LG BRINGS ULTRA ELEGANCE TO HOMES WITH EUROPEAN DEBUT OF SIGNATURE KITCHEN SUITE

A kitchen consisting of SIGNATURE KITCHEN SUITE collection in black backdrop with brick walls

Premium High-end Built-in Kitchen Appliance Lineup Features
High Craftsmanship, Advanced Technology, Exceptional Convenience

SEOUL, Aug. 22, 2018 — At this year’s IFA in Berlin, LG Electronics (LG) is set to unveil a Signature Kitchen Suite designed specifically for the European market, featuring a lineup of ultra-premium built-in kitchen appliances designed to satisfy the discerning demands and needs of the sophisticated European culinary lifestyle.

Signature Kitchen Suite features intelligent built-in kitchen solutions in its own dedicated outdoor exhibit in Sommergarten, Berlin Messe, outside LG’s main exhibit in Hall 18. Designed to resemble a floating garden in an urban oasis, this informative and interactive exhibition zone will showcase the details of the lineup at Europe’s largest trade show for appliances and consumer electronics.

Signature Kitchen Suite ushers in a new opportunity in the European high-end kitchen market. LG’s industry-leading expertise, technical know-how and design leadership were employed in the development of the product line. The compact nature of many kitchens in Europe created a demand for built-in appliances that use existing space more creatively and efficiently. Being competitive in the high-end built-in kitchen appliance segment is important to LG’s business strategy due to Europe’s strong position in the premium home appliance market. SIGNATURE KITCHEN SUITE will make its European debut later this year in Italy with other key markets in the region to follow.

Signature Kitchen Suite embodies the spirit of expert craftsmanship, innovative design, high performance, enhanced utility and premium service. That’s why for its European launch, LG is collaborating with premium Italian kitchen design experts Valcucine and Arclinea for the perfect combination of form and function. Working with Valcucine and Arclinea allows SIGNATURE KITCHEN SUITE to seamlessly actualize the concepts of minimalism, hidden and automation. The new suite is designed to integrate perfectly within existing spaces to form the fine culinary environment that meets the diverse tastes of the European consumer and works with both bespoke as well as standard kitchen appliances. SIGNATURE KITCHEN SUITE will be available in a range of designs from elegant panel finishing and minimized luxury to sleek stainless steel and a more natural, contemporary theme.

A dazzling culinary experience awaits with Signature Kitchen Suite. The full package includes an oven, induction cooktop, refrigerator, dishwasher, wine cellar and espresso machine. Homeowners will be amazed by the oven’s many advanced capabilities, such as its ability to create healthy and delicious dishes with its advanced steam and convection cooking features, ProHeat™ to evenly distribute heat throughout the oven and Speed Clean™ for fast and easy cleanup of splatters and baked-on food residue. LG will be unveiling for the first time a lineup of wine cellars to complement the European SIGNATURE KITCHEN SUITE, new wall-mounted oven series with glass finishing and seamless design style, and a powerful dishwasher utilizing high-temperature steam.

Smart Wi-Fi connectivity ensures that Signature Kitchen Suite appliances are fully compatible with AI platforms such as Google Assistant and Amazon Alexa. Smart connectivity allows users the power to get more done remotely, such as: searching for recipes using apps such as Innit, SideChef and Drop; sending recipes directly to the oven; preheating the oven from afar, setting the right cooking mode as well as monitoring all operations in the kitchen.

“We are excited about bringing our Signature Kitchen Suite premium home appliances to the very discerning European market this year,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “We’re confident that the combination of our proven smart technology and our high-end appliances will give established European brands in this category a run for the money.”

Visitors to Messe Berlin this IFA are encouraged to stop by the Signature Kitchen Suite outdoor exhibit in Sommergarten to see the ultra premium built-in appliances up close.

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LG BRINGS GOOGLE CONVENIENCE TO POPULAR WEARABLE WIRELESS AUDIO PRODUCT TONE SERIES

The top view of the LG TONE Platinum SE in Black, Gold and Blue, side-by-side

New TONE Platinum SE Offers Google Translate
and Other AI Features at the Press of a Button

SEOUL, Aug. 21, 2018 — The latest and most advanced wearable wireless audio products from LG Electronics (LG) will be unveiled at IFA 2018, highlighted by LG TONE Platinum SE (model HBS-1120) with a dedicated Google Assistant button and LG TONE Ultra SE (model HBS-835S) featuring an external speaker.

The LG TONE Platinum SE is the first TONE model to offer Google Assistant and real time translation at the press of a button with Google Translate. Users can activate Google Assistant without having to first say “OK Google” for access to faster, more responsive AI. This benefit become apparent when using services such as Google Translate. Without the need to always invoke a trigger phrase, communicating in another language is faster and more natural.

LG audio engineers developed a hybrid unit consisting of a balanced armature and a dynamic driver, a combination usually found in-ear units used by professional musicians. The balanced armature unit generates clear high-frequency sound while the dynamic drivers deliver robust bass. LG’s newest earphones are available in black, blue and gold.

