Why LG Brought ASMR Mode to the LG G8X ThinQ

A concept image visualizing the notion of Autonomous Sensory Meridian Response (ASMR), with a woman speaking directly into LG’s smartphone.

What does whispering into a microphone, tapping fingernails on a hard surface and wind blowing through trees have in common? They’re all part of an odd collection of activities that fall under the term Autonomous Sensory Meridian Response. Most people, of course, just call it ASMR and it’s of the most viewed content categories on YouTube.

LG, no stranger to smartphone audio innovation, decided that its LG G8X^ThinQ just might be a more interesting smartphone with ASMR recording capability. So after months of hard work and dedication, LG engineers were able to transform a forward-thinking idea into a working prototype, as the vision for pushing the boundaries of sound recording on a phone became a reality.

With the LG G8X^ThinQ, users can maximize the sensitivity of the microphone with the press of a button while filming a video. The phone’s ASMR feature then digitizes the analog sounds to minimize errors from the original source. The result is audio content that’s so clear, so clean… purer than anything recorded on a smartphone to date.

Behind the scenes, it took LG audio engineers over six months of recording, listening, tweaking, re-recording hundreds of objects from sticky slime to a loofah sponge in numerous environments before being satisfied with the quality of the ASMR technology they were introducing to a smartphone, an industry first.

The team also took its ASMR Mode outside, where the LG G8X^ThinQ was used to capture the satisfying and relaxing natural sounds of rustling grass and leaves, falling raindrops and crunching pebbles. What makes ASMR Mode on the LG G8X^ThinQ unique is the fact that it doesn’t just record sounds clearly, it does so in high quality without introducing any more noise.

LG engineers tasked with sampling all kinds of foods and drinks to determine how well the LG G8X^ThinQ captured the most mundane sounds. Normally healthy senior research engineer Song Ho-sung found himself guzzling nearly a dozen cans of soda in about an hour in order to capture the sounds of gulping and carbonated bubbles rising.

“Despite gaining a few pounds, I’m delighted with the results,” Song said between burps.

Top ASMR YouTubers in Korea were also consulted as part of the development process. And as most YouTubers already know, Korean content creators aren’t shy about latching onto the next big social media trend and taking it to a whole new level. So hearing what this group had to say about LG’s ASMR feature was most illuminating.

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LG TVs FIRST TO EXCEED OFFICIAL INDUSTRY DEFINITION FOR 8K ULTRA HD TVS

Real 8K 2020 LG SIGNATURE OLED and
LG NanoCell TVs Deliver True-to-Life Viewing Experience

SEOUL, Dec. 16, 2019 – LG Electronics (LG) announced that its TVs are the first in the world to exceed the strict requirements established by the Consumer Technology Association to define the new generation of 8K Ultra HD products and services delivering four times more detail than 4K TV and 16 times more than HDTV.

The official industry 8K Ultra HD designation and logo were developed by the U.S.-based CTA to set a clear definition for retailers and consumers to help better identify products that meet key 8K Ultra HD requirements. LG’s Real 8K TVs, which will make their debut at CES^® 2020, are the first to exceed CTA’s specific requirements including those related to resolution, digital inputs¹, high dynamic range, upscaling², bit depth and measurement methodology.

The CTA based its 8K definition on the threshold specified by the International Committee for Display Metrology.³ The measurement guidelines based on contrast modulation (CM) state that resolution must meet a 50 percent minimum CM threshold along with at least 33 million active pixels in order to qualify as 8K UHD. Other industry standard-setting bodies such as the International Organization for Standardization also use Contrast Modulation as the industry benchmark.

Starting in January 2020, every LG 8K TV will display CTA’s 8K UHD logo. New 2020 models build on LG’s leadership position as the only manufacturer offering Real 8K TVs in two categories – OLED (LG SIGNATURE OLED 8K) and LCD (LG 8K NanoCell TV) – all delivering CM values in the 90 percent range, while some other models in the industry remain in the low double digits.

Third-party testing by the global product testing and certification organization Intertek verified that the 75-inch LG NanoCell 8K TV far surpasses the CM measurement requirement set by ICDM, with the unit returning an impressive 90 percent CM horizontally and 91 percent CM vertically. Another leading international testing firm, VDE (Verband Deutscher Elektrotechniker) reported nearly identical CM results.

“CTA is the consumer technology industry authority, and LG’s use of the CTA 8K UHD logo communicates a clear message to consumers that a Real 8K TV from LG will deliver the viewing experience they expect,” said Nam Ho-jun, senior vice president of R&D at LG’s Home Entertainment Company. “We expect LG’s 2020 8K TV lineup to set a new standard for the TV industry.”

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1 Digital inputs: LG TVs are compatible with the widest selection of 8K content formats, including HEVC, YouTube’s AV1, VP9s and also HDMI, USB and network connection.

2 Upscaling: LG TVs offer AI upscaling, based on deep learning network.

3 Among other things, to earn the CTA 8K Ultra HD logo, a display must meet a minimum of 50 percent contrast modulation using a 1×1 grill pattern measured in accordance with the established guidelines for measurement of visible resolution specified in version 1.03c, section 7.8, of the International Display Measurement Standard by the International Committee for Display Metrology.

