LG Showcases Self-Sufficient Smart Home in Spain

An outside view of LG LG Hanok ThinQ & Passivhaus

Technology and innovation can be great allies to our precious planet. To demonstrate this point, LG Spain constructed a passive, connected house in Madrid, attracting a variety of different personalities and enlisting them in the Smart Green cause.

LG Hanok ThinQ & Passivhaus is based on the well-known architectural style of traditional Korean homes. South Korea’s rich cultural heritage, Hanok, has always been important to LG’s business philosophy, informing its long-standing commitment to innovation, growth and protecting the environment. Hanok combined with ThinQ is the coming together of the traditional and the new. Passivhaus, also Passive House, is a voluntary standard for energy efficiency in a structure that maintains ideal interior conditions while using 70-90 percent less energy compared to a conventional building.

The efficient LG products inside are all powered with energy collected by solar panels integrated into the house. Among other things, the solar panels supply enough energy to charge an electric vehicle and operate LG’s Therma V Air to Water Heat Pump System, which provides heating and hot water supply four times more efficiently than a conventional boiler. Any surplus energy collected is stored in connected batteries for later use.

Through this forward-thinking project, LG Spain is effectively demonstrating a viable way for home owners to make efficient use of clean energy without having to sacrifice everyday conveniences. In the future, this non-polluting method of powering the home could provide additional income, with the surplus energy captured by the solar panels sold to local electricity providers.

In addition to eco-friendly appliances, there is another factor that can help achieve a more efficient home: connectivity. Utilizing LG ThinQ, LG Hanok shows how enhanced connectivity can optimize energy usage throughout the house. LG’s advanced technology tracks the energy consumption of each organically-connected device – TV, monitors, washing machine, smart speaker and refrigerator – in real-time and automatically supplies the ideal amount of electricity, conserving power and the planet’s resources. With ThinQ, users also have the convenience of voice control via the Google Assistant, enabling them to control the lights, oven, blinds and more with simple voice commands.

The LG Hanok also has a garden with over 50 plant species that will absorb more and more carbon dioxide as they grow. LG encourages all visitors to plant a tree, and expects the total number of plants in the garden to surpass 1,000 within the next few months. Located at LG Spain’s headquarters, The LG Hanok ThinQ & Passivhaus has already received important visitors including Chun Hong-jo, South Korea’s ambassador to Spain.

The Spanish population is very aware of the problems facing the planet, with more than 50 percent expressing concern about green issues. However, Spain needs to do more as a country to counter threats to the environment. In its Smart Green strategy, LG Spain proposes to change things for the better by taking action rather than waiting for local government or other entities to lead the way.

Contributed by LG Spain

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2019 LG AI THINQ TVS ADD AMAZON ALEXA SUPPORT

A man is watching LG TV supporting Amazon Alexa while holding the remote in one hand at home

Popular AI Voice Service Brings Greater Choice,
Convenience and Control to LG TV Owners

SEOUL, May 23, 2019 — LG Electronics (LG) will begin rolling out Amazon Alexa support in 14 countries^* to the company’s 2019 TV models featuring artificial intelligence. The update will be implemented through the Alexa app on 2019 TVs featuring ThinQ AI including LG UHD TVs, NanoCell TVs and OLED TVs. Customers in North America will begin receiving the update this month, followed by customers in Europe and Asia in the weeks to come.

Following the introduction of Google Assistant on 2018 LG TVs with ThinQ AI, LG is delivering more choices and options with the addition of Amazon Alexa capabilities to its 2019 TVs with ThinQ AI. With the Alexa app, owners of compatible LG TVs can ask questions, control smart home products, access over 90,000 Alexa Skills and more, all without the need for a separate external device. And LG’s 2019 TVs can understand hundreds of voice commands and handle requests of greater complexity than ever before thanks to more advanced LG ThinQ AI conversational voice recognition technology.

Using Alexa Routines, users can link together a series of actions such as providing traffic information, reporting the weather and listing the day’s agenda items simply by saying “Alexa, start my morning.” They can also play music or audio books and take advantage of the numerous skills already available on the Alexa platform. And because Alexa is built-in, new updates and features for the voice service will continue to be available to LG AI TV users moving forward.

What’s more, LG 2019 OLED and select NanoCell TVs will receive AirPlay 2 and HomeKit support via a mid-year update. With AirPlay 2 support, owners of this year’s ThinQ AI TVs will be able to watch videos on the Apple TV app and other video apps as well as enjoy photos music on compatible LG TVs connected to an Apple device. And with Apple HomeKit, customers will be able to control the newest LG TVs with ThinQ AI by interacting with Siri or the Home app.

