LG'S ROLLABLE OLED TV HIGHLIGHTS BOLD INSTALLATION AT MILAN DESIGN WEEK

LG’S ROLLABLE OLED TV HIGHLIGHTS BOLD INSTALLATION AT MILAN DESIGN WEEK

LG SIGNATURE OLED TV R model 65R9 displayed in the dark for the Redefining Space installation, with a model standing in front at Milan Design Week.

LG and Foster + Partners Highlight the Essence of Unique
OLED TV with “Redefining Space” Collaborative Artwork

Milan, Apr. 8, 2019 — In a unique partnership highlighting the intersection of technology and spatial design, LG Electronics (LG) and renowned architecture and industrial design firm Foster + Partners are collaborating on an art installation centered on the LG SIGNATURE OLED TV R (model 65R9) at Milan Design Week.

Introduced at CES 2019, LG’s rollable OLED TV is a genuine showstopper that redefines the relationship between a TV and the space it inhabits, serving as a reminder of the company’s commitment to design innovation. The product design philosophy of the rollable OLED TV leverages a new level of space integration and “freedom from walls”, serving as the catalyst for the Milan Design Week installation. The renowned British firm Foster + Partners worked closely with LG during the development of the rollable OLED TV to design the product’s external geometry and finish as well as specific internal mechanics.

Demonstrating a high level of spatial integration with the LG SIGNATURE OLED TV R as its centerpiece, the Redefining Space installation is a three-dimensional interpretation that demonstrates how light, technology and design intersect to illustrate new spatial possibilities with technology that changes forms at the touch of a button. Pairing the absolute contrast and natural color expression of LG’s unrivaled OLED display technology with the realistic sound of Dolby Atmos, the rollable OLED TV takes viewers on an immersive visual and auditory journey.

Designed to represent both a residence and a gallery, the exhibit illustrates how LG’s futuristic TV can transform a space from a large-screen home cinema when in Full View mode into an art showcase when the display is in Zero View, concealed in the brushed aluminum base. Light shimmering through the window-like cutouts in the walls of the installation mimics the way sunlight changes position and intensity throughout the day, evoking a sense of time passage. To express how LG’s technology adapts to the rhythms of life, the rollable display unfurls when the environment is bright and full of sound and disappears when the light and noises fade.

Visitors to this year’s Milan Design Week can experience Redefining Space featuring LG’s one-of-a-kind TV from April 9-14 at Superstudio Più in Milan, Italy.

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LG RELEASES PRELIMINARY EARNINGS FOR FIRST-QUARTER 2019

SEOUL, Apr. 5, 2019 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2019.

LG reported tentative consolidated revenues of nearly KRW 14.9 trillion in the first quarter of 2019 with an operating profit of KRW 899.6 billion. Sales and operating income are expected to be 1.4 percent and 18.8 percent lower, respectively, than the same quarter the previous year.

These figures are the tentative consolidated earnings based on K-IFRS and are provided as a service to investors prior to LG Electronics’ final earnings results. Details will be officially announced later this month.

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LIVING SPACE SOLUTIONS SHOWCASE AT LG INNOFEST EUROPE

An outside view of the LG Home in Madrid, Spain, the venue of LG InnoFest 2019 Europe.

After a successful visit to Sydney, the LG InnoFest roadshow made its way to Europe, stopping off in the beautiful and historic city of Madrid, Spain from April 02 until April 03. LG’s intelligent appliances and next-level premium lifestyle service, LG Home, captures the imagination of visitors and showcases the company’s ability to merge form and function for the ultimate in at-home convenience.

Hundreds of guests including European retailers, business partners and media are attending the Madrid show to witness the very latest from the lifestyle innovator. The tangible benefits of LG Home are on display for all those lucky enough to make their way to the scenic district of La Moraleja where LG has outfitted a home with an impressive selection of living space solutions headlined by LG ThinQ, LG SIGNATURE and LG Objet products.

Thoughtful features and functionality are staples of the cutting-edge solutions seamlessly integrated across the three floors of LG Home in La Moraleja. From the entrance to the living room, from the laundry to the kitchen, every part of the home demonstrates the inimitable ability of LG’s first-class products to blend effortlessly with any décor and architecture. On the second floor, visitors are greeted by the luxe stylings of LG SIGNATURE and LG Objet appliances while downstairs brings them up-close and personal with LG ThinQ products, which use the latest AI technology to deliver a tailored user experience. LG’s guests are being treated to a first-hand look at the recently unveiled LG V50^ThinQ5G and LG G8^ThinQ smartphones as well as the crowd favorite LG HomeBrew capsule-based craft beer maker and the stunning LG 8K OLED TV.

Attendees of InnoFest Europe 2019 also have the opportunity to take in a La Liga soccer match at the expansive Wanda Metropolitano Stadium, a venue that covers 88,000 square meters and serves as home of the globally renowned Atlético Madrid club. The game’s highlights are displayed on LG’s 360 LED ribbon board digital signage solution, the first of its kind in Europe. Visitors are able to follow the game action closely through the more than 1,000 LG TVs, audio systems and scoreboards installed throughout the stadium.

LG Home is a true reflection of LG’s desire to provide seamless, personalized living solutions. The unmistakable aesthetics and interconnectivity of its premium products are proving popular with discerning consumers the world over.

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LG BRINGS INTELLIGENT MANUFACTURING SOLUTIONS TO HANNOVER MESSE 2019

Models pose with the 6-axis robot utilizing Automated Guided Vehicle (AGV).

LG’s Innovative Solutions Open New Doors for the Manufacturing Industry

HANNOVER, Apr. 1, 2019 ― LG Electronics (LG), in conjunction with sister company LG CNS, is showcasing its leading manufacturing technologies through innovative solutions at Hannover Messe 2019 in Germany from April 1-5. With interests in numerous sectors ranging from industrial self-driving robots to an integrated platform for automated factories, LG is a major player at Hannover Messe, the world’s largest industrial technology exhibition with about 6,500 companies from 75 countries.

