LG HARNESSES THE POWER OF STEAM TO SUPERCHARGE HOME APPLIANCES

What’s free, exists all around us and gets things clean but isn’t water? Why, steam of course!

LG’s success in home appliances can be largely credited to the company’s ability to harness the power of steam in a number of its popular products such as dryers, dishwashers and LG Styler. All the popular LG appliances employ steam to clean by killing harmful bacteria or odors that permeate our clothes and our homes. The solution to remove such threats as allergens and bacteria is high-temperature steam from pure water. Though a temperature above 100°C (212°F) will kill bacteria.

The image describes that LG’s Steam Refresh technology can reduce wrinkles and odors of clothing in 20 minutes.

TrueSteam™ is one of the most effective ways to kill germs. A steam generator in LG’s washing machine heats water to 100°C, making it hot enough to eliminate bacteria and even allergens from pet hairs, dead skin cells and mold. LG’s TrueSteam technology not only removes 99.9 percent of allergens but also the residue left by dead allergens.

Likewise, TrueSteam™ technology in LG’s dishwasher generates and emits pure steam to ensure hygienic cleaning and anti-bacterial disinfection of plates, utensils and glassware, eliminating any dangers of foodborne illnesses.

An artist's impression of how the TrueSteam™ technology in LG’s dishwasher generates and emits pure steam to ensure hygienic cleaning and anti-bacterial disinfection

Steam Refresh feature in LG washers removes wrinkles and smells in just 20 minutes without damaging even the most delicate of fabrics.

The still image of the Steam Refresh feature of LG washers removing wrinkles and smells in just 20 minutes without damaging even the most delicate of fabrics

Steam Softener technology found in LG washing machines softens clothes by reviving each fiber without the use of any chemicals, making the ply of fabrics even and smoother. Soap residue and fabric softeners that can irritate sensitive skin is less of a problem when pure steam is used instead of extra detergent.

The image describes the way the Steam Softener technology works in LG washing machines

TrueSteam™ is also employed in LG Styler to reduce the presence of allergens and germs in clothes, bedding, sportswear — even children’s plush toys. In fact, LG Styler has earned has earned the asthma and allergy friendly certification from the respected Asthma and Allergy Foundation of America (AAFA) for its superior performance in ridding fabrics of allergens.

The infographic shows that the LG Styler sanitizes the comfort doll of a baby by using the Steam technology.

LG Styler’s TrueSteam technology reduces or eliminates the smell of smoke, perspiration and foods that cling to fabrics and knitwear.

The infographic shows the LG Styler removes the unpleasant odors from the daily outfits of a lady by using the Steam technology.

 

DISHWASHER_TRUESTEAM_SAUNA
https://vimeo.com/279592709

WASHER_STEAM_CLIP
https://vimeo.com/279592895

STYLER MOTION_SANITIZE
https://vimeo.com/279600814

STYLER MOTION_REFRESH
https://vimeo.com/279601048

 

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1 https://novascotia.ca/agri/documents/food-safety/factsheet-dangzone.pdf

2 TrueSteam™ in select items of the premium lineup uses steam from 100°C boiling water, and Steam™ featured in all lineup products uses steam 50-60°C.

LG RELEASES PRELIMINARY EARNINGS FOR SECOND-QUARTER 2018

A picture of LG Twin Towers at night

SEOUL, July 6, 2018 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2018.

LG reported tentative consolidated revenues for the second quarter of 2018 at KRW 15 trillion with an operating profit of KRW 771 billion. Sales are expected to be 3.2 percent higher than the same quarter the previous year with operating profit up 18.5 percent year-on-year.

LG recorded KRW 30.1 trillion in sales and KRW 1.9 trillion in operating profit in the first half of year, the highest for the period in the history of LG Electronics and the first time sales have exceeded KRW 30 trillion in the first six months.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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LG EXPANDS INVESTMENTS IN ROBOT INNOVATORS

With Robots Playing a Key Role in Company’s ThinQ Strategy,

Company Looks at Home and Abroad for Technology Partners

Image of US-based Bossa Nova Robotic.

SEOUL, July 3, 2018 — LG Electronics’ recent investment in US-based Bossa Nova Robotics marks the first overseas investment in a robotics partner by LG following a number of deals with Korean startups over the past year. In total, LG has committed over USD 90 million to robotics startups in the first 12 months of its investment initiative.

Bossa Nova Robotics is the leading provider of real-time, on-shelf product data for the global retail industry which helps run large-scale retail stores efficiently by automating collection and analysis of on-shelf inventory data. Walmart, the world’s largest retailer, has been testing Bossa Nova’s shelf-scanning robots in a number of stores since last year.

The funding of Bossa Nova follows LG’s investments in four other Korea-based robotics companies: Acryl, SG ROBOTICS, Robotis and Robostar:

  • Acryl Inc., founded by a team of academics from the Korea Advanced Institute of Science and Technology (KAIST), is a 7-year-old cognitive computing company providing the integrated artificial intelligence (AI) platform called “Jonathan” which can recognize human emotions and meanings from text, speech and image based on big data and deep learning to realize real-life AI.
  • SG ROBOTICS is a start-up company that develops wearable robots to assist people with mobility challenges, including paraplegics and neuromuscular disease patients. The company was founded in 2017 to deliver “Robots For Better Life” and is working on commercializing a wearable robot for children. SG ROBOTICS’ WalkON Suit won a bronze medal in the first Cybathlon in 2016 and was the first torch bearer at the PyeongChang 2018 Paralympics.
  • Robotis specializes in robotic solutions and educational robots. It is recognized for its proprietary smart actuators used in multi-jointed robots and produces hardware such as controllers and sensor modules to robot programming software.
  • Robostar is a manufacturer of industry robots. Its mission is to be a one-stop solution provider for companies involved in industries such as mobile, display, automobile and semiconductor.

