LG AND HYUNDAI COLLABORATE TO BRING ROBOTS AND CARS CLOSER TOGETHER

Since 2018, LG Electronics’ CLOi GuideBot has been providing a differentiated experience and a new level of convenience at Incheon International Airport, the largest airport in South Korea and primary gateway to the nation’s capital, Seoul. Successfully helping and endearing itself to travelers from all over the world, and becoming something of an airport ambassador, LG CLOi GuideBot is showcasing its intelligence and winning personality in a brand new setting that involves wheels instead of wings.

As a result of a partnership between LG and the Hyundai Motor Company, visitors to the Hyundai Motor Studio Goyang brand experience studio will be greeted and assisted by the facility’s latest employee, LG CLOi GuideBot. The personable robot is available to answer questions and offer useful information about the studio, such as opening hours to current promotions and, of course, facts about the latest Hyundai vehicles.

An expert at helping people get where they want to go, GuideBot delivers timely, tailored assistance whenever it’s needed. Customers can interact with CLOi GuideBot via voice or the built in touchscreen. Ask GuideBot for directions to the exhibition space and the robot will display a map on its display and offer to escort the guest to the location.

Designed to also communicate with visitors to Korea, guests can select their preferred language (English, Korea or Chinese) and take a selfie with GuideBot to memorialize their friendship with the intelligent ambassador. With LG’s advanced Robot Service Delivery Platform on board, an administrator can easily control the robot, update content, manage schedules, and perform status checks. Hyundai will use data collected by GuideBot to analyze visitor preferences to create tailored promotions and services in the future.

This collaboration with Hyundai is expected to bolster LG’s growing reputation as a leading innovator in the robotics space. Since the advanced version of LG CLOi GuideBot made its debut earlier this year on stage at CES, LG has been exploring more opportunities to let consumers experience its cutting-edge robots.

With the introduction of LG CLOi GuideBot, Hyundai is providing a unique interactive experience for those checking out its flagship studio. There is currently one CLOi GuideBot on site at the Hyundai Motor Studio Goyang, with plans to increase that number following the conclusion of the pilot phase next month.

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LG G8S THINQ COMBINES BEST OF G SERIES WITH FEATURES POPULAR AMONG CUSTOMERS IN GLOBAL MARKETS

People are looking the LG V50 ThinQ 5G, which will be released in Swisscom retail stores

Newest Addition to LG’s G Series Lineup Designed to Appeal to
Consumers Seeking a More Bespoke Smartphone Experience

SEOUL, July 2, 2019 — LG Electronics (LG) is bringing the exceptional user experience of the G series to customers in more regions with the introduction of the LG G8S^ThinQ. The LG G8S^ThinQis the perfect choice for consumers seeking a premium smartphone, offering many of the stand-out features and technologies applied to the flagship LG G8^ThinQ with unique touches that are popular with target consumers. The latest LTE addition to the G series will be available starting this month in select markets in Europe, Latin America, Africa, and the Middle East, among others.

Introduced for the first time on the LG G8^ThinQ, the Z Camera utilizes Time-of-Flight (ToF) sensor technology to bring LG G8S^ThinQ users a choice of convenient and secure biometric recognition options. Hand ID uses the Z Camera’s ability to scan a user’s unique circulatory pattern using infrared light making unlocking the phone in the dark just as accurate as during the day. The same technology comes into play in Face Unlock, which is also extremely accurate and fast due to the Z Camera’s use of infrared light and 3D point clouds to accurately trace the contours and features of the face. The third new feature that utilizes Z Camera is Air Motion, a touchless command interface that allow users to perform various actions without touching the screen.

As the first smartphone manufacturer to offer a triple-lens camera setup with a wide angle lens, LG continues this now widely emulated design with the LG G8S^ThinQ. The improved camera – with the widest field of view to date at 137˚ – allows users to enjoy continuous zoom capability without any lag or color distortion. The exception camera performance of the G8S^ThinQ was even recognized by VCX-Forum, a Germany-based ratings organization, which ranked the LG device best among the industry’s current smartphones. On the front the device sports a standard lens and the Z Camera, which supports features such as Portrait and Spotlight to help users raise their selfie game. The addition of the Z Camera’s ability to quickly measure distances helps produce portraits with more depth and feel. Spotlight detects the user’s facial curvature and simulates studio lighting to bring a professional quality and dramatic edge to selfies. With Video Depth Control, videos shot on the LG G8S^ThinQ benefit from a beautiful bokeh effect that puts the subject in sharp focus against a soft, blurred background. And for users tired of shaky video footage, LG G8S^ThinQ comes ready with Steady Cam which delivers smooth, clear videos without the use of a gimbal.

