By LG Russia Staff

The availability of blood can mean the difference between life and death. Blood donation is a noble act that saves the lives of millions around the world every year. In Russia, LG is inspiring citizens to roll up their sleeves and become regular donors through a celebrity-infused blood donation campaign.

Since LG Russia initiated its blood donation campaign in 2009, more than 18,000 lives have been saved with the thousands of liters of blood collected. Last month, in conjunction with the World Health Organization’s World Blood Donor Day, LG Russia hosted its 32nd Annual CSR Day in partnership with Eldorado, Russia’s biggest retailer. To appeal to a wider range of people and ultimately attract more donors, LG Russia teamed up with athletes and celebrities to highlight the importance of donating blood.

Yulia Baranovskya, an influential Instagram celebrity with more than 1.7 million followers, recalled how a blood donation during her pregnancy kept her second child alive. Vladislav Manucharov, an accomplished actor, described an on-set incident that almost claimed the life of a colleague, who survived only because of an emergency transfusion. Prominent businesswoman Ekaterina Odintsova told the moving story of a car accident she suffered in her 20s. She credited the blood received from an unknown donor for saving her and allowing her the opportunity to raise a family.

The compelling stories from some of Russia’s most high-profile citizens encouraged many to share their own experiences, creating much buzz on social media with over 650,000 views, likes and comments generated within the first three days.

FC Lokomotiv Moscow, the reigning Russian Premier League champion, and the FC Rostov football team also did their part, with players and training staff giving blood and inspiring their legions of supporters to get involved.

A joint lecture hosted by LG and Eldorado, featuring fashion and lifestyle entrepreneur Polina Kitsenko, captivated the 200 students from Krasnoyarsk University in attendance.

Engaging influencers and celebrities helped LG Russia effectively spread its blood donation message. The campaign underscored the important role citizens can play in Russia’s healthcare system, prompting discussion online and persuading more people to willingly join the cause. Through this initiative, and countless other efforts around the globe, LG is giving back in meaningful ways; changing lives for the better and encouraging all of us to care about one another and the planet we call home.

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Since 2018, LG Electronics’ CLOi GuideBot has been providing a differentiated experience and a new level of convenience at Incheon International Airport, the largest airport in South Korea and primary gateway to the nation’s capital, Seoul. Successfully helping and endearing itself to travelers from all over the world, and becoming something of an airport ambassador, LG CLOi GuideBot is showcasing its intelligence and winning personality in a brand new setting that involves wheels instead of wings.

As a result of a partnership between LG and the Hyundai Motor Company, visitors to the Hyundai Motor Studio Goyang brand experience studio will be greeted and assisted by the facility’s latest employee, LG CLOi GuideBot. The personable robot is available to answer questions and offer useful information about the studio, such as opening hours to current promotions and, of course, facts about the latest Hyundai vehicles.

An expert at helping people get where they want to go, GuideBot delivers timely, tailored assistance whenever it’s needed. Customers can interact with CLOi GuideBot via voice or the built in touchscreen. Ask GuideBot for directions to the exhibition space and the robot will display a map on its display and offer to escort the guest to the location.

Designed to also communicate with visitors to Korea, guests can select their preferred language (English, Korea or Chinese) and take a selfie with GuideBot to memorialize their friendship with the intelligent ambassador. With LG’s advanced Robot Service Delivery Platform on board, an administrator can easily control the robot, update content, manage schedules, and perform status checks. Hyundai will use data collected by GuideBot to analyze visitor preferences to create tailored promotions and services in the future.

This collaboration with Hyundai is expected to bolster LG’s growing reputation as a leading innovator in the robotics space. Since the advanced version of LG CLOi GuideBot made its debut earlier this year on stage at CES, LG has been exploring more opportunities to let consumers experience its cutting-edge robots.

With the introduction of LG CLOi GuideBot, Hyundai is providing a unique interactive experience for those checking out its flagship studio. There is currently one CLOi GuideBot on site at the Hyundai Motor Studio Goyang, with plans to increase that number following the conclusion of the pilot phase next month.

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The LG V50^ThinQ 5G is off to a flying start. The new 5G smartphone from LG saw an impressive 100,000 units snapped up by eager South Korean early adopters in its first week of availability, quadruple the sales of its predecessor, V40^ThinQ. While most customers are interested in the speed benefits of 5G, the phone’s smooth rear glass design and performance enhancement (thanks to improved cooling) certainly adds to its appeal factor.

With the burgeoning success of its first-ever 5G handset, LG is leveraging this opportunity to ensure that consumers world-over recognize and understand the importance of 5G in their lives and the extent to which LG has contributed to this technology.