LG Introduces Air Fry and Knock-On InstaView Technology to Connected Ovens

New Cooking Innovations Make Food Preparation Easier, Faster and Healthier

SEOUL, Dec. 12, 2019 — LG Electronics (LG) is delivering a better cooking experience at home with its new LG InstaView ThinQ™ Range with Air Fry. The complete cooking solution integrates air frying and the company’s popular InstaView™ technology with AI-powered advanced customer service and connectivity to smart cooking platforms in a seamless package that inspires users to create nutritious meals in the comfort of their own homes.

With the 2020 LG InstaView ThinQ Range’s new Air Fry feature, users can create delicious, guilt-free dishes right in their oven. With up to 6.3-cubic feet of oven capacity, there’s no need for separate air fry appliances that contribute to kitchen clutter and help create healthier dishes with significantly less oil compared to traditional deep frying. LG’s True Convection technology circulates hot air at high speeds for crunchy-on-the-outside, juicy-on-the-inside goodness that’s evenly cooked throughout. And because this means no preheating is required, meals go from fridge to table faster than conventional ovens.

With InstaView technology, tapping twice on the oven’s glass window turns on the interior oven light for easy visual monitoring of the dish as it’s cooking – no need to open the oven door, which slows down the cooking process, or fumble for the oven light button. What’s more, EasyClean and Self Clean help to maintain a cleaner oven for outstanding performance. Without the use of any chemicals, EasyClean removes light food residue with the power of steam in only 10 minutes while Self Clean employs high heat to eliminate tougher splatter from the oven’s interior.

The advanced range works with the LG ThinQ app so users can cook like a professional right at home with access to hundreds of thousands of recipes from smart cooking partners such as SideChef, Innit and Tovala. Sending step-by-step cooking instructions from a smartphone to the oven allows cooking mode and temperature to be set automatically for dishes that come out every time.

The new range supports LG’s AI service solution, Proactive Customer Care, to alert users of potential problems and offering personalized support. And by connecting to the Google Assistant and Amazon Alexa smart speakers, LG InstaView ThinQ Range can be controlled and monitored from any room in the house.

“Eating healthier meals with added convenience is at the heart of the new LG InstaView ThinQ Range with Air Fry,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “And faster cooking time with less cleaning means less time spent in the kitchen and more time for family and leisure. This is what we mean by innovation for a better life.”

The new 2020 LG InstaView ThinQ™ Range with Air Fry will make its debut at CES^® 2020 on January 7 in booth #11100 of the Las Vegas Convention Center. Follow other exciting CES announcements from LG on social media using #LGCES2020.

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LG CONNECTS TO SPANISH CONSUMERS THROUGH EQUINE AND ART

By LG Spain Staff
　　
World over, consumers are showing a greater preference for home appliances that offer far more than just basic functionality. As tastes become more refined and technologies more advanced, the demand for more creative lifestyle options have grown, relegating the utilitarian beige boxes of yesteryear to the dustbin. Today’s elegant, refined home electronics and appliances prioritize design and convenience without ignoring the core basics: reliability and user-friendliness.

Steeped in art and culture, the people of Spain have long had an appreciation of quality and an eye for innovations that infuse daily life with ease and joy. In particular, the stylish and technologically superior appliances from LG SIGNATURE, LG Electronics’ premium brand, have struck a chord with local consumers.

Madrid Horse Week, one of the most important global equestrian programs and biggest sporting events in Spain, proved to be the ideal forum for showcasing LG’s latest offerings to a large and sophisticated audience. LG SIGNATURE’s cutting-edge products, including the new wine cellar, were on display during the week-long festivities, with the brand’s name emblazoned throughout the course as well as on the winning trophy.

Beyond sporting events, the Spanish have a collective love of art. So LG’s Spain team hosted an LG SIGNATURE gala event in November with Spanish celebrity and renowned luxury fashion designer Tamara Falcó taking on the role of master of ceremonies. Tamara is well familiar with LG’s premium collection, having been LG SIGNATURE’s brand ambassador in Spain since 2016. The highlight of the gala was a photo exhibition that celebrated the world of cinema where LG SIGNATURE products were artfully integrated into imaginary cinematic environments.

One of the more popular images at the exhibit drew its inspiration from the Mad Hatter’s tea party scene from Alice in Wonderland. The fresh strawberries and cakes displayed on the elaborately decorated table hinted at LG SIGNATURE refrigerator’s enhanced freshness features as model Tamara Falcó’s stunning pink gown is mirrored by the stainless steel and glass door.

In another striking piece, Tamara takes on a starring role in one of Alfred Hitchcock’s most iconic works, Rear Window. The scene captures her glancing out the window, as if spotting someone watching from afar. She’s dressed elegantly — in a style synonymous with the LG SIGNATURE brand — as a bright light emanates from inside the washing machine.

“The design and quality of LG SIGNATURE made it easy to seamlessly work the products into each of these cinematic-themed compositions,” said Falcó. “Just as they are in these images, LG SIGNATURE appliances are right at home in the most beautiful and well-curated apartments and houses.”

