WHY LG IS BETTING ON ROBOTS

LG Electronics Vice President Jo Seong-jin and other officers discuss a sample of the CLOi robot at IFA 2018.

One thing the consumer electronics sector cannot be accused of is being complacent. Every year, there are new products, different trends and exciting innovations. Some consumer electronic brands struggle to keep up. LG Electronics not only relishes the challenge, it sees such developments as an opportunity to take the industry into a whole new direction.

LG has been exploring the possibility of robots and smart devices for some time now. At CES 2017, the company presented a tantalizing snapshot of its vision for the future, demonstrating how service robots might assist people in the home, at work and in public spaces.

The robotics sector relies heavily on convergence, calling on a wide range of core technologies and materials and synthesizing them to create solutions that offer an ever-broadening range of functionality. Machines that can talk to other machines, perform multiple tasks, and interact with the people that rely on them is the name of the game.

In many ways, intelligent robots could be viewed as home appliances of tomorrow. Both robots and today’s appliances perform work, can communicate with the user and are capable of adapting to changes in the surrounding environment. For example, air conditioners no longer just deliver cool air during hot summer months. Today they can also heat, dehumidify and purify the air, intelligently sensing when and what option to apply. So it’s no surprise that LG, one of the world’s largest home appliance brands, is taking a leadership position in robotics.

Thanks to foresight and hard work on home appliances, LG finds itself in an advantageous position in robotics, possessing a variety of convergence technologies. LG was even a first mover in developing robots for everyday domestic applications, introducing the HOM-BOT robotic vacuum ten years ago.

Additionally, LG has the research and development capabilities to make itself a major player when it comes to bringing the next generation of robots to market. In fact, that work is already well under way. LG is actively collaborating with a number of established industry names to bring robots that learn and evolve to the core of our everyday experience.

Earlier this year, LG inked an agreement with service robot developer Robotis to collaborate in the development of self-driving modules for mobile robots. Under the agreement, LG and Robotis will each focus on producing software and hardware to enable systems with intelligent navigation capabilities. LG will continue to invest, create and collaborate to advance the field of robotics in new and exciting directions.

Exciting things are happening at LG. Stay tuned.

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THE IMPORTANT ROLE OF ENERGY STORAGE SYSTEMS IN TODAY’S RENEWAL ENERGY HOME

An image to show how the Smart Energy Management helps LG ESS to store excess energy produced from residential solar panels

Ever since the discovery of electricity, people have been searching for effective ways to store energy for use on demand. The electricity grid is a complex system in which power supply and demand must be balanced to keep up with the immediate needs imposed by the use of air conditioners, washing machines and of course, lighting. Seasons play a big role in this equation, as does weather. This balancing act to create a flexible and reliable grid system is especially important for homeowners who are investing in renewal energy technologies for their homes.

Photo Credit: www.howstuffworks.com

Because some renewable energy technologies such as solar and wind deliver their power inconsistently and unpredictably, energy storage systems (ESS) can play an important role in “smoothing out” the electricity supply from these sources and in order to deliver power when it is needed. ESS is a key part of a more efficient, flexible and reliable electricity system.

Photo Credit: www.vox.com

LG Electronics’ entry into the fast-growing U.S. residential ESS market means that even more residents will be able to benefit from the company’s industry-leading technologies. The introduction of two solutions from LG Energy Storage Systems – an AC-coupled 5.0 kW system for those who already have solar panels of any type already installed and a DC-coupled 7.6 kW system as part of a new installation of LG solar panels – and an expandable battery pack for homeowners gives homeowners more innovative options for their energy needs.

LG ESS works by using “smart energy management” to store excess energy produced from residents’ solar panels for use during hours when no solar energy is being produced, making it available at night or on overcast days. This also allows for less reliance on the public utility grid during times of peak energy consumption when electricity rates are the highest. LG ESS achieves higher efficiency because its DC-coupled ESS converts power more efficiently than AC type ESS units.

Different families have different electricity usage patterns but normally, peaks occur in the morning and the evening when breakfast is being prepared and clothes are being laundered. LG ESS is advanced enough to account for times of high demand and adjust accordingly. In a power outage, each LG ESS can store up to four hours of energy and can be scaled up for more storage by pairing with an expandable battery pack.

In the future, as more storage technology options emerge and the United States transitions to a cleaner energy economy, energy storage is poised to play an even greater role and LG plans to be part of the solution.

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EXPERIENCE THE FULL PICTURE WITH LG V40 THINQ PENTA CAMERA

LG ANNOUNCES THIRD-QUARTER 2018 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Demand for Premium Products Continue to Grow Despite
Slower Demand in Major Markets, International Trade Challenges

SEOUL, Oct. 25, 2018 — LG Electronics Inc. (LG) today reported consolidated sales of KRW 15.43 trillion (USD 13.76 billion) and operating profit of KRW 748.8 billion (USD 667.7 million) for the third quarter of 2018. Revenues were the highest among the three quarters this year, increasing 2.7 percent from the second quarter with operating income up 45 percent from the same period the previous year while the mobile business narrowed its losses significantly.