Equipped with Qualcomm^® Snapdragon™ 855 Mobile Platform and a vivid 6.2-inch FHD+ FullVision OLED display (2248 x 1080), the LG G8S^ThinQ is a multimedia powerhouse. The handset also continues LG’s legacy of superior mobile audio, fitted with stereo speakers that deliver a rich, textured performance and immersive surround sound. The LG G8S^ThinQ continues the company’s tradition of audio excellence with the inclusion of a 3.5mm headphone jack and DAC.

The design of the LG G8S^ThinQ is all about the user: the stylish, ergonomic smartphone provides easy one-handed operation and oozes understated elegance, features popular with customers in Europe, Latin America, Africa and the Middle East. Complete with 2.5D Corning Gorilla Glass, it has a polished, seamless finish that is both strong and sophisticated and guarantees a comfortable grip. Standard out of the box are 6G RAM, 128GB storage, MIL-STD 810G compliance and IP68 water and dust resistance. The LG G8S^ThinQ will be available in three compelling colors: sleek and modern Mirror Black, eye-catching Mirror Teal, and alluring Mirror White.

Pricing and details of availability of the LG G8S^ThinQ will be announced locally.

Key Specifications:

Chipset: Qualcomm^® Snapdragon™ 855 Mobile Platform
Display: 6.2-inch 18.7:9 FHD+ OLED FullVision (2248 x 1080)
Memory: 6GB RAM / 128GB
Camera:
– Rear: 13MP Super Wide (F2.4 / 1.0μm / 137˚) / 12MP Standard (F1.8 / 1.4μm / 78˚) / 12MP Telephoto (F2.6 / 1.0μm / 48˚)
– Front: 8MP Standard (F1.9 / 1.12μm / 80˚) / Z Camera (ToF Technology)
Battery: 3550mAh
Operating System: Android 9.0 Pie
Size: 155.3 x 76.6 x 7.99mm
Weight: 181g
Network: 3G / 4G LTE-A
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5 / NFC / USB Type-C (USB 3.1 Compatible)
Biometrics: Hand ID / Face Unlock / Fingerprint Sensor
Colors: Mirror Black / Mirror Teal / Mirror White
Other: Air Motion / Stereo Speakers / AI CAM / Google Lens / Google Assistant / IP68 Water and Dust Resistance / HDR10 / Qualcomm^® Quick Charge™ 3.0 Technology / MIL-STD 810G Compliance

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LG LICENSES ADVANCED REFRIGERATOR TECHNOLOGIES TO GE APPLIANCES

LG refrigerator partially opened to show the interior of its door-ice maker.

LG Grants Use of Door-Ice Making Patents for
Premium Refrigerators

SEOUL, June 27, 2019 — LG Electronics (LG) is licensing its patented refrigerator door-ice making technology for use in refrigerators sold by GE Appliances, which Haier acquired in 2016. Terms were not disclosed.

The license agreement follows months of negotiations over GE Appliances’ use of LG’s patented technologies. The agreement underscores the value of LG’s patent portfolio and the company’s leadership in home appliances with more than 400 patents related to door-ice making technology.

LG’s patented door-ice making technology allows for slim and sleek profile designs that maximize usable space inside the refrigerator. This door-ice making technology takes up less room than a conventional refrigerator ice maker and frees up more space for food storage in the refrigeration compartment.

“Our desire to deliver more convenience and functionality to customers drives us to develop innovative new core technologies such as our door-ice making inventions,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “At the same time, as seen in this major patent licensing agreement, LG is committed to actively protecting our intellectual property.”

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LG TO EXPAND PARTNERSHIP WITH QT ON NEXT GENERATION EMBEDDED DEVICES RUNNING WEBOS

Dr. I.P. Park, president and Chief Technology Officer of LG Electronics, and Juha Varelius, CEO of Qt, shake hands after signing an MOU.

Companies Sign MOU to Embed webOS in Future Devices
Targeting Consumer, Automotive and Industrial Automation Sectors

SEOUL, June 26, 2019 — LG Electronics (LG) announced the signing of a Memorandum of Understanding with The Qt Company, the Finnish-based software developer behind the Qt Project, to expand its existing collaboration on webOS. The expanded partnership will focus on embedding LG’s open source webOS platform in future automotive, robotics and smart home devices as well as positioning webOS as a reference operation system of Qt.