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New LG gram Lineup Proves That Portability, Performance and Battery Life Can Coexist

A woman searching for recipes on her LG gram model 17Z90N as she begins preparing food in her kitchen without the need for a charger

2020 Portable Computing Solutions from LG Designed with Every User in Mind

SEOUL, Dec. 11, 2019 — LG Electronics’ newest gram laptop computer series – the LG gram 17 (model 17Z90N), LG gram 15 (model 15Z90N), LG gram 14 (model 14Z90N) and 14-inch LG gram 2-in-1 (model 14T90N) – is designed to set a new standard for portable computing and will satisfy the needs of the most demanding users. The 2020 lineup of LG gram laptops stick to the company’s winning formula – lightweight, compact, long battery life – while adding even more performance.

At the heart of the new series is the 10th Generation Intel^® Core™ processor with Iris^® Plus graphics and up to 24GB of dual-channel DDR4 memory. With double the graphics processing power of last year’s models, content creators will love having the speed and power to edit 4K video on-the-go and users will marvel at how smooth games can be with Iris Plus built-in.

With a larger 80Wh battery in both the 17Z90N and 15Z90N, users can still enjoy hours and hours of use away from an outlet with no sacrifice in portability. The new LG grams also come with Wi-Fi 6 ensuring enhanced wireless connectivity, better efficiency and lower battery consumption. The new LG grams feature Mega Cooling System to keep the devices running cool and quiet under all usage scenarios.

A CES^® 2020 Innovation Award winner, the flagship LG gram 17 is the ultimate solution for anyone looking for maximum productivity in a portable form factor. The expansive 17-inch Wide Quad Extended Graphics Array (WQXGA) IPS display delivers highly detailed images with incredibly precise colors. The device’s 16:10 display provides more room to work when editing videos, photos and documents.

Redesigned for 2020, the new lineup delivers more features and a minimalist design for a seamless, premium look. The new LG gram 15 and LG gram 14 continue the brand’s legacy of providing long usage times for less charging and more convenience. LG’s svelte laptops are industry benchmarks in its ability to fit a 15-inch display in a 14-inch body and a 14-inch screen in a chassis designed for a 13.3-inch computer.

LG’s ultra-portable convertible laptop, the LG gram 2-in-1 (model 14T90N), returns this year with greater functionality and the addition of Thunderbolt^TM 3. Giving users the power to be more productive no matter where they are, this versatile device retains its core DNA, delivering more than 20 hours of worktime in a package that tips the scale at only 1,145 grams.

“The LG gram series continues to lead the industry in delivering beyond expectations when it comes to portability without sacrifice,” said Jang Ik-hwan, head of LG’s IT business division. “Historically, customers had to choose one feature among performance, portability and battery life. LG gram is proof that this adage is no longer true.”

Visitors to LG’s CES 2020 booth (#11100, Central Hall, Las Vegas Convention Center) will be able to experience first-hand the power, performance, and portability LG’s newest gram offerings from Jan. 7-10, 2020. Follow other CES announcements from LG on social media using #LGCES2020.

Specifications:

	LG gram 17 (17Z90N)	LG gram 15 (15Z90N)	LG gram 14 (14Z90N)	LG gram 2-in-1 (14T90N)
Display Size	17-inch	15.6-inch	14-inch	14-inch
LCD	WQXGA (2560 x 1600) IPS, Over sRGB 96 percent	Full HD (1920 x 1080) IPS, Over sRGB 96 percent	Full HD (1920 x 1080) IPS, Over sRGB 96 percent	Full HD (1920 x 1080) IPS with Touch, Corning^® Gorilla^® Glass 6
Aspect Ratio	16:10	16:9	16:9	16:9
Weight	1350g (2.98lbs)	1120g (2.47lbs)	999g (2.2lbs)	1145g (2.52lbs)
Size	380.6 x 262.6 x 17.4mm (14.98 x 10.34 x 0.69 inches)	357.6 x 225.3 x 16.8mm (14.08 x 8.87 x 0.66 inches)	323.4 x 209.8 x 16.8mm (12.73 x 8.26 x 0.66 inches)	324.6 x 210.8 x 17.9mm (12.78 x 8.3 x 0.7 inches)
Battery	80Wh	80Wh	72Wh	72Wh
CPU	10th Gen Intel^® Core™ Processor	10th Gen Intel^® Core™ Processor	10th Gen Intel^® Core™ Processor	10th Gen Intel^® Core™ Processor
GPU	Intel^® Iris^® Plus Graphics Intel^® UHD Graphics	Intel^® Iris^® Plus Graphics Intel^® UHD Graphics	Intel^® Iris^® Plus Graphics Intel^® UHD Graphics	Intel^® UHD Graphics
Memory	Up to 24GB (DDR4 3200MHz, 1 on board + 1 slot)	Up to 24GB (DDR4 3200MHz, 1 on board + 1 slot)	Up to 24GB (DDR4 3200MHz, 1 on board + 1 slot)	Up to 16 GB (DDR4 2666MHz, 1 on board + 1 slot)
Storage	M.2 Dual SSD slots (NVMe^TM)	M.2 Dual SSD slots (NVMe^TM)	M.2 Dual SSD slots (NVMe^TM)	M.2 Dual SSD slots (NVMe^TM)
Color	White, Dark Silver	White, Dark Silver	White, Dark Silver	White, Dark Silver
Keyboard	Backlit	Backlit	Backlit	Backlit
I/O Port	Thunderbolt^TM 3 (USB Type-C), USB 3.1 x 3, HDMI, microSD/UFS, DC-In HP/Mic Out (Combo)	Thunderbolt^TM 3 (USB Type-C), USB 3.1 x 3, HDMI, microSD/UFS, DC-In HP/Mic Out (Combo)	Thunderbolt^TM 3 (USB Type-C), USB 3.1 x 2, HDMI, microSD/UFS, DC-In HP/Mic Out (Combo)	Thunderbolt^TM 3 (USB Type-C), USB 3.1 x 2, HDMI, microSD, DC-In HP/Mic Out (Combo)
USP	Fingerprint Reader, US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6	Fingerprint Reader, US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6	Fingerprint Reader, US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6	Fingerprint Reader, US Military Standard 810G Compliance, DTS X Ultra, Wi-Fi 6