The LG Home Appliance & Air Solution Company recorded third-quarter revenues of KRW 4.85 trillion (USD 4.33 billion) and operating profit of KRW 409.7 billion (USD 365.3 million). Sales were especially strong in Korea, Europe and North America despite the economic slowdown and currency challenges in Asia, Latin America, the Middle East and Africa. Profitability remained strong and was boosted by the growth of premium appliance sales and continued cost management.

The LG Home Entertainment Company generated third-quarter operating profit of KRW 325.1 billion (USD 289.9 million) on sales of KRW 3.71 trillion (USD 3.31 billion). Even with demand for TV products in developing markets slowing, sales of premium OLED and UHD TVs remained strong. As the year comes to a close, the company plans to increase its focus on premium TV models in key markets to maintain profitability despite the sluggish overall TV market.

The LG Mobile Communications Company recorded sales of KRW 2.04 trillion (USD 1.82 billion) and operating loss of KRW 146.3 billion (USD 130.5 million). Despite the weakening demand for smartphones worldwide and increased competition, the company significantly reduced its operating deficit as a direct result of its business plan and its stronger focus on mid-range products. The rollout of its high-end V40 ^ThinQ smartphone is expected to boost sales in the fourth quarter. With its business improvement strategy proceeding as planned, the company continues to consolidate and implement a more profitable foundation.

The LG Vehicle Components Company posted third-quarter revenues of KRW 1.18 trillion (USD 1.05 billion), an increase of 41 percent compared with the same period last year and 35 percent higher than the previous quarter mainly due to increased production related to new projects and the acquisition of automotive lighting and headlight systems provider ZKW Group. The third quarter of 2018 marks the first time vehicle component sales have exceeded KRW 1 trillion in the company’s history. Rising raw material prices and increased costs related to new projects contributed to a quarterly operating loss of KRW 42.9 billion (USD 38.3 million).

The LG Business-to-Business Company generated sales this quarter of KRW 576.7 billion (USD 514.2 million) and operating profit of KRW 35.1 billion (USD 31.3 million). Profitability was negatively affected by import duties in the United States and the falling price of solar modules in key markets. While price competition in the solar module market will remain challenging, demand for premium information display products is expected grow in the fourth quarter.

2018 3Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending September 30, 2018. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,121.47 per USD.

Earnings Conference and Conference Call

LG Electronics will hold an English language conference call on October 25, 2018 at 21:00 Korea Standard Time (12:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3061 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 16:00 on October 25, 2018. Visit http://pin.teletogether.com/eng and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142900# when prompted.

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LG ELECTRONICS PRESIDENT AND CTO TO DELIVER KEYNOTE AT CES 2019

Dr. I.P. Park Will Offer Fresh Perspectives on
Bringing AI Benefits to Consumers’ Daily Lives

SEOUL, Oct. 16, 2018 — The president and Chief Technology Officer of LG Electronics (LG), Dr. I.P. Park, will deliver the pre-show keynote address at the upcoming CES^® 2019. Dr. Park’s address will take place at 18:30 on Monday, January 7 in the MGM Park Theater in Las Vegas, Nevada, USA.

In LG’s first ever CES keynote, Dr. Park will present AI for an Even Better Life and offer fresh perspectives on how artificial intelligence (AI) will change customers’ lives, based on the three key pillars of AI: Evolve, Connect and Open. He will address how innovative AI technologies will enrich the users’ experience at home, on the road and in the office. Envisioning how AI will impact every aspect of our lives, Dr. Park also will explain how LG – which is transforming itself from a product manufacturing company to a lifestyle innovator – is pioneering such developments.

As the president and CTO of LG Electronics, Dr. Park is spearheading innovations in artificial intelligence as the company’s main growth engine. With more than 30 years of R&D experience in consumer electronics, automotive robotics, telecommunications and software industries, he is recognized as one of the world’s top CTOs for his achievements in leading R&D teams to spur innovation by combining traditional hardware-oriented technologies with exponential software-oriented technologies.

“CES 2019 is expected to mark an inflection point in AI development and implementation across everyday products and services,” Dr. Park said. “At LG, our strategy is to reach beyond expectations to enrich the daily lives of consumers with lifestyle-focused AI applications, concepts I plan to amplify onstage at CES.”

Gary Shapiro, president and CEO of the Consumer Technology Association (CTA), said, “LG is a global powerhouse at the forefront of the AI revolution, which will impact nearly every major industry from technology to healthcare, agriculture, transportation, engineering and beyond. We are thrilled to welcome Dr. Park to the CES 2019 stage as he delivers LG’s first keynote in CES history. We look forward to hearing his insight into the future of AI that is redefining our homes, businesses and communities.”

CES 2019 will showcase life-changing technology from 4,500 exhibiting companies across 20 product categories, featuring solutions that will transform how we live, work and play. The show provides access to the very latest transformative tech such as 5G connectivity, artificial intelligence, augmented and virtual reality, smart home, smart cities, sports, machine intelligence and more.

LG’s advanced products and services will be on display at CES 2019 from January 8-11, 2019 at CES Tech East, located in the Las Vegas Convention Center (LVCC), Central Hall, Booth #11100.