The partnership will guarantee more efficient management of resources required to port Qt and minimize gaps between Qt and webOS, leading to the best user experience for AI and IoT customers. With Q’s expertise in user experience (UX) and LG’s knowledge of products, the collaboration will create a powerful development environment for developers, engineers and designers to create innovative and immersive apps and devices.

“Our vision to create highly innovative, AI-powered and content-ready smart embedded devices using the webOS platform is more attainable with Qt as a partner,” said Dr. I.P. Park, president and CTO of LG Electronics. “Designing and developing these extremely complex systems requires more advanced software development capabilities than ever before and close collaboration between hardware and software experts is the foundation of this collaboration with Qt.”

Qt is a software tool for developing Graphical User Interfaces (GUIs) to deliver intuitive and modern UI/UX design and powerful touch functions in consumer and automotive devices. Since 2014, LG has relied on the application development framework of Qt to provide an intuitive and easy user experience for smart TVs and information displays running webOS. Qt will also play a key role in the development of webOS Auto, planned for deployment in future automotive infotainment systems.

“LG has been a consumer electronics leader for generations, which is one of the many reasons they’ve become such a trusted partner of Qt,” said Juha Varelius, CEO of Qt. “With its initiative to expand the reach of webOS into rapidly-growing markets, LG is underscoring the massive potential of Qt-enabled connected experiences. By collaborating with LG on this initiative, we’re able to make it easy as possible for our customers to build devices that bring a new definition to the word ‘smart’.”

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5G IS THE ERA OF LG

The LG V50^ThinQ 5G is off to a flying start. The new 5G smartphone from LG saw an impressive 100,000 units snapped up by eager South Korean early adopters in its first week of availability, quadruple the sales of its predecessor, V40^ThinQ. While most customers are interested in the speed benefits of 5G, the phone’s smooth rear glass design and performance enhancement (thanks to improved cooling) certainly adds to its appeal factor.

With the burgeoning success of its first-ever 5G handset, LG is leveraging this opportunity to ensure that consumers world-over recognize and understand the importance of 5G in their lives and the extent to which LG has contributed to this technology.

The original rollout date of the LG V50^ThinQ 5G in Korea was delayed for a few days to allow the carriers to work out some early network jitters but this is to be expected for such new tech. With all three South Korean operators offering the LG V50^ThinQ 5G with their 5G service launch, consumers have been inundated with a crash course on all things 5G which the local media have helped to disseminate in an effort to make Koreans some of the most 5G-literate consumers in the world.

The V50^ThinQ also made its public debut in the United Kingdom at a London event hosted by carrier EE at the end of May. LG’s 5G phone is now running on the first 5G network in the UK starting in the cities of London, Birmingham, Cardiff, Manchester, Edinburgh and Belfast. V50^ThinQ is also available in Australia as of earlier this month on the country’s leading mobile operator, Telstra.

But LG’s first-move status in 5G shouldn’t be surprising. According to TechIPm, a leading U.S. patent analysis agency, LG maintained a definite edge over its competitors in the 4G (LTE / LTE-A) standard patent category, ranking first in each of the past five years. And according to patent law firm WISPRO, LG looks to be the early leader in 5G patents as well. Through its research, WISPRO found that LG currently has the highest number of 5G-related patents registered with the United States Patents and Trademark Office. With its continuous drive to develop new technologies and meaningful innovations, LG appears well placed to retain its mantle of “patent king” in the 5G era.

“Already with a significant advantage in 5G patents, LG has an excellent opportunity to remind the global smartphone market of the strength of its technology and ability to innovate,” said Park Won-jae, an analyst at Mirae Asset Daewoo.

LG cemented its name as a leader in 5G with the launch of the LG V50^ThinQ 5G in the United States, the world’s largest premium smartphone market where LG has maintained a double-digit share of the smartphone market for the last five years. Launched on May 31, LG V50^ThinQ 5G works on Sprint’s 5G network in Atlanta, Dallas, Houston and Kansas City with Los Angeles, New York, Phoenix and Washington D.C. to join the network later this year.

LG V50 THINQ: UNDER GLASS DESIGN

https://www.youtube.com/watch?v=LixKg5dqemE&feature=emb_title

LG V50 THINQ: ADVANCED COOLING PIPE SYSTEM

https://www.youtube.com/watch?v=2LSJzHy8AI4&feature=emb_title

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LG HOTEL TVS WITH ALEXA FOR HOSPITALITY ENHANCE THE GUEST EXPERIENCE

A front image of LG’s booth at the Hospitality Industry Technology Exposition and Conference

LG Business Solutions and Amazon are bringing Alexa for Hospitality to LG’s industry-leading hotel TVs, the companies announced in the United States at the Hospitality Industry Technology Exposition and Conference, billed as the world’s largest hospitality technology trade show.