A highlight of the event from LG is Mobile Manipulator, an industrial self-driving robot developed to raise productivity and quality levels across countless intelligent automated factories. As a 6-axis robot utilizing Automated Guided Vehicle (AGV), Mobile Manipulator can carry out a wide range of useful actions such as transporting components, assembling products and conducting inspections while moving along a mapped-out area of the production line. Other industrial equipment compatible with the Mobile Manipulator – such as AI inspectors and vertically articulated robots – will also be on display in LG’s booth.

Visitors to LG’s exhibit at Hannover Messe 2019 will be introduced to MAVIN (Machine Learning-based Vision Inspection), LG’s AI solution for enhancing quality inspections. Utilizing the cutting-edge deep learning algorithms developed by LG’s Materials & Production Engineering Research Institute, MAVIN will have an accuracy rate of more than 99 percent when identifying faults on the product line for electronic components including displays, camera modules and electric vehicle batteries. This advanced solution is currently in operation at LG Electronics as well as other LG-affiliated companies.

LG is showcasing vertically and horizontally articulated robots developed by Robostar, a Korean industrial robotics company in which LG holds a 30 percent share. The horizontally-articulated SCARA (Selective Compliance Articulated Robot Arm) is used to transport and assemble components on production lines. Robostar’s 6-axis robots – similar to human arms and can move across 6 axes to transport, assemble and weld – are currently in operation in LG’s vehicle components plant in Incheon.

LG CNS is also unveiling Factova, an integrated platform for intelligent automated factories. Factova effortlessly lays the foundation for factory automation by integrating AI technology with big data gathered from manufacturing processes. Factova’s Cyber Physical System (CPS) enables the real-time monitoring of robots and facilities in a 3-dimensional virtual space. Combined with simulation technology on the production line, the platform guarantees safe control by predicting potential defects or collisions between robots and equipment. The upcoming exhibition in Hannover will provide the opportunity to both monitor and control an actual factory in real-time using Factova’s integrated platform for equipment control.

LG Electronics will further present a range of sensor products to assist workers and create safer working environments. For example, tVOC (total Volatile Organic Compound) Gas Sensor helps prevent gas leaks by warning the central control system of harmful gas. LG’s 3D ToF (Time of Flight) Sensor attached to self-driving AGVs accurately identifies obstacles, thus strengthening the safety and efficiency of the movement of robots. What’s more, Self-Powered Electric IoT Sensor detects current leakage or electric discharge in real-time.

“Hannover Messe is the perfect stage to demonstrate LG’s leadership in the field of industrial technology, showcasing our groundbreaking intelligent manufacturing solutions,” said Kim Byung-yeol, vice president of LG’s manufacturing division. “LG is pushing the frontiers of intelligent manufacturing solutions by building on LG’s existing advanced capabilities.”

Under this year’s theme of Integrated Industry–Industrial Intelligence, international pioneers across multiple industries will come together to showcase the transformative industrial technologies utilizing AI and machine learning of today, and tomorrow.

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LG EMERGES AS BIG WINNER AT 2019 RED DOT DESIGN AWARDS

Recognized Again for Excellence in Product Design with
29 Accolades Including Two “Best of the Best”

SEOUL, Mar. 27, 2019 ― LG Electronics (LG) was again recognized for its strength in consumer and industrial design, earning an impressive 29 product design accolades at this year’s running of the Red Dot Award. LG’s impressive collection includes two Best of the Best honors for its LG SIGNATURE OLED TV R and LG SIGNATURE bottom-freezer refrigerator. The Red Dot program is one of the longest-running, most respected industry competitions of its kind in the world with more than 5,500 submissions from 55 countries entering this year’s contest.

As the world’s first and only “rollable” TV, the LG SIGNATURE OLED TV R delivers the unmatched image quality of OLED in the smallest package possible, with the magical ability to disappear into a low-profile base when not in use. Named Best TV Product of CES 2019 and hailed by many industry experts as a new paradigm in television, the Best of the Best recognition from Red Dot is confirmation of LG’s innovation leadership.

LG SIGNATURE OLED TV R can instantaneously transform itself into three different modes for different content – Full View, Line View and Zero View. Each view allows customers to use the TV in ways that were impossible before the advent of OLED technology. The premium bloodline is clearly evident in the overall design, from the brushed aluminum casing to the quality wool speaker cover designed by Kvadrat of Denmark.

LG’s second Best of the Best honor was bestowed upon the LG SIGNATURE bottom-freezer refrigerator for making luxury synonymous with kitchen appliances. Central to the design is its 29-inch LCD screen which transforms into transparent glass with just two knocks to show what’s inside. Not only is this more convenient, this innovation saves energy by reducing the loss of cold air every time the door is opened to peer inside. With modularity in its DNA to better meet customer’s needs, the upper section of the refrigerator was designed to be replaced with the LG SIGNATURE wine cellar when available later this year.

These two flagship products were also honored earlier this month at the prestigious iF Design Award 2019 in Munich, Germany. The Red Dot judges praised LG SIGNATURE OLED TV R, calling it “a product offering new usage scenarios,” and heralding it as “the complete combination of technology and design.” They also noted that the functionality, design and ease-of-use of LG SIGNATURE bottom-freezer refrigerator design achieved “impressive harmony.”

In addition to the two Best of the Best wins, 27 other LG products including a number of OLED TVs (models Z9, E9, C9), LG Audio (model AJ7), Signature Kitchen Suite Oven Package, LG gram (model 17Z990) to name just a few, were recognized in the product design category for category-leading aesthetics, functionality and technological innovation.

“Being recognized by Red Dot is a tremendous honor and reaffirms our belief that great design can drive category leadership,” Noh Chang-ho, vice president and head of corporate design at LG Electronics. “We will continue to push the industry forward by delivering design innovation to our customers and showcasing what’s possible for the future.”

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LG “CREATOR’S STUDIO” EXTENDS A HELPING HAND TO VIDEO AUTEURS AT MWC 2019

A male journalist records a news video about the new technologies he found from MWC 2019 in the LG Creator’s Studio.

