Exploring the World of Premium Design at the Signature Kitchen Suite Showroom in Milan

A picture of Signature Kitchen Suite showroom entrance in Milan

Milan Design Week, also known as Salone del Mobile, is the world’s preeminent furniture and design fair. Held in Italy’s famous fashion capital, it is a truly global showcase of innovation, creativity and luxurious style. Amidst this year’s celebration of inspiring and aspirational home living, LG presented its latest premium built-in products, including collaborations with renowned designers, at the Signature Kitchen Suite Showroom on Milan’s Piazza Cavour.

Open since 2020, the showroom artfully exhibits the sleek offerings of the Signature Kitchen Suite while introducing visitors to the brand’s True to Food philosophy. This stylish space, where tradition meets innovation, spans three levels – ground floor, basement and mezzanine – each featuring stellar Signature Kitchen Suite built-ins designed and made to the most exacting standards. The advanced appliances on display are complemented by a nature-inspired décor designed by Calvi Brambilla, an esteemed multidisciplinary design studio based in Milan.

One of the showroom’s special zones cleverly evokes the natural beauty of Italy through the use of Milano Pink, a warm, soothing color inspired by the pink hues that adorn the Alps when viewed from Milan at sunset. Visitors can experience the unique value of Signature Kitchen Suite and LG home appliances firsthand by exploring the showroom’s Food Academy and simulated domestic spaces, which include a kitchen, living room, bedroom and laundry room.

Structured around the theme of the Art of Precision, the showroom compellingly conveys the Signature Kitchen Suite design philosophy through a hand-picked selection of artworks and engaging experiential programs. Visitors can discover different examples of the ‘art of precision’ via the exhibit’s Master Craftsmen encounters, where a flavorist, a watchmaker, a baker and a glazier each demonstrate the level of care and skill that LG’s premium built-in brand has come to represent.

A delightful display of delicate origami decorations, which greets guests as they enter the showroom’s reception area, serves as another symbolic tie to the craftsman-like quality of Signature Kitchen Suite appliances. The origami pieces are accompanied by dozens of bottles containing artisanal vanilla essence, each with its own unique aroma.

Coinciding with Milan Design Week, LG showcased a variety of stunning appliances brought to life through its collaborations with high-end furniture brands and design groups. This year, acclaimed furniture designer and architect Patricia Urquiola, known around the world for iconic designs such as the Dudet Chair and Sengu Table, partnered with LG to create a new masterpiece for Signature Kitchen Suite. Visitors to the Signature Kitchen Suite Showroom have the privilege of seeing Urquiola and LG’s ultra-chic undercounter modular refrigerator in person.

A seamless fit for both kitchens and living rooms, Urquiola’s unerringly elegant creation aligns with the popular home and interior design trend of blurring the boundaries between living spaces. Resembling a sophisticated cabinet or set of drawers,the refrigerator offers custom size and color choices to suit the specific needs and preferences of each customer. Its upper compartment can be used for the efficient storage of bottled water, beer, wine (or other beverages) and even cosmetics, while its lower compartment functions as a convenient freezer.

Another aesthetically-unimpeachable appliance that debuted during Salone del Mobile was the Signature Kitchen Suite Wine Cabin. A collaboration between LG and m2atlier, a Milan-based architectural design group, this remarkable piece provides temperature-controlled wine storage in its lower compartment, storage space for wine glasses and bottles in its upper compartment, and a beautiful cigar box in between.

The Wine Cabin’s central rotating base supports a structure that can be customized with different finishes. Encased in micro-ribbed glass, the effortlessly luxe m2atlier design was conceived as a “precious container” for the Signature Kitchen Suite under-shelf wine cellar.

From creative collaborations with leading designers to carefully curated exhibits, the Signature Kitchen Suite Showroom in Milan celebrates the essence of design, technology and luxury living.

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LG Named the Official Partner of the Esports World Cup 2024 in Saudi Arabia

Company’s Industry-Leading LG UltraGear Gaming Monitors to Support the World’s
Top Pros at Global Festival of Esports in Riyadh

SEOUL, June 26, 2024 — LG Electronics (LG) has been announced as the official partner of the Esports World Cup (EWC) 2024, set to take place in Riyadh, Saudi Arabia, from July 3 to August 25. Formerly known as Gamers8, EWC is an annual international esports tournament. This year’s edition – the first under the EWC name – will host competitions for 21 of the world’s biggest online games, including League of Legends, Overwatch and Fortnite. The exclusive gaming monitor of the event for the third consecutive year, the LG UltraGear^™ will take center stage at EWC 2024, supporting the world’s top gamers as they battle for victory in Riyadh.

Boasting the largest prize pool of any esports tournament, EWC 2024 promises eight weeks of thrilling gaming action, featuring over 1,500 professional athletes. The acclaimed LG UltraGear OLED gaming monitor (model 32GS95UE) will be prominently featured at the event. Additionally, more than 990 UltraGear gaming monitors will be utilized during league matches and showcased at LG’s booth at EWC.

LG UltraGear, the company’s premium gaming brand, provides next-level gaming experiences for both professional athletes and amateur enthusiasts alike. These gaming monitors offer high refresh rates, rapid response times, and vibrant, crystal-clear images; a combination that drives gaming immersion to dizzying new heights.

Along with its premium self-lit screen, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) features the world’s first VESA-certified dual-mode technology, ensuring an optimized gaming experience at both UHD 240Hz (ideal for visually stunning, narrative-rich games) and FHD 480Hz (a great choice for fast-paced FPS, MOBA and racing titles). It also incorporates LG’s Pixel Sound technology for more realistic and three-dimensional in-game audio.

LG’s involvement in EWC 2024 is part of the company’s ongoing efforts to advance esports worldwide. In addition to EWC and its predecessor, Gamers8, LG sponsors and actively participates in major gaming competitions such as the League of Legends Champions Korea and the League of Legends EMEA. Through consistent engagement with the gaming community and the exceptional performance and features of its UltraGear gaming monitors, LG has become a respected name in the world of esports.

