connected via video calls with at-risk youngsters to assist them with schoolwork and other matters during the lockdown.

LG ELECTRONICS INDIA 

In India, due to the national lockdown, a large number of migrant laborers and daily-wage workers have been forced to survive without their regular employment to sustain them. Teaming up with Akshaya Patra Foundation, a prominent Indian NGO, LG India has been helping to get them the nutritious meals they are currently unable to afford. To date, LG has served over one million meals throughout the country.

LG has also donated 32,050 kilograms of dry rations to a community kitchen located near the company’s Greater Noida manufacturing plant, helping to feed many local families who are attempting to cope with the loss of their livelihoods.

What’s more, LG India is gifting 2,369 water purifiers, air conditioners, refrigerators, microwave ovens, medical monitors and TVs to more than 326 hospitals nationwide to support medical staff and patients dealing with the very real effects of the pandemic. Other frontline responders who have been critical in not only keeping people safe but in helping to distribute resources are India’s police, the recipients of 85,000 new face shields courtesy of LG India.

LG ELECTRONICS THAILAND

In Thailand, LG presented a generous quantity of LG PuriCare air purifiers (LG PuriCare 360° Single, Double and Mini models) to the Bamrasnaradura Infectious Diseases Institute and Siriraj Hospital. Employing cutting-edge filters, the air purifiers are helping to keep the air inside both facilities clean, removing certain potentially harmful substances from the air including minute particulate matter.

In Spain, India, Thailand, and in many other countries around the world, LG is doing what it can to give back to the community it serves. Whether it’s feeding the hungry, connecting children to parents or supporting the medical workers who put themselves in harm’s way every day, LG is proud to do its small part for the global community to illustrate what it has always done – put people first.

By LG Spain, India and Thailand Staff

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As the impact of the coronavirus continues to be felt around the world, both people and organizations alike are having to adapt and transform traditional ways of operating to exist in a virtual world. Even sporting events have gone virtual, with athletes playing in empty stadiums to an online audience. Until now, athletes have not been able to practice social distancing while playing due to the fact that sports by their very nature, are a form of physical activity where players compete with one another.

But this year’s BP Supercars All Stars Eseries is about to change the definition of competitive sports during a pandemic.

The season is currently in a 10-week online simulation, with Supercar drivers competing in the races from their respective homes. Asking an athlete to relearn his sport online is no easy feat, especially for supercar drivers who may have little to no experience with racing simulation. Supercar racing is the premier motorsport category in Australasia and one of Australia’s biggest and most exhilarating sports.

Rick Kelly, team principal, co-owner and driver for the Kelly Racing organization especially felt the challenges adjusting to this new way of racing off-track. But with the support of LG Electronics Australia, the proud official partner of Kelly Racing Supercars team for the 2020 season, Rick had an enthusiastic supporter to help create an enhanced simulation experience at home.

LG provided Kelly Racing with leading home entertainment technology, including three 55-inch C9 LG OLED televisions specially calibrated for racing simulations. Using the OLED televisions, Rick was able to build a simulator that allowed him to create a familiar driving experience to being in a supercar, inclusive of front and side views of the track. And what’s more, LG OLED technology allows fast-paced track action to be seen in outstanding detail, with a 100Hz refresh rate and incredibly low input lag.

LG sat down with Rick, the 2006 V8 Supercar champion and dual Bathurst winner and now 2020 LG Electronics Australia ambassador, to ask how he is adapting to this new way of racing and his experience as a virtual supercar driver.

LG: Did you ever think you would be racing in a virtual Supercars season?

RK: Definitely not! Virtual racing is not something I have really had much interest in and haven’t dedicated any time to it up until the last three months – so I’ve had to learn on my feet!

LG: What has been the hardest part of adjusting to the at-home simulation style of racing?

RK: Learning how to use a simulator. It might not seem that complex initially, but it is definitely harder than it looks, especially trying to figure out how to use the simulation software and then choosing the right hardware to complement it. There are so many different elements to get the hang of before you even start racing, and overall the experience of virtual racing is unlike anything I’ve done before.

LG: How does the use of the three LG OLED TV screens add value to the simulation experience?

RK: When I first started, I was using one small screen whilst the LG OLED TVs screens were en route to my house. At this stage, the simulation was very basic, as you would expect from a standard one-screen set-up. Once we added the three LG OLED screens, it completely changed the simulation experience. Firstly, it increased my competitiveness because the reaction time was instant and with almost no lag-time. Secondly, the best part was that I felt completely immersed in the simulation, making virtual racing feel as real as it could ever be.

