LG OLED TV WINS FOURTH CONSECUTIVE CE WEEK TV SHOOTOUT TITLE

Officials of LG and CE Week are presenting three ‘2017 King of TV’ plaques at the 14th Annual CE Week TV Shootout

LG E7 Picture-on-Glass OLED TV Earns Three Awards
for Outstanding Picture Quality and Performance

SEOUL, July 14, 2017 — The highly acclaimed LG E7 OLED TV was crowned “2017 King of TV” in the 14^th Annual CE Week TV Shootout™ in a competition amongst six contending flagship 4K Ultra HD TV models during CE Week in New York City. This is the fourth consecutive year LG OLED has won at the CE Week Shootout and the first time a single manufacturer has swept all three newly created categories. The 65-inch LG E7 OLED TV combines a unique Picture-on-Glass form factor, the unparalleled picture performance of OLED technology, immersive Dolby Atmos sound and unmatched high dynamic range (HDR) capabilities to deliver outstanding picture quality and an unrivaled home cinema experience.

The CE Week TV Shootout is an annual event that pits the flagship TVs from leading manufacturers against each other to identify the top performers. In 2017 the event has been refined to award the top performers in three distinct categories: Studio Lighting/Home Theater, HDR, and Streaming Performance. Judges rated each TV based on several criteria including, perceived contrast ratio, color saturation and color volume, colorimetry, and motion artifacts, amongst others. To ensure an equal playing field for all manufacturers every TV in the shootout was purchased at retail, calibrated independently by TV Shootout organizers and evaluated by experts in the field of video imaging.

“We’re delighted and humbled to be the first and only television brand to receive this honor four years in a row,” said Brian Kwon, president of the LG Electronics Home Entertainment Company. “We have always been proud to be the first to market with OLED technology and Dolby Atmos sound but it’s always gratifying to see the industry’s experts confirming that LG TVs are second to none.”

The LG 2017 OLED TV lineup consists of the following models: 77- and 65-inch W7, 77- and 65-inch G7, 65- and 55-inch E7, 65- and 55-inch C7 and 65- and 55-inch B7. Each model in the 2017 lineup lives up to the unrivaled ability of OLED to reproduce the most lifelike images of any display technology, with perfect blacks, infinite contrast, expanded color gamut, and wider viewing angles.

For more news on LG OLED TVs, please visit www.LGnewswroom.com.

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LG Q6 BRINGS FULLVISION DISPLAY TO NEW SMARTPHONE LINEUP

The front and back view of the LG Q6 in Astro Black, Ice Platinum, Terra Gold and Mystic White, the LG Q6+ in Ice Platinum, Astro Black and Marine Blue and the LG Q6α in Astro Black, Ice Platinum and Terra Gold

LG’s Newest Q Series Brings the Essential Features of LG’s
Premium Devices and Elegant Design to a Mid-Range Portfolio

SEOUL, July 11, 2017 — LG (Electronics) today announced that the LG Q6, part of its new Q series, will be the first smartphone to offer the FullVision display following the LG G6. The Q series offers many of LG’s most sought-out premium features at a competitive price.

LG’s Q series is the company’s latest line of powerful, mid-range smartphones boasting the essential features of LG premium phones at exceptional price points. As the first in the Q series to be announced, the LG Q6 features some of the most desired innovations from LG’s premium G6 smartphone and packages them in a sleek, stunning body highlighted by its FullVision display with minimized bezels. The Q6 family consists of the Q6+, Q6 and Q6α. The three variants cater to different user groups in terms of memory and storage: the Q6+ comes with 4GB of RAM and 64GB of ROM, the base Q6 delivers 3GB of RAM and 32GB of storage and the most affordably-priced Q6α comes with 2GB RAM and 16GB of ROM.

At a time when minimized bezels are an emerging trend in premium smartphones, the Q6 is the first smartphone in the mid-price category to bring this feature to the masses. The unique 5.5-inch FHD+ FullVision display in the LG Q6 with its 18:9 aspect ratio makes video browsing, gaming and multi-tasking more immersive. The smartphone’s “bezel-less” form factor was designed to maximize the screen while still preventing accidental touching of the screen when being held.

And the LG Q6 looks good with its minimalist and sleek design. With no unsightly camera bump and sleek appearance, the Q6 features attractive curves with rounded corners of the body matching the corners of the display. Packaged in a stylish metallic frame, the Q6 manages to be both lightweight and sturdy for a more durable day-to-day usage experience.