Another new device, LG TONE Ultra SE, features an external mono speaker in addition to earbuds. With the external speaker, users can make calls and listen to music without blocking out ambient sounds, ideal when one needs to be aware of the surroundings. Both the LG TONE Platinum SE and LG TONE Ultra SE feature dual MEMS microphone for superb call clarity and support for the Tone & Talk smartphone app.

“LG brought a new paradigm to wearable audio products with smart features of our successful TONE series and we continue to innovate with our latest models,” said Kim Tae-gyun, head of LG’s Companion Device Business Division. “We are committed to delivering more great wearable audio products to consumers worldwide.”

Visitors to LG’s IFA booth in Hall 18 of Messe Berlin from August 31 to September 5 will have a chance to experience the TONE series of earphones up close. Additional details including price and purchase locations will be announced locally at the time of availability.

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EXPANDED LG XBOOM AUDIO LINEUP TAKES CENTER STAGE AT IFA 2018

With 35 Percent Global Market Share in Mini Components and All-in-One,
LG’s XBOOM Positioned to be Powerful Player in New Categories

SEOUL, Aug. 20, 2018 — At IFA 2018 in Berlin, LG Electronics (LG) will unveil its expanded lineup of XBOOM audio products which in addition to mini components and all-in-one products, now also include XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers. The XBOOM name has always stood for powerful sound in a festive environment which has contributed to its 35 percent global market share among mini components and all-in-one audio categories.

On its 60^th anniversary, LG is aggressively driving its audio strategy by focusing first and foremost on sound quality, investing heavily in a wide range of R&D initiatives. One of these efforts is the partnership with Meridian Audio, whose technology is implemented in LG XBOOM products. As the company behind the world’s first digital active loudspeaker and industry’s first audiophile-quality compact disc player, Meridian has played a fundamental role in the development and implementation of revolutionary audio technologies such as Master Quality Authenticated (MQA) and also served as the exclusive audio brand for premium carmakers such as Land Rover, McLaren and Jaguar.

The XBOOM mini component (model CK99) and all-in-one (model OK99) are crowd favorites with thundering output starting at 1,800 watts and topping off at 5,000 watts for a lively party atmosphere. The Pro DJ Wheel allows anyone to become a DJ with creative mixing and scratching functions and fun lighting effects. Karaoke fans can eliminate the vocal track from almost any song adjust the pitch with Voice Canceller and Key Changer while the Grab & Move handle and casters of the LG OK99 takes the definition of “portable audio system” to a whole new level.

The addition of XBOOM Go (models PK3/PK5/PK7) allows even more music lovers to enjoy the benefits of LG’s audio expertise. XBOOM Go embraces the brand’s heritage of powerful sound and party fun and is designed to captivate listeners with both unmatched quality and user convenience. With Meridian’s advanced audio technology, XBOOM Go speakers deliver clear treble and enhanced bass as well as exceptionally powerful, accurate sound despite their compact size.

And XBOOM Go is the first wireless speaker to support aptX™ HD from Qualcomm for superb lossless 24bit/576kbps hi-res streaming audio that satisfies highly demanding audiophiles sensitive to loss of fidelity through Bluetooth. LG was the first company to include aptX HD in a smartphone with the G5 and the advanced audio technology is found even today in the LG G7 ^ThinQ. The XBOOM Go models also feature multicolor mood lighting as well as Grab-N-Go and X-grip handles for ultimate portability and stability. Long battery life and resistance to the elements such as water makes XBOOM Go speakers perfect for outdoor activities.

LG XBOOM AI ThinQ speakers consist of model WK7 and model WK9 and feature the Google Assistant to help get things done with just a voice. Unlike other AI speakers, the quality of the sound from LG XBOOM AI ThinQ isn’t just an afterthought. LG’s partnership with Meridian brings the full potential of the two companies’ audio expertise, delivering high-fidelity sound, precise vocal definition and accurate bass. And the lossless High Resolution Audio in the LG XBOOM AI ThinQ can faithfully reproduce sounds recorded in the studio. LG collaborated with Google to integrate the Google Assistant directly into the product as a home hub, allowing the WK7 and WK9 to control Google Assistant-compatible smart home devices along with LG home appliances compatible with LG ThinQ. The XBOOM AI ThinQ WK7 speaker, currently launching in key markets, will soon be joined later this year by the WK9 with its 8-inch Smart Display for a richer interactive experience.

“By expanding our XBOOM brand to include wireless and smart speakers, LG is opening up new possibilities with XBOOM leading our entire home audio business,” said Seo Young-jae, head of the convergence audio and video business division at LG’s Home Entertainment Company. “With Meridian as our audio technology partner, we are confident XBOOM will success in Europe as it has in other regions around the world.”

Visitors to LG’s booth at IFA 2018 in Hall 18 will have the chance to see the LG XBOOM products and other home entertainment innovations for themselves.