Guests will now be able to use the Echo device installed in their hotel room to experience a new set of Alexa voice features on LG Hotel TVs for the first time. Guests will have the option to temporarily and securely connect their Amazon account to the Alexa-enabled device in their room so they can listen to their personal music from services such as Amazon Music, Spotify and Pandora.

What’s more, guests can ask Alexa to find a show from their favorite genre, or browse the TV guide – all just by using their voice without pressing any buttons. Guests will be able to ask Alexa for hotel-specific information like pool hours, fitness center location or request hotel services such as room service or housekeeping. The LG TV will inform guests about activities and encourage them to ask Alexa for more information about activities they may enjoy, like happy hour, or to book services such as a car to the airport before their flight home.

Adding to its industry-leading smart hotel TV solutions, LG delivers further voice recognition assistance to the guest room with its award-winning Pro:Centric smart TV platform. LG’s Pro:Centric-enabled hotel TVs continue to offer hoteliers and AV managers the ability to supply more content options and greater connectivity than ever before.

The intuitive LG Pro:Centric platform makes switching between content options – including broadcast TV, streaming services, external devices and today’s most popular entertainment providers – simple and fast. With the Pro:Centric custom application, users can easily dive into and enjoy a limitless world of premium content – including 4K streaming and HDR – from the most popular entertainment providers. Pro:Centric also empowers users with its Smart Share feature, which makes connecting to personal devices in order to access photos, music or movies a breeze.

Major hotel operators are planning to begin rolling out the Alexa for Hospitality integration with LG Hotel TVs later this year with full deployment expected in the first half of 2020. The new Alexa guest features on the LG Pro:Centric Direct platform are being demonstrated in LG’s booth at HITEC 2019, June 17-20, in Minneapolis, Minnesota, USA.

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INFINEON LG＜/＞MAKE HACKATHON ON IOT DEBUTS IN SINGAPORE

Delegates from Infineon Technologies and LG Electronics at the inaugural event “Infineon LG Make Hackathon” in Singapore.

Empowers Asia-Pacific’s Innovation Ecosystem to Create IoT Solutions

SINGAPORE, June 18, 2019 ― Driven by the shared goal of creating a smarter and more connected world, Infineon Technologies and LG Electronics (LG) today hosted the inaugural “Infineon LG </> Make Hackathon” on breakthrough Internet of Things (IoT) solutions in Singapore.

The aim of the hackathon is to empower seasoned start-ups and student entrepreneurs to create new technological solutions for IoT that will run on the LG webOS open source platform with Infineon microelectronics capabilities such as intelligence, power efficiency, security, and sensing. Working closely together, Infineon and LG provided interested innovators with technology guidance, as well as special access to products and software to help the shortlisted teams develop and showcase proofs-of-concepts to a panel of judges at Infineon Asia Pacific office in Singapore.

“This hackathon is about a shared community of innovators driven by a common desire to use leading-edge technologies to build a better future for all. We are delighted to be a strategic partner of LG in nurturing innovation in a globally connected ecosystem. Together, we can make life easier, safer and greener in tomorrow’s connected world,” said Mr. Chua Chee Seong, President and Managing Director, Infineon Asia Pacific.

“Our goal is to build and grow a global webOS community where developers may leverage a wide range of webOS functionalities such as AI, connectivity and IoT in their collaborative work to produce innovative solutions and services that together shape an even better life for all,” said Dr. I.P. Park, president and CTO of LG Electronics. “LG is excited to be a co-host of this event with Infineon, who has long been our valued partner in hardware, and wishes this hackathon to be the beginning of creating the future of IoT together.”

GoReMas Enterprise from Malaysia was awarded first prize and Wangi Lai PLT, also from Malaysia, was awarded second prize for their innovative solutions. The teams were selected from among a pool of 14 startups and student entrepreneurs from countries including China, India, Ukraine and Singapore. Winners will receive SGD 5,000 and SGD 3,000, respectively.

GoReMas Enterprise’s prototype, Floodsensed, is an IoT flood monitoring system with social media alerts supporting Facebook, Slack and YouTube Live, among others. The system gathers rain volumes, water levels, temperature and barometric pressure from device gateways and nodes and sends the data to the Floodsensed IoT platform. Wangi Lai PLT’s BAWA Cane is a clip-on module for existing white canes that helps the blind and visually impaired identify and avoid obstacles with shared insights and foresight through data analytics.