These investments complement LG’s own efforts to bring service robots to market in the very near future to become a core growth engine for the company. LG has already deployed a number of robots in Korea for trial service, with its Guide Robot and Cleaning Robot dispatched to assist travelers at South Korea’s largest airport during the winter games in PyeongChang. Earlier this year at CES, LG introduced three new CLOi concept robots specifically developed for commercial use in high-traffic locations such as hotels and supermarkets. LG’s CLOi robots are being developed in parallel to ThinQ products, LG’s AI brand for consumer electronics and home appliances.

“Robotics, as a key component of our ThinQ AI strategy, is a critical future growth opportunity for LG,” said Kim Sungwook, vice president of the global open innovation division at LG Electronics. “LG is committed to expanding its robotics capabilities through investments in innovative partners as well as intense R and D efforts from within.”

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LG INVERTER TECHNOLOGY’S CRITICAL ROLE IN CREATING THE WORLD’S BEST HOME APPLIANCES

A modern refrigerator consists of over 1,400 parts. The most important parts, the motor and the compressor, are why LG Electronics makes the world’s most popular and advanced home appliances that provide differentiated performance, higher energy efficiency and handy functions to satisfy consumer needs. Inverter-type motors and compressors are standard in many LG home appliances and give the company’s products their cutting edge and premium quality.

 

An infographic to introduce the LG Inverter technology incorporated in its home appliances including refrigerators, air conditioners, microwave ovens and washing machines

 

LG Inverter’s Secret Weapon: Speed Control

The secret advantage of LG Inverter motors and compressors over conventional models is precise speed control. Whether it’s a washing machine, refrigerator, air conditioner or microwave oven, LG Inverter regulates the speed and revolution of motors and compressors depending on the situation, automatically adjusting the speed to maximize output and optimize results with less energy and less noise.

 

An infographic explaining the main benefits of LG’s Inverter Linear Compressor for its refrigerators

 

Keep Food Fresher Longer

LG refrigerators keep foods fresher longer because inverter technology does a better job of maintaining a more constant temperature. LG refrigerators limit internal temperature deviation within ±0.5˚C, half the temperature fluxation of non-inverter models (±1.0˚C).1

 

An infographic to elaborate on the main benefits of LG’s Smart Inverter Motor technology for its washing machines

 

Cleaner Clothes For Less

LG Inverter technology allows washing machines to perform a full wash cycle on a mere 67Wh of power. 2 This is 36 percent less energy than a conventional LG washer, the same amount of electricity required to run a hair dryer for just four minutes! 3 But this doesn’t mean having to sacrifice performance – clothes still come out as clean and as fresh as ever.

 

An infographic to elaborate on the main benefits of LG’s Dual Inverter technology for its air conditioning solutions

 

More Cooling With Less Power

For residential air conditioners, the LG Inverter ensures powerful cooling performance and outstanding energy savings. LG air conditioners consume 70 percent less electricity while providing cooling up to 40 percent faster than typical air conditioners without inverter technology.4

 

An infographic to elaborate on the main benefits of LG’s Smart Inverter technology for its washing machines

 

Kingmaker of the Kitchen

Inverter technology also empowers LG’s microwave ovens with precise cooking power to reheat and defrost foods faster than ever before. Through accurate temperature control, LG’s microwave oven reduces temperature deviation to just 3˚C, a significant improvement compared to non-inverter models, ensuring evenly cooked food and thorough defrosting in less time.5

 

Better Inverters, Better Appliances

As the brain of LG home appliances, the LG Inverter’s one-two punch of energy conservation and high performance makes the company’s appliances the global industry’s benchmarks. For LG, better inverters mean better appliances.

https://youtu.be/9oE6qiDmzpM

# # #

  

1 Based on UL test comparing temperature fluctuation in time between LG model B606S and B607S, according to LG internal test method.

2 Based on VDE test of LG T2515VSAL and LG WF-T1480TD using normal program with 7.5kg load.

3 1,000Wh hair dryer can operate for about 4 minutes using 67Wh

4 Verified by TUV Rhineland using LG internal test methods comparing efficiency between US-W242Kxy0 and TS-H2465DA0.

5 Based on Intertek test of LG conventional model MS4042 and MS4043 and LG NeoChef™ MS32XX reheating 200ml of milk.

BTS VIDEOS FEATURING LG G7 THINQ TRENDING ONLINE

A promotional photo of the LG x BTS project featuring all the members of BTS

The popularity of boyband BTS is proving to be unstoppable as recent data shows videos of the group promoting the LG G7ThinQ on the big four social media sites have been viewed more than 100 million times in the month of May and 50 million times in the past three weeks. That means every second, 35 fans are clicking on a BTS video on YouTube, Facebook, Instagram and Twitter somewhere in the world.

BTS ARMY fans around the world are expressing their devotion by viewing and sharing the group’s LG G7ThinQ videos in droves. The videos each highlight various features of the smartphone, such as the Boombox Speaker for amazing sound even without an external speaker, Super Bright Display with the industry’s highest 1,000 nit IPS screen, superb low-light photography with its Super Bright Camera and an AI CAM that takes intelligence-optimized shots.

Known for its huge social media presence, Billboard named BTS number one on their Social 50, making them the first Korean group to top the chart. Last year the group was named the Top Social Artist Award at the Billboard Music Awards, becoming the first Korean group to win a BBMA. In November, Guinness World Records announced that BTS had earned a place in their 2018 edition for having the world’s most Twitter engagements for a music group, having been “liked” or “retweeted” over half a billion times worldwide.

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LG AND TRIPADVISOR BRINGING COOL SUMMER TO YOUR HOME

A woman looks at LG SIGNATURE OLED TV W which displays the tropical beach and coconut trees on its screen.