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LG’S AI-ENABLED THINQ DEVICES TAKE TOP HONORS

LG’s AI ThinQ-enabled products including OLED TV, LG SUPER UHD TV, LG XBOOM and LG Soundbar above four EISA AWARD logos

EISA Recognizes LG’s Artificial Intelligence and Product Innovation

SEOUL, Aug. 15, 2018 — LG Electronics’ (LG) innovations in AI technology and design have earned the company recognition from the European Imaging and Sound Association (EISA). LG’s AI ThinQ-enabled products including LG OLED TV, LG SUPER UHD TV and LG XBOOM were honored for their high competitiveness in categories assessing premium picture quality, artificial intelligence performance and sound excellence.

The LG OLED TV AI ThinQ (model OLED65E8) was named the EISA PREMIUM OLED TV 2018-2019, marking this the seventh consecutive win for the company’s OLED technology. The TV was praised for its picture quality powered by the α (Alpha) 9 processor, which provides true-to-life images with incredibly rich colors, sharpness and depth for more realism and its class-leading artificial intelligence functionality. The EISA jury also praised the Dolby Atmos™ performance and its front firing speakers which produce the most immersive audio-visual experience possible. The picture-on-glass design was also cited for perfectly blending into any environment.

In addition, the LG SUPER UHD TV AI ThinQ (model 65SK9500) was recognized as the EISA ARTIFICIAL INTELLIGENCE TV 2018-2019 for producing the ultimate LCD TV picture through the combination of technologies including Nano Cell, Full-Array Local Dimming (FALD) and the α (Alpha) 7 processor, as well as LG’s AI ThinQ platform and Google Assistant built in. With LG’s proprietary AI ThinQ, users can control the TV, connect easily to external devices, switch picture mode and search for content. The latest advanced voice assistant technology embedded in the TV employs Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s exclusive deep learning technology. And with the Google Assistant built in, LG’s AI TVs offer a streamlined experience that allows them to manage different tasks, find answers, or control smart home devices, serving as the center of the smart home.

LG’s SUPER UHD TV offers denser backlighting zones throughout the display and significantly improves black levels and picture dimensions through independent control of LED light zones. This delivers better shadow details and reduces light bleeding for enhanced local contrast, important for viewing HDR content. Thanks to the innovative Nano Cell Display, TV viewers can enjoy superb color accuracy and consistency at wide viewing angles without compromising picture quality.

EISA also named LG’s premium AI speaker, the LG XBOOM AI ThinQ (model WK7), as its EISA ARTIFICIAL INTELLIGENCE LOUDSPEAKER 2018-2019 thanks to extraordinary sound quality combined with intelligence. The technical collaboration with Meridian, the British pioneer of high resolution audio, enables LG XBOOM AI ThinQ’s full audio performance to be unleashed for high-fidelity sound, precise vocal definition and accurate bass. The LG XBOOM AI ThinQ’s High Resolution Audio is compatible with high quality lossless files, allowing it to faithfully recreate sounds originally recorded in the studio.

With Google Assistant integrated directly into the device for quick setup, LG XBOOM AI ThinQ responds to a user’s commands without the need for a remote control or smartphone like “Hey Google, what’s my schedule today?” As a hub, the speaker can control Google Assistant-enabled smart home devices as well as LG home appliances compatible with LG ThinQ.

The winner of the EISA SOUNDBAR 2018-2019 award, model LG SK10Y, is an immersive soundbar with 550W of powerful output and 5.1.2 channel support by harnessing the power of Dolby Atmos^® to produce an immersive sound from all directions, including the ceiling. With Meridian technology, LG SK10Y boasts a high level of performance to envelop listeners in rich, uncompromising sound and delivers extra clarity to speech and music.

The LG SK10Y is compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio and also offers a sound upconverting feature that boosts the quality of standard audio files to 24bit/192kHz to enhance subtle details and nuances of each track. This high resolution soundbar is aesthetically designed to fit under LG premium TVs. Moreover, the soundbar is compatible with other smart devices that support Chromecast and can stream songs or podcasts simply with the words, “OK Google”.

“LG is proud to be recognized by such renowned industry experts for its commitment to innovation in AI technologies,” said Brian Kwon, president of LG Home Entertainment Company. “LG has been and continues to be a key global player in AI, offering customers a new level of intelligence at home, aligned with our mission to make their lives more convenient through the implementation of forward-thinking technology.”

Visitors to the LG’s booth in Hall 18 of Messe Berlin from August 31 – September 5 will have a chance to experience LG’s lineup of ThinQ products firsthand.

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LG TO INTRODUCE ADVANCED STYLERS WITH AI VOICE RECOGNITION AND MIRRORED GLASS DESIGN AT IFA 2018

LG Styler with two doorless closests full of clothes on either side in a large living room

Two New Styler Models to Set New Standard in AI and Design

SEOUL, Aug. 14, 2018 — LG Electronics (LG) will unveil advanced models of its revolutionary Styler clothing care system at IFA 2018. Both the Styler ThinQ and Styler Mirrored Glass Door feature unique features for enhancing user convenience while keeping clothes cleaner, more hygienic and stylish. Users can control the Styler ThinQ using voice commands while the Styler Mirrored Glass Door enhances functionality in the home.