And not only does the Q6 look good, it is extremely easy to use. Benefiting from ergonomic research during the development of the LG G6, the Q6 is also comfortable to hold and use with one hand. In another nod to user convenience, LG’s proprietary Face Recognition feature allows owners to unlock the Q6 faster and with less hassle than other facial recognition technologies currently available.

As expected, the LG Q6 carries on LG’s heritage of excellence in optics. The smartphone incorporates a 100-degree wide angle selfie camera that allows shutterbugs to include a large group of friends and family in the shot without effort. The camera’s improved LG UX 6.0 takes full advantage of the 18:9 aspect ratio of the FullVision display. Square Camera Mode makes it easy to “share your squares” or create photo collages using multiple square images.

The LG Q6 is also quite durable. The metal frame surrounding the Q6 is constructed of ultra-strong 7000 series aluminum, one of the highest strength aluminum alloys available and used extensively in industries such as aerospace. The device is subjected to LG’s demanding regimen of over 20 battery tests which include heat, penetration and shock, conditions more stringent than international testing protocols.

“The LG Q6 is a blend of premium features, great performance and attractive pricing, a combination that is extremely important to us as we look at the way consumers are using smartphones around the world,” said Juno Cho, president of LG Electronics Mobile Communications Company. “The Q series is our way of getting the superb experiences with the essence of the LG’s premium lineup to more consumers’ hands and pockets.”

The LG Q6 will go on sale in key markets in Asia starting next month to be followed by availability in Europe, Latin America and North America onward.

Key Specifications:^*

Chipset: Qualcomm^® Snapdragon™ 435 Mobile Platform
Display: 5.5-inch 18:9 FHD+ FullVision Display (2160 x 1080 / 442ppi)
Memory:
Q6+: 4GB RAM / 64GB ROM
Q6: 3GB RAM / 32GB ROM
Q6α: 2GB RAM / 16GB ROM
Camera: Rear 13MP Standard Angle / Front 5MP Wide Angle
Battery: 3,000mAh (embedded)
Operating System: Android 7.1.1 Nougat
Size: 142.5 x 69.3 x 8.1mm
Weight: 149g
Network: LTE / 3G / 2G
Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 / NFC / USB Type-B 2.0
Colors:
Q6+: Astro Black / Ice Platinum / Marine Blue
Q6: Astro Black / Ice Platinum / Mystic White / Terra Gold
Q6α: Astro Black / Ice Platinum / Terra Gold
Other: Face Recognition / Google Assistant / Square Camera / Steady Record / FM Radio

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^*Specifications may vary depending on the particular market.

WHY BEZEL-LESS MATTERS

LG RELEASES PRELIMINARY EARNINGS FOR SECOND-QUARTER 2017

SEOUL, July 7, 2017 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2017.
.
Tentative consolidated revenues for the second quarter of 2017 is nearly KRW 14.6 trillion with an operating profit of KRW 664.1 billion. Revenues are expected to be 3.9 percent higher with operating profit 13.6 percent higher than the same period the year prior.

.
(Unit: KRW bn)

	2017 2Q	2017 1Q	QoQ (%)	2016 2Q	YoY (%)
SALES	14,555.2	14,657.2	– 0.7	14,002.9	3.9
OPERATING INCOME (LOSS)	664.1	921.5	– 27.9	584.6	13.6

These figures are the tentative consolidated earnings based on K-IFRS. This is provided as a service to investors prior to LG Electronics’ final earnings results including net profit and details regarding each division which will be announced officially later this month.

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GET THE MOST OUT OF YOUR OKJA VIEWING PARTY WITH LG OLED TV

Viewers watching the Netflix series Okja on LG’s 2017 model SIGNATURE OLED TV W

Okja, from renowned Korean director Bong Joon Ho, made a splash at this year’s Cannes Film Festival, and is now available for streaming on Netflix in over 190 different countries starting today. This movie will also be the first title on Netflix to support Dolby Atmos to deliver superior audio performance for an added dimension of storytelling. With stunning visuals and piercing sound, viewers can get a superior experience watching feature releases such as Okja on this year’s award-winning lineup of LG OLED TVs. LG’s 2017 OLED TVs provide an unrivaled cinematic experience, thanks to their spectacular picture rendering and multi-dimension audio capabilities.

LG’s OLED TVs are future-proofed to the hilt with full compatibility with both Dolby Vision^TM and Dolby Atmos that future movies will be capable of supporting. Leveraging the high-dynamic range innovation that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors using dynamic metadata and Dolby’s intelligent display mapping engine in each playback device. In addition, all 2017 LG OLED TVs support Dolby Atmos, which deliver theater-quality sound right to your living room. Dolby Atmos delivers an immersive sound experience that places and moves audio anywhere around you, including overhead, so that viewers feel as if they are in the middle of the story. With this state-of-the-art sound system, viewers are transported inside the action, creating a true sense of immersion.