To support tech influencers from around the world, LG set up a “personal” studio in the middle of its busy stand at MWC 2019 to provide content creators the peace and quiet to produce content on site minus the crowd and the noise. This unique space allowed for the sharing of real stories with consumers through the voices of their favorite creators. Vloggers, YouTubers and social media mavens were provided with LG’s newly unveiled flagship smartphones, LG G8^ThinQ and LG V50^ThinQ 5G, along with Dual Screen, LG’s take on the expansive display trend for the 5G era.

At the largest mobile-related tech conference in the world, LG Creator’s Studio hosted content creators from all corners of the globe: Asia, Europe, the Middle East and the Americas. YouTubers, vloggers and social media influencers alike could focus solely on producing quality video content and imagery for their wide-reaching personal channels, in the quiet oasis in the middle of a noise, jam-packed trade show.

“At MWC 2019, we were extremely proud to present LG’s two new groundbreaking smartphones, each boasting a powerful multimedia performance ready to take our customers to the next level,” said Chang Ma, senior vice president and head of product strategy at LG Electronics Mobile Communications Company. “We wanted to express our appreciation to content creators the world over by providing workspace that ensured they need not compromise on quality during MWC.”

US-based tech reviewer Joshua Vergara spent time in the LG Creator’s Studio which “made producing premium content so much easier for creators like myself. To have a convenient on-site area providing perfect lighting and sound conditions for filming proved to be essential during our MWC experience.”

Lifestyle influencer Kenneth Albert said the Creator’s Studio had “everything an Instagrammer, YouTuber or video creator could possibly need or want,” and that he “felt at ease with the tools provided, allowing for some fantastic results.”

With 24 vloggers, YouTubers and social media creators stopping by the studio, a total of 30 inspiring videos were created and posted across the internet. Participants expressed appreciation for having access to a studio during the crowded annual event, a perfect space for creators to do what they do best.

Barcelona-based tech reviewer Marc Corredera was one of the busy influencers who found good use for the studio.

“I think it’s a fantastic initiative that I hope will continue into next year’s Mobile World Congress and beyond. I highly recommend LG keep spreading this unique experience to other events and in new ways.”

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LG’S LUXURY APPLIANCE PORTFOLIO HIGHLIGHTS

LG’s major presence at the 2019 Architectural Digest Design Show in New York City – an annual showcase of the very best in the high-end home design market – highlighted the expanded line of kitchen appliances sold under the ultra-luxury Signature Kitchen Suite brand. Featured products included the new 36-inch pro range with built-in sous-vide modality and integrated wine column refrigerators that redefine home wine storage and preservation.

The sequel to Signature Kitchen Suite’s award-winning, industry-first 48-inch Dual-Fuel Pro Range with built-in sous-vide (as well as induction and gas) on the cooktop, the new 36-inch counterpart is designed to provide more versatility for today’s forward-thinking Technicurean™ home chef.

Signature Kitchen Suite’s advanced new Integrated Column Wine Refrigerators are built on exclusive Wine Cave™ technology designed to significantly reduce vibration – a primary impediment to wine preservation, which causes chemical imbalances affecting the quality, flavors, aromas and texture.

Complementing the new wine refrigerators series is the True Sommelier App powered by Wine Ring, the first technology to learn consumer wine preferences and make recommendations, including food and wine pairings, for individuals and groups based on the wines stored in the user’s cellar.

In conjunction with the Architectural Digest Design Show, Signature Kitchen Suite launched the True Design Challenge competition to offer 15 professional designers, architects, builders, remodelers and dealers a unique opportunity to spotlight their best kitchen designs outfitted with Signature Kitchen Suite appliances.

For visitors, a world of design inspiration awaits at the design show, now in its 18^th year, running from March 21-24, 2019 in New York City.

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LG OLED TV Brings Home iF Gold Award for Design Excellence

Accolades for Four OLED TVs Along with Appliances Including
Signature Kitchen Suite and LG Objet for 16 Awards in All

SEOUL, Mar. 16, 2019 — A jury panel of 67 design experts convening in Germany awarded LG with 16 recognitions, among them the iF Gold Award for the LG OLED TV E9. Winners were announced last night in Munich at the iF Design Award 2019 ceremony. This year, 66 products were recognized with iF Gold Awards among 6,375 entries received.

LG OLED TV (model E9) secured the highest iF Gold Award for outstanding design that made the screen more expansive. The use of transparent glass at the bottom with the stand recessed far behind the display creates a more immersive viewing experience that draws the eyes to display. According to the iF judges, LG designed a TV where the screen appeared to “float in air,” the ultimate objective of every TV designer.

A wide array of OLED products such as LG SIGNATURE OLED TV R, 8K OLED TV, OLED TV and Transparent OLED Signage were recipients of iF awards this year. Most notable among iF Design Award recipients is the LG SIGNATURE OLED TV R, also known as the world’s only “rollable” TV for its ability to disappear into the low-profile base when not being viewed to maximize and simplify the living space.

Since 1953, designers and manufacturers have endeavored to win the renowned iF label for design. Conferred by the iF International Forum Design GmbH based in Hanover, the iF Design Award is recognized as one of the top three design awards in the world, alongside the Red Dot Design Award and IDEA (International Design Excellence Award). Winning an iF Design Award is confirmation of quality for outstanding design and exceptional customer service. For consumers and users, an iF Design Award is guarantee that the product displaying the mark is the best in its class.

“Great design is being able to anticipate the needs of our customers,” said Noh Chang-ho, vice president and head of corporate design at LG Electronics. “At LG, we will continue to introduce designs that exceed consumers’ expectations.”

iF Gold Award:

LG OLED TV (model E9)

iF Design Awards:

LG SIGNATURE OLED TV R (model R9)

LG SIGNATURE 8K OLED TV (model Z9)

LG OLED TV (model C9)

Transparent OLED Signage (model 55EW5F)

UltraWide 32:9 Monitor (model 49WL95C)

LG gram (model 17Z990)

LG Audio (model AJ7)

Soundbar (model SL9)

LG 4K CineBeam Laser 4K Projector (model HU85L)

LG Bottom Freezer (model GBB569NSAFB)

Signature Kitchen Suite Induction Cooktop, Steam Ovens and Coffee Machine

LG HomeBrew UX

LG Sensor Connect App

LG Global Store Management Guidebook

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LG INNOFEST OFFERS LIVING SOLUTIONS FOR A BETTER LIFE

An outside view of the LG Home in Sydney, the venue of LG InnoFest 2019 Asia-Pacific, there are attendees waving hands to the camera.