EWC 2024 attendees can visit LG’s booth to try out the same UltraGear gaming monitors used by their gaming idols throughout the tournament. They can also improve their own gaming skills by taking part in coaching sessions run by the LG-sponsored Gen.G Global Academy. Furthermore, visitors to LG’s booth can win prizes by participating in exciting competitions and events.

“Saudi Arabia’s premier esports festival, EWC is the new destination for esports fans,” said Mohammed Al Nimer, Sales Director at EWCF. “We’re excited to work with partners like LG, who share our passion for gaming and esports-culture, and to have LG UltraGear as the official gaming monitor of the inaugural EWC.”

“It’s a real honor for LG UltraGear to be named the official gaming monitor brand of an esports event as momentous as EWC 2024,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Designed to satisfy the needs of both professional and casual gamers, LG UltraGear OLED gaming monitors are tailor-made for next-level gaming experiences.”

For more information about EWC 2024 and the latest LG UltraGear gaming monitors, check out and follow LG UltraGear (@UltraGearGaming).

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LG Celebrates Prolific Wins for Season 2 of Its Original Series “LG Presents: The Rivalries”

An illustrative poster about LG presenting 'The Rivalries'

LG Wins Two Gold Awards and One Honoree

SEOUL, June 25, 2024 — LG Electronics (LG) announced today that season two of its original docu-series, “LG Presents: The Rivalries” on LG Channels has received recognition from multiple international award programs, including the MUSE Creative Awards, the Webby Awards and the Telly Awards.

As an official partner of the NCAA^®, “LG Presents: The Rivalries” series is available for free on the NCAA Championships Channel (Channel 100) via LG Channels on LG Smart TVs. Each episode highlights a different college sports rivalry as told through interviews, historical moments and the most recent game footage. The series was created and produced in partnership with Shoot To Kill NYC and HSAd USA.

“LG is focused on bringing unique content to its LG Smart TV owners and sharing more ‘Life’s Good’ moments with our consumers,” said Jeannie Lee, director of Corporate Marketing at LG Electronics USA. “In developing The Rivalries, we noticed that so much already existed to cover top-tier Division I college sports and men’s competitions. We wanted to leverage LG Channels to spotlight student-athletes competing in rivalries across emerging sports, bringing attention to all of the smaller but no less mighty rivalries that exist today in other college divisions. These awards are a testament to the impact of The Rivalries and the dedication of our partners who have shared LG’s vision and brought this series to life.”

MUSE Creative Awards: “LG Presents: The Rivalries” (Season 2) is recognized as a Gold Winner in the Branded Content – Sports category. The MUSE Creative Awards celebrates and honors excellence and innovation in creative design, advertising and digital media. Spanning a diverse range of categories, the MUSE Creative Awards recognizes the best achievements from advertising to digital media, as well as in marketing strategies and PR communications. Entrants from all corners of the world participate, showcasing creative advertising, design and campaigns that inspire and set new benchmarks in the industry.

Webby Awards: “LG Presents: The Rivalries” (Season 2) has been honored in the Video, Sports (Branded) category in the 28th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet. Established in 1996, the Webby Awards received 13,000 entries from over 70 countries worldwide this year.

Telly Awards: “LG Presents: The Rivalries” (Season 2) is a Gold Winner in the Non-scripted & Documentary – Branded Content category of the 2024 Telly Awards. Founded in 1979 to honor local, regional and cable television commercials, with non-broadcast video and television programming, the Telly Awards annually showcases the best work created within television and across video for all screens. Receiving over 12,000 entries globally from six continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

Learn more about LG’s NCAA partnership, “LG Presents: The Rivalries” docu-series, and the NCAA Channel exclusively on LG Smart TVs, by visiting LG.com/NCAA.

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LG Unveils ‘Brave Optimists’ Brand Book Showcasing Its Unique Optimistic DNA

Beautifully Illustrated Brand Book Celebrates
LG’s Brave Optimism and Employee Dedication

SEOUL, June 25, 2024 — LG Electronics (LG) is set to launch its first-ever brand book as part of its global campaign aligned with the uplifting Life’s Good initiative, which aims to spread the company’s message of optimism and joy around the world.

The Brand Book is a compilation of captivating stories from current and former LG employees, providing a deep dive into the determination, compassion and the brave optimism that define ‘LG people.’ It consists of 28 chapters divided into four sections: LG’s three core values – ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile’ – followed by a section dedicated to ‘Brave Optimists.’

Among those interviewed for the Brand Book is the current CEO William Cho, who personifies the company’s culture of optimism and aspiration to create a better future for all. The book covers defining moments in LG’s history, from the company’s entry into the U.S. market to the development of various groundbreaking products such as the InstaView^TM refrigerator, the LG SIGNATURE OLED R rollable TV and the ultra-light LG gram laptop. It also provides insights into how LG’s business units, such as the Vehicle component Solutions Company, have continuously expanded to become key drivers of future growth. Additionally, the book delves into the story behind the company’s well-known Life’s Good brand promise.

“Our new brand book celebrates the unique identity of our company by sharing the stories of our employees and the challenges that we have faced and overcome together with brave optimism and relentless determination,” said Kim Hyo-eun, vice president and head of the Brand Management Division at LG. “It also highlights the commitment to innovation that continues to propel us on our journey to becoming the smart life solution company.”

The English version of the ‘Brave Optimists’ Brand Book will be available in an e-book format at global e-book stores by the end of this month. Royalties from the sales will support social contribution projects that align with LG’s mission to create a Better life for all.