There are even more reasons why LG OLED TVs are the best way to enjoy high-quality streaming video content. For example, LG 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma). In addition, LG OLED TVs come with Active HDR, a feature that allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all.

All LG OLED TVs have been designated Netflix Recommend TVs, meaning they are equipped with key features to maximize the Netflix streaming experience. Launch Netflix with the press of a single dedicated button on your LG Magic Remote Control and easily navigate the immense world of Netflix with LG’s award-winning webOS 3.5 Smart TV platform. And LG’s 2017 OLED TVs are the ideal platform to enjoy the wide selection of upcoming Netflix TV shows and films mastered in emerging formats such as Dolby Vision and Dolby Atmos.

As Netflix continues to refine and expand the range of 4K HDR content viewers can stream, most industry experts agree that LG OLED TVs are the premier way to enjoy high-quality online video streams. LG OLED TV delivers superb HDR picture quality with a powerful 360-degree moving audio that surrounds you during every exciting, immersive moment during your movie night at home.

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Photo Description (TBD)
LG SIGNATURE OLED TV W units helped create an unrivaled cinematic experience with vivid picture and impeccable sound at the premiere of Netflix’s Okja on June 29, at The Westin Chosun Hotel in Seoul.

LG to Supply Next Generation ADAS Cameras to Premium German Automaker

LG Vehicle component’s Lane Departure Warning, High Beam Assist, Speed Limit Indication, Forwards Collision Warning, Automatic Emergency Braking, Adaptive Cruise Control and Traffic Jam Assist.

LG’s Vehicle Components Business Sees Big Growth Ahead in Automotive AI

SEOUL, June 29, 2017 — LG Electronics (LG) has been selected by a premium German automaker to supply ADAS (Advanced Driver Assistance Systems) camera modules and related software for the company’s next generation vehicles.

The LG-designed ADAS camera is capable of collecting traffic information to help drivers make better decisions and increase safety on the road. It can accurately recognize and respond to surrounding environments – even at busy intersections – using the camera. As a key component of an overall smart car system, the LG camera can detect objects from a distance and apply Autonomous Emergency Braking if a collision is imminent. The camera can also help keep the car in the lane with Lane Keeping Assist technology as well as at a safe distance from other vehicles. Traffic Sign Recognition and High Beam Assist are other advanced features of the LG ADAS camera.

LG’s ADAS camera benefits from years of innovation and technological knowledge gleaned from the company’s leadership in mobile communications, image recognition and connectivity. LG announced earlier this year that artificial intelligence and deep learning technology will be a priority in the company’s strategy going forward.

“This is the kind of partnership we envisioned when we established the LG Vehicle Component Company four years ago,” said Lee Woo-jong, president of the Vehicle Components Company of LG Electronics. “Partnerships like these will help us realize the ultimate goal of bringing decades of LG innovation and know-how from the home into the automobile.”

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ENJOY YOUR LG G6 TO THE MAXIMUM: THE CAMERA

Two LG G6 smartphones side-by-side: left with Camera Roll feature off, right with Camera Roll feature on

The LG G6 is a premium smartphone that takes user convenience to the next level. Given the phone’s wide range of user-friendly functions, this is the second in a series of articles that will help G6 owners discover handy features that might have been overlooked.

The LG G6 incorporates wide angle cameras – a specialty of LG smartphones – on both its front and rear. These cameras are enhanced with host of features in the UX that make the G6 a shutterbug’s dream when it comes to simplicity and ease of use.

Among these features is camera roll, which makes reviewing shots incredibly fast and convenient and a signature feature which imprints your name or anything you want onto your photos for posting to social media sites. What’s more, a GIF creation function turns burst shots and videos into social media-friendly GIF files and the G6 makes adjusting the brightness of every image or scene you wish to capture incredibly easy with just one finger.

1. Previewing Shots Made Even Simpler with Camera Roll

The standard shooting mode of the LG G6 shows photos that take up the entire FullVision display. But if you activate camera roll on the camera app, thumbnails of shots appear along the edge of the screen in a filmstrip view whether the G6 is held vertically or horizontally. Tapping on a thumbnail enlarges the image for immediate sharing.

Here’s how to turn on camera roll:

With the camera app open, tap the Settings icon
Turn on Camera roll using the slider toggle
Camera roll will appear along the edge of the screen

2. Add Signature for More Personalization

With the LG G6, there is no need to manually tag every photo with your signature of ownership. Use the add signature feature to create your own personal signature and custom font which will appear on the bottom right corner of every image you take.