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How Many Lives Can a Gadget Have?

An image of the panel discussion at the e-Waste Summit: Sustainable Technology in the Digital Age

Question: What do a smartphone, a laptop and a microwave have in common?

Answer: The last chapter of their lives.

Once obsolete or damaged, these devices are typically confined to a drawer or attic, where they end up dusty and forgotten. But their lives don’t have to end this way – every long-serving device deserves a second chance at life.

But for this to happen, they just need to be recycled correctly and the parts dismantled and dispersed by experts. Despite the large number of recycling centers across the world, very few appliances are reborn and reused, and countless research conducted by reputable global institutions point to a lack of recycling awareness and a significant rise in e-waste in the coming years.

Conscious of this reality and concerned about the impact that e-waste has on the lives of every one of us, LG is taking action, driven by the belief that technology can be truly sustainable. LG Electronics continues to invest in a wide range of innovations designed to neutralize some of the major environmental threats and is even changing its manufacturing processes in a concerted effort to curb the production of greenhouse gases.

To help Portugal in its fight against e-waste, LG Electronics Portugal hosted the e-Waste Summit: Sustainable Technology in the Digital Age – Reality and Challenges summit on May 22 in a joint effort with European Recycling Platform (ERP) Portugal, aimed at encouraging Portuguese society to rethink current attitudes and change its behavior toward recycling.

The summit brought together several experts in the field, from academics and environmentalists to business leaders and government decision-makers including the Secretary for the Environment. LG Portugal managing director Mr. Ruy Conde delivered inspiring remarks on the role of companies and the challenges they faced and the introduction of new technologies that will shape the future of recycling. LG Portugal marketing director Mr. Hugo Jorge, Nova University researcher Dr. Graça Martinho and Portuguese Environment Agency president Dr. Nuno Lacasta shared valuable insight and analyses on the topic e-waste.

The e-Waste Summit was organized by LG Portugal as part of its Corporate and Social Responsibility (CSR) strategy to raise awareness of a very important issue in cooperation with environmental and electronic waste management organizations. The company’s ultimate objective is to create a management system and portfolio that ensure a better environment and future for our planet.

With this initiative and countless others across the world, LG seeks to improve lives within the communities where it operates, making a positive and lasting difference. And in the case of Portugal, LG is also giving mobile phones, laptops and microwaves a much-deserved and much-needed second chance at life.

Contributed by LG Portugal

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A NEW HERO FOR THE 5G ERA LG DUAL SCREEN

ALL ABOUT LG V50 THINQ 5G & DUAL SCREEN

This infographic titled, “All about the LG V50 ThinQ 5G,” introduces the key benefits and specs of the smartphone including its 5G compatibility, stable system operation, Penta camera, DTS:X-enabled speaker and minimalist design.

At InfoComm LG Impresses With New Business Solutions Innovations Led by Micro LED Signage

A model poses with the Micro LED signage.

LG’s B2B Technology Wows Show Attendees with
Wide Range of Innovative OLED to LED Solutions

ORLANDO, Fla., June 12, 2019 — LG Electronics (LG) is showcasing its newest exciting business solutions in Orlando, Florida (USA) this week at InfoComm 2019. From Micro LED Signage, Transparent OLED Signage, Open Frame OLED displays to a diverse lineup of LED products, LG is bringing to the largest professional audiovisual trade show in North America a wide range of commercial display products that is sure to capture the imagination of show attendees.

Welcoming visitors to LG’s sprawling InfoComm booth is the immense LG OLED Falls exhibit that offers a unique, immersive installation of eye-popping Open Frame commercial OLED displays. Open Frame LG OLED displays enable a complete new approach for innovative and flexible digital signage designs. With no separate light source, the displays are extremely thin and lightweight, and flexible enough to be bent.

Making its world debut at InfoComm 2019 is LG’s one-of-a-kind Micro LED Signage in all its colorful glory. Portending the future of digital signage, LG’s Micro LED technology relies on arrays of microscopic LEDs that form individual pixels that work independently to express image detail. At less than 50 micrometers, each LED is about the size of a speck of dust or approximately half the width of a human hair.

LG’s new LAPE series uses a specially designed flexible LED display module that supports true concave and convex curvature up to 1000R for virtually limitless design flexibility. The fine-pitch LAPE series delivers vivid images thanks to the Dynamic Contrast Algorithm, LG-exclusive technology for a wide range of color and deep contrast.

