Already Delivering Category-Leading OLED TV and Impressive SUPER UHD TV,
LG Focuses on the Brains Behind the Display

SEOUL, Jan. 3, 2018 — At CES 2018, LG Electronics (LG) will raise the home entertainment experience to another level with the introduction of ThinQ^® artificial intelligence (AI) and an advanced image processor in its newest OLED and SUPER UHD TVs. ThinQ allows the implementation of hundreds of voice requests utilizing the company’s own open smart platform as well as third-party AI services.

With AI functionality embedded in their TVs, LG customers can speak directly into the remote control to enjoy all the convenient features of today’s advanced voice assistant technology. LG’s ThinQ TVs also function as smart home hubs, offering access to other smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.

And with LG’s newest α (Alpha) 9 processor powering the company’s market-leading OLED TVs, viewers will experience further improvements in what many already consider to be the best TV picture quality. LG Nano Cell^TM SUPER UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide deeper blacks and enhanced colors, as well as nuanced shadow details for lifelike images.

Transforming Modern Lifestyle Through Intelligence

LG’s ThinQ offers an enhanced interactive experience in the company’s newest smart TV lineup, including OLED and SUPER UHD TV models by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s own deep learning technology, DeepThinQ. With a dramatically streamlined setup process, viewers can easily and quickly connect to gaming consoles and external soundbars. Users can search for information, images or videos featuring specific content by making a verbal request through the TV’s remote control such as “show me all the movies this actor has starred in” or “show me yoga videos”.

LG TVs with ThinQ AI supports services based on Electronic Program Guide (EPG) to deliver information in real time or change to a channel that offers the content requested. Instruct the TV to “search for the soundtrack of this movie” or “turn off the TV when this program is over” without repeating the name of the program or entering a specific time. What’s more, customers in certain countries will be able to utilize the Google Assistant to control smart home devices such as lights or activate third-party services.

Picture Quality Close to Perfection

LG’s newest α (Alpha) 9 intelligent processor provides true-to-life images with incredibly rich colors, sharpness and depth for more realism. A core innovative element of the α (Alpha) 9 is the four-step process of noise reduction, which boasts twice as many steps compared to conventional techniques. This algorithm allows for greater finesse in noise reduction, improving the clarity of images affected by distracting artifacts and enabling more effective rendering of smooth gradations.

The processor also improves color performance, thanks to the advanced mapping capabilities make colors look closer than ever to the original content. The improved color correction algorithm allows for more natural colors by expanding the reference color coordinates seven-fold compared to before. The α (Alpha) 9 is designed to support high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content such as sports and action movies. As a result of the new image processor, 2018 LG OLED TVs can display any content at maximum quality for a truly spectacular viewing experience.

Maximizing Nano Cell with FALD Backlight and α (Alpha) 7

In 2017, LG made a significant achievement toward its highly ambitious vision for producing the ultimate LCD TV picture through its Nano Cell SUPER UHD TVs. By combining Nano Cell, FALD backlighting and the α (Alpha) 7 processor, LG’s 2018 SUPER UHD TV offers a host of technological advantages including deeper blacks, enhanced image rendering, improved shadow details and accurate color from wide viewing angles.

This year’s SUPER UHD TV with FALD allows for denser backlighting zones throughout the display, contrary to edge-lighting where backlights are positioned on the edges behind the TV panel. LG’s technology improves black levels and picture dimensions by independent control of LED light zones, improving shadow details and reducing light bleeding resulting in enhanced contrast and superb picture quality.

Best Possible 4K Cinema HDR Experience

2018 OLED and SUPER UHD TVs from LG feature 4K Cinema HDR, which introduces a truly cinematic experience to the home, regardless of the format. LG’s 2018 OLED and SUPER UHD TVs add support for Advanced HDR by Technicolor, building on a legacy of supporting most major HDR formats, from the superior viewing experience of Dolby Vision^TM to HDR10 and HLG (Hybrid Log-Gamma). LG’s 2018 OLED and SUPER UHD TVs process HDR images dynamically frame by frame using LG’s proprietary algorithm, Enhanced Dynamic Tone mapping. Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound for the best audio-visual experience possible.