Lives today are more integrated with technology than at any point in history. Lifestyle trends and advancements in consumer electronics have seen the arrival of connected homes where devices can actually “talk” to one another.

Staying true to its innovation heritage, LG Electronics is taking things a step further with a premium service that encompasses its intelligent appliances and brings next-level convenience to the home front. LG Home is an exciting new concept that has been on display in Sydney, Australia on March 12 and 13 as part of LG InnoFest, the company’s annual roadshow celebrating innovation.

To showcase the full value of its premium lifestyle service, LG is demonstrating LG Home at a luxurious Sydney mansion during this year’s InnoFest. Guests can witness how the company is connecting the kitchen to the living room and the garden to create a living space that is personalized for each family member.

LG Home unifies the living environment through stylish, functional appliances that offer a personalized, constantly evolving user experience based on deep learning and contextual understanding. Seamless control via mobile apps and voice command is only part of the picture, with smart services and information sharing – even between devices – making daily chores such as meal preparation and laundry that much easier.

Hundreds of visitors to LG InnoFest are expected to experience LG’s newest innovations first-hand, including LG V50^ThinQ 5G and LG G8^ThinQ smartphones, LG HomeBrew capsule-based craft beer maker and breathtaking OLED TVs for 2019. LG’s strategy to Evolve, Connect and Open is reflected in the AI found in LG ThinQ products which improve contextual understand over time with accumulating interactions with users. The LG Objet collection marries functionality with form, introducing aesthetics and an extra dimension of luxury to create objets d’art in everyday appliances.

The InnoFest roadshow will continue its global journey in the weeks to come, giving customers in Europe, Africa, the Middle East and Latin America the opportunity to share in LG’s vision and zest for making life better.

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LG’S “INSPIRATION GALLERY” TAKES SXSW BY STORM

Image of the LG Inspiration Gallery at South by Southwest® (SXSW®) Texas.

LG Electronics Offers Exciting Preview of Inspirational,
Innovative Initiatives at Company’s First SXSW

AUSTIN, Texas, Mar. 8, 2019 — Engaging with thought leaders, tastemakers and tech mavens at South by Southwest^® (SXSW^®) for the first time, global lifestyle innovator LG Electronics (LG) is offering festivalgoers a sneak peek at future product concepts being developed to transform the way we live.

The LG Inspiration Gallery – open March 8 for 5 days in the heart of the SXSW action near the Austin Convention Center – will feature innovative LG technologies, ranging from a series of new AI robots and unique smart lighting solutions to the company’s first connected ice cream maker. Bringing LG’s “Innovation for a Better Life” mantra to life, the LG Inspiration Gallery also will showcase advanced new products previewed at CES^® 2019, including the world’s first rollable TV – LG SIGNATURE OLED TV R – and the new LG HomeBrew capsule-based craft beer maker.

On the opening day, the LG Inspiration Gallery will host a roundtable discussion on the customer benefits of open innovation. Featured speakers include Chul B. Lee, senior vice president and the head of the LG New Business Center, T.I. Cho, senior vice president and the head of the LG Convergence Center, and Kim Dong-su, CEO of LG Technology Ventures.

The South by Southwest Conference & Festivals celebrates the convergence of the interactive, film, and music industries. Fostering creative and professional growth, SXSW is billed as “the premier destination for discovery,” making this the ideal venue for LG to preview future innovations, according to Lee.

“South by Southwest, where the creative and technology communities converge, is like a giant focus group testbed for new products ideas and concepts,” said Lee. “LG’s participation at SXSW is the embodiment of our ambition for open innovation and our drive to continue breaking new ground,” he said.

Through anthropological and psychological research on trends, human behaviors and cultural codes from all over the world – conducted by an affiliated, independent multidisciplinary lab called Life Soft Research – the LG NBC exemplifies the company’s principles of open innovation, with designs strongly reflecting the opinions of employees and customers. LG HomeBrew, the innovative capsule-based device that allows consumers to create their own homemade craft beer, is an example of technology stemming from the in-depth work undertaken at LG NBC.

New Concept Robots and More

At SXSW, LG is showcasing the latest additions to its AI robot line, LG CLOi. The concept models illustrate the company’s wide-ranging efforts to develop robots that are capable of communicating and identifying with users.

Five new LG CLOi concepts are being shown for the first time with robots that recognize your emotional state and can express a variety of feelings including the four major emotions (joy, peace, sadness and anger); robots that recognize space, objects and can communicate with users; robots with new interfaces that simplify the smart home’s IoT hub; and robots that act as playmates for pets and children, and keep an eye on the home.

LG will also be displaying a prototype personal ice cream maker, snowwhite. Using specialized capsules that create delicious flavors and creamy textures, anyone will be able to make frozen delights to satisfy various preferences – from traditional ice creams to sorbets to gelatos, even frozen yogurts.

Unique Technologies

Catering to the SXSW creative community is a new audience-interaction concept for performances known as the fantastick. Revealed for the first time in the LG Inspiration Gallery, this unique Smart Lighting System concept helps create an emotional connection between the performers and the audience. Using the fantastick, the audience will become more than passive spectators and participate in performance art in new ways.

A wall clock named TIME + SPACE that not only tells the time but also provides useful information regarding weather updates and scheduling information, along with stunning earring-shaped wireless earphones, shine, which deliver excellent sound and can be worn as jewelry, are just some of the extraordinary technologies that LG will be showcasing.

Finally, a must-see highlight of the LG Inspiration Gallery is the LG SIGNATURE OLED TV R, the world’s first rollable TV – with a razor-thin 65-inch 4K Ultra HD flexible display that resembles a minimalist sculpture when hidden in the low-profile console cabinet in Zero View mode then magically rises to deliver a large-screen home cinema experience in Full View mode. The “R” in the new LG SIGNATURE OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button. LG’s game-changing rollable OLED TV was most-awarded TV from CES 2019.