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LG RELEASES PRELIMINARY EARNINGS FOR THIRD-QUARTER 2018

SEOUL, Oct. 5, 2018 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2018.

LG reported tentative consolidated revenues for the third quarter of 2018 at KRW 15.4 trillion – the highest third quarter revenues in the company’s history – and an operating profit of KRW 745.5 billion. Sales are expected to be 1.3 percent higher than the same quarter the previous year with operating profit up 44.4 percent year-on-year.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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LG DELIVERS ULTIMATE FIVE CAMERA SMARTPHONE WITH LG V40 THINQ

A Truly All-Encompassing Smartphone Camera

Experience to Capture Every Perspective

SEOUL, Oct. 4, 2018 — LG Electronics (LG) today unveiled its newest premium smartphone featuring a total of five cameras to redefine the standard of smartphone photography. The latest iteration of the company’s acclaimed V series, the LG V40^ThinQ is an uncompromising multimedia powerhouse device designed for today’s generation of storytellers that prefer to communicate with visuals and videos, especially on social media.

The LG V40^ThinQ retains the V series design philosophy with an improved 6.4-inch FullVision OLED display and even slimmer bezels than before. Powered by the Qualcomm^® Snapdragon™ 845 Mobile Platform paired with 6GB of RAM and 64GB or 128GB of internal storage, the LG V40^ThinQ again delivers the innovations that has made the LG V series a favorite among power users.

Seeing the Light with Five Cameras

In order to deliver a standout smartphone for today’s content-creating social generation, LG designed the LG V40^ThinQ from the ground up to deliver a truly all-encompassing smartphone camera experience. The LG V40^ThinQ features a rear camera module with three different lenses: 16MP super wide-angle, 12MP standard angle and 12MP telephoto. The three lenses allow for shutterbugs to frame different shots without changing position relative to the subject. The 107-degree super wide-angle lens captures subjects with more of the background with ease, while the telephoto with 2x optical zoom (or 3.2x the zoom of the wide-angle lens) takes clear shots from distance without a loss in image quality. The Triple Shot feature stitches together the images captured with each of the three lenses into a short video file for easy sharing.

The front camera module features a 5MP wide-angle lens and 8MP standard angle that work in tandem to create the perfect bokeh effect with an on-screen slider to adjust the amount of background blur. Other features allow selfie lovers to personalize their photos even more with unique lighting and special effects.

The pixel size of the main rear camera sensor has been improved by about 40 percent compared to the LG V30, increasing from 1μm to 1.4μm, while the image sensor is more than 18 percent larger than in the LG V30. In additdion to delivering the sharpest and brightest images of any LG smartphone camera, the F1.5 aperture of the main camera delivers greater depth of field, half the shutter lag and significantly faster burst mode compared to the LG V30.

What’s more, Dual PDAF (Phase Detection Auto Focus) delivers automatic focusing that is 50 percent faster, about twice as fast as the industry average. The advanced HDR feature analyzes and determines the right exposure settings to create perfectly lit shots, eliminating overexposed backgrounds or underexposed subjects. Subjects are always in perfect focus because the camera checks sharpness continuously until the shutter button is depressed.

LG upgraded the camera in the LG V40^ThinQ to be even more powerful and intuitive than ever to deliver the best color, composition, white balance and shutter speed. The AI CAM’s new AI Composition feature taps into the phone’s intelligence to frame, capture and recommend an alternative shot to the one taken by the user. AI Auto White Balance (AI AWB) automatically adjusts the color temperature across different lighting situations while AI Shutter selects the right shutter speed, especially useful when trying to capture fast-moving subjects.

Other new features such as Cine Shot, 3D Light Effect, Makeup Pro, Custom Backdrop, My Avatar and AR Emoji make photography on the LG V40^ThinQ a whole new experience. Cine Shot makes creating cinemagraphs – images with animation – incredibly easy and fun. Simply shoot a short video with any of the phone’s three rear cameras and “paint” the area to be animated with a finger and the result will be sure to amaze. 3D Light Effect changes the tone of a photo with professional-looking lighting, touch up any selfie with different looks using Makeup Pro or entirely change the background of a selfie with Custom Backdrop. For those who love all things augmented reality, create and share personalized emojis with My Avatar and AR Emoji using one’s own face or one of the provided characters.

Immersive Sight and Sound

The LG V40^ThinQ sports a new and improved 6.4-inch QHD+ (3120 x 1440) OLED FullVision display and a bottom bezel that is 1.6mm thinner than its predecessor. The new plastic OLED display is designed to deliver more accurate colors and better luminance consistency. The 4.5 million pixels delivered by the OLED display is the most of any QHD+ smartphone on the market today and allows for the enjoyment of immersive, vivid and vibrant content that only an LG OLED display can deliver.

LG has always prioritized high fidelity audio in its smartphones and the LG V40^ThinQ is no exception, being the first LG phone to be tuned with Meridian Audio. The 32-bit Hi-Fi Quad DAC produces a balanced sound signature that comes extremely close to the quality of an original recording. And Boombox Speaker, originally introduced on the LG G7^ThinQ, doubles the bass of conventional smartphone speakers by utilizing the internal space of the device as a resonance chamber. When placed on a solid surface or hollow box, the LG V40^ThinQ acts like a woofer to amplify the bass even more.