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REDISCOVERING THE BEAUTY OF HAWAII WITH LG G8X THINQ

When the quality lenses and features of LG G8X^ThinQ are combined with the versatility of LG Dual Screen, a variety of exciting, new possibilities open up. Double the screens, double the fun and double the ways to make the mobile camera experience easier and better than ever.

Featuring high quality lenses and advanced camera features, the LG G8X^ThinQ is the ideal smartphone for capturing beautiful natural scenery and once-in-a-lifetime shots. To show off its high-quality camera performance, LG selected an exclusive group of LG enthusiasts via social media for an all-expense week-long trip to Hawaii, armed with just the LG G8X^ThinQand little more than their creativity.

Widest Camera Lens

Whether it’s a night scene of the skyline of Honolulu or a view of Waikiki Beach in all its splendid glory, you’ll want a good wide-angle lens to fully capture the scene. The pioneer of ultra wide-angle lenses for smartphones, LG has equipped the LG G8X^ThinQ with an impressive 136-degree angle lens. With such a wide field of view, recording breathtaking views in their panoramic entirety becomes second nature.

AI Action Shot

One of the joys of a Hawaiian vacation is heading down to the famous beaches and dipping your toes in the water. Thanks to AI Action Shot, blurry images of the kids splashing in the waves are a thing of the past. See individual droplets of water in amazing clarity as well as the joyful expressions of those doing the splashing.

AI CAM

The LG G8X^ThinQ features AI CAM with the ability to recognize up to 19 different scenes such as the night sky, sandy beaches and glowing red sunsets with AI precision. AI CAM then recommends optimal filter settings and boosts color and contrast accordingly for every scenario. With optimal saturation and brightness, images enhanced with AI CAM stand out from the crowd and are perfect for reminding friends and family of the fun they could be having!

Manual Mode

When set to Manual Mode, LG G8X^ThinQ offers a DSLR-like experience where exposure, ISO, focus, white balance and more can be adjusted fit any situation, mood or preference. For professional-looking images, even in low light conditions, Manual Mode is a powerful tool in a traveler’s arsenal.

Tilt View

LG Dual Screen is an incredibly useful second display, and as such, it can also act as a powerful and flexible viewfinder display that helps take shots from all kinds of interesting angles. Tilt View lets shooters see exactly what the lens is seeing, even if the subject is blocked by the extra tall person in front or over the edge of a bridge. Similar to a flip screen or articulating monitor screen on expensive DSLRs, Tilt View gives shutterbugs far more shooting angles than with one screen alone.

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THE IMPACT OF AI AND BIG DATA FOR AVERAGE HOMEOWNERS

At this year’s third annual North American AI & Big Data Expo in Silicon Valley, LG captivated the audience with insights into its AI blueprint connecting products to users through LG ThinQ, the company’s next generation AI-enabled products and services.

The AI & Big Data Expo World Series is an industry-leading exhibition that showcases the next generation enterprise technologies and strategies from the world of artificial intelligence and big data that attracts more than 36,000 attendees. The event brings together forward thinking enterprise brands, market leaders, evangelists and start-ups to explore and discuss industry trends and opportunities across the whole enterprise ecosystem that includes IoT, blockchain, cloud and cybersecurity.

On the first day of the event, Samuel Chang, corporate vice president of the LG Silicon Valley Lab, took center stage to talk about Process Automation from IoT Data, explaining how data could be used to optimize processes that will open doors for everyday efficiencies. Chang detailed how LG was looking at practical implications of its LG ThinQ AI to enable the home to provide more individualized services based on product usages patterns.

VP Chang’s presentation highlighted Proactive Customer Care service which employs AI to intelligently alert LG appliance owners of issues before they happen. When needed, the service can expedite visits by repair technicians and offer guidance on how to keep the product functioning optimally. The innovative AI solution covers everything from installation to maintenance, determining if the customer’s appliance has been installed and is operating correctly upon activation of a smartphone app.