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LG Introduces AI-Powered CLOi ServeBot for Hospitality and Healthcare

The new LG CLOi ServeBot (model LDLIM31) with a towel and water bottle amenities inside the storage space

Company’s Latest Autonomous Robot Solution Provides Safe and Reliable Delivery
With its Four-Door Design and Six Wheels With Independent Suspension

SEOUL, June 24, 2024 — LG Electronics (LG) is launching its latest LG CLOi ServeBot (model LDLIM31), an autonomous, door-type service robot designed to provide safe delivery services in hospitality and healthcare settings. Featuring a four-door design with ample interior storage space, the CLOi ServeBot can perform simple and repetitive delivery tasks to reduce the burden on busy staff.

This introduction further strengthens LG’s portfolio of advanced AI robots and robot control solutions, aligning with the company’s plans to accelerate the expansion of its B2B business, particularly in the delivery and logistics services sector. The CLOi ServeBot was first released in South Korea, with upcoming launches scheduled in key markets across North America and Asia. For more details, please visit LG.com.

The door-type CLOi ServeBot has gained international recognition for its innovative and convenient design, earning honors at the Red Dot Design Award 2024 and the iF Design Award 2024. Boasting four internal compartments, each capable of holding items weighing up to 30kg, this new model is able to make multiple deliveries or collections. Its generous and secure cargo space can comfortably accommodate as many as 32 standard-sized coffee cups,^* while its shelving can be easily adjusted according to item- or load-size.

Tailored for indoor hospitality and healthcare environments, the LG CLOi ServeBot is capable of utilizing elevators to move between floors. Its six wheels, each with independent suspension, provide excellent stability, enabling the CLOi ServeBot to transport beverages over uneven surfaces without any significant spillage. For added user convenience, the CLOi ServeBot’s doors can be set to open or close automatically during operation. The LG CLOi ServeBot can even tell when a delivery has been completed, as camera sensors built into its internal compartments detect when items have been removed. And thanks to an AI algorithm, the new model can safely navigate around obstacles, determine the optimal route to its destination(s), and communicate with up to 20 other CLOi ServeBots to maximize task efficiency and avoid potential collisions.

A front-facing 10.1-inch display on the CLOi ServeBot functions as a mobile advertising platform, with content easily uploaded via the LG CLOi Station (accessible through mobile or web) or the CMS mobile app. Furthermore, LG’s latest CLOi solution can escort customers to a given destination and provide voice guidance for visually impaired users. Additionally, users can monitor the robot’s status in real time using the LG CLOi Station, which also offers convenient paging and scheduling functions.

“LG’s latest service robot employs advanced platform technologies covering AI, communications and control, to help streamline operations in hospitality and healthcare settings,” said Roh Kyu-chan, vice president and head of the robot business division of LG Business Solutions Company. “Leveraging our capabilities and expertise in robot solutions, we will continue to deliver innovative LG CLOi ServeBot models to meet the specific needs of diverse sectors.”

With years of robotics industry experience, LG continues to provide versatile robot solutions for various environments, including airports, hotels, hospitals and warehouses. The company is now developing a comprehensive suite of solutions to efficiently manage the entire distribution process, from supplying robots to facilitating the last-mile delivery of ordered products.

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^* Approximately 350ml/11.8oz each.

LG Amplifies Positive Influence of the Life’s Good Campaign via Social Media Challenge

An illustration of images with people participating in the social media challenge

Company’s ‘Optimism your feed’ Playlist
Garners 1.2 Billion Views in Just Three Weeks

SEOUL, June 21, 2024 — LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

“LG is committed to delivering on its promise of Life’s Good. This social media challenge aims to uncover and share what Life’s Good means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”

The social media challenge is part of LG’s ‘Optimism your feed’ campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.

The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.

Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.

“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”

More details about Life’s Good campaign can be found on the campaign page at www.lg.com/lifesgood.

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[Executive Corner] Elevating LG’s Global Presence: Strategies for Sustainable Growth

A portrait picture of Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG

To position LG as a leading “Smart Life Solution Company” and ensure sustained growth, we must revolutionize our operational approach. Embracing change is pivotal for enhancing our organizational capabilities and business competitiveness, enabling us to uncover new opportunities for customer value creation in a rapidly evolving global market.

Last November, our CEO William Cho established the Overseas Sales and Marketing Company to drive change and growth while enhancing our global brand power through customer-value creation. This initiative introduced the concept of an ‘Outside-In’ approach, shifting our focus from internal processes to actively gathering direct feedback from customers. Traditionally, we focused on product quality and timely delivery. However, we have recognized that in today’s competitive environment, these factors alone are insufficient for increasing market share and differentiating ourselves. Consequently, we began shifting our product development approach to evaluate ideas and proposals from the customer’s perspective and develop sustainable growth strategies based on this feedback. The Overseas Sales and Marketing Company plays a crucial role in executing these strategies.

From a broader perspective, the essence of the Overseas Sales and Marketing Company is the brand, underscoring the paramount importance we place on it. The brand is the cornerstone of a company’s existence, representing the value delivered to and perceived by customers, which in turn justifies the company’s existence. Additionally, the brand signifies profit, playing a crucial role in sales. Therefore, the primary objective of the Overseas Sales and Marketing Company is to enhance LG’s global marketing and brand management capabilities.

Our ‘Optimism your feed’ campaign, initiated this May, is an exemplary effort towards this end. We launched the campaign with the aim of balancing the ‘algorithm’ that keeps much of social media mired in negative content. We sought to induce changes in social media recommendation-algorithms by posting a playlist with optimistic content, thereby helping to create a more positive online environment. We see the campaign as a powerful vehicle for reinforcing our dynamic and youthful brand image, and as an innovative means of communicating our ‘Life’s Good’ brand promise.