Minimalist Design Built to Last

The clean lines and sophisticated colors emphasizes the three main design elements of the LG V40^ThinQ: smooth touch, unique color and seamless form. With the objective to create a design that will stand the test of time, the simple yet beautiful exterior is the perfect complement to the wealth of innovative technologies found on the LG V40^ThinQ.

LG’s proprietary Silky Blast^TM process etches the tempered glass back with microscopic pits to create a smoother matte finish which feels extremely comfortable in the hand without being slippery. In addition to its more premium appearance, the matte glass is more practical due to its higher resistance to fingerprints and stains. The phone will be available in the charming colors of New Aurora Black, New Platinum Gray, New Moroccan Blue and eye-catching Carmine Red.

The LG V40^ThinQ retains the slim and light design heritage of the V series, weighing only 169g and measuring a svelte 7.7mm in thickness. Like its predecessor, the LG V40^ThinQ meets the U.S. Department of Defense requirements for durability, passing 14 MIL-STD 810G Transit Drop Test categories for suitability in military operations and is IP68 rated.

“The LG V40^ThinQ was designed with the main goal to deliver an uncompromised experience for users to create, consume and share high quality content,” said Hwang Jeong-hwan, president of LG Electronics Mobile Communications Company. “The versatility of the camera and the proven V series platform makes the LG V40^ThinQ a serious option for customers looking for a premium smartphone that does it all.”

Inroducing LG’s Hybrid Watch

Alongside the LG V40^ThinQ, LG announced its first hybrid smartwatch, the LG Watch W7, a wearable device that combines mechanical movement with digital functionalities. As the first LG wearable to run the new Wear OS by Google platform, the LG Watch W7 is designed for consumers who value the look of a traditional analog timepiece but desire the convenient functionalities of a connected smartwatch.

Developed in partnership with Soprod SA of Switzerland, the LG Watch W7 features high-precision quartz movement and physical watch hands wrapped in a stainless steel body. Combining smart and mechanical features in a single timepiece gives the LG Watch W7 unique powering options. In full operation mode on a single charge, the LG Watch W7 can run for up to two days and then an additional 3-4 days in analog-only mode. In mechanical watch-only mode with its “smart” features disabled, the watch can operate for up to 100 days, or more than three months before requiring a charge.

In addition to keeping accurate time, the analog hands also display additional information such as altimeter, barometer, stopwatch, timer and compass directions. Because this device runs Wear OS by Google, it can be customized thousands of different ways with unique watch faces and complications available online. What’s more, the watch is compatible with all standard 22mm watch bands.

Launch dates, pricing and additional details for both the LG V40^ThinQ and LG Watch W7 will be announced locally at the time of availability.

LG V40^ThinQ Key Specifications:*

Chipset: Qualcomm^® Snapdragon™ 845 Mobile Platform
Display: 6.4-inch 19.5:9 QHD+ OLED FullVision Display (3120 x 1440 / 538ppi)
Memory: 6GB LPDDR4x RAM / 64GB or 128GB UFS 2.1 ROM / microSD (up to 2TB)
Camera:
– Rear: 16MP Super Wide (F1.9 / 1.0μm / 107°)
12MP Standard (F1.5 / 1.4μm / 78°)
12MP Telephoto (F2.4 / 1.0μm / 45°)
– Front: 8MP Standard (F1.9 / 1.12μm / 80°)
5MP Wide (F2.2 / 1.12μm / 90°)
Battery: 3300mAh
Operating System: Android 8.1 Oreo
Size: 158.7 x 75.8 x 7.7mm
Weight: 169g
Network: LTE-A 4 Band CA
Connectivity Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 Compatible)
Colors: New Aurora Black / New Platinum Gray / New Moroccan Blue / Carmine Red
Other: Cine Shot / Triple Preview / Triple Shot / AI CAM / AI Composition / Boombox Speaker / Google Assistant / Google Lens / AI Haptic / 32-bit Hi-Fi Quad DAC / DTS:X 3D Surround Sound / Super Far Field Voice Recognition / IP68 Water and Dust Resistance / HDR10 / Face Recognition / Fingerprint Sensor / Qualcomm^® Quick Charge™ 3.0 Technology (Qualcomm^® Quick Charge™ 4 Compatible) / Wireless Charging / MIL-STD 810G Compliance / FM Radio

LG Watch W7 Key Specifications:*

Chipset: Qualcomm^® Snapdragon Wear™ 2100 Platform
Operating System: Wear OS by Google
Display: 1.2-inch LCD (360 x 360 / 300ppi)
Size: 44.5 x 45.4 x 12.9mm
Weight: 79.5g
Memory: 4GB eMMC / 768MB LPDDR3
Battery: 240mAh
Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 BLE / USB Type-C 2.0
Sensors: 9-Axis / Pressure
Movement: 2 Hands / Micro Gearbox
Color: Cloud Silver
Other: IP68 Water and Dust Resistance / Quartz Movement

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* Specifications, features and accessories may vary depending on the particular market.

Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries.

Qualcomm and Snapdragon are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

“TOUCH, A BIG PART OF LG V40 THINQ’S DESIGN”

The top, rear half of the LG V40 ThinQ in Carmine Red, showing off the microscopic pits on the rear glass of the LG etched by employing the proprietary Silky Blast™ treatment

Inspiring New Colors, Unique Finishing and Materials for Better Feel

SEOUL, Sep. 28, 2018 — With the LG V40 ^ThinQ, LG worked on improving the fundamentals that made the V series line of smartphones popular among consumers and industry pundits alike. The three key design factors that shaped the upcoming LG V40 ^ThinQ were smooth touch, unique color and seamless form, according to LG’s head of design for mobile products.

“The design philosophy behind the LG V40 ^ThinQ focuses on features that are unique to LG phones such as the FullVision display while introducing subtle elements that emphasize its simple and clean aesthetics,” said Lee Jung-hoon, head of design at LG Electronics’ Mobile Communications Company. “We wanted customers to be pleasantly surprised by the feel of the LG V40 ^ThinQ when they first hold it in their hands.”

When it comes to smartphone usability, proper “grip feel” is essential. To deliver the most satisfyingly smooth sensation in the hand, LG employed a proprietary Silky Blast^TM treatment to etch microscopic pits on the rear glass of the LG V40 ^ThinQ. The treatment makes the surface less slippery and less prone to fingerprints without affected the durability of the glass. Design simplicity is further employed by hiding all non-essential visual elements such as the front sensors, the only visible outlines being the cameras and speaker.

Available in colors such as New Aurora Black, New Platinum Gray and New Moroccan Blue, the LG V40 ^ThinQ carries on the refinement and sophistication of previous V series devices. A more elegant and deeper Carmine Red replaces Raspberry Rose as the brighter option for those who feel a bit more adventurous. Availability of colors will depend on the specific market.

The display of the LG V40 ^ThinQ is almost a half inch larger than its predecessor but maintains the same comfortable width for a secure grip. Bezels have been reduced even further for more immersive edge-to-edge effect while at the same time remaining among the lightest and thinnest in the industry for a phone with a display measuring greater than six inches.

Get a glimpse of the beautifully designed LG V40 ^ThinQ in this teaser video prior to its official October 3 unveiling:

YouTube

www.youtube.com/user/LGMobileHQ

Facebook

www.facebook.com/LGMobile

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LG SIGNATURE CHALLENGES WORLD CLASS CHEFS AT EVIAN CHAMPIONSHIP

In partnership with the LPGA Evian Championship, LG SIGNATURE hosted a culinary challenge featuring European star chefs at this year’s Evian Championship Tournament. LG Electronics’ ultra-premium brand, known for its innovative technology infused with the Art of Essence, invited world-class chefs to create unique dishes that reflected their “essence” as experts in the culinary arts.

The challenge was filmed as a series with a new episode broadcasted every day at the 2018 Evian Championship from September 13-16. The first episode of What’s your signature? featured Michelin star chef Patrice Vander from Les Fresques at the Hotel Royal who prepared his unique take on a typical French tartar dish and recommended the perfect wine to match. Christopher Crell of Germany and Juan Arbelaez of France created their own signature dishes in the following episodes which were then served to Korean golfers Park Sung-hyun and Chun In-gee.

LG SIGNATURE appliances played a key role in the challenge, including LG’s uber premium refrigerator and new wine cellar. The chefs were able to streamline their meal preparation by taking advantage of the numerous advanced features and technologies incorporated in the aesthetic LG SIGNATURE range. These innovations include Multi Temperature Control to create the ideal storage conditions for different types of wine and Auto Door Open which opens the refrigerator when it senses the presence of a person.

“Entering our second year as the official partner of the Evian Championship, we’re pleased to have this opportunity to highlight our LG SIGNATURE products, especially the recently launched wine cellar. We are excited to present these products in a very interesting way, as well as to support golfers,” said Han Chang-hee, head of LG global marketing.

Last year LG entered into an agreement with the Ladies Professional Golf Association (LPGA) to sponsor the Evian Championship as a global partner until 2019. Recipes and episodes of What’s your signature? can be viewed at https://goo.gl/hTreqN

LG SIGNATURE THE EVIAN CHAMPIONSHIP

https://www.youtube.com/watch?v=GfE2FKn2acI&feature=emb_title

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WHAT SMARTPHONE CAMERA MUST DELIVER

LG BRINGS THINQ INNOVATION TO LATIN AMERICA

Delegates look at the SIGNATURE products at the booth.

Expected to Fuel Next Big Growth Engine in Latin America,
LG is Keen to Show Consumers in the Region AI’s Merits

CANCUN, Mexico, Sep. 19, 2018 — LG Electronics (LG) is demonstrating its commitment to Innovation for a Better Life by showing its Latin American partners how artificial technology can transform lives. LG’s annual InnoFest Latin America roadshow is taking place this week in the resort town of Cancun with the company’s AI-enabled ThinQ products and LG SIGNATURE brand taking center stage. More than 250 VIP guests at the Grand Velas Riviera Maya representing regional retailers, business partners and the press are experiencing for themselves how LG plans to lead the region into the AI age.