“The addition of Alexa support is another example of LG’s commitment to simplifying our customers’ lives,” said Brian Kwon, president of Mobile Communications and Home Entertainment companies at LG. “We will continue to enrich the user experience going forward with a diverse range of convenient AI services and features.”

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^* Supported countries at the time of this announcement include Austria, Australia, Canada, France, Germany, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain, United Kingdom and United States.

LG TO AGGRESSIVELY EXPAND MARKET REACH OF ADVANCED DRYER IN 2019

Features DUAL Inverter Heat Pump™ and Auto Cleaning
Condenser System for Optimal Efficiency, Performance and Convenience

SEOUL, May 22, 2019 — As a key component of its aggressive strategy to expand its share of the global clothing care market, LG Electronics (LG) is committed to expanding the reach of its advanced DUAL Inverter Heat Pump dryer to 50 markets this year, greatly increasing availability of this popular appliance worldwide.

With energy efficiency and airborne particulate management becoming more and more important world over, new dryer technologies are being embraced by consumers in both developed as well as emerging markets. LG’s new DUAL Inverter Heat Pump dryer with Auto Cleaning Condenser are expected to meet and exceed the expectations of consumers in North America, Asia, Europe and the Middle East, regions where LG home appliance products already have strong brand recognition.

LG’s advanced dryer incorporates the company’s industry-leading DUAL Inverter Heat Pump to deliver efficient and effective drying that today’s consumers desire. The pump employs two cylinders that work simultaneously to compress the refrigerant, enabling the appliance to achieve faster drying times, enhanced performance and a stellar energy efficiency rating of A+++-10 percent. And because the DUAL Inverter Heat Pump dryer operates at a lower temperature than most, it is gentler on clothes and reduces shrinkage.

In addition to greater efficiency and results, the LG dryer offers more convenience with its Auto Cleaning Condenser feature. One of the most annoying aspects of today’s dryers is the amount of lint, dust and fibers that accumulate on the condenser, blocking proper air circulation and increasing energy consumption. The LG DUAL Inverter Heat Pump dryer uses powerful jets of water to remove lint and dust from the condenser automatically, making regular manual cleaning a thing of the past.

“Busy consumers in both developed and emerging markets show that they’re willing to pay for appliances that are more efficient and save them time,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “Our DUAL Inverter Heat Pump dryer is a clear customer favorite in the markets where it’s available and we are confident that new customers will embrace the benefits of this dryer as well.”

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LG Commits to Carbon Neutrality by 2030

Company Plans Further Reductions in Greenhouse Gas Emissions
and Expansion of Carbon Offset Projects

SEOUL, May 20, 2019 ― LG Electronics (LG) has launched its aggressive Zero Carbon 2030 initiative, committing to achieving net-zero carbon emissions from its global operations within 12 years.

In line with its larger sustainable business strategy, LG will look to reduce carbon emissions from its global operations by 50 percent compared to a 2017 baseline by implementing various carbon reduction and renewable energy initiatives. This effort will help bring LG closer to reaching its ultimate goal of carbon neutrality, achieving a net-zero carbon emissions footprint by balancing carbon emissions with carbon removal.

Through a variety of strategic initiatives, the company will cut carbon emissions across its global production sites from nearly 2 million tons recorded in 2017 to 960,000 tons by the end of 2030. LG is looking to expand its high-efficiency facilities and technologies targeting greenhouse gas reduction, alleviating the creation of carbon emissions during the production process.

LG will expand renewable energy installations using solar energy products and actively utilize its own business-to-business technology solutions such as high-efficiency chillers and Energy Management Systems (EMS) to reduce carbon emissions.

Additionally, through the expansion of its Clean Development Mechanism (CDM) projects, LG plans to secure Certified Emission Reduction (CER) credits. Such forward-thinking CDM initiatives promote clean development in emerging nations by allowing businesses with carbon reduction commitments to implement emissions reduction projects in developing countries using their own capital and technologies. Such projects are critical to earning CER credits, which are issued by the United Nations Framework Convention on Climate Change (UNFCC) after a thorough evaluation process.

As the first household appliance manufacturer to acquire CER credits in 2015, LG paved the way by utilizing highly efficient home appliances and cementing its status as a pioneering environmentally-conscious company. By the end of 2018, LG had secured a total of 340,000 tons of CER through its CDM initiatives.

“Our commitment to combating global climate change is unwavering. LG’s progressive steps in reducing carbon emissions at workplaces the world over, with many more UN CDM projects in the works, exemplify the company’s unwavering commitment to environmental sustainability leadership,” said Lee Young-jae, vice president of environmental safety at LG Electronics.