Another key focus area of the Overseas Sales and Marketing Company is bolstering the sales capabilities of our members, a major driver of profit generation and market share improvement. This involves targeted adjustments to routine tasks and the implementation of innovative solutions to reduce inefficiencies. For example, by leveraging automated dashboards, employees can save time on repetitive administrative tasks, allowing them to enhance their skills and productivity. Such efforts enabled us to grow even during the pandemic and fulfill customer commitments despite logistical challenges.

At the Overseas Sales and Marketing Company, we concentrate on four key strategies for transforming our business operations. The first strategy focuses on creating seamless value through software skills. Last November, the company launched the ‘LG SW Reskilling Program,’ an in-house initiative designed to elevate our software development personnel. Initially available to employees at our Korean headquarters, this program provides intensive training in embedded software and data science. This initiative benefits both employees and the company by strengthening individual capabilities and career prospects while allowing us to deploy talent to areas of high strategic importance, thereby enhancing business competitiveness.

The second strategy involves streamlining the distribution process and connecting directly with customers through Direct-to-Consumer (D2C) business models. Our goal is to increase sales by leveraging our deep understanding of customer preferences and purchasing patterns.

Our third strategy is to expand our subscription services. By offering subscription options, we aim to lower the barriers to entry for high-priced products while delivering new customer experiences at the same time.

Lastly, we focus on providing solutions tailored for diverse B2B sectors. Our objective is to integrate our solutions with the hardware possessed by our business customers, thereby enhancing their revenue generation from end-customers. For example, when ads are shown on an LCD display, the value of the hardware increases. This kind of ad business can become a part of our B2B solutions portfolio.

While these four strategies may not immediately boost revenue, they lay the groundwork for sustainable growth and represent crucial changes in how our employees operate.

Every employee plays a significant role in shaping our brand and leading sustainable growth in the global market. We believe that all personnel are, in essence, brand ambassadors. We will continue to innovate how we work to achieve sustainable growth for the LG brand.

By Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics

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LG Establishes Global R&D Triangle to Develop High-Performance Heat Pumps in Extreme Cold

A photo of Tanja Storsul (vice-rector for research and development of Oslo Metropolitan University), and James Lee (head of the Air Solution Business Unit at LG Electronics) shaking hands at the consortium signing ceremony

Company Partners With Norwegian and Italian Universities
to Establish the European Consortium for Advanced Heat Pump Research

SEOUL, June 20, 2024 — LG Electronics (LG) is establishing a global R&D triangle connecting North America, Europe and Asia to lead the global heat pump market and secure next-generation heat pumps specifically designed for cold climate zones. The company aims to develop regionally specialized core technologies optimized for the cold climate of Northern Europe through the establishment of the European Consortium for Advanced Heat Pump Research (ECAHR).

The collaboration with leading European universities follows the foundation of the LG Advanced Cold Climate Heat Pump Laboratory in Alaska last year, and the company plans to expand efforts to enhance the performance of its Heating, Ventilation and Air Conditioning (HVAC) products in low-temperature climate conditions. This August, LG will also continue its research on cold climate heat pumps in Harbin in partnership with a prestigious Chinese university.

LG held a signing ceremony on June 18 at the main auditorium of Oslo Metropolitan University in Norway to mark the commencement of the consortium. Members would include Oslo Metropolitan University, the Norwegian University of Science and Technology (Norges Teknisk-Naturvitenskapelige Universitet) and the University of Naples Federico II, an institute in Italy actively pursuing research in cold-climate HVAC.

During the winter of this year, Northern Europe experienced record-breaking cold weather, with temperatures dropping below minus 40 degrees Celsius. In these regions, achieving high heating efficiency is challenging due to the difficulty of compressing refrigerants at lower pressures. To address this, LG established a consortium to develop heat pumps that deliver top-tier heating performance even in extreme cold conditions.

Furthermore, the company is looking to enhance its core technologies to lead global electrification efforts and expand supplemental heating availability in Europe.

In 2022, the EU launched the REPowerEU plan, aiming to reduce dependence on Russian fossil fuels and expand new and renewable energy sources by 2030. As a result, the demand for high-efficiency electric appliances and heat pump heating and cooling systems has surged across Europe, fueling efforts to lower energy consumption and achieve carbon neutrality.

What’s more, LG is in the process of establishing a comprehensive local operation system for its HVAC business, which is expected to drive growth in its business-to-business (B2B) operations. The system covers all stages locally, from research and development to sales, maintenance and operations.

In the announcement of LG’s Future Vision 2030 last year, CEO William Cho highlighted B2B capability enhancement as one of three major growth factors. Aligning with this vision, the HVAC business has set an ambitious goal to more than double its sales by 2030 and become a top-tier global heating and cooling company.

“We aim to expand our presence around the world by developing next-generation heat pump technology tailored to the diverse climate conditions of each region,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to expand our footprint in the global market, adding value to drive growth in our HVAC business.”

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Inspiring the Future of the Smart Green Movement at ‘Another Hanok’

A photo of the entrance of 'Another Hanok'

Hanok, traditional Korean houses, are renowned for their aesthetic beauty construction and harmonious integration with nature. Inspired by this distinctive architectural form – prized for its energy efficiency, natural ventilation and lighting – LG Spain has constructed an AI-powered home named ‘Another Hanok.’ This innovative abode showcases LG’s latest technological and design advancements and highlights some of the ecologically-focused projects undertaken as part of LG Spain’s ‘Smart Green’ movement.

During the Another Hanok opening ceremony, LG reaffirmed its commitment to supporting the global climate response through its ongoing ESG initiatives and sustainable product solutions. The event was attended by 80 guests, including the president of LG Spain, local and Korean government officials and representatives from various partner companies. Since establishing the Smart Green movement in 2017, LG Spain has developed product solutions aimed at reducing environmental harm while encouraging and fostering community engagement.

Efficient Innovations for Sustainable Dwellings
Self-sufficient, connected and sustainably powered, Another Hanok embraces and embodies LG’s Smart Green philosophy. The house produces, stores, saves and shares clean energy, achieving 100 percent energy independence^* through the use of LG’s state-of-the-art technologies as a way to reduce its environmental impact.

