INTELLIGENT SERVICE ROBOTS DEFINE EXCITING NEW DIRECTION FOR LG

LG CLOi Robots Approach Commercialization

SEOUL, Dec. 27, 2018 — At CES 2019, LG Electronics (LG) will debut an updated version of its wearable CLOi SuitBot alongside a lineup of improved service robots which are nearing commercialization. The wearable LG CLOi SuitBot supports the lower body to reduce stress when lifting and bending while the enhanced CLOi service robots – PorterBot, ServeBot and CartBot – will demonstrate their more advanced capabilities made possible by LG’s continuously evolving AI and robotics know-how.

Originally unveiled last fall in Berlin, the updated LG CLOi SuitBot supports the waist and augments the user’s own muscle power to reduce the risk of injury and fatigue when performing physically demanding tasks such as lifting and lowering heavy loads. SuitBot increases the user’s flexibility by enabling 50-degree extension and 90-degree flexion of the waist and activates when the wearer bends at a 65-degree angle, disengaging when standing in an upright position. The wearable robot operates for four hours on a single charge and recharges in just one hour.

First introduced to the public at CES 2018, PorterBot, ServeBot and CartBot are designed for environments such as airports, hotels, supermarkets and malls to assist customers, transport luggage, deliver meals and carry groceries. The new LG CLOi service robots have been updated with a more advanced autonomous navigation system as well as enhanced connectivity to allow for communication with mechanisms such as elevators and automatic doors. Using AI technology, LG CLOi robots analyze customers’ usage patterns to constantly learn and improve performance. Equipped with touch displays and voice recognition to facilitate natural interaction with customers, LG CLOi can handle more complex tasks such as answering questions and processing payments. These intelligent robots are designed to operate independently, navigating to a charging station when power runs low, returning to duty once fully recharged and performing daily self-diagnosis and automatic reporting.

“The progress made by our entire robot lineup points to our commitment to deliver a robotic solution for the real world in the very near future,” said senior vice president Roh Jin-seo, head of LG’s robotics business. “With the ability to analyze and understand the surrounding environment, LG CLOi service robots are the culmination of significant investment in automation and artificial intelligence R&D.”

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LG V40 THINQ HOLIDAY-THEMED AR STICKERS ADD TO THE FESTIVE FUN

A woman turns her selfie into a Santa Claus lookalike by using the Augmented Reality (AR) sticker function of LG V40 ThinQ.

It’s the time of year to be merry and spread the holiday cheer. And what could be more joyous than creating fun photographs and capturing memories during the holidays and year-end parties? In time for the festive season, LG V40^ThinQ has introduced an exclusive series of 10 appropriately-themed Augmented Reality (AR) stickers.

Downloadable from the LG SmartWorld app, the smile-inducing stickers add festive graphics to users’ photographs, bringing an amusing and cute element to holiday snapshots taken with LG’s outstanding smartphone.

The LG V40^ThinQ not only boasts five cameras, it also has several upgraded and highly entertaining features such as Cine Shot, Backdrop, 3D Light Effect, Makeup Pro and My Avatar. Users can conveniently capture crisp, clear images, add their own unique flavor via LG’s fun functions and share with friends and family.

So, go ahead and make the end-of-year and new year parties more fun and engaging with festive AR stickers from LG.

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NEW CINEBEAM LASER 4K PROJECTOR FROM LG WITH ULTRA SHORT THROW TECHNOLOGY DEBUTS AT CES 2019

LG’s Latest CineBeam Offers Astonishing Image Quality,
Ultimate Convenience and AI Technology for a Superior Viewing Experience

SEOUL, Dec. 21, 2018 — LG Electronics (LG) is set to unveil its second-generation CineBeam Laser 4K projector (model HU85L) with Ultra Short Throw (UST) technology at CES 2019. This CES 2019 Innovation Award winner builds upon the success of LG’s first 4K projector (model HU80K) and continues to stand out from the crowd with its minimal space requirement and compact design that can project stunningly sharp 4K images on practically any flat surface – a wall, floor or ceiling.