LG’s new 130-inch LED screen is designed to be easy to specify, order and install. Considered the ideal replacement for conference-room projectors, this LAAF series screen features embedded speakers and AV connections to meet a host of business needs. In addition to compatibility with leading partners such as Crestron, the screen will be supported by LG Signage 365Care for real-time device monitoring and diagnostics.

Another crowd pleaser, LG’s Transparent OLED display is designed to offer a unique customer experience in specialized commercial applications, particularly retail and hospitality. The versatile 55-inch class display (model 55EW5F) delivers LG OLED’s superior picture quality, meaning customers will be able to view video on the screen and simultaneously see objects behind the screen.

New to LG’s wide-ranging large-format display portfolio for 2019 are advanced IPS In-cell Touch Interactive Digital Boards (IDBs). The 86-inch model in the LG TN3F series is designed to enhance the user experience in meeting rooms, classrooms and other collaborative spaces with easy and reliable touch performance. These IDBs feature intuitive In-cell Touch technology that employs an innovative direct bonding process to eliminate the gap between the LCD panel and protective glass. This combination delivers a faster response time for a realistic writing experience that is perfect for corporate conference rooms and university lecture halls.

“Advances in B2B technologies are opening up new opportunities for digital signage, exemplified by the diverse OLED and LED portfolio LG is featuring at InfoComm,” said Lee Choong-hwoan, head of the Information Display business unit of LG Electronics Business Solutions Company. “Our knowledge and expertise in both OLED and LED displays allows us the privilege of being the only company that can deliver this wide collection of signage solutions to our customers.”

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LG Unveils World’s First One Millisecond IPS Gaming Monitor

A right-side view of LG UltraGear Nano IPS G-SYNC Gaming Monitor model 38GL950G and a left-side view of model 27GL850

Newest LG UltraGear^TM with Nano IPS Technology and NVIDIA G-SYNC^®
Delivers Lightning-fast Response Time for Serious Gaming

SEOUL, June 12, 2019 — At this year’s E3, LG Electronics (LG) is unveiling the new LG UltraGear^TM Nano IPS NVIDIA G-SYNC gaming monitor, the world’s first 1 millisecond (ms)¹ IPS display. The UltraGear^TMis a gamer’s dream come true, employing Nano IPS technology to achieve phenomenal color reproduction, ultra-fast response time and a refresh rate of 144Hz, overclockable to 175Hz. With blazing speed and stunning picture quality, LG’s monitor is the complete package, enabling players to enjoy the most immersive gaming experience yet.

Available in 38- (model 38GL950G) and 27-inch (model 27GL850) screen sizes, both UltraGear Nano IPS monitors feature fast 144Hz refresh rate, high screen resolutions (38GL950G: 3840 x 1600, 27GL850: 2560 x 1440) and wide color gamut (DCI-P3 98 percent) for incredibly vibrant, flicker-free detailed images. The larger monitor is designed to increase gamers’ sense of immersion with its 21:9 aspect ratio, curved screen, virtually borderless design and the upgraded Sphere Lighting 2.0, RGB lights on the back of the monitor that heighten the ambience when gaming by altering the colors of the lights to match the on-screen action.

The 27-inch UltraGear^TM is NVIDIA G-SYNC compatible^** and supports HDR10 while the larger 38-inch model supports both NVIDIA G-SYNC processor, VESA DisplayHDR™ 400 and is certified by NVIDIA through over 300 tests for performance and image quality to provide a great gaming experience. Both monitors deliver smooth motion without tearing or stuttering and include gamer-specific settings such as Dynamic Action Sync mode, Black Stabilizer and Crosshair for ultimate accuracy, especially in FPS games.

LG UltraGear Nano IPS gaming monitors are set to roll out next month, with pre-orders for model 27GL850 commencing in the United States on July 1 with availability in key European markets in the third quarter of this year.

Both models will be unveiled at a private event at the NVIDIA exhibit space at E3, the world’s largest annual gaming expo taking place at the Los Angeles Convention Center from June 11-13. Parties interested in experiencing LG’s exciting new gaming monitors for themselves should contact bdelrizzo@nvidia.com to book an appointment.