LG Proactive Customer Care demonstrates the company’s vision for a connected living experience in which LG’s AI innovations improve the quality of life for users so they can focus on what really matters. VP Chang detailed to the captive audience how LG ThinQ delivers the ultimate combination of personal solutions, maximum efficiency and intuitive control in pursuit of an elevated, more intelligent lifestyle.

On day two, Chang joined industry growth consultant Frost Li, Hitachi’s vice president of digital insights Mark Burnette and CTO of IoT World Labs Roxy Stimpson to discuss big data solutions for some of today’s greatest challenges. Focusing on the theme Data and the Customer, the panel discussed the most efficient ways to generate and analyze insightful data. Chang was able to share his unique experiences and knowledge, illustrating how important data was in delivering pioneering, integrated and personalized services to regular homeowners.

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LG ELECTRONICS ANNOUNCES LEADERSHIP AND OPERATIONAL CHANGES AHEAD OF 2020

New CEO, CFO, CSO, Heads of Home Entertainment,
Mobile Communications Tapped to Lead Company

SEOUL, Nov. 28, 2019 — LG Electronics (LG) today announced that Brian Kwon, currently head of LG’s Mobile Communications and Home Entertainment companies, has been named to take the helm as Chief Executive Officer effective December 1. Other changes announced for 2020 include: Park Hyoung-sei as president of the Home Entertainment Company, new Mobile Communications Company president Morris Lee, William Cho in the newly created position of Chief Strategy Officer and Chief Financial Officer Bae Doo-yong.

Brian Kwon has played an important role at LG in his more than three decades at the company. Mr. Kwon (56), joined Goldstar in 1987 and has held a variety of positions including business planning at LG Wales and head of the monitor division before being promoted to oversee the Home Entertainment Company in 2014. Mr. Kwon is a native of Busan, receiving his bachelor’s degree from Seoul National University and MBA from Aalto University in Finland.

Executive vice president Park Hyoung-sei takes the helm of the Home Entertainment Company after 25 years in the business unit with experience in TVs, PCs and monitors, the majority of that time focusing on the US market. Mr. Park is a graduate of the University of Michigan and received his master’s from Indiana University both in the USA.

Senior vice president Morris Lee joined Goldstar in 1988 and has held various positions in LG’s mobile, TV and IT businesses as well as five years in parent company LG Corp. as vice president. A native of Seoul, Mr. Lee graduated from Korea University with a degree in business administration.

Executive vice president Bae Doo-yong assumes the role of CFO after seven years as head of LG’s tax and trade division. A veteran with 30 years industry experience, Mr. Bae joined LG in 2005. A graduate of Seoul National University, Mr. Bae also studied at George Washington University in the United States.

The new leadership team will focus much effort in the years ahead to accelerating LG’s “digital transformation” across all operations to be more data-centric. To this end, the Chief Strategy Office has been re-established to work across all business units as well as sister LG companies. The CSO will be headed by William Cho, who will return to headquarters after leading LG’s North America operations for the past six years.

Going forward, LG will expand its focus on future core and common technologies with the establishment of the Future Technology Center to support the existing Artificial Intelligence Lab, Advanced Robotics Lab and Software Business Project Management Office under the CTO division. Future businesses with strong potential, such as smart home, content partnerships and beauty care will be bolstered and broadened. Other organizational changes to speed up decision-making in critical areas will be implemented with some overseas responsibilities for research and development, production, purchasing and design transferred to headquarters.

All appointments are effective Dec. 1, 2019 with promotions taking effect Jan. 1, 2020.

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MOBILE GAMING TAKES CENTER STAGE WITH LG AND ESL

Two male announcers introduce the LG G8X ThinQ with Dual Screen as the official phone of the ESL Mobile Open.

Aligned with the rising trend of mobile games and esports, LG recently announced that it is the Official Smartphone for Season 3 of the ESL Mobile Open, a first of its kind mobile esports league.

Over 324,000 players across North America took part in the qualifications in Season 2 alone this year speaking to the growing importance of mobile gaming. The fierce competition continued with Season 3 to showcase the top players in Asphalt 9: Legends, PUBG Mobile and Clash of Clans.

During the live broadcast of the ESL Mobile Open playoffs, the hosts introduced the key features and benefits of the LG G8X^ThinQ and LG Dual Screen, highlighting some of the most innovative uses.

Finalists armed with LG smartphones competed in the ESL Mobile Open Season 3 finals at DreamHack Atlanta on November 15. The LG G8X^ThinQ with LG Dual Screen were featured during live broadcasts in the Hardware Highlight segment that showcased key features of the phone that make it the perfect gaming companion.

With an identical 6.4-inch detachable OLED display, the newest flagship with optional second screen is the ideal device for mobile gamers who take the concept of “mobile” seriously.

Having two screens means enhanced visibility for an optimal mobile gaming experience.

Users see a full, unobstructed view of the game on one display while controlling the action via the LG Game Pad on the other display. No longer do players have to put up with their thumbs blocking the action! Players can select from one of the 4 provider game controllers for racing, action and, of course, sports. For those looking for an extra edge, players can even build their own game controller based on their style of play and preference.

The LG Dual Screen is designed with a 360° Freestop Hinge that allows users to position the second display at any angle. Set it to 135° like a laptop, 180° for a flat tablet-like experience or 300° to enjoy a video in tent-mode.