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LG KICKS OFF GLOBAL ROLLOUT OF 2019 TV LINEUP

New OLED TVs with Deep Learning Technology Boosts Company’s Premium TV Leadership

SEOUL, Mar. 6, 2019 — LG Electronics (LG) announced today that its 2019 premium TV lineup featuring advanced OLED and NanoCell TVs will begin rolling out this week. This year, OLED models will make up 20 percent of the company’s high-end TV portfolio and with demand for OLED TVs expected to grow to 3.6 million units this year, 7 million units in 2020 and 10 million in 2021, LG expects to extend its leadership in the premium TV segment. Customers in South Korea and the United States will be the first to be able to take home a 2019 LG TV starting this month with availability in key markets of Asia, Europe and South America to follow soon thereafter. Specific pricing and model availability dates in each region will be announced separately.

Featuring a wider range of screen sizes up to 86 inches, this year’s OLED and NanoCell LCD TVs from LG will offer upgraded AI picture and sound quality thanks to the company’s advanced second generation α (Alpha) 9 Gen 2 intelligent processor and deep learning technology. New LG TVs will receive an upgrade mid-year to support Apple AirPlay 2 and Apple HomeKit for easy streaming of video and audio content and connectivity to Apple’s smart home products. 2019 LG TV owners can also expect to receive a firmware update that will add Amazon Alexa support to complement Google Assistant which is included out of the box, making LG the only TV brand to provide support for both leading AI platforms without the need for additional hardware.

The α9 Gen 2 processor in LG’s W, E and C series of OLED TVs elevates picture and sound quality with deep learning technology and access to an extensive database of visual information. This allows the processor to optimize the images by recognizing source quality and implementing the best algorithm to display a stunningly real image. The processor also analyzes ambient conditions to achieve the optimal level of screen brightness.

LG’s 2019 home entertainment lineup is led by its industry leading OLED TVs in a variety of screen sizes: W9 (model 77/65W9), E9 (model 65/55E9), C9 (model 77/65/55C9) and B9 (model 65/55B9). The world’s first 8K OLED TV (model 88Z9) expands LG’s premium TV portfolio while NanoCell, the company’s most advanced LED TV offering, will deliver stellar picture quality, vibrant images, accurate colors and wider viewing angles all in a sleek package with ultra-thin bezels and in more large-screen options this year than ever before. Select 2019 OLED and NanoCell models support HDMI 2.1 for the viewing of 4K content at a fast 120 frames per second as well as offering 4K high frame rate (4K HFR), automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

Moreover, 2019 TVs from LG intelligently adjust content compatible with Dolby Vision to ensure an outstanding HDR experience, even in brightly lit conditions. The α9 Gen 2 also fine-tunes audio according to content type, making movie and TV dialogue easier to understand and delivering crisp, clear vocals in songs. While the AI can adjust audio settings to ideal levels based on the environment, users can also make manual adjustments if they wish. LG’s flagship TVs again feature Dolby Vision for an outstanding HDR experience and Dolby Atmos for realistic, immersive audio.

LG’s NanoCell range for 2019 comprises fourteen AI-enabled models, available in sizes varying from 49 to 86 inches.^* Other LG TV models in the lineup for this year include the 8K OLED TV (model 88Z9) and the one-of-a-kind rollable LG SIGNATURE OLED TV R (model 65R9) which wowed audiences at CES earlier this year.

“LG continues to push the boundaries of TV technological innovation, as can clearly be seen from our premium TV lineup for 2019,” said Brian Kwon, president of Mobile Communications and Home Entertainment companies. “LG’s advanced AI technologies to improve picture and sound enrich and expand the viewing experience.”

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* Models 75SM99, 65/55SM95, 86/75/65/55SM90, 75/65/55/49SM85 and 65/55/49SM80.

LG UNVEILS TWO GROUNDBREAKING SMARTPHONES AT MWC TO USHER IN NEW ERA OF MOBILITY

The front view of the LG V50 ThinQ 5G connected to the LG Dual Screen, with the Asphalt 9 Legends game on the top and LG Game Pad on the bottom, next to the LG G8 ThinQ

LG V50^ThinQ 5G Brings Blazing Fast 5G Experience to Consumers While
LG G8^ThinQ Elevates Smartphone Fundamentals and Introduces Advanced Biometrics

BARCELONA, Feb. 24, 2019 — LG Electronics (LG) is capturing the imaginations of consumers the world over at Mobile World Congress 2019 with the simultaneous unveiling of its newest G and V series flagship smartphones. At the Center de Convencions Internacional de Barcelona (CCIB) in Barcelona, LG introduced its first 5G phone, LG V50^ThinQ5G, alongside the new LG G8^ThinQfor a double dose of excitement.

The Perfect Smartphone for the 5G Era

Giving consumers the ability to enjoy all 5G has to offer as soon as service becomes available, the groundbreaking LG V50^ThinQ5G has been carefully crafted to provide an exceptional user experience. LG’s first 5G handset will exceed expectations, offering uncompromising reliability and allowing users to experience high-quality content at 5G speeds, expected to deliver up to 20 times the speed of 4G.

LG has gone all out to boost the display and audio performance of LG V50^ThinQ 5G. A 6.4-inch QHD+ OLED FullVision Display with 19.5:9 aspect ratio offers users a heightened sense of immersion whether they’re viewing a video or enjoying a game.

Audio has been upgraded to produce a superb stereo performance that can be enjoyed with or without headphones. With DTS:X technology onboard, LG V50^ThinQ 5G allows users to experience surround sound that enhances the quality of any content to create a realistic soundscape with amazing clarity and depth. The phone also supports Qualcomm® aptX™ and aptX HD audio technology for premium Bluetooth audio quality and low latency ideal for immersive listening experiences over headphones or earbuds.

LG’s 5G smartphone features optical innovations that enable users to take extraordinary pictures and videos of the highest quality. Looking beyond still images, LG implemented Video Depth Control in both the front and rear cameras to ensure that moving subjects remain in focus. By analyzing distance and depth with Dual FOV technology, users can capture exactly what they see making it possible to produce videos that look incredibly polished and professional.