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LG TO ACCELERATE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE WITH OWN AI CHIP

New AI Processor with LG Neural Engine Designed for Use in Various Products
Including Robot Vacuum Cleaners, Washing Machines and Refrigerators

SEOUL, May 17, 2019 — As part of its strategy to accelerate the development of AI devices for the home, LG has developed its own artificial intelligence chip (AI Chip) with proprietary LG Neural Engine to better mimic the neural network of the human brain to greatly improve the processing of deep learning algorithms.

The AI Chip incorporates visual intelligence to better recognize and distinguish space, location, objects and users while voice intelligence accurately recognizes voice and noise characteristics while product intelligence enhances the capabilities of the device by detecting physical and chemical changes in the environment. The chip also makes it possible to implement customized AI services by processing and learning from video and audio data in order to enhance recognition of the user’s emotions and behaviors and the situational context.

Products utilizing the LG AI Chip take advantage of the On-Device AI to operate even without a network connection. What’s more, LG’s AI Chip employs a powerful security engine to better protect personal data from external hacking. Processing that does not require high security is designed to run in a general zone and jobs that require higher security run in a separate hardware-implemented security zone.

LG’s AI Chip is designed to enhance the recognition performance in the products it powers such as an advanced image recognition engine for simultaneous localization and mapping (SLAM). For example, its powerful image processing function corrects for distortion caused by wide angle lenses and generates brighter and clearer images in dark environments. LG Electronics plans to include the new AI Chip in future robot vacuum cleaners, washing machines, refrigerator and even air conditioners. In addition, LG will expand the reach of its artificial intelligence solutions through collaborations with outside companies, universities and research laboratories.

“Our AI Chip is designed to provide optimized artificial intelligence solutions for future LG products,” said I.P. Park, president and CTO of LG Electronics. “This will further enhance the three key pillars of our artificial intelligence strategy – evolve, connect and open – and provide customers with an improved experience for a better life.”

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LG BRINGS SOLAR TECH EXPERTISE TO EAGER EUROPEAN AUDIENCE

An outside view of LG’s booth at Intersolar Europe 2019

Few would believe that the world’s leading home appliance and television brand would also be a market leader in solar panel solutions. But at Intersolar Europe 2019, LG Electronics made attendees into believers.

Intersolar provides an opportunity for LG to discuss products with partners and customers all over Europe. This week in Munich, LG is showing off advanced, efficient solar panels such as its NeON 2, NeON 2 BiFacial and Neon R of the V5 series. LG is also demonstrating the ESS Home 8 and Home 10 variants, as well as its LG Smart Energy Package which consists of LG’s top of the line solar panels, ESS storage system and the heat pump.

Earlier this year LG introduced its new V5 series module for its LG NeON 2 and LG NeON 2 Black, replacing the A5 series, improving both the performance of weight of the modules. The improved V5 series of the LG NeON R high performance panel is being showcased at Intersolar Europe 2019 for the first time. Like its NeON 2 brethren, the new LG NeON R module is guaranteed to deliver linear performance of at least 90.8 percent performance even after 25 years. What’s more, LG has successfully improved the output of its solar panels with the bifacial V5 modules delivering 400 Wp.

Along with the new solar panels, LG’s new Home 8 and Home 10 energy storage systems will be presented alongside the company’s existing LG ESS Home 5. LG’s DC-coupled ESS stores electricity more efficiently than AC-type ESS units, increasing effectiveness. And LG ESS is equipped with 3 MPP trackers which generate three-phase alternating current so no unbalanced loads occur. There is also an optional switch which can be installed to ensure that the storage system can maintain its power supply even in the event of a power outage. Solar energy can also be stored in batteries of 7, 9.8, 14, 16.8 or 19.6 kWh, all covered by the system’s 10-year warranty.

The third new release is the LG Home Energy Package. This latest release in the generation of LG Solar combines the LG ESS storage system with the LG Therma V air-to-water heat pump, opening the possibility of a holistic system for generating electricity and heat from a single source.

“Our new product portfolio is designed to meet the demand of our customers who are eager to invest in advanced and durable technologies,” said Michael Harre, vice president of the EU Solar Business Group at LG Electronics Germany. “We are constantly working to provide the market with well thought-out, reliable and powerful technology for our astute European clients.”

LG’s complete lineup of solar solutions will be available to view at the LG Electronics stand in Hall A2, stand 280.

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WITH LG G8 THINQ LESS IS ACTUALLY MORE

One of the initial candidates for LG G8 ThinQ’s rear design

“Less is more.”

With these words, German-born architect Ludwig Mies van der Rohe defied the conventional wisdom of his time and began what was to become a powerful trend in the design industry.