 

LG Electronics is announcing new artwork featuring sun-soaked images for LG 2018 OLED and Super UHD TVs when in Gallery mode to enjoy beautiful seasonal images through voice activated commands. With pictures sourced from content partner and global travel website TripAdvisor, LG TV owners can now enjoy immersive seasonal images activated by voice command alone.

 

LG SIGNATURE OLED TV W in a room with a hammock displaying an image of boats on the coast of a rocky island.

Zakyntos, Greece

First featured in LG OLED TVs, Gallery mode will be included in LG’s premium SUPER UHD TVs starting this year. An assortment of spring, summer, fall and winter landscapes will transport LG TV owners to the most popular and spectacular places in the world according to TripAdvisor. More than a dozen summer images will transport you from Greek islands to the Caribbean and many other destinations in between. Fall and winter images will be updated in the upcoming seasons, complementing the already 50 existing Gallery images.

 

LG SIGNATURE OLED TV W in a modern-designed living room displays the tropical beach with coconut trees on its screen.

Caribbean, Dominican Republic

Accessing the new images couldn’t be simpler. The Cool Summer theme can be accessed simply by saying, “show me cool summer in Gallery” and LG ThinQ will display the images instantly. The perfect addition to LG’s renowned picture quality, the summer themes are intended to sweep you off your feet and transport you to a place far, far away. Immerse yourself completely in the vacation mood by checking the weather at your desired destination, check out photos from your last visit there or connect with other devices, all while the screen images keep you in the summer mood.

 

LG SIGNATURE OLED TV W in a modern-designed kitchen displays an image of Belize's Great Blue Hole on its screen.Lighthouse Reef, Belize

Enjoy the included music or play your favorite hits from a connected smartphone or tablet to accompany the summer images for a truly soothing experience or use LG Sound Sync to connect your LG TV to a Bluetooth speaker or home theater system for an even more immersive audio experience.

 

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EXCLUSIVE BTS CONTENT AVAILABLE ONLY ON LG SMARTPHONES

Fans of international K-Pop megagroup BTS will welcome LG’s announcement that BTS-themed content is available exclusively on LG smartphones. This content is the latest in LG’s ongoing collaboration with BTS, the hottest K-Pop group today.

A promotional image of the LG x BTS project featuring every member of BTS

Fans can access BTS content in two ways.

Owners of 2017 and 2018 LG smartphone models can download the BTS Value Pack via LG SmartWorld. Once downloaded, fans get access to seven themes, one for each member of BTS. Each theme completely transforms the UI including home screens, menus, dialing screens, among others.

A front view of the LG G7 ThinQ that displays BTS’s members holding LG G7 ThinQ on its screen

For a more personalized look, the exclusive BTS Smart Case not only protects the LG G7 ThinQ in style, it allows the BTS fan to fully customize the user experience. This is possible because the case incorporates NFC technology to allow owners to implement customized themes based on the world’s most popular K-Pop group.

A rear side of LG G7 ThinQ that is attached to the exclusive BTS Smart Case

With the LG G7 ThinQ matched to the BTS Smart Case, BTS fans will be able to download and choose from eight unique themes. Each theme will transform the phone’s UI with unique backgrounds, color schemes, even icon designs based on the individual personalities of each BTS member.

A string of the LG G7 ThinQ smartphones attached to the BTS Smart Case display images of BTS members.

The BTS Value Pack can be downloaded from the LG SmartWorld app, available on Google Play.

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LG CEO AND CTO TO OUTLINE AMBITIOUS STRATEGY FOR THINQ AI AT IFA OPENING KEYNOTE

LG Executives to Address Trade Show Attendees, First for LG Electronics 

A headshot of chief executive officer LG Electronics, Jo Seong-Jin.

SEOUL, June 20, 2018 — LG Electronics (LG) Chief Executive Officer Jo Seong-Jin and Chief Technology Officer Dr. I.P. Park will deliver a joint opening keynote at IFA 2018 to outline their vision for LG’s ThinQ strategy for Artificial Intelligence. The first IFA keynote for both executives, titled Think Wise, Be Free: Living Freer with AI will be delivered on Friday, August 31, in Hall 26b at Messe Berlin.

With interest in all things AI at a peak, CEO Jo will provide his insight into how LG’s AI strategy will change customers’ lives based on its unique philosophy of an “open platform, open partnership and open connectivity”. Dr. Park will show how this technology comes to life in everyday products like refrigerators, TVs and washing machines, and how LG’s open AI strategy benefits consumers thanks to its focus of giving them both control and convenience.

“The IFA Keynotes provide CEOs and top executives with a global media platform for forward thinking ideas and strategies,” said Jens Heithecker, Messe Berlin Group executive vice president and IFA executive director. “LG has been and continues to be a key global player in the field of artificial intelligence, which is why we are extremely pleased that Mr. Jo and Dr. Park will deliver the opening keynote at IFA this August.”

Mr. Jo, a 40-year veteran of LG, was an early believer that AI could be best harnessed for the consumer market through household appliances. Having had many significant leadership roles in LG’s home appliance business, Mr. Jo understood early on that because appliances were associated with “chores,” this was one area that was ripe for innovation. Mr. Jo is credited with being the first to commercialize Direct Drive (DD) motors, resulting in LG’s market-leading position in the washing machine category worldwide. As head of the LG business division responsible for all home appliances and climate control, Mr. Jo continued to invest in R&D to enhance LG’s portfolio and has continued this practice as vice chairman and CEO.

As CTO, Dr. Park’s top priority is to transform LG into a company that views AI as its top priority and future growth engine. A key part of this will see the CTO building wide-ranging and open partnerships both domestic and abroad, consistent with LG’s strategy of openness.