To enable add signature, do the following:

Tap the Settings icon
Turn on Add signature using the slider toggle
Set the wording and font of choice

3. Create GIFs from Burst Shots or Video

LG designed the G6 to make it incredibly easy to post your favorite GIFs to social media sites without installing any third party apps. The GIF feature works with both burst shots and videos. On the G6, you can capture up to a maximum of 100 burst shot images by holding down the shutter button.

Here’s how to create your own GIFs on the LG G6:

Photos:

Hold down the shutter button to take burst shots
Tap the circular Create GIF icon that appears when the shutter button is released

Videos:

Using the default video player in the G6, view the video you wish to convert to GIF
At the start of the part of the video you wish to convert, tap the three dots in the upper right
Tap on Create GIF
Select 5 seconds, 10 seconds or 15 seconds

4. Adjust Brightness by Sliding Your Finger

You can automatically adjust the brightness of your shot by tapping your subject on the camera screen. If you want a brighter or darker shot, keep your finger on the screen and slide it up and down when in portrait mode and left and right in landscape. The brightness scroll bar will appear which can also be used to adjust the brightness.

LG EXPANDS CAPABILITIES OF G6 WITH ENHANCED FEATURES AND NEW “PLUS” VERSION

The front and back view of the LG G6+ in Optical Marine Blue, Optical Astro Black and Optical Terra Gold

Never One to Stop Innovating, LG Pushes Out Significant
Software Update as Well as First Flagship Variant

SEOUL, June 19, 2017 — Starting next month, LG (Electronics) is expanding the capabilities of its highly regarded LG G6 with an enhanced security option and user-friendlier features. New capabilities in the form of Face Print, Low Power Consumption and Covered Lens warning will be introduced to existing devices via a software update and included in all new LG G6 units sold. In addition to these upgrades, LG is introducing a new version of the G6, the LG G6+, featuring additional storage and premium sound.

Face Print is an enhanced security option developed by LG that is more convenient to use than existing facial recognition technology. With Face Print, owners can unlock the LG G6 by simply holding the phone up to their faces without the need to press any buttons. Unlocking occurs as soon as the registered face is recognized, usually in less than one second on average. The camera is only activated when the phone is raised to the face so there is no additional battery drain when using Face Print.

Another new feature is support for Google’s Awareness API, which uses the All-Ways Aware hub integrated in the Qualcomm^® Snapdragon™ Mobile Platform. This enables the LG G6 to sense and collect data at all times from both sensors and wireless connections for the creation of powerful new context-based features, all the while using very little battery power and reducing latency.

Covered Lens warning prevents shutterbugs from spoiling their own photographs with an errant digit. The wide angle lens in the LG G6 covers a large field of view and as such, it can sometimes capture an unwanted finger in the frame if the shooter is not careful. This feature alerts the user with a notification on the display if a finger (or fingers) inadvertently make it into the shot before the shutter is activated.

Beyond the enhanced software, LG is introducing two new colors for the LG G6: Optical Marine Blue and Optical Terra Gold. The backs of these new phones are covered with a lenticular film to deliver a mesmeric optical effect. On the front, the 5.7-inch screen is framed in all black for a seamless, consistent look that highlights the expansiveness of the FullVision display.

The new LG G6+ features a generous 128GB of onboard storage and premium earphones from B&O PLAY to take full advantage of the 32-bit Hi-Fi Quad DAC featured in the smartphone. Available in Optical Astro Black, Optical Marine Blue and Optical Terra Gold, the turbocharged LG G6+ comes with all the innovations of the LG G6 with the addition of wireless charging in some countries.^*

“LG’s G series has always been about offering innovation and technology that we believe will appeal to as many customers as possible,” said Juno Cho, president of LG Electronics Mobile Communications Company. “By expanding the G6 lineup with differentiating features and colors, consumers will have even more options to consider when shopping for a new smartphone.”

The exact dates of availability of the software update and the LG G6+ will be announced locally in each market.

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* Specification may vary depending on the particular market.