Functionally, the LG G8^ThinQ, LG bring interesting new features like Hand ID to the table. But that’s not the only aspects people like best about the phone. Consumers and focus group participants say what stands out most in the LG G8^ThinQ is its simple design. No camera bump, no receiver hall, nothing to deter its sleek form and minimalist aesthetic to create the perfect physical embodiment of the less is more design philosophy.

Death to the Camera Bump

As cameras have become the main feature on mobile phones, companies have spared no expense in squeezing in the best camera hardware they can get. This has resulted in smartphones with ugly protrusion and bumps to accommodate the biggest and the best performing cameras.

Over the years this bump has become an inevitable part of modern smartphone designs. Beyond the unpleasant aesthetics, this bump causes the camera glass lens to scratch more easily and the phone to wobble uncomfortably when set down on a table.

Advanced camera features in the LG G8^ThinQ such as the larger camera sensor, Time-of-Flight Z Camera and super wide angle lens, meant removing the camera bump proved to be no easy task. But with a firm focus on the ultimate design philosophy of less being more, LG designers and engineers were able to work together to mount the camera in the LG G8^ThinQ completely under the glass, creating a sleek look without sacrificing any consumer benefit. After considering over 30 different design ideas, the look of the G8^ThinQ was finalized.

A smooth, polished device, the LG G8^ThinQ solved a long-standing problem without sacrificing beauty. Engineered from concept stage to reflect the needs of consumers, it effortlessly combines good design with simplicity and a premium finish.

Four-side Bending Glass for a Smooth, Soft Grip

Consumers usually point out size, weight, width and ease-of-use with one hand when asked what makes a smartphone comfortable to use. The LG G8^ThinQ was designed with every one of these touchpoints in mind.

The LG G8^ThinQ is a compact handset with a 6.1-inch OLED display that’s 151.9 millimeters tall, 71.8 millimeters wide and 8.4 millimeters thick and feels smaller in the hand than its predecessor. The four-sided glass exterior creates a smoother curve and makes it hard to distinguish where the glass ends and the metal begins.

Perfecting Minimalism with Crystal Sound OLED

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,” said the late poet and writer Antoine de Saint-Exupéry. The LG G8^ThinQ has done just that, discarding everything that’s non-essential – including the ubiquitous receiver speaker – in its quest for perfect minimalism.

Instead of a speaker for the ear, the LG G8^ThinQ uses physics to create sound without a conventional smartphone receiver. By attaching a piezoelectric speaker to the display, the G8^ThinQ is able to generate great sound through Crystal Sound OLED technology. What’s more, when used in conjunction with the bottom-firing speaker in the G8^ThinQ, stereo output is achieved.

The appealing LG G8^ThinQ is a triumph of minimalist design. It does away with all but the most necessary elements of a smartphone while taking user convenience to the next level. The LG G8^ThinQ: definitive proof that you can go minimal without sacrificing form or function.

LG ANNOUNCES FIRST-QUARTER 2019 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Home Appliance Unit Records Best Quarterly Profit in LG’s History

SEOUL, Apr. 30, 2019 — LG Electronics Inc. (LG) today announced consolidated sales of KRW 14.92 trillion (USD 13.27 billion) and operating profit of KRW 900.6 billion (USD 801.25 million) for the first quarter of 2019. Although overall first-quarter revenues and operating income declined somewhat in 2019 versus 2018, the home appliance company reported record first-quarter sales and profits. Operating income was 1,090 percent higher than the fourth quarter of 2018, reflecting improved cost structures across major business units.

The LG Home Appliance & Air Solution Company generated first-quarter revenues of KRW 5.47 trillion (USD 4.86 billion) and operating profit of KRW 727.6 billion (USD 647.3 million), the highest quarterly revenue and operating income for the business unit in LG history. Sales were especially strong in Europe and Asia, contributing to growth of 11 percent year-on-year and 26 percent quarter-on-quarter on robust sales of premium and growth products especially in the domestic Korean market. The increase in operating profit of more than 30 percent from the same period last year also can be attributed to the growing popularity of high-growth products such as Styler, clothes dryers, air purifiers and vacuum cleaners as well as effective cost reduction efforts.

The LG Home Entertainment Company reported first-quarter revenues of KRW 4.02 trillion (USD 3.58 billion) and operating profit of KRW 346.5 billion (USD 308.27 million), a decrease of 3 percent from the same period the previous year due to seasonal weakness in demand and the lack of global sporting events. Operating income increased significantly from the previous quarter thanks to greater marketing efficiencies and improvement cost structure. The launch of new 2019 premium products including OLED TVs, NanoCell TVs and large-screen Ultra HD TVs is expected to generate additional sales opportunities in the second quarter.