LG developed ThinQ at the end of 2017 to identify all of its home appliances, consumer electronics and services that utilize artificial intelligence. LG ThinQ products and services have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners as well as LG’s own AI technology, DeepThinQ. A year ago, LG announced the opening of the Artificial Intelligence Lab in Seoul to bring together all its AI research in technologies that recognize, deduce and learn from voice, video and sensors. LG’s AI Lab has contributed to the development of the world’s first space-learning air conditioner as well as intelligent refrigerators, washing machines and robot vacuum cleaners.

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BE PRODUCTIVE AND CREATIVE WITH LG Q STYLUS

Smartphone with Stylus That’s Easy to Use and Easy on the Wallet

The rear, side and front view of the LG Q Stylus in Aurora Black

SEOUL, June 6, 2018 — LG Electronics (LG) today announced the new LG Q Stylus, the latest model in the expanding Q series midrange smartphones equipped with premium features. The LG Q Stylus features handwritten input for those times when writing is more productive and expressive than typing. Depending on the market, LG Q Stylus will be available in one or more configurations: Q Stylus+, Q Stylus and Q Stylusα.

The LG Q Stylus is a handwriting input smartphone without the premium price. The no-nonsense stylus adds more convenience and functionality beyond the typical keyboard experience while the intelligent palm rejection system ensures that accuracy is never an issue even when resting one’s hand on the display. Even with the display off, the LG Q Stylus will recognize and record handwritten notes, ideal for sudden flashes of inspiration. Beyond notes and memos, the stylus can also be utilized to personalize captured images and videos to create animated GIFs.

Beyond the stylus, the LG Q Stylus offers premium features normally found in more expensive phones, such as an advanced camera that rivals the lens of the LG G series. QLens comes standard on the handset, making search and online shopping a whole new experience. Capture an image of a product with QLens to get more information on where to purchase that item or to learn about similar products.1 QLens is intelligent enough to recognize images of food, fashion, celebrities and even landmarks.

The intelligent camera doesn’t sacrifice on image quality, sporting an 8MP front camera and 16MP rear lens. Phase Detection Auto Focus (PDAF) makes the camera 23 percent faster than conventional auto focus while Portrait Mode delivers great-looking bokeh selfies that are sure to impress.

Audiophiles will appreciate the superior sound quality of the LG Q Stylus, unmatched in its class. The phone offers the same advanced DTS:X found in the V and G series for up to 7.1 channel 3D surround sound when listening with earphones. USB Type-C fast charging, IP68 water and dust protection and MIL-STD 810G compliance makes the LG Q Stylus a true road warrior’s delight. The Smart Rear Key fingerprint sensor not only provides easy-to-reach security, it also doubles as the selfie camera shutter button.

Surrounded by the sleek metallic body, the 6.2-inch FHD+ FullVision display delivers incredibly bright and vivid colors to offer a superb viewing experience. The 18:9 screen ratio, thin bezel, curved tempered glass and optimized body width all work together to make the phone comfortable to hold and use with just one hand.

“The LG Q Stylus adds another dimension to our series of exceptionally-priced midrange phones that deliver amazing value to consumers,” said Ha Jeung-uk, senior vice president and head of LG Electronics’ Mobile Business Division. “This phone is another example of LG’s promise to deliver a wider selection of devices this year with premium features designed to meet the diverse needs of today’s evolving smartphone users.”

The LG Q Stylus will launch on a limited basis starting this month in North America and Asia followed by other key regions in the third quarter. Depending on the market, the LG Q Stylus will be available in three configurations: Q Stylus, Q Stylus+ and Q Stylusα. Pricing and other purchase details will be announced locally at the time of availability.

Key Specifications:2

  • Chipset: 1.5GHz Octa-Core or 1.8GHz Octa-Core
  • Display: 6.2-inch 18:9 FHD+ FullVision Display (2160 x 1080 / 389ppi)
  • Memory:
    – Q Stylus+: 4GB RAM / 64GB ROM / microSD (up to 2TB)
    – Q Stylus: 3GB RAM / 32GB ROM / microSD (up to 2TB)
    – Q Stylusα: 3GB RAM / 32GB ROM / microSD (up to 2TB)
  • Camera:
    – Q Stylus+: Rear 16MP with PDAF / Front 8MP or 5MP with Super Wide Angle
    – Q Stylus: Rear 16MP with PDAF / Front 8MP or 5MP with Super Wide Angle
    – Q Stylusα: Rear 13MP with PDAF / Front 5MP with Super Wide Angle
  • Battery: 3,300mAh
  • Operating System: Android 8.1.0 Oreo
  • Size: 160.15 x 77.75 x 8.4mm
  • Weight: 172g
  • Network: LTE / 3G / 2G
  • Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 / NFC / USB Type-C 2.0 (3.0 compatible)
  • Colors:
    – Q Stylus+: Aurora Black / Moroccan Blue / Lavender Violet
    – Q Stylus: Aurora Black / Moroccan Blue
    – Q Stylusα: Moroccan Blue
  • Other: Stylus Pen / QLens / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance3 / Google Assistant / Fingerprint Scanner / Smart Rear Key / Fast Charging** / MIL-STD 810G Compliant / FM Radio 

1 QLens Visual Shopping only available in select countries.
2 Product name, specifications and features may vary depending on the particular market.
3 Available on Q Stylus+ and Q Stylus only.

                                                                  

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LG V35 THINQ: A FASTER, SMARTER V SERIES PHONE

LG’s Award-Winning Platform Updated with Latest

Mobile Processor, Camera, AI Features and DTS:X

The front and back view of the LG V35 ThinQ in New Aurora Black and New Platinum Gray

SEOUL, May 30, 2018 — LG Electronics (LG) today announces the LG V35ThinQ, the latest iteration of its highly acclaimed V series of premium multimedia smartphones. The LG V35ThinQ continues to inject new energy into the V series platform with even faster performance, and enhanced photography, audio and AI functionalities. The newest V series device will be rolling out in the Americas starting in June followed by limited markets in Asia, Middle East and Africa.