“LG is continually seeking to innovate in home entertainment and LG ThinQ along with the α (Alpha) 9 processor will deliver a TV viewing experience that is unrivaled in the industry,” said Brian Kwon, president of LG’s Home Entertainment Company. “At LG, our interest is in improving user lifestyles and convenience, which our 2018 TVs amply deliver.”

Visitors to CES can experience LG’s TVs of the future for themselves at booth #11100 in Central Hall of the Las Vegas Convention Center.

 

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Diverse Range of Audio Products Not Only Deliver
Great Sound but Advanced Intelligence as Well

SEOUL, Dec. 28, 2017 — LG Electronics (LG) at CES 2018 is showcasing superior, clearer and smarter lineup of premium audio products that promises to change the way people think about home speakers. New for 2018 is Meridian Audio’s advanced high performance audio technology to deliver more natural and warm sound. From immersive Dolby Atmos^® soundbars to portable Bluetooth speakers and its latest artificial intelligence (AI) speaker, LG has something for every music and movie lover.

Sound All Around and Above

LG’s new SK10Y soundbar delivers 550W of powerful output and supports 5.1.2 channels by harnessing the power of Dolby Atmos technology. A unique aspect of the technology is that unique “sound objects” can be precisely placed anywhere in a three-dimensional space for an immersive sound from all directions, including the ceiling, which enhances realism and the effect of being in the middle of the action. To create such powerful, textured sound, the SK10Y is equipped with multiple speakers – including a pair of powerful up-firing speakers – to envelop the listener from every angle. Users can adjust the volume of the upfiring speakers to optimize the sound with the height of the ceiling in room.

LG’s partnership with Meridian Audio benefitted the SK10Y speaker with innovative audio enhancements designed to deliver an unsurpassed listening experience. As a pioneer of high-performance, high-fidelity audio and an authority on Digital Signal Processing (DSP) and the field of psychoacoustics, Meridian equipped the SK10Y with a high level of performance including its Bass and Space technology to envelop listeners in rich, uncompromising sound. No matter where the listener is seated, sounds seem warmer and immersive. Meridian’s Height Elevation technology raises sound above the soundbar to the level of the screen, bringing extra clarity to speech and music. What’s more, the LG SK10Y is compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio. In addition to playback of up to 40kHz, the speaker also offers a sound upconverting feature that boosts the quality of standard audio files to 24bit/192kHz to enhance subtle details and nuances of each track.

From a design perspective, the SK10Y is a head turner with its harmonious, modern-looking edges and a slim profile that seamlessly fits underneath many of LG 2018 OLED or SUPER UHD TV models. The device is also extremely accessible, with full connectivity to hubs, speakers and other smart devices supporting Chromecast. Simply say “OK Google” and your request to begin playing your favorite song, podcast or audio clip from your favorite online streaming service.

Portable Speakers for Any Occasion

LG’s portable PK series speaker delivers powerful sound and mood lighting features in a fun, convenient package that can be taken anywhere. With Meridian Audio’s advanced technologies, the PK speakers are capable of delivering powerful and undistorted bass as well as optimizing speech and vocals. These speakers are compatible with the Apt-X HD Bluetooth standard for streaming 24-bit music over a wireless connection for listening experience that comes close to the original. For an added visual flair, Dynamic Party Lighting flashes to the beat and all three PK models feature rugged designs and convenient grips for easy handling.

Premium Sounding Speaker with Google Assistant

LG will be using the stage at CES 2018 to announce its first premium smart AI audio product, the LG ThinQ Speaker, which not only produces high-quality sound but comes with Google Assistant built in. LG teamed up with Google to ensure that the LG ThinQ Speaker delivers all the conveniences which comes with having a digital assistant at your side. And LG ThinQ Speaker isn’t only a smart companion, it is also a personalized voice-activated interface for LG’s smart home appliances. For example, the LG ThinQ Speaker can be set to turn on an LG appliance with the simple spoken command, “OK Google, talk to LG, turn on the air purifier.” Best of all, the speaker makes no comprises on sound thanks to Meridian Audio technology. LG ThinQ Speaker’s High Resolution Audio is compatible with high quality lossless files, giving it the ability to faithfully recreate sounds that were originally recorded in the studio.