With UST technology, LG CineBeam Laser 4K can be placed a little more than 2 inches from the wall to project a 90-inch diagonal image. Placed 7 inches away, the projector produces a much larger and still bright 120-inch image. Simple and efficient to set up, the space-friendly unit provides stunning viewing experiences on a truly cinematic scale.

Delivering 2,500 ANSI lumens and 4K UHD resolution, LG CineBeam Laser 4K ensures exceptionally bright and clear images and superb black level, enhancing the viewer’s sense of immersion. LG model HU85L can reproduce highly accurate colors courtesy of its wide color gamut, which further increases the realism of every picture displayed. LG’s projector also provides plenty of content options, enabling users to stream movies and shows from their favorite services while USB, Ethernet and HDMI provide more connectivity choices.

Extremely compact, the projector can be easily moved and adjusted for any environment, saving time in order to get right down to the business of viewing. The LG CineBeam Laser 4K is smaller than other leading 4K projectors and has a subtle design that won’t distract or interfere with the viewing experience – and makes the LG HU85L an attractive addition to any space. The advanced projector offers enhanced visual accuracy with a 12-point keystone adjustment feature, eliminating the image distortion that often affects other UST projectors.

The LG CineBeam Laser 4K brings maximum user convenience through the inclusion of AI technology^* which enables customers to use voice commands to access the natural language processing capabilities of LG’s AI solution, ThinQ. Viewers can actually control the operation of the projector by saying, “turn off projector after the movie has finished” or narrow the content to view by telling the projector to “play yoga videos on YouTube”. Viewers can access a list of movies starring their favorite actors then select the content by speaking into the included Magic Remote. The Magic Remote also recognizes gestures and features backlit buttons for easy navigation which turn on automatically when motion is detected.

“The new CineBeam Laser projector marries spectacular 4K viewing experience with the convenience of AI technology,” said Jang Ik-hwan, head of LG’s IT business division. “There is no other product like this on the market, illustrating how LG continues to deliver unique value to consumers.”

Visitors to CES can see LG’s award-winning CineBeam Laser 4K for themselves at the LG booth (#11100) located in the Central Hall of the Las Vegas Convention Center from January 8-11.

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*Not available in all markets.

LINEUP OF NEW “ULTRA” MONITORS FROM LG COMING TO CES

Includes 49-inch UltraWide for Superior Productivity
and High-Speed UltraGear for Next-level Immersive Gaming

SEOUL, Dec. 19, 2018 — At CES next month, LG Electronics (LG), is set to unveil its latest “Ultra” monitors which include both UltraWide for outstanding productivity and UltraGear for enhanced gaming.

Building on its reputation as a leading innovator in the UltraWide (21:9 aspect ratio and higher) monitor category, the impressive expanse of the new 49-inch LG UltraWide Monitor (model 49WL95) is built to boost productivity for any task while LG’s latest UltraGear Gaming Monitor (model 38GL950G) combines superb picture quality with blazing speed to deliver the immersive experience gamers demand.　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

2019 LG UltraWide Monitor

LG’s newest UltraWide Monitor features a large, 32:9 aspect ratio curved screen that delivers exceptional picture quality. With its cinematic scale, LG 49WL95 is a high quality solution that replaces the cumbersome multi-screen setup. The additional space supplied by its 49-inch display and incredible aspect ratio makes the LG UltraWide ideal for multitasking. A pixel count of 5120 x 1440 (equivalent to two 27-inch Quad High Definition side-by-side) and 108 pixels per inch (PPI) ensures optimal image clarity, meaning documents are easier to read and videos and image files, easier to edit.

LG’s UltraWide Monitor is a true productivity-boosting tool. Suitable for any type of work, this monitor is a natural fit for those working in finance, IT, design and architecture where display accuracy and quality are required. Utilizing LG’s industry-leading IPS technology, the latest UltraWide Monitor offers stunningly accurate color reproduction covering 99 percent of the sRGB color space. With support for HDR10, this monitor is also capable of displaying HDR-enabled games and video.