The new LG Styler ThinQ and LG Styler Mirrored Glass Door boast the high performance level and advanced technology of the original Styler. With TrueSteam™, the new Styler models continue to keep clothes clean and hygienic by eliminating over 99.9 percent of the germs and bacteria in everyday clothes.^* The moving hanger literally shakes away light wrinkles and unpleasant odors while the Pants Crease Care function eliminates wrinkles and keeps them looking sharp with a crisp crease line. And thanks to the Gentle Dry feature, the Styler dries delicate fabrics faster and more gently.

With LG’s exclusive AI platform, DeepThinQ, at its core, the Styler ThinQ enables more control through voice commands. Just say, “Hi LG” to activate the Styler. With just a voice, users can turn the LG Styler ThinQ on and off, select and start a cleaning cycle, check for problems and even get a recommendation on the best cycle.

The LG Styler Mirrored Glass Door goes well with any home décor with its premium design, high functionality and efficiency. This handsome product features convenient mirrored doors to complement any furniture and room while delivering the same great cleaning power as the Styler ThinQ.

“LG is proud to pioneer advances in clothing care with products such as the Styler, which is equipped with advanced core technologies pioneered by LG,” said Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solution Company. “LG will continue to enhance user convenience and deliver complete lifestyle solutions with new features and technologies.”

Visitors to LG’s IFA booth in Hall 18 of Messe Berlin from August 31 to September 5 will have a chance to see the expanded Styler lineup and other home innovations for themselves.

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^* Certified by the British Allergy Foundation as more than 99.9 percent effective in sanitizing and reducing allergens and bacteria with TrueSteam™.

LG SET TO DEFINE FUTURE OF ARTIFICIAL INTELLIGENCE AT NEW NORTH AMERICAN AI RESEARCH LABS

LG Electronics’ president and chief technology officer, Dr. I.P. Park, shake hands with University of Toronto president, Meric Gertler.

LG Labs to Drive Evolution of Advanced
AI Technologies Across Multiple Touchpoints

SEOUL, Aug. 1, 2018 – Global innovator LG Electronics Inc. (LG) is poised to define the future of artificial intelligence (AI) for consumers and businesses in the years ahead with the establishment of a major new AI research presence in North America in collaboration with leaders in academia and start-ups.

This week marks the launch of the new LG Electronics AI Research Lab in Canada, an extension of the newly expanded LG Silicon Valley AI Lab in Santa Clara, California. Supporting LG’s vision of AI as a key future growth engine, the North American labs further enhance LG’s global research capabilities, which include AI labs in South Korea, India and Russia.

In addition, LG is entering into a new research partnership with the University of Toronto, which is recognized worldwide for its AI and machine learning expertise, particularly in the area of deep learning.

“AI will ultimately touch everybody’s lives, transforming the way we live, work and play,” said LG Electronics President and Chief Technology Officer Dr. I.P. Park. “Early implementations of AI in connected devices today are setting the stage for tomorrow’s smart cities, smart homes, smart businesses and smart devices, all with capabilities that no one has even dreamed of yet.” He said the North American labs and LG’s research partnership with the University of Toronto will play a key role in developing source technologies defining that future.

Under its five-year, multi-million-dollar research partnership with the University of Toronto, LG will build on its Open Platform-Open Partnership-Open Connectivity strategy to expand the AI ecosystem. The new lab will capitalize on the expertise of researchers at the University of Toronto who will now have the opportunity to work collaboratively with LG’s growing U.S. and Canadian AI R&D teams. Complementing this work, LG intends to collaborate with and invest in North American start-ups.

University of Toronto President Meric Gertler views LG as an exciting new partner for AI research. “The University of Toronto looks forward to partnering with an innovative global company like LG as our researchers continue to advance the boundaries of artifi-cial intelligence. The presence of such leading, multi-national firms in our innovation ecosystem strengthens opportunities for our faculty, students and start-up companies across a whole range of disciplines.”

Echoing President Gertler’s views, Dr. Park said, “AI solutions based on deep learning will revolutionize how we interact with the world around us, in new seamless ways that use contextual data from things like biometrics, emotions, gestures and of course voice.” He went on to explain the three main pillars of LG’s AI strategy:

“The first is the ability to evolve with time, so the more you use our products, the better they evolve to meet your specific needs. The second is the ability to integrate AI into diverse touchpoints – to have a seamless, consistent user experience across the entire LG product portfolio, from connected appliances and TVs to connected cars and smartphones. The third is openness; our strategy is to provide the best AI experience for LG customers, leveraging the complementary capabilities of leading partners across the ecosystem,” Dr. Park explained.