Speakers for Getting the Party Started

For all party lovers, LG has several speakers that combine powerful audio capabilities. These all-in-one party machines offer a variety of features designed to get everyone on the dance floor moving, such as 1,800W output, DJ capabilities, karaoke modes and lights. LG’s newest party speakers feature durable form factors, easy-to-use interfaces and many connectivity options to download or stream an unlimited number of dance tracks.

“Sound technology has come a long way since LG introduced the first radio to Korean consumers almost 60 years ago,” said Seo Young-jae, head of the convergence audio and video business division of LG’s Home Entertainment Company. “At this year’s CES, I’m confident audiences will be impressed with the amount of technology we’ve introduced into our audio products without compromising on sound quality.”

LG’s 2018 soundbar, portable speakers, party speakers, as well as the cutting-edge LG ThinQ Speaker, should raise plenty of eyebrows at CES 2018 in Las Vegas.

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Unparalleled Viewing Experience with Vibrant
Nano IPS Technology and Thunderbolt™ 3 Connectivity

SEOUL, Dec. 21, 2017 — At CES 2018 in Las Vegas, LG will introduce upgraded models of its popular monitor lineup with Nano IPS technology that take color reproduction capabilities to a new level. In response to customer feedback, LG added support for HDR600 with even higher dynamic range of peak brightness and new connectivity options with full Thunderbolt™ 3 compatibility.

LG’s new 32-inch UHD 4K monitor (model 32UK950) is the first to offer LG’s advanced Nano IPS technology. Nano IPS technology involves the application of nanometer-sized particles to the screen’s LED to absorb excess light wavelengths. This greatly enhances the intensity and purity of on-screen colors for a more accurate and lifelike viewing experience. This LG monitor can display 98 percent of the DCI-P3 color spectrum, comparable to monitors used to master Hollywood blockbusters. Ideal for media prosumers seeking superb color reproduction with its support for HDR 600 LG 32UK950 users will experience high dynamic range of peak brightness of 600 candela (cd/㎡).

LG model 32UK950 features the first Thunderbolt™ 3 docking display to support 4K daisy chaining, allowing a set-up of dual 4K monitors. This LG monitor can connect to Thunderbolt™ 3 notebooks like Macbook Pro via a single active Thunderbolt™ 3 cable – no charging adapter or unsightly USB cables required. This monitor’s single Thunderbolt™ 3 cable transmits 4K content and sound while providing enough charge to power a 60W notebook, simplifying any work space. With its beautiful signature Edge-ArcLine Stand and stunning 4-Side Edge Borderless Design where the picture literally drops off the edge, there is no mistaking this LG monitor for anything else.

Expected to be another hot item at this year’s CES, LG’s 34-inch UltraWide monitor (model 34WK95U) delivers a broad range of accurate colors and viewing angles at a surreal 5K resolution (5120 x 2160 pixels). LG’s very first 21:9 5K UltraWide monitor is loaded to the maximum with a hefty amount of screen real estate and eye-popping colors. This ultimate 5K viewing experience is geared towards users who multitask extensively, such as video editors, photographers and software and app developers.

Model 34WK95U supports Nano IPS technology, fantastic color reproduction capabilities and HDR600. In addition, model 34WK95U features a Thunderbolt™ 3 port, which enables the transmission of 5K resolution images at 60Hz with a single cable. The Thunderbolt™ 3 interface is ideal for power laptop users who desire fast video, audio and data transfers without the need for a separate AC adapter. With its elegant, stunning profile, this LG monitor turns heads even when powered off, with its 4-Side Edge Borderless Design and gorgeous slim Edge-ArcLine Stand addition to its refined image.

“Most of us spend hundreds of hours in front of monitors every month and yet it’s one of the least likely products to get upgraded when higher productivity is desired,” said Jang Ik-hwan, head of LG’s IT business division. “With these latest premium monitors from LG, we wanted to communicate that LG is absolutely committed to delivering the best possible screen resolution and the best user experience on a desk or workspace.”

Another attention grabber from LG will be LG’s latest QHD gaming monitor (model 34GK950G), which offers premium picture quality with Nano IPS technology and high-speed G-Sync technology.