To make the most of the incredibly expansive screen real estate, the LG UltraWide Monitor features a Picture-by-Picture mode to view content from multiple sources side-by-side and work with multiple applications simultaneously. Dual Controller Software allows connection to several devices all controllable via a single keyboard and mouse, working seamlessly with PBP to improve workflow and increase efficiency. With USB Type-C ports, users can transfer data and charge devices – even laptops – simultaneously. The monitor’s beautifully curved display heightens the viewer’s sense of immersion when watching movies and similar content while the clean, minimalist design and slim metal stand add an elegant touch to the entire package.　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

2019 LG UltraGear Gaming Monitor

LG is debuting its new Nano IPS UltraGear Monitor for gamers at CES, with support for NVIDIA G-SYNC and a 144Hz refresh rate for fast and fluid gaming without tearing. Vivid images with jaw-dropping color are standard on the monitor’s 3840 x 1600 resolution and 98 percent coverage of the DCI-P3 color gamut. The UltraGear Monitor was designed to embrace gamers with its 21:9 aspect ratio, curved screen and virtually borderless design. Sphere Lighting, designed for immersive gaming ambiance, offers up to six different color settings that eminate from the back of the monitor and can be tailored to the gamers’ mood while also helping to reduce eye fatigue.

“LG is consistently bringing advanced monitors to market, packed with features and functions specifically for different consumer segments,” said Jang Ik-hwan, head of LG’s IT division of the Home Entertainment Company. “With a wide choice of models that prioritize productivity, picture quality and out-of-this-world gaming, more and more consumers are seeing LG as a innovation leader in monitors.”

Visitors to CES 2019 from January 8-11 are encouraged to visit booth #11100 of the Las Vegas Convention Center for a closer look at the latest advanced monitors from LG.　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

Specifications:

	49WL95C	38GL950G
Aspect Ratio	49-inch 32:9 Curved UltraWide	38-inch 21:9 Curved UltraWide
Resolution	Dual QHD (5120 x 1440)	WQHD+ (3840 x 1600)
Brightness	350 nits (Typical)	450 nits (Typical)
Color Gamut	sRGB 99 percent (Typical)	DCI-P3 98 percent (Typical)
Interface	USB-C x 1, HDMI x 2, DP x 1, USB 3.0 (4 down)	HDMI x 1, DP x 1, USB 3.0 (1 up / 2 down)
Charging	85 Watt (via USB-C)	–
Feature	PBP (3 maximum), Ambient Light Sensor, Color Calibrated, Dual Controller S/W, OnScreen Control S/W	144Hz, NVIDIA G-SYNC, Sphere Lighting, DAS Mode, Black Stabilizer, Crosshair, Gamer Friendly GUI
Sound	10W x 2Ch (with Rich Bass)	N/A (Headphone Out)
HAS Stand	Tilt (-5~15º) Height (110mm) Swivel (-5~15º)	Tilt (-5~15°) Height (110㎜)
Others	Enhanced Color	–

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LG PRESENTS THE FUTURE OF SMART KITCHENS AT CES 2019

Kitchen wall featuring LG’s combination wall oven

Kitchen of Tomorrow Offers Wider Selection of Connected Appliances
and Access to More Smart Recipes via Partnerships

SEOUL, Dec. 17, 2018 — LG Electronics (LG) will reveal the next phase in the development of the smart kitchen at CES 2019. Partnerships will play a key role in creating a better culinary experience, according to LG, demonstrated by the company’s partnership with Drop, the developer behind the Drop KitchenOS platform. Better integration of kitchen appliances, such as ovens, into the connected home will be a key factor in making the smart kitchen more attractive to consumers.

LG’s agreement with Drop adds to the company’s growing list of smart kitchen partners, which also include Innit and SideChef. Through deeper collaboration, LG is giving consumers access to a wider range of smart cuisine recommendations to satiate a more diverse palate. LG’s connected smart kitchen collection of ovens, refrigerators and dishwashers are working together to help simplify the task of food preparation as well as the dreaded meal cleanup.

To provide more flexible ways to connect to the wealth of smart recipes available to the smart kitchen, LG is adding its XBOOM AI ThinQ WK9 Smart Display to the family. This powerful stereo speaker with AI built-in includes the convenience of Google Assistant for a pleasant, hands-free option to cooking. The 8-inch touchscreen displays thousands of smart personalized recipes from Innit so there’s less reason to opt for eating out.