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LG ANNOUNCES SECOND-QUARTER, FIRST-HALF 2018 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

First-Half Sets Multiple Records: Highest Global Revenues,
Highest Operating Profits and First Time Sales Exceed 30 Trillion Won

SEOUL, July 26, 2018 — LG Electronics Inc. (LG) reported consolidated global sales of KRW 15.02 trillion (USD 13.9 billion) and operating profits of KRW 771 billion (USD 715.1 million) for the second quarter of 2018. Second-quarter sales rose 3.2 percent while operating profits increased 16.1 percent from the same period last year. Strong profitability from home appliances and air solutions and premium home entertainment products offset second-quarter operating losses from vehicle components and mobile communications.

First-half 2018 sales and operating profits were at all-time record highs. Revenues increased 3.2 percent from the 2017 first half to KRW 30.14 trillion (USD 28 billion) and operating income rose 18.5 percent to KRW 1.88 trillion (USD 1.7 billion). In light of uncertainties surrounding market conditions, competition and the international trade landscape going forward, LG enters the second half with an intense focus on cost competitiveness and profitable growth.

The LG Home Appliance & Air Solution Company posted strong second-quarter 2018 sales of KRW 5.26 trillion (USD 4.88 billion) and operating profits of KRW 457.2 billion (USD 424.04 million). Quarterly revenues grew 4.3 percent from last year, in part due to strong seasonal sales of air conditioners, and increased shipments of the LG Styler garment care system and air purifiers, especially in the domestic Korean market. Quarterly operating income increased 1.7 percent compared to the same period of 2017, driven by cost management and sales of premium clothes washers and refrigerators, offsetting the effects of higher raw material prices and unfavorable exchange rates. First half revenues for LG Home Appliances and Air Solutions were the highest in company history, exceeding 10 trillion (USD 9.47 billion) for the first time.

The LG Home Entertainment Company reported second-quarter sales of KRW 3.82 trillion (USD 3.54 billion) and operating profit of KRW 407 billion (USD 377.48 million). Revenues increased 4.1 percent from the 2017 quarter due to healthy sales of LG OLED TVs, LG SUPER UHD TVs and other premium products. Operating income increased 44.1 percent from the second quarter last year, repeating Home Entertainment’s double-digit operating profit margin performance from the 2018 first quarter. In the second half, while the global TV market is expected to see weaker demand primarily due to the economic downturn in Latin America, the Middle East and Africa, the company plans to maintain its solid profit strategy by expanding sales of premium products and further enhancing cost competitiveness.

The LG Mobile Communications Company recorded sales of KRW 2.07 trillion (USD 1.92 billion) and an operating loss of KRW 185.4 billion (USD 171.95 million). Quarterly sales declined from last year due to the slowing growth of the global smartphone market and a decline in mid- to low-end smartphone sales in Latin America. The second-quarter operating loss was largely due to contracting sales and increased marketing investments to support new flagship smartphone launches. With competition in the premium smartphone category expected to intensify and growth to remain stagnant in the second half, the company will seek to further improve its business structure and increase sales of the new premium LG G7 ^ThinQ and LG V35 ^ThinQ flagship smartphones in key markets around the world.

The LG Vehicle Components Company posted sales of KRW 872.8 billion (USD 809.5 million) and an operating loss of KRW 32.5 billion (USD 30.14 million). Sales increased 3.9 percent from the second quarter last year as mass production on new projects commenced. The quarterly operating loss reflects increases in raw material prices such as memory and additional resource requirements for new projects. Uncertainties in the global auto industry and in U.S. trade policy will continue to challenge the business unit over the course of the year, although the expected growth of connected and electric vehicles is promising for LG Vehicle Components in the longer term.

The LG Business-to-Business Company reported sales in the second quarter of KRW 588.5 billion (USD 545.82 million) and operating profit of KRW 39 billion (USD 36.17 million). Revenues grew 10.7 percent from the second quarter last year, thanks to stronger sales of large-scale digital signage products and high-efficiency solar modules. Operating profit soared 73.3 percent from the 2017 period on increased sales of premium products and improved cost competitiveness. In the second half, demand for premium digital signage is expected to continue to increase, while the solar module business will likely face increased competition and market challenges due to the ever-changing international trade environment.

2018 2Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2018. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,078.20 per USD.

Earnings Conference and Conference Call

LG Electronics will hold an English language conference call on July 27, 2018 at 09:00 Korea Standard Time (12:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3061 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 16:00 on July 26, 2018. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142910# when prompted.

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LG HARNESSES THE POWER OF STEAM TO SUPERCHARGE HOME APPLIANCES

The infographic shows that the LG Styler sanitizes the comfort doll of a baby by using the Steam technology.

What’s free, exists all around us and gets things clean but isn’t water? Why, steam of course!

LG’s success in home appliances can be largely credited to the company’s ability to harness the power of steam in a number of its popular products such as dryers, dishwashers and LG Styler. All the popular LG appliances employ steam to clean by killing harmful bacteria or odors that permeate our clothes and our homes. The solution to remove such threats as allergens and bacteria is high-temperature steam from pure water. Though a temperature above 100°C (212°F) will kill bacteria.

TrueSteam™ is one of the most effective ways to kill germs. A steam generator in LG’s washing machine heats water to 100°C, making it hot enough to eliminate bacteria and even allergens from pet hairs, dead skin cells and mold. LG’s TrueSteam technology not only removes 99.9 percent of allergens but also the residue left by dead allergens.