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LG OLED AND LG SUPER UHD TVS RATED AS TOP PERFOMERS BY LEADING CONSUMER PUBLICATION

LG SIGNATURE OLED TV W positioned on a wall

LG OLED and LG SUPER UHD TVs Receive Top Marks
for Picture Quality, Viewing Angle and Versatility

SEOUL, June 16, 2017 — LG Electronics continues to be at the forefront of leadership and innovation for home entertainment with its award-winning LG SIGNATURE OLED TV W just named the highest rated TV by a leading U.S. consumer product publication. LG, which introduced OLED TV to consumers in 2013, is the only manufacturer to offer a range of OLED TV models, including the amazing blade-slim design of the B7 and C7 LG OLED TV series, Picture-on-Glass design of the E7 and G7 LG OLED TV series, and the unique Picture-on-Wall design of the LG SIGNATURE OLED TV W series.

“LG pioneered OLED TV technology and since its inception has continued to dedicate enormous resources to its growth to the benefit of all consumers,” said Brian Kwon, president of the LG Electronics Home Entertainment Company. “Top TV reviewers consistently rank OLED as the best TV technology available, and we’re the only manufacturer to offer a variety of OLED TV screen sizes and models – there is no better time to purchase the best TV technology on the market.”

According to a leading U.S. consumer publication, LG OLED TVs received top scores for picture quality, viewing angle, and versatility resulting in the highest rank for overall performance. LG was the first to introduce the transformative OLED pixels to TV screens and continues to be the only TV manufacturer to offer the widest selection of OLED TV series – consisting of the 77- and 65-inch W7, 77- and 65-inch G7, 65- and 55-inch E7, 65- and 55-inch C7 and 65- and 55-inch B7.

Unlike LCD, OLED technology creates its own light, meaning each pixel can be individually controlled and turned on or completely off resulting in perfect black levels, greater detail in darker areas and near zero light bleed, and with a color palette of over a billion rich colors LG OLED TVs deliver lifelike images, bolder colors and exceptional picture quality.

Also ranked among the best performers in the TV category are LG SUPER UHD TVs featuring Nano Cell™ display technology, the most advanced LCD picture quality ever offered by LG. This transformative LCD innovation enables the TV offer incredibly accurate color reproduction, rendering each color exactly as it was intended, even at wide viewing angles, so every person sitting around the TV is seeing the most accurate and lifelike colors.

Both LG OLED and LG SUPER UHD TVs are able to stream multiple HDR formats, including HDR10, Dolby Vision and the new HLG HDR standard, offering viewers access to the widest library of available HDR content. Furthermore, all 2017 LG TVs feature LG’s award winning and intuitive webOS 3.5 Smart TV Platform, making switching between content options simple and fast.

To learn more about LG’s award-winning television innovations, visit www.LG.com.

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LG HONORED FOR SUPPLY CHAIN SUSTAINABILITY BY GREEN ELECTRONICS COUNCIL AT 2017 CES ASIA

LG OLED TVs Singled Out for Design with Environment in Mind

SHANGHAI, June 8, 2017 — LG Electronics (LG) has been honored for innovation in supply chain sustainability by the Green Electronics Council. Presented today at CES Asia™ 2017, the Catalyst Awards seek to inspire innovation in the design, manufacture and use of electronics to advance global sustainability.

LG’s special distinction as GEC 2017 “Catalyzing Impact at Scale” Honoree recognizes LG OLED TVs, which created a new premium TV category with environmental sustainability at its core. LG OLED TVs achieve significant reductions in hazardous and raw materials content compared to conventional LCD TVs, while LG’s green product design for recycling and supplier programs advance supply chain sustainability.

“As part of our ongoing efforts to enhance customer value, LG strives to make products with greener features and to reduce the environmental impact of our products throughout their lifecycle,” said Lee Choong-hak, executive vice president of LG Electronics in charge of corporate social responsibility initiatives. “LG OLED TVs, designed with the environment in mind, are prime examples of this lifecycle strategy approach.” For example, LG OLED TVs have reduced weight and use PVC-free internal cables and BFR-free housing and parts. The emissive LG OLED panel emits light instead of a mercury-containing backlight lamp. Materials also are minimized to enhance recyclability.”

Nancy Gillis, CEO of the Green Electronics Council, said, “The negative environmental and social impacts resulting from complex global supply chains are among the greatest challenges currently facing the IT industry,” said “We congratulate LG for demonstrating ways to address this challenge and exhibiting sustainable supply chain leadership and innovation.”

LG OLED TVs are optimized to minimize environmental impact and to provide high performance and customer value with features such as perfect black and limitless contrast, and 4K Ultra HD and high-dynamic range capabilities. LG quantifies and analyzes the environmental impact of products at every stage of their lifecycle; implements its strategic framework for products with greener features, which takes into account three core factors of human, energy and resources; and drives R&D based on these factors.