Catering to the most demanding of users, the device features the latest Qualcomm Snapdragon 845 mobile platform paired with 6GB of RAM and 64GB/128GB of internal storage. The LG V35ThinQ retains the stunning 6-inch 18:9 OLED FullVision display with QHD+ (2880 x 1440) resolution in a compact form factor that weighs only 157g and measures a thin 7.3mm.

The display is further accentuated with the scratch-resistant Corning® Gorilla® Glass 5 that is curved around the edge for a sleek and premium feel. The LG V35ThinQ is built to withstand the rigors of daily use with its IP68 rating for dust and water resistance and a passing grade in 14 of the US military’s MIL-STD 810G tests for reliability of equipment performance in harsh environments.

A Better, Smarter Camera

The LG V35ThinQ sports a new rear dual camera module featuring two 16MP lenses in standard and Super Wide Angle configurations that was first introduced in the new LG G7ThinQ. The Super Wide Angle camera now features less edge distortion with sharper and more natural photos from previously. The front camera gets a huge bump in resolution from 5MP to 8MP.

The LG V35ThinQ features the improved AI CAM with 19 shooting modes to help users take better photos every time. Users will also find Portrait Mode to create bokeh shots with both the front and rear cameras, Live Photo to record a scene immediately before and after the shutter is pressed as well as Stickers for fun 2D or 3D overlay effects using face recognition.

Improving on the low light photography capability in the V30SThinQ, the V35ThinQ features the new Super Bright Camera to capture low light images that are approximately four times brighter. With the help of pixel binning and advanced software processing techniques, the AI algorithm determines the best settings when shooting in dim environments.

AI Features to Make Life Convenient

Following the LG G7ThinQ, the newest V series smartphone will also feature Google Lens in the camera app as well as from within Google Assistant and Google Photos. With Google Lens, users can get more information on objects such as landmarks, plants, animals and books by just pointing with the camera. Users can also visit websites, add a business card to contacts and add events to the calendar directly with the camera.

With Super Far Field Voice Recognition (SFFVR) technology, Google Assistant can be accessed by voice up to five meters away. SSFVR is capable of accurately understanding voice commands even over background noises such as a TV and traffic.

Immersive High Definition Audio

The Hi-Fi Quad DAC featured in the V35ThinQ delivers richer sound when paired with a pair of high-end headphones. And with DTS:X, listeners can enjoy virtual 3D surround sound up to 7.1 channel audio with any content while on the move.

“The LG V35ThinQ is part of our strategy that we announced early this year to introduce new iterations of existing products that improve on a proven and successful idea,” said Hwang Jeong-hwan, president of LG Electronics Mobile Communications Company. “With carefully considered updates that increase performance and convenience, the LG V35ThinQ is a great option for anyone looking for a complete and powerful multimedia smartphone.”

Additional details including price and purchase locations will be announced locally at the time of availability.

Key Specifications:*

  • Chipset: Qualcomm® Snapdragon™ 845 Mobile Platform
  • Display: 6.0-inch 18:9 QuadHD+ OLED FullVision Display (2880 x 1440 / 538ppi)
  • Memory:
    – V35+ ThinQ: 6GB RAM / 128GB ROM / microSD (up to 2TB)
    – V35 ThinQ: 6GB RAM / 64GB ROM / microSD (up to 2TB)
  • Camera:
    – Rear Dual:  16MP Super Wide Angle (F1.9 / 107°)
    ㅤ ㅤ ㅤ  ㅤ16MP Standard (F1.6 / 71°)
    – Front: 8MP Wide Angle (F1.9 / 80°)
  • Battery: 3,300mAh
  • Operating System: Android 8.0 Oreo
  • Size: 151.7 x 75.4 x 7.3mm
  • Weight: 157g
  • Network: LTE-A 4 Band CA
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
  • Colors: New Aurora Black, New Platinum Gray
  • Other: AI CAM / AI Haptic / Super Bright Camera / Super Far Field Voice Recognition / Googles Lens / IP68 Water and Dust Resistant / MIL-STD 810G Compliant / 32-bit Hi-Fi Quad DAC / DTS: X 3D Surround Sound / HDR10 / Crystal Clear Lens / Google Daydream / Voice Recognition / Face Recognition / Fingerprint Sensor / Qualcomm® Quick Charge™ 3.0 Technology / Wireless Charging / FM Radio

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* Product name, specifications and features may vary depending on the particular market.

LG ROBOT VACUUM CLEANER NOT ONLY CLEANS, IT ALSO PROTECTS

A screenshot of footage recorded by LG HOM-BOT robot vacuum cleaner shows the moment a thief breaks into the user’s home.

On April 29, Kobi Ozer of Holon, Israel was working in his office when he received an alert on his smartphone from an unlikely source – his vacuum cleaner. When Ozer opened his LG SmartThinQ™ app, he realized that his HOM-BOT robot vacuum cleaner had sent him images of an intruder in his home. Ozer’s HOM-BOT included a Home-Guard feature which had detecting unusual movement when no one was supposed to be home, triggering the camera.

Another screenshot of footage recorded by LG HOM-BOT robot vacuum cleaner shows the moment a thief breaks into the user’s home.

LG HOM-BOT Wi-Fi is robot vacuum cleaner featuring remote control and motion detection that works along with SmartThinQ. With the intelligence of LG’s DeepThinQ™ AI platform, the robot vacuum uses its smart sensors to avoid colliding with furniture and “sees” the home with its camera to ensure that it covers every nook and cranny so no dust or crumb gets left behind.