Leading up to the entrance of Another Hanok is a beautifully designed pathway that inspires feelings of peace and tranquility while reminding visitors of the pressing environmental issues facing our planet. As visitors approach the house, they encounter a variety of interactive displays and installations that spotlight the challenges of reducing carbon emissions and the urgent need for companies and consumers to adopt responsible practices.

Inside, visitors can explore several spaces, each focused on different aspects of sustainable living. From energy-efficient appliances to advanced HVAC systems, Another Hanok demonstrates how LG’s cutting-edge technologies and solutions can help create a net-zero-energy home. The seamless installation of the LG Therma V R290 Monobloc heat pump contributes to the house’s efficient use of power, while ensuring the reliable heating and cooling for visitor comfort. Conveniently, the solution’s energy consumption can be monitored through the ThinQ™ Energy Service. Additionally, surplus energy produced by the solar panels installed on the roof of Another Hanok is stored in LG’s energy storage system.

Expanding the Smart Green Movement
Launched in 2017, LG Spain’s Smart Green movement is an initiative that continues to help regenerate local environments and ecosystems. The movement’s goals include planting 48 million trees (Smart Green Trees), repopulating 48 million Iberian bees to ensure the pollination of countless endemic plant species (Smart Green Bees), and reviving the health of the Mediterranean Sea (Smart Green Seas).

The ‘Another Life’ Experience
Another Hanok is a part of LG’s ‘Another Life’ series, a collection of offline experience spaces that provide customers with unique opportunities to interact with LG’s lifestyle-enhancing products. Each of these spaces offers a welcoming atmosphere along with compelling displays and exhibits that promote sustainability and responsible technological innovation. Beginning in South Korea in 2022, the series has since expanded internationally with the addition of sites such as ‘Another Saigon’ in Vietnam.

LG views Another Hanok as a new, more-engaging kind of B2B showroom, where its European B2B clients can see first-hand the company’s strong commitment to achieving carbon neutrality. In the spirit of its Life’s Good philosophy, LG will continue to innovate and inspire, leveraging its technology leadership to help usher in a new era of sustainability.

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^* Average yearly photovoltaic (PV) power generation at Another Hanok is 22,030 kWh while average monthly power consumption is 16,870kWh. Actual power generation and power usage may vary.

LG and ChargePoint to Expand Their EV Charging Business Operations Globally

A photo of LG Electronics (left) and ChargePoint (right) representatives shaking hands with each other

Aligned With Vision of Achieving KRW 100 Trillion in B2B Revenue by 2030,
Company Enters MOU to Develop Next-Generation EV Charging Solutions

SEOUL, June 18, 2024 — LG Electronics (LG) recently signed a memorandum of understanding (MOU) and a definitive agreement for commercial electric vehicle (EV) charging in the United States with ChargePoint, a leading provider of networked charging solutions for EVs. LG anticipates that the MOU will accelerate the growth of its EV charging business. The MOU is also expected to further expedite the growth of LG’s B2B operations and support the company’s transformation into a Smart Life Solutions company.

ChargePoint, which has more than 306,000 active ports under management on its network, operates across the North America and Europe. Last year, LG CEO William Cho identified the EV charging business as LG’s new growth engine, and has committed to developing it into a trillion-KRW scale enterprise by 2030. With the recently signed MOU, LG will be able to leverage ChargePoint’s expansive network to explore EV charger supply opportunities around the globe, while ChargePoint, its customers and its drivers stand to benefit from LG’s reliable, high-quality EV charging solutions.

Enhancing EV Charging Business Through LG and ChargePoint’s Synergy
Through the agreement, LG augments its existing client base by securing ChargePoint, which possesses an extensive portfolio of charging solutions, as a customer. Meanwhile, ChargePoint will receive a stable supply of LG’s high-quality EV chargers.

The new partnership is also expected to boost the competitiveness of both companies with regard to securing contracts for public sector charging infrastructure projects. Crucial factors determining the selection of business operators for U.S. government projects include domestic production, quality and security levels. LG’s EV chargers, which are made in Texas, have received Underwriter Laboratories certification for charging stability. Additionally, ChargePoint cloud software products have been authorized by the Federal Risk and Authorization Management Program.

LG has established itself as a trusted business partner in North America through its various B2B concerns, including hotel TVs, digital signage and robot solutions. LG and ChargePoint will collaborate to expand their charging business, targeting new customers as well as LG’s existing B2B partners in hospitality, healthcare, retail and other sectors.

Bolstering Market Position by Leveraging LG DOOH Ads and LG ThinQ
As part of the MOU, the two companies are exploring the viability of integrating LG’s existing platforms used in other sectors – such as the LG DOOH Ads digital out of home (DOOH) advertising solution for commercial displays – into their EV charging solutions. Applying the LG DOOH Ads solution to EV charger displays will enable the convenient broadcast of diverse advertisements and enhancement of B2B customer experience.

LG and ChargePoint also plan to develop a smart home solution that connects EV chargers and household devices via the LG ThinQ smart home platform and ChargePoint’s award-winning Home Flex home charging solution. Through its collaborations with ChargePoint, LG expects to elevate its position in the highly-competitive EV charger market and reinforce its reputation as a reliable and innovative EV charging solutions provider.

“There is incredible synergy between our two companies, and we fully anticipate that this partnership will help LG to become a global leader in the EV charging business,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Business Solutions Company. “LG will continue to pursue strategic collaborations to advance innovation and further strengthen its status as a total EV charging solutions provider.”