Likewise, TrueSteam™ technology in LG’s dishwasher generates and emits pure steam to ensure hygienic cleaning and anti-bacterial disinfection of plates, utensils and glassware, eliminating any dangers of foodborne illnesses.

Steam Refresh feature in LG washers removes wrinkles and smells in just 20 minutes without damaging even the most delicate of fabrics.

Steam Softener technology found in LG washing machines softens clothes by reviving each fiber without the use of any chemicals, making the ply of fabrics even and smoother. Soap residue and fabric softeners that can irritate sensitive skin is less of a problem when pure steam is used instead of extra detergent.

TrueSteam™ is also employed in LG Styler to reduce the presence of allergens and germs in clothes, bedding, sportswear — even children’s plush toys. In fact, LG Styler has earned has earned the asthma and allergy friendly certification from the respected Asthma and Allergy Foundation of America (AAFA) for its superior performance in ridding fabrics of allergens.

LG Styler’s TrueSteam technology reduces or eliminates the smell of smoke, perspiration and foods that cling to fabrics and knitwear.

DISHWASHER_TRUESTEAM_SAUNA
https://vimeo.com/279592709

WASHER_STEAM_CLIP
https://vimeo.com/279592895

STYLER MOTION_SANITIZE
https://vimeo.com/279600814

STYLER MOTION_REFRESH
https://vimeo.com/279601048

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¹https://novascotia.ca/agri/documents/food-safety/factsheet-dangzone.pdf

² TrueSteam™ in select items of the premium lineup uses steam from 100°C boiling water, and Steam™ featured in all lineup products uses steam 50-60°C.

LG RELEASES PRELIMINARY EARNINGS FOR SECOND-QUARTER 2018

SEOUL, July 6, 2018 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2018.

LG reported tentative consolidated revenues for the second quarter of 2018 at KRW 15 trillion with an operating profit of KRW 771 billion. Sales are expected to be 3.2 percent higher than the same quarter the previous year with operating profit up 18.5 percent year-on-year.

LG recorded KRW 30.1 trillion in sales and KRW 1.9 trillion in operating profit in the first half of year, the highest for the period in the history of LG Electronics and the first time sales have exceeded KRW 30 trillion in the first six months.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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LG EXPANDS INVESTMENTS IN ROBOT INNOVATORS

With Robots Playing a Key Role in Company’s ThinQ Strategy,

Company Looks at Home and Abroad for Technology Partners

SEOUL, July 3, 2018 — LG Electronics’ recent investment in US-based Bossa Nova Robotics marks the first overseas investment in a robotics partner by LG following a number of deals with Korean startups over the past year. In total, LG has committed over USD 90 million to robotics startups in the first 12 months of its investment initiative.

Bossa Nova Robotics is the leading provider of real-time, on-shelf product data for the global retail industry which helps run large-scale retail stores efficiently by automating collection and analysis of on-shelf inventory data. Walmart, the world’s largest retailer, has been testing Bossa Nova’s shelf-scanning robots in a number of stores since last year.

The funding of Bossa Nova follows LG’s investments in four other Korea-based robotics companies: Acryl, SG ROBOTICS, Robotis and Robostar:

Acryl Inc., founded by a team of academics from the Korea Advanced Institute of Science and Technology (KAIST), is a 7-year-old cognitive computing company providing the integrated artificial intelligence (AI) platform called “Jonathan” which can recognize human emotions and meanings from text, speech and image based on big data and deep learning to realize real-life AI.

SG ROBOTICS is a start-up company that develops wearable robots to assist people with mobility challenges, including paraplegics and neuromuscular disease patients. The company was founded in 2017 to deliver “Robots For Better Life” and is working on commercializing a wearable robot for children. SG ROBOTICS’ WalkON Suit won a bronze medal in the first Cybathlon in 2016 and was the first torch bearer at the PyeongChang 2018 Paralympics.

Robotis specializes in robotic solutions and educational robots. It is recognized for its proprietary smart actuators used in multi-jointed robots and produces hardware such as controllers and sensor modules to robot programming software.

Robostar is a manufacturer of industry robots. Its mission is to be a one-stop solution provider for companies involved in industries such as mobile, display, automobile and semiconductor.

These investments complement LG’s own efforts to bring service robots to market in the very near future to become a core growth engine for the company. LG has already deployed a number of robots in Korea for trial service, with its Guide Robot and Cleaning Robot dispatched to assist travelers at South Korea’s largest airport during the winter games in PyeongChang. Earlier this year at CES, LG introduced three new CLOi concept robots specifically developed for commercial use in high-traffic locations such as hotels and supermarkets. LG’s CLOi robots are being developed in parallel to ThinQ products, LG’s AI brand for consumer electronics and home appliances.

“Robotics, as a key component of our ThinQ AI strategy, is a critical future growth opportunity for LG,” said Kim Sungwook, vice president of the global open innovation division at LG Electronics. “LG is committed to expanding its robotics capabilities through investments in innovative partners as well as intense R and D efforts from within.”