An upper view of LG HOM-BOT Wi-Fi with LG’s DeepThinQ™ and Home-Guard capabilities

Home-View and Home-Guard are home security features built into the HOM-BOT to monitor and provide alerts in the event of a break-in or intrusion. Home-View allows homeowners to utilize the camera in the robot vacuum to view the interior of their homes remotely through their smartphones. Home-Guard complements Home-View by constantly monitoring movement in the home via its sensors and sending a series of five images to the SmartThinQ app when it detects unusual activity.

The image shows how to activate the Home-Guard feature on LG HOM-BOT settings.

Home security is growing in importance among consumers and a major reason homeowners are interested making their homes smarter. While LG HOM-BOT may only be a vacuum cleaner, it’s smart enough to know when something is wrong. Once alerted, Ozer called the police and his neighbor. The burglar likely fled after the HOM-BOT flashed its lights. Fortunately, nothing at home was missing or damaged thanks to his vacuum cleaner.

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LG REIMAGINES GREEN URBAN LIVING AT CHELSEA FLOWER SHOW

A front view of the LG Eco-City Garden featuring the eco-friendly technologies of today’s state-of-the-art home appliances

Photo Credit: Georgina Viney

LG Electronics and Korean landscape architech Hwang Hay-joung are collaborating again at the Chelsea Flower Show, with LG Eco-City Garden featuring a variety of innovative, environmentally-friendly technologies alongside today’s state-of-the-art appliances. LG Eco-City Garden shows how consumers’ increased dependency on technology can coexist with the environmental issues posed by contemporary lifestyles, as well as help reduce pollution in areas of high population density. LG Eco-City Garden was named the show’s Silver Gilt medal winner for its unique and innovative approach of integrating technology and nature to address today’s urban environmental issues.

The Silver-gilt Medal awarded to LG Eco-City Garden at RHS Chelsea Flower Show 2018

The annual Royal Horticultural Society (RHS) Chelsea Flower Show takes place this year from May on the grounds of the Royal Hospital Chelsea in London. First held in 1913, the event is the world’s premier exposition for flower and landscape gardens, attracting visitors from the world over. In this year’s edition, LG’s Eco-City Garden will be one of ten show gardens filling the Main Avenue vying for an award.

Korean landscape architect Hwang Hay-joung sits on a couch in front of the RHS Chelsea Flower Show logo.

 Photo Credit: Georgina Viney

This is LG’s second project collaboration with Hwang, the first being LG Smart Garden at the 2016 Chelsea Flower Show, also a Silver Gilt medal winner. This year, Hwang integrated LG’s Internet of Things (IoT) technology with a model of a modern apartment to demonstrate sustainable urban living. For example, Hwang incorporated LG’s intelligent air purifier system controlled by the SmartThinQ app on the G7 ThinQ smartphone into her design. 

Visitors to the LG Eco-City Garden booth talk about LG’s eco-friendly appliances with the advanced technologies.

Photo Credit: Georgina Viney

LG Smart Garden highlights self-sufficiency and efficiency through the use of renewable energy in the form of solar panels that power LED lighting to produce the perfect conditions for plants to grow. The home is designed with its own spacious terraces, accessed from the kitchen and designed to receive plenty of sunlight. Plants and trees not only soften the visual impact, they play a role in controlling the indoor climate and filtering the air, while running water helps modulate noise pollution.

An inside view of LG Eco-City Garden with furniture, flowers and home appliances

Photo Credit: Georgina Viney

The showcase demonstrates closer interaction between concrete, glass and the greener environment. The naturalistic planting scheme shows how to incorporate wildflowers, perennials and a looser meadow-style planting into a garden. The aquaponic urban farm system nourishes a vertical vegetable and herb farm with nutrients generated from fish waste.

A group of plants in front of the LG Eco-City Garden

Photo Credit: Georgina Viney

The living space showcases a beautiful Signature Kitchen Suite featuring premium built-in appliances ranging from luxury refrigerator to sleek cooktop. Thanks to LG’s partnership with Boffi, the Italian manufacturer of high-end furniture, the suite features unique finishing touches on both worktops and doors, complementing the organic and luxurious package.

Two attendees touch the furniture at the LG Eco-City Garden booth.

Photo Credit: Georgina Viney

A relaxing, sitting area blends naturally into the garden, accompanied by the LG SIGNATURE OLED TV, the thinnest TV on the market today. This area incorporates advanced flooring and surfacing materials from sister company LG Hausys, with DECOTILE offering the distinctive look of wood and stone while HI-MACS® Acrylic Solid Surface brings the natural contemporary look, high performance, UV resistance and seamless finish to the exhibit. What’s more, LG Display’s OLED lighting augments the surreal mood, ensuring that the garden looks as magical at night as it does during the day.

An outside view of LG Eco-City Garden with the well-designed horticultural elements.

Photo Credit: Georgina Viney

 

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LG IMPROVES Q SERIES WITH SMARTER AND MORE PREMIUM FEATURES IN LG Q7

Updated with New Cameras, AI, Hi-Fi Audio, IP68 Rating and Fingerprint Sensor

The front and rear view of the LG Q7 in Aurora Black, Moroccan Blue and Lavender Violet, side-by-side

SEOUL, May 21, 2018 — LG Electronics (LG) today announced the 2018 LG Q7, the newest Q series mid-range smartphone from LG that offers premium features typically found in more expensive flagship smartphones. Shipments to key markets in Europe will begin early next month, followed by countries in the Americas and Asia.

The LG Q6 that debuted in 2017 developed a fan base based on its intelligent balance of premium features and value, most notably for being the first in its class to offer a 5.5-inch FHD+ FullVision 18:9 aspect ratio display in a sleek, stylish, thin-bezeled body. The LG Q7 builds on that foundation with even more high-end features such as Portrait mode, QLens, Hi-Fi quality audio, DTS:X 3D Surround Sound, water and dust resistance and a fingerprint sensor on the back. The Q7 family consists of the Q7+, Q7 and Q7 α with the latter upgraded to 3GB RAM and 32GB ROM.