At CES 2019, LG is introducing a revolutionary beer-making machine, LG HomeBrew, to round out the smart kitchen portfolio that also includes the InstaView ThinQ refrigerator and QuadWash dishwasher. LG smart kitchen customers can enjoy a cold brew while looking up recipes on the refrigerator’s embedded screen. Once the right dish has been identified, the recipe can be sent to the oven which begins preheating to the right temperature. After cooking the meal, the EasyClean feature in LG’s combination wall oven removes any food residue that might have splattered on the interior. Finally, the same smart recipe will inform the QuadWash dishwasher of the appropriate setting to ensure spotless cleaning of the dishware and utensils that were used to enjoy the delicious meal.

“Through partnerships that tap into today’s more intelligent kitchen appliances, we’re able to deliver the smart kitchen experience that customers have been asking for,” said Song Dae-hyun, president of LG Home Appliance & Air Solution Company. “Technology is making the kitchen more and more complicated and our vision is to create an environment that is welcoming and stress-free so that families can enjoy the differentiated culinary experience without having to eat out or order in.”

Visitors to CES 2019 can experience LG’s smart kitchen solutions in person from January 8-11 in booth #11100 in the Las Vegas Convention Center.

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LG TO UNVEIL NEW GRAM LAPTOPS, EVOLVED TO A WHOLE NEW SCALE AT CES 2019

Designed for Superb User Experiences, Lineup Includes 17-inch High-res Display
Laptop with Unprecedented Portability, Innovative 14-inch 2-in-1 Solution

SEOUL, Dec. 12, 2018 — LG Electronics (LG) will reveal the latest entries in its ultra-light gram laptop line at CES 2019 – the new LG gram 17 (model 17Z990) and 14-inch LG gram 2-in-1 (model 14T990), both 2019 CES Innovation Award winners.

Adding more processing power and all-around usability, the LG gram 17 stays true to LG gram’s winning formula, balancing the technology and features users demand with a level of portability previously thought impossible for a laptop this size. The 14-inch model is a 2-in-1 “convertible” laptop which conveniently folds to transform from laptop to tablet and back again, presenting users with unparalleled flexibility for a truly versatile on-the-go computing solution. 　　　　　　　　　　　　

LG gram 17

While many competing products force consumers to choose between portability and performance, the LG gram 17 sacrifices neither, successfully delivering on both fronts. A CES 2019 Innovation Awards honoree, it offers speed, power and a generous 17-inch high-resolution display all within a 15.6-inch class body.

The 17-inch LG gram is equipped with a Wide Quad Extended Graphics Array (WQXGA) display that has twice the pixels (2560 x 1600) of a standard Full HD screen, resulting in highly detailed images with incredibly precise color reproduction. The display’s 16:10 ratio offers more screen real estate than the usual 16:9 format, making it ideal for image- and video-editing, viewing multiple documents simultaneously and a host of other applications. The new model is a great choice for media prosumers and business professionals who require an extremely portable large-screen laptop that provides strong performance.

Where most 17-inch laptops tip the scale at more than two kilograms, the LG gram 17 weighs in at a mere 1,340 grams to claim the title of the lightest 17-inch laptop on the market. The light weight makes it easy for users to enjoy a large-screen experience wherever they go. Additionally, the new model features a highly efficient 72W battery that allows up to 19.5 hours of operation on a single charge,* meaning users can get more done without having to worry about tracking down a power outlet. Slim and stylish, the LG gram is also tough, complying with stringent U.S. military MIL-STD-810G durability criteria covering seven resilience factors including shock, dust and extreme temperatures.

Contrary to what its size might suggest, the 17-inch LG gram is a powerhouse portable workstation. With the newest 8th Generation Intel^® Core™ processor and up to 16GB of DDR4 memory, the laptop works efficiently and smoothly, even when running the most resource-thirsty files and apps. The laptop comes with a 256GB solid-state drive (SSD) and has an extra slot for an additional SSD, allowing double the onboard storage.