LG: Do you think virtual racing will be something you will continue taking part in?

RK: The Eseries has been a challenge for me, as I am not used to being so far out of my comfort zone when I am racing, and because of that I haven’t been as competitive as usual. There are a lot of eyes on the iRacing series, including the fans and the team partners, which can be extremely daunting, especially with my lack of experience in simulation racing. However, having the chance to learn this skill has been a bit of fun and to continue racing other cars through this period has become enjoyable, so I might try my hand at it for fun going forward.

LG: Has this experience changed your perception of esports? What is your favourite part about becoming a virtual supercar driver, do you feel that this experience will help you improve your skills once you are back on the track?

RK: iRacing is certainly more complex than I had expected it to be, and I’m grateful to have had the experience to learn and improve my skills in this area. My favourite part of the Eseries has been building the simulators and sharing that experience with the fan base, who are really enjoying this new style of competing. Driving the simulator is very different from driving a race car, however the simulation would definitely be useful for practicing different techniques before trying them on the track, as well as learning how to navigate new tracks if we are faced with that in the future.

LG has since set up the LG OLED simulation experience for Kelly Racing teammate, Andre Heimgartner.

“I never thought I would be racing in a virtual supercars season, it has definitely been a big change for us and we have had a lot to learn,” Heimgartner said. “The LG OLED screens have made the experience easier, as the low input lag, vivid colors and high frame rate technology have really helped me be precise and consistent when racing.”

LG Electronics Australia’s commitment to innovation and leading TV technology has meant that the team can take their skills and use them in the most realistic at-home simulation setting.

 

RICK KELLY’S SIM CHASSIS, KELLY RACING
https://youtu.be/HoDgsHH6hjw

ANDRE’S RACE SIMULATOR TV UPGRADE AND COMPUTER SPECS!
https://youtu.be/c8GYEy4T8cI

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With more people working from home these days, maintaining a clean – and safer – home can be a big chore. The new normal of having every family member home 24/7 makes it all the more important to keep the home environment clean.  Here are some ways LG home appliances can help you keep your sanity by doing much of the heavy lifting so you have more free time to enjoy each other’s company or assist the kids with their schoolwork.

More people at home means there’s more opportunity for dust and dirt to collect on floors. The LG CordZero^ThinQ R9 robotic vacuum makes easy work of this chore without you having to break a sweat. Equipped with deep learning technology and two sensors (including a 3D View sensor that can see 160 degrees at once), the robot cleaner accurately categorizes obstacles and rooms by type, cleaning and navigating its way around the house without your assistance.

Using a smartphone, the LG ThinQ™ app allows you to select which rooms to clean from any location then sit back while LG CordZero^ThinQ R9 goes about its business of creating a healthier and fresher home. A 5-Step Filtration System filters out on average 99.99 percent of particulates 0.5-4.2㎛ in size¹, helping to reduce the presence of dust mites, cat dander, pollen and fungi.²

It goes without saying that fresh, healthy air makes everyone feel better. Regular vacuuming and dusting helps but that often isn’t enough. LG PuriCare™ 360 Air Purifier with its unique 360-degree design distributes filtered air up throughout the home to help everyone in the family breathe easier. When required, the PuriCare’s Clean Booster can be deployed to push air out up to 7.5 meters as it rotates left and right to direct the air to every part of the house.

For a more portable option that can be easily carried from the kitchen to the bedroom, the LG PuriCare Mini Air Purifier allows you to create clean air wherever you need it. The compact, wireless portable air purifier employs LG’s 4-Step Filtration System to thoroughly cleanse the air of potentially harmful substances.³

Not only do LG’s appliances help people to enjoy the benefits of a cleaner and safer living environment, they can help save time so you and your family can focus on what’s important: being together and enjoying life. Not only is a clean home a happy home, it also does wonders for the happiness of the family.

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¹  Based on SLG test results, Filtration Efficiency of particle size 0.5㎛ ~ 4.2㎛ based on IEC 60312-1:2010 (ed.1) + A1:2011 section 5.11 is 99.99 percent on average, and it is certified as ‘Good’. (4 Star rating) Filtration Efficiency may vary depending on operating environment.

²   As certified by the British Allergy Foundation (BAF).

³  Tested by Intertek and certified to remove 99 percent of 0.3-micrometer particulate matter within 155 minutes in a space of eight cubic meters when operated on High Speed Mode. Results may vary depending on external factors.