On the front, the LG Q7 features a 5MP camera with a 100-degree Super Wide Angle lens that captures more of the background or more friends. New to the LG Q7 is Portrait mode that allows users to take selfies with blurred backgrounds for a pleasing bokeh effect. With the LG Q7, shutterbugs won’t miss any shots with Phase Detection Auto Focus (PDAF) on the rear camera, 23 percent faster than traditional auto focus.

LG also included QLens in the new Q7, a useful camera AI feature until now only available on LG’s premium smartphones. Leveraging AI technology for image recognition, QLens lets users use the camera to improve the image searching and online shopping experience. Capture any item with QLens and get information on where to buy the product online as well as recommendations of similar items. QLens can also perform an image search to see matching or similar images of food, clothing, celebrities or landmarks such as buildings and statues.

The LG Q7 is also the first in its price range to offer DTS:X to deliver virtual 3D surround sound, up to 7.1 channel audio through headphones for users to enjoy their favorite entertainment while on the move. Another first in its category, the LG Q7+ comes equipped with Hi-Fi Quad DAC for richer sounds without distortion when paired with high quality earphones.

The LG Q7 features a 2.5D Arc Glass design with rounded-edges that makes the device comfortable to hold and operate with one hand. The metallic body and rear metal frame of the Q7 is able to stand up to the rough and tumble of active use thanks to its IP68-certified water and dust resistance rating.

The LG Q7 has passed 14 of the MIL-STD 810G tests designed by the United States military to evaluate the performance of equipment in harsh environments. And Qualcomm’s Fast Charge technology can charge the Q7’s battery to 50 percent in about 30 minutes for added user convenience.

The addition of the Smart Rear Key fingerprint sensor complements the premium experience of the LG Q7. The rear fingerprint sensor located conveniently below the camera lens not only allows users to unlock the phone easily, it can also double as the camera shutter button, take screenshots and control the notification bar.

“Consumers in the market for a balanced smartphone with the latest premium features will find the LG Q7 very hard to resist,” said Ha Jeung-uk, senior vice president and business unit leader for LG Electronics Mobile Communications Company. “With selected features just only recently introduced in our 2018 LG G7ThinQ, the Q7 is a great combination of features, design, performance and price.”

The LG Q7 will be available in three configurations of Q7, Q7+ and Q7α, depending on the region and market. Price and purchase details will be announced locally at the time of availability.

Key Specifications:*

  • Chipset: 1.5 GHz Octa-Core or 1.8GHz Octa-Core
  • Display: 5.5-inch 18:9 FHD+ FullVision Display (2160 x 1080 / 442ppi)
  • Memory:
    – Q7+: 4GB RAM / 64GB ROM / microSD (up to 2TB)
    – Q7: 3GB RAM / 32GB ROM / microSD (up to 2TB)
    – Q7α: 3GB RAM / 32GB ROM / microSD (up to 2TB)
  • Camera:
    – Q7+: Rear 16MP with PDAF / Front 8MP or 5MP with Super Wide Angle
    – Q7: Rear 13MP with PDAF / Front 8MP or 5MP with Super Wide Angle
    – Q7α: Rear 13MP with PDAF / Front 5MP (Super Wide Angle) Battery: 3,000mAh- Q7+ : Rear 16MP with PDAF / Front 8MP or 5MP with Super Wide Angle
  • Operating System: Android 8.0 Oreo
  • Size: 143.8 x 69.3 x 8.4mm
  • Weight: 145g
  • Network: LTE / 3G / 2G
  • Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 BLE / NFC / USB Type-C 2.0
  • Colors:
    – Q7+: Aurora Black / Moroccan Blue / Lavender Violet
    – Q7: Aurora Black / Moroccan Blue / Lavender Violet
    – Q7α: Moroccan Blue
  • Other: Fingerprint Scanner / QLens / Hi-Fi Quad DAC (Q7+) / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / Google Assistant / Face Recognition / Smart Rear Key / Fast Charging / MIL-STD 810G Compliant / Portrait Mode / Flash Jump Cut / Music Flash / Timer Helper / FM Radio

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* Product name, specifications and features may vary depending on the particular market.

GLOBAL ROLLOUT OF LG G7 THINQ GETS UNDERWAY

LG’s Newest Premium Smartphone Delivers Brighter Display,

Superior Camera, Louder Audio and Useful AI Functions

The rear view of the LG G7 ThinQ in Raspberry Rose, New Aurora Black, New Platinum Gray and New Moroccan Blue, side-by-side

SEOUL, May 17, 2018 — The rollout of LG Electronics’ newest G7 smartphone kicks off this week in its home market of South Korea with key markets in Asia, the Americas and Europe to follow shortly thereafter. Officially announced just two weeks ago, the LG G7 ThinQ is LG’s first G series flagship phone with AI capabilities built-in, as well as a host of other new features designed for consumers looking for an all-around premium smartphone that will remain relevant and current for years to come.

Running Qualcomm’s fastest Snapdragon 845 mobile platform, the LG G7 features a Super Bright Display to deliver vivid colors and 1000nit brightness viewable even under the brightest lighting conditions. The 6.1-inch QHD+ (3120 x 1440) display with a 19.5:9 FullVision screen ratio is housed in a form factor that is perfectly designed for use with one hand.

The Boombox Speaker is sure to impress with a large resonance chamber that generates twice the bass of typical smartphones, even room-shaking audio when placed on a solid wood or metal surface. The inclusion of Hi-Fi Quad DAC, DTS:X and earphone jack make the LG G7 ThinQ the smartphone of choice for audio enthusiasts.