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LG INVERTER TECHNOLOGY’S CRITICAL ROLE IN CREATING THE WORLD’S BEST HOME APPLIANCES

An infographic to elaborate on the main benefits of LG’s Smart Inverter technology for its washing machines

A modern refrigerator consists of over 1,400 parts. The most important parts, the motor and the compressor, are why LG Electronics makes the world’s most popular and advanced home appliances that provide differentiated performance, higher energy efficiency and handy functions to satisfy consumer needs. Inverter-type motors and compressors are standard in many LG home appliances and give the company’s products their cutting edge and premium quality.

LG Inverter’s Secret Weapon: Speed Control

The secret advantage of LG Inverter motors and compressors over conventional models is precise speed control. Whether it’s a washing machine, refrigerator, air conditioner or microwave oven, LG Inverter regulates the speed and revolution of motors and compressors depending on the situation, automatically adjusting the speed to maximize output and optimize results with less energy and less noise.

Keep Food Fresher Longer

LG refrigerators keep foods fresher longer because inverter technology does a better job of maintaining a more constant temperature. LG refrigerators limit internal temperature deviation within ±0.5˚C, half the temperature fluxation of non-inverter models (±1.0˚C).¹

Cleaner Clothes For Less

LG Inverter technology allows washing machines to perform a full wash cycle on a mere 67Wh of power.² This is 36 percent less energy than a conventional LG washer, the same amount of electricity required to run a hair dryer for just four minutes! ³ But this doesn’t mean having to sacrifice performance – clothes still come out as clean and as fresh as ever.

More Cooling With Less Power

For residential air conditioners, the LG Inverter ensures powerful cooling performance and outstanding energy savings. LG air conditioners consume 70 percent less electricity while providing cooling up to 40 percent faster than typical air conditioners without inverter technology.⁴

Kingmaker of the Kitchen

Inverter technology also empowers LG’s microwave ovens with precise cooking power to reheat and defrost foods faster than ever before. Through accurate temperature control, LG’s microwave oven reduces temperature deviation to just 3˚C, a significant improvement compared to non-inverter models, ensuring evenly cooked food and thorough defrosting in less time.⁵

Better Inverters, Better Appliances

As the brain of LG home appliances, the LG Inverter’s one-two punch of energy conservation and high performance makes the company’s appliances the global industry’s benchmarks. For LG, better inverters mean better appliances.

https://youtu.be/9oE6qiDmzpM

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¹ Based on UL test comparing temperature fluctuation in time between LG model B606S and B607S, according to LG internal test method.

² Based on VDE test of LG T2515VSAL and LG WF-T1480TD using normal program with 7.5kg load.

³ 1,000Wh hair dryer can operate for about 4 minutes using 67Wh

⁴Verified by TUV Rhineland using LG internal test methods comparing efficiency between US-W242Kxy0 and TS-H2465DA0.

⁵ Based on Intertek test of LG conventional model MS4042 and MS4043 and LG NeoChef™ MS32XX reheating 200ml of milk.

BTS VIDEOS FEATURING LG G7 THINQ TRENDING ONLINE

A promotional photo of the LG x BTS project featuring all the members of BTS

The popularity of boyband BTS is proving to be unstoppable as recent data shows videos of the group promoting the LG G7^ThinQ on the big four social media sites have been viewed more than 100 million times in the month of May and 50 million times in the past three weeks. That means every second, 35 fans are clicking on a BTS video on YouTube, Facebook, Instagram and Twitter somewhere in the world.

BTS ARMY fans around the world are expressing their devotion by viewing and sharing the group’s LG G7^ThinQ videos in droves. The videos each highlight various features of the smartphone, such as the Boombox Speaker for amazing sound even without an external speaker, Super Bright Display with the industry’s highest 1,000 nit IPS screen, superb low-light photography with its Super Bright Camera and an AI CAM that takes intelligence-optimized shots.

Known for its huge social media presence, Billboard named BTS number one on their Social 50, making them the first Korean group to top the chart. Last year the group was named the Top Social Artist Award at the Billboard Music Awards, becoming the first Korean group to win a BBMA. In November, Guinness World Records announced that BTS had earned a place in their 2018 edition for having the world’s most Twitter engagements for a music group, having been “liked” or “retweeted” over half a billion times worldwide.

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LG AND TRIPADVISOR BRINGING COOL SUMMER TO YOUR HOME

A woman looks at LG SIGNATURE OLED TV W which displays the tropical beach and coconut trees on its screen.

LG Electronics is announcing new artwork featuring sun-soaked images for LG 2018 OLED and Super UHD TVs when in Gallery mode to enjoy beautiful seasonal images through voice activated commands. With pictures sourced from content partner and global travel website TripAdvisor, LG TV owners can now enjoy immersive seasonal images activated by voice command alone.