The LG gram 17 incorporates a variety of features that bring more convenience to users’ lives. The inclusion of Thunderbolt^TM 3 means users can charge devices, transfer files and display content via a single port.** It has transfer speeds of up to 40 gigabits per second, eight times faster than a conventional USB 3.0 connection. Meanwhile, the laptop’s Precision Glass Touchpad ensures responsive control and offers four-point touch recognition. A backlit keyboard with two brightness settings makes it possible to use the laptop in dim environments.

For immersive surround sound on the go, DTS Headphone X realistically simulates the 11.1 channel array found in movie theaters. Enhancing security and saving time, the accurate fingerprint reader enables users to power on and log in simultaneously.

LG gram 2-in-1

Also new to the 2019 lineup is another CES Innovation Award winner is the LG gram 2-in-1. This creative portable computer conveniently folds to transform from laptop to tablet and back again. Presenting users with unparalleled flexibility, the LG gram 2-in-1 is sure to satisfy those seeking a truly versatile on-the-go computing solution.

The convertible model boasts a distinctive form factor with 14-inch large touchscreen maintaining ultra-light weight. The unit cleverly integrates a 360-degree hinge to maximize versatility and creativity possibilities. Thanks to its unique hinge structure the 2-in-1 functions as both a laptop and tablet, letting users choose the mode they prefer for their favorite activities such as browsing the web, watching videos or creating and viewing content. But this versatility doesn’t mean that the LG gram 2-in-1 is delicate. On the contrary, this device also meets the U.S. military MIL-STD-810G standard for durability.

The convertible laptop comes with a Wacom AES 2.0 Pen with 4,096 pressure levels and tilt detection, enabling a natural, precise drawing experience. The LG gram 2-in-1 features Corning^® Gorilla^® Glass 5 which is known for its resistance against drops, scratches or bumps to help protect its gorgeous display. What’s more, the 2-in-1 convertible employs LG’s premium IPS display technology guaranteeing outstanding picture quality from any viewing angle. Powered by a large 72W battery, this gram can operate for up to 21 hours between charges.

“LG gram has evolved in accordance with what consumers have been asking for – super-light laptops that pair performance with optimum portability,” said Jang Ik-hwan, head of LG’s IT business division. “With beautiful displays, compelling design and enough power for productivity and play, the 2019 LG gram models deliver convenience on a whole new scale, bringing unprecedented value to the laptop experience.”

Visitors to LG’s booth at CES 2019 will experience firsthand the new features of the 2019 LG gram models.

Specifications:

	LG gram 17	LG gram 2-in-1
Inch	17-inch	14-inch
LCD	WQXGA (2560 x 1600) IPS, sRGB 96%	FULL HD (1920 x 1080) Touch IPS Display, Corning® Gorilla® Glass 5
Aspect Ratio	16:10	16:9
Weight	1340g	1145g
Size	380.6 x 265.7 x 17.4mm (15.0 x 10.5 x 0.7 inches)	324.6 x 210.8 x 17.9mm (12.8 x 8.3 x 0.7 inches)
Battery	72Wh (19.5 hours)	72Wh (21 hours)
CPU	Intel 8th Gen Intel® Core™ Processor	Intel 8th Gen Intel® Core™ Processor
GPU	Intel UHD Graphics	Intel UHD Graphics
Memory	8GB / 16GB (DDR4, 1 on board + 1 slot)	8GB / 16GB (DDR4, 1 on board + 1 slot)
Storage	256GB / 512GB (M.2 Slot)	256GB / 512GB (M.2 Slot)
Color	White, Dark Silver	Dark Silver
Keyboard	Backlit Keyboard, 98 keys	Backlit Keyboard, 98 keys
I/O Port	USB 3.1 Type-C (Thunderbolt™ 3 Option), USB 3.1 x 3, Dual Mic, HDMI, microSD, HP/Mic Out (Combo)	USB 3.1 Type-C, USB 3.1 x 2, Dual Mic, HDMI, microSD, HP/Mic Out (Combo)
USP	Fingerprint Reader, Precision Glass Touchpad, US Military Standard Certification (MIL-STD-810g), DTS Headphone X	Fingerprint Reader, LG Stylus Pen (Wacom AES2.0), US Military Standard Certification (MIL-STD-810g), DTS Headphone X

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* Based on 2014 MobileMark® criteria.
** Thunderbolt™ 3 option not available in all markets.