Other innovations such as an ambient light sensor to brighten the dark and shadowy areas in games help players navigate their way out of any difficult situation.

Continuing LG’s legacy of providing industry-best smartphone audio, LG G8X^ThinQ boasts two balanced 1.2W stereo speakers to deliver spatial audio for heightened immersion. With the large-capacity 4,000mAh battery, users won’t have to worry about interrupting their game play to plug in.

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TOPGOLF TRANSFORMS FACE OF LARGE-VENUE ENTERTAINMENT WITH LG COMMERCIAL DISPLAYS

The global sports and entertainment community Topgolf Entertainment Group is enhancing the entertainment experience for millions of patrons with the installation of more than 10,000 advanced commercial displays from LG Electronics in more than 50 Topgolf venues in the United States.

In one of the world’s biggest and most impactful integrations of digital signage technology, key technology partners brought to life a flexible new platform that is changing the face of automated technology in large entertainment venues.

To transition Topgolf venues worldwide from simple consumer TVs to immersive commercial displays, LG Business Solutions USA joined forces with AV control software leader SAVI Controls and Topgolf’s systems integrator Diem Digital.

Complementing the advanced LG screens is a new solution called SAVI Canvas, which gives Topgolf a unique tri-pane video solution to display broadcast and satellite programs, Topgolf TV, marketing messaging and custom content from its gaming systems, including Toptracer.

The system combines the power of SAVI with LG’s award-winning webOS platform to enable Topgolf to control, manage and deliver content to displays over a single network cable. Integration of the LG displays and SAVI Canvas enables Topgolf to manage displays remotely, significantly reduce the failure rate of previous consumer displays and decrease the amount of labor time required for support.

“This is a game-changer for the digital experience at Topgolf venues,” says Topgolf Chief Technology Officer Andrew Macaulay. “Our special blend of technology and entertainment connects communities of fans, allowing them to experience the best our technology has to offer. This platform will enable Topgolf to meet business goals while also achieving high standards of performance and aesthetics.”

Enhancements like this tie back to Topgolf’s overall goal of creating moments that matter for guests with the best entertainment options, says Macaulay, adding: “Topgolf continues to expand to new games that are currently in beta testing and development thanks to the innovation brought about collectively by LG, SAVI Controls and others.”

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EVOLVED LG THINQ™ EXPANDS AND STREAMLINES SMART HOME MANAGEMENT FOR BETTER LIVING

In Addition to Easy Control and Monitoring of LG’s Connected
Smart Home Appliances, Enhanced Mobile App Saves Time and Effort

SEOUL, Nov. 13, 2019 — LG Electronics (LG) is introducing an enhanced ThinQ™ app to present consumers with a more enriching smart home experience. Embodying the company’s “evolve, connect and open” AI strategy, the LG ThinQ now provides more seamless management of LG smart home appliances and expanded services to customers in more than 150 countries.

LG ThinQ leverages Google Assistant voice recognition technology to deliver a convenient way to connect users to their ThinQ appliances. Originally introduced as SmartThinQ™, the LG ThinQ app is the first mobile app for smart home appliances to offer voice recognition, allowing users the freedom to control and monitor their appliances via conversational voice commands.

What’s more, this advanced AI-based app provides personalized support in the form of Proactive Customer Care to inform users of potential problems before they even occur, facilitating faster technician visits if necessary. Proactive Customer Care helps increase product performance and operational lifespan with detailed guidance and advice for keeping one’s appliances functioning.

Via the app, customers can connect their LG smart appliances to their Amazon accounts for automatic reordering and delivery with Amazon Dash Replenishment. Frequently used supplies such as dishwasher soap, laundry detergent or fabric softener can be pre-selected to be delivered automatically to one’s door when more are needed.

LG ThinQ enables customized operation through features such as Smart Care⁺ and Smart Pairing. A refrigerator with Smart Care⁺ powered by LG ThinQ analyzes usage patterns to deliver more personalized service, lowering energy costs and keeping food fresh longer by automatically setting the ideal temperature and entering power-saving mode. With Smart Pairing, LG’s newest dryers can connect wirelessly to LG washing machines to offer the drying cycle based on the wash cycle. Thanks to such innovations from LG, customers never need to worry about ruining clothes ever again.

“LG ThinQ is an example of our vision to deliver a more convenient smart home experience without the steep learning curve that advanced products often demands,” said Ryu Hye-jung, executive director of LG’s Smart Home Business. “LG has always been about putting the user first, not the technology, and the evolution of our smart home ecosystem clearly demonstrates this commitment.”

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DISNEY+ COMES TO LG SMART TVS

Disney+ App Available on Nearly 900 LG TV Models

DID YOU KNOW that Disney+ is coming to smart TVs from LG Electronics? The highly anticipated new Disney+ app is now available on nearly 900 LG TV models produced 2016 through 2019 running the webOS smart TV platform. That means LG customers in certain countries can subscribe to Disney+ and start streaming its incredible content – all accessible in one convenient place – including movies and shows from:

Disney
Pixar
Marvel
Star Wars
National Geographic and more

In fact, the Disney+ app is available now on compatible LG TVs in the United States, Canada and the Netherlands. LG customers in Australia and New Zealand will receive the service next week with other markets to follow.