What’s more, the company’s comprehensive supply chain sustainability management program helps suppliers improve their environmental performance by transferring LG’s green technologies and related know-how. The program helps LG promote suppliers’ competitiveness in sustainability management and identify supply chain risks and address global regulatory requirements.

In addition to being named 2017 GEC Catalyzing Impact at Scale Honoree, LG supply chain sustainability has been recognized by the U.S. Environmental Protection Agency with the top-level Gold Tier Award in the EPA’s Sustainable Materials Management Electronics Challenge and by the Institute of Scrap Recycling Industries with the ISRI Design for Recycling award for advanced new television products (LG OLED and LED 4K Ultra HD TVs) that emphasize recycling during every lifecycle phase.

The Green Electronics Council Catalyst Awards seek to inspire innovation in the design, manufacture and use of electronics to advance sustainability. By recognizing transformative yet scalable advances, the GEC highlights innovative best practices throughout the supply chain that move society closer to a world in which only sustainable electronics are designed, manufactured, purchased and processed at the end of their useful life.

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LG AND LONDON VEGETABLE ORCHESTRA KEEP IT FRESH THIS WORLD ENVIRONMENT DAY

Two female musicians take food from LG’s advanced refrigerators.

Edible Instrument Musicians Demonstrate How Food Waste Can Be
Reduced with Refrigerator Technology from LG

SEOUL, June 5, 2017 — To raise awareness of the issue of food wastage this World Environment Day, LG teamed up with the music-making talents of the London Vegetable Orchestra to demonstrate how advanced refrigerator technology can help extend the life of fresh foods for weeks or months, even against the demands of quirky performance art.

Food waste is one of the biggest challenges of our time. According to the United Nations, up to one third of all food is spoiled or wasted before it is ever consumed. Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tons — gets lost or wasted, amounting to roughly USD 680 billion in industrialized countries and USD 310 billion in developing countries.¹ Fruits and vegetables have the highest wastage rates of any food due to their fast spoilage rate and lack of artificial preservatives.

Refrigeration technology dramatically changed the way societies evolved because refrigerators allowed people to move away from the agrarian lifestyle into more urban environments. But even refrigerators have their limits. Sweltering temperatures can cause foods, especially natural foods such as fruits and vegetables, to spoil even when stored in a refrigerator. For maximum benefit, refrigerators must be insulated from fluctuating ambient temperatures which can alter the interior temperature of a refrigerator. The changing temperature inside the refrigerator has a great impact on the shelf life of food, more than the coldness of the refrigerator itself.

The musicians of the London Vegetable Orchestra (LVO) learned firsthand that not all refrigerators are created equal.

LVO musicians create green-symphonies with edible instruments by “hacking” fresh produce in a musical way. The orchestra, which got its start more than three years ago, has entertained United Kingdom music lovers with their instruments constructed of squashes, peppers, cassava roots, carrots and pumpkins. Because their performances depend on the ability to generate precise sounds with their instruments, the musicians were forced to create new instruments every day with fresh vegetables as older produce could not create the notes that the musicians required as part of their repertoire.

But then LVO members were introduced to LG refrigerators with patented Inverter Linear Compressor technology. When the musicians placed their instruments in LG’s linear-equipped refrigerator, there was almost no difference in the sound even after a week in storage. This is possible because the enemy to long term food storage isn’t heat but temperature fluctuation. LG refrigerators with Inverter Linear Compressor not only keep food fresh longer, they do it with less energy and less noise. LG achieves this by reducing friction through structural enhancements and focusing more energy on keeping food fresh.

The full story can be viewed here: www.youtube.com/watch?v=OkS-tY3BWMA

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¹ www.fao.org/save-food/resources/keyfindings/en

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CONSTRUCTING HOUSE OF CARDS ON RUNNING WASHING MACHINE EARNS LG PRESTIGIOUS INDUSTRY AWARD

Recognized for Effective Marketing Creatively Demonstrating Key Product Feature

SEOUL, May 30, 2017 — Proving that a washing machines can be the star of a viral video, LG Electronics’ House of Cards video was the recipient of an AME Award in the category of branded entertainment. One of the most prestigious industry honors, the AME (Advertising & Marketing Effectiveness) Awards recognize a marketing campaign’s strategy, creative concept, production value and most importantly, effectiveness, on the global stage.

The video (www.youtube.com/watch?v=sEftHIXPG2Y) quickly achieved 100 million cumulative views across various sites when it debuted on YouTube last spring. In the video, professional card stacker Bryan Berg is seen building a 3.3-meter-tall house of cards on top of an LG Centum System™ washing machine running at 1,000 RPM, a feat which earned Berg a world record for the highest card structure built in 12 hours. The video was designed to demonstrate in a creative manner LG’s new Centum System, which maximizes the washing machine’s reliability and energy efficiency with minimal vibration and noise.