All this and more can be experienced personally at LG’s booth (#11100) in Central Hall of the Las Vegas Convention Center during CES 2018.

 

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2018 Laptop Delivers Longer Battery Life, More Powerful
Performance and Sturdier Build Without Sacrificing Portability

SEOUL, Dec. 14, 2017 — At CES 2018, LG Electronics (LG) will unveil its latest LG gram laptops that deliver superior portability, enhanced powerful performance and convenience features. Since the incredibly lightweight laptop line debuted in 2014, LG has consistently surprised consumers by maximizing portability without sacrificing performance. The impressive successor to its previous lineup, the LG 2018 gram laptops push the boundaries of portable computing with improved mobility and durability, as well as upgraded processors and more versatile functionality. Altogether, the gram series offers an excellent workstation for those wishing to work, study more effectively or enjoy media content for extended periods in any environment.

The new models continue to be the most easy-to-carry laptops available on the market today.¹ Their ultra-thin bodies feature a highly efficient 72Wh battery which allows longer work time without plugging in, lasting up to almost a full day on a single charge.² And the compact design allows the LG gram’s smaller form factor to feature wider screens. The 14-inch model 14Z980 is the same size as a conventional 13-inch laptop but still offers a wider display with a minimized bezel.

Equipped with the latest 8^th generation Intel^® Core^TM i7 and i5 processors and SSD storage, the newest LG gram devices are even more efficient and significantly faster. Users can boost work efficiency as high as 40 percent while booting time now comes in under 10 seconds. Unlike other compact laptops that achieve lower weight or smaller size by minimizing interior space, LG’s gram series offers a second SSD drive slot for even more internal storage for those large video files.

LG’s new gram models are durable enough to use even in the most extreme environments, passing seven stringent U.S. military MIL-STD 810G durability tests for resistance to impact, pressure and temperature. This improved build quality is achieved by the Nano Carbon Magnesium full metal alloy body, often used in the aerospace industry where high strength and light weight are required. The result is an increase in durability by 20 percent compared to traditional magnesium products.

The new LG gram series comes with a host of convenience-enhancing features. A user can work late into the night with the backlit keyboard, which also serves as delicate ambient lighting while highlighting the PC’s minimalist profile. The precision touchpad enhances fingertip control with a smoother and more accurate pointer system. The webcam is positioned on top of the display where it should be for flattering video calls and DTS Headphone X provides multi-channel sound of up to 11.1 channels for rich 1.5W hi-fi surround sound. The upgraded fan is even quieter and emits less heat than before.

The 2018 gram laptops carry on LG’s trend of incorporating advanced optional features into its computing products such as Touchscreen, Fingerprint Reader and Thunderbolt^TM 3. With LG’s new IPS In-cell Touch technology, the gram was able to maintain its compact size and the enhanced touchscreen allows for more delicate, accurate onscreen haptic control without color shift when touching the display. The Fingerprint Reader enables users to log in and power on at the same time with the press of a single button. What’s more, Thunderbolt^TM 3 allows for compatibility with Mac product, supports data transfer eight times faster than USB Type-C and enables seamless transmission of 4K/5K content to exterior displays.

“We’re very proud to introduce the new gram PCs, which have been designed in direct response to those wishing to get an all-round, high performance laptop with maximum portability,” said Jang Ik-hwan, head of LG’s IT business division. “LG offer more powerful laptops that deliver greater work efficiency and durability while continuing the product’s original identity of offering lightest laptop in its category. The 2018 gram series can tick all the boxes for users who want versatile and lightweight laptops with faster processing capabilities.”

LG’s latest gram laptops will be available in the U.S. market starting next month with other markets to follow soon thereafter. Visitors to CES can see the new features of the 2018 LG gram for themselves at booth #11100 in Central Hall of the Las Vegas Convention Center.

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¹ The 13.3- and 14-inch laptops (models 13Z980 and 14Z980) weigh just 965 and 995 grams, respectively, while the largest 15.6-inch version (model 15Z950) weighs in at 1,095 grams.

² LG gram laptop batteries on the 13.3-, 14- and 15.6-inch models last up to 22.5, 21.5 and 19 hours, respectively, based on 2014 MobileMark^® criteria.