TREASURE TROVE: Smoothly integrated into LG’s webOS smart TV platform, Disney+ can easily be accessed through the Disney+ icon on the LG Home Launcher on compatible devices. Subscribers can choose from a treasure trove of high-quality on-demand content with unprecedented access to Disney’s incredible library of film and television entertainment as well as exclusive originals including feature films, shows, short-form content and documentaries – including the first live-action Star War series The Mandalorian – now streaming only on Disney+.

The wealth of Disney+ content includes popular films, documentaries and new-and-exclusive series. With over 35 Disney+ originals planned in the first year. Disney+ brings subscribers a plethora of compelling choices such as The Mandalorian, High School Musical: The Musical – The Series, The World According to Jeff Goldblum and the live-action remake of Lady and the Tramp, all available now to only Disney+ subscribers.

HDR AND MORE: With support for all major high dynamic range (HDR) formats, LG TVs provide optimal HDR picture quality complete with outstanding color, greater depth and stunning detail. Compatible with both Dolby Vision and Dolby Atmos, LG TVs deliver a cinematic viewing experience never before available for the home. The Disney+ app also works seamlessly with LG’s smart TV features including the platform-wide LG universal search and ThinQ AI. Further functionality and integration will be added in the near future to ensure a more comprehensive user experience for LG TV owners and Disney+ subscribers.

“The arrival of Disney+ to the streaming marketplace is an exciting opportunity for LG customers,” said Lee Sang-woo, vice president of corporate business strategy and content business at the LG Home Entertainment Company. “Both Disney and LG TVs support Dolby Vision and Dolby Atmos, so our customers can enjoy the very best content as they were intended to be seen and heard.”

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WHAT MAKES LG DUAL SCREEN THE PERFECT WORK-LIFE PHONE

As most of us have already learned, balancing work and life takes more than just a commitment or a promise. Technology has enabled us to “take work with us” with the help of a laptop or the cloud but even these solutions can be limiting. Inevitably you’ll find yourself outside without your trusty notebook or far from an internet café.

Luckily, technology continues to march forward, offering new solutions to old problems. One of these solutions is to make your smartphone – which is with you all the time – into a more productive work tool. Let’s take a look at how LG tackled this age-old dilemma.

Designed to be the ultimate multitasking tool, LG G8X^ThinQ with its Dual Screen is a device where fun and productivity happily coexist. Even when work intrudes on your personal time, you can still be productive even if you leave your bulky laptop behind. Sometimes work simply can’t be avoided. With LG Dual Screen, that urgent call from the office can be made less annoying.

Whenever Work Calls

Imagine this nightmare. The boss is on an important business trip and just called requesting your participation in a last-minute conference call. On your vacation! Without missing a beat, you sit in your study, open your LG G8X^ThinQ and Dual Screen and initiate a video call on one screen while scanning a report on the other. A half hour later, your clients are happy and so is your boss and you managed all this without your work laptop. Now you can get back to checking out what to do in the evening or posting your day’s adventures on Instagram.

Double Your Efficiency

With two generously proportioned screens, there are so many ways to be more efficient. For instance, when participating in a video call with Dual Screen, you can simultaneously collaborate with colleagues on a presentation while responding to urgent e-mails on the other display. Read restaurant reviews on one display while sending venue directions to a dinner date on the other. Two screens mean you can be twice as productive without spending twice the time.

Shortcut To Being a Polyglot

In today’s connected world, it’s not unusual to come across an interesting website or news article in a foreign language. With LG G8X^ThinQ and Dual Screen, understanding another language is no longer a challenge with the built-in Whale browser. Simply tap on the Space Translator button and Whale shows the original and translated content side by side. LG Dual Screen makes it easy to look like a polyglot.

Two Search Engines At Once

Use two search engines at the same time with Dual Search on Whale browser, born of the cooperation between LG and Naver. Harness the power of two to get the best answers to burning questions or to seek insight and information on a pair of topics by comparing the results from two search engines simultaneously. No more switching between tabs, no need to split one screen in two and most importantly, no more wasted time.

Your Thumbs Will Thank You

Still struggling to peck out a coherent message on your smartphone? Upgrade to the LG G8X^ThinQand Dual Screen combo and experience the expansive full-screen LG Smart Keyboard. With the comfortable 12cm wide keyboard, you can text and email with far less errors and typos. You’ll be able to rely less on that annoying autocorrect and your speed and accuracy will go through the roof!

Become A Scheduling Maestro

On a hectic day, scheduling can be a challenging whether you’re a salesperson or a full-time parent. With LG G8X^ThinQ and Dual Screen that challenge just got easier with My Pick App. Just set up your favorite application to automatically launch on the second screen when you open the phone for fast, easy access to your schedule, contact list or music playlists.

Blending your work and life has never been easier. At home, on the road or in the office, do more and do it better with the exciting new form factor from LG!