Specifications:

		27GL850	38GL950G
Picture Quality	Display	Nano IPS	Nano IPS
	Size	27-inch	37.5-inch
	Resolution	QHD (2560 x 1440)	WQHD (3840 x 1600)
	Brightness	350 nits (Typical)	450 nits (Typical)
	Color Gamut	DCI-P3 98 percent (sRGB 135 percent)	DCI-P3 98 percent (sRGB 135 percent)
	Color Bit	1.07B	1.07B
	Refresh Rate	144Hz	175Hz (OC)
	Response Time	1ms GTG	1ms GTG
	HDR	HDR10	VESA DisplayHDR 400
Adaptive Sync		NVIDIA G-SYNC Compatible **	NVIDIA G-SYNC
Connectivity	HDMI	x 2	x 1
	DP	x 1	x 1
	Headphone Out	O	O
	USB3.0 Hub	1 up / 2 down	1 up / 2 down
Feature (Bias Lighting)		–	Sphere Lighting 2.0

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* UL tested gray-to-gray (GTG) response time of LG monitors 38LG950G and 27GL850.

^** Validated by NVIDIA as being free from flicker and artifacts.

LG FOCUSES ON CONNECTIVITY, SUSTAINABILITY AT CASACOR SÃO PAULO 2019

The nameplate of LG’s Casa Sume, another name of LG’s Planet Home

By LG Brazil Staff

While luxury and ultra-modern aesthetics are still priorities at this year’s CASACOR, so is highlighting new ways to make Latin American consumers’ lives greener and more connected. An official partner of CASACOR São Paulo 2019, LG Electronics Brazil is making its presence felt, showcasing the latest in intelligent devices and delivering the message that technology can be a part of a sustainable future.

CASACOR, the largest architecture and design fair in the Americas, allows visitors to experience the latest in exterior and interior innovations. Running from late May to early August, the 2019 event extends beyond the main São Paulo site, across the year, to twelve additional locations throughout Brazil and four international sites: Santa Cruz de la Sierra, the largest city in Bolivia; Lima, the capital of Peru; Asunción, the capital of Paraguay; and Miami, Florida, in the United States.

The fair’s central concept this year is Connected House. Known for providing convenience through greater connectivity, LG is presenting many of its latest products at CASACOR 2019 including air conditioners, smartphones, TVs and fridges. All the devices employ LG’s exclusive ThinQ AI (Artificial Intelligence) to facilitate inter-device communication and simpler control for users.

In tune with the Millennial generation that grew up with technology at home, LG’s Planet Home exhibit demonstrates futuristic living at its convenient and relaxing best. Highlighting LG’s goal of comfortable, sustainable living and an abiding concern for the environment, the exhibition space is constructed around the two central pillars of sustainability and connectivity. LG’s Planet Home space, named Casa Sume, was designed in collaboration with influential Brazilian architect, Gustavo Neves, and is the perfect forum for LG’s eco-conscious products and ThinQ AI.

In Planet Home, visitors can see how LG’s 77-inch OLED TV – presented for the first time in Brazil – seamlessly connects with the other LG products through ThinQ AI, which gives users the ability to control LG devices using conversational voice commands. Guests can also witness how LG TWINWash^TM with TrueSteam^TM technology gets clothes hygienically clean and saves time with its ability to wash two loads at once. Thanks to ThinQ AI, it’s easy to select a wash cycle or check on the progress from the TV or use the ThinQ app to “talk” to TWINWash from outside the home with a smartphone.

A popular attraction at CASACOR 2019, Casa Sume is where LG’s advanced, connected technologies harmoniously combine with the warm, natural elements architect Neves is known for. The creative collaboration also shows how Neves and LG are perfectly aligned in the quest to promote a more sustainable lifestyle.

LG and CASACOR 2019 are a natural fit. The company’s beautiful yet functional products are currently featuring in many social media conversations about the architecture, décor and design on display at this year’s show. More importantly, LG’s leadership in eco-friendly, convenience-enhancing technology is now getting the attention it deserves.

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LG ANNOUNCES START OF SALES OF WORLD’S FIRST 8K OLED TV

LG 8K OLED TV showing a road in the woods is placed in a spacious room with a spectacular view

Highly Anticipated 88-inch 8K OLED TV Offers Breathtaking
Viewing Experience with LG’s Industry-leading OLED Technology

SEOUL, June 3, 2019 — LG Electronics (LG) announced today the start of sales of the world’s first 8K OLED TV (model 88Z9) with pre-orders for the 88-inch set starting this week in South Korea. Availability in key markets of North America and Europe will follow in the third quarter of the year.