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Less is More: Inside the Design of LG CineBeam Q

The harmonious marriage of minimalist aesthetics and functionality is a hallmark of some of the most successful examples of industrial design. Launched earlier this year, the LG CineBeam Q (model HU710PB) portable projector exemplifies the ‘less is more’ approach, shedding all superfluous design touches to achieve a timeless look and maximum usability. Since its global debut at CES 2024, the LG CineBeam Q has won a steady stream of praise for its practical, user-friendly features and distinctive yet understated style.

The LG CineBeam Q produces immersive large-scale pictures in ultra-sharp 4K resolution. In order to achieve this, the technologically sophisticated projector utilizes more components than a conventional model – an impressive feat considering its small size. To efficiently house all of the parts required – most of which are square in shape – the design team found that a simple square shape was the most ideal for the device itself. The result is an ultra-portable projector that pairs high-performance with a super-clean, minimalist design.

The ‘boxy’ form factor of the LG CineBeam Q is augmented by a sleek metallic look; something rarely seen in today’s projector market and a point of difference that further sets LG’s product apart from the competition. Typically associated with premium IT devices, the metallic finish enables the device to double as a stylish interior accessory while also providing a pleasing tactile quality.

Thoroughly minimalist in appearance, the LG CineBeam Q’s exterior does away with any and all non-essential design elements, leaving only that which is truly needed: the lens, handle, connection ports and power button. Even the information label on the bottom of the device has been streamlined, providing a selection of essential product data for the customer’s reference, and nothing else.

The handle of the CineBeam Q not only maximizes usability, but also helps to make the product instantly recognizable. The elegant simplicity of the CineBeam Q’s 360-degree rotatable handle belies the ingenious practicality of its design, serving both as a carry-handle and as an adjustable stand.

The remarkable LG CineBeam Q delivers moving cinematic experiences in almost any setting, indoors or out. Due to its exceptionally light weight – only 1.49 kg – the CineBeam Q is easy to pick up, and can be conveniently carried to wherever it is needed. Along with prioritizing portability and performance, Lee Eun-bong, the lead product designer on the CineBeam Q, sought to create an intuitive design that users could instantly understand and feel comfortable with – even those who had never owned a projector before.

A great choice for anyone seeking a stylish, take-anywhere* projection solution, LG CineBeam Q offers a unique combination of modern minimalist design, stellar portability and stunning 4K image quality.

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* The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery.

Enhancing Art Through Technology: LG OLED TVs Illuminate Masterpieces at Manila’s National Museum of Fine Arts

A picture of general view of the event at the National Museum of Fine Arts in Manila, Philippines

As an avid supporter of the arts and culture, LG Electronics is committed to enhancing life by integrating its groundbreaking technologies with some of the world’s most exquisite art pieces. By providing artists and gallery curators with the finest LG OLED TVs, considered by many as the ultimate digital canvas, LG enables a captivating and inspiring multi-sensory experience.

In the Philippines, LG partnered with the National Museum of Fine Arts in Manila to celebrate the 140th anniversary of Spoliarium, an iconic masterpiece by renowned Filipino painter Juan Luna. Coinciding with National Heritage Month, LG Philippines donated various products, including LG OLED TVs, to the museum to foster a deeper appreciation for the arts and enhance public access to the nation’s rich cultural heritage.

On May 27, a total of 118 local journalists gathered in the esteemed museum’s Old Senate Hall of the Philippines to witness the latest advancements in home entertainment, including the newest LG OLED evo TVs (G4 and C4 series). Powered by LG’s α (Alpha) 11 AI processor, which offers four times the performance of its predecessor, LG OLED evo TVs provides personalized experiences tailored to user preferences and viewing habits.

Throughout the elegant rooms of the National Museum of Fine Arts, various LG home entertainment products were on display, allowing visitors to see firsthand how LG brings out the best image quality with its deep blacks and vibrant colors.

The event also featured the LG Objet Collection Posé, a Lifestyle Screen designed to provide new interior design freedom for décor enthusiasts. With its angular, minimalist design and flexible installation options, Posé blends seamlessly into practically any space with exceptional ease. It even boasts LG’s immersive Gallery mode, which displays works of art or photos on its self-lit digital canvas, transforming any space into a sophisticated gallery.

In addition to the OLED-infused devices, LG showcased its QNED TVs, which offer enhanced contrast, brightness levels and detailed picture quality for exceptional viewing from every angle. For those looking to create the home theater of their dreams, LG soundbars were strategically placed around the museum to elevate the viewing experience with incredibly immersive surround sound.

This event highlighted LG’s full commitment to fusing technology with timeless art to unlock more engaging and impactful cultural experiences. Aligned with its Life’s Good promise, LG will continue to support initiatives that spark creativity, promote cultural exchanges and enhance the appreciation of arts and culture through smart life solutions built for all.

Contributed by LG Philippines

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LG HVAC Academy Continues to Develop Technical Experts, Strengthening the Company’s B2B Business

A picture of the Ventilation and Air Conditioning (HVAC) Academy in Boston, Massachusetts in the United States

Advanced Training Programs and Customer Engagement Are Driving
LG’s Expansion and Strong Performance in the Global HVAC Market

SEOUL, June 13, 2024 — LG Electronics’ (LG) Heating, Ventilation and Air Conditioning (HVAC) Academy is reinforcing the company’s human resources infrastructure by training over 30,000 HVAC professionals annually. Building a network of skilled installation and service engineers, the academy is playing an important role in supporting the company’s global B2B expansion strategy.

Operating in 62 locations worldwide, the LG HVAC Academy provides comprehensive training on installing and maintaining LG’s residential and commercial HVAC systems, including its high-efficiency chillers. The academy enhances the skill-and knowledge-base of local technicians, equipping them with the ability to ensure the optimal set-up and performance of the company’s advanced HVAC solutions – which is crucial in delivering the differentiated customer experiences LG is known for.