Under the tagline, Think Wise, Be Free, LG’s extensive range of ThinQ products are being unveiled for the first time in the region to an eager audience. Products such as the WK7 LG ThinQ speaker and LG G7 ^ThinQ are complemented by the new LG OLED TV AI ^ThinQ with built-in Google Assistant. With the ability to understand five spoken languages including Spanish, LG’s AI TVs allow users in Latin America to manage daily tasks, find answers or control compatible smart home devices all from their TVs.

The exhibition also features LG SIGNATURE premium home appliance products which recently launched in Mexico and Colombia. LG’s home appliances have already developed a devoted following in the region and LG SIGNATURE is expected to expand the LG brand’s appeal among discerning Latin American customers. Architect German Velasco, designer Carmen Cordera and chef Lula Martin del Campo attended the event to speak about their personal experiences using and working with LG SIGNATURE products.

“Latin America is a region of great importance to LG from both a strategic as well as commercial position,” said Han Chang-hee, head of LG global marketing. “Our InnoFest global roadshow gives VIP partners an opportunity to experience firsthand what we have in store for the region in the months to come. The support we’ve received from our Latin American partners has been nothing short of phenomenal.”

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LG TEAMS UP WITH LPGA AGAIN AS OFFICIAL SPONSOR OF 2018 EVIAN CHAMPIONSHIP

A golfer hits a ball right in front of the LG Signature signage.

Tournament to Feature “LG SIGNATURE Hole” and Chance for Fans to Win Prizes

SEOUL, Sep. 13, 2018 — LG Electronics (LG) is marking its second year as the official partner of the Evian Championship. LG will be highlighting its sophisticated and classy LG SIGNATURE premium brand throughout the tournament, taking place at the Evian Resort Golf Club in Évian-les-Bains, France from September 13-16.

The Evian Championship is one of five majors on the Ladies Professional Golf Association (LPGA) Tour, along with ANA Inspiration, KPMG Women’s PGA Championship, U.S. Women’s Open and Ricoh Women’s British Open. The popular tournament reaches a total audience of over 24 million viewers from 170 different countries.

LG is designating the eighth hole of the golf course as the LG SIGNATURE Hole with LG premium appliances being awarded to anyone lucky enough to hit a hole-in-one on this hole. Fans can get in on the action by participating in an online drawing on the Facebook sites for LG SIGNATURE and Evian for chances to win golf memorabilia signed by the players.

And no golf game is complete without good food and wine. To highlight the advanced technology and uncompromising design of LG SIGNATURE, European celebrity chefs Patrice Vander, Christopher Crell and Juan Arbelaez will show them preparing their favorite dishes using LG SIGNATURE appliances with LPGA golfers enjoying their ultimate creations. Foodies and golf fans alike can see the chefs in action at www.facebook.com/LGSIGNATURE.

“We feel privileged to be partnering with the Evian Championship again this year as the relationship has proven to be a very valuable part of our global premium strategy,” said Han Chang-hee, head of LG global marketing. “The LPGA audience is exactly who we had in mind when we first launched the premium LG SIGNATURE brand in 2016.”

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LG CAPTURES ATTENTION OF BTS FANS FROM COAST TO COAST DURING BTS WORLD TOUR

A man and woman both test LG’s speaker products at the BTS Studio Presented by LG.

Collaboration with Hot K-Pop Group Delivers Unique Fan Experience,
Highlights LG Innovations in “BTS Studio Presented by LG”

LOS ANGELES, Sep. 6, 2018 — LG Electronics (LG) is bringing its own unique take on style and innovation to the BTS World Tour across the United States this fall. The BTS Studio Presented by LG kicks off this week with more than 10,000 passionate K-Pop fans experiencing the best of BTS alongside some of LG’s most forward-thinking products.

The BTS Studio Presented by LG, which starts in Los Angeles this week, is the cornerstone of the coast-to-coast U.S. BTS World Tour, continuing in Oakland (Sep. 9), Chicago (Oct. 2-3) and New York (Oct. 6).

BTS, the first Korean pop group to be named Top Social Artist at the Billboard Music Awards and perform at the American Music Awards, is one of Time Magazine’s 25 most influential internet sensations. LG is partnering with BTS to highlight its brand and industry leading technologies to the group’s loyal fanbase in the United States and around the world.

In the BTS Studio experience zone, fans can enjoy the band’s music using LG audio technology and experience innovative products such as the LG smartphones, LG OLED TV, LG CordZero vacuum, LG Pocket Photo Snap, LG Styler and LG PuriCare air purifier. The limited edition LG Q7 BTS smartphone features the BTS logo on the back and includes handwritten emojis created by the band, exclusive voice recordings from each member and a BTS Gallery featuring previously unreleased photos.

Using the BTS Studio’s photo and video booths, fans can take and print images with the group and become part of an LG G7 BTS commercial. The BTS Studio also is filled with exclusive content such as images from the filming of the LG G7 smartphone commercial, videos taken by BTS members with the LG G7 smartphone as well costumes worn by members while shooting the G7 video.