As LG’s largest OLED TV to date, the 8K OLED TV is innovation made possible by LG’s unrivaled display technology. This awe inspiring new model highlights the superiority of OLED over conventional LED displays and provides a viewing experience that is second to none. The TV employs an advanced panel with over 33 million self-emitting pixels to deliver LG OLED TV’s iconic picture quality, ensuring the most lifelike colors in a wide viewing angle, an infinite contrast ratio and true blacks. Images are exceptionally sharp on the 88-inch TV thanks to 8K Ultra HD resolution (7,680 x 4,320) equivalent to 16 times the number of pixels in full HD and four times that of UHD.

The superior performance of LG’s 8K OLED panel is enhanced by the company’s second-generation α (Alpha) 9 Gen 2 8K intelligent processor. The processor elevates picture and sound quality with deep learning technology and access to an extensive database of visual information. This allows the chip to optimize content by recognizing source quality and implementing the best algorithm guaranteeing stunningly real images. With the α9 Gen 2 8K processor, LG’s 8K 88-inch 8K OLED TV boasts enhanced processing capabilities with effective 8K upscaling and improved noise reduction to 6-steps from 4-steps in the 4K version, resulting in the most lifelike 8K picture when upgrading from 4K (3,840 x 2,160) or 2K (1,920 x 1,080) content. The processor also analyzes ambient conditions to achieve the perfect level of screen brightness.

The LG 88Z9 increases viewer immersion with its impressive audio performance. Sound quality is boosted by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. Deep learning significantly improves output by analyzing source content to produce enhanced sound effects in movies, deeper bass in music and clearer voices in sporting events. Users can adjust the sound to suit viewing conditions or let the TV set the best sound levels based on the environment.

To ensure an outstanding HDR experience the LG 8K OLED TV comes with Dolby Atmos for incredibly realistic sound and intelligently fine-tunes content compatible with Dolby Vision. The TV supports HDMI 2.1, allowing viewers the opportunity to enjoy 8K content at a fast 60 frames per second. The TV also supports automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

In some markets the LG 8K OLED TV will offer built-in versions of both the Google Assistant and Amazon Alexa for maximum flexibility, convenience and control of the TV and connected smart devices.

“Being the first to market with the world’s first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. “LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-art TV technologies that push the boundaries of what’s possible in home entertainment.”

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LG KICKS OFF FIVE CITY 2019 LG TECHTOUR USA

A looking inside the 2019 LG TechTour’s venue, with attendees browsing and discussing LG’s B2B products

LG Electronics Business Solutions is taking its show on the road – launching its 2019 LG TechTour, a six-city innovation roadshow in the United States where business-to-business customers experience first-hand LG’s broad portfolio of digital signage displays, renewable energy systems, enterprise mobile solutions and more.

The U.S. Nation’s Capital, Washington, D.C., was the first stop on the coast-to-coast 2019 LG TechTour. The event is designed to educate partners, resellers, installers and end users about B2B technologies and trends.

Each stop on the LG TechTour will feature the industry’s broadest portfolio of commercial displays, led by a preview of the new Transparent LG OLED display, ideal for retail and museum applications. Attendees marveled at how this advanced transparent panel harnesses LG OLED technology to showcase stunning images on the screen while revealing objects behind at the same time.

Other commercial display innovations featured on the 2019 LG TechTour include brand new Direct View LED displays, advanced LG video walls, impactful Ultra Stretch digital signage monitors and groundbreaking transparent color LED film displays.

Renewable energy solutions, led by LG’s flagship 60- and 72-cell LG NeON2 high-efficiency solar panels and LG’s new energy storage systems (7.6kW DC-coupled and a 5kW AC-coupled solutions), also are showcased on the LG TechTour.

“The LG TechTour is designed to bring together partners, customers, prospects and LG representatives,” said Garry Wicka, vice president of marketing for LG Electronics USA Business Solutions. “Most importantly, unlike at a traditional trade show, customers from coast-to-coast will have the opportunity for a deep-dive, hands-on experience with our game-changing innovations.”

At each stop along the way, LG executives will be onsite to discuss product innovations, partner technologies and industry trends. Attendees can enjoy a hands-on experience with LG’s latest and greatest commercial display technologies, while enjoying food and beverages, unique experiences, exciting giveaways and more.

The 2019 LG TechTour continues this summer and runs into the fall:

July 24, Dallas, Texas
August 22, Irvine, California
September 12, San Jose, California
Early October, Chicago, Illinois
Late October, New York City, New York

Featured technology and service partners at the LG TechTours (which vary by location) include Agosto Skikit, Milestone/Chief, TSITouch, Hughes, IGEL America, Userful, Peerless, Barco, Datapath, Omnivex, TriplePlay, PingHD and Intuiface, among others.

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LG Newsroom