The LG Mobile Communications Company saw first-quarter sales of KRW 1.51 trillion (USD 1.34 billion) and narrowed its quarterly operating loss to KRW 203.5 billion (USD 181.05 million) as LG continues to rebuild its smartphone business. Operating results improved from the previous quarter as a result of stronger business structure. Looking ahead, the launch of LG V50^ThinQ 5G smartphone is expected to create positive momentum in the second quarter while the relocation of LG’s smartphone manufacturing center from Pyeongtaek, Korea to Haiphong, Vietnam will help improve profitability and LG’s global competitiveness in the second half of the year.

The LG Vehicle Component Solutions Company recorded first-quarter revenues of KRW 1.35 trillion (USD 1.20 billion), a 61 percent increase from the same period last year. Increased sales at ZKW contributed to an improvement in operating results despite rising raw material prices and initial production costs associated with new projects. Trends in the global auto market associated with low fuel prices and increased sales of luxury vehicles and SUVs will create more opportunities for LG’s automotive components business.

The LG Business Solutions Company posted first-quarter sales of KRW 626.6 billion (USD 556.58 million), 5 percent higher than the previous quarter and 3 percent lower than the first quarter a year ago. Operating profit of KRW 55.5 billion (USD 49.38 million) was 272 percent higher than the previous quarter but 3 percent lower year-on-year due to the impact of U.S. tariffs on solar module imports and ongoing significant price erosion in major markets. The information display business plans to improve profitability by expanding sales of premium displays and LED products.

2019 1Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending March 31, 2019. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,124 per USD.

Earnings Conference and Conference Call

LG Electronics will hold an English language conference call on April 30, 2019 at 21:00 Korea Standard Time (12:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3061 and enter the passcode 6418#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 16:00 on April 30, 2019. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142940# when prompted.

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LG EXPANDS AI REACH TO RUSSIA IN PARTNERSHIP WITH YANDEX

The partnership announcement for LG and Yandex, who gave a joint presentation around their new project to develop the Alice voice assistant for the LG XBOOM AI ThinQ WK7Y smart speaker

As part of its vision to make artificial intelligence in the home accessible to consumers all over the world, LG Electronics announced in Moscow that it will be working with Russia’s largest technology company, Yandex, to cooperate on AI services development for LG devices in Russia. At the event, LG and Yandex announced the first collaborative product — LG XBOOM AI ThinQ WK7Y smart speaker with “Alice” voice assistant.

The announcement came during LG’s annual event in the historical city to introduce its newest products for the Russian market. Hundreds of VIPs joined the invitation-only event to preview LG’s newest consumer electronics and home appliances at the Hyatt Regency Moscow Petrovsky Park.

Friends of LG were also in attendance, including the world’s youngest ever chess grandmaster Sergey Karyakin, influential Russian interior designer Diana Balashova as well as heavyweight mixed martial artist, sambist and judoka, Fedor Emelianenko, among others.

During the event, executives from LG and Yandex inked a memorandum of understanding to cooperate in the development of AI services for LG products in Russia. The first consumer device resulting from this collaboration will be the LG XBOOM AI ThinQ WK7Y smart speaker featuring Alice voice assistant. As with all LG premium audio products, the WK7Y won’t just be smart, but will sound great as well with advanced technology from UK-based Meridian Audio, a pioneer in innovative, elegant, high performance audio solutions.

LG’s Smart Home concept was the key focus of this year’s unveiling event. LG demonstrated an LG AI TV connected to various products such as a refrigerator, washing machine, robot vacuum cleaner and other home appliances for easy and convenient operation from one central location. The advanced voice assistant technology embedded in the TV employs Natural Language Processing (NLP) delivers intelligent voice-activated control and connectivity based on LG’s exclusive deep learning technology.

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LG WINS TOP EDISON AWARD FOR AC ENERGY INNOVATION

John Taylor, Senior Vice President of Public Affairs for LG USA receives the trophy from the representative of 2019 Gold Edison Award.

LG Electronics has been honored in with the coveted 2019 Gold Edison Award, the highest honor in the Energy & Sustainability category for LG’s breakthrough room air conditioner technology that delivers a 40 percent improvement in efficiency for its best performing model.^*

The Edison Awards, which recognize the most innovative products and business leaders in the world, are among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation. LG was awarded top honors in the Award’s Smart Climate Control subcategory for its Wi-Fi-enabled smart room air conditioners with dual-inverter linear compressors in recognition of their cutting-edge innovation, performance and efficiency.