“Creativity is our most effective tool for breaking through the clutter and getting our home appliance message in front of target consumers,” said Han Chang-hee, vice president of marketing at LG Home Appliance & Air Solution Company. “It’s always appreciated when industry leaders recognize the good work that we’ve been doing. Our thanks and gratitude go out to the judges of the AME Awards for this honor.”

Following on the success of its House of Cards campaign, LG produced a series of popular videos to tell the story of its unique and innovative appliances, including “painting” a gigantic wall mural using over 18,000 lightbulbs and commissioning a professional rock climber to scale a 33-story building with nothing more than the suction power from two cordless vacuum cleaners.

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ENJOY YOUR LG G6 TO THE MAXIMUM: THE DISPLAY

Three LG G6 smartphones in white, black and silver color variations

The LG G6 is a premium smartphone that takes user convenience to the next level. Given the phone’s wide range of user-friendly functions, this is the first in a series of articles that will help G6 owners discover handy features that they might have overlooked.

The LG G6 is built around an immersive 18:9 FullVision display. To help users get the most out of their screen, the display offers features such as app scaling, which enables users to enjoy the FullVision display to the maximum, and comfort view mode, designed for voracious readers.

1. Optimize Your Apps for Maximum Usability

By offering a screen aspect ratio of 18:9 instead of the usual 16:9, the LG G6 fits more data onto the screen, enables the screen to be split into two perfect squares for multitasking, and allows users to enjoy a more immersive gaming experience.

LG is working closely with app developers to introduce more apps and content in 18:9 screen aspect ratio. Apps created in 16:9 ratio may experience some cropping when viewed on an 18:9 display. Fortunately, LG offers an app scaling mode which allows you to manually adjust the settings of each app to run in compatibility (16:9), standard (16.7:9) or full screen (18:9) modes. A button to adjust the ratio will appear whenever a new app is installed but you can change the setting at any time.

To adjust app scaling, do the following:

Two LG G6 smartphones showing App Scaling option screen with available modes: compatibility (16:9), standard (16.7:9) and full screen (18:9)

Tap the Settings icon
Tap the Display button
Tap App scaling
Select the app to adjust
Select the desired aspect ratio option

2. Relieve Eye Fatigue with Comfort View

With the popularity of digital displays, it is becoming rarer and rarer to see commuters reading books or newspapers on the morning commute. But reading for an extended period of time on electronic screens can lead to eye fatigue. While the best solution to tired eyes is to take a break, LG offers a feature in the G6 that can help stave off tired eyes so you can get more done. Adopted from the LG G Pad III and the LG V20, users can manually adjust the display to four different modes – low, medium, high or black and white – to filter blue light, the cause of most eye strain.

To turn on comfort view mode, do the following:

Tap the Settings icon
Tap the Display button
Turn on Comfort view using the slider switch
Select the mode that works best for you

DESIGNED FOR ACTIVE LIFESTYLES, LG X VENTURE GOES WHEREVER YOU EXPLORE

The front view of the LG X venture in Black

With Maximum Durability, High-Capacity Battery and Outdoor Activity Features,
LG’s Latest Smartphone is Built for Every Occasion and Adventure

SEOUL, May 22, 2017 — LG Electronics (LG) today unveiled its second X series smartphone for 2017 designed for active users who want a smartphone that can keep up with their on-the-go lifestyles.

The LG X venture is the company’s newest mass-tier smartphone designed for users who want a tough adventure companion device that doesn’t sacrifice on features or looks. With IP68 compatibility for water and dust resistance, the LG X venture passed 14 different MIL-STD 810G tests designed for the U.S. military. In addition to measuring resistance to extreme temperatures, shock and water, the LG X venture was repeatedly immersed in 1.5m of water for up to 30 minutes and passed with flying colors.

In addition to its resistance against accidental mishaps and extreme elements, the smartphone features Outdoor Essentials, a multi-purpose application designed specifically for the LG X venture with six useful tools in a single application. Bundled in the active lifestyle app is a barometer, compass, activity counter (steps/calories/distance), exercise tracker, weather reporter and flashlight. The phone offers a robust but stylish design with a metal frame and a non-slip back cover and will be available in black and/or brown.^*

LG understands that not all outdoor activities occur in warm climates so the LG X venture was designed with three physical keys on the front as well as a QuickButton on the side allows for easier interaction with the phone while wearing gloves or in wet or muddy environments. QuickButton works differently depending on how it’s pressed — short press for Outdoor Essentials, long press for settings and double press to toggle Glove Mode to recognize screen taps and swipes with gloved fingers. QuickButton can be customized to launch your favorite application and works even when the screen is off.