The LG HVAC Academy estimates it will provide training to approximately 37,000 individuals this year. Each branch of the academy features integrated showrooms and training rooms where attendees can gain hands-on experience with the company’s B2C and B2B products. Along with product installation and maintenance training, LG’s academy introduces the company’s new HVAC solutions and offers specialized regional training programs, technical forums and customized on-site classes at clients’ offices.

Last April, the LG HVAC Academy hosted the five-day ‘Train The Trainer (TTT)’ program at LG headquarters in Seoul, South Korea. The program was designed to further HVAC trainers’ capabilities, giving them the tools to adapt to changes in customer engagement, as well as the valuable opportunity to exchange ideas and experiences with their peers from different regions and subsidiaries.

LG is also expanding its region-specific programs with events such as last month’s LG HVAC Consultant Leaders’ Summit (Seoul) for technical consultants from across Asia. Furthermore, the company is continuously adding to its existing HVAC Academy infrastructure, and is set to open a new branch in Lyon (France) by the end of this year. Notable recent additions to the network include sites in Boston (USA), Taipei (Taiwan), Chennai (India) and Kolkata (India).

With the rise of AI, there is a growing need for high-efficiency, high-performance cooling systems, especially in data centers and semiconductor plants where effective heat management is essential for maintaining server efficiency. LG is targeting continuing growth in the global HVAC market – which had an estimated value of approximately USD 58.4 billion in 2023^* – with its high-efficiency heat pump HVAC systems, which have been designed with the latest electrification and environmental trends in mind. Moreover, the company aims to more than double the revenue generated by its residential and commercial HVAC business by 2030 and reinforce its position as a worldwide leader in air conditioning.

“The LG HVAC Academy plays a key role in enhancing the capabilities of engineers in each region,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to increase customer engagement to deliver more value and drive our global HVAC business forward.”

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^*According to market research company IBIS World, the estimated value of the global HVAC market as of 2023 was approximately USD 58.4 billion.

LG Showcases AI-Enhanced B2B Digital Display Solutions at InfoComm 2024

A picture of woman looking at the woodfire image displayed on the LG Micro LED display

Headlined by Next-Gen Micro LED Display, Company’s Exhibit Boasts an Array of
Cutting-Edge Displays and Management Solutions for Diverse Sectors

SEOUL, June 12, 2024 — LG Electronics (LG) is participating in InfoComm 2024, North America’s largest professional audiovisual tradeshow, taking place in Las Vegas, Nevada, from June 12-14. Inside a vast, 225-square-meter exhibition booth, the company is showcasing its latest AI-enhanced digital display solutions for B2B environments, including retail, corporate and education.

Among the highlights of LG’s InfoComm 2024 exhibit is a next-generation Micro LED display which is being unveiled to the public for the first time. Scheduled to launch by the end of this year, the newly-announced model employs AI technology to enhance picture quality and all-around performance.

LG’s Micro LED display utilizes tiny LED chips, measuring approximately 16 micrometers wide by 27 micrometers long – to deliver high contrast, bold colors and exceptional detail. The company’s sophisticated AI technology is used to produce and precisely evaluate the chips, 25 million of which are integrated into the 136-inch model. Additionally, the display itself leverages LG’s AI processor to analyze the brightness and tone of the LED chips in real time, automatically calibrating them to achieve the best picture quality possible.

Visitors to LG’s booth can also explore the convenience-enhancing signage display software available through LG Business Cloud, the company’s exclusive B2B online software platform. These include the LG DOOH Ads commercial display advertising solution, LG SuperSign Cloud content management solution, and the LG ConnectedCare real-time monitoring and remote-control solution. Each suite of software helps to maximize the efficient usage of LG’s commercial display solutions and expand the customer experience.

In addition, LG is demonstrating its security system, LG Shield, at InfoComm 2024. The ideal tool for an era in which security has become more important than ever, the system is able to protect central servers, apps and operating systems from a broad spectrum of cyber threats. LG Shield has attained several international security certifications, including Common Criteria Evaluation Assurance Level 2 (CC EAL2) certification and the OpenChain security assurance specification (ISO/IEC 18974:2023).

Also on show is an advanced AI advertising solution, presented by LG in collaboration with its partners, which can display ads tailored to various audiences.

Furthermore, the LG booth features a comprehensive lineup of display solutions optimized for corporate environments. These include the LG MAGNIT, which now features a 144Hz variable refresh rate (VRR). Courtesy of this new upgrade, users can enjoy high-quality video content without the distraction of screen-tearing or stuttering. As certified by TÜV Rheinland, the LG MAGNIT delivers excellent low-grayscale performance, boasting outstanding image clarity and enabling users to see more vividly what’s happening during the darkest scenes. The display is also certified for color consistency over a wide viewing angle.

LG MAGNIT also has earned certifications regarding product- and user-safety in the installation environment. LG’s display complies with the Federal Communications Commission’s (FCC) regulatory standards for electromagnetic compatibility and has earned a Class-1 rating in the British Standards Institution (BSI) Surface Spread of Flame Test (BS476 Part7). It also comes with Eye Comfort certification from TÜV Rheinland for its low blue-light emissions.

The LG MAGNIT All-in-One, a 136-inch display equipped with a built-in controller and speakers, is ideal for use in offices and conference rooms. With its sleek, user-friendly design, the display has received prestigious industrial design accolades, such as a 2024 Red Dot Design Award and a 2024 iF Design Award.

Other impressive products presented by LG at this year’s InfoComm include 171-inch LED signage and 105-inch digital signage display featuring a 21:9 aspect ratio. Suitable for video conference calls, the super-sized screens enable users to display multiple pieces of visual information simultaneously, making it possible to share a wealth of data or video feeds from a large number of conference participants. Additional displays include LG CreateBoard, a digital whiteboard that promotes interactive learning and collaboration in both classrooms and workplaces. Google Mobile Services-certified, LG CreateBoard enables users to seamlessly integrate with the Google ecosystem by connecting their Google accounts.