“BTS’ determination to be the best and their devotion to their fans closely align with the core values that inspire LG,” said Han Chang-hee, head of LG’s global marketing. “We are extremely proud to work with BTS as we strive together to create innovation for a better life.”

Fans in the BTS Studio Presented by LG are encouraged to post pictures created in BTS Studio and share them via social media using the #BTSSTUDIOBYLG hashtag.

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“AI FOR A BETTER LIFE” LG EXECUTIVES OUTLINE NEW VISION FOR AI AT IFA 2018 OPENING KEYNOTE

LG Electronics chief executive officer, Jo Seong-jin, stands right next to the LG CLOi robot.

CEO and CTO Deliver Joint Opening Keynote in Berlin,
Detailing LG Artificial Intelligence Strategies for First Time

BERLIN, Aug. 31, 2018 — Outlining the strategic direction for the new era of artificial intelligence, LG Electronics (LG) chief executive officer Jo Seong-jin and president and chief technology officer Dr. I.P Park delivered the joint opening keynote address at IFA 2018.

This marks the first time that LG’s top executives have given a keynote address at a major global exhibition. Entitled Think Wise. Be Free: Living Freer with AI, the speech was experienced by more than 1,000 industry VIPs, influencers and journalists gathered in Berlin to hear LG’s framework for the future of AI.

LG’s IFA opening keynote represents a significant milestone for the company, demonstrating how its commitment to staying at the forefront of AI development in the consumer electronics industry has earned it prominence in the world stage at Europe’s largest consumer electronics exhibition.

Following the launch of the LG ThinQ earlier this year, LG has been focused on demonstrating the impact of its vibrant ecosystem embedded with a powerful AI solution based on LG’s open platform, open partnership and open connectivity strategy.

CEO Jo, a 42-year LG veteran, led the keynote, emphasizing the company’s underlying drive to provide consumers with a better life, defining this as the increased availability of freer and smarter choices in everyday living. He expressed his firm belief that advances in AI are key to presenting new possibilities for a better life.

“Combined with edge computing and big data, as well as the ability to harness the enhanced connectivity of 5G, AI will bring each aspect of our lives into a seamless connected experience. Your home will know what kind of day you had in the office and will roll out the welcome mat by preparing the perfect environment for when you walk in the door,” said Mr. Jo.

CTO Park took the stage next and explained three key pillars of artificial intelligence: Evolve, Connect and Open. With the overarching message that AI is more than innovation for the sake of innovation but is in fact the very meaning of Innovation for a Better Life, Dr. Park went on to illustrate how these three key AI pillars will enhance our lives.

The evolution of AI must be based on continually increasing communication with users, according to Dr. Park, who explained LG’s methodology for the development of core AI technology: First, the company’s focus on speech recognition, image recognition, biometric recognition and deep learning algorithms; second, the benefits of seamless connectivity offered through LG’s diverse product portfolio that make it possible to eliminate the traditional constraints of space and time; and third, the infinite potential offered through increased connectivity, using LG’s robot vacuum cleaner as an example. He concluded by highlighting the importance of an open AI ecosystem and explaining LG’s intuitive webOS operating system.

The keynote also featured leading global AI experts, including renowned researcher Dr. Andrew Ng; Matthew Perry, chairman of the Open Connectivity Foundation; Peter Kürpick, CTO of mapping technology firm HERE; and Kong Kyoung-chul, CEO of wearable robotics startup SG Robotics. These guest speakers were uniform in their support of LG’s vision for the future of AI.

Messe Berlin Group executive vice president and IFA executive director Jens Heithecker commended the keynote, saying, “We were pleased to have LG open the event by discussing AI, the hottest technology in the consumer electronics industry. I believe that attendees share LG’s vision for technology built around a user-centered philosophy and hope visitors will have a chance to visit the LG booth.”

LG will be showcasing its extensive lineup of consumer electronics and robots equipped with the latest AI technologies in the LG ThinQ zones in the LG booth, which together with the IFA opening keynote, further establishing the company’s credentials as an AI leader around the world.

View LG’s IFA keynote here:

https://youtu.be/8eLMVYvHlc0

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LG “AI SOLUTIONS FOR A BETTER LIFE” FEATURED AT IFA 2018

Models pose with LG ThinQ AI TV at the LG booth at IFA 2018.

Diverse Portfolio Shows the Potential of Innovative Technology Combined with AI

BERLIN, Aug. 30, 2018 — LG Electronics (LG) will be prioritizing its LG ThinQ brand at IFA 2018, spotlighting its innovations and vision at the prominent tradeshow in Berlin, August 31 to September 5. LG will be highlighting how its advanced LG ThinQ solutions are designed to make technology-powered radical lifestyle transformation a reality for users worldwide.

More than one-third of the company’s massive IFA exhibition space will be centered on AI, with a range of LG ThinQ products displayed in three different lifestyle zones: ThinQ Travel, ThinQ Gourmet and ThinQ Style. Each zone will be expertly designed to reflect the diverse lifestyles of modern consumers and will incorporate AI products into natural yet futuristic home environments. The distinct zones will illustrate how LG ThinQ presents benefits for every aspect of life in vital areas such as style, cuisine, home comfort, mobility and entertainment.