LG’s first 5G device is powered by the newest Qualcomm^® Snapdragon™ 855 Mobile Platform with the Snapdragon X50 5G modem and LG’s optimized software to deliver the advanced processing power required for 5G. The phone is also equipped with a 4,000mAh battery, 20 percent larger than in the V40^ThinQ, and a new Vapor Chamber heat-dissipation system which is more effective than conventional heat pipes to keep internal temperatures low and support sustained apps processing performance even when multitasking.

Inheriting the V series’ thin, stylish design, the LG V50^ThinQ 5G is only 8.3 millimeters in thickness and weighs only 183 grams. To maintain its sleek profile with uninterrupted lines, the rear lens housing on the new V smartphone are completely flush with the back of the phone. All this is achieved without sacrificing the durability of the LG V50^ThinQ 5G, which continues to comply with 14 U.S. military MIL-STD 810G standards.

In preparation of the rollout of its first 5G phone, LG is partnering with 10 major carriers in markets where 5G service will be launched this year, including the United States, South Korea, Australia as well as a number of European countries.

Dual Screens for Richer 5G Experience

To take user immersion and convenience to new heights with its first 5G smartphone, LG developed Dual Screen as an optional accessory for the LG V50^ThinQ 5G. Designed to resemble a cover case, Dual Screen opens up to give LG V50^ThinQ 5G owners a second 6.2-inch OLED display for double the viewing, gaming and multitasking experience. The Dual Screen display and the LG V50^ThinQ 5G can be used independently, allowing for many interesting usage scenarios. For example, users can watch a movie on one screen while simultaneously searching IMDB on the other.

With Dual Screen attached, an icon appears on the display of the LG V50^ThinQ 5G which can be tapped to power on the second display or switch effortlessly between the two screens. A multi-window feature divides each screen in two, making it possible to display and use multiple applications at the same time. In select games, the Dual Screen can be used as a dedicated controller, resolving the age old problem of thumbs getting in the way of the action. The Dual Screen can be positioned in two convenient angles – 104 and 180 degrees – and because it runs off the phone’s battery, there’s no need to charge it separately.

A Fresh Mobile Experience

LG G8^ThinQ carries on the tradition of offering consumers worldwide a palette of convenience-enhancing features with a focus on delivering advanced optics and audio capabilities. What’s more, the subtle, understated design philosophy that discards all nonessential design elements gives the LG G8^ThinQ an undeniably stylish appearance. Flawless aesthetics are not limited to the front of the device as its zero-protrusion rear camera creates a satisfyingly smooth surface. Crystal Sound OLED, an audio advancement that uses the smartphone’s display as a speaker diaphragm, eliminates the need for a front speaker, adding to the minimalist aesthetic.

LG G8^ThinQ is the world’s first smartphone with advanced palm vein authentication, made possible by the combination of the ToF Z Camera and infrared sensors. More secure than fingerprint recognition technology, LG’s Hand ID identifies owners by recognizing the shape, thickness and other individual characteristics of the veins in the palms of their hands. Simply placing a pre-registered hand in front of the front-facing camera for a split second is all it takes to unlock the LG G8^ThinQ and all its content.

The advanced Z Camera comes into play again when capturing eye-catching selfies in portrait mode. Z Camera measures infrared rays reflected off subjects to calculate depth faster and more accurately than other image sensors, making exciting features such as Face Unlock possible. Because Z Camera sees objects in 3D, Face Unlock is impossible to fool with two dimensional images of a face as photographs have no depth. What’s more, ToF technology in LG’s Z Camera isn’t affected by ambient light so accuracy is unaffected by light from external sources. With multiple forms of biometric authentication, LG is delivering more options for smartphone security than any other smartphone manufacturer, allowing consumers to choose which option is more convenient for them given the circumstance.

The Z Camera is also implemented to advance the user experience with Air Motion. Without touching the phone – useful especially when driving – users can answer or end calls, take screenshots, switch between applications or adjust the volume. Controlling the LG G8^ThinQ is as simple as waving a hand or pinching the air, increasing convenience for active consumers when wearing gloves or swimming.

Unlike existing cameras capable of distinguishing only the subject and the background, the front-facing camera in the LG G8^ThinQ measures the distance between the subject and the camera in millimeters to control the intensity of the background blur up to 256 levels for selfies with more depth. With an image sensor of 1.22μm (approximately 10 percent larger than in the LG V40^ThinQ), the LG G8^ThinQ can produce a much cleaner image that is also even faster with Auto Focus.

Video Portrait makes its debut on the LG G8^ThinQ, giving users control of bokeh while filming video in Portrait Mode with the rear camera. By analyzing distance and depth with Dual FOV technology, users can capture exactly what they see making it possible to produce videos that look incredibly polished and professional.

Beyond optics, LG G8^ThinQ excels when it comes to multimedia performance as the first G series device from LG to feature OLED display technology. The large QHD+ FullVision Display measures 6.1-inches with 564 pixels per inch, allowing for an incredible amount of detail.

High-end sound comes standard with LG smartphones and the LG G8^ThinQ is no exception, with the bass-loving Boombox Speaker now capable of stereo output. Realistic surround sound is made possible with DTS:X, while a 32-bit Hi-Fi Quad DAC delivers unmatched sound details. LG G8^ThinQ also supports Master Quality Authenticated (MQA) technology, allowing for compressed high-resolution audio streaming without compromising sound quality. Tuned in collaboration with Meridian Audio, LG G8^ThinQ is a worthy addition to LG’s legacy of audio excellence.

G Series Option for Everyone Else

Another member of LG’s G family will be available in the months following MWC for markets seeking something unique in a package that offers a premium fit and finish without sacrificing performance or the premium essentials that make the LG G8^ThinQ so special. The LG G8S^ThinQ features Qualcomm’s fast Snapdragon 855 Mobile Platform mated to a vibrant 6.2-inch OLED display powered by a robust 3,350mAh battery. Three rear-facing cameras, dedicated night shot mode and low-light HDR technology makes this device a content creation powerhouse while Z Camera allows for enhanced security with Hand ID and Face Unlock. Air Motion, precise depth-of-field and stereo speakers round out the package that is bound to appeal to customers looking for a G8 experience at a competitive price.