Zakyntos, Greece

First featured in LG OLED TVs, Gallery mode will be included in LG’s premium SUPER UHD TVs starting this year. An assortment of spring, summer, fall and winter landscapes will transport LG TV owners to the most popular and spectacular places in the world according to TripAdvisor. More than a dozen summer images will transport you from Greek islands to the Caribbean and many other destinations in between. Fall and winter images will be updated in the upcoming seasons, complementing the already 50 existing Gallery images.

Caribbean, Dominican Republic

Accessing the new images couldn’t be simpler. The Cool Summer theme can be accessed simply by saying, “show me cool summer in Gallery” and LG ThinQ will display the images instantly. The perfect addition to LG’s renowned picture quality, the summer themes are intended to sweep you off your feet and transport you to a place far, far away. Immerse yourself completely in the vacation mood by checking the weather at your desired destination, check out photos from your last visit there or connect with other devices, all while the screen images keep you in the summer mood.

Lighthouse Reef, Belize

Enjoy the included music or play your favorite hits from a connected smartphone or tablet to accompany the summer images for a truly soothing experience or use LG Sound Sync to connect your LG TV to a Bluetooth speaker or home theater system for an even more immersive audio experience.

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EXCLUSIVE BTS CONTENT AVAILABLE ONLY ON LG SMARTPHONES

Fans of international K-Pop megagroup BTS will welcome LG’s announcement that BTS-themed content is available exclusively on LG smartphones. This content is the latest in LG’s ongoing collaboration with BTS, the hottest K-Pop group today.

Fans can access BTS content in two ways.

Owners of 2017 and 2018 LG smartphone models can download the BTS Value Pack via LG SmartWorld. Once downloaded, fans get access to seven themes, one for each member of BTS. Each theme completely transforms the UI including home screens, menus, dialing screens, among others.

For a more personalized look, the exclusive BTS Smart Case not only protects the LG G7 ^ThinQ in style, it allows the BTS fan to fully customize the user experience. This is possible because the case incorporates NFC technology to allow owners to implement customized themes based on the world’s most popular K-Pop group.

With the LG G7 ^ThinQ matched to the BTS Smart Case, BTS fans will be able to download and choose from eight unique themes. Each theme will transform the phone’s UI with unique backgrounds, color schemes, even icon designs based on the individual personalities of each BTS member.

The BTS Value Pack can be downloaded from the LG SmartWorld app, available on Google Play.

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LG CEO AND CTO TO OUTLINE AMBITIOUS STRATEGY FOR THINQ AI AT IFA OPENING KEYNOTE

LG Executives to Address Trade Show Attendees, First for LG Electronics

SEOUL, June 20, 2018 — LG Electronics (LG) Chief Executive Officer Jo Seong-Jin and Chief Technology Officer Dr. I.P. Park will deliver a joint opening keynote at IFA 2018 to outline their vision for LG’s ThinQ strategy for Artificial Intelligence. The first IFA keynote for both executives, titled Think Wise, Be Free: Living Freer with AI will be delivered on Friday, August 31, in Hall 26b at Messe Berlin.

With interest in all things AI at a peak, CEO Jo will provide his insight into how LG’s AI strategy will change customers’ lives based on its unique philosophy of an “open platform, open partnership and open connectivity”. Dr. Park will show how this technology comes to life in everyday products like refrigerators, TVs and washing machines, and how LG’s open AI strategy benefits consumers thanks to its focus of giving them both control and convenience.

“The IFA Keynotes provide CEOs and top executives with a global media platform for forward thinking ideas and strategies,” said Jens Heithecker, Messe Berlin Group executive vice president and IFA executive director. “LG has been and continues to be a key global player in the field of artificial intelligence, which is why we are extremely pleased that Mr. Jo and Dr. Park will deliver the opening keynote at IFA this August.”

Mr. Jo, a 40-year veteran of LG, was an early believer that AI could be best harnessed for the consumer market through household appliances. Having had many significant leadership roles in LG’s home appliance business, Mr. Jo understood early on that because appliances were associated with “chores,” this was one area that was ripe for innovation. Mr. Jo is credited with being the first to commercialize Direct Drive (DD) motors, resulting in LG’s market-leading position in the washing machine category worldwide. As head of the LG business division responsible for all home appliances and climate control, Mr. Jo continued to invest in R&D to enhance LG’s portfolio and has continued this practice as vice chairman and CEO.

As CTO, Dr. Park’s top priority is to transform LG into a company that views AI as its top priority and future growth engine. A key part of this will see the CTO building wide-ranging and open partnerships both domestic and abroad, consistent with LG’s strategy of openness.

LG developed ThinQ at the end of 2017 to identify all of its home appliances, consumer electronics and services that utilize artificial intelligence. LG ThinQ products and services have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners as well as LG’s own AI technology, DeepThinQ. A year ago, LG announced the opening of the Artificial Intelligence Lab in Seoul to bring together all its AI research in technologies that recognize, deduce and learn from voice, video and sensors. LG’s AI Lab has contributed to the development of the world’s first space-learning air conditioner as well as intelligent refrigerators, washing machines and robot vacuum cleaners.

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LG Newsroom