LG TO UNVEIL CAPSULE-BASED CRAFT BEER SYSTEM AT CES 2019

Automated Process and Exclusive Technologies
Deliver Total DIY Solution for Beer Enthusiasts

SEOUL, Dec. 11, 2018 — LG Electronics (LG) will debut a capsule-based craft beer making machine, LG HomeBrew, at CES 2019. A winner of a 2019 CES Innovation Award, the state-of-the-art device makes the brewing process incredibly easy thanks to its single-use capsules, optimized fermentation algorithm and convenient self-cleaning feature, the ideal product for anyone seeking the satisfaction of creating their own cold, tasty beer.

LG’s unique capsule-based system brings revolutionary simplicity to the art of brewing with one-touch activation. With a set of single-use capsules – which contain malt, yeast, hop oil and flavoring – and the press of a button, users can relax as LG HomeBrew automates the whole procedure from fermentation, carbonation and aging to serving and cleaning. A free companion app (for Android and iOS devices) lets users check HomeBrew’s status at any time, anywhere.

HomeBrew not only offers an incredibly simple way to make craft beer, it also enhances the quality of beer it makes. An optimized fermentation algorithm intelligently controls the fermenting process with precise temperature and pressure control for guaranteed brewing success. The clever capsule system also removes all the cleaning-related frustrations associated with traditional home-brewing methods. It automatically sanitizes using nothing more than hot water, ensuring everything is hygienically clean for the next batch.

Designed with discerning beer lovers in mind, HomeBrew allows for the in-home production of various popular styles insuring excellent results with every batch. Five distinctive, richly-flavored beers are sure to impress: hoppy American IPA, golden American Pale Ale, full-bodied English Stout, zesty Belgian-style Witbier and dry Czech Pilsner. It can produce up to five liters of premium quality beer in approximately two weeks depending on the beer type.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we have developed over the decades,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “Homebrewing has grown at an explosive pace but there are still many beer lovers who haven’t taken the jump because of the barrier to entry and these are the consumers we think will be attracted to LG HomeBrew.”

Visitors to CES 2019 from January 8-11 will be able to experience LG’s s revolutionary HomeBrew at booth #11100 in the Las Vegas Convention Center.

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ALL ABOUT THE LG V40 THINQ AND ITS SUPERB SOUND

An LG V40 ThinQ is on display at a promotional zone, demonstrating its powerful amplification when placed on a solid surface or box.

(Last in a 3 Part Series)

This third and final episode in the All About The LG V40^ThinQ series takes a look under the hood of the phone’s impressive audio capabilities.

Since the announcement of the LG V40^ThinQ much attention has been focused on its audio capabilities. This is because LG’s V series has a history of bringing innovative audio capabilities to smartphones. The LG V10 delivered 32-bit Hi-Fi DAC, the LG V20 was the first smartphone to feature a Hi-Fi Quad DAC and the LG V30 was the first major handset to support MQA technology for streaming high-resolution audio. The LG V40 takes smartphone audio to a new level via LG’s partnership with Meridian Audio.

For those who might not be familiar with the name, Meridian Audio is a 41-year old British company that’s respected in the audio industry for its pursuit of high-fidelity excellence. When LG announced its partnership with Meridian at the end of 2017, the plan was to focus on LG’s audio products such as XBOOM wireless speakers and home theater system soundbars. The smooth partnership led to Meridian’s involvement in the LG V40^ThinQ, the first smartphone to be tuned in collaboration with Meridian.

The 32-bit Hi-Fi Quad DAC in the LG V40^ThinQ works with wired headphones to deliver incredibly detailed audio that comes extremely close to replicating the quality of original studio recordings. To achieve the same level of clarity with other smartphones would require the use of a bulky and expensive external amplifier.