Visitors can also see LG’s solutions for the digitalized retail environment, including digital menu boards and standing displays designed for drive-through restaurants and stores. The company’s solutions provide excellent visibility outdoors thanks to their high-brightness displays, and increased durability due to the implementation of technology that protects against screen-yellowing from prolonged exposure to sunlight.

“Featuring an array of AI-powered digital display solutions for B2B customers, LG’s showcase at InfoComm 2024 reveals a strong commitment to advancing the technology, and to meeting the unique display needs of diverse sectors,” said Paik Ki-mun, head of the Information Display business unit at LG Business Solutions Company.

To learn more about LG’s B2B digital displays, visit www.lg-informationdisplay.com/.

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Advocating Sustainable Living and ‘Better life for all’ in Indonesia

A group image of people participating in LG India's 'Better life for all' campaign

With a commitment to creating a better life for all entailing a greener future for everyone, LG is taking all the necessary steps to realizing a healthier planet for future generations. These include designing and executing green initiatives, such as rethinking operational processes and product lifecycles to reduce carbon emissions and waste, as well as developing technologies that promote sustainability and inclusivity.

In line with this overarching mission, LG Indonesia recently launched its ‘Better life for all’ campaigns to inspire the country’s younger generation to adopt sustainable lifestyles. This exciting event focused on promoting a sustainable food culture and raising awareness of food issues in a time when food waste and food insecurity is high in Indonesia.

The country faces an alarming food waste issue, ranking second globally with an annual generation of 20.93 million tons, according to the United Nations Environment Program Food Waste Index Report 2021. This waste results in economic losses ranging from IDR 213 to 551 trillion per year¹ and exacerbates food insecurity, with Indonesia ranking 77th out of 125 countries on the 2023 Global Hunger Index.² LG aspires to fight food waste and insecurity issues by engaging the younger generation, who make up over 50 percent of Indonesia’s population.

The campaign began this March with ‘Better Life Recipe,’ an event in collaboration with renowned chef Devina Hermawan. As part of this event, Devina created a recipe designed to minimize food waste. On Instagram and TikTok, she offered her followers a choice between two traditional Korean dishes: a scrumptious bibimbap with taichan sauce and a delicious bulgogi (Korean marinated beef dish). Through a poll, bulgogi emerged as the winning dish, later making another appearance in the campaign. To further raise public awareness and spark conversation, LG ran the ‘Better Life Social Challenge’ – #MaskaPintarLG – encouraging young Indonesians to recreate the zero-food-waste recipe themselves.

Continuing the campaign in April, LG hosted the “Better Life Festival,” an offline program aimed at promoting sustainability by raising public awareness about the adverse effects of food waste.

The two-day festival, held at Chillax Sudirman Jakarta, featured an array of activities, such as green workshops and expert panel discussions, designed to engage and educate attendees. The festival was a resounding success, attracting over 2,000 participants and igniting a passion among Indonesia’s youth for a new era of eco-conscious living. The event was organized into several interactive zones, including ‘Jane’s Boutique,’ ‘Jack’s Open Kitchen’ and ‘CRAFT SHOP,’ each with a unique focus.

‘Jane’s Boutique’ featured the LG Styler, a product that introduced visitors to the benefits of steam-refreshing garments, as well as the LG WashTower. Participants could engage in a quiz on clothing care and sustainable practices, and even create durable bags from recycled banner materials, underscoring LG’s commitment to environmental responsibility. Visitors could also learned about LG’s air purifiers, including the LG PuriCare AeroTower and AeroFurniture – products with components created from recycled plastics.

Next, ‘Jack’s Open Kitchen’ featured cooking demonstrations by Chef Devina Hermawan, who creatively used leftover ingredients to prepare delicious dishes and beverages, such as tea made from imperfect apples, aiming to reduce food waste in Indonesian households.

This zone also featured LG’s diverse array of innovative products that help reduce food waste, such as LG InstaView™ Door-in-Door refrigerator. This refrigerator allows users to check the contents by knocking twice on the panel without opening the door, preventing the escape of cold air. Featuring cutting-edge innovations such as LinearCooling™ and DoorCooling™ technologies, the fridge can extend freshness of stored food and contribute to effective food waste reduction.

Moreover, in partnership with the Badan Pangan Nasional (BAPANAS/National Food Agency), FoodCycle Indonesia and Universitas Prasetiya Mulya – a local university that developed a composting solution for food waste – LG facilitated a broad range of activities to promote sustainable living. A booth was set up for visitors to make food donations, supporting BAPANAS’s Save Food movement to decrease national food waste.

And, as the next leg of the campaign, LG Indonesia organized a food donation drive from May 10-12 in the Jakarta and Tangerang areas. The ‘Better Life Food Distribution’ event was operated by 140 LG Indonesia employees and volunteers the company’s partners, including BAPANAS, Universitas Prasetiya Mulya and FoodCycle Indonesia. To further support community welfare and sustainability efforts, LG and its partners donated a total of 1,500 waste-free meal kits and 1,500 bulgogi lunch boxes – made with the zero waste recipe created by Chef Devina Hermawan earlier in the campaign – to local welfare foundations.

Through this on-going campaign, LG Indonesia reaffirmed its commitment to aiding the younger generation adopt a more sustainable lifestyle. The partnership will continue throughout the year with additional interactive activities geared toward Indonesian youth to amplify LG’s mission of providing a ‘Better life for all’ and promoting sustainable living.

Stay tuned to LG Newsroom to discover the myriad of ways LG’s forward-thinking subsidiaries are promoting sustainable practices around the world.

Contributed by LG Indonesia in collaboration with H&A Global Brand Team

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¹ lcdi-indonesia.id/wp-content/uploads/2021/07/Executive-Summary-FLW-ENG.pdf
² www.globalhungerindex.org/pdf/en/2023/Indonesia.pdf

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