The original rollout date of the LG V50^ThinQ 5G in Korea was delayed for a few days to allow the carriers to work out some early network jitters but this is to be expected for such new tech. With all three South Korean operators offering the LG V50^ThinQ 5G with their 5G service launch, consumers have been inundated with a crash course on all things 5G which the local media have helped to disseminate in an effort to make Koreans some of the most 5G-literate consumers in the world. 

The V50^ThinQ also made its public debut in the United Kingdom at a London event hosted by carrier EE at the end of May. LG’s 5G phone is now running on the first 5G network in the UK starting in the cities of London, Birmingham, Cardiff, Manchester, Edinburgh and Belfast. V50^ThinQ is also available in Australia as of earlier this month on the country’s leading mobile operator, Telstra.

But LG’s first-move status in 5G shouldn’t be surprising. According to TechIPm, a leading U.S. patent analysis agency, LG maintained a definite edge over its competitors in the 4G (LTE / LTE-A) standard patent category, ranking first in each of the past five years. And according to patent law firm WISPRO, LG looks to be the early leader in 5G patents as well. Through its research, WISPRO found that LG currently has the highest number of 5G-related patents registered with the United States Patents and Trademark Office. With its continuous drive to develop new technologies and meaningful innovations, LG appears well placed to retain its mantle of “patent king” in the 5G era.

“Already with a significant advantage in 5G patents, LG has an excellent opportunity to remind the global smartphone market of the strength of its technology and ability to innovate,” said Park Won-jae, an analyst at Mirae Asset Daewoo.

LG cemented its name as a leader in 5G with the launch of the LG V50^ThinQ 5G in the United States, the world’s largest premium smartphone market where LG has maintained a double-digit share of the smartphone market for the last five years. Launched on May 31, LG V50^ThinQ 5G works on Sprint’s 5G network in Atlanta, Dallas, Houston and Kansas City with Los Angeles, New York, Phoenix and Washington D.C. to join the network later this year.

 

LG V50 THINQ: UNDER GLASS DESIGN

https://www.youtube.com/watch?v=LixKg5dqemE&feature=emb_title

LG V50 THINQ: ADVANCED COOLING PIPE SYSTEM

https://www.youtube.com/watch?v=2LSJzHy8AI4&feature=emb_title

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LG Business Solutions and Amazon are bringing Alexa for Hospitality to LG’s industry-leading hotel TVs, the companies announced in the United States at the Hospitality Industry Technology Exposition and Conference, billed as the world’s largest hospitality technology trade show.

Guests will now be able to use the Echo device installed in their hotel room to experience a new set of Alexa voice features on LG Hotel TVs for the first time. Guests will have the option to temporarily and securely connect their Amazon account to the Alexa-enabled device in their room so they can listen to their personal music from services such as Amazon Music, Spotify and Pandora.

What’s more, guests can ask Alexa to find a show from their favorite genre, or browse the TV guide – all just by using their voice without pressing any buttons. Guests will be able to ask Alexa for hotel-specific information like pool hours, fitness center location or request hotel services such as room service or housekeeping. The LG TV will inform guests about activities and encourage them to ask Alexa for more information about activities they may enjoy, like happy hour, or to book services such as a car to the airport before their flight home.

Adding to its industry-leading smart hotel TV solutions, LG delivers further voice recognition assistance to the guest room with its award-winning Pro:Centric smart TV platform. LG’s Pro:Centric-enabled hotel TVs continue to offer hoteliers and AV managers the ability to supply more content options and greater connectivity than ever before.

The intuitive LG Pro:Centric platform makes switching between content options – including broadcast TV, streaming services, external devices and today’s most popular entertainment providers – simple and fast. With the Pro:Centric custom application, users can easily dive into and enjoy a limitless world of premium content – including 4K streaming and HDR – from the most popular entertainment providers. Pro:Centric also empowers users with its Smart Share feature, which makes connecting to personal devices in order to access photos, music or movies a breeze.

Major hotel operators are planning to begin rolling out the Alexa for Hospitality integration with LG Hotel TVs later this year with full deployment expected in the first half of 2020. The new Alexa guest features on the LG Pro:Centric Direct platform are being demonstrated in LG’s booth at HITEC 2019, June 17-20, in Minneapolis, Minnesota, USA.

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Question: What do a smartphone, a laptop and a microwave have in common?

Answer: The last chapter of their lives.

Once obsolete or damaged, these devices are typically confined to a drawer or attic, where they end up dusty and forgotten. But their lives don’t have to end this way – every long-serving device deserves a second chance at life.