First introduced in the LG G7^ThinQ, Boombox Speaker is also featured in the LG V40^ThinQ. Boombox Speaker utilizes the cleverly designed internal space of the phone as a resonance chamber to deliver extra low-end bass for a powerful “boombox” effect without external speakers. This effect can be amplified by placing the smartphone on a solid surface or box, creating sound that seems like it should be coming from a much bigger high-end audio device.

Better sound means a better listening experience when enjoying music and more immersiveness while gaming or watching movies on the LG V40^ThinQ. For anyone interested in a phone with an amazing five cameras, gorgeous design and superb sound, the LG V40^ThinQ has it all.

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LG SINGS AND DANCES TO A WORLD RECORD

A screenshot from the LG TWINWash Dance Challenge video clip, a man and a woman dance to the music with smiles on their faces

Earlier this month LG Electronics earned a GUINNESS WORLD RECORDS™ title for a campaign that had hundreds of Mexicans singing and dancing. And when there are almost five hundred Latinos dancing to a beat, you can be sure a good time was had by all.

The milestone was the result of LG’s TWINWash Song & Dance campaign in Mexico which not only resulted in a GUINNESS WORLD RECORDS™ title but also generated global interest in LG TWINWash.

A total of 497 people gathered in Mexico City’s historic Plaza Manuel Tolsá to perform “Running Man”, a characteristic dance step from LG’s latest TWINWash Challenge campaign that has been joined by celebrities and people from all over the world. A representative from Guinness World Records was on hand to supervise the world record attempt.

The company’s TWINWash Song & Dance challenge consisted of five simple routines, each symbolizing a different feature of LG TWINWash; Separate Wash, Delicate Wash, Simultaneous Wash, Big Capacity, and TWIN Wash. The fun, easy-to-follow dance encouraged maximum consumer participation and drew a clear parallel between the even and the LG TWINWash – a washing machine that keeps on running. The reach of the campaign was further expanded with many of the challenge participants actively sharing videos across social media.

This lighthearted and amusing campaign put LG in the spotlight in Mexico and beyond, bringing the brand closer to consumers who have a zest for life. Expect to see more consumer-engaging events around the world from LG!

https://www.youtube.com/watch?v=Do2oKoSZiJA

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LG INITIATES ORGANIZATIONAL CHANGES TO ENHANCE STRENGTHS AND OPPORTUNITIES

Higher Priority for Robot and Autonomous Vehicle Businesses,
Brings Mobile Businesses Under Leadership of Turnaround Expert

Incoming LG Vehicle Component Solutions Company President Kim Jin-yong

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SEOUL, Nov. 28, 2018 — LG Electronics (LG) today announced the key changes to its organization in an effort to enhance its strengths and more vigorously address the challenges ahead. In addition to leadership changes, LG is also focusing on structural changes that will positively affect the day-to-day duties of the CEO and other key executives.

Brian Kwon, currently president of LG’s Home Entertainment Company, will also assume leadership of the Mobile Communications (MC) Company. Mr. Kwon played a critical role in transforming LG’s TV, audio and PC business into category leaders and his knowledge and experience in the global marketplace will be instrumental in continuing LG’s mobile operations turnaround. Current MC Company president Hwang Jeong-hwan, who was brought in a year ago and successfully bolstered the operation’s quality assurance and product development efficiency, will focus fully on his other role as head of LG’s Convergence Business Development Office.

Under the new structure, LG Electronics CEO Jo Seong-jin will focus more on strategy and planning for the future by assigning more of his day-to-day responsibilities to president and CFO David Jung. Mr. Jung will take over responsibility for LG’s business support operations from the CEO which includes supervision of the company’s support operations at all Korean facilities as well as functions such as corporate security and communications.

To enhance its successes in the commercial sector by focusing additional resources on finding solutions, the Vehicle Components Company will be renamed the Vehicle Component Solutions (VS) Company and the Business-to-Business Company will become the Business Solutions (BS) Company going forward. Executive vice president Kim Jin-yong, who heads the Vehicle Components Company’s fast-growing smart business efforts in intelligent driving and vehicle connectivity, will assume the role of president of the newly expanded VS Company.

All new appointments and assignments are effective as of December 1, 2018.

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