MWC 2019 attendees are encouraged to visit LG’s booth in Hall 3 of Fira Gran Via from February 25-28 for more information on LG’s newest smartphones as well as other exciting mobile innovations.

Key Specifications:

LG V50^ThinQ5G

Chipset: Qualcomm^® Snapdragon™ 855 Mobile Platform with Snapdragon X50 5G Modem
Display: 6.4-inch 19.5:9 QHD+ OLED FullVision (3120 x 1440 / 538ppi)
Memory: 6GB RAM / 128GB / microSD (up to 2TB)
Camera:
– Rear: 16MP Super Wide (F1.9 / 1.0μm / 107˚) / 12MP Standard (F1.5 / 1.4μm / 78˚) / 12MP Telephoto (F2.4 / 1.0μm / 45˚)
– Front: 8MP Standard (F1.9 / 1.12μm / 80˚) / 5MP Wide (F2.2 / 1.12μm / 90˚)
Operating System: Android 9.0 Pie
Size: 159.2 x 76.1 x 8.3mm
Weight: 183g
Network: 3G / 4G LTE-A / 5G
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5 / NFC /
USB Type-C (USB 3.1 Compatible)
Color: Astro Black
Other: Full-range Stereo Speakers / Boombox Speaker / AI CAM / Google Lens / Google Assistant / Super Far Field Voice Recognition / 32-bit Hi-Fi Quad DAC / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Face Recognition / Fingerprint Sensor / Qualcomm^® Quick Charge™ 3.0 Technology / MIL-STD 810G Compliance / FM Radio

Dual Screen for LG V50^ThinQ5G

Display: 6.2-inch FHD+ OLED FullVision (2160 x 1080)
Size: 161.6 x 83.4 x 15.5mm
Weight: 131g
Contact Type: Pogo Pin (3)
Color: New Aurora Black

LG G8^ThinQ

Chipset: Qualcomm^® Snapdragon™ 855 Mobile Platform
Display: 6.1-inch 19.5:9 QHD+ OLED FullVision (3120 x 1440 / 564ppi)
Memory: 6GB RAM / 128GB / microSD (up to 2TB)
Camera:^*
– Rear: 16MP Super Wide (F1.9 / 1.0μm / 107˚) / 12MP Standard (F1.5 / 1.4μm / 78˚) / 12MP Telephoto (F2.4 / 1.0μm / 45˚)
– Front: 8MP Standard (F1.7 / 1.22μm / 80˚ with AF) / Z Camera (ToF Technology)
Battery: 3500mAh
Operating System: Android 9.0 Pie
Size: 151.9 x 71.8 x 8.4mm
Weight: 167g
Network: 3G / 4G LTE-A
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5 / NFC /
USB Type-C (USB 3.1 Compatible)
Biometrics: Hand ID / Face Unlock / Fingerprint Sensor
Colors: Carmine Red / New Aurora Black / New Moroccan Blue
Other: Air Motion / Boombox Speaker + Crystal Sound OLED Stereo Speaker / AI CAM / Google Lens / Google Assistant / Super Far Field Voice Recognition / 32-bit Hi-Fi Quad DAC / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Qualcomm^® Quick Charge™ 3.0 Technology / MIL-STD 810G Compliance / FM Radio

LG G8S^ThinQ

Chipset: Qualcomm^® Snapdragon™ 855 Mobile Platform
Display: 6.2-inch 18.7:9 FHD+ OLED FullVision (2248 x 1080)
Memory: 6GB RAM / 64GB or 128GB
Camera:
– Rear: 13MP Wide / 12MP Standard / 12MP Telephoto
– Front: 8MP Standard / Z Camera (ToF Technology)
Battery: 3550mAh
Other: Hand ID / Face Unlock / Air Motion / Stereo Speakers

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* Camera configuration differ by market and mobile operator.

LG TO BRING HANDS-FREE HOME APPLIANCES WITH VOICE RECOGNITION TO MORE HOMES AROUND THE WORLD

Woman looking up at a black LG air conditioner with a sign that says “Hey Google, turn on the air conditioner”

Aggressive Strategy and Strong Partnerships Key to AI Leadership in Appliance Space

SEOUL, Feb. 21, 2019 — LG Electronics (LG) will aggressively expand its voice recognition-enabled smart home appliances this year, with more than two dozen markets expected to be on board by the start of the second quarter. With the company’s valued artificial intelligence (AI) partners Google and Amazon expanding sales of AI speakers globally, LG anticipates a simultaneous increase in demand for appliances supporting voice recognition. Millions more LG home appliance owners across the world will enjoy a smooth, connected smart life that includes some of the world’s popular home products.

Consistent with its open strategy for enhancing global users’ daily lives through open partnerships, open connectivity and open platforms, LG will continue to work closely with valued AI partners Google and Amazon to deliver more integration to LG customers. Through Google Home and Amazon Alexa, LG will expand voice recognition support of its home appliance products to 21 countries by April, beyond the current six markets.^*

LG offers an extensive lineup of smart home appliances, including premium washing machines, dryers, refrigerators, ovens, dishwashers, vacuum cleaners, air purifiers and Styler. Using conversational voice commands, users can effortlessly control their LG appliances and monitor their operation for smart home convenience. With just one sentence, users can connect Google Home or Amazon Echo to the full range of incredible smart features available to LG appliance owners. For example, users can check the time remaining on their washing machine’s cycle, adjust the temperature of the air conditioner and check on dinner in the oven, all with simple verbal commands.

“We look forward to giving our valued customers around the world the chance to experience next-level ease and convenience when using their LG appliances,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “Our aggressive strategy and drive for excellence will bring voice-enabled AI to more homes this year than any other manufacturer and this is something we are immensely proud of.”

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* Voice recognition support currently available in the U.S., Germany, U.K., Korea, Canada and Australia.