But for this to happen, they just need to be recycled correctly and the parts dismantled and dispersed by experts. Despite the large number of recycling centers across the world, very few appliances are reborn and reused, and countless research conducted by reputable global institutions point to a lack of recycling awareness and a significant rise in e-waste in the coming years.

Conscious of this reality and concerned about the impact that e-waste has on the lives of every one of us, LG is taking action, driven by the belief that technology can be truly sustainable. LG Electronics continues to invest in a wide range of innovations designed to neutralize some of the major environmental threats and is even changing its manufacturing processes in a concerted effort to curb the production of greenhouse gases.

To help Portugal in its fight against e-waste, LG Electronics Portugal hosted the e-Waste Summit: Sustainable Technology in the Digital Age – Reality and Challenges summit on May 22 in a joint effort with European Recycling Platform (ERP) Portugal, aimed at encouraging Portuguese society to rethink current attitudes and change its behavior toward recycling.

The summit brought together several experts in the field, from academics and environmentalists to business leaders and government decision-makers including the Secretary for the Environment. LG Portugal managing director Mr. Ruy Conde delivered inspiring remarks on the role of companies and the challenges they faced and the introduction of new technologies that will shape the future of recycling. LG Portugal marketing director Mr. Hugo Jorge, Nova University researcher Dr. Graça Martinho and Portuguese Environment Agency president Dr. Nuno Lacasta shared valuable insight and analyses on the topic e-waste.

The e-Waste Summit was organized by LG Portugal as part of its Corporate and Social Responsibility (CSR) strategy to raise awareness of a very important issue in cooperation with environmental and electronic waste management organizations. The company’s ultimate objective is to create a management system and portfolio that ensure a better environment and future for our planet.

With this initiative and countless others across the world, LG seeks to improve lives within the communities where it operates, making a positive and lasting difference. And in the case of Portugal, LG is also giving mobile phones, laptops and microwaves a much-deserved and much-needed second chance at life.

Contributed by LG Portugal

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By LG Brazil Staff

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

While luxury and ultra-modern aesthetics are still priorities at this year’s CASACOR, so is highlighting new ways to make Latin American consumers’ lives greener and more connected. An official partner of CASACOR São Paulo 2019, LG Electronics Brazil is making its presence felt, showcasing the latest in intelligent devices and delivering the message that technology can be a part of a sustainable future.

CASACOR, the largest architecture and design fair in the Americas, allows visitors to experience the latest in exterior and interior innovations. Running from late May to early August, the 2019 event extends beyond the main São Paulo site, across the year, to twelve additional locations throughout Brazil and four international sites: Santa Cruz de la Sierra, the largest city in Bolivia; Lima, the capital of Peru; Asunción, the capital of Paraguay; and Miami, Florida, in the United States.

The fair’s central concept this year is Connected House. Known for providing convenience through greater connectivity, LG is presenting many of its latest products at CASACOR 2019 including air conditioners, smartphones, TVs and fridges. All the devices employ LG’s exclusive ThinQ AI (Artificial Intelligence) to facilitate inter-device communication and simpler control for users.

In tune with the Millennial generation that grew up with technology at home, LG’s Planet Home exhibit demonstrates futuristic living at its convenient and relaxing best. Highlighting LG’s goal of comfortable, sustainable living and an abiding concern for the environment, the exhibition space is constructed around the two central pillars of sustainability and connectivity. LG’s Planet Home space, named Casa Sume, was designed in collaboration with influential Brazilian architect, Gustavo Neves, and is the perfect forum for LG’s eco-conscious products and ThinQ AI.

In Planet Home, visitors can see how LG’s 77-inch OLED TV – presented for the first time in Brazil – seamlessly connects with the other LG products through ThinQ AI, which gives users the ability to control LG devices using conversational voice commands. Guests can also witness how LG TWINWash^TM with TrueSteam^TM technology gets clothes hygienically clean and saves time with its ability to wash two loads at once. Thanks to ThinQ AI, it’s easy to select a wash cycle or check on the progress from the TV or use the ThinQ app to “talk” to TWINWash from outside the home with a smartphone.

A popular attraction at CASACOR 2019, Casa Sume is where LG’s advanced, connected technologies harmoniously combine with the warm, natural elements architect Neves is known for. The creative collaboration also shows how Neves and LG are perfectly aligned in the quest to promote a more sustainable lifestyle.

LG and CASACOR 2019 are a natural fit. The company’s beautiful yet functional products are currently featuring in many social media conversations about the architecture, décor and design on display at this year’s show. More importantly, LG’s leadership in eco-friendly, convenience-enhancing technology is now getting the attention it deserves.

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