LG G8X THINQ & DUAL SCREEN: MOVIE & CHILL

https://www.youtube.com/watch?v=BGsfMkt-ZTQ&feature=emb_title

LG G8X THINQ & DUAL SCREEN:SEAMLESS WEB BROWSING

https://www.youtube.com/watch?v=tS2ytvsCoaI&feature=emb_title

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LG Files LTE Patent Infringement Lawsuits Against TCL

A Global Leader in LTE Patents, LG Takes Legal Action to
Prevent Unlicensed Use of Three Mobile Technologies

SEOUL, Nov. 11, 2019 — LG Electronics (LG) this week filed lawsuits against TCL, a Chinese handset manufacturer, in the German district courts of Mannheim and Düsseldorf, for infringing its LTE technology patents.

The lawsuits allege that TCL knowingly implemented technologies in its handsets that infringe three of LG’s standard essential patents that cover key areas of LTE handsets: minimizing the loss of packet transmission, control timers for uplink synchronization and interference reduction in the uplink synchronizing process.

The suits against TCL were filed only after numerous attempts were made by LG to remedy its concerns, to no avail. LG has successfully asserted its extensive LTE patent portfolio on a number of occasions in the courts by legally challenging the unlawful use of its technologies. As a result of recent legal action, BLU agreed to a licensing deal with LG and a German trial court ruled in favor of LG in three separate litigations against Wiko.

Aggressive investment in research and development has resulted in LG becoming a global technological leader in the mobile communication market, possessing one of the largest portfolios of standard essential patents. According to TechIPm, a professional IP research and consulting firm, LG ranked first in 4G (LTE/LTE-A) patents every year from 2012 to 2016. Germany-based market intelligence company IPLytics lists LG as the owner of 11 percent of all 5G standard essential patents issued to date.

“LG has long invested heavily in LTE innovation and when it becomes necessary, we take action to protect these important assets,” said Jeon Saeng-gyu, executive vice president of LG’s Intellectual Property Center. “As a leader in LTE technology, we have a responsibility to ensure that competition in the industry takes place fairly and legally. These lawsuits are aimed at protecting our investments and challenging the unlawful use of our vital assets and to safeguard the competitiveness of the industry for future innovation.”

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LG Honored With 2020 CES Innovation Awards

Official CTA Industry Recognition Program Again
Singles Out LG OLED TV for ‘Best of Innovation’ Award

SEOUL, Nov. 8, 2019 — The Consumer Technology Association (CTA™) is recognizing LG Electronics (LG) for groundbreaking innovations in technology and design with 2020 CES^® Innovation Awards – led by another Best of Innovation Award for LG OLED TV technology. This marks the eighth consecutive year that LG OLED TVs, home appliances and flagship smartphones all have received CES Innovation Awards, the official industry recognition for the most innovative products introduced at CES, the global stage for innovation.

CES Best of Innovation: For CES 2020, LG OLED TV technology is again being recognized with the CES Best of Innovation Award in the video display category, earning this highest honor in three of the past five years. LG, the world’s best-selling OLED TV brand, created the premium OLED TV category, which delivers perfect black, incredible color and unparalleled high-dynamic range capabilities.

LG Home Entertainment: Particularly noteworthy for 2020 are two Innovation Awards for one of the industry’s first NEXTGEN TVs to be unveiled at CES 2020 – an LG OLED TV incorporating the ATSC 3.0 next-generation standard, co-developed by LG. More details on the award-winning LG entertainment products – including 8K and 4K Ultra HD TVs, audio and computer products and more – will be announced at CES 2020 in January.

LG Home Appliances: CES 2020 Innovation Awards will go to a number of new LG home appliances, highlighted by an LG InstaView™ Door-in-Door® refrigerator with the industry-first Craft Ice™ feature, which reimagines home entertaining. Other award-winning LG home appliances include the second win for the LG Styler clothing care system with its black-tinted mirror front, an all-new portable LG PuriCare™ Mini air purifier and laundry innovations to be announced at CES.

LG Mobile Phones: Leading the company’s CES Innovation Awards for mobile devices is the groundbreaking LG G8X^ThinQ Dual Screen smartphone, which provides more control for scenarios where two identical OLED displays simply work better than one. Also receiving awards are the LG V50^ThinQ 5G smartphone designed to connect, stream, browse, play, share and experience more, without limits, and the LG G8^ThinQ with its refined minimalist design, innovative audio experiences, new camera hardware and software, and state-of-the-art touchless controls and biometric security features.

CES Innovation Awards: Owned and produced by CTA, the CES Innovation Awards program is an annual competition honoring outstanding design and engineering in consumer technology products across 28 product categories. An elite panel of industry expert judges, including members of the media, designers, engineers and more, reviewed submissions based on engineering qualities, aesthetic and design, functionality and consumer appeal.

The full list of LG’s CES 2020 Innovation Awards will be announced in conjunction with LG’s CES press conference at 08:00 PST on Jan. 6, 2020 in Las Vegas. Owned and produced by CTA, CES 2020 is the global stage for innovation where industry leaders and rising stars will come together Jan. 7-10 in Las Vegas to pioneer future innovation driving the ever-evolving tech industry. CES attendees will have access to the most transformative tech across various marketplaces, such as 5G, artificial intelligence, augmented and virtual reality, smart home, smart cities, vehicles, digital health and more.

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LG Newsroom