Thanks to the company’s proprietary DUAL Inverter Compressor™ technology, LG is the first in the United States to offer variable-speed compressor room air conditioners in the United States, which deliver quiet, advanced cooling with a 40 percent improvement in energy efficiency on its best-performing model.^* LG’s variable-speed compressor technology also was honored by the U.S. Environmental Protection Agency with 2018 and 2019 ENERGY STAR^®Emerging Technology Awards, which recognize new and promising technologies that deliver significant energy savings during operation.

While conventional air conditioners work by cycling on and off completely, LG smart air conditioners with DUAL Inverter Compressor technology continually adjust compressor speed to achieve the desired room temperature with ease. That means less fluctuation and depending on the model, 15, 25 or 40 percent more energy efficiency than the minimum ENERGY STAR certification requirement,^* helping consumers save on energy bills and reducing CO2 emissions.

LG’s Edison Award “illustrates that innovation never sleeps,” said Frank Bonafilia, Executive Director of the Edison Awards. “With ingenuity and technological advancements, the dreams of yesterday will become the reality of today to make an impact on how we live, work, and play.”

For more information on the 2019 Edison Awards, visit www.edisonawards.com.

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* Based on comparisons to ENERGY STAR^®minimum requirements for Combined Energy Efficiency Ratio (CEER) versus actual CEER for the inverter models obtained from US Department of Energy test procedures approved for these models: LW2217IVSM shows 40 percent CEER improvement; LW1517IVSM and LW1817IVSM show 25 percent CEER improvement.

OFFICIAL 4K UHD TV PARTNER LG PROVIDES SCORES OF ADVANCED DISPLAYS FOR 2019 SHOW

A standing banner of 2019 NAB Show introduces LG as the official 4K UHD TV partner.

Scores of advanced video displays from LG Electronics dominated the 2019 NAB Show in Las Vegas, where more than 90,000 attendees experienced the convergence of media, entertainment and technology. All told, more than 160 advanced LG 4K Ultra HD screens, ranging from 32- to 70-inch screen sizes, were installed throughout the Las Vegas Convention Center – for wayfinding and information, and especially for displaying stunning 4K video.

The National Association of Broadcasters (NAB) named LG Electronics USA the exclusive “Official 4K UHD TV Partner” for the 2019 NAB Show, which transcends traditional broadcasting and embraces content delivery to new screens in new ways. In addition, LG Business Solutions was selected to provide innovative new commercial dis-plays for the “Road to ATSC 3.0” Next Gen TV exhibit in the North Hall and the high-profile Next Gen TV information center in the convention center’s lobby.

From digital signage for registration areas and session venues to 4K TVs for theaters and the broadcast studio, LG displays were ubiquitous at the 2019 NAB Show. Dozens of 49-inch LG screens greet attendees at hundreds of technical and business sessions. LG 70-, 65- and 55-inch 4K UHD TVs were used throughout the convention including the Futures Park in the North Hall, where among others, NAB PILOT, the AWARN Alliance and Trivini Digital are featuring LG displays.

LG 65- and 55-inch class 4K UHD displays were used by Broadcast Education Association (BEA) digital research poster sessions and conference sessions, while 70-inch class TVs were featured in the screening room for faculty and student creative awards in BEA’s exhibit hall located in the Las Vegas Westgate Convention Center.

The Road to ATSC 3.0 exhibit, presented by NAB, the Consumer Technology Association and the Advanced Television Systems Committee, was the NAB Show’s epicenter of all things related to the next-generation broadcast standard known as ATSC 3.0. LG and its Zenith R&D subsidiary are among the leading co-developers of the new standard.

Unique screens from LG Business Solutions, which offers a broad array of UHD digital signage and commercial displays, represented the core of the exhibit design – meeting the industry’s goal of telling the Next Gen TV story in fresh new ways. The centerpiece of the main stage was a 12-1/2-foot-wide by 7-foot tall 2.0 mm pixel pitch LG Direct View LED display, which produces outstanding color, contrast, saturation and bright-ness levels optimized for broadcast applications.

The exhibit includes a broadcast camera feeding a 55-inch LG OLED to demonstrate the use case of LG Direct View LED screens as a digital backdrop in TV and Cinema production. LG OLED TVs are used by Hollywood post production facilities as consumer reference monitors because of their superior color accuracy, contrast, and calibration capabilities. Award-winning 55-inch class LG OLED TVs also were selected by Pearl TV, Dolby and the AWARN Alliance for the Road to ATSC 3.0 exhibit.

Another unique example of LG digital signage displays at the NAB Show were six 86-inch LG “Ultra Stretch” displays (86BH5C) configured in double-sided vertical pillars in the Las Vegas Convention Center lobby and North Hall. Each display measures just over seven feet tall and about two feet wide for amazing eye catching displays.