The ThinQ Travel zone will demonstrate just how easy it is to search for the perfect holiday destination via LG AI TVs and then book flights and accommodations using the LG G7^ThinQ smartphone. The Google Assistant will soon be available on all webOS-based LG AI TVs in seven new markets: Australia, Canada, France, Germany, South Korea, Spain and the United Kingdom. The platform, already successfully launched in the United States, also will now support up to five languages as part of LG’s global strategy to raise the bar for voice control solutions. With the Google Assistant built in, LG’s AI TVs will offer a streamlined experience that allows users to expertly manage daily tasks, find answers to important questions and control compatible smart home devices. IFA visitors can then move on to the IoT living room designed in collaboration with Italian luxury furniture company Natuzzi, a breathtaking living space that was featured at Milano Design Week. This welcoming zone highlights the control capabilities of XBOOM AI ThinQ speakers by illustrating how they can be used to alter the settings of connected sofas and lighting installations.

The intelligent InstaView ThinQ refrigerator takes center stage in the culinary-themed ThinQ Gourmet zone. Here, visitors can experience firsthand the advanced capabilities of the refrigerator to recommend recipes and instantly adjust cooking conditions for the connected oven and other kitchen appliances.

The ThinQ Style zone showcases LG’s wide variety of voice-controlled appliances, including the new LG Styler ThinQ. The latest Styler comes equipped with unique features designed to enhance user convenience while keeping clothes cleaner, more hygienic and stylish – all now achieved through voice commands. Many of the ground-breaking LG products in the three zones were recently recognized by the European Imaging and Sound Association (EISA) for their advanced technology, design and innovation.

Across from the LG ThinQ lifestyle experience zones is the core tech zone, highlighting the innovative technology embedded in LG ThinQ products such as LG OLED TVs and LG SUPER UHD TVs as well as the LG Centum System. It is here that the 88-inch 8K OLED TV will be featured, with its 7,680 x 4,320-pixel resolution and ability to render deep blacks and vivid colors while also making wide viewing angles possible. Other core technologies unveiled for the first time in this zone include the revolutionary 173-inch Micro LED display, consisting of arrays of microscopic LEDs that form individual pixels. The screen will be located in a dramatic home cinema environment that highlights its ability to customize screen sizes according to user needs.

Also featured at IFA will be LG CLOi robots, ranging from serving robots to a wearable robot. This collection of advanced robots will be instrumental in fulfilling LG’s vision for AI both inside and outside the home. LG’s wearable CLOi SuitBot will be on display for the first time in this zone. Ideal for use in industries such as manufacturing and construction, the LG CLOi SuitBot will enhance the quality of life by improving mobility for its wearer.

Complementing the attention on LG ThinQ, visitors to the LG IFA booth will be greeted by the awe-inspiring LG OLED Canyon that delivers an immersive dive into awe-inspiring sights from across the world. Five beautiful landscapes – Columbia Icefield, Iguazu Falls, Antelope Canyon, Redwood National Park and Haleakalā – will be displayed in incredible detail across 258 convex and concave commercial open-frame LG OLED panels.

New LG SIGNATURE products showcased at IFA include the LG SIGNATURE wine cellar, bottom-freezer refrigerator and dryer – demonstrating the potential of premium appliances in the global market. To highlight the wine cellar’s aesthetic appeal and technological features, LG SIGNATURE will be hosting wine tastings with renowned wine critic James Suckling during the show. Befitting the elegant design of these products, LG is expanding its IFA partnership with London-based art collective Jason Bruges Studio to create a new LG SIGNATURE premium gallery under the theme, One Fine Day.

Targeting the European built-in appliance market, LG also will be debuting the new Signature Kitchen Suite luxury brand of built-in kitchen appliances at IFA. A separate exhibition space dedicated to the Signature Kitchen Suite will be located in a prominent outdoor garden at the center of Messe Berlin. Developed through a collaboration with European luxury furniture designers Valcucine and Arclinea, the Signature Kitchen Suite for Europe will deliver products that build on the tradition of innovative performance and fine craftsmanship.

IFA 2018 will open with a visionary keynote address from LG Electronics Chief Executive Officer Jo Seong-jin with President and Chief Technology Officer Dr. I.P. Park. Their joint opening keynote – outlining the strategic direction for the new era of artificial intelligence – represents the first time that senior LG executives have taken on such a prominent role at IFA. Entitled Think Wise, Be Free: Living Freer with AI, the keynote will be delivered on Friday, Aug. 31 in Hall 26b of Messe Berlin. CEO Jo will provide his insights into how LG’s AI strategy will enhance customers’ lives based on LG ThinQ’s unique open platform, open partnership and open connectivity philosophy. Similarly, Dr. Park will show how this technology comes to life in everyday products and how LG’s open AI strategy benefits consumers through its focus on offering greater control and convenience.

LG’s IFA exhibition booth is located in Hall 18 of Messe Berlin, showcasing the company’s wide range of state-of-the-art technology designed to deliver Innovation for a Better Life.

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LG Newsroom