The new 8MP front and dual rear 16MP cameras significantly improve image quality while wide angle lenses on both the front and the rear fits even more people and scenery in the frame. Most notable is the AI CAM feature that automatically optimizes shots based on the subject matter and a Super Bright Camera that brightens dimly-lit objects by a magnitude of four without additional noise or grain. And the LG G7ThinQ is among the first smartphones in the market to offer Google Lens right out of the box. As demonstrated at the recent Google I/O conference, Google Lens adds powerful AI and computer vision functionalities, allowing users to see more information and perform useful tasks all from within the phone’s camera.

The LG G7 is an AI powerhouse in a smartphone package. The G7 is the first smartphone to offer a dedicated Google Assistant Key that provides quick and easy access to Google Lens and Google Assistant. Faster and less obtrusive in public than saying, “OK Google,” the Google Assistant Key provides a convenient way to get more things done with voice than ever before. And with Super Far Field Voice Recognition (SFFVR) that can recognize voice commands from up to five meters away, the G7 easily doubles as a home smart speaker, listening for and responding to requests from across the room.

“The LG G7 ThinQ is a smartphone of strong fundamentals but more significantly, its integrated and meaningful AI features take user conveniences to a whole new level,” said Ha Jeung-uk, senior vice president and business unit leader for LG Electronics Mobile Communications Company. “We’re confident that once consumers experience the benefits of AI on a smartphone for themselves, they will immediately see the ways the LG G7ThinQ can improve their day-to-day activities.”

Prices and dates of availability will be announced locally.

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LG LAUNCHES THE GOOGLE ASSISTANT ON 2018 AI-ENABLED TVS

Activation of the Google Assistant Drives LG’s Critically-Acclaimed 4K UHD TVs
Into the Connected Home Ecosystem with Cutting-Edge AI Services A promo shot for LG OLED TV AI ThinQ with a woman watching the TV’s display with the slogan, ‘Listen, Think, Answer.

SEOUL, May 8, 2018 — First announced at CES 2018, the Google Assistant is now available on LG’s 2018 AI TV lineup. This includes both LG OLED TVs and LG SUPER UHD TVs with ThinQ AI, which will deliver cutting-edge AI features operated directly through the TV’s remote control with no additional hardware required. The collaboration between Google and LG will add more convenience in consumers’ lives, and the synergistic effects from this technology partnership positively impacting LG’s award-winning TVs.

The Google Assistant combines with LG’s award-winning webOS based ThinQ AI to bring new levels of convenience and control to the consumer. This enables 2018 LG TVs to deliver an intuitive AI experience that uses natural language commands to control TV functions, seamlessly discover and play content, and control TV settings. With the Google Assistant, you can ask it to help manage daily tasks, access information, control compatible smart home devices including lighting, appliances and much more.

Beginning this year, LG and Google began collaborating to develop a wide range of features and are working on expanding consumer accessibility in multiple languages. By adding the Google Assistant to the webOS platform of LG’s 2018 AI TVs, the advanced machine learning and natural language processing technologies that Google is known for will simplify life for consumers worldwide. LG’s implementation reflects the importance the company places on creating and providing a more complete, accessible and diverse range of AI services.

LG’s 2018 AI TVs can perform hundreds of voice commands utilizing the company’s own open smart platform as well as the built in Google Assistant. With LG’s proprietary ThinQ AI users can immediately connect to external gaming consoles and soundbars (“Connect to soundbar”), they can switch picture mode (“Change to Cinema Mode”) or turn the TV off at set times.

Additionally, searching for content is even simpler and more convenient with LG TVs. LG AI-enabled TVs can instantly retrieve information or switch to a channel that offers the content requested by the viewer. “Switch to Discovery channel” instantly connects one to information about future travel destinations. Users can learn more about their desired films simply by saying a character’s or actor’s name, they can tell the TV to “Search for the soundtrack of this movie” or “Turn off the TV when this program is over” without needing to schedule a time.

With the Google Assistant built in, LG’s AI TVs offer users a streamlined experience that allows them to manage different tasks, find answers, or control smart home devices. Simply press and hold the mic button and ask for information such as the weather forecast (“What’s the weather this weekend?”), nearby local businesses, or check the score of the big game without disturbing the viewing experience. Users can relive their favorite moments by displaying memories from Google Photos. Services such as food delivery and transportation will also be easier with the addition of third-party Actions available in the near future.

With help from the Google Assistant, LG’s AI TVs can serve as the center of your smart home, offering access to devices such as robotic vacuum cleaners, thermostats, air purifiers, smart lighting devices and many more. The Google Assistant works with more than 5,000 smart devices across hundreds of popular brands making it easier to control smart speakers and other devices connected via Wi-Fi or Bluetooth.

LG OLED TVs and LG SUPER UHD TVs with ThinQ AI and the Google Assistant will be available in the United States starting in May with key markets in Europe and Asia to follow.

“With the Google Assistant now available natively in 2018 LG AI TVs, I believe we’re going to see a whole new level of AI adoption in the home,” said Brian Kwon, president of LG’s Home Entertainment Company. “LG’s unique partnership with Google allows us to be the first TV brand to offer the Google Assistant on our own OS which is a huge benefit for customers who are fans of webOS. With great partners like Google, we expect there to be many more exciting AI news to come from LG.”

LG’s 2018 AI TVs also work with existing Google Assistant devices such as Google Home and other smart speakers with the Assistant built in, allowing users to send voice commands directly from a separate Assistant device to their LG TV. TV owners can speak to other Assistant devices to control TV functions such as volume, play, pause, start, stop, fast forward, channel selection, content search, among many others. LG’s 2018 AI-enabled TVs will work with other Google Assistant devices in the U.S., U.K., Canada and Australia with further expansion to be announced later this year.

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