Offering broadcasters a sneak peek at the latest advancement of the LG OLED technology for the first time, the company previewed the awe-inspiring LG Transparent OLED display. Broadcast executives, news directors and chief engineers marveled at its super-thin profile and advanced transparent panel that is ideal for TV news and talk show sets. The LG Transparent OLED delivers stunning images while allowing viewers or a camera to see people and objects behind it. In addition, the NHK 8K Theater featured a proto-type 88-inch LG OLED 8K display with 16 times the resolution of HDTV, provided by LG Display, sister company of LG Electronics.

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VIPS FROM MEA EXPERIENCE LG’S PRESENT AND FUTURE AT INNOFEST 2019

A group photo of attendees at LG InnoFest 2019 MEA

Partners, retailers and media guests from across Middle East and Africa converged in South Korea as VIP guests of LG Electronics from April 9 to April 11 for the last leg of LG’s InnoFest roadshow for 2019. The traveling invitation-only event brought together LG’s top partners every year to provide them with a peek at what they could expect to come to local markets. In the case of the growing MEA market, the focus was clearly on premium applianes and intelligent electronics.

Guests were introduced to recreated living spaces fully furnished with LG’s newest products including from the LG SIGNATURE and LG Objet collections. Boasting perfect design and functionality, this all-star lineup displayed its ability to deliver greater efficiency, convenience and enjoyment to consumers’ lives.

In the LG ThinQ zone, LG’s AI brand was seamlessly integrated across the home, offering guests the unique experience of imagining themselves in a more connected, futuristic life. As LG’s premium design-focused brands, LG Objet and LG SIGNATURE products illustrated their classy combinations of style and practicality through interactive displays.

LG SIGNATURE OLED TV R (model 65R9), the world’s first rollable TV and winner of 70 awards and honors at CES 2019 alone, caught the eyes of many InnoFest 2019 attendees while “big data” specialist Song Gil-yong, spoke on how data could be used as a powerful tool to uncover new trends and establish more effective strategies.

As part of the final InnoFest program, guests participated in a VIP tour of the state-of-the-art production center in Changwon, the site of LG’s next generation, eco-friendly smart factory. With an investment of more than half a billion US dollars, the full facility is planned for completion in 2023.

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LG PARTNERS WITH SWISSCOM TO BRING 5G TO EUROPE

People are looking the LG V50 ThinQ 5G, which will be released in Swisscom retail stores

Swiss Customers to be First in the Region to Experience the
Power of Next Generation Connectivity with LG V50^ThinQ 5G

SEOUL, Apr. 11, 2019 — LG Electronics (LG) and Swisscom announced the imminent arrival of commercial 5G services in Europe with a collaboration that would see the LG V50^ThinQ 5G smartphone and accompanying LG Dual Screen in Swisscom retail stores in the weeks to come. The partnership with Swisscom is just the beginning for LG as it engages other European carriers with plans to launch 5G service in 2019.

The LG V50^ThinQ5G is powered by the new Qualcomm^® Snapdragon™ 855 Mobile Platform and Snapdragon X50 5G modem. And because 5G requires more energy than LTE, LG’s first 5G handset is equipped with a 4,000mAh battery which is 20 percent larger than the battery found in the LG V40^ThinQ. And to handle the extra workload and keep the V50^ThinQ 5G running cool, the heat-dissipating Vapor Chamber system in the new V series smartphone is nearly three times larger than the cooling system found in its predecessor.

With 5G’s promise to deliver more content in less time, Swisscom customers will be able to add LG’s Dual Screen to the V50 for even more 5G fun. Once attached, the Dual Screen opens up like a folder to reveal a 6.2-inch OLED display, expanding the possibilities of fast 5G technology such as live streaming music concerts and sporting events. Turned horizontally, the LG V50^ThinQ 5G with Dual Screen turns into a fully functional gaming device, with the Dual Screen taking the place of a dedicated control pad. Multitasking takes on a whole new level of convenience with two displays: enjoy a movie on one screen while searching IMDB on the other without minimizing the active window. Most importantly, the Dual Screen can be quickly detached to save battery and weight when on the go.

“LG is very focused on expanding its leadership in 5G by introducing leading-edge devices and forging customer-oriented collaborations with carrier partners such as Swisscom,” said Morris Lee, senior vice president and business unit leader at LG Electronics Mobile Communications Company. “Strong collaborations will be required to accelerate 5G commercialization in Europe and LG is eager to be a key player once 5G service becomes widely available in the region.”