The LG X venture carries over a number of popular features from LG’s flagship G and V series smartphones such as the fingerprint sensor and dual cameras. A 5MP 120-degree wide angle front camera is perfect for large group shots while the rear 16MP camera delivers breathtaking shots with incredible sharpness and detail. A heavy-duty, high-capacity 4,100mAh embedded battery lasts for up to 24 hours between charges and with Quick Charge 2.0, the LG X venture charges from empty to 50 percent in only 48 minutes.

“Consumers with active lifestyles want devices that they don’t need to coddle or worry about when they’re on the go,” said Juno Cho, president of LG Electronics Mobile Communications Company. “But the LG X venture isn’t a ruggedized phone that makes sacrifices. Its long list of features, long battery life and excellent photo capabilities makes it the ideal companion for customers who wants a phone that works anytime, anywhere.”

LG X venture goes lives starting today in North America and will be available in parts of Europe, Asia, Africa, the Middle East and Latin America in the weeks to come. Pricing and exact date of availability will be announced locally in each market.

Key Specifications: ^*

- Chipset: Qualcomm Snapdragon™ 435 Processor
- Display: 5.2-inch FHD In-Cell Touch (1080 x 1920 / 423ppi)
- Memory: 2GB LPDDR3 RAM / 32GB eMMC ROM / Micro SD Slot (up to 2TB)
- Camera: Front 5MP Wide Angle / Rear 16MP Standard Angle
- Battery: 4,100mAh (embedded)
- Operating System: Android 7.0 Nougat
- Size: 154.0 x 75.8 x 9.29mm
- Weight: 166.5g
- Network: LTE / 3G / 2G
- Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.2 / NFC / USB Type-B 2.0
- Color: Black / Brown
- Other: IP68 Water and Dust Resistant / Fingerprint Sensor / Qualcomm Quick Charge™ 2.0 / QuickButton / Outdoor Essentials / FM Radio / GPS / Accelerometer / Digital Compass / Gyroscope / Barometer

^*Specification/Features may vary depending on the particular market.

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LG ELECTRONICS ANNOUNCES GOOGLE HOME COMPATIBLE APPLIANCES

LG Connected Appliances Work with the Google Assistant on Google Home
To Deliver Easy, Immediate Connectivity and Convenience

MOUNTAIN VIEW, Calif., May 17, 2017 ― At Google I/O today, LG Electronics (LG) announced a lineup of smart appliances that are fully compatible with the Google Assistant on Google Home, ushering in cutting-edge connectivity and convenience for today’s smart home. Google Home compatibility will begin rolling out this month in the United States on LG’s premium portfolio of connected smart devices, including the LG SIGNATURE brand washing machine and dryer, refrigerator, oven range and air purifier as well as an LG air conditioner and robotic vacuum. Dates of availability in other markets will be announced locally at the time of launch.

With Google Home, users will be able to access the full range of the Google Assistant’s features on connected LG appliances. Compatibility with Google Home provides tangible benefits while enhancing usability for connected devices. For example, users can check the time remaining during wash cycles on their LG SIGNATURE washing machine, tell their LG SIGNATURE refrigerator to create more ice, or adjust thermostat settings on their LG air conditioner through simple spoken commands from anywhere within range of Google Home.

Today’s announcement at Google I/O included a live demonstration of just how easy it is to connect and use the LG SIGNATURE air purifier with Google Home. With a simple voice command, users can adjust settings on the air purifier and the Google Assistant on Google Home provides up-to-the-minute air quality readings as well as verbal feedback on operational status.

“Our partnership with Google demonstrates just how easy it is to smart-enable one’s home with friendly, approachable products. You don’t have to earn a degree in rocket science to design your very own smart home,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solutions Company. “We look forward to expanding our working relationship with Google and other innovators in this dynamic market in the years to come to make the smart home a reality for all.”

LG SIGNATURE home appliances will be the first in the LG lineup to offer Google Assistant on Google Home compatibility, delivering on the brand’s promise to offer innovations that combine the best of LG’s cutting-edge technology and design with exquisite attention to detail for the most discerning consumer. LG also is offering Google Home compatibility on select connected appliances under the LG brand – including the new LG Hom-Bot Turbo+ and LG smart air conditioner – with plans to expand the offering to additional products. For more news about LG connected devices, visit www.LGnewsroom.com.

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LG Newsroom