DESIGNED WITH SOLID FUNDAMENTALS, NEW LG Q AND K SERIES ARE DESIGNED TO IMPRESS

The front and rear view of the LG Q60 in New Moroccan Blue, the LG K50 in New Platinum Gray and LG K40 in New Moroccan Blue

Advanced User Experience and Exceptional Price
Make These New Smartphones Easy to Love

SEOUL, Feb. 20, 2019 — At MWC 2019, LG Electronics (LG) will reveal three new consumer-friendly smartphones designed for those seeking advanced mobile devices without compromising usability. The LG Q60, LG K50 and LG K40 boast premium features, advanced technologies and stylish design, all without breaking the bank.

Redefining Usability

With these new mid-range beauties, LG is offering large, high-quality displays and AI-powered functionality to consumers who traditionally had to settle for less. Each device features LG’s HD+ FullVision displays – 6.26-inch for the LG Q60 and LG K50 and 5.7-inch in the LG K40. The front-facing camera in the LG Q60 and LG K50 is located in a water drop cutout to make maximum use of the FullVision display for comfortable viewing, playing and communicating while slim bezels make all three phones comfortable to hold and use one-handed.

To ensure superior user experience, the LG Q60, LG K50 and LG K40 all feature AI functions typically found in flagship smartphones. AI CAM magically recognizes objects it sees and recommends the ideal shooting mode for the best results. And a dedicated Google Assistant button gives users immediate access to the most widely-used virtual assistant on smartphones today.

Advanced Audio with DTS:X

With DTS:X 3D Surround Sound delivered through quality earphones, all three devices are sure to please even diehard audio aficionados. This high-end audio technology convincingly simulates a 7.1-channel surround sound system to make any content more immersive when playing games, streaming movies or enjoying today’s top hits.

Solid Fundamentals and More

To maximize everyday usability of the Q and K series, LG engineers focused on maximizing the two basics features that today’s smartphone customers covet the most: battery life and camera performance.

In addition to its impressive 13MP front camera, the LG Q60 sports three rear cameras: 16MP with Phase Detection Auto Focus (PDAF), 5MP with Super Wide Angle and a 2MP shooter with Depth Sensor that captures a sharp image of the subject while leaving the background blurred. With four unique lenses at their disposal, Q60 owners can take perfect shots every time, no matter how challenging the subject or the environment.

Both the LG Q60 and LG K50 are powered by a 3,500mAh battery for longer sessions of news reading, gaming or content streaming. At 3,000mAh, the battery in the smaller LG K40 is more than robust enough to provide a full day of use between charges.

Visitors to LG’s booth at MWC from February 25-28 can experience the new Q and K series smartphones along with other exciting mobile innovations for themselves.

Key Specifications:

LG Q60

Chipset: 2.0 GHz Octa-Core
Display: 6.26-inch 19:9 HD+ FullVision Display
Memory: 3GB RAM / 64GB ROM / microSD (up to 2TB)
Camera:
– Rear: 16MP with PDAF / 2MP with Depth Sensor / 5MP with Super Wide Angle
– Front: 13MP
Battery: 3,500mAh
Size: 161.3 x 77 x 8.7mm
Network: LTE / 3G / 2G
Others: DTS:X 3D Surround Sound / AI CAM / MIL-STD 810G Compliance / Fingerprint Sensor / Google Assistant Button

LG K50

Chipset: 2.0 GHz Octa-Core
Display: 6.26-inch 19.5:9 HD+ FullVision Display
Memory: 3GB RAM / 32GB ROM / microSD (up to 2TB)
Camera:
– Rear: 13MP with PDAF / 2MP with Depth Sensor
– Front: 13MP
Battery: 3,500mAh
Size: 161.3 x 77 x 8.7mm
Network: LTE / 3G / 2G
Others: DTS:X 3D Surround Sound / AI CAM / MIL-STD 810G Compliance / Fingerprint Sensor / Google Assistant Button

LG K40

Chipset: 2.0 GHz Octa-Core
Display: 5.7-inch 18:9 HD+ FullVision Display
Memory: 2GB RAM / 32GB ROM / microSD (up to 2TB)
Camera:
– Rear: 16MP with PDAF
– Front: 8MP (LED Flash)
Battery: 3,000mAh
Size: 153.0 x 71.9 x 8.3mm
Network: LTE / 3G / 2G
Others: DTS:X 3D Surround Sound / AI CAM / MIL-STD 810G Compliance / Fingerprint Sensor / Google Assistant Button

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LG EXCLUSIVE SPONSOR OF AFF UNDER-22 FOOTBALL TOURNAMENT

A world map that indicates the geographical and linguistic variations in naming the soccer

Whether you call it football, soccer, fútbol or calcio, there is no argument that it is the most popular sport in the world, played in more than 200 countries.

Photo Credit: https://bit.ly/2dkCZmg

Long dominated by teams in Latin America and Europe, LG Electronics is providing support to the sport in Asia, via a deal to be the title sponsor of the ASEAN Football Federation (AFF) U22 Championship, Southeast Asia’s Youth Championship.

The rebranded AFF U22 LG CUP 2019 will be contested by athletes all under the age of 22 playing for eight teams from across the region: Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Thailand, Timor-Leste and Vietnam. A prelude to the 30th Southeast Asian (SEA) Games and 2020 Asian Football Confederation (AFC) U-23 Championship, the 16 matches will be held at Phnom Penh National Olympic Stadium in Cambodia from February 17 to 26.

LG is hosting viewing parties at popular sport bars throughout Southeast Asia to give fans space to cheer on their favorite teams while enjoying the matches on LG OLED and NanoCell TVs which produce vivid, natural colors that look stunning from any angle. Viewing party attendees can submit photos of themselves enjoying the matches for a chance to win valuable prizes.

To allow football fans a chance to experience the excitement of LG products up close, a temporary showroom was set up near the entrance of Phnom Penh National Olympic Stadium with LG premium products including TVs, soundbars and other audio products to enhance sports viewing experience in the home. LG is also promoting the matches at major retailers throughout the region with product giveaways at designated locations.

All 16 AFF U22 LG CUP 2019 matches will be broadcast live in the teams’ home countries via broadcast or satellite with customers and fans alike following the action, many on their top-of-the-line LG home entertainment systems. Regardless of your favorite home entertainment brand, stay tuned to find out who finishes on top!

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LG Newsroom