Photo Credit: https://bit.ly/2XQ49w9

Heading to a local watering hole with coworkers or good friends after work may have been common practice in normal times, but these are not normal times.

But with every cloud there is a silver lining. Current circumstances provide the perfect opportunity to hone your cocktail-making skills and enjoy a relaxing drink at home with family or roommates. In addition to mastering the art of mixology, why not up your cooking game with some delicious, easy-to-prepare food pairings as well? The prices are a lot friendlier too.

Here are three important steps that can help you turn your home into your favorite hangout, with assistance from LG’s first-class home appliances.

Step 1: Get creative with your drinks

The right elements mixed in the right proportions are key to any good cocktail or whiskey. A professional bartender knows that presentation is also a part of the puzzle, and for that, they have “fancy ice” to catch the eye and spur conversation. LG InstaView™ with Craft Ice™ refrigerator brings the fancy home, taking your cocktail-hour creations next-level with large, crystal-clear spheres of ice.

Measuring two inches in diameter and melting more slowly than the unexciting ice cubes produced by most fridges, Craft Ice is not only gaze-worthy, it preserves the delicious flavors and optimal temperature of your artfully made drinks for longer. A classic mix, vodka tonic is instantly elevated with a few balls of Craft Ice and, of course, a slice of lemon or lime. Likewise, LG’s round ice is ideal for a White Russian, allowing you to sip at a leisurely pace without worrying about the creamy texture of the Kahlua and milk going watery. The combinations and fun are practically endless. So, get mixing and don’t forget the Craft Ice! 

Step 2: Make memorable meals to match your favorite drinks

A great drink is always made better when served with a dish that complements its unique taste and aroma. While you may not have a trained chef in the house, the LG ProBake Convection^® oven can help you to produce restaurant-quality meals in your own kitchen. Whether its roast chicken or buffalo wings, the oven quickly and thoroughly cooks everything to perfection, using LG’s True Convection technology to deliver dishes that are crispy on the outside and tender and juicy on the inside.

And with the convenience of LG ThinQ™, get suggestions on a range of suitable meal pairings for your beverage of choice. Not only does LG’s AI platform provide a wealth of recipes to choose from, ThinQ can even preheat the oven to the right temperature and allow you to check on meal progress via smartphone. And when you’re done, LG’s EasyClean® technology employs steam to get the oven clean in a mere 10 minutes, giving you and your loved ones more time to relax and enjoy one another’s company.

Step 3: Relax and don’t worry about the dishes

After dinner and drinks at home comes the inevitable cleanup, a thankless job if there ever was one. With the LG QuadWash™ Steam Dishwasher, cleanup is a breeze. Equipped with the company’s proprietary TrueSteam™ technology, the dishwasher removes stains and food debris with ease, delivering a thorough yet gently cleansing that ensures spotless dishes and gleaming glassware every time. It also boasts nine different cycles, the highly-adjustable EasyRack™ Plus system – which can easily accommodate all kinds of dishes, even long-stem wine glasses – and can be controlled and monitored with the intuitive LG ThinQ app. 

With the right tools for the job, there’s no reason you can’t make home your new favorite hangout. With classy cocktails, delectable dishes, and pain-free cleanup, the good times can be safely enjoyed without setting foot outside your front door.

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Keeping fit has always been challenging but even more so during these days of social distancing. With gyms and parks closed world over, it’s tougher now more than ever to muster the motivation to stick to a cardio or high-intensity interval training (HIIT) regimen, let alone go out for a quick spin on the bike.

To encourage people to stay active during these unprecedented times, LG Turkey came up with an idea that was not only fun but also gave individuals the motivation to participate. After all, who wouldn’t want to win a brand-new 55-inch LG NanoCell TV? Held over two weeks, the LG NanoCell Indoor Cycle Challenge was an interactive event that provided participants with the opportunity to get some exercise and have fun competing against others for bragging rights and of course, that new TV.

In addition to helping Turkish people from all over the country connect and get fit, the event also gave LG an opportunity to communicate the many ways that LG NanoCell TVs could play an important role in customers’ indoor lives. Boasting features such as Smart Screen Share, Apple AirPlay 2, AI-powered voice control, the Magic Remote and the intuitive webOS interface, the NanoCell lineup makes it easy to mirror exercise apps from mobile devices to big screen and access the extensive range of workout videos available online.