“As the number one ICT provider in Switzerland, Swisscom is committed to offering customers the best experience and shaping the future,” said Dirk Wierzbitzki, head of products and marketing and member of the executive board of Swisscom. “LG is a key player to make 5G become a reality and thus inspire Swiss consumers with the next generation connectivity in a networked world.”

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LG OLED TV HIGHLIGHTS FINE DETAILS OF KOREAN EMBROIDERY AT UNESCO EXHIBITION

The LG SIGNATURE OLED TV W and promotional banner introduce Korea’s traditional “chasu” embroidery.

In collaboration with the United Nations Educational, Scientific and Cultural Organization (UNESCO), LG will help spread the legacy of one of Korea’s longest-standing traditions, chasu, the country’s unique take on the craft of embroidery. Under the banner, The Royal Palace, the cultural event is expected to deliver a next-level visual experience to visitors through the exquisite features of the LG SIGNATURE OLED TV W, popularly known as LG’s Wallpaper TV.

During UNESCO’s 10-day exhibition in Paris (April 8-18), LG will showcase around 100 traditional embroidery designs from acclaimed Korean artist Lee Jung-sook. Both LG and UNESCO hope to capture the legacy of Korea’s traditional embroidery and its ability to convey the essence of the nation’s unique history and culture for all to experience.

Since partnering with the Cultural Heritage Administration in 2016 to preserve and promote Korea’s cultural heritage all over the world, LG has undertaken various far-reaching initiatives to promote the nation’s distinctive cultural assets, many of which take their rightful place on UNESCO’s World Heritage List. The UNESCO exhibit raises awareness of disappearing traditions by communicating with a global audience the beauty of crafts and skills from an earlier time.

Visitors to the exhibition can enjoy a spectrum of Lee’s embroidery work, ranging from her powerful emblem pieces to her colorful accessories, all presented on LG’s stunning OLED TV which reproduces colors and details like no other display.

The LG Wallpaper TV’s razor-thin profile and beautiful design is built on LG OLED’s revolutionary pixel dimming control technology that provides the perfect platform to highlight the meticulous details and craftmanship of Korean traditional embroidery. Almost one with the wall, the slimness and nearly invisible edges of the LG SIGNATURE OLED TV R add to the immersive experience when viewing beautiful, hyper-realistic images on a TV that would feel right at home in an art gallery.

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LG’S ROLLABLE OLED TV HIGHLIGHTS BOLD INSTALLATION AT MILAN DESIGN WEEK

LG SIGNATURE OLED TV R model 65R9 displayed in the dark for the Redefining Space installation, with a model standing in front at Milan Design Week.

LG and Foster + Partners Highlight the Essence of Unique
OLED TV with “Redefining Space” Collaborative Artwork

Milan, Apr. 8, 2019 — In a unique partnership highlighting the intersection of technology and spatial design, LG Electronics (LG) and renowned architecture and industrial design firm Foster + Partners are collaborating on an art installation centered on the LG SIGNATURE OLED TV R (model 65R9) at Milan Design Week.

Introduced at CES 2019, LG’s rollable OLED TV is a genuine showstopper that redefines the relationship between a TV and the space it inhabits, serving as a reminder of the company’s commitment to design innovation. The product design philosophy of the rollable OLED TV leverages a new level of space integration and “freedom from walls”, serving as the catalyst for the Milan Design Week installation. The renowned British firm Foster + Partners worked closely with LG during the development of the rollable OLED TV to design the product’s external geometry and finish as well as specific internal mechanics.

Demonstrating a high level of spatial integration with the LG SIGNATURE OLED TV R as its centerpiece, the Redefining Space installation is a three-dimensional interpretation that demonstrates how light, technology and design intersect to illustrate new spatial possibilities with technology that changes forms at the touch of a button. Pairing the absolute contrast and natural color expression of LG’s unrivaled OLED display technology with the realistic sound of Dolby Atmos, the rollable OLED TV takes viewers on an immersive visual and auditory journey.

Designed to represent both a residence and a gallery, the exhibit illustrates how LG’s futuristic TV can transform a space from a large-screen home cinema when in Full View mode into an art showcase when the display is in Zero View, concealed in the brushed aluminum base. Light shimmering through the window-like cutouts in the walls of the installation mimics the way sunlight changes position and intensity throughout the day, evoking a sense of time passage. To express how LG’s technology adapts to the rhythms of life, the rollable display unfurls when the environment is bright and full of sound and disappears when the light and noises fade.

Visitors to this year’s Milan Design Week can experience Redefining Space featuring LG’s one-of-a-kind TV from April 9-14 at Superstudio Più in Milan, Italy.

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LG Newsroom