For the LG NanoCell Indoor Cycle Challenge, LG partnered with SWEATers, a local online platform popular with Turkey’s sporting community. The only equipment required to participate was a regular bicycle and a smart trainer (available at most sporting goods stores) to turn the bike into a stationary one that could connect to various training apps. Within two weeks, competitors were required to complete a total of 10 45-minute long training sessions while averaging a speed of 29 kilometers per hour. Smartphone apps such as Zwift, Rouvy and TacX enabled riders to “virtually” traverse some of the world’s most scenic routes. When wirelessly connected to a big-screen TV like LG NanoCell TV, these virtual rides are made all the more immersive, and working out indoors all the more enjoyable.

The 400-plus entrants shared images, videos, and stories of their efforts on Instagram using the hashtag #lifeisgoodwhenyousweat. The wealth of content generated by the event ultimately led to significant buzz across multiple platforms and, importantly, served as a call to action for consumers across Turkey to stay active at home.

The winner of the LG NanoCell Indoor Cycle Challenge and owner of a brand-new TV, Kubilay Dokumcu, found the event very motivating, noting, “I wanted to stay active at home and LG’s challenge gave me a great reason to get off the couch and get pedaling. I loved the competition aspect of it, but I think I love my 55-inch LG NanoCell TV even more!”

With LG NanoCell TV, consumers have a reliable exercise partner at hand to help them stay motivated and active at home. Whether it’s yoga, aerobics, fast-paced dumbbell routines or pilates-inspired movements, a TV and the living room can be a great substitute for a live instructor and the gym or studio. And when the workout is over, the convenient control options and incredible content available on LG NanoCell make it easy to sit back and find something great to watch.

By LG Turkey Staff

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Maintaining good household hygiene goes a long way toward improving one’s well-being. Home appliances play an important role in this regard because not only can they handle a lot of clothes and dishes at once, they free up time that can be used to do something else. One of the downsides of using machines to do the work that used to be done by hand is the amount of chemicals and detergents required to get clothes and dishes clean.

LG, with its long history of home appliance innovation, has for years been developing technologies to get clothes and dishes cleaner while at the same time relying less on chemical detergents. One of these innovations is something that all of us can create easily at home with nothing more than water and heat.

Steam.

Creating steam is the easy part. Harnessing it and applying it to home appliances is the bigger challenge. LG engineers were the first in the industry to accomplish this with great success. So successful in fact that LG holds a number of patents related to the implementation of steam in its products that benefit consumers with cleaner dishes and fresher clothes.

LG uses powerful and natural steam to remove bacteria and germs requiring less detergents that pollute our wastewater systems. High-temperature TrueSteam™ is created by boiling water directly in the LG dishwasher, Styler and dryer. TrueSteam is hot enough to penetrate dirt, grime and grease to remove stains you can see and germs you can’t.

TrueSteam eradicates nearly all bacteria including those associated with food poisoning while making light work of crusted food residue and stubborn stains, achieving a minimum 99.999 percent when operated on the sanitizing cycle.¹

And TrueSteam is also behind the revolutionary LG Styler’s ability to refresh users’ favorite garments. Styler is recognized by trusted organizations such as the Asthma and Allergy Foundation of America (AAFA) for being “an asthma and allergy friendly^® appliance” and certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens. The clothing care system not only eliminates germs and bacteria commonly found in clothing, it is also effective in refreshing children’s plush toys, backpacks and more.

Continuing to expand its steam-equipped appliance lineup, LG recently launched a new dryer with TrueSteam (model RH16VS) in South Korea. This new product leverages the steam technology found in LG Styler to neutralize bacteria and allergens and was tested by Intertek using AATCC standards and found to have half the amount of wrinkles compared to the average dryer.²

For anyone seeking to embrace healthier living, creating a more hygienic home is a good place to start. With innovative application of natural solutions such as steam, LG’s appliances are able to offer the peace of mind that simply can’t be replicated with chemicals alone.

And we have Mother Nature to thank for that.

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¹ Certified by Korea Testing & Research Institute for reducing 99.9 percent of Escherichia coli, Listeria monocytogenes and Salmonella Typhimurium. Operated on Sanitizing Wash cycle (3-4 times of final rinsing and steam emission) for 39 minutes. LG dishwashers are certified by NSF International to NSF/ANSI Standard 184 for achieving a minimum 99.999 percent or 5-log reduction of bacteria when operating in Sanitizing cycle.

² Tested by Korean Apparel Testing and Research Institute (KATRI). Steam Hygiene option sanitizes 99.99 percent of harmful bacteria including Staphylococcus aureus, Pseudomonas aeruginosa, Pneumococcal bacillus, for 6.4 kilograms load, the international standard test load.